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(2014–present)</span> </div> </a> <ul id="toc-Subsidiary_of_Apple_Inc._(2014–present)-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Bose_lawsuit" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Bose_lawsuit"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>Bose lawsuit</span> </div> </a> <ul id="toc-Bose_lawsuit-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Monster_lawsuit" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Monster_lawsuit"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.6</span> <span>Monster lawsuit</span> </div> </a> <ul id="toc-Monster_lawsuit-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Products</span> </div> </a> <button aria-controls="toc-Products-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Products subsection</span> </button> <ul id="toc-Products-sublist" class="vector-toc-list"> <li id="toc-Headphones" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Headphones"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Headphones</span> </div> </a> <ul id="toc-Headphones-sublist" class="vector-toc-list"> <li id="toc-Beats_Solo_Pro" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Beats_Solo_Pro"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.1</span> <span>Beats Solo Pro</span> </div> </a> <ul id="toc-Beats_Solo_Pro-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beats_Solo_3_Wireless" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Beats_Solo_3_Wireless"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.2</span> <span>Beats Solo 3 Wireless</span> </div> </a> <ul id="toc-Beats_Solo_3_Wireless-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beats_Studio_3_Wireless" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Beats_Studio_3_Wireless"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.3</span> <span>Beats Studio 3 Wireless</span> </div> </a> <ul id="toc-Beats_Studio_3_Wireless-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beats_Studio_Pro" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Beats_Studio_Pro"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.4</span> <span>Beats Studio Pro</span> </div> </a> <ul id="toc-Beats_Studio_Pro-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Earbuds" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Earbuds"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Earbuds</span> </div> </a> <ul id="toc-Earbuds-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Speakers" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Speakers"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Speakers</span> </div> </a> <ul id="toc-Speakers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beats_Audio" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Beats_Audio"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Beats Audio</span> </div> </a> <ul id="toc-Beats_Audio-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Car_audio" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Car_audio"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.5</span> <span>Car audio</span> </div> </a> <ul id="toc-Car_audio-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beats_Music" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Beats_Music"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.6</span> <span>Beats Music</span> </div> </a> <ul id="toc-Beats_Music-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Dolby_Atmos_Support" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Dolby_Atmos_Support"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.7</span> <span>Dolby Atmos Support</span> </div> </a> <ul id="toc-Dolby_Atmos_Support-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Critical_reception" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Critical_reception"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Critical reception</span> </div> </a> <ul id="toc-Critical_reception-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav 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id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Beats Electronics</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 29 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-29" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">29 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A8%D9%8A%D8%AA%D8%B3_%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%D9%83%D8%B3" title="بيتس إلكترونيكس – Arabic" lang="ar" hreflang="ar" data-title="بيتس إلكترونيكس" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%A8%DB%8C%D8%AA%D8%B3_%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%D9%88%D9%86%DB%8C%DA%A9%D8%B3" title="بیتس الکترونیکس – South Azerbaijani" lang="azb" hreflang="azb" data-title="بیتس الکترونیکس" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Bosnian" lang="bs" hreflang="bs" data-title="Beats Electronics" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Catalan" lang="ca" hreflang="ca" data-title="Beats Electronics" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Czech" lang="cs" hreflang="cs" data-title="Beats Electronics" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Beats_by_Dr._Dre" title="Beats by Dr. Dre – Danish" lang="da" hreflang="da" data-title="Beats by Dr. Dre" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – German" lang="de" hreflang="de" data-title="Beats Electronics" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Spanish" lang="es" hreflang="es" data-title="Beats Electronics" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A8%DB%8C%D8%AA%D8%B3_%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%D9%88%D9%86%DB%8C%DA%A9%D8%B3" title="بیتس الکترونیکس – Persian" lang="fa" hreflang="fa" data-title="بیتس الکترونیکس" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – French" lang="fr" hreflang="fr" data-title="Beats Electronics" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%B9%84%EC%B8%A0_%EC%9D%BC%EB%A0%89%ED%8A%B8%EB%A1%9C%EB%8B%89%EC%8A%A4" title="비츠 일렉트로닉스 – Korean" lang="ko" hreflang="ko" data-title="비츠 일렉트로닉스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Armenian" lang="hy" hreflang="hy" data-title="Beats Electronics" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Beats_by_Dr._Dre" title="Beats by Dr. Dre – Croatian" lang="hr" hreflang="hr" data-title="Beats by Dr. Dre" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Indonesian" lang="id" hreflang="id" data-title="Beats Electronics" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Italian" lang="it" hreflang="it" data-title="Beats Electronics" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Beats_by_Dr._Dre" title="Beats by Dr. Dre – Hungarian" lang="hu" hreflang="hu" data-title="Beats by Dr. Dre" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Dutch" lang="nl" hreflang="nl" data-title="Beats Electronics" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%93%E3%83%BC%E3%83%84%E3%83%BB%E3%82%A8%E3%83%AC%E3%82%AF%E3%83%88%E3%83%AD%E3%83%8B%E3%82%AF%E3%82%B9" title="ビーツ・エレクトロニクス – Japanese" lang="ja" hreflang="ja" data-title="ビーツ・エレクトロニクス" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Beats Electronics" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Polish" lang="pl" hreflang="pl" data-title="Beats Electronics" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Portuguese" lang="pt" hreflang="pt" data-title="Beats Electronics" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Russian" lang="ru" hreflang="ru" data-title="Beats Electronics" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sah mw-list-item"><a href="https://sah.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Yakut" lang="sah" hreflang="sah" data-title="Beats Electronics" data-language-autonym="Саха тыла" data-language-local-name="Yakut" class="interlanguage-link-target"><span>Саха тыла</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%9A%E0%B8%B5%E0%B8%95%E0%B8%AA%E0%B9%8C_%E0%B8%AD%E0%B8%B4%E0%B9%80%E0%B8%A5%E0%B9%87%E0%B8%81%E0%B8%97%E0%B8%A3%E0%B8%AD%E0%B8%99%E0%B8%B4%E0%B8%81%E0%B8%AA%E0%B9%8C" title="บีตส์ อิเล็กทรอนิกส์ – Thai" lang="th" hreflang="th" data-title="บีตส์ อิเล็กทรอนิกส์" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Turkish" lang="tr" hreflang="tr" data-title="Beats Electronics" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Ukrainian" lang="uk" hreflang="uk" data-title="Beats Electronics" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vep mw-list-item"><a href="https://vep.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Veps" lang="vep" hreflang="vep" data-title="Beats Electronics" data-language-autonym="Vepsän kel’" data-language-local-name="Veps" class="interlanguage-link-target"><span>Vepsän kel’</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Beats_Electronics" title="Beats Electronics – Vietnamese" lang="vi" hreflang="vi" data-title="Beats Electronics" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/Beats" title="Beats – Chinese" lang="zh" hreflang="zh" data-title="Beats" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1961036#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Beats_Electronics" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Beats_Electronics" 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<div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American audio products manufacturer</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Beats Electronics, LLC</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Beats_Electronics_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/17/Beats_Electronics_logo.svg/100px-Beats_Electronics_logo.svg.png" decoding="async" width="100" height="100" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/17/Beats_Electronics_logo.svg/150px-Beats_Electronics_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/17/Beats_Electronics_logo.svg/200px-Beats_Electronics_logo.svg.png 2x" data-file-width="802" data-file-height="802" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Consumer_electronics" title="Consumer electronics">Consumer electronics</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2006<span class="noprint">; 19 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2006</span>)</span> in <a href="/wiki/Santa_Monica" class="mw-redirect" title="Santa Monica">Santa Monica</a>, California</td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Dr._Dre" title="Dr. Dre">Dr. Dre</a></li><li><a href="/wiki/Jimmy_Iovine" title="Jimmy Iovine">Jimmy Iovine</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Culver_City,_California" title="Culver City, California">Culver City, California</a></div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Matthew Costello (<a href="/wiki/Chief_operating_officer" title="Chief operating officer">COO</a>)</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Headphones" title="Headphones">Headphones</a></li><li><a href="/wiki/Loudspeaker" title="Loudspeaker">Speakers</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> (2014–present)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://beatsbydre.com">beatsbydre<wbr />.com</a></span></td></tr></tbody></table> <p><b>Beats Electronics, LLC</b> (also known as <b>Beats by Dr. Dre</b>, <b>Beats by Dre</b> or simply <b>Beats</b>) is an American <a href="/wiki/Consumer_electronics" title="Consumer electronics">consumer</a> <a href="/wiki/Sound_recording_and_reproduction" title="Sound recording and reproduction">audio</a> products manufacturer headquartered in <a href="/wiki/Culver_City,_California" title="Culver City, California">Culver City, California</a>.<sup id="cite_ref-beatsbydre_1-0" class="reference"><a href="#cite_note-beatsbydre-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The company was founded in 2006 by music producer <a href="/wiki/Dr._Dre" title="Dr. Dre">Dr. Dre</a> and record company executive <a href="/wiki/Jimmy_Iovine" title="Jimmy Iovine">Jimmy Iovine</a>. Since 2014, it has been an <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> subsidiary. </p><p>The subsidiary's product line is primarily focused on <a href="/wiki/Headphones" title="Headphones">headphones</a> and <a href="/wiki/Loudspeaker" title="Loudspeaker">speakers</a>. The company's original product line was manufactured in partnership with the AV equipment company <a href="/wiki/Monster_Cable_Products" class="mw-redirect" title="Monster Cable Products">Monster Cable Products</a>. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, <a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a>. </p><p>In 2011, <a href="/wiki/NPD_Group" class="mw-redirect" title="NPD Group">NPD Group</a> reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $1<span class="nowrap"> </span>billion in September 2013.<sup id="cite_ref-guardian-carlylebillion_3-0" class="reference"><a href="#cite_note-guardian-carlylebillion-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-theage-bass_4-0" class="reference"><a href="#cite_note-theage-bass-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>For a period, the company was majority-owned by <a href="/wiki/Taiwan" title="Taiwan">Taiwanese</a> <a href="/wiki/Smartphone" title="Smartphone">smartphone</a> maker <a href="/wiki/HTC" title="HTC">HTC</a>. The company reduced its stake to 25% in 2012, and sold its remaining stake back to the company in 2013. Concurrently, <a href="/wiki/Carlyle_Group" class="mw-redirect" title="Carlyle Group">Carlyle Group</a> replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013. On August 1, 2014, <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple's history. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Formation">Formation</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=2" title="Edit section: Formation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Dr._Dre_at_Coachella_2012_cropped.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Dr._Dre_at_Coachella_2012_cropped.jpg/220px-Dr._Dre_at_Coachella_2012_cropped.jpg" decoding="async" width="220" height="267" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Dr._Dre_at_Coachella_2012_cropped.jpg/330px-Dr._Dre_at_Coachella_2012_cropped.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/da/Dr._Dre_at_Coachella_2012_cropped.jpg/440px-Dr._Dre_at_Coachella_2012_cropped.jpg 2x" data-file-width="562" data-file-height="683" /></a><figcaption><a href="/wiki/Dr._Dre" title="Dr. Dre">Dr. Dre</a> (seen in 2012), company co-founder</figcaption></figure> <p>Beats was established in 2006 by music producer <a href="/wiki/Dr._Dre" title="Dr. Dre">Dr. Dre</a> and record company executive <a href="/wiki/Jimmy_Iovine" title="Jimmy Iovine">Jimmy Iovine</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2021)">citation needed</span></a></i>]</sup> Iovine perceived two key problems in the music industry: the impact of <a href="/wiki/Copyright_infringement" title="Copyright infringement">piracy</a> on music sales and the substandard audio quality provided by <a href="/wiki/Apple,_Inc." class="mw-redirect" title="Apple, Inc.">Apple</a>'s plastic earbuds. Iovine recalled that Dre said to him: "Man, it's one thing that people steal my music. It's another thing to destroy the feeling of what I've worked on." Iovine sought the opinions of musicians with "great taste", such as <a href="/wiki/M.I.A._(rapper)" title="M.I.A. (rapper)">M.I.A.</a>, <a href="/wiki/Pharrell_Williams" title="Pharrell Williams">Pharrell Williams</a>, <a href="/wiki/Will.i.am" title="Will.i.am">will.i.am</a>, and <a href="/wiki/Gwen_Stefani" title="Gwen Stefani">Gwen Stefani</a> during the early developmental stage.<sup id="cite_ref-Burt_5-0" class="reference"><a href="#cite_note-Burt-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Beats initially partnered with inventor <a href="/wiki/Noel_Lee_(executive)" title="Noel Lee (executive)">Noel Lee</a> and his company <a href="/wiki/Monster_Cable_Products" class="mw-redirect" title="Monster Cable Products">Monster Cable</a>, an audio and video component manufacturer based in <a href="/wiki/Brisbane,_California" title="Brisbane, California">Brisbane, California</a>, to manufacture and develop the first Beats-branded products, and debuted its first product, <i>Beats by Dr. Dre Studio</i> headphones, on July 25, 2008. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Jimmy_Iovine_%26_David_Guetta.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Jimmy_Iovine_%26_David_Guetta.jpg/220px-Jimmy_Iovine_%26_David_Guetta.jpg" decoding="async" width="220" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Jimmy_Iovine_%26_David_Guetta.jpg/330px-Jimmy_Iovine_%26_David_Guetta.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Jimmy_Iovine_%26_David_Guetta.jpg/440px-Jimmy_Iovine_%26_David_Guetta.jpg 2x" data-file-width="1041" data-file-height="789" /></a><figcaption>Jimmy Iovine and <a href="/wiki/David_Guetta" title="David Guetta">David Guetta</a></figcaption></figure> <p>To promote its products, Beats primarily relied on celebrity endorsements by <a href="/wiki/Pop_music" title="Pop music">pop</a> and <a href="/wiki/Hip-hop_music" class="mw-redirect" title="Hip-hop music">hip-hop</a> music performers, including <a href="/wiki/Product_placement" title="Product placement">product placement</a> within <a href="/wiki/Music_video" title="Music video">music videos</a>, and partnering with musicians and other celebrities to develop <a href="/wiki/Celebrity_branding" title="Celebrity branding">co-branded</a> products.<sup id="cite_ref-Burt_5-1" class="reference"><a href="#cite_note-Burt-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bw-beats_6-0" class="reference"><a href="#cite_note-bw-beats-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bbc-headphones_7-0" class="reference"><a href="#cite_note-bbc-headphones-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-time-beats_8-0" class="reference"><a href="#cite_note-time-beats-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Beats' use of <a href="/wiki/Testimonial" title="Testimonial">endorsements</a> by musicians helped the company aggressively target the <a href="/wiki/Young_adult_(psychology)" class="mw-redirect" title="Young adult (psychology)">young adult</a> demographics.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="HTC_purchase_and_non-renewal_of_Monster_contract">HTC purchase and non-renewal of Monster contract</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=3" title="Edit section: HTC purchase and non-renewal of Monster contract"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In August 2010, mobile phone manufacturer <a href="/wiki/HTC" title="HTC">HTC</a> acquired a 50.1% majority share in Beats for $309 million. The purchase was intended to allow HTC to compete with other cellphone makers by associating themselves with the Beats brand,<sup id="cite_ref-md-htcsell_10-0" class="reference"><a href="#cite_note-md-htcsell-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> as the purchase also granted HTC exclusive rights to manufacture smartphones with Beats-branded audio systems.<sup id="cite_ref-cnet-htc_11-0" class="reference"><a href="#cite_note-cnet-htc-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Despite its majority acquisition, HTC allowed Beats to operate as an autonomous company.<sup id="cite_ref-cnet-htc_11-1" class="reference"><a href="#cite_note-cnet-htc-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Luke_Wood" title="Luke Wood">Luke Wood</a>, who became President of Beats in May 2014, joined the company in January 2010 when it was still a "licensing business." Prior to this, Wood had worked under Iovine at <a href="/wiki/Interscope_Records" title="Interscope Records">Interscope Records</a>.<sup id="cite_ref-Inc_12-0" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p> On January 19, 2012, <i><a href="/wiki/BusinessWeek" class="mw-redirect" title="BusinessWeek">BusinessWeek</a></i> reported that Beats and Monster would not renew their production contract and their partnership ceased at the end of 2012. Dre and Iovine subsequently decided to oversee the entire operation of the company, from manufacturing to R&D,<sup id="cite_ref-Inc_12-1" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> and aimed to double its workforce to around 300 employees. Monster would ultimately begin marketing its own competing line of premium headphones aimed towards an older demographic.<sup id="cite_ref-bw-beats_6-1" class="reference"><a href="#cite_note-bw-beats-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> At the time, neither Dre, Iovine or Wood were experienced in the operation of a company at such a grand level, but Wood explained in 2014:</p><blockquote><p>I didn't have manufacturing experience, but I had experience of building something from scratch… Every time we put out an album, it was basically like building a new business--a unique cast of characters, unique challenges and opportunities, and trying to figure out a unique path to market.<sup id="cite_ref-Inc_12-2" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></p></blockquote> <p>In October 2012, Beats unveiled its first two self-developed products, "Beats Executive" headphones and "<a href="/wiki/Beats_Pill" title="Beats Pill">Beats Pill</a>" wireless speakers—Iovine believed that the company would now have to "control [its] own destiny" in order to continue its growth. Iovine also commented on how other headphone makers had attempted to emulate Beats' celebrity endorsement business model (including Monster themselves, who unveiled <a href="/wiki/Earth,_Wind_and_Fire" class="mw-redirect" title="Earth, Wind and Fire">Earth, Wind and Fire</a> and <a href="/wiki/Miles_Davis" title="Miles Davis">Miles Davis</a>-themed headphones at the 2012 <a href="/wiki/Consumer_Electronics_Show" class="mw-redirect" title="Consumer Electronics Show">Consumer Electronics Show</a>),<sup id="cite_ref-bw-beats_6-2" class="reference"><a href="#cite_note-bw-beats-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> stating that "some of our competitors are cheap engineers who have never been to a recording studio. You can't just stick someone's name on a headphone that doesn't know anything about sound."<sup id="cite_ref-bw-beats_6-3" class="reference"><a href="#cite_note-bw-beats-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-billboard-destiny_13-0" class="reference"><a href="#cite_note-billboard-destiny-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-billboard-firstinhouse_14-0" class="reference"><a href="#cite_note-billboard-firstinhouse-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Following the decision to transform Beats into an autonomous entity, the company's revenues reached the $1 billion mark, according to Iovine.<sup id="cite_ref-Inc_12-3" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="HTC_sale_and_Beats_Music">HTC sale and Beats Music</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=4" title="Edit section: HTC sale and Beats Music"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Beats_Music_logo.svg" class="mw-file-description"><img alt="The logo that Beats Music, a subsidiary of Beats Electronics, uses." src="//upload.wikimedia.org/wikipedia/commons/thumb/2/26/Beats_Music_logo.svg/200px-Beats_Music_logo.svg.png" decoding="async" width="200" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/26/Beats_Music_logo.svg/300px-Beats_Music_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/26/Beats_Music_logo.svg/400px-Beats_Music_logo.svg.png 2x" data-file-width="801" data-file-height="802" /></a><figcaption>Logo for Beats Music</figcaption></figure> <p>In July 2012, HTC sold back half of its stake in Beats for $150 million, remaining the largest shareholder with 25.1 percent.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The sale was intended to provide "flexibility for global expansion while maintaining HTC's major stake and commercial exclusivity in mobile".<sup id="cite_ref-md-htcsell_10-1" class="reference"><a href="#cite_note-md-htcsell-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In August 2013, reports surfaced that Beats' founders planned to buy back HTC's remaining minority stake in the company, and pursue a new, unspecified partner for a future investment.<sup id="cite_ref-guardian-beatshtcout_16-0" class="reference"><a href="#cite_note-guardian-beatshtcout-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bloomberg-htcbeats_17-0" class="reference"><a href="#cite_note-bloomberg-htcbeats-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>On September 27, 2013, HTC confirmed that it would sell its remaining stake in Beats back to the company for $265 million. Concurrently, Beats announced that the <a href="/wiki/Carlyle_Group" class="mw-redirect" title="Carlyle Group">Carlyle Group</a> would make a $500 million minority investment in the company.<sup id="cite_ref-wsj-carayleears_18-0" class="reference"><a href="#cite_note-wsj-carayleears-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> The overall deal valued Beats Electronics at $1 billion<sup id="cite_ref-guardian-carlylebillion_3-1" class="reference"><a href="#cite_note-guardian-carlylebillion-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> and helped HTC turn a <a href="/wiki/Net_profit" class="mw-redirect" title="Net profit">net profit</a> of $10.3 million for the fourth quarter of 2013, following HTC's first quarterly loss in company history.<sup id="cite_ref-verge-beatssaleprofit_20-0" class="reference"><a href="#cite_note-verge-beatssaleprofit-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>The appointment of a new <a href="/wiki/Chief_operating_officer" title="Chief operating officer">chief operating officer</a> (COO), a role previously filled by Wood,<sup id="cite_ref-Inc_12-4" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> was announced in early November 2013. Matthew Costello, formerly of <a href="/wiki/IKEA" title="IKEA">IKEA</a> and HTC, was formally appointed to the role in May 2014.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>On January 21, 2014, the company launched Beats Music, a subscription-based online music streaming service.<sup id="cite_ref-verge-beatsmusicannounce_23-0" class="reference"><a href="#cite_note-verge-beatsmusicannounce-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> Prior to the launch of the service, Beats stated that it intends to provide a different type of streaming experience to what was available on the market at the time. Additionally, the service would only be available to consumers in the U.S. at inception.<sup id="cite_ref-Gate_24-0" class="reference"><a href="#cite_note-Gate-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Subsidiary_of_Apple_Inc._(2014–present)"><span id="Subsidiary_of_Apple_Inc._.282014.E2.80.93present.29"></span>Subsidiary of Apple Inc. (2014–present)</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=5" title="Edit section: Subsidiary of Apple Inc. (2014–present)"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On May 8, 2014, the <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i> reported that <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> was in negotiations with Beats to purchase the company for $3.2 billion—the largest purchase in Apple's history and well ahead of its $429 million purchase of <a href="/wiki/NeXT" title="NeXT">NeXT</a> in 1996.<sup id="cite_ref-cnet-beatsapple_25-0" class="reference"><a href="#cite_note-cnet-beatsapple-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The impending deal was prematurely and indirectly revealed in a photo and <a href="/wiki/YouTube" title="YouTube">YouTube</a> video posted to <a href="/wiki/Facebook" title="Facebook">Facebook</a> by <a href="/wiki/Tyrese_Gibson" title="Tyrese Gibson">Tyrese Gibson</a> on May 8, 2014; the video documented a celebration in which Gibson and Dr. Dre made boasting remarks about the acquisition, with Dre declaring himself the "first billionaire in hip hop", while Gibson declared that the "<a href="/wiki/The_World%27s_Billionaires" title="The World's Billionaires">Forbes list</a>" had changed. Both the photo and video were removed from Facebook the following morning, but both remain on Gibson's YouTube channel.<sup id="cite_ref-Inc_12-5" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-cnet-tyrese_26-0" class="reference"><a href="#cite_note-cnet-tyrese-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> Indeed, analysts estimated that the rumored deal would make Dr. Dre the first billionaire in the hip-hop music industry in terms of <a href="/wiki/Net_worth" title="Net worth">net worth</a>, assuming that he held at least 15% ownership in the company prior to the deal. Dr. Dre was listed with a net worth of $550 million on <a href="/wiki/Forbes" title="Forbes">Forbes</a>' <i><a href="/wiki/The_World%27s_Billionaires" title="The World's Billionaires">The World's Billionaires</a></i> 2014 list. It was also estimated that the <a href="/wiki/Carlyle_Group" class="mw-redirect" title="Carlyle Group">Carlyle Group</a> would receive a profit of $1 billion from the sale of its minority stake in the company.<sup id="cite_ref-wsj-carayleears_18-1" class="reference"><a href="#cite_note-wsj-carayleears-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-independent-drerichest_27-0" class="reference"><a href="#cite_note-independent-drerichest-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wsj-drerichest_28-0" class="reference"><a href="#cite_note-wsj-drerichest-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p><p>On May 28, 2014, Apple officially announced its intention to acquire Beats Electronics for $3 billion—with $400 million to be paid in Apple stock and the remainder in cash. Some reports suggested that the reduction in value may have been a result of lower-than-expected subscriber numbers for the Beats Music service.<sup id="cite_ref-Inc_12-6" class="reference"><a href="#cite_note-Inc-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Iovine felt that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology". In regard to the deal, Apple CEO <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> stated that "Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world." Beyond stocking Beats products at its <a href="/wiki/Apple_Store" title="Apple Store">retail outlets</a>, Apple did not provide any further indications over how Beats would be integrated into its product line at the time, and whether Beats Music, which competed with Apple's own <a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a> service, would continue to operate after the acquisition.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-verge-beatsappleconfirmed_30-0" class="reference"><a href="#cite_note-verge-beatsappleconfirmed-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-apple-pr_31-0" class="reference"><a href="#cite_note-apple-pr-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>The acquisition closed on August 1, 2014. Dr. Dre and Iovine were hired as executive employees,<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> and worked at Apple for years afterward.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> To eliminate redundancy, Apple planned to lay off 200 workers from Beats' workforce of around 700.<sup id="cite_ref-OfficialClose_35-0" class="reference"><a href="#cite_note-OfficialClose-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bloomberg-jobcuts_36-0" class="reference"><a href="#cite_note-bloomberg-jobcuts-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Beats Music was discontinued effective with the launch of <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a> on June 30, 2015.<sup id="cite_ref-NYT_WWDC_37-0" class="reference"><a href="#cite_note-NYT_WWDC-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-tc-beatsdiscontinued_38-0" class="reference"><a href="#cite_note-tc-beatsdiscontinued-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p><p>Apple hired British designer <a href="/wiki/Samuel_Ross" title="Samuel Ross">Samuel Ross</a> for the newly created role of "Principal Design Consultant for Beats" in 2023.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Bose_lawsuit">Bose lawsuit</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=6" title="Edit section: Bose lawsuit"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In July 2014, <a href="/wiki/Bose_Corporation" title="Bose Corporation">Bose Corporation</a> sued Beats Electronics, alleging that its "Studio" line incorporated <a href="/wiki/Noise_cancellation" class="mw-redirect" title="Noise cancellation">noise cancellation</a> technology that <a href="/wiki/Patent_infringement" title="Patent infringement">infringed</a> five patents held by the company. Bose has also sought an injunction which would ban the infringing products from being imported or sold in the United States.<sup id="cite_ref-time-beatslawsuit_41-0" class="reference"><a href="#cite_note-time-beatslawsuit-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wsj-soundoff_42-0" class="reference"><a href="#cite_note-wsj-soundoff-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> The lawsuit was settled out of court. Apple pulled all Bose products from its retail outlets, although it is unclear whether it was in response to the lawsuit, an <a href="/wiki/Ambush_marketing" title="Ambush marketing">ambush marketing</a> conflict involving Beats and the <a href="/wiki/NFL" class="mw-redirect" title="NFL">NFL</a> (which had recently named Bose as one of its official sponsors, and thus fined a player for displaying the Beats logo during an official activity), or as a result of Apple's acquisition of Beats.<sup id="cite_ref-verge-boseremoved_43-0" class="reference"><a href="#cite_note-verge-boseremoved-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> However, two months later, Bose products returned to the shelves of Apple Stores. The companies settled in October 2014: details were not disclosed.<sup id="cite_ref-cnet-bosesettled_44-0" class="reference"><a href="#cite_note-cnet-bosesettled-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Monster_lawsuit">Monster lawsuit</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=7" title="Edit section: Monster lawsuit"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2015, <a href="/wiki/Monster_Cable" title="Monster Cable">Monster Inc.</a> sued Beats for <a href="/wiki/Fraud" title="Fraud">fraud</a>, alleging that the company had used illicit tactics to force Monster out of the venture while retaining rights to the technologies and products that it had co-developed, and engaged in <a href="/wiki/Collusion" title="Collusion">collusion</a> to harm Monster's own audio products business. Monster argued that the acquisition of Beats by HTC and its founders' subsequent buyback was a "sham" to take control of Monster's stake in the company—which could have been valued at over $100 million in the Apple purchase, that the company had "concealed" the role of Monster and its CEO <a href="/wiki/Noel_Lee_(executive)" title="Noel Lee (executive)">Noel Lee</a> in the design and engineering of its products, and that "had the partnership expired on its own terms, there would have been no transfer of Monster's years of work [onto the company]". Monster also alleged that Beats had partaken in <a href="/wiki/Anti-competitive_practices" title="Anti-competitive practices">anti-competitive practices</a> with retailers to force those offering Beats products to not offer Monster's competing products.<sup id="cite_ref-verge-monsterlawsuit_45-0" class="reference"><a href="#cite_note-verge-monsterlawsuit-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-usatoday-monsterlawsuit_46-0" class="reference"><a href="#cite_note-usatoday-monsterlawsuit-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p><p>In June 2015, <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that in retaliation for the lawsuit, Apple Inc. revoked Monster's membership in the <a href="/wiki/MFi_Program" title="MFi Program">MFi Program</a> on May 5, 2015, meaning that Monster can no longer manufacture licensed accessories for <a href="/wiki/IPhone" title="IPhone">iPhone</a>, <a href="/wiki/IPod" title="IPod">iPod</a> and <a href="/wiki/IPad" title="IPad">iPad</a> products, and must cease the sale of existing licensed products that contain the certification or technology licensed through the program by September 2015.<sup id="cite_ref-wsj-monsterrevoked_48-0" class="reference"><a href="#cite_note-wsj-monsterrevoked-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> </p><p>The case was dismissed in August 2016, with a Supreme Court ruling that Beats "had the right to terminate the agreement as of January 7th, 2013 or when there was a transaction resulting in a change of control of Beats", and that Monster "did not obtain the right to approve the change of control. Nor did the agreement require that any change of control had to be objectively reasonable".<sup id="cite_ref-verge-monsterthrownout_49-0" class="reference"><a href="#cite_note-verge-monsterthrownout-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=8" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:BeatsHeadphones-2_(47705430872).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a0/BeatsHeadphones-2_%2847705430872%29.jpg/220px-BeatsHeadphones-2_%2847705430872%29.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a0/BeatsHeadphones-2_%2847705430872%29.jpg/330px-BeatsHeadphones-2_%2847705430872%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a0/BeatsHeadphones-2_%2847705430872%29.jpg/440px-BeatsHeadphones-2_%2847705430872%29.jpg 2x" data-file-width="4159" data-file-height="3119" /></a><figcaption>A pair of Beats Headphones</figcaption></figure> <p>Beats' original product line were <i>Beats by Dre</i> headphones. In promotional materials, Dre outlined the line's advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats would allow people to "hear what the artists hear, and listen to the music the way they should: the way I do". In comparison to most headphones, <i>Beats</i> products were characterized by an emphasis towards producing larger amounts of <a href="/wiki/Bass_(music)" class="mw-redirect" title="Bass (music)">bass</a>, and are particularly optimized towards <a href="/wiki/Hip-hop_music" class="mw-redirect" title="Hip-hop music">hip-hop</a> and <a href="/wiki/Pop_music" title="Pop music">pop music</a>.<sup id="cite_ref-theage-bass_4-1" class="reference"><a href="#cite_note-theage-bass-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-cr-arebeatsworthit_50-0" class="reference"><a href="#cite_note-cr-arebeatsworthit-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-geek-beats_51-0" class="reference"><a href="#cite_note-geek-beats-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> In October 2012, Beats unveiled its first two self-developed products, the Beats Executive noise-cancelling headphones (to compete with similar offerings by <a href="/wiki/Bose_Corporation" title="Bose Corporation">Bose</a> and <a href="/wiki/Sennheiser" title="Sennheiser">Sennheiser</a>) and the <a href="/wiki/Beats_Pill" title="Beats Pill">Beats Pill</a> portable speaker.<sup id="cite_ref-bw-beats_6-4" class="reference"><a href="#cite_note-bw-beats-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-billboard-firstinhouse_14-1" class="reference"><a href="#cite_note-billboard-firstinhouse-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> In October 2015, Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Headphones">Headphones</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=9" title="Edit section: Headphones"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading4"><h4 id="Beats_Solo_Pro">Beats Solo Pro</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=10" title="Edit section: Beats Solo Pro"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Beats Solo Pro is an on-the-ear style headphone. Along with the Powerbeats Pro true-wireless earphones, they are part of a new generation of Beats products made from the ground up with Apple. They are the first on-ear headphones made by Beats to feature <a href="/wiki/Active_noise_canceling" class="mw-redirect" title="Active noise canceling">active noise canceling</a>. They were sold alongside the Solo 3 until November 1, 2021.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Beats_Solo_3_Wireless">Beats Solo 3 Wireless</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=11" title="Edit section: Beats Solo 3 Wireless"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Beats Solo 3 Wireless is an on-ear style headphone. It can last for 40 hours on a single charge or indefinitely when plugged in via the headphone jack.<sup id="cite_ref-carnoy_54-0" class="reference"><a href="#cite_note-carnoy-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> It has a <a href="/wiki/Micro-USB" class="mw-redirect" title="Micro-USB">Micro-USB</a> connector for charging.<sup id="cite_ref-carnoy_54-1" class="reference"><a href="#cite_note-carnoy-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Beats_Studio_3_Wireless">Beats Studio 3 Wireless</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=12" title="Edit section: Beats Studio 3 Wireless"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Released in October 2017, these are high-end headphones produced until 2023, when they were replaced with the Beats Studio Pro. They connect by Bluetooth and have 40 hours of battery life, with 22 hours of battery life with adaptive noise cancelling on. They feature Apple's <a href="/wiki/Apple_W_series" class="mw-redirect" title="Apple W series">W1 chip</a> for quick connection to Apple devices running <a href="/wiki/IOS_10" title="IOS 10">iOS 10</a>, <a href="/wiki/MacOS_Sierra" title="MacOS Sierra">macOS Sierra</a>, or <a href="/wiki/WatchOS_4" class="mw-redirect" title="WatchOS 4">watchOS 4</a> or later. They also feature pure adaptive <a href="/wiki/Noise_cancelling_technology" class="mw-redirect" title="Noise cancelling technology">noise cancelling technology</a>, which uses microphones both inside and outside the ear cups to measure sound levels based on the environment. If there is any headgear or eyewear on the user's head, it calibrates the noise cancelling and volume level accordingly. The headphones come in a wide range of colors and editions, including black, blue and special collections such as the <a href="/wiki/National_Basketball_Association" title="National Basketball Association">"NBA</a> Collection". </p> <div class="mw-heading mw-heading4"><h4 id="Beats_Studio_Pro">Beats Studio Pro</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=13" title="Edit section: Beats Studio Pro"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Released July 19, 2023, these are high-end headphones which feature noise cancellation, transparency mode, and are the first Beats to feature USB-C and Loseless Audio through USB-C connections. They also feature Personalized Spatial Audio and is compatible with Find My. They start at $349 in the US and work with Android 10 and later and iOS 16.5 and later. </p> <div class="mw-heading mw-heading3"><h3 id="Earbuds">Earbuds</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=14" title="Edit section: Earbuds"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On September 7, 2016, Powerbeats³ were released. On February 10, 2017, BeatsX neckband-style headphones were released.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> Powerbeats Pro were released on May 10, 2019, in the United States and 2 weeks later for UK and Europe.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> The latest iteration of Powerbeats was released on March 18, 2020, sharing design concepts similar to that of the Powerbeats Pro from the year prior.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> On October 14, 2020, Beats Flex neckband-style headphones were released as the evolution of BeatsX.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> On June 14, 2021, Beats Studio Buds were released, and priced at US$149.99.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> On November 5, 2021, the Beats Fit Pro were released, featuring a novel "wingtip" earbud design to enhanced stability during fitness workouts. On May 18, 2023, Beats Studio Buds Plus were released as a sequel to the original Beats Studio Buds. On February 11, 2025 Powerbeats Pro 2 were released, featuring Heart Rate Monitoring for Workouts.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Speakers">Speakers</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=15" title="Edit section: Speakers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Beats_Pill" title="Beats Pill">Beats Pill</a></div> <p>In 2012, Beats introduced their first speaker product, the Pill. In 2013, the Pill was replaced by the Pill 2 and a larger model, Pill XL, was introduced. The Pill XL was recalled and discontinued in mid-2015 due to battery safety concerns. </p><p>The Pill 2 had a number of accessories available, including a bike mount and a speaker stand - the "Dude" - shaped like a small wide-mouthed person. The Pill 2 was replaced by the Pill+, which was introduced in late 2015 and was discontinued in early 2021. </p> <div class="mw-heading mw-heading3"><h3 id="Beats_Audio">Beats Audio</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=16" title="Edit section: Beats Audio"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company has also licensed the Beats brand, under the name <i>Beats Audio</i> (stylized in lowercase as <i>beats audio</i>), and technology to other manufacturers. In 2009, <a href="/wiki/Hewlett-Packard" title="Hewlett-Packard">HP</a> began to offer <a href="/wiki/Personal_computer" title="Personal computer">personal computers</a> equipped with <i>Beats Audio</i> systems, beginning with its <a href="/wiki/HP_Envy" title="HP Envy">HP Envy</a> line.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> The system features a software <a href="/wiki/Equalization_(audio)" title="Equalization (audio)">equalizer</a> with a preset that HP marketed as being optimized for higher quality sound output.<sup id="cite_ref-hp-beats_62-0" class="reference"><a href="#cite_note-hp-beats-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> Beats Electronics ceased its partnership with HP following its purchase by Apple Inc.; HP subsequently entered into a similar agreement with <a href="/wiki/Bang_%26_Olufsen" title="Bang & Olufsen">Bang & Olufsen</a>.<sup id="cite_ref-cnet-bando_63-0" class="reference"><a href="#cite_note-cnet-bando-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>Following its acquisition of a stake in the company, most new HTC smartphones began to be released with Beats Audio software, beginning with the <a href="/wiki/HTC_Sensation_XE" class="mw-redirect" title="HTC Sensation XE">HTC Sensation XE</a>/XL with Beats Audio in September 2011.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> The software was to be included in most new HTC devices, such as the <a href="/wiki/HTC_One_series" title="HTC One series">One series</a>.<sup id="cite_ref-PCMAG_unveiling_65-0" class="reference"><a href="#cite_note-PCMAG_unveiling-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Tech_Crunch_Unveiling_66-0" class="reference"><a href="#cite_note-Tech_Crunch_Unveiling-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> The Sensation XE and Rezound were also bundled with Beats by Dre earbuds, but HTC abandoned the practice on future devices. An HTC product executive claimed that despite the prominence of the Beats brand, "an accessory like the headphone doesn't factor in when someone is buying a smartphone".<sup id="cite_ref-cnet-noearphones_67-0" class="reference"><a href="#cite_note-cnet-noearphones-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Car_audio">Car audio</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=17" title="Edit section: Car audio"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2011, Beats reached a deal with <a href="/wiki/Chrysler_LLC" class="mw-redirect" title="Chrysler LLC">Chrysler LLC</a> to feature Beats-branded <a href="/wiki/Vehicle_audio" title="Vehicle audio">audio systems</a> in its vehicles. First under the partnership was its <a href="/wiki/Chrysler_300#Second_generation" title="Chrysler 300">2012 Chrysler 300S</a>, which included a 10-speaker <i>Beats by Dr. Dre</i> sound system.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> Beats audio systems are also available in models from now parent company <a href="/wiki/Stellantis" title="Stellantis">Stellantis</a> other brands, including <a href="/wiki/Dodge" title="Dodge">Dodge</a> and <a href="/wiki/Jeep" title="Jeep">Jeep</a>. </p><p>Beats audio systems are also fitted to <a href="/wiki/Fiat" title="Fiat">Fiat</a><sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Volkswagen_Group" title="Volkswagen Group">Volkswagen Group</a> vehicles.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Beats_Music">Beats Music</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=18" title="Edit section: Beats Music"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></div> <p>On July 2, 2012, Beats announced it had acquired the <a href="/wiki/Online_music" class="mw-redirect" title="Online music">online music</a> service <a href="/wiki/MOG_(online_music)" title="MOG (online music)">MOG</a>, in a purchase reported to have been between $10 million and $16 million. Beats stated that the acquisition was part of the company's goal to develop a "truly end-to-end music experience". The acquisition did not include the company's blog and advertising network, the MOG Music Network,<sup id="cite_ref-usatoday-mogbeats_71-0" class="reference"><a href="#cite_note-usatoday-mogbeats-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-adw-beats_72-0" class="reference"><a href="#cite_note-adw-beats-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> which was sold in a separate transaction to the broadcasting company <a href="/wiki/Townsquare_Media" title="Townsquare Media">Townsquare Media</a> in August 2012.<sup id="cite_ref-townsquare-mog_73-0" class="reference"><a href="#cite_note-townsquare-mog-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> </p><p>While MOG indicated that it would continue to operate independently with no immediate change in service,<sup id="cite_ref-adw-beats_72-1" class="reference"><a href="#cite_note-adw-beats-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> Beats subsequently announced a new subscription-based online music service, known as <a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a>, which launched in January 2014. In comparison to its competitors, such as <a href="/wiki/Spotify" title="Spotify">Spotify</a> and <a href="/wiki/Google_Play_Music" title="Google Play Music">Google Play Music</a>, the service emphasizes recommendations by music professionals alongside algorithmic recommendations.<sup id="cite_ref-verge-beatsmusicannounce_23-1" class="reference"><a href="#cite_note-verge-beatsmusicannounce-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-billboard-beatsmusic_74-0" class="reference"><a href="#cite_note-billboard-beatsmusic-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> MOG was shut down on May 31, 2014, and existing users were directed to Beats Music.<sup id="cite_ref-verge-mogshutdown_75-0" class="reference"><a href="#cite_note-verge-mogshutdown-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> Beats Music was in turn replaced by <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a> in June 2015; the service also incorporated a Beats-branded online radio station, called "Beats 1", but the name was later changed to "<a href="/wiki/Apple_Music_1" title="Apple Music 1">Apple Music 1</a>".<sup id="cite_ref-NYT_WWDC_37-1" class="reference"><a href="#cite_note-NYT_WWDC-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-tc-beatsdiscontinued_38-1" class="reference"><a href="#cite_note-tc-beatsdiscontinued-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Dolby_Atmos_Support">Dolby Atmos Support</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=19" title="Edit section: Dolby Atmos Support"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2021, Apple announced spatial audio with <a href="/wiki/Dolby_Atmos" title="Dolby Atmos">Dolby Atmos</a> support. Apple Music will automatically play Dolby Atmos tracks on <a href="/wiki/AirPods" title="AirPods">AirPods</a>, <a href="/wiki/AirPods_Pro" title="AirPods Pro">AirPods Pro</a>, <a href="/wiki/AirPods_Max" title="AirPods Max">AirPods Max</a>, and all Beats headphones with an <a href="/wiki/Apple_silicon#Apple_H1" title="Apple silicon">H1</a> or <a href="/wiki/Apple_silicon#Apple_W1" title="Apple silicon">W1</a> chip.<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Critical_reception">Critical reception</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=20" title="Edit section: Critical reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Some critics claim that Beats products emphasize appearance over quality and function, arguing that more durable and better-sounding products are available for the same price or lower.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> Tests done on an HTC smartphone with Beats Audio indicated that the audio technology is a combination of <a href="/wiki/Equalization_(audio)" title="Equalization (audio)">audio equalization</a> that boosts the low (bass) and high ends of the audio range, <a href="/wiki/Dynamic_range_compression" title="Dynamic range compression">audio compression</a>, and <a href="/wiki/Audio_power_amplifier" title="Audio power amplifier">audio amplification</a>.<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> In 2015, Beats president <a href="/wiki/Luke_Wood" title="Luke Wood">Luke Wood</a> disagreed with accusations that Beats' products were "bass heavy", citing that their products were not for reference but rather for playback.<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> </p><p>In April 2014, German consumer test organisation <a href="/wiki/Stiftung_Warentest" title="Stiftung Warentest">Stiftung Warentest</a> tested 20 headphone models, including the product <i>Beats by Dr. Dre Solo HD</i>. In the end, it came in third to last. The comparatively high price, the merely satisfactory sound quality and the poor performance in the drop test were criticised.<sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=21" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-beatsbydre-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-beatsbydre_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20131227014659/http://th.beatsbydre.com/on/demandware.store/Sites-beats-Intl-Site/th_TH/CustomerService-Company">"About us section"</a>. <i>beatsbydre.com</i>. Archived from <a rel="nofollow" class="external text" href="http://th.beatsbydre.com/on/demandware.store/Sites-beats-Intl-Site/th_TH/CustomerService-Company">the original</a> on 27 December 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">26 December</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=beatsbydre.com&rft.atitle=About+us+section&rft_id=http%3A%2F%2Fth.beatsbydre.com%2Fon%2Fdemandware.store%2FSites-beats-Intl-Site%2Fth_TH%2FCustomerService-Company&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://officesnapshots.com/2014/11/17/beats-entertainment-culver-city-headquarters/">"Beats Electronics – Culver City Headquarters"</a>. <i>officesnapshots.com</i>. November 17, 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=officesnapshots.com&rft.atitle=Beats+Electronics+%E2%80%93+Culver+City+Headquarters&rft.date=2014-11-17&rft_id=https%3A%2F%2Fofficesnapshots.com%2F2014%2F11%2F17%2Fbeats-entertainment-culver-city-headquarters%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-guardian-carlylebillion-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-guardian-carlylebillion_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-guardian-carlylebillion_3-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/music/2013/sep/27/dr-dre-beats-1bn-carlyle-sale">"Dr Dre Beats valued at more than $1bn following Carlyle deal"</a>. <i>The Guardian</i>. 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Retrieved <span class="nowrap">May 9,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Guardian&rft.atitle=Dr+Dre+Beats+valued+at+more+than+%241bn+following+Carlyle+deal&rft.date=2013-09-27&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fmusic%2F2013%2Fsep%2F27%2Fdr-dre-beats-1bn-carlyle-sale&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-theage-bass-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-theage-bass_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-theage-bass_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.theage.com.au/digital-life/digital-life-news/how-beats-by-dre-knocked-out-better-headphones-20130913-2tola.html">"How Beats by Dre knocked out better headphones"</a>. <i>The Age</i>. Melbourne. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131120060243/http://www.theage.com.au/digital-life/digital-life-news/how-beats-by-dre-knocked-out-better-headphones-20130913-2tola.html">Archived</a> from the original on November 20, 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">March 20,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=HTC+to+acquire+majority+stake+in+Dr.+Dre%27s+Beats&rft.pub=CNET&rft.aulast=Sandoval&rft.aufirst=Greg&rft_id=http%3A%2F%2Fnews.cnet.com%2F8301-31001_3-20090967-261%2Fhtc-to-acquire-majority-stake-in-dr-dres-beats%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-Inc-12"><span class="mw-cite-backlink">^ <a href="#cite_ref-Inc_12-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Inc_12-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Inc_12-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Inc_12-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-Inc_12-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-Inc_12-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-Inc_12-6"><sup><i><b>g</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHelm2014" class="citation web cs1">Helm, Burt (May 28, 2014). <a rel="nofollow" class="external text" href="http://www.inc.com/burt-helm/apple-buys-beats.html?cid=em01011week22day28a">"What Beats' President Said About Expansion--Before Apple Bought It For $3 Billion"</a>. <i><a href="/wiki/Inc.com" class="mw-redirect" title="Inc.com">Inc.com</a></i>. 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Retrieved <span class="nowrap">May 31,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Inc.com&rft.atitle=What+Beats%27+President+Said+About+Expansion--Before+Apple+Bought+It+For+%243+Billion&rft.date=2014-05-28&rft.aulast=Helm&rft.aufirst=Burt&rft_id=http%3A%2F%2Fwww.inc.com%2Fburt-helm%2Fapple-buys-beats.html%3Fcid%3Dem01011week22day28a&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-billboard-destiny-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-billboard-destiny_13-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://www.billboard.com/articles/news/511582/jimmy-iovine-on-beats-by-dre-parting-with-monster-we-have-to-control-our-own">"Jimmy Iovine on Beats by Dre Parting With Monster: 'We Have to Control Our Own Destiny'<span class="cs1-kern-right"></span>"</a>. <i><a href="/wiki/Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130817062349/http://www.billboard.com/articles/news/511582/jimmy-iovine-on-beats-by-dre-parting-with-monster-we-have-to-control-our-own">Archived</a> from the original on August 17, 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">August 27,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Guardian&rft.atitle=Dr+Dre%27s+Beats+to+pull+plug+on+HTC+in+favour+of+new+business+partner&rft.date=2013-08-19&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2013%2Faug%2F19%2Fdr-dre-beats-htc-new-partner&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-bloomberg-htcbeats-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-bloomberg-htcbeats_17-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130823071842/http://www.businessweek.com/articles/2013-08-20/straight-outta-htc-beats-audio-may-have-a-new-solo-project">"Straight Outta HTC: Beats Audio May Have a New Solo Project"</a>. <i><a href="/wiki/Bloomberg_Businessweek" title="Bloomberg Businessweek">Bloomberg Businessweek</a></i>. 20 August 2013. 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May 31, 2014. Archived from <a rel="nofollow" class="external text" href="http://investing.businessweek.com/research/stocks/private/person.asp?personId=134391936&privcapId=65358694&previousCapId=65358694&previousTitle=Beats%20Electronics,%20LLC">the original</a> on 2016-03-08<span class="reference-accessdate">. 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May 9, 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140509145255/http://www.independent.co.uk/life-style/gadgets-and-tech/if-apple-buys-beats-electronics-for-32bn-will-dr-dre-become-hip-hops-first-billionaire-9343973.html">Archived</a> from the original on May 9, 2014<span class="reference-accessdate">. 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Retrieved <span class="nowrap">2023-06-24</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WWD&rft.atitle=Beats+Taps+A-Cold-Wall%27s+Samuel+Ross+as+Principal+Design+Consultant&rft.date=2023-06-20&rft.aulast=Ilchi&rft.aufirst=Layla&rft_id=https%3A%2F%2Fwwd.com%2Fmenswear-news%2Fmens-accessories%2Fbeats-a-cold-wall-samuel-ross-1235698098%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://hypebeast.com/2023/6/samuel-ross-beats-principal-design-consultant-info">"Samuel Ross Appointed as Beats Principal Design Consultant"</a>. <i>Hypebeast</i>. 2023-06-22<span class="reference-accessdate">. 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Retrieved <span class="nowrap">August 1,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Bose+Is+Suing+Beats+Over+Headphone+Patents&rft.pub=Time&rft.date=2014-07-25&rft_id=https%3A%2F%2Ftime.com%2F3036763%2Fbose-beats-lawsuit%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-wsj-soundoff-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-wsj-soundoff_42-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWakabayashi2014" class="citation news cs1">Wakabayashi, Daisuke (July 25, 2014). <a rel="nofollow" class="external text" href="https://blogs.wsj.com/digits/2014/07/25/sound-off-bose-sues-beats-over-noise-cancelling-patents/">"Sound Off: Bose Sues Beats Over Noise-Cancelling Patents"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140729143845/https://blogs.wsj.com/digits/2014/07/25/sound-off-bose-sues-beats-over-noise-cancelling-patents/">Archived</a> from the original on July 29, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">August 1,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=Sound+Off%3A+Bose+Sues+Beats+Over+Noise-Cancelling+Patents&rft.date=2014-07-25&rft.aulast=Wakabayashi&rft.aufirst=Daisuke&rft_id=https%3A%2F%2Fblogs.wsj.com%2Fdigits%2F2014%2F07%2F25%2Fsound-off-bose-sues-beats-over-noise-cancelling-patents%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-verge-boseremoved-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-boseremoved_43-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2014/10/17/6995403/apple-removes-bose-products-from-store">"Apple has removed all Bose products from its store"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. October 17, 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20141018135935/http://www.theverge.com/2014/10/17/6995403/apple-removes-bose-products-from-store">Archived</a> from the original on October 18, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">October 17,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Verge&rft.atitle=Apple+has+removed+all+Bose+products+from+its+store&rft.date=2014-10-17&rft_id=https%3A%2F%2Fwww.theverge.com%2F2014%2F10%2F17%2F6995403%2Fapple-removes-bose-products-from-store&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-cnet-bosesettled-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-cnet-bosesettled_44-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cnet.com/news/apples-beats-bose-settle-patent-spat-over-noise-canceling-tech/">"Apple's Beats, Bose settle patent spat over noise-canceling tech"</a>. <i><a href="/wiki/CNET" title="CNET">CNET</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150108005933/http://www.cnet.com/news/apples-beats-bose-settle-patent-spat-over-noise-canceling-tech/">Archived</a> from the original on January 8, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">January 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNET&rft.atitle=Apple%27s+Beats%2C+Bose+settle+patent+spat+over+noise-canceling+tech&rft_id=https%3A%2F%2Fwww.cnet.com%2Fnews%2Fapples-beats-bose-settle-patent-spat-over-noise-canceling-tech%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-verge-monsterlawsuit-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-monsterlawsuit_45-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2015/1/6/7505639/monster-suing-beats-and-co-founders-dr-dre-and-jimmy-iovine">"Monster sues Beats and co-founders Dr. Dre and Jimmy Iovine for fraud"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. January 6, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150107075249/http://www.theverge.com/2015/1/6/7505639/monster-suing-beats-and-co-founders-dr-dre-and-jimmy-iovine">Archived</a> from the original on January 7, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">January 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Monster+sues+Beats+and+co-founders+Dr.+Dre+and+Jimmy+Iovine+for+fraud&rft.date=2015-01-06&rft_id=https%3A%2F%2Fwww.theverge.com%2F2015%2F1%2F6%2F7505639%2Fmonster-suing-beats-and-co-founders-dr-dre-and-jimmy-iovine&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-usatoday-monsterlawsuit-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-usatoday-monsterlawsuit_46-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.usatoday.com/story/tech/2015/01/06/monster-suit-beats-electronics/21355033/">"Tech firm Monster sues Beats and founders Dre and Iovine"</a>. <i><a href="/wiki/USA_Today" title="USA Today">USA Today</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150107053857/http://www.usatoday.com/story/tech/2015/01/06/monster-suit-beats-electronics/21355033/">Archived</a> from the original on January 7, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">January 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+Today&rft.atitle=Tech+firm+Monster+sues+Beats+and+founders+Dre+and+Iovine&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Ftech%2F2015%2F01%2F06%2Fmonster-suit-beats-electronics%2F21355033%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/features/2015-06-22/beatrayed-by-dre-">"Beatrayed by Dre? Noel Lee says he built the headphones Apple paid $3 billion for. His take? $0. Now he's suing for his share"</a>. <i><a href="/wiki/Bloomberg_LP" class="mw-redirect" title="Bloomberg LP">Bloomberg LP</a></i>. June 22, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160712212651/http://www.bloomberg.com/news/features/2015-06-22/beatrayed-by-dre-">Archived</a> from the original on July 12, 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg+LP&rft.atitle=Beatrayed+by+Dre%3F+Noel+Lee+says+he+built+the+headphones+Apple+paid+%243+billion+for.+His+take%3F+%240.+Now+he%27s+suing+for+his+share.&rft.date=2015-06-22&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Ffeatures%2F2015-06-22%2Fbeatrayed-by-dre-&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-wsj-monsterrevoked-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-wsj-monsterrevoked_48-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.wsj.com/articles/apple-revokes-monsters-authority-to-make-licensed-accessories-1434481512">"Apple Revokes Monster's Authority to Make Licensed Accessories"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150617004548/http://www.wsj.com/articles/apple-revokes-monsters-authority-to-make-licensed-accessories-1434481512">Archived</a> from the original on June 17, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">June 17,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=Apple+Revokes+Monster%27s+Authority+to+Make+Licensed+Accessories&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fapple-revokes-monsters-authority-to-make-licensed-accessories-1434481512&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-verge-monsterthrownout-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-monsterthrownout_49-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2016/8/30/12719232/monster-beats-lawsuit-claims-dismissed-apple">"Monster's lawsuit against Beats has gone very poorly"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a href="/wiki/Vox_Media" title="Vox Media">Vox Media</a>. August 30, 2016. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161225171352/http://www.theverge.com/2016/8/30/12719232/monster-beats-lawsuit-claims-dismissed-apple">Archived</a> from the original on December 25, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">December 26,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Monster%27s+lawsuit+against+Beats+has+gone+very+poorly&rft.date=2016-08-30&rft_id=https%3A%2F%2Fwww.theverge.com%2F2016%2F8%2F30%2F12719232%2Fmonster-beats-lawsuit-claims-dismissed-apple&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-cr-arebeatsworthit-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-cr-arebeatsworthit_50-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre-headphones-worth-the-money/index.htm">"Are Beats by Dr. Dre headphones worth the money?"</a>. Consumer Reports. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131204230212/http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre-headphones-worth-the-money/index.htm">Archived</a> from the original on December 4, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">November 29,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Are+Beats+by+Dr.+Dre+headphones+worth+the+money%3F&rft.pub=Consumer+Reports&rft_id=http%3A%2F%2Fwww.consumerreports.org%2Fcro%2Fnews%2F2013%2F05%2Fare-beats-by-dr-dre-headphones-worth-the-money%2Findex.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-geek-beats-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-geek-beats_51-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEvans" class="citation web cs1">Evans, Joel. <a rel="nofollow" class="external text" href="http://www.geek.com/articles/gadgets/review-beats-by-dr-dre-headphones-20080730/">"Review: Beats by Dr. Dre headphones"</a>. Geek.com. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120428202630/http://www.geek.com/articles/gadgets/review-beats-by-dr-dre-headphones-20080730">Archived</a> from the original on April 28, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">May 23,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Review%3A+Beats+by+Dr.+Dre+headphones&rft.pub=Geek.com&rft.aulast=Evans&rft.aufirst=Joel&rft_id=http%3A%2F%2Fwww.geek.com%2Farticles%2Fgadgets%2Freview-beats-by-dr-dre-headphones-20080730%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-52">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.macrumors.com/2015/10/26/beats-pill-speaker-launches/">"Beats Pill+ Speaker Launches Alongside New Colors for Solo2 Headphones"</a>. 26 October 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151029002146/http://www.macrumors.com/2015/10/26/beats-pill-speaker-launches/">Archived</a> from the original on October 29, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">October 29,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Beats+Pill%2B+Speaker+Launches+Alongside+New+Colors+for+Solo2+Headphones&rft.date=2015-10-26&rft_id=https%3A%2F%2Fwww.macrumors.com%2F2015%2F10%2F26%2Fbeats-pill-speaker-launches%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFClover2021" class="citation web cs1">Clover, Juli (November 2021). <a rel="nofollow" class="external text" href="https://www.macrumors.com/2021/11/01/apple-discontinues-beats-headphones/">"Apple Discontinues Powerbeats, Beats Solo Pro, and Beats EP"</a>. <i>MacRumors</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">October 13,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=Beats+Electronics+acquires+MOG+music+service&rft.date=2012-07-02&rft.aulast=Snider&rft.aufirst=Mike&rft_id=http%3A%2F%2Fcontent.usatoday.com%2Fcommunities%2Ftechnologylive%2Fpost%2F2012%2F07%2Fbeats-electronics-accquires-mog-music-service%2F1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-adw-beats-72"><span class="mw-cite-backlink">^ <a href="#cite_ref-adw-beats_72-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-adw-beats_72-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWarzel2012" class="citation web cs1">Warzel, Charlie (July 2, 2012). <a rel="nofollow" class="external text" href="http://www.adweek.com/news/technology/beats-electronics-acquires-mog-141575">"Beats Electronics Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service"</a>. <i>Adweek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20121023081812/http://www.adweek.com/news/technology/beats-electronics-acquires-mog-141575">Archived</a> from the original on October 23, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">October 13,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adweek&rft.atitle=Beats+Electronics+Acquires+Mog+Rapper+Dr.+Dre%27s+headphone+makers+scoop+up+digital+streaming+service&rft.date=2012-07-02&rft.aulast=Warzel&rft.aufirst=Charlie&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Ftechnology%2Fbeats-electronics-acquires-mog-141575&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-townsquare-mog-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-townsquare-mog_73-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJones2012" class="citation web cs1">Jones, Rhian (August 24, 2012). <a rel="nofollow" class="external text" href="http://www.musicweek.com/news/read/remaining-half-of-mog-music-network-sells-to-townsquare-media-group/051510">"Remaining half of Mog Music Network sells to Townsquare Media Group"</a>. <i>MusicWeek</i>. Intent Media. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130309210640/http://www.musicweek.com/news/read/remaining-half-of-mog-music-network-sells-to-townsquare-media-group/051510">Archived</a> from the original on March 9, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">October 13,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MusicWeek&rft.atitle=Remaining+half+of+Mog+Music+Network+sells+to+Townsquare+Media+Group&rft.date=2012-08-24&rft.aulast=Jones&rft.aufirst=Rhian&rft_id=http%3A%2F%2Fwww.musicweek.com%2Fnews%2Fread%2Fremaining-half-of-mog-music-network-sells-to-townsquare-media-group%2F051510&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-billboard-beatsmusic-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-billboard-beatsmusic_74-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.billboard.com/biz/articles/news/digital-and-mobile/5645363/beats-music-beefs-up-curation-team-says-service-is">"Beats Music Beefs Up Curation Team, Says Service Is 'Coming Soon'<span class="cs1-kern-right"></span>"</a>. <i>Billboard.biz</i>. 9 August 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130828103929/http://www.billboard.com/biz/articles/news/digital-and-mobile/5645363/beats-music-beefs-up-curation-team-says-service-is">Archived</a> from the original on August 28, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">August 27,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Billboard.biz&rft.atitle=Beats+Music+Beefs+Up+Curation+Team%2C+Says+Service+Is+%27Coming+Soon%27&rft.date=2013-08-09&rft_id=https%3A%2F%2Fwww.billboard.com%2Fbiz%2Farticles%2Fnews%2Fdigital-and-mobile%2F5645363%2Fbeats-music-beefs-up-curation-team-says-service-is&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-verge-mogshutdown-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-mogshutdown_75-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2014/6/1/5770370/mog-streaming-music-service-shut-down">"MOG streaming music service shut down"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. June 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140815173250/http://www.theverge.com/2014/6/1/5770370/mog-streaming-music-service-shut-down">Archived</a> from the original on August 15, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">August 17,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=MOG+streaming+music+service+shut+down&rft.date=2014-06&rft_id=https%3A%2F%2Fwww.theverge.com%2F2014%2F6%2F1%2F5770370%2Fmog-streaming-music-service-shut-down&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.apple.com/in/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/">"Apple Music announces Spatial Audio with Dolby Atmos; will bring Lossless Audio to entire catalog"</a>. <i>Apple Newsroom</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210517132215/https://www.apple.com/in/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/">Archived</a> from the original on 2021-05-17.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Apple+Newsroom&rft.atitle=Apple+Music+announces+Spatial+Audio+with+Dolby+Atmos%3B+will+bring+Lossless+Audio+to+entire+catalog&rft_id=https%3A%2F%2Fwww.apple.com%2Fin%2Fnewsroom%2F2021%2F05%2Fapple-music-announces-spatial-audio-and-lossless-audio%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-77"><span class="mw-cite-backlink"><b><a href="#cite_ref-77">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre-headphones-worth-the-money/index.htm">"Are Beats by Dr. Dre headphones worth the money?"</a>. <i>consumerreports.org</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131204230212/http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre-headphones-worth-the-money/index.htm">Archived</a> from the original on December 4, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=consumerreports.org&rft.atitle=Are+Beats+by+Dr.+Dre+headphones+worth+the+money%3F&rft_id=http%3A%2F%2Fwww.consumerreports.org%2Fcro%2Fnews%2F2013%2F05%2Fare-beats-by-dr-dre-headphones-worth-the-money%2Findex.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAguilar2015" class="citation web cs1">Aguilar, Mario (10 July 2015). <a rel="nofollow" class="external text" href="https://gizmodo.com/are-beats-headphones-really-designed-to-trick-you-1715413621">"Are Beats Headphones Really Designed To Trick You?"</a>. <i><a href="/wiki/Gizmodo" title="Gizmodo">Gizmodo</a></i>. <a href="/wiki/Gawker_Media" title="Gawker Media">Gawker Media</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150711063936/http://gizmodo.com/are-beats-headphones-really-designed-to-trick-you-1715413621">Archived</a> from the original on July 11, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gizmodo&rft.atitle=Are+Beats+Headphones+Really+Designed+To+Trick+You%3F&rft.date=2015-07-10&rft.aulast=Aguilar&rft.aufirst=Mario&rft_id=https%3A%2F%2Fgizmodo.com%2Fare-beats-headphones-really-designed-to-trick-you-1715413621&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSakr2011" class="citation web cs1">Sakr, Sharif (13 October 2011). <a rel="nofollow" class="external text" href="https://www.engadget.com/2011/10/13/htc-sensation-xe-with-beats-audio-review/">"HTC Sensation XE with Beats Audio review"</a>. <i><a href="/wiki/Engadget" title="Engadget">Engadget</a></i>. <a href="/wiki/AOL" title="AOL">AOL</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150222091408/http://www.engadget.com/2011/10/13/htc-sensation-xe-with-beats-audio-review/">Archived</a> from the original on February 22, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">January 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Engadget&rft.atitle=HTC+Sensation+XE+with+Beats+Audio+review&rft.date=2011-10-13&rft.aulast=Sakr&rft.aufirst=Sharif&rft_id=https%3A%2F%2Fwww.engadget.com%2F2011%2F10%2F13%2Fhtc-sensation-xe-with-beats-audio-review%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-80">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/newsbeat/28287697">"Beats by Dre president defends headphone bass quality"</a>. <i>BBC News</i>. July 15, 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150219203409/http://www.bbc.co.uk/newsbeat/28287697">Archived</a> from the original on February 19, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">January 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Beats+by+Dre+president+defends+headphone+bass+quality&rft.date=2014-07-15&rft_id=http%3A%2F%2Fwww.bbc.co.uk%2Fnewsbeat%2F28287697&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> <li id="cite_note-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-81">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFröhlich2014" class="citation web cs1 cs1-prop-foreign-lang-source">Fröhlich, Christoph (2014-04-25). <a rel="nofollow" class="external text" href="http://www.stern.de/digital/homeentertainment/stiftung-warentest-prueft-kopfhoerer-beats-by-dr--dre-fallen-durch-3682846.html">"Stiftung Warentest prüft Kopfhörer. Beats by Dr. Dre fail"</a>. <i><a href="/wiki/Stern_(magazine)" title="Stern (magazine)">stern.de</a></i> (in German)<span class="reference-accessdate">. Retrieved <span class="nowrap">2023-08-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=stern.de&rft.atitle=Stiftung+Warentest+pr%C3%BCft+Kopfh%C3%B6rer.+Beats+by+Dr.+Dre+fail&rft.date=2014-04-25&rft.aulast=Fr%C3%B6hlich&rft.aufirst=Christoph&rft_id=http%3A%2F%2Fwww.stern.de%2Fdigital%2Fhomeentertainment%2Fstiftung-warentest-prueft-kopfhoerer-beats-by-dr--dre-fallen-durch-3682846.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABeats+Electronics" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Beats_Electronics&action=edit&section=22" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output 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href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a></li> <li><a href="/wiki/Outline_of_Apple_Inc." title="Outline of Apple Inc.">Outline</a></li> <li><a href="/wiki/Timeline_of_Apple_Inc._products" class="mw-redirect" title="Timeline of Apple Inc. products">Timeline of products</a></li> <li><a href="/wiki/Environmental_practices_of_Apple" class="mw-redirect" title="Environmental practices of Apple">Environment</a></li> <li><a href="/wiki/Marketing_of_Apple_Inc." title="Marketing of Apple Inc.">Marketing</a></li> <li><a href="/wiki/Apple_supply_chain" title="Apple supply chain">Supply chain</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Trade unions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._products" title="Category:Apple Inc. products">Products</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._hardware" title="Category:Apple Inc. hardware">Hardware</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IMac" title="IMac">iMac</a> <ul><li><i><a href="/wiki/IMac_Pro" title="IMac Pro">Pro</a></i></li></ul></li> <li><a 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href="/wiki/List_of_iPad_accessories" title="List of iPad accessories">Accessories</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/AirPods" title="AirPods">AirPods</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirPods_Pro" title="AirPods Pro">Pro</a></li> <li><a href="/wiki/AirPods_Max" title="AirPods Max">Max</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_SIM" title="Apple SIM">Apple SIM</a></li> <li><a href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a class="mw-selflink selflink">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems58" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" class="mw-redirect" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li> <li><a href="/wiki/Apple_Michigan_Avenue" title="Apple Michigan Avenue">Michigan Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a href="/wiki/IAd" title="IAd">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a class="mw-selflink selflink">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._acquisitions" title="Category:Apple Inc. acquisitions">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Completed</a> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><i><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></i></li> <li><a class="mw-selflink selflink">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><i><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></i></li> <li><i><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></i></li> <li><i><a href="/wiki/Emagic" title="Emagic">Emagic</a></i></li> <li><i><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></i></li> <li><i><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></i></li> <li><i><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></i></li> <li><i><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></i></li> <li><i><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></i></li> <li><i><a href="/wiki/Metaio" title="Metaio">Metaio</a></i></li> <li><i><a href="/wiki/NeXT" title="NeXT">NeXT</a></i></li> <li><i><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></i></li> <li><i><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></i></li> <li><i><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></i></li> <li><i><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></i></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><i><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></i></li> <li><i><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></i></li></ul></li> <li>Potential <ul><li><a href="/wiki/Potential_acquisition_of_Disney_by_Apple" title="Potential acquisition of Disney by Apple">Disney</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple's EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a href="/wiki/Typography_of_Apple_Inc." title="Typography of Apple Inc.">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">2024 U.S. antitrust case</a></li> <li><a href="/wiki/Apple_Inc._v._Pepper" title="Apple Inc. v. Pepper">App Store antitrust case</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a href="/wiki/Apple_car_project" title="Apple car project">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Kevan_Parekh" title="Kevan Parekh">Kevan Parekh</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O'Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Campbell_(business_executive)" title="Bill Campbell (business executive)">Bill Campbell</a></li> <li><a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Larry_Ellison" title="Larry Ellison">Larry Ellison</a></li> <li><a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a></li> <li><a href="/wiki/Bob_Iger" title="Bob Iger">Robert A. Iger</a></li> <li><a href="/wiki/Delano_Lewis" title="Delano Lewis">Delano Lewis</a></li> <li><a href="/wiki/Arthur_Rock" title="Arthur Rock">Arthur Rock</a></li> <li><a href="/wiki/Eric_Schmidt" title="Eric Schmidt">Eric Schmidt</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Edgar_S._Woolard_Jr." title="Edgar S. Woolard Jr.">Edgar S. Woolard Jr.</a></li> <li><a href="/wiki/Jerry_York_(businessman)" title="Jerry York (businessman)">Jerry York</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Italics</i> indicate discontinued products, services, or defunct companies.</li> <li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" 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title="Concrete Roots">Concrete Roots</a></i> (1994)</li> <li><i><a href="/wiki/First_Round_Knock_Out" title="First Round Knock Out">First Round Knock Out</a></i> (1996)</li> <li><i><a href="/wiki/Dr._Dre_Presents:_The_Aftermath" title="Dr. Dre Presents: The Aftermath">The Aftermath</a></i> (1996)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tours</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Up_in_Smoke_Tour" title="Up in Smoke Tour">Up in Smoke Tour</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/World_Class_Wreckin%27_Cru" title="World Class Wreckin' Cru">World Class Wreckin' Cru</a></li> <li><a href="/wiki/N.W.A" title="N.W.A">N.W.A</a></li> 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