Our Strategy - GambleAware

<!DOCTYPE html> <html lang="en-GB"> <head>  <script nonce="9g/8i/etkWTTVKg51hIpH0/ctFZUEAbvml6bPFCQ/Wo=" data-cookieconsent="ignore"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments) } gtag("consent", "default", { ad_personalization: "denied", ad_storage: "denied", ad_user_data: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 500 }); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", true); </script>   <script data-cookieconsent="ignore"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WGFWJB5');</script>  <script nonce="9g/8i/etkWTTVKg51hIpH0/ctFZUEAbvml6bPFCQ/Wo="> !function(Gleap,t,i){if(!(Gleap=window.Gleap=window.Gleap||[]).invoked){for(window.GleapActions=[],Gleap.invoked=!0,Gleap.methods=["identify","setEnvironment","setTags","attachCustomData","setCustomData","removeCustomData","clearCustomData","registerCustomAction","trackEvent","log","preFillForm","showSurvey","sendSilentCrashReport","startFeedbackFlow","startBot","setAppBuildNumber","setAppVersionCode","setApiUrl","setFrameUrl","isOpened","open","close","on","setLanguage","setOfflineMode","initialize","disableConsoleLogOverwrite","logEvent","hide","enableShortcuts","showFeedbackButton","destroy","getIdentity","isUserIdentified","clearIdentity","openConversations","openConversation","openHelpCenterCollection","openHelpCenterArticle","openHelpCenter","searchHelpCenter","openNewsArticle","openChecklists","startChecklist","openNews","openFeatureRequests","isLiveMode"],Gleap.f=function(e){return function(){var t=Array.prototype.slice.call(arguments);window.GleapActions.push({e:e,a:t})}},t=0;t<Gleap.methods.length;t++)Gleap[i=Gleap.methods[t]]=Gleap.f(i);Gleap.load=function(){var t=document.getElementsByTagName("head")[0],i=document.createElement("script");i.type="text/javascript",i.async=!0,i.src="https://sdk.gleap.io/latest/index.js",t.appendChild(i)},Gleap.load(), Gleap.initialize("7t9AyGJ144q3DXCcrhBqiDw5I1Hjt4s0") }}(); </script> <script> !function(Gleap,t,i){if(!(Gleap=window.Gleap=window.Gleap||[]).invoked){for(window.GleapActions=[],Gleap.invoked=!0,Gleap.methods=["identify","setEnvironment","setTags","attachCustomData","setCustomData","removeCustomData","clearCustomData","registerCustomAction","trackEvent","log","preFillForm","showSurvey","sendSilentCrashReport","startFeedbackFlow","startBot","setAppBuildNumber","setAppVersionCode","setApiUrl","setFrameUrl","isOpened","open","close","on","setLanguage","setOfflineMode","initialize","disableConsoleLogOverwrite","logEvent","hide","enableShortcuts","showFeedbackButton","destroy","getIdentity","isUserIdentified","clearIdentity","openConversations","openConversation","openHelpCenterCollection","openHelpCenterArticle","openHelpCenter","searchHelpCenter","openNewsArticle","openChecklists","startChecklist","openNews","openFeatureRequests","isLiveMode"],Gleap.f=function(e){return function(){var t=Array.prototype.slice.call(arguments);window.GleapActions.push({e:e,a:t})}},t=0;t<Gleap.methods.length;t++)Gleap[i=Gleap.methods[t]]=Gleap.f(i);Gleap.load=function(){var t=document.getElementsByTagName("head")[0],i=document.createElement("script");i.type="text/javascript",i.async=!0,i.src="https://sdk.gleap.io/latest/index.js",t.appendChild(i)}, Gleap.load(), Gleap.initialize("7t9AyGJ144q3DXCcrhBqiDw5I1Hjt4s0") }}(); </script> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name="format-detection" content="telephone=no"> <meta charset="utf-8"> <title>Our Strategy - GambleAware</title> <meta name="description" content="Information about GambleAware’s organisational strategy, published in 2021 and informed by the evidence of what works. Find out more. "> <meta name="keywords" content=""> <link rel="canonical" href="https://www.gambleaware.org/what-we-do/our-strategy/"> <link rel="preconnect" href="https://www.googletagmanager.com"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <meta name="robots" content="index, follow"> <meta name="googlebot" content="index, follow"> <meta property="og:type" content="website"> <meta property="og:url" content="https://www.gambleaware.org/what-we-do/our-strategy/"> <meta property="og:locale" content="en-GB"> <meta property="og:site_name" content=" GambleAware"> <meta property="og:title" content="Our strategy"> <meta property="og:description" content="">  <link rel="stylesheet" href="/css/style.min.css?v=638677962548442609">  <script defer src="/js/global.min.js?v=638677962548911384"></script> <script src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-3.0.0.min.js"></script> <script src="https://ajax.aspnetcdn.com/ajax/jquery.validate/1.16.0/jquery.validate.min.js"></script> <script src="https://ajax.aspnetcdn.com/ajax/mvc/5.2.3/jquery.validate.unobtrusive.min.js"></script> <link rel="stylesheet" href="https://use.typekit.net/nyo8que.css"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Red+Hat+Text:ital,wght@0,300..700;1,300..700&family=Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,100;1,300;1,400;1,500;1,700;1,900&display=swap" rel="stylesheet"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#5bbad5"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="theme-color" content="#ffffff"> <link rel="manifest" href="/favicon/site.webmanifest"> <link href="/favicon/favicon.ico" rel="icon"> </head> <body class="" data-script="modal-chatbot"> <header class="header js-header" data-script="contact-tracking"> <button type="button" class="js-acc-skip skip-btn--default">Skip content?</button> <nav class="header__top js-header-top"> <div class="wrap js-header-wrap"> <div class="header__top-wrap"> <a class="header__top-logo js-header-button" aria-label="GambleAware homepage" href="/"> <img class="header__top-logo-image" src="/media/mr2d3rnl/logo-orange.png?format=webp" aria-hidden="true"> </a> <div class="header__top-contact"> <span class="body-m medium">Get free help 24/7 (UK)</span> <div class="header__top-links"> <a class="orange-icon-button js-header-button js-tracking-telephone" href="tel:08088020133" aria-label="Call 08088020133 National Gambling Support Network" data-value="Header"> <span class="font-ico-phone icon"></span> <span> <span class="header__link-text--desktop">Call 0808 8020 133</span> <span class="header__link-text--mobile">Call </span> </span> </a> <button type="button" class="orange-icon-button js-modal-chatbot-open js-tracking-livechat" data-value="Header"> <span class="orange-icon-button__icon font-ico-chat"></span> <span> Live chat </span> </button> </div> </div> </div> </div> </nav> <nav class="header__bottom js-header-bottom"> <div class="wrap"> <div class="header__bottom-wrap"> <div class="header__bottom-mobile"> <a href="/" aria-label="GambleAware homepage"> <img class="header__mobile-logo" src="/media/3wslw2i4/gamble-aware-logo.svg" aria-hidden="true"> </a> <button class="header__hamburger-button js-header-hamburger-button" type="button" aria-controls="menu" aria-expanded="false"> <span class="header__hamburger-content-closed"> Menu <span class="header__hamburger-icon font-ico-hamburger"></span> </span> <span class="header__hamburger-content-open font-ico-menu-close"></span> </button> </div> <div class="header__menu-wrap js-header-menu-wrap"> <div class="header__menu-holder"> <div class="header__menu js-header-menu" id="menu"> <ul class="header__list"> <li class="header__item js-header-sublevel"> <button class="header__button chevron-btn js-header-first-level-button js-header-button" type="button" aria-expanded="false" aria-controls="header-first-level-0" data-is-open="false">Advice</button> <div class="header__first-level js-header-first-level" id="header-first-level-0"> <div class="header__first-level-wrap"> <div class="header__notch js-header-notch"></div> <div class="header__first-level-top"> <a class="header-arrow-link" href="/advice/"> <span class="header-arrow-link__text">Advice</span> <span class="header-arrow-link__icon font-ico-arrow-right"></span> </a> </div> <div class="header__first-level-bottom"> <ul class="header__column"> <li class="header__column-item js-header-second-level-item"> <a class="header-icon-link header-icon-link--desktop" href="/advice/for-your-gambling/"> <span class="header-icon-link__icon font-ico-union"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">For your gambling</span> </a> <button class="header-icon-link header-icon-link--mobile js-header-second-level-button" type="button" aria-controls="navigation-first-column-0" aria-expanded="false"> <span class="header-icon-link__icon font-ico-union"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">For your gambling</span> </button> <div class="header__sublevel-wrap js-header-second-level" id="navigation-first-column-0" data-is-open="false"> <div class="header__sublevel-holder"> <ul class="header__sublevel-list"> <li class="header__sublevel-first"> <a class="header-small-link" href="/advice/for-your-gambling/">For your gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/the-signs-of-gambling-harms/">The signs of gambling harms</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/help-with-budgeting-and-finances/">Help with budgeting and finances</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/advice-to-consider-if-you-re-gambling/">Advice to consider if you’re gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/talking-about-gambling/">Talking about gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/help-if-gambling-is-affecting-everyday-life/">Help if gambling is affecting everyday life</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-your-gambling/understanding-the-risks-of-gambling/">Understanding the risks of gambling</a> </li> </ul> </div> </div> </li> </ul> <ul class="header__column"> <li class="header__column-item js-header-second-level-item"> <a class="header-icon-link header-icon-link--desktop" href="/advice/for-family-and-friends/"> <span class="header-icon-link__icon font-ico-couple"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">For family and friends</span> </a> <button class="header-icon-link header-icon-link--mobile js-header-second-level-button" type="button" aria-controls="navigation-first-column-0" aria-expanded="false"> <span class="header-icon-link__icon font-ico-couple"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">For family and friends</span> </button> <div class="header__sublevel-wrap js-header-second-level" id="navigation-first-column-0" data-is-open="false"> <div class="header__sublevel-holder"> <ul class="header__sublevel-list"> <li class="header__sublevel-first"> <a class="header-small-link" href="/advice/for-family-and-friends/">For family and friends</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/advice-if-youre-affected-by-someone-s-gambling/">Advice if you're affected by someone’s gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/helping-someone-who-gambles/">Helping someone who gambles</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/talking-about-gambling/">Talking about gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/the-signs-of-gambling-harms/">The signs of gambling harms</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/help-with-budgeting-and-finances/">Help with budgeting and finances</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/understanding-the-risks-of-gambling/">Understanding the risks of gambling</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/advice/for-family-and-friends/helping-a-young-person-who-gambles/">Helping a young person who gambles</a> </li> </ul> </div> </div> </li> </ul> </div> </div> </div> </li> <li class="header__item js-header-sublevel"> <button class="header__button chevron-btn js-header-first-level-button js-header-button" type="button" aria-expanded="false" aria-controls="header-first-level-1" data-is-open="false">Tools and support</button> <div class="header__first-level js-header-first-level" id="header-first-level-1"> <div class="header__first-level-wrap"> <div class="header__notch js-header-notch"></div> <div class="header__first-level-top"> <a class="header-arrow-link" href="/tools-and-support/"> <span class="header-arrow-link__text">Tools and support</span> <span class="header-arrow-link__icon font-ico-arrow-right"></span> </a> </div> <div class="header__first-level-bottom"> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/gambling-harms-assessment/"> <span class="header-icon-link__icon font-ico-light-bulb"></span> <span class="header-icon-link__text">Gambling harms assessment</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/gambling-spend-calculator/"> <span class="header-icon-link__icon font-ico-calculator"></span> <span class="header-icon-link__text">Gambling spend calculator</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/gambling-blocking-and-self-exclusion/"> <span class="header-icon-link__icon font-ico-no-phone"></span> <span class="header-icon-link__text">Gambling blocking and self-exclusion</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/limiting-gambling-ads-online/"> <span class="header-icon-link__icon font-ico-mute"></span> <span class="header-icon-link__text">Limiting gambling ads online</span> </a> </li> </ul> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/support-in-your-area/"> <span class="header-icon-link__icon font-ico-person-search"></span> <span class="header-icon-link__text">Support in your area</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/national-gambling-support-network/"> <span class="header-icon-link__icon font-ico-people-group"></span> <span class="header-icon-link__text">National Gambling Support Network</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/referring-a-patient-to-support/"> <span class="header-icon-link__icon font-ico-connection"></span> <span class="header-icon-link__text">Referring a patient to support</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/tools-and-support/resources-for-professionals/"> <span class="header-icon-link__icon font-ico-charts"></span> <span class="header-icon-link__text">Resources for professionals</span> </a> </li> </ul> </div> </div> </div> </li> <li class="header__item js-header-sublevel"> <button class="header__button chevron-btn js-header-first-level-button js-header-button" type="button" aria-expanded="false" aria-controls="header-first-level-2" data-is-open="false">Our research</button> <div class="header__first-level js-header-first-level" id="header-first-level-2"> <div class="header__first-level-wrap"> <div class="header__notch js-header-notch"></div> <div class="header__first-level-top"> <a class="header-arrow-link" href="/our-research/"> <span class="header-arrow-link__text">Our research</span> <span class="header-arrow-link__icon font-ico-arrow-right"></span> </a> </div> <div class="header__first-level-bottom"> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/publication-library/"> <span class="header-icon-link__icon font-ico-book"></span> <span class="header-icon-link__text">Publication library</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/our-research-strategy/"> <span class="header-icon-link__icon font-ico-chess"></span> <span class="header-icon-link__text">Our research strategy</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/understanding-gambling-harms/"> <span class="header-icon-link__icon font-ico-dice"></span> <span class="header-icon-link__text">Understanding gambling harms</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/gambling-harm-stigma/"> <span class="header-icon-link__icon font-ico-mental-warning"></span> <span class="header-icon-link__text">Gambling harm stigma</span> </a> </li> </ul> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/impact-on-communities/"> <span class="header-icon-link__icon font-ico-people-group"></span> <span class="header-icon-link__text">Impact on communities</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/prevention-programmes/"> <span class="header-icon-link__icon font-ico-protection-bubble"></span> <span class="header-icon-link__text">Prevention programmes</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/support-and-treatment-services/"> <span class="header-icon-link__icon font-ico-support-group"></span> <span class="header-icon-link__text">Support and treatment services</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/our-research/policy-and-regulation/"> <span class="header-icon-link__icon font-ico-checkboard"></span> <span class="header-icon-link__text">Policy and regulation</span> </a> </li> </ul> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/what-we-do/what-we-fund/live-funding-opportunities/"> <span class="header-icon-link__icon font-ico-savings"></span> <span class="header-icon-link__text">Live funding opportunities</span> </a> </li> </ul> </div> </div> </div> </li> <li class="header__item js-header-sublevel"> <button class="header__button chevron-btn js-header-first-level-button js-header-button" type="button" aria-expanded="false" aria-controls="header-first-level-3" data-is-open="false">What we do</button> <div class="header__first-level js-header-first-level" id="header-first-level-3"> <div class="header__first-level-wrap"> <div class="header__notch js-header-notch"></div> <div class="header__first-level-top"> <a class="header-arrow-link" href="/what-we-do/"> <span class="header-arrow-link__text">What we do</span> <span class="header-arrow-link__icon font-ico-arrow-right"></span> </a> </div> <div class="header__first-level-bottom"> <ul class="header__column"> <li class="header__column-item js-header-second-level-item"> <a class="header-icon-link header-icon-link--desktop" href="/what-we-do/our-strategy/"> <span class="header-icon-link__icon font-ico-multiple-checks"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">Our strategy</span> </a> <button class="header-icon-link header-icon-link--mobile js-header-second-level-button" type="button" aria-controls="navigation-first-column-0" aria-expanded="false"> <span class="header-icon-link__icon font-ico-multiple-checks"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">Our strategy</span> </button> <div class="header__sublevel-wrap js-header-second-level" id="navigation-first-column-0" data-is-open="false"> <div class="header__sublevel-holder"> <ul class="header__sublevel-list"> <li class="header__sublevel-first"> <a class="header-small-link" href="/what-we-do/our-strategy/">Our strategy</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/our-strategy/lived-experience-community/">Lived experience community</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/our-strategy/our-videos/">Our videos</a> </li> </ul> </div> </div> </li> <li class="header__column-item js-header-second-level-item"> <a class="header-icon-link header-icon-link--desktop" href="/what-we-do/how-we-are-governed/"> <span class="header-icon-link__icon font-ico-people-group"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">How we are governed</span> </a> <button class="header-icon-link header-icon-link--mobile js-header-second-level-button" type="button" aria-controls="navigation-first-column-1" aria-expanded="false"> <span class="header-icon-link__icon font-ico-people-group"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">How we are governed</span> </button> <div class="header__sublevel-wrap js-header-second-level" id="navigation-first-column-1" data-is-open="false"> <div class="header__sublevel-holder"> <ul class="header__sublevel-list"> <li class="header__sublevel-first"> <a class="header-small-link" href="/what-we-do/how-we-are-governed/">How we are governed</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/how-we-are-governed/our-people/">Our people</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/how-we-are-governed/how-we-are-funded/">How we are funded</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/how-we-are-governed/our-committees/">Our committees</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/how-we-are-governed/annual-reports-and-minutes/">Annual reports and minutes</a> </li> </ul> </div> </div> </li> </ul> <ul class="header__column"> <li class="header__column-item js-header-second-level-item"> <a class="header-icon-link header-icon-link--desktop" href="/what-we-do/what-we-fund/"> <span class="header-icon-link__icon font-ico-people-in-hands"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">What we fund</span> </a> <button class="header-icon-link header-icon-link--mobile js-header-second-level-button" type="button" aria-controls="navigation-first-column-0" aria-expanded="false"> <span class="header-icon-link__icon font-ico-people-in-hands"></span> <span class="header-icon-link__text header-icon-link__text--mobile-chevron">What we fund</span> </button> <div class="header__sublevel-wrap js-header-second-level" id="navigation-first-column-0" data-is-open="false"> <div class="header__sublevel-holder"> <ul class="header__sublevel-list"> <li class="header__sublevel-first"> <a class="header-small-link" href="/what-we-do/what-we-fund/">What we fund</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/what-we-fund/funded-programmes-and-commissioning/">Funded programmes and commissioning</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/what-we-fund/live-funding-opportunities/">Live funding opportunities</a> </li> <li class="header__sublevel-item"> <a class="header-small-link" href="/what-we-do/what-we-fund/guidance-for-researchers/">Guidance for researchers</a> </li> </ul> </div> </div> </li> <li class="header__column-item"> <a class="header-icon-link" href="/what-we-do/events/"> <span class="header-icon-link__icon font-ico-people-chatting"></span> <span class="header-icon-link__text">Events</span> </a> </li> </ul> <ul class="header__column"> <li class="header__column-item"> <a class="header-icon-link" href="/what-we-do/news/"> <span class="header-icon-link__icon font-ico-message-bubble"></span> <span class="header-icon-link__text">News</span> </a> </li> <li class="header__column-item"> <a class="header-icon-link" href="/what-we-do/branding-logos/"> <span class="header-icon-link__icon font-ico-brands-and-logos"></span> <span class="header-icon-link__text">Branding & logos</span> </a> </li> </ul> </div> </div> </div> </li> </ul> <div class="header__support js-header-support"> <a class="header__bottom-link header__bottom-link--large-icon js-header-button js-support-tracking" data-value="Header" href="/tools-and-support/support-in-your-area/"> <span class="header__support-icon font-ico-group"></span> <span class="header__support-text--desktop">Find support in your area</span> <span class="header__support-text--mobile">Find support in your area</span> </a> <button class="header__bottom-link header__bottom-link--small-icon header__bottom-link--search-button js-header-button js-header-search-button" type="button"> <span class="sr-only"> Search</span> <span class="header__support-icon font-ico-search"></span> <span> Search</span> </button> </div> <form class="header__form js-header-form" action="/search"> <button class="header__clear-button js-header-close-search-button" type="button"> <span class="font-ico-cross"></span> <span class="sr-only">Close search.</span> </button> <label for="header-search" class="sr-only">Search GambleAware</label> <input class="header__search-input body-medium js-header-search-input" id="header-search" placeholder="Search GambleAware" type="text" name="term"> <button class="orange-icon-button orange-icon-button--large orange-icon-button js-header-form-btn btn--disabled" type="submit"> <span class="orange-icon-button__icon font-ico-search"></span> <span> Search</span> </button> </form> </div> </div> </div> </div> </div> </nav> </header> <section class="standard-banner bg-tangerine-10 js-banner-position" data-script="position"> <div class="wrap"> <div class="breadcrumbs"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="/" class="breadcrumbs__item-link">Home</a> </li> <li class="breadcrumbs__item"> <a href="/what-we-do/" class="breadcrumbs__item-link">What we do</a> </li> <li class="breadcrumbs__item breadcrumbs__item--active"> <a href="/what-we-do/our-strategy/" class="breadcrumbs__item-link">Our strategy</a> </li> </ul> </div> <div class="standard-banner__container"> <div class="standard-banner__content"> <h1 class="standard-banner__content-title h1">Our strategy</h1> <picture class="picture"> <img class="picture__img image" src="/media/hcipc01j/man-and-woman-sat-thinking.png?format=webp" alt="Decorative image."> </picture> <div class="standard-banner__content-text body-m rte"><p>Our strategy was published in 2021. It’s based on an understanding of the needs of the population, and informed by the evidence of what works, as well as the voices of people with lived experience.</p></div> </div> <div class="standard-banner__media"> <picture class="picture"> <img class="picture__img image" src="/media/hcipc01j/man-and-woman-sat-thinking.png?format=webp" alt="Decorative image."> </picture> </div> </div> </div> </section> <main class="main" data-itemsPerPage="0"> <div class="main__container" data-pageKey="0d242f40-462c-48e4-bec8-3b6fcaa264c3"> <section class="side-quotes js-anchor-list margin-extra-large" data-script="anchor-list"> <div class="wrap"> <div class="side-quotes__content-holder"> <div class="side-quotes__content"> <h2 class="side-quotes__heading h2">Our vision</h2> <div class="side-quotes__rte rte"> <p>We believe that we can support anyone experiencing gambling harms, no matter where they’re at in their journey. We’re hopeful that we can create a safer society free from gambling harms for everyone. </p> </div> </div> <div class="side-quotes__quote-wrap"> <div class="side-quotes__quote-holder"> <div class="side-quotes__quote rte"><h3><strong>Our vision is a society free from gambling harms.</strong></h3></div> </div> </div> </div> </div> </section> <section class="zig-zag-full-height margin-extra-large" > <div class="wrap"> <div class="zig-zag-full-height__container bg-grey-40"> <div class="zig-zag-full-height__copy"> <h2 class="zig-zag-full-height__copy-title h2">Our mission</h2> <div class="zig-zag-full-height__text rte"><p>Gambling is more prevalent than ever before.</p> <p>61% of adults in GB have gambled in the past year, with 2.5% of the population experiencing ‘problem gambling’. Gambling harms do not just impact the person who gambles. Our data shows that up to 9.2% might be experiencing ‘problem gambling’ or be negatively impacted by someone else’s gambling. This equates to 4.8 million people.</p> <p>Gambling companies are making more money each year than ever before, with around £15.1b made in Great Britain a year.</p> <p>We're working toward a future in which the NHS and other statutory bodies take the lead in commissioning prevention and treatment services, whilst continuing to receive support from the voluntary and private sectors.</p></div> <div class="zig-zag-full-height__image-wrap zig-zag-full-height__image-wrap--mobile"> <picture class="picture"> <img class="picture__img image" src="/media/21wpm3k4/sian-griffiths-medium.jpg?format=webp" alt="Decorative image."> </picture> </div> <div class="zig-zag-full-height__links"> <a class="cta cta--primary" href="/what-we-do/" target="_self" rel="noopener noreferrer" id="" > <span> Learn about what we do </span> <span class="icon-end icon font-ico-arrow-right"></span> </a> </div> </div> <div class="zig-zag-full-height__media zig-zag-full-height__media--desktop"> <div class="zig-zag-full-height__image-wrap"> <picture class="picture"> <img class="picture__img image" src="/media/21wpm3k4/sian-griffiths-medium.jpg?format=webp" alt="Decorative image."> </picture> </div> </div> </div> </div> </section><section class="zig-zag margin-extra-large" > <div class="wrap"> <div class="zig-zag__container"> <div class="zig-zag__item zig-zag__item--reverse bg-grey"> <div class="zig-zag__content"> <h2 class="zig-zag__content-title h2">Our strategic plan</h2> <div class="rte body-m"><p>Despite a year of uncertainty following the delays to the publication of the <a rel="noopener" href="https://www.gov.uk/government/consultations/consultation-on-the-statutory-levy-on-gambling-operators/consultation-on-the-structure-distribution-and-governance-of-the-statutory-levy-on-gambling-operators" target="_blank">government’s response to the gambling statutory levy consultation</a>, and the absence of a National Gambling Harms Strategy, our strategic vision of a society where people are safe from gambling harm continues to anchor our work as an organisation.</p> <p>This vision is based on a collaborative approach, which acknowledges the many other organisations, networks and individuals, including those who have lived experience of gambling harms, that have a key role to play across the system, or that have potential to do so in the future.</p> <p>Recognising the changing context that we are operating in, later in 2024 we will publish a new Strategic Plan for the period October 2024 to March 2026 aligned to our strategic vision.</p></div> </div> <div class="zig-zag__media"> <h2 class="zig-zag__media-title h2">Our strategic plan</h2> <div class="zig-zag__image-wrap" data-script="modal"> <picture class="picture"> <img class="picture__img image" src="/media/kgefwjgw/gambleaware-candid-office-medium.jpg?format=webp" alt="Decorative image."> </picture> </div> </div> </div> </div> </div> </section><section class="margin-large" data-script="table"> <div class="wrap wrap--narrow"> <div class="rte"> <h3><span class="color-tangerine">How we’re achieving it</span></h3> <p>Our Strategic Framework was developed in 2023. It sets out the five key outcomes that we are seeking to achieve, reflecting a coordinated whole system approach, while keeping a focus on individual need and acknowledging the impact of gambling harms on families, communities and society.</p> <p>The Strategic Framework was developed with the involvement of our <a href="/what-we-do/how-we-are-governed/our-people/" title="Our people">Board of Trustees</a>, our Lived Experience Council and our commissioning teams.</p> <p>In line with our strategy, the Strategic Framework recognises that we cannot treat our way out of the harm caused by gambling and accordingly reducing gambling harms at a societal level requires a prevention approach. We enact this by deploying primary, secondary and tertiary interventions to prevent or reduce harm:</p> </div> </div> </section> <section class="card-list margin-large" > <div class="wrap"> <div class="card-list__container"> <div class="card bg-tangerine-25"> <h3 class="card-title h3">Primary prevention </h3> <div class="card-text rte"><p>Interventions such as national public health campaigns and education.</p></div> </div> <div class="card bg-tangerine-10"> <h3 class="card-title h3">Secondary prevention</h3> <div class="card-text rte"><p>Interventions such as workforce training, debt advice services, Tier 1 interventions which provide information and advice such as the helpline, Tier 2 treatment which includes screening and referral to specialist treatments, extended brief interventions, triage and aftercare.</p></div> </div> <div class="card bg-tangerine-25"> <h3 class="card-title h3">Tertiary prevention</h3> <div class="card-text rte"><p>Tier 3 treatment which is structured, psychosocial treatment delivered on a community-based, outpatient basis, and Tier 4 which is residential treatment.</p></div> </div> </div> </div> </section><section class="zig-zag margin-extra-large" > <div class="wrap"> <div class="zig-zag__container"> <div class="zig-zag__item zig-zag__item--reverse bg-grey"> <div class="zig-zag__content"> <h2 class="zig-zag__content-title h2">Our outcomes</h2> <div class="rte body-m"><p>We have identified five long-term outcomes that we believe will collectively lead to a society safe from gambling harm. These are:</p> <ul> <li style="font-weight: bold;"><strong>Increase awareness and understanding of gambling harms</strong></li> <li style="font-weight: bold;"><strong>Prevent harm in at risk groups</strong></li> <li style="font-weight: bold;"><strong>Prevent escalation of gambling harm</strong></li> <li style="font-weight: bold;"><strong>Broad range of appropriate services</strong></li> <li style="font-weight: bold;"><strong>Reduce legacy of gambling harms</strong></li> </ul> <p>You can find out more about our outcomes in our Annual Report.</p></div> <a class="cta cta--primary" href="/media/q4bjkqtd/gambleaware-2023-annual-report.pdf" target="_self" rel="noopener noreferrer" id="" > <span> Read our 2023 Annual Report </span> <span class="icon-end icon font-ico-arrow-right"></span> </a> </div> <div class="zig-zag__media"> <h2 class="zig-zag__media-title h2">Our outcomes</h2> <div class="zig-zag__image-wrap" data-script="modal"> <picture class="picture"> <img class="picture__img image" src="/media/w5hga4cq/gambleaware-11th-annual-conference-2023-web-res-medium.jpg?format=webp" alt="Decorative image."> </picture> </div> </div> </div> </div> </div> </section><section class="related-content" > <div class="wrap"> <h2 class="related-content-title h2">Related content</h2> <div class="related-content__container"> <div class="related-content__item"> <a class="related-content-link h4" href="/our-research/our-research-strategy/" target=_self rel="noopener noreferrer" > <span> Our research strategy </span> <span class="icon-end icon font-ico-circle-arrow-right"></span> </a> </div> <div class="related-content__item"> <a class="related-content-link h4" href="/about-us/" target=_self rel="noopener noreferrer" > <span> About us </span> <span class="icon-end icon font-ico-circle-arrow-right"></span> </a> </div> </div> </div> </section> </div> <div class="gleap js-gealp" data-script="gleap"> <div class="wrap"> <div class="gleap__container"> <div class="gleap-title h3">Is this page useful?</div> <div class="gleap__controls"> <div><b class="btn btn--inverted js-gleap-button" data-answer='Yes'>Yes</b> </div> <div><b class="btn btn--inverted js-gleap-button" data-answer='No'>No</b> </div> </div> <div><b class="btn btn--secondary js-gleap-button" data-answer='Report a problem'>Report a problem with this page</b> </div> </div> </div> </div> <section class="contact-banner" > <div class="wrap"> <div class="contact-banner__container"> <div class="contact-banner__column"> <div class="contact-banner__logo-container"> <img class="contact-banner__logo" src="/media/3wslw2i4/gamble-aware-logo.svg" alt="" /> <img class="contact-banner__logo contact-banner__logo--second" src="/media/pusbbkde/contact-logo.svg" alt="" /> </div> <h2 class="contact-banner__title h2">However you’re feeling right now, we’re here to help.</h2> </div> <div class="contact-banner__column"> <div class="contact-banner__subcolumn"> <div class="rte"><p>The <a href="/tools-and-support/national-gambling-support-network/" title="The National Gambling Support Network">National Gambling Support Network</a> helps people struggling with gambling, and people who are worried about someone else’s gambling.</p> <p>Call or chat online to an advisor, and speak one-to-one for confidential advice, information and support.</p> <p><span class="body-small">Delivered by <a rel="noopener" href="https://www.gamcare.org.uk/" target="_blank" title="GamCare">GamCare</a></span></p> <p><span class="body-small">24 hours a day • 7 days a week • UK only</span></p></div> </div> <div class="contact-banner__subcolumn"> <a class="cta cta--tangerine-50 js-support-tracking" data-value="Footer" href="/tools-and-support/support-in-your-area/" target="_self" rel="noopener noreferrer" id=""> <span class="icon-start icon font-ico-group"></span> <span> Find support in your area </span> </a> <button type="button" class="cta cta--primary cta--chatbot js-modal-chatbot-open js-tracking-livechat" data-value="Footer"><span class="icon font-ico-chat"></span><span>Live chat</span></button> <div class="modal js-modal-chatbot js-modal-chatbot-default" aria-expanded="false" > <div class="wrap"> <div class="modal__container" data-script="figure"> <div class="chatbot js-service-modal-container"> <button class="chatbot-button btn-close js-modal-chatbot-close"> <span class="sr-only">Close Chat Modal</span> <span>Close</span> <span class="icon font-ico-close"></span> </button> <h3 class="chatbot-title h3">Chat with an adviser</h3> <div class="chatbot__description rte body-s" ><p>The National Gambling Helpline’s live chat is free and confidential. If you’re ready to talk, the team are here to listen, 24 hours a day, every day of the year.</p></div> <div class="chatbot__form"> <iframe title="GamCare Chatbot" src=https://app.five9.eu/consoles/ChatConsole/index.html?title=Gamcare%20Chat&tenant=GamCare-%20(thru%20babble)&profiles=GambleAware&showProfiles=true&autostart=true&theme=https%3A%2F%2Fstage-gambleaware.uksouth01.umbraco.io%2Fcss%2Fstyle.min.css%3Fv%3D638671766815059399&surveyOptions=%7B%22showComment%22%3Atrue%2C%22requireComment%22%3Afalse%7D&fields=%7B%22name%22%3A%7B%22value%22%3A%22%22%2C%22show%22%3Atrue%2C%22label%22%3A%22Name%22%7D%2C%22email%22%3A%7B%22value%22%3A%22%22%2C%22show%22%3Atrue%2C%22label%22%3A%22Email%22%7D%2C%22Question%22%3A%7B%22value%22%3A%22%22%2C%22show%22%3Afalse%2C%22label%22%3A%22Question%22%2C%22required%22%3Afalse%7D%2C%22UserLocale%22%3A%7B%22value%22%3A%22en%22%2C%22show%22%3Afalse%7D%7D&playSoundOnMessage=true&allowCustomerToControlSoundPlay=false&showEmailButton=true&useBusinessHours=false&showPrintButton=false&allowUsabilityMenu=false&enableCallback=false&callbackList=&allowRequestLiveAgent=false></iframe> </div> <div class="chatbot__caption rte"> <p>The live chat is delivered by GamCare and only available to people in England, Scotland and Wales. If you’d prefer to speak to an adviser over the phone, call <span class="phone-number"><a href="tel:08088020133">0808 8020 133</a></span> For information on <a href="tel:08088020133" title="0808 8020 133"></a>how GamCare collect and process data, read the <a rel="noopener" href="https://www.gamcare.org.uk/privacy/privacy-support-and-treatment-services/" target="_blank">GamCare privacy policy.</a></p> </div> </div> </div> </div> </div> <a class="cta cta--primary cta--phone-number js-tracking-telephone" data-value="Footer" href="tel:08088020133"> <span class="font-ico-phone icon"></span> <span>Call 0808 8020 133</span> </a> </div> </div> </div> </div> </section> </main> <footer class="footer"> <div class="wrap"> <ul class="footer__nav"> <li class="footer__nav-item"> <a class="link body-s" href="/terms-and-conditions/" target="_self" rel="noopener noreferrer" >Terms and conditions</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/policies/" target="_self" rel="noopener noreferrer" >Policies</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/join-our-team/" target="_self" rel="noopener noreferrer" >Join our team</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/what-we-do/branding-logos/" target="_self" rel="noopener noreferrer" >Branding and logos</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/donate/" target="_self" rel="noopener noreferrer" >Donate</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/about-us/" target="_self" rel="noopener noreferrer" >About us</a> </li> <li class="footer__nav-item"> <a class="link body-s" href="/contact-us/" target="_self" rel="noopener noreferrer" >Contact us</a> </li> </ul> <div class="footer__bottom"> <span class="footer__copyright body-s">Copyright 2024 GambleAware®</span> <div class="footer__socials"> <a class="footer__social footer__social--x" href=https://x.com/gambleawaregb?t=0VxH5ZGDq50vzhksa59y5Q&s=09 target="_blank" rel="noopener noreferrer" > <span class="sr-only">x</span> </a> <a class="footer__social footer__social--facebook" href=https://www.facebook.com/@gambleawaregb/ target="_blank" rel="noopener noreferrer" > <span class="sr-only">facebook</span> </a> <a class="footer__social footer__social--instagram" href=https://www.instagram.com/gambleawaregb?igsh=NHB1aGxmcXJlNDVq target="_blank" rel="noopener noreferrer" > <span class="sr-only">instagram</span> </a> </div> </div> </div> </footer> </body> </html><input type="hidden" value="/umbraco/api/filters/getArticles" id="filtersEndpoint">

CINXE.COM

Our Strategy - GambleAware