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Tools</a></li> <li class="page_item page-item-62"><a href="https://steveblank.com/secret-history/">Secret History</a></li> <li class="page_item page-item-68"><a href="https://steveblank.com/books-for-startups/">Books for Startups</a></li> <li class="page_item page-item-11025"><a href="https://steveblank.com/slides/">Slides/Videos</a></li> <li class="page_item page-item-25609"><a href="https://steveblank.com/raising-money/">Raising Money</a></li> </ul> </li> </ul> </div>  <div class="wrapper"> <div class="narrowcolumnwrapper"><div class="narrowcolumn"> <div class="content"> <div class="post-782 post type-post status-publish format-standard hentry category-customer-development category-technology tag-customer-development tag-early-stage-startup tag-entrepreneurs tag-startups tag-steve-blank" id="post-782"> <h2><a href="https://steveblank.com/2009/04/10/good-enough-decision-making/" rel="bookmark" title="“Speed and Tempo” – Fearless Decision Making for Startups">“Speed and Tempo” – Fearless Decision Making for Startups</a></h2> <div class="postinfo"> Posted on <span class="postdate">April 10, 2009</span> by steve blank </div> <div class="entry"> <p style="text-align:center;"><em>”If things seem under control, you are just not going fast enough.”</em></p> <p style="text-align:center;">– <a href="http://www.marioandretti.com/" target="_blank">Mario Andretti</a></p> <p class="H3">I was catching up over breakfast with a friend who’s now CEO of his own startup. One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Each and every decision he made was carefully thought through and weighed. And he recognized it was making his startup feel and act like a big ponderous company. <span style="color:#ffffff;">74HGZA3MZ6SV</span></p> <p><span style="font-weight:bold;">Speed = Execution Now</span></p> <p class="H3"><a href="http://www.amazon.com/Patton-Genius-War-Carlo-Deste/dp/0060927623">General George Patton</a> said, “A good plan violently executed now is better than a perfect plan next week.” The same is true in your company. Most decisions in a startup must be made in the face of uncertainty. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. This doesn’t mean gambling the company’s fortunes on a whim. It means adopting plans with an acceptable degree of risk, and doing it quickly. (Make sure these are fact-based, not faith-based decisions.) In general, the company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.</p> <p class="Textnoindent" align="left"><strong>Decision Making Heuristics for the Startup CEO</strong></p> <p class="MsoNormal">The heuristic I gave my friend was to <em>think of decisions of having two states: those that are reversible and those that are irreversible</em>. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc. If the decision was a bad call you can unwind it in a reasonable period of time. An irreversible decision is firing an employee, launching your product, a five-year lease for an expensive new building, etc. These are usually difficult or impossible to reverse.</p> <p class="MsoNormal">My advice was to start a policy of <em>making reversible decisions before anyone left his office</em> or before a meeting ended. In a startup it doesn’t matter if you’re 100% right 100% of the time. What matters is having forward momentum and a tight fact-based feedback loop (i.e. <a href="http://www.slideshare.net/venturehacks/customer-development-methodology-presentation">Customer Development</a>) to help you quickly recognize and reverse any incorrect decisions. That’s why startups are agile. By the time a big company gets the committee to organize the subcommittee to pick a meeting date, your startup could have made 20 decisions, reversed five of them and implemented the fifteen that worked.</p> <p class="MsoNormal"><span style="font-weight:bold;">Tempo = <a href="http://books.google.com/books?id=-EF7nsVmqcwC&pg=PA57&dq=the+cult+of+the+quick&lr=&num=100&ei=eo_ZSaL-EaTGzQTk8-H5Ag&client=safari" target="_blank">Speed</a> Consistently Over Time</span></p> <p class="MsoNormal">Once you learn how to make decisions quickly you’re not done. Startups that are agile have mastered one other trick – and that’s <a href="http://books.google.com/books?id=qyTfKq12SbMC&pg=PA107&dq=%22the+marine+corps+way%22+tempo+is+relative+speed&ei=UJHZSYG-FKaGzgSI4K2jDQ&client=safari" target="_blank">Tempo</a> – the ability to make quick decisions consistently over extended periods of time. Not just for the CEO or the exec staff, but for the entire company. For a startup Speed and Tempo need to be an integral part of your corporate DNA.</p> <p class="MsoNormal">Great startups have a tempo of 10x a large company.</p> <p class="MsoNormal">Try it.</p> <p class="MsoNormal">Listen to the blog post here <br /> Download the podcast here</p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2009/04/10/good-enough-decision-making/#print" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20%22Speed%20and%20Tempo%22%20-%20Fearless%20Decision%20Making%20for%20Startups&body=https%3A%2F%2Fsteveblank.com%2F2009%2F04%2F10%2Fgood-enough-decision-making%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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Martin</a></strong>, on <a href="#comment-94" title="">April 10, 2009 at 9:27 am</a> said: </span> </div> <p>A post that would delight F.A. Hayek and Frank Knight. </p> <p><a href="http://hayekcenter.org/?p=279" rel="nofollow ugc">http://hayekcenter.org/?p=279</a></p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-94-6742788a1cb47' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=94&origin=steveblank.com&obj_id=6599589-94-6742788a1cb47' data-name='like-comment-frame-6599589-94-6742788a1cb47'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=94#respond" data-commentid="94" data-postid="782" data-belowelement="div-comment-94" data-respondelement="respond" data-replyto="Reply to Michael F. Martin" aria-label="Reply to Michael F. Martin">Reply</a> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-98"> <div id="div-comment-98"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/cb0b5e4e19f88b052bef5c020550aa2e?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/cb0b5e4e19f88b052bef5c020550aa2e?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn">craig sparer</strong>, on <a href="#comment-98" title="">April 10, 2009 at 5:44 pm</a> said: </span> </div> <p>So true. We perfectionists often forget that for reversible decisions good enough is often better than perfection. :></p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-98-6742788a1d15a' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=98&origin=steveblank.com&obj_id=6599589-98-6742788a1d15a' data-name='like-comment-frame-6599589-98-6742788a1d15a'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=98#respond" data-commentid="98" data-postid="782" data-belowelement="div-comment-98" data-respondelement="respond" data-replyto="Reply to craig sparer" aria-label="Reply to craig sparer">Reply</a> </div> </div> </li> <li class="comment even thread-even depth-1 parent" id="comment-99"> <div id="div-comment-99"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/6fdc0fb98e1d0530dd2a29d045a792fb?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6fdc0fb98e1d0530dd2a29d045a792fb?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn"><a href="http://www.cloudknow.com" class="url" rel="ugc external nofollow">Prakash S</a></strong>, on <a href="#comment-99" title="">April 10, 2009 at 10:26 pm</a> said: </span> </div> <p>Steve,</p> <p>Have you seen Mike Cassidy’s excellent talk, “Speed as THE primary business strategy”? </p> <p><a href="http://venturehacks.com/articles/speed" rel="nofollow ugc">http://venturehacks.com/articles/speed</a></p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-99-6742788a1d6a8' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=99&origin=steveblank.com&obj_id=6599589-99-6742788a1d6a8' data-name='like-comment-frame-6599589-99-6742788a1d6a8'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=99#respond" data-commentid="99" data-postid="782" data-belowelement="div-comment-99" data-respondelement="respond" data-replyto="Reply to Prakash S" aria-label="Reply to Prakash S">Reply</a> </div> </div> <ul class="children"> <li class="comment odd alt depth-2" id="comment-100"> <div id="div-comment-100"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/bb078b89e9979442056262311f9d21c2?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bb078b89e9979442056262311f9d21c2?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn">steveblank11</strong>, on <a href="#comment-100" title="">April 10, 2009 at 10:32 pm</a> said: </span> </div> <p>Prakash,<br /> Thanks for the link. It’s a perfect example of what I had in mind.</p> <p>steve</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-100-6742788a1dbd3' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=100&origin=steveblank.com&obj_id=6599589-100-6742788a1dbd3' data-name='like-comment-frame-6599589-100-6742788a1dbd3'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=100#respond" data-commentid="100" data-postid="782" data-belowelement="div-comment-100" data-respondelement="respond" data-replyto="Reply to steveblank11" aria-label="Reply to steveblank11">Reply</a> </div> </div> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-102"> <div id="div-comment-102"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/b65af119374019be58586058cbab5981?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/b65af119374019be58586058cbab5981?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn">Dan Creswell</strong>, on <a href="#comment-102" title="">April 11, 2009 at 3:36 am</a> said: </span> </div> <p>“a tight fact-based feedback loop (i.e. Customer Development) to help you quickly recognize and reverse any incorrect decisions.”</p> <p>The importance of which cannot be underestimated – I’ve seen many companies making fast decisions, very few that measure the effects and adapt.</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-102-6742788a1e0da' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=102&origin=steveblank.com&obj_id=6599589-102-6742788a1e0da' data-name='like-comment-frame-6599589-102-6742788a1e0da'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=102#respond" data-commentid="102" data-postid="782" data-belowelement="div-comment-102" data-respondelement="respond" data-replyto="Reply to Dan Creswell" aria-label="Reply to Dan Creswell">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-106"> <div id="div-comment-106"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://www.cloudknow.com/2009/04/daily-links-52/" class="url" rel="ugc external nofollow">Daily Links #52 | CloudKnow</a></strong>, on <a href="#comment-106" title="">April 12, 2009 at 10:18 am</a> said: </span> </div> <p>[…] Blank: “Speed and Tempo” – Fearless Decision Making for Startups. Great startups have a tempo of 10x a large […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-106-6742788a1e3ae' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=106&origin=steveblank.com&obj_id=6599589-106-6742788a1e3ae' data-name='like-comment-frame-6599589-106-6742788a1e3ae'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=106#respond" data-commentid="106" data-postid="782" data-belowelement="div-comment-106" data-respondelement="respond" data-replyto="Reply to Daily Links #52 | CloudKnow" aria-label="Reply to Daily Links #52 | CloudKnow">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-166"> <div id="div-comment-166"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://lsvp.wordpress.com/2009/04/20/one-difference-between-vcs-and-entrepreneurs/" class="url" rel="ugc external nofollow">One difference between VCs and Entrepreneurs « Lightspeed Venture Partners Blog</a></strong>, on <a href="#comment-166" title="">April 20, 2009 at 7:06 am</a> said: </span> </div> <p>[…] in Entrepreneur, VC, decision making. trackback Steve Blank had a great post last week about speed and tempo in startup decision making recently where he says: … think of decisions of having two states: those that are reversible […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' 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Lightspeed Venture Partners Blog">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-170"> <div id="div-comment-170"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://toni.org/2009/04/20/good-points-about-decision-making-by-ste/" class="url" rel="ugc external nofollow">Good points about decision making by Ste… « toni.org</a></strong>, on <a href="#comment-170" title="">April 20, 2009 at 11:48 am</a> said: </span> </div> <p>[…] 11:38 am on April 20, 2009 | 0 Permalink | Reply Good points about decision making by Steve […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-170-6742788a1e8d6' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=170&origin=steveblank.com&obj_id=6599589-170-6742788a1e8d6' data-name='like-comment-frame-6599589-170-6742788a1e8d6'> <div 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src='https://secure.gravatar.com/avatar/e178bdea798782ebff3d879da55d78bc?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/e178bdea798782ebff3d879da55d78bc?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn"><a href="http://jacobdwebb.wordpress.com" class="url" rel="ugc external nofollow">Jacob Webb</a></strong>, on <a href="#comment-171" title="">April 20, 2009 at 12:59 pm</a> said: </span> </div> <p>Great post, Steve. And nice site. It looks as though you and I have the same taste in layout, no? I’ve written about this subject many times and could not agree more. Too often, CEOs and small business managers suffer from analysis paralysis. This happens for any number of reasons. Some are afraid of making the wrong decision. Others feel it’s necessary to know ALL the variables before making a decision and executing. The problem is that you can check the pool’s thermostat all day long but you’re never going to know just how warm the pool is until you take the plunge.</p> <p>Would you be interested in guest posting?</p> <p>Jacob Webb<br /> Everyday Entrepreneurship<br /> <a href="http://everydayentrepreneurship.com" rel="nofollow ugc">http://everydayentrepreneurship.com</a></p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-171-6742788a1ee40' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=171&origin=steveblank.com&obj_id=6599589-171-6742788a1ee40' data-name='like-comment-frame-6599589-171-6742788a1ee40'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=171#respond" data-commentid="171" data-postid="782" data-belowelement="div-comment-171" data-respondelement="respond" data-replyto="Reply to Jacob Webb" aria-label="Reply to Jacob Webb">Reply</a> </div> </div> </li> <li class="comment odd alt thread-even depth-1" id="comment-172"> <div id="div-comment-172"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/899e5e5e6d67bc02a1f4c3aff79b2434?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/899e5e5e6d67bc02a1f4c3aff79b2434?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn"><a href="http://asalesguy.com" class="url" rel="ugc external nofollow">Keenan</a></strong>, on <a href="#comment-172" title="">April 20, 2009 at 2:12 pm</a> said: </span> </div> <p>Steve, </p> <p>Your Hueristics are at the core. I love the way you differentiate. Those things that aren’t irreversable not only allow you to “redo” but also allow you to benefit from the learnings that got you there. Sometimes, it’s the failures or mistakes that lead to the successess. </p> <p>Great post.</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-172-6742788a1f380' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=172&origin=steveblank.com&obj_id=6599589-172-6742788a1f380' data-name='like-comment-frame-6599589-172-6742788a1f380'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=172#respond" data-commentid="172" data-postid="782" data-belowelement="div-comment-172" data-respondelement="respond" data-replyto="Reply to Keenan" aria-label="Reply to Keenan">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-181"> <div id="div-comment-181"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://steveblank.com/2009/04/22/killing-innovation-with-corner-cases/" class="url" rel="ugc">Killing Innovation with Corner Cases and Consensus « Steve Blank</a></strong>, on <a href="#comment-181" title="">April 22, 2009 at 5:04 am</a> said: </span> </div> <p>[…] “Speed and Tempo” – Fearless Decision Making for Startups […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-181-6742788a1f5e3' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=181&origin=steveblank.com&obj_id=6599589-181-6742788a1f5e3' data-name='like-comment-frame-6599589-181-6742788a1f5e3'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=181#respond" data-commentid="181" data-postid="782" data-belowelement="div-comment-181" data-respondelement="respond" data-replyto="Reply to Killing Innovation with Corner Cases and Consensus « Steve Blank" aria-label="Reply to Killing Innovation with Corner Cases and Consensus « Steve Blank">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-182"> <div id="div-comment-182"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://openambition.com/2009/04/22/lots-of-low-cost-experiments/" class="url" rel="ugc external nofollow">Lots of low cost experiments « Open Ambition</a></strong>, on <a href="#comment-182" title="">April 22, 2009 at 8:58 am</a> said: </span> </div> <p>[…] Blank wrote a pithy essay on how to navigate this decision making quandry and I love the quote he referenced from General Patton: “A good plan violently executed now is […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-182-6742788a1f83b' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=182&origin=steveblank.com&obj_id=6599589-182-6742788a1f83b' data-name='like-comment-frame-6599589-182-6742788a1f83b'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=182#respond" data-commentid="182" data-postid="782" data-belowelement="div-comment-182" data-respondelement="respond" data-replyto="Reply to Lots of low cost experiments « Open Ambition" aria-label="Reply to Lots of low cost experiments « Open Ambition">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-228"> <div id="div-comment-228"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://oregonstartups.com/blog/?p=626" class="url" rel="ugc external nofollow">Reversible vs. Irreversible Decisions at Oregonstartups.com Blog</a></strong>, on <a href="#comment-228" title="">April 26, 2009 at 4:25 pm</a> said: </span> </div> <p>[…] a recent blog post , Steve Blank, author of The Four Steps to the Epiphany” talked about reversible versus […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-228-6742788a1fa95' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=228&origin=steveblank.com&obj_id=6599589-228-6742788a1fa95' data-name='like-comment-frame-6599589-228-6742788a1fa95'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=228#respond" data-commentid="228" data-postid="782" data-belowelement="div-comment-228" data-respondelement="respond" data-replyto="Reply to Reversible vs. Irreversible Decisions at Oregonstartups.com Blog" aria-label="Reply to Reversible vs. Irreversible Decisions at Oregonstartups.com Blog">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-498"> <div id="div-comment-498"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://www.jeffwidman.com/blog/2009/05/29/painting-corners-how-to-make-decisions-when-your-choices-have-variable-consequences/" class="url" rel="ugc external nofollow">Painting corners: How to make decisions when your choices have variable consequences… | Jeff Widman (.com)</a></strong>, on <a href="#comment-498" title="">May 29, 2009 at 5:49 pm</a> said: </span> </div> <p>[…] Blank provides another decision-making heuristic: Think of decisions of having two states: those that are reversible and those that are […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-498-6742788a1fcdd' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=498&origin=steveblank.com&obj_id=6599589-498-6742788a1fcdd' data-name='like-comment-frame-6599589-498-6742788a1fcdd'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=498#respond" data-commentid="498" data-postid="782" data-belowelement="div-comment-498" data-respondelement="respond" data-replyto="Reply to Painting corners: How to make decisions when your choices have variable consequences… | Jeff Widman (.com)" aria-label="Reply to Painting corners: How to make decisions when your choices have variable consequences… | Jeff Widman (.com)">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-2274"> <div id="div-comment-2274"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://maninthenet.wordpress.com/2009/12/30/broadening-my-reading-10-sources-ive-come-to-love/" class="url" rel="ugc external nofollow">Broadening my Reading: 10 Sources I’ve Come to Love « Man in the net :: Ontology :: Semantic :: Knowledge</a></strong>, on <a href="#comment-2274" title="">December 30, 2009 at 1:13 am</a> said: </span> </div> <p>[…] Good Enough Decision Making […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-2274-6742788a1ff32' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=2274&origin=steveblank.com&obj_id=6599589-2274-6742788a1ff32' data-name='like-comment-frame-6599589-2274-6742788a1ff32'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=2274#respond" data-commentid="2274" data-postid="782" data-belowelement="div-comment-2274" data-respondelement="respond" data-replyto="Reply to Broadening my Reading: 10 Sources I’ve Come to Love « Man in the net :: Ontology :: Semantic :: Knowledge" aria-label="Reply to Broadening my Reading: 10 Sources I’ve Come to Love « Man in the net :: Ontology :: Semantic :: Knowledge">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-3469"> <div id="div-comment-3469"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://roachpost.com/2010/04/14/a-startup-had-better-be-agile-and-opportunistic-buckle-that-seat-belt/" class="url" rel="ugc external nofollow">Why Startups are Agile and Opportunistic -- Pivoting the Business Model</a></strong>, on <a href="#comment-3469" title="">April 14, 2010 at 6:32 am</a> said: </span> </div> <p>[…] to see if they need to make a Pivot to find a better model. If they believe one is necessary, they do not hesitate to make the change. The search for a profitable and scalable business model might require a startup […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-3469-6742788a20189' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=3469&origin=steveblank.com&obj_id=6599589-3469-6742788a20189' data-name='like-comment-frame-6599589-3469-6742788a20189'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=3469#respond" data-commentid="3469" data-postid="782" data-belowelement="div-comment-3469" data-respondelement="respond" data-replyto="Reply to Why Startups are Agile and Opportunistic -- Pivoting the Business Model" aria-label="Reply to Why Startups are Agile and Opportunistic -- Pivoting the Business Model">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-3700"> <div id="div-comment-3700"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://tpgblog.com/2010/04/26/steve-blank-pivot-business-model/" class="url" rel="ugc external nofollow">Why Startups are Agile and Opportunistic – Pivoting the Business Model « The Product Guy</a></strong>, on <a href="#comment-3700" title="">April 26, 2010 at 11:24 am</a> said: </span> </div> <p>[…] to see if they need to make a Pivot to find a better model. If they believe one is necessary, they do not hesitate to make the change. The search for a profitable and scalable business model might require a startup […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-3700-6742788a203ce' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=3700&origin=steveblank.com&obj_id=6599589-3700-6742788a203ce' data-name='like-comment-frame-6599589-3700-6742788a203ce'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=3700#respond" data-commentid="3700" data-postid="782" data-belowelement="div-comment-3700" data-respondelement="respond" data-replyto="Reply to Why Startups are Agile and Opportunistic – Pivoting the Business Model « The Product Guy" aria-label="Reply to Why Startups are Agile and Opportunistic – Pivoting the Business Model « The Product Guy">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-7922"> <div id="div-comment-7922"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://www.quora.com/What-posts-and-articles-are-a-must-read-for-early-stage-entrepreneurs#ans347182" class="url" rel="ugc external nofollow">What posts and articles are a must read for early-stage entrepreneurs? - Quora</a></strong>, on <a href="#comment-7922" title="">January 31, 2011 at 9:59 am</a> said: </span> </div> <p>[…] <a href="http://steveblank.com/2009/04/22" rel="ugc">http://steveblank.com/2009/04/22</a>…“Speed and Tempo” – Fearless Decision Making for Startups: <a href="http://steveblank.com/2009/04/10" rel="ugc">http://steveblank.com/2009/04/10</a>…Insert a dynamic date hereView All 0 CommentsCannot add comment at this time. Answers Pending […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-7922-6742788a20653' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=7922&origin=steveblank.com&obj_id=6599589-7922-6742788a20653' data-name='like-comment-frame-6599589-7922-6742788a20653'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=7922#respond" data-commentid="7922" data-postid="782" data-belowelement="div-comment-7922" data-respondelement="respond" data-replyto="Reply to What posts and articles are a must read for early-stage entrepreneurs? - Quora" aria-label="Reply to What posts and articles are a must read for early-stage entrepreneurs? - Quora">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-13683"> <div id="div-comment-13683"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://worldisgreen.com/2011/09/25/speed-tempo-and-decision-making/" class="url" rel="ugc external nofollow">Speed, Tempo and Decision Making « World is Green</a></strong>, on <a href="#comment-13683" title="">September 25, 2011 at 2:49 am</a> said: </span> </div> <p>[…] Here, he talks about the kinds of decisions and why speed is important. […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-13683-6742788a208b3' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=13683&origin=steveblank.com&obj_id=6599589-13683-6742788a208b3' data-name='like-comment-frame-6599589-13683-6742788a208b3'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=13683#respond" data-commentid="13683" data-postid="782" data-belowelement="div-comment-13683" data-respondelement="respond" data-replyto="Reply to Speed, Tempo and Decision Making « World is Green" aria-label="Reply to Speed, Tempo and Decision Making « World is Green">Reply</a> </div> </div> </li> <li class="pingback odd alt thread-even depth-1" id="comment-29991"> <div id="div-comment-29991"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://thestartuptoolkit.com/blog/2012/06/and-then-you-flip-the-big-red-switch/" class="url" rel="ugc external nofollow">And then you flip the big red switch – The Startup Toolkit Blog</a></strong>, on <a href="#comment-29991" title="">June 27, 2012 at 12:46 am</a> said: </span> </div> <p>[…] way to think about premature scaling is as irreversible decisions. For example, it’s very hard to go back to your old burn rate once you’ve hired a VP […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-29991-6742788a20b15' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=29991&origin=steveblank.com&obj_id=6599589-29991-6742788a20b15' data-name='like-comment-frame-6599589-29991-6742788a20b15'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=29991#respond" data-commentid="29991" data-postid="782" data-belowelement="div-comment-29991" data-respondelement="respond" data-replyto="Reply to And then you flip the big red switch – The Startup Toolkit Blog" aria-label="Reply to And then you flip the big red switch – The Startup Toolkit Blog">Reply</a> </div> </div> </li> <li class="pingback even thread-odd thread-alt depth-1" id="comment-75110"> <div id="div-comment-75110"> <div class="comment-meta commentmetadata"> <div class="avatar"></div> <span class="comment-author vcard"><strong class="fn"><a href="http://blogs.berkeley.edu/2013/07/30/building-great-founding-teams/" class="url" rel="ugc external nofollow">Building Great Founding Teams « The Berkeley Blog</a></strong>, on <a href="#comment-75110" title="">July 30, 2013 at 9:21 am</a> said: </span> </div> <p>[…] without a single person in charge, find that’s the fastest way to go out of business. Speed, tempo and fearless decision-making are a startups strategic advantage. More often than not, conditions on the ground will change so […]</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-75110-6742788a20d70' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=75110&origin=steveblank.com&obj_id=6599589-75110-6742788a20d70' data-name='like-comment-frame-6599589-75110-6742788a20d70'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=75110#respond" data-commentid="75110" data-postid="782" data-belowelement="div-comment-75110" data-respondelement="respond" data-replyto="Reply to Building Great Founding Teams « The Berkeley Blog" aria-label="Reply to Building Great Founding Teams « The Berkeley Blog">Reply</a> </div> </div> </li> <li class="comment odd alt thread-even depth-1" id="comment-153996"> <div id="div-comment-153996"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/ea83f75a1332d60f924108c88744a770?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/ea83f75a1332d60f924108c88744a770?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn">dreampipe</strong>, on <a href="#comment-153996" title="">January 6, 2014 at 6:02 pm</a> said: </span> </div> <p>great read</p> <p>Came back from vacation thinking about slowing things down</p> <p>Now I am thinking about how to move faster!</p> <p><a href="http://www.nokpis.com/2014/01/04/wow-where-did-2013-go/" rel="nofollow ugc">http://www.nokpis.com/2014/01/04/wow-where-did-2013-go/</a></p> <p>thanks for the post!</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-153996-6742788a212eb' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=153996&origin=steveblank.com&obj_id=6599589-153996-6742788a212eb' data-name='like-comment-frame-6599589-153996-6742788a212eb'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=153996#respond" data-commentid="153996" data-postid="782" data-belowelement="div-comment-153996" data-respondelement="respond" data-replyto="Reply to dreampipe" aria-label="Reply to dreampipe">Reply</a> </div> </div> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-538064"> <div id="div-comment-538064"> <div class="comment-meta commentmetadata"> <div class="avatar"><img alt='' src='https://secure.gravatar.com/avatar/f1dbe1e597a1e597911a64cfe97fd83a?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f1dbe1e597a1e597911a64cfe97fd83a?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/></div> <span class="comment-author vcard"><strong class="fn">Andrea Ciufo</strong>, on <a href="#comment-538064" title="">February 19, 2020 at 1:32 am</a> said: </span> </div> <p>2020 and still actual and true</p> <div class='jetpack-comment-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-comment-wrapper-6599589-538064-6742788a21808' data-src='https://widgets.wp.com/likes/#blog_id=6599589&comment_id=538064&origin=steveblank.com&obj_id=6599589-538064-6742788a21808' data-name='like-comment-frame-6599589-538064-6742788a21808'> <div class='likes-widget-placeholder comment-likes-widget-placeholder comment-likes'><span class='loading'>Loading...</span></div> <div class='comment-likes-widget jetpack-likes-widget comment-likes'><span class='comment-like-feedback'></span><span class='sd-text-color'></span><a class='sd-link-color'></a></div> </div> <div class="reply"> <a rel="nofollow" class="comment-reply-link" href="https://steveblank.com/2009/04/10/good-enough-decision-making/?replytocom=538064#respond" data-commentid="538064" data-postid="782" data-belowelement="div-comment-538064" data-respondelement="respond" data-replyto="Reply to Andrea Ciufo" aria-label="Reply to Andrea Ciufo">Reply</a> </div> </div> </li> </ol> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div 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