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<!Doctype html> <html lang='en'> <head> <title>Phygital Fashion Retail Experiences : Macy's mstylelab</title> <link rel='canonical' href='https://www.trendhunter.com/trends/macys-mstylelab' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Phygital Fashion Retail Experiences Macy's mstylelab'/> <meta name='description' content='Macy's mstylelab - Macy’s mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygi...'/> <meta name='keywords' content='Macy's mstylelab, macys-mstylelab'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg'/> <meta property='og:title' content='Phygital Fashion Retail Experiences' /> <meta property='og:description' content='Macy's mstylelab - Macy’s mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygi...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/macys-mstylelab'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/macys-mstylelab'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17397.1' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Macy's mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygital experience for today's modern shopper. The experience utilizes emerging technologies that focus on Macy's On 34th private label apparel collection to give consumers a modern way to interact with it. The first activation was created with the help of Journee to showcase a surrealist take on New York City for shoppers to interact with, collect their own personalized digital item and more. Vice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, "We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.”","datePublished":"2023-10-19T07:05:00Z","headline":"Phygital Fashion Retail Experiences","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2023-10-19T07:05:00Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/macys-mstylelab"},"author":{"@type":"Person","name":"Michael Hemsworth","url":"https:\/\/www.trendhunter.com\/Michael.Hemsworth"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/517\/macys-mstylelab.jpeg","width":800,"height":450}} </script> <style> :root{--btn-hover:#EE4BB6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink ' data-is='468' data-pc='3' data-id='464666' href="/trends/byronesque"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Phygital Vintage Shops' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464666/464666_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Phygital Vintage Shops</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='460674' href="/trends/jdcom"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Highly Immersive Phygital Malls' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460674/460674_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Highly Immersive Phygital Malls</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='473676' href="/trends/own-your-style"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Highly Personalized Retail Platforms' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473676/473676_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Highly Personalized Retail Platforms</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='503846' href="/trends/phygital-fashion-capsule"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Interactive Phygital Hoodies' src='https://cdn.trendhunterstatic.com/phpthumbnails/503/503846/503846_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Interactive Phygital Hoodies</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='544113' href="/trends/portalm-x-virtual-fashion-exhibition"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Immersive 3D Fashion Exhibits' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544113/544113_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Immersive 3D Fashion Exhibits</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Phygital Fashion Retail Experiences' class='gal__mainImage' data-btn='gallerynext' width=480 height=270 data-src='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/517/517520/517520_1_230.jpeg 230w, https://cdn.trendhunterstatic.com/phpthumbnails/517/517520/517520_1_300.jpeg 300w, https://cdn.trendhunterstatic.com/phpthumbnails/517/517520/517520_1_468.jpeg 468w, https://cdn.trendhunterstatic.com/phpthumbnails/517/517520/517520_1_600.jpeg 600w, https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/517/macys-mstylelab.jpeg' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='464666' data-pn='1'> <img loading='lazy' alt='Phygital Vintage Shops Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464666/464666_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='464666' data-pn='2'> <img loading='lazy' alt='Phygital Vintage Shops Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464666/464666_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='464666' data-pn='3'> <img loading='lazy' alt='Phygital Vintage Shops Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464666/464666_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='460674' data-pn='1'> <img loading='lazy' alt='Highly Immersive Phygital Malls Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460674/460674_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='473676' data-pn='1'> <img loading='lazy' alt='Highly Personalized Retail Platforms Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473676/473676_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='503846' data-pn='1'> <img loading='lazy' alt='Interactive Phygital Hoodies Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/503/503846/503846_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='544113' data-pn='1'> <img loading='lazy' alt='Immersive 3D Fashion Exhibits Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544113/544113_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>20</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cDpcL1wvd3d3LnRyZW5kaHVudGVyLmNvbVwvdHJlbmRzXC9tYWN5cy1tc3R5bGVsYWIiLCJhZCI6ImNsZWFudGhlc2t5LWIzLTIifQ%3D%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' loading='lazy' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Macy's mstylelab Digital Shopping Platform is Immersive</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/Michael.Hemsworth'>Michael Hemsworth</a> — October 19, 2023 — <a class='tha__bcLink tha__bcLink--category' href='/fashion'>Fashion</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='http://macys.com/mstylelab' class='tha__referenceLink' rel='nofollow noreferrer'>macys</a> & <a target='_blank' href='https://storebrands.com/macys-debuts-mystylelab-digital-shopping-platform' class='tha__referenceLink' rel='nofollow noreferrer'>storebrands</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab&title=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Macy's mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygital experience for today's modern shopper. The experience utilizes emerging technologies that focus on Macy's On 34th private label apparel collection to give consumers a modern way to interact with it. The first activation was created with the help of Journee to showcase a surrealist take on New York City for shoppers to interact with, collect their own personalized digital item and more.<br /> <br /> Vice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, "We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.”</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Fashion Shopping - </b>Macy's mstylelab digital shopping platform blends physical and digital worlds, creating a immersive fashion experience.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Emerging Technologies for Retail - </b>Macy's On 34th utilizes emerging technologies to enhance the shopping experience.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion and Technology Intersection - </b>Macy's mstylelab connects fashion and technology, providing a hub for style inspiration and discovery.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - </b>Macy's mstylelab digital shopping platform disrupts the traditional retail experience by integrating technology into the shopping process.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion - </b>Macy's On 34th showcases how technology can enhance the fashion industry, providing a new way for consumers to interact with apparel collections.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Marketing - </b>Macy's mstylelab digital platform enables immersive storytelling focused on fashion and style, creating new marketing opportunities for brands.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.3</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'></div></div></div></div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span></div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'></span><span class='demo__ageBox demo__child'></span><span class='demo__ageBox demo__kid'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'></span></div></div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '></div></div></div></div></div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='517520'>VIEW MORE STATS <i class='material-icons'>expand_more</i></button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT</button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY</button></a></div><div class='tha__advancedStats tas'></div> </div> </div> <div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:63%;'></div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:37%;'></div></div> </article> <aside class='tha__asideCont'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png'></div> </a> <div class="sbb2 sbb2--display"> <div class="sbb2__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cDpcL1wvd3d3LnRyZW5kaHVudGVyLmNvbVwvdHJlbmRzXC9tYWN5cy1tc3R5bGVsYWIiLCJhZCI6ImNsZWFudGhlc2t5LWIzNi0xMCJ9"><img loading="lazy" class="cts__banner" data-bn="cleanthesky-b36-10" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b36-10.png?auto=webp" width=300 height=600 /></a> </div> </div> </aside> </div> <div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='493432' data-pc='2' href='/trends/virtual-mall' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Multi-Brand Virtual Malls' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493432/493432_1_230c.jpeg' /></div> <div class='thar__text'> <div class='thar__title1'>Multi-Brand Virtual Malls</div> <div class='thar__title2'>Bloomingdale’s Virtual Experience Spotlights Beloved Brands</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a><a data-is='230c' data-id='467587' data-pc='4' href='/trends/gifts-of-the-forest' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Enchanting Phygital Sensory Experiences' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/467/467587/467587_1_230c.jpeg' /></div> <div class='thar__text'> <div class='thar__title1'>Enchanting Phygital Sensory Experiences</div> <div class='thar__title2'>Nespresso's Gifts of the Forest Experience Includes AR</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:64%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:36%'></div> </div> </a><a data-is='230c' data-id='488248' data-pc='5' href='/trends/digital-only-clothing' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='AR Fashion Pop-Ups' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/488/488248/488248_1_230c.jpeg' /></div> <div class='thar__text'> <div class='thar__title1'>AR Fashion Pop-Ups</div> <div class='thar__title2'>ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='521827' data-pc='1' href='/trends/j-crew-2' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Retailer-Backed Holiday Experiences' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/521/521827/521827_1_230c.jpeg' /></div> <div class='thar__text'> <div class='thar__title1'>Retailer-Backed Holiday Experiences</div> <div class='thar__title2'>J. 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class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 October 19, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/macys.com\/mstylelab' class='tha__referenceLink' rel='nofollow noreferrer'>macys<\/a> & <a target='_blank' href='https:\/\/storebrands.com\/macys-debuts-mystylelab-digital-shopping-platform' class='tha__referenceLink' rel='nofollow noreferrer'>storebrands<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab&title=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmacys-mstylelab&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Phygital+Fashion+Retail+Experiences+-+Macy%27s+mstylelab+Digital+Shopping+Platform+is+Immersive\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Macy's mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygital experience for today's modern shopper. The experience utilizes emerging technologies that focus on Macy's On 34th private label apparel collection to give consumers a modern way to interact with it. The first activation was created with the help of Journee to showcase a surrealist take on New York City for shoppers to interact with, collect their own personalized digital item and more.<br \/>\n<br \/>\nVice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, \"We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Fashion Shopping - <\/b>Macy's mstylelab digital shopping platform blends physical and digital worlds, creating a immersive fashion experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Emerging Technologies for Retail - <\/b>Macy's On 34th utilizes emerging technologies to enhance the shopping experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion and Technology Intersection - <\/b>Macy's mstylelab connects fashion and technology, providing a hub for style inspiration and discovery.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Macy's mstylelab digital shopping platform disrupts the traditional retail experience by integrating technology into the shopping process.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion - <\/b>Macy's On 34th showcases how technology can enhance the fashion industry, providing a new way for consumers to interact with apparel collections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Marketing - <\/b>Macy's mstylelab digital platform enables immersive storytelling focused on fashion and style, creating new marketing opportunities for brands.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='517520'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:63%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:37%;'><\/div><\/div>","u":"\/trends\/macys-mstylelab","t":"Phygital Fashion Retail Experiences : Macy's mstylelab"},"464666":{"cn":"Business","cu":"business","t1":"Phygital Vintage Shops","pc":"3","ab":"<h2 class='tha__title2'>Byronesque's Machine-B Combines Archival Styles & Emerging Designs<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 12, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fashionunited.uk\/news\/fashion\/machine-a-and-byronesque-create-phygital-vintage-retail-concept\/2021110559042' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbyronesque\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Phygital+Vintage+Shops+-+Byronesque%27s+Machine-B+Combines+Archival+Styles+%26+Emerging+Designs&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbyronesque\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbyronesque&title=Phygital+Vintage+Shops+-+Byronesque%27s+Machine-B+Combines+Archival+Styles+%26+Emerging+Designs\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbyronesque&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Phygital+Vintage+Shops+-+Byronesque%27s+Machine-B+Combines+Archival+Styles+%26+Emerging+Designs\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Byronesque, a contemporary vintage brand, teamed up with London-based concept store Machine-A to create a brand-new phygital retail concept called Machine-B. The online-offline space was created to blur the lines between archival pieces and up-and-coming looks from emerging designers. <br \/>\n <br \/>\nGill Linton, co-founder and CEO of Byronesque, said \"The idea of seasonality makes the lifespan of a product so short which is unfair to both the designers and the stores. This feels like something that puts time to the side and the focus becomes on the design and the person behind it, which feels coherent with the rest of the collections.\" The store features products from luxury brands like Rick Owens and Maison Martin Margiela, which exist in a unique retail setting that transcends time.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Retail - <\/b>The Machine-B concept store blurs the line between online and offline shopping, creating a new phygital retail trend.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Contemporary Vintage - <\/b>Byronesque's focus on blending archival pieces with emerging designs highlights the emergence of contemporary vintage as a trend.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Timeless Fashion - <\/b>The focus on design and the person behind it rather than seasonality creates an opportunity for timeless fashion trends.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Phygital retail concepts like Machine-B are disrupting the traditional fashion retail industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Brands - <\/b>Luxury brands like Rick Owens and Maison Martin Margiela are part of the changing vintage fashion industry highlighted by Byronesque's concept store.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Emerging Designers - <\/b>The focus on emerging designers in Byronesque's Machine-B concept store creates opportunities for disruption in the fashion industry by giving new designers a platform.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:38%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:62%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='464666'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:36%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:64%;'><\/div><\/div>","u":"\/trends\/byronesque","t":"Phygital Vintage Shops : Byronesque"},"460674":{"cn":"Business","cu":"business","t1":"Highly Immersive Phygital Malls","pc":"1","ab":"<h2 class='tha__title2'>JD.com Has Launched a Massive Interactive Mall in China<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 17, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/global.jd.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>global.jd<\/a> & <a target='_blank' href='https:\/\/www.thedrum.com\/news\/2021\/09\/16\/jdcom-launches-interactive-mall-with-product-interaction-zones-and-holographic' class='tha__referenceLink' rel='nofollow noreferrer'>thedrum<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjdcom\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Highly+Immersive+Phygital+Malls+-+JD.com+Has+Launched+a+Massive+Interactive+Mall+in+China&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjdcom\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjdcom&title=Highly+Immersive+Phygital+Malls+-+JD.com+Has+Launched+a+Massive+Interactive+Mall+in+China\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjdcom&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Highly+Immersive+Phygital+Malls+-+JD.com+Has+Launched+a+Massive+Interactive+Mall+in+China\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Popular Chinese e-commerce company JD.com has officially launched a physical mall in Xi'an, China. The new shopping mall blends physical and digital elements to create a unique \"phygital\" space that aims to promote the company's omnichannel retail experience.<br \/>\n<br \/>\nThe 42,000-square meter mall will feature five floors and house over 200,000 items from 150 domestic and international brands. In addition, the company intends for the JD mall experience to be highly immersive and interactive. Shoppers will be able to scan QR codes on in-store items and place orders through the 'WeChat Mini Program' via their mobile devices. Once an order is placed JD will deliver the selected items directly to their doorsteps. <br \/>\n<br \/>\nFurther blending the virtual with the real, the mall will feature a variety of unique tech devices and interactive events to heighten the shopping experience. These will include holographic projections, VR equipment, an AI-powered robot, a virtual live stream room, and a transparent computer room.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Shopping Experience - <\/b>The trend of blending physical and digital shopping experiences to create a unique and immersive environment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Omnichannel Retailing - <\/b>The trend of creating a seamless shopping experience across all channels, including online and offline.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Technology in Retail - <\/b>The trend of incorporating interactive technology, such as holographic projections and VR equipment, to enhance the in-store shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Industry - <\/b>There is an opportunity for retailers to create phygital environments that provide an immersive and seamless shopping experience for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce Industry - <\/b>E-commerce companies can disrupt the retail industry by launching phygital malls that incorporate technology and provide a seamless shopping experience across all channels.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology Industry - <\/b>There is an opportunity for technology companies to provide innovative and interactive technology solutions for retailers looking to enhance the in-store shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460674'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:67%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:33%;'><\/div><\/div>","u":"\/trends\/jdcom","t":"Highly Immersive Phygital Malls : JD.com"},"473676":{"cn":"Marketing","cu":"marketing","t1":"Highly Personalized Retail Platforms","pc":"1","ab":"<h2 class='tha__title2'>Macy's Launches New Brand Platform Called 'Own Your Style'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 March 16, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.macys.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>macys<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20220315005953\/en\/Macy%E2%80%99s-Introduces-Its-Brand-Platform-Own-Your-Style' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fown-your-style\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Highly+Personalized+Retail+Platforms+-+Macy%27s+Launches+New+Brand+Platform+Called+%27Own+Your+Style%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fown-your-style\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fown-your-style&title=Highly+Personalized+Retail+Platforms+-+Macy%27s+Launches+New+Brand+Platform+Called+%27Own+Your+Style%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fown-your-style&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Highly+Personalized+Retail+Platforms+-+Macy%27s+Launches+New+Brand+Platform+Called+%27Own+Your+Style%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Clothing retail giant Macy's has announced the launch of its first brand platform, 'Own Your Style,' which encourages customers to celebrate their personal styles through the brand's curated assortment of brands and pieces. <br \/>\n<br \/>\nAccording to the company, the entire platform is grounded in the notion that \"style comes from within,\" and is therefore geared towards bringing that idea out in its users. For example, the platform will automatically connect users with products, inspiration, and advice regarding their unique personal style and areas of interest.<br \/>\n<br \/>\n\u201cStyle is unique to the individual. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace,\u201d said Rich Lennox, Chief Brand Officer of Macy\u2019s.<br \/>\n<br \/>\nImage Credit: Macy's<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Personalized Retail Experiences - <\/b>With highly personalized brand platforms, retailers can help customers express their unique personal style through personalized data-driven recommendations and expert advice.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Curated Assortments - <\/b>By offering a curated assortment of brands and pieces, retailers can differentiate themselves in a cluttered marketplace and generate more sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Data-driven Recommendations - <\/b>Retailers can leverage customer data to provide tailored recommendations, offering customers a more enjoyable and efficient shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Industry - <\/b>Highly personalized retail experiences and curated assortments can create a more unique and differentiated shopping experience for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion Industry - <\/b>The fashion industry can benefit from personalized data-driven recommendations to help customers express their individual style and increase sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology Industry - <\/b>The technology industry has an opportunity to provide solutions that enable retailers to leverage customer data to offer more tailored recommendations and enhance the shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:19%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:81%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='473676'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:66%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:34%;'><\/div><\/div>","u":"\/trends\/own-your-style","t":"Highly Personalized Retail Platforms : Own Your Style"},"503846":{"cn":"Marketing","cu":"marketing","t1":"Interactive Phygital Hoodies","pc":"1","ab":"<h2 class='tha__title2'>Beyond's Phygital Fashion Capsule Can Be Tried on with AR<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 21, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.adweek.com\/media\/beyond-combines-physical-and-digital-fashion-with-ar-snapchat-lenses\/' class='tha__referenceLink' rel='nofollow noreferrer'>adweek<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphygital-fashion-capsule\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Interactive+Phygital+Hoodies+-+Beyond%27s+Phygital+Fashion+Capsule+Can+Be+Tried+on+with+AR&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphygital-fashion-capsule\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphygital-fashion-capsule&title=Interactive+Phygital+Hoodies+-+Beyond%27s+Phygital+Fashion+Capsule+Can+Be+Tried+on+with+AR\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphygital-fashion-capsule&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Interactive+Phygital+Hoodies+-+Beyond%27s+Phygital+Fashion+Capsule+Can+Be+Tried+on+with+AR\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Many brands are now exploring the blurred lines between physical and digital fashion, including creative tech studio Beyond, which is launching its first full-cycle Phygital Fashion Capsule Collection. With this collection, a user can try on a hoodie in augmented reality before committing to a real-world purchase. <br \/>\n <br \/>\nThe campaign supporting this collection is launching in several phases. First, Beyond is introducing an augmented reality Snapchat lens at the Royal Palace in Amsterdam where users can see Beyond\u2019s digital fashion avatar called Onyx wearing the campaign\u2019s hoodie in AR. The second phase empowers Snapchat users to try on different versions of the hoodie, and if desired, purchase the hoodie straight through the social media platform.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Fashion - <\/b>New collections incorporating physical and digital elements in fashion for an enhanced customer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Augmented Reality Fitting - <\/b>Virtual reality integration to allow customers to try on clothes before purchasing.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Commerce - <\/b>The use of social media platforms to market, sell and purchase products.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Utilization of phygital fashion to engage and satisfy customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tech - <\/b>Incorporating augmented and virtual reality to provide innovative solutions for traditional industries.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media - <\/b>Integration of e-commerce features within social media platforms.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:81%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:19%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:32%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:68%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='503846'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:58%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:42%;'><\/div><\/div>","u":"\/trends\/phygital-fashion-capsule","t":"Interactive Phygital Hoodies : Phygital Fashion capsule"},"544113":{"cn":"Art & Design","cu":"artdesign","t1":"Immersive 3D Fashion Exhibits","pc":"1","ab":"<h2 class='tha__title2'>Portal:M x Virtual Fashion Exhibition Host a Phygital Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 August 28, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lu.ma\/td2nmtdv' class='tha__referenceLink' rel='nofollow noreferrer'>lu.ma<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/3d-revolution-takes-over-london-fashion-week----portalm-makalot--viewsonic-present-a-phygital-exhibition-302229484.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fportalm-x-virtual-fashion-exhibition\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Immersive+3D+Fashion+Exhibits+-+Portal%3AM+x+Virtual+Fashion+Exhibition+Host+a+Phygital+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fportalm-x-virtual-fashion-exhibition\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fportalm-x-virtual-fashion-exhibition&title=Immersive+3D+Fashion+Exhibits+-+Portal%3AM+x+Virtual+Fashion+Exhibition+Host+a+Phygital+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fportalm-x-virtual-fashion-exhibition&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Immersive+3D+Fashion+Exhibits+-+Portal%3AM+x+Virtual+Fashion+Exhibition+Host+a+Phygital+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Portal:M x Virtual Fashion Exhibition presents an immersive experience that merges fashion and technology under the theme 'The Digital Grocery Store.' This event showcases contemporary designers' latest work through advanced digital presentations, featuring a diverse array of lights, projections, and innovative displays powered by ViewSonic.<br \/>\n<br \/>\nCollaborating with emerging talents from Shih Chien University's Department of Fashion Design, YKK, and Taiwan\u2019s leading garment manufacturer Makalot, the exhibition debuts a virtual fashion creation that pushes the boundaries of digital creativity. Attendees will experience fashion transformed by technology through immersive, interactive elements.<br \/>\n<br \/>\nVisitors can explore the latest in digital fashion design, from 3D clothing to fully immersive virtual environments, with highlights including Eve Lin\u2019s 'A Mother's Guide to Love,' Naya Rea\u2019s hand-painted prints, PROJECTbyH.'s 'RE-INCARNATION,' and Ray Chu\u2019s bold, body-positive fashion.<br \/>\n<br \/>\nImage Credit: Portal:M x Virtual Fashion Exhibition<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Fashion Experiences - <\/b>The blending of physical and digital realms in fashion exhibitions allows for innovative presentation techniques and deeper audience engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. 3D Clothing Visualization - <\/b>Emerging 3D clothing technologies enable designers to create and exhibit their collections virtually, reducing the need for physical samples.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Digital Environments - <\/b>Interactive environments in virtual fashion settings create immersive user experiences, transforming how fashion is presented and consumed.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Tech - <\/b>Fashion technology integrates advanced digital tools to revolutionize the creation, presentation, and consumption process in the fashion industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Virtual Events - <\/b>The virtual events industry leverages immersive technologies to host engaging digital fashion exhibitions, expanding access and enhancing viewer interaction.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Garment Manufacturing - <\/b>Innovative garment manufacturing techniques align with digital fashion trends, paving the way for efficient, tech-driven production methods.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544113'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/portalm-x-virtual-fashion-exhibition","t":"Immersive 3D Fashion Exhibits : Portal:M x Virtual Fashion Exhibition"},"493432":{"cn":"Business","cu":"business","t1":"Multi-Brand Virtual Malls","pc":"2","ab":"<h2 class='tha__title2'>Bloomingdale\u2019s Virtual Experience Spotlights Beloved Brands<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 23, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.famouscampaigns.com\/2022\/11\/bloomingdales-launches-virtual-mall\/?utm_source=feedly&utm_medium=rss&utm_campaign=bloomingdales-launches-virtual-mall' class='tha__referenceLink' rel='nofollow noreferrer'>famouscampaigns<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-mall\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Multi-Brand+Virtual+Malls+-+Bloomingdale%E2%80%99s+Virtual+Experience+Spotlights+Beloved+Brands&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-mall\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-mall&title=Multi-Brand+Virtual+Malls+-+Bloomingdale%E2%80%99s+Virtual+Experience+Spotlights+Beloved+Brands\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-mall&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Multi-Brand+Virtual+Malls+-+Bloomingdale%E2%80%99s+Virtual+Experience+Spotlights+Beloved+Brands\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Bloomingdale\u2019s 150th-anniversary holiday virtual store is a virtual mall that gives beloved brands like Chanel, Nespresso and Ralph Lauren unique locations for shoppers to explore within a virtual mall. Bloomingdale's 150 is described as \"a first-of-its-kind multi-brand virtual shopping experience\" and each space promises to transport virtual visitors to a fantastical destination. While Chanel\u2019s outlet is set on the moon, Nespresso recreates the experience of a Parisian cafe and Ralph Lauren invites virtual mall visitors into a magical holiday forest.<br \/>\n <br \/>\nAs Bloomingdale\u2019s is celebrating its 150th anniversary, it is exploring a new way for brands to supplement their brick-and-mortar operations during the busy holiday shopping season to enhance insights and experiment with new layout designs. <br \/>\n<br \/>\nWhile providing a playful way for shoppers to interact with favorite brands, this technology collects valuable data to measure product engagement, demographics, stock demand and the effectiveness of layouts.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Malls - <\/b>The rise of multi-brand virtual malls provides an opportunity for brands to experiment with new layout designs and collect valuable data to measure product engagement, demographics, and stock demand.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fantastical Destinations - <\/b>Virtual shopping experiences can transport visitors to 'fantastical destinations' such as a holiday forest or a Parisian cafe, providing brands with an opportunity to offer unique experiences to their customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Data Collection - <\/b>The use of technology in virtual shopping experiences allows for the collection of valuable data on customer behavior, which can help brands optimize layouts, understand stock demand, and track demographics.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>The virtual mall experience offers fashion retailers the opportunity to experiment with layout design and understand customer preferences when interacting with luxury brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail Technology - <\/b>The development of multi-brand virtual malls provides an opportunity for companies specializing in retail technology to assist brands in creating unique and engaging experiences for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage - <\/b>The virtual mall experience allows food and beverage brands to recreate unique experiences, such as a Parisian cafe, providing customers with a new way to connect with their product offerings.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='493432'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:66%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:34%;'><\/div><\/div>","u":"\/trends\/virtual-mall","t":"Multi-Brand Virtual Malls : virtual mall"},"467587":{"cn":"Tech","cu":"tech","t1":"Enchanting Phygital Sensory Experiences","pc":"4","ab":"<h2 class='tha__title2'>Nespresso's Gifts of the Forest Experience Includes AR<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Elenar'>Elena Rahman<\/a> \u2014 December 22, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.nespresso.com\/ca\/en\/machines-promotion?gclsrc=aw.ds&gclid=Cj0KCQiAk4aOBhCTARIsAFWFP9E0Sj5lZAj_M3h9lRT2aHBgX03U3e3nEC4UbIttm26-_2EkLFNj630aAnHOEALw_wcB&gclsrc=aw.ds' class='tha__referenceLink' rel='nofollow noreferrer'>nespresso<\/a> & <a target='_blank' href='https:\/\/www.dezeen.com\/2021\/12\/21\/gifts-of-the-forest-ar-nespresso\/' class='tha__referenceLink' rel='nofollow noreferrer'>dezeen<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgifts-of-the-forest\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Enchanting+Phygital+Sensory+Experiences+-+Nespresso%27s+Gifts+of+the+Forest+Experience+Includes+AR&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgifts-of-the-forest\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgifts-of-the-forest&title=Enchanting+Phygital+Sensory+Experiences+-+Nespresso%27s+Gifts+of+the+Forest+Experience+Includes+AR\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgifts-of-the-forest&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Enchanting+Phygital+Sensory+Experiences+-+Nespresso%27s+Gifts+of+the+Forest+Experience+Includes+AR\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Gifts of the Forest is Nespresso's phygital experience. The sensory experience is an enhanced Nespresso boutique with augmented reality, adding a digital experience to its festive campaign. Nespresso combines physical and digital interactive sensory elements to create a phygital space. <br \/>\n<br \/>\nThe innovative experience intends to reference the rich biodiversity of rainforests. Fashion designer Johanna Ortiz collaborated on the project to develop tropical designs. The sensory experience is rolled out worldwide and includes paper models which depict parrots nestled among tropical foliage and flowers. In contrast, the experience offers various augmented reality and sound technology to compliment the depictions. The models are activated when shoppers scan a QR code on the store's window -- birds flutter across the street, and leaves sprout from the ground.<br \/>\n<br \/>\nImage Credit: Nespresso<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Phygital Sensory Experiences - <\/b>The combination of physical and digital interactive sensory elements opens up opportunities for businesses to create unique and immersive experiences for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Augmented Reality Integration - <\/b>Integrating augmented reality technology into physical spaces offers businesses the opportunity to enhance customer experiences and create a more engaging shopping environment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collaborative Campaigns - <\/b>Collaborating with creators, influencers or other businesses in complementary industries can help brands create dynamic, multi-dimensional experiences that stand out in a crowded market.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Phygital sensory experiences can transform the retail industry, allowing brands to create unique and immersive shopping experiences that enhance customer engagement and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality - <\/b>Hotels and resorts can use phygital sensory experiences to enhance their guest experience and differentiate themselves from competitors, by combining physical and digital elements to create immersive and memorable experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion - <\/b>Collaborating with industry experts to create sensory experiences, as Nespresso did with fashion designer Johanna Ortiz, can help fashion brands create campaigns that resonate with customers and showcase their products in new and innovative ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='467587'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:64%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:36%;'><\/div><\/div>","u":"\/trends\/gifts-of-the-forest","t":"Enchanting Phygital Sensory Experiences : Gifts of the Forest"},"488248":{"cn":"Business","cu":"business","t1":"AR Fashion Pop-Ups","pc":"5","ab":"<h2 class='tha__title2'>ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 September 13, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/design-milk.com\/zero10-crosby-studios-launch-ar-retail-pop-up-with-digital-only-clothing\/?utm_source=feedly&utm_medium=webfeeds' class='tha__referenceLink' rel='nofollow noreferrer'>design-milk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing&title=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>With the rise of Web3, NFTs and the metaverse, digital-only clothing and other kinds of virtual wearables are becoming increasingly common. And beyond being able to secure them exclusively online, the next generation of fashion consumers can now also visit physical retail spaces like this digital-only clothing retail pop-up shop in New York\u2019s SoHo neighborhood by augmented reality fashion platform ZERO10 and Harry Nuriev\u2019s Crosby Studio.<br \/>\n <br \/>\nThis first-of-its-kind augmented reality retail pop-up space is a phygital destination where visitors have the chance to \u201ctry on\u201d digital clothing designed by Crosby Studios in a brick-and-mortar shop. The five-piece digital-only clothing collection was made possible with ZERO10\u2019s AR clothing technology and the styles serve up a new way for people to play in the metaverse and purchase virtual fashion.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital-only Fashion - <\/b>Opportunity for fashion companies to invest in the creation and sale of virtual clothing and wearables.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. AR Retail Experiences - <\/b>Innovation opportunity for retailers to integrate augmented reality into their physical stores, enhancing the consumer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Metaverse Fashion - <\/b>The rise of Web3 and NFTs presents an opportunity for fashion brands to create unique virtual fashion items for use in the metaverse.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>Opportunity for fashion brands to expand their offerings into the virtual space, and create new revenue streams through the sale of digital clothing and wearables.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Innovation opportunity for retailers to integrate augmented reality and other digital technologies into physical store experiences to attract and engage tech-savvy consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology - <\/b>Opportunity for tech companies to develop AR and other digital tools to create unique and immersive experiences in retail spaces, and facilitate the creation and sale of digital-only fashion items.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:24%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:76%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='488248'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/digital-only-clothing","t":"AR Fashion Pop-Ups : digital only clothing"},"521827":{"cn":"Marketing","cu":"marketing","t1":"Retailer-Backed Holiday Experiences","pc":"1","ab":"<h2 class='tha__title2'>J. Crew Launches a New AI-Powered Holiday Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 December 21, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/fashion'>Fashion<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.jcrew.com\/ca\/' class='tha__referenceLink' rel='nofollow noreferrer'>jcrew<\/a> & <a target='_blank' href='https:\/\/www.retaildive.com\/news\/j-crew-holiday-virtual-store-ski-chalet-obsess\/699695\/' class='tha__referenceLink' rel='nofollow noreferrer'>retaildive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fj-crew-2\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Retailer-Backed+Holiday+Experiences+-+J.+Crew+Launches+a+New+AI-Powered+Holiday+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fj-crew-2\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fj-crew-2&title=Retailer-Backed+Holiday+Experiences+-+J.+Crew+Launches+a+New+AI-Powered+Holiday+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fj-crew-2&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F517%2Fmacys-mstylelab.jpeg&description=Retailer-Backed+Holiday+Experiences+-+J.+Crew+Launches+a+New+AI-Powered+Holiday+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Collaborating with Obsess, a virtual platform for creating immersive shopping experiences, J. Crew is launching a new virtual store for the holiday season. Complete with a variety of digital environments such as a snow lodge for women\u2019s apparel and a ski chalet for men\u2019s, this virtual experience provides consumers with a new way to explore the J. Crew brand.<br \/>\n<br \/>\nThe virtual store features an artificial intelligence (AI) card generator, allowing shoppers to answer questions and receive personalized greeting cards. Additionally, an interactive ski game adds an element of fun, challenging players to navigate around red flags and avoid obstacles.<br \/>\n<br \/>\nTo round off the events, consumers can also participate in a digital scavenger hunt. This event awards players a cashmere gift and also allows them to browse through J. Crew's holiday offerings more closely.<br \/>\n<br \/>\nImage Credit: J. Crew<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Shopping Experiences - <\/b>J. Crew's collaboration with Obsess shows the rise of virtual shopping experiences, providing consumers with immersive environments and AI-powered features.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. AI-powered Greeting Cards - <\/b>The AI card generator in J. Crew's virtual store taps into the growing trend of personalized and interactive greeting cards.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Scavenger Hunts - <\/b>The digital scavenger hunt featured in J. Crew's holiday experience highlights the popularity of gamified shopping experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>J. Crew's virtual store demonstrates how retailers can create innovative experiences to engage customers in the digital age.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>The AI features and interactive games in J. Crew's virtual store showcase the potential for enhancing the e-commerce shopping experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology - <\/b>Collaborations like J. Crew and Obsess highlight the role of technology in transforming traditional retail experiences into immersive virtual environments.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:15%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:85%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='521827'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:29%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:71%;'><\/div><\/div>","u":"\/trends\/j-crew-2","t":"Retailer-Backed Holiday Experiences : j crew 2"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 directly'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2025 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17397.1' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17397.1' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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