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Foundry : Intent Data - Identify and Engage Buyers at Scale
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mobile-menu experience-nav"><span class="accent olive">Select an experience</span><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111163"><a href="https://foundryco.com/jp/" class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div><!-- .inner-right --> </div><!-- .inner-masthead --> </header><!-- #masthead --> <main id="primary" class="site-main"> <article id="post-102082" class="post-102082 page type-page status-publish hentry"> <div class="entry-content"> <style> </style> <div id="pixel-grid-block_41800984a6cf45f32ec2235a28b44fe7" class="pixel-entry custom-block contain right " style="background-color:#003e51; color:#ffffff;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img fetchpriority="high" decoding="async" width="640" height="424" src="https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?w=640" class="attachment-large size-large" alt="intent-data-header" srcset="https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png 1026w, https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?resize=300,199 300w, https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?resize=768,509 768w, https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?resize=1024,679 1024w, https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2022/10/lp-hero-02-1.png?resize=75,50 75w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h6><span style="font-weight: 400;">Intent Data</span></h6> <h1>Target, engage, and convert with intent</h1> <p><span style="font-weight: 400;">Multiple intent sources combine to capture buying behavior where it happens – giving you the power to take action.</span></p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> #sticky-cta-block_53e292ba0cd64b8dee02cc0952163c3c .sticky-link a {color:#000000;border:1px solid #000000;} #sticky-cta-block_53e292ba0cd64b8dee02cc0952163c3c .sticky-link a:hover {color:#fff;border:1px solid #000;} </style> <div id="sticky-start"> <section id="sticky-cta-block_53e292ba0cd64b8dee02cc0952163c3c" class="sticky-cta custom-block show-for-medium" style="background:#ffb81c;color:#000000;"> <div class="block-inner sticky-cta-inner"> Ready to identify and engage buyers where they are? <div class="sticky-link"> <a href="https://foundryco.com/our-solutions/foundry-intent-demo/" target="_self">Book a demo</a> </div> </div><!-- .block-inner --> </section><!-- .the-cta --> </div> <style> </style> <div id="pixel-grid-block_e00743585c39246999f433411c34949d" class="pixel-entry custom-block contain left " style="background-color:#f0f1ea; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img decoding="async" width="640" height="334" src="https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?w=640" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png 2049w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=300,157 300w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=768,401 768w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=1024,535 1024w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=1536,802 1536w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=1400,731 1400w, https://foundryco.com/wp-content/uploads/2023/07/capture-02@2x-e1689288442677.png?resize=96,50 96w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h3>Capture and layer intent signals from diverse buying channels</h3> <p>Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> #three-up-block_5ed8255c6815c1eaa2149d85e7608fb4 .itemup-cta a {color:#000000;} #three-up-block_5ed8255c6815c1eaa2149d85e7608fb4 .itemup-cta a:hover {opacity:.9;} </style> <section id="three-up-block_5ed8255c6815c1eaa2149d85e7608fb4" class="three-up custom-block" style="background:#f0f1ea;color:#000000;"> <div class="block-inner"> <div class="grid-x grid-margin-x"> <div class="small-12 no-secondary cell"> <h2 style="text-align: center;">Intent signals where they happen</h2> </div> </div> <div class="grid-x grid-margin-x table-it"> <div class="small-12 medium-6 large-4 cell style-2 padded no-cta"> <div class="itemup-bg" style="background:#ffffff;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">Your website visitors</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <section id="three-up-block_632b7d63217df"> <div> <div> <div> <div> <p><span lang="EN-US" data-usefontface="false" data-contrast="none">Identify and monitor buying behavior from active </span><span lang="EN-US" data-usefontface="false" data-contrast="none">accounts on your website</span></p> </div> </div> </div> </div> </section> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-2 padded no-cta"> <div class="itemup-bg" style="background:#ffffff;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">Foundry’s proprietary data</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <div> <div> <p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":0,"335562768":4,"335562769":0}">Engagement with our digital content, content syndication programs, and events</p> </div> </div> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-2 padded no-cta"> <div class="itemup-bg" style="background:#ffffff;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">Public web</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p><span lang="EN-US" data-usefontface="false" data-contrast="none">Conversational signals across social, </span><span lang="EN-US" data-usefontface="false" data-contrast="none">blogs, job boards, and beyond for 5+ million </span><span lang="EN-US" data-usefontface="false" data-contrast="none">companies</span></p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section><!-- .the-cta --> <style> #three-up-block_57e3b5e389453af5757995bd5c749cbd .itemup-cta a {color:#000000;} #three-up-block_57e3b5e389453af5757995bd5c749cbd .itemup-cta a:hover {opacity:.9;} </style> <section id="three-up-block_57e3b5e389453af5757995bd5c749cbd" class="three-up custom-block" style="background:#f0f1ea;color:#000000;"> <div class="block-inner"> <div class="grid-x grid-margin-x"> <div class="small-12 no-secondary cell"> <h2 style="text-align: center;">A look at our intent data</h2> </div> </div> <div class="grid-x grid-margin-x table-it"> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">80M+</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>Intent signals captured per week</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">150M+</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>Audience members means you can confidently reach buyers at scale</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">7,600+</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#ffb81c;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>Targeting dimensions — including intent, persona, and firmographic points — ensure your reach has relevance</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section><!-- .the-cta --> <section class="background-wrap" style="background:inherit;color:#000000;"> <header id="page-header-block_7eb7730da52d5717a26e9371251a868f" class="page-header custom-block "> <div class="wrapper"> <h3 style="text-align: center">Take immediate action on in-market buyers</h3> <p style="text-align: center">Activate Foundry intent data with intent-driven campaigns and tools designed to amplify the impact of intent and drive revenue hands-free.</p> </div> </header> </section> <style> #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .itemup-cta a {color:#000000;} #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .itemup-cta a:hover {opacity:.9;} #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .a11y-cta a {color:#000000;} #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .a11y-cta {border:2px solid #000000;} #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .a11y-cta:hover {border:2px solid #000;} #three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727 .a11y-cta:hover a {color:#fff;} </style> <section id="three-up-block_cf47710ae2b5a35a4b3fd1b9cb773727" class="three-up custom-block" style="background:#ffffff;color:#000000;"> <div class="block-inner"> <div class="grid-x grid-margin-x"> <div class="small-12 no-secondary cell"> </div> </div> <div class="grid-x grid-margin-x table-it"> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">Intent-based ad targeting</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <div class="itemup-content"> <p>Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further.</p> </div> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/our-solutions/advertising/" target="_self">Explore ads <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">Intent-based leads</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion.</p> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/our-solutions/demand-gen-solutions/" target="_self">Explore demand gen <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> <div style="margin: 20px auto; width: fit-content"> <h5 style="text-align: center"><p style="text-align: center;">Empower sales and marketing and align teams with insight into what their buyers care about.</p></h5> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/our-solutions/foundry-intent-demo/" target=""> Book a demo <span class="screen-reader-text">External link</span> </a> </div> </div> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section><!-- .the-cta --> <style> </style> <div id="pixel-grid-block_9319317ede681ee1ccb0247a631c2a85" class="pixel-entry custom-block contain right " style="background-color:#003e51; color:#ffffff;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img decoding="async" width="640" height="424" src="https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png?w=640" class="attachment-large size-large" alt="intent ad targeting" srcset="https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png 1024w, https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png?resize=300,199 300w, https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png?resize=768,509 768w, https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/05/Display-ads_screenshots_dark.png?resize=76,50 76w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h6><span style="font-weight: 400;">Research</span></h6> <h2>Intent targeting increases campaign efficiency by 2.5x</h2> <p>Peer-reviewed research from Foundry examines the impact of intent targeting in advertising and demonstrates how marketers can achieve stronger results with greater efficiency. Learn more about our findings in this blog.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> <div class="pixgrid-link"> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/research-increase-ad-performance-by-2-5x-with-intent-based-targeting/" target=""> Explore the insights <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <section id="logo-garden-block_40dfdeac3753eae7e5d82c96d12a9a40" class="logo-garden custom-block" style="background:;"> <div class="block-inner"> <div class="garden-intro"> <h3>Integrate with intent</h3> <h5><span style="font-weight: 400;">Connect to the critical platforms your team uses everyday to segment and activate based on dynamic buying behavior.</span></h5> <p><!-- wp:acf/logo-garden {"name":"acf/logo-garden","data":{"field_620bf4ac59da1":"","field_633af088265d0":"","field_6335a02e1218b":"four","field_6308a4da5efef":"","field_6408cca4d4230":{"title":"","url":"","target":""},"field_6308a4ea5eff0":{"row-0":{"field_6308a5095eff1":"98366","field_6308a51d5eff2":{"title":"","url":"","target":""}},"649f1da2b3c26":{"field_6308a5095eff1":"101235","field_6308a51d5eff2":{"title":"","url":"","target":""}},"649f1fa4b3c28":{"field_6308a5095eff1":"101232","field_6308a51d5eff2":{"title":"","url":"","target":""}},"649f200eb3c29":{"field_6308a5095eff1":"101234","field_6308a51d5eff2":{"title":"","url":"","target":""}}}},"mode":"edit"} /--></p> </div> <div class="garden-grid"> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="" aria-label="" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/03/salesforce-logo.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="" aria-label="" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/07/HubSpot-Logo-e1688150014497.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="" aria-label="" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/07/Dynamics-365-logo-e1688149973818.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="sugarcrm-logo" aria-label="sugarcrm-logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/07/sugarcrm-blk-logo-e1688150052523.webp)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="google-logo" aria-label="google-logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/03/580b57fcd9996e24bc43c51f.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="" aria-label="" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/03/Adobe_Corporate_Logo.png)"></div> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section> <style> </style> <div id="pixel-grid-block_15281721b152c5e8d168356054acc9bc" class="pixel-entry custom-block contain left " style="background-color:#f0f1ea; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img loading="lazy" decoding="async" width="640" height="387" src="https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png?w=640" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png 1024w, https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png?resize=300,181 300w, https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png?resize=768,464 768w, https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/07/foundry_integrations-page-e1689347693687.png?resize=83,50 83w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h3>Discover the companies visiting your website</h3> <p><span lang="EN-US" data-usefontface="false" data-contrast="none">Identify high-value website visitors and monitor buying behavior </span>in your analytics platform.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <section id="logo-garden-block_8b772d073f077db189c058b01b624dc7" class="logo-garden custom-block" style="background:;"> <div class="block-inner"> <div class="garden-intro"> <h3>Trusted by brands around the world</h3> </div> <div class="garden-grid"> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="merkle logo" aria-label="merkle logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/merkle-logo.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="cisco logo" aria-label="cisco logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/cisco-logo.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="chargebee logo" aria-label="chargebee logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/chargebee-logo.svg)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="Logo Apollo" aria-label="Logo Apollo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/Logo_Apollo.svg)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="tipalti logo" aria-label="tipalti logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/tipalti-logo.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="nextgen logo" aria-label="nextgen logo" style="background-image:url(https://foundryco.com/wp-content/uploads/2022/11/nextgen-logo.png)"></div> </div><!-- END .cell style --> <div class="garden-cell size-four"> <div class="garden-logo" role="img" alt="" aria-label="" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/07/1200px-Avaya_Logo.svg-1.png)"></div> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section> <style> </style> <div id="pixel-grid-block_2640213cd09fdf27857052915d21c381" class="pixel-entry custom-block contain right " style="background-color:#f0f1ea; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img loading="lazy" decoding="async" width="640" height="261" src="https://foundryco.com/wp-content/uploads/2023/07/C-WS_G2-badges-summer2023-1-e1689203148284.gif?w=640" class="attachment-large size-large" alt="G2-badges-summer2023" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h2>We help our customers succeed</h2> <p><a href="https://www.g2.com/products/foundry-intent/reviews">Read our G2 reviews</a> to see why Foundry Intent is consistently named a market leader in Buyer Intent Data Providers.</p> <div class="medal-card__actions medal-card__actions--stacked"> <div class="d-f"> <div class="d-f ai-c jc-c"></div> </div> </div> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> #three-up-block_b76d1a11ebb9edc3df3d48cd32a55b3e .itemup-cta a {color:#000000;} #three-up-block_b76d1a11ebb9edc3df3d48cd32a55b3e .itemup-cta a:hover {opacity:.9;} </style> <section id="three-up-block_b76d1a11ebb9edc3df3d48cd32a55b3e" class="three-up custom-block" style="background:;color:#000000;"> <div class="block-inner"> <div class="grid-x grid-margin-x"> <div class="small-12 no-secondary cell"> <h3 style="text-align: center;">Resources</h3> </div> </div> <div class="grid-x grid-margin-x table-it"> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">The Buyer’s Journey Report</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>Much of the buyer’s journey happens behind closed doors. We’ll show you how to identify in-market buying behavior and leverage it to ensure you stay top-of-mind.</p> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/the-buyers-journey-report/" target="_self">Learn more <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">How to optimize your ABM strategy with intent data</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <div class="itemup-content"> <div> <p>Intent data can be a little intimidating. Learn how to implement intent data and use it to create effective account-based marketing campaigns.</p> </div> </div> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/ebook-how-to-optimize-your-abm-strategy-with-intent-data/" target="_self">Learn more <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">ABM and Intent Benchmarking Study</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <div class="itemup-content"> <p>As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.</p> </div> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/tools-for-marketers/white-paper-abm-benchmarking-study/" target="_self">Learn more <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> <div class="small-12 medium-6 large-6 cell style-2 padded has-cta"> <div class="itemup-bg" style="background:#f5fafd;"></div><!-- END .itemup-bg --> <h3 class="itemup-title">What is intent data?</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#003e51;"></div><!-- END .itemup-line --> <div class="itemup-content"> <div class="itemup-content"> <p>Just getting started with intent data? Here’s everything you need to know about the various forms of intent, how it’s collected, and how sales and marketing teams use it.</p> </div> </div><!-- END .itemup-content --> <div class="itemup-cta"> <a href="https://foundryco.com/our-solutions/what-is-intent-data/" target="_self">Learn more <i style="color:#003e51;" class="fa-light fa-arrow-right-long"></i></a> </div> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section><!-- .the-cta --> <section id="the-accordion-block_6953dea042a816acf8d291a7572370de" class="the-accordion custom-block" style="background-color: " itemscope itemtype="https://schema.org/FAQPage"> <div class="block-inner"> <h2 class="faq-title">Frequently asked questions</h2> <ul class="accordion" data-accordion data-allow-all-closed="true" itemscope itemprop="mainEntity"> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">How do we collect intent?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p><span style="font-weight: 400;">Our intent data is collected from your website, social media interactions, engagements across the public web, research signals on global content, and Foundry’s proprietary audiences from our publishing network, events data, and branded conversations with real people.</span></p> </div> </li> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">I already use intent data. How is this different?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p>We’re looking at intent differently, because buying doesn’t happen in one place. Most other vendors are only showing you intent signals from one place, like reading content. Foundry Intent is looking for buying signals on your website, the public web, our owned networks, and beyond for a more comprehensive view of who’s in-market and how. Then, we match intent signals with buyers and buying committees showing propensity to buy and send it your way, with their associated activity for immediate and personalized activation.</p> </div> </li> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">What’s the pricing for Foundry intent-driven programs?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p>Pricing and packaging is dependent on data volume and use case. <a href="https://foundryco.com/our-solutions/foundry-intent-demo/">Contact us</a> to learn more.</p> </div> </li> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">I’m already a Foundry customer, how can Foundry Intent help?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p>We’re here to help you scale revenue faster. Convert intent data with advertising, lead generation, ABM, and more from Foundry. If you want to learn more, email your account manager.</p> </div> </li> </ul> </div><!-- .block-inner --> </section><!-- .the-cta --> <!-- CHECK FOR STYLES FIRST --> <div id="sticky-stop" class="fw-cta custom-block light" style="background-color:#ffb81c;color:#000000;"> <div class="fwcta-max"> <!-- SINGLE VERTICAL COLUMN WITH TITLE, TAGLINE, IMAGE, CTA. TITLE & CTA CENTERED --> <!-- GENERIC FALLBACK FOR SIMPLE NEW OR EXISTING CTAS --> <h3 style="text-align: center;">Start identifying your in-market buyers</h3> <div class="fwcta-link text-center"> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://foundryco.com/our-solutions/foundry-intent-demo/" target=""> Get started <span class="screen-reader-text">External link</span> </a> </div> </div> <!-- FOOTNOTE IS OPTIONAL AND INSIDE THE CONTAINER --> </div><!-- fwcta-max --> </div><!-- fw-cta --> </div><!-- .entry-content --> </article><!-- #post-102082 --> </main><!-- #main --> <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer grid-x"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu cell"><li id="menu-item-95079" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95079"><a href="https://foundryco.com/our-brands/" 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