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data-post-id="119"><div class="fl-row fl-row-full-width fl-row-bg-color fl-node-63e1215814c18 fl-row-default-height fl-row-align-center" data-node="63e1215814c18"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-63e1215814c11" data-node="63e1215814c11"> <div class="fl-col fl-node-63e1215814c14 fl-col-bg-color" data-node="63e1215814c14"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-63e1215814c17" data-node="63e1215814c17"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">MULTI-MARKET CATEGORIES</span> </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-6its9wahlf37 fl-row-default-height fl-row-align-center" data-node="6its9wahlf37"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-dmfk4jp0e9bw" data-node="dmfk4jp0e9bw"> <div class="fl-col fl-node-rpvksluc4i68 fl-col-bg-color" data-node="rpvksluc4i68"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-8nr0mfowj9qz" data-node="8nr0mfowj9qz"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img fetchpriority="high" decoding="async" class="fl-photo-img wp-image-11127 size-full" src="https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5.png" alt="Effie Banner (5)" itemprop="image" height="309" width="2000" title="Effie Banner (5)" srcset="https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5.png 2000w, https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5-300x46.png 300w, https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5-1024x158.png 1024w, https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5-768x119.png 768w, https://www.effie-europe.com/wp-content/uploads/2024/05/Effie-Banner-5-1536x237.png 1536w" sizes="(max-width: 2000px) 100vw, 2000px" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-624c2d68683fc fl-row-default-height fl-row-align-center" data-node="624c2d68683fc"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-624c2d68683f6" data-node="624c2d68683f6"> <div class="fl-col fl-node-624c2d68683fa fl-col-bg-color" data-node="624c2d68683fa"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-624c2d68683fb" data-node="624c2d68683fb"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">All campaigns that ran in at least two countries in Europe between 1 January 2023 and 31 March 2024 are eligible to enter.</span> </h3> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-5d36e3da5a76b fl-row-default-height fl-row-align-center" data-node="5d36e3da5a76b"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d36e3da5a762" data-node="5d36e3da5a762"> <div class="fl-col fl-node-5d36e3da5a764 fl-col-bg-color fl-col-has-cols" data-node="5d36e3da5a764"> <div class="fl-col-content fl-node-content"> <div class="fl-col-group fl-node-5d36e3da5a766 fl-col-group-nested" data-node="5d36e3da5a766"> <div class="fl-col fl-node-5d36e3da5a768 fl-col-bg-color" data-node="5d36e3da5a768"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-63e3c0907b0da" data-node="63e3c0907b0da"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">INDUSTRY CATEGORIES</span> </h2> </div> </div> <div class="fl-module fl-module-separator fl-node-uwbt3ngi1q8y" data-node="uwbt3ngi1q8y"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5d36e3da5a76a" data-node="5d36e3da5a76a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h3><span style="color: #b89c69;"><strong>Automotive</strong></span></h3> <p>This category includes vehicles as well as aftermarket.</p> <ul> <li>Vehicles includes cars, trucks, motorcycles, vans, both brand and model advertising.</li> <li>Aftermarket includes: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.</li> </ul> <h3><span style="color: #b89c69;"><strong>Electronics, Gaming & E-Sports</strong></span></h3> <p><span lang="EN-GB">Devices may be aimed at consumers or businesses - TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. All forms of e-sports and single and multi-player video games, including virtual reality, arcade, console, mobile, online & computer games.</span></p> <h3><span style="color: #b89c69;"><strong>Fast Moving Consumer Goods (FMCG)</strong></span></h3> <p><span lang="EN-GB">Fast-moving consumer goods including household goods, office products, beauty and personal care, fashion & accessories, pet care, etc.</span></p> <p>Examples:<br /> Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilisers, lawn care, gardening services, pet care.</p> <p>Products and services focused on beauty, which includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc. Personal care products such as soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, diapers, etc.</p> <p>Fashion & Accessories: apparel, accessories, jewellery, styling services, clothing rentals, eyewear and footwear.</p> <h3><span style="color: #b89c69;"><strong>Food & Beverage </strong></span></h3> <p><span lang="EN-GB">All food and beverage products, including fresh, packaged and frozen food; snacks; desserts; alcoholic and non-alcoholic beverages.</span></p> <h3><strong><span style="color: #b89c69;">Government & Public Service</span></strong></h3> <p><span lang="EN-GB">Municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political messages and recruitment efforts.</span></p> <h3><strong><span style="color: #b89c69;">Health & Wellness</span></strong></h3> <p><span lang="EN-GB">Health and wellness products and services that can be directly purchased by a consumer with or without physician involvement. Efforts may also be targeted to physicians or healthcare professionals. Also including work related to health insurance, dental and medical care services. Additionally, work that focuses on health education and disease awareness programs for healthcare professionals, patients and/or consumers.</span></p> <h3><strong><span style="color: #b89c69;">Internet & Telecom</span></strong></h3> <p><span lang="EN-GB">Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.</span></p> <h3><span style="color: #b89c69;"><strong>Media, Entertainment & Leisure</strong></span></h3> <p>TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.</p> <p>Plays, museums, immersive experiences, music organisations and festivals, concert series, cultural festivals, theater festivals.</p> <p>Includes all forms of entertainment. e.g. apps, movies, programming (TV, online, radio), books, DVDs, video games, board games, etc. Sporting events such as Wimbledon, sports teams, etc.</p> <p>Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.</p> <h3><span style="color: #b89c69;"><strong>Product/Service Launch</strong></span></h3> <p>For a campaign which has achieved a highly successful product or service launch. The marketing must have been key to the success of the launch.</p> <h3><span style="color: #b89c69;"><strong>Retail</strong></span></h3> <p><span lang="EN-GB">Open to all retail companies (online and/or brick & mortar) with general or specific merchandise, including department stores; online retailers; clothing, fashion, shoes or jewelry stores; food retailers; movie/book stores; furnishings and design retailers, discount/bulk retailers; home & garden stores, pet care; toy stores; specialty stores; convenience stores, etc.</span></p> <h3><span style="color: #b89c69;"><strong>Services</strong></span></h3> <p><span lang="EN-GB">Financial products and services including: overall corporate/brand image and capabilities of a financial institution; specific products or services including credit cards, charge cards, debit cards, home banking, loans, mobile payment services, mortgage, mutual funds, etc.</span></p> <p>Includes services such as delivery services, consulting, accounting, legal, employment, realtors, domestic services, etc.</p> <h3><span style="color: #b89c69;"><strong>Travel, Transport & Tourism</strong></span></h3> <p>All modes of transportation such as air, train, bus, taxi, subway systems, rideshares services, bike shares, car rentals, ferries, as well as all forms of travel/tourism including cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d8ccd65042a1 fl-row-default-height fl-row-align-center" data-node="5d8ccd65042a1"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d8ccd6515e28" data-node="5d8ccd6515e28"> <div class="fl-col fl-node-5d8ccd6515f68 fl-col-bg-color" data-node="5d8ccd6515f68"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d36e52fc678c" data-node="5d36e52fc678c"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">SPECIALTY CATEGORIES</span> </h2> </div> </div> <div class="fl-module fl-module-separator fl-node-eiry6z9f4l2q" data-node="eiry6z9f4l2q"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5d36e54f6fe35" data-node="5d36e54f6fe35"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h3><span style="color: #b89c69;"><strong>Artificial Intelligence (AI)</strong></span></h3> <p>This category aims at recognising the use of AI technology<br /> to improve marketing effectiveness.<br /> The use of AI in a campaign may concern the creative<br /> process, implementation, content creation,<br /> personalization of communication, audience targeting,<br /> analytics and innovation. Entrants should illustrate how<br /> AI drove effectiveness, from initially motivating audiences<br /> to ultimately driving consumer behaviour.</p> <p>NB: Employing content generated in Midjourney or similar<br /> tools without strategic justification is inadequate for<br /> entering a specific campaign into this category. The same<br /> principle applies to the use of solutions that optimise<br /> media campaigns.</p> <h3><span style="color: #b89c69;"><strong>Brand Experience</strong></span></h3> <p>This category is not for efforts that focused on TV, radio or print ads to connect with an audience. It is meant to showcase how you can create a brand experience beyond traditional advertising.</p> <p>Only work that truly brought a brand or product to life - either literally or virtually - and interacted with a specific audience to achieve desired objectives should be entered.</p> <p>You may have re-invented the product demo, re-imagined the pop-up store, or led a bricks and mortar retail overhaul; you could have created a new game or interactive film experience that effectively showcases a new product or brand personality - it could have been anything. As long as you can prove it truly came alive and worked.</p> <p>The winners of this award will be the work that shows how advertisers are reaching out to their audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.</p> <p>Entrants must address how the brand experience related back to the overall brand strategy.</p> <h3><span style="color: #b89c69;"><strong>Business-to-business</strong></span></h3> <p>This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.</p> <h3><span style="color: #b89c69;"><strong>Commerce & Shopper</strong></span></h3> <p>This award will honour the most effective integrated efforts designed to engage the shopper and guide the purchase process online and / or in-store.<br /> • Eligible efforts include those for single or multiple brands, and/or for a category solution.<br /> • All media channels are eligible for inclusion: mobile, digital, TV, video displays, magazines, social media, sampling programs, in-store signage and displays, etc.<br /> • The award will be given to the efforts that best demonstrated how they effectively connected with the shopper, influenced along the path to purchase, and inspired to become a buyer.</p> <h3><span style="color: #b89c69;"><strong>Corporate Reputation</strong></span></h3> <p>This category is for efforts that promote corporations, not exclusively their products. Includes sponsorships, image & identity. In addition to presenting metrics related to the reputation, entrants are encouraged to also address how these metrics relate to the business of the brand and why they are important.</p> <h3><span style="color: #b89c69;"><strong>Crisis Response / Critical Pivot</strong></span></h3> <p>This award is for brands that effectively pivoted their marketing programme or business activities in response to significant structural and cultural shifts and moments of crisis (e.g. pandemic, social justice movement, political events, etc.). These shifts can be internal to the business or external. Entrants will need explain the shift to the judges, how it has impacted the business, frame for the judges how the business approach has changed in response and how has the marketing strategy adjusted to secure a successful outcome for the business/brand. It will be important for the entrants to demonstrate the effectiveness of the action for the brand. Examples can include a pivot in positioning, a change in portfolio management, a digital acceleration, etc.</p> <h3><span style="color: #b89c69;"><strong>Marketing Innovation Solutions</strong></span></h3> <p>In this category, innovative single marketing & business activities or entire marketing programmes will be awarded. You can submit any actions or business idea that has had an exceptionally positive impact on the market position of a brand, product or service. If communication was a significant element of marketing mix, work should be submitted in another competition category of Effie.</p> <p>Examples of eligible activities in this category include: product/service innovation; change in packaging, both in terms of its appearance and size; design, technology or ux innovation; consumer involvement in product development; operation change; introduction/change of a loyalty program, introduction of a new distribution channel, etc.</p> <h3><span style="color: #b89c69;"><strong>Media Strategy & Idea</strong></span></h3> <p>This category recognises those efforts that were lead by media thinking. The award honours media led strategic thinking and ideas that are powerful enough to become the genesis of the communications programme itself. The line between what constitutes a creative idea and a media idea is blurring. There are occasions when the media idea or media strategy drove the entire effort. All efforts driven by the media strategy and/or idea are eligible to enter.<br /> Examples:<br /> • Media Strategy – Cases where media planning and strategic approach spearheaded the effort.<br /> • Content Led – Cases led by a content idea.<br /> • Data Driven Insights – Cases led by a data driven insight.<br /> • Tech Led – Cases led by a technology idea.<br /> • Media Idea Led – Cases led by a Media Idea other than those listed above.</p> <h3><strong><span style="color: #b89c69;">Seasonal/Current Events</span></strong></h3> <p>Seasons, holidays and current events allow marketers the opportunity to build strategic marketing efforts based on the time-based interests of their target audience. This category will honour those efforts that effectively capitalized on a season, holiday, or cultural event to drive results for their business. This category also includes efforts that effectively leveraged immediate relevance, interest or importance via a targeted marketing/PR strategy around current events (e.g., elections, World Cup, Olympics, economics, etc.).</p> <h3><strong><span style="color: #b89c69;">Small Budget</span></strong></h3> <p>Cases eligible for this category must represent the only communications efforts for this brand during the qualifying time period. To be eligible, an entry may not be for a line extension, a sub brand, or have an overarching brand campaign to support it. Value of donated and non-traditional media as well as activation costs must be included. This category is all about what you were able to achieve with a small media budget, rather than small production and creative budget. Budget eligibility is as follows: €1 million.</p> <h3><span style="color: #b89c69;"><strong>Social Media</strong></span></h3> <p>This category is for efforts that set out with the explicit purpose of using social as the primary touch point or have social at their heart. The kind of idea that is specifically designed to take advantage of the socially connected consumer and the influence of social. This could include efforts that effectively worked with key influencers to reach their target audience to achieve short or long-term marketing goals.</p> <p>Judges are looking for campaigns that begin with a social idea, as opposed to advertising or integrated campaigns with a social media element. They will need a clear rationale for why social was the right way to tackle the brief, and evidence of how social activity measurably and materially drove the commercial result. It is not enough to count the number of impressions, likes or shares. You will need to measure and prove the commercial value of social through the direct effect it had on audience behaviour or perceptions and demonstrate correlation with the achieved business results.</p> <h3><span style="color: #b89c69;"><strong>Sustained Success</strong></span></h3> <p>Product or service marketing efforts that have experienced sustained success for 3 or more years are eligible for entry.<br /> Entries must have a common objective in both strategy and creative executions; with a continuation of core executional elements (e.g. spokesperson, song, theme, tagline, etc.) that demonstrates effectiveness over time.</p> <p><strong>*A separate entry form and different creative requirements are required for the Sustained Success category</strong>.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d36e7baef0ca fl-row-default-height fl-row-align-center" data-node="5d36e7baef0ca"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d36e7baef0c6" data-node="5d36e7baef0c6"> <div class="fl-col fl-node-5d36e7baef0c9 fl-col-bg-color" data-node="5d36e7baef0c9"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d36e777790d4" data-node="5d36e777790d4"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Category General information</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5d36e7c7dca3a" data-node="5d36e7c7dca3a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="color: #000000; font-family: Verdana; font-size: 14px; text-align: justify;">You may enter a case into a maximum of four categories. This can be one Industry category and three specialty category, or four specialty categories. You will need to submit a separate entry and pay separate entry fees for each category submission.</p> <p style="color: #000000; font-family: Verdana; font-size: 14px; text-align: justify;">Note: Entrants decide whether to enter their case into an Industry category or the Specialty categories or to enter the case into both Industry and Specialty categories. However, it is important when entering your case to ensure the entry is customised to speak to the specifics of each category it is entered in. Judges expect entries to be tailored for the category they are reviewing.</p> <p style="color: #000000; font-family: Verdana; font-size: 14px; text-align: justify;">The Effie Awards Europe reserves the right to re-categorize entries, split/redefine categories and/or refuse entry any at any time.</p> <p style="color: #000000; font-family: Verdana; font-size: 14px; text-align: justify;"><i>Unsure in which category to enter in?</i></p> <p style="color: #000000; font-family: Verdana; font-size: 14px; text-align: justify;">If you are unsure in which category to enter, please email Francesco Bottegal (<a href="http://francesco.bottegal@eaca.eu">francesco.bottegal@eaca.eu</a>) with a brief description of the campaign you wish to enter followed by your questions.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="fl-builder-content fl-builder-content-173 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked" 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