Collections - Twitter Marketing

<!doctype html>  <html data-behavior="i18n" dir="ltr" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://marketing.twitter.com/na/en/collections.html","20190131082751","https://web.archive.org/","web","/_static/", "1548923271"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Collections - Twitter Marketing</title> <meta name="description" content="Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results."/> <link rel="canonical" href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections.html"> <meta property="og:url" content="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections.html"/> <meta property="og:type" content="article"/> <meta property="og:title" content="collections"/> <meta property="og:description" content="Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results."/> <meta property="og:image" content="https://web.archive.org/web/20190131082751im_/http://marketing.twitter.com/content/dam/marketing-twitter/collections/Collection-Header.jpg.mtc-thumb.1200.sdd56fdeb97843f12d816b2232de933e77cfc2f54.jpg"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:site" content="TwitterMktg"/> <meta name="twitter:image" content="https://web.archive.org/web/20190131082751im_/http://marketing.twitter.com/content/dam/marketing-twitter/collections/Collection-Header.jpg.mtc-thumb.1200.sdd56fdeb97843f12d816b2232de933e77cfc2f54.jpg"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://web.archive.org/web/20190131082751im_/https://abs.twimg.com/favicons/favicon.ico" rel="shortcut icon" type="image/x-icon"/> <link 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hreflang="ko" href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/apac/ko/collections.html"/> </head> <body class="page collections "> <div id="page-wrapper"> <header> <div id="loader-container"> <div id="loader" class="active"></div> </div> <div class="comp-wrapper nav-drawer mu01-marketing-header animate no-interaction is-progress-bar-disabled" data-component-universal="mu01-marketing-header" data-component-common="masthead"> <div class="comp-container mu01-marketing-header__item"> <div class="header-main__decoration"></div> <div data-component-common="navigation" class="nav-wrapper"> <header class="header-main"> <div class="header-main__yin header-left"> <div class="header-main__logo"> <div class="header-main__logo_wrap"> <i class="header-main__logo_icon icon-logo_sml" aria-hidden="true"></i> <span class="screen-reader">Twitter logo icon</span> </div> <h4 class="header-main__title mtc-font__headline--sm is-bold"><a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/">Marketing</a></h4> </div>  <nav class="nav-main header-center" data-component-universal="mu02-header-navigation"> <div class="nav-main__menu">  <ul class="nav-main__list is-static"> <li class="nav-main__list-item mtc-font__headline--sm"><a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/insights.html">Insights</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/success-stories.html">Success Stories</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/solutions.html">Solutions</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections.html">Collections</a></li> </ul> </div>  </nav> </div> <div class="header-main__yang header-right"> <ul class="mu01__nav-list"> <li class="mu01__nav-list-item mu01__nav-list-item--search"> <div class="search-main js-search-main"> <form class="search" action="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/search.html" method="get" autocomplete="off"> <div class="input-container"> <div class="input"> <input type="text" name="q" maxlength="40"/> </div> </div> <div class="search-icon mtc-icon mtc-icon--search is-white"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"> <path d="M19.78,18.7,16.07,15A9.13,9.13,0,1,0,15,16.07l3.7,3.71a.77.77,0,0,0,1.08,0A.78.78,0,0,0,19.78,18.7ZM1.52,9.11a7.6,7.6,0,1,1,7.59,7.6A7.61,7.61,0,0,1,1.52,9.11Z"/> </svg> <span class="screen-reader u06-search__icon-accessibility">Search icon</span> </div> <div class="close-icon js-search-close"> <span class="close-icon__cross-bar"></span> </div> </form> </div> </li> <li class="mu01__nav-list-item 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href="https://web.archive.org/web/20190131082751/https://twitter.com/login?redirect_after_login=https://marketing.twitter.com/na/en/collections.html" class="js-track-event js-track-event--cta " data-track-label="Login" data-track-action="click"> Sign In </a> </p> </div> </div> </div> </li> <li class="mu01__nav-list-item mu01__nav-list-item--menu-toggle"> <button class="nav-icon nav-icon__toggle"> <span class="visuallyhidden">Mobile menu button</span> <span class="nav-icon__hamburger-bar"></span> </button> </li> </ul> </div> </header> <div class="nav-drawer-menu"> <dl class="nav-drawer-menu__list nav-drawer-menu__list--global"> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/insights.html" title="Insights"> Insights </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/success-stories.html" title="Success Stories"> Success Stories </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/solutions.html" title="Solutions"> Solutions </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections.html" title="Collections"> Collections </a> </dd> </dl> <dl class="nav-drawer-menu__list nav-drawer-menu__list--utility"> <dt class="nav-drawer-menu__term"> <span class="nav-drawer-menu__term--label mtc-font__headline--sm">Choose Region:</span> </dt> <dd class="nav-drawer-menu__item nav-drawer-menu__item--lang js-nav-drawer-lang"> <select class="nav-drawer-menu__item--select js-lang-select"> <option value="https://marketing.twitter.com/na/en/collections.html" data-region-home-path="/content/marketing-twitter/na/en" selected="selected"> English - North America </option> <option value="https://marketing.twitter.com/emea/en_gb/collections.html" data-region-home-path="/content/marketing-twitter/emea/en_gb"> English - United Kingdom </option> <option value="https://marketing.twitter.com/emea/fr/collections.html" data-region-home-path="/content/marketing-twitter/emea/fr"> Français </option> <option value="https://marketing.twitter.com/emea/ar/collections.html" data-region-home-path="/content/marketing-twitter/emea/ar"> العربيّة </option> <option value="https://marketing.twitter.com/emea/de/collections.html" data-region-home-path="/content/marketing-twitter/emea/de"> Deutsch </option> <option value="https://marketing.twitter.com/emea/es_es/collections.html" data-region-home-path="/content/marketing-twitter/emea/es_es"> Español - España </option> <option value="https://marketing.twitter.com/latam/pt/collections.html" data-region-home-path="/content/marketing-twitter/latam/pt"> Português - Brasil </option> <option value="https://marketing.twitter.com/latam/es/collections.html" data-region-home-path="/content/marketing-twitter/latam/es"> Español - América Latina </option> <option value="https://marketing.twitter.com/apac/en_gb/collections.html" data-region-home-path="/content/marketing-twitter/apac/en_gb"> English - Asia Pacific </option> <option value="https://marketing.twitter.com/apac/ja/collections.html" data-region-home-path="/content/marketing-twitter/apac/ja"> 日本語 </option> <option value="https://marketing.twitter.com/apac/ko/collections.html" data-region-home-path="/content/marketing-twitter/apac/ko"> 한국어 </option> </select> <div class="nav-drawer-menu__item--select-arrow"></div> </dd>  <dt class="nav-drawer-menu__term"> <span class="nav-drawer-menu__term--label mtc-font__headline--sm">Twitter Account:</span> </dt> <dd class="nav-drawer-menu__item signed-out"> <div class="nav-drawer-menu__item--account is-account-signed-out"> <p class="nav-drawer-menu__sign-in mtc-font__headline--sm mtc-cta mtc-cta--round mtc-cta--blue-dull is-see-through"> <a href="https://web.archive.org/web/20190131082751/https://twitter.com/login?redirect_after_login=https://marketing.twitter.com/na/en/collections.html" class="js-track-event js-track-event--cta " data-track-label="Login" data-track-action="click"> Sign In </a> </p> </div> </dd> </dl> </div> </div> </div> <progress class="progress-bar" value="0" max="100"></progress> </div> <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20190131082751/http://schema.org", "@type": "WPHeader", "isPartOf": "https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections.html" } </script> </header> <main id="main-content" class="clearfix"> <div class="mc28-masthead-medium masthead"> <div class="mc28-masthead-medium__item mtc-section mtc-masthead mtc-masthead--medium cq-dd-image animate" data-component="mc28-masthead-medium" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/collections/Collection-Header.jpg.mtc-thumb.2000.sdd56fdeb97843f12d816b2232de933e77cfc2f54.jpg)"> <div class="mtc-overlay is-overlay-on is-overlay-low"></div> <div class="container mtc-container--legacy"> <div class="mtc-masthead__wrapper mtc-grid-construct">   <div class="mtc-masthead__copy"> <h1 class="mtc-masthead__title mc28-masthead-medium__title mtc-font__headline--jumbo">Collections</h1> </div> </div> </div> </div></div> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-12" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h4> Stay current in digital marketing. These case studies, research articles, and interviews with marketing leaders have been curated by topic to help your brand delight your customers and deliver strong content during cultural moments. </h4> </div> </div> </div> </div> </div></div> <div class="mu11-collections"><div class="mu11-collections__item mtc-section mtc-grid-construct"> <div class="mu11-collections__content"> <div class="mu07-search-results__list"> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/collections/lsn/lsn-header3.jpg.mtc-thumb.2000.s769122479a85ce44ec8ea273a4394d44ff7677be.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Collection </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections/launch-on-twitter.html"> Launch on Twitter </a> </h4> <p class="mu07-search-results__description"> Find out how and why to launch something new on Twitter. Gain mass exposure, boost your brand metrics, and reach an audience that’s eager to discover and engage. </p>  </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/collections/videontwitter-header-.jpg.mtc-thumb.2000.sea22df6be54b86c5c3731ff3a2bcb4f62cb34f4c.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Collection </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections/video-on-twitter.html"> Video on Twitter </a> </h4> <p class="mu07-search-results__description"> Bring the power of video to the most live, dynamic platform for storytelling. </p>  </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/collections/PerformanceMarketing-Header.jpg.mtc-thumb.2000.s8b94b1fb3fd2d42dd20a216b200ed6f49af8c73c.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Collection </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections/performance-marketing.html"> Performance Marketing </a> </h4> <p class="mu07-search-results__description"> Drive more website conversions and app installs with Twitter's unique solutions for performance advertising. </p>  </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/collections/LiveStadium-Header.jpg.mtc-thumb.2000.sf4e6dde8540867555358b93fccb74b9330b8b1af.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Collection </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/collections/the-live-stadium.html"> The Live Stadium </a> </h4> <p class="mu07-search-results__description"> Because connecting live, in the moment, to passionate fans and big sporting moments = victory. </p>  </div> </div> </div> </div> </div> </div> </div> </div> <div class="mc47-landing-marketing-objectives"> <div class="mc47-landing-marketing-objectives mtc-section"> <div class="mc47-landing-marketing-objectives__item mtc-grid-construct"> <h2 class="mtc-font__headline--xl mc47-landing-marketing-objectives__title">Twitter has solutions for your marketing objectives</h2> <div class="mc47-landing-marketing-objectives__content-wrapper"> <div class="mc47-landing-marketing-objectives__content" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mc30-section-entry-point"><div class="mc30-section-entry-point__item mtc-grid-construct" data-component="mc30-section-entry-point"> <h2 class="mc30-section-entry-point__subhead mtc-font__headline--lg is-bold">Create engagement</h2> <p class="mc30-section-entry-point__copy mtc-font__paragraph">Engaging an audience is a priority for any brand, and Twitter gives you many ways to get the job done. Our users are exactly the interested, sharing types you want in a loyal band of followers.</p> <p class="mc30-section-entry-point__cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/solutions/create-engagement.html" class="js-track-event js-track-event--cta " data-track-label="/content/marketing-twitter/na/en/solutions/create-engagement" data-track-action="click"> Learn More </a> </p> </div> </div> </div> <div class="mc47-landing-marketing-objectives__content" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> <div class="mc30-section-entry-point"><div class="mc30-section-entry-point__item mtc-grid-construct" data-component="mc30-section-entry-point"> <h2 class="mc30-section-entry-point__subhead mtc-font__headline--lg is-bold">Drive performance</h2> <p class="mc30-section-entry-point__copy mtc-font__paragraph">In business, it’s all about the numbers, and when it comes to the bottom line, we’ve got your back. We’ve developed tools and best practices to help you reach your sales and marketing goals.</p> <p class="mc30-section-entry-point__cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="https://web.archive.org/web/20190131082751/https://marketing.twitter.com/na/en/solutions/drive-performance.html" class="js-track-event js-track-event--cta " data-track-label="/content/marketing-twitter/na/en/solutions/drive-performance" data-track-action="click"> Learn More </a> </p> </div> </div> </div> <div class="mc47-landing-marketing-objectives__content" data-behavior="viewport-transition" data-transition="bottom" data-delay="400" data-percent-visible="50"> <div class="mc30-section-entry-point"><div class="mc30-section-entry-point__item mtc-grid-construct" data-component="mc30-section-entry-point"> <h2 class="mc30-section-entry-point__subhead mtc-font__headline--lg is-bold">Measure results</h2> <p class="mc30-section-entry-point__copy mtc-font__paragraph">What worked? What didn’t? 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