Demand • Foundry

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</a> </div> </div> <div class="pinned-wysiwyg small-12 medium-12 large-6 cell"> <span class="resource-label olive">White paper</span> <h3><a href="https://resources.foundryco.com/download/ai-tech-marketers-guide" target="_blank">How to engage and market to AI-focused buyers</a></h3> <p>Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide <a class="excerpt-read-more" href="https://resources.foundryco.com/download/ai-tech-marketers-guide" title="How to engage and market to AI-focused buyers">[...]</a></p> <div class="pinned-meta"> <p class="byline">By Foundry • Artificial intelligence</p> <p class="dateline">Apr 26 2024</p> <div> <ul class="box-tags"> <li>Artificial intelligence</li> <li>IT buyers journey</li> </ul> </div> </div> </div> </div> </section> </div> </section> <section class="blog-hubspot-signup condensed yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter</h4> <p>Subscribe for the latest marketing and technology insights from Foundry</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form top-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> </div> </div> </div> </section> <section class="archive-grid-feed taxonomy-list"> <div class="focus-filters"> <div class="wrapper"> <h5>FILTER BY</h5> <div class="facetwp-facet facetwp-facet-focus facetwp-type-checkboxes" data-name="focus" data-type="checkboxes"></div> <div class="facetwp-facet facetwp-facet-reset facetwp-type-reset" data-name="reset" data-type="reset"></div> </div> </div> <div class="resource-results facetwp-template">  <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/how-to-engage-and-serve-your-customers-in-a-world-in-which-landfill-content-proliferates/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/12/F-SM_FB-LI_teaser-2-copy-2.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/12/F-SM_FB-LI_teaser-2-copy-2.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2023/12/F-SM_FB-LI_teaser-2-copy-2.png?resize=1400,787 1400w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/how-to-engage-and-serve-your-customers-in-a-world-in-which-landfill-content-proliferates/" target="_self">How to engage and serve your customers in a world in which landfill content proliferates </a></h4> <p>By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Matt Egan • Artificial intelligence</p> <p class="dateline">Dec 06, 2023 • 3 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/embracing-fomo-in-b2b-marketing/" target="_self"> <img width="888" height="508" src="https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png?w=888&h=508&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png 888w, https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png?resize=300,172 300w, https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png?resize=768,439 768w, https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/09/MicrosoftTeams-image-17.png?resize=87,50 87w" sizes="auto, (max-width: 888px) 100vw, 888px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/embracing-fomo-in-b2b-marketing/" target="_self">Embracing ‘FOMO’ in b2b marketing</a></h4> <p>The feeling of FOMO… sucks.   If you aren’t familiar, FOMO stands for “fear of missing out”. It’s the feeling that whatever you are doing, you are missing out on something even bigger and better.  Maybe…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Grace Howard • Intent data</p> <p class="dateline">Oct 03, 2023 • 3 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/blog-dont-be-boring-6-ways-to-have-fun-with-b2b-social/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png 1600w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/09/ITC-1600x900px-thumb-grace-03.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-dont-be-boring-6-ways-to-have-fun-with-b2b-social/" target="_self">Don’t be boring: 5 ways to have fun with B2B social</a></h4> <p>Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Grace Howard</p> <p class="dateline">Sep 14, 2023 • 8 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/in-search-of-content-marketings-perfect-balance/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png 1600w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/ITC-1600x900px-thumb-rob-03.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/in-search-of-content-marketings-perfect-balance/" target="_self">In search of content marketing’s perfect balance</a></h4> <p>How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Rob O'Regan • Marketing tactics</p> <p class="dateline">Apr 07, 2023 • 3 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">brand-to-demand</li> <li class="entry_focus">distribution strategy</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/4-content-marketing-tips-b2b-marketers-should-know-for-2023/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg 1600w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2022/11/2022-11-21_ABM-blog-image_1600x900_1.jpg?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/4-content-marketing-tips-b2b-marketers-should-know-for-2023/" target="_self">4 content marketing tips B2B marketers should know for 2023</a></h4> <p>As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Holly McWalter • Marketing tactics</p> <p class="dateline">Nov 18, 2022 • 3 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/the-modern-role-of-events/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png 3200w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2022/11/ITC-1600x900px-blog-briony-01@2x.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-modern-role-of-events/" target="_self">The modern role of events</a></h4> <p>B2B events offer an unparalleled experience, unmatched by any other B2B channel.   Events create an engaging platform where we connect directly with our audience, hearing about their experiences and challenges firsthand, and fostering genuine conversations.…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Briony Rowe</p> <p class="dateline">Nov 09, 2022 • 5 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/blog-4-reasons-your-abm-program-isnt-living-up-to-expectations/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/11/F-SM_FB-LI_teaser-2-copy.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="4 reasons your ABM program isn’t living up to expectations" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/11/F-SM_FB-LI_teaser-2-copy.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2022/11/F-SM_FB-LI_teaser-2-copy.png?resize=1400,787 1400w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-4-reasons-your-abm-program-isnt-living-up-to-expectations/" target="_self">4 reasons your ABM program isn’t living up to expectations</a></h4> <p>One of the worst feelings is when you try something new – whether it be a restaurant, movie, or product – and it just doesn’t live up to your expectations. This is especially true in…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Grace Howard • Account based marketing</p> <p class="dateline">Nov 08, 2022 • 8 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/blog-abm-best-practices-from-real-practitioners/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/09/F-SM_FB-LI_teaser-2-copy-3.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="ABM best practices from real practitioners" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/09/F-SM_FB-LI_teaser-2-copy-3.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2022/09/F-SM_FB-LI_teaser-2-copy-3.png?resize=1400,787 1400w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-abm-best-practices-from-real-practitioners/" target="_self">ABM best practices from real practitioners</a></h4> <p>Today is your lucky day! Why, you might ask? Well that’s because you don’t need to be the first to figure out the best practices for your ABM program! After launching hundreds of ABM programs…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Account based marketing</p> <p class="dateline">Sep 30, 2022 • 8 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/heres-what-separates-great-from-good-in-tech-content-marketing/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png 1600w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2022/09/ITC-1600x900px-thumb-rob-02.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/heres-what-separates-great-from-good-in-tech-content-marketing/" target="_self">Here’s what separates ‘great’ from ‘good’ in tech content marketing</a></h4> <p>With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Rob O'Regan • Marketing tactics</p> <p class="dateline">Sep 07, 2022 • 5 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/turn-native-content-into-sales-leads/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="Essential Marketing Metrics" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg 1440w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2020/05/Man-Tablet-Video-blue-prog.jpg?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/turn-native-content-into-sales-leads/" target="_self">How to Turn Your Native Content into Sales Leads</a></h4> <p>One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And when these pieces share valuable content, more than half of tech buyers say…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Gordon Plutsky • Marketing tactics</p> <p class="dateline">Nov 10, 2021 • 3 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">Content Marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/blog-tech-marketing-survey-more-digital-more-metrics-that-matter/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-tech-marketing-survey-more-digital-more-metrics-that-matter/" target="_self">Tech Marketing Survey: More Digital, More Metrics that Matter</a></h4> <p>Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Rob O'Regan • Marketing tactics</p> <p class="dateline">Mar 12, 2021 • 4 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">content</li> <li class="entry_focus">Content Marketing</li> <li class="entry_focus">digital marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/blog-4-essential-elements-to-incorporate-into-your-abm-strategy/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/blog-4-essential-elements-to-incorporate-into-your-abm-strategy/" target="_self">4 Essential Elements to Incorporate into your ABM Strategy</a></h4> <p>While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to focus efforts on target accounts…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Account based marketing</p> <p class="dateline">Mar 09, 2021 • 3 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> <li class="entry_focus">account based marketing</li> <li class="entry_focus">data</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/3-content-marketing-tips-from-inbound/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-10.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/3-content-marketing-tips-from-inbound/" target="_self">3 Content Marketing Tips from INBOUND</a></h4> <p>IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Nov 03, 2020 • 2 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">content</li> <li class="entry_focus">Content Marketing</li> <li class="entry_focus">INBOUND</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/abm-roi-series-3-proven-sales-orchestration-plays/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-03.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/abm-roi-series-3-proven-sales-orchestration-plays/" target="_self">ABM ROI Series: 3 Proven Sales Orchestration Plays</a></h4> <p>Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Oct 22, 2020 • 2 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> <li class="entry_focus">Metrics</li> <li class="entry_focus">ROI</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/abm-roi-series-how-to-decide-which-metrics-matter-most/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/01/Tablet_Data_yellow.jpg?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="separate your content marketing" decoding="async" loading="lazy" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/abm-roi-series-how-to-decide-which-metrics-matter-most/" target="_self">ABM ROI Series: How to Decide Which Metrics Matter Most</a></h4> <p>Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Olivia Kenney • Marketing tactics</p> <p class="dateline">Oct 15, 2020 • 4 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> <li class="entry_focus">Metrics</li> <li class="entry_focus">ROI</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/abm-roi-series-the-value-in-running-a-cohort-analysis/" target="_self"> <img width="775" height="517" src="https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png?w=775&h=517&crop=1" class="attachment-landscape size-landscape" alt="Tech Insights" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png 775w, https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png?resize=300,200 300w, https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png?resize=768,512 768w, https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/01/Data-analytics-picture.png?resize=75,50 75w" sizes="auto, (max-width: 775px) 100vw, 775px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/abm-roi-series-the-value-in-running-a-cohort-analysis/" target="_self">ABM ROI Series: The Value in Running a Cohort Analysis</a></h4> <p>Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Oct 08, 2020 • 4 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">ABM</li> <li class="entry_focus">cohort analysis</li> <li class="entry_focus">Metrics</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/8-best-practices-to-boost-seo-performance/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/8-best-practices-to-boost-seo-performance/" target="_self">8 Best Practices to Boost SEO Performance</a></h4> <p>The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Aug 26, 2020 • 5 mins </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/engage-b2b-tech-buyers-with-a-high-impact-video-marketing-strategy/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/engage-b2b-tech-buyers-with-a-high-impact-video-marketing-strategy/" target="_self">Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy</a></h4> <p>Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their…</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Marketing tactics</p> <p class="dateline">Jul 14, 2020 • 2 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">B2B</li> <li class="entry_focus">marketing strategy</li> <li class="entry_focus">tech buyers</li> </ul> </div> </div> </div> </article> </div> <div class="idg-pagination-wrap medium-width grid-x grid-margin-x"> <div class="idg-pagination small-12 medium-12 large-12 cell"> <div class="wrapper"> <div class="facetwp-facet facetwp-facet-pagination facetwp-type-pager" data-name="pagination" data-type="pager"></div> </div> </div> </div> </section>  </main>  </div>  </div>  <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu grid-x grid-margin-x"><li class=" menu-item 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