Angewandte Linguistik | ZHAW Zürcher Hochschule für Angewandte Wissenschaften

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Jetzt anmelden! </span> <div class="zhaw-sticker-link"> <div class="icon-background-circle icon-background-circle-blue icon-background-circle-40"> <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-arrow-right-bold" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><line x1="40" y1="128" x2="216" y2="128" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/><polyline points="144 56 216 128 144 200" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> </div> </div> </div> </div> </div> </a> </div> <div class="zhaw-slider-image default-slider-layout carousel-item " data-bs-interval="5000"> <div class="zhaw-slider-image-item"> <img src="/storage/_processed_/8/5/csm_header-kopfhoerer-iam-on-ear-2_d0ba7e115f.webp" width="1170" height="475" alt="" title="Podcast" /> </div> <a href="https://open.spotify.com/show/6rFHVULrVngqrwhRYUBxrF" target="_blank" rel="noreferrer"> <div class="zhaw-slider-content"> <div class="zhaw-slider-background"> <div class="zhaw-slider-border"> <span class="zhaw-slider-header"> <strong>Podcast</strong> </span> <span class="zhaw-slider-bodytext"> «IAM on ear» </span> <div class="zhaw-sticker-link"> <div class="icon-background-circle icon-background-circle-blue icon-background-circle-40"> <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-arrow-right-bold" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><line x1="40" y1="128" x2="216" y2="128" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/><polyline points="144 56 216 128 144 200" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> </div> </div> </div> </div> </div> </a> </div> <div class="zhaw-slider-image default-slider-layout carousel-item " data-bs-interval="5000"> <div class="zhaw-slider-image-item"> <img src="/storage/_processed_/7/c/csm_headerbild-blog_de3b543c0e.webp" width="1170" height="475" alt="" title="Blog" /> </div> <a href="https://blog.zhaw.ch/languagematters/" target="_blank" rel="noreferrer"> <div class="zhaw-slider-content"> <div class="zhaw-slider-background"> <div class="zhaw-slider-border"> <span class="zhaw-slider-header"> <strong>Blog</strong> </span> <span class="zhaw-slider-bodytext"> Insights in Forschung, Studium und Berufswelt auf unserem Blog «Language matters.» </span> <div class="zhaw-sticker-link"> <div class="icon-background-circle icon-background-circle-blue icon-background-circle-40"> <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-arrow-right-bold" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><line x1="40" y1="128" x2="216" y2="128" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/><polyline points="144 56 216 128 144 200" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> </div> </div> </div> </div> </div> </a> </div> </div> </div> </div> </div> </div> <nav aria-label="Breadcrumb"><ol itemscope itemtype="https://schema.org/BreadcrumbList" class="col-12 d-none d-lg-flex breadcrumb"><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="/de/linguistik/" itemprop="item"><span itemprop="name">Angewandte Linguistik</span></a><meta itemprop="position" content="1"></li></ol></nav> <h1 id="main-page-title" class="text-center">Angewandte Linguistik</h1> <div id="c39329" class="frame frame-default frame-type-zhawlead_show frame-layout-0"> <div class="zhaw-lead"><p class="lead">Das Departement Angewandte Linguistik ist das einzige linguistische Fachdepartement an einer Schweizer Fachhochschule und eines der grössten in Europa. In Forschung und Lehre schaffen und vermitteln wir praxisnahes, zukunftsweisendes Wissen und Können für Sprach-, Medien- und Kommunikationsberufe – mit künstlicher Intelligenz und menschlichem Mehrwert.</p></div> </div> <div id="c16721" class="frame frame-default frame-type-zhawdirectaccess_show frame-layout-0"> <div class="row zhaw-directaccess hidden-print"> <div class="dropdown col-12 col-md-6" role="navigation"> <div class="dropdown-toggle" role="button" id="dropdownMenuButton16721" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> <p>Studium <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-caret-down-bold" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><polyline points="208 96 128 176 48 96" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-caret-up-bold" fill="currentColor" role="img" style="display:none" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><polyline points="48 160 128 80 208 160" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> </p> </div> <ul class="dropdown-menu col-12" role="menu" aria-labelledby="dropdownMenuButton16721"> <li><a href="/de/linguistik/studium/bachelor-kommunikation-und-medien/">Bachelor Kommunikation und Medien</a> </li><li><a href="/de/linguistik/studium/bachelor-mehrsprachige-kommunikation/">Bachelor Mehrsprachige Kommunikation</a> </li><li><a href="/de/linguistik/studium/bachelor-sprachliche-integration/">Bachelor Sprachliche Integration</a> </li><li><a href="/de/linguistik/studium/master-angewandte-linguistik/">Master Angewandte Linguistik</a> </li><li><a href="/de/linguistik/studium/masterkooperation/">Masterkooperationen</a> </li><li><a href="/de/linguistik/studium/doktoratsprogramme/">Doktoratsprogramme</a> </li><li><a href="/de/linguistik/studium/infoveranstaltungen/">Infoveranstaltungen</a></li> </ul> </div> </div> </div> <div id="c16722" class="frame frame-default frame-type-zhawdirectaccess_show frame-layout-0"> <div class="row zhaw-directaccess hidden-print"> <div class="dropdown col-12 col-md-6" role="navigation"> <div class="dropdown-toggle" role="button" id="dropdownMenuButton16722" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> <p>Institute und Labs <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-caret-down-bold" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><polyline points="208 96 128 176 48 96" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> <svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-caret-up-bold" fill="currentColor" role="img" style="display:none" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><polyline points="48 160 128 80 208 160" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="24"/></svg> </p> </div> <ul class="dropdown-menu col-12" role="menu" aria-labelledby="dropdownMenuButton16722"> <li><a href="/de/linguistik/institute-zentren/iam/">IAM Institut für Angewandte Medienwissenschaft</a> </li><li><a href="/de/linguistik/institute-zentren/ilc/">ILC Institute of Language Competence</a> </li><li><a href="/de/linguistik/institute-zentren/iued/">IUED Institut für Übersetzen und Dolmetschen</a> </li><li><a href="/de/linguistik/dienstleistung/digital-discourse-lab/">Digital Discourse Lab</a> </li><li><a href="/de/linguistik/dienstleistung/laic-lab/">LAIC Lab</a> </li><li><a href="https://www.zhaw.ch/en/linguistics/business-services/swiss-global-competence-lab/" target="_blank">Swiss Global Competence Lab</a> </li><li><a href="/de/linguistik/dienstleistung/iam-medialab/">IAM MediaLab</a> </li><li><a href="/de/linguistik/forschung/mensch-maschine-kommunikation/usability-labor/">Usability-Labor</a></li> </ul> </div> </div> </div> <div id="c217590" class="frame frame-default frame-type-textpic frame-layout-0"> <div class="ce-textpic ce-center ce-below has-text clearfix"> <div class="ce-gallery " data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column "> <figure class="image"> <img srcset="/storage/_processed_/c/f/csm_studiengaenge_40d09083de.webp 525w, /storage/_processed_/c/f/csm_studiengaenge_32755471fc.webp 717w, /storage/_processed_/c/f/csm_studiengaenge_5f21aaae3e.webp 931w, /storage/_processed_/c/f/csm_studiengaenge_e517d965b8.webp 1140w" sizes="(min-width: 1200px) 1140px, (min-width: 992px) 931px, (min-width: 768px) 717px, 525px" class="image-embed-item img-fluid" src="/storage/_processed_/c/f/csm_studiengaenge_5764602c58.webp" width="800" height="471" loading="lazy" alt="" /> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Wir bieten drei Bachelor-Studiengänge an: <a href="/de/linguistik/studium/bachelor-sprachliche-integration/">Sprachliche Integration</a>, <a href="/de/linguistik/studium/bachelor-mehrsprachige-kommunikation/">Mehrsprachige Kommunikation</a> sowie <a href="/de/linguistik/studium/bachelor-kommunikation-und-medien/">Kommunikation und Medien</a>. Sie bereiten vor auf reflektierte und nachhaltig erfolgreiche Berufspraxis – und auf unsere <a href="/de/linguistik/studium/master-angewandte-linguistik/">Master-</a> und <a href="/de/linguistik/studium/doktoratsprogramme/">Doktoratsprogramme</a> in Angewandter Linguistik. Wer bei uns studiert, vertieft sich im Berufsfeld, vernetzt sich weltweit und entwickelt ein eigenes, zukunftsweisendes Profil für die Laufbahn in einer mobilen Arbeitswelt.</p> </div> </div> </div> <div id="c217591" class="frame frame-default frame-type-textpic frame-layout-0"> <div class="ce-textpic ce-center ce-below has-text clearfix"> <div class="ce-gallery " data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column "> <figure class="image"> <img srcset="/storage/_processed_/a/8/csm_institute_cc217a39eb.webp 525w, /storage/_processed_/a/8/csm_institute_1a35a89ef4.webp 717w, /storage/_processed_/a/8/csm_institute_71c7bd0dd8.webp 931w, /storage/_processed_/a/8/csm_institute_3258865a33.webp 1140w" sizes="(min-width: 1200px) 1140px, (min-width: 992px) 931px, (min-width: 768px) 717px, 525px" class="image-embed-item img-fluid" src="/storage/_processed_/a/8/csm_institute_c9cc28f911.webp" width="800" height="470" loading="lazy" alt="" /> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Wir führen drei Institute, deren Arbeitsschwerpunkte einander ergänzen: Das <a href="/de/linguistik/institute-zentren/ilc/">ILC Institute of Language Competence</a> stellt scharf auf die Kommunikation in Beruf und Gesellschaft, das <a href="/de/linguistik/institute-zentren/iued/">IUED Institut für Übersetzen und Dolmetschen</a> auf die Sprachmittlung zwischen Kulturräumen, das <a href="/de/linguistik/institute-zentren/iam/">IAM Institut für Angewandte Medienwissenschaft</a> auf die Herstellung von Öffentlichkeit. Alle Institute verbinden Aus- und Weiterbildung mit Forschung und Dienstleistung.</p> </div> </div> </div> <div id="c217592" class="frame frame-default frame-type-textpic frame-layout-0"> <div class="ce-textpic ce-center ce-below has-text clearfix"> <div class="ce-gallery " data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column "> <figure class="image"> <img srcset="/storage/_processed_/f/3/csm_iam-medialab_12121551e8.webp 525w, /storage/_processed_/f/3/csm_iam-medialab_08fcd398bd.webp 717w, /storage/_processed_/f/3/csm_iam-medialab_ae9b83e286.webp 931w, /storage/_processed_/f/3/csm_iam-medialab_f97d9f41bb.webp 1140w" sizes="(min-width: 1200px) 1140px, (min-width: 992px) 931px, (min-width: 768px) 717px, 525px" class="image-embed-item img-fluid" src="/storage/_processed_/f/3/csm_iam-medialab_189e174d19.webp" width="800" height="470" loading="lazy" alt="" /> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Unsere Labs beraten Organisationen forschungsbasiert. Alle Labs arbeiten transdisziplinär, in stark bewegten Feldern der Sprach- und Kommunikationswirtschaft: Mit dem <a href="/de/linguistik/dienstleistung/laic-lab/">LAIC Lab</a> räumen unsere Kund:innen Hindernisse der Verständigung aus, mit dem <a href="https://www.zhaw.ch/en/linguistics/business-services/swiss-global-competence-lab/" target="_blank">Swiss Global Competence Lab</a> machen sie sich sprachlich fit für weltweite Vernetzung, mit dem <a href="/de/linguistik/dienstleistung/digital-discourse-lab/">Digital Discourse Lab</a> verstehen sie, wie die Welt tickt, und mit dem <a href="/de/linguistik/dienstleistung/iam-medialab/">IAM MediaLab</a> erschliessen sie Kommunikationstools der Zukunft.</p> </div> </div> </div> <div id="c217593" class="frame frame-default frame-type-textpic frame-layout-0"> <div class="ce-textpic ce-center ce-below has-text clearfix"> <div class="ce-gallery " data-ce-columns="1" data-ce-images="1"> <div class="ce-outer"> <div class="ce-inner"> <div class="ce-row"> <div class="ce-column "> <figure class="image"> <img srcset="/storage/_processed_/e/0/csm_wort-des-jahres_1434db021b.webp 525w, /storage/_processed_/e/0/csm_wort-des-jahres_028fe0f58f.webp 717w, /storage/_processed_/e/0/csm_wort-des-jahres_241babb049.webp 931w, /storage/_processed_/e/0/csm_wort-des-jahres_017b0fdb19.webp 1140w" sizes="(min-width: 1200px) 1140px, (min-width: 992px) 931px, (min-width: 768px) 717px, 525px" class="image-embed-item img-fluid" src="/storage/_processed_/e/0/csm_wort-des-jahres_eee8268573.webp" width="800" height="470" loading="lazy" alt="" /> </figure> </div> </div> </div> </div> </div> <div class="ce-bodytext"> <p>Mit dem <a href="/de/linguistik/forschung/swiss-al/">Korpus Swiss-AL</a> betreiben wir die grösste Textdatenbank der öffentlichen Diskurse in der Schweiz. Swiss-AL ermöglicht grossflächige Analysen der Sprach- und Diskursentwicklung in allen Sprachregionen des Landes. Als spielerische Anwendung leitet ein Forschungsteam des Departements die Wahl der Schweizer <a href="/de/linguistik/wort-des-jahres-schweiz/">Wörter des Jahres</a> in den vier Landessprachen. Diese Wörter stehen für wesentliche gesellschaftliche Entwicklungen, die sich in der Sprache spiegeln.</p> </div> </div> </div> <div id="c29482" class="frame frame-default frame-type-zhawnewswall_newswall9 frame-layout-0"> <header> <div class="row"> <h2 class=""> <span>Neues aus dem Departement</span> </h2> </div> </header> <div class="zhaw-newswall"> <div class="row show9"> <div class="col-12 col-md-6 col-lg-8 highlight"> <div class="tile image news IM FOKUS"> <a href="https://www.zhaw.ch/de/linguistik/weiterbildung/detail/kurs/wbk-kuenstliche-intelligenz-in-der-kommunikation-arbeiten-mit-chatgpt-co"> <div class="newswall-image"> <figure> <img src="/storage/_processed_/6/a/csm_roni_ZHAW-704_1-1_9bf73154f5.webp" srcset="/storage/_processed_/6/a/csm_roni_ZHAW-704_1-1_d0c446c651.webp 555w,/storage/_processed_/6/a/csm_roni_ZHAW-704_1-1_553d3f7d08.webp 747w,/storage/_processed_/6/a/csm_roni_ZHAW-704_1-1_179298f1e2.webp 481w,/storage/_processed_/6/a/csm_roni_ZHAW-704_1-1_2d09545adf.webp 780w," sizes="(max-width: 575px) 555px, (min-width: 576px) and (max-width: 767px) 747px, (min-width: 768px) and (max-width: 991px) 481px, (min-width: 992px) 780px" alt="" > </figure> </div> <div class="newswall-content"> <div class="newswall-label news"><p><span class="link-text">IM FOKUS</span> </p></div> <div class="newswall-header"><p>Weiterbildungskurs Künstliche Intelligenz in der Kommunikation – Arbeiten mit ChatGPT & Co.</p></div> <div class="newswall-text"> <p> In diesem zweitägigen Weiterbildungskurs am 18. und 19. November 2024 machen Sie sich vertraut mit den Grundlagen der Generativen KI, lernen, wie KI in der täglichen Kommunikationsarbeit effektiv eingesetzt werden kann und entwickeln Ihre Prompting-Fähigkeiten weiter. </p> </div> </div> </a> </div> </div> <div class="col-12 col-md-6 col-lg-4 d-none d-lg-block"> <div class="col-12 col-md-12 col-lg-12"> <div class="tile light event Veranstaltung"> <a href="/de/linguistik/ueber-uns/veranstaltungen/detailansicht/event-news/meet-our-students-infoveranstaltung-bachelor-sprachliche-integration-1/"> <div class="newswall-content"> <div class="newswall-label event"><p><span class="link-text">Veranstaltung</span> </p></div> <div class="newswall-date"><p>04.12.2024</p></div> <div class="newswall-header"><p>«Meet our students» Infoveranstaltung Bachelor Sprachliche Integration</p></div> </div> </a> </div> </div> <div class="col-12 col-md-12 col-lg-12"> <div class="tile image social instagram"> <a href="https://www.instagram.com/p/DDFV-SkqVYO/" target="_blank"> <div class="newswall-image"> <figure> <img class="lazyload" src="/typo3temp/assets/_processed_/d/5/csm_1733171340_4dc793fe07f2e59ccdee52b00ce078c9_09e9ad0f0d.webp" fileExtension="webp" srcset="/typo3temp/assets/_processed_/d/5/csm_1733171340_4dc793fe07f2e59ccdee52b00ce078c9_09e9ad0f0d.webp 555w, /typo3temp/assets/_processed_/d/5/csm_1733171340_4dc793fe07f2e59ccdee52b00ce078c9_2218254ba6.webp 747w, /typo3temp/assets/_processed_/d/5/csm_1733171340_4dc793fe07f2e59ccdee52b00ce078c9_f8c6e1e770.webp 481w, /typo3temp/assets/_processed_/d/5/csm_1733171340_4dc793fe07f2e59ccdee52b00ce078c9_1fb24931f8.webp 780w" sizes="(min-width: 1200px) 780px, (min-width: 992px) 481px, (min-width: 768px) 747px, 555px" alt="" data-image-width="640" data-image-height="607" /> </figure> </div> <div class="newswall-content"> <div class="newswall-label social"><p><span class="link-text"><svg viewbox="0 0 256 256" class="iconpack phosphor phosphor-instagram-logo-fill" fill="currentColor" role="img" xmlns="http://www.w3.org/2000/svg"><rect width="256" height="256" fill="none"/><path d="M160,128a32,32,0,1,1-32-32A32,32,0,0,1,160,128Zm72-48v96a56.06,56.06,0,0,1-56,56H80a56.06,56.06,0,0,1-56-56V80A56.06,56.06,0,0,1,80,24h96A56.06,56.06,0,0,1,232,80Zm-56,48a48,48,0,1,0-48,48A48.05,48.05,0,0,0,176,128Zm24-60a12,12,0,1,0-12,12A12,12,0,0,0,200,68Z"/></svg>instagram</span></p> </div> <div class="newswall-text"> <p> Versprochen haben wir ja ein Sequel: Hier das Bachelor-Diplom von Tim Grasser. 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