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</div> </nav> </div> <div id="feature-section"> <div id="feature-container" class="clearfix"> <div id="sub-category-links"> </div> </div> </div> <div id="page" class="hfeed"> <div id="main" class="clearfix"> <div class="bigpages-header"> <div style="margin-left: 50px;"> <img src="/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2012/03/dividing-line.jpg" width="950" height="10"/> <div style="clear: both;"></div>  <div> <div id="morebtn-bp"><a href="/web/20150907091026/http://secondstreetlab.com/promotions-examples/big-pages/">More Big Pages</a></div> <div style="display: inline; float: left;"><h1>Playbooks Worksheets</h1></div> <div style=""><span class="st_facebook_hcount"></span> <span class="st_twitter_hcount" st_title="Raise Your Summer Revenue with Promotions [PLAYBOOK]" st_url="http://secondstreetlab.com/2015/05/raise-your-revenue-with-summer-promotions-playbook/" st_via="secondstreetlab"></span></div> </div>  <img src="/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2012/03/dividing-line.jpg" width="950" height="10"/> <div style="clear: both;"></div> </div> </div> <section id="primary"> <div id="content" role="main"> <div class="promotions-examples-feature-container"> <div>  <div class="feature-box"> <div><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-the-how-to-capitalize-on-the-buzz-around-quizzes-playbook/" title="Permalink to Download the How to Capitalize on the Buzz around Quizzes Playbook!" rel="bookmark"><img width="296" height="165" src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2015/03/3.png" class="attachment-post-thumbnail wp-post-image" alt="3"/></a></div> <div><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-the-how-to-capitalize-on-the-buzz-around-quizzes-playbook/" title="Permalink to Download the How to Capitalize on the Buzz around Quizzes Playbook!" rel="bookmark">Download the <em>How to Capitalize on the Buzz around Quizzes</em> Playbook!</a></div> <div><em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/lcrider/" rel="author">Liz Crider</a></em></div> </div>  <div class="feature-box"> <div><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-how-to-solve-advertiser-challenges-with-online-promotions-playbook/" title="Permalink to Download How to Solve Advertiser Challenges with Online Promotions!" rel="bookmark"><img width="296" height="165" src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2014/10/2-copy.png" class="attachment-post-thumbnail wp-post-image" alt="Advertiser Playbook Feature"/></a></div> <div><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-how-to-solve-advertiser-challenges-with-online-promotions-playbook/" title="Permalink to Download How to Solve Advertiser Challenges with Online Promotions!" rel="bookmark">Download <em>How to Solve Advertiser Challenges with Online Promotions</em>!</a></div> <div><em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/jfoley/" rel="author">Julie Foley</a></em></div> </div> </div> <div style="clear: both;"></div> <div style="width: 625px; margin-left: 30px; margin-top: 30px;"> <h3>All Playbooks Worksheets Stories</h3> <div style="clear: both;"></div> <img src="/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2012/03/dividing-line.jpg" width="600" height="10"/> <header class="page-header"> <h1 class="page-title"></h1> </header> <nav id="nav-above"> <h3 class="assistive-text">Post navigation</h3> <div class="nav-previous"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/category/big-pages/playbooks-worksheets/page/2/"><span class="meta-nav">←</span> Older posts</a></div> <div class="nav-next"></div> </nav> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/18.thumbnail.jpg" alt="Liz Crider" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-23025" class="post-23025 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-driving-revenue category-executing-promotions category-planning-contests category-planning-deals category-playbooks-worksheets category-summer-promotions tag-funnel-mid tag-persona-marketing tag-persona-sales-manager tag-topic-planning tag-topic-summer"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/05/raise-your-revenue-with-summer-promotions-playbook/" title="Permalink to Raise Your Summer Revenue with Promotions [PLAYBOOK]" rel="bookmark">Raise Your Summer Revenue with Promotions [PLAYBOOK]</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/lcrider/" rel="author">Liz Crider</a></em> </div>  </header>  <div class="entry-content"> <p>Many media companies notice a dip in their revenue during the summer months, but it doesn’t have to be that way. We’ve put together an awesome playbook to help you prepare for the summer months and plan your promotions calendar. In it, you will not only find a lot of ideas, but also a very specific blueprint for success. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/05/raise-your-revenue-with-summer-promotions-playbook/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Raise Your Summer Revenue with Promotions [PLAYBOOK]" st_url="http://secondstreetlab.com/2015/05/raise-your-revenue-with-summer-promotions-playbook/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/18.thumbnail.jpg" alt="Liz Crider" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-22921" class="post-22921 post type-post status-publish format-standard has-post-thumbnail hentry category-advertiser-targeting category-big-pages category-cross-platform-promotions category-driving-revenue category-executing-promotions category-growing-audience category-playbooks-worksheets category-quizzes category-sales-training tag-bigpages-feature-playbooks-worksheets tag-bigpages-feature-quizzes"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-the-how-to-capitalize-on-the-buzz-around-quizzes-playbook/" title="Permalink to Download the How to Capitalize on the Buzz around Quizzes Playbook!" rel="bookmark">Download the <em>How to Capitalize on the Buzz around Quizzes</em> Playbook!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/lcrider/" rel="author">Liz Crider</a></em> </div>  </header>  <div class="entry-content"> <p>Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic. To learn more, download the <em>How to Capitalize on the Buzz around Quizzes</em> playbook! <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-the-how-to-capitalize-on-the-buzz-around-quizzes-playbook/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download the <em>How to Capitalize on the Buzz around Quizzes</em> Playbook!" st_url="http://secondstreetlab.com/2015/04/download-the-how-to-capitalize-on-the-buzz-around-quizzes-playbook/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/18.thumbnail.jpg" alt="Liz Crider" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-22884" class="post-22884 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-playbooks-worksheets"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-how-tv-is-crushing-it-with-promotions/" title="Permalink to Download How TV Is Crushing It with Promotions" rel="bookmark">Download <em>How TV Is Crushing It with Promotions</em></a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/lcrider/" rel="author">Liz Crider</a></em> </div>  </header>  <div class="entry-content"> <p>Since promotions have the potential bring in major revenue and drive major results, you need to do them right. By using your unique assets as a television station to support your promotions, you can drive viewership, revenue, and advertiser results. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-how-tv-is-crushing-it-with-promotions/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download <em>How TV Is Crushing It with Promotions</em>" st_url="http://secondstreetlab.com/2015/04/download-how-tv-is-crushing-it-with-promotions/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">    </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/4.thumbnail.jpg" alt="Julie Foley" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-22880" class="post-22880 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-cross-platform-promotions category-growing-audience category-playbooks-worksheets category-promoting-contests"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-making-print-your-competitive-advantage-for-online-promotions/" title="Permalink to Download Making Print Your Competitive Advantage for Online Promotions" rel="bookmark">Download <em>Making Print Your Competitive Advantage for Online Promotions</em></a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/jfoley/" rel="author">Julie Foley</a></em> </div>  </header>  <div class="entry-content"> <p>It’s amazing how many of our biggest success stories come from print publications. Why? As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. So how can you leverage the power of print to achieve maximum results for your online promotions? Find out in the playbook. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2015/04/download-making-print-your-competitive-advantage-for-online-promotions/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download <em>Making Print Your Competitive Advantage for Online Promotions</em>" st_url="http://secondstreetlab.com/2015/04/download-making-print-your-competitive-advantage-for-online-promotions/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">    </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/4.thumbnail.jpg" alt="Julie Foley" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-21720" class="post-21720 post type-post status-publish format-standard has-post-thumbnail hentry category-advertiser-targeting category-big-pages category-driving-revenue category-playbooks-worksheets category-sales-training tag-bigpages-feature-playbooks-worksheets tag-homepage-feature"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-how-to-solve-advertiser-challenges-with-online-promotions-playbook/" title="Permalink to Download How to Solve Advertiser Challenges with Online Promotions!" rel="bookmark">Download <em>How to Solve Advertiser Challenges with Online Promotions</em>!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/jfoley/" rel="author">Julie Foley</a></em> </div>  </header>  <div class="entry-content"> <p>Unless you take the time to understand your advertisers’ businesses on a deeper level, you won’t be able to give them what they really need – a solution. So how can you optimize your promotions strategy to achieve maximum results for your advertisers? Find out in the How to Solve Advertiser Challenges with Online Promotions playbook! <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-how-to-solve-advertiser-challenges-with-online-promotions-playbook/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download <em>How to Solve Advertiser Challenges with Online Promotions</em>!" st_url="http://secondstreetlab.com/2014/10/download-the-how-to-solve-advertiser-challenges-with-online-promotions-playbook/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/18.thumbnail.jpg" alt="Liz Crider" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-21679" class="post-21679 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-driving-revenue category-ecommerce category-executing-promotions category-planning-deals category-playbooks-worksheets category-running-deals category-selling-deals"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-tv-ecommerce-playbook/" title="Permalink to Download the How TV Can Drive Revenue with Ecommerce Promotions Playbook!" rel="bookmark">Download the <em>How TV Can Drive Revenue with Ecommerce Promotions</em> Playbook!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/lcrider/" rel="author">Liz Crider</a></em> </div>  </header>  <div class="entry-content"> <p>Ecommerce promotions have huge earning potential, whether you run them as standalone campaigns or to complement an existing strategy. So how can TV optimize ecommerce promotions strategy to drive more revenue? <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/10/download-the-tv-ecommerce-playbook/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download the <em>How TV Can Drive Revenue with Ecommerce Promotions</em> Playbook!" st_url="http://secondstreetlab.com/2014/10/download-the-tv-ecommerce-playbook/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">    </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/4.thumbnail.jpg" alt="Julie Foley" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-21118" class="post-21118 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-playbooks-worksheets category-voters-choice tag-bigpages-feature-voters-choice"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/08/download-the-how-to-drive-results-with-niche-ballots/" title="Permalink to Download the How to Drive Results with Niche Ballots playbook!" rel="bookmark">Download the <em>How to Drive Results with Niche Ballots</em> playbook!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/jfoley/" rel="author">Julie Foley</a></em> </div>  </header>  <div class="entry-content"> <p>Niche ballots are targeted promotions focused on a particular theme, and not only can these promotions open up a new revenue stream for your company, they can help you reach new audiences and advertisers. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/08/download-the-how-to-drive-results-with-niche-ballots/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download the <em>How to Drive Results with Niche Ballots</em> playbook!" st_url="http://secondstreetlab.com/2014/08/download-the-how-to-drive-results-with-niche-ballots/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/5.thumbnail.jpg" alt="Matt Chaney" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-21064" class="post-21064 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-ecommerce category-playbooks-worksheets tag-bigpages-feature-ecommerce"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/07/download-how-to-drive-revenue-with-ecommerce-promotions/" title="Permalink to Download How to Drive Revenue with Ecommerce Promotions!" rel="bookmark">Download <em>How to Drive Revenue with Ecommerce Promotions</em>!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/mchaney/" rel="author">Matt Chaney</a></em> </div>  </header>  <div class="entry-content"> <p>Ecommerce promotions need to be part of your digital revenue plan. They have huge earning potential, whether you run them as standalone campaigns, in conjunction with each other, or to complement an existing strategy. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/07/download-how-to-drive-revenue-with-ecommerce-promotions/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download <em>How to Drive Revenue with Ecommerce Promotions</em>!" st_url="http://secondstreetlab.com/2014/07/download-how-to-drive-revenue-with-ecommerce-promotions/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/6.thumbnail.png" alt="Matt Coen" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-21021" class="post-21021 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-playbooks-worksheets tag-bigpages-feature-playbooks-worksheets tag-homepage-feature"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/07/download-the-promotions-summit-report/" title="Permalink to Download The Promotions Summit Report!" rel="bookmark">Download <em>The Promotions Summit Report</em>!</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/mcoen/" rel="author">Matt Coen</a></em> </div>  </header>  <div class="entry-content"> <p>The Second Street Promotions Summit focused on the shift in advertisers’ marketing spend toward promotions. This report is designed to provide you with both inspiration and actionable steps to take right now. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/07/download-the-promotions-summit-report/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Download <em>The Promotions Summit Report</em>!" st_url="http://secondstreetlab.com/2014/07/download-the-promotions-summit-report/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <div> <div class="author-thumb"><img src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/userphoto/4.thumbnail.jpg" alt="Julie Foley" width="72" height="80" class="photo"/></div> <div class="post-excerpt"> <article id="post-20460" class="post-20460 post type-post status-publish format-standard has-post-thumbnail hentry category-big-pages category-chain-strategies category-driving-revenue category-executing-promotions category-group-strategies category-planning-contests category-planning-deals category-playbooks-worksheets tag-persona-executive tag-persona-marketing tag-persona-sales-manager tag-product-ballots tag-product-contests tag-product-deals tag-topic-team"> <header class="entry-header"> <h1 class="entry-title"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/06/hire-a-promotions-manager/" title="Permalink to Want More Revenue? Hire a Promotions Manager" rel="bookmark">Want More Revenue? Hire a Promotions Manager</a></h1> <div class="entry-meta"> <em>Posted By <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/author/jfoley/" rel="author">Julie Foley</a></em> </div>  </header>  <div class="entry-content"> <p>You need someone on your team who is well-versed in what promotions can do and how to execute them, or you are going to be left in the dust. You need a Promotions Manager. <a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/06/hire-a-promotions-manager/">Continue reading <span class="meta-nav">→</span></a></p> </div> <div> <span class="st_twitter_large" st_title="Want More Revenue? Hire a Promotions Manager" st_url="http://secondstreetlab.com/2014/06/hire-a-promotions-manager/" st_via="secondstreetlab"></span> <span class="st_linkedin_large"></span> <span class="st_facebook_large"></span>  <span class="st_email_large"></span>   </div> <footer class="entry-meta">   <span class="tag-links"> </span>   </footer> </article></div> </div> <div style="border-bottom: 1px solid #ccc; clear: both; margin-bottom: 20px;"> </div> <nav id="nav-below"> <h3 class="assistive-text">Post navigation</h3> <div class="nav-previous"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/category/big-pages/playbooks-worksheets/page/2/"><span class="meta-nav">←</span> Older posts</a></div> <div class="nav-next"></div> </nav> </div> </div> </section> <div id="secondary" class="widget-area" role="complementary"> <div class="promotions-examples-sidebar"><h3>Top Stories</h3> <div> <div style="display: inline; float: left; margin-right: 8px;"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/01/download-the-basketball-promotions-playbook/" title="Permalink to Download the Basketball Promotions Playbook!" rel="bookmark"><img width="72" height="72" src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2014/01/basketball-promotions-playbook-150x150.png" class="attachment-72x80 wp-post-image" alt="basketball promotions playbook"/></a></div><div style="display: inline; float: left; width: 150px; line-height: 95%;"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/01/download-the-basketball-promotions-playbook/" title="Permalink to Download the Basketball Promotions Playbook!" rel="bookmark">Download the <em>Basketball Promotions Playbook</em>!</a></div> </div> <div style="clear: both;"> </div> <div> <div style="display: inline; float: left; margin-right: 8px;"><a 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href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2013/03/download-the-how-to-increase-your-revenue-with-deal-cards-playbook/" title="Permalink to Download the How to Increase Your Revenue with Deal Cards Playbook!" rel="bookmark"><img width="72" height="72" src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2013/12/folded-golf-card-150x150.jpg" class="attachment-72x80 wp-post-image" alt="folded golf card"/></a></div><div style="display: inline; float: left; width: 150px; line-height: 95%;"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2013/03/download-the-how-to-increase-your-revenue-with-deal-cards-playbook/" title="Permalink to Download the How to Increase Your Revenue with Deal Cards Playbook!" rel="bookmark">Download the <em>How to Increase Your Revenue with Deal Cards</em> Playbook!</a></div> </div> <div style="clear: both;"> </div> </div> <div id="second" class="widget-area" role="complementary"> <aside id="text-6" class="widget widget_text"> <div class="textwidget"><div class="promo-box"> <h2>Subscribe</h2> <iframe src="https://web.archive.org/web/20150907091026if_/http://solutions.secondstreet.com/PromotionsLabSubscribePage.html" width="290" height="230" frameborder="0" scrolling="no"></iframe> </div></div> </aside></div> <div id="webinar-ad-box" class="blue-box" role="complementary"> <aside id="wysiwyg_widgets_widget-2" class="widget widget_wysiwyg_widgets_widget">  <h3 class="widget-title"></h3> <div class="textwidget"><span style="color: #ffffff;"><a href="https://web.archive.org/web/20150907091026/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box"><img class="alignright size-full wp-image-22879" src="https://web.archive.org/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2015/07/ReportAdBox.png" alt="2015 Summit Webinar" width="74" height="82"/></a><a href="https://web.archive.org/web/20150907091026/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box"><strong>Promotions Summit Report</strong></a></span><br/> <a href="https://web.archive.org/web/20150907091026/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box">Download the Promotions Summit Report – designed to provide you with strategic takeaways from the Summit.</a></div>  </aside> </div> <div style="margin-bottom: 15px;"><a href="/web/20150907091026/http://secondstreetlab.com/webinars"><img title="View All Webinars" src="/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2012/11/view_all_webinars.png" alt="View All Webinars" border="0"/></a></div>  <aside id="text-10" class="widget widget_text"> <div class="textwidget"><div id="topics-widget" class="widget-area" role="complementary"> <aside id="text-9" class="widget widget_text"><div><h3 class="widget-title">Topics</h3><div id="view-all-btn"><a href="/web/20150907091026/http://secondstreetlab.com/promotions-examples/big-pages/"><img src="/web/20150907091026im_/http://secondstreetlab.com/wp-content/uploads/2013/03/view-all-btn.jpg" border="0"/></a></div></div><div style="clear: both;"> </div><div class="textwidget"><table> <tr><td width="190"><ul> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/advertisers-to-target/">Advertisers to Target</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/voters-choice/">Ballots</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/02/the-promotions-calendar-every-media-company-needs-free-template/">Calendar Template</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/promotions-examples/case-studies/">Case Studies</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/big-pages/ecommerce-promotions/">Ecommerce Promotions</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/email/">Email</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/facebook/">Facebook Promotions</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/fathers-day/">Father's Day</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/football/">Football</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/golf-big-page/">Golf</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/package-and-price/">Packaging & Pricing</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/planning/">Planning</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/playbooks-worksheets/">Playbooks & Worksheets</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/promotion-ideas/">Promotion Ideas</a> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/quizzes/">Quizzes</a> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/sweepstakes/">Sweepstakes</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/summer-promotions/">Summer Promotions</a></li> </ul> </td></tr> </table> </div> </aside></div></div> </aside><aside id="text-11" class="widget widget_text"> <div class="textwidget"><div id="topstories-widget" class="widget-area" role="complementary"> <aside id="text-9" class="widget widget_text"><div><h3 class="widget-title">Top Stories</h3><div id="view-all-btn"></div></div><div style="clear: both;"> </div><div class="textwidget"><table> <tr><td width="275"><ul> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/12/case-study-kfmb-drives-58000-with-college-basketball-contests/">KFMB Drives $58,000 with College Basketball Contest Campaign</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/03/case-study-wise-tv-drives-100k-with-golf-card/">WISE & WPTA-TV Drive $100K+ with Golf Card</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2014/02/8-hidden-costs-of-using-survey-tools-to-run-ballot-promotions/">8 Hidden Costs of Using Survey Tools to Run Ballot Promotions</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2013/07/wedding-contest-drives-30k/">Dream Wedding Contest Drives $30K for Station & Hot Leads for Advertiser</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2013/07/how-to-generate-qualified-leads-with-facebook-contests/">How to Generate Qualified Leads with Facebook Contests</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/2013/11/high-school-football-ballot-drives-4k/">High School Football Ballot Drives $4K for Small Market Paper</a></li> </ul> </td></tr> </table> </div> </aside></div></div> </aside> </div> </div> </div> <footer id="colophon" role="contentinfo"> <div id="supplementary" class="three"> <div id="first" class="widget-area" role="complementary"> <aside id="text-3" class="widget widget_text"><h3 class="widget-title">What’s the Promotions Lab?</h3> <div class="textwidget">The Promotions Lab is your resource for all things promotions. Find trends, case studies, best practices, and more from our in-house deals and contesting experts and from industry leaders in the space.</div> </aside> </div> <div id="second" class="widget-area" role="complementary"> <aside id="text-4" class="widget widget_text"><h3 class="widget-title">More About Online Promotions</h3> <div class="textwidget">The world of online promotions are exploding and present an exciting opportunity for local media. Online promotions - such as contests, deals, coupons and sweepstakes – increase consumer awareness of an advertiser and encourage measurable consumer interaction with advertisers.</div> </aside> </div> <div id="third" class="widget-area" role="complementary"> <aside id="text-5" class="widget widget_text"><h3 class="widget-title">Why We’re Experts</h3> <div class="textwidget">For over a decade, Second Street has partnered with more than 3,000 local media companies and help them succeed in the online promotions space. Our private-label products include a custom contesting engine, a ballot tool, a deals platform, an email & SMS marketing tool, and a UGC photo sharing and photo selling platform.</div> </aside> </div> <div id="four" class="widget-area" style="margin-left: 20px;" role="complementary"> <aside id="text-9" class="widget widget_text"><h3 class="widget-title">Big Promotions Pages</h3> <div class="textwidget"><table> <tr><td width="120"> <ul> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/auto-racing/">Auto Racing</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/category/big-pages/group-strategies/">Group Strategies</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/deal-quality/">Deal Quality</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/deals-stores/">Deals Stores</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/email/">Email</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/facebook/">Facebook</a></li> </ul> </td> <td width="120"> <ul> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/golf-big-page/">Golf</a></li> <li><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/category/big-pages/football/">Football</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/planning/">Planning</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/awards/">Second Street Awards</a> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/summer-promotions/">Summer Promotions</a></li> <li><a href="/web/20150907091026/http://secondstreetlab.com/category/big-pages/30-in-30/">30 in 30</a></li> </li> </ul> </td></tr> </table> <div style="margin-top: 8px; text-transform:uppercase;"><strong><a href="/web/20150907091026/http://secondstreetlab.com/promotions-examples/big-pages/">View all Big Pages</a></strong></div></div> </aside> </div> </div> <div id="site-generator">  <div>1017 Olive Street, Mezzanine Level   St. Louis, MO 63101   <strong>877-843-2900</strong></div> <div id="bottom-line">© Second Street Media Solutions, Inc.   All Rights Reserved.</div><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-81" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-81"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/terms-of-use/">Terms of Use</a></li> <li id="menu-item-80" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-80"><a href="https://web.archive.org/web/20150907091026/http://secondstreetlab.com/privacy-policy/">Privacy Policy</a></li> </ul></div> </div> </footer> <p><a href="/web/20150907091026/http://secondstreetlab.com/?am_force_theme_layout=mobile">Switch to our mobile site</a></p> <script type="text/javascript">var addthis_product = 'wpp'; </script><script type="text/javascript" src="//web.archive.org/web/20150907091026js_/http://s7.addthis.com/js/300/addthis_widget.js#pubid=0ab083ff898edc242cf24a500a0dccdc"></script> <script type="text/javascript"> jQuery(document).ready(function($){ $("a[rel*=lightbox]").colorbox({speed:350,initialWidth:"300",initialHeight:"100",maxWidth:"640px",maxHeight:"480px",opacity:0.8,loop:false,scrolling:false,escKey:false,arrowKey:false,top:false,right:false,bottom:false,left:false}); }); </script> <script type="text/javascript" src="https://web.archive.org/web/20150907091026js_/http://secondstreetlab.com/wp-content/plugins/lightbox-plus/js/jquery.colorbox.1.5.9.js?ver=1.5.9"></script> <script type="text/javascript" src="https://web.archive.org/web/20150907091026js_/http://secondstreetlab.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.11.2"></script>  <script src="https://web.archive.org/web/20150907091026js_/http://munchkin.marketo.net/munchkin.js" type="text/javascript"></script> <script type="text/javascript"> //Dynamic Tracking for Kelly if ( $('body.single-post').length > 0 ) { //Is this a post? var tags = $('article').attr('class'); tags = tags.replace(/ /g, '&'); Munchkin.init('976-DRD-550'); Munchkin.munchkinFunction('visitWebPage', { url: 'custom-tracking', params: tags }); } else { //Not a post - so just run generic tracking Munchkin.init('976-DRD-550'); } </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-5482986-10']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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