Digital.gov — Guidance on building better digital services in government

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usa-banner__button" aria-expanded="false" aria-controls="gov-banner-default-default" > <span class="usa-banner__button-text">Here’s how you know</span> </button> </div> </header> <div class="usa-banner__content usa-accordion__content" id="gov-banner-default-default" > <div class="grid-row grid-gap-lg"> <div class="usa-banner__guidance tablet:grid-col-6"><img class="usa-banner__icon usa-media-block__img" src="/uswds/img/icon-dot-gov.svg" role="img" alt="" aria-hidden="true" /> <div class="usa-media-block__body"> <p> <strong>Official websites use .gov</strong> <br /> A <strong>.gov</strong> website belongs to an official government organization in the United States. </p> </div> </div> <div class="usa-banner__guidance tablet:grid-col-6"><img class="usa-banner__icon usa-media-block__img" src="/uswds/img/icon-https.svg" role="img" alt="" aria-hidden="true" /> <div class="usa-media-block__body"> <p> <strong>Secure .gov websites use HTTPS</strong><br />A <strong>lock</strong> ( <span 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Share sensitive information only on official, secure websites. </p> </div> </div> </div> </div> </div> </section> <section class="dg-site-alert usa-site-alert usa-site-alert--info " aria-label="Site alert" > <div class="usa-alert"> <div class="usa-alert__body"> <h3 class="usa-alert__heading">Hurricane guidance for U.S. government websites and social media</h3> <ul class="usa-list"> <li><a href="/hurricane-helene">digital.gov/hurricane-helene</a></li> <li><a href="/hurricane-milton">digital.gov/hurricane-milton</a></li> </ul> </div> </div> </section> <script type="text/javascript"> const links = document.querySelectorAll(".dg-site-alert a"); links.forEach((link) => link.classList.add("usa-link")); </script> <div class="usa-overlay"></div> <header class="usa-header usa-header--extended" role="banner"> <div class="usa-navbar"> <div class="usa-logo" id="extended-logo"> <em class="usa-logo__text"> <a href="https://digital.gov/" title="Digital.gov Home" aria-label="Digital.gov Home" > <img 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type="submit"> <img src="/uswds/img/usa-icons-bg/search--white.svg" class="usa-search__submit-icon" alt="Search" /> </button> </div> </form> </div> </div> </nav> </header> <main role="main" id="main-content"> <section class="author-profile"> <div class="grid-container-desktop"> <header class="margin-top-5"><img class="profile" src="https://github.com/Frances-Carden.png?size=100" srcset=" https://www.github.com/Frances-Carden.png?size=200 " alt="Profile image forFrances Carden" /><div> <h1>Frances Carden</h1> <div class="bio"><p>LoC</p></div> </div> </header> </div> </section> <section id="news"> <div class="grid-container-desktop"> <div class="grid-row tablet-lg:grid-gap-4"> <section class="stream"> <h2>Latest content by Frances Carden</h2> <article class="card card-news--internal card-linked" aria-labelledby="title-crafting-quality-content-throughout-its-lifecycle" > <div class="card__content"> <h3 id="title-crafting-quality-content-throughout-its-lifecycle"> <a href="https://digital.gov/2024/11/12/crafting-quality-content-throughout-its-lifecycle/">Crafting quality content throughout its lifecycle</a> </h3><div class="summary"> <p>Learn about the life cycle of content, how content comes across to the user, and how to develop a content management strategy.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/11/12/crafting-quality-content-throughout-its-lifecycle/" title="Crafting quality content throughout its lifecycle"> <img src="https://s3.amazonaws.com/digitalgov/content-plan-flashvector-istock-getty-images-1717953227_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Nov 12, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-youve-launched-now-what-planning-for-the-future-of-your-content" > <div class="card__content"> <h3 id="title-youve-launched-now-what-planning-for-the-future-of-your-content"> <a href="https://digital.gov/2024/11/04/youve-launched-now-what-planning-for-the-future-of-your-content/">You’ve launched, now what? Planning for the future of your content</a> </h3><div class="summary"> <p>Creating quality digital content is not a one-time endeavor. Explore these approaches to managing and improving excellent digital content over time.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/11/04/youve-launched-now-what-planning-for-the-future-of-your-content/" title="You’ve launched, now what? Planning for the future of your content"> <img src="https://s3.amazonaws.com/digitalgov/jack-russell-puppy-at-laptop-eva-blanco-istock-getty-images-1217036838-crop_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Nov 04, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-tips-for-building-a-small-scrappy-digital-team" > <div class="card__content"> <h3 id="title-tips-for-building-a-small-scrappy-digital-team"> <a href="https://digital.gov/2024/11/01/tips-for-building-a-small-scrappy-digital-team/">Tips for building a small, scrappy digital team</a> </h3><div class="summary"> <p>Explore hiring strategies, how to leverage contractors, and creative approaches for building your digital team.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/11/01/tips-for-building-a-small-scrappy-digital-team/" title="Tips for building a small, scrappy digital team"> <img src="https://s3.amazonaws.com/digitalgov/small-team-of-three-puzzle-pieces-rudzhan-nagiev-istock-getty-images-1332085780_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Nov 01, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-uncovering-impactful-solutions-through-user-research" > <div class="card__content"> <h3 id="title-uncovering-impactful-solutions-through-user-research"> <a href="https://digital.gov/2024/10/04/uncovering-impactful-solutions-through-user-research/">Uncovering impactful solutions through user research</a> </h3><div class="summary"> <p>Get an overview of what user research and user testing are in a federal context. Learn what policies apply and what resources are available.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> </div> <div class="card__meta"> <div class="date">Oct 04, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-bridge-the-gap-between-policy-and-implementation-impactful-solutions-and-strategies-for-success-from-digital.govs-spring-2024-summit" > <div class="card__content"> <h3 id="title-bridge-the-gap-between-policy-and-implementation-impactful-solutions-and-strategies-for-success-from-digital.govs-spring-2024-summit"> <a href="https://digital.gov/2024/07/08/bridge-the-gap-between-policy-and-implementation-impactful-solutions-and-strategies-for-success-from-digital-gov-spring-2024-summit/">Bridge the gap between policy and implementation: Impactful solutions and strategies for success from Digital.gov’s spring 2024 summit</a> </h3><div class="summary"> <p>The summit highlighted digital transformation, emphasizing the significance of recent OMB memos for improving accessibility and customer experience.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> </div> <div class="card__meta"> <div class="date">Jul 08, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-a-five-step-plan-for-communicating-with-leadership" > <div class="card__content"> <h3 id="title-a-five-step-plan-for-communicating-with-leadership"> <a href="https://digital.gov/2024/05/20/a-five-step-plan-for-communicating-with-leadership/">A five-step plan for communicating with leadership</a> </h3><div class="summary"> <p>How to engage leadership personally, adapt communication styles, and choose appropriate timing for effective interactions and feedback.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/05/20/a-five-step-plan-for-communicating-with-leadership/" title="A five-step plan for communicating with leadership"> <img src="https://s3.amazonaws.com/digitalgov/5-step-communication-plan-makhbubakhon-ismatova-istock-getty-images-1170277152_w800.jpg" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">May 20, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-inclusivity-and-automation" > <div class="card__content"> <h3 id="title-inclusivity-and-automation"> <a href="https://digital.gov/2023/08/28/inclusivity-and-automation/">Inclusivity and automation</a> </h3><div class="summary"> <p>Bots can help us improve our inclusivity by gently nudging us to use more appropriate language, explaining why some terms are offensive, and prompting us to consider others.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/08/28/inclusivity-and-automation/" title="Inclusivity and automation"> <img src="https://s3.amazonaws.com/digitalgov/chatbot-group-comments-gmast3r-istock-getty-images-1362558433-comp_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Aug 28, 2023</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-personas-learn-how-to-discover-your-audience-understand-them-and-pivot-to-address-their-needs" > <div class="card__content"> <h3 id="title-personas-learn-how-to-discover-your-audience-understand-them-and-pivot-to-address-their-needs"> <a href="https://digital.gov/2023/05/19/personas-learn-how-to-discover-your-audience-understand-them-and-pivot-to-address-their-needs/">Personas: learn how to discover your audience, understand them, and pivot to address their needs</a> </h3><div class="summary"> <p>Advice from five federal experts on creating user personas.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/05/19/personas-learn-how-to-discover-your-audience-understand-them-and-pivot-to-address-their-needs/" title="Personas: learn how to discover your audience, understand them, and pivot to address their needs"> <img src="https://s3.amazonaws.com/digitalgov/krugli-istock-getty-images-1330040683-comp_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">May 19, 2023</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-the-art-of-storytelling-in-a-hybrid-world" > <div class="card__content"> <h3 id="title-the-art-of-storytelling-in-a-hybrid-world"> <a href="https://digital.gov/2023/04/20/the-art-of-storytelling-in-a-hybrid-world/">The art of storytelling in a hybrid world</a> </h3><div class="summary"> <p>Combined with technology and audience awareness, our increasingly digital, hybrid world can still leverage that in-person charm through the art of storytelling.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/04/20/the-art-of-storytelling-in-a-hybrid-world/" title="The art of storytelling in a hybrid world"> <img src="https://s3.amazonaws.com/digitalgov/metamorworks-istock-getty-images-plus-815451162-comp_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Apr 20, 2023</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-how-to-manage-a-federal-website" > <div class="card__content"> <h3 id="title-how-to-manage-a-federal-website"> <a href="https://digital.gov/2023/02/02/how-to-manage-a-federal-website/">How to manage a federal website</a> </h3><div class="summary"> <p>Managing government websites is a targeted exercise. Here are 5 steps to help you build and maintain a successful one.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/Frances-Carden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/frances-carden/ " title="Posts by Frances Carden" rel="author" aria-label="Read more articles by Frances Carden" >Frances Carden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/02/02/how-to-manage-a-federal-website/" title="How to manage a federal website"> <img src="https://s3.amazonaws.com/digitalgov/everythingpossible-istock-getty-images-1370929429_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Feb 02, 2023</div> </div> </article> </section> </div> <div class="dg-see-all-footer"> <footer> <a class="btn" href="/news" title=""> <span>See all News</span> <svg class="usa-icon dg-icon dg-icon--standard margin-bottom-05" aria-hidden="true" focusable="false" role="img" > <use xlink:href="/uswds/img/sprite.svg#arrow_forward" ></use> </svg> </a> <p> Have a case study to share? 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