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</div> <div class="contentWrapper"> <h3> <a href="/article/1905894/r-cpmk-hires-danielle-pagano-mcgunagle-brand-comms-lead" data-url="https://www.prweek.com/article/1905894" data-id="1905894" title="R&CPMK hires Danielle Pagano McGunagle as brand comms lead">R&CPMK hires Danielle Pagano McGunagle as brand comms lead</a> </h3> <span class="byline"> By Jess Ruderman, February 11, 2025 </span> <p>McGunagle will oversee the agency’s communications and publicity efforts for clients, including Hasbro, Heineken, Mastercard and McDonald’s.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905811/scene-verizon-brings-fans-together-super-bowl-legends-watch-parties" title="Giants legends Ottis Anderson and Tiki Barber mingled with fans in New Jersey. "><img alt="Giants legends Ottis Anderson and Tiki Barber mingled with fans in New Jersey. " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/VZFanFest_NewYorkCity_Photo_PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905811/scene-verizon-brings-fans-together-super-bowl-legends-watch-parties" data-url="https://www.prweek.com/article/1905811" data-id="1905811" title="On the scene: Verizon brings fans together with Super Bowl legends at watch parties">On the scene: Verizon brings fans together with Super Bowl legends at watch parties</a> </h3> <span class="byline"> By Julia Walker, February 10, 2025 </span> <p>The telecommunications giant debuted FanFest, a 30-city Super Bowl watch party, with DJs, player meet-and-greets and NFL field access.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905789/brand-scored-social-chatter-during-super-bowl-lix-was…" title="Screenshot from Tubi's Super Bowl ads"><img alt="Screenshot from Tubi's Super Bowl ads" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/tubihat_SCR_PRW_.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905789/brand-scored-social-chatter-during-super-bowl-lix-was…" data-url="https://www.prweek.com/article/1905789" data-id="1905789" title="And the brand that scored the most social chatter during Super Bowl LIX was…">And the brand that scored the most social chatter during Super Bowl LIX was…</a> </h3> <span class="byline"> By Diana Bradley, February 10, 2025 </span> <p>Sprout Social shared the top five most-talked-about brands on social media during the Big Game.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905598/major-league-soccer-names-civic-pr-aor" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/reus_G_RM_PRW_2187127353.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905598/major-league-soccer-names-civic-pr-aor" data-url="https://www.prweek.com/article/1905598" data-id="1905598" title="Major League Soccer names Civic PR AOR">Major League Soccer names Civic PR AOR</a> </h3> <span class="byline"> By Diana Bradley, February 07, 2025 </span> <p>The league is gearing up to celebrate its 30th season.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905438/gamestop-hires-nicolle-robles-communications-head" title="Nicolle Robles headshot"><img alt="Nicolle Robles headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/robles_headshot_UWP_PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905438/gamestop-hires-nicolle-robles-communications-head" data-url="https://www.prweek.com/article/1905438" data-id="1905438" title="GameStop hires Nicolle Robles as communications head">GameStop hires Nicolle Robles as communications head</a> </h3> <span class="byline"> By Diana Bradley, February 06, 2025 </span> <p>Robles most recently worked at Reworld as director of comms.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1904697/just-super-bowl-lix-kansas-city-chiefs-name-david-higdon-evp-comms" title="David Higdon headhot"><img alt="David Higdon headhot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/higdon_headshot_UWP_PRW_.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1904697/just-super-bowl-lix-kansas-city-chiefs-name-david-higdon-evp-comms" data-url="https://www.prweek.com/article/1904697" data-id="1904697" title="Just before Super Bowl LIX, Kansas City Chiefs name David Higdon EVP, comms">Just before Super Bowl LIX, Kansas City Chiefs name David Higdon EVP, comms</a> </h3> <span class="byline"> By Diana Bradley, January 31, 2025 </span> <p>Higdon previously worked at Riot Games and NASCAR.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1904689/goodbye-hollywood-trailers-hello-influencer-skits" title="INFLUEncer Taylor Owen in a skit promoting the Hulu show Paradise"><img alt="INFLUEncer Taylor Owen in a skit promoting the Hulu show Paradise" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Taylor_Paradise_Interrogation_UWP_PRW.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1904689/goodbye-hollywood-trailers-hello-influencer-skits" data-url="https://www.prweek.com/article/1904689" data-id="1904689" title="Goodbye, Hollywood trailers. Hello, influencer skits.">Goodbye, Hollywood trailers. Hello, influencer skits.</a> </h3> <span class="byline"> By Julia Walker, January 31, 2025 </span> <p>Hulu is promoting ‘Paradise’ with “stunty” skits starring influencers instead of Hollywood stars. The firm behind them says it’s working.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1904323/mattress-firm-selects-mikeworldwide-pr-aor" title="Exterior of a Mattress Firm retail location"><img alt="Exterior of a Mattress Firm retail location" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Mattress-Firm-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1904323/mattress-firm-selects-mikeworldwide-pr-aor" data-url="https://www.prweek.com/article/1904323" data-id="1904323" title="Mattress Firm selects MikeWorldWide as PR AOR">Mattress Firm selects MikeWorldWide as PR AOR</a> </h3> <span class="byline"> By Jess Ruderman, January 29, 2025 </span> <p>Golin was the incumbent on the account.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903985/shake-shack-hires-luke-derouen-chief-communications-officer" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/shakeshack_G_RF_PRW_1395789604.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903985/shake-shack-hires-luke-derouen-chief-communications-officer" data-url="https://www.prweek.com/article/1903985" data-id="1903985" title="Shake Shack hires Luke DeRouen as chief communications officer">Shake Shack hires Luke DeRouen as chief communications officer</a> </h3> <span class="byline"> By Diana Bradley, January 27, 2025 </span> <p>DeRouen previously worked at Zeno Group, Buffalo Wild Wings and Arby’s.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903984/sundance-film-festivals-first-creator-day-signals-influencer-migration-traditional-entertainment-conversations" title="Sundance Film Festival 2025 banners"><img alt="Sundance Film Festival 2025 banners" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Sundance-2025-GettyImages-RM-2194724555-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903984/sundance-film-festivals-first-creator-day-signals-influencer-migration-traditional-entertainment-conversations" data-url="https://www.prweek.com/article/1903984" data-id="1903984" title="Sundance Film Festival’s first ‘Creator Day’ signals influencer migration into traditional entertainment conversations">Sundance Film Festival’s first ‘Creator Day’ signals influencer migration into traditional entertainment conversations</a> </h3> <span class="byline"> By Julia Walker, Campaign, January 27, 2025 </span> <p>The BrandStorytelling event will discuss influencers’ transitions from small screens to big screens.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903967/resys-musical-spot-rallies-support-restaurants-impacted-slow-months-wildfires" title="Food service worker at work in restaurant kitchen"><img alt="Food service worker at work in restaurant kitchen" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Resy-UWP-CUS.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903967/resys-musical-spot-rallies-support-restaurants-impacted-slow-months-wildfires" data-url="https://www.prweek.com/article/1903967" data-id="1903967" title="Resy’s musical spot rallies support for restaurants impacted by slow months and wildfires">Resy’s musical spot rallies support for restaurants impacted by slow months and wildfires</a> </h3> <span class="byline"> By Leslie Blount, Campaign, January 27, 2025 </span> <p>The Amex-owned platform pivoted mid-production to join partner Hilton in relief efforts for those impacted by the tragedy.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903701/ruder-finn-acquires-customer-marketing-firm-big-sky-communications" title="Ruder Finn's Bloomgarden. (Image via Ruder Finn, used with permission)."><img alt="Ruder Finn's Bloomgarden. (Image via Ruder Finn, used with permission)." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/bloomgarden.Su3-10-2024_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903701/ruder-finn-acquires-customer-marketing-firm-big-sky-communications" data-url="https://www.prweek.com/article/1903701" data-id="1903701" title="Ruder Finn acquires customer marketing firm Big Sky Communications">Ruder Finn acquires customer marketing firm Big Sky Communications</a> </h3> <span class="byline"> By Jess Ruderman, January 27, 2025 </span> <p>Ruder Finn has also hired Tim Hurley to lead technology specialist shop Touchdown.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903696/newyork-presbyterian-sweetens-blood-donor-experience-van-leeuwen-partnership" title="Image of someone wit Van Leewen ice cream via Getty Images"><img alt="Image of someone wit Van Leewen ice cream via Getty Images" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/vanleewen_G_RM_MMM-2179612515.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903696/newyork-presbyterian-sweetens-blood-donor-experience-van-leeuwen-partnership" data-url="https://www.prweek.com/article/1903696" data-id="1903696" title="NewYork-Presbyterian sweetens the blood donor experience with Van Leeuwen partnership">NewYork-Presbyterian sweetens the blood donor experience with Van Leeuwen partnership</a> </h3> <span class="byline"> By Heerea Rikhraj, MM+M, January 24, 2025 </span> <p>The hospital system will be handing out a voucher for a 14-ounce pint of Van Leeuwen ice cream to those who donate blood through January 31.</p> </div> </div> </div> <footer> <h2></h2> </footer> </div> </div> <div class="zone zone2">  <div class="articleModule withImages genericModule"> <header> <h1>Analysis</h1> </header> <div class="moduleContent"> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905441/super-bowl-lix-gen-zers-predicting" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/SB_preview_G_RM_PRW_.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905441/super-bowl-lix-gen-zers-predicting" data-url="https://www.prweek.com/article/1905441" data-id="1905441" title="Super Bowl LIX: What Gen Zers are predicting">Super Bowl LIX: What Gen Zers are predicting</a> </h3> <span class="byline"> By Jess Ruderman, February 07, 2025 </span> <p>Gen Zers in comms expect more use of tech and QR codes, an all-American theme, delayed use of pop culture trends and halftime show drama at Sunday’s Big Game.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905106/highlights-prweeks-prdecoded-conference" title="Image of a PRDecoded wsign"><img alt="Image of a PRDecoded wsign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/decoded_sign_DB_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905106/highlights-prweeks-prdecoded-conference" data-url="https://www.prweek.com/article/1905106" data-id="1905106" title="Highlights from PRWeek’s PRDecoded conference">Highlights from PRWeek’s PRDecoded conference</a> </h3> <span class="byline"> By PRWeek Staff, February 05, 2025 </span> <p>Ben LaBolt’s West Wing insights, ‘state of mind marketing,’ spokesperson safety and more were covered at the event in New York City on Tuesday.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903512/big-star-years-super-bowl-campaigns-is…you" title="People eating Taco Bell in a car"><img alt="People eating Taco Bell in a car" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/tacobell_SB_ad_screenshot_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903512/big-star-years-super-bowl-campaigns-is…you" data-url="https://www.prweek.com/article/1903512" data-id="1903512" title="The big star of this year’s Super Bowl campaigns is…you">The big star of this year’s Super Bowl campaigns is…you</a> </h3> <span class="byline"> By Diana Bradley, January 23, 2025 </span> <p>Instead of celebrities, consumers are central to Big Game ads for brands such as Doritos and Taco Bell.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1902664/non-alcoholic-beer-brands-bero-athletic-brewing-owning-dry-january" title="Social meida post showing good time IPA on sale at Whole Foods"><img alt="Social meida post showing good time IPA on sale at Whole Foods" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/goodtime_IPA_UWP.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1902664/non-alcoholic-beer-brands-bero-athletic-brewing-owning-dry-january" data-url="https://www.prweek.com/article/1902664" data-id="1902664" title="How non-alcoholic beer brands from Bero to Athletic Brewing are owning Dry January">How non-alcoholic beer brands from Bero to Athletic Brewing are owning Dry January</a> </h3> <span class="byline"> By Chris Daniels, January 16, 2025 </span> <p>Specialist NA breweries say they’re getting more media requests than they can handle as consumers, led by Gen Z, cut back on alcohol intake to start 2025.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1900598/responsible-ai-reasonable-fridays-agency-in-house-leaders-share-2025-wishlists" title="Close-up numbers '2025' and blurred number 4 on wooden blocks"><img alt="Close-up numbers '2025' and blurred number 4 on wooden blocks" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/calendar_blocks_G_RF_2000067530.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1900598/responsible-ai-reasonable-fridays-agency-in-house-leaders-share-2025-wishlists" data-url="https://www.prweek.com/article/1900598" data-id="1900598" title="Responsible AI to reasonable Fridays: Agency and in-house leaders share 2025 wishlists">Responsible AI to reasonable Fridays: Agency and in-house leaders share 2025 wishlists</a> </h3> <span class="byline"> By Chris Daniels, December 19, 2024 </span> <p>Top names in the PR industry are hoping for everything from a return to truth and a thriving media to more experimentation at agencies.</p> </div> </div> </div> </div> <div class="articleModule withImages genericModule"> <header> <h2>CMO Q&A</h2> </header> <div class="moduleContent"> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1792527/tim-szonyi-steers-stolis-rapid-rebrand" title="Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink"><img alt="Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/stoli-ukraine-cocktail.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1792527/tim-szonyi-steers-stolis-rapid-rebrand" data-url="https://www.prweek.com/article/1792527" data-id="1792527" title="Tim Szonyi steers Stoli’s rapid rebrand">Tim Szonyi steers Stoli’s rapid rebrand</a> </h3> <span class="byline"> By Diana Bradley, July 08, 2022 </span> <p>Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1748919/unispace-cmo-marjorie-mccarthy-says-office-isnt-dead-its-important-ever" title="Headshot of Marjorie McCarthy"><img alt="Headshot of Marjorie McCarthy" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Marjorie_headshot.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1748919/unispace-cmo-marjorie-mccarthy-says-office-isnt-dead-its-important-ever" data-url="https://www.prweek.com/article/1748919" data-id="1748919" title="Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever">Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever</a> </h3> <span class="byline"> By Diana Bradley, March 09, 2022 </span> <p>McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1736752/words-friends-spelled-bernard-kims-rise-zynga-top-marketing-role" title="Zynga President of Publishing Bernard Kim"><img alt="Zynga President of Publishing Bernard Kim" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/President-of-Publishing_Bernard_Kim_wide-thumb.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1736752/words-friends-spelled-bernard-kims-rise-zynga-top-marketing-role" data-url="https://www.prweek.com/article/1736752" data-id="1736752" title="How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role">How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role</a> </h3> <span class="byline"> By Aleda Stam, January 06, 2022 </span> <p>Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1731875/modernas-kate-cronin-team-embrace-gumby-mentality" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Kate-Cronin_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1731875/modernas-kate-cronin-team-embrace-gumby-mentality" data-url="https://www.prweek.com/article/1731875" data-id="1731875" title="Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality">Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality</a> </h3> <span class="byline"> By Diana Bradley, November 02, 2021 </span> <p>The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1727511/subway-cmo-carrie-walsh-unwraps-companys-recent-changes" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/CarrieWalshSubway.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1727511/subway-cmo-carrie-walsh-unwraps-companys-recent-changes" data-url="https://www.prweek.com/article/1727511" data-id="1727511" title="Subway CMO Carrie Walsh unwraps the company's recent changes">Subway CMO Carrie Walsh unwraps the company's recent changes</a> </h3> <span class="byline"> By Diana Bradley, September 16, 2021 </span> <p>She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.</p> </div> </div> </div> </div> </div> </div> </div > </div> <div class="group2 grid1"> <div class="zone">  <div id="r1301Ad" class="commercialSlot" data-location-code="R1" data-sizes="300x250|300x600|600x300"></div> <div class="textHtmlModule"> 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