Blog da HubSpot Brasil | Marketing, Vendas e Serviço ao Cliente

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<div class="blog-nav-primary " aria-label="Navegação no blog HubSpot"> <div class="blog-nav-primary-content cl-page-width"> <div class="blog-nav-logo-container"> <a href="/blog" aria-label="HubSpot Blog" class="blog-nav-logo ga_nav_link" data-ga_nav_type="" data-ga_nav_tree_text="HubSpot Logo"> <img class="-desktop" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo.svg" alt="" width="85" height="30"> <img class="-mobile" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg" alt="" width="30" height="32"> </a> <button id="blog-nav-menu-back-button" class="blog-nav-menu-back"> <svg class="cl-icon -left-arrow" aria-hidden="true"> <use href="#cl-icon-left" /> </svg> <span>Menu</span> </button> </div> <div class="blog-nav-inline-site-search"> <form class="blog-nav-inline-site-search-form" data-nav-search-form> <div class="blog-nav-inline-site-search-form-field"> <label 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aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="blogs-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Blogs</h3> <p>Os blogs da HubSpot são a fonte número 1 de educação e inspiração para milhões de criadores e empresários em todo o mundo!</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/blog/marketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Marketing" data-navigation-params="blognavcard-marketing"> <div class="blog-nav-card-thumbnail"> <img 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loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Vendas </h4> <p class="blog-nav-card-description -small">Estratégias para elevar seus esforços de vendas</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/blog/service" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Gestão de Clientes" data-navigation-params="blognavcard-service"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogService_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Gestão de Clientes </h4> <p class="blog-nav-card-description -small">Tudo o que você precisa para entregar um atendimento ao cliente espetacular</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <a href="https://br.hubspot.com/blog" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Veja todos os blogs"> Veja todos os blogs </a> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="newsletters-mega-menu-submenu" aria-expanded="false"> <h6>Newsletters</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="newsletters-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Newsletters</h3> <p>Os boletins informativos por e-mail da HubSpot, reunidos em um só lugar.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/assinar" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > HubSpot Brasil"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot Brasil </h4> <p class="blog-nav-card-description -small">Receba as atualizações semanais dos nossos blogs de Marketing, Vendas e Atendimento ao Cliente</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://thehustle.co/join/?utm_medium=referral&utm_source=blognavcard-newsletters-hustle" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Abordagens irreverentes e perspicazes sobre negócios e tecnologia, entregues na sua caixa de entrada (em inglês)</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="videos-mega-menu-submenu" aria-expanded="false"> <h6>Videos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="videos-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Videos</h3> <p>Navegue na nossa coleção de conteúdo em vídeo.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@TheHustleChannel" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Nossa narrativa é incomparável, em formato de vídeo. Inscreva-se para receber pequenas revelações sobre negócios e tecnologia</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@HubSpotBrasil" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot Brasil no YouTube"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot Brasil no YouTube <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">O nosso canal em Português com as principais atualizações da HubSpot</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MATGpod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Assista a dois CMOs abordando estratégias, táticas e tendências</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>A HubSpot Podcast Network é o destino para profissionais de negócios que buscam os melhores insights para o crescimento de seus negócios.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/D_hLI7EZ" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > The Hustle Daily Show" data-navigation-params="blognavcard-podcasts-thhustledailyshow"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustleDaily.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle Daily Show </h4> <p class="blog-nav-card-description -small">Uma dose diária de notícias irreverentes, excêntricas e informativas sobre negócios e tecnologia</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5Mfokbsx" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Marketing Against the Grain" data-navigation-params="blognavcard-podcasts-marketingagainstthegrain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">O CMO da HubSpot, Kipp Bodnar, e o CMO da Zapier, Kieran Flanagan, compartilham o que está acontecendo agora no marketing</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://www.hubspot.com/podcastnetwork" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Veja todos os podcasts"> Veja todos os podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Recursos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Recursos</h3> <p>Expanda seu conhecimento e assuma o controle de sua carreira com nossos guias, lições e ferramentas detalhadas.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/business-templates" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Recursos > Business Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Business Templates </h4> <p class="blog-nav-card-description -small">Documentos e planilhas interativas para personalizar de acordo com as necessidades do seu negócio</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card 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data-ga_nav_tree_text="Recursos > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Conteúdo multiuso agrupado em um download para informar e capacitar você e sua equipe</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Recursos > Tools"> <div class="blog-nav-card-thumbnail"> <img 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alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Gerador de assinatura de e-mail </h4> <p class="blog-nav-card-description -small">O gerador de assinatura de e-mail da HubSpot cria assinaturas incríveis e personalizáveis instantaneamente.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://br.hubspot.com/make-my-persona" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Recursos > Faça Minha Persona"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5BTools%5Dmake-my-persona.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Faça Minha Persona 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