CINXE.COM
Case Studies - Equativ
<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel="alternate" hreflang="en" href="https://equativ.com/blog/case-study/" /> <link rel="alternate" hreflang="fr" href="https://equativ.com/fr/blog-fr/case-studies/" /> <link rel="alternate" hreflang="x-default" href="https://equativ.com/blog/case-study/" /> <!-- This site is optimized with the Yoast SEO plugin v23.9 - https://yoast.com/wordpress/plugins/seo/ --> <title>Case Studies - Equativ</title> <link rel="canonical" href="https://equativ.com/blog/case-study/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Case Studies - Equativ" /> <meta property="og:url" content="https://equativ.com/blog/case-study/" /> <meta property="og:site_name" content="Equativ" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@Equativ" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://equativ.com/blog/case-study/","url":"https://equativ.com/blog/case-study/","name":"Case Studies - Equativ","isPartOf":{"@id":"https://equativ.com/#website"},"primaryImageOfPage":{"@id":"https://equativ.com/blog/case-study/#primaryimage"},"image":{"@id":"https://equativ.com/blog/case-study/#primaryimage"},"thumbnailUrl":"https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1.jpg","breadcrumb":{"@id":"https://equativ.com/blog/case-study/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://equativ.com/blog/case-study/#primaryimage","url":"https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1.jpg","contentUrl":"https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1.jpg","width":640,"height":655},{"@type":"BreadcrumbList","@id":"https://equativ.com/blog/case-study/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://equativ.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://equativ.com/blog/"},{"@type":"ListItem","position":3,"name":"Case Studies"}]},{"@type":"WebSite","@id":"https://equativ.com/#website","url":"https://equativ.com/","name":"Equativ","description":"","publisher":{"@id":"https://equativ.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://equativ.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://equativ.com/#organization","name":"Equativ","url":"https://equativ.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://equativ.com/#/schema/logo/image/","url":"https://equativ.com/wp-content/uploads/2022/12/logo-black.svg","contentUrl":"https://equativ.com/wp-content/uploads/2022/12/logo-black.svg","width":195,"height":42,"caption":"Equativ"},"image":{"@id":"https://equativ.com/#/schema/logo/image/"},"sameAs":["https://x.com/Equativ","https://www.linkedin.com/company/equativ/"]}]}</script> <!-- / Yoast SEO plugin. --> <link rel="alternate" type="application/rss+xml" title="Equativ » Feed" href="https://equativ.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Equativ » Comments Feed" href="https://equativ.com/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/equativ.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=530e87"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://equativ.com/wp-includes/css/dist/block-library/style.min.css?ver=530e87' media='all' /> <link rel='stylesheet' id='pardot-css' href='https://equativ.com/wp-content/plugins/pardot/build/style-index.css?ver=1719303126' media='all' /> <style id='safe-svg-svg-icon-style-inline-css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://equativ.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=ce3d5e' media='all' /> <link rel='stylesheet' id='menu-image-css' href='https://equativ.com/wp-content/plugins/menu-image/includes/css/menu-image.css?ver=3.12' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://equativ.com/wp-includes/css/dashicons.min.css?ver=530e87' media='all' /> <link rel='stylesheet' id='wpml-legacy-dropdown-0-css' href='https://equativ.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-dropdown/style.min.css?ver=1' media='all' /> <link rel='stylesheet' id='megamenu-css' href='https://equativ.com/wp-content/uploads/maxmegamenu/style_en.css?ver=1cc711' media='all' /> <link rel='stylesheet' id='moove_gdpr_frontend-css' href='https://equativ.com/wp-content/plugins/gdpr-cookie-compliance/dist/styles/gdpr-main.css?ver=4.15.5' media='all' /> <style id='moove_gdpr_frontend-inline-css'> #moove_gdpr_cookie_modal,#moove_gdpr_cookie_info_bar,.gdpr_cookie_settings_shortcode_content{font-family:Nunito,sans-serif}#moove_gdpr_save_popup_settings_button{background-color:#373737;color:#fff}#moove_gdpr_save_popup_settings_button:hover{background-color:#000}#moove_gdpr_cookie_info_bar .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.mgbutton,#moove_gdpr_cookie_info_bar .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.mgbutton{background-color:#fe5000}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder a.mgbutton,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder button.mgbutton,.gdpr_cookie_settings_shortcode_content .gdpr-shr-button.button-green{background-color:#fe5000;border-color:#fe5000}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder a.mgbutton:hover,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder button.mgbutton:hover,.gdpr_cookie_settings_shortcode_content .gdpr-shr-button.button-green:hover{background-color:#fff;color:#fe5000}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-close i,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-close span.gdpr-icon{background-color:#fe5000;border:1px solid #fe5000}#moove_gdpr_cookie_info_bar span.change-settings-button.focus-g,#moove_gdpr_cookie_info_bar span.change-settings-button:focus,#moove_gdpr_cookie_info_bar button.change-settings-button.focus-g,#moove_gdpr_cookie_info_bar button.change-settings-button:focus{-webkit-box-shadow:0 0 1px 3px #fe5000;-moz-box-shadow:0 0 1px 3px #fe5000;box-shadow:0 0 1px 3px #fe5000}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-close i:hover,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-close span.gdpr-icon:hover,#moove_gdpr_cookie_info_bar span[data-href]>u.change-settings-button{color:#fe5000}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li.menu-item-selected a span.gdpr-icon,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li.menu-item-selected button span.gdpr-icon{color:inherit}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li a span.gdpr-icon,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li button span.gdpr-icon{color:inherit}#moove_gdpr_cookie_modal .gdpr-acc-link{line-height:0;font-size:0;color:transparent;position:absolute}#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-close:hover i,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li a,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li button,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li button i,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-left-content #moove-gdpr-menu li a i,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-tab-main .moove-gdpr-tab-main-content a:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.mgbutton:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.mgbutton:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content span.change-settings-button:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.change-settings-button:hover,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content u.change-settings-button:hover,#moove_gdpr_cookie_info_bar span[data-href]>u.change-settings-button,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.mgbutton.focus-g,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.mgbutton.focus-g,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.focus-g,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.focus-g,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.mgbutton:focus,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.mgbutton:focus,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a:focus,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button:focus,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content span.change-settings-button.focus-g,span.change-settings-button:focus,button.change-settings-button.focus-g,button.change-settings-button:focus,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content u.change-settings-button.focus-g,#moove_gdpr_cookie_info_bar.moove-gdpr-dark-scheme .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content u.change-settings-button:focus{color:#fe5000}#moove_gdpr_cookie_modal.gdpr_lightbox-hide{display:none}#moove_gdpr_cookie_info_bar .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content a.mgbutton,#moove_gdpr_cookie_info_bar .moove-gdpr-info-bar-container .moove-gdpr-info-bar-content button.mgbutton,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder a.mgbutton,#moove_gdpr_cookie_modal .moove-gdpr-modal-content .moove-gdpr-modal-footer-content .moove-gdpr-button-holder button.mgbutton,.gdpr-shr-button,#moove_gdpr_cookie_info_bar .moove-gdpr-infobar-close-btn{border-radius:0} </style> <link rel='stylesheet' id='main-style-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/main.css' media='all' /> <link rel='stylesheet' id='header-style-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/header.css' media='all' /> <link rel='stylesheet' id='footer-style-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/footer.css' media='all' /> <link rel='stylesheet' id='wysiwyg-content-style-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/wysiwyg-content.css' media='all' /> <link rel='stylesheet' id='default-style-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/layouts/default.css' media='all' /> <link rel='stylesheet' id='about-us-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/about-us.css' media='all' /> <link rel='stylesheet' id='article-list-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/article-list.css' media='all' /> <link rel='stylesheet' id='banner-detail-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/banner-detail.css' media='all' /> <link rel='stylesheet' id='faq-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/faq.css' media='all' /> <link rel='stylesheet' id='features-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/features.css' media='all' /> <link rel='stylesheet' id='filter-blog-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/filter-blog.css' media='all' /> <link rel='stylesheet' id='gallery-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/gallery.css' media='all' /> <link rel='stylesheet' id='hero-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/hero.css' media='all' /> <link rel='stylesheet' id='insights-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/insights.css' media='all' /> <link rel='stylesheet' id='numbers-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/numbers.css' media='all' /> <link rel='stylesheet' id='partners-logo-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/partners-logo.css' media='all' /> <link rel='stylesheet' id='screens-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/screens.css' media='all' /> <link rel='stylesheet' id='search-top-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/search-top.css' media='all' /> <link rel='stylesheet' id='solution-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/solution.css' media='all' /> <link rel='stylesheet' id='not-found-css' href='https://equativ.com/wp-content/themes/fidesioTheme/assets/css/blocks/not-found.css' media='all' /> <script id="wpml-cookie-js-extra"> var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}}; var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}}; </script> <script src="https://equativ.com/wp-content/plugins/sitepress-multilingual-cms/res/js/cookies/language-cookie.js?ver=ce3d5e" id="wpml-cookie-js" defer data-wp-strategy="defer"></script> <script src="https://equativ.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-dropdown/script.min.js?ver=1" id="wpml-legacy-dropdown-0-js"></script> <script src="https://equativ.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://equativ.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="https://equativ.com/wp-content/themes/fidesioTheme/customs-js/script.js" id="script-matomo-js"></script> <link rel="https://api.w.org/" href="https://equativ.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://equativ.com/wp-json/wp/v2/categories/29" /> <!-- Matomo Tag Manager --> <script> var _mtm = window._mtm = window._mtm || []; _mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'}); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.async=true; g.src='https://cdn.matomo.cloud/equativ.matomo.cloud/container_YoKz1zmg.js'; s.parentNode.insertBefore(g,s); </script> <meta name="google-site-verification" content="PccrZ3Gfb0bJQN9VNxNGququ8HpP7_RTHovmsRfptOI" /> <!-- End Matomo Tag Manager --> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=AW-968617619"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-968617619'); </script> <noscript><style>.lazyload[data-src]{display:none !important;}</style></noscript><style>.lazyload{background-image:none !important;}.lazyload:before{background-image:none !important;}</style><style>.wp-block-gallery.is-cropped .blocks-gallery-item picture{height:100%;width:100%;}</style><link rel="icon" href="https://equativ.com/wp-content/uploads/2023/02/favicon_equativ-36x36.png" sizes="32x32" /> <link rel="icon" href="https://equativ.com/wp-content/uploads/2023/02/favicon_equativ.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://equativ.com/wp-content/uploads/2023/02/favicon_equativ.png" /> <meta name="msapplication-TileImage" content="https://equativ.com/wp-content/uploads/2023/02/favicon_equativ.png" /> <style id="wp-custom-css"> @media screen and (min-width: 768px) { .hero-slider-tab{ min-height:58rem } } .banner-detail .title { max-width:60rem } .list-feature .content{ opacity:0.8 } .tag-link{ margin: 5px 5px 5px 0px } .numbers { border-bottom: 0.0625rem solid #FFFFFF; padding-block-start: 1rem; padding-block-end: 1rem } .list-number .content{ opacity:0.8 } .list-number .slick-dots{ visibility: hidden } form.post-password-form{ font-size: 2rem; padding-left: 100px; padding-top: 100px; padding-bottom: 100px; padding-right: 100px; text-align: left; background: linear-gradient(130deg, #9759A8, #5880CC, #60BDAE); color:white } form input#pwbox-71141{ background-color:#F1F1F1; color:black } form input[type='submit']{ color:white; background-color:#FE5000; padding:5px } </style> <style type="text/css">/** Mega Menu CSS: fs **/</style> <script> var _paq = window._paq = window._paq || []; /* tracker methods like "setCustomDimension" should be called before "trackPageView" */ _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="https://equativ.matomo.cloud/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '1']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.async=true; g.src='//cdn.matomo.cloud/equativ.matomo.cloud/matomo.js'; s.parentNode.insertBefore(g,s); })(); </script> <!-- End Matomo Code --> </head> <body class="archive category category-case-study category-29 wp-embed-responsive mega-menu-main-menu"> <main id="main-content"> <header id="header" class="header "> <div class="wrapper"> <div class="bar"> <span></span> <span></span> <span></span> </div> <a href="https://equativ.com" class="logo"> <img class="logo-white lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMMAAAAqAQAAAAAmT9JNAAAAAnRSTlMAAHaTzTgAAAASSURBVDjLY2AYBaNgFIwC8gEABEQAAeXYmiwAAAAASUVORK5CYII=" width="195" height="42" alt="logo" data-src="https://equativ.com/wp-content/themes/fidesioTheme/assets/images/logo.svg" decoding="async" data-eio-rwidth="195" data-eio-rheight="42" /><noscript><img class="logo-white" src="https://equativ.com/wp-content/themes/fidesioTheme/assets/images/logo.svg" width="195" height="42" alt="logo" data-eio="l" /></noscript><img class="logo-black lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMMAAAAqAQAAAAAmT9JNAAAAAnRSTlMAAHaTzTgAAAASSURBVDjLY2AYBaNgFIwC8gEABEQAAeXYmiwAAAAASUVORK5CYII=" width="195" height="42" alt="logo" data-src="https://equativ.com/wp-content/themes/fidesioTheme/assets/images/logo-black.svg" decoding="async" data-eio-rwidth="195" data-eio-rheight="42" /><noscript><img class="logo-black" src="https://equativ.com/wp-content/themes/fidesioTheme/assets/images/logo-black.svg" width="195" height="42" alt="logo" data-eio="l" /></noscript> </a> <div class="main-nav-wrap"> <div id="mega-menu-wrap-main_menu" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-main_menu" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="disabled" data-effect-speed-mobile="0" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="768" data-unbind="true" data-mobile-state="collapse_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-2247' id='mega-menu-item-2247'><a class="mega-menu-link" href="https://equativ.com/solutions/" aria-expanded="false" tabindex="0">Solutions<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-2247-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-2247-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_equativmegatitle mega-menu-item-equativmegatitle-5' id='mega-menu-item-equativmegatitle-5'><h4 class="mega-block-title" style="margin-bottom:0 !important;"><a href="/solutions/engage"><span>Engage</span></a></h4></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-14' id='mega-menu-item-text-14'> <div class="textwidget"><p>Digital marketplace to help advertisers engage target audiences</p> </div> </li><li class='mega-menu-item mega-menu-item-type-widget widget_equativseparatorline mega-menu-item-equativseparatorline-5' id='mega-menu-item-equativseparatorline-5'><div class="EquativSeparatorLine" style="background-color: ; height: 1px;"></div></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-2247-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_equativmegatitle mega-menu-item-equativmegatitle-6' id='mega-menu-item-equativmegatitle-6'><h4 class="mega-block-title" style="margin-bottom:0 !important;"><a href="/solutions/earn"><span>Earn</span></a></h4></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-26' id='mega-menu-item-text-26'> <div class="textwidget"><p>Monetization solutions to help publishers optimize revenue </p> </div> </li><li class='mega-menu-item mega-menu-item-type-widget widget_equativseparatorline mega-menu-item-equativseparatorline-6' id='mega-menu-item-equativseparatorline-6'><div class="EquativSeparatorLine" style="background-color: ; height: 1px;"></div></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-2247-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_equativmegatitle mega-menu-item-equativmegatitle-7' id='mega-menu-item-equativmegatitle-7'><h4 class="mega-block-title" style="margin-bottom:0 !important;"><a href="/solutions/enhance"><span>Enhance</span></a></h4></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-16' id='mega-menu-item-text-16'> <div class="textwidget"><p><span data-sheets-value="{"1":2,"2":"Specialized services built to help advertisers and publishers scale"}" data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}">Specialized services built to help advertisers and publishers scale</span></p> </div> </li><li class='mega-menu-item mega-menu-item-type-widget widget_equativseparatorline mega-menu-item-equativseparatorline-7' id='mega-menu-item-equativseparatorline-7'><div class="EquativSeparatorLine" style="background-color: ; height: 1px;"></div></li> </ul> </li> </ul> </li><li class='mega-menu-row' id='mega-menu-2247-1'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-12-of-12' id='mega-menu-2247-1-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_equativbutton mega-menu-item-equativbutton-6' id='mega-menu-item-equativbutton-6'><div class="EquativButton"><a href="/contact" class="btn"><span>Ask for a demo</span></a></div></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-2248' id='mega-menu-item-2248'><a class="mega-menu-link" href="/solutions" aria-expanded="false" tabindex="0">Technologies<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-2248-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-7-of-12' id='mega-menu-2248-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-24' id='mega-menu-item-text-24'><h4 class="mega-block-title">Buy Side</h4> <div class="textwidget"><p>Our technology suite for buyers.</p> <p><a class="tag-link" href="https://equativ.com/solutions/enhance/#curation">Curation</a> <a class="tag-link" href="https://equativ.com/solutions/advanced-tv/#ctv-for-buyers">CTV</a> <a class="tag-link" href="https://equativ.com/solutions/engage/#cookieless">Cookieless</a> <a class="tag-link" href="https://equativ.com/solutions/engage/#contextual">Contextual</a> <a class="tag-link" href="https://equativ.com/solutions/engage/media-solutions/">Creative Enhancement</a> <a class="tag-link" href="https://equativ.com/solutions/retail-media/">Retail Media</a></p> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-5-of-12' id='mega-menu-2248-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-23' id='mega-menu-item-text-23'><h4 class="mega-block-title">Sell Side</h4> <div class="textwidget"><p>Our technology suite for publishers and sellers.</p> <p><a class="tag-link" href="https://equativ.com/solutions/earn/ssp/">SSP</a> <a class="tag-link" href="https://equativ.com/solutions/earn">AdServer</a> <a class="tag-link" href="https://equativ.com/solutions/advanced-tv/#ctv-for-sellers">CTV</a> <a class="tag-link" href="https://gallery.smartadserver.com/">Formats</a> <a class="tag-link" href="https://equativ.com/solutions/retail-media/">Retail Media</a></p> </div> </li> </ul> </li> </ul> </li><li class='mega-menu-row' id='mega-menu-2248-1'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-4-of-12' id='mega-menu-2248-1-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_equativbutton mega-menu-item-equativbutton-7' id='mega-menu-item-equativbutton-7'><div class="EquativButton"><a href="/solutions" class="btn"><span>Browse Our Solutions</span></a></div></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-megamenu mega-menu-item-2249' id='mega-menu-item-2249'><a class="mega-menu-link" href="https://equativ.com/blog" aria-expanded="false" tabindex="0">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-item-2750' id='mega-menu-item-2750'><a class="mega-menu-link" href="https://equativ.com/blog/">Blog</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-67069' id='mega-menu-item-67069'><a class="mega-menu-link" href="/blog/insights/">Insights</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-item mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-67070' id='mega-menu-item-67070'><a class="mega-menu-link" href="/blog/case-study/" aria-current="page">Case Studies</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-3067' id='mega-menu-item-3067'><a class="mega-menu-link" href="/blog/press-release/">Press Releases</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-2254' id='mega-menu-item-2254'><a class="mega-menu-link" href="https://help.smartadserver.com/s/">Help center</a></li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-megamenu mega-menu-item-2258' id='mega-menu-item-2258'><a class="mega-menu-link" href="https://equativ.com/careers/" aria-expanded="false" tabindex="0">Careers<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-columns-1-of-1 mega-menu-item-2454' id='mega-menu-item-2454'><a class="mega-menu-link" href="https://equativ.com/careers/culture-and-benefits/">Culture and Benefits</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-2455' id='mega-menu-item-2455'><a class="mega-menu-link" href="https://equativ.com/careers/dei/">Diversity Equity and Inclusion</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-2839' id='mega-menu-item-2839'><a class="mega-menu-link" href="https://equativ.com/careers/">Join Us</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_equativbutton mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-equativbutton-9' id='mega-menu-item-equativbutton-9'><div class="EquativButton"><a href="https://jobs.lever.co/equativ/" class="btn"><span>Our job offers</span></a></div></li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-megamenu mega-menu-item-2262' id='mega-menu-item-2262'><a class="mega-menu-link" href="https://equativ.com/about-us/" aria-expanded="false" tabindex="0">About Us<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-item-2263' id='mega-menu-item-2263'><a class="mega-menu-link" href="/about-us">Our story</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-2264' id='mega-menu-item-2264'><a class="mega-menu-link" href="https://equativ.com/about-us/leadership">Leadership</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-2265' id='mega-menu-item-2265'><a class="mega-menu-link" href="/about-us/locations">Locations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-columns-1-of-1 mega-menu-clear mega-menu-item-66103' id='mega-menu-item-66103'><a class="mega-menu-link" href="/corporate-social-responsibility-at-equativ/">Corporate Social Responsibility</a></li></ul> </li></ul></div> </div> <div class="menu-right"> <div class="wrap-search wrap-dropdown"> <span class="icon-search dropdown-title"></span> <div class="dropdown-result"> <div class="search"> <form role="search" method="get" class="fidesio-search" action="https://equativ.com/"> <input type="search" class="input" placeholder="Search for something in Equativ" value="" name="s" /> <button class="button icon-search" type="submit" value="Search for something in Equativ"></button> </form> </div> </div> </div> <div class="account wrap-dropdown"> <span class="icon-profile dropdown-title"></span> <div class="menu-account-container"><ul id="menu-account" class="dropdown-result"><li id="menu-item-32" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32"><a href="https://manage.smartadserver.com/"><span class="dashicons dashicons-admin-users after-menu-image-icons"></span><span class="menu-image-title-after menu-image-title">Manage</span></a></li> <li id="menu-item-33" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-33"><a href="https://buyerconnect.smartadserver.com/media-planning"><span class="dashicons dashicons-admin-users after-menu-image-icons"></span><span class="menu-image-title-after menu-image-title">Equativ Buyer Connect</span></a></li> </ul></div> </div> <a href="https://equativ.com/contact/" class="contact">Contact us</a> <div class="lang wrap-dropdown"> <div class="wpml-floating-language-switcher"> <div class="wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown js-wpml-ls-legacy-dropdown"> <ul> <li tabindex="0" class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-dropdown"> <a href="#" class="js-wpml-ls-item-toggle wpml-ls-item-toggle"> <span class="wpml-ls-native">EN</span></a> <ul class="wpml-ls-sub-menu"> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-fr wpml-ls-last-item"> <a href="https://equativ.com/fr/blog-fr/case-studies/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="fr">FR</span></a> </li> </ul> </li> </ul> </div> </div> </div> </div> </div> </header> <div class="breadcrumb"> <div class="wrapper"> <ul class="breadcrumbs"></span><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://equativ.com/" itemprop="url">Home</a></li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://equativ.com/blog/" itemprop="url">Blog</a></li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://equativ.com/blog/case-study/" itemprop="url">Case Studies</a></li></span></ul> </div> </div> <div class="filter-blog "> <div class="wrapper"> <h1 class="title" style="color:#FE5B10;"> Case Studies </h1> <div class="row-form"> <div class="form-group"> <select class="dropdown-select" id="select-parent-term" data-placeholder="Content type"> <option value=""></option> <option value="all" data-url="https://equativ.com/blog/">All</option> <option value="1" data-url="https://equativ.com/blog/articles/">Articles</option> <option value="29" selected data-url="https://equativ.com/blog/case-study/">Case Studies</option> <option value="41" data-url="https://equativ.com/blog/insights/">Insights</option> <option value="30" data-url="https://equativ.com/blog/press-release/">Press</option> </select> </div> <div class="form-group"> <select class="dropdown-select" id="select-child-term" data-placeholder="Topic"> <option value=""></option> <option value="all">All</option> object(WP_Term)#5994 (10) { ["term_id"]=> int(77) ["name"]=> string(14) "Addressability" ["slug"]=> string(14) "addressability" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(77) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" } <option value="77">Addressability</option> object(WP_Term)#5996 (10) { ["term_id"]=> int(74) ["name"]=> string(9) "Attention" ["slug"]=> string(9) "attention" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(74) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="74">Attention</option> object(WP_Term)#5998 (10) { ["term_id"]=> int(56) ["name"]=> string(18) "Audience Targeting" ["slug"]=> string(18) "audience-targeting" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(56) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(29) ["filter"]=> string(3) "raw" } <option value="56">Audience Targeting</option> object(WP_Term)#6000 (10) { ["term_id"]=> int(70) ["name"]=> string(8) "Cannabis" ["slug"]=> string(8) "cannabis" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(70) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(4) ["filter"]=> string(3) "raw" } <option value="70">Cannabis</option> object(WP_Term)#6002 (10) { ["term_id"]=> int(65) ["name"]=> string(12) "Company News" ["slug"]=> string(12) "company-news" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(65) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(52) ["filter"]=> string(3) "raw" } <option value="65">Company News</option> object(WP_Term)#6011 (10) { ["term_id"]=> int(61) ["name"]=> string(10) "Cookieless" ["slug"]=> string(10) "cookieless" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(61) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(18) ["filter"]=> string(3) "raw" } <option value="61">Cookieless</option> object(WP_Term)#6009 (10) { ["term_id"]=> int(27) ["name"]=> string(3) "CTV" ["slug"]=> string(3) "ctv" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(27) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(12) ["filter"]=> string(3) "raw" } <option value="27">CTV</option> object(WP_Term)#6007 (10) { ["term_id"]=> int(58) ["name"]=> string(8) "Curation" ["slug"]=> string(8) "curation" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(58) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(6) ["filter"]=> string(3) "raw" } <option value="58">Curation</option> object(WP_Term)#6005 (10) { ["term_id"]=> int(54) ["name"]=> string(3) "DCO" ["slug"]=> string(3) "dco" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(54) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="54">DCO</option> object(WP_Term)#5972 (10) { ["term_id"]=> int(63) ["name"]=> string(4) "DOOH" ["slug"]=> string(4) "dooh" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(63) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="63">DOOH</option> object(WP_Term)#5975 (10) { ["term_id"]=> int(62) ["name"]=> string(19) "Employee Experience" ["slug"]=> string(19) "employee-experience" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(62) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(13) ["filter"]=> string(3) "raw" } <option value="62">Employee Experience</option> object(WP_Term)#5977 (10) { ["term_id"]=> int(81) ["name"]=> string(6) "Events" ["slug"]=> string(6) "events" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(81) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="81">Events</option> object(WP_Term)#5979 (10) { ["term_id"]=> int(60) ["name"]=> string(16) "First Party Data" ["slug"]=> string(16) "first-party-data" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(60) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="60">First Party Data</option> object(WP_Term)#5981 (10) { ["term_id"]=> int(64) ["name"]=> string(6) "Gaming" ["slug"]=> string(6) "gaming" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(64) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" } <option value="64">Gaming</option> object(WP_Term)#5983 (10) { ["term_id"]=> int(71) ["name"]=> string(8) "Open Web" ["slug"]=> string(8) "open-web" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(71) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="71">Open Web</option> object(WP_Term)#5985 (10) { ["term_id"]=> int(67) ["name"]=> string(12) "Perspectives" ["slug"]=> string(12) "perspectives" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(67) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" } <option value="67">Perspectives</option> object(WP_Term)#5987 (10) { ["term_id"]=> int(76) ["name"]=> string(9) "Political" ["slug"]=> string(9) "political" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(76) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="76">Political</option> object(WP_Term)#5989 (10) { ["term_id"]=> int(80) ["name"]=> string(8) "Politics" ["slug"]=> string(8) "politics" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(80) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="80">Politics</option> object(WP_Term)#5991 (10) { ["term_id"]=> int(57) ["name"]=> string(7) "Privacy" ["slug"]=> string(7) "privacy" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(57) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="57">Privacy</option> object(WP_Term)#5437 (10) { ["term_id"]=> int(59) ["name"]=> string(7) "Product" ["slug"]=> string(7) "product" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(59) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(6) ["filter"]=> string(3) "raw" } <option value="59">Product</option> object(WP_Term)#5439 (10) { ["term_id"]=> int(66) ["name"]=> string(7) "Quality" ["slug"]=> string(7) "quality" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(66) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(15) ["filter"]=> string(3) "raw" } <option value="66">Quality</option> object(WP_Term)#5441 (10) { ["term_id"]=> int(47) ["name"]=> string(6) "Retail" ["slug"]=> string(6) "retail" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(47) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="47">Retail</option> object(WP_Term)#5443 (10) { ["term_id"]=> int(73) ["name"]=> string(12) "Retail Media" ["slug"]=> string(12) "retail-media" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(73) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" } <option value="73">Retail Media</option> object(WP_Term)#5445 (10) { ["term_id"]=> int(68) ["name"]=> string(3) "SPO" ["slug"]=> string(3) "spo" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(68) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="68">SPO</option> object(WP_Term)#5447 (10) { ["term_id"]=> int(69) ["name"]=> string(6) "Sports" ["slug"]=> string(6) "sports" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(69) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(4) ["filter"]=> string(3) "raw" } <option value="69">Sports</option> object(WP_Term)#5449 (10) { ["term_id"]=> int(55) ["name"]=> string(14) "Sustainability" ["slug"]=> string(14) "sustainability" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(55) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(11) ["filter"]=> string(3) "raw" } <option value="55">Sustainability</option> object(WP_Term)#5451 (10) { ["term_id"]=> int(72) ["name"]=> string(4) "Tech" ["slug"]=> string(4) "tech" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(72) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="72">Tech</option> object(WP_Term)#5453 (10) { ["term_id"]=> int(78) ["name"]=> string(6) "Trends" ["slug"]=> string(6) "trends" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(78) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="78">Trends</option> </select> </div> <div class="group-btn"> <a href="javascript:void(0)" class="btn category-filter">Filter</a> <a href="https://equativ.com/blog/" class="btn-underline reset-filter">Reset filters</a> </div> </div> </div> </div> <div class="article-list"> <div class="wrapper"> <div class="insights__list "> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/equativ-buyer-connect-helped-increase-reach/"> <picture><source srcset="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-640x640.jpg.webp 640w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-20x20.jpg.webp 20w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-36x36.jpg.webp 36w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-48x48.jpg.webp 48w" sizes='(max-width: 504px) 100vw, 504px' type="image/webp"><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" /></picture><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">10.18.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/equativ-buyer-connect-helped-increase-reach/">Equativ Buyer Connect and Utiq Helps GroupM and Dr. Oetker Increase Reach</a></h3> <div class="equativ-excerpt"><p>How GroupM leveraged Equativ Buyer Connect’s self-serve curation platform to scale media buying and drive reach for Dr. Oetker.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/how-eskimi-simplified-operations-with-equativ-buyer-connect/"> <img width="480" height="480" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAeAAAAHgAQAAAABVr4M4AAAAAnRSTlMAAHaTzTgAAAAzSURBVHja7cExAQAAAMKg9U9tDB+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHgacmAAAW/4IIgAAAAASUVORK5CYII=" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 480px) 100vw, 480px" data-src="https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo.png" data-srcset="https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo.png 480w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-300x300.png 300w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-150x150.png 150w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-375x375.png 375w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-20x20.png 20w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-36x36.png 36w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-48x48.png 48w" data-eio-rwidth="480" data-eio-rheight="480" /><noscript><img width="480" height="480" src="https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo.png" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo.png 480w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-300x300.png 300w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-150x150.png 150w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-375x375.png 375w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-20x20.png 20w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-36x36.png 36w, https://equativ.com/wp-content/uploads/2024/05/Eskimi-logo-48x48.png 48w" sizes="(max-width: 480px) 100vw, 480px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">05.06.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/how-eskimi-simplified-operations-with-equativ-buyer-connect/">How Eskimi Simplified Operations With Equativ Buyer Connect</a></h3> <div class="equativ-excerpt"><p>See how Equativ Buyer Connect helped Eskimi quickly implement a new curation offering in order to acquire new clients and drive revenue during a critical period. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/adtech-strategy-for-political-victory-in-memphis/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-48x48.jpg 48w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/01/Paul-Young-Politics-Case-Study-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">01.23.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/adtech-strategy-for-political-victory-in-memphis/">An Adtech Strategy For Political Victory in Memphis</a></h3> <div class="equativ-excerpt"><p>Breaking down the successful media strategy that helped Paul Young secure political victory in the 2023 Memphis mayoral election. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/havas-and-equativ-partnering-to-decrease-ad-emissions/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-640x640.jpg 640w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/12/Sustainable-Advertising-640x640.jpg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">12.19.2023</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/havas-and-equativ-partnering-to-decrease-ad-emissions/">Havas & Equativ: Partnering to Decrease Ad Emissions and Increase Ad Performance</a></h3> <div class="equativ-excerpt"><p>Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/razer-partners-with-equativ-to-help-brands-reach-gamers-with-premium-advertising/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-48x48.jpg 48w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2023/06/Razer-Logo-Case-Study-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">07.06.2023</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/razer-partners-with-equativ-to-help-brands-reach-gamers-with-premium-advertising/">Razer Partners With Equativ to Help Brands Reach Gamers With Effective Advertising</a></h3> <div class="equativ-excerpt"><p>Learn how Razer onboarded its inventory and fulfilled its need for an ad server + programmatic solution by partnering with Equativ. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/how-imvu-partnered-with-equativ-to-create-a-first-party-data-strategy/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-48x48.jpg 48w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2023/01/Case-Study-IMVU-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">01.10.2023</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/how-imvu-partnered-with-equativ-to-create-a-first-party-data-strategy/">How IMVU Partnered With Equativ To Create A First-Party Data Strategy</a></h3> <div class="equativ-excerpt"><p>IMVU wanted to upgrade its ad server to better meet its targeting needs. Here鈥檚 how our ad server helped them utilize their first-party data in a simpler and more efficient way. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/amnet-brand-awareness-video-completion-rate-targeting/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-504x504.png" data-srcset="https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-504x504.png 504w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-150x150.png 150w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-375x375.png 375w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-640x640.png 640w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-20x20.png 20w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-36x36.png 36w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-48x48.png 48w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-504x504.png" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-504x504.png 504w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-150x150.png 150w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-375x375.png 375w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-640x640.png 640w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-20x20.png 20w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-36x36.png 36w, https://equativ.com/wp-content/uploads/2022/07/Amnet-France-Case-Study-48x48.png 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">07.13.2022</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/amnet-brand-awareness-video-completion-rate-targeting/">Amnet: Maximizing Awareness for a Leading Food Brand Through a 96% VCR</a></h3> <div class="equativ-excerpt"><p>How Amnet engaged Equativ to achieve a 96% video completion rate for their client on a branding video campaign in four key markets.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/how-smart-helped-fan-controlled-football-manage-inventory/"> <img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-src="https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-48x48.jpg 48w" data-eio-rwidth="504" data-eio-rheight="504" /><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2022/04/Fan-Controlled-Football-Case-Study-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript><!-- data-error="No data-location found in arguments" --><!-- data-error="No data-location found in arguments" --> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">04.18.2022</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/how-smart-helped-fan-controlled-football-manage-inventory/">How Fan Controlled Football Partnered with Equativ to Manage and Increase Ad Inventory</a></h3> <div class="equativ-excerpt"><p>How Fan Controlled Football engaged Equativ to help manage direct-sold media demand and access incremental demand to increase monetization. </p> </div> </div> </div> </div> <div class="no-result"></div> </div> </div> </main> <footer id="footer" class="footer"> <div class="wrapper"> <div class="menu"> <div class="item"><h4>Solutions</h4><div class="menu-solutions-fr-container"><ul id="menu-solutions-fr" class="menu-bottom"><li id="menu-item-59" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-59"><a href="/solutions/engage">Engage</a></li> <li id="menu-item-60" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-60"><a href="/solutions/earn">Earn</a></li> <li id="menu-item-61" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61"><a href="/solutions/enhance">Enhance</a></li> </ul></div></div><div class="item"><h4>Technologies</h4><div class="menu-technologies-container"><ul id="menu-technologies" class="menu-bottom"><li id="menu-item-62" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62"><a href="/solutions/earn/ssp">SSP</a></li> <li id="menu-item-65" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-65"><a href="/solutions/earn/ssp/#ssp-adserver">Adserver</a></li> <li id="menu-item-64" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64"><a href="/solutions/advanced-tv/">CTV</a></li> <li id="menu-item-66" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-66"><a href="/solutions/enhance/">Curation</a></li> <li id="menu-item-2466" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2466"><a href="/solutions/engage/#cookieless">Cookieless</a></li> <li id="menu-item-69617" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-69617"><a href="/solutions/engage/#cookieless">Contextual</a></li> <li id="menu-item-69618" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-69618"><a href="https://equativ.com/solutions/engage/media-solutions/">Creative Enhancement</a></li> <li id="menu-item-69619" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-69619"><a href="https://gallery.smartadserver.com/">Formats</a></li> </ul></div></div><div class="item"><h4>Resources</h4><div class="menu-resources-fr-container"><ul id="menu-resources-fr" class="menu-bottom"><li id="menu-item-67" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-67"><a href="/blog/press-release/">Press releases</a></li> <li id="menu-item-68" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-68"><a href="/blog">Blog</a></li> <li id="menu-item-70" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-70"><a href="/blog/case-study" aria-current="page">Case studies</a></li> <li id="menu-item-72" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-72"><a href="https://help.smartadserver.com/s/">Help center</a></li> </ul></div></div><div class="item"><h4>About us</h4><div class="menu-about-us-fr-container"><ul id="menu-about-us-fr" class="menu-bottom"><li id="menu-item-73" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-73"><a href="/about-us">Our story</a></li> <li id="menu-item-74" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-74"><a href="/leadership/">Leadership</a></li> <li id="menu-item-75" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-75"><a href="/about-us/locations/">Locations</a></li> </ul></div></div><div class="item"><h4>Career</h4><div class="menu-career-container"><ul id="menu-career" class="menu-bottom"><li id="menu-item-77" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-77"><a href="/careers/culture-and-benefits/">Culture and Benefits</a></li> <li id="menu-item-78" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-78"><a href="/careers/dei/">Diversity Inclusion and Impact</a></li> <li id="menu-item-80" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-80"><a href="https://jobs.lever.co/equativ/">Browse our job offers</a></li> </ul></div></div> </div> <div class="content"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:20%"> <figure class="wp-block-image size-full"><picture><source sizes='(max-width: 195px) 100vw, 195px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2023/02/logo.png.webp 195w, https://equativ.com/wp-content/uploads/2023/02/logo-20x4.png.webp 20w, https://equativ.com/wp-content/uploads/2023/02/logo-36x8.png.webp 36w, https://equativ.com/wp-content/uploads/2023/02/logo-48x10.png.webp 48w"><img decoding="async" width="195" height="42" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMMAAAAqAQAAAAAmT9JNAAAAAnRSTlMAAHaTzTgAAAASSURBVDjLY2AYBaNgFIwC8gEABEQAAeXYmiwAAAAASUVORK5CYII=" alt="" class="wp-image-3193 lazyload" sizes="(max-width: 195px) 100vw, 195px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2023/02/logo.png" data-srcset="https://equativ.com/wp-content/uploads/2023/02/logo.png 195w, https://equativ.com/wp-content/uploads/2023/02/logo-20x4.png 20w, https://equativ.com/wp-content/uploads/2023/02/logo-36x8.png 36w, https://equativ.com/wp-content/uploads/2023/02/logo-48x10.png 48w" data-eio-rwidth="195" data-eio-rheight="42" /></picture><noscript><img decoding="async" width="195" height="42" src="https://equativ.com/wp-content/uploads/2023/02/logo.png" alt="" class="wp-image-3193" srcset="https://equativ.com/wp-content/uploads/2023/02/logo.png 195w, https://equativ.com/wp-content/uploads/2023/02/logo-20x4.png 20w, https://equativ.com/wp-content/uploads/2023/02/logo-36x8.png 36w, https://equativ.com/wp-content/uploads/2023/02/logo-48x10.png 48w" sizes="(max-width: 195px) 100vw, 195px" data-eio="l" /></noscript></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:80%"> <p class="has-text-color" style="color:#fe5000"></p> <p></p> </div> </div> </div> <div class="bottom"> <ul class="social" id="social-block_a5cc2693d4ccf70b823f4e663be649f2"> <li> <a href="https://www.linkedin.com/company/equativ/" onclick="_paq.push(['trackEvent','Linkedin','clicked','Clics sur icone Linkedin'])" target="_blank" rel="nofollow"><span class="icon-linkedin"></span></a> </li> <li> <a href="https://www.facebook.com/EquativformerlySmart" onclick="_paq.push(['trackEvent','Facebook','clicked','Clics sur icone Facebook'])" target="_blank" rel="nofollow"><span class="icon-facebook"></span></a> </li> <li> <a href="https://twitter.com/Equativ" onclick="_paq.push(['trackEvent','Twitter','clicked','Clics sur icone Twitter'])" target="_blank" rel="nofollow"><span class="icon-twitter"></span></a> </li> <li> <a href="https://www.youtube.com/@equativ/" onclick="_paq.push(['trackEvent','Youtube','clicked','Clics sur icone Youtube'])" target="_blank" rel="nofollow"><span class="icon-youtube"></span></a> </li> </ul><div class="menu-footer-bottom-en-container"><ul id="menu-footer-bottom-en" class="menu-bottom"><li id="menu-item-2746" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2746"><a href="https://equativ.com/legal-mentions/">Legal Mentions</a></li> <li id="menu-item-2747" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2747"><a href="https://equativ.com/cookie-policy/">Cookie Policy</a></li> <li id="menu-item-68632" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-68632"><a href="https://equativ.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-3008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3008"><a href="https://equativ.com/sso-policy">SSO Policy</a></li> </ul></div> </div> </div> </footer> <!--copyscapeskip--> <aside id="moove_gdpr_cookie_info_bar" class="moove-gdpr-info-bar-hidden moove-gdpr-align-center moove-gdpr-dark-scheme gdpr_infobar_postion_bottom" aria-label="GDPR Cookie Banner" style="display: none;"> <div class="moove-gdpr-info-bar-container"> <div class="moove-gdpr-info-bar-content"> <div class="moove-gdpr-cookie-notice"> <p>Equativ uses cookies to improve the site, analyze site usage, and enhance your browsing experience. By clicking "Accept", you accept the storing of analytics cookies on your device. However you may visit Cookie Settings to provide a controlled consent.</p> <p>You can find out more about which cookies we are using or switch them off in <button data-href="#moove_gdpr_cookie_modal" class="change-settings-button">settings</button>.</p> </div> <!-- .moove-gdpr-cookie-notice --> <div class="moove-gdpr-button-holder"> <button class="mgbutton moove-gdpr-infobar-allow-all gdpr-fbo-0" aria-label="Accept" >Accept</button> <button class="mgbutton moove-gdpr-infobar-reject-btn gdpr-fbo-1 " aria-label="Reject">Reject</button> <button class="mgbutton moove-gdpr-infobar-settings-btn change-settings-button gdpr-fbo-2" data-href="#moove_gdpr_cookie_modal" aria-label="Settings">Settings</button> </div> <!-- .button-container --> </div> <!-- moove-gdpr-info-bar-content --> </div> <!-- moove-gdpr-info-bar-container --> </aside> <!-- #moove_gdpr_cookie_info_bar --> <!--/copyscapeskip--> <script type="text/javascript"> <!-- piCId = '9224'; piAId = '312061'; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); --> </script><style id='core-block-supports-inline-css'> .wp-container-core-columns-is-layout-1{flex-wrap:nowrap;} </style> <script id="eio-lazy-load-js-before"> var eio_lazy_vars = {"exactdn_domain":"","skip_autoscale":1,"threshold":0}; </script> <script src="https://equativ.com/wp-content/plugins/ewww-image-optimizer/includes/lazysizes.min.js?ver=791" id="eio-lazy-load-js" async data-wp-strategy="async"></script> <script id="moove_gdpr_frontend-js-extra"> var moove_frontend_gdpr_scripts = {"ajaxurl":"https:\/\/equativ.com\/wp-admin\/admin-ajax.php","post_id":"70872","plugin_dir":"https:\/\/equativ.com\/wp-content\/plugins\/gdpr-cookie-compliance","show_icons":"all","is_page":"","ajax_cookie_removal":"false","strict_init":"1","enabled_default":{"third_party":0,"advanced":0},"geo_location":"false","force_reload":"false","is_single":"","hide_save_btn":"false","current_user":"0","cookie_expiration":"180","script_delay":"2000","close_btn_action":"1","close_btn_rdr":"","scripts_defined":"{\"cache\":true,\"header\":\"\",\"body\":\"\",\"footer\":\"\",\"thirdparty\":{\"header\":\"\",\"body\":\"\",\"footer\":\"\"},\"advanced\":{\"header\":\"\",\"body\":\"\",\"footer\":\"\"}}","gdpr_scor":"true","wp_lang":"_en","wp_consent_api":"false"}; </script> <script src="https://equativ.com/wp-content/plugins/gdpr-cookie-compliance/dist/scripts/main.js?ver=4.15.5" id="moove_gdpr_frontend-js"></script> <script id="moove_gdpr_frontend-js-after"> var gdpr_consent__strict = "false" var gdpr_consent__thirdparty = "false" var gdpr_consent__advanced = "false" var gdpr_consent__cookies = "" </script> <script src="https://equativ.com/wp-includes/js/hoverIntent.min.js?ver=1.10.2" id="hoverIntent-js"></script> <script src="https://equativ.com/wp-content/plugins/megamenu/js/maxmegamenu.js?ver=3.4.1" id="megamenu-js"></script> <script src="https://equativ.com/wp-content/themes/fidesioTheme/assets/js/main.js" id="main-script-js"></script> <script id="fidesio-search-js-before"> const wp_localize = {"ajaxUrl":"https:\/\/equativ.com\/wp-admin\/admin-ajax.php"} </script> <script src="https://equativ.com/wp-content/themes/fidesioTheme/assets/js/pages/search.js" id="fidesio-search-js"></script> <script src="https://equativ.com/wp-content/plugins/pardot/js/asyncdc.min.js?ver=530e87" id="pddc-js"></script> <!--copyscapeskip--> <button data-href="#moove_gdpr_cookie_modal" id="moove_gdpr_save_popup_settings_button" style='display: none;' class="" aria-label="Cookie settings"> <span class="moove_gdpr_icon"> <svg viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg" style="max-width: 30px; max-height: 30px;"> <g data-name="1"> <path d="M293.9,450H233.53a15,15,0,0,1-14.92-13.42l-4.47-42.09a152.77,152.77,0,0,1-18.25-7.56L163,413.53a15,15,0,0,1-20-1.06l-42.69-42.69a15,15,0,0,1-1.06-20l26.61-32.93a152.15,152.15,0,0,1-7.57-18.25L76.13,294.1a15,15,0,0,1-13.42-14.91V218.81A15,15,0,0,1,76.13,203.9l42.09-4.47a152.15,152.15,0,0,1,7.57-18.25L99.18,148.25a15,15,0,0,1,1.06-20l42.69-42.69a15,15,0,0,1,20-1.06l32.93,26.6a152.77,152.77,0,0,1,18.25-7.56l4.47-42.09A15,15,0,0,1,233.53,48H293.9a15,15,0,0,1,14.92,13.42l4.46,42.09a152.91,152.91,0,0,1,18.26,7.56l32.92-26.6a15,15,0,0,1,20,1.06l42.69,42.69a15,15,0,0,1,1.06,20l-26.61,32.93a153.8,153.8,0,0,1,7.57,18.25l42.09,4.47a15,15,0,0,1,13.41,14.91v60.38A15,15,0,0,1,451.3,294.1l-42.09,4.47a153.8,153.8,0,0,1-7.57,18.25l26.61,32.93a15,15,0,0,1-1.06,20L384.5,412.47a15,15,0,0,1-20,1.06l-32.92-26.6a152.91,152.91,0,0,1-18.26,7.56l-4.46,42.09A15,15,0,0,1,293.9,450ZM247,420h33.39l4.09-38.56a15,15,0,0,1,11.06-12.91A123,123,0,0,0,325.7,356a15,15,0,0,1,17,1.31l30.16,24.37,23.61-23.61L372.06,328a15,15,0,0,1-1.31-17,122.63,122.63,0,0,0,12.49-30.14,15,15,0,0,1,12.92-11.06l38.55-4.1V232.31l-38.55-4.1a15,15,0,0,1-12.92-11.06A122.63,122.63,0,0,0,370.75,187a15,15,0,0,1,1.31-17l24.37-30.16-23.61-23.61-30.16,24.37a15,15,0,0,1-17,1.31,123,123,0,0,0-30.14-12.49,15,15,0,0,1-11.06-12.91L280.41,78H247l-4.09,38.56a15,15,0,0,1-11.07,12.91A122.79,122.79,0,0,0,201.73,142a15,15,0,0,1-17-1.31L154.6,116.28,131,139.89l24.38,30.16a15,15,0,0,1,1.3,17,123.41,123.41,0,0,0-12.49,30.14,15,15,0,0,1-12.91,11.06l-38.56,4.1v33.38l38.56,4.1a15,15,0,0,1,12.91,11.06A123.41,123.41,0,0,0,156.67,311a15,15,0,0,1-1.3,17L131,358.11l23.61,23.61,30.17-24.37a15,15,0,0,1,17-1.31,122.79,122.79,0,0,0,30.13,12.49,15,15,0,0,1,11.07,12.91ZM449.71,279.19h0Z" fill="currentColor"/> <path d="M263.71,340.36A91.36,91.36,0,1,1,355.08,249,91.46,91.46,0,0,1,263.71,340.36Zm0-152.72A61.36,61.36,0,1,0,325.08,249,61.43,61.43,0,0,0,263.71,187.64Z" fill="currentColor"/> </g> </svg> </span> <span class="moove_gdpr_text">Cookie settings</span> </button> <!--/copyscapeskip--> <!--copyscapeskip--> <!-- V1 --> <div id="moove_gdpr_cookie_modal" class="gdpr_lightbox-hide" role="complementary" aria-label="GDPR Settings Screen"> <div class="moove-gdpr-modal-content moove-clearfix logo-position-left moove_gdpr_modal_theme_v1"> <button class="moove-gdpr-modal-close" aria-label="Close GDPR Cookie Settings"> <span class="gdpr-sr-only">Close GDPR Cookie Settings</span> <span class="gdpr-icon moovegdpr-arrow-close"></span> </button> <div class="moove-gdpr-modal-left-content"> <div class="moove-gdpr-company-logo-holder"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAV4AAADpAQAAAABE6GLOAAAAAnRSTlMAAHaTzTgAAAAhSURBVGje7cEBDQAAAMKg909tDjegAAAAAAAAAAAAAA4MKPUAAWjLC1sAAAAASUVORK5CYII=" alt="Equativ" width="350" height="233" class="img-responsive lazyload" data-src="https://equativ.com/wp-content/plugins/gdpr-cookie-compliance/dist/images/gdpr-logo.png" decoding="async" data-eio-rwidth="350" data-eio-rheight="233" /><noscript><img src="https://equativ.com/wp-content/plugins/gdpr-cookie-compliance/dist/images/gdpr-logo.png" alt="Equativ" width="350" height="233" class="img-responsive" data-eio="l" /></noscript> </div> <!-- .moove-gdpr-company-logo-holder --> <ul id="moove-gdpr-menu"> <li class="menu-item-on menu-item-privacy_overview menu-item-selected"> <button data-href="#privacy_overview" class="moove-gdpr-tab-nav" aria-label="Privacy Overview"> <span class="gdpr-nav-tab-title">Privacy Overview</span> </button> </li> <li class="menu-item-strict-necessary-cookies menu-item-off"> <button data-href="#strict-necessary-cookies" class="moove-gdpr-tab-nav" aria-label="Necessary Cookies"> <span class="gdpr-nav-tab-title">Necessary Cookies</span> </button> </li> <li class="menu-item-off menu-item-third_party_cookies"> <button data-href="#third_party_cookies" class="moove-gdpr-tab-nav" aria-label="Analytics Cookies"> <span class="gdpr-nav-tab-title">Analytics Cookies</span> </button> </li> <li class="menu-item-advanced-cookies menu-item-off"> <button data-href="#advanced-cookies" class="moove-gdpr-tab-nav" aria-label="Functional Cookies"> <span class="gdpr-nav-tab-title">Functional Cookies</span> </button> </li> <li class="menu-item-moreinfo menu-item-off"> <button data-href="#cookie_policy_modal" class="moove-gdpr-tab-nav" aria-label="Cookie Policy"> <span class="gdpr-nav-tab-title">Cookie Policy</span> </button> </li> </ul> <div class="moove-gdpr-branding-cnt"> <a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="noopener noreferrer" target="_blank" class='moove-gdpr-branding'>Powered by <span>GDPR Cookie Compliance</span></a> </div> <!-- .moove-gdpr-branding --> </div> <!-- .moove-gdpr-modal-left-content --> <div class="moove-gdpr-modal-right-content"> <div class="moove-gdpr-modal-title"> </div> <!-- .moove-gdpr-modal-ritle --> <div class="main-modal-content"> <div class="moove-gdpr-tab-content"> <div id="privacy_overview" class="moove-gdpr-tab-main"> <span class="tab-title">Privacy Overview</span> <div class="moove-gdpr-tab-main-content"> <p>This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</p> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #privacy_overview --> <div id="strict-necessary-cookies" class="moove-gdpr-tab-main" style="display:none"> <span class="tab-title">Necessary Cookies</span> <div class="moove-gdpr-tab-main-content"> <p>Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.</p> <div class="moove-gdpr-status-bar "> <div class="gdpr-cc-form-wrap"> <div class="gdpr-cc-form-fieldset"> <label class="cookie-switch" for="moove_gdpr_strict_cookies"> <span class="gdpr-sr-only">Enable or Disable Cookies</span> <input type="checkbox" aria-label="Necessary Cookies" value="check" name="moove_gdpr_strict_cookies" id="moove_gdpr_strict_cookies"> <span class="cookie-slider cookie-round" data-text-enable="Enabled" data-text-disabled="Disabled"></span> </label> </div> <!-- .gdpr-cc-form-fieldset --> </div> <!-- .gdpr-cc-form-wrap --> </div> <!-- .moove-gdpr-status-bar --> <div class="moove-gdpr-strict-warning-message" style="margin-top: 10px;"> <p>If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.</p> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #strict-necesarry-cookies --> <div id="third_party_cookies" class="moove-gdpr-tab-main" style="display:none"> <span class="tab-title">Analytics Cookies</span> <div class="moove-gdpr-tab-main-content"> <p>This website uses Matomo to collect anonymous information such as the number of visitors to the site, and the most popular pages.</p> <p>Keeping this cookie enabled helps us to improve our website.</p> <div class="moove-gdpr-status-bar"> <div class="gdpr-cc-form-wrap"> <div class="gdpr-cc-form-fieldset"> <label class="cookie-switch" for="moove_gdpr_performance_cookies"> <span class="gdpr-sr-only">Enable or Disable Cookies</span> <input type="checkbox" aria-label="Analytics Cookies" value="check" name="moove_gdpr_performance_cookies" id="moove_gdpr_performance_cookies" disabled> <span class="cookie-slider cookie-round" data-text-enable="Enabled" data-text-disabled="Disabled"></span> </label> </div> <!-- .gdpr-cc-form-fieldset --> </div> <!-- .gdpr-cc-form-wrap --> </div> <!-- .moove-gdpr-status-bar --> <div class="moove-gdpr-strict-secondary-warning-message" style="margin-top: 10px; display: none;"> <p>Please enable Strictly Necessary Cookies first so that we can save your preferences!</p> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #third_party_cookies --> <div id="advanced-cookies" class="moove-gdpr-tab-main" style="display:none"> <span class="tab-title">Functional Cookies</span> <div class="moove-gdpr-tab-main-content"> <p>This website uses the following additional cookies: <a href="https://equativ.com/cookie-policy/">Cookie Policy</a></p> <div class="moove-gdpr-status-bar"> <div class="gdpr-cc-form-wrap"> <div class="gdpr-cc-form-fieldset"> <label class="cookie-switch" for="moove_gdpr_advanced_cookies"> <span class="gdpr-sr-only">Enable or Disable Cookies</span> <input type="checkbox" aria-label="Functional Cookies" value="check" name="moove_gdpr_advanced_cookies" id="moove_gdpr_advanced_cookies" disabled> <span class="cookie-slider cookie-round" data-text-enable="Enabled" data-text-disabled="Disabled"></span> </label> </div> <!-- .gdpr-cc-form-fieldset --> </div> <!-- .gdpr-cc-form-wrap --> </div> <!-- .moove-gdpr-status-bar --> <div class="moove-gdpr-strict-secondary-warning-message" style="margin-top: 10px; display: none;"> <p>Please enable Strictly Necessary Cookies first so that we can save your preferences!</p> </div> <!-- .moove-gdpr-strict-secondary-warning-message --> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #advanced-cookies --> <div id="cookie_policy_modal" class="moove-gdpr-tab-main" style="display:none"> <span class="tab-title">Cookie Policy</span> <div class="moove-gdpr-tab-main-content"> <p>More information about our <a href="https://equativ.com/cookie-policy/">Cookie Policy</a></p> </div> <!-- .moove-gdpr-tab-main-content --> </div> </div> <!-- .moove-gdpr-tab-content --> </div> <!-- .main-modal-content --> <div class="moove-gdpr-modal-footer-content"> <div class="moove-gdpr-button-holder"> <button class="mgbutton moove-gdpr-modal-allow-all button-visible" aria-label="Enable All">Enable All</button> <button class="mgbutton moove-gdpr-modal-reject-all button-visible" aria-label="Reject All">Reject All</button> <button class="mgbutton moove-gdpr-modal-save-settings button-visible" aria-label="Save Changes">Save Changes</button> </div> <!-- .moove-gdpr-button-holder --> </div> <!-- .moove-gdpr-modal-footer-content --> </div> <!-- .moove-gdpr-modal-right-content --> <div class="moove-clearfix"></div> </div> <!-- .moove-gdpr-modal-content --> </div> <!-- #moove_gdpr_cookie_modal --> <!--/copyscapeskip--> </body> </html><script src="https://equativ.com/wp-content/themes/fidesioTheme/assets/js/blocks/filter-blog.js"></script>