CINXE.COM
In-depth | PRWeek
<!DOCTYPE html> <!--[if lt IE 7]> <html prefix="og: http://ogp.me/ns#" class="no-js ie6 lte9 lte8 lte7" lang="en"> <![endif]--> <!--[if IE 7]> <html prefix="og: http://ogp.me/ns#" class="no-js ie7 lte9 lte8 lte7" lang="en"> <![endif]--> <!--[if IE 8]> <html prefix="og: http://ogp.me/ns#" class="no-js ie8 lte9 lte9 lte8" lang="en"> <![endif]--> <!--[if IE 9]> <html prefix="og: http://ogp.me/ns#" class="no-js ie9 lte9" lang="en"> <![endif]--> <!--[if IE 10]> <html prefix="og: http://ogp.me/ns#" class="no-js ie10 lte10" lang="en"> <![endif]--> <!--[if gt IE 10]> <html prefix="og: http://ogp.me/ns#" class="no-js" lang="en"> <![endif]--> <!--[if !IE]><!--><html prefix="og: http://ogp.me/ns#" class="no-js us-layout" lang="en"><!--<![endif]--> <head> <meta charset="utf-8" /> <meta name="ROBOTS" content="noarchive" /> <script>var enableCMP = true;</script> <!-- OneTrust Cookies Consent Notice start --> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="3a3140ae-5943-4aee-b842-da79e31c2986"></script> <script type="text/javascript"> function OptanonWrapper() { } </script> <!-- OneTrust Cookies Consent Notice end --> <title>In-depth | PRWeek</title> <meta name="description" content="Reports, profiles, surveys, and features from PRWeek, the leading source of information about PR and communications trends"/> <link rel="canonical" href="https://www.prweek.com/us/indepth"/> <meta name="HandheldFriendly" content="True"> <meta name="MobileOptimized" content="320"> <link rel="dns-prefetch" href="//static.prweek.com" /> <link rel="dns-prefetch" href="//ajax.googleapis.com" /> <link rel="dns-prefetch" href="//cached.imagescaler.hbpl.co.uk" /> <link rel="dns-prefetch" href="//cached.offlinehbpl.hbpl.co.uk" /> <link rel="preconnect" href="//static.prweek.com" /> <link rel="preconnect" href="//ajax.googleapis.com" /> <link rel="preconnect" href="//cached.imagescaler.hbpl.co.uk" /> <link rel="preconnect" href="//cached.offlinehbpl.hbpl.co.uk" /> <meta name="viewport" content="width=device-width, initial-scale=1.0 shrink-to-fit=no" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/img/safari-pinned-tab.svg" color="#FFFFFF"> <link rel="manifest" href="/site.webmanifest"> <meta name="msapplication-TileColor" content="#ffffff"> <meta name="theme-color" content="#ffffff"> <meta name="com.silverpop.brandeddomains" content="www.pages05.net,awards.prweekus.com,prweek.com,prweekus.com,talent.prweekus.com,thehubcomms.com" /> <link rel="stylesheet" type="text/css" href="https://static.prweek.com/css/min/_Layout_Universal_PRLayoutMediaProvider_5F1EA1BDCF28F81FFECB9D2B6032BE02.css" /> <!--[if IE]> <link rel="stylesheet" type="text/css" href="/css/min/_IE_CE2547C10EB8E3F5769A5A379829AB95.css" /> <![endif]--> <script type="text/javascript" charset="utf-8"> var ContentInfo = { Site:{"Domain":"prweek.com","SiteFormat":"responsive"}, Magazine:{"JournalCode":"PRG","Url":"https://www.prweek.com/","PublisherName":"PR Week Global 2014","PublisherLogoHeight":0,"PublisherLogoWidth":0,"SiteCatalystSitePrefix":"PRG","GoogleAnalyticsMainAccountCode":"UA-1290429-51"}, PageInfo:{"PageName":"prg:us:indepth:home","DartZoneName":"/page/us/indepth","DartHostName":"prw.main","PageUrl":"us/indepth","TemplateName":"Template 1","ContentInfoType":3}, Region:"us" } </script> <script type="text/javascript" charset="utf-8"> window.dataLayer = window.dataLayer || []; window.dataLayer.push(ContentInfo); </script> <!-- Google Tag Manager --> <script> (function (w, d, s, l, i) {w[l] = w[l] || []; w[l].push({'gtm.start': new Date().getTime(), event: 'gtm.js'}); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl + '>m_auth=EBwdIIPtBycSVPp-wdEm7g>m_preview=env-2>m_cookies_win=x'; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-5C8T9F4');</script> <!-- End Google Tag Manager --> <script type="text/javascript" src="https://static.prweek.com/js/min/modernizr_F645DB2D08433AFE645D1319A4217EEF.js"></script> <script src="//ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js" type="text/javascript"></script> <!--[if (gte IE 6)&(lte IE 8)]> <script type="text/javascript" src="/_hbi_ui/basesitenet/js/libs/selectivizr-min.js"></script> <script type="text/javascript" src="/_hbi_ui/basesitenet/js/libs/respond.min.js"></script> <![endif]--> <!--[if (IE 7)]> <script type="text/javascript" src="/js/ie7.js"></script> <![endif]--> <script> var netlineconfig = { "DataApi": 'https://www.prweek.com/AuthorizeApi/GetAccessTokenAzureUrlForV2', "DataApiSearch": 'https://hbmdataapiv2.hbpl.co.uk/api/v1/netlinefeed/Publication/Search', "NetlineBrandName": 'PRWeek', } var contentApiConfig = { 'HbiContentApi': 'https://hbmcontentapiv2.hbpl.co.uk/', 'GetTagsByTagId': '', 'EnableHbmContentApiV2': true, 'UrlForV2Token': 'https://www.prweek.com/AuthorizeApi/GetAccessTokenAzureUrlForV2' } </script> </head> <body> <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5C8T9F4" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <!-- End Google Tag Manager (noscript) --> <div id="outerWrap"> <div class="a11y"> <ul> <li><a href="#main" accesskey="s">Skip to Content</a></li> <li><a href="#responsiveNavigation" accesskey="1">Skip to Main Navigation</a></li> <li><a href="#topNav" accesskey="3">Skip to Information Links</a></li> <li><a href="#topSearchForm" accesskey="4">Skip to Site Search</a></li> <li><a href="#mainFooter" accesskey="5">Skip to Footer</a></li> <li><a href="/accessibility" accesskey="6">Skip to Accessibility Information</a></li> <li><a href="/" accesskey="h">Home Page</a></li> </ul> </div> <div id="container" class="page-main-content-tracked us"> <div id="wrap" class="clearfix"> <header id="masthead" class="topHeader topHeaderV2"> <div id="commercialTop"> <div id="t101Ad" class="commercialSlot" data-location-code="T" data-sizes="970x90|970x250|728x90"></div> </div> <div id="sl701Ad" class="commercialSlot" data-location-code="SL" data-sizes="288x900"></div> <div id="sr702Ad" class="commercialSlot" data-location-code="SR" data-sizes="288x901"></div> <div id="headerWrap" class="inner "> <h2 class="a11y">Information Links</h2> <nav id="topNav" aria-label="Account Actions"> <div class="brandSwitchingBar brandSwitchingBarUS"> <div class="brandSwitchingBar__inner"> <h3>HAYMARKET MARKETING COMMUNICATIONS:</h3> <div id="siteRegion"> <label class="regionLabel">PRWEEK us</label> <ul> <li><span class=selected>PRWEEK US</span></li><li><a href='/uk'>PRWEEK UK</a></li><li><a href='/middleeast'>PRWEEK Middle East</a></li> </ul> </div> <ul class="brandSwitchingBar__nav"> <li class="cms "> <a href="/us" title="PRWeek" >PRWeek</a> </li> <li class="cms "> <a href="https://www.campaignlive.com/" title="Campaign US" >Campaign US</a> </li> <li class="cms "> <a href="https://www.mmm-online.com/" title="MM+M" >MM+M</a> </li> </ul> </div> </div> <ul id="accountActions"> <li id="subscribe"><a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=HEAD23" title="30-Day Trial">30-Day Trial</a></li> <li id="signInOut" class=""> <a href="/login?returnUrl=https://www.prweek.com/us/indepth" title="Sign in" class="nav__link">Sign in</a> </li> <li id="register" class="register"> <a href="https://www.prweek.com/register/?returnUrl=https://www.prweek.com/us/indepth" title="Register" class="nav__link">Register</a> </li> <li id="bulletins" class="nav__item"> <a href="/us/email-bulletins" title="Newsletters" class="nav__link">Newsletters</a> </li> </ul> </nav> <div class="column"> <div id="title" class="mainNavLogo"> <figure> <a href="https://www.prweek.com/"> <h2> <span>PR Week Global</span> </h2> </a> </figure> </div> </div> <div id="navContainer"> <div id="mobNavIcons"> <ul> <li id="mobSearchButton"><a href="#">Search</a></li> <li id="mobNavToggle"><a href="#nav">Menu</a></li> </ul> </div> <div id="responsiveNavigation"> <div class="responsiveMainNavLogo"> <div class="inner"> <div id="mobNavHeader"> <a id="mobNavLogo" href="/" class="cssLogoinr"></a> <a id="mobNavButton" href="#">Menu</a> <div class="brandSwitchingBar brandSwitchingBarUS"> <div class="brandSwitchingBar__inner"> <h3>HAYMARKET MARKETING COMMUNICATIONS:</h3> <div id="siteRegion"> <label class="regionLabel">PRWEEK us</label> <ul> <li><span class=selected>PRWEEK US</span></li><li><a href='/uk'>PRWEEK UK</a></li><li><a href='/middleeast'>PRWEEK Middle East</a></li> </ul> </div> <ul class="brandSwitchingBar__nav"> <li class="cms "> <a href="/us" title="PRWeek" >PRWeek</a> </li> <li class="cms "> <a href="https://www.campaignlive.com/" title="Campaign US" >Campaign US</a> </li> <li class="cms "> <a href="https://www.mmm-online.com/" title="MM+M" >MM+M</a> </li> </ul> </div> </div> </div> <h2 class="a11y">Main Navigation</h2> <nav id="primaryNav" class="nestedNav" aria-label="Primary"> <ul class="topNav"> <li class="primaryLink ddItem ddNav first"> <a href="/us/news">News</a> <nav class="subNav"> <a class="subNavLink" href="#" aria-expanded="false" aria-controls="News-sub-nav">Show</a> <ul id="News-sub-nav"> <li class="hiddenNavItemText"><span class="h4">News</span></li> <li><a href="/us/agency">Agency</a></li> <li><a href="/search/articles?TagId=11873">Breakfast Briefing</a></li> <li><a href="/us/consumer">Consumer</a></li> <li><a href="/us/corporate">Corporate</a></li> <li><a href="/us/healthcare">Healthcare</a></li> <li><a href="/us/media">Media</a></li> <li><a href="/us/public_affairs">Public Affairs</a></li> <li><a href="/us/technology">Technology</a></li> </ul> </nav> </li> <li class="primaryLink ddItem ddNav navCurrent"> <a href="/us/indepth">In-depth</a> <nav class="subNav"> <a class="subNavLink" href="#" aria-expanded="false" aria-controls="In-depth-sub-nav">Show</a> <ul id="In-depth-sub-nav"> <li class="hiddenNavItemText"><span class="h4">In-depth</span></li> <li><a href="https://www.prweek.com/article/1867134/2024-prweek-salary-survey-employers-upper-hand">Salary Survey</a></li> <li><a href="https://www.prweek.com/article/1887187/prweeks-40-40-2024-next-wave">40 Under 40</a></li> <li><a href="https://www.prweek.com/article/1888740/ai-special-report">AI Special Report</a></li> <li><a href="https://www.prweek.com/article/1897604/">Best Places to Work</a></li> <li><a href="https://www.prweek.com/article/1869234/">Agency Business Report</a></li> <li><a href="https://www.prweek.com/article/1885654/prweek-unveils-hall-fame-class-2024">Hall of Fame</a></li> <li><a href="https://www.prweek.com/us/prweek-us-25th-anniversary">25th Anniversary</a></li> <li><a href="/us/crisiscorner">Crisis Corner</a></li> <li><a href="https://www.prweek.com/article/1879380/prweek-us-power-list-2024">Power List</a></li> <li><a href="/us/newsmakers">Newsmakers</a></li> <li><a href="https://www.prweek.com/article/1864159/prweeks-women-distinction-2024">Women of Distinction</a></li> <li><a href="https://www.prweek.com/article/1895423/health-influencer-30-class-2024">Health Influencer 30</a></li> </ul> </nav> </li> <li class="primaryLink ddItem ddNav "> <a href="/us/views">People in PR</a> <nav class="subNav"> <a class="subNavLink" href="#" aria-expanded="false" aria-controls="People in PR-sub-nav">Show</a> <ul id="People in PR-sub-nav"> <li class="hiddenNavItemText"><span class="h4">People in PR</span></li> <li><a href="https://www.prweek.com/us/prweek-hall-of-fame-us">Hall of Fame archive</a></li> <li><a href="https://www.prweek.com/us/gen-zeitgeist">Gen Zeitgeist</a></li> <li><a href="https://www.prweek.com/us/opinion">Opinion</a></li> <li><a href="https://www.prweek.com/us/newsmakers">Newsmakers</a></li> <li><a href="https://www.prweek.com/us/stevebarrettonpr">Steve Barrett on PR</a></li> <li><a href="/us/last">Don Spetner</a></li> <li><a href="https://www.prweek.com/article/1905574/">Dashboard 25</a></li> <li><a href="/us/habits">Around the office</a></li> <li><a href="https://www.prweek.com/us/pride-in-pr">Pride in PR</a></li> </ul> </nav> </li> <li class="primaryLink ddItem ddNav "> <a href="/resources">Resources</a> <nav class="subNav"> <a class="subNavLink" href="#" aria-expanded="false" aria-controls="Resources-sub-nav">Show</a> <ul id="Resources-sub-nav"> <li class="hiddenNavItemText"><span class="h4">Resources</span></li> <li><a href="https://www.prweek.com/article/1892922/pr-101-public-relations">PR 101</a></li> <li><a href="/us/podcasts">Podcasts</a></li> <li><a href="https://www.prweek.com/us/digital-edition-issues">Digital Editions</a></li> <li><a href="https://www.prweek.com/us/ebooks">Ebooks</a></li> <li><a href="https://www.prweek.com/article/1869234/">Agency Business Report</a></li> <li><a href="https://prweek.dragonforms.com/loading.do?omedasite=PRWeek_New_Mp2024">Premium Salary Survey</a></li> <li><a href="https://www.prweek.com/article/1858151/prweeks-de-i-digest">DE&I Digest</a></li> <li><a href="/us/campaigncasestudies">Campaign Case Studies</a></li> <li><a href="https://www.prweek.com/us/family-trees">Family Trees</a></li> <li><a href="https://www.prweek.com/prweek_cannes_lions">Cannes</a></li> <li><a href="https://www.prweek.com/us/dashboard">Dashboard</a></li> <li><a href="https://www.prweek.com/us/webinars">Webinars</a></li> <li><a href="https://forms.haymarketsubscribe.com/PRWeek_Renew">Renew</a></li> <li><a href="/us/subscribe">Subscribe</a></li> </ul> </nav> </li> <li class="primaryLink ddItem ddNav last"> <a href="/us/events">Events</a> <nav class="subNav"> <a class="subNavLink" href="#" aria-expanded="false" aria-controls="Events-sub-nav">Show</a> <ul id="Events-sub-nav"> <li class="hiddenNavItemText"><span class="h4">Events</span></li> <li><a href="https://www.prweekawardsus.com">PRWeek US Awards</a></li> <li><a href="https://www.prdecoded.com/">PRDecoded</a></li> <li><a href="https://www.prweekushealthcareawards.com/">Healthcare Awards</a></li> <li><a href="https://www.prweekushealthcare.com/">Healthcare Conference</a></li> <li><a href="https://www.aidecipheredsummit.com/">AI Deciphered</a></li> <li><a href="https://www.prweekuscrisiscomms.com/">Crisis Comms Conference</a></li> <li><a href="https://www.prweekwomenofdistinction.com">Women of Distinction</a></li> <li><a href="https://www.prweek40under40.com">PRWeek 40 Under 40</a></li> <li><a href="https://www.prweekglobalawards.com/">PRWeek Global Awards</a></li> <li><a href="https://www.prweekpurposeawards.com">PRWeek Purpose Awards</a></li> <li><a href="https://www.prweekhalloffame.com/">Hall of Fame</a></li> <li><a href="https://www.prweek.com/us/webinars">Webinars</a></li> </ul> </nav> </li> </ul> </nav> <nav id="subNav-1" class='subNav subNavCurrent'> <ul> <li class="first"> <a href="https://www.prweek.com/article/1867134/2024-prweek-salary-survey-employers-upper-hand">Salary Survey</a> </li> <li > <a href="https://www.prweek.com/article/1887187/prweeks-40-40-2024-next-wave">40 Under 40</a> </li> <li > <a href="https://www.prweek.com/article/1888740/ai-special-report">AI Special Report</a> </li> <li > <a href="https://www.prweek.com/article/1897604/">Best Places to Work</a> </li> <li > <a href="https://www.prweek.com/article/1869234/">Agency Business Report</a> </li> <li > <a href="https://www.prweek.com/article/1885654/prweek-unveils-hall-fame-class-2024">Hall of Fame</a> </li> <li > <a href="https://www.prweek.com/us/prweek-us-25th-anniversary">25th Anniversary</a> </li> <li > <a href="/us/crisiscorner">Crisis Corner</a> </li> <li > <a href="https://www.prweek.com/article/1879380/prweek-us-power-list-2024">Power List</a> </li> <li > <a href="/us/newsmakers">Newsmakers</a> </li> <li > <a href="https://www.prweek.com/article/1864159/prweeks-women-distinction-2024">Women of Distinction</a> </li> <li class="last"> <a href="https://www.prweek.com/article/1895423/health-influencer-30-class-2024">Health Influencer 30</a> </li> </ul> </nav> <div id="siteSearch"> <form action="/search" class="searchForm" id="topSearchForm" method="get"> <div class="searchFields"> <label for="KeyWords">Search</label> <input id="searchPhrase" name="KeyWords" placeholder="Search" type="text" value="" /> <button type="submit" class="searchSubmit">Search</button> </div> </form></div> </div> </div> </div> </div> <div class="mobSearchForm" id="mobSearch"></div> </div> </header> <hr class="a11y" /> <div class="innerWrap"> <section id="main" role="main"> <nav class="clearfix inner" id="trendingNav"> <ul> <li class="trendingNavTitle">Trending :</li> <li class="cms "> <a href="https://www.prweek.com/article/1903358/winners-2025-prweek-healthcare-awards" title="Healthcare Awards" target="_blank">Healthcare Awards</a> </li> <li class="cms "> <a href="https://www.prweek.com/article/1901317/" title="Agency Business Report" target="_blank">Agency Business Report</a> </li> <li class="cms "> <a href="https://www.prweek.com/article/1905574/dashboard-25-class-2025" title="Dashboard 25" target="_blank">Dashboard 25</a> </li> <li class="cms "> <a href="https://www.prweek.com/article/1897604/" title="Best Places to Work" target="_blank">Best Places to Work</a> </li> <li class="cms "> <a href="https://www.prweek.com/article/1892922/pr-101-public-relations" title="PR 101" target="_blank">PR 101</a> </li> </ul> </nav> <div id="gridTop" class="grid1"> <div class="zone"> <!-- zone 1 --> <div id="u401Ad" class="commercialSlot" data-location-code="U" data-sizes="970x90|970x250|940x90|958x30"></div> </div> </div> <div class="wideNarrow"> <div class="grid1"> <div class="zone"> <!-- zone 2 --> <div class="textHtmlModule"> <div id="channelTitle"><header> <h1>In-Depth Articles</h1> </header></div> </div> <div class="articleModule withImages genericModule"> <div class="moduleContent"> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907189/why-unisoms-campaign-saquon-barkley-wanted-put-people-sleep" title="Image of Saquon Barkley in the campaign for Unisom"><img alt="Image of Saquon Barkley in the campaign for Unisom" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Unisom_Saquon_Barkley_UWP_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907189/why-unisoms-campaign-saquon-barkley-wanted-put-people-sleep" data-url="https://www.prweek.com/article/1907189" data-id="1907189" title="Why Unisom’s campaign with Saquon Barkley wanted to put people to sleep">Why Unisom’s campaign with Saquon Barkley wanted to put people to sleep</a> </h3> <span class="byline"> By Eric Berger, February 20, 2025 </span> <p>Unisom maker Sanofi teamed up with the Philadelphia Eagles star to create a memorable push playing on comments by a rival team owner.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905993/influencer-leaked-news-7ups-shirley-temple-release-heres-brand-handled" title="Lineup of 7up's Shirley Temple products including bottles, cans and glasses"><img alt="Lineup of 7up's Shirley Temple products including bottles, cans and glasses" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/7upuse.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905993/influencer-leaked-news-7ups-shirley-temple-release-heres-brand-handled" data-url="https://www.prweek.com/article/1905993" data-id="1905993" title="An influencer leaked news about 7Up’s Shirley Temple release. Here’s how the brand handled it">An influencer leaked news about 7Up’s Shirley Temple release. Here’s how the brand handled it</a> </h3> <span class="byline"> By Eric Berger, February 11, 2025 </span> <p>7Up decided to offer the new flavor after seeing that a recipe for the beverage was the most popular on its website.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905273/why-iams-created-dog-balloon-large-to-parade" title="A woman photographs Iams' obese dog balloon stuck between two buildings"><img alt="A woman photographs Iams' obese dog balloon stuck between two buildings" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Iams-balloon-PR-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905273/why-iams-created-dog-balloon-large-to-parade" data-url="https://www.prweek.com/article/1905273" data-id="1905273" title="Why Iams created a dog balloon too large to make it to a parade">Why Iams created a dog balloon too large to make it to a parade</a> </h3> <span class="byline"> By Eric Berger, February 05, 2025 </span> <p>The balloon got stuck between two buildings, which was the pet food brand’s plan all along.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1904142/49ers-quarterback-brock-purdy-gives-offensive-line-new-toyota-trucks" title="Brock Purdy and two other men stand near Toyota cars"><img alt="Brock Purdy and two other men stand near Toyota cars" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/49er_Toyota_UWP.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1904142/49ers-quarterback-brock-purdy-gives-offensive-line-new-toyota-trucks" data-url="https://www.prweek.com/article/1904142" data-id="1904142" title="49ers quarterback Brock Purdy gives offensive line new Toyota trucks">49ers quarterback Brock Purdy gives offensive line new Toyota trucks</a> </h3> <span class="byline"> By Eric Berger, January 28, 2025 </span> <p>How the brand generated buzz around Purdy’s move.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903182/early-rider-shifting-perception-kids-learn-ride-bikes" title="An Early Rider tent is set up on a sidewalk featuring a display table, poster and several small bicycles"><img alt="An Early Rider tent is set up on a sidewalk featuring a display table, poster and several small bicycles" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Early-Rider-UWP-PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903182/early-rider-shifting-perception-kids-learn-ride-bikes" data-url="https://www.prweek.com/article/1903182" data-id="1903182" title="How Early Rider is shifting perception of how kids learn to ride bikes">How Early Rider is shifting perception of how kids learn to ride bikes</a> </h3> <span class="byline"> By Eric Berger, January 21, 2025 </span> <p>The company created awareness for the Velio, a balance bike range for children as young as 10 months old.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1902316/220000-people-sign-la-z-boys-pledge-ban-reclining-flights" title="Man upset about person reclining on plane"><img alt="Man upset about person reclining on plane" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Shock_BanReclining_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1902316/220000-people-sign-la-z-boys-pledge-ban-reclining-flights" data-url="https://www.prweek.com/article/1902316" data-id="1902316" title="Over 220,000 people sign La-Z-Boy’s pledge to ban reclining on flights">Over 220,000 people sign La-Z-Boy’s pledge to ban reclining on flights</a> </h3> <span class="byline"> By Eric Berger, January 15, 2025 </span> <p>Why the furniture brand decided to weigh in on the controversial topic.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1901636/cheetos-responded-banana-duct-taped-wall-sold-624-million" title="Cheeto taped to a wall next to orange fingerprints"><img alt="Cheeto taped to a wall next to orange fingerprints" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/FL_Cheeto_Puff_Duct_Tape_ArtHorizontal-9X16.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1901636/cheetos-responded-banana-duct-taped-wall-sold-624-million" data-url="https://www.prweek.com/article/1901636" data-id="1901636" title="How Cheetos responded after a banana duct-taped to a wall sold for $6.24 million">How Cheetos responded after a banana duct-taped to a wall sold for $6.24 million</a> </h3> <span class="byline"> By Eric Berger, January 08, 2025 </span> <p>The viral banana artwork inspired Ketchum to pitch a ‘mischievous’ idea to PepsiCo.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1901317/prweek-agency-business-report-2025-opens-submissions" title="PRWeek Agency Business Report 2025 logo displaying badges reading Culture, Creativity, Innovation and New Business"><img alt="PRWeek Agency Business Report 2025 logo displaying badges reading Culture, Creativity, Innovation and New Business" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek-ABR-2025-survey.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1901317/prweek-agency-business-report-2025-opens-submissions" data-url="https://www.prweek.com/article/1901317" data-id="1901317" title="PRWeek Agency Business Report 2025 opens for submissions">PRWeek Agency Business Report 2025 opens for submissions</a> </h3> <span class="byline"> By PRWeek staff, January 08, 2025 </span> <p>The in-depth report, including the comprehensive PRWeek Agency Rankings, will be published in early May.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1900595/case-study-ring-influencer-campaign-embraces-spooky-side-doorbell-cams" title="Person holding smart phone displaying a ghost on their ring camera screen"><img alt="Person holding smart phone displaying a ghost on their ring camera screen" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Ring_Great_Ghost_Search_Campaign_Hero_Image_UWP.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1900595/case-study-ring-influencer-campaign-embraces-spooky-side-doorbell-cams" data-url="https://www.prweek.com/article/1900595" data-id="1900595" title="Case study: Ring influencer campaign embraces spooky side of doorbell cams">Case study: Ring influencer campaign embraces spooky side of doorbell cams</a> </h3> <span class="byline"> By Eric Berger, December 19, 2024 </span> <p>Ever see something mysterious on your porch? You’re not the only one. Ring enlisted celebrities with spine-tingling stories to bring its Halloween campaign to life.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1899741/why-carmax-revised-its-tiny-car-spot" title="Tiny Car Carmax campaign"><img alt="Tiny Car Carmax campaign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/TinyCar.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1899741/why-carmax-revised-its-tiny-car-spot" data-url="https://www.prweek.com/article/1899741" data-id="1899741" title="Why CarMax revised its Tiny Car spot">Why CarMax revised its Tiny Car spot</a> </h3> <span class="byline"> By Eric Berger, December 12, 2024 </span> <p>The used car retailer quickly made a change based on the WNBA's new MVP.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1898745/inside-story-milkpeps-all-women-marathon" title="Athletes in MilkPEPs all woman marathon"><img alt="Athletes in MilkPEPs all woman marathon" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/milkpep-womens-team-UWP-PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1898745/inside-story-milkpeps-all-women-marathon" data-url="https://www.prweek.com/article/1898745" data-id="1898745" title="The inside story of MilkPEP’s all-women marathon">The inside story of MilkPEP’s all-women marathon</a> </h3> <span class="byline"> By Eric Berger, December 04, 2024 </span> <p>MilkPEP’s Miranda Abney shares how the Every Woman Marathon came about and how it was promoted.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897763/best-places-work-2024-small-agencies" title="Best Places to Work 2024: Small Agencies"><img alt="Best Places to Work 2024: Small Agencies" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_BestPlacestoWork2024_WebArt_947x610__32.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897763/best-places-work-2024-small-agencies" data-url="https://www.prweek.com/article/1897763" data-id="1897763" title="Best Places to Work 2024: Small Agencies">Best Places to Work 2024: Small Agencies</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>These 9 small agencies span the country and place a priority on employees’ well-being.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897765/best-places-work-2024-large-agencies" title="Best Places to Work 2024: Large Agencies"><img alt="Best Places to Work 2024: Large Agencies" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_BestPlacestoWork2024_WebArt_947x610__34.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897765/best-places-work-2024-large-agencies" data-url="https://www.prweek.com/article/1897765" data-id="1897765" title="Best Places to Work 2024: Large Agencies">Best Places to Work 2024: Large Agencies</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>The leaders of these 4 firms were applauded for being ‘forward-thinking’ and making a concerted effort to keep staffers engaged and fulfilled.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897767/best-places-work-2024-extra-large-agencies" title="Best Places to Work 2024: Extra-Large Agencies"><img alt="Best Places to Work 2024: Extra-Large Agencies" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_BestPlacestoWork2024_WebArt_947x610__35.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897767/best-places-work-2024-extra-large-agencies" data-url="https://www.prweek.com/article/1897767" data-id="1897767" title="Best Places to Work 2024: Extra-Large Agencies">Best Places to Work 2024: Extra-Large Agencies</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>This duo impressed judges with high scores in promoting work-life balance and an inclusive and diverse working environment.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897604/best-places-work-2024-honorees" title="Best Places to Work 2024 wordmark"><img alt="Best Places to Work 2024 wordmark" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/prweek-best-places-to-work-2024-1920-1080.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897604/best-places-work-2024-honorees" data-url="https://www.prweek.com/article/1897604" data-id="1897604" title="Best Places to Work 2024 honorees">Best Places to Work 2024 honorees</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>With more than 100 agencies and in-house teams vying for the coveted title this year, PRWeek’s Best Places to Work program remains the standard-bearer in the industry.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897764/best-places-work-2024-midsize-agencies" title="Best Places to Work 2024: Midsize Agencies"><img alt="Best Places to Work 2024: Midsize Agencies" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_BestPlacestoWork2024_WebArt_947x610__37.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897764/best-places-work-2024-midsize-agencies" data-url="https://www.prweek.com/article/1897764" data-id="1897764" title="Best Places to Work 2024: Midsize Agencies">Best Places to Work 2024: Midsize Agencies</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>These 9 firms stood out for their professional-development offerings and collaborative atmospheres.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897766/best-places-work-2024-in-house-teams" title="Best Places to Work 2024: In-House Teams"><img alt="Best Places to Work 2024: In-House Teams" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_BestPlacestoWork2024_WebArt_947x610__36.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897766/best-places-work-2024-in-house-teams" data-url="https://www.prweek.com/article/1897766" data-id="1897766" title="Best Places to Work 2024: In-House Teams">Best Places to Work 2024: In-House Teams</a> </h3> <span class="byline"> By PRWeek staff, December 03, 2024 </span> <p>These 5 companies rose to the top with robust training programs and strong leadership.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897600/pr-week-11252024-hall-fame-special" title="PRWeek Hall of Fame wordmark"><img alt="PRWeek Hall of Fame wordmark" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek-Podcasts-Hall-of-Fame-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897600/pr-week-11252024-hall-fame-special" data-url="https://www.prweek.com/article/1897600" data-id="1897600" title="The PR Week: 11.25.2024 - Hall of Fame Special">The PR Week: 11.25.2024 - Hall of Fame Special</a> </h3> <span class="byline"> By Jess Ruderman and Julia Walker, November 25, 2024 </span> <p>Jess Ruderman and Julia Walker talk to members of the newest class of the PRWeek Hall of Fame.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897246/cold-pizza-warm-sushi" title="The PRWeek 2025 Hall of Fame including Kate Cronin Corey duBrowa Gail Heimann Alfredo Richard David Senay Jennifer Smoter"><img alt="The PRWeek 2025 Hall of Fame including Kate Cronin Corey duBrowa Gail Heimann Alfredo Richard David Senay Jennifer Smoter" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Hall-of-Fame-2025-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897246/cold-pizza-warm-sushi" data-url="https://www.prweek.com/article/1897246" data-id="1897246" title="Cold pizza and warm sushi">Cold pizza and warm sushi</a> </h3> <span class="byline"> By Steve Barrett, November 21, 2024 </span> <p>It wasn’t all glamor in the working lives of the PR legends honored at PRWeek’s 2024 Hall of Fame dinner, but the hard work ultimately resulted in great achievements.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1896958/sowns-national-coffee-day-pop-up-draws-1500-visitors" title="Serena Pitt and Joe Amabile at Sown's pop-up."><img alt="Serena Pitt and Joe Amabile at Sown's pop-up." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/SOWNNatCoffeeDay(9)-Credit_AndrewShelley.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1896958/sowns-national-coffee-day-pop-up-draws-1500-visitors" data-url="https://www.prweek.com/article/1896958" data-id="1896958" title="Sown’s National Coffee Day pop-up draws 1,500 visitors">Sown’s National Coffee Day pop-up draws 1,500 visitors</a> </h3> <span class="byline"> By Eric Berger, November 20, 2024 </span> <p>The campaign included ‘Bachelor in Paradise’ stars Joe Amabile and Serena Pitt, as well as three other influencers.</p> </div> </div> </div> </div> </div> </div> </div > <div class="groups"> </div> </section> </div> <div id="advertBodyBottom"> <div id="f201Ad" class="commercialSlot" data-location-code="F" data-sizes="600x300|728x90"></div> <div id="x601Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="x602Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="x603Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="z100Ad" class="commercialSlot" data-location-code="Z" data-sizes="120x597"></div> <div id="d300Ad" class="commercialSlot" data-location-code="D" data-sizes="970x90|990x90|980x90|728x90"></div> </div> </div> </div> <hr class="a11y" /> <div id="footerWrap"> <footer id="mainFooter"> <nav id="footerNav"> <div class="footerLeftNav"> <h3>JOIN, SHARE, LIKE, FOLLOW US ON:</h3> <ul id="siteSocial" class="socialIcons"> <li id="facebook" class="cms "> <a href="https://www.facebook.com/PRWeekUS" title="f" target="_blank">f</a> </li> <li id="twitter" class="cms "> <a href="https://twitter.com/PRWeekUS" title="t" target="_blank">t</a> </li> <li id="instagram" class="cms "> <a href="https://www.instagram.com/prweek" title="I" target="_blank">I</a> </li> <li id="linkedin" class="cms "> <a href="http://www.linkedin.com/company/1960884" title="l" target="_blank">l</a> </li> <li id="youtube" class="cms "> <a href="https://www.youtube.com/user/PRWeekUS" title="yt" target="_blank">yt</a> </li> </ul> </div> <div class="footerRightNav"> <div class="footerModuleGroup"> <div class="footerModule"> <h6>About PRWeek</h6> <ul> <li> <a href="/us/about_us" title="About Us" rel="nofollow" >About Us</a> </li> <li> <a href="/us/contactus" title="Contact Us" rel="nofollow" >Contact Us</a> </li> <li> <a href="/us/editorial_calendar" title="Editorial Calendar" rel="nofollow" >Editorial Calendar</a> </li> <li> <a href="/us/advertise" title="Advertise" rel="nofollow" >Advertise</a> </li> </ul> </div> <div class="footerModule"> <h6>Subscribe</h6> <ul> <li> <a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land&pk=FOOT23" title="Subscribe to PRWeek" rel="nofollow" >Subscribe to PRWeek</a> </li> <li> <a href="/us/email-bulletins" title="Newsletters" rel="nofollow" >Newsletters</a> </li> <li> <a href="/us/faq" title="FAQ" rel="nofollow" >FAQ</a> </li> </ul> </div> <div class="footerModule"> <h6>Global</h6> <ul> <li> <a href="https://www.prweek.com/uk" title="PRWeek UK" rel="nofollow">PRWeek UK</a> </li> <li> <a href="http://www.campaignasia.com/" title="Campaign Asia" rel="nofollow" >Campaign Asia</a> </li> </ul> </div> </div> </div> </nav> <div id="copyright" class="copyright copyright--stretch"> <div class="colWrapper"> <div class="col"> <a id="haymarketLogo" title="Haymarket" href="http://www.haymarket.com" rel="nofollow" > <img alt="Haymarket" src="/_hbi_ui/basesitenet/img/responsive/logoHaymarket.svg" /> </a> © Haymarket Media Group Ltd. | <a href="https://www.haymarketmediaus.com/haymarket-media-inc-terms-and-conditions-of-service/" title="Terms & Conditions" rel="nofollow">Terms & Conditions</a> | <a href="https://www.haymarket.com/privacy-policy/#heading-cookies" title="Cookie Notice" rel="nofollow">Cookie Notice</a> | <a href="https://www.haymarketmediaus.com/haymarket-media-inc-privacy-policy/" title="Privacy Notice" rel="nofollow">Privacy Notice</a> | <a class="ot-sdk-show-settings" href="javascript:void(0)">Cookie Settings</a> </div> <div class="col"> <a id="ipso" title="IPSO" href="https://www.ipso.co.uk/what-we-do/" rel="nofollow" > <img alt="IPSO" src="/_hbi_ui/basesitenet/img/responsive/ipso.svg" /> </a> </div> </div> </div> </footer> </div> </div> <script type="text/javascript" src="https://static.prweek.com/js/min/_Layout_Universal_PRLayoutMediaProviderA863024759DD5044F1CEF870B99941E2.js"></script> </body> </html>