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Success Story</h1> </div>  </section>  <section data-rocket-location-hash="62c07930a5362a809d2c6a82237e3622" id="cs-main"> <div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"> <div class="row g-0"> <div class="col-lg-3"> <div class="cs-main__nav light"> <button type="button" class="toggle d-lg-none"></button> <ul class="menu"> <li class="active"><a href="https://metacreative.com.au/case-study/gold-educational-tours/">Gold Educational Tours</a></li><li class=""><a href="https://metacreative.com.au/case-study/angea/">ANGEA</a></li><li class=""><a href="https://metacreative.com.au/case-study/lamp-chiropractic/">Lamp Chiropractic</a></li><li class=""><a href="https://metacreative.com.au/case-study/modalis/">Modalis</a></li><li class=""><a href="https://metacreative.com.au/case-study/absolute-cosmetic-medicine/">Absolute Cosmetic Medicine</a></li><li class=""><a href="https://metacreative.com.au/case-study/alpha-hpa-annual-report/">Alpha HPA Annual Report</a></li><li class=""><a href="https://metacreative.com.au/case-study/lesmurdie-shs/">Lesmurdie SHS</a></li><li class=""><a href="https://metacreative.com.au/case-study/patio-balcony-outdoor-living/">Patio & Balcony Outdoor Living</a></li><li class=""><a href="https://metacreative.com.au/case-study/ocean-reef-shs-web-design/">Ocean Reef SHS Web Design</a></li><li class=""><a href="https://metacreative.com.au/case-study/logic-health/">Logic Health</a></li><li class=""><a href="https://metacreative.com.au/case-study/eastern-hills-shs/">Eastern Hills SHS</a></li><li class=""><a href="https://metacreative.com.au/case-study/yorganop/">Yorganop</a></li><li class=""><a href="https://metacreative.com.au/case-study/flexistaff/">Flexistaff</a></li><li class=""><a href="https://metacreative.com.au/case-study/r-r-collective/">R & R Collective</a></li><li class=""><a href="https://metacreative.com.au/case-study/alto-metals/">Alto Metals</a></li><li class=""><a href="https://metacreative.com.au/case-study/geopacific/">Geopacific</a></li><li class=""><a href="https://metacreative.com.au/case-study/bob-hawke-college/">Bob Hawke College</a></li><li class=""><a href="https://metacreative.com.au/case-study/bicton-primary-school/">Bicton Primary School</a></li><li class=""><a href="https://metacreative.com.au/case-study/12buckets/">12 Buckets</a></li><li class=""><a href="https://metacreative.com.au/case-study/legend-mining/">Legend Mining</a></li> </ul> </div>  </div> <div class="col-lg-9"> <div class="cs-main__content"> <div class="intro"> <p>When Gold Educational Tours approached Meta Creative, they sought a fresh approach to digital engagement—one that would attract host families, grow their online presence, and foster a strong sense of community around their unique program. With a clear vision for connecting people and culture, Meta Creative stepped in to elevate their brand and build a digital strategy that resonated with audiences across Western Australia.</p> </div>  <div class="photo"><img width="950" height="537" src="https://metacreative.com.au/wp-content/uploads/2024/11/gold.png" class="attachment-full size-full" alt="" decoding="async" fetchpriority="high" srcset="https://metacreative.com.au/wp-content/uploads/2024/11/gold.png 950w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-300x170.png 300w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-768x434.png 768w" sizes="(max-width: 950px) 100vw, 950px" /></div> <p>Gold Educational Tours faced the unique challenge of connecting Japanese students with welcoming Western Australian host families. They needed a powerful digital strategy to stand out, inspire trust, and foster genuine connections across cultures. They needed to:</p> <ul> <li>Strengthen their brand presence in the WA market</li> <li>Improve their digital visibility to potential host families</li> <li>Create a more engaging and conversion-focused online experience</li> </ul> </div> </div> </div>  </div>  </section>  <section data-rocket-location-hash="659a33b518c728e6b3b5378dd53fb231" id="cs-extra"> <div data-rocket-location-hash="72138152edf1e3b1a18e776287bfea14" class="cs-extra__slider"><div class="slick-slide"><img width="750" height="1334" src="https://metacreative.com.au/wp-content/uploads/2024/11/gold-organic-traffic.png" class="attachment-full size-full" alt="" decoding="async" srcset="https://metacreative.com.au/wp-content/uploads/2024/11/gold-organic-traffic.png 750w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-organic-traffic-169x300.png 169w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-organic-traffic-576x1024.png 576w" sizes="(max-width: 750px) 100vw, 750px" /></div><div class="slick-slide"><img width="750" height="1334" src="https://metacreative.com.au/wp-content/uploads/2024/11/gold-conversion.png" class="attachment-full size-full" alt="" decoding="async" srcset="https://metacreative.com.au/wp-content/uploads/2024/11/gold-conversion.png 750w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-conversion-169x300.png 169w, https://metacreative.com.au/wp-content/uploads/2024/11/gold-conversion-576x1024.png 576w" sizes="(max-width: 750px) 100vw, 750px" /></div></div> <div data-rocket-location-hash="1bbbedf88f3bb272f6d5c6e5935cb3c1" class="cs-extra__text"> <div data-rocket-location-hash="ad0d0d9caad992a98cde7a0ed92e0e39" class="container"> <div class="row"> <div class="col-xl-5"> <h3>Our Approach</h3> <h4>Strategic Brand Evolution</h4> <p>We developed a warm, culturally sensitive brand identity that resonates with Australian families while honouring Japanese cultural elements. The refreshed branding emphasised:</p> <ul> <li>Cultural connection and exchange</li> <li>Family-centered experiences</li> <li>Educational enrichment</li> <li>Community building</li> </ul> <h3>Website Transformation</h3> <p>Our team reimagined their digital presence with a user-first approach:</p> <ul> <li>Intuitive navigation optimised for host family engagement</li> <li>Compelling storytelling through authentic testimonials and success stories</li> <li>Clear, action-oriented pathways to family sign-up</li> <li>Mobile-optimised experience for modern browsing habits</li> </ul> <h3>Targeted Digital Marketing</h3> <p>We implemented a dual-channel strategy:</p> <ul> <li><strong>SEO Enhancement:</strong> Focus on local search visibility and relevant cultural exchange keywords</li> <li><strong>Meta Advertising:</strong> Precision-targeted campaigns reaching potential host families in key WA regions</li> </ul> <h3>Remarkable Results</h3> <p>In just six months, our comprehensive approach delivered exceptional outcomes:</p> <h4>Organic Growth</h4> <ul> <li><strong>45% increase</strong> in organic website traffic</li> <li><strong>6 new keywords</strong> ranking in the top 10 positions</li> <li><strong>15.88% boost</strong> in overall search visibility</li> </ul> <h4>Engagement & Conversion</h4> <ul> <li><strong>30% higher</strong> website conversion rate</li> <li><strong>55% growth</strong> in social media engagement</li> <li><strong>20% reduction</strong> in cost per conversion through Meta ads</li> </ul> <h3>The Impact</h3> <p>The transformation went beyond metrics. Gold Educational Tours experienced:</p> <ul> <li><strong>Increased quality</strong> applications from potential host families</li> <li><strong>Stronger community</strong> presence in Western Australia</li> <li><strong>More efficient</strong> use of marketing budget</li> <li><strong>Enhanced brand</strong> recognition and trust</li> </ul> <div class="cs-extra__button"><a href="https://goldeducationaltours.com.au/" class="button-primary button--link" target="_blank"><span>Visit Gold Educational Tours website</span></a></div> </div> </div>  </div>  </div>  </section>  </main>  <footer data-rocket-location-hash="9097ccbf1694cec48ab3ad8041ba17d6" id="footer"> <div class="container"> <div data-rocket-location-hash="a145d664697ba16246fd72d1ee14b976" class="footer__top"> <div class="footer__cta"> <p class="h2 big">We’d love to connect with you!</p> <a href="https://metacreative.com.au/contact/" class="button-primary"><span>Let's <br/>Connect</span></a> </div>  <div class="footer__acknowledgement"> <p>We acknowledge the Whadjuk Noongar people as the original custodians of the land on which we live and work. 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https://metacreative.com.au/wp-content/uploads/2024/11/case-study-gold-1536x1152.jpg 1536w, https://metacreative.com.au/wp-content/uploads/2024/11/case-study-gold.jpg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </a> </div> <div class="menu-case__content col-7"> <p class="title"><a href="https://metacreative.com.au/case-study/gold-educational-tours/">Gold Educational Tours</a></p> <p>Gold Educational Tours faced the unique challenge of connecting Japanese students with welcoming Western Australian host families. 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