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@keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Nielsen ONE","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></div></div> <figure class="wp-block-image size-large isfeatured py-small"><a @keydown="handleKeyDownSubItem(event)" href="https://www.nielsen.com/solutions/audience-measurement/nielsen-one/"><img decoding="async" width="1200" height="500" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?w=1024" alt data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' ="" class="wp-image-1685171" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?resize=300,125 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?resize=768,320 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?resize=1024,427 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?resize=600,250 600w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> <p class="has-gray-medium-light-color has-text-color">Media is more complex than ever. Discover the future of cross-media measurement with Nielsen ONE.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink2' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink2')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Insights","clickUrl":"https://www.nielsen.com/insights/","featuredStatus":"false"}' href="/insights/">Insights</a><a aria-label="open Insights submenu" x-ref="menuItem2" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink2')" @keydown.enter.prevent="openSubmenu('navLink2')" @keydown.space.prevent="openSubmenu('navLink2')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink2" x-show="(activeNavDropdown==='navLink2')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-type"><strong>Type</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Articles","clickUrl":"https://www.nielsen.com/insights/type/article/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/article/">Articles</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Case Studies","clickUrl":"https://www.nielsen.com/insights/type/case-study/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/case-study/">Case Studies</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Perspectives","clickUrl":"https://www.nielsen.com/insights/type/perspective/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/perspective/">Perspectives</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Podcasts","clickUrl":"https://www.nielsen.com/insights/type/podcast/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/podcast/">Podcasts</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Reports","clickUrl":"https://www.nielsen.com/insights/type/report/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/report/">Reports</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Videos","clickUrl":"https://www.nielsen.com/insights/type/video/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/video/">Videos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/type/webinar/">Webinars</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Topic</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/advertising/">Advertising</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/audiences/">Audiences</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital & technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/digital-technology/">Digital & technology</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/marketing-performance/">Marketing performance</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/media/">Media</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports & gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/sports-gaming/">Sports & gaming</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV & streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/insights/topic/tv-streaming/">TV & streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">Featured</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/top-ten/">Top 10 rankings</a></div></div> <p class="py-2 has-white-color has-text-color">Explore what consumers are watching, playing and listening to around the world.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink3' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink3')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/data-center/">Data Center</a><a aria-label="open Data Center submenu" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink3" x-show="(activeNavDropdown==='navLink3')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Featured Data","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/"><strong>Featured Data</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"The Gauge™ - U.S.","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/the-gauge/">The Gauge™ – U.S.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top 10 - U.S.","clickUrl":"https://www.nielsen.com/data-center/top-ten/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/top-ten/">Top 10 – U.S.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Denmark","clickUrl":"https://www.nielsen.com/data-center/top-ten-denmark/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/top-ten-denmark/">Top Trends – Denmark</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Germany","clickUrl":"https://www.nielsen.com/data-center/top-ten-deutschland/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/top-ten-deutschland/">Top Trends – Germany</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Olympic Games","clickUrl":"https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/">Olympic Games</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/2024-election-data-hub/">Election Data Hub</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Methodology","clickUrl":"https://www.nielsen.com/data-center/data-center/#methodology","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/data-center/#methodology"><strong>Methodology</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data","clickUrl":"https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/">Big Data</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Panels","clickUrl":"https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/">Panels</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data + Panel","clickUrl":"https://www.nielsen.com/data-center/big-data-panel/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/big-data-panel/">Big Data + Panel</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Identity","clickUrl":"https://www.nielsen.com/data-center/gracenote-id/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/data-center/gracenote-id/">Identity</a></div></div></div></div></div></div> <div :class="activeNavDropdown==='navLink4' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink4')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"About","clickUrl":"https://www.nielsen.com/about-us/about/" data-type="URL" data-id="/about-us/about/","featuredStatus":"false"}' href="/about-us/about/" data-type="URL" data-id="/about-us/about/">About</a><a aria-label="open About submenu" x-ref="menuItem4" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink4')" @keydown.enter.prevent="openSubmenu('navLink4')" @keydown.space.prevent="openSubmenu('navLink4')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink4" x-show="(activeNavDropdown==='navLink4')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-11 wp-block-buttons-is-layout-flex"><div class="wp-block-button 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https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=1024,307 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=1536,461 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=2048,615 2048w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=600,180 600w" sizes="(max-width: 2478px) 100vw, 2478px" /></picture><div class="wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained"><div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p class=""></p> <h1 class="wp-block-heading has-white-color has-text-color has-large-font-size py-small" id="h-the-advertising-media-spend-report-H1-2024">The advanced audience insights you need for 2025</h1> <p class="has-white-color has-text-color has-link-color has-body-large-font-size wp-elements-74eb7fc8eb6bc7c9deb0f6a9a2b52ddd">Our On-Target report explores the media habits of three key audiences in the U.S. to help you navigate the changing media landscape.</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-fallback-btn" data-dl-props="{"interactionType":"cta click","contentType":"insights","featuredStatus":"TRUE","heroContentPosition":"1","heroContentName":"The advanced audience you need for 2025"}" data-dl-event="hero_interaction"><a class="wp-block-button__link has-primary-color has-white-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/">Download now</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div></div></div></div> <p class="has-text-align-center has-large-font-size"></p></div><div class="wp-block-group alignfull sm:hidden has-dark-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-cover alignfull sm:hidden py-small px-small" style="border-style:none;border-width:0px;border-radius:0px;margin-top:0;margin-bottom:0"><span aria-hidden="true" class="wp-block-cover__background has-dark-background-color has-background-dim-20 has-background-dim"></span><picture><img loading="lazy" decoding="async" width="1198" height="1198" class="wp-block-cover__image-background wp-image-1767745" alt="" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg" data-object-fit="cover" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg 1198w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=300,300 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=768,768 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=1024,1024 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=600,600 600w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=100,100 100w" sizes="(max-width: 1198px) 100vw, 1198px" /></picture><div class="wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-3 wp-block-cover-is-layout-constrained"><h1 class="wp-block-heading has-white-color has-text-color has-huge-font-size" id="h-the-advertising-media-spend-report-H1-2024">The advanced audience insights you need for 2025</h1> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-body-font-size">Our On-Target report explores the media habits of three key audiences in the U.S. to help you navigate the changing media landscape.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-fallback-btn" data-dl-props="{"interactionType":"cta click","contentType":"insights","featuredStatus":"TRUE","heroContentPosition":"1","heroContentName":"The advanced audience you need for 2025"}" data-dl-event="hero_interaction"><a class="wp-block-button__link has-primary-color has-white-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/">Download now</a></div></div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div></div></div></div><div id="solutions" class="wp-block-group has-white-background-color has-background py-section is-layout-flow wp-container-core-group-is-layout-6 wp-block-group-is-layout-flow"><div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p class="mb-3 has-small-font-size">Solutions</p> <h2 class="wp-block-heading has-dark-color has-text-color has-huge-font-size" id="h-connecting-you-to-audiences-growth-and-new-opportunities">Connecting you to audiences, growth and new opportunities.</h2></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-16 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link has-white-color has-primary-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/solutions/">See all solutions</a></div></div></div></div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group overflow-hidden mb-10 rounded-large has-dark-background-color has-background py-no-padding is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-columns m-0 enable-datalayer-related-products py-no-padding is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"><div class="wp-block-column min-h-14 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">Featured product</p> <h3 class="wp-block-heading has-white-color has-text-color py-no-padding" id="h-nielsen-one" DATA-DL-PROPS="{"solutionPrimaryCategory": "Nielsen ONE", "solutionSecondaryCategory": "audience-measurement", "solutionProductFamily":"cross-media-measurement","solutionProduct": "Nielsen ONE"}" DATA-DL-EVENT="solution_product_featured"><a href="https://nielsen.com/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></h3> <p class="has-white-color has-text-color has-nav-item-font-size py-small">One clear view of your audience, brought together in one seamless platform. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-fallback-btn" data-dl-event="solution_product_featured" data-dl-props="{"solutionPrimaryCategory":"Nielsen ONE","solutionSecondaryCategory":"audience-measurement","solutionProductFamily":"cross-media-measurement","solutionProduct":"Nielsen ONE"}"><a class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/solutions/audience-measurement/nielsen-one/">Learn more</a></div></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure class="wp-block-image size-large rounded-large flex"><img loading="lazy" decoding="async" width="2400" height="1000" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?w=1024" alt="" class="wp-image-1679090" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg 2400w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=300,125 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=768,320 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=1024,427 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=1536,640 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=2048,853 2048w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=600,250 600w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure></div></div></div> <div x-data="carousel" class="wp-block-nlsn-card-slider"><div class="flex flex-col items-start"><h4></h4></div><div x-ref="carouselInner" class="flex flex-row space-x-6 lg:w-screen py-10 margin-full-right overflow-x-auto scroll-smooth"><div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" aria-label="Explore Audience Measurement" data-dl-event="solution_card" data-dl-props="{"solutionPrimaryCategory":"one_measurement_solution", "solutionSecondaryCategory":"audience_measurement" }"><a class="absolute inset-0" href="/solutions/audience-measurement/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-secondary-color has-text-color has-medium-font-size" id="h-audience-measurement">Audience<br>measurement</h3> <p class="has-body-font-size py-small">Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/solutions/audience-measurement/" class="wp-block-button__link wp-element-button">Explore</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" DATA-DL-PROPS="{"solutionPrimaryCategory":"impact_marketing_solutions", "solutionSecondaryCategory":"media_planning" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/solutions/media-planning/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-primary-color has-text-color has-medium-font-size" id="h-media-planning">Media <br>planning</h3> <p class="has-body-font-size py-small">Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/solutions/media-planning/" class="wp-block-button__link wp-element-button">Explore</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" data-dl-props="{"solutionPrimaryCategory":"impact_marketing_solutions", "solutionSecondaryCategory":"marketing_optimization" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/solutions/marketing-optimization/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-accent-color has-text-color has-medium-font-size" id="h-marketing-optimization">Marketing optimization</h3> <p class="has-body-font-size py-small">Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/solutions/marketing-optimization/" class="wp-block-button__link wp-element-button">Explore</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" DATA-DL-PROP="{"solutionPrimaryCategory":"gracenote_content_solutions", "solutionSecondaryCategory":"content_metadata" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/solutions/content-metadata/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-tertiary-color has-text-color has-medium-font-size" id="h-gracenote-content-metadata">Gracenote content metadata</h3> <p class="has-body-font-size py-small">Connect audiences with the TV, movie, sports, music and podcast content they’ll love.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/solutions/content-metadata/" class="wp-block-button__link wp-element-button">Explore</a></div></div></div></div></div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-22 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link has-white-color has-primary-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/solutions/">See all solutions</a></div></div></div><div class="wp-block-group alignfull has-darkroom-gradient-background has-background py-section has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained" id="insights"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="mb-3 has-white-color has-text-color has-small-font-size">Insights</p> <h2 class="wp-block-heading has-white-color has-text-color" id="h-stay-ahead-of-media-s-evolution-with-our-timely-insights">Stay ahead of media’s evolution with our timely insights.</h2></div> <div class="wp-block-group overflow-hidden rounded-large hidden has-translucent-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1424370 data_center type-data_center status-publish has-post-thumbnail hentry data_center_categories-data-center-post data_center_categories-the-gauge post_visibility-featured"><div class="wp-block-columns m-0 enable-datalayer-related-insights is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"><div class="wp-block-column min-h-32 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><h6 class="wp-block-heading pb-2 has-secondary-color has-text-color" id="h-featured">Featured</h6> <h4 class="wp-block-nlsn-card-heading hover:text-blurple-200 transition-colors pb-6 wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/data-center/the-gauge/" target="_self" >The Gauge</a></h4> <div style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;" class=" wp-block-post-excerpt has-text-color has-white-color"><p class="hidden sm:block !text-body !text-white">Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a… </p></div> <div class="wp-block-group flex flex-row place-items-end !mt-auto is-layout-flow wp-block-group-is-layout-flow"></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure class="overflow-hidden w-full object-cover aspect-video clip-polygon-featured wp-block-post-featured-image"><a href="https://www.nielsen.com/data-center/the-gauge/" target="_self" ><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="The Gauge" style="object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div></div></li></ul></div></div> <div class="wp-block-group overflow-hidden rounded-large has-translucent-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1547878 insight type-insight status-publish has-post-thumbnail hentry insight_type-report insight_categories-marketing-performance post_visibility-featured"><div class="wp-block-columns m-0 enable-datalayer-related-insights is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex" data-dl-event='insights_card' data-dl-props='{"featuredOrType": "report", "categoryTagName": "marketing-performance", "cardHeadline": "2024 Annual Marketing Report", "clickUrl": "https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/", "featuredStatus" : "true"}'><div class="wp-block-column min-h-32 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">Featured</p> <h3 class="wp-block-heading has-white-color has-text-color" id="h-the-next-frontier"><a href="https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/">2024 Annual<br>Marketing Report</a></h3> <p class="has-white-color has-text-color has-link-color py-medium wp-elements-d16f900853de695185d4450fb0c03e16"><strong>Maximizing ROI in<br>a fragmented world</strong></p> <p class="has-white-color has-text-color has-link-color has-body-font-size py-small wp-elements-890b2f92c709f41257966e13da581b8b">Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning.</p> <div class="wp-block-group flex place-items-end flex-wrap !mt-auto is-nowrap is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex"><a class="inline-flex w-fit h-6 px-2 rounded-sm has-eyebrow-font-size text-white hover:text-blurple-300 has-translucent-white-background-color hover:bg-coolGrey-100 transition-colors" href="https://www.nielsen.com/insights/topic/marketing-performance/"data-dl-event='insights_category_tag' data-dl-props='{"categoryTagName":"marketing-performance"}' >Marketing performance</a> <p class="flex place-items-center space-x-1 !text-body !text-white !text-body !text-white wp-block-nlsn-read-time"><span><svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 2mins read</span></p></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure style="height:540px;" class="overflow-hidden w-full object-cover aspect-video clip-polygon-featured wp-block-post-featured-image"><a href="https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/" target="_self" style="height:540px"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="2024 Annual Marketing Report" style="height:540px;object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div></div></li></ul></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"><div class="wp-block-column lg:h-120 md:w-9/12 sm:w-6/12 w-full h-auto sm:mb-0 mb-6 rounded-large has-translucent-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%" data-dl-event="datacenter_card" data-dl-props="{"featuredOrType":"featured","categoryTagName":"data center","cardHeadline":"The Gauge","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"TRUE"}"><div class="wp-block-query mb-0 is-layout-flow wp-block-query-is-layout-flow" DATA-DL-PROP="{"featuredOrType":"n/a","categoryTagName":"n/a","cardHeadline":"2023 Women’s World Cup","clickUrl":"https://www.nielsen.com/womens-world-cup-2023-data-hub/","featuredStatus":"TRUE"}" DATA-DL-EVENT="insights_card"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1424370 data_center type-data_center status-publish has-post-thumbnail hentry data_center_categories-data-center-post data_center_categories-the-gauge post_visibility-featured"><div class="wp-block-columns mb-0 md:h-120 h-91 is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"><div class="wp-block-column sm:min-h-full max-h-[45%] sm:max-h-full overflow-hidden rounded-t-large sm:rounded-t-none sm:rounded-l-large has-random-brand-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><figure style="height:480px;" class="sm:aspect-auto aspect-video wp-block-post-featured-image"><a href="https://www.nielsen.com/data-center/the-gauge/" target="_self" style="height:480px"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="The Gauge" style="height:480px;object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-column lg:p-10 lg:pt-8 p-5 flex flex-col content-between overflow-hidden is-layout-flow wp-block-column-is-layout-flow"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">Featured</p> <h3 DATA-DL-EVENT="insights_card" DATA-DL-PROP="{"featuredOrType":"n/a","categoryTagName":"n/a","cardHeadline":"2023 Women’s World Cup","clickUrl":"https://www.nielsen.com/womens-world-cup-2023-data-hub/","featuredStatus":"TRUE"}" class="pb-4 hover:text-blurple-200 transition-colors wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/data-center/the-gauge/" target="_self" >The Gauge</a></h3> <div class=" wp-block-post-excerpt has-text-color has-white-color"><p class="hidden sm:block !text-body !text-white">Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a… </p></div> <div class="wp-block-group flex place-items-end flex-wrap !mt-auto is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex"> <p class="flex place-items-center space-x-1 !text-body !text-white !text-body !text-white wp-block-nlsn-read-time"><span><svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 11mins read</span></p></div></div></div></li></ul></div></div> <div class="wp-block-column md:w-3/12 sm:w-6/12 w-full rounded-large overflow-hidden has-translucent-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1747075 insight type-insight status-publish has-post-thumbnail hentry insight_type-report insight_categories-audiences post_visibility-featured"><div class="wp-block-group flex flex-col rounded-large enable-datalayer-related-insights is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_card' data-dl-props='{"featuredOrType": "report", "categoryTagName": "audiences", "cardHeadline": "2025 On Target Report", "clickUrl": "https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/", "featuredStatus" : "true"}'><div class="wp-block-group max-h-[45%] overflow-hidden rounded-t-large is-layout-flow wp-block-group-is-layout-flow"><figure class="wp-block-post-featured-image"><a href="https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/" target="_self" ><img loading="lazy" decoding="async" width="1024" height="577" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="2025 On Target Report" style="object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=768,433 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=1024,577 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure> <a class="hidden lg:px-10 px-5 lg:pt-8 pt-5 pb-2 text-footnotes has-accent-color has-text-color" href="https://www.nielsen.com/insights/type/report/"data-dl-event='insights_type_tag' data-dl-props='{"contentTypeTagName":"report"}' >Report</a></div> <p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size px-large">Featured</p> <h3 class="m-0 lg:px-10 px-5 pb-4 hover:text-blurple-200 transition-colors wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/" target="_self" >2025 On Target Report</a></h3> <div class=" wp-block-post-excerpt has-text-color has-white-color"><p class="-mt-4 lg:px-10 px-5 mb-auto hidden lg:block !text-body !text-white">Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new opportunities… </p></div> <div class="wp-block-group flex place-items-end !mt-auto lg:px-10 px-5 lg:pb-10 pb-5 py-small is-nowrap is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex"><a class="inline-flex w-fit h-6 px-2 rounded-sm has-eyebrow-font-size text-white hover:text-blurple-300 has-translucent-white-background-color hover:bg-coolGrey-100 transition-colors" href="https://www.nielsen.com/insights/topic/audiences/"data-dl-event='insights_category_tag' data-dl-props='{"categoryTagName":"audiences"}' >Audiences</a> <p class="flex place-items-center space-x-1 !text-body !text-white md:pl-4 pl-2 !text-body !text-white md:pl-4 pl-2 wp-block-nlsn-read-time"><span><svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 3mins read</span></p></div></div></li></ul></div></div></div> <div class="wp-block-buttons py-medium is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-23 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link wp-element-button" href="https://nielsen.com/insights/">See all insights</a></div></div></div><div id="data" class="wp-block-group has-dark-color has-text-color py-section has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"><p class="mb-3 has-small-font-size">People</p> <h2 class="wp-block-heading has-dark-color has-text-color has-huge-font-size" id="h-real-people-are-always-at-the-heart-of-our-data">Real people are always at the heart of our data.</h2> <div class="wp-block-group py-small is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 750K+</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-people-around-the-world-participate-in-our-panels">People around the world participate in our panels</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Backed by real people, our global panels provide critical data validation and ensure representation.</p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-24 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a class="wp-block-button__link has-primary-color has-text-color wp-element-button" href="https://www.nielsen.com/about-us/nielsen-panels/">Panels</a></div></div></div></div> <hr class="wp-block-separator has-text-color has-gray-medium-color has-css-opacity has-gray-medium-background-color has-background is-style-wide"/> <div style="height:32px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 13K+</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-employees-power-our-business-globally">Employees power our business globally</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-body-font-size">Our passionate workforce drives a better media future across 57 countries. </p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-25 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a class="wp-block-button__link has-primary-color has-text-color wp-element-button" href="https://www.nielsen.com/careers/">Careers</a></div></div></div></div> <hr class="wp-block-separator has-text-color has-gray-medium-color has-css-opacity has-gray-medium-background-color has-background is-style-wide"/> <div style="height:32px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 14</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-business-resource-groups-champion-an-inclusive-culture">Business resource groups champion an inclusive culture</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Members of these groups help us bring our best to the communities we measure.</p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-26 wp-block-buttons-is-layout-flex"><div class="wp-block-button 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is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p class="mb-3 has-small-font-size">Contact us</p> <h3 class="wp-block-heading" id="h-find-the-right-solution-for-your-business">Find the right solution for your business</h3> <p class="has-body-font-size py-small">In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h5 class="wp-block-heading hidden" id="h-how-can-we-help">How can we help?</h5> <noscript class="ninja-forms-noscript-message"> Notice: JavaScript is required for this content.</noscript> <div id="nf-form-4-cont" class="nf-form-cont contact-us-form datalayer-contact-us" aria-live="polite" aria-labelledby="nf-form-title-4" aria-describedby="nf-form-errors-4" role="form"> <div class="nf-loading-spinner"></div> </div>  <script>var formDisplay=1;var 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