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Programmatic Ad Exchange Quality - Index Exchange
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style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/au/platform/" title="Platform">Platform</a></div> <div class="block-header"> <h1>Exchange Quality</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p>Protect your brand across channels with the highest quality supply-side platform. </p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG-2.png" alt="EXCHANGEQUALITY_RBG" /> </div> <div class="alternate-block-text d-md-none"> <p>Protect your brand across channels with the highest quality supply-side platform. </p> </div> </div> </div> </div> </div> <div id="block_97ce057a9ac5d7fddbbe362cd9432ae9" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/marketer-working-3200x1800-1-2.jpg" alt="person looking at a computer screen" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Buy and sell with confidence through a safe and transparent ad exchange</h2> </div> <div class="content"> <p>At Index Exchange, we don鈥檛 just enforce quality鈥攚e define it. We set rigorous quality, security, and fraud prevention policies so you can trust you鈥檙e transacting through an exchange with the <a href="https://www.indexexchange.com/au/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/">highest quality ads and inventory</a>. We employ a global team of policy specialists and engineers to ensure all inventory and creative meet our exchange integrity standards.</p> </div> </div> </div> </div> </div> <div id="block_12e5c7df40ad1c3a983a6d1dbae43566" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Our approach to exchange quality </h2><a href="https://www.indexexchange.com/au/solution/partners-integrations/" class="learn-more">View our exchange quality partners <span class="icon-arrow-right"></span></a> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Our approach to exchange quality </h2> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/INVENTORYQUALITY-2-1-2.png" alt="Text, Symbol" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Inventory quality</h3><p>Enjoy peace of mind that your campaigns are running in a brand suitable environment. Through our supply quality team and anti-fraud partnerships, we screen and regularly audit every app and site on the exchange to ensure all inventory is brand-safe, all traffic is real and valid, and every transaction meets our high-quality standards. </p> <p>We prohibit made-for-advertising (MFA) sites and are committed to proactively auditing our exchange and terminating MFA when we find it. </p> <a href="https://www.indexexchange.com/au/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/" class="readmore-link">Learn more about our commitment to eliminating MFA <span class="icon-arrow-right"></span></a> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADQUALITY-2-1-2.png" alt="Clothing, Apparel, Helmet" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Ad quality</h3><p>Protect your inventory and your business. Our policy specialists and engineers review every ad creative against our uncompromising quality standards, in addition to ongoing campaign auditing and technical inspection. </p> <p>Our Threat Management team and intelligence partners work together to prevent malware and protect against creatives that are malicious or harmful to consumers. Plus, our enhanced ad blocking controls give you full oversight of the ads appearing within your supply. </p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ICONS_RBG-43-security-1-2.png" alt="Padlock" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Security and fraud prevention</h3><p>We bring accountability and transparency to the supply chain. Our direct access to premium media owners, in-house human review, and anti-fraud partnerships help media owners protect the value of their inventory and marketers keep campaigns fraud-free. </p> <p>Our industry-leading efforts in developing standards such as ads.txt and sellers.json give buyers confidence in who they鈥檙e buying from and where their ads are shown. </p> </div> </div> </div> </div> </div> </div> <div id="block_5de5416e236cb2f374abbfe287fc4c49" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-2.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: Streaming TV </h2> <p> While video advertising is sophisticated, it doesn鈥檛 need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV. </p> <a href="https://www.indexexchange.com/au/series/streaming-tv/" class="read-more" target="_self" > Watch now <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_cfe90aa7a17785b3a9edee25480215ba" class="block-ie-industry-certifications"> <div class="container"> <div class="row justify-content-center"> <div class="col-auto"> <h2 class="mb-5">Industry certifications and collaboration </h2> </div> </div> <div class="row justify-content-center"> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/TAG_025_Certified_BSC-Web1-2.png" class="attachment-thumbnail size-thumbnail" alt="TAG Brand Safety Certified" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/rgb-TAG-Certified-Against-Malware-Web-2.png" class="attachment-thumbnail size-thumbnail" alt="TAG Certified Agains Malware" /> </div> <div class="col-auto col-item mt-3 mb-3"> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/rgb-TAG-Certified-Against-Fraud-Web-2.png" class="attachment-thumbnail size-thumbnail" alt="TAG certified against fraud" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/HumanWeb-2.png" class="attachment-thumbnail size-thumbnail" alt="HUMAN" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/IASWeb-2.png" class="attachment-thumbnail size-thumbnail" alt="Integral Ad Science" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/TheMediaTrustWeb-2.png" class="attachment-thumbnail size-thumbnail" alt="The Media Trust" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/IABTechLabWeb-1-2.png" class="attachment-thumbnail size-thumbnail" alt="IAB Tech Lab" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img loading="lazy" decoding="async" width="240" height="240" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1.png" class="attachment-thumbnail size-thumbnail" alt="Logo for iab gold standard certified" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1.png 240w, https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1-210x210.png 210w, https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1-76x76.png 76w, https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1-110x110.png 110w, https://s46182.pcdn.co/wp-content/uploads/2025/01/IAB-gold-standard-240x240-1-70x70.png 70w" sizes="auto, (max-width: 240px) 100vw, 240px" /> </div> </div> </div> </div> <div id="block_719ffd79a3611fd7eb81c06a7a3e43dd" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">Learn more about ad exchange quality</h2><a href="https://www.indexexchange.com/au/blog/" class="all-articles-link">All Articles <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2025/02/MC-11948-0225-AI-Innovation-in-Ad-Tech-1024x559.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/au/category/articles-au/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="18 Feb, 2025">18 Feb, 2025</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/au/2025/02/18/untapped-potential-how-ai-innovation-will-drive-the-future-of-ad-tech/">Untapped Potential: How AI Innovation Will Drive the 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