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Designing AI Experiences | NN/g Training Course
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class="column-1 description"> <section class="content introduction"> <h2 class="title-small">Strategize, communicate, and design innovative AI products and features</h2> <p>AI-enabled features and products are increasingly common priorities for organizations. Learn to make informed strategic decisions about AI technology, design directions, and implementation. Gain practical skills to evaluate when and how to use AI, ensuring UX practitioners have a strong voice in AI development conversations.</p> </section> <section class="content who-should-attend content"> <h2 class="title-small">Who Should Attend</h2> <ul> <li style="list-style-type:disc"><strong>UX practitioners</strong> who contribute to AI development</li> <li style="list-style-type:disc"><strong>UX professionals</strong> who anticipate AI feature assignments</li> <li style="list-style-type:disc"><strong>Other professionals </strong>who prioritize user-centered design and have AI-related responsibilities</li> <li style="list-style-type:disc"><strong>Anyone</strong> who wants to know more about the intersection of AI and UX.</li> </ul> </section> <section class="course-objectives"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">What You'll Learn</h2> </div> <div class="accordion-content"> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">01</span> Structure and communicate your AI strategy </summary> <div class="content"> <ul> <li style="list-style-type:disc">Identify the problems that AI can solve in your product</li> <li style="list-style-type:disc">Map and document your stakeholders’ expectations around AI</li> <li style="list-style-type:disc">Stay informed on the current capabilities of AI for your industry</li> <li style="list-style-type:disc">Learn from examples of good and bad AI strategy</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">02</span> Implement user interfaces for your AI products and features </summary> <div class="content"> <ul> <li style="list-style-type:disc">Incorporate user data to inform design decisions</li> <li style="list-style-type:disc">Decide on UI frameworks for AI features</li> <li style="list-style-type:disc">Establish user trust in your AI products</li> <li style="list-style-type:disc">Define the amount of transparency needed for your AI product</li> <li style="list-style-type:disc">Learn from examples of good and bad AI user interfaces</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">03</span> Help stakeholders choose the right technology for your users’ needs </summary> <div class="content"> <ul> <li style="list-style-type:disc">Synthesize up-to-date information about AI model capabilities with product needs</li> <li style="list-style-type:disc">Conduct meaningful conversations with developers around AI technology tradeoffs</li> <li style="list-style-type:disc">Learn how current limitations of AI technology informs crucial design decisions</li> </ul> </div> </details> </div> </div> <div class="objective-notes"> <p><em>Note:</em></p> <ul> <li>This course<strong> will not </strong>focus on using AI tools to improve your own UX workflows. See our Practical AI for UX Professionals course instead.</li> <li>The course <strong>does <em>not</em> focus on any specific AI tool </strong>and instead focuses on generalizable skills.</li> </ul> </div> </section> <section class="content materials-included"> <h2 class="title-small">This Course Includes</h2> <ul> <li style="list-style-type:disc">Small group activities (Google Sheets / Google Docs / Miro)</li> <li style="list-style-type:disc">Individual activities<strong> </strong>(Google Sheets / Google Docs / Miro / PDF)</li> <li style="list-style-type:disc">Templates, glossaries, reading lists, cheat sheets</li> <li style="list-style-type:disc">Case studies</li> </ul> </section> <section class="instructors"> <div class="heading"> <h2 class="title-small"> Course Instructor </h2> </div> <div class="clickable-card course-instructor"> <img loading="lazy" src="https://media.nngroup.com/media/people/photos/Caleb-portrait-square.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/Caleb-portrait-square.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/Caleb-portrait-square.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg 2x" alt="" width="248" > <div class="text"> <h3 class="heading-small"><a href="/people/caleb-sponheim/"> Caleb Sponheim </a></h3> <p>Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.</p> </div> </div> </section> </div> <aside class="column-2"> <div class="sticky"> <section class="enroll-list" id="enroll-list"> <h2 class="heading-medium">Live Course Dates</h2> <div class="select-timezone"> <button class="link"> Timezone: <span class="timezone-name"></span> <svg aria-label="Change timezone" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> <div class="field hidden"> <label for="timezone" class="visually-hidden">Timezone</label> <div class="timezone-autocomplete"> <input id="timezone" name="timezone" type="text" /> </div> </div> </div> <ul class="courses"> <li class="clickable-card course-tile"> <strong class="course-date heading-small"> <time datetime="2025-03-12" data-timestamp="1741791600000" data-date-format="MMMM d" > March 12 </time> - <time datetime="2025-03-13" data-timestamp="1741878000000" data-date-format="d" > 13 </time> </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="course-instructors body-small"> <span> <img alt="Instructor" loading="lazy" src="https://media.nngroup.com/media/people/photos/Caleb-portrait-square.jpg.64x64_q75_autocrop_crop-smart_upscale.jpg" width="32" > Caleb </span> </span> <a href="/training/register/485/?selected_course=I30" class="button-fill button-small button-interaction" >Enroll <span class="visually-hidden"> for the <time datetime="2025-03-12" data-timestamp="1741791600000" data-date-format="MMMM d" > March 12 </time> - <time datetime="2025-03-13" data-timestamp="1741878000000" data-date-format="d" > 13 </time> course </span> </a> </span> </li> </ul> <a href="/courses/designing-ai-experiences/#enroll-list" class="more-courses">More Course Dates</a> </section> <section class="team-training-text"> <h2 class="label-large">Training a Team?</h2> <ul> <li><a href="/training/bulk-discounts/">Get Bulk Pricing</a> Discounts for buying 100+ course seats</li> <li><a href="/team-training/">Plan Private Team Training</a> Train on your schedule, online or in-person</li> </ul> </section> </div> </aside> </div> <section class="wrapper why-nng-container-course"> <h2 class="title-small">Why NN/g</h2> <ul class="why-nng-list"> <li class="why-nng-item--instructors"> <strong>Expert instructors</strong> who present their own content </li> <li class="why-nng-item--slides"> <strong>Course slides</strong> in a downloadable PDF </li> <li class="why-nng-item--guidance"> <strong>Practical guidance</strong> with actionable steps </li> <li class="why-nng-item--network"> <strong>Private network</strong> of UX professionals on Slack </li> <li class="why-nng-item--live"> <strong>Live interaction</strong> with your instructors and peers </li> <li class="why-nng-item--discussions"> <strong>Discussion and Q&A</strong> opportunities with your instructor </li> </ul> </section> <section class="same-day-courses wrapper"> <header> <h2 class="title-small">Other Courses Offered This Day</h2> <a class="label-large" href="/training/march/">March Training Event Schedule</a> </header> <ul class="courses"> <li class="clickable-card course-tile management"> <strong class="course-date heading-small"> Advocating for Resources and Budget for UX </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty management">management</span> <a href="/training/register/485/?selected_course=M76" class="button-fill button-small button-management" >Enroll <span class="visually-hidden">for Advocating for Resources and Budget for UX</span> </a> </span> </li> <li class="clickable-card course-tile management"> <strong class="course-date heading-small"> Becoming a UX Coach </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty management">management</span> <a href="/training/register/485/?selected_course=M74" class="button-fill button-small button-management" >Enroll <span class="visually-hidden">for Becoming a UX Coach</span> </a> </span> </li> <li class="clickable-card course-tile research"> <strong class="course-date heading-small"> Discovery: Building the Right Thing </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty research">research</span> <a href="/training/register/485/?selected_course=R24" class="button-fill button-small button-research" >Enroll <span class="visually-hidden">for Discovery: Building the Right Thing</span> </a> </span> </li> <li class="clickable-card course-tile management"> <strong class="course-date heading-small"> Facilitating UX Workshops </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty management">management</span> <a href="/training/register/485/?selected_course=M60" class="button-fill button-small button-management" >Enroll <span class="visually-hidden">for Facilitating UX Workshops</span> </a> </span> </li> <li class="clickable-card course-tile interaction"> <strong class="course-date heading-small"> Persuasive and Emotional Design </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty interaction">interaction</span> <a href="/training/register/485/?selected_course=W01" class="button-fill button-small button-interaction" >Enroll <span class="visually-hidden">for Persuasive and Emotional Design</span> </a> </span> </li> <li class="clickable-card course-tile interaction"> <strong class="course-date heading-small"> Web Page UX Design </strong> <span class="course-time body-small"> <time datetime="2025-03-12 08:00" data-timestamp="1741791600000" > 08:00am </time> - <time datetime="2025-03-13 11:30" data-timestamp="1741890600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,165 USD until <time datetime="2025-03-08" data-timestamp="1741420799000" data-date-format="MMMM d" > March 8 </time> </span> <span class="bottom"> <span class="ux-specialty interaction">interaction</span> <a href="/training/register/485/?selected_course=W04" class="button-fill button-small button-interaction" >Enroll <span class="visually-hidden">for Web Page UX Design</span> </a> </span> </li> </ul> </section> <div class="wrapper"> <div class="banner-certification-large"> <div class="certification-info"> <h2 class="title-large">UX Certification</h2> <p> UX Certification is an exam-based credential that reinforces learning and boosts credibility. Depending on the number of courses you take, you may be eligible for UX Certification or UX Master Certification. </p> <a href="/ux-certification/#benefits" class="button-fill">UX Certification Benefits</a> </div> <ol class="certification-steps"> <li class="certification-step"> <strong>Take Five Courses</strong> <p>Choose from 50+ live, online courses.</p> </li> <li class="certification-step"> <strong>Pass Five Online Exams</strong> <p>Take each online exam within 35 days of attending each course.</p> </li> <li class="certification-step"> <strong>Receive UX Certification</strong> <p>Once you qualify, you’ll automatically receive your UX Certification.</p> </li> </ol> </div> </div> <section class="faq-section"> <div class="wrapper"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">Frequently Asked Questions</h2> <span role="status" class="visually-hidden toggle-status" aria-live="polite" ></span> <button class="label-large link toggle-button" data-state="close" data-label-open="Collapse All" data-label-close="Expand All" > Expand All </button> </div> <div class="accordion-content"> <details class="accordion-item"> <summary class="heading-small"> How will I get the link to the Zoom meeting for the course? </summary> <div class="content"> <p>60 minutes before your course begins, your link will be available when you log into your <a href="/profile/">NN/g profile</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I watch a recording of the course? </summary> <div class="content"> <p>Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will I be able to network and get to know other participants? </summary> <div class="content"> <p>You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> What equipment will I need to participate in NN/g live online courses? </summary> <div class="content"> <p>You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:</p> <ul> <li>A laptop or desktop (using a tablet is not recommended)</li> <li>A stable high-speed internet connection</li> <li>Speakers or headphones</li> <li>A microphone</li> <li>A webcam</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I really need a microphone and webcam? </summary> <div class="content"> <p>White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I have to download any software? </summary> <div class="content"> <p>All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.</p> <ul> <li><strong>Zoom</strong> is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the <a href="https://zoom.us/download">Zoom app</a>, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. <a href="https://zoom.us/test">Test your access to Zoom</a>.</li> <li><strong>Hightail</strong> will be used to share downloadable course materials (such as PDF copies of presentation slides). <a href="https://spaces.hightail.com/space/rexYEwnzBC">Test your access to Hightail</a>. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.</li> <li><strong>Google Drive</strong> apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. <a href="https://link.nngroup.com/test-google-access">Test your access to Google Docs</a>.</li> <li><a href="https://miro.com/"><strong>Miro</strong></a> is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will my internet connection be fast enough? </summary> <div class="content"> <p>You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. <a href="https://www.speedtest.net/">Check your internet connection speed</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I join from my phone or tablet? </summary> <div class="content"> <p>We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.</p> </div> </details> </div> </div> </div> </section> <div class="wrapper"> <div class="banner-team-training banner-link"> <picture> <source media="(min-resolution: 2x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.webp"> <source media="(min-resolution: 1x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training.webp"> <source media="(min-resolution: 2x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg"> <source media="(min-resolution: 1x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training.jpg"> <img src="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg" width="607" alt="" loading="lazy" > </picture> <div class="text"> <h2 class="title-large">Private Team Training</h2> <p 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