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Performance Recruiting - Rubikon Werbeagentur Graz
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Marketing <span class="current">Performance-Recruiting</span></div> <h1>Dein Recruiting-Projekt <br /> verdient die beste Performance</h1> </div> </div> </div> <div id="leadin-block_1cbb5578806e45ecaa531baf660e03ac" class="content-row content-row-leadin leadin "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="leadinbox textInput trans"> “Performance Recruiting” statt “Einfach-mal-nach-Mitarbeiter:innen-Fischen” ist angesagt. Wie überzeugt man potenzielle Team-Mitglieder von der eigenen Unternehmenskultur und wie tritt man mit ihnen in Kontakt? <br /> </div> <div class="textimage-buttonrow trans"> <div class="pipedrivecode"><div class="pipedriveWebForms" data-pd-webforms="https://webforms.pipedrive.com/f/1GbHfwemH3DcWkJYtZdvJ7SUiQKNnjurgbnxlHrgiODZ0JXKagoKjerjbsLiYndvR"></div></div> <a href="#" class="btn btnContactform btnCustomform"> Starte dein gezieltes Recruiting </a> </div> </div> </div> </div> <div id="fullscreenimageslider-block_9595697c7d915d606141f824320a384c" class="content-row content-row-fullscreenimageslider fullscreenimageslider "> <div class="fullscreenimageslider-item"> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb.jpg" alt="Employer Branding" class="img-fullscreenimageslider"> </div> <div class="fullscreenimageslider-item"> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/KWB-1-1920x1100.jpg" alt="Social Media Agentur Graz Kampagne" class="img-fullscreenimageslider"> </div> </div> <div id="spacer-block_57c013606339e557961bfa068ab7c4d8" class="content-row content-row-space greybackground_ spacer " style="height:50px;"> </div> <div id="textbild-block_860e901ca44e462483659c8a71dd8478" class="content-row content-row-textimage content-row-textbild greybackground_ textbild "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="textimagebox textimagebox-textbild image-left_"> <div class="textimagetextbox trans"> <div class="subline">Präziser Performance-Recruiting-Ansatz</div> <h2 class="textimage-hl">Performance Recruiting als <br /> echter “Team Builder”</h2> <div class="textimage-text"><p>Im Performance Recruiting wird ein durchgängiger Kommunikation-Funnel für potenzielle Bewerber:innen konzipiert und umgesetzt. In der Regel werden dabei folgende Ziele verfolgt:</p> <ul> <li>Markenbekanntheit der Employer Brand zu steigern</li> <li>Interaktion mit der Marke zu intensivieren</li> <li>Zahl der Website-Besucher:innen zu erhöhen</li> <li>Zahl der Bewerbungen zu erhöhen</li> </ul> <p>Über die inhaltliche Strategie sprechen wir potenzielle Bewerber:innen in den verschiedenen Phasen ihrer Entscheidungsfindung auch unterschiedlich an.</p> </div> </div> <div class="textimageimagebox bild_ausrichtung_ "> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/illu_fisch_square.jpg" alt="" class="img-textimage trans"> </div> </div> </div> </div> </div> <div id="spacer-block_57c013606339e557961bfa068ab7c4d8" class="content-row content-row-space greybackground_ spacer " style="height:50px;"> </div> <div id="singleimage-block_3475666a929f4e756527bd17c6e1040b" class="content-row content-row-singleimage nachuntenversetzen_ greybackground_ trans singleimage "> <div class="contentPart-center "> <div class="contentPart-inner"> <div class="singleimageimagebox image-center_ singlevideobox "> <div class="vimeovideobox"> <iframe loading="lazy" id="vimeovideo" class="vimeoframe" src="https://player.vimeo.com/video/1044040988?autoplay=1&loop=1&autopause=0&quality=1080p&muted=1&background=1&playsinline=1&quality=1080p" allow="autoplay; fullscreen" allowfullscreen="" width="1920" height="1080" frameborder="0"></iframe> </div> </div> </div> </div> </div> <div id="highlightbox-block_a32fc7cbf10c17056efea103483a8ea5" class="content-row content-row-textimage content-row-textbild content-row-highlightbox trans greybackground_ highlightbox "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="textimagebox textimagebox-highlightbox image-left_"> <div class="textimagetextbox "> <div class="subline">TikTok, Snapchat & YouTube Short</div> <h2 class="textimage-hl">So geht Performance Recruiting für jüngere Zielgruppen</h2> <div class="textimage-text"><div>Das Prinzip des “Einfach-nach-Mitarbeiter-Fischen” ist längst gegessen. 0815-Jobausschreibungen auf Karriereseiten sind schön und gut, angeln aber leider nicht mehr die heutigen Young Professionals. Durch die Verwendung von neuen Recruiting Channels wie TikTok, die Platzierung von kreativen Botschaften und die Anwendung von interaktiven Bewerbungsformularen bzw. Click-Funnels ist man den heutigen Young Professionals näher denn je – und das ganz ohne aufwändiges Content Marketing.</div> </div> <div class="textimage-buttonrow"> </div> </div> <div class="textimageimagebox"> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/RCM-GenZ-INSTAGRAM-LinkedIn.gif" alt="" class="img-textimage"> </div> </div> </div> </div> </div> <div id="singleimage-block_2fa1a4489469d1474bdbbea7ae81a7bf" class="content-row content-row-singleimage nachuntenversetzen_ greybackground_ trans singleimage "> <div class="contentPart-center "> <div class="contentPart-inner"> <div class="singleimageimagebox image-center_ "> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/Employer-Branding-Recruiting-JUFA.jpg" alt="Employer Branding Jufa" class="img-singleimage"> </div> </div> </div> </div> <div style="padding-bottom:100px !important; padding-top:100px !important;" id="infoblock3er-block_00430bbd3ea7501df736913f7a95ee4e" class="content-row content-row-infoblock3er greybackground_ infoblock3er "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="infopoints_block infopoints_block_1 trans-TopToBottom trans"> <h3>Targeting & Profiling im<br /> Performance Recruiting</h3> <div class="infopoints_block-item textInput"> <p>Und so gehts:</p> <ul> <li>Zuerst entwickeln wir die Zielgruppendefinition, wobei wir zunächst die erste Ansprache über ein breites Targeting bewusst streuen, um später aus den sich daraus ergebenden Interaktionen eigene Zielgruppen für das Remarketing aufzubauen.</li> <li>Wie sieht das Kandidatenprofil im Detail aus? Was ist euch besonders wichtig, wenn jemand neu ins Team kommt?</li> </ul> </div> </div> <div class="infopoints_block infopoints_block_2 trans-TopToBottom trans"> <h3>Mögliche Erweiterungen <br /> bei Recruiting-Zielgruppen</h3> <div class="infopoints_block-item textInput"> <p>Einige gezielte Recruiting-Kampagnen sind in der Regel deutlich effektiver als dahintröpfelnder regelmäßiger Content. Bestehende Daten können für das Erstellen von Custom Audiences und in weiterer Folge Lookalike Audiences (ähnliche Zielgruppen) genutzt werden.</p> </div> </div> <div class="infopoints_block infopoints_block_3 trans-TopToBottom trans"> <h3>Markenkernwerte <br /> statt Wischiwaschi</h3> <div class="infopoints_block-item textInput"> <p>Dabei transportieren wir in unseren Texten die Unternehmens-DNA. Statt austauschbarer Mitarbeiter:innen-Benefits rücken wir typische Wechselmotive der Bewerber:innen in den Vordergrund.</p> <p>Corporate-Design-Vorgaben und 100% mobile Funktionalität verstehen sich von selbst.</p> <p>Wir unterstützen dein HR-Team mit neuen Impulsen und sorgen für Team-Empowerment – jetzt kostenlosen Ersttermin nutzen!</p> </div> </div> </div> </div> </div> <div id="catbox-block_f6a583a45d7d73e5f567ed264f12ac36" class="content-row content-row-catbox trans imagevergoeern_ greybackground_1 catbox "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="ctabox"> <div class="ctatextbox trans"> <h2 class="cta-hl">Die Hürde des ersten Kontakts mit Performance Recruiting überwinden</h2> <div class="cta-text">Wie überzeugst du künftige Mitarbeiter:innen von deiner Unternehmenskultur und bringst sie dazu, mit dir in Kontakt zu treten? </div> <div class="cta-buttonrow"> <div class="pipedrivecode"><div class="pipedriveWebForms" data-pd-webforms="https://webforms.pipedrive.com/f/1GbHfwemH3DcWkJYtZdvJ7SUiQKNnjurgbnxlHrgiODZ0JXKagoKjerjbsLiYndvR"></div></div> <a href="#" class="btn btnContactform btnCustomform"> Jetzt Recruiting-Geheimnisse lüften</a> </div> </div> <div class="ctaimageimagebox"> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Facharbeiter-1200x1080.gif" alt="Social-Media-Recruiting" class="img-cta trans"> </div> </div> </div> </div> </div> <div style="padding-bottom:100px !important; padding-top:100px !important;" id="infoblock3er-block_a4b499ee7611acf7edd1666757167183" class="content-row content-row-infoblock3er greybackground_1 infoblock3er "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="infopoints_block infopoints_block_1 trans-TopToBottom trans"> <h3>Recruiting-Top-Trend:<br /> interaktives Bewerberquiz <br /> </h3> <div class="infopoints_block-item textInput"> <p>Ein einfacher Click-Funnel ermöglichst die automatische Vorqualifizierung und 1-Klick-Bewerbung der Teilnehmer:innen</p> </div> <div class="infopoints_block-item textInput"> <p>Mögliche Fragen ziehen Bewerber:innen mit passendem Mindset an und ermöglichen eine bequeme Kontaktaufnahme über das Smartphone.</p> </div> <div class="infopoints_block-item textInput"> <p>Sofern die Kandidat:innen alle Anforderungen erfüllen, bewerben sie sich mit einem Klick für die offene Position. So werden passive Interessent:innen zu aktiven Bewerber:innen.</p> </div> </div> <div class="infopoints_block infopoints_block_2 trans-TopToBottom trans"> <h3>Attraktive SocialAds <br /> mit hoher Zugkraft<br /> </h3> <div class="infopoints_block-item textInput"> <p>Unsere Ad-Copy-Texte und -Visuals setzen auf emotionale Resonanz und prägnante Bildsprache. Durch das zielgruppenorientierte Wording und spezielle Techniken wie Pattern Interrupts garantieren wir für erhöhte Aufmerksamkeit und nutzen „Reels“ statt schablonenartiger Employer-Branding-Fotos.</p> </div> <div class="infopoints_block-item textInput"> <p>Wir unterstützen vom KampagnenSetUp über Targeting-Strategie bis zur Channelauswahl komplett.</p> </div> </div> <div class="infopoints_block infopoints_block_3 trans-TopToBottom trans"> <h3>Video-Content für Awareness, Trust und Interaktion</h3> <div class="infopoints_block-item textInput"> <p>Bewegtes bewegt und ist maximaler Nicht-Fake:</p> <ul> <li>Erstellen von Kurzvideos, die unterschiedliche Funktionen erfüllen</li> <li>Aktivierung der Zielgruppe</li> <li>Brand Awareness und Interaktion</li> </ul> <p>Die Aktivierungsvideos werden für die wichtigsten Berufsgruppen inhaltlich abgewandelt und mit einer berufsgruppenbezogenen Targeting-Strategie verbunden.</p> </div> </div> </div> </div> </div> <div id="singleimage-block_0262d405e9a2de56e44fa23eefeb0a7c" class="content-row content-row-singleimage nachuntenversetzen_1 greybackground_1 trans singleimage "> <div class="contentPart-center "> <div class="contentPart-inner"> <div class="singleimageimagebox image-center_1 "> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/smartphone-hereschwerkepng.png" alt="" class="img-singleimage"> </div> </div> </div> </div> <div id="infobox-block_7646c6cd6eeeaee8b16e36922df92ae4" class="content-row content-row-infobox trans infobox "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="infobox-block"> <h2 class="infobox-headline">Fishing for Talents?</h2> <div class="infobox-text textInput"><p>In der Awareness-Phase adressieren wir in erster Linie Motive und Wunschbilder zur persönlichen Arbeitssituation. In der Remarketing-Phase konkretisieren wir unsere Job-Angebote und arbeiten mit interaktionsorientierten Formaten, welche die Wahrscheinlichkeit einer Bewerbung erhöhen. Danach liegt der Ball bei dir, wenn du deine Bewerber:innen erstmals kennen lernst.</p> </div> </div> </div> </div> </div> <div id="spacer-block_57c013606339e557961bfa068ab7c4d8" class="content-row content-row-space greybackground_ spacer " style="height:50px;"> </div> <div id="catbox-block_cb5cea8c845c62346012448a29350db4" class="content-row content-row-catbox trans imagevergoeern_ greybackground_1 catbox "> <div class="contentPart-center"> <div class="contentPart-inner"> <div class="ctabox"> <div class="ctatextbox trans"> <h2 class="cta-hl">Wie geht jetzt nochmal <br /> dieses Recruit-Ding?</h2> <div class="cta-text">Wir zeigen dir gerne, welchen Erfolg du dir von Performance Recruiting für dein Unternehmen erwarten kannst.</div> <div class="cta-buttonrow"> <div class="pipedrivecode"><div class="pipedriveWebForms" data-pd-webforms="https://webforms.pipedrive.com/f/1GbHfwemH3DcWkJYtZdvJ7SUiQKNnjurgbnxlHrgiODZ0JXKagoKjerjbsLiYndvR"></div></div> <a href="#" class="btn btnContactform btnCustomform"> Best-Practice-Beispiele zeigen lassen</a> </div> </div> <div class="ctaimageimagebox"> <img decoding="async" src="https://www.rubikon.at/wp-content/uploads/2022/09/square.jpg" alt="Webdesign Graz und Google Ads Agentur" class="img-cta trans"> </div> </div> </div> </div> </div> <div id="projektslider-block_618922e193ebb4667d705f2f2208f1fa" class="content-row content-row-projektslider trans greybackground_ projektslider "> <div class="contentPart-center"> <div class="contentPart-inner"> <h2>Projekte, mit denen unsere Kunden erfolgreich sind</h2> <div class="projektsliderbox"> <div class="prodjektslider-item"> <a href="https://www.rubikon.at/referenzen/hereschwerke/"> <img loading="lazy" decoding="async" width="640" height="360" src="https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-640x360.jpg" class="attachment-640x360 size-640x360 wp-post-image" alt="" srcset="https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-640x360.jpg 640w, https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-300x169.jpg 300w, https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-800x450.jpg 800w, https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-380x214.jpg 380w, https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke-480x270.jpg 480w, https://www.rubikon.at/wp-content/uploads/2022/09/Hereschwerke.jpg 1110w" sizes="auto, (max-width: 640px) 100vw, 640px" /> <h3> Hereschwerke | Employer Branding Kampagne </h3> </a> </div> <div class="prodjektslider-item"> <a href="https://www.rubikon.at/referenzen/social-media-recruiting-kampagne-rubikon/"> <img loading="lazy" decoding="async" width="640" height="360" src="https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-640x360.jpg" class="attachment-640x360 size-640x360 wp-post-image" alt="Employer Branding" srcset="https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-640x360.jpg 640w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-300x169.jpg 300w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-1200x675.jpg 1200w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-800x450.jpg 800w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-380x214.jpg 380w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb-480x270.jpg 480w, https://www.rubikon.at/wp-content/uploads/2022/10/ZPA_Thumb.jpg 1920w" sizes="auto, (max-width: 640px) 100vw, 640px" /> <h3> Zellstoff Pöls | Digital Marketing | Social Media Recruiting </h3> </a> </div> <div class="prodjektslider-item"> <a href="https://www.rubikon.at/referenzen/kwb-design/"> <img loading="lazy" decoding="async" width="640" height="360" src="https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-640x360.gif" class="attachment-640x360 size-640x360 wp-post-image" alt="" srcset="https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-640x360.gif 640w, https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-300x169.gif 300w, https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-1200x675.gif 1200w, https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-800x450.gif 800w, https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-380x214.gif 380w, https://www.rubikon.at/wp-content/uploads/2022/11/KWB_Thumbnail-480x270.gif 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /> <h3> KWB | Branding | Markenentwicklung & Corporate Design </h3> </a> </div> <div class="prodjektslider-item"> <a href="https://www.rubikon.at/referenzen/starkraft/"> <img loading="lazy" decoding="async" width="640" height="360" src="https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-640x360.jpg" class="attachment-640x360 size-640x360 wp-post-image" alt="" srcset="https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-640x360.jpg 640w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-300x169.jpg 300w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-1200x675.jpg 1200w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-1920x1080.jpg 1920w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-800x450.jpg 800w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-380x214.jpg 380w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1-480x270.jpg 480w, https://www.rubikon.at/wp-content/uploads/2022/09/Starkraft_1.jpg 2000w" sizes="auto, (max-width: 640px) 100vw, 640px" /> <h3> Starkraft | Branding | Kampagnen </h3> </a> </div> </div> </div> </div> </div> <div id="services" class="content-row content-row-services trans services "> <div class="contentPart-center"> <div class="contentPart-inner"> <h2>Weitere Leistungen aus diesem Themenbereich</h2> <div class="leistungslinkbox"> <a href="https://www.rubikon.at/digital-marketing/digital-marketing-agentur/" class="leistungsLink animateAll" data-page-id="10054">Digitale Marketing Agentur</a> 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