Company Info | About Us

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resolve(result) }) .catch(err => { this.logger("Error in getUserDetails", err) reject(err) }) }) updateCartCount = (cartCount) => new Promise((resolve, reject) => { this.callHandler('updateCartCount', cartCount) .then(result => { this.logger("updated Cart Count", result) resolve(result) }) .catch(err => { this.logger("Error in updateCartCount", err) reject(err) }) }) getToken = () => new Promise((resolve, reject) => { this.callHandler('getToken', false) .then(result => { this.logger("GetToken Success", result) resolve(result) }) .catch(err => { this.logger("Error in getToken", err) reject(err) }) }) displayInAppReview = () => new Promise((resolve, reject) => { this.callHandler('displayInAppReview') .then(result => { this.logger("displayInAppReview success") resolve(result) }) .catch(err => { this.logger("displayInAppReview failed") reject(err) }) }) } // [START log_event] function logEvent(name, params) { if (!name) { return; } if (window.AnalyticsWebInterface) { // Call Android 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found."); } } // [END set_user_property] /* document.getElementById("event1").addEventListener("click", function() { console.log("event1"); logEvent("event1", { foo: "bar", baz: 123 }); }); document.getElementById("event2").addEventListener("click", function() { console.log("event2"); logEvent("event2", { size: 123.456 }); }); document.getElementById("userprop").addEventListener("click", function() { console.log("userprop"); setUserProperty("userprop", "custom_value"); }); */ </script> <script> const hideHeaderFooterByWindowFlutterInappwebview = () => { //$('.gnb').hide(); if(document.querySelector(".gnb") != null && document.querySelector(".gnb").style != null) { document.querySelector(".gnb").style.display='none'; } if(document.querySelector(".nv00-gnb") != null && document.querySelector(".nv00-gnb").style != null) { document.querySelector(".nv00-gnb").style.display='none'; } if(document.querySelector(".nv00-gnb-v3") != null && document.querySelector(".nv00-gnb-v3").style != null) { document.querySelector(".nv00-gnb-v3").style.display='none'; } //CRHQ-9185 [B2C] shop app - DB 전환 건 - 쿠키 체크 및 미노출 처리 - 보완로직 if(document.querySelector(".cod05-app-banner") != null && document.querySelector(".cod05-app-banner").style != null) { document.querySelector(".cod05-app-banner").style.display='none'; } if(document.querySelector(".breadcrumb") != null && document.querySelector(".breadcrumb").style != null) { document.querySelector(".breadcrumb").style.display='none'; } if(document.querySelector(".nv17-breadcrumb") != null && document.querySelector(".nv17-breadcrumb").style != null) { document.querySelector(".nv17-breadcrumb").style.display='none'; } if(document.querySelector(".epp-breadcrumb") != null && document.querySelector(".epp-breadcrumb").style != null) { document.querySelector(".epp-breadcrumb").style.display='none'; } if(document.querySelector(".footer-column") != null && document.querySelector(".footer-column").style != null) { document.querySelector(".footer-column").style.display='none'; } if(("es" === "sg" || "de" === "sg") && document.querySelector(".footer-bottom") != null && document.querySelector(".footer-bottom").style != null) { document.querySelector(".footer-bottom").style.display='none'; } if(document.querySelector(".footer-language") != null && document.querySelector(".footer-language").style != null) { document.querySelector(".footer-language").style.display='none'; } if(document.querySelector(".footer-language__anchor") != null && document.querySelector(".footer-language__anchor").style != null) { document.querySelector(".footer-language__anchor").style.display='none'; } if(document.querySelector(".footer-language-wrap") != null && document.querySelector(".footer-language-wrap").style != null) { document.querySelector(".footer-language-wrap").style.display='none'; } if(document.querySelector(".footer-sns") != null && document.querySelector(".footer-sns").style != null) { document.querySelector(".footer-sns").style.display='none'; } if(document.querySelector(".footer-terms") != null && document.querySelector(".footer-terms").style != null) { document.querySelector(".footer-terms").style.display='none'; } if(document.querySelector("#teconsent") != null && document.querySelector("#teconsent").style != null) { document.querySelector("#teconsent").style.display='none'; } if(document.querySelector("#QSIFeedbackButton-btn") != null && document.querySelector("#QSIFeedbackButton-btn").style != null) { document.querySelector("#QSIFeedbackButton-btn").style.display='none'; } if (window.location.href.indexOf("/mypage/myproducts/") > -1 || window.location.href.indexOf("/mypage/myrepair/") > -1 || window.location.href.indexOf("/mypage/rewards/") > -1 || window.location.href.indexOf("/mypage/myreferrals/") > -1) { if(document.querySelector(".explore-lnb-navigation") != null && document.querySelector(".explore-lnb-navigation").style != null) { document.querySelector(".explore-lnb-navigation").style.display='none'; } if(document.querySelector(".nv-g-lnb") != null && document.querySelector(".nv-g-lnb").style != null) { document.querySelector(".nv-g-lnb").style.display='none'; } if(document.querySelector(".pd-g-floating-nav") != null && document.querySelector(".pd-g-floating-nav").style != null) { document.querySelector(".pd-g-floating-nav").style.display='none'; } document.querySelectorAll("#content a[target='_blank']").forEach(function(item){ item.removeAttribute('target'); }); } if("page-standard-pd" === "page-static-gnb-hq" || "page-buying-pd" === "page-static-gnb-hq" || "page-feature-pd" === "page-static-gnb-hq") { if(document.querySelector(".pd-header-navigation__menu-epromoter-cta") != null && document.querySelector(".pd-header-navigation__menu-epromoter-cta").style != null) { document.querySelector(".pd-header-navigation__menu-epromoter-cta").style.display='none'; } if(document.querySelector(".product-detail-kv__cta-epromotor") != null && document.querySelector(".product-detail-kv__cta-epromotor").style != null) { document.querySelector(".product-detail-kv__cta-epromotor").style.display='none'; } }else if("page-bc-pd" === "page-static-gnb-hq"){ document.querySelectorAll("#content .s-message-link").forEach(function(item){ item.style.display = "none"; }); } document.querySelectorAll("#content a[href$='.pdf'][target='_blank']").forEach(function(item){ item.removeAttribute('target'); }); if(document.querySelector(".cookie-bar__app-banner") != null && document.querySelector(".cookie-bar__app-banner").style != null) { document.querySelector(".cookie-bar__app-banner").style.display='none'; } if(document.querySelector(".cod05-app-banner") != null && document.querySelector(".cod05-app-banner").style != null) { document.querySelector(".cod05-app-banner").style.display='none'; } //[EPP] Partner Bar 미노출 처리 if(document.querySelector(".partner-bar-wrap") != null && document.querySelector(".partner-bar-wrap").style != null) { document.querySelector(".partner-bar-wrap").style.display='none'; } if(window.sg && window.sg.common && window.sg.common.utils){ window.sg.common.utils.visibleScroll(); } } let timerId = setInterval(() => { if(isWebView){ hideHeaderFooterByWindowFlutterInappwebview(); } if(window.location.href.indexOf("samsung.com.cn") > -1){ //cn국가인 경우 //추가된 userAgent 판단 로직 var ua = navigator.userAgent; var ualower = ua.toLowerCase(); if(/micromessenger/.test(ualower)){ //userAgent include 'micromessenger' if(/miniprogram/i.test(ualower)){ // 위챗 미니앱 //return 'wxApp'; hideHeaderFooterByWindowFlutterInappwebview(); } }else if(/aliapp/i.test(ualower) && /miniprogram/i.test(ualower)){//userAgent include 'aliapp', 'miniprogram' //return 'aliApp';// 알리 미니앱 hideHeaderFooterByWindowFlutterInappwebview(); } } }, 10); setTimeout(() => { clearInterval(timerId); }, 20000); const setSessionStorage = () => { const isInAppWebViewSessionStorage = sessionStorage.getItem("isInAppWebViewSessionStorage"); if(!isInAppWebViewSessionStorage){ // readyCallback에서 세팅 (기존에 없는 경우만 세팅) sessionStorage.setItem("isInAppWebViewSessionStorage", "true"); } } //new ShopAppUtil let shopAppUtilInstance = new ShopAppUtil({ logger: true, readyCallback: setSessionStorage }); document.addEventListener("DOMContentLoaded", function () { if(shopAppUtilInstance.isWebView() && typeof $ !== "undefined"){ $(document).off("click", ".pd-offer__item a"); $(document).on("click", ".pd-offer__item a", function (e) { let href = $(this).attr("href"); if(href.indexOf("samsungmembers") > -1){ //samsungmembers e.preventDefault(); shopAppUtilInstance.openExternalBrowser(href); } }); } }); //EMI 팝업에서 호출 확인 용 function hideModalEmipopup() { console.log("[from finance-popup.js] call hideModalEmipopup()!! 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class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_E1E2_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy S24 | S24+" data-mobile-alt="Galaxy S24 | S24+" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_E1E2_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy S24 | S24+" data-mobile-alt="Galaxy S24 | S24+" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy S24 | S24+</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-s/galaxy-s24-fe-blue-256gb-sm-s721blbcxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:Galaxy S24 FE" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_R12_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy S24 FE" data-mobile-alt="Galaxy S24 FE" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_R12_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy S24 FE" data-mobile-alt="Galaxy S24 FE" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy S24 FE</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-128gb-sm-a556elbaxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy a55 5g" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/gnb/Galaxy_A55_GNB_ice-blue.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy A55 5G" data-mobile-alt="Galaxy A55 5G" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/gnb/Galaxy_A55_GNB_ice-blue.png?$168_136_PNG$" data-desktop-alt="Galaxy A55 5G" data-mobile-alt="Galaxy A55 5G" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy A55 5G</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/tablets/galaxy-tab-s/galaxy-tab-s10-ultra-gray-256gb-sm-x920nzaaxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy tab s10 series" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_TS10-Series_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Tab S10 Series" data-mobile-alt="Galaxy Tab S10 Series" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_TS10-Series_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Tab S10 Series" data-mobile-alt="Galaxy Tab S10 Series" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Tab S10 Series</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxsp/" aria-label="Galaxy Watch Ultra: Open in a New Window" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature 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aria-label="Galaxy Buds3 Pro: Open in a New Window" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy buds3 pro" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem" target="_blank"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/HOME_Buds3Pro_GNB_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Buds3 Pro" data-mobile-alt="Galaxy Buds3 Pro" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/HOME_Buds3Pro_GNB_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Buds3 Pro" data-mobile-alt="Galaxy Buds3 Pro" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Buds3 Pro</p> </a> </li> </ul> <button class="nv00-gnb__featured-products-thumbnail-item--next"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </button> </div> </div> </div> </li> <li class="nv00-gnb__l0-menu"> <button class="nv00-gnb__l0-menu-btn" role="menuitem" aria-expanded="false" aria-haspopup="true" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av"> TV & AV <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-bold" href="#next-bold"></use> </svg> </button> <div class="nv00-gnb__l1-menu-container left-side"> <p class="nv00-gnb__l1-menu-container-title">TV & AV</p> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:recommended" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended"> Recommended <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/offer/tv-bundles/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:exclusive tv bundles" role="menuitem"> Exclusive TV Bundles </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/why-samsung-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why samsung tv" role="menuitem"> Why Samsung TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/qled-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why neo qled" role="menuitem"> Why Neo QLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/oled-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why samsung oled" role="menuitem"> Why Samsung OLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/8k-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why 8k tvs" role="menuitem"> Why 8K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-frame/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why the frame" role="menuitem"> Why The Frame </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:discover lifestyle tvs" role="menuitem"> Discover Lifestyle TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/gaming-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:best samsung gaming tv" role="menuitem"> Best Samsung Gaming TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/sports-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:best tv for sports" role="menuitem"> Best TV for Sports <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/smart-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why samsung smart tv" role="menuitem"> Why Samsung Smart TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/micro-led/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why micro led" role="menuitem"> Why Micro LED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/offer/upgrade/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:tv upgrade offer" role="menuitem"> TV Upgrade Offer <span class="badge-icon badge-icon--label badge-icon--bg-color-red">HOT</span> </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tvs" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs"> TVs <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:discover tvs" role="menuitem"> Discover TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/tv-buying-guide/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:tv buying guide" role="menuitem"> TV Buying Guide </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/help-me-choose/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:help choose my tv " role="menuitem"> Help Choose My TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/neo-qled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:neo qled" role="menuitem"> Neo QLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/qled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:qled" role="menuitem"> QLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/oled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:oled" role="menuitem"> OLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-frame/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the frame" role="menuitem"> The Frame </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-serif/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the serif" role="menuitem"> The Serif </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-sero/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the sero" role="menuitem"> The Sero </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/?crystal-uhd" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:crystal uhd" role="menuitem"> Crystal UHD </a> </li> <li class="nv00-gnb__l2-menu mobile-only"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/8k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:8k tvs" role="menuitem"> 8K TVs </a> </li> <li class="nv00-gnb__l2-menu mobile-only"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/uhd-4k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:4k tvs" role="menuitem"> 4K TVs </a> </li> <li class="nv00-gnb__l2-menu mobile-only"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/?full-hd+hd" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:full hd/hd tvs" role="menuitem"> Full HD/HD TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tv-accessories/all-tv-accessories/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:tv accessories" role="menuitem"> TV Accessories </a> </li> <li class="nv00-gnb__l2-menu mobile-only"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/help-me-choose/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:help choose your best tv" role="menuitem"> Help Choose Your Best TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:all tvs" role="menuitem"> All TVs </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tv by size" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size"> TV by Size <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/98-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:98”" role="menuitem"> 98” </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/85-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:85 inch tvs" role="menuitem"> 85" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/77-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:77”" role="menuitem"> 77” </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/75-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:75 inch tvs" role="menuitem"> 75" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/65-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:65 inch tvs" role="menuitem"> 65" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/55-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:55 inch tvs" role="menuitem"> 55" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/50-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:50 inch tvs" role="menuitem"> 50" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/43-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:43 inch tvs" role="menuitem"> 43" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/32-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:32 inch tvs" role="menuitem"> 32" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/tv-buying-guide/what-size-tv-should-i-get/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:what is the right tv size" role="menuitem"> What is the Right TV Size? </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:all tvs" role="menuitem"> All TVs </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tv by resolution" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution"> TV by Resolution <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/8k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:8k tvs" role="menuitem"> 8K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/uhd-4k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:4k tvs" role="menuitem"> 4K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/?full-hd+hd" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:full hd hd tvs" role="menuitem"> Full HD/HD TVs </a> </li> </ul> </div> <div 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class="explore-lnb__dropdown" role="presentation"> <a href="https://design.samsung.com/global/" role="menuitem" target="_blank" class="explore-lnb__link " aria-label="Samsung<br/>Design Open in a New Window" an-tr="nv07_explore floating navigation-about us-text-depth1" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:samsung design"> <div>Samsung<br />Design</div> <div class="explore-lnb__link-figure figure"> <div class="picture"> <svg focusable="false" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"> <path d="M13.573 2.427L13.573 11.475 12.239 11.475 12.239 4.703 3.037 13.906 2.094 12.963 11.297 3.76 4.525 3.761 4.525 2.427z"></path> </svg> </div> </div> </a> </div> </div> </div> </div> <span class="explore-lnb__link-gradation--right"></span> <button class="explore-lnb__next-btn nav-btn"> <span class="hidden">Next</span> <span class="explore-lnb__next-btn-icon"> <svg class="icon" focusable="false"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </span> </button> </div> </div> </div> </div> <div class="fg-g-flagship-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="flagship-full-bleed padding-top-None padding-bottom-None overlay bg-white text- kv-type"> <div class="flagship-full-bleed__wrap"> <div class="flagship-full-bleed__text-wrap text-pos-middle text-pos-left text-m-top text-m-center text- full-bleed"> <div class="flagship-full-bleed__text"> <p class="flagship-full-bleed__eyebrow-text desktop-only">Company Info.</p> <p class="flagship-full-bleed__eyebrow-text mobile-only">Company Info.</p> <h2 class="flagship-full-bleed__headline desktop-only text-size-x-large">Our mission<br />& values</h2> <h2 class="flagship-full-bleed__headline mobile-only text-size-x-large">Our mission & values</h2> <div class="flagship-full-bleed__desc-wrap"> <h3 class="flagship-full-bleed__sub-headline desktop-only text-size-large">Our promise to perform responsibly <br />as a leading, global company.</h3> <h3 class="flagship-full-bleed__sub-headline mobile-only text-size-large">Our promise to perform responsibly as a leading, global company.</h3> </div> </div> </div> <div class="flagship-full-bleed__media-wrap flagship-full-bleed__img-wrap"> <figure> <div class="image image--dyn-height"> <img data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img01.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/mo/MO_AS.1_CompanyInfo_img01.png?$LazyLoad_Home_PNG$" class="image__preview lazy-load responsive-img"/> <img data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img01.png?$1920_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/mo/MO_AS.1_CompanyInfo_img01.png?$720_N_JPG$" class="image__main lazy-load responsive-img"/> </div> </figure> </div> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--48 bg-white text-center text-mo-center "> <div class="textblock__body padding-top--48 padding-bottom--48"> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies In the world, Samsung continues to train its employees and operate monitoring systems, while practising fair and transparent corporate management.</p> </div> </div> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-bottom--48 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">Our mission & approach</h2> <p class="pop-up-card__description">Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="our mission and approach:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img02.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img02.png?$LazyLoad_Home_PNG$" alt="The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colours."/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img02.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img02.png?$ORIGIN_PNG$" alt="The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colours."/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0">Our mission & approach</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">1. Supporting people to be their best</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">On the basis of human resources & technologies</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Make the extension of human resource development and technical superiority with management principles<br />· Increase the synergy effect of the whole management system through human resources and technologies</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">2. Our internal goals</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">Create the best products and services</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Create the products and services that give customers the best satisfaction<br />· Retain the 1st position in the world in the same line of business</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">3. Beyond Samsung</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">And contribute to society</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Contribute for common interests and a rich life<br />· Perform the mission statement by a member of the community</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-top--48 margin-bottom--48 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">The values that define Samsung's spirit</h2> <p class="pop-up-card__description">Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="the values that define samsungs spirit:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img03.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img03.1.png?$LazyLoad_Home_PNG$" alt="A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses."/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img03.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img03.1.png?$ORIGIN_PNG$" alt="A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses."/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0">The values that define Samsung's spirit</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="static-content aem-GridColumn aem-GridColumn--default--12"> <style scoped="scoped"> .p6-about-us-accessibility .pc-only{display:block;} .p6-about-us-accessibility .mo-only{display:none;} .p6-about-us-accessibility .mo-br{display:none;} .p6-about-us-accessibility .pc-br{display:block;} .p6-about-us-accessibility .company-info-wrap{max-width:1316px; 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padding-bottom:2.5641vw;} .p6-about-us-accessibility .company-info ul li .company-info-text p{font-size:4.4872vw; line-height:1.33;} } </style> <div class="p6-about-us-accessibility"> <div class="company-info-wrap"> <section class="company-info"> <ul> <li class="people"> <div class="company-info-img"> <img class="pc-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_PC_01.png" alt=""> <img class="mo-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_MO_01.png" alt=""> </div> <div class="company-info-text"> <h4>People</h4> <p>Quite simply, a company is its people.<br class="mo-br"> At Samsung, we’re dedicated to giving<br class="mo-br"> our people a<br class="pc-br"> wealth of opportunities<br class="mo-br"> to reach their full potential.</p> </div> </li> <li class="excellence"> <div class="company-info-img"> <img class="pc-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_PC_02.png" alt=""> <img class="mo-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_MO_02.png" alt=""> </div> <div class="company-info-text"> <h4>Excellence</h4> <p>Everything we do at Samsung is<br class="mo-br"> driven by an unyielding passion<br class="mo-br"> for excellence and an<br class="pc-br"> unfaltering<br class="mo-br"> commitment to develop the best<br class="mo-br"> products and services on the market</p> </div> </li> <li class="change"> <div class="company-info-img"> <img class="pc-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_PC_03.png" alt=""> <img class="mo-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_MO_03.png" alt=""> </div> <div class="company-info-text"> <h4>Change</h4> <p>As we have done since our foundation,<br class="mo-br"> we set our sights on the future,<br class="mo-br"> anticipating market<br class="pc-br"> needs and<br class="mo-br"> demands so we can steer our<br class="mo-br"> company toward long-term success.</p> </div> </li> <li class="integrity"> <div class="company-info-img"> <img class="pc-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_PC_04.png" alt=""> <img class="mo-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_MO_04.png" alt=""> </div> <div class="company-info-text"> <h4>Integrity</h4> <p>Operating in an ethical way is the<br class="mo-br"> foundation of our business.<br class="mo-br"> Everything we do is guided by<br class="pc-br"><br class="mo-br"> a moral compass that ensures<br class="mo-br"> fairness, respect for all stakeholders and<br class="mo-br"> complete<br class="pc-br"> transparency.</p> </div> </li> <li class="co-prosperity"> <div class="company-info-img"> <img class="pc-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_PC_05.png" alt=""> <img class="mo-only" src="https://images.samsung.com/is/image/samsung/assets/sg/about-us/web-accessibility/company-info/Company-Info_N04_MO_05.png" alt=""> </div> <div class="company-info-text"> <h4>Co-prosperity</h4> <p>Samsung is committed to becoming<br class="mo-br"> a socially and environmentally<br class="mo-br"> responsible corporate<br class="pc-br"> citizen in<br class="mo-br"> all of its communities worldwide.</p> </div> </li> </ul> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-top--48 margin-bottom--48 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">Five Samsung business principles</h2> <p class="pop-up-card__description">In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfilment of its corporate social responsibilities.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="five samsung business principles:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img04.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img04.1.png?$LazyLoad_Home_PNG$" alt="A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger."/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/AS.1_CompanyInfo_img04.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/company-info/mo/MO_AS.1_CompanyInfo_img04.1.png?$ORIGIN_PNG$" alt="A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger."/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0">Five Samsung business principles</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">1. We comply with laws and ethical standards.</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We respect the dignity and diversity of individuals.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect the basic human rights of all people. Forced labour, wage exploitation and child slavery are not allowed under any circumstances. We do not discriminate against nationality, race, gender, religion, etc. and treat all stakeholders and parties like customers or employees.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We compete fairly in accordance to law and business ethics.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with all rules of other countries and regional communities, respect market competition order and compete in a fair way. We do not make unfair profits by unlawful means from bad trade ethics. We do not give or take compensation gifts, bribes or treat people while conducting business activities.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We maintain transparent accounting through accurate accounting records.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We record and manage all transactions accurately to make all stakeholders clearly understand our business activities comply with accounting standards that are used internationally, as well as accounting regulations of each country. As prescribed by law, we are transparent with company information and the main aspects of management, such as financial changes in the company.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We do not intervene in politics and maintain neutrality.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect political rights and political decisions of a person, and do not conduct political activity within the company. We do not use the company’s funds, manpower, facilities, etc. for political purposes.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">2. We maintain a clean organisational culture.</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We strictly keep one’s private and public life separate from all business activities.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">In the case of a conflict between the company and a person, we give priority to the company’s legal interests. We do not espouse personal interests using the company’s property and own position and are not involved in any inappropriate activities such as misuse or embezzlement of the company’s assets. We do not have dealings with marketable securities like the buying and selling of stocks using officially acquired information.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We protect and respect the intellectual property of the company and other people.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">Intellectual property and confidential information do not leave the company without prior permission or approval. We respect the intellectual property of others and are not involved in any acts of infringement like unauthorised use, reproduction, distribution, changes, etc.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We create a healthy atmosphere.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We do not allow any behaviour that could harm healthy peer relationships such as sexual harassment, money transactions or violence. We do not form factions that could cause incompatibility inside the group nor do we organise private groups.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">3. We respect customers, shareholders and employees.</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We make customer satisfaction our top priority.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide products and services that meet the needs and expectations of customers. We have a sincere and friendly relationship with our customers and accept suggestions and complaints with modesty. Also, we respect and honour and information.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We pursue shareholder value oriented management.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide long-term benefits to shareholders through reasonable investments and improvement of operational efficiency. We create stable benefits through steady management activities and enhance the company’s market value. Moreover, we respect the shareholders’ rights, reasonable demands and ideas.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We make efforts for the improvement of the ‘quality of life’ of our employees.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide equal opportunities to all employees and treat them fairly according to their abilities and performance. We recommend continuous self-development of employees and support the improvements required to carry out duties. In addition, we make a work environment that can work autonomously and creatively.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">4. We care for the environment, safety and health.</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We pursue eco-friendly management.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with international standards concerning environmental protection, related acts and subordinate statute and internal regulations. We make constant efforts for environmental protection in all business activities such as development, manufacturing, sales, etc. We take the lead in effective use of resources, like resource recycling.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We put emphasis on people’s safety and health.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with international standards concerning safety, related acts and subordinate statute and internal regulations. We obey safety regulations, create a comfortable work environment and prevent negligent accidents.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">5. We are a socially responsible corporate citizen.</h2> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We perform basic obligations faithfully as an enterprise citizen.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We make an effort to raise faith in the company’s responsibility and obligation as a member of the regional community. We work hard for safe employment creation and sincerely understand the responsibility of tax payments.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We build relationships of co-existence and co-prosperity with business partners.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We form two-way relationships based on mutual trust with our business partners and recognize them as strategic collaborators. We pursue collective growth and strive to strengthen the competitiveness of our partners through ethical and lawful support.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="24" data-font-size-mo="16">We respect the present social and cultural characteristics and have cooperative management (mutual prosperity/cooperation).</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect the laws, culture and values of the regional community and contribute to the improvement of the quality of life. We keep an eye on developing a healthy society through public interest activities such as intellectual and artistic study, culture, sport activities, etc. We actively participate in social service activities like volunteer work, disaster relief, etc.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-center text-mo-center "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h4 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">Get to know our CEO</h4> </div> </div> </div> <div class="pd-g-feature-benefit-column-carousel aem-GridColumn aem-GridColumn--default--12"> <div class="feature-column-carousel bg-white feature-column-carousel--width-1440 feature-column-carousel--divide"> <div class="feature-column-carousel__column feature-column-carousel__column--desktop-columns-1 feature-column-carousel__column--mobile-columns-1 " data-desktop-per-page="9" data-mobile-per-page="9"> <div class="feature-column-carousel__inner "> <div class="feature-column-carousel__item feature-column-carousel__item--align-center " an-tr="ft12_feature column carousel-about us-image-index" an-ca="indication" an-ac="carousel" an-la="carousel:index:1"> <div class="feature-column-carousel__feature bg-white"> <div class="feature-column-carousel__content"> <div class="feature-column-carousel__text-wrap"> <div class="feature-column-carousel__title"> <h5>Han, Jong Hee</h5> </div> <div class="feature-column-carousel__text"> <p><ul><li>ㆍVice Chairman & CEO [2022~Present]</li><li>ㆍVice Chairman & Head, Device eXperience [2021~Present]</li><li>ㆍPresident & Head, Visual Display Business [2017~2021]</li><li>ㆍHead, R&D Team, Visual Display Business [2015~2017]</li><li>ㆍHead, R&D Office, Visual Display Business [2013~2015]</li><li>ㆍHead, Product R&D Team, Visual Display Business [2011~2013]</li></ul></p> </div> </div> <div class="feature-column-carousel__button"> </div> <div class="feature-column-carousel__disclaimer"> </div> </div> <div class="feature-column-carousel__figure"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/about-us_companyInfo_ceo_img01_pc.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/mo/about-us_companyInfo_ceo_img01_mo.jpg?$LazyLoad_Home_JPG$" alt/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/pc/about-us_companyInfo_ceo_img01_pc.jpg?$570_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/company-info/mo/about-us_companyInfo_ceo_img01_mo.jpg?$720_N_JPG$" alt/> </div> </div> </div> </div> </div> <div class="indicator" data-indicator-data='{ 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class="history__content" aria-hidden="false"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Embracing new challenges to sustaining our legacy</h5> <div class="history__description text-size-large">After posting record sales and operating profits the previous year, Samsung Electronics set its sights on a new challenge as it celebrated its 50th anniversary in 2019. Since then, Samsung has continually strived to become No. 1 in the system semiconductor industry while simultaneously driving growth in areas such as AI and 5G.<br />The company has continued to innovate to remain a world leader in memory semiconductors, TVs, and smartphones. <br />In 2019, Samsung also declared its new CSR vision: “Together for Tomorrow! Enabling People.” The strategy outlined the company’s commitments as a global corporate citizen, articulating how Samsung strives to fulfil its social responsibilities and the ethos the company will adopt for the next century and beyond. </div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2023</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Ranked Global Top 5 brand for the 4th consecutive year with brand value of $91.4 billion</li> <li>Topped global TV market for 17th consecutive year</li> <li>Began mass production of industry’s most advanced 12nm-class DRAM</li> <li>Won 80 awards at iF Design Awards 2023 including Gold for Bespoke Infinite Line of kitchen appliances</li> <li>Unveiled generative AI model Samsung Gauss at Samsung AI Forum</li> <li>Announced FDA-cleared Irregular Heart Rhythm Notification (IHRN) feature on Galaxy Watch</li> <li>Developed industry-first GDDR7 DRAM, driving future growth of graphics market</li> <li>Developed industry-first LPCAMM form factor, transforming the DRAM market</li> <li>Received highest level of global certification from the Alliance for Water Stewardship</li> <li>Provided Net Zero Home solution to a smart residential community in Sweden</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2022</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Held the first Samsung 6G Forum under the theme of "The Next Hyper-Connected Experience for All"</li> <li>Started production of the world's first 3nm process node applying GAA transistor architecture</li> <li>Launched Samsung Gaming Hub service on Samsung Smart TVs and Smart Monitors</li> <li>Began sampling the industry’s first 16Gb GDDR6 DRAM featuring 24Gbps processing speeds</li> <li>Broke ground on a new semiconductor R&D complex in Giheung, Korea, aiming to extend its leadership</li> <li>Announced a new environmental strategy</li> <li>Began mass producing a 1Tb TLC 8th-gen V-NAND with the industry’s highest bit density</li> <li>Developed industry’s first 12nm-class DDR5 DRAM </li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2021</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled Neo QLED TVs</li> <li>Unveiled AI-powered robotic vacuum cleaner</li> <li>Introduced the industry’s first 5nm processor powering the next generation of wearables</li> <li>Announced sustainability vision for mobile: Galaxy for the Planet</li> <li>Began mass production of the most advanced 14nm EUV DDR5 DRAM</li> <li>Developed the industry’s first 14nm based 16Gb LPDDR5X DRAM</li> <li>Announced a new semiconductor fab facility site in Taylor, Texas</li> <li>Ranked 4th in WBA’s Digital Inclusion Benchmark in 2021</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2020</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled 110” Samsung MICRO LED</li> <li>Introduced the Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors</li> <li>Released 6G white paper</li> <li>Launched the Generation17 program in partnership with UNDP</li> <li>Commenced mass production of 3rd-gen 10nm-class(1z) 16Gb LPDDR5 DRAM in Pyeongtaek, Korea</li> <li>Received Gold-level Zero Waste to Landfill validations from UL Solutions for all its global semiconductor operation sites</li> <li>Introduced AI-powered laundry lineup with top-tier energy efficiency</li> <li>Ranked top five in Interbrand’s Best Global Brands 2020 ($62.3 billion)</li> <li>IOC and Samsung extended their Olympic partnership through 2023 </li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2019</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Announced a new CSR vision: "Together for Tomorrow! Enabling People"</li> <li>Released the Galaxy Fold, creating a whole new mobile category</li> <li>Released 5G smartphone, the Galaxy S10 5G</li> <li>Introduced BESPOKE refrigerator, launching a new era of personalized appliances</li> <li>Provided the world’s first 8K HDR10+ content on its TVs</li> <li>Unveiled industry’s first 108MP image sensor for smartphones</li> <li>Completed development of the industry's first EUV-based 5nm process technology</li> <li>Announced KRW 133 trillion investment plans by 2030 in system semiconductor businesses</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2018</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Started producing 8GB HBM2 Aquabolt, featuring highest performance levels</li> <li>Launched QLED 8K and world’s first modular TV, The Wall</li> <li>Released new cube-shaped air purifiers featuring new WindFree™ technology</li> <li>Announced medium-to long-term plans to expand its global use of renewable energy</li> <li>Established seven Global AI Centers in Korea, the US, the UK, Canada, and Russia</li> <li>Supplied the world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)</li> <li>Built cutting-edge EUV-based 7nm semiconductor line in Hwaseong, Korea </li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Becoming the world’s largest electronics company through a commitment to creativity, autonomy, and open innovation </h5> <div class="history__description text-size-large">In the aftermath of a global financial crisis, Samsung Electronics leaned into its culture of creativity and autonomy and an organizational structure that saw each business division managed independently to thrive during a tumultuous period. Samsung remained resilient and strengthened its owned competitiveness with software competency and patent management while unlocking new growth engines through open innovation such as creative M&As.<br />In 2010, it became the world’s largest electronics company in terms of sales, placing it at the center of the global electronics industry. </div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2017</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established a foundry business unit separate from the System LSI division</li> <li>Expanded Bixby voice capabilities to more than 200 countries</li> <li>Launched QLED TV and The Frame in global markets</li> <li>Launched 'ISOCELL' image sensor brand </li> <li>Began mass producing 4th-gen V-NAND at new semiconductor plant in Pyeongtaek, Korea</li> <li>Merged Software R&D Center and Digital Media & Communications (DMC) R&D Center into a new entity: Samsung Research</li> <li>Started mass production of 2nd-gen 10nm FinFET process technology</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2016</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Launched first lifestyle TV, The Serif</li> <li>Unveiled Samsung Family Hub™ Refrigerator</li> <li>Acquired Dacor (high-end kitchen appliances), Joyent (cloud service) and Viv Labs (AI platform development)</li> <li>Started mass production of the world's first 8Gb DDR4 with 10-nanometer FinFET technology</li> <li>Announced plan to acquire HARMAN (audio electronics)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2015</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled SUHD TV with Quantum Color technology</li> <li>Announced mass production of Exynos 7 Octa, industry’s first 14nm FinFET mobile AP</li> <li>Acquired YESCO, an American-based manufacturer of LED displays</li> <li>Acquired LoopPay, an American-based mobile payment company</li> <li>Began mass production of industry’s first 256Gb V-NAND flash memory</li> <li>Launched Samsung Pay mobile payment service</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2014</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled a new line-up of premium home appliances with the Chef Collection</li> <li>Started DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)</li> <li>Released the world’s first 105” curved UHD TV</li> <li>Opened a new semiconductor plant in Xi’an, China</li> <li>Acquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer</li> <li>Unveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2013</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established a new mobile manufacturing factory in Bac Ninh, Vietnam</li> <li>Announced world’s first 5G mm-Wave mobile technology</li> <li>Began mass producing the industry’s first 3D V-NAND flash memory</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2012</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Merged with Samsung LED Co., Ltd.</li> <li>Began mass producing 20nm-class 4Gb LPDDR2 mobile DRAM</li> <li>Commercialized world's first LTE-Advanced</li> <li>Released the T9000, a 900L refrigerator</li> <li>Established Samsung Display Co., Ltd. by merging its LCD business unit, Samsung Mobile Display Co., and S-LCD</li> <li>Converted Samsung Austin Semiconductor (SAS) into a production line for system semiconductors</li> <li>Established SEEG-P, the first production subsidiary in the Middle East Asia & Africa region </li> <li>Ranked No. 1 in the global mobile phone market (by units sold)</li> <li>Ranked No. 1 in the global refrigerator market (by sales)</li> <li>Ranked 9th among top 100 global list by Interbrand, with a brand value of $32.9 billion</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2011</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed DDR4 DRAM</li> <li>Launched 'Exynos' mobile AP brand </li> <li>Began mass producing 30nm-class 4Gb LPDDR2 mobile DRAM</li> <li>Launched its first tablet, the Galaxy Tab 10.1</li> <li>Launched the Galaxy Note, pioneering the "phablet" era</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2010</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed 30nm-class 2Gb DDR3 DRAM</li> <li>Opened Samsung Apps, the world's first app store platform for TVs</li> <li>Launched the Galaxy smartphone series with the Android OS</li> <li>Began mass producing 20nm-class, 64-Gb 3-bit NAND flash memory</li> <li>Acquired the medical equipment company, Medison</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2009</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed the world's first 40nm DRAM</li> <li>Ranked No. 1 in world digital signage market (by units sold)</li> <li>Established Samsung LED Co., Ltd., a joint venture with Samsung Electro-Mechanics Co.</li> <li>Unveiled LED TV, a 29-mm ultra-thin television</li> <li>Announced green management initiative with the slogan "Planet First"</li> <li>Commercialized world's first LTE mobile devices</li> <li>Ranked 19th best global brand by Interbrand</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2008</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established its manufacturing and assembling plant (SEV) for mobile devices in Bac Ninh Province, Vietnam</li> <li>Organized Partner Collaboration Center</li> <li>Established Samsung Mobile Display Co., Ltd., a joint venture with Samsung SDI</li> <li>Published the first edition of the Samsung Sustainability Report</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Leading the transition into the Digital Age, Samsung becomes one of the world’s top three electronics companies</h5> <div class="history__description text-size-large">In the late 1990s, Samsung Electronics successfully overcame the Asian Financial Crisis through rigorous restructuring, a commitment to innovation, and by actively responding to rapid changes brought about by the digital convergence era. Led by its quality-first approach, the company continued to strengthen the soft competitiveness of its designs and brand. It also continued to expand its portfolio of components and products, ultimately reaching No. 1 in the global NAND flash market in 2002 and the TV market in 2006. By 2007, with $100 billion in sales, Samsung had established itself as one of the world’s top three consumer electronics firms. </div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2007</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Became a sponsor of the WorldSkills Competition</li> <li>Unveiled 70-inch (178cm) Full HD LCD TV</li> <li>Organized Health & Medical Equipment Business Team</li> <li>Developed 30nm 64Gb NAND flash memory</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2006</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Launched Blu-ray player (model: BD_P1000)</li> <li>Developed charge trap flash (CTF) NAND technology, overcoming the limits of floating gate technology</li> <li>Became an official sponsor of the Paralympic Games</li> <li>Unveiled 10-megapixel camera phone (model: SCH-B600)</li> <li>Developed 50nm 1Gb DDR2 DRAM, 80nm 1Gb mobile DDR2 DRAM, 16-chip MCP, and 2nd-gen fusion memory OneDRAM™</li> <li>Became No. 1 in global TV market share (by sales)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2005</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Started operating S Line, a 300mm line dedicated to system LSI, in Giheung, Korea</li> <li>Became the official sponsor of Chelsea, an English Premier League football club</li> <li>Established Design Studio in Milano, Italy</li> <li>Developed world's first 50nm 16Gb NAND flash memory and 70nm 512Mb DDR2 DRAM</li> <li>IEEE officially approved WiBro as an international standard for 4G mobile communication systems</li> <li>Developed a new data storage device, the SSD (solid state drive)</li> <li>Mobile phone shipments exceeded 100 million units per year</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2004</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled world's biggest LCD TV (46 inches, 116 cm)</li> <li>Established a System LSI R&D center in China</li> <li>Began mass producing GDDR3 Graphic DRAM</li> <li>Established S-LCD with Sony to manufacture and roll out TFT-LCD panels</li> <li>Developed 80nm 2Gb DDR2 DRAM & 60nm 8Gb NAND flash memory</li> <li>Developed 90nm 1Gb OneNAND™ 1st-gen fusion memory</li> <li>Net profits reached $10 billion</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2003</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Launched first air purifier (model: AC-120A, AC-C100B)</li> <li>Launched world's first built-in-antenna camera phone (model: SGH-E700)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2002</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Began mass producing 1Gb NAND flash memory</li> <li>Developed 90nm 2Gb NAND flash memory</li> <li>Became No. 1 in NAND flash memory and No. 2 in semiconductors worldwide</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2001</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established a Corporate Design Center</li> <li>Built global ERP system for all overseas subsidiaries</li> <li>Began world's first 200mm wafer processing (Line 11 in Hwaseong, Korea)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2000</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed 0.120㎛ 512Mb DRAM</li> <li>Began mass producing 256Mb NAND flash memory</li> <li>Commercialized world's first CDMA2000 1x, a 3rd-gen mobile communication system</li> <li>Achieved MPEG-4 standard specification</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1999</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Built multi-complex plant in Manaus, Brazil</li> <li>Published first Green Environment Report</li> <li>Launched world's 1st MP3 mobile phone, mobile TV phone, wireless internet phone</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1998</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Samsung Austin Semiconductor began production</li> <li>Built a recycling center in Asan, Korea</li> <li>Produced world's first digital TVs</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Competing in the global market and its focus on quality control</h5> <div class="history__description text-size-large">In 1988, Samsung Electronics established itself on the world stage following its merger with Samsung Semiconductor & Telecommunications. Led by the mantra "Quality First," the company produced competitive products for a demanding market and became a household name around the world as an official partner of the Olympic Games. It also established itself as a global leader in semiconductors based on the strength of its DRAM technology.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1997</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Organized System LSI Business Unit</li> <li>Built multi-complex plant in Seremban, Malaysia</li> <li>Became a Worldwide Olympic Partner (TOP) in the wireless communications category</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1996</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Built first overseas multi-complex plant to consolidate production in Tijuana, Mexico</li> <li>Commercialized world's first CDMA digital mobile communication system</li> <li>Developed the 1G DRAM</li> <li>Built 2nd complex telecom plant in Gumi, Korea</li> <li>Developed world's first 64-bit Alpha architecture processor</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1995</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established the Samsung Art and Design Institute (SADI) to discover and cultivate design talents </li> <li>Samsung Advanced Institute of Technology (SAIT) developed world’s first real-time MPEG-3 technology</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1994</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Founded Samsung Design America in San Francisco, USA</li> <li>Developed world’s first 256Mb DRAM</li> <li>Created an organization dedicated to corporate citizenship projects</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1993</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Unveiled Company Identity (CI) for Samsung Group</li> <li>Built world's first 200mm wafer fabrication plant </li> <li>Announced New Management Initiative</li> <li>Developed 16Mb NAND flash memory (the second to ever be made)</li> <li>Unveiled handset weighing less than 200g (model: SH-700)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1992</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed mobile phone system</li> <li>Developed world's first 64Mb DRAM</li> <li>Became No. 1 in DRAM worldwide</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1991</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Built semiconductor post-processing plant in Onyang, Korea</li> <li>Established design studio in Japan (Samsung Design Japan)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1989</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Built ULSI R&D Center in Giheung, Korea</li> <li>Established joint venture of TV Production corporation in China</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1988</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed Korea's first handset (model: SH-100)</li> <li>Samsung Semiconductor & Telecommunications Co., Ltd. merged with Samsung Electronics Co., Ltd. to form one unified company: Samsung Electronics</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Becoming a high-tech company</h5> <div class="history__description text-size-large">In the 1980s, Samsung established a new corporate identity focused on securing its own technology, strengthening its R&D, expanding its semiconductor business into the advanced VLSI field, and operating a telecommunications business through Korea Telecommunication Company. It also launched its first global production subsidiary in Portugal and increased its overseas sales subsidiaries to establish itself as a global company.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1987</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Opened the Samsung Advanced Institute of Technology (SAIT) to strengthen R&D capabilities</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1986</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Commercialized the TDX-1 domestic time division digital switching system</li> <li>Developed the world's first digital TV</li> <li>Developed 1Mb DRAM</li> <li>Developed the world's smallest, lightest 4mm video tape recorder</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1985</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Announced sponsorship of the 1986 Asian Games and 1988 Olympic Games in Seoul</li> <li>Issued the first overseas convertible bonds (CB)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1984</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Changed company name to Samsung Electronics Co., Ltd.</li> <li>Developed 256Kb DRAM</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1983</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Began production of personal computers (model: SPC-1000)</li> <li>Broke ground on a VLSI semiconductor manufacturing facility in Giheung, Korea</li> <li>Developed 64Kb DRAM</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1982</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established first European sales office in Germany (SEG)</li> <li>Established first overseas production subsidiary in Portugal</li> <li>Transferred semiconductor business unit to Korea Telecommunications Co., Ltd. and reorganized the company under a new name: Samsung Semiconductor & Telecommunications Co., Ltd.</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1980</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Samsung Semiconductor Co., Ltd. merged with Samsung Electronics Co., Ltd.'s semiconductor business unit</li> <li>Established its first Corporate Identity Program (CIP)</li> <li>Acquired Korea Telecommunications Co., Ltd.</li> <li>Opened its first R&D Center in Suwon, South Korea</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h5 class="history__sub-headline text-size-medium">Company's founding and growth into a total consumer electronics provider</h5> <div class="history__description text-size-large">Shortly after its founding in 1969, Samsung Electronics quickly became one of South Korea’s leading manufacturers. Its early growth was attributed to the fact that the domestic consumer electronics industry was just starting to take off, and the company began exporting its products. During this time, Samsung also acquired Korea Semiconductor, the first wafer processing company to be established in Korea, paving the way for Samsung to become a leader in semiconductor manufacturing.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1979</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Developed VHS-based VCRs (model: SC-7700)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1978</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Korea Semiconductor Co. was renamed Samsung Semiconductor Co.</li> <li>Established first overseas office in the United States (SEA)</li> <li>Produced 4 million units of black-and-white TVs, becoming a leading global producer</li> <li>Developed first microwave oven (model: RE-700)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1977</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Samsung Electric Co., Ltd. merged with Samsung Electronics Co., Ltd.</li> <li>Began mass producing and exporting color TVs to global markets, starting with Panama</li> <li>Completed acquisition of Korea Semiconductor Co., Ltd.</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1976</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Produced 1 million units of black-and-white TVs</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1975</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Launched world's third "Quick Start" system TV (product: Econo TV)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1974</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Samsung-Sanyo Electric Co., Ltd. was renamed Samsung Electric Co., Ltd. (the end of joint company)</li> <li>Acquired 50% share of Korea Semiconductor Co., Ltd.</li> <li>Started manufacturing washing machines, refrigerators, and air conditioners, laying the foundation for Samsung to become a total consumer electronics company</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1971</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Began exporting black-and-white TVs to global markets, starting with Panama</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1970</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Started production of black-and-white TV (model: P-3202)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">1969</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-medium"><ul> <li>Established Samsung Electronics Co., Ltd.</li> <li>Established Samsung-Sanyo Electric Co., Ltd., a joint venture with Sanyo</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" 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class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </div> <style> #wtb-id-span { display: none; } .modal-container { position: relative; } .modal-window, .modal-overlay { display: none; } .modal-open { overflow: hidden; max-height: 100vh !important; margin: 0 !important; } .modal-open .modal-overlay { display: block; position: fixed; z-index: 10000; top: 0; left: 0; width: 100vw; height: 100%; opacity: 0.6; background: #000; } .modal-open .modal-window { display: block; position: fixed; z-index: 10001; top: 0; right: 0; bottom: 0; left: 0; overflow: hidden; overflow-x: hidden; overflow-y: auto; outline: 0; } .modal-open .internal-container { position: absolute; z-index: 5001; top: 5px; left: 50%; width: calc(100% - 10px); max-width: 1140px; min-height: 200px; max-height: calc(100vh - 10px); /* padding: 1.5625rem 1.25rem; */ overflow-y: auto; overflow-x: hidden; transform: translateX(-50%); 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</svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">Serial Number / IMEI</strong> <p class="ftd18-register-product__step-1__reg__desc">Enter your Serial Number/IMEI</p> <button class="cta cta--contained cta--black" data-js-action="serialnumberBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:enter serial number/imei"> Enter serial number/IMEI </button> </div> </div> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-qr" href="#retention-registration-step01-qr"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">QR Scan</strong> <p class="ftd18-register-product__step-1__reg__desc">Scan the QR code on your products for easy registration..</p> <p class="ftd18-register-product__step-1__reg__sub-desc">* This feature is only supported on Samsung Home Appliances and non-smart B2C monitors.</p> <button class="cta cta--contained cta--black" data-js-action="qrscanBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:scan qr"> Scan QR code </button> </div> </div> </div> </div> </div> <div class="ftd18-register-product__step-2"> <h2 class="ftd18-register-product__title">Enter your Serial Number/IMEI</h2> <p class="ftd18-register-product__desc myd16-register-description">Quick and easy product registration.</p> <div class="ftd18-register-product__step-2-inner"> <div class="text-field-v2" data-comp-name="textFieldv2" data-auto-init="false"> <label class="text-field-v2__hint" for="serial-imei">Serial Number / IMEI</label> <div class="text-field-v2__input-wrap"> <input class="text-field-v2__input" id="serial-imei" type="text" autocomplete="on"/> <button class="text-field-v2__input-icon delete" aria-label="Delete" type="button"> <svg class="icon delete" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <div class="text-field-v2__input-icon error"> <svg class="icon error" focusable="false" aria-hidden="true"> <use xlink:href="#information-error-bold" href="#information-error-bold"></use> </svg> </div> </div> <p class="text-field-v2__text assistive" id="serial-imei-assistive" aria-hidden="true">Please enter the 11 or 15- digit number.</p> <p class="text-field-v2__text error" id="serial-imei-error" aria-hidden="true">This product is already registered. Make sure you entered the right serial number or IMEI.</p> </div> <div class="ftd18-register-product__step-2__how-to-find-model-code"> <button class="ftd18-register-product__step-2__how-to-find-model-code__cta" data-i18n-expand="Expand" data-i18n-collapse="Collapse" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:how to find serial number or imei"> How to find Serial Number or IMEI <span class="hidden">Expand</span> <svg class="icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> <div class="ftd18-register-product__step-2__how-to-find-model-code-inner"> <div class="ftd18-register-product__step-2__select-wrap"> <ul class="ftd18-register-product__step-2__select-list" role="list"> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="type-hint" tabindex="-1" data-js-action="howToFindTypeSelect"> <option selected value="TV & AV" an-tr="an-tr-tv-av" an-ca="an-ca-tv-av" an-ac="an-ac-tv-av" an-la="an-la-tv-av">TV & AV</option> <option value="Mobile Device" an-tr="an-tr-mobile-device" an-ca="an-ca-mobile-device" an-ac="an-ac-mobile-device" an-la="an-la-mobile-device">Mobile Device</option> <option value="Home Appliance">Home Appliance</option> <option value="PC & Office">PC & Office</option> <option value="Camera & Camcorder">Camera & Camcorder</option> </select> <p id="type-hint" class="menu--text-field__hint">Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="type-hint type-text" type="button"> <span id="type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="sub-type-hint" tabindex="-1"> <option selected value="Television">Television</option> <option value="Blu-ray">Blu-ray</option> <option value="Home cinema">Home cinema</option> <option value="MP3/MP4 Player">MP3/MP4 Player</option> </select> <p id="sub-type-hint" class="menu--text-field__hint">Sub Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="sub-type-hint sub-type-text" type="button"> <span id="sub-type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="category-hint" tabindex="-1"> <option selected value="SUHD">SUHD</option> <option value="UHD">UHD</option> <option value="FHD">FHD</option> <option value="HD">HD</option> </select> <p id="category-hint" class="menu--text-field__hint">Category</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="category-hint category-text" type="button"> <span id="category-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> </ul> </div> <div class="ftd18-register-product__step-2__swiper-wrap"> <div class="ftd18-register-product__step-2__swiper swiper-container basic-swiper" data-swiper-option='{ "slidesPerView": 1, "keepWrapper": true, "autoHeight": true, "loop": false, "pagination": true, "componentEl": ".ftd18-register-product-popup", "followFinger": true }' data-comp-name="swiper" data-auto-init="false"> <div class="swiper-wrapper"> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 1" role="tabpanel" id="slide-0"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 2" role="tabpanel" id="slide-1"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> </div> </div> <div class="indicator dot-indicator" data-indicator-data='{ "type": "dot-indicator", "play": true, "autoRolling": false, "infiniteRolling": false }' data-comp-name="indicator" data-auto-init="false"> <div class="indicator-wrap"> <div class="indicator__list-wrap"> <div class="indicator__list" role="tablist"> <button class="indicator__item" role="tab"> <span class="indicator__dot-wrap"> <span class="indicator__dot"> <span class="indicator__dot-inner"></span> </span> <span class="hidden"></span> </span> </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ftd18-register-product__btn-wrap">  <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto1Btn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button>  <button class="cta cta--contained cta--black" data-action="check" data-js-action="checkBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:check"> Check </button> </div> </div> <div class="ftd18-register-product__step-3"> <h2 class="ftd18-register-product__title">Product registration is almost complete!!</h2> <p class="ftd18-register-product__desc">You've entered a valid S/N or IMEI. Now select the model of your product.</p> <div class="ftd18-register-product__step-3-inner"> <div class="ftd18-register-product__step-3__category-list" data-i18n-selected="selected" role="list"> </div> <div class="ftd18-register-product__step-3__search"> <div class="ftd18-register-product__step-3__search__input-container"> <button class="ftd18-register-product__step-3__search__input__back"> <span class="hidden">Back</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#backward-bold" href="#backward-bold"></use> </svg> </button> <div class="ftd18-register-product__step-3__search__input-wrap"> <label class="ftd18-register-product__step-3__search__input-label" for="model-code-search">Enter your Model Number</label> <bdi><input class="ftd18-register-product__step-3__search__input" type="text" id="model-code-search" autocomplete="on"/></bdi> <button class="ftd18-register-product__step-3__search__input-icon delete" aria-label="delete" type="button" an-tr="ftd18_register product popup-about us-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:delete model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <button class="ftd18-register-product__step-3__search__input-icon search" aria-label="search" type="submit" an-tr="ftd18_register product popup-about us-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:search model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#search-bold" href="#search-bold"></use> </svg> </button> </div> </div> <h3 class="ftd18-register-product__step-3__search__result__title">Suggested Searches</h3> <div class="ftd18-register-product__step-3__search__result-list-wrap scrollbar" data-auto-init="false" data-comp-name="scrollbar" data-auto-resize> <ul class="ftd18-register-product__step-3__search__result-list scrollbar__contents" role="list"> </ul> </div> <div class="ftd18-register-product__step-3__search__result__error" aria-live="polite">No result. Please try again.</div> </div> </div> <div class="ftd18-register-product__btn-wrap"> <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto2Btn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button> <button class="cta cta--contained cta--black cta--disabled" disabled data-action="select" data-js-action="selectBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:select"> Select </button> </div> </div> </div> </div> </div> <button class="popup__close" an-tr="ftd18_register product popup-about us-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-completion popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductCompletion"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="image" data-js-action="ftd18RegisterProductImage"> <img class="image__main lazy-load-man" data-src="https://via.placeholder.com/120x120" alt="" data-comp-name="image" data-auto-init="false"/> </div> <h2 class="ftd18-register-product__title" data-js-action="ftd18RegisterProductTitle">Galaxy Book3 Ultra</h2> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSku">SM-G996BZKGEUA</p> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSerial">Serial Number: R3CR508WNAH</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="confirmBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:confirm"> Confirm </button> </div> <button class="popup__close" an-tr="ftd18_register product popup-about us-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-qr-scan-error popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductQRScanError"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <h2 class="ftd18-register-product__title">The device you are currently using does not support the camera function.</h2> <p class="ftd18-register-product__desc">Please try again with a different device.</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="alertBtn" data-action="confirm" an-tr="ftd18_register product popup-about us-error pop up-content_click" an-ca="content click" an-ac="feature" an-la="error popup:confirm"> Confirm </button> </div> <button class="popup__close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-templates/page-static-gnb-hq/compact.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product-popup/pd-g-register-product-popup/clientlibs/site.min.js"></script> <script 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