CINXE.COM
Cheerios - Wikipedia
<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-sticky-header-enabled vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Cheerios - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-sticky-header-enabled vector-toc-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"edf65304-a532-46b7-a55d-0a3ba624acf1","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Cheerios","wgTitle":"Cheerios","wgCurRevisionId":1281874240,"wgRevisionId":1281874240,"wgArticleId":889238,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["All articles with dead YouTube links","Articles with dead YouTube links from February 2022","All articles with bare URLs for citations","Articles with bare URLs for citations from August 2024","Articles with PDF format bare URLs for citations","Articles with short description","Short description is different from Wikidata","Use mdy dates from January 2014","Articles needing additional references from August 2021","All articles needing additional references","All articles lacking reliable references","Articles lacking reliable references from December 2023","All articles with unsourced statements","Articles with unsourced statements from April 2020","Commons category link from Wikidata","General Mills brands","General Mills cereals","Nestlé cereals","Products introduced in 1941"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Cheerios","wgRelevantArticleId":889238,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":20000,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q2425291","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGELevelingUpEnabledForUser":false}; RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","site","mediawiki.page.ready","jquery.makeCollapsible","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ReferenceTooltips","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.21"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/1200px-Cheerios_with_Happy_Heart_Shapes.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="864"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/800px-Cheerios_with_Happy_Heart_Shapes.jpg"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="576"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/640px-Cheerios_with_Happy_Heart_Shapes.jpg"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="461"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Cheerios - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Cheerios"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Cheerios&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Cheerios"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Cheerios rootpage-Cheerios skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" title="Main menu" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li><li id="n-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages"><span>Special pages</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Cheerios" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Cheerios" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Cheerios" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Cheerios" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"><!-- CentralNotice --></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>History</span> </div> </a> <ul id="toc-History-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ingredients" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Ingredients"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Ingredients</span> </div> </a> <ul id="toc-Ingredients-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Advertising" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Advertising"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Advertising</span> </div> </a> <button aria-controls="toc-Advertising-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Advertising subsection</span> </button> <ul id="toc-Advertising-sublist" class="vector-toc-list"> <li id="toc-Cheeri_O'Leary" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Cheeri_O'Leary"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Cheeri O'Leary</span> </div> </a> <ul id="toc-Cheeri_O'Leary-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Joe" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Joe"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Joe</span> </div> </a> <ul id="toc-Joe-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-The_Cheerios_Kid" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#The_Cheerios_Kid"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>The Cheerios Kid</span> </div> </a> <ul id="toc-The_Cheerios_Kid-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Peanuts" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Peanuts"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.4</span> <span><i>Peanuts</i></span> </div> </a> <ul id="toc-Peanuts-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Spoonfuls_of_Stories" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Spoonfuls_of_Stories"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>Spoonfuls of Stories</span> </div> </a> <ul id="toc-Spoonfuls_of_Stories-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Shawn_Johnson" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Shawn_Johnson"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.6</span> <span>Shawn Johnson</span> </div> </a> <ul id="toc-Shawn_Johnson-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Just_Checking" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Just_Checking"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.7</span> <span>Just Checking</span> </div> </a> <ul id="toc-Just_Checking-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Vortexx" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Vortexx"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.8</span> <span>Vortexx</span> </div> </a> <ul id="toc-Vortexx-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Good_Goes_Around" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Good_Goes_Around"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.9</span> <span>Good Goes Around</span> </div> </a> <ul id="toc-Good_Goes_Around-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Murray_the_Brave" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Murray_the_Brave"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.10</span> <span>Murray the Brave</span> </div> </a> <ul id="toc-Murray_the_Brave-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Return_of_"Cheerioats"_for_80th_Anniversary" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Return_of_"Cheerioats"_for_80th_Anniversary"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.11</span> <span>Return of "Cheerioats" for 80th Anniversary</span> </div> </a> <ul id="toc-Return_of_"Cheerioats"_for_80th_Anniversary-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Products</span> </div> </a> <button aria-controls="toc-Products-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Products subsection</span> </button> <ul id="toc-Products-sublist" class="vector-toc-list"> <li id="toc-Discontinued_products" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Discontinued_products"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Discontinued products</span> </div> </a> <ul id="toc-Discontinued_products-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-2009_FDA_demand" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#2009_FDA_demand"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>2009 FDA demand</span> </div> </a> <ul id="toc-2009_FDA_demand-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Cheerios</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 9 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-9" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">9 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Cheerios" title="Cheerios – Danish" lang="da" hreflang="da" data-title="Cheerios" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Cheerios" title="Cheerios – German" lang="de" hreflang="de" data-title="Cheerios" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Cheerios" title="Cheerios – French" lang="fr" hreflang="fr" data-title="Cheerios" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Cheerios" title="Cheerios – Italian" lang="it" hreflang="it" data-title="Cheerios" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Cheerios" title="Cheerios – Polish" lang="pl" hreflang="pl" data-title="Cheerios" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Cheerios" title="Cheerios – Simple English" lang="en-simple" hreflang="en-simple" data-title="Cheerios" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%C4%8Cerios" title="Čerios – Serbian" lang="sr" hreflang="sr" data-title="Čerios" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Cheerios" title="Cheerios – Swedish" lang="sv" hreflang="sv" data-title="Cheerios" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Cheeros" title="Cheeros – Turkish" lang="tr" hreflang="tr" data-title="Cheeros" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q2425291#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Cheerios" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Cheerios" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Cheerios"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Cheerios&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Cheerios&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Cheerios"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Cheerios&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Cheerios&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Cheerios" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Cheerios" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Cheerios&oldid=1281874240" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Cheerios&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Cheerios&id=1281874240&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FCheerios"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FCheerios"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Cheerios&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Cheerios&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Cheerios" hreflang="en"><span>Wikimedia Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q2425291" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Breakfast cereal made by General Mills</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Cheerio_(disambiguation)" class="mw-redirect mw-disambig" title="Cheerio (disambiguation)">Cheerio</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Cheerios" title="Special:EditPage/Cheerios">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Cheerios%22">"Cheerios"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Cheerios%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Cheerios%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Cheerios%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Cheerios%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Cheerios%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">August 2021</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Cheerios</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="ib-brand-logo" typeof="mw:File"><a href="/wiki/File:Cheerios_brand_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/07/Cheerios_brand_logo.svg/200px-Cheerios_brand_logo.svg.png" decoding="async" width="200" height="55" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/07/Cheerios_brand_logo.svg/300px-Cheerios_brand_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/07/Cheerios_brand_logo.svg/400px-Cheerios_brand_logo.svg.png 2x" data-file-width="512" data-file-height="141" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Cheerios_with_Happy_Heart_Shapes.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/200px-Cheerios_with_Happy_Heart_Shapes.jpg" decoding="async" width="200" height="144" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/300px-Cheerios_with_Happy_Heart_Shapes.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cheerios_with_Happy_Heart_Shapes.jpg/400px-Cheerios_with_Happy_Heart_Shapes.jpg 2x" data-file-width="3780" data-file-height="2721" /></a></span><div class="infobox-caption">A bowl of Cheerios cereal (Limited edition "With Happy Heart Shapes", <abbr title="circa">c.</abbr><span style="white-space:nowrap;"> 2022</span>)</div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Breakfast_cereal" title="Breakfast cereal">Breakfast cereal</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/General_Mills" title="General Mills">General Mills</a></td></tr><tr><th scope="row" class="infobox-label">Produced by</th><td class="infobox-data"><a href="/wiki/General_Mills" title="General Mills">General Mills</a> (US/Canada)<br /><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> (Europe)<br /><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a> (Australia/New Zealand)</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">May 1, 1941<span class="noprint">; 83 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1941-05-01</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Tagline</th><td class="infobox-data">Good Goes Around</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.cheerios.com/">cheerios.com</a></span></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><table class="infobox nowrap"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Cheerios</caption><tbody><tr><th colspan="2" class="infobox-header">Nutritional value per 1 cup (28 g)</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">100 kcal (420 kJ)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">20</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sugar" title="Sugar">Sugars</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">1</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Dietary_fiber" title="Dietary fiber">Dietary fiber</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">3</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">2</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Saturated_fat" title="Saturated fat">Saturated</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0.5</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Trans_fat" title="Trans fat">Trans</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">3</div></td></tr> <tr><td colspan="2"> <table class="mw-collapsible mw-collapsed" style="; ; width:100%;"> <tbody><tr> <th colspan="2" style="line-height:normal; padding:0.2em; ;"><div style="text-align: center; padding: 0 0.4em; margin: 0 3.3em">Vitamins and minerals</div></th> </tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Vitamin" title="Vitamin">Vitamins</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Vitamin_A" title="Vitamin A">Vitamin A equiv.</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">1%</div> 10 μg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Vitamin_C" title="Vitamin C">Vitamin C</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">11%</div> 10 mg</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Mineral_(nutrient)" title="Mineral (nutrient)">Minerals</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Calcium_in_biology#Humans" title="Calcium in biology">Calcium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">1%</div> 10 mg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Human_iron_metabolism" title="Human iron metabolism">Iron</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">250%</div> 45 mg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Potassium_in_biology" title="Potassium in biology">Potassium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">6%</div> 180 mg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sodium_in_biology" title="Sodium in biology">Sodium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">6%</div> 140 mg</td></tr><tr><td colspan="2"> </td></tr></tbody></table></td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em">Other constituents</b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Cholesterol" title="Cholesterol">Cholesterol</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;font-size:0.9em"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_1-0" class="reference"><a href="#cite_note-FDADailyValues-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_2-0" class="reference"><a href="#cite_note-NationalAcademiesPotassium-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>Cheerios</b> is a brand of <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">cereal</a> manufactured by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> in the <a href="/wiki/United_States" title="United States">United States</a> and <a href="/wiki/Canada" title="Canada">Canada</a>, consisting of pulverized <a href="/wiki/Oat" title="Oat">oats</a> in the shape of a <a href="/wiki/Solid_torus" title="Solid torus">solid torus</a>. In Europe, Cheerios is marketed by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners</a> under the <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> brand; in <a href="/wiki/Australia" title="Australia">Australia</a> and <a href="/wiki/New_Zealand" title="New Zealand">New Zealand</a>, Cheerios is sold as an <a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a> product. It was first manufactured in 1941 as <b>CheeriOats</b>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Cheerios were introduced on May 1, 1941, as "Cheerioats". The name was shortened to "Cheerios" in 1945, after a competing cereal manufacturer, <a href="/wiki/Quaker_Oats" class="mw-redirect" title="Quaker Oats">Quaker Oats</a>, claimed to hold the rights to use the term "oats".<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>Cheerios' production was based upon the extrusion process invented for <a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix</a> in 1937. The oat flour process starts in <a href="/wiki/Minneapolis" title="Minneapolis">Minneapolis</a> before being shipped to factories in <a href="/wiki/Iowa" title="Iowa">Iowa</a>, <a href="/wiki/Georgia_(U.S._state)" title="Georgia (U.S. state)">Georgia</a>, and <a href="/wiki/Buffalo,_New_York" title="Buffalo, New York">Buffalo, New York</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>On 1976, 35 years after the cereal was first introduced, "Cinnamon Nut Cheerios" became the first alternate variety of Cheerios to be sold in stores. Nearly 3 years later, in 1979, "<a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a>" was introduced.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. </p><p>Since their introduction, Cheerios have become a popular <a href="/wiki/Baby_food" title="Baby food">baby food</a>. Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:RS#Questionable_sources" class="mw-redirect" title="Wikipedia:RS"><span title="The material in the vicinity of this tag may rely on a promotional source. (December 2023)">promotional source?</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Ingredients">Ingredients</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=2" title="Edit section: Ingredients"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2014, General Mills announced that it would halt the use of <a href="/wiki/Genetically_modified_crops" title="Genetically modified crops">genetically modified</a> ingredients in original Cheerios.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping".<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In February 2015, the company announced that it would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation to the General Mills plant in <a href="/wiki/Buffalo,_New_York" title="Buffalo, New York">Buffalo</a>, <a href="/wiki/New_York_(state)" title="New York (state)">New York</a>, along <a href="/wiki/Lake_Erie" title="Lake Erie">Lake Erie</a>. </p><p>In the United Kingdom, Cheerios differ somewhat from their US counterpart, being made from <a href="/wiki/Oats" class="mw-redirect" title="Oats">oats</a>, <a href="/wiki/Wheat" title="Wheat">wheat</a> and <a href="/wiki/Barley" title="Barley">barley</a>, thus Cheerios in the United Kingdom are not gluten-free.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Cheerios in the United States are made solely from oats and, since 2015, can be called gluten-free.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=3" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Many television commercials for Cheerios have targeted children, featuring animated characters (such as a <a href="/wiki/Honey_bee" title="Honey bee">Honey bee</a>). <a href="/wiki/Bullwinkle_J._Moose" title="Bullwinkle J. Moose">Bullwinkle</a> was featured in early 1960s commercials, with the tagline at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" <a href="/wiki/Hoppity_Hooper" title="Hoppity Hooper">Hoppity Hooper</a> was also featured in ads in the mid-1960s; General Mills was the primary sponsor of his animated program. </p> <div class="mw-heading mw-heading3"><h3 id="Cheeri_O'Leary"><span id="Cheeri_O.27Leary"></span>Cheeri O'Leary</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=4" title="Edit section: Cheeri O'Leary"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>This cartoon character, a cheery young girl, was seen in 1942–1943 magazine advertising and Sunday newspaper's comics sections. These ads were multi-panel cartoons where Cheeri O'Leary interacted with entertainers of the day, including <a href="/wiki/Charlotte_Greenwood" title="Charlotte Greenwood">Charlotte Greenwood</a>, <a href="/wiki/Barbara_Stanwyck" title="Barbara Stanwyck">Barbara Stanwyck</a>, <a href="/wiki/Dick_Powell" title="Dick Powell">Dick Powell</a>, <a href="/wiki/Joan_Blondell" title="Joan Blondell">Joan Blondell</a>, <a href="/wiki/Johnny_Mack_Brown" title="Johnny Mack Brown">Johnny Mack Brown</a>,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Betty_Hutton" title="Betty Hutton">Betty Hutton</a>,<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Claudette_Colbert" title="Claudette Colbert">Claudette Colbert</a>.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The character disappeared from ads in 1944, but reappeared in 1946 in ads that mostly featured Joe.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Joe">Joe</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=5" title="Edit section: Joe"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Beginning in 1944, a cartoon boy, simply named "Joe" appeared in ads placed in Sunday newspaper comics sections.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="The_Cheerios_Kid">The Cheerios Kid</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=6" title="Edit section: The Cheerios Kid"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Beginning in the mid-1950s and continuing through the early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power." By the late 1960s, there was a jingle called "Get Yourself Go" (written by <a href="/wiki/Neil_Diamond" title="Neil Diamond">Neil Diamond</a>), which played as the two used power to solve the problem. The character was revived briefly in the late 1980s in similar commercials. In 2012, The Cheerios Kid and his sidekick Sue were revived in an internet video that showed how Cheerios "can lower cholesterol."<sup id="cite_ref-AdAge_16-0" class="reference"><a href="#cite_note-AdAge-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Video clips of "the Kid" and Sue are part of a montage included in a 2014 TV commercial, along with clips of the <a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a> bee's early commercials. </p> <div class="mw-heading mw-heading3"><h3 id="Peanuts"><i>Peanuts</i></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=7" title="Edit section: Peanuts"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1984 and 1985, characters from the comic strip <i><a href="/wiki/Peanuts" title="Peanuts">Peanuts</a></i> were featured in many Cheerios commercials. In the commercials, the characters become tired in the middle of performing an activity (e.g. taking a dance lesson, or playing tennis), but then another character tells them that they did not have a healthy Cheerios breakfast. Then, at the end of the commercial, the character would be energized, followed by children singing "You're on your toes with Cheerios!" </p> <div class="mw-heading mw-heading3"><h3 id="Spoonfuls_of_Stories">Spoonfuls of Stories</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=8" title="Edit section: Spoonfuls of Stories"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Spoonfuls of Stories program, begun in 2002, is sponsored by Cheerios and a 50/50 joint venture of General Mills and <a href="/wiki/Simon_%26_Schuster" title="Simon & Schuster">Simon & Schuster</a>. Mini-sized versions of Simon & Schuster children's books are published within the program when the book drive occurs.<sup id="cite_ref-SnS_18-0" class="reference"><a href="#cite_note-SnS-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> The program also includes a New Author contest; winners' books are published in miniature inside boxes of Cheerios.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Shawn_Johnson">Shawn Johnson</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=9" title="Edit section: Shawn Johnson"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2009, Olympic gold medalist and World Champion gymnast <a href="/wiki/Shawn_Johnson" class="mw-redirect" title="Shawn Johnson">Shawn Johnson</a> became the first athlete to have her photo featured on the front of the Cheerios box. The limited edition was distributed in the Midwestern region of the United States by the <a href="/wiki/Hy-Vee" title="Hy-Vee">Hy-Vee</a> grocery store chain.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Just_Checking">Just Checking</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=10" title="Edit section: Just Checking"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2013, a Cheerios commercial aired, titled "Just Checking," showcasing an <a href="/wiki/Interracial_marriage" title="Interracial marriage">interracial family</a> in which a daughter asks her mother (white) if Cheerios is good for the heart, as her father (black) mentioned. The mother says the cereal is suitable according to the box which states that whole grain oats lower cholesterol. The next scene features the father waking up as a pile of Cheerios spills down his chest, which the daughter placed there having taken her father's words literally. The commercial received unintentional notoriety due to intense backlash. This was so extreme that General Mills disabled further comments on the video.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In 2014, General Mills released a <a href="/wiki/Super_Bowl_advertising" class="mw-redirect" title="Super Bowl advertising">Super Bowl ad</a> titled "Gracie," featuring the same family: in the commercial, the father, using Cheerios to illustrate his meaning, tells the daughter that a new baby is coming, that her mother is pregnant, and the daughter accepts this—as long as they also get a puppy—and the father agrees, while the mother looks a little surprised. </p> <div class="mw-heading mw-heading3"><h3 id="Vortexx">Vortexx</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=11" title="Edit section: Vortexx"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>To promote the premiere of the <a href="/wiki/Vortexx" title="Vortexx">Vortexx</a> Saturday morning block on <a href="/wiki/The_CW" title="The CW">The CW</a> Television Network in August 2012, special boxes of Cheerios were branded as "Vortexx O's," complete with the schedule on the back, and the wordmark plastered on one of the Vortexx promotional backgrounds. Toys were also included in the box, featuring <a href="/wiki/John_Cena" title="John Cena">John Cena</a>, <a href="/wiki/Iron_Man" title="Iron Man">Iron Man</a>, and the Pink <a href="/wiki/Power_Ranger" class="mw-redirect" title="Power Ranger">Power Ranger</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Good_Goes_Around">Good Goes Around</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=12" title="Edit section: Good Goes Around"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2017, Latrell James was hired to sing a song for a new Cheerios commercial, with the refrain "Good goes around and around and around."<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Murray_the_Brave">Murray the Brave</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=13" title="Edit section: Murray the Brave"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2020, during the <a href="/wiki/COVID-19_pandemic_in_Canada" title="COVID-19 pandemic in Canada">COVID-19 pandemic in Canada</a>, it partnered with <a href="/wiki/Food_Banks_Canada" title="Food Banks Canada">Food Banks Canada</a> to do a tribute to food bank workers.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Return_of_"Cheerioats"_for_80th_Anniversary"><span id="Return_of_.22Cheerioats.22_for_80th_Anniversary"></span>Return of "Cheerioats" for 80th Anniversary</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=14" title="Edit section: Return of "Cheerioats" for 80th Anniversary"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Beginning in July 2021, a limited re-release of Cheerios cereal was made across North American markets by reusing the original-brand name "Cheerioats" instead of "Cheerios." Cheerioats used the same ingredients as modern-day Cheerios but were repackaged in a throwback campaign to celebrate the 80th anniversary of Cheerios cereals being sold (1941–2021).<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=15" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 40em;"> <dl><dt>Cereals</dt></dl> <ul><li>Cheerios (originally named Cheerioats) (1941)</li> <li>Cinnamon Nut Cheerios (1976)<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a> (1979)</li> <li>Peanut Butter Cheerios (peanut butter flavored Cheerios)</li> <li>Apple Cinnamon Cheerios (1988)</li> <li>MultiGrain Cheerios (Original in the UK) (released 1992, relaunched 2009)</li> <li>Frosted Cheerios (1995) (not related to Frosty O's)</li> <li>Yogurt Burst Cheerios (variations include vanilla and strawberry) (2005)</li> <li>Fruity Cheerios (2006) (Cheerios sweetened with fruit juice) (released from 2006-2022,<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> relaunched 2024<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup>)</li> <li>Oat Cluster Crunch Cheerios (2007) (sweetened Cheerios with oat clusters)</li> <li>Banana Nut Cheerios (2009) (sweetened Cheerios made with banana puree) (relaunched 2017, discontinued 2017)</li> <li>Chocolate Cheerios (2010) (Cheerios made with cocoa)</li> <li>Cinnamon Burst Cheerios (2011) (Cheerios made with cinnamon)</li> <li>MultiGrain Peanut Butter Cheerios (2012) (Multigrain Cheerios with sorghum, not wheat, and peanut butter)</li> <li>Multi Grain Cheerios Dark Chocolate Crunch (2013)<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup></li> <li>Cheerios Protein (variations include Oats & Honey and Cinnamon Almond) (2014)</li> <li>Ancient Grain Cheerios (2015) (sweetened Cheerios made with "<a href="/wiki/Ancient_grains" title="Ancient grains">ancient grains</a> like kamut wheat, spelt, and quinoa")</li> <li>Pumpkin Spice Cheerios (sweetened Cheerios made with pumpkin purée and pumpkin pie spices) (2016) (limited edition)</li> <li>Chocolate Peanut Butter Cheerios (a blend of two types of sweetened Cheerios, one with a cocoa coating, the other with peanut butter) (Limited Edition in 2016, made permanent in 2017)</li> <li>Strawberry Cheerios (sweetened Cheerios made with strawberry purée) (2017) (Limited Edition)</li> <li>Very Berry Cheerios (sweetened Cheerios with strawberry, blueberry, and raspberry flavors) (2017)</li> <li>Peach Cheerios (sweetened Cheerios made with peach purée) (2018) (Limited Edition)</li> <li>Blueberry Cheerios (with blueberry purée concentrate) (2019)</li> <li>Maple Cheerios (sweetened with maple syrup) (2017 in Canada, 2019 in the United States)</li> <li>Cinnamon Cheerios (made with cinnamon) (2020)</li> <li>Toasted Coconut Cheerios (limited edition) (2020)</li> <li>Frosted Vanilla Cheerios (2021 in <a href="/wiki/Canada" title="Canada">Canada</a> only)</li> <li>Chocolate Strawberry Cheerios (limited edition) (2021)</li> <li>Banana Caramel Cheerios (limited edition) (2022)</li> <li>Honey Vanilla Cheerios (2022)</li> <li>Strawberry Banana Cheerios (2022)</li> <li>Frosted Lemon Cheerios (limited edition) (2023)</li> <li>Peach Mango Cheerios (limited edition) (2024)</li> <li>Veggie Blends Blueberry Banana (2024 "sweetened oat & corn cereal" .."with spinach, carrot, and sweet potato"... claiming 1/4 cup (~60 mL) "fruit and veggies per serving")</li></ul> </div> <dl><dt>Snacks</dt></dl> <ul><li>Cheerios Snack Mix – Original (2008) (Cheerios, Corn Chex, Wheat Chex, round crackers, pretzels, and cracker sticks flavored with garlic and onion)</li> <li>Cheerios Snack Mix – Cheese (2008) (Cheerios, Corn Chex, Wheat Chex, triangle crackers, pretzels, and cracker sticks flavored with cheese)</li></ul> <dl><dt>Licensed products</dt></dl> <ul><li>Crispy Oats (manufactured by Millville, distributed by <a href="/wiki/ALDI" class="mw-redirect" title="ALDI">ALDI</a>)</li> <li>Purely O's (Organic Cheerios, manufactured by General Mills subsidiary <a href="/wiki/Cascadian_Farms" class="mw-redirect" title="Cascadian Farms">Cascadian Farms</a>) (1999)</li> <li>Oat Cheerios (Republic of Ireland only, manufactured by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a>, sold under the <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> brand)</li></ul> <div class="mw-heading mw-heading3"><h3 id="Discontinued_products">Discontinued products</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=16" title="Edit section: Discontinued products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Cheerios and X's<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> (1993)</li> <li>Team Cheerios<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> (formerly Team USA Cheerios) (1996–2003)</li> <li>Millenios<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> (Cheerios with "2"-shaped cereal pieces) (1999–2000)</li> <li>Berry Burst Cheerios<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> (including variations of Strawberry, Strawberry Banana, Cherry Vanilla and Triple Berry) (2003)</li> <li>Dulce de Leche Cheerios (2012) (sweetened Cheerios made with caramel)</li> <li>Banana Nut Cheerios (2015–2016) (sweetened Cheerios made with banana puree)<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="2009_FDA_demand">2009 FDA demand</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=17" title="Edit section: 2009 FDA demand"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2009, the U.S. <a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a> sent a letter<sup id="cite_ref-FDA_38-0" class="reference"><a href="#cite_note-FDA-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> to General Mills indicating that Cheerios was being sold as an unapproved new drug, due to labeling which read in part: </p> <blockquote><div class="poem"> <ul><li>"You can Lower Your Cholesterol 4% in 6 weeks"<br /></li> <li>"Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is ... clinically proven to lower cholesterol. A clinical study showed that eating two [1.5 cups (~360 mL)] servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."</li></ul> </div></blockquote> <p>The FDA letter indicated that General Mills needed to change the way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug. General Mills responded with a statement that the FDA had approved their claim of soluble fiber content, and that claims about lowering cholesterol had been featured on the box for two years.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, the FDA followed up with a letter approving the Cheerios labeling and declaring that the matter was <a href="/wiki/Mootness" title="Mootness">moot</a> and required no further action.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=18" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Cheerios_effect" title="Cheerios effect">Cheerios effect</a></li> <li><a href="/wiki/Cruncheroos" title="Cruncheroos">Cruncheroos</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=19" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-FDADailyValues-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-FDADailyValues_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFUnited_States_Food_and_Drug_Administration2024" class="citation web cs1"><a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">United States Food and Drug Administration</a> (2024). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">"Daily Value on the Nutrition and Supplement Facts Labels"</a>. <i>FDA</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240327175201/https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">Archived</a> from the original on March 27, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FDA&rft.atitle=Daily+Value+on+the+Nutrition+and+Supplement+Facts+Labels&rft.date=2024&rft.au=United+States+Food+and+Drug+Administration&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnutrition-facts-label%2Fdaily-value-nutrition-and-supplement-facts-labels&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-NationalAcademiesPotassium-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-NationalAcademiesPotassium_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ncbi.nlm.nih.gov/books/NBK545428/table/tab_4_7/">"TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report"</a>. p. 120.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TABLE+4-7+Comparison+of+Potassium+Adequate+Intakes+Established+in+This+Report+to+Potassium+Adequate+Intakes+Established+in+the+2005+DRI+Report&rft.pages=120&rft_id=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fbooks%2FNBK545428%2Ftable%2Ftab_4_7%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span> In: <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFStallingsHarrisonOria2019" class="citation book cs1">Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". <i>Dietary Reference Intakes for Sodium and Potassium</i>. pp. <span class="nowrap">101–</span>124. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.17226%2F25353">10.17226/25353</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-309-48834-1" title="Special:BookSources/978-0-309-48834-1"><bdi>978-0-309-48834-1</bdi></a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/30844154">30844154</a>. <a href="/wiki/Bookshelf_ID_(identifier)" class="mw-redirect" title="Bookshelf ID (identifier)">NCBI</a><span class="nowrap"> </span><a rel="nofollow" class="external text" href="https://www.ncbi.nlm.nih.gov/books/NBK545428">NBK545428</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Potassium%3A+Dietary+Reference+Intakes+for+Adequacy&rft.btitle=Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft.pages=%3Cspan+class%3D%22nowrap%22%3E101-%3C%2Fspan%3E124&rft.date=2019&rft_id=info%3Apmid%2F30844154&rft_id=info%3Adoi%2F10.17226%2F25353&rft.isbn=978-0-309-48834-1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMcDonough2015" class="citation book cs1">McDonough, John (2015). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=QpLtCQAAQBAJ&dq=cheerioats+cheerios+1945&pg=PT1282"><i>The Advertising Age Encyclopedia of Advertising</i></a>. Routledge. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781135949136" title="Special:BookSources/9781135949136"><bdi>9781135949136</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Advertising+Age+Encyclopedia+of+Advertising&rft.pub=Routledge&rft.date=2015&rft.isbn=9781135949136&rft.aulast=McDonough&rft.aufirst=John&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DQpLtCQAAQBAJ%26dq%3Dcheerioats%2Bcheerios%2B1945%26pg%3DPT1282&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://abcnews.go.com/Business/cheerios-celebrates-75-years-turning-oats-os/story?id=38375357">"Cheerios Celebrates 75 Years of Turning Oats to O's"</a>. <i><a href="/wiki/ABC_News_(United_States)" title="ABC News (United States)">ABC News</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ABC+News&rft.atitle=Cheerios+Celebrates+75+Years+of+Turning+Oats+to+O%27s&rft_id=https%3A%2F%2Fabcnews.go.com%2FBusiness%2Fcheerios-celebrates-75-years-turning-oats-os%2Fstory%3Fid%3D38375357&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFElliott2011" class="citation news cs1">Elliott, Stuart (June 27, 2011). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2011/06/27/business/media/27adnewsletter1.html?pagewanted=all&_r=0">"7 Agencies Will Tell You This Cereal Is No. 1"</a>. <i>The New York</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York&rft.atitle=7+Agencies+Will+Tell+You+This+Cereal+Is+No.+1&rft.date=2011-06-27&rft.aulast=Elliott&rft.aufirst=Stuart&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2011%2F06%2F27%2Fbusiness%2Fmedia%2F27adnewsletter1.html%3Fpagewanted%3Dall%26_r%3D0&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cheerios.com/first-finger-foods/">"First Finger Foods"</a>. <i>Cheerios</i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Cheerios&rft.atitle=First+Finger+Foods&rft_id=https%3A%2F%2Fwww.cheerios.com%2Ffirst-finger-foods%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWalsh2014" class="citation magazine cs1">Walsh, Bryan (January 20, 2014). "Cheerios has ditched GMOs. Does it matter?". <i>Time</i>. Vol. 183, no. 2. p. 15. <q>The whole-grain oats that are the main ingredient of Cheerios have always been GMO-free, but General Mills is now ensuring that the sugar and cornstarch used in the cereal come from non-GMO sources.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Time&rft.atitle=Cheerios+has+ditched+GMOs.+Does+it+matter%3F&rft.volume=183&rft.issue=2&rft.pages=15&rft.date=2014-01-20&rft.aulast=Walsh&rft.aufirst=Bryan&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cheerios.com/products/original-cheerios/">"Original Cheerios | Gluten Free Oat Cereal"</a>. <i>Cheerios</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Cheerios&rft.atitle=Original+Cheerios+%26%23124%3B+Gluten+Free+Oat+Cereal&rft_id=https%3A%2F%2Fwww.cheerios.com%2Fproducts%2Foriginal-cheerios%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nestle-cereals.com/uk/brands/cheerios/multigrain">"Cheerios® Multigrain Cheerios®"</a>. <i>Nestlé Cereals</i><span class="reference-accessdate">. Retrieved <span class="nowrap">August 11,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Nestl%C3%A9+Cereals&rft.atitle=Cheerios%C2%AE+Multigrain+Cheerios%C2%AE&rft_id=https%3A%2F%2Fwww.nestle-cereals.com%2Fuk%2Fbrands%2Fcheerios%2Fmultigrain&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cheerios.com/products/original-cheerios">"Original Cheerios"</a>. <i>Cheerios</i>. General Mills.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Cheerios&rft.atitle=Original+Cheerios&rft_id=https%3A%2F%2Fwww.cheerios.com%2Fproducts%2Foriginal-cheerios&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text">"Johnny Mack Brown Meets Cheeri O'Leary." Philadelphia Inquirer, 16 August 1942.</span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text">"Cheeri O'Leary Learns How Betty Huttton Won Stardom Almost Overnight." Philadelphia Inquirer, 11 July 1943.</span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text">"Cheeri O'Leary Visits Lovely Claudette Colbert, Brightest Star in Hollywood." Philadelphia Inquirer, 5 September 1943.</span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text">"Joe Feels His Oats." Washington Evening Star, 14 July 1946.</span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text">"Crispy Crunchy, Little Doughnuts Toasty Brown." Washington Evening Star, 17 September 1944.</span> </li> <li id="cite_note-AdAge-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-AdAge_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSchultz2012" class="citation web cs1">Schultz, E.J. (September 17, 2012). <a rel="nofollow" class="external text" href="http://adage.com/article/news/general-mills-brings-back-green-giant-cheerios-kid-nostalgic-appeal/237230/">"General Mills Brings Back Green Giant, Cheerios Kid In Nostalgic Appeal"</a>. <i><a href="/wiki/Advertising_Age" class="mw-redirect" title="Advertising Age">Advertising Age</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Advertising+Age&rft.atitle=General+Mills+Brings+Back+Green+Giant%2C+Cheerios+Kid+In+Nostalgic+Appeal&rft.date=2012-09-17&rft.aulast=Schultz&rft.aufirst=E.J.&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fgeneral-mills-brings-back-green-giant-cheerios-kid-nostalgic-appeal%2F237230%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=_PeD6ceb6uI"><i>1950s-1970s Cheerios Commercials (The Cheerios Kid)</i></a>. YouTube. November 28, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1950s-1970s+Cheerios+Commercials+%28The+Cheerios+Kid%29&rft.pub=YouTube&rft.date=2010-11-28&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D_PeD6ceb6uI&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span><sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead YouTube link tagged February 2022">dead YouTube link</span></a></i>]</span></sup></span> </li> <li id="cite_note-SnS-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-SnS_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140105045253/http://pages.simonandschuster.com/spoonfulsofstories/">"Cheerios – Spoonsfuls of Stories"</a>. Simon and Schuster. Archived from <a rel="nofollow" class="external text" href="http://pages.simonandschuster.com/spoonfulsofstories/">the original</a> on January 5, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">January 3,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Cheerios+%E2%80%93+Spoonsfuls+of+Stories&rft.pub=Simon+and+Schuster&rft_id=http%3A%2F%2Fpages.simonandschuster.com%2Fspoonfulsofstories%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBeder" class="citation web cs1">Beder, Sharon. <a rel="nofollow" class="external text" href="http://www.herinst.org/BusinessManagedDemocracy/education/commercialism/sponsorship.html#books">"Sponsorship and Donations – Book Donations"</a>. <i>Business Managed Democracy</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 4,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Managed+Democracy&rft.atitle=Sponsorship+and+Donations+%E2%80%93+Book+Donations&rft.aulast=Beder&rft.aufirst=Sharon&rft_id=http%3A%2F%2Fwww.herinst.org%2FBusinessManagedDemocracy%2Feducation%2Fcommercialism%2Fsponsorship.html%23books&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.goodreads.com/book/show/16074743-the-lost-and-found-balloon#">"The Lost (and Found) Balloon by Celeste Jenkins, Maria Bogade"</a>. GoodReads.com<span class="reference-accessdate">. Retrieved <span class="nowrap">January 4,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Lost+%28and+Found%29+Balloon+by+Celeste+Jenkins%2C+Maria+Bogade&rft.pub=GoodReads.com&rft_id=http%3A%2F%2Fwww.goodreads.com%2Fbook%2Fshow%2F16074743-the-lost-and-found-balloon%23&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140105045212/http://pages.simonandschuster.com/spoonfulsofstories/contest">"Cheerios – Spoonsfuls of Stories – New Author Contest"</a>. Simon and Schuster. Archived from <a rel="nofollow" class="external text" href="http://pages.simonandschuster.com/spoonfulsofstories/contest">the original</a> on January 5, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">January 3,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Cheerios+%E2%80%93+Spoonsfuls+of+Stories+%E2%80%93+New+Author+Contest&rft.pub=Simon+and+Schuster&rft_id=http%3A%2F%2Fpages.simonandschuster.com%2Fspoonfulsofstories%2Fcontest&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150924190051/http://www.highbeam.com/doc/1P2-19622027.html">"Front sports briefs"</a>. <i>Dubuque <a href="/wiki/Telegraph_Herald" title="Telegraph Herald">Telegraph Herald</a></i>. The Associated Press. December 14, 2008. Archived from <a rel="nofollow" class="external text" href="http://www.highbeam.com/doc/1P2-19622027.html">the original</a> on September 24, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Dubuque+Telegraph+Herald&rft.atitle=Front+sports+briefs&rft.date=2008-12-14&rft_id=http%3A%2F%2Fwww.highbeam.com%2Fdoc%2F1P2-19622027.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110521075423/http://www.hy-vee.com/shop/Special-Promotions/Shawn-Johnson-Cheerios-Box-P10527C88.aspx">"Special Promotions – Shawn Johnson Cheerios Box"</a>. Hy-Vee.com. Archived from <a rel="nofollow" class="external text" href="http://www.hy-vee.com/shop/Special-Promotions/Shawn-Johnson-Cheerios-Box-P10527C88.aspx">the original</a> on May 21, 2011.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Special+Promotions+%E2%80%93+Shawn+Johnson+Cheerios+Box&rft.pub=Hy-Vee.com&rft_id=http%3A%2F%2Fwww.hy-vee.com%2Fshop%2FSpecial-Promotions%2FShawn-Johnson-Cheerios-Box-P10527C88.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHarris,_Aisha2013" class="citation web cs1">Harris, Aisha (May 31, 2013). <a rel="nofollow" class="external text" href="http://www.slate.com/blogs/browbeat/2013/05/31/cheerios_ad_with_interracial_couple_sparks_racist_anger_video.html">"Cheerios Ad Brings Out the Racists"</a>. <i>Slate</i><span class="reference-accessdate">. Retrieved <span class="nowrap">October 26,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Slate&rft.atitle=Cheerios+Ad+Brings+Out+the+Racists&rft.date=2013-05-31&rft.au=Harris%2C+Aisha&rft_id=http%3A%2F%2Fwww.slate.com%2Fblogs%2Fbrowbeat%2F2013%2F05%2F31%2Fcheerios_ad_with_interracial_couple_sparks_racist_anger_video.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBoddenChakrabarti2017" class="citation web cs1">Bodden, Shawn; Chakrabarti, Meghna (June 23, 2017). <a rel="nofollow" class="external text" href="https://www.wbur.org/radioboston/2017/06/23/latrell-james-cheerios">"Latrell James, Boston-Based Rapper, Makes Good Go Around"</a>. <i>wbur.org</i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 21,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=wbur.org&rft.atitle=Latrell+James%2C+Boston-Based+Rapper%2C+Makes+Good+Go+Around&rft.date=2017-06-23&rft.aulast=Bodden&rft.aufirst=Shawn&rft.au=Chakrabarti%2C+Meghna&rft_id=https%3A%2F%2Fwww.wbur.org%2Fradioboston%2F2017%2F06%2F23%2Flatrell-james-cheerios&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLombardo2020" class="citation news cs1">Lombardo, Christopher (May 6, 2020). <a rel="nofollow" class="external text" href="https://strategyonline.ca/2020/05/06/cheerios-pivots-its-olympic-platform-to-cheer-on-food-bank-workers/">"Cheerios pivots its Olympic platform to 'cheer' on food bank workers"</a>. <i><a href="/wiki/Strategy_(magazine)" title="Strategy (magazine)">Strategy</a></i>. <q>The General Mills brand is using the ad space originally slated for Olympic-themed creative to showcase Murray, an animated everyman based on an actual food bank volunteer meant to personify workers everywhere. With pastel hues, 'Murray the Brave' is shown boxing up food for those in need in a 30-second spot, including Cheerios</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Strategy&rft.atitle=Cheerios+pivots+its+Olympic+platform+to+%27cheer%27+on+food+bank+workers&rft.date=2020-05-06&rft.aulast=Lombardo&rft.aufirst=Christopher&rft_id=https%3A%2F%2Fstrategyonline.ca%2F2020%2F05%2F06%2Fcheerios-pivots-its-olympic-platform-to-cheer-on-food-bank-workers%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://finance.yahoo.com/news/cheerios-returns-original-cheerioats-name-120000243.html?guccounter=1&guce_referrer=aHR0cHM6Ly9kdWNrZHVja2dvLmNvbS8&guce_referrer_sig=AQAAAGc4aT4e68DZ9JO8fcP3r9hUwHqtP3rqsjrPWUPUKAC_WV_IHzI-aSnkoH5p-7y8aIT2lMoJB3BsOgarUMDWgfOEuBY85KBsyFmvfqqNe068WqZyt9oMNJ8d6Z1om0RxBden9Jj9wsnSa9zj17TQuCNlAzOhINxvLsRUJH7QEFwe">"Cheerios Returns to Original Cheerioats Name to Celebrate its 80th Anniversary"</a>. <i>yahoo.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 28,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=yahoo.com&rft.atitle=Cheerios+Returns+to+Original+Cheerioats+Name+to+Celebrate+its+80th+Anniversary&rft_id=https%3A%2F%2Ffinance.yahoo.com%2Fnews%2Fcheerios-returns-original-cheerioats-name-120000243.html%3Fguccounter%3D1%26guce_referrer%3DaHR0cHM6Ly9kdWNrZHVja2dvLmNvbS8%26guce_referrer_sig%3DAQAAAGc4aT4e68DZ9JO8fcP3r9hUwHqtP3rqsjrPWUPUKAC_WV_IHzI-aSnkoH5p-7y8aIT2lMoJB3BsOgarUMDWgfOEuBY85KBsyFmvfqqNe068WqZyt9oMNJ8d6Z1om0RxBden9Jj9wsnSa9zj17TQuCNlAzOhINxvLsRUJH7QEFwe&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mrbreakfast.com/cereal_detail.asp?id=1387">"Cinnamon Nut Cheerios"</a>. <i>MrBreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MrBreakfast.com&rft.atitle=Cinnamon+Nut+Cheerios&rft_id=http%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1387&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="https://www.callifd.com/uploads/1/3/0/7/130789654/customer_letter_-_fruity_cheerios_discontinued.pdf">https://www.callifd.com/uploads/1/3/0/7/130789654/customer_letter_-_fruity_cheerios_discontinued.pdf</a> <sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Bare_URLs" title="Wikipedia:Bare URLs"><span title="A full citation of this PDF document is required to prevent link rot. (August 2024)">bare URL PDF</span></a></i>]</sup></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLosciale2024" class="citation web cs1">Losciale, Marisa (April 15, 2024). <a rel="nofollow" class="external text" href="https://parade.com/food/cheerios-peach-mango-fruity-flavors-return-summer-2024">"Cheerios' 2 Fan-Favorite Flavors Are 'Back in Action' This Summer"</a>. <i>Parade</i>. Parade Magazine<span class="reference-accessdate">. Retrieved <span class="nowrap">September 10,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Parade&rft.atitle=Cheerios%27+2+Fan-Favorite+Flavors+Are+%27Back+in+Action%27+This+Summer&rft.date=2024-04-15&rft.aulast=Losciale&rft.aufirst=Marisa&rft_id=https%3A%2F%2Fparade.com%2Ffood%2Fcheerios-peach-mango-fruity-flavors-return-summer-2024&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160304172047/http://literacyconnections.com/apf4/apf4.cgi?itemid=b00gaq1zpw&locale=us&operation=itemlookup">"All Products : Bestsellers"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.literacyconnections.com/apf4/apf4.cgi?Operation=ItemLookup&ItemId=B00GAQ1ZPW&locale=us">the original</a> on March 4, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">May 6,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=All+Products+%3A+Bestsellers&rft_id=http%3A%2F%2Fwww.literacyconnections.com%2Fapf4%2Fapf4.cgi%3FOperation%3DItemLookup%26ItemId%3DB00GAQ1ZPW%26locale%3Dus&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1993/06/23/business/company-news-cheerios-and-x-s-how-to-play-with-cereal-but-without-the-milk.html">"COMPANY NEWS: Cheerios and X's; How to Play With Cereal, But Without the Milk"</a>. <i>The New York Times</i>. June 23, 1993.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=COMPANY+NEWS%3A+Cheerios+and+X%27s%3B+How+to+Play+With+Cereal%2C+But+Without+the+Milk&rft.date=1993-06-23&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1993%2F06%2F23%2Fbusiness%2Fcompany-news-cheerios-and-x-s-how-to-play-with-cereal-but-without-the-milk.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTatum1997" class="citation news cs1">Tatum, Kevin (May 29, 1997). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140105012724/http://articles.philly.com/1997-05-29/sports/25564342_1_cereal-box-beth-kim-northampton-athletic-director">"Breakfast With Northampton's Champs. 1996 Softball Squad Depicted On Cereal Box"</a>. <i>The Philadelphia Inquirer</i>. Archived from <a rel="nofollow" class="external text" href="http://articles.philly.com/1997-05-29/sports/25564342_1_cereal-box-beth-kim-northampton-athletic-director">the original</a> on January 5, 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Philadelphia+Inquirer&rft.atitle=Breakfast+With+Northampton%27s+Champs.+1996+Softball+Squad+Depicted+On+Cereal+Box&rft.date=1997-05-29&rft.aulast=Tatum&rft.aufirst=Kevin&rft_id=http%3A%2F%2Farticles.philly.com%2F1997-05-29%2Fsports%2F25564342_1_cereal-box-beth-kim-northampton-athletic-director&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSchevitz1998" class="citation news cs1">Schevitz, Tanya (February 25, 1998). <a rel="nofollow" class="external text" href="http://www.sfgate.com/education/article/Cereal-Toasts-De-La-Salle-Football-team-lauded-3310486.php">"Cereal Toasts De La Salle / Football team lauded on Cheerios box for victory record"</a>. <i>San Francisco Chronicle</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=San+Francisco+Chronicle&rft.atitle=Cereal+Toasts+De+La+Salle+%2F+Football+team+lauded+on+Cheerios+box+for+victory+record&rft.date=1998-02-25&rft.aulast=Schevitz&rft.aufirst=Tanya&rft_id=http%3A%2F%2Fwww.sfgate.com%2Feducation%2Farticle%2FCereal-Toasts-De-La-Salle-Football-team-lauded-3310486.php&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHoye1999" class="citation news cs1">Hoye, Sue (December 28, 1999). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140105004636/http://archives.cnn.com/1999/FOOD/news/12/28/2000.theme.food/index.html">"Marketing 2000 as the millennium"</a>. <i>CNN</i>. Archived from <a rel="nofollow" class="external text" href="http://archives.cnn.com/1999/FOOD/news/12/28/2000.theme.food/index.html">the original</a> on January 5, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">January 4,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNN&rft.atitle=Marketing+2000+as+the+millennium&rft.date=1999-12-28&rft.aulast=Hoye&rft.aufirst=Sue&rft_id=http%3A%2F%2Farchives.cnn.com%2F1999%2FFOOD%2Fnews%2F12%2F28%2F2000.theme.food%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://abc7.com/archive/8213145/">"Cheerios cereal celebrates its 70th birthday"</a>. <i><a href="/wiki/KABC-TV" title="KABC-TV">KABC-TV</a> Los Angeles, CA</i>. June 24, 2011. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140105030033/http://abclocal.go.com/kabc/story?id=8213145">Archived</a> from the original on January 5, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">January 4,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=KABC-TV+Los+Angeles%2C+CA&rft.atitle=Cheerios+cereal+celebrates+its+70th+birthday&rft.date=2011-06-24&rft_id=https%3A%2F%2Fabc7.com%2Farchive%2F8213145%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-37">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCheerios2016" class="citation web cs1">Cheerios [@cheerios] (March 1, 2016). <a rel="nofollow" class="external text" href="https://x.com/cheerios/status/704464336706629632">"@NumberEighty3 unfortunately, Banana Nut Cheerios have been discontinued :( So sorry for any inconvenience! ^C"</a> (<a href="/wiki/Tweet_(social_media)" title="Tweet (social media)">Tweet</a>) – via <a href="/wiki/Twitter" title="Twitter">Twitter</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%40NumberEighty3+unfortunately%2C+Banana+Nut+Cheerios+have+been+discontinued+%3A%28+So+sorry+for+any+inconvenience%21+%5EC&rft.date=2016-03-01&rft.au=Cheerios&rft_id=https%3A%2F%2Fx.com%2Fcheerios%2Fstatus%2F704464336706629632&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-FDA-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-FDA_38-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm162943.htm">"Warning Letters - General Mills, Inc. 5/5/09"</a>. <i>Inspections, Compliance, Enforcement, and Criminal Investigations</i>. U.S. <a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Inspections%2C+Compliance%2C+Enforcement%2C+and+Criminal+Investigations&rft.atitle=Warning+Letters+-+General+Mills%2C+Inc.+5%2F5%2F09&rft_id=https%3A%2F%2Fwww.fda.gov%2FICECI%2FEnforcementActions%2FWarningLetters%2Fucm162943.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090519003739/http://ca.news.yahoo.com/s/afp/090512/health/health_us_food_medicine">"Popular cereal is a drug, US food watchdog says"</a>. AFP News. May 12, 2009. Archived from <a rel="nofollow" class="external text" href="http://ca.news.yahoo.com/s/afp/090512/health/health_us_food_medicine">the original</a> on May 19, 2009.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Popular+cereal+is+a+drug%2C+US+food+watchdog+says&rft.pub=AFP+News&rft.date=2009-05-12&rft_id=http%3A%2F%2Fca.news.yahoo.com%2Fs%2Fafp%2F090512%2Fhealth%2Fhealth_us_food_medicine&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fda.gov/AboutFDA/CentersOffices/OfficeofFoods/CFSAN/CFSANFOIAElectronicReadingRoom/ucm303434.htm">"Letter to General Mills Concerning Cheerios Toasted Whole Grain Oat Cereal Labeling"</a>. <i>Office of Foods and Veterinary Medicine</i>. U.S. FDA. May 3, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Office+of+Foods+and+Veterinary+Medicine&rft.atitle=Letter+to+General+Mills+Concerning+Cheerios+Toasted+Whole+Grain+Oat+Cereal+Labeling&rft.date=2012-05-03&rft_id=https%3A%2F%2Fwww.fda.gov%2FAboutFDA%2FCentersOffices%2FOfficeofFoods%2FCFSAN%2FCFSANFOIAElectronicReadingRoom%2Fucm303434.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheerios" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cheerios&action=edit&section=20" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/60px-Commons-logo.svg.png 1.5x" data-file-width="1024" data-file-height="1376" /></a></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Cheerios" class="extiw" title="commons:Category:Cheerios">Cheerios</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.cheerios.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q2425291#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="General_Mills233" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:General_Mills" title="Template:General Mills"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:General_Mills" title="Template talk:General Mills"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:General_Mills" title="Special:EditPage/Template:General Mills"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="General_Mills233" style="font-size:114%;margin:0 4em"><a href="/wiki/General_Mills" title="General Mills">General Mills</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Historical figures</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cadwallader_C._Washburn" title="Cadwallader C. Washburn">Cadwallader C. Washburn</a></li> <li><a href="/wiki/John_Crosby_(General_Mills)" title="John Crosby (General Mills)">John Crosby</a></li> <li><a href="/wiki/Charles_Alfred_Pillsbury" title="Charles Alfred Pillsbury">Charles Alfred Pillsbury</a></li> <li><a href="/wiki/James_Ford_Bell" title="James Ford Bell">James Ford Bell</a></li> <li><a href="/wiki/William_de_la_Barre" title="William de la Barre">William de la Barre</a></li> <li><a href="/wiki/Adelaide_Hawley_Cumming" title="Adelaide Hawley Cumming">Adelaide Hawley Cumming</a></li> <li><a href="/wiki/Marjorie_Husted" title="Marjorie Husted">Marjorie Husted</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="11" style="width:1px;padding:0 0 0 2px"><div><figure class="mw-halign-right" typeof="mw:File"><a href="/wiki/File:General_Mills_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/90px-General_Mills_logo.svg.png" decoding="async" width="90" height="52" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/135px-General_Mills_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/180px-General_Mills_logo.svg.png 2x" data-file-width="247" data-file-height="144" /></a><figcaption></figcaption></figure></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Boo-Berry</a></li> <li><a class="mw-selflink selflink">Cheerios</a> <ul><li><a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a></li></ul></li> <li><a href="/wiki/Chex" title="Chex">Chex</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cocoa_Puffs" title="Cocoa Puffs">Cocoa Puffs</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a></li> <li><a href="/wiki/Fiber_One" title="Fiber One">Fiber One (Fibre One)</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Count Chocula</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Franken-Berry</a></li> <li><a href="/wiki/French_Toast_Crunch" title="French Toast Crunch">French Toast Crunch</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a></li> <li><a href="/wiki/Kaboom_(breakfast_cereal)" title="Kaboom (breakfast cereal)">Kaboom</a></li> <li><a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik</a></li> <li><a href="/wiki/Oatmeal_Crisp" title="Oatmeal Crisp">Oatmeal Crisp</a></li> <li><a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese's Puffs</a></li> <li><a href="/wiki/Total_(breakfast_cereal)" class="mw-redirect" title="Total (breakfast cereal)">Total</a></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Wheaties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Old_El_Paso" title="Old El Paso">Old El Paso</a></li> <li><a href="/wiki/Progresso" title="Progresso">Progresso</a></li> <li><a href="/wiki/Totino%27s" title="Totino's">Totino's</a></li> <li><a href="/wiki/Wanchai_Ferry_(brand)" title="Wanchai Ferry (brand)">Wanchai Ferry</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Pillsbury</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jus-Rol" title="Jus-Rol">Jus-Rol</a></li> <li><a href="/wiki/Pillsbury_(brand)" title="Pillsbury (brand)">Pillsbury</a></li> <li><a href="/wiki/Toaster_Strudel" title="Toaster Strudel">Toaster Strudel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Snacks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bugles_(snack)" title="Bugles (snack)">Bugles</a></li> <li><a href="/wiki/Chex_Mix" title="Chex Mix">Chex Mix</a></li> <li><a href="/wiki/Dunkaroos" title="Dunkaroos">Dunkaroos</a></li> <li><a href="/wiki/Fruit_by_the_Foot" title="Fruit by the Foot">Fruit by the Foot</a></li> <li><a href="/wiki/Fruit_Gushers" title="Fruit Gushers">Fruit Gushers</a></li> <li><a href="/wiki/Fruit_Roll-Ups" title="Fruit Roll-Ups">Fruit Roll-Ups</a></li> <li><a href="/wiki/Gardetto%27s" title="Gardetto's">Gardetto's</a></li> <li><a href="/wiki/Nature_Valley" title="Nature Valley">Nature Valley</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Go-Gurt" title="Go-Gurt">Go-Gurt</a></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a></li> <li><a href="/wiki/Libert%C3%A9_Inc." title="Liberté Inc.">Liberté</a></li> <li><a href="/wiki/Yoplait" title="Yoplait">Yoplait</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Bisquick" title="Bisquick">Bisquick</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Natural & organic</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Homegrown</a></li> <li><a href="/wiki/Cascadian_Farms" class="mw-redirect" title="Cascadian Farms">Cascadian Farms</a></li> <li><a href="/wiki/L%C3%A4rabar" title="Lärabar">Lärabar</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colombo_Yogurt" title="Colombo Yogurt">Colombo Yogurt</a></li> <li><a href="/wiki/Hamburger_Helper" title="Hamburger Helper">Hamburger Helper</a></li> <li><a href="/wiki/Pet,_Inc." title="Pet, Inc.">Pet, Inc.</a></li> <li><a href="/wiki/Squeezit" title="Squeezit">Squeezit</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker_Kitchens" title="Betty Crocker Kitchens">Betty Crocker Kitchens</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><i><a href="/wiki/The_General_Mills_Radio_Adventure_Theater" title="The General Mills Radio Adventure Theater">The General Mills Radio Adventure Theater</a></i></li> <li><a href="/wiki/Mill_City_Museum" title="Mill City Museum">Mill City Museum</a> <ul><li><a href="/wiki/Great_Mill_Disaster" title="Great Mill Disaster">Great Mill Disaster</a></li></ul></li> <li><a href="/wiki/Pillsbury_Bake-Off" title="Pillsbury Bake-Off">Pillsbury Bake-Off</a></li> <li><a href="/wiki/Pillsbury_Doughboy" title="Pillsbury Doughboy">Pillsbury Doughboy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Key innovations</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DSV_Alvin" title="DSV Alvin">DSV Alvin</a></li> <li><a href="/wiki/Hazard_analysis_and_critical_control_points" title="Hazard analysis and critical control points">Hazard analysis and critical control points</a></li> <li><a href="/wiki/Project_Strato-Lab" title="Project Strato-Lab">Project Strato-Lab</a></li> <li><a href="/wiki/Skyhook_balloon" title="Skyhook balloon">Skyhook balloon</a></li> <li><a href="/wiki/Space_food" title="Space food">Space food</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="nowrap"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/17px-Foodlogo2.svg.png" decoding="async" width="17" height="12" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/26px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/34px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a></span> </span><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Nestlé1848" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Nestl%C3%A9" title="Template:Nestlé"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Nestl%C3%A9" title="Template talk:Nestlé"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Nestl%C3%A9" title="Special:EditPage/Template:Nestlé"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Nestlé1848" style="font-size:114%;margin:0 4em"><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divisions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Nestlé Purina PetCare</a></li> <li><a href="/wiki/Nestl%C3%A9_Waters" title="Nestlé Waters">Nestlé Waters</a></li> <li><a href="/wiki/Nestl%C3%A9_Wyeth_Nutrition" title="Nestlé Wyeth Nutrition">Nestlé Wyeth Nutrition</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divested</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BlueTriton_Brands" title="BlueTriton Brands">BlueTriton Brands</a> (Nestlé Waters North America)</li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Nestl%C3%A9_textlogo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/120px-Nestl%C3%A9_textlogo.svg.png" decoding="async" width="120" height="33" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/180px-Nestl%C3%A9_textlogo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/240px-Nestl%C3%A9_textlogo.svg.png 2x" data-file-width="300" data-file-height="82" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_India" title="Nestlé India">Nestlé India</a> (62.76%)</li> <li><a href="/wiki/Nestl%C3%A9_Pakistan" title="Nestlé Pakistan">Nestlé Pakistan</a></li> <li><a href="/wiki/Nestl%C3%A9_Rossiya" title="Nestlé Rossiya">Nestlé Rossiya</a></li> <li><a href="/wiki/Nestl%C3%A9_Deutschland" title="Nestlé Deutschland">Nestlé Deutschland</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Canada&action=edit&redlink=1" class="new" title="Nestlé Canada (page does not exist)">Nestlé Canada</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Japan&action=edit&redlink=1" class="new" title="Nestlé Japan (page does not exist)">Nestlé Japan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Malaysia&action=edit&redlink=1" class="new" title="Nestlé Malaysia (page does not exist)">Nestlé Malaysia</a></li> <li><a href="/wiki/Nestl%C3%A9_Lanka" title="Nestlé Lanka">Nestlé Lanka</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint ventures</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><a href="/wiki/Froneri" title="Froneri">Froneri</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dissolved</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beverage_Partners_Worldwide" title="Beverage Partners Worldwide">Beverage Partners Worldwide</a></li> <li><a href="/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9" title="Nestlé Toll House Café">Nestlé Toll House Café</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other assets</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lactalis-Nestl%C3%A9_Fresh_Products" title="Lactalis-Nestlé Fresh Products">Lactalis-Nestlé Fresh Products</a> (50%)</li> <li><a href="/wiki/L%27Or%C3%A9al" title="L'Oréal">L'Oréal</a> (30.3%)</li> <li><a href="/wiki/Malher" title="Malher">Malher</a> (100%)</li> <li><a href="/wiki/Osem_(company)" title="Osem (company)">Osem</a> (100%)</li> <li><a href="/wiki/Hsu_Fu_Chi" title="Hsu Fu Chi">Hsu Fu Chi</a> (60%)</li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a> (60%)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Appliances</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Special.T" class="mw-redirect" title="Special.T">Special.T</a></li> <li><a href="/wiki/SICAL" title="SICAL">SICAL</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baby nutrition</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a></li> <li><a href="/wiki/Cerelac" title="Cerelac">Cerelac</a></li> <li><a href="/wiki/Gerber_Products_Company" title="Gerber Products Company">Gerber</a></li> <li><a href="/wiki/Nido_(brand)" title="Nido (brand)">Nido</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie"><i>Toll House</i> cookies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bottled water</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Contrex" title="Contrex">Contrex</a></li> <li><a href="/wiki/Acqua_Panna" title="Acqua Panna">Acqua Panna</a></li> <li><a href="/wiki/Perrier" title="Perrier">Perrier</a></li> <li><a href="/wiki/Princes_Gate_Spring_Water" title="Princes Gate Spring Water">Princes Gate</a></li> <li><a href="/wiki/Nestl%C3%A9_Pure_Life" title="Nestlé Pure Life">Pure Life</a></li> <li><a href="/wiki/S.Pellegrino" title="S.Pellegrino">S.Pellegrino</a></li> <li><a href="/wiki/Vittel_(water)" title="Vittel (water)">Vittel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Chocapic" title="Chocapic">Chocapic</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a><sup>1</sup></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a><sup>1</sup></li> <li><a href="/wiki/Corn_flakes" title="Corn flakes">Corn Flakes</a></li> <li><a href="/wiki/Fitness_(cereal)" title="Fitness (cereal)">Fitness</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a><sup>1</sup></li> <li><a href="/wiki/Golden_Nuggets" title="Golden Nuggets">Golden Nuggets</a></li> <li><a href="/wiki/Lion_Cereal" class="mw-redirect" title="Lion Cereal">Lion Cereal</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a><sup>1</sup></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo Cereal</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik (cereal)</a><sup>6</sup></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a><sup>1</sup></li> <li><a href="/wiki/Shreddies" title="Shreddies">Shreddies</a><sup>7</sup></li> <li><a href="/wiki/Shredded_wheat" title="Shredded wheat">Shredded Wheat</a><sup>7</sup></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Chocolate <br />and desserts</div></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Aero_(chocolate_bar)" title="Aero (chocolate bar)">Aero</a></li> <li><a href="/wiki/Aero_Biscuits" title="Aero Biscuits">Aero Biscuits</a></li> <li><a href="/wiki/After_Eight" title="After Eight">After Eight</a></li> <li><a href="/wiki/Allen%27s" title="Allen's">Allen's</a></li> <li><a href="/wiki/Bar_One" title="Bar One">Bar One</a></li> <li><a href="/wiki/Bertie_Beetle" title="Bertie Beetle">Bertie Beetle</a></li> <li><a href="/wiki/Big_Turk" title="Big Turk">Big Turk</a></li> <li><a href="/wiki/Blue_Riband_(biscuits)" title="Blue Riband (biscuits)">Blue Riband</a></li> <li><a href="/wiki/Black_Magic_(chocolates)" title="Black Magic (chocolates)">Black Magic</a></li> <li><a href="/w/index.php?title=Bono_(cookie)&action=edit&redlink=1" class="new" title="Bono (cookie) (page does not exist)">Bono</a></li> <li><a href="/wiki/Breakaway_(biscuit)" title="Breakaway (biscuit)">Breakaway</a></li> <li><a href="/wiki/Cailler" title="Cailler">Cailler</a></li> <li><a href="/wiki/Caramac" title="Caramac">Caramac</a></li> <li><a href="/wiki/Carlos_V_(chocolate_bar)" title="Carlos V (chocolate bar)">Carlos V</a></li> <li><a href="/wiki/Cheekies" title="Cheekies">Cheekies</a></li> <li><a href="/wiki/Chokito" title="Chokito">Chokito</a></li> <li><a href="/wiki/Coffee_Crisp" title="Coffee Crisp">Coffee Crisp</a></li> <li><a href="/wiki/Crisp_(chocolate_bar)" title="Crisp (chocolate bar)">Crisp</a></li> <li><a href="/wiki/Crunch_(chocolate_bar)" title="Crunch (chocolate bar)">Crunch</a><sup>12</sup></li> <li><a href="/wiki/Drifter_(chocolate_bar)" title="Drifter (chocolate bar)">Drifter</a></li> <li><a href="/wiki/Fox%27s_Confectionery" title="Fox's Confectionery">Fox's</a></li> <li><a href="/wiki/Garoto" title="Garoto">Garoto</a></li> <li><a href="/wiki/Chocolate-coated_peanut" title="Chocolate-coated peanut">Goobers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>3</sup> <ul><li><a href="/wiki/Kit_Kats_in_Japan" title="Kit Kats in Japan">Kit Kats in Japan</a></li></ul></li> <li><a href="/wiki/Chocolat_Kohler" title="Chocolat Kohler">Kohler</a></li> <li><a href="/wiki/Life_Savers" title="Life Savers">Life Savers</a><sup>14</sup></li> <li><a href="/wiki/Lion_(chocolate_bar)" title="Lion (chocolate bar)">Lion</a></li> <li><a href="/wiki/Mackintosh%27s_Toffee" title="Mackintosh's Toffee">Mackintosh's Toffee</a></li> <li><a href="/wiki/Matchmakers" title="Matchmakers">Matchmakers</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier Chocolate</a></li> <li><a href="/wiki/Milkybar" title="Milkybar">Milkybar</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo</a></li> <li><a href="/wiki/Mirage_(chocolate_bar)" title="Mirage (chocolate bar)">Mirage</a></li> <li><a href="/wiki/Munchies_(confectionery)" title="Munchies (confectionery)">Munchies</a></li> <li><a href="/wiki/Negresco" title="Negresco">Negresco</a></li> <li><a href="/wiki/Nestl%C3%A9_Milk_Chocolate" title="Nestlé Milk Chocolate">Nestlé Milk Chocolate</a></li> <li><a href="/wiki/Passatempo" title="Passatempo">Passatempo</a></li> <li><a href="/wiki/Peppermint_Crisp" title="Peppermint Crisp">Peppermint Crisp</a></li> <li><a href="/wiki/Perugina" title="Perugina">Perugina</a></li> <li><a href="/wiki/Polo_(confectionery)" title="Polo (confectionery)">Polo</a></li> <li><a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a></li> <li><a href="/wiki/Red_Ripperz" title="Red Ripperz">Red Ripperz</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a><sup>3</sup></li> <li><a href="/wiki/Rowntree%27s" title="Rowntree's">Rowntree's</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Gums" title="Rowntree's Fruit Gums">Rowntree's Fruit Gums</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Pastilles" title="Rowntree's Fruit Pastilles">Rowntree's Fruit Pastilles</a></li> <li><a href="/wiki/Sin_Parar" title="Sin Parar">Sin Parar</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a><sup>4</sup></li> <li><a href="/wiki/Svitoch" title="Svitoch">Svitoch</a></li> <li><a href="/wiki/Nestl%C3%A9_Tex" title="Nestlé Tex">TEX</a></li> <li><a href="/wiki/Walnut_Whip" title="Walnut Whip">Walnut Whip</a></li> <li><a href="/wiki/White_Knight_(chocolate_bar)" title="White Knight (chocolate bar)">White Knight</a></li> <li><a href="/wiki/Yorkie_(chocolate_bar)" title="Yorkie (chocolate bar)">Yorkie</a></li> <li><a href="/wiki/Zve%C4%8Devo" title="Zvečevo">Zvečevo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Coffee and <br />beverages</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/w/index.php?title=Acticor_(drink)&action=edit&redlink=1" class="new" title="Acticor (drink) (page does not exist)">Acticor</a></li> <li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Blue_Bottle_Coffee" title="Blue Bottle Coffee">Blue Bottle Coffee</a></li> <li><a href="/wiki/Boost_(drink)" title="Boost (drink)">Boost</a></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Caro_(drink)" title="Caro (drink)">Caro</a></li> <li><a href="/wiki/Chameleon_Cold-Brew" title="Chameleon Cold-Brew">Chameleon Cold-Brew</a></li> <li><a href="/w/index.php?title=Chuckie_(drink)&action=edit&redlink=1" class="new" title="Chuckie (drink) (page does not exist)">Chuckie</a></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/w/index.php?title=Huesitos&action=edit&redlink=1" class="new" title="Huesitos (page does not exist)">Huesitos</a></li> <li><a href="/wiki/Klim_(powdered_milk)" title="Klim (powdered milk)">Klim</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo cocoa</a></li> <li><a href="/wiki/Nescaf%C3%A9" title="Nescafé">Nescafé</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Azera&action=edit&redlink=1" class="new" title="Nescafé Azera (page does not exist)">Nescafé Azera</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Gold&action=edit&redlink=1" class="new" title="Nescafé Gold (page does not exist)">Nescafé Gold</a></li> <li><a href="/wiki/Nescau" class="mw-redirect" title="Nescau">Nescau</a></li> <li><a href="/wiki/Nesfruta" class="mw-redirect" title="Nesfruta">Nesfruta</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li> <li><a href="/wiki/Nestea" title="Nestea">Nestea</a></li> <li><a href="/wiki/Ovaltine" title="Ovaltine">Ovaltine</a><sup>4</sup></li> <li><a href="/wiki/Ricor%C3%A9" title="Ricoré">Ricoré</a></li> <li><a href="/wiki/Seattle%27s_Best_Coffee" title="Seattle's Best Coffee">Seattle's Best Coffee</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a> <sup>13</sup></li> <li><a href="/wiki/Supligen" title="Supligen">Supligen</a></li> <li><a href="/wiki/Sweet_Leaf_Tea_Company" title="Sweet Leaf Tea Company">Sweet Leaf</a></li> <li><a href="/w/index.php?title=Zo%C3%A9gas&action=edit&redlink=1" class="new" title="Zoégas (page does not exist)">Zoégas</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy products</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a><sup>10,11</sup></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ice cream</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/D%27Onofrio_(brand)" title="D'Onofrio (brand)">D'Onofrio</a></li> <li><a href="/wiki/Drumstick_(frozen_dairy_dessert)" title="Drumstick (frozen dairy dessert)">Drumstick</a><sup>15</sup></li> <li><a href="/wiki/Edy%27s_Pie" title="Edy's Pie">Eskimo Pie</a><sup>15</sup></li> <li><a href="/wiki/Fab_(brand)" title="Fab (brand)">Fab</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a><sup>15</sup></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a><sup>2,15</sup></li> <li><a href="/wiki/Hjem-IS" title="Hjem-IS">Hjem-IS</a></li> <li><a href="/wiki/Ice_Screamers" class="mw-redirect" title="Ice Screamers">Ice Screamers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>15</sup></li> <li><a href="/wiki/Maxibon" title="Maxibon">Maxibon</a></li> <li><a href="/wiki/M%C3%B6venpick_Ice_Cream" title="Mövenpick Ice Cream">Mövenpick</a></li> <li><a href="/wiki/Parlour_(ice_cream)" title="Parlour (ice cream)">Parlour</a></li> <li><a href="/wiki/Savory_(ice_cream)" class="mw-redirect" title="Savory (ice cream)">Savory</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Prepared and <br />packaged food <br />and snacks</div></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Buitoni" title="Buitoni">Buitoni</a></li> <li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/DiGiorno" title="DiGiorno">DiGiorno</a></li> <li><a href="/wiki/Herta_Foods" title="Herta Foods">Herta</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Hot Pockets</a></li> <li><a href="/wiki/Lean_Cuisine" title="Lean Cuisine">Lean Cuisine</a></li> <li><a href="/wiki/Libby%27s" title="Libby's">Libby's</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Lean Pockets</a></li> <li><a href="/wiki/Maggi" title="Maggi">Maggi</a></li> <li><a href="/wiki/Stouffer%27s" title="Stouffer's">Stouffer's</a></li> <li><a href="/wiki/Thomy" title="Thomy">Thomy</a></li> <li><a href="/wiki/Tombstone_(pizza)" title="Tombstone (pizza)">Tombstone</a></li> <li><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></li> <li><a href="/wiki/Winiary_(company)" title="Winiary (company)">Winiary</a></li> <li><a href="/wiki/Nestl%C3%A9_Wagner" title="Nestlé Wagner">Wagner</a></li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Purina PetCare</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpo_(pet_food)" title="Alpo (pet food)">Alpo</a></li> <li><a href="/wiki/Bakers_Complete" class="mw-redirect" title="Bakers Complete">Bakers Complete</a></li> <li><a href="/wiki/Beggin%27_Strips" title="Beggin' Strips">Beggin' Strips</a></li> <li><a href="/wiki/Beneful" title="Beneful">Beneful</a></li> <li><a href="/wiki/Bonio" title="Bonio">Bonio</a></li> <li><a href="/wiki/Dog_Chow" title="Dog Chow">Dog Chow</a></li> <li><a href="/wiki/Fancy_Feast" title="Fancy Feast">Fancy Feast</a></li> <li><a href="/wiki/Felix_(cat_food)" title="Felix (cat food)">Felix</a></li> <li><a href="/wiki/Friskies" title="Friskies">Friskies</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a></li> <li><a href="/wiki/Purina_One" title="Purina One">ONE</a></li> <li><a href="/wiki/Winalot" title="Winalot">Winalot</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Plus_(cereal)" title="Plus (cereal)">PLUS</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Weeties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands#Former_brands" title="List of Nestlé brands">Former brands and <br /> subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alcon" title="Alcon">Alcon</a></li> <li><a href="/wiki/Pamlab" title="Pamlab">Alfasigma</a></li> <li><a href="/wiki/Animal_Bar_(chocolate_bar)" title="Animal Bar (chocolate bar)">Animal Bar</a></li> <li><a href="/wiki/Arrowhead_Water" title="Arrowhead Water">Arrowhead</a></li> <li><a href="/wiki/Butterfinger" title="Butterfinger">Butterfinger</a></li> <li><a href="/wiki/Baby_Ruth" title="Baby Ruth">Baby Ruth</a></li> <li><a href="/wiki/Chocolate_Surpresa" title="Chocolate Surpresa">Chocolate Surpresa</a></li> <li><a href="/wiki/Deer_Park_Spring_Water" title="Deer Park Spring Water">Deer Park</a></li> <li><a href="/wiki/Dreyer%27s" title="Dreyer's">Dreyer's</a><sup>15</sup></li> <li><a href="/wiki/Enviga" title="Enviga">Enviga</a></li> <li><a href="/wiki/Gale%27s" title="Gale's">Gale's</a></li> <li><a href="/wiki/Galderma" title="Galderma">Galderma Laboratories</a> <ul><li><a href="/wiki/Cetaphil" title="Cetaphil">Cetaphil</a></li> <li><a href="/wiki/Adapalene/benzoyl_peroxide" title="Adapalene/benzoyl peroxide">Epiduo</a></li> <li><a href="/wiki/Restylane" title="Restylane">Restylane</a></li></ul></li> <li><a href="/wiki/Hoadley%27s_Chocolates" title="Hoadley's Chocolates">Hoadley's</a></li> <li><a href="/wiki/Ice_Mountain_(water)" title="Ice Mountain (water)">Ice Mountain</a></li> <li><a href="/wiki/Jenny_Craig,_Inc." title="Jenny Craig, Inc.">Jenny Craig</a></li> <li><a href="/wiki/Libby%27s" title="Libby's">Libby's</a></li> <li><a href="/wiki/Ozarka" title="Ozarka">Ozarka</a></li> <li><a href="/wiki/Peter%27s_Chocolate" title="Peter's Chocolate">Peter's Chocolate</a></li> <li><a href="/wiki/Poland_Spring" title="Poland Spring">Poland Spring</a></li> <li><a href="/wiki/Polly_Waffle" title="Polly Waffle">Polly Waffle</a></li> <li><a href="/wiki/PowerBar" title="PowerBar">PowerBar</a></li> <li><a href="/wiki/Powwow_Water" title="Powwow Water">Powwow Water</a></li> <li><a href="/wiki/Rowntree_Mackintosh_Confectionery" title="Rowntree Mackintosh Confectionery">Rowntree Mackintosh</a></li> <li><a href="/wiki/Violet_Crumble" title="Violet Crumble">Violet Crumble</a></li> <li><a href="/wiki/Wonder_Ball" title="Wonder Ball">Wonder Ball</a></li> <li><a href="/wiki/Zephyrhills_(water)" title="Zephyrhills (water)">Zephyrhills</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/G%C3%BCnter_Blobel" title="Günter Blobel">Günter Blobel</a></li> <li><a href="/wiki/Paul_Bulcke" title="Paul Bulcke">Paul Bulcke</a></li> <li><a href="/wiki/Peter_Brabeck-Letmathe" title="Peter Brabeck-Letmathe">Peter Brabeck-Letmathe</a></li> <li><a href="/wiki/Nobuyuki_Idei" title="Nobuyuki Idei">Nobuyuki Idei</a></li> <li><a href="/wiki/Henri_Nestl%C3%A9" title="Henri Nestlé">Henri Nestlé</a></li> <li><a href="/wiki/Kaspar_Villiger" title="Kaspar Villiger">Kaspar Villiger</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestea_European_Championship_Tour" title="Nestea European Championship Tour">Nestea European Championship Tour</a></li> <li><a href="/wiki/1977_Nestl%C3%A9_boycott" title="1977 Nestlé boycott">1977 Nestlé boycott</a></li> <li><a href="/wiki/Arnold_Palmer_Invitational" title="Arnold Palmer Invitational">Nestlé Invitational</a></li> <li><a href="/wiki/Rowntrees_F.C." title="Rowntrees F.C.">Nestlé Rowntree F.C.</a></li> <li><a href="/wiki/Nestl%C3%A9_Smarties_Book_Prize" title="Nestlé Smarties Book Prize">Nestlé Smarties Book Prize</a></li> <li><a href="/wiki/Nestl%C3%A9_Tower" title="Nestlé Tower">Nestlé Tower</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie">Toll House cookies</a></li> <li><a href="/wiki/International_Code_of_Marketing_of_Breast-milk_Substitutes" title="International Code of Marketing of Breast-milk Substitutes">International Code of Marketing of Breast-milk Substitutes</a></li> <li><a href="/wiki/Nescaf%C3%A9_Basement" title="Nescafé Basement">Nescafé Basement</a></li> <li><a href="/wiki/Maggi_noodles_safety_concerns_in_India" title="Maggi noodles safety concerns in India">Maggi noodles safety concerns in India</a></li> <li><a href="/wiki/Freshly" title="Freshly">Freshly</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">List of Nestlé brands</a></li> <li><a href="/wiki/Controversies_of_Nestl%C3%A9" title="Controversies of Nestlé">Controversies of Nestlé</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span style="font-size:85%;"><sup>1</sup> Brand owned by <a href="/wiki/General_Mills" title="General Mills">General Mills</a>; Produced by General Mills in the U.S. and Canada. Produced by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners</a> under the Nestlé brand elsewhere. <sup>2</sup> Brand owned by <a href="/wiki/General_Mills" title="General Mills">General Mills</a>; U.S. and Canadian production rights controlled by Nestlé under license. <sup>3</sup> U.S. production rights owned by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a>. <sup>4</sup> U.S. rights and production owned by the <a href="/wiki/Smarties_Candy_Company" title="Smarties Candy Company">Smarties Candy Company</a> with a different product. <sup>5</sup> U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by <a href="/wiki/Associated_British_Foods" title="Associated British Foods">Associated British Foods</a>. <sup>6</sup> Produced by Cereal Partners, branded as Nestlé. <sup>7</sup> Brand owned by <a href="/wiki/Post_Foods" class="mw-redirect" title="Post Foods">Post Foods</a>; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. <sup>8</sup> Philippine production rights owned by <a href="/wiki/Alaska_Milk_Corporation" title="Alaska Milk Corporation">Alaska Milk Corporation</a>. <sup>9</sup> Singaporean, Malaysian and Thai production rights owned by <a href="/wiki/Fraser_and_Neave" title="Fraser and Neave">Fraser and Neave</a>. <sup>10</sup> Used only in Indonesia, Thailand, and Cambodia. <sup>11</sup> Used only in the Philippines. <sup>12</sup> U.S. production rights owned by the <a href="/wiki/Ferrara_Candy_Company" title="Ferrara Candy Company">Ferrara Candy Company</a>. <sup>13</sup> <a href="/wiki/North_America" title="North America">NA</a> rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. <sup>14</sup> Brand owned by <a href="/wiki/Mars_Inc." title="Mars Inc.">Mars</a>, sold by Nestlé in Canada. <sup>15</sup> Produced by <a href="/wiki/Froneri" title="Froneri">Froneri</a> in the U.S. since 2020.</span></li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Nestl%C3%A9" title="Category:Nestlé">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/20px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <b><a href="https://commons.wikimedia.org/wiki/Category:Nestl%C3%A9" class="extiw" title="commons:Category:Nestlé">Commons</a></b></li></ul> </div></td></tr></tbody></table></div> <!-- NewPP limit report Parsed by mw‐api‐ext.eqiad.main‐58cbcf565‐2kdbx Cached time: 20250323002525 Cache expiry: 2592000 Reduced expiry: false Complications: [vary‐revision‐sha1, show‐toc] CPU time usage: 1.043 seconds Real time usage: 1.326 seconds Preprocessor visited node count: 5327/1000000 Post‐expand include size: 209988/2097152 bytes Template argument size: 8378/2097152 bytes Highest expansion depth: 19/100 Expensive parser function count: 9/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 153387/5000000 bytes Lua time usage: 0.594/10.000 seconds Lua memory usage: 9812800/52428800 bytes Number of Wikibase entities loaded: 1/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 1123.255 1 -total 33.29% 373.962 1 Template:Reflist 19.40% 217.884 8 Template:Infobox 16.84% 189.165 22 Template:Cite_web 14.29% 160.491 5 Template:Navbox 10.42% 117.057 1 Template:General_Mills 9.54% 107.122 1 Template:Short_description 9.21% 103.453 1 Template:Infobox_brand 8.41% 94.459 1 Template:Infobox_nutritional_value 7.51% 84.335 1 Template:More_citations_needed --> <!-- Saved in parser cache with key enwiki:pcache:889238:|#|:idhash:canonical and timestamp 20250323002525 and revision id 1281874240. Rendering was triggered because: api-parse --> </div><!--esi <esi:include src="/esitest-fa8a495983347898/content" /> --><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Cheerios&oldid=1281874240">https://en.wikipedia.org/w/index.php?title=Cheerios&oldid=1281874240</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:General_Mills_brands" title="Category:General Mills brands">General Mills brands</a></li><li><a href="/wiki/Category:General_Mills_cereals" title="Category:General Mills cereals">General Mills cereals</a></li><li><a href="/wiki/Category:Nestl%C3%A9_cereals" title="Category:Nestlé cereals">Nestlé cereals</a></li><li><a href="/wiki/Category:Products_introduced_in_1941" title="Category:Products introduced in 1941">Products introduced in 1941</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:All_articles_with_dead_YouTube_links" title="Category:All articles with dead YouTube links">All articles with dead YouTube links</a></li><li><a href="/wiki/Category:Articles_with_dead_YouTube_links_from_February_2022" title="Category:Articles with dead YouTube links from February 2022">Articles with dead YouTube links from February 2022</a></li><li><a href="/wiki/Category:All_articles_with_bare_URLs_for_citations" title="Category:All articles with bare URLs for citations">All articles with bare URLs for citations</a></li><li><a href="/wiki/Category:Articles_with_bare_URLs_for_citations_from_August_2024" title="Category:Articles with bare URLs for citations from August 2024">Articles with bare URLs for citations from August 2024</a></li><li><a href="/wiki/Category:Articles_with_PDF_format_bare_URLs_for_citations" title="Category:Articles with PDF format bare URLs for citations">Articles with PDF format bare URLs for citations</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:Use_mdy_dates_from_January_2014" title="Category:Use mdy dates from January 2014">Use mdy dates from January 2014</a></li><li><a href="/wiki/Category:Articles_needing_additional_references_from_August_2021" title="Category:Articles needing additional references from August 2021">Articles needing additional references from August 2021</a></li><li><a href="/wiki/Category:All_articles_needing_additional_references" title="Category:All articles needing additional references">All articles needing additional references</a></li><li><a href="/wiki/Category:All_articles_lacking_reliable_references" title="Category:All articles lacking reliable references">All articles lacking reliable references</a></li><li><a href="/wiki/Category:Articles_lacking_reliable_references_from_December_2023" title="Category:Articles lacking reliable references from December 2023">Articles lacking reliable references from December 2023</a></li><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_April_2020" title="Category:Articles with unsourced statements from April 2020">Articles with unsourced statements from April 2020</a></li><li><a href="/wiki/Category:Commons_category_link_from_Wikidata" title="Category:Commons category link from Wikidata">Commons category link from Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 23 March 2025, at 00:25<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. By using this site, you agree to the <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use" class="extiw" title="foundation:Special:MyLanguage/Policy:Terms of Use">Terms of Use</a> and <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy" class="extiw" title="foundation:Special:MyLanguage/Policy:Privacy policy">Privacy Policy</a>. Wikipedia® is a registered trademark of the <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, a non-profit organization.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Cheerios&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><picture><source media="(min-width: 500px)" srcset="/static/images/footer/wikimedia-button.svg" width="84" height="29"><img src="/static/images/footer/wikimedia.svg" width="25" height="25" alt="Wikimedia Foundation" lang="en" loading="lazy"></picture></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><picture><source media="(min-width: 500px)" srcset="/w/resources/assets/poweredby_mediawiki.svg" width="88" height="31"><img src="/w/resources/assets/mediawiki_compact.svg" alt="Powered by MediaWiki" lang="en" width="25" height="25" loading="lazy"></picture></a></li> </ul> </footer> </div> </div> </div> <div class="vector-header-container vector-sticky-header-container"> <div id="vector-sticky-header" class="vector-sticky-header"> <div class="vector-sticky-header-start"> <div class="vector-sticky-header-icon-start vector-button-flush-left vector-button-flush-right" aria-hidden="true"> <button class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-sticky-header-search-toggle" tabindex="-1" data-event-name="ui.vector-sticky-search-form.icon"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </button> </div> <div role="search" class="vector-search-box-vue vector-search-box-show-thumbnail vector-search-box"> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail"> <form action="/w/index.php" id="vector-sticky-search-form" class="cdx-search-input cdx-search-input--has-end-button"> <div class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia"> <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <div class="vector-sticky-header-context-bar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-sticky-header-toc" class="vector-dropdown mw-portlet mw-portlet-sticky-header-toc vector-sticky-header-toc vector-button-flush-left" > <input type="checkbox" id="vector-sticky-header-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-sticky-header-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-sticky-header-toc-label" for="vector-sticky-header-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-sticky-header-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div class="vector-sticky-header-context-bar-primary" aria-hidden="true" ><span class="mw-page-title-main">Cheerios</span></div> </div> </div> <div class="vector-sticky-header-end" aria-hidden="true"> <div class="vector-sticky-header-icons"> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-talk-sticky-header" tabindex="-1" data-event-name="talk-sticky-header"><span class="vector-icon mw-ui-icon-speechBubbles mw-ui-icon-wikimedia-speechBubbles"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-subject-sticky-header" tabindex="-1" data-event-name="subject-sticky-header"><span class="vector-icon mw-ui-icon-article mw-ui-icon-wikimedia-article"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-history-sticky-header" tabindex="-1" data-event-name="history-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-history mw-ui-icon-wikimedia-wikimedia-history"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only mw-watchlink" id="ca-watchstar-sticky-header" tabindex="-1" data-event-name="watch-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-star mw-ui-icon-wikimedia-wikimedia-star"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-edit-sticky-header" tabindex="-1" data-event-name="wikitext-edit-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-wikiText mw-ui-icon-wikimedia-wikimedia-wikiText"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-ve-edit-sticky-header" tabindex="-1" data-event-name="ve-edit-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-edit mw-ui-icon-wikimedia-wikimedia-edit"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-viewsource-sticky-header" tabindex="-1" data-event-name="ve-edit-protected-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-editLock mw-ui-icon-wikimedia-wikimedia-editLock"></span> <span></span> </a> </div> <div class="vector-sticky-header-buttons"> <button class="cdx-button cdx-button--weight-quiet mw-interlanguage-selector" id="p-lang-btn-sticky-header" tabindex="-1" data-event-name="ui.dropdown-p-lang-btn-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-language mw-ui-icon-wikimedia-wikimedia-language"></span> <span>9 languages</span> </button> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive" id="ca-addsection-sticky-header" tabindex="-1" data-event-name="addsection-sticky-header"><span class="vector-icon mw-ui-icon-speechBubbleAdd-progressive mw-ui-icon-wikimedia-speechBubbleAdd-progressive"></span> <span>Add topic</span> </a> </div> <div class="vector-sticky-header-icon-end"> <div class="vector-user-links"> </div> </div> </div> </div> </div> <div class="mw-portlet mw-portlet-dock-bottom emptyPortlet" id="p-dock-bottom"> <ul> </ul> </div> <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.eqiad.main-75687f9f4b-t65p8","wgBackendResponseTime":222,"wgPageParseReport":{"limitreport":{"cputime":"1.043","walltime":"1.326","ppvisitednodes":{"value":5327,"limit":1000000},"postexpandincludesize":{"value":209988,"limit":2097152},"templateargumentsize":{"value":8378,"limit":2097152},"expansiondepth":{"value":19,"limit":100},"expensivefunctioncount":{"value":9,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":153387,"limit":5000000},"entityaccesscount":{"value":1,"limit":400},"timingprofile":["100.00% 1123.255 1 -total"," 33.29% 373.962 1 Template:Reflist"," 19.40% 217.884 8 Template:Infobox"," 16.84% 189.165 22 Template:Cite_web"," 14.29% 160.491 5 Template:Navbox"," 10.42% 117.057 1 Template:General_Mills"," 9.54% 107.122 1 Template:Short_description"," 9.21% 103.453 1 Template:Infobox_brand"," 8.41% 94.459 1 Template:Infobox_nutritional_value"," 7.51% 84.335 1 Template:More_citations_needed"]},"scribunto":{"limitreport-timeusage":{"value":"0.594","limit":"10.000"},"limitreport-memusage":{"value":9812800,"limit":52428800}},"cachereport":{"origin":"mw-api-ext.eqiad.main-58cbcf565-2kdbx","timestamp":"20250323002525","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Cheerios","url":"https:\/\/en.wikipedia.org\/wiki\/Cheerios","sameAs":"http:\/\/www.wikidata.org\/entity\/Q2425291","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q2425291","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2004-08-10T03:20:35Z","dateModified":"2025-03-23T00:25:20Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/8\/8f\/Cheerios_with_Happy_Heart_Shapes.jpg","headline":"breakfast cereal"}</script> </body> </html>