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Microsoft’s FY22 Q3 Report: LinkedIn Continues Its Record Growth In Engagement Rates – The Linked Blog
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Its Record Growth In Engagement Rates</h1> </header> <main id="main" class="site-main"> <article id="post-1410" class="post-1410 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-engagement-rate tag-financial-report tag-linkedin tag-marketing-solutions tag-microsoft tag-q3-fy22 tag-record-growth tag-satya-nadella tag-services-pages tag-talent-solutions tag-the-great-reshuffle latest_post"> <div class="holder"> <div class="meta-info"> <div class="entry-meta"> <span class="byline" itemprop="author" itemscope itemtype="https://schema.org/Person">by <span itemprop="name"><a class="url fn n" href="https://thelinkedblog.com/author/animilkova/" itemprop="url">Ani Milkova</a></span></span><span class="posted-on"><a href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/" rel="bookmark"><time class="entry-date published" datetime="2022-04-27T15:30:51+02:00" itemprop="datePublished">April 27, 2022</time><time class="updated" datetime="2022-04-27T15:51:20+02:00" itemprop="dateModified">April 27, 2022</time></a></span><span class="comments"><a href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/#respond">Leave a Comment<span class="screen-reader-text"> on Microsoft’s FY22 Q3 Report: LinkedIn Continues Its Record Growth In Engagement Rates</span></a></span> </div> </div> <div class="post-content"> <div class="post-thumbnail"><img width="1295" height="650" src="https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image-.png" class="attachment-full size-full wp-post-image" alt="LinkedIn Continues Its Record Growth In Engagement Rates, Satya Nadella" itemprop="image" decoding="async" srcset="https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image-.png 1295w, https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--300x151.png 300w, https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--1024x514.png 1024w, https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--768x385.png 768w, https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--120x60.png 120w" sizes="(max-width: 1295px) 100vw, 1295px" data-attachment-id="1409" data-permalink="https://thelinkedblog.com/new-on-linkedin-cover-image/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image-.png" data-orig-size="1295,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedIn Continues Its Record Growth In Engagement Rates, Satya Nadella" data-image-description="" data-image-caption="<p>LinkedIn Continues Its Record Growth In Engagement Rates, Satya Nadella</p> " data-medium-file="https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--300x151.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2022/04/New-on-LinkedIn-Cover-Image--1024x514.png" /></div> <div class="entry-content" itemprop="text"> <h2 class="wp-block-heading"><em><strong>Revenue Is 34% Up YoY and user co</strong></em><strong><em>unt reaches 830 mln.</em></strong></h2> <p>LinkedIn marks a 34% YoY increase in income reaching $3.44 billion and ‘record levels of user engagement’ for the quarter ended March 31, 2022. Microsoft has shared its latest performance update on Tuesday, which also consists of the latest data on LinkedIn’s performance, and how it’s steadily growing amid the shifting, post-COVID job market, SocialMediaToday <a rel="noreferrer noopener" href="https://www.socialmediatoday.com/news/linkedin-continues-to-see-record-levels-of-engagement-revenue-up-34/622752/" target="_blank"><strong>reported</strong></a> following the tech giant’s FY22 Q3 financial report. </p> <p>According to Microsoft CEO Satya Nadella, more than 830 million professionals use the platform to connect, learn, grow, and get hired. “Amid the Great Reshuffle, we’re seeing a skills-first labor market emerge. The number of companies using skills filters on LinkedIn to fill open roles has doubled year-over-year”, Nadela added. 28 million members now subscribe to at least one <a href="https://thelinkedblog.com/2022/thinking-about-starting-your-linkedin-newsletter-1108/" data-type="post" data-id="1108" target="_blank" rel="noreferrer noopener">newsletter on LinkedIn</a>, up 51 percent over the past quarter alone.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>In this dynamic labor market, hires on LinkedIn increased 88 percent. Talent Solutions revenue was up 43 percent, marking the sixth consecutive quarter of accelerating growth.</p><cite>Satya Nadella</cite></blockquote> <p>As it is clear to observe, LinkedIn sessions grew 22% within the quarter, underlining its steady rise, whereas Microsoft has reported ‘file ranges’ of engagement progress in the application for eight straight quarters. It is curious to note that the professional networking platform marked the exact engagement growth it had <a href="https://thelinkedblog.com/2021/linkedletter-45-record-engagement-for-linkedin-in-q3-fy21-accessibility-and-more-598/"><strong>a year ago</strong></a><strong>.</strong></p> <p>Microsoft says that LinkedIn’s income power comes on the back of elevated demand for its <a href="https://thelinkedblog.com/2021/how-to-engage-your-employees-on-linkedin-371/" target="_blank" rel="noreferrer noopener"><strong>Talent Solutions</strong></a> offerings, in line with a powerful job market, while <a href="https://thelinkedblog.com/2021/how-does-the-linkedin-ads-auction-work-236/" target="_blank" rel="noreferrer noopener"><strong>Marketing Solutions</strong></a> is also performing well as more companies seem to tap into that increased engagement.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><em>“Going forward, digital technology will be the key input that powers the world’s economic output,” said Satya Nadella, chairman and chief executive officer of Microsoft. “Across the tech stack, we are expanding our opportunity and taking share as we help customers differentiate, build resilience, and do more with less.”</em></p></blockquote> <p>A big focus for LinkedIn this quarter has been adding more tools to help creators and solopreneurs make the best of their opportunities, especially leading into the post-covid phase. <strong><em>‘<a href="https://www.linkedin.com/business/learning/blog/conversations-for-change/what-is-the-great-reshuffle-these-free-courses-can-help" target="_blank" rel="noreferrer noopener">The Great Reshuffle</a>’</em></strong>, as LinkedIn has called it, which has been accelerated by the home office type of work, provides new opportunities for LinkedIn to act as a connective platform, enabling members to showcase their professional capabilities and expertise, while also helping recruiters find better employees for their open roles through its improving Human Resources tools.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" data-attachment-id="1411" data-permalink="https://thelinkedblog.com/linkedblog-post-images-22/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1.png" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedIn Microsoft Q3 FY22" data-image-description="" data-image-caption="<p>LinkedIn Microsoft Q3 FY22</p> " data-medium-file="https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-300x169.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-1024x576.png" src="https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-1024x576.png" alt="" class="wp-image-1411" srcset="https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-1024x576.png 1024w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-300x169.png 300w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-768x432.png 768w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-1536x864.png 1536w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-107x60.png 107w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1-1320x743.png 1320w, https://thelinkedblog.com/wp-content/uploads/2022/04/LinkedBlog-Post-Images-1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Certainly, Microsoft has enabled customers of <a href="https://support.microsoft.com/en-us/office/connect-your-linkedin-and-personal-accounts-658686da-b158-44c9-bf0f-56b23b70ef5f" target="_blank" rel="noreferrer noopener"><strong>Outlook</strong></a><strong>, </strong><a href="https://support.microsoft.com/en-us/office/connect-your-linkedin-and-personal-accounts-658686da-b158-44c9-bf0f-56b23b70ef5f" target="_blank" rel="noreferrer noopener"><strong>SharePoint</strong></a><strong>, </strong><a href="https://support.microsoft.com/en-us/office/connect-your-linkedin-and-personal-accounts-658686da-b158-44c9-bf0f-56b23b70ef5f" target="_blank" rel="noreferrer noopener"><strong>OneDrive</strong></a>, and the most recent one of <a href="https://thelinkedblog.com/2022/linkedletter-68-no-politics-button-and-teams-integration-1129/" target="_blank" rel="noreferrer noopener"><strong>Teams</strong></a> to add their LinkedIn accounts to their application accounts, offering extra context and background in mail exchanges and video conferences. What is more, Microsoft is not only utilizing LinkedIn insight to maximize its own marketing and advertising efforts, but also for members, the merger of the two platforms was meant to not be too overwhelming, which has provided more room for LinkedIn to emphasize its core elements, and build upon its new improved opportunities.</p> <p>Building on these improvements, LinkedIn has added new <a href="https://thelinkedblog.com/2022/linkedletter-71-linkedin-introduces-new-content-analytics-career-break-and-oribi-is-joining-the-linkedin-family-1226/" target="_blank" rel="noreferrer noopener"><strong>analytics</strong></a> and <a href="https://thelinkedblog.com/2021/linkedletter-42-video-cover-story-creator-mode-linkedin-live-features-and-more-551/" target="_blank" rel="noreferrer noopener"><strong>profile video</strong></a> options, along with improvements for its<strong> </strong><a href="https://thelinkedblog.com/2022/linkedletter-69-campaign-manager-new-navigation-experience-new-elements-added-to-service-pages-and-more-1171/" target="_blank" rel="noreferrer noopener"><strong>‘Services’ listings</strong></a> for freelancers and the recently launched <a href="https://thelinkedblog.com/2022/linkedletter-74-new-creator-tools-learning-pathfinder-and-spark-conference-2022-overview-1309/" target="_blank" rel="noreferrer noopener"><strong>‘Career Pathfinder’</strong></a> tool. There’s a big potential/ opportunity within the new recent changes for LinkedIn to become the essential platform for career advancement, while these new tools also ensure users with new options regarding creating unique content. </p> <p><em>The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See what else we can do for you </em><a rel="noreferrer noopener" href="https://thelinkedblog.com/about/" target="_blank"><em>here</em></a><em>.</em></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-1410" class="share-linkedin sd-button share-icon no-text" href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-1410" class="share-facebook sd-button share-icon no-text" href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-1410" class="share-twitter sd-button share-icon no-text" href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button share-icon no-text" href="https://thelinkedblog.com/2022/linkedin-continues-its-record-growth-in-engagement-rates-1410/?share=telegram" target="_blank" title="Click to share on Telegram" ><span></span><span class="sharing-screen-reader-text">Click to share on Telegram (Opens in new window)</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon no-text" href="mailto:?subject=%5BShared%20Post%5D%20Microsoft%27s%20FY22%20Q3%20Report%3A%20LinkedIn%20Continues%20Its%20Record%20Growth%20In%20Engagement%20Rates&body=https%3A%2F%2Fthelinkedblog.com%2F2022%2Flinkedin-continues-its-record-growth-in-engagement-rates-1410%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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