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fl-row-bg-color fl-node-63e114235637e fl-row-default-height fl-row-align-center" data-node="63e114235637e"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-63e114235d4fc" data-node="63e114235d4fc"> <div class="fl-col fl-node-63e114235d5c3 fl-col-bg-color" data-node="63e114235d5c3"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d0a17723e336" data-node="5d0a17723e336"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">ABOUT US</span> </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-5d0a173f53a76 fl-row-default-height fl-row-align-center" data-node="5d0a173f53a76"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d0a173f53a71" data-node="5d0a173f53a71"> <div class="fl-col fl-node-5d0a173f53a74 fl-col-bg-color" data-node="5d0a173f53a74"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-5d0a1751b015e" data-node="5d0a1751b015e"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Our mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. We stand for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. </p> <p>The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across the world. Effie programmes are included in the Effie Index® and the Effie Case Database.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-6246ed7a8b7aa fl-row-default-height fl-row-align-center" data-node="6246ed7a8b7aa"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-6246f24bac2db" data-node="6246f24bac2db"> <div class="fl-col fl-node-6246f24bac38d fl-col-bg-color fl-col-small" data-node="6246f24bac38d"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-6246ed7a8b884" data-node="6246ed7a8b884"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">Why Enter Effie Europe? </span> </h1> </div> </div> </div> </div> <div class="fl-col fl-node-6246f24bac392 fl-col-bg-color" data-node="6246f24bac392"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-6246ed7a8b885" data-node="6246ed7a8b885"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> We're more than an awards show</strong><br /> The Effie Awards Europe are known by advertisers and agencies in Europe as the pre-eminent award in the industry.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> It's not just about advertising</strong><br /> We see advertising as a subset within marketing. We celebrate marketing effectiveness, a domain that includes but isn’t limited to advertising. </p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> We recognise all forms of marketing effectiveness</strong><br /> Whether full campaigns or unique efforts within a campaign, we recognise all forms of marketing that contribute to a brand’s success. Entries can be one or any combination of media or be for efforts where media did not play a role (e.g. loyalty program change, product innovation, customer experience, etc.) — any examples of work that demonstrate how a brand effectively tackled its objectives through their marketing programs.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> We define 'effectiveness' broadly</strong><br /> We recognise all forms of effectiveness—awareness, sales, behaviour, etc. The determining criteria for measuring effectiveness is not whether one case had a sales goal vs. another with an awareness goal, but how challenging were their objectives, and the significance of the results achieved against those objectives. We do not provide a single definition of effectiveness.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> We believe in teamwork</strong><br /> We recognise the teamwork needed to create an effective campaign. Entrants are required to credit all creative and strategic partners who contributed to the effort. The strongest case studies are those created via collaboration from all key contributors.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /> We celebrate diversity</strong><br /> We celebrate all who contribute to marketing effectiveness, without regard to race, religion, colour, age, sex, national origin, sexual orientation, gender identity or disability status. We are open to participation from companies of all types, all disciplines, and all sizes. 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