IAB | Introduction to Retail Media

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class="uk-container-xlarge event__body" id="iab-event-modules"> <div>   <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s">   <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div>  <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>COURSE OVERVIEW</p> <p>Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.</p> <p>The Introduction to Retail Media curriculum was architected by a core working group of experts from industry organizations including IAB, The Trade Desk, Yahoo, Walgreens Advertising Group, The Mars Agency, The Coca-Cola Company, Pacvue, Criteo, Horizon Media, PubMatic, Vibenomics, and PromoteIQ.</p> <p>Access to the online course materials will be granted for one year.</p> <p>If you are interested in live, instructor led delivery of <strong>Introduction to Retail Media</strong> for your team, please <a href="https://www.iab.com/training-certification/#corporate"><span style="color: #ff0000">Contact Us</span></a>.</p> </span> </div> </div>  <div class="module-discussion-topics" id="module-discussion-topics"> <div class="discussion-topics uk-flex uk-flex-column"> <div class="module-subtitle">Discussion Topics</div> <ul class="uk-flex uk-flex-wrap"> <li class="primary-link-black-small"> <h5> Retail media and its role in a larger marketing strategy, and the benefits and challenges of retail media </h5> </li> <li class="primary-link-black-small"> <h5> Onsite, offsite, and in-store advertising tactics, and their impact on omnichannel sales and attribution </h5> </li> <li class="primary-link-black-small"> <h5> Effective retail media planning, buying, and negotiation strategies </h5> </li> <li class="primary-link-black-small"> <h5> Audience strategy and the creative process for retail media campaigns </h5> </li> <li class="primary-link-black-small"> <h5> Optimization, measurement, and the impact of closed-loop attribution on reporting in retail media </h5> </li> </ul> </div> </div>  <div class="module-whoshouldattend" id="module-whoshouldattend"> <div class="whoshouldattend uk-flex uk-flex-column"> <div class="module-subtitle uk-padding uk-padding-remove-left uk-padding-remove-bottom">Who Should Register</div> <ul class="uk-flex uk-flex-wrap"> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Intermediate-level media buyers and planners </li> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Retail Media sellers looking to have more informed conversations with buyers </li> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Brands marketers looking to capitalize on the power of retail media and retail media networks </li> </ul> </div> </div> </div> </div>   <div class="uk-container-xlarge uk-background-secondary uk-visible@s uk-margin-large-top"> <div class="module-related uk-background-secondary uk-padding-large"> <h2 class="module-subtitle">Related Content</h2> <div class="article-list"> <div 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