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class="dividing-line-full"> </div> <p>The Second Street Promotions Lab is the source for original content about the world of online promotions for the media industry. </p> <p>It features insights, analysis and actionable content from Second Street’s team of deals and contesting experts and other industry insiders covering trends, best practices and case studies.</p> <p>The Second Street Promotions Lab accepts submissions from guest contributors who want to share their experiences and perspectives on hot topics in the world of online promotions for the media industry. Interested contributors can contact our editorial department at marketing [at] secondstreet.com</p> <p><a href="https://web.archive.org/web/20150905210324/https://twitter.com/secondstreetlab" target="_blank">Follow us on Twitter.</a></p> <h2>About Second Street</h2> <div class="dividing-line-full"> </div> <p>For nearly a decade, <a href="https://web.archive.org/web/20150905210324/http://secondstreet.com/" target="_blank">Second Street</a> has been the leading provider of private-label online promotions platforms and partner success services for media companies and brands that want to generate revenue, increase website traffic and build a database of loyal consumers. Based in St. Louis, our software solutions and partner support enable companies to maximize customer engagement and convert website visits into revenue contests, sweepstakes and giveaways, deals stores and coupons, email and text messaging communications, and photo e-commerce and publishing programs.</p> <p><a href="https://web.archive.org/web/20150905210324/https://twitter.com/secondstreet" target="_blank">Follow us on Twitter.</a></p> </div> <footer class="entry-meta"> </footer> </article> <div id="author-column"> <h2>Contributors</h2> <div class="dividing-line"> </div> <table width="700" height="100%"> <tr><td valign="top" style="vertical-align: top;"> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/28.jpg" alt="Jennifer Balanky" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jbalanky/">Jennifer Balanky</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/34.jpg" alt="Gordon Borrell" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/gborrell/">Gordon Borrell</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/14.jpg" alt="Richard Brown" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/rbrown/">Richard Brown</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/20.png" alt="Rebecca Capparelli" width="150" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/rcapparelli/">Rebecca Capparelli</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/6.png" alt="Matt Coen" width="136" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mcoen/">Matt Coen</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/18.jpg" alt="Liz Crider" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/lcrider/">Liz Crider</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/61.jpg" alt="Sara Droke" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/sdroke/">Sara Droke</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/21.jpg" alt="Alex Fuentes" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/afuentes/">Alex Fuentes</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/83.jpg" alt="Mitch Gruber" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mgruber/">Mitch Gruber</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/44.jpg" alt="Matt Hummert" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mhummert/">Matt Hummert</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/67.jpg" alt="Jamie Kinnaird" width="130" height="130" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jkinnaird/">Jamie Kinnaird</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/56.jpg" alt="Jason Longley" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jlongley/">Jason Longley</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/50.jpg" alt="Carlson Mozdiez" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/cmozdiez/">Carlson Mozdiez</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/51.jpg" alt="Aaron Perry" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/aperry/">Aaron Perry</a></div> <div class="author-row" style="width:223px;"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/48.jpg" alt="Bridget Sibthorp Moecker" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/bsibthorpmoecker/">Bridget Sibthorp-Moecker</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/27.png" alt="Emily Thousand" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/ethousand/">Emily Thousand</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/13.jpg" alt="Doug Villhard" width="134" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/dvillhard/">Doug Villhard</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/49.jpg" alt="Shawn Wilcox" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/swilcox/">Shawn Wilcox</a></div> </td> <td valign="top" style="vertical-align: top;"> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/69.jpg" alt="Blair Barna" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/bbarna/">Blair Barna</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/10.jpg" alt="Ryan Brosseau" width="132" height="148" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/rbrosseau/">Ryan Brosseau</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/40.jpeg" alt="Tammy Burdick" width="84" height="84" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/tburdick/">Tammy Burdick</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/23.jpg" alt="Marty Carry" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mcarry/">Marty Carry</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/25.jpg" alt="Tim Coles" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/tcoles/">Tim Coles</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/46.jpg" alt="Jordan Decker" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jdecker/">Jordan Decker</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/29.jpg" alt="Shannon Dunnigan" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/sdunnigan/">Shannon Dunnigan</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/22.jpg" alt="Matt Hayes" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mhayes/">Matt Hayes</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/52.jpg" alt="Chris Hunt" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/chunt/">Chris Hunt</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/39.jpg" alt="Kevin Kolbe" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/kkolbe/">Kevin Kolbe</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/36.jpg" alt="John Layton" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jlayton/">John Layton</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/32.png" alt="Joe Matar" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jmatar/">Joe Matar</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/58.jpg" alt="Alison O'Brien" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/aobrien/">Alison O'Brien</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/26.jpg" alt="Clinton Randall" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/crandall/">Clinton Randall</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/55.jpg" alt="Lauren Siegert" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/lsiegert/">Lauren Siegert</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/57.jpg" alt="Ellen Trunk" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/etrunk/">Ellen Trunk</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/9.jpg" alt="Paul West" width="132" height="149" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/pwest/">Paul West</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/66.jpg" alt="Michelle Wojcik" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mwojcik/">Michelle Wojcik</a></div> </td> <td valign="top" style="vertical-align: top;"> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/53.jpg" alt="Jennifer Bartelme" width="131" height="131" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jbartelme/">Jennifer Bartelme</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/38.png" alt="Jim Brown" width="119" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/rbrown/">Jim Brown</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/45.jpg" alt="Keely Byars" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/kbyars/">Keely Byars</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/5.jpg" alt="Matt Chaney" width="136" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mchaney/">Matt Chaney</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/47.jpg" alt="Cole Cradduck" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/ccradduck/">Cole Cradduck</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/31.jpg" alt="Ryan Dohrn" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/rdohrn/">Ryan Dohrn</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/4.jpg" alt="Julie Foley" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/jfoley/">Julie Foley</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/68.jpg" alt="Zac Gill" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/zgill/">Zac Gill</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/54.jpg" alt="Travis Henkaline" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/thenkaline/">Travis Henkaline</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/43.png" alt="Vince Johnson" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/vjohnson/">Vince Johnson</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/59.jpg" alt="Alissa Langford" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/alangford/">Alissa Langford</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/41.jpg" alt="Mark Levy" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/mlevy/">Mark Levy</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/15.jpeg" alt="Nathan McCray" width="150" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/nmccray/">Nathan McCray</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/30.jpg" alt="Kent Oglesby" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/koglesby/">Kent Oglesby</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/16.jpg" alt="Molly Urciolo" width="135" height="135" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/murciolo/">Molly Urciolo</a></div> <div class="author-row"><img src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/userphoto/35.jpg" alt="Liz White" width="135" height="150" class="photo"/> <a href="/web/20150905210324/http://secondstreetlab.com/author/lwhite/">Liz White</a></div>  </td> </tr> </table> </div> </div> </div> <div id="secondary" class="widget-area" role="complementary"> <div id="second" class="widget-area" role="complementary"> <aside id="text-6" class="widget widget_text"> <div class="textwidget"><div class="promo-box"> <h2>Subscribe</h2> <iframe src="https://web.archive.org/web/20150905210324if_/http://solutions.secondstreet.com/PromotionsLabSubscribePage.html" width="290" height="230" frameborder="0" scrolling="no"></iframe> </div></div> </aside></div> <div id="webinar-ad-box" class="blue-box" role="complementary"> <aside id="wysiwyg_widgets_widget-2" class="widget widget_wysiwyg_widgets_widget">  <h3 class="widget-title"></h3> <div class="textwidget"><span style="color: #ffffff;"><a href="https://web.archive.org/web/20150905210324/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box"><img class="alignright size-full wp-image-22879" src="https://web.archive.org/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/2015/07/ReportAdBox.png" alt="2015 Summit Webinar" width="74" height="82"/></a><a href="https://web.archive.org/web/20150905210324/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box"><strong>Promotions Summit Report</strong></a></span><br/> <a href="https://web.archive.org/web/20150905210324/http://solutions.secondstreet.com/2015-summit-report-download.html?Content%20Source=Lab%20Ad%20Box&Recent%20Content%20Source=Lab%20Ad%20Box">Download the Promotions Summit Report – designed to provide you with strategic takeaways from the Summit.</a></div>  </aside> </div> <div style="margin-bottom: 15px;"><a href="/web/20150905210324/http://secondstreetlab.com/webinars"><img title="View All Webinars" src="/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/2012/11/view_all_webinars.png" alt="View All Webinars" border="0"/></a></div>  <aside id="text-10" class="widget widget_text"> <div class="textwidget"><div id="topics-widget" class="widget-area" role="complementary"> <aside id="text-9" class="widget widget_text"><div><h3 class="widget-title">Topics</h3><div id="view-all-btn"><a href="/web/20150905210324/http://secondstreetlab.com/promotions-examples/big-pages/"><img src="/web/20150905210324im_/http://secondstreetlab.com/wp-content/uploads/2013/03/view-all-btn.jpg" border="0"/></a></div></div><div style="clear: both;"> </div><div class="textwidget"><table> <tr><td width="190"><ul> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/advertisers-to-target/">Advertisers to Target</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/voters-choice/">Ballots</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2014/02/the-promotions-calendar-every-media-company-needs-free-template/">Calendar Template</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/promotions-examples/case-studies/">Case Studies</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/big-pages/ecommerce-promotions/">Ecommerce Promotions</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/email/">Email</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/facebook/">Facebook Promotions</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/fathers-day/">Father's Day</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/football/">Football</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/golf-big-page/">Golf</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/package-and-price/">Packaging & Pricing</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/planning/">Planning</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/playbooks-worksheets/">Playbooks & Worksheets</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/promotion-ideas/">Promotion Ideas</a> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/quizzes/">Quizzes</a> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/sweepstakes/">Sweepstakes</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/summer-promotions/">Summer Promotions</a></li> </ul> </td></tr> </table> </div> </aside></div></div> </aside><aside id="text-11" class="widget widget_text"> <div class="textwidget"><div id="topstories-widget" class="widget-area" role="complementary"> <aside id="text-9" class="widget widget_text"><div><h3 class="widget-title">Top Stories</h3><div id="view-all-btn"></div></div><div style="clear: both;"> </div><div class="textwidget"><table> <tr><td width="275"><ul> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2014/12/case-study-kfmb-drives-58000-with-college-basketball-contests/">KFMB Drives $58,000 with College Basketball Contest Campaign</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2014/03/case-study-wise-tv-drives-100k-with-golf-card/">WISE & WPTA-TV Drive $100K+ with Golf Card</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2014/02/8-hidden-costs-of-using-survey-tools-to-run-ballot-promotions/">8 Hidden Costs of Using Survey Tools to Run Ballot Promotions</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2013/07/wedding-contest-drives-30k/">Dream Wedding Contest Drives $30K for Station & Hot Leads for Advertiser</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2013/07/how-to-generate-qualified-leads-with-facebook-contests/">How to Generate Qualified Leads with Facebook Contests</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/2013/11/high-school-football-ballot-drives-4k/">High School Football Ballot Drives $4K for Small Market Paper</a></li> </ul> </td></tr> </table> </div> </aside></div></div> </aside> </div> </div> </div> <footer id="colophon" role="contentinfo"> <div id="supplementary" class="three"> <div id="first" class="widget-area" role="complementary"> <aside id="text-3" class="widget widget_text"><h3 class="widget-title">What’s the Promotions Lab?</h3> <div class="textwidget">The Promotions Lab is your resource for all things promotions. Find trends, case studies, best practices, and more from our in-house deals and contesting experts and from industry leaders in the space.</div> </aside> </div> <div id="second" class="widget-area" role="complementary"> <aside id="text-4" class="widget widget_text"><h3 class="widget-title">More About Online Promotions</h3> <div class="textwidget">The world of online promotions are exploding and present an exciting opportunity for local media. Online promotions - such as contests, deals, coupons and sweepstakes – increase consumer awareness of an advertiser and encourage measurable consumer interaction with advertisers.</div> </aside> </div> <div id="third" class="widget-area" role="complementary"> <aside id="text-5" class="widget widget_text"><h3 class="widget-title">Why We’re Experts</h3> <div class="textwidget">For over a decade, Second Street has partnered with more than 3,000 local media companies and help them succeed in the online promotions space. Our private-label products include a custom contesting engine, a ballot tool, a deals platform, an email & SMS marketing tool, and a UGC photo sharing and photo selling platform.</div> </aside> </div> <div id="four" class="widget-area" style="margin-left: 20px;" role="complementary"> <aside id="text-9" class="widget widget_text"><h3 class="widget-title">Big Promotions Pages</h3> <div class="textwidget"><table> <tr><td width="120"> <ul> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/auto-racing/">Auto Racing</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/category/big-pages/group-strategies/">Group Strategies</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/deal-quality/">Deal Quality</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/deals-stores/">Deals Stores</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/email/">Email</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/facebook/">Facebook</a></li> </ul> </td> <td width="120"> <ul> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/golf-big-page/">Golf</a></li> <li><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/category/big-pages/football/">Football</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/planning/">Planning</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/awards/">Second Street Awards</a> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/summer-promotions/">Summer Promotions</a></li> <li><a href="/web/20150905210324/http://secondstreetlab.com/category/big-pages/30-in-30/">30 in 30</a></li> </li> </ul> </td></tr> </table> <div style="margin-top: 8px; text-transform:uppercase;"><strong><a href="/web/20150905210324/http://secondstreetlab.com/promotions-examples/big-pages/">View all Big Pages</a></strong></div></div> </aside> </div> </div> <div id="site-generator">  <div>1017 Olive Street, Mezzanine Level   St. Louis, MO 63101   <strong>877-843-2900</strong></div> <div id="bottom-line">© Second Street Media Solutions, Inc.   All Rights Reserved.</div><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-81" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-81"><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/terms-of-use/">Terms of Use</a></li> <li id="menu-item-80" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-80"><a href="https://web.archive.org/web/20150905210324/http://secondstreetlab.com/privacy-policy/">Privacy Policy</a></li> </ul></div> </div> </footer> <p><a href="/web/20150905210324/http://secondstreetlab.com/?am_force_theme_layout=mobile">Switch to our mobile site</a></p> <script type="text/javascript">var addthis_product = 'wpp'; </script><script type="text/javascript" src="//web.archive.org/web/20150905210324js_/http://s7.addthis.com/js/300/addthis_widget.js#pubid=0ab083ff898edc242cf24a500a0dccdc"></script> <script type="text/javascript"> jQuery(document).ready(function($){ $("a[rel*=lightbox]").colorbox({speed:350,initialWidth:"300",initialHeight:"100",maxWidth:"640px",maxHeight:"480px",opacity:0.8,loop:false,scrolling:false,escKey:false,arrowKey:false,top:false,right:false,bottom:false,left:false}); }); </script> <script type="text/javascript" src="https://web.archive.org/web/20150905210324js_/http://secondstreetlab.com/wp-includes/js/comment-reply.min.js?ver=4.1.7"></script> <script type="text/javascript" src="https://web.archive.org/web/20150905210324js_/http://secondstreetlab.com/wp-content/plugins/lightbox-plus/js/jquery.colorbox.1.5.9.js?ver=1.5.9"></script> <script type="text/javascript" src="https://web.archive.org/web/20150905210324js_/http://secondstreetlab.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.11.2"></script>  <script src="https://web.archive.org/web/20150905210324js_/http://munchkin.marketo.net/munchkin.js" type="text/javascript"></script> <script type="text/javascript"> //Dynamic Tracking for Kelly if ( $('body.single-post').length > 0 ) { //Is this a post? var tags = $('article').attr('class'); tags = tags.replace(/ /g, '&'); Munchkin.init('976-DRD-550'); Munchkin.munchkinFunction('visitWebPage', { url: 'custom-tracking', params: tags }); } else { //Not a post - so just run generic tracking Munchkin.init('976-DRD-550'); } </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-5482986-10']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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