CINXE.COM

<!DOCTYPE html><html lang="en" dir="ltr" prefix="og: https://ogp.me/ns#"> <head><link rel="preconnect" href="cdn-cookieyes.com" /><link rel="preconnect" href="client-registry.mutinycdn.com" /><link rel="preconnect" href="pages.usertesting.com" /><link rel="preconnect" href="usertesting.widen.net" /><link rel="preconnect" href="widencdn.net" /><meta charset="utf-8" /><noscript><style>form.antibot * :not(.antibot-message) { display: none !important; }</style></noscript><script type="text/javascript">window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('consent', 'default', { ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted', analytics_storage: 'granted', functionality_storage: 'granted', personalization_storage: 'granted', security_storage: 'granted', 'region': ['US'], wait_for_update: 2000 }); gtag('consent', 'default', { ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied', analytics_storage: 'denied', functionality_storage: 'denied', personalization_storage: 'denied', security_storage: 'granted', wait_for_update: 2000 }); gtag('set', 'ads_data_redaction', true); gtag('set', 'url_passthrough', true);</script><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KXJCXF7'); </script><style>.js img.lazyload:not([src]) { visibility: hidden; }.js img.lazyloaded[data-sizes=auto] { display: block; width: 100%; }</style><meta name="description" content="Learn how to human insight and the UserTesting platform can be utilized at each critical stage of the product design process." /><link rel="canonical" href="https://www.usertesting.com/resources/guides/product-design/process" /><link rel="image_src" href="/sites/default/files/usertestingv3/2024-06/Cover%20612x792%20%281%29.png" /><meta property="og:title" content="Creating a User-Centric Product Design Process" /><meta property="og:description" content="Learn how to human insight and the UserTesting platform can be utilized at each critical stage of the product design process." /><meta property="og:image" content="https://www.usertesting.com/sites/default/files/usertestingv3/styles/metatag/public/2024-06/Cover%20612x792%20%281%29.png?itok=jwELIbeh" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Creating a User-Centric Product Design Process" /><meta name="twitter:description" content="Learn how to human insight and the UserTesting platform can be utilized at each critical stage of the product design process." /><meta name="twitter:site" content="@usertesting" /><meta name="twitter:image" content="https://www.usertesting.com/sites/default/files/usertestingv3/styles/metatag/public/2024-06/Cover%20612x792%20%281%29.png?itok=jwELIbeh" /><meta name="silktide-cms" content="N10rRCsjHXhL3IjlI/A5tAxiFPQHF0IGIZ2aBCDnZ2ARy3JSEY/z1cuRs0X4MxUJ9a20Werw8Be5ty/egk8ftQqtvUhbxX7IBvD0uw3q2NFPR1VomSK1Px3U6gNvLnNtHrvTfp/p4yK7N6CBDxhcSq6ZagSSGx//JjRNPjid3po=" /><meta name="Generator" content="Drupal 10 (https://www.drupal.org)" /><meta name="MobileOptimized" content="width" /><meta name="HandheldFriendly" content="true" /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><link rel="icon" href="/themes/custom/usertesting/favicon.ico" type="image/vnd.microsoft.icon" /><link rel="alternate" hreflang="en" href="https://www.usertesting.com/resources/guides/product-design/process" /><script>window.a2a_config=window.a2a_config||{};a2a_config.callbacks=[];a2a_config.overlays=[];a2a_config.templates={};</script><style>.a2a_svg { background-color: #415a79!important; }</style><title>Creating a User-Centric Product Design Process</title><link rel="stylesheet" media="all" href="/sites/default/files/usertestingv3/css/css_lcRIHvOccNhhx53VivV96sPZppn-gZlPnVTVaTLy8G8.css?delta=0&language=en&theme=usertesting&include=eJyNkkFuxCAMRS8UhkUPFDnGYawATrFRm9s3M5oloK4AvY_9vwFCMIFyefhsHnuVYoteapT9BkpLU6pGalyij0k2SE7tSvdxoa81Qz3IxH9Wt0vNujRbsalJXlHyKYWKqZ8iMap9lqk090-B-26Mh7vNHYNOb7EKMqS-QAmNpfTh1sykDEqbSDI--7AyPlejX-tjNFgyBQa_c7qDPBDOiY1KELC2vA2tYB_ExoGc21saxH_elaeDfjnt0snQEWpYzypZJoUz8DAulPD6b5MX5VhG19-CZpzYronCJMZEg2xQYoNI-sOGT6p_jtdMFw" /><link rel="stylesheet" media="all" href="/themes/custom/usertesting/css/styles.min.css?snim0u" /><link rel="stylesheet" media="(min-width: 656px)" href="/themes/custom/usertesting/css/styles-phone.min.css?snim0u" /><link rel="stylesheet" media="(min-width: 1024px)" href="/themes/custom/usertesting/css/styles-tablet.min.css?snim0u" /><link rel="stylesheet" media="(min-width: 1280px)" href="/themes/custom/usertesting/css/styles-laptop.min.css?snim0u" /><link rel="stylesheet" media="(min-width: 1440px)" href="/themes/custom/usertesting/css/styles-desktop.min.css?snim0u" /><link rel="preload" href="https://cdn-cookieyes.com/client_data/558a2e80f349bcb66e4b0e39/script.js" /><link rel="preload" href="https://client-registry.mutinycdn.com/personalize/client/4aa8ad530f5b72ed.js" /><script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d})})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script><script type="application/json" data-drupal-selector="drupal-settings-json">{"path":{"baseUrl":"\/","pathPrefix":"","currentPath":"node\/45456","currentPathIsAdmin":false,"isFront":false,"currentLanguage":"en"},"pluralDelimiter":"\u0003","suppressDeprecationErrors":true,"marketoForms":{"munchkinId":"371-FJZ-853","marketo-form-1028":{"munchkinId":"371-FJZ-853","instanceHost":"\/\/pages.usertesting.com","formId":"1028","loadErrorMessage":"\u003Cp\u003EOh no! We\u0027re unable to display this form.\u003C\/p\u003E\u003Cp\u003EPlease check that you\u2019re not running an adblocker and if you are please whitelist usertesting.com.\u003C\/p\u003E\u003Cp\u003EIf you\u2019re still having problems please \u003Ca href=\u0022mailto:allreplies@usertesting.com?subject=\u0026amp;body=\u0022\u003Edrop us an email\u003C\/a\u003E.\u003C\/p\u003E","alternativeInstanceHost":"","entityWrapper":".marketo-form-entity-ajax-wrapper","formWrapper":".marketo-form","htmlClass":"marketo-form-1028","removeSourceStyles":true,"0":{"submissionCallbacks":{"replaceWithConfirmation":"\u003Cp\u003EThank you for signing up.\u003C\/p\u003E"},"skipMarketoRedirects":true},"fastlaneCampaignID":"","formType":"Newsletter"}},"lazy":{"lazysizes":{"lazyClass":"lazyload","loadedClass":"lazyloaded","loadingClass":"lazyloading","preloadClass":"lazypreload","errorClass":"lazyerror","autosizesClass":"lazyautosizes","srcAttr":"data-src","srcsetAttr":"data-srcset","sizesAttr":"data-sizes","minSize":40,"customMedia":[],"init":true,"expFactor":1.5,"hFac":0.80000000000000004,"loadMode":2,"loadHidden":true,"ricTimeout":0,"throttleDelay":125,"plugins":{"unveilhooks":"unveilhooks\/ls.unveilhooks"}},"placeholderSrc":"","preferNative":false,"minified":true,"libraryPath":"\/libraries\/v3\/lazysizes"},"marketoFormsCustom":{"partner":"\u003Cp\u003E\u003Cstrong\u003ETo learn more about the UserTesting Partner Program for agencies\/consultants, please\u0026nbsp;\u003C\/strong\u003E\u003Ca href=\u0022https:\/\/www.usertesting.com\/partners\u0022\u003E\u003Cstrong\u003Eclick here\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E","tester":"\u003Cp\u003E\u003Cstrong\u003ETo learn more about getting paid to test websites, apps, or prototypes,\u0026nbsp;\u003C\/strong\u003E\u003Ca href=\u0022https:\/\/www.usertesting.com\/get-paid-to-test\u0022\u003E\u003Cstrong\u003Eclick here\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E\u0026nbsp;to sign up.\u003C\/strong\u003E\u003C\/p\u003E","agency":"\u003Cp\u003E\u003Cstrong\u003ETo receive a faster response, please submit a request through the\u0026nbsp;\u003C\/strong\u003E\u003Ca href=\u0022https:\/\/support.usertesting.com\/hc\/en-us\/requests\/new\u0022 target=\u0022_blank\u0022\u003E\u003Cstrong\u003Esupport center\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E","contributor":"\u003Cp\u003E\u003Cstrong\u003ETo learn more about the UserTesting Partner Program for agencies\/consultants, please\u0026nbsp;\u003C\/strong\u003E\u003Ca href=\u0022https:\/\/www.usertesting.com\/partners\u0022\u003E\u003Cstrong\u003Eclick here\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E","support":"\u003Cp\u003E\u003Cstrong\u003ETo receive a faster response, please submit a request through the\u0026nbsp;\u003C\/strong\u003E\u003Ca href=\u0022https:\/\/support.usertesting.com\/hc\/requests\/new\u0022 target=\u0022_blank\u0022\u003E\u003Cstrong\u003Esupport center\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E","accessibility":"\u003Cp\u003E\u003Cstrong\u003ETo receive a faster response, please submit a request through the \u003C\/strong\u003E\u003Ca href=\u0022https:\/\/support.usertesting.com\/hc\/en-us\/requests\/new\u0022\u003E\u003Cstrong\u003Esupport center\u003C\/strong\u003E\u003C\/a\u003E\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E","1028":{"validateEmail":true}},"user":{"uid":0,"permissionsHash":"3941e5f65a22a51408ac042897a67f2fd51b6b221cb0cf9c7cfb76cd6bb1528e"}}</script><script src="https://cdn-cookieyes.com/client_data/558a2e80f349bcb66e4b0e39/script.js"></script><script src="/modules/custom/ut_personalisation/js/mutiny_remove_hidden.min.js?snim0u" defer></script><script src="https://client-registry.mutinycdn.com/personalize/client/4aa8ad530f5b72ed.js" data-cfasync="false"></script><script src="//pages.usertesting.com/js/forms2/js/forms2.min.js" defer></script><script src="/sites/default/files/usertestingv3/js/js_AgQf1eFVQ4isRnGkVlD7qgrGh_4lyG-Hl5EAvGP6aN0.js?scope=header&delta=4&language=en&theme=usertesting&include=eJylUtFuwzAI_KF2_iSLxiRlcUxkzlXTr5-dVpsmZVHUvSCOOw4JoBCglBZHr-Sjz5pwivRYXAunYpzBBkmDG6JeKJ4NS6zwVOAnyiM3zs9y52jO5O6Nk_EmOzEoEGiTvCo-Kfs20BOQ5VLq4CbtVEfhhc19Z60csvRwa2wwlxA4G6gb3W_o-cYJ9jNVfVcMOokRRJO5Pxl_lWqTfC8cw3sOT-gz21whv2fy0ApSr8eapxIhBp6PyXsyREp8TD3MqNvlIJk7_GcjN4oS1tJ65Gex06muqZ2rfksq514VnLcF0G6ncyLZMy6QKFh2FNBhiPwFMV5IYw"></script><script src="/modules/contrib/lazy/js/lazy.js?v=10.3.9" defer></script><script src="/sites/default/files/usertestingv3/js/js_vvjK3LUADNUGeWGFO1kjXWpIgxIaitWOVyoWfsQG8aA.js?scope=header&delta=6&language=en&theme=usertesting&include=eJylUtFuwzAI_KF2_iSLxiRlcUxkzlXTr5-dVpsmZVHUvSCOOw4JoBCglBZHr-Sjz5pwivRYXAunYpzBBkmDG6JeKJ4NS6zwVOAnyiM3zs9y52jO5O6Nk_EmOzEoEGiTvCo-Kfs20BOQ5VLq4CbtVEfhhc19Z60csvRwa2wwlxA4G6gb3W_o-cYJ9jNVfVcMOokRRJO5Pxl_lWqTfC8cw3sOT-gz21whv2fy0ApSr8eapxIhBp6PyXsyREp8TD3MqNvlIJk7_GcjN4oS1tJ65Gex06muqZ2rfksq514VnLcF0G6ncyLZMy6QKFh2FNBhiPwFMV5IYw"></script><script src="https://cdn.jsdelivr.net/npm/js-cookie@3.0.5/dist/js.cookie.min.js" defer></script><script src="/themes/custom/usertesting/js/global.min.js?snim0u" defer></script><script src="https://j.6sc.co/j/88d4bbd7-ec32-4abf-bca6-dd603a9f7b4a.js" defer id="6senseWebTag" data-cookieyes="cookieyes-analytics"></script><script src="/modules/custom/ut_marketing_pixels/js/metadata.min.js?snim0u" defer data-cookieyes="cookieyes-advertisement"></script><script src="/modules/custom/ut_marketing_pixels/js/hotjar.min.js?snim0u" defer data-cookieyes="cookieyes-analytics"></script><script src="/modules/custom/ut_rudderstack/js/rudderstack.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketing_pixels/js/hotjar_user_attributes.min.js?snim0u" defer data-cookieyes="cookieyes-analytics"></script><script src="/modules/custom/ut_drift/js/drift.min.js?snim0u" defer></script><script src="//munchkin.marketo.net/munchkin.js" defer></script><script src="/modules/custom/e3_marketo/js/e3_marketo_munchkin.js?v=1.x" defer></script><script src="/modules/custom/e3_marketo/js/e3_marketo_forms.min.js?snim0u" defer></script><script src="/modules/custom/ut_rudderstack/js/ut_rudderstack_events.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_forms_hidden_fields.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_forms_custom_responses.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_forms_zoominfo.min.js?snim0u" defer data-cookieyes="cookieyes-advertisement"></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_multistep.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_forms_fastlane.min.js?snim0u" defer></script><script src="/libraries/v3/jsSHA/dist/sha.js?v=2.4.2" defer></script><script src="/modules/custom/ut_datalayer/js/ut_ga_events.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_forms_gptt_redirect.min.js?snim0u" defer></script><script src="/modules/custom/ut_marketo_customisations/js/ut_marketo_customisations_custom_validation.min.js?snim0u" defer></script><script src="/themes/custom/usertesting/components/global/menu-footer/menu--footer.min.js?snim0u" defer></script><script src="/sites/default/files/usertestingv3/js/js_ELolC30wpz5Vg4o0-nJ9EbwiiTxQcOcBQym3xStYxHo.js?scope=header&delta=29&language=en&theme=usertesting&include=eJylUtFuwzAI_KF2_iSLxiRlcUxkzlXTr5-dVpsmZVHUvSCOOw4JoBCglBZHr-Sjz5pwivRYXAunYpzBBkmDG6JeKJ4NS6zwVOAnyiM3zs9y52jO5O6Nk_EmOzEoEGiTvCo-Kfs20BOQ5VLq4CbtVEfhhc19Z60csvRwa2wwlxA4G6gb3W_o-cYJ9jNVfVcMOokRRJO5Pxl_lWqTfC8cw3sOT-gz21whv2fy0ApSr8eapxIhBp6PyXsyREp8TD3MqNvlIJk7_GcjN4oS1tJ65Gex06muqZ2rfksq514VnLcF0G6ncyLZMy6QKFh2FNBhiPwFMV5IYw"></script><script src="/themes/custom/usertesting/components/global/menu-main/menu-main.min.js?snim0u" defer></script><script src="/themes/custom/usertesting/components/global/menu-utility/menu-utility.min.js?snim0u" defer></script><script src="/themes/custom/usertesting/components/global/menu-toggle/menu-toggle.min.js?snim0u" defer></script><style></style></head><body class="path-node page-node-type-guide"><a href="#main-content" class="visually-hidden focusable skip-link"> Skip to main content</a><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KXJCXF7" height="0" width="0" style="display:none;visibility:hidden;"></iframe></noscript><div class="dialog-off-canvas-main-canvas" data-off-canvas-main-canvas><div class="region-header-top bg-white hidden md:block md:sticky md:top-0 z-header-dropdown border-b border-solid border-primary-adagio_gray/[0.2]"><div class="container max-w-wide mx-auto px-2.5 py-1 flex items-center justify-between"> <nav role="navigation" aria-labelledby="block-toggle-menu" id="block-toggle" class="menu--toggle"><h2 class="visually-hidden" id="block-toggle-menu">Toggle</h2><ul data-region="header_top" class="menu flex menu-level-0"><li class="menu-item menu-item--active-trail active"> <a href="/" aria-describedby="toggle-menu-tooltip-0" data-drupal-link-system-path="<front>">Get Insights</a><div id="toggle-menu-tooltip-0" data-tooltip-placement="bottom" role="tooltip" class="tooltip-text"><div>For customers and prospects</div></div></li><li class="menu-item"> <a href="/get-paid-to-test" aria-describedby="toggle-menu-tooltip-0" data-drupal-link-system-path="node/1716">Get Paid to Test</a><div id="toggle-menu-tooltip-0" data-tooltip-placement="bottom" role="tooltip" class="tooltip-text"><div>For participants and side hustles</div></div></li></ul> </nav><nav role="navigation" aria-labelledby="block-utility-menu" id="block-utility" class="menu--utility"><h2 class="visually-hidden" id="block-utility-menu">Utility</h2><ul data-region="header_top" class="menu menu-level-0 flex items-center space-x-3"><li class="menu-item default"> <a class="utility flex flex-row items-center p-0.5" href="/contact-us"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/1eacda94-11c6-44bd-a28c-92adefa5944d/webp/ICON-top-nav-contact-64x64.png?w=65&itok=hi2M6TVZ" width="41" height="40" alt="Icon illustration representing a telephone" loading="lazy" /></div></div> </article></div> Contact Us</a><div class="menu_link_content menu-link-contentutility view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"></div></li><li class="menu-item divider"> <span>Divider</span><div class="menu_link_content menu-link-contentutility view-mode-divider menu-dropdown menu-dropdown-0 menu-type-divider"></div></li></ul> </nav><div class="language-switcher-language-url" id="block-languageswitcher" role="navigation"><ul data-region="header_top" class="menu menu-level-0 flex items-center space-x-3 relative"><li class="menu-item menu-item--expanded icon_only"> <button class="ml-2 flex flex-row items-center p-0.5"> <svg width="12" height="12" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.4701 19.8716C5.02698 19.8716 0.599609 15.4438 0.599609 10.0002C0.599609 4.55667 5.02832 0.128906 10.4701 0.128906C12.5457 0.128906 14.533 0.766804 16.2147 1.97157C16.425 2.12301 16.4733 2.41515 16.3232 2.62555C16.1718 2.83595 15.8797 2.88419 15.6693 2.7341C14.147 1.64324 12.3501 1.06699 10.4714 1.06699C5.54556 1.06699 1.53895 5.07395 1.53895 10.0002C1.53895 14.9265 5.54556 18.9335 10.4714 18.9335C15.3973 18.9335 19.4039 14.9265 19.4039 10.0002C19.4039 8.11737 18.825 6.3149 17.7289 4.79119C17.5775 4.58079 17.6257 4.2873 17.8361 4.13721C18.0465 3.98711 18.3399 4.03402 18.49 4.24442C19.7014 5.92895 20.3405 7.91903 20.3405 10.0002C20.3405 15.4438 15.9132 19.8716 10.4701 19.8716Z" fill="#315CF1"/> <path d="M19.3135 7.71543H1.61744C1.35882 7.71543 1.14844 7.50503 1.14844 7.24639C1.14844 6.98774 1.35882 6.77734 1.61744 6.77734H19.3135C19.5721 6.77734 19.7825 6.98774 19.7825 7.24639C19.7825 7.50503 19.5721 7.71543 19.3135 7.71543Z" fill="#315CF1"/> <path d="M19.3135 13.2271H1.61744C1.35882 13.2271 1.14844 13.0167 1.14844 12.7581C1.14844 12.4995 1.35882 12.2891 1.61744 12.2891H19.3135C19.5721 12.2891 19.7825 12.4995 19.7825 12.7581C19.7825 13.0167 19.5721 13.2271 19.3135 13.2271Z" fill="#315CF1"/> <path d="M10.4676 19.8812C9.7815 19.8812 8.78186 19.4738 7.90952 17.5319C7.80098 17.2907 7.90952 17.008 8.14938 16.9007C8.39058 16.7922 8.67332 16.9007 8.78052 17.1406C9.28972 18.2757 9.90479 18.9257 10.4676 18.9257C11.8465 18.9257 13.3821 15.2604 13.3821 10.0018C13.3821 4.74317 11.8465 1.07794 10.4676 1.07794C9.08872 1.07794 7.55308 4.74317 7.55308 10.0018C7.55308 11.9075 7.76078 13.7327 8.15206 15.2805C8.21638 15.5365 8.06228 15.7965 7.80634 15.8608C7.5504 15.9251 7.29044 15.771 7.22612 15.5151C6.81474 13.8922 6.59766 11.9852 6.59766 10.0018C6.59766 7.43681 6.9608 5.0179 7.62008 3.19131C8.3343 1.21195 9.346 0.121094 10.4676 0.121094C11.5892 0.121094 12.6022 1.21061 13.3164 3.19131C13.9757 5.0179 14.3389 7.43681 14.3389 10.0018C14.3389 12.5668 13.9757 14.9857 13.3164 16.8123C12.6022 18.7917 11.5905 19.8825 10.4676 19.8825V19.8812Z" fill="#315CF1"/> </svg> <span class="visually-hidden"> Select Language </span> </button><div class="menu_link_content view-mode-icon-only menu-dropdown menu-dropdown-0 menu-type-icon_only"><ul class='menu menu-level-1 min-w-[150px]'><li class="menu-item"> <a href="https://usertesting.com/" hreflang="en" data-drupal-link-system-path="node/45456" class="en flex flex-row items-center is-active" aria-current="page">English</a></li><li class="menu-item"> <a href="https://usertesting.com/de" hreflang="de" data-drupal-link-system-path="system/404" class="de flex flex-row items-center">Deutsch</a></li><li class="menu-item"> <a href="https://usertesting.com/fr" hreflang="fr" data-drupal-link-system-path="system/404" class="fr flex flex-row items-center">Français</a></li><li class="menu-item"> <a href="https://usertesting.com/es" hreflang="es" data-drupal-link-system-path="system/404" class="es flex flex-row items-center">Español</a></li></ul></div></li></ul></div><nav role="navigation" aria-labelledby="block-signin-menu" id="block-signin" class="menu--sign-in"><h2 class="visually-hidden" id="block-signin-menu">Sign in</h2><ul data-region="header_top" class="menu menu-level-0 flex items-center space-x-3"><li class="menu-item menu-item--expanded icon_only"> <button aria-labelledby="Sign in" class="utility flex flex-row items-center p-0.5"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/88578199-535b-4e4c-9e53-f75fb7658368/webp/ICON-top-nav-login-64x64.png?crop=yes&k=c&w=88&h=88&itok=fWjiji6c" width="88" height="88" alt="Icon illustration representing a person" loading="lazy" /></div></div> </article></div> </button><div class="menu_link_content menu-link-contentsign-in view-mode-icon-only menu-dropdown menu-dropdown-0 menu-type-icon_only"><ul class="menu menu-level-1"><li class="menu-item default"> <a class="flex flex-row items-center" href="https://app.usertesting.com/users/sign_in"><span data-text="Sign in to">Sign in to</span><div class="menu_link_content menu-link-contentsign-in view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/a9f2c27e-cc9a-4e25-84c2-bf9220bcaba4/webp/LOGO-2022-UserTesting-Outside%20North%20America-1479x380.png?w=180&itok=VWV4uT1R" width="156" height="40" alt="UserTesting-Outside North America logo" loading="lazy" /></div></div> </article></div></div></a></li><li class="menu-item default"> <a class="flex flex-row items-center" href="https://manager.userzoom.com/"><span data-text="Sign in to">Sign in to</span><div class="menu_link_content menu-link-contentsign-in view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"><div><article class="media media--type-image media--view-mode-logo"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/logo_slide/public/2023-09/UserZoom%20Logo.png.webp?itok=XxsRdW2T" width="127" height="40" alt="UserZoom logo" /></div> </article></div></div></a></li><li class="menu-item default"> <a class="flex flex-row items-center" href="https://go.userzoom.com/login"><span data-text="Sign in to">Sign in to</span><div class="menu_link_content menu-link-contentsign-in view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/74a9f7d2-80ad-4f2b-9db7-2be1590971c5/webp/Logo-userzoom-go-107x29.png?w=107&itok=JxW_8Avs" width="107" height="31" alt="Logo Userzoom Go" loading="lazy" /></div></div> </article></div></div></a></li><li class="menu-item default"> <a class="flex flex-row items-center" href="https://app.enjoyhq.com/users/sign_in"><span data-text="Sign in to">Sign in to</span><div class="menu_link_content menu-link-contentsign-in view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"><div><article class="media media--type-image media--view-mode-logo"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/logo_slide/public/2023-09/EnjoyHQ_logo.png.webp?itok=bwiVlIkm" width="98" height="40" alt="EnjoyHQ logo" /></div> </article></div></div></a></li><li class="menu-item divider"></li><li class="menu-item default"> <a class="flex flex-row items-center" href="https://app.usertesting.com/participants/sign_in"><span data-text="Sign in as a Participant">Sign in as a Participant</span><div class="menu_link_content menu-link-contentsign-in view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"></div></a></li></ul></div></li></ul> </nav></div></div> <header class="region-header bg-white shadow-header relative z-header sticky top-0 md:top-[47px]"><div class="container max-w-wide min-h-[60px] mx-auto px-2 md:border-none border-b-[4px] border-solid border-primary-bravado_blue"><div class="flex items-center justify-between min-h-[56px]"><div class="region--inner flex items-center justify-between md:w-full"><div id="block-sitebranding"> <a href="/" rel="home"> <img class="hidden md:block" src="/themes/custom/usertesting/logo.svg" alt="Home"/> <img class="md:hidden" src="/themes/custom/usertesting/assets/images/logo-mobile.svg" alt="Home" width="26" height="32" /> </a></div><nav role="navigation" aria-labelledby="block-mainnavigation-menu" id="block-mainnavigation" class="menu--main"><h2 class="visually-hidden" id="block-mainnavigation-menu">Main navigation</h2><ul data-region="header" class="menu md:flex menu-level-0"><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span class="menu-category-no-link" data-text="Platform & Services" tabindex="0">Platform & Services</span> <button aria-label="Expand menu Platform & Services" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-white border border-solid border-primary-insight_gray mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Run a free test</p><p class="mt-1 text-primary-adagio_gray"><div>See what your customers experience. Get a video of a real person reviewing your website.</div></p> <a aria-label="Run a free test" class="link link-primary" href="/free-test" ><div>Get insights now</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/4gt1tysitx/webp/ICON-light-Laptop%203%20-%20User-256x256.png?w=120&itok=gwXmGVkq 1x, https://usertesting.widen.net/content/4gt1tysitx/webp/ICON-light-Laptop%203%20-%20User-256x256.png?w=240&itok=F-BCfBze 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/4gt1tysitx/webp/ICON-light-Laptop%203%20-%20User-256x256.png?w=88&itok=JcKZ9U56 1x, https://usertesting.widen.net/content/4gt1tysitx/webp/ICON-light-Laptop%203%20-%20User-256x256.png?w=176&itok=Ns2K2RbO 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/4gt1tysitx/webp/ICON-light-Laptop%203%20-%20User-256x256.png?w=120&itok=gwXmGVkq" width="120" height="120" alt="Laptop 3 - User" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link hidden md:flex"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-white border border-solid border-primary-insight_gray mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 1">Column 1</span> <button aria-label="Expand menu Column 1" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Platform">Platform</span> <button aria-label="Expand menu Platform" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-4 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/platform-overview" data-text="Platform overview" data-drupal-link-system-path="node/886">Platform overview</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/audience-solutions" data-text="Target" data-drupal-link-system-path="node/1006">Target</a><p class="text-sm text-primary-adagio_gray">Diverse perspectives from UserTesting Networks</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/feedback-engine" data-text="Gather" data-drupal-link-system-path="node/1016">Gather</a><p class="text-sm text-primary-adagio_gray">Comprehensive testing capabilities</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/analytics-visualizations" data-text="Analyze" data-drupal-link-system-path="node/1026">Analyze</a><p class="text-sm text-primary-adagio_gray">Identify insights and measure performance</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/amplify-insights" data-text="Amplify" data-drupal-link-system-path="node/1021">Amplify</a><p class="text-sm text-primary-adagio_gray">Share and scale insights across your organization</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/plans" data-text="Plans" data-drupal-link-system-path="node/966">Plans</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 2">Column 2</span> <button aria-label="Expand menu Column 2" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Services">Services</span> <button aria-label="Expand menu Services" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-4 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/services" data-text="Services overview" data-drupal-link-system-path="node/1076">Services overview</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/consulting" data-text="Consulting Services" data-drupal-link-system-path="node/45586">Consulting Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/audience" data-text="Audience Services" data-drupal-link-system-path="node/45591">Audience Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/insights" data-text="Insights Services" data-drupal-link-system-path="node/2476">Insights Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/support" data-text="Support Services" data-drupal-link-system-path="node/2461">Support Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 3">Column 3</span> <button aria-label="Expand menu Column 3" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Popular features">Popular features</span> <button aria-label="Expand menu Popular features" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-4 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/platform/AI" data-text="UserTesting AI" data-drupal-link-system-path="node/2101">UserTesting AI</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/integrations" data-text="Integrations" data-drupal-link-system-path="node/1071">Integrations</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/mobile-testing" data-text="Mobile testing" data-drupal-link-system-path="node/921">Mobile testing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/templates" data-text="Templates" data-drupal-link-system-path="node/10526">Templates</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Solutions" class="menu-category-no-link" tabindex="0">Solutions</span> <button aria-label="Expand menu Solutions" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 1">Column 1</span> <button aria-label="Expand menu Column 1" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="About Us">About Us</span> <button aria-label="Expand menu About Us" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-4 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/company/about-us" data-text="About us" data-drupal-link-system-path="node/1111">About us</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/careers" data-text="Careers" data-drupal-link-system-path="node/10191">Careers</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/newsroom" data-text="Newsroom" data-drupal-link-system-path="node/2856">Newsroom</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/partners" data-text="Partners">Partners</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/about-us/executive-team" data-text="Executive team" data-drupal-link-system-path="node/1116">Executive team</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 2">Column 2</span> <button aria-label="Expand menu Column 2" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Initiatives">Initiatives</span> <button aria-label="Expand menu Initiatives" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-4 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/company/programs-initiatives/charitable-giving" data-text="Charitable giving" data-drupal-link-system-path="node/2236">Charitable giving</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/education-partner-program" data-text="Education partner program" data-drupal-link-system-path="node/8716">Education partner program</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/programs-initiatives/oneworld" data-text="OneWorld" data-drupal-link-system-path="node/2266">OneWorld</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Resources" class="menu-category-no-link" tabindex="0">Resources</span> <button aria-label="Expand menu Resources" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Digital Resources">Digital Resources</span> <button aria-label="Expand menu Digital Resources" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources" data-text="All resources" data-drupal-link-system-path="node/9786">All resources</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/insight-plus" data-text="Insight+" data-drupal-link-system-path="node/48906">Insight+</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/blog" data-text="Blog" data-drupal-link-system-path="node/17296">Blog</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/glossary" data-text="Glossary" data-drupal-link-system-path="node/2851">Glossary</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/resources/guides" data-text="Guides" data-drupal-link-system-path="node/45286">Guides</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/reports" data-text="Industry Reports" data-drupal-link-system-path="node/46021">Industry Reports</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/podcast" data-text="Podcast" data-drupal-link-system-path="node/9781">Podcast</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/collections" data-text="Resource collections" data-drupal-link-system-path="node/45496">Resource collections</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/templates" data-text="Test templates" data-drupal-link-system-path="node/10526">Test templates</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/library/webinars" data-text="Webinars" data-drupal-link-system-path="node/2841">Webinars</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Events">Events</span> <button aria-label="Expand menu Events" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/this" data-text="The Human Insight Summit" data-drupal-link-system-path="node/2561">The Human Insight Summit</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/industry-insights" data-text="Industry Insight Series" data-drupal-link-system-path="node/46641">Industry Insight Series</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/events/hug" data-text="Human Insight User Group" data-drupal-link-system-path="node/45361">Human Insight User Group</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/library/events" data-text="Virtual & in-person events" data-drupal-link-system-path="node/47251">Virtual & in-person events</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Product Releases">Product Releases</span> <button aria-label="Expand menu Product Releases" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/this-product-announcements-2024" data-text="Upcoming release" data-drupal-link-system-path="node/48891">Upcoming release</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/product-releases" data-text="Latest release" data-drupal-link-system-path="node/10501">Latest release</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/resources/product-releases#previous-product-releases" data-text="Previous releases">Previous releases</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul> </nav><nav role="navigation" aria-labelledby="block-cta-menu" id="block-cta" class="menu--cta"><h2 class="visually-hidden" id="block-cta-menu">CTA</h2><ul data-region="header" class="menu flex"><li class="cta-desktop hidden md:block"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-mobile md:hidden"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-desktop hidden md:block"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li><li class="cta-mobile md:hidden"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li></ul> </nav> <button class="nav-toggle md:hidden">Menu</button></div><div class="top-nav-mobile hidden"></div></div><div class="top-nav-container overflow-hidden md:hidden"></div></div><div class="nav-container overflow-hidden hidden"></div> </header><div><div data-drupal-messages-fallback class="hidden"></div><div class="guide view-mode--full toc-content"> <section class="section pt-0 last:md:pb-8 md:pt-8 bg-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 gap-x-5.5 gap-y-4 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="w-full md:col-span-4 sticky self-start top-[60px] md:top-[88px] z-[20]"><div class="toc has-chapters"><div class="toc-title"><h4>In this guide</h4> <button class="toc-toggle md:hidden"></button><h5 class="h4">The ultimate guide to user-centric product design</h5></div><div class="toc-items"><div class="chapter "> <a href="/resources/guides/product-design" hreflang="en">Chapter 1: What is product design? </a></div><div class="chapter active"> <span>Chapter 2: Creating a user-centric product design process</span><ul class="toc-list"></ul></div><div class="chapter "> <a href="/resources/guides/product-design/tools" hreflang="en">Chapter 3: 15 tools product designers can't live without</a></div><div class="chapter "> <a href="/resources/guides/product-design/testing-methods" hreflang="en">Chapter 4: How product designers test their designs</a></div></div></div></div><div class="w-full md:col-span-8"><div class="breadcrumbs"> <nav role="navigation" aria-labelledby="system-breadcrumb"><h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2><ol><li> <a href="/resources">Resources</a></li><li> <a href="/resources/guides">Guides</a></li><li> <a href="/resources/guides/product-design">Product-design</a></li><li> Creating a user-centric product design process</li></ol> </nav></div><div class="eyebrow">Chapter 2</div><h1>Creating a user-centric product design process</h1><div class="guide--body toc--body"><div class="ut-component-global-spacing text-formatted"><div><p>The product design process is an iterative set of actions design teams take to transform an idea into a product that addresses specific needs or problems. Design teams constantly refine and improve specific aspects of their digital products, based on <a href="/getting-started-user-feedback-form" data-entity-type="node" data-entity-uuid="8dc530b7-bad5-46e4-b11c-75f315538f19" data-entity-substitution="canonical" title="LP: Getting started with user feedback">user feedback</a>, to increase customer satisfaction and produce the best possible product. </p><p>It’s a journey to understand the user’s needs, brainstorm ideas to meet them, and create a usable product with a delightful experience. Design teams work to align the product design process with business objectives and ensure the final product not only meets user needs but also contributes to the overall goals of the business.</p><p>Before we look at the stages of the product design process, it’s helpful to understand the ethos behind product design. This is what’s known as “design thinking,” and it’s a foundational aspect of how most organizations approach optimizing new and existing products.</p><h2><strong>What is design thinking?</strong></h2><p><a href="https://usertesting.com/resources/library/ebooks/design-thinking-product-teams">Design thinking</a> is a problem-solving technique that prioritizes identifying key user groups, observing user interaction, understanding user needs, generating creative ideas, and rapidly prototyping and testing solutions for a future product. It’s a user-centric approach to innovation that aims to uncover insights about people’s behaviors, emotions, and pain points to create products that effectively address those needs. Most organizations break design thinking into distinct phases that involve empathy, problem definition, ideating, prototyping, and testing.</p><article class="media media--type-image media--view-mode-large"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2024-05/Blog%20Image%20782x444.png.webp?itok=brFolGhv" width="1024" height="592" alt="design thinking" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/large/public/2024-05/Blog%20Image%20782x444.png.webp?itok=egbPucm2"></div> </article><p> </p><h2 dir="ltr"><strong>The product design process with UserTesting</strong></h2><p>Design thinking is at the root of the product design processes. And although the phases of product design look different depending on the organization, most teams' processes include four key stages: Discover, Design, Launch, and Optimize.</p><p>When it comes to creating a successful product design process, the ability to quickly and consistently gather user feedback can be a challenge. One study showed that 65% of <a href="https://www.usertesting.com/blog/what-is-ux-design-15-user-experience-experts-weigh-in">UX</a> designers felt they didn't have research resources to help them gather customer feedback on designs. </p><p>One of the most common questions for design teams is when (or how often) they should be testing throughout the design process in order to get the best results. The short answer is that testing is valuable at every step of the product development process. But what exactly does that testing look like? How should design teams utilize a platform like UserTesting to create leading products and experiences?</p><article class="media media--type-image media--view-mode-large"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2024-05/Blog%20Image%20782x44007.png.webp?itok=wMDkVJf1" width="1024" height="581" alt="usertesting for product design" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/large/public/2024-05/Blog%20Image%20782x44007.png.webp?itok=_dbW5fPG"></div> </article><h2>Discover</h2><h4>Understand pain points with user and market research</h4><p>The discovery phase is when product designers conduct user research to gather data about user needs and user behavior, answer design questions, and understand their place in the market. Market research at this stage involves the identification of user pain points through field studies, surveys, user interviews, and more to generate ideas.</p><p>Your method will depend on your target market and your customer feedback channels. Whatever the case, select a research methodology that will give you enough data to extract meaningful <a href="https://www.usertesting.com/blog/human-insight">human insights</a> when testing product ideas. The user challenges identified in the discovery phase will steer the direction for idea generation, and ultimately, your final digital product.</p><p>The goal of the discovery process is to clearly define and understand the problem you’re trying to solve for user satisfaction. That means you’re not just identifying an issue but articulating, specifically, what needs to change to <a href="https://www.usertesting.com/blog/improve-user-experience">improve the user experience</a>. You may need to make a web experience easier to navigate, simplify a multistep process, or create a digital product more accessible to a broader range of users.</p><h4><strong>Common activities</strong></h4><ul><li><a href="https://usertesting.com/resources/templates/competitor-evaluation"><u>Competitor evaluation</u></a></li><li><a href="https://usertesting.com/blog/how-to-get-stakeholder-buy-in-for-user-research"><u>Stakeholder interviews</u></a></li><li><a href="https://usertesting.com/resources/topics/user-interviews-for-better-ux"><u>User interviews</u></a></li><li><a href="https://usertesting.com/glossary/f/focus-groups"><u>Focus groups</u></a> </li><li><a href="https://usertesting.com/blog/enthographic-study"><u>Ethnographic studies</u></a></li></ul><h3><strong>UserTesting in the discover phase</strong></h3><p>Design teams can access UserTesting's pre-screened network of test <a href="https://www.usertesting.com/blog/how-to-choose-the-right-participants-for-your-ux-research">participants</a> to quickly get answers to research questions they have via video feedback. <a href="https://www.usertesting.com/glossary/h/highlight-reel">Highlight reels</a> are a useful feature that allow the team to quickly extract and share the opinions of their target audience with other stakeholders.</p><p>UserTesting also provides interactive visualizations of the customer feedback data so that designers don't have to spend all their time preparing research reports. Putting <a href="https://www.usertesting.com/blog/what-are-customer-insights">customer insights</a> at the beginning of the design process gets stakeholders on the same page, helps inform creative solutions, and justifies design direction. Ultimately, designers gain the confidence and clarity they need to start the next phase: design. </p><h2>Design</h2><h4>Rapidly investigate different design concepts with user feedback</h4><p>Once you’ve researched what the competition is doing and what your customers expect, you can start brainstorming and designing solutions. This is the design phase. Identifying potential ideas is only the beginning. You need to assess which ones are feasible, consider their impact on customers, and evaluate how much effort it will take to execute them.</p><p>Prioritize your ideas based on their potential impact on the user experience and the organization’s goals. For example, one of your ideas is to <a href="https://usertesting.com/templates/cart-abandonment">simplify the checkout process</a> in your ecommerce app, and another is to add a new wishlist feature. You might prioritize the former if your research reveals that users struggle most with the current checkout process, affecting conversion rates.</p><p>The best way to <a href="https://usertesting.com/mitigating-risk-digital-product-dev-form">avoid guesswork</a> in the design stage is to put concepts directly in front of real users as early as possible. Create prototypes or a minimum viable product (MVP) that translate design ideas into visual representations for user feedback. That way user feedback becomes the strong foundation your digital product is built upon rather than an afterthought that happens once you've built the product. Keep in mind: you’re not aiming for perfection yet. Testing <a href="https://www.usertesting.com/glossary/l/low-fidelity-prototype">low-fidelity</a> prototypes is just another step in reaching the final result users need.</p><h3><strong>Common activities</strong></h3><ul><li><a href="https://usertesting.com/glossary/c/concept-testing"><u>Concept testing</u></a></li><li><a href="https://usertesting.com/blog/card-sorting"><u>Card sorting</u></a> </li><li><a href="https://usertesting.com/blog/what-is-a-customer-journey-map"><u>User journey mapping</u></a></li><li><a href="https://usertesting.com/solutions/pro-services/accessibility-testing"><u>Accessibility audit</u></a></li></ul><h3><strong>UserTesting in the design phase</strong></h3><p>Testing in the design stage is less daunting with UserTesting because UX designers don’t have to spend time creating test questions or designing studies. Instead, they can utilize UserTesting’s library of templates that cover any testing <a href="https://www.usertesting.com/glossary/u/use-case">use case</a> they might need for key user flows. The Quick Tests feature is also specifically designed to make product testing faster and less labor-intensive. It’s a great way for designers to immediately gauge whether the design concepts have the potential to meet user needs.</p><p>UserTesting’s integration with prototyping tools like Figma removes even more friction, as designers can easily share Figma prototypes in UserTesting or embed test results in Figma. Gaining further design validation at this stage of concept testing the process of user journey mapping and gives product designers data to back up their design decisions. It also allows teams to necessary tweaks to the user interface and avoid unmet user needs that often emerge later in product development, when it’s too late to properly address them.</p><h2>Launch</h2><h4>Confidently assess and validate design quality throughout the development process with usability testing</h4><p>As the design enters software development, the design team needs to validate designs at higher fidelity. Now, the concepts that resonated with the audience can become a workable beta iteration on which product teams can continue conducting usability testing.</p><p>This allows teams to put a final stamp of approval on design decisions and uncover any final usability issues before the product goes live. It will enable you to see how actual target users interact with your product and how to <a href="https://usertesting.com/blog/product-designer-usa-today-user-feedback">leverage their feedback</a> to improve results and optimize customer satisfaction during the development process.</p><h3><strong>Common activities</strong></h3><ul><li><a href="https://usertesting.com/glossary/h/heuristic-review"><u>Heuristic review</u></a></li><li><a href="https://usertesting.com/resources/topics/how-usability-testing-works"><u>Usability testing</u></a></li><li><a href="https://usertesting.com/glossary/a/ab-testing"><u>A/B testing</u></a></li><li><a href="https://usertesting.com/blog/how-to-get-feedback-over-time-with-diary-studies"><u>Diary studies</u></a></li></ul><h3><strong>UserTesting in the launch stage</strong></h3><p>In the development stage, design teams can use UserTesting to target users and measure prototypes’ success at scale to ensure the product can meet business objectives.</p><p>In the past, testing with greater sample sizes meant more time-intensive analysis. But, UserTesting’s AI-powered insight summary turns large qualitative studies into quantifiable data so teams don’t have to manually sift through hours of video. UserTesting can analyze video interviews and pull out behavioral trends and emotional themes based on what test participants are doing and saying. Automated task validation, heatmaps, and friction detection help designers immediately see which areas of a digital experience are causing confusion.</p><p>Finally, designers and developers can actually quantify — once and for all — whether a product is ready for the market with UserTesting’s proprietary QX score. This unique feature synthesizes a combination of behavioral and attitudinal metrics to generate a holistic performance score. This gives design and development clear criteria for moving to production. UserTesting’s integrations with Jira and Miro also help ensure that development teams understand the why behind design decisions, allowing those decisions to make it into the final product.</p><h2>Measure</h2><h4>Launch and optimize your product</h4><p>Once your finished product is live, monitor its key performance indicators closely. To understand customer satisfaction, use analytics tools to track key metrics like user engagement, retention, and conversion rates. <a href="/getting-started-user-feedback-form" data-entity-type="node" data-entity-uuid="8dc530b7-bad5-46e4-b11c-75f315538f19" data-entity-substitution="canonical" title="LP: Getting started with user feedback"><u>Conduct user analysis and gather user feedback</u></a> to understand how users perceive your product and what improvements you can make.</p><p>Post-launch, design teams can confidently assess performance in the real world with their users and target audience. The team can also benchmark the performance of their experiences and monitor them against competitors over time so that everyone is on the same page in terms of prioritizing improvements. </p><h3><strong>Common activities</strong></h3><ul><li><a href="https://usertesting.com/resources/customers/tesco-bank"><u>Field studies</u></a></li><li><a href="https://usertesting.com/glossary/e/eye-tracking"><u>Eye tracking</u></a></li><li><a href="https://usertesting.com/blog/click-maps"><u>Heat maps and click maps</u></a></li><li><a href="https://usertesting.com/blog/what-is-a-click-test"><u>Click testing</u></a></li></ul><h3><strong>UserTesting in the measurement phase</strong></h3><p>UserTesting helps design teams quantify the ROI of well-designed experiences. Comparing feature functionality, usability, and emotional dimensions like trust and affinity allows teams to pinpoint differentiating strengths and feature gaps. Competitive insights may inform enhancing existing capabilities, revising messaging or positioning, or fueling new functionality to address unmet user needs competitors overlook.</p><p dir="ltr"> </p></div></div><div class="ut-component-global-spacing cta grid md:grid-cols-2 gap-4 lg:gap-10 overflow-hidden rounded-4xl py-5 px-3 md:px-4 items-center bg-primary-bass_black ut-bg-dark text-white"><div><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-height-440px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=GUL99ROj 1x, https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=fJTBtQd8 2x" media="(min-width: 1440px)" width="404" height="208"/> <source srcset="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=0RdSh9qg 1x, https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=njyifV3W 2x" media="(min-width: 1280px)" width="404" height="208"/> <source srcset="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=EB_Rcg2M 1x, https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=ZgUFMfiN 2x" media="(min-width: 1024px)" width="404" height="208"/> <source srcset="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=8G3F7Bwt 1x, https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=xh0RQ27q 2x" media="(min-width: 656px)" width="404" height="208"/> <source srcset="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=360&itok=uyYxprot 1x, https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=JrQCl8Vo 2x" media="(min-width: 360px)" width="360" height="185"/> <img loading="lazy" height="208" width="404" src="https://usertesting.widen.net/content/yg1hyf776a/webp/TEASER-webinar-Screen-coral.png?w=404&itok=GUL99ROj" alt="teaser webinar image screen coral" /> </picture></div> </article></div></div><div class='flex flex-col self-center items-center md:items-start'><h3 >Webinar: 5 keys to reducing design rework with fast customer feedback</h3><div class="ut-component-global-spacing text-formatted"><p>Watch as Jason Giles, VP, Product Design and Jocelyn Huelsman, Senior UX Research Consultant at UserTesting discuss how UX and Product Designers can help their organizations build products and experiences faster with less risk.</p></div><div class="flex flex-col sm:flex-row items-center gap-2"> <a class="btn btn-primary" href="/resources/webinars/5-keys-reducing-design-rework-fast-customer-feedback" target="_blank" > Watch on-demand</a></div></div></div></div></div></div></div></section> <section class="section pt-0 pb-8 md:pt-8 bg-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 gap-x-5.5 gap-y-4 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="w-full md:col-span-4 sticky self-start top-[60px] md:top-[72px] z-[20]"></div><div class="w-full md:col-span-8"><div class="chapter-controls"><div class="prev"> <a href="/resources/guides/product-design" hreflang="en">Previous</a></div><div class="next"> <a href="/resources/guides/product-design/tools" hreflang="en">Next</a></div></div></div></div></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. Human experiences.</p> </a></div> <nav role="navigation" aria-labelledby="block-social-menu" id="block-social" class="menu--social"><h2 class="visually-hidden" id="block-social-menu">Social</h2><ul class="menu"><li class="menu-item"> <a href="https://www.facebook.com/UserTestingcom/">Facebook</a></li><li class="menu-item"> <a href="https://www.instagram.com/usertestingofficial/">Instagram</a></li><li class="menu-item"> <a href="https://www.linkedin.com/company/usertesting-com/">LinkedIn</a></li><li class="menu-item"> <a href="https://twitter.com/usertesting">Twitter</a></li></ul> </nav><nav role="navigation" aria-labelledby="block-footerquicklinks-menu" id="block-footerquicklinks" class="menu--footer-quick-links"><h2 id="block-footerquicklinks-menu">Quick Links</h2><ul class="menu"><li class="menu-item"> <a href="https://www.usertesting.com/company/about-us">About Us</a></li><li class="menu-item"> <a href="https://www.usertesting.com/contact-us">Contact Us</a></li><li class="menu-item"> <a href="https://www.usertesting.com/platform">UserTesting Human Insight Platform</a></li><li class="menu-item"> <a href="https://www.usertesting.com/login">Login</a></li><li class="menu-item"> <a href="https://www.usertesting.com/about-us/careers">Careers</a></li><li class="menu-item"> <a href="https://www.usertesting.com/platform/userzoom">UserZoom UX Research Platform</a></li></ul> </nav><nav role="navigation" aria-labelledby="block-footer-menu" id="block-footer" class="menu--footer"><h2 class="visually-hidden" id="block-footer-menu">Footer</h2><ul class="menu"><li class="menu-item menu-item--expanded"> <span>Platform & Services</span><ul class="menu"><li class="menu-item menu-item--expanded"> <span>Platform overview</span><ul class="menu"><li class="menu-item"> <a href="/platform-overview" data-drupal-link-system-path="node/886">UserTesting Human Insight Platform</a></li><li class="menu-item"> <a href="/platform/userzoom" data-drupal-link-system-path="node/1546">UserZoom UX Research Platform</a></li><li class="menu-item"> <a href="/platform/enjoyhq" data-drupal-link-system-path="node/1371">EnjoyHQ Insights Hub</a></li><li class="menu-item"> <a href="https://www.intellizoom.com/">Intellizoom</a></li></ul></li><li class="menu-item menu-item--expanded"> <span>Plans</span><ul class="menu"><li class="menu-item"> <a href="/plans" data-drupal-link-system-path="node/966">UserTesting Platform plans</a></li><li class="menu-item"> <a href="/platform/userzoom/plans" data-drupal-link-system-path="node/1641">UserZoom Platform plans</a></li><li class="menu-item"> <a href="/platform/enjoyhq/plans" data-drupal-link-system-path="node/1386">EnjoyHQ plans</a></li></ul></li></ul></li><li class="menu-item menu-item--expanded"> <span>Solutions</span><ul class="menu"><li class="menu-item menu-item--expanded"> <span>Team Solutions</span><ul class="menu"><li class="menu-item"> <a href="/solutions/teams/UX-teams" data-drupal-link-system-path="node/916">UX teams</a></li><li class="menu-item"> <a href="/solutions/teams/digital-product" data-drupal-link-system-path="node/881">Digital product teams</a></li><li class="menu-item"> <a href="/solutions/teams/marketing" data-drupal-link-system-path="node/896">Marketing teams</a></li><li class="menu-item"> <a href="/solutions/teams/product-design" data-drupal-link-system-path="node/901">Design Teams</a></li><li class="menu-item"> <a href="/solutions/teams/executives" data-drupal-link-system-path="node/891">Executives</a></li></ul></li><li class="menu-item menu-item--expanded"> <span>Capabilities</span><ul class="menu"><li class="menu-item"> <a href="/solutions/integrations" data-drupal-link-system-path="node/1071">Integrations and plugins</a></li><li class="menu-item"> <a href="/services" data-drupal-link-system-path="node/1076">Professional Services</a></li><li class="menu-item"> <a href="/resources/templates" data-drupal-link-system-path="node/10526">Templates</a></li><li class="menu-item"> <a href="/solutions/mobile-testing" data-drupal-link-system-path="node/921">Mobile testing</a></li></ul></li></ul></li><li class="menu-item menu-item--expanded"> <span>Company</span><ul class="menu"><li class="menu-item menu-item--expanded"> <span>About UserTesting</span><ul class="menu"><li class="menu-item"> <a href="/company/about-us" data-drupal-link-system-path="node/1111">About us</a></li><li class="menu-item"> <a href="https://www.usertesting.com/usertesting-accessibility-statement">Accessibility statement</a></li><li class="menu-item"> <a href="/company/about-us/executive-team" data-drupal-link-system-path="node/1116">Executive team</a></li><li class="menu-item"> <a href="https://www.usertesting.com/company/newsroom">Newsroom</a></li><li class="menu-item"> <a href="https://www.usertesting.com/company/careers">Careers</a></li></ul></li><li class="menu-item menu-item--expanded"> <span>Giving back</span><ul class="menu"><li class="menu-item"> <a href="https://www.usertesting.com/company/programs-initiatives/charitable-giving">Charitable giving program</a></li><li class="menu-item"> <a href="https://www.usertesting.com/company/programs-initiatives/usertesting-oneworld">OneWorld</a></li><li class="menu-item"> <a href="https://www.usertesting.com/education-partner-program">Education partner program</a></li></ul></li></ul></li><li class="menu-item menu-item--expanded"> <span>Support</span><ul class="menu"><li class="menu-item menu-item--expanded"> <span>Trust Center</span><ul class="menu"><li class="menu-item"> <a href="https://preferences.usertesting.com/dont_sell">Do Not Sell or Share</a></li><li class="menu-item"> <a href="/privacy-center/cookie-policy" data-drupal-link-system-path="node/47366">Cookie policy</a></li><li class="menu-item"> <a href="#cookie-preferences" class="cky-banner-element">Cookie preferences</a></li><li class="menu-item"> <a href="https://www.usertesting.com/usertesting-and-general-data-protection-regulation-gdpr">GDPR policy</a></li><li class="menu-item"> <a href="/privacy-center/privacy-policy" data-drupal-link-system-path="node/45451">Privacy policy</a></li><li class="menu-item"> <a href="/privacy-center/anti-corruption-policy" data-drupal-link-system-path="node/47381">Anti-Corruption Policy</a></li></ul></li><li class="menu-item menu-item--expanded"> <span>Legal & other</span><ul class="menu"><li class="menu-item"> <a href="/privacy-center" data-drupal-link-system-path="node/9731">Privacy center</a></li><li class="menu-item"> <a href="/privacy-center/terms-of-use-enterprise-client" data-drupal-link-system-path="node/47401">Customer terms</a></li></ul></li></ul></li><li class="menu-item menu-item--expanded menu-item--active-trail"> <button type="button">Resources</button><ul class="menu"><li class="menu-item menu-item--expanded menu-item--active-trail"> <span>Digital Resources</span><ul class="menu"><li class="menu-item"> <a href="/resources" data-drupal-link-system-path="node/9786">All resources</a></li><li class="menu-item"> <a href="/insight-plus" data-drupal-link-system-path="node/48906">Insight+</a></li><li class="menu-item"> <a href="/resources/guides/usability-testing" data-drupal-link-system-path="node/46446">Usability Testing</a></li><li class="menu-item menu-item--active-trail"> <a href="/resources/guides/product-design" data-drupal-link-system-path="node/45441">Product Design</a></li><li class="menu-item"> <a href="/blog" data-drupal-link-system-path="node/17296">Blog</a></li><li class="menu-item"> <a href="/resources/customers" data-drupal-link-system-path="node/1056">Customer stories</a></li><li class="menu-item"> <a href="/resources/guides" data-drupal-link-system-path="node/45286">Guides</a></li><li class="menu-item"> <a href="/resources/reports" data-drupal-link-system-path="node/46021">Industry Reports</a></li><li class="menu-item"> <a href="https://www.usertesting.com/resources/library/podcast">Podcasts</a></li><li class="menu-item"> <a href="https://www.usertesting.com/resources/templates">Template Gallery</a></li></ul></li><li class="menu-item menu-item--expanded"> <span>Additional information</span><ul class="menu"><li class="menu-item"> <a href="https://community.usertesting.com/users/sign_in">UserTesting CommUnity</a></li><li class="menu-item"> <a href="https://www.usertesting.com/learn">UserTesting University</a></li><li class="menu-item"> <a href="https://help.usertesting.com/hc/en-us">Customer Knowledge Base</a></li><li class="menu-item"> <a href="https://www.usertesting.com/faq-contributors">Customer FAQ</a></li><li class="menu-item"> <a href="https://support.usertesting.com/hc/en-us">Contributor help</a></li><li class="menu-item"> <a href="https://www.usertesting.com/faq-contributors/">Contributor FAQ</a></li></ul></li></ul></li></ul> </nav><div class="subscribe-form"><h2>Get the latest news on events, research, and product launches</h2><div class="marketo-form-wrapper"><div class="marketo-form-entity-ajax-wrapper"> <noscript><p>Oh no! We're unable to display this form.</p><p>Please check that you’re not running an adblocker and if you are please whitelist usertesting.com.</p><p>If you’re still having problems please <a href="mailto:allreplies@usertesting.com?subject=&body=">drop us an email</a>.</p> </noscript><div class="hidden marketo-steps-wrapper step-1"><div class="marketo-form marketo-step marketo-step-1"><form data-form-id="1028" data-form-name="Newsletter - Footer Form (1028)" data-form-type="Newsletter" class="marketo-form-load marketo-form-1028" data-instance="0"></form> <span class="marketo-custom-response"></span><div class="marketo-footer-html mt-3 text-sm tracking-moderate"><p>By submitting the form, I agree to the <a href="/privacy-center/privacy-policy" target="_blank" data-entity-type="node" data-entity-uuid="ed48278f-4741-448d-8cc4-e98e9d2aa290" data-entity-substitution="canonical">Privacy Policy</a> and <a href="/privacy-center/terms-of-use-enterprise-client" target="_blank" data-entity-type="node" data-entity-uuid="f0118a00-58ac-46a1-a4f4-7b976845e5b3" data-entity-substitution="canonical">Terms of Use</a>.</p></div></div></div><div class="loader"></div></div></div></div><div class="copyright-security-logos mt-[40px]"><div class="copyright-main"> © UserTesting 2024</div><div class="security-logos"> <img src="/themes/custom/usertesting/assets/images/security_logos/LOGO-2024-security-badge-SOC-64x64.png" alt="SOC security logo" class="h-[48px]"> <img src="/themes/custom/usertesting/assets/images/security_logos/LOGO-2024-security-badge-CSA-64x64.png" alt="CSA security logo" class="h-[48px]"> <img src="/themes/custom/usertesting/assets/images/security_logos/LOGO-2024-security-badge-GDPR-64x64.png" alt="GDPR security logo" class="h-[48px]"></div></div></div></div></div><script src="https://static.addtoany.com/menu/page.js" defer></script><script src="/sites/default/files/usertestingv3/js/js_RAsNrMoFKvzYBH1OfFMSHifto6Fkg4TasI_17IMiJzo.js?scope=footer&delta=1&language=en&theme=usertesting&include=eJylUtFuwzAI_KF2_iSLxiRlcUxkzlXTr5-dVpsmZVHUvSCOOw4JoBCglBZHr-Sjz5pwivRYXAunYpzBBkmDG6JeKJ4NS6zwVOAnyiM3zs9y52jO5O6Nk_EmOzEoEGiTvCo-Kfs20BOQ5VLq4CbtVEfhhc19Z60csvRwa2wwlxA4G6gb3W_o-cYJ9jNVfVcMOokRRJO5Pxl_lWqTfC8cw3sOT-gz21whv2fy0ApSr8eapxIhBp6PyXsyREp8TD3MqNvlIJk7_GcjN4oS1tJ65Gex06muqZ2rfksq514VnLcF0G6ncyLZMy6QKFh2FNBhiPwFMV5IYw"></script></body></html>