LinkedIn Is the Most Trusted Social Media Network for 2021

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class="site-main"> <article id="post-979" class="post-979 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-community tag-linkedin tag-security tag-trust latest_post"> <div class="holder"> <div class="meta-info"> <div class="entry-meta"> <span class="byline" itemprop="author" itemscope itemtype="https://schema.org/Person">by <span itemprop="name"><a class="url fn n" href="https://thelinkedblog.com/author/didideneva/" itemprop="url">Dilyana Deneva</a></span></span><span class="posted-on"><a href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/" rel="bookmark"><time class="entry-date published" datetime="2021-10-26T14:05:32+02:00" itemprop="datePublished">October 26, 2021</time><time class="updated" datetime="2021-10-26T14:05:34+02:00" itemprop="dateModified">October 26, 2021</time></a></span><span class="comments"><a href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/#respond">Leave a Comment<span class="screen-reader-text"> on LinkedIn Is the Most Trusted Social Media Network for 2021</span></a></span> </div> </div> <div class="post-content"> <div class="post-thumbnail"><img width="1295" height="650" src="https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn-.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn-.png 1295w, https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--300x151.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--1024x514.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--768x385.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--120x60.png 120w" sizes="(max-width: 1295px) 100vw, 1295px" data-attachment-id="980" data-permalink="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/new-on-linkedin/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn-.png" data-orig-size="1295,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="New on LinkedIn" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--300x151.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/10/New-on-LinkedIn--1024x514.png" /></div> <div class="entry-content" itemprop="text"> <p>LinkedIn ranks first for the fifth year for the most valuable social currency – <strong>trust</strong>, according to eMarketer’s <a rel="noreferrer noopener" href="https://www.emarketer.com/content/digital-trust-benchmark-report-2021" target="_blank">Digital Trust Benchmark Report 2021</a>. 1,730 US social media users took part in the annual survey. Factors that most affect their trust in 9 social platforms (Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube) and how those factors impact their decision to engage with ads or sponsored content there were analysed. </p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="663" data-attachment-id="983" data-permalink="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/attachment/1635201688651/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651.jpg" data-orig-size="1482,960" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1635201688651" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-300x194.jpg" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-1024x663.jpg" src="https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-1024x663.jpg" alt="" class="wp-image-983" srcset="https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-1024x663.jpg 1024w, https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-300x194.jpg 300w, https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-768x497.jpg 768w, https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-93x60.jpg 93w, https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651-1320x855.jpg 1320w, https://thelinkedblog.com/wp-content/uploads/2021/10/1635201688651.jpg 1482w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Apparently, the professional network has been granted the first place for four of the five studied pillars of digital trust – Security, Legitimacy, Community, and Ad Experience. What could be improved, according to the study results, is the trust in Ad Relevance – ranked third.</p> <p>According to the researchers, 52% of US adult social media users think that whether a platform protects their privacy and data is extremely impactful on their decision to interact with the ads or sponsored content they see there. Therefore, LinkedIn deserves admiration for handling so well Security.</p> <p><strong><a rel="noreferrer noopener" href="https://www.linkedin.com/in/danielroth1/" target="_blank">Daniel Roth</a></strong>, Editor in Chief and VP at LinkedIn, shared the great news in his profile, giving kudos to the whole team, whose joint efforts stand behind the recognition. He particularly highlighted the top spot on the Community pillar, quoting <a href="https://www.linkedin.com/company/emarketer-inc/" target="_blank" rel="noreferrer noopener">eMarketer</a>:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><em>Fostering meaningful connections among users and making them feel safe engaging with an online community is the third most significant factor affecting user trust. A positive sense of community can encourage social sharing and engagement and spark conversation between users and brands.  </em></p></blockquote> <p>You can find the full report <a rel="noreferrer noopener" href="https://www.emarketer.com/content/digital-trust-benchmark-report-2021" target="_blank">here</a>.</p> <p><em>The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See what else we can do for you </em><a rel="noreferrer noopener" href="https://thelinkedblog.com/about/" target="_blank"><em>here</em></a><em>.</em></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-979" class="share-linkedin sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-979" class="share-facebook sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-979" class="share-twitter sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/?share=telegram" target="_blank" title="Click to share on Telegram" ><span></span><span class="sharing-screen-reader-text">Click to share on Telegram (Opens in new window)</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon no-text" href="mailto:?subject=%5BShared%20Post%5D%20LinkedIn%20Is%20the%20Most%20Trusted%20Social%20Media%20Network%20for%202021&body=https%3A%2F%2Fthelinkedblog.com%2F2021%2Flinkedin-is-the-most-trusted-social-media-network-for-2021-979%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="4eec447653" data-email-share-track-url="https://thelinkedblog.com/2021/linkedin-is-the-most-trusted-social-media-network-for-2021-979/?share=email"><span></span><span class="sharing-screen-reader-text">Click to email a link to a friend (Opens in new window)</span></a></li><li class="share-end"></li></ul></div></div></div> </div> <footer class="entry-footer"> <div class="tags" itemprop="about"><span>Tags:</span> <a href="https://thelinkedblog.com/tag/community/" rel="tag">community</a><a href="https://thelinkedblog.com/tag/linkedin/" rel="tag">LinkedIn</a><a href="https://thelinkedblog.com/tag/security/" rel="tag">security</a><a href="https://thelinkedblog.com/tag/trust/" rel="tag">trust</a></div> </footer> <div class="author-section"> <div class="img-holder"><img data-del="avatar" src='https://thelinkedblog.com/wp-content/uploads/2022/02/1601446217506-150x150.jpg' class='avatar pp-user-avatar avatar-120 photo ' height='120' width='120'/></div> <div class="text-holder"> <h3>Written by</h3><h2 class="author-name">Dilyana Deneva</h2><div class="author-info-content"><p>Dilyana Deneva has graduated in Psychology at The Open University, UK. She has five years of experience as a project coordinator at the European non-governmental organization working in the human rights sector – European Network on Independent Living, based in Brussels. Since 2017 she is an editor at Azcheta.com – the largest media for books and reading in Bulgaria. Dilyana was a coordinator of the “Borrowed Writer” campaign – an initiative of Azcheta.com, which aimed to familiarize students in Bulgaria with contemporary writers. 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LinkedIn Is the Most Trusted Social Media Network for 2021 – The Linked Blog