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class="has-gray-medium-light-color has-text-color">I media sono più complessi che mai. Scoprite il futuro della misurazione cross-mediale con Nielsen ONE.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink2' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink2')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Insights","clickUrl":"https://www.nielsen.com/insights/","featuredStatus":"false"}' href="/it/insights/">Approfondimenti</a><a aria-label="aprire il sottomenu Approfondimenti" x-ref="menuItem2" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink2')" @keydown.enter.prevent="openSubmenu('navLink2')" @keydown.space.prevent="openSubmenu('navLink2')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink2" x-show="(activeNavDropdown==='navLink2')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-type"><strong>Tipo</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Articles","clickUrl":"https://www.nielsen.com/insights/type/article/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/article/">Articoli</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Case Studies","clickUrl":"https://www.nielsen.com/insights/type/case-study/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/case-study/">Casi di studio</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Perspectives","clickUrl":"https://www.nielsen.com/insights/type/perspective/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/perspective/">Prospettive</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Podcasts","clickUrl":"https://www.nielsen.com/insights/type/podcast/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/podcast/">Podcast</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Reports","clickUrl":"https://www.nielsen.com/insights/type/report/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/report/">Rapporti</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Videos","clickUrl":"https://www.nielsen.com/insights/type/video/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/video/">Video</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/webinar/">Webinar</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Argomento</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/advertising/">Pubblicità</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/audiences/">Pubblico</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital & technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/digital-technology/">Digitale e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/marketing-performance/">Prestazioni di marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/media/">Media</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports & gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/sports-gaming/">Sport e giochi</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV & streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">In primo piano</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/it/top-ten/">Top 10 delle classifiche</a></div></div> <p class="py-2 has-white-color has-text-color">Esplorate ciò che i consumatori guardano, giocano e ascoltano in tutto il mondo.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink3' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink3')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/it/data-center/">Centro dati</a><a aria-label="aprire il sottomenu Centro dati" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink3" x-show="(activeNavDropdown==='navLink3')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Featured Data","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/"><strong>Dati in evidenza</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"The Gauge™ - U.S.","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/the-gauge/">The Gauge™ - Stati Uniti.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top 10 - U.S.","clickUrl":"https://www.nielsen.com/data-center/top-ten/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten/">Top 10 - Stati Uniti</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Denmark","clickUrl":"https://www.nielsen.com/data-center/top-ten-denmark/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten-denmark/">Tendenze principali - Danimarca</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Germany","clickUrl":"https://www.nielsen.com/data-center/top-ten-deutschland/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten-deutschland/">Tendenze principali - Germania</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Olympic Games","clickUrl":"https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/paris-2024-olympic-games-hub/">Giochi Olimpici</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/2024-election-data-hub/">Hub dei dati elettorali</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Methodology","clickUrl":"https://www.nielsen.com/data-center/data-center/#methodology","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/data-center/#methodology"><strong>Metodologia</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data","clickUrl":"https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/">Grandi dati</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Panels","clickUrl":"https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/insights/2023/what-is-panel-data-and-why-does-it-matter/">Pannelli</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data + Panel","clickUrl":"https://www.nielsen.com/data-center/big-data-panel/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/big-data-panel/">Big Data + Panel</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Identity","clickUrl":"https://www.nielsen.com/data-center/gracenote-id/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/gracenote-id/">Identità</a></div></div></div></div></div></div> <div :class="activeNavDropdown==='navLink4' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink4')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"About","clickUrl":"https://www.nielsen.com/about-us/about/" data-type="URL" data-id="/about-us/about/","featuredStatus":"false"}' href="/it/about-us/about/" data-type="URL" data-id="/about-us/about/">Circa</a><a aria-label="aprire il sottomenu Informazioni" x-ref="menuItem4" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink4')" @keydown.enter.prevent="openSubmenu('navLink4')" @keydown.space.prevent="openSubmenu('navLink4')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink4" x-show="(activeNavDropdown==='navLink4')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-11 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"Overview","clickUrl":"https://www.nielsen.com/about-us/#overview","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/it/about-us/#overview"><strong>Panoramica</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"Locations","clickUrl":"https://www.nielsen.com/about-us/locations/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/about-us/locations/">Luoghi</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" 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hidden" id="h-audience-is-everything">Audience Is Everything</h1><div class="wp-block-group alignfull hidden sm:block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-cover alignfull py-no-padding px-no-padding"><span aria-hidden="true" class="wp-block-cover__background has-dark-background-color has-background-dim-0 has-background-dim"></span><picture><source media="(max-width: 599px)" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg 1198w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=300,300 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=768,768 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=1024,1024 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=600,600 600w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=100,100 100w" /><source media="(max-width: 959px)" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg 1918w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg?resize=300,90 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg?resize=768,231 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg?resize=1024,308 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg?resize=1536,461 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/M-1.jpg?resize=600,180 600w" /><source media="(min-width: 1360px)" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg 2878w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=300,90 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=768,232 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=1024,309 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=1536,463 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=2048,618 2048w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/XL-1.jpg?resize=600,181 600w" /><img decoding="async" width="2478" height="744" class="wp-block-cover__image-background wp-image-1767746" alt="" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg" data-object-fit="cover" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg 2478w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=300,90 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=768,231 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=1024,307 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=1536,461 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=2048,615 2048w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/L-1.jpg?resize=600,180 600w" sizes="(max-width: 2478px) 100vw, 2478px" /></picture><div class="wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained"><div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p class=""></p> <h1 class="wp-block-heading has-white-color has-text-color has-large-font-size py-small" id="h-the-advertising-media-spend-report-H1-2024">Gli approfondimenti avanzati sul pubblico di cui avete bisogno per il 2025</h1> <p class="has-white-color has-text-color has-link-color has-body-large-font-size wp-elements-74eb7fc8eb6bc7c9deb0f6a9a2b52ddd">Il nostro rapporto On-Target esplora le abitudini mediatiche di tre pubblici chiave negli Stati Uniti per aiutarvi a navigare nel mutevole panorama dei media.</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-fallback-btn" data-dl-props="{"interactionType":"cta click","contentType":"insights","featuredStatus":"TRUE","heroContentPosition":"1","heroContentName":"The advanced audience you need for 2025"}" data-dl-event="hero_interaction"><a class="wp-block-button__link has-primary-color has-white-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/it/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/">Scarica ora</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div></div></div></div> <p class="has-text-align-center has-large-font-size"></p></div><div class="wp-block-group alignfull sm:hidden has-dark-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-cover alignfull sm:hidden py-small px-small" style="border-style:none;border-width:0px;border-radius:0px;margin-top:0;margin-bottom:0"><span aria-hidden="true" class="wp-block-cover__background has-dark-background-color has-background-dim-20 has-background-dim"></span><picture><img loading="lazy" decoding="async" width="1198" height="1198" class="wp-block-cover__image-background wp-image-1767745" alt="" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg" data-object-fit="cover" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg 1198w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=300,300 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=768,768 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=1024,1024 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=600,600 600w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/S-mobile-2.jpg?resize=100,100 100w" sizes="(max-width: 1198px) 100vw, 1198px" /></picture><div class="wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-3 wp-block-cover-is-layout-constrained"><h1 class="wp-block-heading has-white-color has-text-color has-huge-font-size" id="h-the-advertising-media-spend-report-H1-2024">Gli approfondimenti avanzati sul pubblico di cui avete bisogno per il 2025</h1> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-body-font-size">Il nostro rapporto On-Target esplora le abitudini mediatiche di tre pubblici chiave negli Stati Uniti per aiutarvi a navigare nel mutevole panorama dei media.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-fallback-btn" data-dl-props="{"interactionType":"cta click","contentType":"insights","featuredStatus":"TRUE","heroContentPosition":"1","heroContentName":"The advanced audience you need for 2025"}" data-dl-event="hero_interaction"><a class="wp-block-button__link has-primary-color has-white-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/it/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/">Scarica ora</a></div></div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div></div></div></div><div id="solutions" class="wp-block-group has-white-background-color has-background py-section is-layout-flow wp-container-core-group-is-layout-6 wp-block-group-is-layout-flow"><div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p class="mb-3 has-small-font-size">Soluzioni</p> <h2 class="wp-block-heading has-dark-color has-text-color has-huge-font-size" id="h-connecting-you-to-audiences-growth-and-new-opportunities">Collegandovi al pubblico, alla crescita e a nuove opportunità.</h2></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-16 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link has-white-color has-primary-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/it/solutions/">Vedi tutte le soluzioni</a></div></div></div></div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group overflow-hidden mb-10 rounded-large has-dark-background-color has-background py-no-padding is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-columns m-0 enable-datalayer-related-products py-no-padding is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"><div class="wp-block-column min-h-14 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">Prodotto in evidenza</p> <h3 class="wp-block-heading has-white-color has-text-color py-no-padding" id="h-nielsen-one" data-dl-props="{"solutionPrimaryCategory": "Nielsen ONE", "solutionSecondaryCategory": "audience-measurement", "solutionProductFamily":"cross-media-measurement","solutionProduct": "Nielsen ONE"}" data-dl-event="solution_product_featured"><a href="https://nielsen.com/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></h3> <p class="has-white-color has-text-color has-nav-item-font-size py-small">Una visione chiara del vostro pubblico, riunita in un'unica piattaforma senza soluzione di continuità. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-fallback-btn" data-dl-event="solution_product_featured" data-dl-props="{"solutionPrimaryCategory":"Nielsen ONE","solutionSecondaryCategory":"audience-measurement","solutionProductFamily":"cross-media-measurement","solutionProduct":"Nielsen ONE"}"><a class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/it/solutions/audience-measurement/nielsen-one/">Per saperne di più</a></div></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure class="wp-block-image size-large rounded-large flex"><img loading="lazy" decoding="async" width="2400" height="1000" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?w=1024" alt="" class="wp-image-1679090" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg 2400w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=300,125 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=768,320 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=1024,427 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=1536,640 1536w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=2048,853 2048w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/home-feature-banner.jpg?resize=600,250 600w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure></div></div></div> <div x-data="carousel" class="wp-block-nlsn-card-slider"><div class="flex flex-col items-start"><h4></h4></div><div x-ref="carouselInner" class="flex flex-row space-x-6 lg:w-screen py-10 margin-full-right overflow-x-auto scroll-smooth"><div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" aria-label="Explore Audience Measurement" data-dl-event="solution_card" data-dl-props="{"solutionPrimaryCategory":"one_measurement_solution", "solutionSecondaryCategory":"audience_measurement" }"><a class="absolute inset-0" href="/it/solutions/audience-measurement/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-secondary-color has-text-color has-medium-font-size" id="h-audience-measurement">Misurazione del pubblico<br/></h3> <p class="has-body-font-size py-small">Conoscete tutto sul vostro pubblico con i nostri dati di misurazione multipiattaforma dell'intera popolazione e delle sue abitudini mutevoli.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/it/solutions/audience-measurement/" class="wp-block-button__link wp-element-button">Esplorare</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" data-dl-props="{"solutionPrimaryCategory":"impact_marketing_solutions", "solutionSecondaryCategory":"media_planning" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/it/solutions/media-planning/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-primary-color has-text-color has-medium-font-size" id="h-media-planning">Pianificazione dei media <br/></h3> <p class="has-body-font-size py-small">Potenziate la vostra pianificazione e investite dove conta con dati completi che mostrano dove, quando e come incontrare il vostro pubblico.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/it/solutions/media-planning/" class="wp-block-button__link wp-element-button">Esplorare</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" data-dl-props="{"solutionPrimaryCategory":"impact_marketing_solutions", "solutionSecondaryCategory":"marketing_optimization" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/it/solutions/marketing-optimization/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-accent-color has-text-color has-medium-font-size" id="h-marketing-optimization">Ottimizzazione del marketing</h3> <p class="has-body-font-size py-small">Massimizzate il vostro ROI comprendendo come la vostra pubblicità e il vostro marketing raggiungono e influenzano il pubblico.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/it/solutions/marketing-optimization/" class="wp-block-button__link wp-element-button">Esplorare</a></div></div></div> <div class="wp-block-nlsn-card relative group w-11/12 sm:w-[261px] md:w-72 cursor-pointer transform transition hover:scale-110 sm:w-[186px] md:w-[282px] has-gray-light-background-color has-background flex-none flex flex-col max-w-full py-8 px-6 md:px-8 rounded-large overflow-hidden" data-dl-prop="{"solutionPrimaryCategory":"gracenote_content_solutions", "solutionSecondaryCategory":"content_metadata" }" data-dl-event="solution_card"><a class="absolute inset-0" href="/it/solutions/content-metadata/"></a><h5 class="wp-block-nlsn-card-heading"></h5><h3 class="wp-block-heading has-tertiary-color has-text-color has-medium-font-size" id="h-gracenote-content-metadata">Metadati del contenuto di Gracenote</h3> <p class="has-body-font-size py-small">Collegate il pubblico con i contenuti televisivi, cinematografici, sportivi, musicali e podcast che ameranno.</p> <div class="wp-block-buttons wp-block-nlsn-card-buttons mt-auto pt-6 py-no-padding is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a href="/it/solutions/content-metadata/" class="wp-block-button__link wp-element-button">Esplorare</a></div></div></div></div></div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-22 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link has-white-color has-primary-background-color has-text-color has-background wp-element-button" href="https://www.nielsen.com/it/solutions/">Vedi tutte le soluzioni</a></div></div></div><div class="wp-block-group alignfull has-darkroom-gradient-background has-background py-section has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained" id="insights"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="mb-3 has-white-color has-text-color has-small-font-size">Approfondimenti</p> <h2 class="wp-block-heading has-white-color has-text-color" id="h-stay-ahead-of-media-s-evolution-with-our-timely-insights">Rimanete al passo con l'evoluzione dei media con i nostri approfondimenti tempestivi.</h2></div> <div class="wp-block-group overflow-hidden rounded-large hidden has-translucent-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1424370 data_center type-data_center status-publish has-post-thumbnail hentry data_center_categories-data-center-post data_center_categories-the-gauge post_visibility-featured"><div class="wp-block-columns m-0 enable-datalayer-related-insights is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"><div class="wp-block-column min-h-32 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><h6 class="wp-block-heading pb-2 has-secondary-color has-text-color" id="h-featured">In primo piano</h6> <h4 class="wp-block-nlsn-card-heading hover:text-blurple-200 transition-colors pb-6 wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/it/data-center/the-gauge/" target="_self" >Il calibro</a></h4> <div style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;" class="wp-block-post-excerpt has-text-color has-white-color"><p class="hidden sm:block !text-body !text-white">Navigare nel panorama televisivo con precisione. Esaminate i comportamenti di visione del pubblico sulle principali piattaforme televisive in un... </p></div> <div class="wp-block-group flex flex-row place-items-end !mt-auto is-layout-flow wp-block-group-is-layout-flow"></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure class="overflow-hidden w-full object-cover aspect-video clip-polygon-featured wp-block-post-featured-image"><a href="https://www.nielsen.com/it/data-center/the-gauge/" target="_self" ><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Il calibro" style="object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div></div></li></ul></div></div> <div class="wp-block-group overflow-hidden rounded-large has-translucent-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1547878 insight type-insight status-publish has-post-thumbnail hentry insight_type-report insight_categories-marketing-performance post_visibility-featured"><div class="wp-block-columns m-0 enable-datalayer-related-insights is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex" data-dl-event='insights_card' data-dl-props='{"featuredOrType": "report", "categoryTagName": "marketing-performance", "cardHeadline": "2024 Annual Marketing Report", "clickUrl": "https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/", "featuredStatus" : "true"}'><div class="wp-block-column min-h-32 lg:p-10 p-5 flex flex-col content-between order-2 sm:order-1 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">In primo piano</p> <h3 class="wp-block-heading has-white-color has-text-color" id="h-the-next-frontier"><a href="https://www.nielsen.com/it/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/">2024 Relazione annuale di marketing<br/></a></h3> <p class="has-white-color has-text-color has-link-color py-medium wp-elements-d16f900853de695185d4450fb0c03e16"><strong>Massimizzare il ROI in<br/>un mondo frammentato</strong></p> <p class="has-white-color has-text-color has-link-color has-body-font-size py-small wp-elements-890b2f92c709f41257966e13da581b8b">Scoprite come i marketer globali allocano i budget, misurano il successo e cosa significano queste tendenze per la vostra pianificazione dell'impatto.</p> <div class="wp-block-group flex place-items-end flex-wrap !mt-auto is-nowrap is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex"><a class="inline-flex w-fit h-6 px-2 rounded-sm has-eyebrow-font-size text-white hover:text-blurple-300 has-translucent-white-background-color hover:bg-coolGrey-100 transition-colors" href="https://www.nielsen.com/it/insights/topic/marketing-performance/"data-dl-event='insights_category_tag' data-dl-props='{"categoryTagName":"marketing-performance"}' >Prestazioni di marketing</a> <p class="flex place-items-center space-x-1 !text-body !text-white !text-body !text-white wp-block-nlsn-read-time"><span><svg width="14" height="14" viewbox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 2 minuti di lettura</span></p></div></div> <div class="wp-block-column order-1 sm:order-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><figure style="height:540px;" class="overflow-hidden w-full object-cover aspect-video clip-polygon-featured wp-block-post-featured-image"><a href="https://www.nielsen.com/it/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/" target="_self" style="height:540px"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Relazione annuale di marketing 2024" style="height:540px;object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/04/Meta-Image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div></div></li></ul></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"><div class="wp-block-column lg:h-120 md:w-9/12 sm:w-6/12 w-full h-auto sm:mb-0 mb-6 rounded-large has-translucent-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%" data-dl-event="datacenter_card" data-dl-props="{"featuredOrType":"featured","categoryTagName":"data center","cardHeadline":"The Gauge","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"TRUE"}"><div class="wp-block-query mb-0 is-layout-flow wp-block-query-is-layout-flow" data-dl-prop="{"featuredOrType":"n/a","categoryTagName":"n/a","cardHeadline":"2023 Women’s World Cup","clickUrl":"https://www.nielsen.com/womens-world-cup-2023-data-hub/","featuredStatus":"TRUE"}" data-dl-event="insights_card"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1424370 data_center type-data_center status-publish has-post-thumbnail hentry data_center_categories-data-center-post data_center_categories-the-gauge post_visibility-featured"><div class="wp-block-columns mb-0 md:h-120 h-91 is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"><div class="wp-block-column sm:min-h-full max-h-[45%] sm:max-h-full overflow-hidden rounded-t-large sm:rounded-t-none sm:rounded-l-large has-random-brand-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><figure style="height:480px;" class="sm:aspect-auto aspect-video wp-block-post-featured-image"><a href="https://www.nielsen.com/it/data-center/the-gauge/" target="_self" style="height:480px"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Il calibro" style="height:480px;object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2023/11/Meta-image.jpg?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-column lg:p-10 lg:pt-8 p-5 flex flex-col content-between overflow-hidden is-layout-flow wp-block-column-is-layout-flow"><p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size">In primo piano</p> <h3 data-dl-event="insights_card" data-dl-prop="{"featuredOrType":"n/a","categoryTagName":"n/a","cardHeadline":"2023 Women’s World Cup","clickUrl":"https://www.nielsen.com/womens-world-cup-2023-data-hub/","featuredStatus":"TRUE"}" class="pb-4 hover:text-blurple-200 transition-colors wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/it/data-center/the-gauge/" target="_self" >Il calibro</a></h3> <div class="wp-block-post-excerpt has-text-color has-white-color"><p class="hidden sm:block !text-body !text-white">Navigare nel panorama televisivo con precisione. Esaminate i comportamenti di visione del pubblico sulle principali piattaforme televisive in un... </p></div> <div class="wp-block-group flex place-items-end flex-wrap !mt-auto is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex"> <p class="flex place-items-center space-x-1 !text-body !text-white !text-body !text-white wp-block-nlsn-read-time"><span><svg width="14" height="14" viewbox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 11 minuti di lettura</span></p></div></div></div></li></ul></div></div> <div class="wp-block-column md:w-3/12 sm:w-6/12 w-full rounded-large overflow-hidden has-translucent-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1747075 insight type-insight status-publish has-post-thumbnail hentry insight_type-report insight_categories-audiences post_visibility-featured"><div class="wp-block-group flex flex-col rounded-large enable-datalayer-related-insights is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_card' data-dl-props='{"featuredOrType": "report", "categoryTagName": "audiences", "cardHeadline": "2025 On Target Report", "clickUrl": "https://www.nielsen.com/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/", "featuredStatus" : "true"}'><div class="wp-block-group max-h-[45%] overflow-hidden rounded-t-large is-layout-flow wp-block-group-is-layout-flow"><figure class="wp-block-post-featured-image"><a href="https://www.nielsen.com/it/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/" target="_self" ><img loading="lazy" decoding="async" width="1024" height="577" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Rapporto 2025 On Target" style="object-fit:cover;" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=768,433 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=1024,577 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/2025-on-target-report-meta-1200x675-1.png?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure> <a class="hidden lg:px-10 px-5 lg:pt-8 pt-5 pb-2 text-footnotes has-accent-color has-text-color" href="https://www.nielsen.com/it/insights/type/report/"data-dl-event='insights_type_tag' data-dl-props='{"contentTypeTagName":"report"}' >Rapporto</a></div> <p class="pb-2 has-secondary-color has-text-color has-nav-item-font-size px-large">In primo piano</p> <h3 class="m-0 lg:px-10 px-5 pb-4 hover:text-blurple-200 transition-colors wp-block-post-title has-text-color has-white-color has-medium-font-size"><a href="https://www.nielsen.com/it/insights/2024/advanced-audience-insights-power-media-strategy-2025-on-target-report/" target="_self" >Rapporto 2025 On Target</a></h3> <div class="wp-block-post-excerpt has-text-color has-white-color"><p class="-mt-4 lg:px-10 px-5 mb-auto hidden lg:block !text-body !text-white">I media cambiano. Il vostro marketing è ancora in linea con gli obiettivi? Il panorama mediatico odierno, in continua evoluzione, offre nuove opportunità... </p></div> <div class="wp-block-group flex place-items-end !mt-auto lg:px-10 px-5 lg:pb-10 pb-5 py-small is-nowrap is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex"><a class="inline-flex w-fit h-6 px-2 rounded-sm has-eyebrow-font-size text-white hover:text-blurple-300 has-translucent-white-background-color hover:bg-coolGrey-100 transition-colors" href="https://www.nielsen.com/it/insights/topic/audiences/"data-dl-event='insights_category_tag' data-dl-props='{"categoryTagName":"audiences"}' >Pubblico</a> <p class="flex place-items-center space-x-1 !text-body !text-white md:pl-4 pl-2 !text-body !text-white md:pl-4 pl-2 wp-block-nlsn-read-time"><span><svg width="14" height="14" viewbox="0 0 14 14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M6.99334 0.333252C3.31334 0.333252 0.333344 3.31992 0.333344 6.99992C0.333344 10.6799 3.31334 13.6666 6.99334 13.6666C10.68 13.6666 13.6667 10.6799 13.6667 6.99992C13.6667 3.31992 10.68 0.333252 6.99334 0.333252ZM7.00001 12.3333C4.05334 12.3333 1.66668 9.94659 1.66668 6.99992C1.66668 4.05325 4.05334 1.66659 7.00001 1.66659C9.94668 1.66659 12.3333 4.05325 12.3333 6.99992C12.3333 9.94659 9.94668 12.3333 7.00001 12.3333ZM6.85334 3.66659H6.81334C6.54668 3.66659 6.33334 3.87992 6.33334 4.14659V7.29325C6.33334 7.52659 6.45334 7.74659 6.66001 7.86659L9.42668 9.52659C9.65334 9.65992 9.94668 9.59325 10.08 9.36659C10.22 9.13992 10.1467 8.83992 9.91334 8.70659L7.33334 7.17325V4.14659C7.33334 3.87992 7.12001 3.66659 6.85334 3.66659Z" fill="currentColor" /> </svg> </span><span> 3 minuti di lettura</span></p></div></div></li></ul></div></div></div> <div class="wp-block-buttons py-medium is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-23 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-solid-btn"><a class="wp-block-button__link wp-element-button" href="https://nielsen.com/insights/">Vedi tutti gli approfondimenti</a></div></div></div><div id="data" class="wp-block-group has-dark-color has-text-color py-section has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"><p class="mb-3 has-small-font-size">Persone</p> <h2 class="wp-block-heading has-dark-color has-text-color has-huge-font-size" id="h-real-people-are-always-at-the-heart-of-our-data">Le persone reali sono sempre al centro dei nostri dati.</h2> <div class="wp-block-group py-small is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 750K+</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-people-around-the-world-participate-in-our-panels">Persone di tutto il mondo partecipano ai nostri panel</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Sostenuti da persone reali, i nostri panel globali forniscono una validazione critica dei dati e garantiscono la rappresentatività.</p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-24 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a class="wp-block-button__link has-primary-color has-text-color wp-element-button" href="https://www.nielsen.com/it/about-us/nielsen-panels/">Pannelli</a></div></div></div></div> <hr class="wp-block-separator has-text-color has-gray-medium-color has-css-opacity has-gray-medium-background-color has-background is-style-wide"/> <div style="height:32px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 13K+</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-employees-power-our-business-globally">I dipendenti alimentano la nostra attività a livello globale</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-body-font-size">La nostra forza lavoro appassionata guida un futuro migliore per i media in 57 Paesi. </p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-25 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-outlined-btn"><a class="wp-block-button__link has-primary-color has-text-color wp-element-button" href="https://www.nielsen.com/it/careers/">Carriera</a></div></div></div></div> <hr class="wp-block-separator has-text-color has-gray-medium-color has-css-opacity has-gray-medium-background-color has-background is-style-wide"/> <div style="height:32px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:28%"><p class="data-values text-color-gradient has-x-huge-font-size py-small"> 14</p></div> <div class="wp-block-column is-vertically-aligned-center stack is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><h3 class="wp-block-heading has-dark-color has-text-color has-body-emphasis-font-size" id="h-business-resource-groups-champion-an-inclusive-culture">I gruppi di risorse aziendali sostengono una cultura inclusiva</h3></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">I membri di questi gruppi ci aiutano a dare il meglio di noi stessi nelle comunità in cui operiamo.</p></div></div></div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"><div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-26 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