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Analyses de données et rapports Shopify en France

<!DOCTYPE html><html lang="fr"><head><title>Analyses de données et rapports Shopify en France</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Découvrez toutes les fonctionnalités d’analyse de données et de rapport intégrées gratuitement à Shopify pour vous aider à gérer et à développer votre activité."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Analyses de données et rapports Shopify"/><meta property="og:description" content="Découvrez toutes les fonctionnalités d’analyse de données et de rapport intégrées gratuitement à Shopify pour vous aider à gérer et à développer votre activité."/><meta property="og:image" 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max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Démarrer" class="font-bold text-t7 inline-block">Démarrer</span></div><ul class="pb-2" aria-labelledby="subNavItem-Démarrer"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/demarrer"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lancez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre marque</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créez votre site web<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Éditeur de boutique en ligne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=fr" aria-label="Source externe : Personnalisez votre boutique . 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Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Trouvez des applications pour les entreprises<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/domaines"><div class="text-base font-medium"><span class="inline-block arrow-animation">Appropriez-vous le domaine de votre site<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domaines et hébergement</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils"><div class="text-base font-medium"><span class="inline-block arrow-animation">Découvrez des outils d’entreprise gratuits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des outils pour gérer votre entreprise</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vente" class="font-bold text-t7 inline-block">Vente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/vendre"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez vos produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendez vos produits en ligne ou en personne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Permettez à vos clients de payer<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Un processus de paiement optimal</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/site-de-vente-en-ligne"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre entreprise en ligne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/canaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez sur différents canaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez des millions de clients et augmentez vos ventes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/pdv"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendre en personne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point de vente (PDV)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez à l’international<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventes internationales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez en gros et en D2C<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Commerce B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/paiements"><div class="text-base font-medium"><span class="inline-block arrow-animation">Acceptez les paiements en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configurez les moyens de paiement</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="font-bold text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="font-bold text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/gerer"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/produits"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/tarifs">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="font-bold text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="font-bold text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/shopify-francais"><div class="text-base font-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/success-story"><div class="text-base font-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/le-guide-pour-elaborer-un-plan-marketing-e-commerce-tres-efficace-en-3-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/seo-et-referencement-pour-les-debutants"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/réseaux-sociaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/growth-hacking"><div class="text-base font-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="font-bold text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils/createur-de-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/modele-de-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils/generateur-de-qr-code"><div class="text-base font-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/fr/login?ui_locales=fr" data-component-name="login">Se connecter</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=fr&amp;locale=fr&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fanalytics&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Démarrer un essai gratuit</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=fr&amp;locale=fr&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fanalytics&amp;signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Source externe : Démarrer un essai gratuit">Démarrer un essai gratuit</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" 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gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none with-text-wrap-balance"><section class="grid gap-y-2xl grid-cols-full pb-0 bg-section-light-bg text-section-light-text pt-4xl hero-background text-balance" data-section-name="hero" data-component-name="hero" data-viewable-component="true" data-mode="light" id="hero"><div class="container flex flex-col gap-y-2xl"><div data-component-name="heading-button-group" class="flex flex-col gap-md mx-auto sm:max-w-[75%] md:max-w-[66%]"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Analyses de données et rapports</p><h1 class="richtext text-t1">Toutes les informations commerciales dont vous avez besoin, là où vous vendez</h1><p class="richtext text-body-lg pt-md">Développez votre activité plus rapidement avec des données intégrées et fiables, sans configuration requise.</p></div><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/dashboards?ui_locales=fr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="view-your-analytics" data-mode="light" target="">Consulter les analyses de données</a></div></div></div></div></div><div class="[&amp;_img]:!h-full h-[600px] marquee"><div class="marquee__content"><picture data-component-name="image"><img alt="Une présentation des indicateurs disponibles dans le tableau de bord des analyses de données et dans Vue en direct, y compris les ventes totales, les produits les plus vendus, la prévision du niveau de dépense, les visites, la valeur moyenne du panier, le taux de conversion et les emplacements les plus performants." src="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png"/></picture></div><div class="marquee__content"><picture data-component-name="image"><img alt="Une présentation des indicateurs disponibles dans le tableau de bord des analyses de données et dans Vue en direct, y compris les ventes totales, les produits les plus vendus, la prévision du niveau de dépense, les visites, la valeur moyenne du panier, le taux de conversion et les emplacements les plus performants." src="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png"/></picture></div><div class="marquee__content"><picture data-component-name="image"><img alt="Une présentation des indicateurs disponibles dans le tableau de bord des analyses de données et dans Vue en direct, y compris les ventes totales, les produits les plus vendus, la prévision du niveau de dépense, les visites, la valeur moyenne du panier, le taux de conversion et les emplacements les plus performants." src="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png"/></picture></div><div class="marquee__content"><picture data-component-name="image"><img alt="Une présentation des indicateurs disponibles dans le tableau de bord des analyses de données et dans Vue en direct, y compris les ventes totales, les produits les plus vendus, la prévision du niveau de dépense, les visites, la valeur moyenne du panier, le taux de conversion et les emplacements les plus performants." src="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/381b5227b3d5dd0f425dd4beb71bcf1d.png"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="prebuilt-reports" data-component-name="prebuilt-reports" data-viewable-component="true" data-mode="light" id="prebuilt-reports"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Rapports préintégrés</p><h2 class="richtext text-t2">Passez au niveau supérieur avec plus de 60 rapports personnalisés conçus pour le commerce</h2><p class="richtext text-body-lg pt-sm">Les rapports préintégrés Shopify vous permettent de prendre des décisions avisées sur la base de données disponibles à la demande.</p></div></div></div><div class="grid [&amp;_&gt;div:first-child]:md:aspect-[7/3] [&amp;_img]:w-full [&amp;_.aspect-video&gt;div:first-child]:w-full [&amp;_.grid-cols-3]:items-start" data-mode="light"><div class="container relative md:aspect-[21/9]"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-[21/9]"><div><picture data-component-name="image"><img alt="L’index des rapports montre des exemples de rapports prédéfinis dans différentes catégories proposés par Shopify." src="https://cdn.shopify.com/b/shopify-brochure2-assets/75d45a8518c9225ee922ea1d8700bad4.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/75d45a8518c9225ee922ea1d8700bad4.png" aria-hidden="true"/></picture></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t6">Comparez vos données à celles de boutiques semblables à la vôtre à l’aide des points de référence</h3><p class="richtext text-body-base pt-sm">Situez les performances de votre boutique par rapport à la concurrence et découvrez les opportunités de croissance à fort impact pour garantir votre compétitivité.</p></div><a data-component-name="compare-metrics-against-benchmarks" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Comparez vos indicateurs par rapport à des points de référence" href="https://admin.shopify.com/reports/online_store_conversion?ui_locales=fr"><span class="inline underline hover:no-underline">Comparez vos indicateurs par rapport à des points de référence</span></a></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-[21/9]"><div><picture data-component-name="image"><img alt="Le tableau de bord met en évidence les indicateurs clés dans des cartes d’indicateurs, sur les 7 derniers jours, en les comparant avec la période précédente." src="https://cdn.shopify.com/b/shopify-brochure2-assets/65535b1f324d85ccf1f6dcdfcb2c2ba6.webp" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/65535b1f324d85ccf1f6dcdfcb2c2ba6.webp" aria-hidden="true"/></picture></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t6">Apprenez à connaître vos clients les plus fidèles</h3><p class="richtext text-body-base pt-sm">Comprenez les attitudes de vos clients, découvrez les facteurs qui les incitent à revenir dans votre boutique et identifiez ceux que vous risquez le plus de perdre.</p></div><a data-component-name="view-customer-cohorts" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Consulter vos cohortes clients" href="https://admin.shopify.com/reports/customer_cohort_analysis?ui_locales=fr"><span class="inline underline hover:no-underline">Consulter vos cohortes clients</span></a></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-[21/9]"><div><picture data-component-name="image"><img alt="Le tableau de bord marketing présente les principaux indicateurs marketing et une vue d’ensemble des performances sur les différents canaux." src="https://cdn.shopify.com/b/shopify-brochure2-assets/3ce3c1932764d209f7e27b65cffb14d0.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3ce3c1932764d209f7e27b65cffb14d0.png" aria-hidden="true"/></picture></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black before:bg-agave-30"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t6">Évaluez vos performances à travers les différents canaux de marketing</h3><p class="richtext text-body-base pt-sm">Comparez les performances de vos canaux de marketing en fonction des ventes, des sessions, des commandes, du taux de conversion, de la valeur moyenne du panier et des clients dont c’est le premier contact avec vous.</p></div><a data-component-name="view-marketing-insights" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Consulter vos informations marketing" href="https://admin.shopify.com/marketing/reports/channels?ui_locales=fr"><span class="inline underline hover:no-underline">Consulter vos informations marketing</span></a></div></div></div></div></div><div class="hidden md:grid container items-start grid-cols-3 gap-x-gutter md:pt-xl"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100 before:bg-agave-30"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Comparez vos données à celles de boutiques semblables à la vôtre à l’aide des points de référence</h3><p class="richtext text-body-base pt-sm">Situez les performances de votre boutique par rapport à la concurrence et découvrez les opportunités de croissance à fort impact pour garantir votre compétitivité.</p></div><a data-component-name="compare-metrics-against-benchmarks" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Comparez vos indicateurs par rapport à des points de référence" href="https://admin.shopify.com/reports/online_store_conversion?ui_locales=fr"><span class="inline underline hover:no-underline">Comparez vos indicateurs par rapport à des points de référence</span></a></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100 before:bg-agave-30"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Apprenez à connaître vos clients les plus fidèles</h3><p class="richtext text-body-base pt-sm">Comprenez les attitudes de vos clients, découvrez les facteurs qui les incitent à revenir dans votre boutique et identifiez ceux que vous risquez le plus de perdre.</p></div><a data-component-name="view-customer-cohorts" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Consulter vos cohortes clients" href="https://admin.shopify.com/reports/customer_cohort_analysis?ui_locales=fr"><span class="inline underline hover:no-underline">Consulter vos cohortes clients</span></a></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100 before:bg-agave-30"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Évaluez vos performances à travers les différents canaux de marketing</h3><p class="richtext text-body-base pt-sm">Comparez les performances de vos canaux de marketing en fonction des ventes, des sessions, des commandes, du taux de conversion, de la valeur moyenne du panier et des clients dont c’est le premier contact avec vous.</p></div><a data-component-name="view-marketing-insights" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Consulter vos informations marketing" href="https://admin.shopify.com/marketing/reports/channels?ui_locales=fr"><span class="inline underline hover:no-underline">Consulter vos informations marketing</span></a></div></div></div></div><div class="container"><div data-component-name="button-group" class="pt-2xl" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/reports?ui_locales=fr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="view-your-reports" data-mode="light" target="">Voir tous les rapports</a></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl bg-gradient-to-b from-lavender-10/20 to-transparent" data-section-name="dashboard" data-component-name="dashboard" data-viewable-component="true" data-mode="light" id="dashboard"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Tableau de bord</p><h2 class="richtext text-t2">Consultez tous vos indicateurs essentiels en un seul endroit</h2><p class="richtext text-body-lg pt-sm">Suivez de près les données qui influencent votre journée à partir de votre tableau de bord.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl vertical-slideshow [&amp;_&gt;div:first-child]:md:flex [&amp;_&gt;div:first-child]:md:flex-col [&amp;_&gt;div:first-child]:md:!justify-center [&amp;_&gt;div:first-child_.shrink-0]:md:!shrink" data-component-name="vertical-slideshow"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex-col grid gap-y-xl sm:col-span-6 sm:col-start-1"><div class="grid gap-y-xl overflow-x-hidden"><div class="md:hidden flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="flex md:grid gap-y-xl" style="transform:translateX(calc(-100% * 0))"><div class="group/card flex shrink-0 gap-x-6 w-full"><div class="hidden md:flex w-1 h-full duration-[250ms] before:block before:w-full before:h-full before:bg-shopify-green-50 before:transition-all before:origin-top before:ease-linear shrink-0 before:scale-y-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 transition-opacity duration-[250ms] opacity-60"><div class="text-left text-section-light-text cursor-pointer" data-mode="light" data-component-name="heading-group" id="card-0"><h3 class="richtext text-t5">Ventes totales</h3><p class="richtext text-body-base pt-sm">Consultez en un coup d’œil le montant des recettes de votre boutique pour chaque canal.</p></div></div></div><div class="group/card flex shrink-0 gap-x-6 w-full"><div class="hidden md:flex w-1 h-full duration-[250ms] before:block before:w-full before:h-full before:bg-shopify-green-50 before:transition-all before:origin-top before:ease-linear shrink-0 before:scale-y-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 transition-opacity duration-[250ms] opacity-60"><div class="text-left text-section-light-text cursor-pointer" data-mode="light" data-component-name="heading-group" id="card-1"><h3 class="richtext text-t5">Taux de conversion</h3><p class="richtext text-body-base pt-sm">Découvrez les éléments nécessaires pour que les visiteurs de votre site deviennent des clients.</p></div></div></div><div class="group/card flex shrink-0 gap-x-6 w-full"><div class="hidden md:flex w-1 h-full duration-[250ms] before:block before:w-full before:h-full before:bg-shopify-green-50 before:transition-all before:origin-top before:ease-linear shrink-0 before:scale-y-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 transition-opacity duration-[250ms] opacity-60"><div class="text-left text-section-light-text cursor-pointer" data-mode="light" data-component-name="heading-group" id="card-2"><h3 class="richtext text-t5">Sessions</h3><p class="richtext text-body-base pt-sm">Découvrez la provenance des visiteurs de votre site et les appareils qu’ils utilisent. </p></div></div></div></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-8 sm:col-start-1 order-first md:order-last"><div class="flex"><div class="shrink-0 w-full duration-500 opacity-0" style="transform:translateX(calc(-100% * 0))"><picture data-component-name="image"><img alt="Un téléphone portable affiche le module « ventes totales » du tableau de bord analytique Shopify." src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/a225685fa429a9d5200be3047a333d3a.png"/></picture></div><div class="shrink-0 w-full duration-500 opacity-0" style="transform:translateX(calc(-100% * 1))"><picture data-component-name="image"><img alt="Le module « taux de conversion » du tableau de bord analytique Shopify." src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/0bd0182f3a23adcee6f0ba0aec5365d3.png"/></picture></div><div class="shrink-0 w-full duration-500 opacity-0" style="transform:translateX(calc(-100% * 2))"><picture data-component-name="image"><img alt="Le module « sessions » du tableau de bord analytique Shopify." src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/cb6a4dcdf70fee17a3be56a2222df54e.png"/></picture></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="live-view" data-component-name="live-view" data-viewable-component="true" data-mode="light" id="live-view"><div class="container relative flex flex-col rounded-2xl overflow-hidden text-fullwidthcard-dark-text sm:flex-row bg-currant-70" data-mode="dark" data-component-name="full-width-card"><div class="flex basis-1/2"><picture data-component-name="image"><img alt="Un assemblage d’images à partir de la Vue en direct affiche le globe et les modules « principaux sites », « ventes totales » et « visiteurs présents »." class="w-full h-full grow object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/47f019774b3366f3da9c3a5dfe58ce72.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/47f019774b3366f3da9c3a5dfe58ce72.png"/></picture></div><div class="grid basis-1/2 sm:place-content-center gap-y-md p-8 md:p-10 lg:p-16"><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="dark"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-dark-text" data-component-name="kicker">Vue en direct</p><h2 class="richtext text-t3">Suivre la progression des ventes</h2><p class="richtext text-body-base pt-sm">Suivez les ventes flash, le Black Friday Cyber Monday (BFCM) et les promotions en direct grâce à des indicateurs dynamiques et à des données géographiques.</p></div><div><div data-component-name="button-group" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://accounts.shopify.com/store-create?language=fr&amp;locale=fr&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fanalytics&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled" data-component-name="live-view-cta" data-mode="dark" target="">Démarrez un essai gratuit pour voir les indicateurs en direct</a></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-testimonial" data-section-name="testimonial" data-component-name="testimonial" data-viewable-component="true" data-mode="light" id="testimonial"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] [&amp;_.container&gt;div:last-child]:justify-center" data-component-name="testimonial" aria-label="Témoignages" role="group" aria-roledescription="diapositive"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto"><img alt="Ruby Friel, fondatrice de Still Life Story." class="rounded-lg object-contain" loading="eager" src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4a89962b57ba562df0e920ab2ee4bbe6.png"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">&nbsp;Nous avons réussi à augmenter notre chiffre d’affaires de 50 % à Noël par rapport à l’année précédente en nous servant des analyses de données et des rapports Shopify pour identifier les meilleures ventes et les tendances.&nbsp;</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Still Life Story</p><cite class="text-body-sm not-italic"><strong>Ruby Friel</strong> — Fondatrice, Still Life Story</cite><a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="0" text="En savoir plus sur Still Life Story"><span class="inline underline hover:no-underline">En savoir plus sur Still Life Story</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-0 bg-section-light-bg text-section-light-text pt-0" data-section-name="shopify-plus" data-component-name="shopify-plus" data-viewable-component="true" data-mode="light" id="shopify-plus"><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl" data-section-name="" data-component-name="side-by-side-alternating" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text [&amp;_[data-component-name=&quot;badge&quot;]]:bg-lime-30" data-mode="dark" data-component-name="heading-group"><p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-badge-dark text-black mb-xs" data-component-name="badge">Shopify Plus</p><h3 class="richtext text-t2">Approfondir les données</h3><p class="richtext text-body-lg pt-sm">Passez à <a href="/fr/plus">Shopify Plus</a> pour accéder à ShopifyQL Notebooks, notre solution d’analyse de données avancée accessible aux marques de grande envergure et aux passionnés de données.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Aperçu de ShopifyQL Notebooks pour les ventes trimestrielles d’une entreprise, classées par produits les plus vendus et par ventes hebdomadaires." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/f84cdb74e1d8a470a4171e0eeaa36e8a.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/f84cdb74e1d8a470a4171e0eeaa36e8a.png"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Partagez les données sur votre activité</h2><p class="richtext text-body-base pt-sm">Explorez, visualisez et analysez vos données avec ShopifyQL, notre langage de requête intelligent conçu pour le commerce.</p></div><div class="mt-md leading-[0]"><a href="/fr/plus/solutions/shopifyql-notebooks" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled" data-component-name="learn-about-shopifyQL-notebooks" data-mode="dark" target="">En savoir plus sur ShopifyQL Notebooks</a></div></div></div></div></div></section></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl bg-gradient-to-b from-agave-10/50 to-transparent [&amp;&gt;div:last-child&gt;div:last-child]:-order-1 [&amp;&gt;div:last-child&gt;div:last-child]:col-start-1 [&amp;&gt;div:last-child&gt;div:first-child]:sm:!col-start-7 [&amp;_img]:inline [&amp;_img]:max-sm:w-full" data-section-name="the-power-of-shopify" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="the-power-of-shopify"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">La puissance de Shopify</p><h2 class="richtext text-t2">Appuyez-vous sur la réussite de millions de boutiques Shopify</h2><p class="richtext text-body-lg pt-sm">Développez une activité résiliente grâce à des informations commerciales intégrées et au savoir-faire des millions de boutiques qui font confiance à notre plateforme.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Informations sur le commerce concurrentiel</h3><p class="richtext text-body-base pt-sm">Vous avez désormais accès à des points de référence qui vous aideront à comprendre les performances de votre activité par rapport à celles de vos concurrents.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Une visibilité centralisée</h3><p class="richtext text-body-base pt-sm">Visualisez et analysez rapidement toutes vos données dans plusieurs domaines d’activité, tels que le marketing, les ventes, les commandes, les finances et le traitement des commandes, et prenez des décisions avisées directement à partir de votre interface administrateur Shopify.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">Applications et assistance par nos partenaires</h3><p class="richtext text-body-base pt-sm">Travaillez avec notre vaste écosystème d’applications et de partenaires pour profiter au mieux de notre plateforme et ajouter des applications de notre écosystème évolutif afin de répondre à vos nouveaux besoins en termes de données au fur et à mesure que votre activité se développe.</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Deux femmes dans une boutique, touchant une veste sur un mannequin, avec des jeans et des vestes en jean à l’arrière-plan." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/a3649a7e3c49356af0b6482b5a82c5c1.jpg.webp" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/a3649a7e3c49356af0b6482b5a82c5c1.jpg.webp"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl conversion-background" data-section-name="conversion" data-component-name="conversion" data-viewable-component="true" data-mode="light" id="conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Commencez à vendre avec Shopify dès aujourd’hui</h2><p class="richtext text-body-lg pt-sm">Essayez Shopify gratuitement, et découvrez tous les outils et services dont vous avez besoin pour lancer, gérer et développer votre activité.</p></div><div data-component-name="button-group" class="mt-md" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=fr&amp;locale=fr&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fanalytics&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="view-your-reports" data-mode="light" target="">Démarrer un essai gratuit</a></div></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" 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md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/a-propos-de-nous" aria-label="À propos" data-component-name="propos">À propos</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/carrieres" aria-label="Carrières" data-component-name="carri-res">Carrières</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Source externe : Investisseurs" data-component-name="investisseurs">Investisseurs</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://news.shopify.com/informations" aria-label="Source externe : Presse et médias" data-component-name="presse-et-m-dias">Presse et médias</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/partenaires" aria-label="Partenaires" data-component-name="partenaires">Partenaires</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/affilies" aria-label="Affiliés" data-component-name="affili-s">Affiliés</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/legal" aria-label="Mentions légales" data-component-name="mentions-l-gales">Mentions légales</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Source externe : Statut du service" data-component-name="statut-du-service">Statut du service</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="assistance"><h2 class="text-base font-bold text-white">Assistance</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/fr/questions" aria-label="Source externe : Assistance aux marchands" data-component-name="assistance-aux-marchands">Assistance aux marchands</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/fr/" aria-label="Source externe : Centre d’aide" data-component-name="centre-d-aide">Centre d’aide</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Source externe : Faites appel à un partenaire" data-component-name="faites-appel-un-partenaire">Faites appel à un partenaire</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="Source externe : Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Communauté-Shopify-FR/ct-p/fr?utm_campaign=footer&amp;utm_content=fr&amp;utm_medium=web&amp;utm_source=shopify" aria-label="Source externe : Communauté Shopify" data-component-name="communaut-shopify">Communauté Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="d-veloppeurs"><h2 class="text-base font-bold text-white">Développeurs</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Source externe : Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Source externe : Documentation API" data-component-name="documentation-a-p-i">Documentation API</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Source externe : Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="produits"><h2 class="text-base font-bold text-white">Produits</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Source externe : Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/fr" aria-label="Source externe : Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/enterprise" aria-label="Shopify pour les entreprises" data-component-name="shopify-pour-les-entreprises">Shopify pour les entreprises</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/site-de-vente-en-ligne" aria-label="Éditeur de boutique en ligne" data-component-name="diteur-de-boutique-en-ligne">Éditeur de boutique en ligne</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/website/builder" aria-label="Outil de création de site web" data-component-name="outil-de-cr-ation-de-site-web">Outil de création de site web</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: France"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">France</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/analytics" data-component-name="fr-0" aria-current="true">France<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/analytics" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/analytics" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/analytics" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/analytics" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/analytics" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/analytics" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/analytics" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/analytics" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/analytics" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/analytics" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/analytics" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/analytics" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/analytics" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/analytics" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/analytics" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/analytics" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/analytics" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/analytics" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/analytics" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/analytics" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/analytics" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/analytics" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/analytics" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/analytics" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/analytics" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/analytics" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/analytics" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/analytics" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/analytics" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/analytics" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/analytics" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/analytics" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/analytics" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/analytics" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/analytics" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/analytics" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/analytics" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/analytics" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: France"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">France</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation par région" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Pays/région</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Fermer la navigation par région" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/analytics" data-component-name="fr-0" aria-current="true">France<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/analytics" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/analytics" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/analytics" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/analytics" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/analytics" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/analytics" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/analytics" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/analytics" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/analytics" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/analytics" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li 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