Foundry : Blog

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'&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-KMKTVZL'); }; if(vendorName === 'Triblio') { /* Triblio Header */ var triblioHeaderScript = document.createElement('script'); triblioHeaderScript.src = "https://tribl.io/h.js?orgId=DoJGW2O912UGkvRezxvL"; triblioHeaderScript.setAttribute('data-cfasync', 'false') triblioHeaderScript.setAttribute('type', 'text/javascript') document.head.appendChild(triblioHeaderScript); /* Triblio Firm tracking */ var triblioBodyInterval = setInterval( function() { console.log('triblio-script waiting for document.body to be available'); if(typeof document.body != 'undefined') { clearInterval(triblioBodyInterval); console.log('document.body should be available now, adding triblio firm_tracking.js and footer.js'); /* Trilbio Footer */ var triblioFooterScript = document.createElement('script'); triblioFooterScript.src = "https:////tribl.io/footer.js?orgId=DoJGW2O912UGkvRezxvL"; 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time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. <a class="excerpt-read-more" href="https://foundryco.com/blog/inside-the-c-suite-cios-share-how-the-role-is-evolving/" title="Inside the C-suite: CIOs share how the role is evolving">[...]</a></p> <div class="pinned-meta"> <p class="pinned-author byline">By Foundry</p> <p class="pinned-date dateline">Mar 21 2024</p> <div class="pinned-focuses focus-tags box-tags"> <ul class="box-tags"> <li>Tech leadership</li> </ul> </div> </div> </div> </div> </section> </div> </section> <section id="" class="onpage-navigation cream-back black-text"> <div class="wrapper"> <nav class="grid-x"> <span class="cell small-3 medium-1" aria-hidden="true">Jump to</span> <ul class="cell small-9 medium-9 large-10"> <li><a href="#buyer-centricity" target="">Buyer centricity</a></li> <li><a href="#audience" target="">Audiences</a></li> <li><a href="#brand" target="">Brand</a></li> 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target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="the power of community -parnter marketing blog" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?resize=95,50 95w, https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-power-of-community-executive-insights-on-overcoming-partner-marketing-hurdles/" target="_self">The power of community: Executive insights on overcoming partner marketing hurdles </a></h4> <p>Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Rick Currier</p> <p class="dateline">Oct 09, 2024 • 2 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">marketing strategy</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/" target="_self">What do tech marketers need to know during Cybersecurity Awareness Month?</a></h4> <p>October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal data online amid rising cyberthreats.…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Oct 03, 2024 • 2 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">cybersecurity</li> <li class="entry_focus">tech marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/regional-events-big-impact-4-ways-to-fuel-partner-marketing-strategies-with-local-events/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser_ec78e1.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="regional events, big impact blog" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser_ec78e1.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser_ec78e1.png?resize=95,50 95w, https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser_ec78e1.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/regional-events-big-impact-4-ways-to-fuel-partner-marketing-strategies-with-local-events/" target="_self">Regional events, big impact: 4 ways to fuel partner marketing strategies with local events</a></h4> <p>When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Hondo Lewis</p> <p class="dateline">Sep 27, 2024 • 5 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/the-power-of-experiential-shortening-the-buying-cycle-with-in-person-events/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/09/Power-of-experiential-EK-blog_1.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/09/Power-of-experiential-EK-blog_1.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/09/Power-of-experiential-EK-blog_1.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-power-of-experiential-shortening-the-buying-cycle-with-in-person-events/" target="_self">The power of experiential: shortening the buying cycle with in-person events </a></h4> <p>I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up.  As the…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Etienne Katz • Marketing tactics</p> <p class="dateline">Sep 25, 2024 • 4 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">buyer journey</li> <li class="entry_focus">Events</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/itdm-data-shows-the-problems-with-marketers-strategies/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser.png?resize=95,50 95w, https://foundryco.com/wp-content/uploads/2024/09/F-SM_FB-LI_teaser.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/itdm-data-shows-the-problems-with-marketers-strategies/" target="_self">What IT buyer data is telling us about the problems with marketers’ strategies </a></h4> <p>The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Sep 20, 2024 • 4 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/tracking-success-partner-marketing-insights-from-a-dinner-at-denvers-union-station/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/09/F-SM_TW_teaser.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="Insights from partner marketing dinner in Denver" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/09/F-SM_TW_teaser.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/09/F-SM_TW_teaser.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/tracking-success-partner-marketing-insights-from-a-dinner-at-denvers-union-station/" target="_self">Tracking success: Partner marketing insights from a dinner at Denver’s Union Station</a></h4> <p>Our recent partner marketing dinner in Denver brought together some of the brightest minds in the industry. Connecting marketing leaders from Palo Alto Networks, Cloudera, Workday, Automation Anywhere, Elastic, and Acquia to discuss the evolving…</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Hondo Lewis</p> <p class="dateline">Sep 18, 2024 • 4 mins </p> </div> </div> </article> </div> <section class="blog-hubspot-signup condensed yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter</h4> <p>Subscribe for the latest marketing and technology insights from Foundry</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form in-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> </div> </div> </div> </section> <section id="buyer-centricity" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Buyer centricity</h2> <p>All about tech buying teams, journeys, and priorities from a buyer-centric lens.</p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/buyer-centricity/" target="_self"> VIEW ALL (32) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/a-day-in-the-life-of-an-it-leader-daniel-stuart-cio-southwire/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-DITL-stuart-01@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-DITL-stuart-01@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-DITL-stuart-01@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/a-day-in-the-life-of-an-it-leader-daniel-stuart-cio-southwire/" target="_self">A day in the life of an IT leader: Daniel Stuart, CIO, Southwire </a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Rob O'Regan</p> <p class="dateline"> 8 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">IT decision-makers</li> <li class="entry_focus">marketing</li> <li class="entry_focus">tech purchase process</li> </ul> </div> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/cio-perspectives-challenges-trends-and-the-future-of-tech/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/01/ITC-1600x900px-thumb-lee-04.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/01/ITC-1600x900px-thumb-lee-04.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/01/ITC-1600x900px-thumb-lee-04.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/cio-perspectives-challenges-trends-and-the-future-of-tech/" target="_self">CIO perspectives: challenges, trends, and the future of tech</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Lee Rennick • Executive Voices</p> <p class="dateline"> 8 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/the-evolving-challenges-and-the-growing-risks-of-the-cso/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-01@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="security-cso-blog" srcset="https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-01@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-01@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-evolving-challenges-and-the-growing-risks-of-the-cso/" target="_self">The evolving challenges and the growing risks of the CSO</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Bob Bragdon • Research topic</p> <p class="dateline"> 4 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">research</li> <li class="entry_focus">security leaders</li> <li class="entry_focus">security priorities</li> </ul> </div> </div> </div> </article> </div> </div> </div> </section> <section id="audience" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Audience</h2> <p>Identifying, reaching, and connecting with tech audiences</p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/audience/" target="_self"> VIEW ALL (39) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/connected-data-the-missing-link-in-b2b-audience-engagement/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-engagement-tukan-01.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-engagement-tukan-01.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-engagement-tukan-01.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/connected-data-the-missing-link-in-b2b-audience-engagement/" target="_self">Connected data: the missing link in B2B audience engagement</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Tukan Das • Intent data</p> <p class="dateline"> 9 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/how-do-security-leaders-view-ai-and-cyber-risk-insurance/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-02@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-02@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/12/ITC-thumb-1600x900px-bragdon-02@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/how-do-security-leaders-view-ai-and-cyber-risk-insurance/" target="_self">How do security leaders view AI and cyber risk insurance?</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Bob Bragdon • Research topic</p> <p class="dateline"> 3 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">artificial intelligence</li> <li class="entry_focus">research</li> <li class="entry_focus">security leaders</li> </ul> </div> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/integrating-martech-systems-and-data/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-mary-02@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-mary-02@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-mary-02@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/integrating-martech-systems-and-data/" target="_self">Integrating martech systems and data</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Mary Batchelder • Intent data</p> <p class="dateline"> 9 mins </p> </div> </div> </article> </div> </div> </div> </section> <section id="brand" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Brand</h2> <p>Build trust, foster lasting relationships, and be known in your market.</p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/brand/" target="_self"> VIEW ALL (8) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/marketing-for-trust-in-the-ai-era/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-andrew-01@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-andrew-01@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-blog-andrew-01@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/marketing-for-trust-in-the-ai-era/" target="_self">Marketing for trust in the AI era</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Andrew Mahr • Artificial intelligence</p> <p class="dateline"> 6 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/harness-the-power-of-immersive-and-dynamic-visual-storytelling/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-barbara-01.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-barbara-01.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/11/ITC-1600x900px-thumb-barbara-01.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/harness-the-power-of-immersive-and-dynamic-visual-storytelling/" target="_self">Harness the power of immersive and dynamic visual storytelling</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Barbara R. Call</p> <p class="dateline"> 4 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">tech marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/whats-inspiring-got-to-do-with-buying-anyway/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/11/ferranti_thumb-quote-1600x900px-01@2x.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="B2B marketers have a tall order" srcset="https://foundryco.com/wp-content/uploads/2023/11/ferranti_thumb-quote-1600x900px-01@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/11/ferranti_thumb-quote-1600x900px-01@2x.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/whats-inspiring-got-to-do-with-buying-anyway/" target="_self">What’s inspiring got to do with buying, anyway? </a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Rachael Ferranti • Marketing tactics</p> <p class="dateline"> 6 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">buyer centricity</li> <li class="entry_focus">buyer emotions</li> <li class="entry_focus">storytelling</li> </ul> </div> </div> </div> </article> </div> </div> </div> </section> <section id="demand" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Demand</h2> <p>Demand creation, curation, and capture; generate interest, garner attention, and inspire action.</p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/demand/" target="_self"> VIEW ALL (24) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/how-to-enhance-and-optimize-global-storytelling-to-engage-local-audiences/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/how-to-enhance-and-optimize-global-storytelling-to-engage-local-audiences/" target="_self">How to enhance and optimize global storytelling to engage local audiences</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Rob O'Regan • Marketing tactics</p> <p class="dateline"> 4 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/blog-dont-be-boring-6-ways-to-have-fun-with-b2b-social/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-dont-be-boring-6-ways-to-have-fun-with-b2b-social/" target="_self">Don’t be boring: 5 ways to have fun with B2B social</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Grace Howard</p> <p class="dateline"> 8 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/b2b-brand-storytelling-tips-from-the-entertainment-industry/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/07/ITC-1600x900px-thumb-jason-04.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/07/ITC-1600x900px-thumb-jason-04.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/07/ITC-1600x900px-thumb-jason-04.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/b2b-brand-storytelling-tips-from-the-entertainment-industry/" target="_self">6 storytelling tricks to help you create an emotional connection with your customers</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Jason Tenenbown • Marketing tactics</p> <p class="dateline"> 8 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">brand awareness</li> </ul> </div> </div> </div> </article> </div> </div> </div> </section> <section id="nurture-and-engagement" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Nurture & engagement</h2> <p>How to keep people engaged, maintain momentum, and drive decisions.</p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/nurture-and-engagement/" target="_self"> VIEW ALL (38) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/artificial-imagination-should-we-be-using-gen-ai-for-content-creation/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/01/C-SM_ITC-social-1600x900px-divakaran.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/01/C-SM_ITC-social-1600x900px-divakaran.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/01/C-SM_ITC-social-1600x900px-divakaran.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/artificial-imagination-should-we-be-using-gen-ai-for-content-creation/" target="_self">Artificial imagination: Should we be using Gen AI for content creation?</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Vidya Divakaren • Artificial intelligence</p> <p class="dateline"> 8 mins </p> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/if-intent-data-is-the-foundation-engagement-is-the-whole-building/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-intent-olivia-02.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-intent-olivia-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-intent-olivia-02.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/if-intent-data-is-the-foundation-engagement-is-the-whole-building/" target="_self">If intent data is the foundation, engagement is the whole building</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Foundry • Intent data</p> <p class="dateline"> 6 mins </p> <div> <ul class="focus-tags box-tags"> <li class="entry_focus">engagement</li> <li class="entry_focus">KPI</li> <li class="entry_focus">lead gen</li> </ul> </div> </div> </div> </article> <article class="resource-entry collection-entry "> <span class="resource-label bright-blue" aria-hidden=true>Blog</span> <div class="small-12 entry-thumbnail"> <a href="https://foundryco.com/blog/tips-to-nurture-marketing-qualified-leads-to-sales-accepted-leads-2/" target="_self"> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-09.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/tips-to-nurture-marketing-qualified-leads-to-sales-accepted-leads-2/" target="_self">Tips to nurture marketing qualified leads to sales accepted leads</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Foundry • Intent data</p> <p class="dateline"> 15 mins </p> </div> </div> </article> </div> </div> </div> </section> <section id="trends" class="manual-featured-grid custom-block"> <div class="block-inner"> <div class="grid-x"> <div class="cell small-12 medium-4"> <h2>Trends</h2> <p>Latest news, fresh perspectives, and expert insights. </p> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/blog/collections/trends/" target="_self"> VIEW ALL (71) <span class="screen-reader-text">External link</span> </a> </div> </div> <div class="cell small-12 medium-8 css-grid"> <article class="resource-entry collection-entry featured-selection"> <span class="resource-label bright-blue" 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100vw, 600px" /> </a> </div> <div class="entry-info small-12"> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-ai-advantage-tech-to-stay-ahead-of-the-curve/" target="_self">The AI advantage: tech to stay ahead of the curve</a></h4> </div> <div class="entry-meta small-12"> <div> <p class="byline">By Brian Stoller • Artificial intelligence</p> <p class="dateline"> 8 mins </p> </div> </div> </article> </div> </div> </div> </section> <section id="idg-slider-block_013410901dc38fbe01844201dfa96784" class="idg-blockslider custom-block no-tabs" style="background-color: #f0f1ea"> <div class="wrapper"> <div class="tab-slider-feed"> <div class="single-tab-entry grid-x"> <div class="the-tab-image cell small-12 medium-5"> <img decoding="async" width="609" height="610" src="https://foundryco.com/wp-content/uploads/2024/08/Image.webp?w=609&h=610&crop=1" class="attachment-full-square size-full-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/08/Image.webp 609w, 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entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/3-steps-for-combating-low-viewability-with-programmatic-buying/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/3-steps-for-combating-low-viewability-with-programmatic-buying/" target="_self">3 Steps for Combating Low Viewability with Programmatic 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In 2018, more than…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Jan 17, 2019 • 2 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/role-of-the-cio-making-strides-towards-strategic-growth/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/01/State-of-the-CIO-2019-Blog-Feature-Image_colorized.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2023/01/State-of-the-CIO-2019-Blog-Feature-Image_colorized.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/01/State-of-the-CIO-2019-Blog-Feature-Image_colorized.png?resize=92,50 92w, https://foundryco.com/wp-content/uploads/2023/01/State-of-the-CIO-2019-Blog-Feature-Image_colorized.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/role-of-the-cio-making-strides-towards-strategic-growth/" target="_self">Role of the CIO – Making Strides Towards Strategic Growth</a></h4> <p>For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Feb 07, 2019 • 4 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/14-marketing-quotes-we-love/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/01/new-blog-image_original.jpg?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="14 Marketing Quotes We Love" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2023/01/new-blog-image_original.jpg?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/01/new-blog-image_original.jpg?resize=92,50 92w, https://foundryco.com/wp-content/uploads/2023/01/new-blog-image_original.jpg?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/14-marketing-quotes-we-love/" target="_self">14 Marketing Quotes We Love</a></h4> <p>For decades, marketers have diligently worked to balance art and science in their campaigns. 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So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer,…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Mar 11, 2019 • 3 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/behind-the-scenes-at-idc-directions-2019-how-digital-transformation-is-altering-the-workplace/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/01/MW-IDC-directions.jpg?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/behind-the-scenes-at-idc-directions-2019-how-digital-transformation-is-altering-the-workplace/" target="_self">Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace</a></h4> <p>According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Mar 27, 2019 • 3 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/how-to-ensure-data-and-brand-safety/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/01/City-pink.jpg?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/how-to-ensure-data-and-brand-safety/" target="_self">How to ensure data and brand safety</a></h4> <p>2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for third-party targeting/audience data…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Gordon Plutsky • Marketing tactics</p> <p class="dateline">Apr 01, 2019 • 4 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/is-digital-transformation-dead-the-experts-at-idc-say-absolutely-not/" target="_self"> <img width="600" height="320" src="https://foundryco.com/wp-content/uploads/2023/01/IDC-Directions-5.jpg?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" decoding="async" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/is-digital-transformation-dead-the-experts-at-idc-say-absolutely-not/" target="_self">Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not</a></h4> <p>Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Apr 03, 2019 • 4 mins </p> </div> </div> </article> </div> </div> </main> <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer grid-x"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu cell"><li id="menu-item-95079" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95079"><a href="https://foundryco.com/our-brands/" data-ps2id-api="true">Media</a> <ul class="sub-menu"> <li id="menu-item-95094" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-95094"><a href="https://foundryco.com/our-solutions/affiliate/" data-ps2id-api="true">Affiliate</a></li> <li id="menu-item-100304" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-100304"><a 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