AI Tools Streamline Social Media and Small Business Tech

<!DOCTYPE html> <html lang="en-US"> <head> <title>AI Tools Streamline Social Media and Small Business Tech</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta http-equiv="X-UA-Compatible" content="ie=edge" /> <meta name="google-site-verification" content="ywo6cX-b4noB6WSEkiQRbhTNBsV3oDtuR2vuG7rh8Xs" /> <meta name="msapplication-TileImage" content="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-270.jpg" /> <link rel="shortcut icon" href="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-32x32-1.png" sizes="32x32" /> <link rel="shortcut icon" href="https://www.pymnts.com/wp-content/uploads/2022/08/android-chrome-192x192-1.png" sizes="192x192" /> <link rel="apple-touch-icon-precomposed" href="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-180.jpg" /> <script src="https://www.google.com/recaptcha/api.js?render=6Le36I4kAAAAAMCdrtj4Jb9rq43eln5c4Zt33TLI"></script> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://www.pymnts.com/feed/" /> <link rel="alternate" type="text/xml" title="RSS .92" href="https://www.pymnts.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://www.pymnts.com/feed/atom/" /> <link rel="pingback" href="https://www.pymnts.com/xmlrpc.php" /> <link rel="dns-prefetch" href="https://www.google.com"> <link rel="dns-prefetch" href="https://stats.g.doubleclick.net"> <link rel="dns-prefetch" href="https://googleads.g.doubleclick.net"> <link rel="dns-prefetch" href="https://fonts.gstatic.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="preload" as="script" href="/wp-content/themes/flex-mag-sixspoke/2022/js/bootstrap.bundle.min.js" /> <link rel="preload" href="/wp-content/themes/flex-mag-sixspoke/2020/bootstrap-icons.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> </script> <link rel="preload" as="script" href="https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.10" /> <script src='https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.10' type='text/javascript' async></script> <script type="text/javascript" src="https://www.pymnts.com/wp-content/themes/flex-mag-sixspoke/2022/js/bootstrap.bundle.min.js"></script> <link rel="stylesheet" href="/wp-content/themes/flex-mag-sixspoke/2022/2022-style.css?92"> <link rel="stylesheet" href="/wp-content/themes/flex-mag-sixspoke/2020/bootstrap-icons.css"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;500;700&display=swap" rel="stylesheet">  <script> if ('serviceWorker' in navigator) { navigator.serviceWorker.getRegistrations().then(function(registrations) { for (let registration of registrations) { registration.unregister() } }).catch(function(err) { console.log('Service Worker registration failed: ', err); }); } </script> </script> <noscript>  <style> .lazyload { display: none; } </style> </noscript> <script> // ST vendor var tag = { "options": { "customerId": "067919d33ae6486b1e5a249a7b40663c" } }; window.addEventListener("load", function() { console.info("ST loaded"); if (tag.isCustom) { jQuery(function($) { Sailthru.init({ customerId: tag.options.customerId, isCustom: true, autoTrackPageview: tag.options.autoTrackPageview, useStoredTags: tag.options.useStoredTags, excludeContent: tag.options.excludeContent, }); }); } else { Sailthru.init({ customerId: tag.options.customerId }); } }); var deferredLoadImages = () => {} /*! 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display-6"> AI Tools Streamline Social Media and Small Business Tech </h1> <div class="post-info-right left relative article-author-box mb-2"> <div class="post-info-name"> <div class="row"> <div class="col-6 my-auto"> <span class="post-info-text small muted text-uppercase">By</span> <span class="author-name vcard fn small muted text-uppercase fw-bold" itemprop="author"> <a href="https://www.pymnts.com/author/pymnts/" title="Posts by PYMNTS" rel="author">PYMNTS</a> </span> <span class="small muted d-none d-md-inline"> | </span> <span class="small muted text-uppercase d-block d-md-inline">November 19, 2024</span> </div> <div class="col-6 text-end my-auto">  <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/artificial-intelligence-2/2024/ai-tools-streamline-social-media-and-small-business-tech/&t=AI+Tools+Streamline+Social+Media+and+Small+Business+Tech" title="Share on Facebook"><i class="bi bi-facebook me-1 text-dark"></i></a><a href="https://twitter.com/share?text=AI+Tools+Streamline+Social+Media+and+Small+Business+Tech -&url=https://www.pymnts.com/artificial-intelligence-2/2024/ai-tools-streamline-social-media-and-small-business-tech/" title="Tweet This Post"><i class="bi bi-twitter-x mx-1 mx-1 text-dark"></i></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pymnts.com/artificial-intelligence-2/2024/ai-tools-streamline-social-media-and-small-business-tech/&title=AI+Tools+Streamline+Social+Media+and+Small+Business+Tech&summary=&source=" title="Share on LinkedIn"><i class="bi bi-linkedin mx-1 mx-1 text-dark"></i></a><a href="mailto:?subject=AI Tools Streamline Social Media and Small Business Tech&BODY=I found this article interesting and want to share it with you. Check it out: https://www.pymnts.com/artificial-intelligence-2/2024/ai-tools-streamline-social-media-and-small-business-tech/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline"> | </span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="" src="https://www.pymnts.com/wp-content/uploads/2024/11/social-media-AI-influencer.jpg?w=768" /> </div> <div class="post-feat-text"> </div>  <div id="pymnts-content2295192" class="single lh-article mt-1 lnk-article"> <p><span data-preserver-spaces="true">Tech companies are rolling out </span><span data-preserver-spaces="true">a wave of</span><span data-preserver-spaces="true"> artificial intelligence (AI)-powered tools to streamline social media management and customer service, with TikTok’s Symphony Creative Studio and startups like Audience Genomics and BrandPilot AI launching platforms to automate content creation and engagement. </span></p> <p><span data-preserver-spaces="true">The trend extends beyond social media as companies like Syntheia prepare to launch AI virtual assistants in 2025, signaling a broader push to help small businesses compete in the digital marketplace.</span></p> <h2>TikTok’s AI Video Tools</h2> <p><span data-preserver-spaces="true"><a href="https://www.bytedance.com/en/" target="_blank" rel="noopener">ByteDance</a>’s <a href="https://www.tiktok.com/en/" target="_blank" rel="noopener">TikTok</a> </span><a class="editor-rtfLink" href="https://ads.tiktok.com/business/en-US/blog/symphony-creative-studio?redirected=1&ab_version=experiment_2" target="_blank" rel="noopener"><span data-preserver-spaces="true">launched</span></a><span data-preserver-spaces="true"> an AI-powered video creation platform, marking a shift in how brands produce social media advertising content. The new <a href="https://ads.tiktok.com/creative/creativestudio/home/create" target="_blank" rel="noopener">Symphony Creative Studio</a> automatically generates video ads from product listings and deploys AI avatars speaking in over 30 languages.</span></p> <p><span data-preserver-spaces="true">The rollout comes as digital platforms compete for advertising revenue amid increasing pressure for rapid content production. According to Nielsen data cited by TikTok, creative content drives 49% of advertising effectiveness in digital campaigns.</span></p> <p><span data-preserver-spaces="true">The company said that initial results show promise for advertisers: Vodafone achieved a 45% lower cost per lead </span><span data-preserver-spaces="true">compared to</span><span data-preserver-spaces="true"> other channels’ branded assets in their premium segment campaign. U.S. drinkware brand Meoky reported a 1.8x purchase increase after implementing the AI-generated content.</span></p> <p><span data-preserver-spaces="true">The platform requires all AI-generated content to carry disclosure labels, addressing transparency concerns around artificial content. Additional features planned include automatic script generation and video refreshing capabilities.</span></p> <h2>AI Startup Aims at Small Business</h2> <p><span data-preserver-spaces="true">A New York AI firm that cut its teeth analyzing social media for Universal Studios and Warner Bros. is </span><a class="editor-rtfLink" href="https://www.globenewswire.com/news-release/2024/11/18/2982891/0/en/Aggie-Makes-Social-Media-Not-Suck.html" target="_blank" rel="noopener"><span data-preserver-spaces="true">launching</span></a><span data-preserver-spaces="true"> a mass-market tool aimed at small businesses drowning in social media demands.</span></p> <p><span data-preserver-spaces="true"><a href="https://www.audiencegenomics.com/" target="_blank" rel="noopener">Audience Genomics’</a> new platform, <a href="https://letaggiedoit.com/" target="_blank" rel="noopener">Aggie</a>, emerged from the company’s work with major brands since 2018. The system draws on historical social media data from roughly 5,000 companies — data </span><span data-preserver-spaces="true">that newer</span><span data-preserver-spaces="true"> AI companies can’t easily access due to platform restrictions.</span></p> <p><span data-preserver-spaces="true">The launch comes as small businesses need dedicated staff to maintain a consistent social media presence across multiple platforms. Early clients report time savings, though effectiveness remains to be proven at scale.</span></p> <p><span data-preserver-spaces="true">“We believe that social media doesn’t have to be so overwhelming,” said CEO <a href="https://www.linkedin.com/in/gregweinstein1/" target="_blank" rel="noopener">Greg Weinstein</a> in a</span><a class="editor-rtfLink" href="https://www.globenewswire.com/news-release/2024/11/18/2982891/0/en/Aggie-Makes-Social-Media-Not-Suck.html" target="_blank" rel="noopener"><span data-preserver-spaces="true"> news release</span></a><span data-preserver-spaces="true">. The company secured $3.2 million in funding led by <a href="https://spocapital.com/" target="_blank" rel="noopener">SPO Capital Investments</a>.</span></p> <p><span data-preserver-spaces="true">The platform faces competition from established social media management tools like <a href="https://www.hootsuite.com/?srsltid=AfmBOopmKhNR4YIt53xWpBHQ8ECiCBJHNtcl8R6GCiNvZc0O87SXqfry" target="_blank" rel="noopener">Hootsuite</a> and <a href="https://buffer.com/" target="_blank" rel="noopener">Buffer</a>, which have also begun incorporating AI features. </span></p> <h2>Social Media Management With AI</h2> <p><span data-preserver-spaces="true">AI platforms are reshaping how businesses handle their social media presence, as companies race to automate the time-consuming tasks of content creation and </span><span data-preserver-spaces="true">post scheduling</span><span data-preserver-spaces="true">.</span></p> <p><span data-preserver-spaces="true">Toronto-based <a href="https://www.brandpilot.ai/" target="_blank" rel="noopener">BrandPilot AI</a> has </span><a class="editor-rtfLink" href="https://finance.yahoo.com/news/brandpilot-ai-inc-launches-social-135800647.html" target="_blank" rel="noopener"><span data-preserver-spaces="true">entered the market with Social Runway</span></a><span data-preserver-spaces="true">, a $99 monthly platform targeting creators and marketing agencies.</span></p> <p><span data-preserver-spaces="true"><a href="https://www.social.brandpilot.ai/" target="_blank" rel="noopener">Social Runway</a> combines AI caption generation with design tools through <a href="https://www.canva.com/" target="_blank" rel="noopener">Canva</a> integration. It also offers unified inbox management and analytics tracking. At its fixed price point, the platform allows unlimited users and account connections.</span></p> <p><span data-preserver-spaces="true">“Many creators, brands </span><span data-preserver-spaces="true">and</span><span data-preserver-spaces="true"> agencies struggle to keep pace with the demands of social media marketing,” said CEO <a href="https://www.linkedin.com/in/brandonmina/?originalSubdomain=ca" target="_blank" rel="noopener">Brandon Mina</a> in a </span><a class="editor-rtfLink" href="https://finance.yahoo.com/news/brandpilot-ai-inc-launches-social-135800647.html" target="_blank" rel="noopener"><span data-preserver-spaces="true">news release</span></a><span data-preserver-spaces="true">, highlighting the platform’s focus on streamlining content creation and approval workflows.</span></p> <h2>Syntheia to Launch Virtual Call Assistant</h2> <p><span data-preserver-spaces="true">AI company <a href="https://www.syntheia.ai/" target="_blank" rel="noopener">Syntheia</a> </span><a class="editor-rtfLink" href="https://www.businesswire.com/news/home/20241115301167/en/Syntheia-Set-to-Enhance-Customer-Communication-with-Its-AI-Powered-Virtual-Assistant" target="_blank" rel="noopener"><span data-preserver-spaces="true">plans to offer</span></a><span data-preserver-spaces="true"> an AI-powered virtual assistant platform in January, targeting small and medium-sized businesses struggling with inbound call management.</span></p> <p><span data-preserver-spaces="true">The company’s software-as-a-service (SaaS) platform, which integrates with existing phone systems, uses natural language processing to handle customer inquiries, route calls and take messages. According to the company, deployment is “as easy as setting up a social media account.”</span></p> <p><span data-preserver-spaces="true">“We are not only solving a big problem, but we are also enhancing revenues for our customers, all with the power of AI,” said Veronique Laberge, Syntheia’s CFO, noting positive feedback from early users, in a </span><span data-preserver-spaces="true">news release</span><span data-preserver-spaces="true">.</span></p> <div class="pymnt-74e3c2dd8be8f328515b80bee0850ac2 pymnt-bottom-of-article" id="pymnt-74e3c2dd8be8f328515b80bee0850ac2"></div> <div id="bottom-ad"> </div> <div class="row row-cols-1 row-cols-lg-1 recommended-articles" style="clear:both;"> <div class="col mb-1"> <h4 class="header-border text-uppercase small mb-0"> <span class="border-layer border-secondary"> Recommended </span> </h4> <div class="row item noBorderLast remove-col-3"> <div class="col-12 col-md-3 border-bottom border-light py-2 fw-bolder recommended-1"> <a 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