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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 47 34" class="h-5 flex-none me-3"><g clip-path="url(#service_svg__a)"><path d="M23.512 6.123C15.999-3.201-1.1.196.064 15.229c.593 7.724 6.582 14.282 12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.361 10.361 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42 1.573.928 2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123Zm0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.856 4.856 0 0 1-.315-2.99 5.08 5.08 0 0 1 1.517-2.65 5.677 5.677 0 0 1 2.839-1.417 5.912 5.912 0 0 1 3.203.295 5.48 5.48 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515Z"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 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tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788c0 10.435 8.435 18.869 18.83 18.869 10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901Zm0 7.263c2.609 0 4.713 2.127 4.713 4.722 0 2.595-2.122 4.721-4.712 4.721s-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722Zm0 23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0Zm-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14 0-2.833 2.317-5.14 5.163-5.14 2.845 0 5.162 2.307 5.162 5.14 0 2.833-2.317 5.14-5.162 5.14ZM31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29ZM39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a data-link-type="external" href="https://developer.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a data-link-type="external" href="https://community.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a data-link-type="external" href="https://investors.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a href="/events/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Events & Webinars</span></div></a><a href="/blog/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Blog</span></div></a><a href="/cxm/"><div class="group"><span class="block text-mobile-sm/body-2 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Malik","url":"https://www.sprinklr.com/blog/author/priyanka-malik/"}],"publisher":{"@type":"Organization","name":"Sprinklr","logo":{"@type":"ImageObject","url":"https://www.sprinklr.com/icons/icon-512x512.png"}},"datePublished":"2025-02-11"}</script><section data-widget-name="widgetBlogPostHero" id="7DBtY3EVzGCCe3pwfswlBH"><div class="relative overflow-clip"><div class="w-full max-w-[312px] tablet-sm:max-w-[688px] desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] mx-auto"><div class="flex max-tablet-sm:hidden mx-auto justify-between py-6 desktop-lg:py-8 items-center"><div class="desktop-lg:max-w-[720px]"><div class="flex flex-row gap-2 items-center desktop-sm:gap-3 mb-4"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="fill-ceruleanBlue h-6 desktop-sm:h-8 w-auto"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788c0 10.435 8.435 18.869 18.83 18.869 10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901Zm0 7.263c2.609 0 4.713 2.127 4.713 4.722 0 2.595-2.122 4.721-4.712 4.721s-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722Zm0 23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 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max-tablet-sm:flex-1 -me-6"><button type="button" id="radix-:Rqplafnnkva:" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="max-tablet-sm:w-full"><div class="px-6 py-3 tablet-sm:py-5 flex max-tablet-sm:justify-between"><div class="whitespace-nowrap text-white uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-3">MORE</div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="w-3 ms-3 fill-white transition-transform"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button></div></div></div><div style="width:NaN%" class="h-1.5 bg-primaryOceanBlue absolute -bottom-1.5 -z-10"></div></div><div data-el="ref"><div class="w-full max-w-[312px] tablet-sm:max-w-[688px] desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] mx-auto"><div class="w-full pt-8 tablet-sm:pt-16 desktop-sm:pt-14 desktop-lg:pt-16 pb-16 tablet-sm:pb-[108px] desktop-sm:pb-[140px] desktop-lg:pb-[180px]"><div class="w-full flex max-desktop-sm:flex-col gap-y-8 tablet-sm:gap-y-12 gap-x-[116px] desktop-lg:gap-x-[168px]"><div class="desktop-sm:pb-14 desktop-sm:max-w-[548px] desktop-lg:max-w-[724px] desktop-lg:pb-12 desktop-sm:border-lightGrey desktop-sm:border-b-2"><span class="inline-block py-2 px-5 rounded-full bg-strawYellow-300 uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1 mb-4 tablet-sm:mb-6">Social Media Management</span><h1 class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-3 desktop-sm:text-tablet-sm/heading-2 desktop-lg:text-desktop-large/heading-2">Meta Business Suite: How to Use it and Manage Effectively</h1><div class="text-cometBlack uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 mt-3 tablet-sm:mt-6 desktop-sm:mt-8">February 11, 2025 • 9 MIN READ</div></div><div class="flex-none w-full desktop-sm:w-[268px] desktop-lg:w-[344px] text-cometBlack pb-10 tablet-sm:pb-12 desktop-sm:pb-8 desktop-lg:pt-14 desktop-lg:pb-7 border-lightGrey border-b-2"><div class="text-mobile-sm/label-2 tablet-sm:text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase">Authors</div><div class="flex flex-col tablet-sm:max-desktop-sm:flex-row gap-y-4 gap-x-4 mt-2.5 tablet-sm:mt-6"><a class="block flex-1" href="/blog/author/ankita-srivastava/"><div class="flex items-center gap-x-4 group"><div class="bg-slateGray rounded-full aspect-square flex items-center justify-center text-lightGrey w-14 text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold desktop-lg:text-desktop-large/heading-5"><span>AS</span></div><div><div class="text-primaryOceanBlue text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Ankita Srivastava</div><div class="mt-0.5 tablet-sm:mt-1 text-primarySpaceGrey text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Content Editor</div></div></div></a><a class="block flex-1" href="/blog/author/priyanka-malik/"><div class="flex items-center gap-x-4 group"><img alt="Priyanka Malik" loading="lazy" width="256" height="256" decoding="async" data-nimg="1" class="flex-none aspect-square rounded-full w-14 object-cover" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/5Dgi0ZB4hGmlHMfXxfqduF/afede8d63b8a41cb0f37594331c1198f/1583156129720__1_.jpg.png?w=256&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/5Dgi0ZB4hGmlHMfXxfqduF/afede8d63b8a41cb0f37594331c1198f/1583156129720__1_.jpg.png?w=640&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/5Dgi0ZB4hGmlHMfXxfqduF/afede8d63b8a41cb0f37594331c1198f/1583156129720__1_.jpg.png?w=640&q=50&fm=webp"/><div><div class="text-primaryOceanBlue text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Priyanka Malik</div><div class="mt-0.5 tablet-sm:mt-1 text-primarySpaceGrey text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Content Marketer</div></div></div></a></div></div></div><div class="flex gap-[116px] desktop-lg:gap-[168px] mt-10 tablet-sm:mt-8 desktop-sm:mt-12"><div class="w-full desktop-sm:max-w-[548px] desktop-lg:max-w-[724px]"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 text-primarySpaceGrey space-y-4 text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 prose-headings:mb-4 prose-headings:mt-8 tablet-sm:prose-headings:mt-10 prose-img:mt-8 tablet-sm:prose-img:mt-10 prose-a:underline prose-h2:text-mobile-sm/heading-5 tablet-sm:prose-h2:text-tablet-sm/heading-5 desktop-sm:prose-h2:text-tablet-sm/heading-3 desktop-lg:prose-h2:text-desktop-large/heading-4 prose-h3:text-mobile-sm/body-1-bold tablet-sm:prose-h3:text-tablet-sm/heading-6 desktop-sm:prose-h3:text-tablet-sm/heading-4 desktop-lg:prose-h3:text-desktop-large/heading-5 prose-h4:text-mobile-sm/body-2-bold tablet-sm:prose-h4:text-tablet-sm/heading-6 desktop-sm:prose-h4:text-tablet-sm/heading-5 desktop-lg:prose-h4:text-desktop-large/heading-5 prose-img:mx-auto"><p>As businesses expand their digital presence, managing multiple social platforms can become a challenge. A unified approach to <a href="/cxm/social-media-management/" class="font-semibold text-primaryOceanBlue hover:underline">social media management</a> is vital for brands to optimize their strategies and stay connected with their target audience. </p><p>Meta Business Suite simplifies this process by allowing brands to manage Facebook, Instagram, and other Meta channels seamlessly from one platform. Users can schedule posts, track performance and engage with followers — all from one dashboard. In North America, <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-marketing-statistics/">69%</a> of online shoppers who regularly browse Meta platforms have made purchases after viewing personalized content on Facebook or Instagram.</p><p>In this blog, we’ll guide you through how to use Meta Business Suite effectively, explore its key features, and show you how to manage your social media presence like a pro.</p><div class="p-0.5 rounded-[8px] bg-refreshSkylineBottom mt-8 tablet-sm:mt-10"><div class="bg-white w-full h-full rounded-[6px] p-6"><div class="inline-flex items-center mb-6"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 22 24" class="inline h-6 me-2.5"><path fill="#000" d="M20.778 24H1.222A1.211 1.211 0 0 1 0 22.8V1.2C0 .537.547 0 1.222 0h19.556C21.453 0 22 .537 22 1.2v21.6c0 .663-.547 1.2-1.222 1.2ZM6.11 6v2.4h9.778V6H6.11Zm0 4.8v2.4h9.778v-2.4H6.11Zm0 4.8V18h6.111v-2.4h-6.11Z"></path></svg><span class="text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Table of Contents</span></div><ul class="not-prose ms-6 [list-style:initial] [&>li:first-of-type]:mt-0 [&>li:last-of-type]:mb-0"><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-0">What is the Meta Business Suite? </a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-1">Meta Business Suite features</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-2">Getting started with Meta Business Suite</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-3">How to use the Meta Business Suite for Facebook and Instagram</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-4">Top tips to manage Meta Business Suite </a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-5">Final thoughts </a></li></ul></div></div><h2><span id="toc-0" class="relative -top-[200px]"></span><strong class="font-bold">What is the Meta Business Suite? </strong></h2><p>Meta Business Suite is an all-in-one solution by Meta (formerly Facebook) designed to simplify social media management for businesses. It allows companies to create, schedule, and publish posts across Facebook and Instagram from a single, user-friendly dashboard. </p><p>The platform also provides powerful tools for managing ads, tracking key performance metrics, and analyzing audience engagement, helping brands optimize their social media content strategy and reach their target audience more effectively.</p><p>Beyond content management, Meta Business Suite streamlines customer interactions by integrating messaging from both Facebook and Instagram into one place. This enables businesses to respond promptly to customer inquiries, improving customer satisfaction. With its combination of content creation, social media analytics, ad management, and messaging, Meta Business Suite offers a comprehensive solution that enhances efficiency and ensures a consistent social media presence.</p><h3><strong class="font-bold">How is Meta Business Suite different from Facebook Business Manager? </strong></h3><p>Meta Business Suite and Facebook Business Manager serve different but complementary roles in social media management. Meta Business Suite is designed to simplify the everyday tasks of managing social media. It’s user-friendly and perfect for small to medium-sized businesses that need to easily create, schedule posts, and engage with their audience on Facebook, Instagram, and WhatsApp. The platform also offers real-time performance tracking and analytics, helping brands refine their <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-strategy/">social media strategies</a>.</p><p>In contrast, Facebook Business Manager is built for businesses that require more advanced capabilities, especially around ads and asset management. It provides full control over ad accounts, billing details, product catalogs, and more. It’s ideal for businesses that need to manage larger ad campaigns or multiple user roles. </p><p>While Meta Business Suite focuses on simplifying content management and engagement, Facebook Business Manager is the go-to tool for businesses needing detailed control over advertising efforts and backend operations.</p><p><strong class="font-bold">Read more: </strong><a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/facebook-marketing-strategy/">Facebook marketing strategy: 7 best techniques for 2024</a></p><h3>Why use the Meta Business Suite? </h3><p>Meta Business Suite provides several benefits that make managing social media more efficient. It’s designed to simplify content management, enhance communication and help businesses grow their online presence. Here’s how to use Meta Business Suite for Facebook to leverage its benefits:</p><p>· Schedule posts ahead to save valuable time.</p><p>· ️Manage multiple platforms from one unified dashboard.</p><p>· Track real-time analytics to measure performance easily.</p><p>· Respond instantly with a centralized inbox for messages.</p><p>· Boost posts directly for better audience reach.</p><p>· Simplify ad creation and management seamlessly.</p><p>· Improve strategy using detailed insights.</p><p>· Organize tasks to streamline daily workflows.</p><h2><span id="toc-1" class="relative -top-[200px]"></span>Meta Business Suite features</h2><p><a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/manage-multiple-social-media-accounts/">Managing multiple social media platforms</a> can be a challenging task, but Meta Business Suite makes it easy by consolidating all your essential tools into one seamless platform. Here are four key features that make it an invaluable tool for managing your brand’s social media presence.</p><h3>1. Content scheduling</h3><p>Meta Business Suite enables businesses to schedule Facebook and Instagram posts ahead of time. This helps maintain a regular <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-posting-schedule/">social media posting schedule</a> and frees up time for other tasks.</p><button class="cursor-zoom-in"><img alt="Meta Business Suite planner to schedule posts in advance for Facebook and Instagram." loading="lazy" width="1323" height="799" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/5tVxNIURf59hhcTW73j1N1/479ac16d5c4933ded65d73cfcb7bcf3a/image001.png?w=1920&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/5tVxNIURf59hhcTW73j1N1/479ac16d5c4933ded65d73cfcb7bcf3a/image001.png?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/5tVxNIURf59hhcTW73j1N1/479ac16d5c4933ded65d73cfcb7bcf3a/image001.png?w=3840&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/learn/lessons/meta-business-suite-planner" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h3>2. Unified inbox</h3><p>The unified inbox feature consolidates all your messages, comments and notifications from Facebook, Instagram and WhatsApp in one place. This allows businesses to respond to queries faster and manage <a href="/cxm/customer-interaction/" class="font-semibold text-primaryOceanBlue hover:underline">customer interactions</a> efficiently.</p><button class="cursor-zoom-in"><img alt="Setting up automated messages in Meta Business Suite." loading="lazy" width="1253" height="754" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/1ffIp08Glp1qhPJGyd9oPB/c83f6afa5ebf1a82f7c90fbf847aa873/image002.png?w=1920&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/1ffIp08Glp1qhPJGyd9oPB/c83f6afa5ebf1a82f7c90fbf847aa873/image002.png?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/1ffIp08Glp1qhPJGyd9oPB/c83f6afa5ebf1a82f7c90fbf847aa873/image002.png?w=3840&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/learn/lessons/meta-business-suite-inbox" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h3>3. Performance insights</h3><p>Meta Business Suite provides detailed analytics on your posts and campaigns, showing you what works and what doesn’t. This helps businesses improve their strategies by focusing on content that drives <a href="/cxm/customer-engagement/" class="font-semibold text-primaryOceanBlue hover:underline">customer engagement</a>.</p><button class="cursor-zoom-in"><img alt="Meta Business Suite’s reports showcasing engagement metrics and post-performance. " loading="lazy" width="1391" height="837" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/36V1c2QnOKF11SN1MkgQRk/9a310ba7c09625103317b0226251e879/image003.png?w=1920&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/36V1c2QnOKF11SN1MkgQRk/9a310ba7c09625103317b0226251e879/image003.png?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/36V1c2QnOKF11SN1MkgQRk/9a310ba7c09625103317b0226251e879/image003.png?w=3840&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/learn/lessons/meta-business-suite-insights" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h3>4. Ad management</h3><p>You can create and manage <a href="/cxm/advertising-campaigns/" class="font-semibold text-primaryOceanBlue hover:underline">advertising campaigns</a> directly within Meta Business Suite. This feature simplifies boosting posts and tracking ad performance across Facebook and Instagram.</p><button class="cursor-zoom-in"><img alt="How to create an ad from the Meta Business Suite app." loading="lazy" width="355" height="580" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/2r7YFqaUku6mhyd0Pkfjan/a013859a6b8e680fc7122c1a2121e92f/image004.png?w=384&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/2r7YFqaUku6mhyd0Pkfjan/a013859a6b8e680fc7122c1a2121e92f/image004.png?w=750&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/2r7YFqaUku6mhyd0Pkfjan/a013859a6b8e680fc7122c1a2121e92f/image004.png?w=750&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/learn/lessons/meta-business-suite-ads" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h2><span id="toc-2" class="relative -top-[200px]"></span><strong class="font-bold">Getting started with Meta Business Suite</strong></h2><p>Managing your social media presence efficiently is key to building a strong online presence. Meta Business Suite simplifies this process and unlocks new opportunities. But how to use it? Here’s a simple guide to get started:</p><p>· <strong class="font-bold">Log in to Meta Business Suite</strong>: Go to the official Meta Business Suite website and log in using your Facebook account.</p><p>· <strong class="font-bold">Add your Facebook Page</strong>: Under the settings, select "Pages" and add your Facebook business page.</p><p>· <strong class="font-bold">Add your Instagram account:</strong> Link your Instagram account by selecting "Instagram Accounts" in the settings and following the prompts.</p><p>· <strong class="font-bold">Set up your Inbox: </strong>Manage your messages by connecting WhatsApp, Facebook and Instagram messages in one unified inbox.</p><p>· <strong class="font-bold">Create and schedule content:</strong> Start creating posts and stories for Facebook and Instagram using the "Create Post" button and schedule them for future dates </p><h2><span id="toc-3" class="relative -top-[200px]"></span><strong class="font-bold">How to use the Meta Business Suite for Facebook and Instagram</strong></h2><p>Meta Business Suite offers powerful tools to manage your social media strategy effectively and reach a broader audience. Here are five key ways to use it for Facebook and Instagram:</p><h3><strong class="font-bold">1. Boost brand awareness</strong></h3><p>Meta Business Suite’s ad creation and management tools allow businesses to target specific audiences and build <a href="/cxm/brand-awareness/" class="font-semibold text-primaryOceanBlue hover:underline">brand awareness</a>. Businesses can use it to run ads across both Facebook and Instagram, improving reach and engagement without needing separate campaigns.</p><p>For instance, Samsung's video ads during a football tournament helped boost brand awareness by leveraging real-time game data to create highly relevant and engaging content. This led to a significant <a data-link-type="external" href="https://www.facebook.com/business/success/samsung-electronics-mena" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">18%</a> increase in add-to-cart events, a 74% increase in content views and a 5-point lift in ad recall. The campaign's alignment with the tournament helped Samsung connect with its targeted audience in a timely and authentic manner. This helped it boost the engagement and awareness of its products.</p><button class="cursor-zoom-in"><img alt="A Reel from Samsung featuring video ads " loading="lazy" width="419" height="719" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/6YDl6ENUTSD9lvryaNfQKm/4ed4c846093785b8da17b64197ef9b27/image005.png?w=640&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/6YDl6ENUTSD9lvryaNfQKm/4ed4c846093785b8da17b64197ef9b27/image005.png?w=1080&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/6YDl6ENUTSD9lvryaNfQKm/4ed4c846093785b8da17b64197ef9b27/image005.png?w=1080&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/success/samsung-electronics-mena" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><div class="w-full bg-oceanBridgeBottomRight p-0.5 rounded-[8px]"><div class="p-6 rounded-[6px] bg-ivory prose-p:min-h-0"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4"><p>Managing ad campaigns across Facebook and Instagram can be time-consuming and challenging, especially when trying to ensure consistent messaging and optimized placements. Without the right tools, businesses risk wasting time and budget on poorly coordinated campaigns. </p><p></p><p>A <a data-link-type="external" href="https://www.sprinklr.com/products/marketing-and-advertising/social-advertising/" class="font-semibold text-primaryOceanBlue hover:underline">social advertising platform</a> allows you to easily schedule, manage, and optimize ad placements across Facebook, Instagram, and other channels. This ensures consistent messaging, better reach, and efficient use of your marketing budget.</p><p></p><img alt="Sprinklr’s Social Advertising Platform helps businesses schedule and optimize ads across channels." loading="lazy" width="1344" height="791" decoding="async" data-nimg="1" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/4XzTcq3WFZBSU1LldsVaQl/e1761288aa32ec1a9e998a0b12d02286/image006.png?w=1920&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/4XzTcq3WFZBSU1LldsVaQl/e1761288aa32ec1a9e998a0b12d02286/image006.png?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/4XzTcq3WFZBSU1LldsVaQl/e1761288aa32ec1a9e998a0b12d02286/image006.png?w=3840&q=50&fm=webp"/></div></div></div><h3><strong class="font-bold">2. Offer real-time interactions </strong></h3><p>Managing customer interactions is easier with Meta Business Suite’s unified inbox, consolidating comments, messages and inquiries from Facebook and Instagram. </p><p>You can use Meta Business Suite messaging to provide a more secure, personalized and relevant experience to customers by engaging them directly through Messenger. Features like ads that click to Messenger, lead generation with automated Q&A and business inbox management enable seamless <a href="/cxm/customer-communication/" class="font-semibold text-primaryOceanBlue hover:underline">customer communication</a> and support across various platforms. </p><p>Jasper Market, an online marketplace, uses Meta Business Suite to efficiently manage real-time customer inquiries across Facebook and Instagram. By engaging with customers promptly, Jasper Market enhances <a href="/cxm/customer-satisfaction/" class="font-semibold text-primaryOceanBlue hover:underline">customer satisfaction</a>, builds stronger relationships and ensures a seamless and efficient support process. This leads to increased trust and loyalty, which are essential for long-term business success.</p><button class="cursor-zoom-in"><img alt="Jasper Market uses the messaging features of Meta Business Suite to retarget customers " loading="lazy" width="616" height="874" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/3u0yiMwbrC6IDvKwJDWkXT/8383b5085c7dadbe8187cdf3ddfa66aa/image007.png?w=640&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/3u0yiMwbrC6IDvKwJDWkXT/8383b5085c7dadbe8187cdf3ddfa66aa/image007.png?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/3u0yiMwbrC6IDvKwJDWkXT/8383b5085c7dadbe8187cdf3ddfa66aa/image007.png?w=1920&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/ads/messenger-ads" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><div class="w-full bg-oceanBridgeBottomRight p-0.5 rounded-[8px]"><div class="p-6 rounded-[6px] bg-ivory prose-p:min-h-0"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4"><p>Handling customer inquiries in real-time across social media channels can be overwhelming, especially when responses need to be timely and accurate to maintain a positive brand image. </p><p></p><p>So, consider <a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/social-listening/" class="font-semibold text-primaryOceanBlue hover:underline">AI-powered social listening</a> tool that allows you to monitor conversations and respond to customer inquiries in real time. You can also detect potential crises and emerging issues before they escalate.</p><p></p><img alt="Sprinklr’s AI-powered Social Listening tool helps businesses track customer conversations in real time." loading="lazy" width="1344" height="861" decoding="async" data-nimg="1" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/23zYJ7YmiaB61vQpJlhRSL/9b45bb74544d65f83479a37727efb4f4/image008.png?w=1920&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/23zYJ7YmiaB61vQpJlhRSL/9b45bb74544d65f83479a37727efb4f4/image008.png?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/23zYJ7YmiaB61vQpJlhRSL/9b45bb74544d65f83479a37727efb4f4/image008.png?w=3840&q=50&fm=webp"/><p></p><p><a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/social-listening/" class="font-semibold text-primaryOceanBlue hover:underline">Source</a></p><p></p><p>Want to know how Sprinklr can help you? Request your <a data-link-type="external" href="https://www.sprinklr.com/demo/" class="font-semibold text-primaryOceanBlue hover:underline">personalized demo</a> today!</p></div></div></div><h3><strong class="font-bold">3. Generate and manage leads for sales</strong></h3><p>Meta Business Suite’s lead management tools allow businesses to track, segment and follow up with potential customers. This feature helps organize leads efficiently for timely communication and to improve <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-conversion/">social media conversion</a> rates.</p><p>For example, Toyota Motor Italia used Meta Business Suite’s lead management tools to run targeted ad campaigns on Facebook and Instagram, resulting in a <a data-link-type="external" href="https://www.facebook.com/business/success/toyota-motor-italia" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">63%</a> increase in Google paid search traffic. The company boosted online traffic and sales conversions by tracking and segmenting leads through optimized ad targeting and timely follow-up.</p><button class="cursor-zoom-in"><img alt="A Facebook ad from Toyota Motor Italia for lead generation" loading="lazy" width="522" height="886" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/3wxWWrIz1eCibhTzEDTrVb/0571edf8e788ce9493f1159f6f0b162e/image009.png?w=640&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/3wxWWrIz1eCibhTzEDTrVb/0571edf8e788ce9493f1159f6f0b162e/image009.png?w=1080&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/3wxWWrIz1eCibhTzEDTrVb/0571edf8e788ce9493f1159f6f0b162e/image009.png?w=1080&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/success/toyota-motor-italia" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h3><strong class="font-bold">4. Boost app downloads, website clicks and app engagement</strong></h3><p>With Meta Business Suite, businesses can drive app downloads, increase website clicks and boost app engagement through highly targeted campaigns across Facebook, Instagram and Messenger. </p><p>For example, Century Games, a leading mobile game developer, used Meta Business Suite's install referrer solution to improve the accuracy of its campaign measurements. By reducing unattributed downloads by 5.8%, the company increased the return on ad spend by <a data-link-type="external" href="https://www.facebook.com/business/success/3-century-games" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">7% on day 0 and 2% on day 7</a>.</p><button class="cursor-zoom-in"><img alt="A sponsored post from Century Games promoting the installation of its latest app " loading="lazy" width="661" height="913" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/77a4NOwgLqUX9QjFbL2rAk/e7e972a1d180f22bd5b2dbcb8bb638ed/image010.png?w=750&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/77a4NOwgLqUX9QjFbL2rAk/e7e972a1d180f22bd5b2dbcb8bb638ed/image010.png?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/77a4NOwgLqUX9QjFbL2rAk/e7e972a1d180f22bd5b2dbcb8bb638ed/image010.png?w=1920&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/success/3-century-games" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h3><strong class="font-bold">5. Cross-channel campaign management</strong></h3><p>Managing campaigns across multiple platforms often leads to fragmented strategies and inconsistent results. </p><p>Meta Business Suite solves this by providing an integrated dashboard to manage cross-platform campaigns effectively. It helps you track performance, compare results, and optimize strategies in one place, ensuring a seamless and unified approach to social media marketing.</p><p>Stars N Skyes Travel used Facebook Business Suite to manage content and client communication across Facebook, Instagram and Messenger during the pandemic. This streamlined approach saved owner Nita Cooper <a data-link-type="external" href="https://www.facebook.com/business/stories/resilient-business/stars-n-skyes-travel" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">10 hours a week</a> and helped her stay connected with clients by providing timely updates on travel restrictions.</p><button class="cursor-zoom-in"><img alt="A social media post from Stars N Skyes Travel featuring travel updates and personalized content for its audience " loading="lazy" width="739" height="1600" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/5fcf5tWRhPn2PlQvySjdgy/49d2ed47157070d9e7cddd8e897fd3b4/image011.png?w=750&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/5fcf5tWRhPn2PlQvySjdgy/49d2ed47157070d9e7cddd8e897fd3b4/image011.png?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/5fcf5tWRhPn2PlQvySjdgy/49d2ed47157070d9e7cddd8e897fd3b4/image011.png?w=1920&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.facebook.com/business/stories/resilient-business/stars-n-skyes-travel" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">Source</a></p><h2><span id="toc-4" class="relative -top-[200px]"></span><strong class="font-bold">Top tips to manage Meta Business Suite </strong></h2><p>To maximize the potential of Meta Business Suite, it’s essential to go beyond the basics and adopt advanced strategies. Here are advanced tips on how to use Meta Business Suite for Instagram and Facebook effectively to get the most out of the platform: </p><p>· <strong class="font-bold">Leverage AI for post optimization</strong>: Use AI to analyze audience engagement and content performance. AI tools can suggest improvements for timing, content structure and even visual choices, allowing you to optimize posts for maximum reach and engagement. </p><p>· <strong class="font-bold">Use insights to plan your content</strong>: Analyze your engagement metrics within the Meta Business Suite Insights feature to identify the best times for posting. Organize your <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-content-calendar/">social media calendar</a> and schedule posts during high-engagement periods to maintain consistency and reach a larger audience. </p><p>· <strong class="font-bold">Automate conversations with smart tools</strong>: Use advanced automation tools like <a class="font-semibold text-primaryOceanBlue hover:underline" href="/products/customer-service/social-media-channels/">Sprinklr</a> to handle customer inquiries, FAQs, and responses across Facebook, Instagram, and WhatsApp. Automating responses ensures faster service while freeing up your time for other tasks.</p><p><strong class="font-bold">Read More:</strong> <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/how-to-get-more-views-on-facebook/">7 tips to get more views on Facebook</a></p><h2><span id="toc-5" class="relative -top-[200px]"></span><strong class="font-bold">Final thoughts </strong></h2><p>Meta Business Suite is a powerful tool for businesses seeking to enhance their social media presence with ease. Its features, including cross-platform content scheduling, real-time analytics, and unified inbox management, streamline everyday social media tasks, making it easier to optimize content, automate customer responses, and fine-tune strategies for better engagement.</p><p>As social media dynamics and user behavior continue to evolve, flexibility is crucial for staying competitive. Meta Business Suite helps businesses stay ahead, but for large enterprises with more intricate needs, <a class="font-semibold text-primaryOceanBlue hover:underline" href="/products/social-media-management/">Sprinklr Social</a> offers an advanced suite of tools like bulk social media accounts management, advanced social listening & monitoring, smart scheduling, AI-driven sentiment analysis, and much more to grow your social media marketing ROI.<strong class="font-bold"> </strong></p><p>Interested in learning how Sprinklr Social can revolutionize your digital strategy? <a href="/demo-engagement/" class="font-semibold text-primaryOceanBlue hover:underline"><strong class="font-bold">Book a demo today</strong></a> and explore the power of smarter social media management.</p><div class="flex flex-col items-center justify-center mx-auto desktop-sm:px-0 desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] px-0 tablet-sm:px-0"><p class="whitespace-pre-line text-center text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-3">Frequently Asked Questions</p><div class="w-full desktop-sm:w-full desktop-lg:w-full"><div class="w-full"><div class="w-full pt-2 desktop-sm:pt-5 desktop-lg:pt-7" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R2faqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rfaqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>How does Meta Business Suite integrate with other Meta platforms and tools?</button><div data-state="closed" id="radix-:R2faqd9lafnnkva:" role="region" aria-labelledby="radix-:Rfaqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Meta Business Suite integrates with Facebook, Instagram, Messenger and WhatsApp. It allows you to manage posts, messages, ads and analytics across these platforms from a single dashboard. </p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R2naqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rnaqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>What are the key differences between using Meta Business Suite for personal and business accounts?</button><div data-state="closed" id="radix-:R2naqd9lafnnkva:" role="region" aria-labelledby="radix-:Rnaqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Business accounts can access advanced features like scheduling, ads and analytics, while personal accounts only offer basic features like messaging. </p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R2vaqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rvaqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>How does Meta Business Suite handle data privacy and security concerns?</button><div data-state="closed" id="radix-:R2vaqd9lafnnkva:" role="region" aria-labelledby="radix-:Rvaqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Meta Business Suite ensures data privacy and security by complying with global data protection laws like GDPR, CCPA, etc. It also offers encrypted data storage and role-based access controls to manage permissions.</p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R37aqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R17aqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>Can Meta Business Suite be used to manage ad campaigns across Facebook and Instagram?</button><div data-state="closed" id="radix-:R37aqd9lafnnkva:" role="region" aria-labelledby="radix-:R17aqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Yes, Meta Business Suite allows businesses to create, manage and monitor ad campaigns across Facebook and Instagram from a single interface.</p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R3faqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1faqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>How does Meta Business Suite's analytics compare to native analytics on Facebook and Instagram?</button><div data-state="closed" id="radix-:R3faqd9lafnnkva:" role="region" aria-labelledby="radix-:R1faqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Meta Business Suite provides more detailed, cross-platform analytics than native tools, offering deeper insights into audience behavior and post-performance. </p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R3naqd9lafnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1naqd9lafnnkva:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>What are the limitations of Meta Business Suite and when might businesses need more advanced tools?</button><div data-state="closed" id="radix-:R3naqd9lafnnkva:" role="region" aria-labelledby="radix-:R1naqd9lafnnkva:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Limitations include fewer advanced reporting and automation features. Larger businesses may require platforms like Sprinklr Social for more detailed analytics and multi-platform management.</p></div></div></div></div></div></div></div></div></div></div></div><div class="max-desktop-sm:hidden"><div style="--header-height:0px;--subnav-height:0px;--sticky-top-margin:20px" class="w-[268px] desktop-lg:w-[344px] h-fit sticky top-[calc(var(--header-height)_+_var(--subnav-height)_+_var(--sticky-top-margin))] flex-none"><div class="grid transition-[opacity,grid-template-rows] duration-500 w-full grid-rows-[0fr] opacity-0"><div class="w-full overflow-hidden after:block after:w-full after:h-10"><div class="text-cometBlack text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase mb-6">Table of contents</div><div class="relative [--scrollbar-width:4px] before:absolute before:top-0 before:w-[calc(100%-var(--scrollbar-width))] before:h-5 before:z-30 before:block before:pointer-events-none before:bg-gradient-to-b before:from-white before:to-transparent before:transition-opacity before:duration-200 after:absolute after:bottom-0 before:left-0 after:w-[calc(100%-var(--scrollbar-width))] after:h-5 after:z-30 after:block after:pointer-events-none after:bg-gradient-to-t after:from-white after:to-transparent after:transition-opacity after:duration-200 before:opacity-0 after:opacity-0"><div class="relative not-prose [list-style:initial] toc-scrollbar pe-4 max-h-[268px] desktop-lg:max-h-[278px] overflow-y-auto"><ul class="space-y-4 desktop-lg:space-y-6"></ul></div></div></div></div><div class="transition-opacity duration-500 opacity-0"><div class="rounded w-full bg-angledSkyGradient p-4 desktop-lg:p-6"><p class="whitespace-pre-line text-tablet-sm/heading-5 desktop-lg:text-tablet/heading-4 mb-3 desktop-lg:mb-4">Get the social management tool that does it all</p><p class="whitespace-pre-line text-tablet-sm/body-4 desktop-lg:text-tablet-sm/body-3 mb-6 desktop-lg:mb-8">Easily create and schedule posts, publish at the best times, and maximize your social engagement across 10+ channels.</p><a href="/demo-engagement/"><div class="spr-btn spr-btn-primary spr-btn-default"><span>REQUEST DEMO</span></div></a></div></div><div class="transition-opacity duration-500 opacity-0"><div class="flex-none w-full desktop-sm:w-[268px] desktop-lg:w-[340px] text-cometBlack my-10 border-lightGrey border-b-2"></div><div class="text-cometBlack text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase mb-6">Related Articles</div><div class="space-y-4"><div class=" text-primaryOceanBlue text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 hover:underline"><a href="/blog/instagram-marketing/">Instagram Marketing: A Complete Guide for 2024</a></div><div class=" text-primaryOceanBlue text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 hover:underline"><a href="/cxm/instagram-automation/">Instagram Automation Guide for Social Media Marketers</a></div><div class=" text-primaryOceanBlue text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 hover:underline"><a href="/blog/facebook-analytics/">Facebook Analytics: Quick Tutorial for Beginners [+ Top Alternatives]</a></div></div></div></div></div></div><div class="w-full desktop-sm:max-w-[548px] desktop-lg:max-w-[724px]"><div class="flex max-tablet-sm:flex-col items-center tablet-sm:justify-between gap-y-4 py-6 tablet-sm:py-4 desktop-lg:py-6 border-lightGrey border-t-2 border-b-2 mt-10 tablet-sm:mt-14 desktop-sm:mt-10 desktop-lg:mt-14"><div class="uppercase text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-1">Share This Article</div><div class="flex-none flex gap-x-8 tablet-sm:gap-x-6 desktop-lg:gap-x-12 max-tablet-sm:mx-auto items-center"><a class="cursor-pointer"><div class="bg-primarySpaceGrey w-10 p-2.5 aspect-square rounded-full hover:bg-primarySpaceGrey/90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 11 20" class="w-5 aspect-square fill-white "><path d="m9.765 11.445.53-3.448H6.978V5.76c0-.943.463-1.862 1.95-1.862h1.509V.96S9.066.728 7.757.728c-2.733 0-4.52 1.651-4.52 4.641v2.628H.2v3.448h3.038v8.336a12.092 12.092 0 0 0 3.74 0v-8.336h2.788Z"></path></svg></div></a><a class="cursor-pointer"><div class="bg-primarySpaceGrey w-10 p-2.5 aspect-square rounded-full hover:bg-primarySpaceGrey/90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 9" class="w-5 aspect-square fill-white "><path d="M5.322 3.822 8.53.102h-.76L4.983 3.338 2.763.1H.204l3.36 4.892L.205 8.9h.76l2.94-3.412 2.343 3.412h2.56L5.322 3.832v-.01ZM4.284 5.034l-.339-.483L1.232.677h1.161L4.583 3.8l.339.483 2.836 4.06H6.597l-2.323-3.32.01.01Z"></path></svg></div></a><a class="cursor-pointer"><div class="bg-primarySpaceGrey w-10 p-2.5 aspect-square rounded-full hover:bg-primarySpaceGrey/90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 21 20" class="w-5 aspect-square fill-white "><path d="M5.081 19.926H.988V7.108h4.093v12.818ZM3.032 5.36c-1.308 0-2.37-1.054-2.37-2.327 0-.611.25-1.198.694-1.63A2.405 2.405 0 0 1 3.032.728c.63 0 1.232.243 1.677.675.444.432.694 1.019.694 1.63 0 1.273-1.062 2.327-2.37 2.327ZM20.4 19.926h-4.084v-6.24c0-1.487-.031-3.394-2.128-3.394-2.128 0-2.455 1.616-2.455 3.287v6.347H7.645V7.108h3.925v1.749h.058c.546-1.007 1.881-2.07 3.872-2.07 4.143 0 4.904 2.653 4.904 6.098v7.04H20.4Z"></path></svg></div></a><a href="mailto:?subject=Sprinklr.com: Meta Business Suite: How to Use it and Manage Effectively&body=" class="cursor-pointer"><div class="bg-primarySpaceGrey w-10 p-2.5 aspect-square rounded-full hover:bg-primarySpaceGrey/90"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" class="w-5 aspect-square fill-white "><g clip-path="url(#mailEnvelope_svg__a)"><path fill="#fff" d="M18.657 3.564H1.343C.6 3.564 0 4.18 0 4.922v11.543c0 .742.6 1.357 1.343 1.357h17.314c.743 0 1.343-.615 1.343-1.357V4.922c0-.743-.6-1.358-1.343-1.358Zm-1.2 11.015a.562.562 0 0 1 .043.785.561.561 0 0 1-.786.043l-4.771-4.3-1.6 1.257a.615.615 0 0 1-.343.115.58.58 0 0 1-.343-.115L8.086 11.15 3.27 15.422a.564.564 0 0 1-.357.142.528.528 0 0 1-.414-.2l-.014-.014a.545.545 0 0 1 .057-.771L7.2 10.45 2.571 6.822h-.014a.576.576 0 0 1-.086-.786v-.014a.533.533 0 0 1 .772-.086L8.4 9.964l1.6 1.258 6.757-5.286a.548.548 0 0 1 .772.1c.185.243.142.6-.1.786l-4.586 3.585 4.614 4.172Z"></path></g><defs><clipPath id="mailEnvelope_svg__a"><path fill="#fff" d="M0 0h20v20H0z"></path></clipPath></defs></svg></div></a></div></div><div class="flex-none w-full mt-8 tablet-sm:mt-14 desktop-sm:mt-10 desktop-lg:mt-12"><span class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-4">Article Authors</span><div class="flex max-tablet-sm:flex-col gap-y-6 gap-x-4 mt-6"><a class="block flex-1" href="/blog/author/ankita-srivastava/"><div class="flex items-center gap-x-4 group"><div class="bg-slateGray rounded-full aspect-square flex items-center justify-center text-lightGrey w-14 text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold desktop-lg:text-desktop-large/heading-5"><span>AS</span></div><div><div class="text-primaryOceanBlue text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Ankita Srivastava</div><div class="mt-0.5 tablet-sm:mt-1 text-primarySpaceGrey text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3"><span class="text-primaryOceanBlue group-hover:underline">More posts</span> from this author</div></div></div></a><a class="block flex-1" href="/blog/author/priyanka-malik/"><div class="flex items-center gap-x-4 group"><img alt="Priyanka Malik" loading="lazy" width="256" height="256" decoding="async" data-nimg="1" class="flex-none aspect-square rounded-full w-14 object-cover" style="color:transparent" 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tablet-sm:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)]" style="--mobile-curve-height:15;--tablet-curve-height:91;--desktop-small-curve-height:156;--desktop-large-curve-height:204"><svg class="w-full h-[calc(var(--curve-height)_*_1px)] translate-y-[calc(var(--curve-height)_*_-1px_+_0.5px)] z-[1] block pointer-events-none" preserveAspectRatio="none" viewBox="0 0 100 100"><path class="fill-[#F5F5F5]" d="m 0,0 C 33.3,133 66.6,133 100,0 L 100,100 L 0,100 z"></path></svg><div class="pt-14 pb-16 tablet-sm:pt-[72px] tablet-sm:pb-[100px] desktop-sm:pt-20 desktop-sm:pb-[140px] desktop-lg:pt-[100px] desktop-lg:pb-[180px] relative z-10 mt-[calc(var(--curve-height)*-1px)] flex flex-col gap-10 desktop-sm:gap-12 desktop-lg:gap-16"><div class="max-w-[312px] tablet-sm:max-w-[688px] desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] mx-auto px-0 tablet-sm:px-0 w-full"><div><div 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Marketers</div></a><div class="text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 pt-4 mt-auto"><a href="/blog/author/shubham-gupta/"><div class="text-primaryOceanBlue font-bold hover:underline">Shubham Gupta</div></a><div class="text-mediumGrey desktop-lg:mt-2 desktop-lg:text-desktop-large/overline-3 desktop-lg:uppercase">12 mins read</div></div></div></div><div class="flex flex-col h-full border-2 border-pearlGray rounded-[8px] bg-white max-w-[312px] desktop-sm:max-w-[300px] desktop-lg:max-w-[400px] scale-90"><a class="overflow-hidden block" href="/blog/facebook-analytics/"><img alt="Thumbnail" loading="lazy" width="800" height="534" decoding="async" data-nimg="1" class="rounded-t-[8px] w-full h-[160px] desktop-lg:h-[220px] object-cover hover:scale-105 transition-transform duration-100" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/3F7iBokhq6TDKrIB2qOzIJ/a5c2a772ac61176bcd34200b03ab5d56/Thumbnail?w=828&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/3F7iBokhq6TDKrIB2qOzIJ/a5c2a772ac61176bcd34200b03ab5d56/Thumbnail?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/3F7iBokhq6TDKrIB2qOzIJ/a5c2a772ac61176bcd34200b03ab5d56/Thumbnail?w=1920&q=50&fm=webp"/></a><div class="p-4 flex flex-col flex-grow"><div class="text-white uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/label-2 desktop-lg:text-desktop-large/label-2 w-fit inline-flex px-5 py-1.5 rounded-[100px] bg-slateGray desktop-lg:py-2">Social Media Management</div><a href="/blog/facebook-analytics/"><div class="text-mobile-sm/body-1-bold tablet-sm:text-tablet/heading-4 desktop-lg:text-desktop-large/heading-5 mt-4 hover:text-primaryOceanBlue">Facebook Analytics: Quick Tutorial for Beginners [+ Top Alternatives]</div></a><div class="text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 pt-4 mt-auto"><a href="/blog/author/aishwarya-suresh/"><div class="text-primaryOceanBlue font-bold 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data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:Riplqfnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R2plqfnnkva:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Products</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:Riplqfnnkva:" hidden="" role="region" aria-labelledby="radix-:R2plqfnnkva:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:Rkplqfnnkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R4plqfnnkva:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform 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tablet-sm:text-tablet-sm/body-1-bold">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:Rmplqfnnkva:" hidden="" role="region" aria-labelledby="radix-:R6plqfnnkva:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:Roplqfnnkva:" aria-expanded="false" data-state="closed" 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style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="hidden desktop-sm:flex desktop-sm:justify-between gap-x-10"><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Products</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0 pt-6"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/customer-service/">Sprinklr Service</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/consumer-intelligence/">Sprinklr Insights</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/marketing-and-advertising/">Sprinklr Marketing</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/social-media-management/">Sprinklr Social</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/platform/">Unified CXM Platform</a></li></ul></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Solutions</p><div class="grid gap-5 text-silverGray desktop-sm:grid-cols-1 desktop-sm:gap-y-2 desktop-sm:border-0 pt-6 grid-cols-1 border-t border-cometBlack"><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 auto-cols-fr max-desktop-sm:grid-flow-col"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Industries</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/industries/cpg/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CPG</span></a></li><li class="block hover:underline"><a href="/industries/financial-services/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Financial Services</span></a></li><li class="block hover:underline"><a href="/industries/government/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Government</span></a></li><li class="block hover:underline"><a href="/industries/retail/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Retail</span></a></li><li class="block hover:underline"><a href="/industries/technology/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Technology</span></a></li><li class="block hover:underline"><a href="/industries/telecom/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Telecommunication</span></a></li><li class="block hover:underline"><a href="/industries/travel-hospitality/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Travel & Hospitality</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Teams</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/teams/marketing/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Marketing</span></a></li><li class="block hover:underline"><a href="/teams/customer-service/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li></ul></div></div></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Company</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0 pt-6"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/our-story/">Our 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In 2024, it will continue to be a social media powerhouse, offering businesses unparalleled opportunities to reach and engage with audiences worldwide. \\n \\nHere's why: \",\"marks\":\"$1ab\",\"data\":\"$1ac\"}\n1a9:[\"$1aa\"]\n1a7:{\"nodeType\":\"paragraph\",\"data\":\"$1a8\",\"content\":\"$1a9\"}\n1ae:{}\n1b1:{}\n1b4:{}\n1b8:{\"type\":\"bold\"}\n1b7:[\"$1b8\"]\n1b9:{}\n1b6:{\"nodeType\":\"text\",\"value\":\"Massive audience:\",\"marks\":\"$1b7\",\"data\":\"$1b9\"}\n1bb:[]\n1bc:{}\n1ba:{\"nodeType\":\"text\",\"value\":\" As of January 2024, Instagram has over \",\"marks\":\"$1bb\",\"data\":\"$1bc\"}\n1be:{\"uri\":\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"}\n1c2:{\"type\":\"underline\"}\n1c1:[\"$1c2\"]\n1c3:{}\n1c0:{\"nodeType\":\"text\",\"value\":\"2 billion monthly active users\",\"marks\":\"$1c1\",\"data\":\"$1c3\"}\n1bf:[\"$1c0\"]\n1bd:{\"nodeType\":\"hyperlink\",\"data\":\"$1be\",\"content\":\"$1bf\"}\n1c5:[]\n1c6:{}\n1c4:{\"nodeType\":\"text\",\"value\":\", surpassing many social media platforms like TikTok (1.5 billion), Twi"])</script><script>self.__next_f.push([1,"tter (330 million) and Snapchat (750 million). \",\"marks\":\"$1c5\",\"data\":\"$1c6\"}\n1b5:[\"$1b6\",\"$1ba\",\"$1bd\",\"$1c4\"]\n1b3:{\"nodeType\":\"paragraph\",\"data\":\"$1b4\",\"content\":\"$1b5\"}\n1b2:[\"$1b3\"]\n1b0:{\"nodeType\":\"list-item\",\"data\":\"$1b1\",\"content\":\"$1b2\"}\n1c8:{}\n1cb:{}\n1cf:{\"type\":\"bold\"}\n1ce:[\"$1cf\"]\n1d0:{}\n1cd:{\"nodeType\":\"text\",\"value\":\"Highly engaged audience:\",\"marks\":\"$1ce\",\"data\":\"$1d0\"}\n1d2:[]\n1d3:{}\n1d1:{\"nodeType\":\"text\",\"value\":\" In 2022, Statista reported a 7% rise in global Instagram usage, with users spending \",\"marks\":\"$1d2\",\"data\":\"$1d3\"}\n1d5:{\"uri\":\"https://www.statista.com/statistics/1294879/time-spent-instagram-app-selected-countries/\"}\n1d9:{\"type\":\"underline\"}\n1d8:[\"$1d9\"]\n1da:{}\n1d7:{\"nodeType\":\"text\",\"value\":\"approximately 12 hours on Instagram\",\"marks\":\"$1d8\",\"data\":\"$1da\"}\n1d6:[\"$1d7\"]\n1d4:{\"nodeType\":\"hyperlink\",\"data\":\"$1d5\",\"content\":\"$1d6\"}\n1dc:[]\n1dd:{}\n1db:{\"nodeType\":\"text\",\"value\":\" monthly. \",\"marks\":\"$1dc\",\"data\":\"$1dd\"}\n1cc:[\"$1cd\",\"$1d1\",\"$1d4\",\"$1db\"]\n1ca:{\"nodeType\":\"paragraph\",\"data\":\"$1cb\",\"content\":\"$1cc\"}\n1c9:[\"$1ca\"]\n1c7:{\"nodeType\":\"list-item\",\"data\":\"$1c8\",\"content\":\"$1c9\"}\n1df:{}\n1e2:{}\n1e6:{\"type\":\"bold\"}\n1e5:[\"$1e6\"]\n1e7:{}\n1e4:{\"nodeType\":\"text\",\"value\":\"Shoppable:\",\"marks\":\"$1e5\",\"data\":\"$1e7\"}\n1e9:[]\n1ea:{}\n1e8:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$1e9\",\"data\":\"$1ea\"}\n1ec:{\"uri\":\"https://business.instagram.com/blog/instagram-live-shopping-reach-customers?locale=en_GB\"}\n1f0:{\"type\":\"underline\"}\n1ef:[\"$1f0\"]\n1f1:{}\n1ee:{\"nodeType\":\"text\",\"value\":\"Instagram for business\",\"marks\":\"$1ef\",\"data\":\"$1f1\"}\n1ed:[\"$1ee\"]\n1eb:{\"nodeType\":\"hyperlink\",\"data\":\"$1ec\",\"content\":\"$1ed\"}\n1f3:[]\n1f4:{}\n1f2:{\"nodeType\":\"text\",\"value\":\" found that 44% of the people who were surveyed use Instagram to shop weekly. \",\"marks\":\"$1f3\",\"data\":\"$1f4\"}\n1e3:[\"$1e4\",\"$1e8\",\"$1eb\",\"$1f2\"]\n1e1:{\"nodeType\":\"paragraph\",\"data\":\"$1e2\",\"content\":\"$1e3\"}\n1e0:[\"$1e1\"]\n1de:{\"nodeType\":\"list-item\",\"data\":\"$1df\",\"content\":\"$1e0\"}\n1f6:{}\n1f9:{}\n1fd:{\"type\":\"bold\"}\n1fc:[\"$1fd\"]\n1fe:{}\n1fb:{\"nodeType\":\"text\",\""])</script><script>self.__next_f.push([1,"value\":\"Bankable demographics:\",\"marks\":\"$1fc\",\"data\":\"$1fe\"}\n200:[]\n201:{}\n1ff:{\"nodeType\":\"text\",\"value\":\" Almost \",\"marks\":\"$200\",\"data\":\"$201\"}\n203:{\"uri\":\"https://www.statista.com/statistics/325587/instagram-global-age-group/\"}\n207:{\"type\":\"underline\"}\n206:[\"$207\"]\n208:{}\n205:{\"nodeType\":\"text\",\"value\":\"61.1% of Instagram\",\"marks\":\"$206\",\"data\":\"$208\"}\n204:[\"$205\"]\n202:{\"nodeType\":\"hyperlink\",\"data\":\"$203\",\"content\":\"$204\"}\n20a:[]\n20b:{}\n209:{\"nodeType\":\"text\",\"value\":\" users are between 18 and 34, making it a lucrative business platform. \",\"marks\":\"$20a\",\"data\":\"$20b\"}\n1fa:[\"$1fb\",\"$1ff\",\"$202\",\"$209\"]\n1f8:{\"nodeType\":\"paragraph\",\"data\":\"$1f9\",\"content\":\"$1fa\"}\n1f7:[\"$1f8\"]\n1f5:{\"nodeType\":\"list-item\",\"data\":\"$1f6\",\"content\":\"$1f7\"}\n1af:[\"$1b0\",\"$1c7\",\"$1de\",\"$1f5\"]\n1ad:{\"nodeType\":\"unordered-list\",\"data\":\"$1ae\",\"content\":\"$1af\"}\n20d:{}\n210:[]\n211:{}\n20f:{\"nodeType\":\"text\",\"value\":\"In this guide, we'll be exploring the intricacies of Instagram marketing for businesses to maximize their returns from the platform. \",\"marks\":\"$210\",\"data\":\"$211\"}\n20e:[\"$20f\"]\n20c:{\"nodeType\":\"paragraph\",\"data\":\"$20d\",\"content\":\"$20e\"}\n213:{}\n216:[]\n217:{}\n215:{\"nodeType\":\"text\",\"value\":\"What is Instagram marketing?\",\"marks\":\"$216\",\"data\":\"$217\"}\n214:[\"$215\"]\n212:{\"nodeType\":\"heading-2\",\"data\":\"$213\",\"content\":\"$214\"}\n219:{}\n21c:[]\n21d:{}\n21b:{\"nodeType\":\"text\",\"value\":\"Instagram marketing refers to the use of the Instagram platform to promote or advertise products or services to a target audience. It involves creating, sharing and promoting content to engage users, enhance brand awareness, drive traffic and generate leads. \\n \\nBusinesses can showcase their products or services through different content formats, such as videos, photos, reels, stories and live broadcasts. This makes it easy for users to understand their offerings and watch how other users experience the brand. \",\"marks\":\"$21c\",\"data\":\"$21d\"}\n21a:[\"$21b\"]\n218:{\"nodeType\":\"paragraph\",\"data\":\"$219\",\"content\":\"$21a\"}\n21f:{}\n222:[]\n223:{}\n221:{\"nodeType\":\"t"])</script><script>self.__next_f.push([1,"ext\",\"value\":\"There are multiple reasons why Instagram marketing is a crucial part of any business’ marketing strategy. First, because, according to \",\"marks\":\"$222\",\"data\":\"$223\"}\n225:{\"uri\":\"https://business.instagram.com/getting-started?ref=igb_carousel\"}\n229:{\"type\":\"underline\"}\n228:[\"$229\"]\n22a:{}\n227:{\"nodeType\":\"text\",\"value\":\"Instagram\",\"marks\":\"$228\",\"data\":\"$22a\"}\n226:[\"$227\"]\n224:{\"nodeType\":\"hyperlink\",\"data\":\"$225\",\"content\":\"$226\"}\n22c:[]\n22d:{}\n22b:{\"nodeType\":\"text\",\"value\":\", 9 out of 10 users follow at least one brand. This means that viewing brand content is an important part of an Instagram user's activity. \\n \\nThe second is Instagram's audience. Beyond its visual appeal, Instagram's staggering engaged user base makes it a key social platform for marketing. With billions of active users, the platform offers access to a vast audience that you can target. This makes it an attractive channel for brands seeking to reach a wide range of potential customers. \",\"marks\":\"$22c\",\"data\":\"$22d\"}\n220:[\"$221\",\"$224\",\"$22b\"]\n21e:{\"nodeType\":\"paragraph\",\"data\":\"$21f\",\"content\":\"$220\"}\n22f:{}\n233:{\"type\":\"bold\"}\n232:[\"$233\"]\n234:{}\n231:{\"nodeType\":\"text\",\"value\":\"Learn More: \",\"marks\":\"$232\",\"data\":\"$234\"}\n236:{\"uri\":\"https://www.sprinklr.com/cxm/social-media-marketing/\"}\n23a:{\"type\":\"underline\"}\n23b:{\"type\":\"bold\"}\n239:[\"$23a\",\"$23b\"]\n23c:{}\n238:{\"nodeType\":\"text\",\"value\":\"Social Media Marketing 101: The Sprinklr Guide\",\"marks\":\"$239\",\"data\":\"$23c\"}\n237:[\"$238\"]\n235:{\"nodeType\":\"hyperlink\",\"data\":\"$236\",\"content\":\"$237\"}\n23e:[]\n23f:{}\n23d:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$23e\",\"data\":\"$23f\"}\n230:[\"$231\",\"$235\",\"$23d\"]\n22e:{\"nodeType\":\"paragraph\",\"data\":\"$22f\",\"content\":\"$230\"}\n241:{}\n244:[]\n245:{}\n243:{\"nodeType\":\"text\",\"value\":\"How does Instagram marketing differ for B2B vs B2C?\",\"marks\":\"$244\",\"data\":\"$245\"}\n242:[\"$243\"]\n240:{\"nodeType\":\"heading-3\",\"data\":\"$241\",\"content\":\"$242\"}\n247:{}\n24a:[]\n24b:{}\n249:{\"nodeType\":\"text\",\"value\":\"Both B2B and B2C businesses can benefit from leveraging Inst"])</script><script>self.__next_f.push([1,"agram for marketing. However, their approaches may differ based on their target audience and their business’ \",\"marks\":\"$24a\",\"data\":\"$24b\"}\n24d:{\"uri\":\"https://www.sprinklr.com/blog/social-media-goals/\"}\n251:{\"type\":\"underline\"}\n250:[\"$251\"]\n252:{}\n24f:{\"nodeType\":\"text\",\"value\":\"social media goals\",\"marks\":\"$250\",\"data\":\"$252\"}\n24e:[\"$24f\"]\n24c:{\"nodeType\":\"hyperlink\",\"data\":\"$24d\",\"content\":\"$24e\"}\n254:[]\n255:{}\n253:{\"nodeType\":\"text\",\"value\":\". Here's how Instagram marketing differs for each: \",\"marks\":\"$254\",\"data\":\"$255\"}\n248:[\"$249\",\"$24c\",\"$253\"]\n246:{\"nodeType\":\"paragraph\",\"data\":\"$247\",\"content\":\"$248\"}\n257:{}\n25a:{}\n25d:{}\n260:{}\n263:[]\n264:{}\n262:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$263\",\"data\":\"$264\"}\n261:[\"$262\"]\n25f:{\"nodeType\":\"paragraph\",\"data\":\"$260\",\"content\":\"$261\"}\n25e:[\"$25f\"]\n25c:{\"nodeType\":\"table-header-cell\",\"data\":\"$25d\",\"content\":\"$25e\"}\n266:{}\n269:{}\n26d:{\"type\":\"bold\"}\n26c:[\"$26d\"]\n26e:{}\n26b:{\"nodeType\":\"text\",\"value\":\"B2B company\",\"marks\":\"$26c\",\"data\":\"$26e\"}\n270:[]\n271:{}\n26f:{\"nodeType\":\"text\",\"value\":\" 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\",\"marks\":\"$29f\",\"data\":\"$2a0\"}\n29d:[\"$29e\"]\n29b:{\"nodeType\":\"paragraph\",\"data\":\"$29c\",\"content\":\"$29d\"}\n29a:[\"$29b\"]\n298:{\"nodeType\":\"table-cell\",\"data\":\"$299\",\"content\":\"$29a\"}\n281:[\"$282\",\"$28f\",\"$298\"]\n27f:{\"nodeType\":\"table-row\",\"data\":\"$280\",\"content\":\"$281\"}\n2a2:{}\n2a5:{}\n2a8:{}\n2ac:{\"type\":\"bold\"}\n2ab:[\"$2ac\"]\n2ad:{}\n2aa:{\"nodeType\":\"text\",\"value\":\"Primary goals\",\"marks\":\"$2ab\",\"data\":\"$2ad\"}\n2af:[]\n2b0:{}\n2ae:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$2af\",\"data\":\"$2b0\"}\n2a9:[\"$2aa\",\"$2ae\"]\n2a7:{\"nodeType\":\"paragraph\",\"data\":\"$2a8\",\"content\":\"$2a9\"}\n2a6:[\"$2a7\"]\n2a4:{\"nodeType\":\"table-cell\",\"data\":\"$2a5\",\"content\":\"$2a6\"}\n2b2:{}\n2b5:{}\n2b8:[]\n2b9:{}\n2b7:{\"nodeType\":\"text\",\"value\":\"Thought leadership, lead generation and building relationships. \",\"marks\":\"$2b8\",\"data\":\"$2b9\"}\n2b6:[\"$2b7\"]\n2b4:{\"nodeType\":\"paragraph\",\"data\":\"$2b5\",\"content\":\"$2b6\"}\n2b3:[\"$2b4\"]\n2b1:{\"nodeType\":\"table-cell\",\"data\":\"$2b2\",\"content\":\"$2b3\"}\n2bb:{}\n2be:{}\n2c1:[]\n2c2:{}\n2c0:{\"nodeType\":\"text\",\"value\":\"Promoting products, driving traffic and sales and building brand loyalty. \",\"marks\":\"$2c1\",\"data\":\"$2c2\"}\n2bf:[\"$2c0\"]\n2bd:{\"nodeType\":\"paragraph\",\"data\":\"$2be\",\"content\":\"$2bf\"}\n2bc:[\"$2bd\"]\n2ba:{\"nodeType\":\"table-cell\",\"data\":\"$2bb\",\"content\":\"$2bc\"}\n2a3:[\"$2a4\",\"$2b1\",\"$2ba\"]\n2a1:{\"nodeType\":\"table-row\",\"data\":\"$2a2\",\"content\":\"$2a3\"}\n2c4:{}\n2c7:{}\n2ca:{}\n2ce:{\"type\":\"bold\"}\n2cd:[\"$2ce\"]\n2cf:{}\n2cc:{\"nodeType\":\"text\",\"value\":\"Engagement\",\"marks\":\"$2cd\",\"data\":\"$2cf\"}\n2d1:[]\n2d2:{}\n2d0:{\"nodeType\":\"text\",\""])</script><script>self.__next_f.push([1,"value\":\" \",\"marks\":\"$2d1\",\"data\":\"$2d2\"}\n2cb:[\"$2cc\",\"$2d0\"]\n2c9:{\"nodeType\":\"paragraph\",\"data\":\"$2ca\",\"content\":\"$2cb\"}\n2c8:[\"$2c9\"]\n2c6:{\"nodeType\":\"table-cell\",\"data\":\"$2c7\",\"content\":\"$2c8\"}\n2d4:{}\n2d7:{}\n2da:[]\n2db:{}\n2d9:{\"nodeType\":\"text\",\"value\":\"Prioritizes building professional relationships and credibility by fostering discussions, networking and engaging with industry leaders and stakeholders. \",\"marks\":\"$2da\",\"data\":\"$2db\"}\n2d8:[\"$2d9\"]\n2d6:{\"nodeType\":\"paragraph\",\"data\":\"$2d7\",\"content\":\"$2d8\"}\n2d5:[\"$2d6\"]\n2d3:{\"nodeType\":\"table-cell\",\"data\":\"$2d4\",\"content\":\"$2d5\"}\n2dd:{}\n2e0:{}\n2e3:[]\n2e4:{}\n2e2:{\"nodeType\":\"text\",\"value\":\"Prioritizes emotional connection and brand loyalty through storytelling, interactive content and contests. \",\"marks\":\"$2e3\",\"data\":\"$2e4\"}\n2e1:[\"$2e2\"]\n2df:{\"nodeType\":\"paragraph\",\"data\":\"$2e0\",\"content\":\"$2e1\"}\n2de:[\"$2df\"]\n2dc:{\"nodeType\":\"table-cell\",\"data\":\"$2dd\",\"content\":\"$2de\"}\n2c5:[\"$2c6\",\"$2d3\",\"$2dc\"]\n2c3:{\"nodeType\":\"table-row\",\"data\":\"$2c4\",\"content\":\"$2c5\"}\n2e6:{}\n2e9:{}\n2ec:{}\n2f0:{\"type\":\"bold\"}\n2ef:[\"$2f0\"]\n2f1:{}\n2ee:{\"nodeType\":\"text\",\"value\":\"Content focus\",\"marks\":\"$2ef\",\"data\":\"$2f1\"}\n2f3:[]\n2f4:{}\n2f2:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$2f3\",\"data\":\"$2f4\"}\n2ed:[\"$2ee\",\"$2f2\"]\n2eb:{\"nodeType\":\"paragraph\",\"data\":\"$2ec\",\"content\":\"$2ed\"}\n2ea:[\"$2eb\"]\n2e8:{\"nodeType\":\"table-cell\",\"data\":\"$2e9\",\"content\":\"$2ea\"}\n2f6:{}\n2f9:{}\n2fc:[]\n2fd:{}\n2fb:{\"nodeType\":\"text\",\"value\":\"B2B companies focus on more informative, professional and industry-focused 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\",\"marks\":\"$3c7\",\"data\":\"$3c8\"}\n3c1:[\"$3c2\",\"$3c6\"]\n3bf:{\"nodeType\":\"paragraph\",\"data\":\"$3c0\",\"content\":\"$3c1\"}\n35f:[\"$360\",\"$366\",\"$36c\",\"$372\",\"$378\",\"$385\",\"$38c\",\"$396\",\"$39d\",\"$3a7\",\"$3ae\",\"$3b8\",\"$3bf\"]\n35d:{\"nodeType\":\"table-cell\",\"data\":\"$35e\",\"content\":\"$35f\"}\n2e7:[\"$2e8\",\"$2f5\",\"$35d\"]\n2e5:{\"nodeType\":\"table-row\",\"data\":\"$2e6\",\"content\":\"$2e7\"}\n3ca:{}\n3cd:{}\n3d0:{}\n3d4:{\"type\":\"bold\"}\n3d3:[\"$3d4\"]\n3d5:{}\n3d2:{\"nodeType\":\"text\",\"value\":\"Conversion strategy\",\"marks\":\"$3d3\",\"data\":\"$3d5\"}\n3d7:[]\n3d8:{}\n3d6:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$3d7\",\"data\":\"$3d8\"}\n3d1:[\"$3d2\",\"$3d6\"]\n3cf:{\"nodeType\":\"paragraph\",\"data\":\"$3d0\",\"content\":\"$3d1\"}\n3ce:[\"$3cf\"]\n3cc:{\"nodeType\":\"table-cell\",\"data\":\"$3cd\",\"content\":\"$3ce\"}\n3da:{}\n3dd:{}\n3e0:[]\n3e1:{}\n3df:{\"nodeType\":\"text\",\"value\":\"Direct users to gated 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\",\"marks\":\"$3e9\",\"data\":\"$3ea\"}\n3e7:[\"$3e8\"]\n3e5:{\"nodeType\":\"paragraph\",\"data\":\"$3e6\",\"content\":\"$3e7\"}\n3e4:[\"$3e5\"]\n3e2:{\"nodeType\":\"table-cell\",\"data\":\"$3e3\",\"content\":\"$3e4\"}\n3cb:[\"$3cc\",\"$3d9\",\"$3e2\"]\n3c9:{\"nodeType\":\"table-row\",\"data\":\"$3ca\",\"content\":\"$3cb\"}\n258:[\"$259\",\"$27f\",\"$2a1\",\"$2c3\",\"$2e5\",\"$3c9\"]\n256:{\"nodeType\":\"table\",\"data\":\"$257\",\"content\":\"$258\"}\n3ec:{}\n3ef:[]\n3f0:{}\n3ee:{\"nodeType\":\"text\",\"value\":\"How can businesses leverage Instagram for marketing?\",\"marks\":\"$3ef\",\"data\":\"$3f0\"}\n3ed:[\"$3ee\"]\n3eb:{\"nodeType\":\"heading-2\",\"data\":\"$3ec\",\"content\":\"$3ed\"}\n3f2:{}\n3f5:[]\n3f6:{}\n3f4:{\"nodeType\":\"text\",\"value\":\"Businesses can leverage Instagram marketing to unlock the following benefits: \",\"marks\":\""])</script><script>self.__next_f.push([1,"$3f5\",\"data\":\"$3f6\"}\n3f3:[\"$3f4\"]\n3f1:{\"nodeType\":\"paragraph\",\"data\":\"$3f2\",\"content\":\"$3f3\"}\n3f8:{}\n3fb:{}\n3fe:{}\n402:{\"type\":\"bold\"}\n401:[\"$402\"]\n403:{}\n400:{\"nodeType\":\"text\",\"value\":\"Enhance brand perception: \",\"marks\":\"$401\",\"data\":\"$403\"}\n405:[]\n406:{}\n404:{\"nodeType\":\"text\",\"value\":\"Instagram lets businesses curate a visually appealing and cohesive brand image. 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Brands can utilize features like polls, quizzes, Q\u0026A and more to encourage meaningful interactions. \\n \",\"marks\":\"$41c\",\"data\":\"$41d\"}\n40c:[\"$40d\",\"$411\",\"$414\",\"$41b\"]\n40a:{\"nodeType\":\"paragraph\",\"data\":\"$40b\",\"content\":\"$40c\"}\n409:[\"$40a\"]\n407:{\"nodeType\":\"list-item\",\"data\":\"$408\",\"content\":\"$409\"}\n41f:{}\n422:{}\n426:{\"type\":\"bold\"}\n425:[\"$426\"]\n427:{}\n424:{\"nodeType\":\"text\",\"value\":\"Drive website traffic:\",\"marks\":\"$425\",\"data\":\"$427\"}\n429:[]\n42a:{}\n428:{\"nodeType\":\"text\",\"value\":\" Businesses can leverage Instagram to share engaging content related to blog posts, promotions or product-launch landing pages with clear calls to action. Using the “Swipe Up\\\" feature in Instagram Stories or a link in the bio allows users to"])</script><script>self.__next_f.push([1," visit the website easily and move along the buyer journey. \\n \",\"marks\":\"$429\",\"data\":\"$42a\"}\n423:[\"$424\",\"$428\"]\n421:{\"nodeType\":\"paragraph\",\"data\":\"$422\",\"content\":\"$423\"}\n420:[\"$421\"]\n41e:{\"nodeType\":\"list-item\",\"data\":\"$41f\",\"content\":\"$420\"}\n42c:{}\n42f:{}\n433:{\"type\":\"bold\"}\n432:[\"$433\"]\n434:{}\n431:{\"nodeType\":\"text\",\"value\":\"Increase sales and conversions:\",\"marks\":\"$432\",\"data\":\"$434\"}\n436:[]\n437:{}\n435:{\"nodeType\":\"text\",\"value\":\" Instagram can be a valuable sales channel. Brands can integrate shoppable tags to enable direct purchasing and simplify the buying journey. Check out this \",\"marks\":\"$436\",\"data\":\"$437\"}\n439:{\"uri\":\"https://www.sprinklr.com/cxm/social-selling/\"}\n43d:{\"type\":\"underline\"}\n43c:[\"$43d\"]\n43e:{}\n43b:{\"nodeType\":\"text\",\"value\":\"social selling\",\"marks\":\"$43c\",\"data\":\"$43e\"}\n43a:[\"$43b\"]\n438:{\"nodeType\":\"hyperlink\",\"data\":\"$439\",\"content\":\"$43a\"}\n440:[]\n441:{}\n43f:{\"nodeType\":\"text\",\"value\":\" guide to learn best-selling tactics using social media platforms. \\n \",\"marks\":\"$440\",\"data\":\"$441\"}\n430:[\"$431\",\"$435\",\"$438\",\"$43f\"]\n42e:{\"nodeType\":\"paragraph\",\"data\":\"$42f\",\"content\":\"$430\"}\n42d:[\"$42e\"]\n42b:{\"nodeType\":\"list-item\",\"data\":\"$42c\",\"content\":\"$42d\"}\n443:{}\n446:{}\n44a:{\"type\":\"bold\"}\n449:[\"$44a\"]\n44b:{}\n448:{\"nodeType\":\"text\",\"value\":\"Get customer feedback: \",\"marks\":\"$449\",\"data\":\"$44b\"}\n44d:[]\n44e:{}\n44c:{\"nodeType\":\"text\",\"value\":\"It isn't always easy for businesses to get real-time customer feedback. With social media platforms like Instagram, businesses can communicate directly with their customers. They can actively acquire customers by keeping an eye on their DMs and comments, creating polls, asking questions and so on. \",\"marks\":\"$44d\",\"data\":\"$44e\"}\n447:[\"$448\",\"$44c\"]\n445:{\"nodeType\":\"paragraph\",\"data\":\"$446\",\"content\":\"$447\"}\n444:[\"$445\"]\n442:{\"nodeType\":\"list-item\",\"data\":\"$443\",\"content\":\"$444\"}\n3f9:[\"$3fa\",\"$407\",\"$41e\",\"$42b\",\"$442\"]\n3f7:{\"nodeType\":\"unordered-list\",\"data\":\"$3f8\",\"content\":\"$3f9\"}\n450:{}\n453:[]\n454:{}\n452:{\"nodeType\":\"text\",\"value\":\"How to se"])</script><script>self.__next_f.push([1,"t up a business account on Instagram to augment your marketing efforts? \",\"marks\":\"$453\",\"data\":\"$454\"}\n451:[\"$452\"]\n44f:{\"nodeType\":\"heading-2\",\"data\":\"$450\",\"content\":\"$451\"}\n456:{}\n459:[]\n45a:{}\n458:{\"nodeType\":\"text\",\"value\":\"Here are the steps to follow if you're looking to create a business account on Instagram and kickstart your Instagram marketing 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\",\"marks\":\"$4ab\",\"data\":\"$4ac\"}\n4a5:[\"$4a6\",\"$4aa\"]\n4a3:{\"nodeType\":\"paragraph\",\"data\":\"$4a4\",\"content\":\"$4a5\"}\n4ae:{}\n4b1:{}\n4b4:{}\n4b7:[]\n4b8:{}\n4b6:{\"nodeType\":\"text\",\"value\":\"Once your account is created, go to your profile and tap the three horizontal lines in the top-right corner. \",\"marks\":\"$4b7\",\"data\":\"$4b8\"}\n4b5:[\"$4b6\"]\n4b3:{\"nodeType\":\"paragraph\",\"data\":\"$4b4\",\"content\":\"$4b5\"}\n4b2:[\"$4b3\"]\n4b0:{\"nodeType\":\"list-item\",\"data\":\"$4b1\",\"content\":\"$4b2\"}\n4af:[\"$4b0\"]\n4ad:{\"nodeType\":\"unordered-list\",\"data\":\"$4ae\",\"content\":\"$4af\"}\n4be:{\"width\":347,\"height\":824}\n4bd:{\"size\":24095,\"image\":\"$4be\"}\n4bc:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3Jsh9WCfKVLkWa2Ob2Kk8T/1adf4e83d1d4a1ea9fd9ebb1a1067fea/Accessing_the_Settings_button_on_the_Instagram_app.png\",\"details\":\"$4bd\","])</script><script>self.__next_f.push([1,"\"fileName\":\"Accessing the Settings button on the Instagram app.png\",\"contentType\":\"image/png\"}\n4bb:{\"id\":\"3Jsh9WCfKVLkWa2Ob2Kk8T\",\"title\":\"Accessing the Settings button on the Instagram app\",\"file\":\"$4bc\"}\n4ba:{\"target\":\"$4bb\"}\n4bf:[]\n4b9:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$4ba\",\"content\":\"$4bf\"}\n4c1:{}\n4c4:{}\n4c7:{}\n4ca:[]\n4cb:{}\n4c9:{\"nodeType\":\"text\",\"value\":\"Tap \\\"Settings\\\" and then \\\"Account type and tools.\\\" \",\"marks\":\"$4ca\",\"data\":\"$4cb\"}\n4c8:[\"$4c9\"]\n4c6:{\"nodeType\":\"paragraph\",\"data\":\"$4c7\",\"content\":\"$4c8\"}\n4c5:[\"$4c6\"]\n4c3:{\"nodeType\":\"list-item\",\"data\":\"$4c4\",\"content\":\"$4c5\"}\n4cd:{}\n4d0:{}\n4d3:[]\n4d4:{}\n4d2:{\"nodeType\":\"text\",\"value\":\"Scroll down and tap \\\"Switch to professional account.\\\" 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This allows you to have a steady pipeline of vetted content. You can create a plan that accommodates sudden, unplanned posts as well. \\n \\nIn addition, ensure that your posts align with your brand’s aesthetics. Ensure you utilize high-quality visuals and have a consistent \",\"marks\":\"$619\",\"data\":\"$61a\"}\n61c:{\"uri\":\"https://www.sprinklr.com/blog/social-media-posting-schedule/\"}\n620:{\"type\":\"underline\"}\n61f:[\"$620\"]\n621:{}\n61e:{\"nodeType\":\"text\",\"value\":\"social media posting schedule\",\"marks\":\"$61f\",\"data\":\"$621\"}\n61d:[\"$61e\"]\n61b:{\"nodeType\":\"hyperlink\",\"data\":\"$61c\",\"content\":\"$61d\"}\n623:[]\n624:{}\n622:{\"nodeType\":\"text\",\"value\":\". Incorporate a mix of product features, behind-the-scenes glimpses, user-generated content, and engaging Instagram Stories. \",\"marks\":\"$623\",\"data\":\"$624\"}\n603:[\"$604\",\"$607\",\"$60e\",\"$611\",\"$618\",\"$61b\",\"$622\"]\n601:{\"nodeType\":\"paragraph\",\"data\":\"$602\",\"content\":\"$603\"}\n629:{}\n62c:{}\n630:{\"type\":\"bold\"}\n62f:[\"$630\"]\n631:{}\n62e:{\"nodeType\":\"text\",\"value\":\"Pro tip 💡:\",\"marks\":\"$62f\",\"data\":\"$631\"}\n633:[]\n634:{}\n632:{\"nodeType\":\"text\",\"value\":\" Use a \",\"marks\":\"$633\",\"data\":\"$634\"}\n636:{\"uri\":\"https://www.sprinklr.com/products/social-media-management/self-serve/social-media-calendar/\"}\n63a:{\"type\":\"underline\"}\n639:[\"$63a\"]\n63b:{}\n638:{\"nodeType\":\"text\",\"value\":\"socia"])</script><script>self.__next_f.push([1,"l media content calendar tool\",\"marks\":\"$639\",\"data\":\"$63b\"}\n637:[\"$638\"]\n635:{\"nodeType\":\"hyperlink\",\"data\":\"$636\",\"content\":\"$637\"}\n63d:[]\n63e:{}\n63c:{\"nodeType\":\"text\",\"value\":\" to organize, schedule, and publish content for Instagram and other channels from a single place. These tools also make it easier to collaborate with teams from across the globe, uncover key insights through \",\"marks\":\"$63d\",\"data\":\"$63e\"}\n640:{\"uri\":\"https://www.sprinklr.com/cxm/social-listening/\"}\n644:{\"type\":\"underline\"}\n643:[\"$644\"]\n645:{}\n642:{\"nodeType\":\"text\",\"value\":\"social listening\",\"marks\":\"$643\",\"data\":\"$645\"}\n641:[\"$642\"]\n63f:{\"nodeType\":\"hyperlink\",\"data\":\"$640\",\"content\":\"$641\"}\n647:[]\n648:{}\n646:{\"nodeType\":\"text\",\"value\":\" and manage cross-channel conversations from one inbox. \",\"marks\":\"$647\",\"data\":\"$648\"}\n62d:[\"$62e\",\"$632\",\"$635\",\"$63c\",\"$63f\",\"$646\"]\n62b:{\"nodeType\":\"paragraph\",\"data\":\"$62c\",\"content\":\"$62d\"}\n64e:{\"width\":1600,\"height\":954}\n64d:{\"size\":728931,\"image\":\"$64e\"}\n64c:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4HnPA8wmQLQWfiypUx5lIC/00b68b1c0df04d8ccf4d271641bafb6b/Sprinklr_social_media_content_calendar_displaying_a_weekly_view_of_scheduled_social_media_posts__1_.png\",\"details\":\"$64d\",\"fileName\":\"Sprinklr social media content calendar displaying a weekly view of scheduled social media posts (1).png\",\"contentType\":\"image/png\"}\n64b:{\"id\":\"4HnPA8wmQLQWfiypUx5lIC\",\"title\":\"Sprinklr social media content calendar displaying a weekly view of scheduled social media posts (1)\",\"file\":\"$64c\"}\n64a:{\"target\":\"$64b\"}\n64f:[]\n649:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$64a\",\"content\":\"$64f\"}\n652:{\"contentType\":\"cta\",\"id\":\"6WRbJRyHTXLVkIJ7tqEod1\",\"name\":\"SET YOUR INSTAGRAM POSTS UP FOR SUCCESS NOW\",\"type\":\"BUTTON\",\"text\":\"SET YOUR INSTAGRAM POSTS UP FOR SUCCESS NOW\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/products/social-media-management/self-serve/social-media-calendar/\"}\n651:{\"target\":\"$652\"}\n653:[]\n650:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$651\",\"content\":\"$653\"}\n655:{}\n658:[]\n659:{}\n657"])</script><script>self.__next_f.push([1,":{\"nodeType\":\"text\",\"value\":\" \\n \",\"marks\":\"$658\",\"data\":\"$659\"}\n656:[\"$657\"]\n654:{\"nodeType\":\"paragraph\",\"data\":\"$655\",\"content\":\"$656\"}\n62a:[\"$62b\",\"$649\",\"$650\",\"$654\"]\n628:{\"nodeType\":\"document\",\"data\":\"$629\",\"content\":\"$62a\"}\n627:{\"contentType\":\"boxContainer\",\"id\":\"1XStTvWtIeCtTGIIZxerfn\",\"title\":\"Pro tip\",\"content\":\"$628\",\"padding\":\"SMALL\",\"background\":\"LIGHT\"}\n626:{\"target\":\"$627\"}\n65a:[]\n625:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$626\",\"content\":\"$65a\"}\n65c:{}\n65f:[]\n660:{}\n65e:{\"nodeType\":\"text\",\"value\":\"Practice the art of storytelling\",\"marks\":\"$65f\",\"data\":\"$660\"}\n65d:[\"$65e\"]\n65b:{\"nodeType\":\"heading-3\",\"data\":\"$65c\",\"content\":\"$65d\"}\n662:{}\n665:[]\n666:{}\n664:{\"nodeType\":\"text\",\"value\":\"Engaging and entertaining narratives are powerful tools you can use to capture viewer attention. Weave storytelling into your content, whether that's through sharing customer stories, offering behind-the-scenes glimpses of your work culture, or demos of your products and services. \",\"marks\":\"$665\",\"data\":\"$666\"}\n663:[\"$664\"]\n661:{\"nodeType\":\"paragraph\",\"data\":\"$662\",\"content\":\"$663\"}\n668:{}\n66c:{\"type\":\"bold\"}\n66b:[\"$66c\"]\n66d:{}\n66a:{\"nodeType\":\"text\",\"value\":\"Etsy\",\"marks\":\"$66b\",\"data\":\"$66d\"}\n66f:[]\n670:{}\n66e:{\"nodeType\":\"text\",\"value\":\" is a good example of a brand that leverages storytelling in its Instagram marketing strategy. At its core, Etsy is simply an e-commerce marketplace. But it calls itself \\\"a global marketplace for creative and one-of-a-kind goods.\\\" Through the visuals and text on its Instagram posts, it weaves a story of how artists from all walks of life can create amazing art and products and find a platform to sell them through Etsy. \",\"marks\":\"$66f\",\"data\":\"$670\"}\n669:[\"$66a\",\"$66e\"]\n667:{\"nodeType\":\"paragraph\",\"data\":\"$668\",\"content\":\"$669\"}\n676:{\"width\":1094,\"height\":845}\n675:{\"size\":731794,\"image\":\"$676\"}\n674:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2fYTO53W2uMbrWHqq9DpJM/20c65b6cdf386c25a261ca9b1c41eff6/Etsy_providing_the_backstory_of_a_coffee_roastery_in_the_description_of_a"])</script><script>self.__next_f.push([1,"n_Instagram_post.png\",\"details\":\"$675\",\"fileName\":\"Etsy providing the backstory of a coffee roastery in the description of an Instagram post.png\",\"contentType\":\"image/png\"}\n673:{\"id\":\"2fYTO53W2uMbrWHqq9DpJM\",\"title\":\"Etsy providing the backstory of a coffee roastery in the description of an Instagram post\",\"file\":\"$674\"}\n672:{\"target\":\"$673\"}\n677:[]\n671:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$672\",\"content\":\"$677\"}\n679:{}\n67c:[]\n67d:{}\n67b:{\"nodeType\":\"text\",\"value\":\"\",\"marks\":\"$67c\",\"data\":\"$67d\"}\n67f:{\"uri\":\"https://www.instagram.com/p/C3-snBsAKwv/\"}\n683:{\"type\":\"underline\"}\n682:[\"$683\"]\n684:{}\n681:{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":\"$682\",\"data\":\"$684\"}\n680:[\"$681\"]\n67e:{\"nodeType\":\"hyperlink\",\"data\":\"$67f\",\"content\":\"$680\"}\n686:[]\n687:{}\n685:{\"nodeType\":\"text\",\"value\":\"\",\"marks\":\"$686\",\"data\":\"$687\"}\n67a:[\"$67b\",\"$67e\",\"$685\"]\n678:{\"nodeType\":\"paragraph\",\"data\":\"$679\",\"content\":\"$67a\"}\n689:{}\n68c:[]\n68d:{}\n68b:{\"nodeType\":\"text\",\"value\":\"Create an online store on Instagram\",\"marks\":\"$68c\",\"data\":\"$68d\"}\n68a:[\"$68b\"]\n688:{\"nodeType\":\"heading-3\",\"data\":\"$689\",\"content\":\"$68a\"}\n68f:{}\n692:[]\n693:{}\n691:{\"nodeType\":\"text\",\"value\":\"B2C brands can leverage Instagram's shopping feature\",\"marks\":\"$692\",\"data\":\"$693\"}\n696:{\"type\":\"bold\"}\n695:[\"$696\"]\n697:{}\n694:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$695\",\"data\":\"$697\"}\n699:[]\n69a:{}\n698:{\"nodeType\":\"text\",\"value\":\"to sell their products directly through an online store, benefitting from shorter sales cycles. If you’re based out of \",\"marks\":\"$699\",\"data\":\"$69a\"}\n69c:{\"uri\":\"https://www.facebook.com/help/instagram/321000045119159?helpref=faq_content\"}\n6a0:{\"type\":\"underline\"}\n69f:[\"$6a0\"]\n6a1:{}\n69e:{\"nodeType\":\"text\",\"value\":\"these countries\",\"marks\":\"$69f\",\"data\":\"$6a1\"}\n69d:[\"$69e\"]\n69b:{\"nodeType\":\"hyperlink\",\"data\":\"$69c\",\"content\":\"$69d\"}\n6a3:[]\n6a4:{}\n6a2:{\"nodeType\":\"text\",\"value\":\", you could also consider enabling the \",\"marks\":\"$6a3\",\"data\":\"$6a4\"}\n6a6:{\"uri\":\"https://business.instagram.com/shopping/checkout?locale=en_GB\"}\n6aa:{\"type\":\"under"])</script><script>self.__next_f.push([1,"line\"}\n6a9:[\"$6aa\"]\n6ab:{}\n6a8:{\"nodeType\":\"text\",\"value\":\"Instagram checkout\",\"marks\":\"$6a9\",\"data\":\"$6ab\"}\n6a7:[\"$6a8\"]\n6a5:{\"nodeType\":\"hyperlink\",\"data\":\"$6a6\",\"content\":\"$6a7\"}\n6ad:[]\n6ae:{}\n6ac:{\"nodeType\":\"text\",\"value\":\" feature. \\n \\nWhen you \",\"marks\":\"$6ad\",\"data\":\"$6ae\"}\n6b0:{\"uri\":\"https://help.instagram.com/1187859655048322?helpref=faq_content\"}\n6b4:{\"type\":\"underline\"}\n6b3:[\"$6b4\"]\n6b5:{}\n6b2:{\"nodeType\":\"text\",\"value\":\"set up a shop on Instagram\",\"marks\":\"$6b3\",\"data\":\"$6b5\"}\n6b1:[\"$6b2\"]\n6af:{\"nodeType\":\"hyperlink\",\"data\":\"$6b0\",\"content\":\"$6b1\"}\n6b7:[]\n6b8:{}\n6b6:{\"nodeType\":\"text\",\"value\":\", you’ll have access to seller tools like: \",\"marks\":\"$6b7\",\"data\":\"$6b8\"}\n690:[\"$691\",\"$694\",\"$698\",\"$69b\",\"$6a2\",\"$6a5\",\"$6ac\",\"$6af\",\"$6b6\"]\n68e:{\"nodeType\":\"paragraph\",\"data\":\"$68f\",\"content\":\"$690\"}\n6ba:{}\n6bd:{}\n6c0:{}\n6c4:{\"type\":\"bold\"}\n6c3:[\"$6c4\"]\n6c5:{}\n6c2:{\"nodeType\":\"text\",\"value\":\"Shops:\",\"marks\":\"$6c3\",\"data\":\"$6c5\"}\n6c7:[]\n6c8:{}\n6c6:{\"nodeType\":\"text\",\"value\":\" A customizable digital storefront for businesses directly on Instagram. Potential customers can learn more about the business by tapping “View Shop\\\" on the app. \",\"marks\":\"$6c7\",\"data\":\"$6c8\"}\n6c1:[\"$6c2\",\"$6c6\"]\n6bf:{\"nodeType\":\"paragraph\",\"data\":\"$6c0\",\"content\":\"$6c1\"}\n6be:[\"$6bf\"]\n6bc:{\"nodeType\":\"list-item\",\"data\":\"$6bd\",\"content\":\"$6be\"}\n6ca:{}\n6cd:{}\n6d1:{\"type\":\"bold\"}\n6d0:[\"$6d1\"]\n6d2:{}\n6cf:{\"nodeType\":\"text\",\"value\":\"Product tags:\",\"marks\":\"$6d0\",\"data\":\"$6d2\"}\n6d4:[]\n6d5:{}\n6d3:{\"nodeType\":\"text\",\"value\":\" These are tags featuring products from your catalog that can direct customers to purchase those products from your website or in the app. A tab in \\\"Explore\\\" also lets people browse tagged shoppable content from brands and creators. \",\"marks\":\"$6d4\",\"data\":\"$6d5\"}\n6ce:[\"$6cf\",\"$6d3\"]\n6cc:{\"nodeType\":\"paragraph\",\"data\":\"$6cd\",\"content\":\"$6ce\"}\n6cb:[\"$6cc\"]\n6c9:{\"nodeType\":\"list-item\",\"data\":\"$6ca\",\"content\":\"$6cb\"}\n6d7:{}\n6da:{}\n6de:{\"type\":\"bold\"}\n6dd:[\"$6de\"]\n6df:{}\n6dc:{\"nodeType\":\"text\",\"value\":\"Collectio"])</script><script>self.__next_f.push([1,"ns:\",\"marks\":\"$6dd\",\"data\":\"$6df\"}\n6e1:[]\n6e2:{}\n6e0:{\"nodeType\":\"text\",\"value\":\" These are a set of products that you can curate for your shop to help potential customers find the products they love. \",\"marks\":\"$6e1\",\"data\":\"$6e2\"}\n6db:[\"$6dc\",\"$6e0\"]\n6d9:{\"nodeType\":\"paragraph\",\"data\":\"$6da\",\"content\":\"$6db\"}\n6d8:[\"$6d9\"]\n6d6:{\"nodeType\":\"list-item\",\"data\":\"$6d7\",\"content\":\"$6d8\"}\n6e4:{}\n6e7:{}\n6eb:{\"type\":\"bold\"}\n6ea:[\"$6eb\"]\n6ec:{}\n6e9:{\"nodeType\":\"text\",\"value\":\"Product detail page:\",\"marks\":\"$6ea\",\"data\":\"$6ec\"}\n6ee:[]\n6ef:{}\n6ed:{\"nodeType\":\"text\",\"value\":\" This is a product-focused page that showcases all the relevant information about an item, such as pricing and product descriptions. It's like a product listing anywhere else on the web, except in the Instagram app. \",\"marks\":\"$6ee\",\"data\":\"$6ef\"}\n6e8:[\"$6e9\",\"$6ed\"]\n6e6:{\"nodeType\":\"paragraph\",\"data\":\"$6e7\",\"content\":\"$6e8\"}\n6e5:[\"$6e6\"]\n6e3:{\"nodeType\":\"list-item\",\"data\":\"$6e4\",\"content\":\"$6e5\"}\n6f1:{}\n6f4:{}\n6f8:{\"type\":\"bold\"}\n6f7:[\"$6f8\"]\n6f9:{}\n6f6:{\"nodeType\":\"text\",\"value\":\"Ads with product tags:\",\"marks\":\"$6f7\",\"data\":\"$6f9\"}\n6fb:[]\n6fc:{}\n6fa:{\"nodeType\":\"text\",\"value\":\" You can create new ads with product tags or boost existing shopping posts in Ads Manager and the Instagram app. This helps to increase the reach of your shoppable content. \",\"marks\":\"$6fb\",\"data\":\"$6fc\"}\n6f5:[\"$6f6\",\"$6fa\"]\n6f3:{\"nodeType\":\"paragraph\",\"data\":\"$6f4\",\"content\":\"$6f5\"}\n6f2:[\"$6f3\"]\n6f0:{\"nodeType\":\"list-item\",\"data\":\"$6f1\",\"content\":\"$6f2\"}\n6bb:[\"$6bc\",\"$6c9\",\"$6d6\",\"$6e3\",\"$6f0\"]\n6b9:{\"nodeType\":\"unordered-list\",\"data\":\"$6ba\",\"content\":\"$6bb\"}\n702:{\"width\":1024,\"height\":576}\n701:{\"size\":656325,\"image\":\"$702\"}\n700:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3IcbM2aKgznSgU5sk1Snfq/4322f65a6b9504e8e866be3a7c6c61c3/The_Instagram_purchase_journey_that_INK_MEETS_PAPER_has_set_up_on_its_Instagram_profile__1_.png\",\"details\":\"$701\",\"fileName\":\"The Instagram purchase journey that INK MEETS PAPER has set up on its Instagram profile (1).png\",\"contentType\":\"image/png\"}"])</script><script>self.__next_f.push([1,"\n6ff:{\"id\":\"3IcbM2aKgznSgU5sk1Snfq\",\"title\":\"The Instagram purchase journey that INK MEETS PAPER has set up on its Instagram profile (1)\",\"file\":\"$700\"}\n6fe:{\"target\":\"$6ff\"}\n703:[]\n6fd:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$6fe\",\"content\":\"$703\"}\n705:{}\n708:[]\n709:{}\n707:{\"nodeType\":\"text\",\"value\":\"\",\"marks\":\"$708\",\"data\":\"$709\"}\n70b:{\"uri\":\"https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/\"}\n70f:{\"type\":\"underline\"}\n70e:[\"$70f\"]\n710:{}\n70d:{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":\"$70e\",\"data\":\"$710\"}\n70c:[\"$70d\"]\n70a:{\"nodeType\":\"hyperlink\",\"data\":\"$70b\",\"content\":\"$70c\"}\n712:[]\n713:{}\n711:{\"nodeType\":\"text\",\"value\":\"\",\"marks\":\"$712\",\"data\":\"$713\"}\n706:[\"$707\",\"$70a\",\"$711\"]\n704:{\"nodeType\":\"paragraph\",\"data\":\"$705\",\"content\":\"$706\"}\n715:{}\n718:[]\n719:{}\n717:{\"nodeType\":\"text\",\"value\":\"Use hashtags sparingly\",\"marks\":\"$718\",\"data\":\"$719\"}\n716:[\"$717\"]\n714:{\"nodeType\":\"heading-3\",\"data\":\"$715\",\"content\":\"$716\"}\n71b:{}\n71e:[]\n71f:{}\n71d:{\"nodeType\":\"text\",\"value\":\"Determining the optimal number of hashtags for Instagram growth can be challenging. While using up to 30 hashtags per post and 10 per story is allowed, we recommend using only 3-5 highly relevant hashtags. For more information, check out the popular guide on \",\"marks\":\"$71e\",\"data\":\"$71f\"}\n721:{\"uri\":\"https://www.sprinklr.com/blog/how-to-use-hashtags/\"}\n725:{\"type\":\"underline\"}\n724:[\"$725\"]\n726:{}\n723:{\"nodeType\":\"text\",\"value\":\"how to use hashtags\",\"marks\":\"$724\",\"data\":\"$726\"}\n722:[\"$723\"]\n720:{\"nodeType\":\"hyperlink\",\"data\":\"$721\",\"content\":\"$722\"}\n728:[]\n729:{}\n727:{\"nodeType\":\"text\",\"value\":\". \\n \\nContrary to popular belief, the most effective hashtags for Instagram growth are not always the largest or most popular ones. Instead, it's important for brands to make strategic choices on highly targeted and niche hashtags. This helps to clearly define the focus of your Instagram content and sends stronger signals to the algorithm. \",\"marks\":\"$728\",\"data\":\"$729\"}\n71c:[\"$71d\",\"$720\",\"$727\"]\n"])</script><script>self.__next_f.push([1,"71a:{\"nodeType\":\"paragraph\",\"data\":\"$71b\",\"content\":\"$71c\"}\n72b:{}\n72e:[]\n72f:{}\n72d:{\"nodeType\":\"text\",\"value\":\"Additionally, these hashtags ensure that your content reaches precisely the right audience. You may \",\"marks\":\"$72e\",\"data\":\"$72f\"}\n732:{\"type\":\"italic\"}\n731:[\"$732\"]\n733:{}\n730:{\"nodeType\":\"text\",\"value\":\"not\",\"marks\":\"$731\",\"data\":\"$733\"}\n735:[]\n736:{}\n734:{\"nodeType\":\"text\",\"value\":\" want to use generic and high-traffic but, possibly, irrelevant hashtags like #love, #photooftheday, etc., which have billions of posts each day but will likely reach casual, disinterested viewers. \",\"marks\":\"$735\",\"data\":\"$736\"}\n72c:[\"$72d\",\"$730\",\"$734\"]\n72a:{\"nodeType\":\"paragraph\",\"data\":\"$72b\",\"content\":\"$72c\"}\n738:{}\n73b:[]\n73c:{}\n73a:{\"nodeType\":\"text\",\"value\":\"Here’s a clear example of what you should be avoiding: \",\"marks\":\"$73b\",\"data\":\"$73c\"}\n739:[\"$73a\"]\n737:{\"nodeType\":\"paragraph\",\"data\":\"$738\",\"content\":\"$739\"}\n742:{\"width\":461,\"height\":1024}\n741:{\"size\":143857,\"image\":\"$742\"}\n740:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2m4JakUr9EcwwR8nFIbcEs/b32a2f934980cbaede04959393ed469e/Hashtag_suggestions_being_displayed_under_Instagram-s_tag_search_space.png\",\"details\":\"$741\",\"fileName\":\"Hashtag suggestions being displayed under Instagram-s tag search space.png\",\"contentType\":\"image/png\"}\n73f:{\"id\":\"2m4JakUr9EcwwR8nFIbcEs\",\"title\":\"Hashtag suggestions being displayed under Instagram-s tag search space\",\"file\":\"$740\"}\n73e:{\"target\":\"$73f\"}\n743:[]\n73d:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$73e\",\"content\":\"$743\"}\n745:{}\n748:[]\n749:{}\n747:{\"nodeType\":\"text\",\"value\":\"\",\"marks\":\"$748\",\"data\":\"$749\"}\n74b:{\"uri\":\"https://www.instamojo.com/blog/instagram-hashtags-for-small-businesses-to-gain-followers/\"}\n74f:{\"type\":\"underline\"}\n74e:[\"$74f\"]\n750:{}\n74d:{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":\"$74e\",\"data\":\"$750\"}\n74c:[\"$74d\"]\n74a:{\"nodeType\":\"hyperlink\",\"data\":\"$74b\",\"content\":\"$74c\"}\n752:[]\n753:{}\n751:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$752\",\"data\":\"$753\"}\n746:[\"$747\",\"$74a\",\"$751\"]\n744:{\"nodeType\":\"para"])</script><script>self.__next_f.push([1,"graph\",\"data\":\"$745\",\"content\":\"$746\"}\n758:{}\n75b:{}\n75e:[]\n75f:{}\n75d:{\"nodeType\":\"text\",\"value\":\"🔥 \",\"marks\":\"$75e\",\"data\":\"$75f\"}\n762:{\"type\":\"bold\"}\n761:[\"$762\"]\n763:{}\n760:{\"nodeType\":\"text\",\"value\":\"Pro Tip:\",\"marks\":\"$761\",\"data\":\"$763\"}\n766:{\"type\":\"bold\"}\n765:[\"$766\"]\n767:{}\n764:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$765\",\"data\":\"$767\"}\n769:[]\n76a:{}\n768:{\"nodeType\":\"text\",\"value\":\"Struggling to find the perfect hashtags? Use an \",\"marks\":\"$769\",\"data\":\"$76a\"}\n76c:{\"uri\":\"https://www.sprinklr.com/free-tools/instagram-hashtag-generator/\"}\n770:{\"type\":\"bold\"}\n76f:[\"$770\"]\n771:{}\n76e:{\"nodeType\":\"text\",\"value\":\"Instagram hashtag generator\",\"marks\":\"$76f\",\"data\":\"$771\"}\n76d:[\"$76e\"]\n76b:{\"nodeType\":\"hyperlink\",\"data\":\"$76c\",\"content\":\"$76d\"}\n773:[]\n774:{}\n772:{\"nodeType\":\"text\",\"value\":\" to discover the most relevant and high-performing hashtags for your posts. It can generate the best hashtags in a few seconds based on your target audience.\",\"marks\":\"$773\",\"data\":\"$774\"}\n75c:[\"$75d\",\"$760\",\"$764\",\"$768\",\"$76b\",\"$772\"]\n75a:{\"nodeType\":\"paragraph\",\"data\":\"$75b\",\"content\":\"$75c\"}\n759:[\"$75a\"]\n757:{\"nodeType\":\"document\",\"data\":\"$758\",\"content\":\"$759\"}\n756:{\"contentType\":\"boxContainer\",\"id\":\"6FTETwqeeOtHIILVaTt9QJ\",\"title\":\"pro tip\",\"content\":\"$757\",\"padding\":\"SMALL\",\"background\":\"LIGHT\"}\n755:{\"target\":\"$756\"}\n775:[]\n754:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$755\",\"content\":\"$775\"}\n777:{}\n77a:[]\n77b:{}\n779:{\"nodeType\":\"text\",\"value\":\"Utilize Instagram ads\",\"marks\":\"$77a\",\"data\":\"$77b\"}\n778:[\"$779\"]\n776:{\"nodeType\":\"heading-3\",\"data\":\"$777\",\"content\":\"$778\"}\n77d:{}\n780:[]\n781:{}\n77f:{\"nodeType\":\"text\",\"value\":\"Incorporating Instagram ads into your Instagram marketing strategy offers you a powerful tool to expand reach and engage deeply with your target audience and drive tangible business results. \\n \\nHow can they help do that? \",\"marks\":\"$780\",\"data\":\"$781\"}\n77e:[\"$77f\"]\n77c:{\"nodeType\":\"paragraph\",\"data\":\"$77d\",\"content\":\"$77e\"}\n783:{}\n786:{}\n789:{}\n78d:{\"type\":\"bold\"}\n78c:[\"$78d\"]\n78e:{}\n78b:{"])</script><script>self.__next_f.push([1,"\"nodeType\":\"text\",\"value\":\"Increased visibility:\",\"marks\":\"$78c\",\"data\":\"$78e\"}\n790:[]\n791:{}\n78f:{\"nodeType\":\"text\",\"value\":\" Instagram ads allow you to reach a broader audience beyond your existing followers, increasing visibility and \",\"marks\":\"$790\",\"data\":\"$791\"}\n793:{\"uri\":\"https://www.sprinklr.com/cxm/brand-awareness/\"}\n797:{\"type\":\"underline\"}\n796:[\"$797\"]\n798:{}\n795:{\"nodeType\":\"text\",\"value\":\"brand awareness\",\"marks\":\"$796\",\"data\":\"$798\"}\n794:[\"$795\"]\n792:{\"nodeType\":\"hyperlink\",\"data\":\"$793\",\"content\":\"$794\"}\n79a:[]\n79b:{}\n799:{\"nodeType\":\"text\",\"value\":\" among potential customers. \",\"marks\":\"$79a\",\"data\":\"$79b\"}\n78a:[\"$78b\",\"$78f\",\"$792\",\"$799\"]\n788:{\"nodeType\":\"paragraph\",\"data\":\"$789\",\"content\":\"$78a\"}\n787:[\"$788\"]\n785:{\"nodeType\":\"list-item\",\"data\":\"$786\",\"content\":\"$787\"}\n79d:{}\n7a0:{}\n7a4:{\"type\":\"bold\"}\n7a3:[\"$7a4\"]\n7a5:{}\n7a2:{\"nodeType\":\"text\",\"value\":\"Targeted advertising:\",\"marks\":\"$7a3\",\"data\":\"$7a5\"}\n7a7:[]\n7a8:{}\n7a6:{\"nodeType\":\"text\",\"value\":\" Instagram's robust targeting options enable businesses to tailor ads based on demographics, interests, behaviors and more, ensuring that your content reaches audience segments that are the most relevant to your business. \",\"marks\":\"$7a7\",\"data\":\"$7a8\"}\n7a1:[\"$7a2\",\"$7a6\"]\n79f:{\"nodeType\":\"paragraph\",\"data\":\"$7a0\",\"content\":\"$7a1\"}\n79e:[\"$79f\"]\n79c:{\"nodeType\":\"list-item\",\"data\":\"$79d\",\"content\":\"$79e\"}\n7aa:{}\n7ad:{}\n7b1:{\"type\":\"bold\"}\n7b0:[\"$7b1\"]\n7b2:{}\n7af:{\"nodeType\":\"text\",\"value\":\"Diverse ad formats:\",\"marks\":\"$7b0\",\"data\":\"$7b2\"}\n7b4:[]\n7b5:{}\n7b3:{\"nodeType\":\"text\",\"value\":\" Instagram offers various ad formats, including photo ads, video ads, carousel ads and Stories ads. You can choose the format that best suits your content and marketing objectives. \",\"marks\":\"$7b4\",\"data\":\"$7b5\"}\n7ae:[\"$7af\",\"$7b3\"]\n7ac:{\"nodeType\":\"paragraph\",\"data\":\"$7ad\",\"content\":\"$7ae\"}\n7ab:[\"$7ac\"]\n7a9:{\"nodeType\":\"list-item\",\"data\":\"$7aa\",\"content\":\"$7ab\"}\n7b7:{}\n7ba:{}\n7be:{\"type\":\"bold\"}\n7bd:[\"$7be\"]\n7bf:{}\n7bc:{\"nodeType\":\"text\",\"value\":\"Enhanced engagement"])</script><script>self.__next_f.push([1,":\",\"marks\":\"$7bd\",\"data\":\"$7bf\"}\n7c1:[]\n7c2:{}\n7c0:{\"nodeType\":\"text\",\"value\":\" With interactive features, like clickable links, call-to-action (CTA) buttons and the swipe-up functionality in Stories ads, you can drive direct engagement and traffic to your website or landing page. \",\"marks\":\"$7c1\",\"data\":\"$7c2\"}\n7bb:[\"$7bc\",\"$7c0\"]\n7b9:{\"nodeType\":\"paragraph\",\"data\":\"$7ba\",\"content\":\"$7bb\"}\n7b8:[\"$7b9\"]\n7b6:{\"nodeType\":\"list-item\",\"data\":\"$7b7\",\"content\":\"$7b8\"}\n7c4:{}\n7c7:{}\n7cb:{\"type\":\"bold\"}\n7ca:[\"$7cb\"]\n7cc:{}\n7c9:{\"nodeType\":\"text\",\"value\":\"Measurable results:\",\"marks\":\"$7ca\",\"data\":\"$7cc\"}\n7ce:[]\n7cf:{}\n7cd:{\"nodeType\":\"text\",\"value\":\" Instagram's built-in analytics provide insights into ad performance, enabling businesses to track the effectiveness of ads and optimize future campaigns accordingly.\",\"marks\":\"$7ce\",\"data\":\"$7cf\"}\n7c8:[\"$7c9\",\"$7cd\"]\n7c6:{\"nodeType\":\"paragraph\",\"data\":\"$7c7\",\"content\":\"$7c8\"}\n7c5:[\"$7c6\"]\n7c3:{\"nodeType\":\"list-item\",\"data\":\"$7c4\",\"content\":\"$7c5\"}\n784:[\"$785\",\"$79c\",\"$7a9\",\"$7b6\",\"$7c3\"]\n782:{\"nodeType\":\"unordered-list\",\"data\":\"$783\",\"content\":\"$784\"}\n7d4:{}\n7d7:{}\n7da:{}\n7db:[]\n7d9:{\"data\":\"$7da\",\"marks\":\"$7db\",\"value\":\" \",\"nodeType\":\"text\"}\n7dd:{}\n7df:{\"type\":\"bold\"}\n7de:[\"$7df\"]\n7dc:{\"data\":\"$7dd\",\"marks\":\"$7de\",\"value\":\"Pro tip 💡: \",\"nodeType\":\"text\"}\n7e1:{}\n7e2:[]\n7e0:{\"data\":\"$7e1\",\"marks\":\"$7e2\",\"value\":\"It might get hard to keep track of your Instagram ads, along with the advertisements you sponsor on other social media platforms. This is where Sprinklr’s \",\"nodeType\":\"text\"}\n7e4:{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/social-advertising/\"}\n7e7:{}\n7e9:{\"type\":\"underline\"}\n7e8:[\"$7e9\"]\n7e6:{\"data\":\"$7e7\",\"marks\":\"$7e8\",\"value\":\"social advertising platform\",\"nodeType\":\"text\"}\n7e5:[\"$7e6\"]\n7e3:{\"data\":\"$7e4\",\"content\":\"$7e5\",\"nodeType\":\"hyperlink\"}\n7eb:{}\n7ec:[]\n7ea:{\"data\":\"$7eb\",\"marks\":\"$7ec\",\"value\":\" can make your life a lot easier. With it, you can: \",\"nodeType\":\"text\"}\n7d8:[\"$7d9\",\"$7dc\",\"$7e0\",\"$7e3\",\"$7ea\"]\n7d6:{\"data\":\"$7d"])</script><script>self.__next_f.push([1,"7\",\"content\":\"$7d8\",\"nodeType\":\"paragraph\"}\n7ee:{}\n7f1:{}\n7f4:{}\n7f7:{}\n7f8:[]\n7f6:{\"data\":\"$7f7\",\"marks\":\"$7f8\",\"value\":\"Streamline your advertising campaign management across 10+ social channels \",\"nodeType\":\"text\"}\n7f5:[\"$7f6\"]\n7f3:{\"data\":\"$7f4\",\"content\":\"$7f5\",\"nodeType\":\"paragraph\"}\n7f2:[\"$7f3\"]\n7f0:{\"data\":\"$7f1\",\"content\":\"$7f2\",\"nodeType\":\"list-item\"}\n7fa:{}\n7fd:{}\n800:{}\n801:[]\n7ff:{\"data\":\"$800\",\"marks\":\"$801\",\"value\":\"Gain actionable AI-powered insights for better budget allocation, boosting, bidding and ad rotation \",\"nodeType\":\"text\"}\n7fe:[\"$7ff\"]\n7fc:{\"data\":\"$7fd\",\"content\":\"$7fe\",\"nodeType\":\"paragraph\"}\n7fb:[\"$7fc\"]\n7f9:{\"data\":\"$7fa\",\"content\":\"$7fb\",\"nodeType\":\"list-item\"}\n803:{}\n806:{}\n809:{}\n80a:[]\n808:{\"data\":\"$809\",\"marks\":\"$80a\",\"value\":\"Get a deeper understanding of ad content and creative elements to test, optimize and produce ads at scale \",\"nodeType\":\"text\"}\n807:[\"$808\"]\n805:{\"data\":\"$806\",\"content\":\"$807\",\"nodeType\":\"paragraph\"}\n804:[\"$805\"]\n802:{\"data\":\"$803\",\"content\":\"$804\",\"nodeType\":\"list-item\"}\n7ef:[\"$7f0\",\"$7f9\",\"$802\"]\n7ed:{\"data\":\"$7ee\",\"content\":\"$7ef\",\"nodeType\":\"unordered-list\"}\n810:{\"width\":1600,\"height\":943}\n80f:{\"size\":732103,\"image\":\"$810\"}\n80e:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6wljIRFu81r7pRqGJ71xO0/766066ec8a725532af2a3a120178a43d/Ad_name_and_details_being_filled_out_in_Sprinklr-s_Ads_Manager_dashboard.png\",\"details\":\"$80f\",\"fileName\":\"Ad name and details being filled out in Sprinklr-s Ads Manager dashboard.png\",\"contentType\":\"image/png\"}\n80d:{\"id\":\"6wljIRFu81r7pRqGJ71xO0\",\"title\":\"Ad name and details being filled out in Sprinklr-s Ads Manager dashboard\",\"file\":\"$80e\"}\n80c:{\"target\":\"$80d\"}\n811:[]\n80b:{\"data\":\"$80c\",\"content\":\"$811\",\"nodeType\":\"embedded-asset-block\"}\n814:{\"contentType\":\"cta\",\"id\":\"6zq5fYV0m8F2kVieWwWVFT\",\"name\":\"START CREATING WINNING ADS NOW \",\"type\":\"BUTTON\",\"text\":\"START CREATING WINNING ADS NOW \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://lite.sprinklr.com/signup?tactic_id=2070360\"}\n813:{\"target\":\"$814\"}\n815:[]\n812:{\"data\":\"$813\",\"co"])</script><script>self.__next_f.push([1,"ntent\":\"$815\",\"nodeType\":\"embedded-entry-block\"}\n817:{}\n81a:{}\n81b:[]\n819:{\"data\":\"$81a\",\"marks\":\"$81b\",\"value\":\"\",\"nodeType\":\"text\"}\n818:[\"$819\"]\n816:{\"data\":\"$817\",\"content\":\"$818\",\"nodeType\":\"paragraph\"}\n81d:{}\n820:{}\n821:[]\n81f:{\"data\":\"$820\",\"marks\":\"$821\",\"value\":\"\",\"nodeType\":\"text\"}\n81e:[\"$81f\"]\n81c:{\"data\":\"$81d\",\"content\":\"$81e\",\"nodeType\":\"paragraph\"}\n7d5:[\"$7d6\",\"$7ed\",\"$80b\",\"$812\",\"$816\",\"$81c\"]\n7d3:{\"data\":\"$7d4\",\"content\":\"$7d5\",\"nodeType\":\"document\"}\n7d2:{\"contentType\":\"boxContainer\",\"id\":\"1fLm4iAVAWrrQe7ch5i4tW\",\"title\":\" Pro tip \",\"content\":\"$7d3\",\"padding\":\"SMALL\",\"background\":\"LIGHT\"}\n7d1:{\"target\":\"$7d2\"}\n822:[]\n7d0:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$7d1\",\"content\":\"$822\"}\n824:{}\n827:[]\n828:{}\n826:{\"nodeType\":\"text\",\"value\":\"Monitor analytics and refine strategy \",\"marks\":\"$827\",\"data\":\"$828\"}\n825:[\"$826\"]\n823:{\"nodeType\":\"heading-3\",\"data\":\"$824\",\"content\":\"$825\"}\n82a:{}\n82d:[]\n82e:{}\n82c:{\"nodeType\":\"text\",\"value\":\"Regularly monitor and analyze Instagram Insights to track the performance of your content. It’s vital to know which posts gathered tons of comments from your audience, how many people liked your reels and how many views your Stories got. Use \",\"marks\":\"$82d\",\"data\":\"$82e\"}\n830:{\"uri\":\"https://www.sprinklr.com/blog/social-media-metrics/\"}\n834:{\"type\":\"underline\"}\n833:[\"$834\"]\n835:{}\n832:{\"nodeType\":\"text\",\"value\":\"social media metrics\",\"marks\":\"$833\",\"data\":\"$835\"}\n831:[\"$832\"]\n82f:{\"nodeType\":\"hyperlink\",\"data\":\"$830\",\"content\":\"$831\"}\n837:[]\n838:{}\n836:{\"nodeType\":\"text\",\"value\":\", like engagement, reach, impressions, website clicks and follower growth, to refine your strategy constantly so you’re always one step ahead of your competition. \",\"marks\":\"$837\",\"data\":\"$838\"}\n82b:[\"$82c\",\"$82f\",\"$836\"]\n829:{\"nodeType\":\"paragraph\",\"data\":\"$82a\",\"content\":\"$82b\"}\n83a:{}\n83d:[]\n83e:{}\n83c:{\"nodeType\":\"text\",\"value\":\"Here, a third-party \",\"marks\":\"$83d\",\"data\":\"$83e\"}\n840:{\"uri\":\"https://www.sprinklr.com/blog/social-media-management-tools/\"}\n844:{\"type\":\"underline\"}\n843:["])</script><script>self.__next_f.push([1,"\"$844\"]\n845:{}\n842:{\"nodeType\":\"text\",\"value\":\"social media management platform\",\"marks\":\"$843\",\"data\":\"$845\"}\n841:[\"$842\"]\n83f:{\"nodeType\":\"hyperlink\",\"data\":\"$840\",\"content\":\"$841\"}\n847:[]\n848:{}\n846:{\"nodeType\":\"text\",\"value\":\" with advanced analytics capabilities can be really useful in delivering meaningful insights. 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The personal connection influencers establish with their followers translates into higher levels of engagement. Moreover, these collaborations often result in the creation of \",\"marks\":\"$879\",\"data\":\"$87a\"}\n87c:{\"uri\":\"https://www.sprinklr.com/cxm/ugc/\"}\n880:{\"type\":\"underline\"}\n87f:[\"$880\"]\n881:{}\n87e:{\"nodeType\":\"text\",\"value\":\"user-generated content\",\"marks\":\"$87f\",\"data\":\"$881\"}\n87d:[\"$87e\"]\n87b:{\"nodeType\":\"hyperlink\",\"data\":\"$87c\",\"content\":\"$87d\"}\n883:[]\n884:{}\n882:{\"nodeType\":\"text\",\"value\":\" (UGC), further enhancing the brand's authenticity. \\n \\nFind and partner with relevant influencers in your niche whose audience matches your target market. Whether they are micro or macro influencers, focus more on your social media engagement metrics and audience relevance than follower counts. 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Additionally, Linktree plans offer template customization options and access to analytics for tracking engagement and clicks. \",\"marks\":\"$a47\",\"data\":\"$a48\"}\na45:[\"$a46\"]\na43:{\"nodeType\":\"paragraph\",\"data\":\"$a44\",\"content\":\"$a45\"}\na4a:{}\na4e:{\"type\":\"bold\"}\na4d:[\"$a4e\"]\na4f:{}\na4c:{\"nodeType\":\"text\",\"value\":\"Key features of Linktree:\",\"marks\":\"$a4d\",\"data\":\"$a4f\"}\na51:[]\na52:{}\na50:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$a51\",\"data\":\"$a52\"}\na4b:[\"$a4c\",\"$a50\"]\na49:{\"nodeType\":\"paragraph\",\"data\":\"$a4a\",\"content\":\"$a4b\"}\na54:{}\na57:{}\na5a:{}\na5e:{\"type\":\"bold\"}\na5d:[\"$a5e\"]\na5f:{}\na5c:{\"nodeType\":\"text\",\"value\":\"Multiple link management:\",\"marks\":\"$a5d\",\"data\":\"$a5f\"}\na61:[]\na62:{}\na60:{\"nodeType\":\"text\",\"value\":\" While Insta allows you to add up to 5 links in the bio as of now, Linktree helps you aggregate multiple links into one customizable landing page. 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It takes care of routine, day-to-day tasks and by doing so, saves social media marketers and managers a lot of time that they can instead spend on more strategic activities. \",\"marks\":\"$c09\",\"data\":\"$c0a\"}\nc07:[\"$c08\"]\nc05:{\"nodeType\":\"paragraph\",\"data\":\"$c06\",\"content\":\"$c07\"}\nc0c:{}\nc0f:[]\nc10:{}\nc0e:{\"nodeType\":\"text\",\"value\":\"Instagram automation tools can be programmed to independently manage most aspects of Instagram marketing — right from \",\"marks\":\"$c0f\",\"data\":\"$c10\"}\nc12:{\"uri\":\"https://www.sprinklr.com/blog/how-to-schedule-instagram-posts/\"}\nc16:{\"type\":\"underline\"}\nc15:[\"$c16\"]\nc17:{}\nc14:{\"nodeType\":\"text\",\"value\":\"scheduling Instagram posts in advance\",\"marks\":\"$c15\",\"data\":\"$c17\"}\nc13:[\"$c14\"]\nc11:{\"nodeType\":\"hyperlink\",\"data\":\"$c12\",\"content\":\"$c13\"}\nc19:[]\nc1a:{}\nc18:{\"nodeType\":\"text\",\"value\":\" and responding to comments to analyzing how your content is performing on the platform. \",\"marks\":\"$c19\",\"data\":\"$c1a\"}\nc0d:[\"$c0e\",\"$c11\",\"$c18\"]\nc0b:{\"nodeType\":\"paragraph\",\"data\":\"$c0c\",\"content\":\"$c0d\"}\nc1c:{}\nc1f:[]\nc20:{}\nc1e:{\"nodeType\":\"text\",\"val"])</script><script>self.__next_f.push([1,"ue\":\"The market is full of Instagram automation solutions that are great additions to a social media marketer's toolkit. 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These features can schedule posts for you in alignment with your \",\"marks\":\"$c3f\",\"data\":\"$c40\"}\nc42:{\"uri\":\"https://www.sprinklr.com/cxm/content-plan/\"}\nc46:{\"type\":\"underline\"}\nc45:[\"$c46\"]\nc47:{}\nc44:{\"nodeType\":\"text\",\"value\":\"content plan\",\"marks\":\"$c45\",\"data\":\"$c47\"}\nc43:[\"$c44\"]\nc41:{\"nodeType\":\"hyperlink\",\"data\":\"$c42\",\"content\":\"$c43\"}\nc49:[]\nc4a:{}\nc48:{\"nodeType\":\"text\",\"value\":\", ensuring that your posts reach your audience at the right time. "])</script><script>self.__next_f.push([1,"They can also track your engagement rates, follower growth and other \",\"marks\":\"$c49\",\"data\":\"$c4a\"}\nc4c:{\"uri\":\"https://www.sprinklr.com/blog/social-media-kpis/\"}\nc50:{\"type\":\"underline\"}\nc4f:[\"$c50\"]\nc51:{}\nc4e:{\"nodeType\":\"text\",\"value\":\"social media key performance indicators (KPIs)\",\"marks\":\"$c4f\",\"data\":\"$c51\"}\nc4d:[\"$c4e\"]\nc4b:{\"nodeType\":\"hyperlink\",\"data\":\"$c4c\",\"content\":\"$c4d\"}\nc53:[]\nc54:{}\nc52:{\"nodeType\":\"text\",\"value\":\" to make your job easier. \",\"marks\":\"$c53\",\"data\":\"$c54\"}\nc3d:[\"$c3e\",\"$c41\",\"$c48\",\"$c4b\",\"$c52\"]\nc3b:{\"nodeType\":\"paragraph\",\"data\":\"$c3c\",\"content\":\"$c3d\"}\nc56:{}\nc59:[]\nc5a:{}\nc58:{\"nodeType\":\"text\",\"value\":\"How does Instagram automation work? \",\"marks\":\"$c59\",\"data\":\"$c5a\"}\nc57:[\"$c58\"]\nc55:{\"nodeType\":\"heading-3\",\"data\":\"$c56\",\"content\":\"$c57\"}\nc5c:{}\nc5f:[]\nc60:{}\nc5e:{\"nodeType\":\"text\",\"value\":\"Most good Instagram automation tools can handle both front-end and back-end operations. Think of them as personal assistants for \",\"marks\":\"$c5f\",\"data\":\"$c60\"}\nc62:{\"uri\":\"https://www.sprinklr.com/cxm/social-media-marketing/\"}\nc66:{\"type\":\"underline\"}\nc65:[\"$c66\"]\nc67:{}\nc64:{\"nodeType\":\"text\",\"value\":\"social media marketing\",\"marks\":\"$c65\",\"data\":\"$c67\"}\nc63:[\"$c64\"]\nc61:{\"nodeType\":\"hyperlink\",\"data\":\"$c62\",\"content\":\"$c63\"}\nc69:[]\nc6a:{}\nc68:{\"nodeType\":\"text\",\"value\":\". But how exactly do Instagram automation tools work? Let's explore their functionalities in detail. \",\"marks\":\"$c69\",\"data\":\"$c6a\"}\nc5d:[\"$c5e\",\"$c61\",\"$c68\"]\nc5b:{\"nodeType\":\"paragraph\",\"data\":\"$c5c\",\"content\":\"$c5d\"}\nc6c:{}\nc6f:{}\nc72:{}\nc76:{\"type\":\"bold\"}\nc75:[\"$c76\"]\nc77:{}\nc74:{\"nodeType\":\"text\",\"value\":\"Scheduling posts:\",\"marks\":\"$c75\",\"data\":\"$c77\"}\nc79:[]\nc7a:{}\nc78:{\"nodeType\":\"text\",\"value\":\" This functionality allows you to publish posts on specific dates and times automatically. Apart from time savings, this feature helps you build a consistent posting frequency on Instagram even if your target audience is in another time zone. \",\"marks\":\"$c79\",\"data\":\"$c7a\"}\nc73:[\"$c74\",\"$c78\"]\nc71:{\"nodeType"])</script><script>self.__next_f.push([1,"\":\"paragraph\",\"data\":\"$c72\",\"content\":\"$c73\"}\nc70:[\"$c71\"]\nc6e:{\"nodeType\":\"list-item\",\"data\":\"$c6f\",\"content\":\"$c70\"}\nc6d:[\"$c6e\"]\nc6b:{\"nodeType\":\"unordered-list\",\"data\":\"$c6c\",\"content\":\"$c6d\"}\nc7f:{}\nc82:{}\nc85:{}\nc86:[]\nc84:{\"data\":\"$c85\",\"marks\":\"$c86\",\"value\":\" To streamline your processes, first learn how to create a \",\"nodeType\":\"text\"}\nc88:{\"uri\":\"https://www.sprinklr.com/blog/social-media-posting-schedule/\"}\nc8b:{}\nc8d:{\"type\":\"underline\"}\nc8c:[\"$c8d\"]\nc8a:{\"data\":\"$c8b\",\"marks\":\"$c8c\",\"value\":\"social media posting schedule\",\"nodeType\":\"text\"}\nc89:[\"$c8a\"]\nc87:{\"data\":\"$c88\",\"content\":\"$c89\",\"nodeType\":\"hyperlink\"}\nc8f:{}\nc90:[]\nc8e:{\"data\":\"$c8f\",\"marks\":\"$c90\",\"value\":\". \",\"nodeType\":\"text\"}\nc83:[\"$c84\",\"$c87\",\"$c8e\"]\nc81:{\"data\":\"$c82\",\"content\":\"$c83\",\"nodeType\":\"paragraph\"}\nc80:[\"$c81\"]\nc7e:{\"data\":\"$c7f\",\"content\":\"$c80\",\"nodeType\":\"document\"}\nc7d:{\"contentType\":\"boxContainer\",\"id\":\"73YSXG11OKO1gLT4jI6UwG\",\"title\":\"social media posting schedule\",\"content\":\"$c7e\",\"padding\":\"SMALL\"}\nc7c:{\"target\":\"$c7d\"}\nc91:[]\nc7b:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$c7c\",\"content\":\"$c91\"}\nc93:{}\nc96:{}\nc99:{}\nc9d:{\"type\":\"bold\"}\nc9c:[\"$c9d\"]\nc9e:{}\nc9b:{\"nodeType\":\"text\",\"value\":\"Automating engagement:\",\"marks\":\"$c9c\",\"data\":\"$c9e\"}\nca0:[]\nca1:{}\nc9f:{\"nodeType\":\"text\",\"value\":\" You can use this feature to set up automatic likes, comments and follows (based on specific criteria) to maintain engagement with other handles you deem important. \",\"marks\":\"$ca0\",\"data\":\"$ca1\"}\nc9a:[\"$c9b\",\"$c9f\"]\nc98:{\"nodeType\":\"paragraph\",\"data\":\"$c99\",\"content\":\"$c9a\"}\nc97:[\"$c98\"]\nc95:{\"nodeType\":\"list-item\",\"data\":\"$c96\",\"content\":\"$c97\"}\nca3:{}\nca6:{}\ncaa:{\"type\":\"bold\"}\nca9:[\"$caa\"]\ncab:{}\nca8:{\"nodeType\":\"text\",\"value\":\"Gathering insights:\",\"marks\":\"$ca9\",\"data\":\"$cab\"}\ncad:[]\ncae:{}\ncac:{\"nodeType\":\"text\",\"value\":\" No social media activity is complete without robust \",\"marks\":\"$cad\",\"data\":\"$cae\"}\ncb0:{\"uri\":\"https://www.sprinklr.com/cxm/social-media-monitoring/\"}\ncb4:{\"type\":\"underline\"}\ncb3:[\"$cb4\"]\ncb5:{}\ncb2:{\""])</script><script>self.__next_f.push([1,"nodeType\":\"text\",\"value\":\"social media monitoring\",\"marks\":\"$cb3\",\"data\":\"$cb5\"}\ncb1:[\"$cb2\"]\ncaf:{\"nodeType\":\"hyperlink\",\"data\":\"$cb0\",\"content\":\"$cb1\"}\ncb7:[]\ncb8:{}\ncb6:{\"nodeType\":\"text\",\"value\":\". Use the analytics feature of your Instagram automation tool to automatically collect and analyze data on your post's performance, audience behavior and engagement trends. \",\"marks\":\"$cb7\",\"data\":\"$cb8\"}\nca7:[\"$ca8\",\"$cac\",\"$caf\",\"$cb6\"]\nca5:{\"nodeType\":\"paragraph\",\"data\":\"$ca6\",\"content\":\"$ca7\"}\nca4:[\"$ca5\"]\nca2:{\"nodeType\":\"list-item\",\"data\":\"$ca3\",\"content\":\"$ca4\"}\ncba:{}\ncbd:{}\ncc1:{\"type\":\"bold\"}\ncc0:[\"$cc1\"]\ncc2:{}\ncbf:{\"nodeType\":\"text\",\"value\":\"Optimizing hashtag use:\",\"marks\":\"$cc0\",\"data\":\"$cc2\"}\ncc4:[]\ncc5:{}\ncc3:{\"nodeType\":\"text\",\"value\":\" Automatically generate and apply the most effective hashtags to your posts. This increases your content's visibility, helping it reach a wider, more relevant audience. For example, Sprinklr's \",\"marks\":\"$cc4\",\"data\":\"$cc5\"}\ncc7:{\"uri\":\"https://www.sprinklr.com/free-tools/instagram-hashtag-generator/\"}\ncca:[]\nccb:{}\ncc9:{\"nodeType\":\"text\",\"value\":\"Instagram hashtag generator\",\"marks\":\"$cca\",\"data\":\"$ccb\"}\ncc8:[\"$cc9\"]\ncc6:{\"nodeType\":\"hyperlink\",\"data\":\"$cc7\",\"content\":\"$cc8\"}\nccd:[]\ncce:{}\nccc:{\"nodeType\":\"text\",\"value\":\" can instantly get the perfect hashtags to enhance visibility and engagement.\",\"marks\":\"$ccd\",\"data\":\"$cce\"}\ncbe:[\"$cbf\",\"$cc3\",\"$cc6\",\"$ccc\"]\ncbc:{\"nodeType\":\"paragraph\",\"data\":\"$cbd\",\"content\":\"$cbe\"}\ncbb:[\"$cbc\"]\ncb9:{\"nodeType\":\"list-item\",\"data\":\"$cba\",\"content\":\"$cbb\"}\nc94:[\"$c95\",\"$ca2\",\"$cb9\"]\nc92:{\"nodeType\":\"unordered-list\",\"data\":\"$c93\",\"content\":\"$c94\"}\ncd0:{}\ncd3:[]\ncd4:{}\ncd2:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$cd3\",\"data\":\"$cd4\"}\ncd7:{\"type\":\"bold\"}\ncd6:[\"$cd7\"]\ncd8:{}\ncd5:{\"nodeType\":\"text\",\"value\":\"Must Read:\",\"marks\":\"$cd6\",\"data\":\"$cd8\"}\ncda:[]\ncdb:{}\ncd9:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$cda\",\"data\":\"$cdb\"}\ncdd:{\"uri\":\"https://www.sprinklr.com/blog/how-to-use-hashtags/\"}\nce1:{\"type\":\"underline\"}\nce0:[\"$ce1\"]\nce2:{}\nc"])</script><script>self.__next_f.push([1,"df:{\"nodeType\":\"text\",\"value\":\"How to find hashtags that actually work\",\"marks\":\"$ce0\",\"data\":\"$ce2\"}\ncde:[\"$cdf\"]\ncdc:{\"nodeType\":\"hyperlink\",\"data\":\"$cdd\",\"content\":\"$cde\"}\nce4:[]\nce5:{}\nce3:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$ce4\",\"data\":\"$ce5\"}\ncd1:[\"$cd2\",\"$cd5\",\"$cd9\",\"$cdc\",\"$ce3\"]\nccf:{\"nodeType\":\"paragraph\",\"data\":\"$cd0\",\"content\":\"$cd1\"}\nce7:{}\ncea:{}\nced:{}\ncf1:{\"type\":\"bold\"}\ncf0:[\"$cf1\"]\ncf2:{}\ncef:{\"nodeType\":\"text\",\"value\":\"Direct messaging (DM) management:\",\"marks\":\"$cf0\",\"data\":\"$cf2\"}\ncf4:[]\ncf5:{}\ncf3:{\"nodeType\":\"text\",\"value\":\" Streamline your communication by automating responses to common questions in your DMs. This ensures prompt replies, which improves customer service and engagement without overwhelming your schedule. By making Instagram automation a part of your marketing strategy, you save time and enhance your ability to engage with your audience and adapt to their preferences, leading to a more successful Instagram presence. \",\"marks\":\"$cf4\",\"data\":\"$cf5\"}\ncee:[\"$cef\",\"$cf3\"]\ncec:{\"nodeType\":\"paragraph\",\"data\":\"$ced\",\"content\":\"$cee\"}\nceb:[\"$cec\"]\nce9:{\"nodeType\":\"list-item\",\"data\":\"$cea\",\"content\":\"$ceb\"}\nce8:[\"$ce9\"]\nce6:{\"nodeType\":\"unordered-list\",\"data\":\"$ce7\",\"content\":\"$ce8\"}\ncf7:{}\ncfa:[]\ncfb:{}\ncf9:{\"nodeType\":\"text\",\"value\":\"Benefits of Instagram automation \",\"marks\":\"$cfa\",\"data\":\"$cfb\"}\ncf8:[\"$cf9\"]\ncf6:{\"nodeType\":\"heading-2\",\"data\":\"$cf7\",\"content\":\"$cf8\"}\ncfd:{}\nd00:[]\nd01:{}\ncff:{\"nodeType\":\"text\",\"value\":\"Instagram automation transforms how social media marketers work, offering a blend of efficiency and strategic depth that's hard to achieve manually. It's not just about saving time; it's about enhancing every aspect of your Instagram marketing strategy, from engagement to \",\"marks\":\"$d00\",\"data\":\"$d01\"}\nd03:{\"uri\":\"https://www.sprinklr.com/cxm/audience-analysis/\"}\nd07:{\"type\":\"underline\"}\nd06:[\"$d07\"]\nd08:{}\nd05:{\"nodeType\":\"text\",\"value\":\"audience analysis\",\"marks\":\"$d06\",\"data\":\"$d08\"}\nd04:[\"$d05\"]\nd02:{\"nodeType\":\"hyperlink\",\"data\":\"$d03\",\"content\":\"$"])</script><script>self.__next_f.push([1,"d04\"}\nd0a:[]\nd0b:{}\nd09:{\"nodeType\":\"text\",\"value\":\". \",\"marks\":\"$d0a\",\"data\":\"$d0b\"}\ncfe:[\"$cff\",\"$d02\",\"$d09\"]\ncfc:{\"nodeType\":\"paragraph\",\"data\":\"$cfd\",\"content\":\"$cfe\"}\nd0d:{}\nd10:[]\nd11:{}\nd0f:{\"nodeType\":\"text\",\"value\":\"Here's how automation can elevate your social media game: \",\"marks\":\"$d10\",\"data\":\"$d11\"}\nd0e:[\"$d0f\"]\nd0c:{\"nodeType\":\"paragraph\",\"data\":\"$d0d\",\"content\":\"$d0e\"}\nd13:{}\nd16:[]\nd17:{}\nd15:{\"nodeType\":\"text\",\"value\":\"Time efficiency\",\"marks\":\"$d16\",\"data\":\"$d17\"}\nd1a:{\"type\":\"bold\"}\nd19:[\"$d1a\"]\nd1b:{}\nd18:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d19\",\"data\":\"$d1b\"}\nd1d:[]\nd1e:{}\nd1c:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d1d\",\"data\":\"$d1e\"}\nd14:[\"$d15\",\"$d18\",\"$d1c\"]\nd12:{\"nodeType\":\"heading-3\",\"data\":\"$d13\",\"content\":\"$d14\"}\nd20:{}\nd23:[]\nd24:{}\nd22:{\"nodeType\":\"text\",\"value\":\"By taking over routine tasks like posting and responding to comments, Instagram automation frees you up to focus on the bigger picture. This means more time to build sophisticated strategies, higher-quality \",\"marks\":\"$d23\",\"data\":\"$d24\"}\nd26:{\"uri\":\"https://www.sprinklr.com/cxm/social-media-content-creation/\"}\nd2a:{\"type\":\"underline\"}\nd29:[\"$d2a\"]\nd2b:{}\nd28:{\"nodeType\":\"text\",\"value\":\"social media content creation\",\"marks\":\"$d29\",\"data\":\"$d2b\"}\nd27:[\"$d28\"]\nd25:{\"nodeType\":\"hyperlink\",\"data\":\"$d26\",\"content\":\"$d27\"}\nd2d:[]\nd2e:{}\nd2c:{\"nodeType\":\"text\",\"value\":\" and the bandwidth to research and explore new growth opportunities. Instead of being consumed by the day-to-day operations, you're thinking creatively and strategically about the future. \",\"marks\":\"$d2d\",\"data\":\"$d2e\"}\nd21:[\"$d22\",\"$d25\",\"$d2c\"]\nd1f:{\"nodeType\":\"paragraph\",\"data\":\"$d20\",\"content\":\"$d21\"}\nd30:{}\nd33:[]\nd34:{}\nd32:{\"nodeType\":\"text\",\"value\":\"Audience growth\",\"marks\":\"$d33\",\"data\":\"$d34\"}\nd31:[\"$d32\"]\nd2f:{\"nodeType\":\"heading-3\",\"data\":\"$d30\",\"content\":\"$d31\"}\nd36:{}\nd39:[]\nd3a:{}\nd38:{\"nodeType\":\"text\",\"value\":\"Automation helps you maintain a consistent presence on Instagram, which is crucial for growing your follower base. By engaging"])</script><script>self.__next_f.push([1," with users and content automatically, you ensure your brand is always active and reaching out to potential new followers around the clock. This consistent engagement helps attract more people to your profile, expanding your reach organically. \",\"marks\":\"$d39\",\"data\":\"$d3a\"}\nd37:[\"$d38\"]\nd35:{\"nodeType\":\"paragraph\",\"data\":\"$d36\",\"content\":\"$d37\"}\nd3c:{}\nd40:{\"type\":\"bold\"}\nd3f:[\"$d40\"]\nd41:{}\nd3e:{\"nodeType\":\"text\",\"value\":\"Also Read:\",\"marks\":\"$d3f\",\"data\":\"$d41\"}\nd43:[]\nd44:{}\nd42:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d43\",\"data\":\"$d44\"}\nd46:{\"uri\":\"https://www.sprinklr.com/blog/how-to-drive-organic-growth-on-social-media/\"}\nd4a:{\"type\":\"underline\"}\nd49:[\"$d4a\"]\nd4b:{}\nd48:{\"nodeType\":\"text\",\"value\":\"Expert tips to drive organic growth on social media\",\"marks\":\"$d49\",\"data\":\"$d4b\"}\nd47:[\"$d48\"]\nd45:{\"nodeType\":\"hyperlink\",\"data\":\"$d46\",\"content\":\"$d47\"}\nd4d:[]\nd4e:{}\nd4c:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d4d\",\"data\":\"$d4e\"}\nd3d:[\"$d3e\",\"$d42\",\"$d45\",\"$d4c\"]\nd3b:{\"nodeType\":\"paragraph\",\"data\":\"$d3c\",\"content\":\"$d3d\"}\nd50:{}\nd53:[]\nd54:{}\nd52:{\"nodeType\":\"text\",\"value\":\"Insights on audience behavior\",\"marks\":\"$d53\",\"data\":\"$d54\"}\nd57:{\"type\":\"bold\"}\nd56:[\"$d57\"]\nd58:{}\nd55:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d56\",\"data\":\"$d58\"}\nd5a:[]\nd5b:{}\nd59:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d5a\",\"data\":\"$d5b\"}\nd51:[\"$d52\",\"$d55\",\"$d59\"]\nd4f:{\"nodeType\":\"heading-3\",\"data\":\"$d50\",\"content\":\"$d51\"}\nd5d:{}\nd60:[]\nd61:{}\nd5f:{\"nodeType\":\"text\",\"value\":\"Building a deep understanding of your audience is the key to any successful marketing or branding initiative. Instagram automation tools analyze how your audience interacts with your content, providing insights into their preferences and behaviors. This information allows you to tailor your \",\"marks\":\"$d60\",\"data\":\"$d61\"}\nd63:{\"uri\":\"https://www.sprinklr.com/blog/social-media-content-strategy/\"}\nd67:{\"type\":\"underline\"}\nd66:[\"$d67\"]\nd68:{}\nd65:{\"nodeType\":\"text\",\"value\":\"social media content strategy\",\"marks\":\"$d66\",\"data\":\"$d68\"}\nd64:[\"$d65\"]\nd62:{\"nodeTyp"])</script><script>self.__next_f.push([1,"e\":\"hyperlink\",\"data\":\"$d63\",\"content\":\"$d64\"}\nd6a:[]\nd6b:{}\nd69:{\"nodeType\":\"text\",\"value\":\", creating posts that resonate more deeply with your followers and appeal to new ones. \",\"marks\":\"$d6a\",\"data\":\"$d6b\"}\nd5e:[\"$d5f\",\"$d62\",\"$d69\"]\nd5c:{\"nodeType\":\"paragraph\",\"data\":\"$d5d\",\"content\":\"$d5e\"}\nd6d:{}\nd70:[]\nd71:{}\nd6f:{\"nodeType\":\"text\",\"value\":\"Analytical insights\",\"marks\":\"$d70\",\"data\":\"$d71\"}\nd74:{\"type\":\"bold\"}\nd73:[\"$d74\"]\nd75:{}\nd72:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d73\",\"data\":\"$d75\"}\nd77:[]\nd78:{}\nd76:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d77\",\"data\":\"$d78\"}\nd6e:[\"$d6f\",\"$d72\",\"$d76\"]\nd6c:{\"nodeType\":\"heading-3\",\"data\":\"$d6d\",\"content\":\"$d6e\"}\nd7a:{}\nd7d:[]\nd7e:{}\nd7c:{\"nodeType\":\"text\",\"value\":\"Beyond understanding audience behavior, Instagram automation offers comprehensive analytics on your overall performance. These insights help you refine your marketing strategies, identifying what works and what doesn't. With data-driven guidance, you can improve engagement rates, optimize your posting schedule and make informed decisions that boost your brand's impact on Instagram. \",\"marks\":\"$d7d\",\"data\":\"$d7e\"}\nd7b:[\"$d7c\"]\nd79:{\"nodeType\":\"paragraph\",\"data\":\"$d7a\",\"content\":\"$d7b\"}\nd80:{}\nd84:{\"type\":\"bold\"}\nd83:[\"$d84\"]\nd85:{}\nd82:{\"nodeType\":\"text\",\"value\":\"Helpful Read:\",\"marks\":\"$d83\",\"data\":\"$d85\"}\nd87:[]\nd88:{}\nd86:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d87\",\"data\":\"$d88\"}\nd8a:{\"uri\":\"https://www.sprinklr.com/cxm/instagram-advertising/\"}\nd8e:{\"type\":\"underline\"}\nd8d:[\"$d8e\"]\nd8f:{}\nd8c:{\"nodeType\":\"text\",\"value\":\"A complete guide to Instagram advertising\",\"marks\":\"$d8d\",\"data\":\"$d8f\"}\nd8b:[\"$d8c\"]\nd89:{\"nodeType\":\"hyperlink\",\"data\":\"$d8a\",\"content\":\"$d8b\"}\nd91:[]\nd92:{}\nd90:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$d91\",\"data\":\"$d92\"}\nd81:[\"$d82\",\"$d86\",\"$d89\",\"$d90\"]\nd7f:{\"nodeType\":\"paragraph\",\"data\":\"$d80\",\"content\":\"$d81\"}\nd94:{}\nd97:[]\nd98:{}\nd96:{\"nodeType\":\"text\",\"value\":\"Limitations of Instagram automation \",\"marks\":\"$d97\",\"data\":\"$d98\"}\nd95:[\"$d96\"]\nd93:{\"nodeType\":\"heading-2\""])</script><script>self.__next_f.push([1,",\"data\":\"$d94\",\"content\":\"$d95\"}\nd9a:{}\nd9d:[]\nd9e:{}\nd9c:{\"nodeType\":\"text\",\"value\":\"While Instagram automation offers several, undeniable advantages, it's important to exercise caution when using it to automate your tasks. \",\"marks\":\"$d9d\",\"data\":\"$d9e\"}\nd9b:[\"$d9c\"]\nd99:{\"nodeType\":\"paragraph\",\"data\":\"$d9a\",\"content\":\"$d9b\"}\nda0:{}\nda3:[]\nda4:{}\nda2:{\"nodeType\":\"text\",\"value\":\"Understanding the constraints below can help you leverage automation wisely, ensuring it complements rather than compromises your online presence. Here are some noticeable limitations: \",\"marks\":\"$da3\",\"data\":\"$da4\"}\nda1:[\"$da2\"]\nd9f:{\"nodeType\":\"paragraph\",\"data\":\"$da0\",\"content\":\"$da1\"}\nda6:{}\nda9:[]\ndaa:{}\nda8:{\"nodeType\":\"text\",\"value\":\"Instagram's policy on bots \",\"marks\":\"$da9\",\"data\":\"$daa\"}\nda7:[\"$da8\"]\nda5:{\"nodeType\":\"heading-3\",\"data\":\"$da6\",\"content\":\"$da7\"}\ndac:{}\ndaf:[]\ndb0:{}\ndae:{\"nodeType\":\"text\",\"value\":\"Instagram actively discourages suspicious activities, including the use of bots for garnering likes, comments and follows. Misusing automation can result in penalties, including reduced reach or even account suspension. It's crucial to use tools that comply with Instagram's guidelines to avoid negative repercussions. The screenshot below clearly describes Instagram's stance on using automation tools that rely on bots to increase your engagement and follower count. \",\"marks\":\"$daf\",\"data\":\"$db0\"}\ndad:[\"$dae\"]\ndab:{\"nodeType\":\"paragraph\",\"data\":\"$dac\",\"content\":\"$dad\"}\ndb6:{\"width\":859,\"height\":641}\ndb5:{\"size\":99683,\"image\":\"$db6\"}\ndb4:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3OXFRKNRn1TG7fwnob58Pg/65f14b9804610d51c5002ae10c592384/Screenshot_of_Instagram-s_policies.png\",\"details\":\"$db5\",\"fileName\":\"Screenshot of Instagram-s policies.png\",\"contentType\":\"image/png\"}\ndb3:{\"id\":\"3OXFRKNRn1TG7fwnob58Pg\",\"title\":\"Screenshot of Instagram-s policies\",\"description\":\"\",\"file\":\"$db4\"}\ndb2:{\"target\":\"$db3\"}\ndb7:[]\ndb1:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$db2\",\"content\":\"$db7\"}\ndb9:{}\ndbc:[]\ndbd:{}\ndbb:{\"nodeType\":\"t"])</script><script>self.__next_f.push([1,"ext\",\"value\":\"\",\"marks\":\"$dbc\",\"data\":\"$dbd\"}\ndbf:{\"uri\":\"https://help.instagram.com/263751177667145\"}\ndc3:{\"type\":\"underline\"}\ndc2:[\"$dc3\"]\ndc4:{}\ndc1:{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":\"$dc2\",\"data\":\"$dc4\"}\ndc0:[\"$dc1\"]\ndbe:{\"nodeType\":\"hyperlink\",\"data\":\"$dbf\",\"content\":\"$dc0\"}\ndc6:[]\ndc7:{}\ndc5:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$dc6\",\"data\":\"$dc7\"}\ndba:[\"$dbb\",\"$dbe\",\"$dc5\"]\ndb8:{\"nodeType\":\"paragraph\",\"data\":\"$db9\",\"content\":\"$dba\"}\ndc9:{}\ndcc:[]\ndcd:{}\ndcb:{\"nodeType\":\"text\",\"value\":\"Management challenges \",\"marks\":\"$dcc\",\"data\":\"$dcd\"}\ndca:[\"$dcb\"]\ndc8:{\"nodeType\":\"heading-3\",\"data\":\"$dc9\",\"content\":\"$dca\"}\ndcf:{}\ndd2:[]\ndd3:{}\ndd1:{\"nodeType\":\"text\",\"value\":\"Instagram's algorithm is constantly changing, making it a moving target for automation tools. Ensuring the effectiveness of these tools requires staying updated with the latest platform changes and adjusting your strategies accordingly. Yes, constant human attention is essential to make sure that automation tools remain in sync with Instagram's evolving algorithm. \",\"marks\":\"$dd2\",\"data\":\"$dd3\"}\ndd0:[\"$dd1\"]\ndce:{\"nodeType\":\"paragraph\",\"data\":\"$dcf\",\"content\":\"$dd0\"}\ndd5:{}\ndd8:[]\ndd9:{}\ndd7:{\"nodeType\":\"text\",\"value\":\"Check out some handy tips on creating content that can pass the algorithm test: \",\"marks\":\"$dd8\",\"data\":\"$dd9\"}\ndd6:[\"$dd7\"]\ndd4:{\"nodeType\":\"paragraph\",\"data\":\"$dd5\",\"content\":\"$dd6\"}\nddc:{\"contentType\":\"iFrame\",\"id\":\"6pJJYweZOSzG21SfZ12u0T\",\"name\":\"How to Create Content That Beats the Social Algorithm\",\"iFrameText\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/hsal17Dchpg?si=k9aLb2kAjBI83WSC?enablejsapi=1\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}\nddb:{\"target\":\"$ddc\"}\nddd:[]\ndda:{\"nodeType\":\"embedded-entry-block\",\"data\":\"$ddb\",\"content\":\"$ddd\"}\nddf:{}\nde2:[]\nde3:{}\nde1:{\"nodeType\":\"text\",\"value\":\"Risk of reduced engagement \",\"marks\":\"$de2\",\"da"])</script><script>self.__next_f.push([1,"ta\":\"$de3\"}\nde0:[\"$de1\"]\ndde:{\"nodeType\":\"heading-3\",\"data\":\"$ddf\",\"content\":\"$de0\"}\nde5:{}\nde8:[]\nde9:{}\nde7:{\"nodeType\":\"text\",\"value\":\"Authentic interactions are the foundation of strong relationships on social media. Over-reliance on automation risks diluting the personal touch that creates genuine connections with your audience. 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Sensitivity and context awareness are crucial, as automated posts during global or local crises can appear tone-deaf or insensitive. \",\"marks\":\"$e05\",\"data\":\"$e06\"}\ndf9:[\"$dfa\",\"$dfd\",\"$e04\"]\ndf7:{\"nodeType\":\"paragraph\",\"data\":\"$df8\",\"content\":\"$df9\"}\ne08:{}\ne0c:{\"type\":\"bold\"}\ne0b:[\"$e0c\"]\ne0d:{}\ne0a:{\"nodeType\":\"text\",\"value\":\"Must Read:\",\"marks\":\"$e0b\",\"data\":\"$e0d\"}\ne0f:[]\ne10:{}\ne0e:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$e0f\",\"data\":\"$e10\"}\ne12:{\"uri\":\"https://www.sprinklr.com/cxm/social-media-crisis-management/\"}\ne16:{\"type\":\"underline\"}\ne15:[\"$e16\"]\ne17"])</script><script>self.__next_f.push([1,":{}\ne14:{\"nodeType\":\"text\",\"value\":\"Social Media Crisis Management\",\"marks\":\"$e15\",\"data\":\"$e17\"}\ne13:[\"$e14\"]\ne11:{\"nodeType\":\"hyperlink\",\"data\":\"$e12\",\"content\":\"$e13\"}\ne19:[]\ne1a:{}\ne18:{\"nodeType\":\"text\",\"value\":\" \",\"marks\":\"$e19\",\"data\":\"$e1a\"}\ne09:[\"$e0a\",\"$e0e\",\"$e11\",\"$e18\"]\ne07:{\"nodeType\":\"paragraph\",\"data\":\"$e08\",\"content\":\"$e09\"}\ne1c:{}\ne1f:[]\ne20:{}\ne1e:{\"nodeType\":\"text\",\"value\":\"4 activities most suitable for Instagram automation \",\"marks\":\"$e1f\",\"data\":\"$e20\"}\ne1d:[\"$e1e\"]\ne1b:{\"nodeType\":\"heading-2\",\"data\":\"$e1c\",\"content\":\"$e1d\"}\ne22:{}\ne25:[]\ne26:{}\ne24:{\"nodeType\":\"text\",\"value\":\"In the evolving landscape of Instagram marketing, automation can get you closer to your marketing and brand outreach goals. 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the entire \",\"nodeType\":\"text\"}\n1544:{\"uri\":\"https://www.sprinklr.com/cxm/customer-journey/\"}\n1547:{}\n1548:[]\n1546:{\"data\":\"$1547\",\"marks\":\"$1548\",\"value\":\"customer journey\",\"nodeType\":\"text\"}\n1545:[\"$1546\"]\n1543:{\"data\":\"$1544\",\"content\":\"$1545\",\"nodeType\":\"hyperlink\"}\n154a:{}\n154b:[]\n1549:{\"data\":\"$154a\",\"marks\":\"$154b\",\"value\":\" to make data-driven decisions at scale\",\"nodeType\":\"text\"}\n153f:[\"$1540\",\"$1543\",\"$1549\"]\n153d:{\"data\":\"$153e\",\"content\":\"$153f\",\"nodeType\":\"paragraph\"}\n154d:{}\n1550:{}\n1551:[]\n154f:{\"data\":\"$1550\",\"marks\":\"$1551\",\"value\":\"While Facebook Insights is great for small-scale content management, enterprises need advanced tools to uncover \",\"nodeType\":\"text\"}\n1553:{\"uri\":\"https://www.sprinklr.com/blog/social-media-trends/\"}\n1556:{}\n1557:[]\n1555:{\""])</script><script>self.__next_f.push([1,"data\":\"$1556\",\"marks\":\"$1557\",\"value\":\"social media 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it?\",\"nodeType\":\"text\"}\n1565:[\"$1566\"]\n1563:{\"data\":\"$1564\",\"content\":\"$1565\",\"nodeType\":\"hyperlink\"}\n156c:{}\n156d:[]\n156b:{\"data\":\"$156c\",\"marks\":\"$156d\",\"value\":\"\",\"nodeType\":\"text\"}\n155d:[\"$155e\",\"$1563\",\"$156b\"]\n155b:{\"data\":\"$155c\",\"content\":\"$155d\",\"nodeType\":\"paragraph\"}\n156f:{}\n1572:{}\n1573:[]\n1571:{\"data\":\"$1572\",\"marks\":\"$1573\",\"value\":\"Breakdown of the analytics tools offered by Meta\",\"nodeType\":\"text\"}\n1570:[\"$1571\"]\n156e:{\"data\":\"$156f\",\"content\":\"$1570\",\"nodeType\":\"heading-2\"}\n1575:{}\n1578:{}\n1579:[]\n1577:{\"data\":\"$1578\",\"marks\":\"$1579\",\"value\":\"Meta provides a suite of powerful analytics tools to help businesses track performance, understand audience behavior and optimize marketing efforts. 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Meta Business Suite\",\"nodeType\":\"text\"}\n1582:[\"$1583\"]\n1580:{\"data\":\"$1581\",\"content\":\"$1582\",\"nodeType\":\"heading-3\"}\n1587:{}\n158a:{}\n158b:[]\n1589:{\"data\":\"$158a\",\"marks\":\"$158b\",\"value\":\"\",\"nodeType\":\"text\"}\n158d:{\"uri\":\"https://www.facebook.com/business/tools/meta-business-suite?content_id=pyVTD30IILvh6WO\u0026ref=sem_smb\u0026utm_term=meta%20business%20suite\u0026gclid=Cj0KCQjwo8S3BhDeARIsAFRmkOP4rHJg88M5CdqahCHnPeMlKBd2dc1HbXY2EpfC2uA-nNu1vhFBLSYaAub2EALw_wcB\u0026gad_source=1\"}\n1590:{}\n1591:[]\n158f:{\"data\":\"$1590\",\"marks\":\"$1591\",\"value\":\"Meta Business Suite\",\"nodeType\":\"text\"}\n158e:[\"$158f\"]\n158c:{\"data\":\"$158d\",\"content\":\"$158e\",\"nodeType\":\"hyperlink\"}\n1593:{}\n1594:[]\n1592:{\"data\":\"$1593\",\"marks\":\"$1594\",\"value\":\" is a unified platform for managing Facebook, Messenger and Instagram accounts. 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For instance, test two versions of a product ad to see which generates higher sales.\",\"nodeType\":\"text\"}\n15f5:[\"$15f6\",\"$15f9\",\"$15ff\"]\n15f3:{\"data\":\"$15f4\",\"content\":\"$15f5\",\"nodeType\":\"paragraph\"}\n1603:{}\n1606:{}\n1607:[]\n1605:{\"data\":\"$1606\",\"marks\":\"$1607\",\"value\":\"· Focus on \",\"nodeType\":\"text\"}\n1609:{\"uri\":\"https://www.sprinklr"])</script><script>self.__next_f.push([1,".com/help/articles/create-custom-audience/how-to-create-facebook-custom-audiences/641b1233a1367f1be7db8364\"}\n160c:{}\n160d:[]\n160b:{\"data\":\"$160c\",\"marks\":\"$160d\",\"value\":\"creating custom audiences\",\"nodeType\":\"text\"}\n160a:[\"$160b\"]\n1608:{\"data\":\"$1609\",\"content\":\"$160a\",\"nodeType\":\"hyperlink\"}\n160f:{}\n1610:[]\n160e:{\"data\":\"$160f\",\"marks\":\"$1610\",\"value\":\" based on user interactions with your Page or website to improve targeting precision.\",\"nodeType\":\"text\"}\n1604:[\"$1605\",\"$1608\",\"$160e\"]\n1602:{\"data\":\"$1603\",\"content\":\"$1604\",\"nodeType\":\"paragraph\"}\n1612:{}\n1615:{}\n1616:[]\n1614:{\"data\":\"$1615\",\"marks\":\"$1616\",\"value\":\"· Keep an eye on the cost per result to optimize your ad spend efficiently.\",\"nodeType\":\"text\"}\n1613:[\"$1614\"]\n1611:{\"data\":\"$1612\",\"content\":\"$1613\",\"nodeType\":\"paragraph\"}\n161b:{}\n161e:{}\n1622:{\"type\":\"bold\"}\n1621:[\"$1622\"]\n1623:{}\n1620:{\"nodeType\":\"text\",\"value\":\"❓ How to \",\"marks\":\"$1621\",\"data\":\"$1623\"}\n1625:{\"uri\":\"https://www.sprinklr.com/blog/ad-campaign-optimization/\"}\n1629:{\"type\":\"bold\"}\n1628:[\"$1629\"]\n162a:{}\n1627:{\"nodeType\":\"text\",\"value\":\"optimize your ads\",\"marks\":\"$1628\",\"data\":\"$162a\"}\n1626:[\"$1627\"]\n1624:{\"nodeType\":\"hyperlink\",\"data\":\"$1625\",\"content\":\"$1626\"}\n162d:{\"type\":\"bold\"}\n162c:[\"$162d\"]\n162e:{}\n162b:{\"nodeType\":\"text\",\"value\":\"? \",\"marks\":\"$162c\",\"data\":\"$162e\"}\n161f:[\"$1620\",\"$1624\",\"$162b\"]\n161d:{\"nodeType\":\"paragraph\",\"data\":\"$161e\",\"content\":\"$161f\"}\n1630:{}\n1633:[]\n1634:{}\n1632:{\"nodeType\":\"text\",\"value\":\"Test various ad versions to find the most effective ones. Create personalized ads for different audience groups using dynamic image and video ad templates. But how do you get started?\",\"marks\":\"$1633\",\"data\":\"$1634\"}\n1631:[\"$1632\"]\n162f:{\"nodeType\":\"paragraph\",\"data\":\"$1630\",\"content\":\"$1631\"}\n1636:{}\n1639:[]\n163a:{}\n1638:{\"nodeType\":\"text\",\"value\":\"Try \",\"marks\":\"$1639\",\"data\":\"$163a\"}\n163c:{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/social-advertising/\"}\n163f:[]\n1640:{}\n163e:{\"nodeType\":\"text\",\"value\":\"Sprinklr's Social Advertising Pla"])</script><script>self.__next_f.push([1,"tform\",\"marks\":\"$163f\",\"data\":\"$1640\"}\n163d:[\"$163e\"]\n163b:{\"nodeType\":\"hyperlink\",\"data\":\"$163c\",\"content\":\"$163d\"}\n1642:[]\n1643:{}\n1641:{\"nodeType\":\"text\",\"value\":\". It offers features such as:\",\"marks\":\"$1642\",\"data\":\"$1643\"}\n1637:[\"$1638\",\"$163b\",\"$1641\"]\n1635:{\"nodeType\":\"paragraph\",\"data\":\"$1636\",\"content\":\"$1637\"}\n1645:{}\n1648:[]\n1649:{}\n1647:{\"nodeType\":\"text\",\"value\":\"✍🏻Numerous templates for creating ads from scratch\",\"marks\":\"$1648\",\"data\":\"$1649\"}\n1646:[\"$1647\"]\n1644:{\"nodeType\":\"paragraph\",\"data\":\"$1645\",\"content\":\"$1646\"}\n164b:{}\n164e:[]\n164f:{}\n164d:{\"nodeType\":\"text\",\"value\":\"📂\",\"marks\":\"$164e\",\"data\":\"$164f\"}\n1651:{\"uri\":\"https://www.sprinklr.com/cxm/digital-asset-management/\"}\n1654:[]\n1655:{}\n1653:{\"nodeType\":\"text\",\"value\":\"Digital asset management\",\"marks\":\"$1654\",\"data\":\"$1655\"}\n1652:[\"$1653\"]\n1650:{\"nodeType\":\"hyperlink\",\"data\":\"$1651\",\"content\":\"$1652\"}\n1657:[]\n1658:{}\n1656:{\"nodeType\":\"text\",\"value\":\" to streamline your asset library\",\"marks\":\"$1657\",\"data\":\"$1658\"}\n164c:[\"$164d\",\"$1650\",\"$1656\"]\n164a:{\"nodeType\":\"paragraph\",\"data\":\"$164b\",\"content\":\"$164c\"}\n165a:{}\n165d:[]\n165e:{}\n165c:{\"nodeType\":\"text\",\"value\":\"🤝Built-in collaboration to ensure your teams are in sync\",\"marks\":\"$165d\",\"data\":\"$165e\"}\n165b:[\"$165c\"]\n1659:{\"nodeType\":\"paragraph\",\"data\":\"$165a\",\"content\":\"$165b\"}\n1664:{\"width\":1396,\"height\":779}\n1663:{\"size\":548905,\"image\":\"$1664\"}\n1662:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4BjCFWrJLdLB2mQICPxw9v/85156277e3db03c0fcafca0c4dea1367/image005.png\",\"details\":\"$1663\",\"fileName\":\"image005.png\",\"contentType\":\"image/png\"}\n1661:{\"id\":\"4BjCFWrJLdLB2mQICPxw9v\",\"title\":\"Sprinklr’s Ads Manager dashboard helps create and optimize ads. \",\"description\":\"\",\"file\":\"$1662\"}\n1660:{\"target\":\"$1661\"}\n1665:[]\n165f:{\"nodeType\":\"embedded-asset-block\",\"data\":\"$1660\",\"content\":\"$1665\"}\n1667:{}\n166a:[]\n166b:{}\n1669:{\"nodeType\":\"text\",\"value\":\"Ace your ad creation with Sprinklr’s social advertising platform! Request your \",\"marks\":\"$166a\",\"data\":\"$166b\"}\n166d:{\"uri\":\"https://www.spri"])</script><script>self.__next_f.push([1,"nklr.com/demo-marketing/\"}\n1670:[]\n1671:{}\n166f:{\"nodeType\":\"text\",\"value\":\"demo\",\"marks\":\"$1670\",\"data\":\"$1671\"}\n166e:[\"$166f\"]\n166c:{\"nodeType\":\"hyperlink\",\"data\":\"$166d\",\"content\":\"$166e\"}\n1673:[]\n1674:{}\n1672:{\"nodeType\":\"text\",\"value\":\" today!\",\"marks\":\"$1673\",\"data\":\"$1674\"}\n1668:[\"$1669\",\"$166c\",\"$1672\"]\n1666:{\"nodeType\":\"paragraph\",\"data\":\"$1667\",\"content\":\"$1668\"}\n161c:[\"$161d\",\"$162f\",\"$1635\",\"$1644\",\"$164a\",\"$1659\",\"$165f\",\"$1666\"]\n161a:{\"nodeType\":\"document\",\"data\":\"$161b\",\"content\":\"$161c\"}\n1619:{\"contentType\":\"boxContainer\",\"id\":\"4oLW0ZTPfaIazGq4eqBOtk\",\"title\":\"❓ How to optimize your ads? \",\"content\":\"$161a\",\"padding\":\"SMALL\",\"background\":\"LIGHT\"}\n1618:{\"target\":\"$1619\"}\n1675:[]\n1617:{\"data\":\"$1618\",\"content\":\"$1675\",\"nodeType\":\"embedded-entry-block\"}\n1677:{}\n167a:{}\n167b:[]\n1679:{\"data\":\"$167a\",\"marks\":\"$167b\",\"value\":\"3. Facebook Page Insights\",\"nodeType\":\"text\"}\n1678:[\"$1679\"]\n1676:{\"data\":\"$1677\",\"content\":\"$1678\",\"nodeType\":\"heading-3\"}\n167d:{}\n1680:{}\n1681:[]\n167f:{\"data\":\"$1680\",\"marks\":\"$1681\",\"value\":\"\",\"nodeType\":\"text\"}\n1683:{\"uri\":\"https://www.facebook.com/help/268680253165747\"}\n1686:{}\n1687:[]\n1685:{\"data\":\"$1686\",\"marks\":\"$1687\",\"value\":\"Facebook Page Insights\",\"nodeType\":\"text\"}\n1684:[\"$1685\"]\n1682:{\"data\":\"$1683\",\"content\":\"$1684\",\"nodeType\":\"hyperlink\"}\n1689:{}\n168a:[]\n1688:{\"data\":\"$1689\",\"marks\":\"$168a\",\"value\":\" provides a detailed view of your Page’s performance. 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For example, if posts about industry trends receive higher engagement, focus more on similar content.\",\"nodeType\":\"text\"}\n16b3:[\"$16b4\"]\n16b1:{\"data\":\"$16b2\",\"content\":\"$16b3\",\"nodeType\":\"paragraph\"}\n16b8:{}\n16bb:{}\n16bc:[]\n16ba:{\"data\":\"$16bb\",\"marks\":\"$16bc\",\"value\":\"· Analyze audience insights to tailor your messaging to the demographics interacting with your Page. 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Facebook Group Insights\",\"nodeType\":\"text\"}\n16d8:[\"$16d9\"]\n16d6:{\"data\":\"$16d7\",\"content\":\"$16d8\",\"nodeType\":\"heading-3\"}\n16dd:{}\n16e0:{}\n16e1:[]\n16df:{\"data\":\"$16e0\",\"marks\":\"$16e1\",\"value\":\"\",\"nodeType\":\"text\"}\n16e3:{\"uri\":\"https://www.facebook.com/help/312362745877176\"}\n16e6:{}\n16e7:[]\n16e5:{\"data\":\"$16e6\",\"marks\":\"$16e7\",\"value\":\"Facebook Group Insights\",\"nodeType\":\"text\"}\n16e4:[\"$16e5\"]\n16e2:{\"data\":\"$16e3\",\"content\":\"$16e4\",\"nodeType\":\"hyperlink\"}\n16e9:{}\n16ea:[]\n16e8:{\"data\":\"$16e9\",\"marks\":\"$16ea\",\"value\":\" provides data on member engagement and activity within Facebook Groups. It helps admins understand member behavior, track group growth and identify the most engaging posts.\",\"nodeType\":\"text\"}\n16de:[\"$16df\",\"$16e2\",\"$16e8\"]\n16dc:{\"data\":\"$16dd\",\"content\":\"$16de\",\"nodeType\":\"paragraph\"}\n16f0:{\"width\":1171,\"height\":917}\n16ef:{\"size\":229607,\"image\":\"$16f0\"}\n16ee:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/126rdf6yyKBcnRZvE6JuLD/e36ed624d391258d921e04df652134f9/image007.png\",\"details\":\"$16ef\",\"fileName\":\"image007.png\",\"contentType\":\"image/png\"}\n16"])</script><script>self.__next_f.push([1,"ed:{\"id\":\"126rdf6yyKBcnRZvE6JuLD\",\"title\":\"Example of Facebook Group Insights.\",\"description\":\"\",\"file\":\"$16ee\"}\n16ec:{\"target\":\"$16ed\"}\n16f1:[]\n16eb:{\"data\":\"$16ec\",\"content\":\"$16f1\",\"nodeType\":\"embedded-asset-block\"}\n16f3:{}\n16f6:{}\n16f7:[]\n16f5:{\"data\":\"$16f6\",\"marks\":\"$16f7\",\"value\":\"\",\"nodeType\":\"text\"}\n16f9:{\"uri\":\"https://www.shoutmeloud.com/how-to-grow-facebook-group.html\"}\n16fc:{}\n16fd:[]\n16fb:{\"data\":\"$16fc\",\"marks\":\"$16fd\",\"value\":\"Source\",\"nodeType\":\"text\"}\n16fa:[\"$16fb\"]\n16f8:{\"data\":\"$16f9\",\"content\":\"$16fa\",\"nodeType\":\"hyperlink\"}\n16ff:{}\n1700:[]\n16fe:{\"data\":\"$16ff\",\"marks\":\"$1700\",\"value\":\"\",\"nodeType\":\"text\"}\n16f4:[\"$16f5\",\"$16f8\",\"$16fe\"]\n16f2:{\"data\":\"$16f3\",\"content\":\"$16f4\",\"nodeType\":\"paragraph\"}\n1702:{}\n1705:{}\n1707:{\"type\":\"bold\"}\n1706:[\"$1707\"]\n1704:{\"data\":\"$1705\",\"marks\":\"$1706\",\"value\":\"Best practices:\",\"nodeType\":\"text\"}\n1703:[\"$1704\"]\n1701:{\"data\":\"$1702\",\"content\":\"$1703\",\"nodeType\":\"paragraph\"}\n1709:{}\n170c:{}\n170d:[]\n170b:{\"data\":\"$170c\",\"marks\":\"$170d\",\"value\":\"· Use data to identify popular topics and foster more discussions around them. For instance, if posts about industry events perform well, encourage members to share experiences.\",\"nodeType\":\"text\"}\n170a:[\"$170b\"]\n1708:{\"data\":\"$1709\",\"content\":\"$170a\",\"nodeType\":\"paragraph\"}\n170f:{}\n1712:{}\n1713:[]\n1711:{\"data\":\"$1712\",\"marks\":\"$1713\",\"value\":\"· Track active members and find ways to reward or spotlight them, such as using the Top Contributor feature.\",\"nodeType\":\"text\"}\n1710:[\"$1711\"]\n170e:{\"data\":\"$170f\",\"content\":\"$1710\",\"nodeType\":\"paragraph\"}\n1715:{}\n1718:{}\n1719:[]\n1717:{\"data\":\"$1718\",\"marks\":\"$1719\",\"value\":\"· Post when your active member count is highest to increase reach and engagement.\",\"nodeType\":\"text\"}\n1716:[\"$1717\"]\n1714:{\"data\":\"$1715\",\"content\":\"$1716\",\"nodeType\":\"paragraph\"}\n171b:{}\n171e:{}\n171f:[]\n171d:{\"data\":\"$171e\",\"marks\":\"$171f\",\"value\":\"5. Meta Pixel\",\"nodeType\":\"text\"}\n171c:[\"$171d\"]\n171a:{\"data\":\"$171b\",\"content\":\"$171c\",\"nodeType\":\"heading-3\"}\n1721:{}\n1724:{}\n1725:[]\n1723:{\"data\":\"$1724\",\"mar"])</script><script>self.__next_f.push([1,"ks\":\"$1725\",\"value\":\"\",\"nodeType\":\"text\"}\n1727:{\"uri\":\"https://www.sprinklr.com/help/articles/meta-pixel/meta-pixels/6405edcc7a695d65a1606b6d\"}\n172a:{}\n172b:[]\n1729:{\"data\":\"$172a\",\"marks\":\"$172b\",\"value\":\"Meta Pixel\",\"nodeType\":\"text\"}\n1728:[\"$1729\"]\n1726:{\"data\":\"$1727\",\"content\":\"$1728\",\"nodeType\":\"hyperlink\"}\n172d:{}\n172e:[]\n172c:{\"data\":\"$172d\",\"marks\":\"$172e\",\"value\":\" is a code snippet that businesses can embed on their websites to monitor user behavior, measure conversions and retarget audiences effectively. It tracks actions like page views, add-to-cart events and purchases, providing valuable data for campaign optimization.\",\"nodeType\":\"text\"}\n1722:[\"$1723\",\"$1726\",\"$172c\"]\n1720:{\"data\":\"$1721\",\"content\":\"$1722\",\"nodeType\":\"paragraph\"}\n1734:{\"width\":724,\"height\":789}\n1733:{\"size\":202166,\"image\":\"$1734\"}\n1732:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3F4aVpWG7qu4DqlY4fCk9A/07d08193c601d0f99b11d17b34556c91/image008.png\",\"details\":\"$1733\",\"fileName\":\"image008.png\",\"contentType\":\"image/png\"}\n1731:{\"id\":\"3F4aVpWG7qu4DqlY4fCk9A\",\"title\":\"Setting up of Meta Pixel.\",\"description\":\"\",\"file\":\"$1732\"}\n1730:{\"target\":\"$1731\"}\n1735:[]\n172f:{\"data\":\"$1730\",\"content\":\"$1735\",\"nodeType\":\"embedded-asset-block\"}\n1737:{}\n173a:{}\n173b:[]\n1739:{\"data\":\"$173a\",\"marks\":\"$173b\",\"value\":\"\",\"nodeType\":\"text\"}\n173d:{\"uri\":\"https://www.analyticsmania.com/post/facebook-pixel-with-google-tag-manager/\"}\n1740:{}\n1741:[]\n173f:{\"data\":\"$1740\",\"marks\":\"$1741\",\"value\":\"Source\",\"nodeType\":\"text\"}\n173e:[\"$173f\"]\n173c:{\"data\":\"$173d\",\"content\":\"$173e\",\"nodeType\":\"hyperlink\"}\n1743:{}\n1744:[]\n1742:{\"data\":\"$1743\",\"marks\":\"$1744\",\"value\":\"\",\"nodeType\":\"text\"}\n1738:[\"$1739\",\"$173c\",\"$1742\"]\n1736:{\"data\":\"$1737\",\"content\":\"$1738\",\"nodeType\":\"paragraph\"}\n1746:{}\n1749:{}\n174b:{\"type\":\"bold\"}\n174a:[\"$174b\"]\n1748:{\"data\":\"$1749\",\"marks\":\"$174a\",\"value\":\"Best practices:\",\"nodeType\":\"text\"}\n1747:[\"$1748\"]\n1745:{\"data\":\"$1746\",\"content\":\"$1747\",\"nodeType\":\"paragraph\"}\n174d:{}\n1750:{}\n1751:[]\n174f:{\"data\":\"$1750\",\"marks\":\"$1751\",\"value\":\"· Install Met"])</script><script>self.__next_f.push([1,"a Pixel on key website pages, such as checkout and \",\"nodeType\":\"text\"}\n1753:{\"uri\":\"https://www.sprinklr.com/blog/social-media-lead-generation/\"}\n1756:{}\n1757:[]\n1755:{\"data\":\"$1756\",\"marks\":\"$1757\",\"value\":\"social media lead generation\",\"nodeType\":\"text\"}\n1754:[\"$1755\"]\n1752:{\"data\":\"$1753\",\"content\":\"$1754\",\"nodeType\":\"hyperlink\"}\n1759:{}\n175a:[]\n1758:{\"data\":\"$1759\",\"marks\":\"$175a\",\"value\":\" pages, to track valuable actions like purchases and form submissions.\",\"nodeType\":\"text\"}\n174e:[\"$174f\",\"$1752\",\"$1758\"]\n174c:{\"data\":\"$174d\",\"content\":\"$174e\",\"nodeType\":\"paragraph\"}\n175c:{}\n175f:{}\n1760:[]\n175e:{\"data\":\"$175f\",\"marks\":\"$1760\",\"value\":\"· Use the retargeting ads to engage visitors who have already interacted with your site but didn’t convert.\",\"nodeType\":\"text\"}\n175d:[\"$175e\"]\n175b:{\"data\":\"$175c\",\"content\":\"$175d\",\"nodeType\":\"paragraph\"}\n1762:{}\n1765:{}\n1766:[]\n1764:{\"data\":\"$1765\",\"marks\":\"$1766\",\"value\":\"· Create \",\"nodeType\":\"text\"}\n1768:{\"uri\":\"https://www.sprinklr.com/social-media-glossary/lookalike-audience/\"}\n176b:{}\n176c:[]\n176a:{\"data\":\"$176b\",\"marks\":\"$176c\",\"value\":\"lookalike audiences\",\"nodeType\":\"text\"}\n1769:[\"$176a\"]\n1767:{\"data\":\"$1768\",\"content\":\"$1769\",\"nodeType\":\"hyperlink\"}\n176e:{}\n176f:[]\n176d:{\"data\":\"$176e\",\"marks\":\"$176f\",\"value\":\" based on Pixel data to reach new customers. For example, if your Pixel data shows a trend of purchases from a specific demographic, target similar groups with personalized ads.\",\"nodeType\":\"text\"}\n1763:[\"$1764\",\"$1767\",\"$176d\"]\n1761:{\"data\":\"$1762\",\"content\":\"$1763\",\"nodeType\":\"paragraph\"}\n1771:{}\n1774:{}\n1775:[]\n1773:{\"data\":\"$1774\",\"marks\":\"$1775\",\"value\":\"6. Creator Studio\",\"nodeType\":\"text\"}\n1772:[\"$1773\"]\n1770:{\"data\":\"$1771\",\"content\":\"$1772\",\"nodeType\":\"heading-3\"}\n1777:{}\n177a:{}\n177b:[]\n1779:{\"data\":\"$177a\",\"marks\":\"$177b\",\"value\":\"\",\"nodeType\":\"text\"}\n177d:{\"uri\":\"https://www.facebook.com/formedia/tools/creator-studio-insights\"}\n1780:{}\n1781:[]\n177f:{\"data\":\"$1780\",\"marks\":\"$1781\",\"value\":\"Creator Studio\",\"nodeType\":\"text\"}\n177e:[\"$177f\"]\n1"])</script><script>self.__next_f.push([1,"77c:{\"data\":\"$177d\",\"content\":\"$177e\",\"nodeType\":\"hyperlink\"}\n1783:{}\n1784:[]\n1782:{\"data\":\"$1783\",\"marks\":\"$1784\",\"value\":\" is designed specifically for content creators and businesses focused on video and post engagement. It offers robust analytics for video content, including watch time, \",\"nodeType\":\"text\"}\n1786:{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-retention/\"}\n1789:{}\n178a:[]\n1788:{\"data\":\"$1789\",\"marks\":\"$178a\",\"value\":\"customer retention\",\"nodeType\":\"text\"}\n1787:[\"$1788\"]\n1785:{\"data\":\"$1786\",\"content\":\"$1787\",\"nodeType\":\"hyperlink\"}\n178c:{}\n178d:[]\n178b:{\"data\":\"$178c\",\"marks\":\"$178d\",\"value\":\" and distribution insights on Facebook and Instagram. It also facilitates cross-posting across Pages and provides monetization options.\",\"nodeType\":\"text\"}\n1778:[\"$1779\",\"$177c\",\"$1782\",\"$1785\",\"$178b\"]\n1776:{\"data\":\"$1777\",\"content\":\"$1778\",\"nodeType\":\"paragraph\"}\n1793:{\"width\":424,\"height\":313}\n1792:{\"size\":90187,\"image\":\"$1793\"}\n1791:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6nUTpxn5dLjeMmWXMOIXDF/0f836ee8a4d8722ffef6ae68d314c93b/image009.png\",\"details\":\"$1792\",\"fileName\":\"image009.png\",\"contentType\":\"image/png\"}\n1790:{\"id\":\"6nUTpxn5dLjeMmWXMOIXDF\",\"title\":\"Title: Inserting image... - Description: Facebook Creator Studio.\",\"description\":\"\",\"file\":\"$1791\"}\n178f:{\"target\":\"$1790\"}\n1794:[]\n178e:{\"data\":\"$178f\",\"content\":\"$1794\",\"nodeType\":\"embedded-asset-block\"}\n1796:{}\n1799:{}\n179a:[]\n1798:{\"data\":\"$1799\",\"marks\":\"$179a\",\"value\":\"\",\"nodeType\":\"text\"}\n179c:{\"uri\":\"https://www.k6agency.com/facebook-creator-studio/\"}\n179f:{}\n17a0:[]\n179e:{\"data\":\"$179f\",\"marks\":\"$17a0\",\"value\":\"Source\",\"nodeType\":\"text\"}\n179d:[\"$179e\"]\n179b:{\"data\":\"$179c\",\"content\":\"$179d\",\"nodeType\":\"hyperlink\"}\n17a2:{}\n17a3:[]\n17a1:{\"data\":\"$17a2\",\"marks\":\"$17a3\",\"value\":\"\",\"nodeType\":\"text\"}\n1797:[\"$1798\",\"$179b\",\"$17a1\"]\n1795:{\"data\":\"$1796\",\"content\":\"$1797\",\"nodeType\":\"paragraph\"}\n17a5:{}\n17a8:{}\n17aa:{\"type\":\"bold\"}\n17a9:[\"$17aa\"]\n17a7:{\"data\":\"$17a8\",\"marks\":\"$17a9\",\"value\":\"Best practices:\",\"nodeType\":\"text\"}"])</script><script>self.__next_f.push([1,"\n17a6:[\"$17a7\"]\n17a4:{\"data\":\"$17a5\",\"content\":\"$17a6\",\"nodeType\":\"paragraph\"}\n17ac:{}\n17af:{}\n17b0:[]\n17ae:{\"data\":\"$17af\",\"marks\":\"$17b0\",\"value\":\"· Use insights on audience retention and watch time to improve future videos. For example, if viewers drop off early, you might need to make your introductions more engaging.\",\"nodeType\":\"text\"}\n17ad:[\"$17ae\"]\n17ab:{\"data\":\"$17ac\",\"content\":\"$17ad\",\"nodeType\":\"paragraph\"}\n17b2:{}\n17b5:{}\n17b6:[]\n17b4:{\"data\":\"$17b5\",\"marks\":\"$17b6\",\"value\":\"· Plan and schedule video posts to ensure consistent audience engagement.\",\"nodeType\":\"text\"}\n17b3:[\"$17b4\"]\n17b1:{\"data\":\"$17b2\",\"content\":\"$17b3\",\"nodeType\":\"paragraph\"}\n17b8:{}\n17bb:{}\n17bc:[]\n17ba:{\"data\":\"$17bb\",\"marks\":\"$17bc\",\"value\":\"· Explore options like in-stream ads and fan subscriptions to generate revenue from content.\",\"nodeType\":\"text\"}\n17b9:[\"$17ba\"]\n17b7:{\"data\":\"$17b8\",\"content\":\"$17b9\",\"nodeType\":\"paragraph\"}\n17be:{}\n17c1:{}\n17c2:[]\n17c0:{\"data\":\"$17c1\",\"marks\":\"$17c2\",\"value\":\"7. Audience Insights\",\"nodeType\":\"text\"}\n17bf:[\"$17c0\"]\n17bd:{\"data\":\"$17be\",\"content\":\"$17bf\",\"nodeType\":\"heading-3\"}\n17c4:{}\n17c7:{}\n17c8:[]\n17c6:{\"data\":\"$17c7\",\"marks\":\"$17c8\",\"value\":\"The \",\"nodeType\":\"text\"}\n17ca:{\"uri\":\"https://en-gb.facebook.com/business/insights/tools/audience-insights\"}\n17cd:{}\n17ce:[]\n17cc:{\"data\":\"$17cd\",\"marks\":\"$17ce\",\"value\":\"Audience Insights\",\"nodeType\":\"text\"}\n17cb:[\"$17cc\"]\n17c9:{\"data\":\"$17ca\",\"content\":\"$17cb\",\"nodeType\":\"hyperlink\"}\n17d0:{}\n17d1:[]\n17cf:{\"data\":\"$17d0\",\"marks\":\"$17d1\",\"value\":\" tool is integrated into the Meta Business Suite and provides a deeper understanding of your potential audience. It allows businesses to explore demographic data, interests and behaviors of their audience. This data can be instrumental in tailoring \",\"nodeType\":\"text\"}\n17d3:{\"uri\":\"https://www.sprinklr.com/blog/social-media-content-strategy/\"}\n17d6:{}\n17d7:[]\n17d5:{\"data\":\"$17d6\",\"marks\":\"$17d7\",\"value\":\"social media content strategies\",\"nodeType\":\"text\"}\n17d4:[\"$17d5\"]\n17d2:{\"data\":\"$17d3\",\"content\":\"$17d4"])</script><script>self.__next_f.push([1,"\",\"nodeType\":\"hyperlink\"}\n17d9:{}\n17da:[]\n17d8:{\"data\":\"$17d9\",\"marks\":\"$17da\",\"value\":\" and ad campaigns.\",\"nodeType\":\"text\"}\n17c5:[\"$17c6\",\"$17c9\",\"$17cf\",\"$17d2\",\"$17d8\"]\n17c3:{\"data\":\"$17c4\",\"content\":\"$17c5\",\"nodeType\":\"paragraph\"}\n17e0:{\"width\":1248,\"height\":1004}\n17df:{\"size\":313166,\"image\":\"$17e0\"}\n17de:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/37TVouhWH8yRqCQHRdEZzY/ef7eec938a51d47dcf9729148a099661/image010.png\",\"details\":\"$17df\",\"fileName\":\"image010.png\",\"contentType\":\"image/png\"}\n17dd:{\"id\":\"37TVouhWH8yRqCQHRdEZzY\",\"title\":\"Facebook Audience Insights page.\",\"description\":\"\",\"file\":\"$17de\"}\n17dc:{\"target\":\"$17dd\"}\n17e1:[]\n17db:{\"data\":\"$17dc\",\"content\":\"$17e1\",\"nodeType\":\"embedded-asset-block\"}\n17e3:{}\n17e6:{}\n17e7:[]\n17e5:{\"data\":\"$17e6\",\"marks\":\"$17e7\",\"value\":\"\",\"nodeType\":\"text\"}\n17e9:{\"uri\":\"https://interestexplorer.io/facebook-audience-insights-guide/\"}\n17ec:{}\n17ed:[]\n17eb:{\"data\":\"$17ec\",\"marks\":\"$17ed\",\"value\":\"Source\",\"nodeType\":\"text\"}\n17ea:[\"$17eb\"]\n17e8:{\"data\":\"$17e9\",\"content\":\"$17ea\",\"nodeType\":\"hyperlink\"}\n17ef:{}\n17f0:[]\n17ee:{\"data\":\"$17ef\",\"marks\":\"$17f0\",\"value\":\"\",\"nodeType\":\"text\"}\n17e4:[\"$17e5\",\"$17e8\",\"$17ee\"]\n17e2:{\"data\":\"$17e3\",\"content\":\"$17e4\",\"nodeType\":\"paragraph\"}\n17f2:{}\n17f5:{}\n17f7:{\"type\":\"bold\"}\n17f6:[\"$17f7\"]\n17f4:{\"data\":\"$17f5\",\"marks\":\"$17f6\",\"value\":\"Best practices:\",\"nodeType\":\"text\"}\n17f3:[\"$17f4\"]\n17f1:{\"data\":\"$17f2\",\"content\":\"$17f3\",\"nodeType\":\"paragraph\"}\n17f9:{}\n17fc:{}\n17fd:[]\n17fb:{\"data\":\"$17fc\",\"marks\":\"$17fd\",\"value\":\"· Use the data to create hyper-targeted campaigns. For example, if your audience shows a high interest in tech products, focus campaigns around that niche.\",\"nodeType\":\"text\"}\n17fa:[\"$17fb\"]\n17f8:{\"data\":\"$17f9\",\"content\":\"$17fa\",\"nodeType\":\"paragraph\"}\n17ff:{}\n1802:{}\n1803:[]\n1801:{\"data\":\"$1802\",\"marks\":\"$1803\",\"value\":\"· Use location insights to plan region-specific campaigns or content.\",\"nodeType\":\"text\"}\n1800:[\"$1801\"]\n17fe:{\"data\":\"$17ff\",\"content\":\"$1800\",\"nodeType\":\"paragraph\"}\n1805:{}\n1808:{}\n1809:[]\n1807:{\"data\":\"$1808\""])</script><script>self.__next_f.push([1,",\"marks\":\"$1809\",\"value\":\"· Combine Audience Insights with Meta Ads Manager to create precision-targeted ad campaigns.\",\"nodeType\":\"text\"}\n1806:[\"$1807\"]\n1804:{\"data\":\"$1805\",\"content\":\"$1806\",\"nodeType\":\"paragraph\"}\n180b:{}\n180e:{}\n180f:[]\n180d:{\"data\":\"$180e\",\"marks\":\"$180f\",\"value\":\"How to check Facebook Insights for your page or business?\",\"nodeType\":\"text\"}\n180c:[\"$180d\"]\n180a:{\"data\":\"$180b\",\"content\":\"$180c\",\"nodeType\":\"heading-3\"}\n1811:{}\n1814:{}\n1815:[]\n1813:{\"data\":\"$1814\",\"marks\":\"$1815\",\"value\":\"Tracking insights regularly is key to optimizing your Facebook Page or business performance. Note that Facebook Insights is only available for business Pages, so ensure you have a business Page set up before proceeding. \",\"nodeType\":\"text\"}\n1812:[\"$1813\"]\n1810:{\"data\":\"$1811\",\"content\":\"$1812\",\"nodeType\":\"paragraph\"}\n1817:{}\n181a:{}\n181b:[]\n1819:{\"data\":\"$181a\",\"marks\":\"$181b\",\"value\":\"Here's a quick step-by-step guide to accessing and navigating Facebook Insights:\",\"nodeType\":\"text\"}\n1818:[\"$1819\"]\n1816:{\"data\":\"$1817\",\"content\":\"$1818\",\"nodeType\":\"paragraph\"}\n181d:{}\n1820:{}\n1822:{\"type\":\"bold\"}\n1821:[\"$1822\"]\n181f:{\"data\":\"$1820\",\"marks\":\"$1821\",\"value\":\"1. Log in to your Facebook account: \",\"nodeType\":\"text\"}\n1824:{}\n1825:[]\n1823:{\"data\":\"$1824\",\"marks\":\"$1825\",\"value\":\"If you're not already logged in, go to \",\"nodeType\":\"text\"}\n1827:{\"uri\":\"https://www.facebook.com\"}\n182a:{}\n182b:[]\n1829:{\"data\":\"$182a\",\"marks\":\"$182b\",\"value\":\"www.facebook.com\",\"nodeType\":\"text\"}\n1828:[\"$1829\"]\n1826:{\"data\":\"$1827\",\"content\":\"$1828\",\"nodeType\":\"hyperlink\"}\n182d:{}\n182e:[]\n182c:{\"data\":\"$182d\",\"marks\":\"$182e\",\"value\":\", enter your login information and then navigate to your business page from the menu or search bar.\",\"nodeType\":\"text\"}\n181e:[\"$181f\",\"$1823\",\"$1826\",\"$182c\"]\n181c:{\"data\":\"$181d\",\"content\":\"$181e\",\"nodeType\":\"paragraph\"}\n1830:{}\n1833:{}\n1835:{\"type\":\"bold\"}\n1834:[\"$1835\"]\n1832:{\"data\":\"$1833\",\"marks\":\"$1834\",\"value\":\"2. Access the Insights section: \",\"nodeType\":\"text\"}\n1837:{}\n1838:[]\n1836:{\"data\":\"$1837\","])</script><script>self.__next_f.push([1,"\"marks\":\"$1838\",\"value\":\"In the left-hand navigation menu, click on the “Insights” section. If you're using the Meta Business Suite, you can find Insights under the “Professional Dashboard”.\",\"nodeType\":\"text\"}\n1831:[\"$1832\",\"$1836\"]\n182f:{\"data\":\"$1830\",\"content\":\"$1831\",\"nodeType\":\"paragraph\"}\n183e:{\"width\":539,\"height\":664}\n183d:{\"size\":44362,\"image\":\"$183e\"}\n183c:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4TQmirGcIxyl1lig2ENvZ/1839f530edc162d9e0550c32d27a003b/image012.png\",\"details\":\"$183d\",\"fileName\":\"image012.png\",\"contentType\":\"image/png\"}\n183b:{\"id\":\"4TQmirGcIxyl1lig2ENvZ\",\"title\":\"The left panel of the Facebook Business Page with the Insights option. \",\"description\":\"\",\"file\":\"$183c\"}\n183a:{\"target\":\"$183b\"}\n183f:[]\n1839:{\"data\":\"$183a\",\"content\":\"$183f\",\"nodeType\":\"embedded-asset-block\"}\n1841:{}\n1844:{}\n1845:[]\n1843:{\"data\":\"$1844\",\"marks\":\"$1845\",\"value\":\"\",\"nodeType\":\"text\"}\n1847:{\"uri\":\"https://www.facebook.com/\"}\n184a:{}\n184b:[]\n1849:{\"data\":\"$184a\",\"marks\":\"$184b\",\"value\":\"Source\",\"nodeType\":\"text\"}\n1848:[\"$1849\"]\n1846:{\"data\":\"$1847\",\"content\":\"$1848\",\"nodeType\":\"hyperlink\"}\n184d:{}\n184e:[]\n184c:{\"data\":\"$184d\",\"marks\":\"$184e\",\"value\":\"\",\"nodeType\":\"text\"}\n1842:[\"$1843\",\"$1846\",\"$184c\"]\n1840:{\"data\":\"$1841\",\"content\":\"$1842\",\"nodeType\":\"paragraph\"}\n1850:{}\n1853:{}\n1855:{\"type\":\"bold\"}\n1854:[\"$1855\"]\n1852:{\"data\":\"$1853\",\"marks\":\"$1854\",\"value\":\"3. Navigate through the dashboard:\",\"nodeType\":\"text\"}\n1857:{}\n1858:[]\n1856:{\"data\":\"$1857\",\"marks\":\"$1858\",\"value\":\" The Overview tab provides a snapshot of your key metrics, such as reach, engagement and follower growth, for the selected timeframe.\",\"nodeType\":\"text\"}\n1851:[\"$1852\",\"$1856\"]\n184f:{\"data\":\"$1850\",\"content\":\"$1851\",\"nodeType\":\"paragraph\"}\n185e:{\"width\":1002,\"height\":621}\n185d:{\"size\":52108,\"image\":\"$185e\"}\n185c:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3sETMe0txMhGOYRbC2358j/c0621422d306210af0975b060ee69273/image013.png\",\"details\":\"$185d\",\"fileName\":\"image013.png\",\"contentType\":\"image/png\"}\n185b:{\"id\":\"3sETMe0txMhGOYRbC2358j\",\"tit"])</script><script>self.__next_f.push([1,"le\":\"The Insights dashboard offers details on engagement for the last 7, 14, 28 or 90 days. \",\"description\":\"\",\"file\":\"$185c\"}\n185a:{\"target\":\"$185b\"}\n185f:[]\n1859:{\"data\":\"$185a\",\"content\":\"$185f\",\"nodeType\":\"embedded-asset-block\"}\n1861:{}\n1864:{}\n1865:[]\n1863:{\"data\":\"$1864\",\"marks\":\"$1865\",\"value\":\"\",\"nodeType\":\"text\"}\n1867:{\"uri\":\"https://www.facebook.com/\"}\n186a:{}\n186b:[]\n1869:{\"data\":\"$186a\",\"marks\":\"$186b\",\"value\":\"Source\",\"nodeType\":\"text\"}\n1868:[\"$1869\"]\n1866:{\"data\":\"$1867\",\"content\":\"$1868\",\"nodeType\":\"hyperlink\"}\n186d:{}\n186e:[]\n186c:{\"data\":\"$186d\",\"marks\":\"$186e\",\"value\":\"\",\"nodeType\":\"text\"}\n1862:[\"$1863\",\"$1866\",\"$186c\"]\n1860:{\"data\":\"$1861\",\"content\":\"$1862\",\"nodeType\":\"paragraph\"}\n1870:{}\n1873:{}\n1875:{\"type\":\"bold\"}\n1874:[\"$1875\"]\n1872:{\"data\":\"$1873\",\"marks\":\"$1874\",\"value\":\"💡Pro Tip:\",\"nodeType\":\"text\"}\n1877:{}\n1878:[]\n1876:{\"data\":\"$1877\",\"marks\":\"$1878\",\"value\":\" For larger enterprises managing multiple Pages or running cross-platform campaigns, consider using Meta Business Suite's integration features to monitor metrics across Facebook and Instagram simultaneously. This unified view can streamline performance analysis and help teams align strategies effectively.\",\"nodeType\":\"text\"}\n1871:[\"$1872\",\"$1876\"]\n186f:{\"data\":\"$1870\",\"content\":\"$1871\",\"nodeType\":\"paragraph\"}\n187a:{}\n187d:{}\n187e:[]\n187c:{\"data\":\"$187d\",\"marks\":\"$187e\",\"value\":\"Best practices for interpreting data from Facebook analytics tool\",\"nodeType\":\"text\"}\n187b:[\"$187c\"]\n1879:{\"data\":\"$187a\",\"content\":\"$187b\",\"nodeType\":\"heading-2\"}\n1880:{}\n1883:{}\n1884:[]\n1882:{\"data\":\"$1883\",\"marks\":\"$1884\",\"value\":\"To make informed decisions and maximize the value of Facebook's analytics tools, interpret your data in the context of your business goals. Here are three essential tips:\",\"nodeType\":\"text\"}\n1881:[\"$1882\"]\n187f:{\"data\":\"$1880\",\"content\":\"$1881\",\"nodeType\":\"paragraph\"}\n1886:{}\n1889:{}\n188b:{\"type\":\"bold\"}\n188a:[\"$188b\"]\n1888:{\"data\":\"$1889\",\"marks\":\"$188a\",\"value\":\"💰Align trends with business goals:\",\"nodeType\":\"text\"}\n188d"])</script><script>self.__next_f.push([1,":{}\n188e:[]\n188c:{\"data\":\"$188d\",\"marks\":\"$188e\",\"value\":\" Always evaluate data trends with your strategic \",\"nodeType\":\"text\"}\n1890:{\"uri\":\"https://www.sprinklr.com/blog/social-media-goals/\"}\n1893:{}\n1894:[]\n1892:{\"data\":\"$1893\",\"marks\":\"$1894\",\"value\":\"social media goals\",\"nodeType\":\"text\"}\n1891:[\"$1892\"]\n188f:{\"data\":\"$1890\",\"content\":\"$1891\",\"nodeType\":\"hyperlink\"}\n1896:{}\n1897:[]\n1895:{\"data\":\"$1896\",\"marks\":\"$1897\",\"value\":\" in mind. For example, if your aim is to increase \",\"nodeType\":\"text\"}\n1899:{\"uri\":\"https://www.sprinklr.com/cxm/lead-generation/\"}\n189c:{}\n189d:[]\n189b:{\"data\":\"$189c\",\"marks\":\"$189d\",\"value\":\"lead generation\",\"nodeType\":\"text\"}\n189a:[\"$189b\"]\n1898:{\"data\":\"$1899\",\"content\":\"$189a\",\"nodeType\":\"hyperlink\"}\n189f:{}\n18a0:[]\n189e:{\"data\":\"$189f\",\"marks\":\"$18a0\",\"value\":\", prioritize metrics like conversion rates, \",\"nodeType\":\"text\"}\n18a2:{\"uri\":\"https://www.sprinklr.com/social-media-glossary/click-through-rate/\"}\n18a5:{}\n18a6:[]\n18a4:{\"data\":\"$18a5\",\"marks\":\"$18a6\",\"value\":\"click-through rates (CTR)\",\"nodeType\":\"text\"}\n18a3:[\"$18a4\"]\n18a1:{\"data\":\"$18a2\",\"content\":\"$18a3\",\"nodeType\":\"hyperlink\"}\n18a8:{}\n18a9:[]\n18a7:{\"data\":\"$18a8\",\"marks\":\"$18a9\",\"value\":\" and audience engagement across campaigns.\",\"nodeType\":\"text\"}\n1887:[\"$1888\",\"$188c\",\"$188f\",\"$1895\",\"$1898\",\"$189e\",\"$18a1\",\"$18a7\"]\n1885:{\"data\":\"$1886\",\"content\":\"$1887\",\"nodeType\":\"paragraph\"}\n18ab:{}\n18ae:{}\n18b0:{\"type\":\"bold\"}\n18af:[\"$18b0\"]\n18ad:{\"data\":\"$18ae\",\"marks\":\"$18af\",\"value\":\"📈Look for consistent patterns: \",\"nodeType\":\"text\"}\n18b2:{}\n18b3:[]\n18b1:{\"data\":\"$18b2\",\"marks\":\"$18b3\",\"value\":\"Focus on long-term data trends rather than reacting to short-term fluctuations. Persistent patterns provide actionable insights, such as identifying which content consistently drives \",\"nodeType\":\"text\"}\n18b5:{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"}\n18b8:{}\n18b9:[]\n18b7:{\"data\":\"$18b8\",\"marks\":\"$18b9\",\"value\":\"customer engagement\",\"nodeType\":\"text\"}\n18b6:[\"$18b7\"]\n18b4:{\"data\":\"$18b5\",\"content\":\"$18b6\",\"nodeType\":\""])</script><script>self.__next_f.push([1,"hyperlink\"}\n18bb:{}\n18bc:[]\n18ba:{\"data\":\"$18bb\",\"marks\":\"$18bc\",\"value\":\" or leads to higher sales funnel conversions.\",\"nodeType\":\"text\"}\n18ac:[\"$18ad\",\"$18b1\",\"$18b4\",\"$18ba\"]\n18aa:{\"data\":\"$18ab\",\"content\":\"$18ac\",\"nodeType\":\"paragraph\"}\n18be:{}\n18c1:{}\n18c3:{\"type\":\"bold\"}\n18c2:[\"$18c3\"]\n18c0:{\"data\":\"$18c1\",\"marks\":\"$18c2\",\"value\":\"💹Benchmark against goals:\",\"nodeType\":\"text\"}\n18c5:{}\n18c6:[]\n18c4:{\"data\":\"$18c5\",\"marks\":\"$18c6\",\"value\":\" Compare your current performance against predefined \",\"nodeType\":\"text\"}\n18c8:{\"uri\":\"https://www.sprinklr.com/blog/social-media-kpis/\"}\n18cb:{}\n18cc:[]\n18ca:{\"data\":\"$18cb\",\"marks\":\"$18cc\",\"value\":\"social media KPIs\",\"nodeType\":\"text\"}\n18c9:[\"$18ca\"]\n18c7:{\"data\":\"$18c8\",\"content\":\"$18c9\",\"nodeType\":\"hyperlink\"}\n18ce:{}\n18cf:[]\n18cd:{\"data\":\"$18ce\",\"marks\":\"$18cf\",\"value\":\", past trends and industry benchmarks. For example, a 3% CTR might be excellent in one industry but underperforming in another. Use these comparisons to adjust tactics and measure ROI effectively.\",\"nodeType\":\"text\"}\n18bf:[\"$18c0\",\"$18c4\",\"$18c7\",\"$18cd\"]\n18bd:{\"data\":\"$18be\",\"content\":\"$18bf\",\"nodeType\":\"paragraph\"}\n18d1:{}\n18d4:{}\n18d5:[]\n18d3:{\"data\":\"$18d4\",\"marks\":\"$18d5\",\"value\":\"Important metrics to track in Facebook analytics tools\",\"nodeType\":\"text\"}\n18d2:[\"$18d3\"]\n18d0:{\"data\":\"$18d1\",\"content\":\"$18d2\",\"nodeType\":\"heading-2\"}\n18d7:{}\n18da:{}\n18db:[]\n18d9:{\"data\":\"$18da\",\"marks\":\"$18db\",\"value\":\"To evaluate your Facebook Page’s performance and make data-driven decisions, tracking the right metrics is essential. Here are ten crucial metrics to monitor:\",\"nodeType\":\"text\"}\n18d8:[\"$18d9\"]\n18d6:{\"data\":\"$18d7\",\"content\":\"$18d8\",\"nodeType\":\"paragraph\"}\n18dd:{}\n18e0:{}\n18e1:[]\n18df:{\"data\":\"$18e0\",\"marks\":\"$18e1\",\"value\":\"1. \",\"nodeType\":\"text\"}\n18e3:{}\n18e5:{\"type\":\"bold\"}\n18e4:[\"$18e5\"]\n18e2:{\"data\":\"$18e3\",\"marks\":\"$18e4\",\"value\":\"Engagement rate: \",\"nodeType\":\"text\"}\n18e7:{}\n18e8:[]\n18e6:{\"data\":\"$18e7\",\"marks\":\"$18e8\",\"value\":\"This measures the percentage of people who interacted with your "])</script><script>self.__next_f.push([1,"content (likes, comments, shares) relative to those who saw it. A high engagement rate suggests that your content resonates with your audience and drives them to take action.\",\"nodeType\":\"text\"}\n18de:[\"$18df\",\"$18e2\",\"$18e6\"]\n18dc:{\"data\":\"$18dd\",\"content\":\"$18de\",\"nodeType\":\"paragraph\"}\n18ea:{}\n18ed:{}\n18ee:[]\n18ec:{\"data\":\"$18ed\",\"marks\":\"$18ee\",\"value\":\"2. \",\"nodeType\":\"text\"}\n18f0:{}\n18f2:{\"type\":\"bold\"}\n18f1:[\"$18f2\"]\n18ef:{\"data\":\"$18f0\",\"marks\":\"$18f1\",\"value\":\"Reach:\",\"nodeType\":\"text\"}\n18f4:{}\n18f5:[]\n18f3:{\"data\":\"$18f4\",\"marks\":\"$18f5\",\"value\":\" This metric indicates the total number of unique users who saw your post or ad. It reveals your content’s distribution effectiveness and potential audience size.\",\"nodeType\":\"text\"}\n18eb:[\"$18ec\",\"$18ef\",\"$18f3\"]\n18e9:{\"data\":\"$18ea\",\"content\":\"$18eb\",\"nodeType\":\"paragraph\"}\n18f7:{}\n18fa:{}\n18fb:[]\n18f9:{\"data\":\"$18fa\",\"marks\":\"$18fb\",\"value\":\"3. \",\"nodeType\":\"text\"}\n18fd:{}\n18ff:{\"type\":\"bold\"}\n18fe:[\"$18ff\"]\n18fc:{\"data\":\"$18fd\",\"marks\":\"$18fe\",\"value\":\"Impressions:\",\"nodeType\":\"text\"}\n1901:{}\n1902:[]\n1900:{\"data\":\"$1901\",\"marks\":\"$1902\",\"value\":\" This tracks the total number of times your content was displayed to users, including multiple views by the same person. It helps assess visibility and repeated exposure, valuable for brand recall.\",\"nodeType\":\"text\"}\n18f8:[\"$18f9\",\"$18fc\",\"$1900\"]\n18f6:{\"data\":\"$18f7\",\"content\":\"$18f8\",\"nodeType\":\"paragraph\"}\n1904:{}\n1907:{}\n1908:[]\n1906:{\"data\":\"$1907\",\"marks\":\"$1908\",\"value\":\"4. \",\"nodeType\":\"text\"}\n190a:{}\n190c:{\"type\":\"bold\"}\n190b:[\"$190c\"]\n1909:{\"data\":\"$190a\",\"marks\":\"$190b\",\"value\":\"Click-through rate (CTR):\",\"nodeType\":\"text\"}\n190e:{}\n190f:[]\n190d:{\"data\":\"$190e\",\"marks\":\"$190f\",\"value\":\" This is the percentage of users who clicked on your post or ad after viewing it. A high CTR signifies that your content or ad is compelling and relevant to your audience.\",\"nodeType\":\"text\"}\n1905:[\"$1906\",\"$1909\",\"$190d\"]\n1903:{\"data\":\"$1904\",\"content\":\"$1905\",\"nodeType\":\"paragraph\"}\n1911:{}\n1914:{}\n1915:[]\n1913:{\"data\":\""])</script><script>self.__next_f.push([1,"$1914\",\"marks\":\"$1915\",\"value\":\"5. \",\"nodeType\":\"text\"}\n1917:{}\n1919:{\"type\":\"bold\"}\n1918:[\"$1919\"]\n1916:{\"data\":\"$1917\",\"marks\":\"$1918\",\"value\":\"Conversion rate: \",\"nodeType\":\"text\"}\n191b:{}\n191c:[]\n191a:{\"data\":\"$191b\",\"marks\":\"$191c\",\"value\":\"This measures the percentage of users who completed a desired action (e.g., a purchase or sign-up) after engaging with your content or ad. It’s a direct indicator of campaign effectiveness in driving business outcomes.\",\"nodeType\":\"text\"}\n1912:[\"$1913\",\"$1916\",\"$191a\"]\n1910:{\"data\":\"$1911\",\"content\":\"$1912\",\"nodeType\":\"paragraph\"}\n191e:{}\n1921:{}\n1922:[]\n1920:{\"data\":\"$1921\",\"marks\":\"$1922\",\"value\":\"6. \",\"nodeType\":\"text\"}\n1924:{\"uri\":\"https://www.sprinklr.com/social-media-glossary/cost-per-click/\"}\n1927:{}\n1929:{\"type\":\"bold\"}\n1928:[\"$1929\"]\n1926:{\"data\":\"$1927\",\"marks\":\"$1928\",\"value\":\"Cost per click (CPC)\",\"nodeType\":\"text\"}\n1925:[\"$1926\"]\n1923:{\"data\":\"$1924\",\"content\":\"$1925\",\"nodeType\":\"hyperlink\"}\n192b:{}\n192d:{\"type\":\"bold\"}\n192c:[\"$192d\"]\n192a:{\"data\":\"$192b\",\"marks\":\"$192c\",\"value\":\": \",\"nodeType\":\"text\"}\n192f:{}\n1930:[]\n192e:{\"data\":\"$192f\",\"marks\":\"$1930\",\"value\":\"This metric is the average amount spent for each click on your ad. It helps assess the efficiency of your ad spend and optimize for better ROI.\",\"nodeType\":\"text\"}\n191f:[\"$1920\",\"$1923\",\"$192a\",\"$192e\"]\n191d:{\"data\":\"$191e\",\"content\":\"$191f\",\"nodeType\":\"paragraph\"}\n1932:{}\n1935:{}\n1936:[]\n1934:{\"data\":\"$1935\",\"marks\":\"$1936\",\"value\":\"7. \",\"nodeType\":\"text\"}\n1938:{}\n193a:{\"type\":\"bold\"}\n1939:[\"$193a\"]\n1937:{\"data\":\"$1938\",\"marks\":\"$1939\",\"value\":\"Cost per conversion: \",\"nodeType\":\"text\"}\n193c:{}\n193d:[]\n193b:{\"data\":\"$193c\",\"marks\":\"$193d\",\"value\":\"This tracks the cost of acquiring a customer who completes a specific action (like a purchase). 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An increase in Page likes indicates a growing interest in your brand or content.\",\"nodeType\":\"text\"}\n1940:[\"$1941\",\"$1944\",\"$1948\"]\n193e:{\"data\":\"$193f\",\"content\":\"$1940\",\"nodeType\":\"paragraph\"}\n194c:{}\n194f:{}\n1950:[]\n194e:{\"data\":\"$194f\",\"marks\":\"$1950\",\"value\":\"9. \",\"nodeType\":\"text\"}\n1952:{}\n1954:{\"type\":\"bold\"}\n1953:[\"$1954\"]\n1951:{\"data\":\"$1952\",\"marks\":\"$1953\",\"value\":\"Post reach:\",\"nodeType\":\"text\"}\n1956:{}\n1957:[]\n1955:{\"data\":\"$1956\",\"marks\":\"$1957\",\"value\":\" This measures the number of unique users who saw your post. It’s useful for understanding how well your content is spreading and its potential audience size.\",\"nodeType\":\"text\"}\n194d:[\"$194e\",\"$1951\",\"$1955\"]\n194b:{\"data\":\"$194c\",\"content\":\"$194d\",\"nodeType\":\"paragraph\"}\n1959:{}\n195c:{}\n195d:[]\n195b:{\"data\":\"$195c\",\"marks\":\"$195d\",\"value\":\"10. \",\"nodeType\":\"text\"}\n195f:{}\n1961:{\"type\":\"bold\"}\n1960:[\"$1961\"]\n195e:{\"data\":\"$195f\",\"marks\":\"$1960\",\"value\":\"Video views:\",\"nodeType\":\"text\"}\n1963:{}\n1964:[]\n1962:{\"data\":\"$1963\",\"marks\":\"$1964\",\"value\":\" This tracks the number of times your video content has been viewed. High video views indicate that your video content is engaging and attracting attention from your audience.\",\"nodeType\":\"text\"}\n195a:[\"$195b\",\"$195e\",\"$1962\"]\n1958:{\"data\":\"$1959\",\"content\":\"$195a\",\"nodeType\":\"paragraph\"}\n1966:{}\n1969:{}\n196b:{\"type\":\"italic\"}\n196c:{\"type\":\"bold\"}\n196a:[\"$196b\",\"$196c\"]\n1968:{\"data\":\"$1969\",\"marks\":\"$196a\",\"value\":\"🔖Suggested Read: \",\"nodeType\":\"text\"}\n196e:{\"uri\":\"https://www.sprinklr.com/blog/social-media-value/\"}\n1971:{}\n1973:{\"type\":\"italic\"}\n1974:{\"type\":\"bold\"}\n1972:[\"$1973\",\"$1974\"]\n1970:{\"data\":\"$1971\",\"marks\":\"$1972\",\"value\":\"How to Determine Social Media Value: Tips, Metrics and More\",\"nodeType\":\"text\"}\n196f:[\"$1970\"]\n196d:{\"data\":\"$196e\",\"content\":"])</script><script>self.__next_f.push([1,"\"$196f\",\"nodeType\":\"hyperlink\"}\n1976:{}\n1978:{\"type\":\"italic\"}\n1979:{\"type\":\"bold\"}\n1977:[\"$1978\",\"$1979\"]\n1975:{\"data\":\"$1976\",\"marks\":\"$1977\",\"value\":\" \",\"nodeType\":\"text\"}\n1967:[\"$1968\",\"$196d\",\"$1975\"]\n1965:{\"data\":\"$1966\",\"content\":\"$1967\",\"nodeType\":\"paragraph\"}\n197b:{}\n197e:{}\n197f:[]\n197d:{\"data\":\"$197e\",\"marks\":\"$197f\",\"value\":\"Facebook Insights alternative\",\"nodeType\":\"text\"}\n197c:[\"$197d\"]\n197a:{\"data\":\"$197b\",\"content\":\"$197c\",\"nodeType\":\"heading-2\"}\n1981:{}\n1984:{}\n1985:[]\n1983:{\"data\":\"$1984\",\"marks\":\"$1985\",\"value\":\"While Facebook’s native analytics tools provide valuable data on audience engagement and content performance, they can fall short when it comes to extracting deeper, actionable insights. For enterprises seeking advanced analytics and a unified view across multiple channels, \",\"nodeType\":\"text\"}\n1987:{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/\"}\n198a:{}\n198b:[]\n1989:{\"data\":\"$198a\",\"marks\":\"$198b\",\"value\":\"Sprinklr Insights\",\"nodeType\":\"text\"}\n1988:[\"$1989\"]\n1986:{\"data\":\"$1987\",\"content\":\"$1988\",\"nodeType\":\"hyperlink\"}\n198d:{}\n198e:[]\n198c:{\"data\":\"$198d\",\"marks\":\"$198e\",\"value\":\" is a powerful alternative. Here’s why:\",\"nodeType\":\"text\"}\n1982:[\"$1983\",\"$1986\",\"$198c\"]\n1980:{\"data\":\"$1981\",\"content\":\"$1982\",\"nodeType\":\"paragraph\"}\n1990:{}\n1993:{}\n1995:{\"type\":\"bold\"}\n1994:[\"$1995\"]\n1992:{\"data\":\"$1993\",\"marks\":\"$1994\",\"value\":\"1. Unified data integration:\",\"nodeType\":\"text\"}\n1997:{}\n1998:[]\n1996:{\"data\":\"$1997\",\"marks\":\"$1998\",\"value\":\" Sprinklr consolidates data from over 30 social and digital platforms, including Facebook, enabling a holistic analysis of your overall social media performance. This integration helps enterprises identify trends and align strategies across all channels effectively.\",\"nodeType\":\"text\"}\n1991:[\"$1992\",\"$1996\"]\n198f:{\"data\":\"$1990\",\"content\":\"$1991\",\"nodeType\":\"paragraph\"}\n199e:{\"width\":2810,\"height\":1609}\n199d:{\"size\":251106,\"image\":\"$199e\"}\n199c:{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7n3vG87NbmAY6eqrqHMXge/37a8bbeec01755f11ecc"])</script><script>self.__next_f.push([1,"153b71c4ecba/MicrosoftTeams-image__51_.webp\",\"details\":\"$199d\",\"fileName\":\"MicrosoftTeams-image__51_.webp\",\"contentType\":\"image/webp\"}\n199b:{\"id\":\"7n3vG87NbmAY6eqrqHMXge\",\"title\":\"Sprinklr Social’s dashboard with insights from multiple social channels in a unified format. \",\"description\":\"\",\"file\":\"$199c\"}\n199a:{\"target\":\"$199b\"}\n199f:[]\n1999:{\"data\":\"$199a\",\"content\":\"$199f\",\"nodeType\":\"embedded-asset-block\"}\n19a1:{}\n19a4:{}\n19a6:{\"type\":\"bold\"}\n19a5:[\"$19a6\"]\n19a3:{\"data\":\"$19a4\",\"marks\":\"$19a5\",\"value\":\"2. AI-driven advanced analytics and reporting: \",\"nodeType\":\"text\"}\n19a8:{}\n19a9:[]\n19a7:{\"data\":\"$19a8\",\"marks\":\"$19a9\",\"value\":\"Sprinklr’s platform utilizes cutting-edge AI models to analyze unstructured and structured data, offering actionable insights into consumer behavior, sentiment and emerging trends. 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Enhanced social listening: \",\"nodeType\":\"text\"}\n19b9:{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/social-listening/\"}\n19bc:{}\n19bd:[]\n19bb:{\"data\":\"$19bc\",\"marks\":\"$19bd\",\"value\":\"Sprinklr’s Social Listening platform\",\"nodeType\":\"text\"}\n19ba:[\"$19bb\"]\n19b8:{\"data\":\"$19b9\",\"content\":\"$19ba\",\"nodeType\":\"hyper"])</script><script>self.__next_f.push([1,"link\"}\n19bf:{}\n19c0:[]\n19be:{\"data\":\"$19bf\",\"marks\":\"$19c0\",\"value\":\" provides deeper insights into brand sentiment and emerging trends. 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Actionable insights: \",\"nodeType\":\"text\"}\n19e3:{}\n19e4:[]\n19e2:{\"data\":\"$19e3\",\"marks\":\"$19e4\",\"value\":\"The\",\"nodeType\":\"text\"}\n19e6:{}\n19e8:{\"type\":\"bold\"}\n19e7:[\"$19e8\"]\n19e5:{\"data\":\"$19e6\",\"marks\":\"$19e7\",\"value\":\" \",\"nodeType\":\"text\"}\n19ea:{\"uri\":\"https://www.sprinklr.com/products/consumer-intel"])</script><script>self.__next_f.push([1,"ligence/\"}\n19ed:{}\n19ee:[]\n19ec:{\"data\":\"$19ed\",\"marks\":\"$19ee\",\"value\":\"Sprinklr Insights\",\"nodeType\":\"text\"}\n19eb:[\"$19ec\"]\n19e9:{\"data\":\"$19ea\",\"content\":\"$19eb\",\"nodeType\":\"hyperlink\"}\n19f0:{}\n19f1:[]\n19ef:{\"data\":\"$19f0\",\"marks\":\"$19f1\",\"value\":\" solution kit provides AI-driven insights that help identify patterns and trends in your data. 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Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Nivanya M. \"},\"person\":{\"contentType\":\"person\",\"id\":\"6BwrIAKXRwni7HUykPeZy5\",\"entryTitle\":\"Nivanya M. \",\"name\":\"Nivanya M.\",\"title\":\"Guest Contributor\",\"companyDivision\":\"Freelancer\",\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As an accomplished Digital Marketing Manager turned writer, Nivanya brings over six years of expertise in crafting compelling content and steering successful marketing campaigns. Her passion lies in translating complex business concepts into engaging narratives. Whether it's creating captivating website copy, impactful email campaigns, or thought-provoking articles, she brings a unique blend of creativity and strategic thinking. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"nivanya-m\"},\"personalization\":\"Lazy\"}],\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram has transformed from a simple photo-sharing application to a go-to platform for marketers globally. In 2024, it will continue to be a social media powerhouse, offering businesses unparalleled opportunities to reach and engage with audiences worldwide. \\n \\nHere's why: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Massive audience:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" As of January 2024, Instagram has over \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"2 billion monthly active users\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", surpassing many social media platforms like TikTok (1.5 billion), Twitter (330 million) and Snapchat (750 million). \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Highly engaged audience:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" In 2022, Statista reported a 7% rise in global Instagram usage, with users spending \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.statista.com/statistics/1294879/time-spent-instagram-app-selected-countries/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"approximately 12 hours on Instagram\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" monthly. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppable:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://business.instagram.com/blog/instagram-live-shopping-reach-customers?locale=en_GB\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram for business\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" found that 44% of the people who were surveyed use Instagram to shop weekly. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Bankable demographics:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Almost \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.statista.com/statistics/325587/instagram-global-age-group/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"61.1% of Instagram\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" users are between 18 and 34, making it a lucrative business platform. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In this guide, we'll be exploring the intricacies of Instagram marketing for businesses to maximize their returns from the platform. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Instagram marketing?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram marketing refers to the use of the Instagram platform to promote or advertise products or services to a target audience. It involves creating, sharing and promoting content to engage users, enhance brand awareness, drive traffic and generate leads. \\n \\nBusinesses can showcase their products or services through different content formats, such as videos, photos, reels, stories and live broadcasts. This makes it easy for users to understand their offerings and watch how other users experience the brand. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are multiple reasons why Instagram marketing is a crucial part of any business’ marketing strategy. First, because, according to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://business.instagram.com/getting-started?ref=igb_carousel\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", 9 out of 10 users follow at least one brand. This means that viewing brand content is an important part of an Instagram user's activity. \\n \\nThe second is Instagram's audience. Beyond its visual appeal, Instagram's staggering engaged user base makes it a key social platform for marketing. With billions of active users, the platform offers access to a vast audience that you can target. This makes it an attractive channel for brands seeking to reach a wide range of potential customers. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Learn More: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social Media Marketing 101: The Sprinklr Guide\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How does Instagram marketing differ for B2B vs B2C?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Both B2B and B2C businesses can benefit from leveraging Instagram for marketing. However, their approaches may differ based on their target audience and their business’ \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-goals/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media goals\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Here's how Instagram marketing differs for each: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"table\",\"data\":{},\"content\":[{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"B2B company\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"B2C company \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Target audience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A narrow audience of decision-makers, professionals and businesses. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A broader audience of individual consumers that’s differentiated by demographics, interests and lifestyle factors. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Primary goals\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Thought leadership, lead generation and building relationships. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting products, driving traffic and sales and building brand loyalty. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engagement\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Prioritizes building professional relationships and credibility by fostering discussions, networking and engaging with industry leaders and stakeholders. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Prioritizes emotional connection and brand loyalty through storytelling, interactive content and contests. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Content focus\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"B2B companies focus on more informative, professional and industry-focused content.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Examples include:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Industry \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"reports, infographics and fact sheets\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" highlighting industry trends, statistics and insights.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Case studies and reports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" to demonstrate how their products helped other businesses.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Behind-the-scenes\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" glimpses showcasing company culture and employee expertise to help with talent recruitment.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Thought-leadership content\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", such as articles, whitepapers and eBooks, that provides in-depth knowledge and valuable insights.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Webinars or podcasts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" with industry experts to deliver information, demonstrate expertise and engage with audiences. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"B2C content is more casual, engaging and emotionally driven, with storytelling and visually appealing elements.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Examples include:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"High-quality, aesthetically pleasing \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"images and videos\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" showcasing features and benefits.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Tutorials and how-to guides \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"demonstrating product usage and applications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Behind-the-scenes photoshoots \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"that showcase the creative process, product development, celebrities who may be brand ambassadors and the overall brand personality.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"User-generated content (UGC)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" featuring customers using and reviewing the product.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Influencer collaborations\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" to promote the brand and reach a wider audience. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Conversion strategy\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Direct users to gated content, landing pages or contact forms to raise awareness, share industry insights and nurture relationships with potential customers. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Leverage Instagram's shopping features and limited-time offers to promote products and encourage customers to purchase. \",\"marks\":[],\"data\":{}}]}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How can businesses leverage Instagram for marketing?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses can leverage Instagram marketing to unlock the following benefits: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhance brand perception: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Instagram lets businesses curate a visually appealing and cohesive brand image. Sharing high-quality content that reflects the brand's values and culture can shape how their audience perceives them. \\n \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Build an engaged community: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcasing \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/ugc/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"user-generated content\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and providing personalized responses to comments helps build a positively engaged brand community. Brands can utilize features like polls, quizzes, Q\u0026A and more to encourage meaningful interactions. \\n \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive website traffic:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Businesses can leverage Instagram to share engaging content related to blog posts, promotions or product-launch landing pages with clear calls to action. Using the “Swipe Up\\\" feature in Instagram Stories or a link in the bio allows users to visit the website easily and move along the buyer journey. \\n \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increase sales and conversions:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Instagram can be a valuable sales channel. Brands can integrate shoppable tags to enable direct purchasing and simplify the buying journey. Check out this \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-selling/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social selling\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" guide to learn best-selling tactics using social media platforms. \\n \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Get customer feedback: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"It isn't always easy for businesses to get real-time customer feedback. With social media platforms like Instagram, businesses can communicate directly with their customers. They can actively acquire customers by keeping an eye on their DMs and comments, creating polls, asking questions and so on. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to set up a business account on Instagram to augment your marketing efforts? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here are the steps to follow if you're looking to create a business account on Instagram and kickstart your Instagram marketing efforts: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Create an account\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Download the Instagram app from the App Store (iOS) or Google Play Store (Android). \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Open the app and tap \\\"Sign Up\\\" to create a new account. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"During sign-up, select \\\"Sign Up With Email or Phone Number.\\\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Add your profile information, including your business name and a profile picture. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"57iwT0YaAcM8PoomYOjz89\",\"title\":\"Instagram marketing account set-up\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/57iwT0YaAcM8PoomYOjz89/ce071803d9fe11df3fdc7f9f657b8cdb/Instagram_marketing_account_set-up.png\",\"details\":{\"size\":100094,\"image\":{\"width\":303,\"height\":557}},\"fileName\":\"Instagram marketing account set-up.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://i.ytimg.com/vi/GCGdb7Jfodg/maxresdefault.jpg\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Convert to a business account\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once your account is created, go to your profile and tap the three horizontal lines in the top-right corner. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3Jsh9WCfKVLkWa2Ob2Kk8T\",\"title\":\"Accessing the Settings button on the Instagram app\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3Jsh9WCfKVLkWa2Ob2Kk8T/1adf4e83d1d4a1ea9fd9ebb1a1067fea/Accessing_the_Settings_button_on_the_Instagram_app.png\",\"details\":{\"size\":24095,\"image\":{\"width\":347,\"height\":824}},\"fileName\":\"Accessing the Settings button on the Instagram app.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Tap \\\"Settings\\\" and then \\\"Account type and tools.\\\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Scroll down and tap \\\"Switch to professional account.\\\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3KCJvv38HwjFPXdbHcLRKd\",\"title\":\"Choosing an account type on the Instagram app\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3KCJvv38HwjFPXdbHcLRKd/e174daa36cdb1e34d41c88f4032a9883/Choosing_an_account_type_on_the_Instagram_app.png\",\"details\":{\"size\":93452,\"image\":{\"width\":1600,\"height\":626}},\"fileName\":\"Choosing an account type on the Instagram app.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Choose \\\"Business\\\" as the account type and connect to your business’ Facebook page optionally. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5hGnyFi8ddg4knJfyB67ap\",\"title\":\"Choosing between the -Creator- and -Business- option while setting up your account type on Instagram\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5hGnyFi8ddg4knJfyB67ap/2d6e3ea893de1f287ea3cd25ea576201/Choosing_between_the_-Creator-_and_-Business-_option_while_setting_up_your_account_type_on_Instagram.png\",\"details\":{\"size\":68515,\"image\":{\"width\":1486,\"height\":840}},\"fileName\":\"Choosing between the -Creator- and -Business- option while setting up your account type on Instagram.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Select a business category for your business. Here, we’re picking “Health/beauty.” \\n\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"29ZtvJG1NnAdJUJBoFDKNR\",\"title\":\"Choosing a business category for your Instagram account\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/29ZtvJG1NnAdJUJBoFDKNR/e3bff185c46791f954579c1ead6f1c54/Choosing_a_business_category_for_your_Instagram_account.png\",\"details\":{\"size\":46265,\"image\":{\"width\":743,\"height\":850}},\"fileName\":\"Choosing a business category for your Instagram account.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Review your business profile information and ensure it accurately represents your business. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Save the changes. Your Instagram account is now officially a business account! \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"gG5aOcd9qoWfrCZhmT1Zu\",\"title\":\"An Instagram confirmation pop-up enquiring if the user is confident in switching to a business account or not\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/gG5aOcd9qoWfrCZhmT1Zu/1e48bbbd5e3bd0d96ab221c67892884e/An_Instagram_confirmation_pop-up_enquiring_if_the_user_is_confident_in_switching_to_a_business_account_or_not.png\",\"details\":{\"size\":19170,\"image\":{\"width\":535,\"height\":351}},\"fileName\":\"An Instagram confirmation pop-up enquiring if the user is confident in switching to a business account or not.png\",\"contentType\":\"image/png\"}}},\"content\":[]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"10 tips to create a winning Instagram marketing strategy \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that your business account is set up, here are 10 ways you can create an Instagram marketing strategy that’ll help you meet your overall marketing goals.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identify and understand your target audience\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding your audience is an Instagram-marketing 101 strategy because it is fundamental to building your roadmap for Instagram. Developing a deep \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/audience-analysis/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"understanding of your audience's interests\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and preferences allows you to tailor your content to them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You could have multiple target audiences, such as customers and prospects, regulatory boards and even potential hires. You can analyze your audience demographics, behaviors and engagement patterns to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/audience-targeting/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"create targeted and relevant posts\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". This helps enhance user engagement and builds a loyal and active community around your brand. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6bwyYLhf4pSnzGxf5KbSH\",\"title\":\"pro tip\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pro tip 💡: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Getting a clearer picture of your audience can seem impossible, especially when there’s a ton of social media chatter. Luckily, Sprinklr's \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/audience-insights/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI-powered audience insights tool\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" analyzes billions of real-time digital signals from consumers to help you understand your customers more deeply. You can use it to: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identify your customers’ interest and preferences based on what they read and watch and who they follow online \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reduce costs through custom audience segmentation to figure out and target relevant audience groups \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understand audiences that engage more with your competitors or specific content themes to inform your Instagram strategy \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"qhzin7XvgPuwVTeuZgzNq\",\"title\":\"Sprinklr-s audience engagement dashboard for X (formerly Twitter) displaying popular brands and a segmentation of audience interests (1)\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/qhzin7XvgPuwVTeuZgzNq/5e01102b6a972d044d6c51e546b98cf0/Sprinklr-s_audience_engagement_dashboard_for_X__formerly_Twitter__displaying_popular_brands_and_a_segmentation_of_audience_i.png\",\"details\":{\"size\":377027,\"image\":{\"width\":1366,\"height\":897}},\"fileName\":\"Sprinklr-s audience engagement dashboard for X (formerly Twitter) displaying popular brands and a segmentation of audience interests (1).png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"6Rhvir2lWqCq5qquvMq6jW\",\"name\":\"GET A PULSE OF YOUR AUDIENCE NOW \",\"type\":\"BUTTON\",\"text\":\"GET A PULSE OF YOUR AUDIENCE NOW \",\"url\":\"https://www.sprinklr.com/demo-research/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimize your Instagram bio\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"First impressions matter, and that's your bio on Instagram. Make it count with your logo as a profile picture and a compelling description of who you are. Make sure to include relevant keywords in your bio for better discoverability and a link with a clear call to action if you need to.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Also, you can now add up to 5 links to your bio. So, don’t forget to guide traffic to destinations like your online store, product pages, blogs, YouTube channel and other social profiles. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5MUfHOOlk2JIT0NnOWbd5U\",\"title\":\"A micro influencer-s Instagram profile that has multiple links in the bio\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5MUfHOOlk2JIT0NnOWbd5U/96550c053c26b0bd98a57a039ffb030c/A_micro_influencer-s_Instagram_profile_that_has_multiple_links_in_the_bio.png\",\"details\":{\"size\":688977,\"image\":{\"width\":1200,\"height\":1200}},\"fileName\":\"A micro influencer-s Instagram profile that has multiple links in the bio.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://in.mashable.com/digital-culture/51092/you-can-add-up-to-5-links-to-your-instagram-bio-now\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Create Instagram highlights\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Though not technically a part of your bio, Instagram Stories and Highlights are just as important. Since highlights show up just below your bio, they are one of the first things your audience sees, so take care to curate them carefully so you attract maximum interest.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For instance, assume you're a B2B SaaS business in the crypto space. Your highlights should have cohesive covers in your brand colors and on topics such as “The State of Crypto,” “Brand Collaborations,” “Security Tips” and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here’s another example of how Perfect Keto has highlighted its healthy food: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2G274LfrTvb04rR7sWlYBX\",\"title\":\"Perfect Keto-s Instagram profile that has multiple healthy food-related highlights (1)\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2G274LfrTvb04rR7sWlYBX/d2c29b5d8b0af2773396f4e7011d90a2/Perfect_Keto-s_Instagram_profile_that_has_multiple_healthy_food-related_highlights__1_.png\",\"details\":{\"size\":606255,\"image\":{\"width\":1079,\"height\":1348}},\"fileName\":\"Perfect Keto-s Instagram profile that has multiple healthy food-related highlights (1).png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.shopify.com/blog/instagram-bio\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Make a plan for your Instagram posts\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benjamin Franklin was correct when he said, \\\"If you fail to plan, you are planning to fail.\\\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"While sometimes a good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-create-social-media-strategy/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media strategy\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" requires you to be spontaneous and whimsical, it's a good idea to develop an Instagram marketing strategy with a cohesive \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-create-a-content-plan/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"content plan\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". This allows you to have a steady pipeline of vetted content. You can create a plan that accommodates sudden, unplanned posts as well. \\n \\nIn addition, ensure that your posts align with your brand’s aesthetics. Ensure you utilize high-quality visuals and have a consistent \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-posting-schedule/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media posting schedule\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Incorporate a mix of product features, behind-the-scenes glimpses, user-generated content, and engaging Instagram Stories. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1XStTvWtIeCtTGIIZxerfn\",\"title\":\"Pro tip\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pro tip 💡:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Use a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/self-serve/social-media-calendar/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media content calendar tool\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to organize, schedule, and publish content for Instagram and other channels from a single place. These tools also make it easier to collaborate with teams from across the globe, uncover key insights through \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social listening\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and manage cross-channel conversations from one inbox. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4HnPA8wmQLQWfiypUx5lIC\",\"title\":\"Sprinklr social media content calendar displaying a weekly view of scheduled social media posts (1)\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4HnPA8wmQLQWfiypUx5lIC/00b68b1c0df04d8ccf4d271641bafb6b/Sprinklr_social_media_content_calendar_displaying_a_weekly_view_of_scheduled_social_media_posts__1_.png\",\"details\":{\"size\":728931,\"image\":{\"width\":1600,\"height\":954}},\"fileName\":\"Sprinklr social media content calendar displaying a weekly view of scheduled social media posts (1).png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"6WRbJRyHTXLVkIJ7tqEod1\",\"name\":\"SET YOUR INSTAGRAM POSTS UP FOR SUCCESS NOW\",\"type\":\"BUTTON\",\"text\":\"SET YOUR INSTAGRAM POSTS UP FOR SUCCESS NOW\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/products/social-media-management/self-serve/social-media-calendar/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \\n \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Practice the art of storytelling\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engaging and entertaining narratives are powerful tools you can use to capture viewer attention. Weave storytelling into your content, whether that's through sharing customer stories, offering behind-the-scenes glimpses of your work culture, or demos of your products and services. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Etsy\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" is a good example of a brand that leverages storytelling in its Instagram marketing strategy. At its core, Etsy is simply an e-commerce marketplace. But it calls itself \\\"a global marketplace for creative and one-of-a-kind goods.\\\" Through the visuals and text on its Instagram posts, it weaves a story of how artists from all walks of life can create amazing art and products and find a platform to sell them through Etsy. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2fYTO53W2uMbrWHqq9DpJM\",\"title\":\"Etsy providing the backstory of a coffee roastery in the description of an Instagram post\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2fYTO53W2uMbrWHqq9DpJM/20c65b6cdf386c25a261ca9b1c41eff6/Etsy_providing_the_backstory_of_a_coffee_roastery_in_the_description_of_an_Instagram_post.png\",\"details\":{\"size\":731794,\"image\":{\"width\":1094,\"height\":845}},\"fileName\":\"Etsy providing the backstory of a coffee roastery in the description of an Instagram post.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.instagram.com/p/C3-snBsAKwv/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Create an online store on Instagram\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"B2C brands can leverage Instagram's shopping feature\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"to sell their products directly through an online store, benefitting from shorter sales cycles. If you’re based out of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.facebook.com/help/instagram/321000045119159?helpref=faq_content\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"these countries\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you could also consider enabling the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://business.instagram.com/shopping/checkout?locale=en_GB\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram checkout\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" feature. \\n \\nWhen you \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://help.instagram.com/1187859655048322?helpref=faq_content\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"set up a shop on Instagram\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you’ll have access to seller tools like: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Shops:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" A customizable digital storefront for businesses directly on Instagram. Potential customers can learn more about the business by tapping “View Shop\\\" on the app. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Product tags:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" These are tags featuring products from your catalog that can direct customers to purchase those products from your website or in the app. A tab in \\\"Explore\\\" also lets people browse tagged shoppable content from brands and creators. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Collections:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" These are a set of products that you can curate for your shop to help potential customers find the products they love. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Product detail page:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This is a product-focused page that showcases all the relevant information about an item, such as pricing and product descriptions. It's like a product listing anywhere else on the web, except in the Instagram app. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ads with product tags:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can create new ads with product tags or boost existing shopping posts in Ads Manager and the Instagram app. This helps to increase the reach of your shoppable content. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3IcbM2aKgznSgU5sk1Snfq\",\"title\":\"The Instagram purchase journey that INK MEETS PAPER has set up on its Instagram profile (1)\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3IcbM2aKgznSgU5sk1Snfq/4322f65a6b9504e8e866be3a7c6c61c3/The_Instagram_purchase_journey_that_INK_MEETS_PAPER_has_set_up_on_its_Instagram_profile__1_.png\",\"details\":{\"size\":656325,\"image\":{\"width\":1024,\"height\":576}},\"fileName\":\"The Instagram purchase journey that INK MEETS PAPER has set up on its Instagram profile (1).png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use hashtags sparingly\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Determining the optimal number of hashtags for Instagram growth can be challenging. While using up to 30 hashtags per post and 10 per story is allowed, we recommend using only 3-5 highly relevant hashtags. For more information, check out the popular guide on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-use-hashtags/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"how to use hashtags\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \\n \\nContrary to popular belief, the most effective hashtags for Instagram growth are not always the largest or most popular ones. Instead, it's important for brands to make strategic choices on highly targeted and niche hashtags. This helps to clearly define the focus of your Instagram content and sends stronger signals to the algorithm. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Additionally, these hashtags ensure that your content reaches precisely the right audience. You may \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"not\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" want to use generic and high-traffic but, possibly, irrelevant hashtags like #love, #photooftheday, etc., which have billions of posts each day but will likely reach casual, disinterested viewers. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here’s a clear example of what you should be avoiding: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2m4JakUr9EcwwR8nFIbcEs\",\"title\":\"Hashtag suggestions being displayed under Instagram-s tag search space\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2m4JakUr9EcwwR8nFIbcEs/b32a2f934980cbaede04959393ed469e/Hashtag_suggestions_being_displayed_under_Instagram-s_tag_search_space.png\",\"details\":{\"size\":143857,\"image\":{\"width\":461,\"height\":1024}},\"fileName\":\"Hashtag suggestions being displayed under Instagram-s tag search space.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.instamojo.com/blog/instagram-hashtags-for-small-businesses-to-gain-followers/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6FTETwqeeOtHIILVaTt9QJ\",\"title\":\"pro tip\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🔥 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Pro Tip:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Struggling to find the perfect hashtags? Use an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/free-tools/instagram-hashtag-generator/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram hashtag generator\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to discover the most relevant and high-performing hashtags for your posts. It can generate the best hashtags in a few seconds based on your target audience.\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize Instagram ads\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Incorporating Instagram ads into your Instagram marketing strategy offers you a powerful tool to expand reach and engage deeply with your target audience and drive tangible business results. \\n \\nHow can they help do that? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increased visibility:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Instagram ads allow you to reach a broader audience beyond your existing followers, increasing visibility and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/brand-awareness/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"brand awareness\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" among potential customers. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeted advertising:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Instagram's robust targeting options enable businesses to tailor ads based on demographics, interests, behaviors and more, ensuring that your content reaches audience segments that are the most relevant to your business. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Diverse ad formats:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Instagram offers various ad formats, including photo ads, video ads, carousel ads and Stories ads. You can choose the format that best suits your content and marketing objectives. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhanced engagement:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" With interactive features, like clickable links, call-to-action (CTA) buttons and the swipe-up functionality in Stories ads, you can drive direct engagement and traffic to your website or landing page. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Measurable results:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Instagram's built-in analytics provide insights into ad performance, enabling businesses to track the effectiveness of ads and optimize future campaigns accordingly.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1fLm4iAVAWrrQe7ch5i4tW\",\"title\":\" Pro tip \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Pro tip 💡: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"It might get hard to keep track of your Instagram ads, along with the advertisements you sponsor on other social media platforms. This is where Sprinklr’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/social-advertising/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"social advertising platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can make your life a lot easier. With it, you can: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Streamline your advertising campaign management across 10+ social channels \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Gain actionable AI-powered insights for better budget allocation, boosting, bidding and ad rotation \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get a deeper understanding of ad content and creative elements to test, optimize and produce ads at scale \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"id\":\"6wljIRFu81r7pRqGJ71xO0\",\"title\":\"Ad name and details being filled out in Sprinklr-s Ads Manager dashboard\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6wljIRFu81r7pRqGJ71xO0/766066ec8a725532af2a3a120178a43d/Ad_name_and_details_being_filled_out_in_Sprinklr-s_Ads_Manager_dashboard.png\",\"details\":{\"size\":732103,\"image\":{\"width\":1600,\"height\":943}},\"fileName\":\"Ad name and details being filled out in Sprinklr-s Ads Manager dashboard.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"6zq5fYV0m8F2kVieWwWVFT\",\"name\":\"START CREATING WINNING ADS NOW \",\"type\":\"BUTTON\",\"text\":\"START CREATING WINNING ADS NOW \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://lite.sprinklr.com/signup?tactic_id=2070360\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Monitor analytics and refine strategy \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Regularly monitor and analyze Instagram Insights to track the performance of your content. It’s vital to know which posts gathered tons of comments from your audience, how many people liked your reels and how many views your Stories got. Use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-metrics/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media metrics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", like engagement, reach, impressions, website clicks and follower growth, to refine your strategy constantly so you’re always one step ahead of your competition. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here, a third-party \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-management-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media management platform\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" with advanced analytics capabilities can be really useful in delivering meaningful insights. Such a tool can help you uncover global trends, measure your organic and paid posts’ performance and gauge the audience’s sentiment around your Insta content. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"66BTk4MVEGIvKvTrCwdGQo\",\"title\":\"Real-time and regional trends being displayed on a Sprinklr dashboard\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/66BTk4MVEGIvKvTrCwdGQo/fcbd11cf8ac50980a494b215747b88e0/Real-time_and_regional_trends_being_displayed_on_a_Sprinklr_dashboard.png\",\"details\":{\"size\":684275,\"image\":{\"width\":1600,\"height\":1158}},\"fileName\":\"Real-time and regional trends being displayed on a Sprinklr dashboard.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Dive Deeper:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-analytics/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social Media Analytics Guide to Level up Your ROI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Partner with influencers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Influencer collaboration can be a powerful way to expand your Instagram audience, build \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/prioritize-convenience-with-shep/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer trust\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and drive engagement. \\n \\nBeyond numbers and credibility, influencer collaborations foster a unique level of authenticity and engagement. The personal connection influencers establish with their followers translates into higher levels of engagement. Moreover, these collaborations often result in the creation of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/ugc/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"user-generated content\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (UGC), further enhancing the brand's authenticity. \\n \\nFind and partner with relevant influencers in your niche whose audience matches your target market. Whether they are micro or macro influencers, focus more on your social media engagement metrics and audience relevance than follower counts. If you're a tad confused here, check out our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/influencer-marketing-strategy/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"dedicated guide on influencer marketing\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Dr. Adeline Kikam was a great example of an influencer collaboration done right. CeraVe is a skincare brand that focuses on ceramide-based skincare. Dr. Kikam is a board-certified dermatologist with 132K Instagram followers who goes by the moniker “brownskinderm.” Her audience is mostly melanin-rich skincare enthusiasts looking to create a simple but effective skincare routine. CeraVe collaborated with her to showcase brown-skin-friendly skincare that is developed in collaboration with dermatologists.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"1POzB33BNrBnvGijHpljMV\",\"title\":\"A dermatologist promoting CeraVe-s skincare products on an Instagram post\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/1POzB33BNrBnvGijHpljMV/5cc1f01027bc3d6b160fb3b706c85108/A_dermatologist_promoting_CeraVe-s_skincare_products_on_an_Instagram_post.png\",\"details\":{\"size\":471047,\"image\":{\"width\":836,\"height\":738}},\"fileName\":\"A dermatologist promoting CeraVe-s skincare products on an Instagram post.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.instagram.com/brownskinderm/?g=5\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"2J9zVo8rvQUXG7zVAEn09q\",\"title\":\"Pro tip\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pro tip 💡: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/influencer-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"influencer marketing platform\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find the ideal influencer for your brand, increase your reach, create more relatable and high-performing content and get more bang for your buck from your marketing campaigns.\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"5 Instagram marketing tools to supercharge your Instagram strategy \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"While Instagram is a great platform, certain external tools can help get your Instagram content strategy to the next level. In this section, we’ll explore 5 Instagram marketing tools:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Sprinklr Social\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" offers a comprehensive toolkit for managing all aspects of social media across 30+ channels, enabling businesses to create content, engage customers, drive revenue and analyze performance — all in one place. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"20nPgvg7FYlEmFBgdaMdq3\",\"title\":\"Sprinklr-s Engagement Dashboard showcasing post activity and data for multiple social channels (1)\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/20nPgvg7FYlEmFBgdaMdq3/6dd7ff97f0336d8a7a9aa0d7f1ec808d/Sprinklr-s_Engagement_Dashboard_showcasing_post_activity_and_data_for_multiple_social_channels__1_.png\",\"details\":{\"size\":663458,\"image\":{\"width\":1036,\"height\":660}},\"fileName\":\"Sprinklr-s Engagement Dashboard showcasing post activity and data for multiple social channels (1).png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features of Sprinklr:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel dashboard: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Sprinklr provides a centralized hub for managing 30+ social media and messaging channels, including Instagram, offering a unified view of interactions and analytics. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social listening: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr's social listening\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" capabilities help you monitor brand mentions, industry trends and competitor insights across all connected platforms in real time. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Unify and collaborate: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Brands can streamline operation and boost efficiency by unifying data under one platform. This allows smooth collaboration across sales, marketing, advertising and customer service teams. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Its robust analytics and reporting features provide detailed insights into the performance of Instagram campaigns, helping businesses refine their strategies based on data-driven decisions. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engagement dashboard: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Sprinklr enables streamlined customer engagement through a centralized inbox, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-sentiment-analysis/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"sentiment analysis\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", automated routing and responses as well as AI-powered compliance monitoring. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Campaign management: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Businesses can efficiently plan, execute, and analyze Instagram campaigns within Sprinklr Social. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can automate your social media management with the industry-leading \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai-plus/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI+\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" offering and generate content quicker with the best generative AI capabilities. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enterprise-grade governance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Maintain brand integrity through customizable approval workflows, pre-defined governance rules and streamlined moderation processes.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Story: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/bmo-sprinklr/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"A large North American bank empowered its sales teams to use social media and achieved $69 million in revenue through social selling\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Canva \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3lgts3aIW8UNw92t5x8yvs\",\"title\":\"Canva-s home page showcasing the multiple formats of content that can be designed on the platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3lgts3aIW8UNw92t5x8yvs/a21d477f1c5cf18f4ca45fddaa0df50d/Canva-s_home_page_showcasing_the_multiple_formats_of_content_that_can_be_designed_on_the_platform.png\",\"details\":{\"size\":532671,\"image\":{\"width\":1600,\"height\":654}},\"fileName\":\"Canva-s home page showcasing the multiple formats of content that can be designed on the platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.canva.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With its simple content creation tools, Canva empowers users to design high-quality content for any channel. Users can design Instagram posts, Stories and highlight covers with easy-to-use templates. They can also access a vast library of free and paid photos, illustrations, videos and other design elements. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"While it offers free and paid plans, Canva's paid version unlocks additional features like transparent backgrounds and brand kits. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features of Canva:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"User-friendly design tools:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Canva offers a wide range of easy-to-use design tools that even beginners with no design background can use. It offers a simple drag-and-drop functionality, along with rich customizable templates. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Template library:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Canva has at least 10-12 professionally designed and (best of all) free templates for whatever you need to create graphics or videos for. This includes social media posts, Instagram Stories, posters, invitations and more. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customization options:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Canva allows users to customize templates and design elements to suit their preferences. This includes adjusting colors, fonts, layouts and images to create personalized designs. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Collaboration tools:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Canva lets you share and edit designs with team members in real time. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Learn More:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-content-creation/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Comprehensive Guide on Social Media Content Creation\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Linktree\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2SNP43F0LbDrPik2q2s0hk\",\"title\":\"Linktree-s -Links- tab displaying the -Add New Link- and -Explore Links- options\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2SNP43F0LbDrPik2q2s0hk/7239c4096d2033e8ed075a184593d2d8/Linktree-s_-Links-_tab_displaying_the_-Add_New_Link-_and_-Explore_Links-_options.png\",\"details\":{\"size\":22483,\"image\":{\"width\":671,\"height\":247}},\"fileName\":\"Linktree-s -Links- tab displaying the -Add New Link- and -Explore Links- options.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://linktr.ee/s/creator/linktree-for-instagram/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Linktree simplifies the challenge of sharing multiple links in your Instagram bio by creating a single, customizable landing page. This landing page can house various links, making it easier for your audience to surf through your website, blog or specific product pages. Additionally, Linktree plans offer template customization options and access to analytics for tracking engagement and clicks. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features of Linktree:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Multiple link management:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" While Insta allows you to add up to 5 links in the bio as of now, Linktree helps you aggregate multiple links into one customizable landing page. This simplifies sharing multiple URLs on social media platforms like Instagram. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizable landing page:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can personalize your Linktree landing page with brand colors, logos and backgrounds. This helps ensure consistency and cohesiveness with your overall branding. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You have access to analytics (though they are fairly basic) to track clicks and traffic sources.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Kicksta\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4AJmnN8a7XZ1dPPitbbkRN\",\"title\":\"Kicksta-s landing page showcasing a brief product value proposition and options like -Login- and -Choose A Plan-\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4AJmnN8a7XZ1dPPitbbkRN/1adf787ff88f3230d37edcab65733426/Kicksta-s_landing_page_showcasing_a_brief_product_value_proposition_and_options_like_-Login-_and_-Choose_A_Plan-.png\",\"details\":{\"size\":306356,\"image\":{\"width\":1600,\"height\":782}},\"fileName\":\"Kicksta-s landing page showcasing a brief product value proposition and options like -Login- and -Choose A Plan-.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://kicksta.co/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Kicksta helps businesses grow their Instagram following organically. Kicksta does this without automated bots or fake followers and, instead, engages with real users based on specific targeting criteria. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses define their target audience, such as users with similar interests or followers of relevant accounts. Kicksta then engages with these users on behalf of the client, aiming to attract genuine, interested followers. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features of Kicksta: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart automation:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Kicksta uses smart automation techniques to like posts from potential followers, increasing visibility and encouraging them to check out your profile and follow back. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Avoidance of private accounts:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Kicksta typically avoids engaging with private accounts to maintain transparency and ensure the interactions are with real users. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Hashtagsforlikes\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4axBjZ3klyYD27lIDAY19w\",\"title\":\"HashtagsforLikes- landing page showcasing a brief product value proposition\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4axBjZ3klyYD27lIDAY19w/d0a40745f463e991f4bfa955ff3a7968/HashtagsforLikes-_landing_page_showcasing_a_brief_product_value_proposition.png\",\"details\":{\"size\":480645,\"image\":{\"width\":1480,\"height\":842}},\"fileName\":\"HashtagsforLikes- landing page showcasing a brief product value proposition.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.hashtagsforlikes.co/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hashtagsforlikes is a hashtag research tool designed to help you discover optimal hashtags for your posts. It analyzes competitors, influencers and targeted hashtags and recommends trending options for you to compile and save. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This time-saving tool doesn't require a connection to your social media account. However, brands must remember to prioritize relevant and high-performing hashtags for your specific audience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features of Hashtagsforlikes:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Hashtagsforlikes offers built-in analytics to track hashtag performance, including reach, engagement and impressions. This helps you identify which hashtags are most effective for your content. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hashtag sets:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can curate and save sets of hashtags for different types of content or campaigns, streamlining the process of including relevant hashtags in posts. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Simplify your Instagram marketing and advertising within 30 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You can turn conversations into revenue faster with Sprinklr Social by activating a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://lite.sprinklr.com/signup?product=social\u0026tactic_id=2070360\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"30-day free trial\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Powered by AI-powered conversation suggestions, comprehensive social listening tools and seamless integration across 30+ channels, Sprinklr Social enables your social media team to work smarter, not harder.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What can Sprinklr Social do?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Activate AI-powered social listening insights for your social media teams \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Streamline workflow with integrated AI bots on all channels, including chat and messaging \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive purchases and generate more revenue with conversational commerce \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enable your distributed teams to gain quick account summaries with Sprinklr Distributed \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7pSBLHz8CarL0yJcQ5QTwP\",\"title\":\"Social media accounts being added on Sprinklr\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7pSBLHz8CarL0yJcQ5QTwP/82c83a775c1e05c0b4af757a0a99412b/Social_media_accounts_being_added_on_Sprinklr.png\",\"details\":{\"size\":119796,\"image\":{\"width\":1600,\"height\":886}},\"fileName\":\"Social media accounts being added on Sprinklr.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Monitor how your account and posts are performing and how your audience is engaging with them with Sprinklr's Engagement Dashboard \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2YqmIC11RRjhpUH22AsTYr\",\"title\":\"A post scorecard on Sprinklr\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2YqmIC11RRjhpUH22AsTYr/8e525cee6004ee1075bca849b571b6b3/A_post_scorecard_on_Sprinklr.png\",\"details\":{\"size\":70962,\"image\":{\"width\":1148,\"height\":366}},\"fileName\":\"A post scorecard on Sprinklr.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Amplify your brand reach by up to 8x by turning employees into advocates \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Turn social into a revenue driver with a 1:1 chat-based commerce experience \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"31UiM5xQA6wNZ07LRu3JKy\",\"name\":\"CLAIM A FREE TRIAL TODAY \",\"type\":\"BUTTON\",\"text\":\"CLAIM A FREE TRIAL TODAY \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://lite.sprinklr.com/signup?product=social\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Final thoughts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram is an incredible tool for businesses of all sizes and types. Analyzing your target audience and tailoring your content and strategy accordingly can help you master Instagram marketing. However, cultivating genuine relationships and maintaining brand authenticity is crucial for fostering a loyal community around your brand on social media. In this regard, data is your friend. Leverage data analytics to refine your strategies and measure success constantly. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"While various tools can help you here, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" emerges as a comprehensive and trusted AI-powered suite. From social listening to automated conversations and seamless multi-channel management, Sprinklr empowers users to engage with audiences and turn those interactions into tangible results. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"6OASiB80rCpS2QxskwqMpo\",\"name\":\"FAQs\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"531Off4mE13vRx84kVMfLO\",\"name\":\"What role do hashtags play in Instagram marketing? \",\"title\":\"What role do hashtags play in Instagram marketing? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hashtags play a pivotal role in Instagram marketing by enhancing the discoverability of content. Users can access all associated posts when they search or click on a hashtag, expanding your content's visibility to a broader audience. Brands can often leverage hashtags to build communities around their products, fostering brand loyalty and encouraging user-generated content. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"3wHGbgRaYKwLGKUCEj0ujP\",\"name\":\"How can businesses effectively use Instagram Stories for marketing?\",\"title\":\"How can businesses effectively use Instagram Stories for marketing?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses can leverage Instagram Stories for marketing by creating more on-the-go content, like behind-the-scenes glimpses, polls and quizzes. The goal is to make Instagram Stories look like a human extension of the brand with a more laid-back aesthetic. While doing so, periodically incorporate the \\\"Swipe Up\\\" feature to direct followers to your website for conversions. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"1H4i9cGZr0M46vsODDNIGq\",\"name\":\"How effective is Instagram marketing?\",\"title\":\"How effective is Instagram marketing?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"According to a 2022 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.statista.com/statistics/1317463/leading-instagram-marketing-goals-worldwide/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Statista\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" survey of Instagram marketers, 37% identified increasing brand awareness and reaching new audiences as their top goal, while 35% listed advertising products and services as their primary objectives. These findings emphasize the importance of Instagram in facilitating promotional efforts for brands. It is a valuable channel for showcasing and promoting offerings to a broader audience.\",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true}],\"startOpen\":false,\"accordionDisplayStyle\":\"CLEAN\",\"noContainerLeftRightPadding\":true,\"bottomMargin\":\"SMALL\",\"topMargin\":\"SMALL\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"thumbnailImage\":{\"id\":\"1fNSgvxO3aLNItd6kaSHi4\",\"title\":\"Banner image\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/1fNSgvxO3aLNItd6kaSHi4/0cd0931f779a6edc46b1c81df6d6eeaf/Banner_image.jpeg\",\"details\":{\"size\":230429,\"image\":{\"width\":2560,\"height\":1733}},\"fileName\":\"Banner image.jpeg\",\"contentType\":\"image/jpeg\"}},\"slug\":\"/blog/instagram-marketing/\"},{\"id\":\"1bndTnissqG2O1XMdz001h\",\"title\":\"Instagram Automation Guide for Social Media Marketers\",\"category\":\"CXM\",\"authors\":[{\"contentType\":\"blogAuthorPage\",\"id\":\"52LfSuJbkFo7VYtnyzEQ94\",\"authorName\":\"Shubham Gupta\",\"metadata\":{\"contentType\":\"metadata\",\"id\":\"QqcCD8tOcK9jD5RrM8uLI\",\"seoTitle\":\"Shubham Gupta\",\"seoDescription\":\"Get the latest articles and insights from Shubham Gupta. Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Shubham Gupta\"},\"person\":{\"contentType\":\"person\",\"id\":\"2ctkjV8QZCENowsxgNyzUV\",\"entryTitle\":\"Shubham Gupta\",\"name\":\"Shubham Gupta\",\"title\":\"Guest Contributor\",\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shubham is a seasoned content writer with over half a decade of experience spanning diverse domains such as B2B, B2C, technology, lifestyle, customer experience, and more. Beyond the written word, he is passionate about diving into documentaries and discovering the city's hidden café gems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"shubham-gupta\"},\"personalization\":\"Lazy\"}],\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Instagram automation? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram automation, as the name suggests, uses software to automate activities on Instagram, without the need for manual intervention. It takes care of routine, day-to-day tasks and by doing so, saves social media marketers and managers a lot of time that they can instead spend on more strategic activities. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram automation tools can be programmed to independently manage most aspects of Instagram marketing — right from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-schedule-instagram-posts/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"scheduling Instagram posts in advance\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and responding to comments to analyzing how your content is performing on the platform. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The market is full of Instagram automation solutions that are great additions to a social media marketer's toolkit. However, most automation tools for Instagram have either one or both of the following functionalities: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Front-end interactions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This feature helps you enhance front-end interactions with your audience, such as liking posts, replying to comments and following other accounts. Essentially, this capability mimics human engagement and helps in increasing your account's visibility and interactivity without constant manual effort. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Back-end operations\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This second type of functionality streamlines back-end operations, such as scheduling content, analyzing engagement data and generating performance reports. These features can schedule posts for you in alignment with your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/content-plan/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"content plan\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", ensuring that your posts reach your audience at the right time. They can also track your engagement rates, follower growth and other \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-kpis/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media key performance indicators (KPIs)\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to make your job easier. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How does Instagram automation work? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Most good Instagram automation tools can handle both front-end and back-end operations. Think of them as personal assistants for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media marketing\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". But how exactly do Instagram automation tools work? Let's explore their functionalities in detail. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Scheduling posts:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This functionality allows you to publish posts on specific dates and times automatically. Apart from time savings, this feature helps you build a consistent posting frequency on Instagram even if your target audience is in another time zone. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"73YSXG11OKO1gLT4jI6UwG\",\"title\":\"social media posting schedule\",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" To streamline your processes, first learn how to create a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-posting-schedule/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"social media posting schedule\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\"}},\"content\":[]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automating engagement:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can use this feature to set up automatic likes, comments and follows (based on specific criteria) to maintain engagement with other handles you deem important. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gathering insights:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" No social media activity is complete without robust \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-monitoring/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media monitoring\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Use the analytics feature of your Instagram automation tool to automatically collect and analyze data on your post's performance, audience behavior and engagement trends. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimizing hashtag use:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Automatically generate and apply the most effective hashtags to your posts. This increases your content's visibility, helping it reach a wider, more relevant audience. For example, Sprinklr's \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/free-tools/instagram-hashtag-generator/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram hashtag generator\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can instantly get the perfect hashtags to enhance visibility and engagement.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Must Read:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-use-hashtags/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to find hashtags that actually work\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Direct messaging (DM) management:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Streamline your communication by automating responses to common questions in your DMs. This ensures prompt replies, which improves customer service and engagement without overwhelming your schedule. By making Instagram automation a part of your marketing strategy, you save time and enhance your ability to engage with your audience and adapt to their preferences, leading to a more successful Instagram presence. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Instagram automation \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram automation transforms how social media marketers work, offering a blend of efficiency and strategic depth that's hard to achieve manually. It's not just about saving time; it's about enhancing every aspect of your Instagram marketing strategy, from engagement to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/audience-analysis/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"audience analysis\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here's how automation can elevate your social media game: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Time efficiency\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By taking over routine tasks like posting and responding to comments, Instagram automation frees you up to focus on the bigger picture. This means more time to build sophisticated strategies, higher-quality \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-content-creation/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media content creation\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and the bandwidth to research and explore new growth opportunities. Instead of being consumed by the day-to-day operations, you're thinking creatively and strategically about the future. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Audience growth\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automation helps you maintain a consistent presence on Instagram, which is crucial for growing your follower base. By engaging with users and content automatically, you ensure your brand is always active and reaching out to potential new followers around the clock. This consistent engagement helps attract more people to your profile, expanding your reach organically. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Also Read:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-drive-organic-growth-on-social-media/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Expert tips to drive organic growth on social media\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights on audience behavior\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Building a deep understanding of your audience is the key to any successful marketing or branding initiative. Instagram automation tools analyze how your audience interacts with your content, providing insights into their preferences and behaviors. This information allows you to tailor your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-content-strategy/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media content strategy\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", creating posts that resonate more deeply with your followers and appeal to new ones. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytical insights\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Beyond understanding audience behavior, Instagram automation offers comprehensive analytics on your overall performance. These insights help you refine your marketing strategies, identifying what works and what doesn't. With data-driven guidance, you can improve engagement rates, optimize your posting schedule and make informed decisions that boost your brand's impact on Instagram. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Helpful Read:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/instagram-advertising/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"A complete guide to Instagram advertising\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Limitations of Instagram automation \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"While Instagram automation offers several, undeniable advantages, it's important to exercise caution when using it to automate your tasks. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding the constraints below can help you leverage automation wisely, ensuring it complements rather than compromises your online presence. Here are some noticeable limitations: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram's policy on bots \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram actively discourages suspicious activities, including the use of bots for garnering likes, comments and follows. Misusing automation can result in penalties, including reduced reach or even account suspension. It's crucial to use tools that comply with Instagram's guidelines to avoid negative repercussions. The screenshot below clearly describes Instagram's stance on using automation tools that rely on bots to increase your engagement and follower count. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3OXFRKNRn1TG7fwnob58Pg\",\"title\":\"Screenshot of Instagram-s policies\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3OXFRKNRn1TG7fwnob58Pg/65f14b9804610d51c5002ae10c592384/Screenshot_of_Instagram-s_policies.png\",\"details\":{\"size\":99683,\"image\":{\"width\":859,\"height\":641}},\"fileName\":\"Screenshot of Instagram-s policies.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://help.instagram.com/263751177667145\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Management challenges \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Instagram's algorithm is constantly changing, making it a moving target for automation tools. Ensuring the effectiveness of these tools requires staying updated with the latest platform changes and adjusting your strategies accordingly. Yes, constant human attention is essential to make sure that automation tools remain in sync with Instagram's evolving algorithm. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Check out some handy tips on creating content that can pass the algorithm test: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"iFrame\",\"id\":\"6pJJYweZOSzG21SfZ12u0T\",\"name\":\"How to Create Content That Beats the Social Algorithm\",\"iFrameText\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/hsal17Dchpg?si=k9aLb2kAjBI83WSC?enablejsapi=1\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Risk of reduced engagement \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Authentic interactions are the foundation of strong relationships on social media. Over-reliance on automation risks diluting the personal touch that creates genuine connections with your audience. While automation can streamline engagement, over-automation can make your brand seem distant, impersonal or worse, generic, potentially weakening the bond with your followers. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Potential for misalignment\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There's a risk that automated content may not always align with current trends or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/sentiment-analysis/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"audience sentiment\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Sensitivity and context awareness are crucial, as automated posts during global or local crises can appear tone-deaf or insensitive. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Must Read:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-crisis-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social Media Crisis Management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4 activities most suitable for Instagram automation \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In the evolving landscape of Instagram marketing, automation can get you closer to your marketing and brand outreach goals. However, not all activities are ideal for automation. Identifying tasks that can benefit from this technology without compromising the authenticity of your brand is key. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here are some activities you can automate on Instagram: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"User interactions \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automating likes, comments and follows on relevant posts can help maintain a level of engagement with your audience and within your niche. However, it's crucial to keep these interactions genuine and relevant to avoid appearing spammy. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hashtag use \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hashtags significantly extend the reach of your posts. Using automation to research and apply the most effective hashtags can increase the visibility of your posts, ensuring they’re seen by a wider audience. Automated tools can analyze trending and niche-specific hashtags, ensuring your content is easily discoverable by interested users. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Content scheduling \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Planning and scheduling posts in advance help maintain a consistent online presence. Automation tools allow you to upload and schedule content for peak times, ensuring your posts achieve maximum engagement. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Did you know? \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can auto-schedule your posts to publish at the best time possible with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and maximize your content's reach and engagement.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"2UuOw3UmFJcy8UlZqomXdK\",\"title\":\"With Sprinklr-s Social Media Publisher and Scheduler, you can schedule and publish social posts in seconds\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2UuOw3UmFJcy8UlZqomXdK/d81df3dad7f4ff760bd23d66b94917ca/With_Sprinklr-s_Social_Media_Publisher_and_Scheduler__you_can_schedule_and_publish_social_posts_in_seconds.png\",\"details\":{\"size\":646968,\"image\":{\"width\":1600,\"height\":929}},\"fileName\":\"With Sprinklr-s Social Media Publisher and Scheduler, you can schedule and publish social posts in seconds.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics and insights \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Keeping track of engagement, growth metrics and performance insights is essential. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-analytics/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social media analytics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and automated analytics tools provide valuable data, helping you understand your audience better and refine your strategy for improved results. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Focusing on these activities allows you to use Instagram automation as a powerful ally. It frees up time for creative thinking and strategy development, all while ensuring your brand remains active and engaged on the platform. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Also Read:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-automation/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Social Media Automation: How to Get It Right?\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Top 7 Instagram automation tools that save time and resources \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhancing your Instagram strategy with the right automation tools can be a turning point for you as a social media marketer. Here are some popular Instagram automation tools for you to explore. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here are some popular Instagram automation tools for you to explore: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"tableOfContentHeadings\",\"id\":\"q6v2lsn9Ra5RrGoRieVOO\",\"title\":\"Here are some popular Instagram automation tools for you to explore: \",\"headings\":[{\"contentType\":\"headingText\",\"id\":\"5WLVviIVtYHZaOQ6zN2dNU\",\"name\":\"Sprinklr Social\",\"title\":\"Sprinklr Social\",\"displayText\":\"Sprinklr Social\"},{\"contentType\":\"headingText\",\"id\":\"7leyEfujLWhoadVWcDOQuN\",\"name\":\"Sprout Social\",\"title\":\"Sprout Social\",\"displayText\":\"Sprout Social\"},{\"contentType\":\"headingText\",\"id\":\"17fblxDnxBITRcvSsIQbqG\",\"name\":\"SocialPilot\",\"title\":\"SocialPilot\",\"displayText\":\"SocialPilot\"},{\"contentType\":\"headingText\",\"id\":\"7aqEgIq30gJHib7rrSfzSd\",\"name\":\"Kicksta\",\"title\":\"Kicksta\",\"displayText\":\"Kicksta\"},{\"contentType\":\"headingText\",\"id\":\"7ucsL7msoAuWtegjfn0nfO\",\"name\":\"Nitreo\",\"title\":\"Nitreo\",\"displayText\":\"Nitreo\"},{\"contentType\":\"headingText\",\"id\":\"76TdhBFItIDwOK6skMlqwh\",\"name\":\"Tailwind\",\"title\":\"Tailwind\",\"displayText\":\"Tailwind\"},{\"contentType\":\"headingText\",\"id\":\"665sepnXTUXyyDwrSP8UYu\",\"name\":\"NapoleonCat\",\"title\":\"NapoleonCat\",\"displayText\":\"NapoleonCat\"}],\"hasSingleColumn\":true,\"hasNumberedList\":false}},\"content\":[]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"1YWgovqS3kyN2NZ7s6dB1z\",\"title\":\"Sprinklr-s Engagement Dashboards consolidate all your social media posts in one centralized location for easier management\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/1YWgovqS3kyN2NZ7s6dB1z/58b07c709e9d01129bca41e12279afc6/Sprinklr-s_Engagement_Dashboards_consolidate_all_your_social_media_posts_in_one_centralized_location_for_easier_management.png\",\"details\":{\"size\":2873973,\"image\":{\"width\":2624,\"height\":1660}},\"fileName\":\"Sprinklr-s Engagement Dashboards consolidate all your social media posts in one centralized location for easier management.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" emerges as a top choice for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". 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This is also why Sprinklr is consistently rated as a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/analyst-reports/#:~:text=Sprinklr%20competes%20with%20a%20formidable%20and%20intensely%20customizable%20unified%20platform%E2%80%A6%20Sprinklr%20delivers%20across%20all%20social%20media%20needs%20at%20equal%20depth%3A%20listening%2C%20customer%20service%2C%20organic%20publishing%2C%20and%20advertising.\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"leader among social suites by Forrester\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social edges out the competition through the following differentiators\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customized workflows and compliance:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Sprinklr lets you use tailored workflows for brand-consistent, compliant interactions. 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You can add multiple brands, teams and regions with ease while still ensuring a unified social media strategy. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Authentic engagement with advanced AI:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" It automates genuine interactions with best-in-class AI, fostering stronger audience relationships through active, personalized engagement. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With Sprinklr's cutting-edge automation features, you can give your Instagram activities a considerable boost and stand out from your competition. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/demo/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"REQUEST A DEMO\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"templatePostPageFaqSection\",\"id\":\"7ksYi6u4PLQnhbltHfOp7g\",\"title\":\"Frequently Asked Questions\",\"faqSection\":{\"contentType\":\"templateAccordion\",\"id\":\"6LJPIWWDoQiF1JWq8UCum5\",\"name\":\"FAQs\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"1Aub94GgYnGl9dRHLwbtPJ\",\"name\":\"Is Instagram automation the right fit for your business? \",\"title\":\"Is Instagram automation the right fit for your business? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Yes, Instagram automation is suitable for businesses of all sizes looking to enhance their online presence, save time on routine tasks and focus on strategic growth and engagement. 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These tools go beyond basic metrics, offering AI-driven insights and actionable recommendations to elevate your content strategy.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we’ll explore Facebook Analytics, its key features and how it can enhance social media engagement. We’ll also introduce smarter alternatives tailored to meet diverse business needs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Facebook analytics and how does it help?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5yKOquzklg1rSD9ka0RuLo\",\"title\":\"What is Facebook analytics and how does it help?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"⚠️As of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.facebook.com/business/help/966883707418907\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"July 1, 2021\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", the standalone Facebook Analytics tool was discontinued. However, Insights in Meta’s Business Suite and other effective tools continue to provide businesses with valuable insights into audience interactions.\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook Analytics refers to the process of gathering and analyzing data to measure your brand’s effectiveness on the platform. This includes insights into audience demographics, content performance and overall marketing impact. It helps businesses answer critical questions like: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Who is engaging with my content? What drives conversions? How can I improve my strategy? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these tools, you can track key metrics such as session duration, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-conversion/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media conversions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/calculate-customer-retention-rate/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"customer retention rates\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", offering a deeper understanding of customer behavior and journeys.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook analytics tools are invaluable for:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"👍Tracking \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-engagement/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"social media engagement\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\": \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Gain a clear picture of what resonates with your audience by monitoring likes, comments, shares and post reach. This data helps identify high-performing content types and optimize future strategies.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"🗾\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-journey-mapping/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer journey mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\":\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Understand how users transition through the marketing funnel — from awareness to purchase. Identify the most impactful touchpoints to enhance the user experience and maximize conversions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🧓Uncovering audience insights:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Segment your audience by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-demographics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media demographics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", interests and behavior patterns. These insights enable businesses to craft tailored strategies that resonate with the most engaged groups. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For enterprises, these insights are a goldmine of actionable data that can transform \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-customer-engagement/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media customer engagement\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" strategies. Businesses can use them to:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"✔️ Create more relevant and personalized content that matches user preferences, driving deeper engagement and loyalty\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"✔️ Fine-tune \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/advertising-campaigns/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ad campaigns\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to achieve higher conversion rates by targeting the right audience segments with precision\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"✔️ Spot emerging trends in user behavior to engage the audience with timely and relevant \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-messaging/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"3sRi7iCGT2w2K6QezWNtnC\",\"title\":\"Are you struggling to boost engagement and make the most of your social media data? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Are you struggling to boost engagement and make the most of your social media data? \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Interpreting vast amounts of data and identifying actionable insights can be challenging. Instead, implement \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social listening\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to monitor online conversations and discussions about your brand and extract valuable insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Start by defining your target audience. This is where \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr's Social Listening Tool\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can help you:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💬Monitor 30+ social and digital channels in real time to capture unstructured data\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🤖Get AI insights into sentiment, emotions and text classification\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"📊Explore petabytes of data with enterprise-grade speed and precision\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"6uaOwJhN3UNg5l9mxBrKG5\",\"title\":\"Sprinklr’s social listening tool solves engagement challenges and improves results across all channels. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6uaOwJhN3UNg5l9mxBrKG5/9e3ddce0624d5fac95ae29a8ee257807/image001.png\",\"details\":{\"size\":538882,\"image\":{\"width\":1344,\"height\":861}},\"fileName\":\"image001.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Supercharge your social listening with AI. ⬇️ \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"51gUv3nunEWe7oBQ2xeJme\",\"name\":\"REQUEST A DEMO NOW\",\"type\":\"BUTTON\",\"eventName\":\"REQUEST A DEMO NOW\",\"variant\":\"primary\",\"text\":\"REQUEST A DEMO NOW\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"/demo-research/\",\"external\":false,\"alignment\":\"CENTER\",\"topMargin\":\"SMALL\",\"bottomMargin\":\"SMALL\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook Analytics vs Facebook Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before diving into Facebook’s tools, it’s important to clarify the distinction between analytics and insights.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Social media analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" involves organizing and analyzing data to uncover patterns, trends and actionable information.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-media-insights/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Social media insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are the conclusions or \\\"aha moments\\\" derived from analyzing this data — valuable intelligence that informs decisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When we talk about Facebook Analytics today, it’s an overarching term for the metrics and data that showcase your brand’s performance on the platform. This should not be confused with Facebook's standalone Analytics tool, which was discontinued in 2021.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Now, businesses can rely on tools like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/business/tools/meta-business-suite\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meta Business Suite\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Insights or third-party \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-analytics-tools/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media analytics tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to gather and analyze Facebook data. Meta Business Suite Insights offers a range of features to track metrics like Page analytics, ad spend and engagement for organic content. It also integrates with your Facebook professional dashboard for quick access to performance data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"Here’s how they differ:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/business/help/700570830721044?id=765488040896522\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Facebook Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\" (available in Meta Business Suite):\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Provides a snapshot of your Page performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Tracks metrics like likes, followers, post reach and engagement\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Ideal for monitoring surface-level activity and optimizing individual posts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"2trjptDh0t9W4QcOp0TMFG\",\"title\":\"Facebook Insights under the Meta Business Suite.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2trjptDh0t9W4QcOp0TMFG/82ba74c35996fc25cd95c6800b7f18a7/image002.png\",\"details\":{\"size\":450563,\"image\":{\"width\":1216,\"height\":796}},\"fileName\":\"image002.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://engaiodigital.com/facebook-insights/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Advanced Facebook Analytics (via third-party tools):\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Delivers a comprehensive view of audience behavior\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Helps enterprises measure ad campaign effectiveness and align Facebook’s performance with broader business goals\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Includes cross-channel marketing analytics, customer journey mapping and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-roi/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media ROI\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"25JOBVOMGtPDU8a4xuCBf1\",\"title\":\"Did you know? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🤔 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Did you know?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses leveraging Sprinklr Social have unlocked a staggering \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/sprinklr-social-roi-estimator/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"327%\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" ROI — a recent study by Forrester Consulting Total Economic Impact™. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With Sprinklr’s Social ROI Estimator, you can uncover your potential savings in just two minutes. It’s more than a tool — it’s your cheat code for spotting cost-cutting opportunities, boosting analytics productivity and fine-tuning content strategies. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Curious to see what you’re leaving on the table? Give it a whirl \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://tei.forrester.com/go/sprinklr/social/index.html?__hstc=56737269.0456256ed0048613121006aa05f0ad6b.1721831818782.1733223881749.1733232263795.166\u0026__hssc=56737269.4.1733232263795\u0026__hsfp=2947431505\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"here\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" — your next social win might just be a click away!\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"Why does this matter?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For large businesses managing multi-channel campaigns, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-analytics-tools/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"enterprise social media analytics tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" offer the depth required to:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"➡️ Understand audience demographics and engagement trends\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"➡️ Fine-tune strategies for higher ad conversions and smarter spending\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"➡️ Map the entire \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-journey/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"customer journey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to make data-driven decisions at scale\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Facebook Insights is great for small-scale content management, enterprises need advanced tools to uncover \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-trends/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media trends\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", prove ROI and drive strategic growth.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"📑 Further read: \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/facebook-advertising/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"What is Facebook advertising and how to do it?\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Breakdown of the analytics tools offered by Meta\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meta provides a suite of powerful analytics tools to help businesses track performance, understand audience behavior and optimize marketing efforts. From managing Pages and Groups to running ad campaigns and tracking website conversions, these tools offer a range of insights tailored to different needs. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Below is a breakdown of the key analytics tools, their features and best practices for leveraging them effectively:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Meta Business Suite\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/business/tools/meta-business-suite?content_id=pyVTD30IILvh6WO\u0026ref=sem_smb\u0026utm_term=meta%20business%20suite\u0026gclid=Cj0KCQjwo8S3BhDeARIsAFRmkOP4rHJg88M5CdqahCHnPeMlKBd2dc1HbXY2EpfC2uA-nNu1vhFBLSYaAub2EALw_wcB\u0026gad_source=1\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meta Business Suite\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a unified platform for managing Facebook, Messenger and Instagram accounts. It combines features like insights, messaging, ad management and content scheduling in one place. It also provides insights into your audience, post’s performance and ad campaigns across both platforms. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"6LffnI2TSKceafxy0HEaCo\",\"title\":\"The interface of Meta Business Suite.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6LffnI2TSKceafxy0HEaCo/f2d5d239e0bb6f00f300f04c8b8376df/image003.png\",\"details\":{\"size\":246540,\"image\":{\"width\":1430,\"height\":869}},\"fileName\":\"image003.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use content scheduling to maintain a consistent \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-posting-schedule/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media posting schedule\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Monitor the Insights dashboard regularly to track audience behavior and optimize content.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Analyze post-performance metrics to create content that resonates with your audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Meta Ads Manager\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/business/m/ads-manager?content_id=Q4fzhXrAfv8acZw\u0026ref=sem_smb\u0026utm_term=meta%20ads%20manager\u0026gclid=Cj0KCQjwo8S3BhDeARIsAFRmkON3HkfbKzw1EvWcrbLE7J4lK00NdWAevcpfvei0l-Pm1UNt4r_qb5YaAqicEALw_wcB\u0026gad_source=1\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meta Ads Manager\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a comprehensive tool for creating, managing and analyzing Facebook and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/instagram-advertising/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Instagram ad\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" campaigns. It allows you to build ad campaigns, set \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-budget/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media budgets\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", choose audience segments and track campaign performance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"6tre1Xye42is8i8STiPtMd\",\"title\":\"Meta Ads Manager page.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6tre1Xye42is8i8STiPtMd/fb2e1e523f4d43c0ebf83f547231f7b5/image004.png\",\"details\":{\"size\":421995,\"image\":{\"width\":1430,\"height\":676}},\"fileName\":\"image004.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/a-b-testing-social-media/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A/B testing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to improve ROI. For instance, test two versions of a product ad to see which generates higher sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Focus on \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/help/articles/create-custom-audience/how-to-create-facebook-custom-audiences/641b1233a1367f1be7db8364\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"creating custom audiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" based on user interactions with your Page or website to improve targeting precision.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Keep an eye on the cost per result to optimize your ad spend efficiently.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"4oLW0ZTPfaIazGq4eqBOtk\",\"title\":\"❓ How to optimize your ads? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"❓ How to \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/ad-campaign-optimization/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"optimize your ads\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"? \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Test various ad versions to find the most effective ones. Create personalized ads for different audience groups using dynamic image and video ad templates. But how do you get started?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Try \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/social-advertising/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr's Social Advertising Platform\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". It offers features such as:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"✍🏻Numerous templates for creating ads from scratch\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"📂\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/digital-asset-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital asset management\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to streamline your asset library\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🤝Built-in collaboration to ensure your teams are in sync\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4BjCFWrJLdLB2mQICPxw9v\",\"title\":\"Sprinklr’s Ads Manager dashboard helps create and optimize ads. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4BjCFWrJLdLB2mQICPxw9v/85156277e3db03c0fcafca0c4dea1367/image005.png\",\"details\":{\"size\":548905,\"image\":{\"width\":1396,\"height\":779}},\"fileName\":\"image005.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ace your ad creation with Sprinklr’s social advertising platform! Request your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/demo-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"demo\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" today!\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Facebook Page Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/help/268680253165747\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook Page Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides a detailed view of your Page’s performance. It tracks \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-metrics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media metrics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" like post reach, engagement and follower demographics, offering valuable information about audience preferences and content effectiveness.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"2R9iMbpzdwgLv0xRhZnkPR\",\"title\":\"Overview page of Facebook Page Insights.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2R9iMbpzdwgLv0xRhZnkPR/54c0bc2b9aa1c02f14cb93465564b106/image006.png\",\"details\":{\"size\":567806,\"image\":{\"width\":1083,\"height\":903}},\"fileName\":\"image006.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://dashthis.com/blog/understanding-facebook-page-views/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Regularly review engagement metrics to identify what types of posts perform well. For example, if posts about industry trends receive higher engagement, focus more on similar content.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Analyze audience insights to tailor your messaging to the demographics interacting with your Page. For example, if most of your followers are 25-34 years old and based in urban areas, you can craft content that resonates with their interests. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use the “Boost post” feature when you see organic reach increasing for certain posts to maximize engagement.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"Interesting Read: \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-marketing-effectiveness/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"How to Determine Social Media Marketing Effectiveness\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Facebook Group Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/help/312362745877176\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook Group Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides data on member engagement and activity within Facebook Groups. It helps admins understand member behavior, track group growth and identify the most engaging posts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"126rdf6yyKBcnRZvE6JuLD\",\"title\":\"Example of Facebook Group Insights.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/126rdf6yyKBcnRZvE6JuLD/e36ed624d391258d921e04df652134f9/image007.png\",\"details\":{\"size\":229607,\"image\":{\"width\":1171,\"height\":917}},\"fileName\":\"image007.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.shoutmeloud.com/how-to-grow-facebook-group.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use data to identify popular topics and foster more discussions around them. For instance, if posts about industry events perform well, encourage members to share experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Track active members and find ways to reward or spotlight them, such as using the Top Contributor feature.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Post when your active member count is highest to increase reach and engagement.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Meta Pixel\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/help/articles/meta-pixel/meta-pixels/6405edcc7a695d65a1606b6d\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meta Pixel\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a code snippet that businesses can embed on their websites to monitor user behavior, measure conversions and retarget audiences effectively. It tracks actions like page views, add-to-cart events and purchases, providing valuable data for campaign optimization.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"3F4aVpWG7qu4DqlY4fCk9A\",\"title\":\"Setting up of Meta Pixel.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3F4aVpWG7qu4DqlY4fCk9A/07d08193c601d0f99b11d17b34556c91/image008.png\",\"details\":{\"size\":202166,\"image\":{\"width\":724,\"height\":789}},\"fileName\":\"image008.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.analyticsmania.com/post/facebook-pixel-with-google-tag-manager/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Install Meta Pixel on key website pages, such as checkout and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-lead-generation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media lead generation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" pages, to track valuable actions like purchases and form submissions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use the retargeting ads to engage visitors who have already interacted with your site but didn’t convert.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Create \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/social-media-glossary/lookalike-audience/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"lookalike audiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" based on Pixel data to reach new customers. For example, if your Pixel data shows a trend of purchases from a specific demographic, target similar groups with personalized ads.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Creator Studio\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/formedia/tools/creator-studio-insights\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creator Studio\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is designed specifically for content creators and businesses focused on video and post engagement. It offers robust analytics for video content, including watch time, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-retention/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"customer retention\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and distribution insights on Facebook and Instagram. It also facilitates cross-posting across Pages and provides monetization options.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"6nUTpxn5dLjeMmWXMOIXDF\",\"title\":\"Title: Inserting image... - Description: Facebook Creator Studio.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6nUTpxn5dLjeMmWXMOIXDF/0f836ee8a4d8722ffef6ae68d314c93b/image009.png\",\"details\":{\"size\":90187,\"image\":{\"width\":424,\"height\":313}},\"fileName\":\"image009.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.k6agency.com/facebook-creator-studio/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use insights on audience retention and watch time to improve future videos. For example, if viewers drop off early, you might need to make your introductions more engaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Plan and schedule video posts to ensure consistent audience engagement.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Explore options like in-stream ads and fan subscriptions to generate revenue from content.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Audience Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://en-gb.facebook.com/business/insights/tools/audience-insights\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Audience Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tool is integrated into the Meta Business Suite and provides a deeper understanding of your potential audience. It allows businesses to explore demographic data, interests and behaviors of their audience. This data can be instrumental in tailoring \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-content-strategy/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media content strategies\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and ad campaigns.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"37TVouhWH8yRqCQHRdEZzY\",\"title\":\"Facebook Audience Insights page.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/37TVouhWH8yRqCQHRdEZzY/ef7eec938a51d47dcf9729148a099661/image010.png\",\"details\":{\"size\":313166,\"image\":{\"width\":1248,\"height\":1004}},\"fileName\":\"image010.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://interestexplorer.io/facebook-audience-insights-guide/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Best practices:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use the data to create hyper-targeted campaigns. For example, if your audience shows a high interest in tech products, focus campaigns around that niche.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Use location insights to plan region-specific campaigns or content.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"· Combine Audience Insights with Meta Ads Manager to create precision-targeted ad campaigns.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to check Facebook Insights for your page or business?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tracking insights regularly is key to optimizing your Facebook Page or business performance. Note that Facebook Insights is only available for business Pages, so ensure you have a business Page set up before proceeding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here's a quick step-by-step guide to accessing and navigating Facebook Insights:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"1. Log in to your Facebook account: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"If you're not already logged in, go to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"www.facebook.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enter your login information and then navigate to your business page from the menu or search bar.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2. Access the Insights section: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"In the left-hand navigation menu, click on the “Insights” section. If you're using the Meta Business Suite, you can find Insights under the “Professional Dashboard”.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"4TQmirGcIxyl1lig2ENvZ\",\"title\":\"The left panel of the Facebook Business Page with the Insights option. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4TQmirGcIxyl1lig2ENvZ/1839f530edc162d9e0550c32d27a003b/image012.png\",\"details\":{\"size\":44362,\"image\":{\"width\":539,\"height\":664}},\"fileName\":\"image012.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3. Navigate through the dashboard:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" The Overview tab provides a snapshot of your key metrics, such as reach, engagement and follower growth, for the selected timeframe.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"3sETMe0txMhGOYRbC2358j\",\"title\":\"The Insights dashboard offers details on engagement for the last 7, 14, 28 or 90 days. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3sETMe0txMhGOYRbC2358j/c0621422d306210af0975b060ee69273/image013.png\",\"details\":{\"size\":52108,\"image\":{\"width\":1002,\"height\":621}},\"fileName\":\"image013.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.facebook.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💡Pro Tip:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" For larger enterprises managing multiple Pages or running cross-platform campaigns, consider using Meta Business Suite's integration features to monitor metrics across Facebook and Instagram simultaneously. This unified view can streamline performance analysis and help teams align strategies effectively.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Best practices for interpreting data from Facebook analytics tool\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To make informed decisions and maximize the value of Facebook's analytics tools, interpret your data in the context of your business goals. Here are three essential tips:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💰Align trends with business goals:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Always evaluate data trends with your strategic \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-goals/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media goals\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in mind. For example, if your aim is to increase \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/lead-generation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"lead generation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", prioritize metrics like conversion rates, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/social-media-glossary/click-through-rate/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"click-through rates (CTR)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and audience engagement across campaigns.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"📈Look for consistent patterns: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Focus on long-term data trends rather than reacting to short-term fluctuations. Persistent patterns provide actionable insights, such as identifying which content consistently drives \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"customer engagement\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or leads to higher sales funnel conversions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💹Benchmark against goals:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Compare your current performance against predefined \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-kpis/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media KPIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", past trends and industry benchmarks. For example, a 3% CTR might be excellent in one industry but underperforming in another. Use these comparisons to adjust tactics and measure ROI effectively.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Important metrics to track in Facebook analytics tools\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To evaluate your Facebook Page’s performance and make data-driven decisions, tracking the right metrics is essential. Here are ten crucial metrics to monitor:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Engagement rate: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"This measures the percentage of people who interacted with your content (likes, comments, shares) relative to those who saw it. A high engagement rate suggests that your content resonates with your audience and drives them to take action.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reach:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" This metric indicates the total number of unique users who saw your post or ad. It reveals your content’s distribution effectiveness and potential audience size.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Impressions:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" This tracks the total number of times your content was displayed to users, including multiple views by the same person. It helps assess visibility and repeated exposure, valuable for brand recall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Click-through rate (CTR):\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" This is the percentage of users who clicked on your post or ad after viewing it. A high CTR signifies that your content or ad is compelling and relevant to your audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Conversion rate: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"This measures the percentage of users who completed a desired action (e.g., a purchase or sign-up) after engaging with your content or ad. It’s a direct indicator of campaign effectiveness in driving business outcomes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/social-media-glossary/cost-per-click/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cost per click (CPC)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\": \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"This metric is the average amount spent for each click on your ad. It helps assess the efficiency of your ad spend and optimize for better ROI.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cost per conversion: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"This tracks the cost of acquiring a customer who completes a specific action (like a purchase). It helps evaluate the cost efficiency of your ad campaigns.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Page likes: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"This counts the number of new likes your page receives. An increase in Page likes indicates a growing interest in your brand or content.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Post reach:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" This measures the number of unique users who saw your post. It’s useful for understanding how well your content is spreading and its potential audience size.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"10. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Video views:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" This tracks the number of times your video content has been viewed. High video views indicate that your video content is engaging and attracting attention from your audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"🔖Suggested Read: \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-value/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"How to Determine Social Media Value: Tips, Metrics and More\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facebook Insights alternative\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Facebook’s native analytics tools provide valuable data on audience engagement and content performance, they can fall short when it comes to extracting deeper, actionable insights. For enterprises seeking advanced analytics and a unified view across multiple channels, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sprinklr Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a powerful alternative. Here’s why:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"1. Unified data integration:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Sprinklr consolidates data from over 30 social and digital platforms, including Facebook, enabling a holistic analysis of your overall social media performance. This integration helps enterprises identify trends and align strategies across all channels effectively.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"7n3vG87NbmAY6eqrqHMXge\",\"title\":\"Sprinklr Social’s dashboard with insights from multiple social channels in a unified format. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7n3vG87NbmAY6eqrqHMXge/37a8bbeec01755f11ecc153b71c4ecba/MicrosoftTeams-image__51_.webp\",\"details\":{\"size\":251106,\"image\":{\"width\":2810,\"height\":1609}},\"fileName\":\"MicrosoftTeams-image__51_.webp\",\"contentType\":\"image/webp\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2. AI-driven advanced analytics and reporting: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Sprinklr’s platform utilizes cutting-edge AI models to analyze unstructured and structured data, offering actionable insights into consumer behavior, sentiment and emerging trends. These features surpass Facebook’s native capabilities, allowing businesses to tailor strategies based on real-time, nuanced data\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"2hoZeyFDr9xrprBvAaGG8d\",\"title\":\"Sprinklr’s advanced analytics and reporting tools uncover insights from online conversations. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2hoZeyFDr9xrprBvAaGG8d/7903477df844e5df8cffcac37c7c5ad2/blade-6_img-2.webp\",\"details\":{\"size\":94926,\"image\":{\"width\":1227,\"height\":849}},\"fileName\":\"blade-6_img-2.webp\",\"contentType\":\"image/webp\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3. Enhanced social listening: \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/social-listening/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sprinklr’s Social Listening platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides deeper insights into brand sentiment and emerging trends. This feature helps you monitor conversations and conduct social media sentiment analysis around your brand beyond the scope of Facebook’s native tools.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"68FX8lGsemXnYYLNWet333\",\"title\":\"Sprinklr’s social listening tool provides insights from conversations with real-time data. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/68FX8lGsemXnYYLNWet333/3a401ce71ffb43bfa7d38bc6274309a0/product_insights.webp\",\"details\":{\"size\":243036,\"image\":{\"width\":3840,\"height\":2450}},\"fileName\":\"product insights.webp\",\"contentType\":\"image/webp\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"📖 Also read: \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/facebook-social-listening/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"value\":\"The Ultimate Guide to Facebook Social Listening\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"4. Actionable insights: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"The\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sprinklr Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" solution kit provides AI-driven insights that help identify patterns and trends in your data. These actionable insights can guide your strategy and improve decision-making.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"6ant3vJ4BNOYp4faErJPCK\",\"title\":\"Sprinklr’s AI-first consumer intelligence suite offers actionable insights to empower critical business decisions.\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6ant3vJ4BNOYp4faErJPCK/29ea708c5633c62f66638e02d5120ad0/image017.png\",\"details\":{\"size\":489309,\"image\":{\"width\":1380,\"height\":881}},\"fileName\":\"image017.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"5. Custom dashboards and reports: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Unlike Facebook’s standard interface, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sprinklr Social\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows businesses to create tailored \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-dashboard/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social media dashboards\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and reports aligned with specific KPIs. This customization ensures enterprise teams can track metrics that directly support business goals without sifting through irrelevant data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"2KgXzBQ6neSkwsuh7GSI0R\",\"title\":\"Sprinklr enables you to create custom dashboards and reports. \",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2KgXzBQ6neSkwsuh7GSI0R/629daca294a7eaef6b3e02f8bb2648bc/cdm1.png\",\"details\":{\"size\":882528,\"image\":{\"width\":1710,\"height\":1090}},\"fileName\":\"cdm1.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Facebook’s analytics tools offer valuable insights, more advanced social media management platforms like Sprinklr can provide you with a deeper level of data and more comprehensive analytics capabilities. By leveraging Sprinklr’s advanced features, you can gain a more nuanced understanding of your social media performance, ultimately driving more informed and strategic decisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Final thoughts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Understanding Facebook analytics is essential for any business with a presence on the platform. It provides you with the data to make informed decisions about your content strategy, ad campaigns and overall Facebook marketing efforts. While Facebook analytics can be a good starting point, tools like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sprinklr\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" offers more powerful insights and comprehensive analytics capabilities to help you make data-driven decisions and unlock your full potential on Facebook. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Schedule your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/demo-engagement/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to explore Sprinklr capabilities!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"5rFfoanXLjNewTeFAFz9G\",\"name\":\"Frequently Asked Questions\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"6CZUFyJOrgX9HuaJbr7Hi5\",\"name\":\"How often should businesses review their Facebook analytics data to inform strategy?\",\"title\":\"How often should businesses review their Facebook analytics data to inform strategy?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses should review their Facebook analytics data regularly, with monthly deep dives for long-term strategy alignment. Enterprises often benefit from setting up daily or weekly alerts for significant changes in metrics to respond proactively.\",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"21Rtv3leewj7eT6LIEFF7v\",\"name\":\"What are some common pitfalls to avoid when interpreting Facebook analytics data?\",\"title\":\"What are some common pitfalls to avoid when interpreting Facebook analytics data?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Common pitfalls include:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Confusing correlation with causation:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" For example, increased engagement doesn’t always directly lead to higher sales.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Focusing solely on vanity metrics:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Metrics like “likes” may not correlate with meaningful business outcomes.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Generalizing data:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" A campaign successful for one demographic may not work for another. Customize strategies based on your audience.\",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"3ZOPMiKJsVDu1tJe4rmL4X\",\"name\":\"How can businesses effectively combine Facebook analytics with data from other social media platforms for a comprehensive view?\",\"title\":\"How can businesses effectively combine Facebook analytics with data from other social media platforms for a comprehensive view?\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses can leverage \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-management-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social media management tools\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to integrate data from multiple platforms, providing a unified view. 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