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<form method="get" id="searchform" action="https://www.technewschina.cn/"> <input type="text" class="bbd-search-field search-live" id="s" name="s" value="Search" onfocus="if (this.value == 'Search') {this.value = '';}" onblur="if (this.value == '') {this.value = 'Search';}" /> <button type="submit" class="bbd-search-btn"><span class="bdaia-io bdaia-io-ion-ios-search-strong"></span></button> </form> </div> </div> </div> </li> </ul> </div> </div> </div> <div class="bd-bg"></div> </nav> </div> <div class="cfix"></div> <div class="cfix"></div> </div> <div class="bd-content-wrap"> <div class="cfix"></div> <div class="bd-container bdaia-post-template entry-content-only"> <div class="bd-row"><div class="bd-main"> <div id="content" role="main"> <div class="bdaia-post-heading"> <div class="bdaia-post-featured-image"><figure><img width="845" height="475" src="https://www.technewschina.cn/wp-content/uploads/2022/10/食品包装设计-Sonoco实耐格.jpg" class="attachment-kolyoum-large size-kolyoum-large wp-post-image" alt="食品包装设计-Sonoco实耐格" /></figure></div> </div> <div itemscope itemtype="https://schema.org/BreadcrumbList" class="bdaia-crumb-container"><span itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="url" class="crumbs-home" href="https://www.technewschina.cn"><span itemprop="name">Home</span></a><meta itemprop="position" content="1" /></span> <span class="delimiter"><span class="bdaia-io bdaia-io-angle-double-right"></span></span> <span itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="url" href="https://www.technewschina.cn/category/design/"><span itemprop="name">设计</span></a><meta itemprop="position" content="2" /></span> <span class="delimiter"><span class="bdaia-io bdaia-io-angle-double-right"></span></span> <span class="current">食品包装设计</span></div> <article id="post-3244" class="hentry post-3244 post type-post status-publish format-standard has-post-thumbnail category-design category-food-and-packaging tag-1525 tag-1491 tag-1524"> <header class="bdaia-post-header"> <div class="top-meta-info"> <span class="meta-cat-info"> <a class="cat-1355" href="https://www.technewschina.cn/category/design/">设计</a> - <a class="cat-1305" href="https://www.technewschina.cn/category/food-and-packaging/">食品与包装</a> - </span> <span class="meta-date-info"> <span class="date meta-item"><span>十月 13, 2022</span></span> </span> </div> <div class="bdaia-post-title"> <h1 class="post-title entry-title">食品包装设计</h1> </div> <div class="article-meta-info"><div class="bd-alignleft"><span class="meta-author-avatar"><a href="https://www.technewschina.cn/author/amy/"><img alt='' src='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=140&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=280&d=mm&r=g 2x' class='avatar avatar-140 photo' height='140' width='140' /></a></span><span class="meta-author meta-item"><a href="https://www.technewschina.cn/author/amy/" class="author-name" title="TechNewsChina中国科技新闻网">TechNewsChina中国科技新闻网</a></span><span class="meta-author-email meta-item"><a href="mailto:amy.yan@matchexpo.com" target="_blank"><span class="bdaia-io bdaia-io-envelop" ></span><span class="screen-reader-text"></span></a></span><span class="date meta-item"><span class="bdaia-io bdaia-io-clock" ></span> <span>十月 13, 2022</span></span></div><div class="bd-alignright"><span class="meta-comment meta-item"><a href="https://www.technewschina.cn/food-packaging-design/#respond"><span class="fa fa-comments" ></span> 0</a></span><span class="views meta-item warm"><span class="bdaia-io bdaia-io-flame" ></span> <span>1,496</span></span><span class="reading-time meta-item"><span class="fa fa-bookmark" ></span> <span>7 second read </span></span></div><div class="cfix"></div></div> </header> <div class="bdaia-post-content"> <blockquote class="wp-block-quote is-style-default"><p><strong>品牌讲述公司故事，还有什么比包装更能强调品牌形象呢？</strong></p></blockquote> <div class="wp-block-image"><figure class="alignleft size-large is-resized"><img src="https://www.technewschina.cn/wp-content/uploads/2022/10/食品包装设计01-Sonoco实耐格.jpeg" alt="" class="wp-image-3247" width="225" height="300"/></figure></div> <p>第一印象非常重要，包装通常是您对消费者做的第一次产品介绍。因此，<a href="https://www.sonocochina.com/products-and-service">产品包装</a>是制造商不应忽视的一个因素。这就是为什么您的包装需要在视觉上强有力的展示您的质量、品牌和故事。</p> <p>您可能会惊讶地发现，十分之四的消费者尝试某款产品只是因为它在商店中引起了他们的注意。十分之七的消费者表示，包装设计会影响他们的购买决定，因为这是他们与产品本身的第一次互动。</p> <p>如今，普通购物者做出零售购买决定的时间窗口有限。</p> <p>只需要 7 秒就能给人留下难忘的第一印象。这就是为什么有效的包装设计可以帮助您的产品在零售货架上脱颖而出、增加销量和吸引客户的原因。</p> <h2>以下是包装设计重要的五个原因</h2> <h3><strong>品牌定位与客户忠诚度</strong></h3> <p>包装有助于传达品牌价值并为您的品牌创造独特的身份。如果您的品牌能够在消费者心目中占据一个独特的位置，这将进一步提高品牌忠诚度，他们会继续使用您的产品。例如：</p> <ul><li><strong>颜色：</strong>绿色与健康和成长相关，而红色则唤起消费者的热情和兴奋。</li></ul> <ul><li><strong>大胆的信息：</strong>朗朗上口的短语和标语对千禧一代的观众很有吸引力。</li></ul> <ul><li><strong>视觉友好：</strong>用创意色彩和讲故事的插图让您的包装变得有趣。</li></ul> <ul><li><strong>一致性：</strong>使用相似的产品设计有助于实现品牌一致性。保持连续性的同时也实现了强大的品牌系列。</li></ul> <p>最终，您的产品包装设计一定会在您确定的目标市场中脱颖而出。</p> <figure class="wp-block-image size-large"><img src="https://www.technewschina.cn/wp-content/uploads/2022/10/食品包装设计02-Sonoco实耐格.jpeg" alt="食品包装设计02-Sonoco实耐格" class="wp-image-3249"/></figure> <h2>迷人的包装设计将为您赢得货架上的一席之地</h2> <p>这不仅仅是为了吸引客户的眼球。有吸引力的产品包装设计将大大促进零售。 21 世纪许多领军品牌都曾将这一点视为当务之急。</p> <p>在这个时代，杂货连锁店不再满足于泛泛的货架摆设，因此您的产品包装设计需要出色才能吸引潜在客户并让您的产品在市场上脱颖而出。反之，糟糕的包装设计会让您的产品失去机会。这就是 <a href="https://www.sonocochina.com/">Sonoco</a> 的价值，帮助品牌通过有效的创造性包装设计获得优势，提升品牌形象。</p> <figure class="wp-block-image size-large"><img src="https://www.technewschina.cn/wp-content/uploads/2022/10/食品包装设计03-Sonoco实耐格.jpeg" alt="食品包装设计03-Sonoco实耐格" class="wp-image-3250"/></figure> <h2>提高您的产品感知价值</h2> <p>包装的视觉印象是确定产品感知价值的有效指标。普通消费者如何识别您的产品是否优质？</p> <p>具有独特设计、优质质量和注重细节的产品包装将反映其产品质量，并吸引潜在客户在未来重新购买。</p> <p>同时，简陋的包装会传达给消费者劣质商品的信号，甚至可能都不会多看一眼。</p> <figure class="wp-block-image size-large"><img src="https://www.technewschina.cn/wp-content/uploads/2022/10/食品包装设计04-Sonoco实耐格.jpeg" alt="" class="wp-image-3248"/></figure> <h2>包装作为一种营销工具</h2> <p>在推广您的产品时，有吸引力的包装并不是唯一要点。包装与您的营销活动保持一致并作为促销活动的延伸也很重要。</p> <p>例如，您可以通过仅供应特定时间的限量版产品来制造热点。这样做不仅会让该商品具有独特性，还会让客户中感受到时间紧迫，促使他们快速做出购买决定。</p> <p>出色的包装设计是您品牌的强大营销工具。它准确地传达给消费者你的产品和品牌为什么不同，并刺激旁观者的购买欲望。</p> <h2>包装的功能性</h2> <h4>您的包装还可以作为产品的功能工具：</h4> <ul><li><strong>尺寸：</strong>可以定制不同尺寸的包装，以满足消费者的需求。它可以设计为标准的“随身携带”款，也可以定义为豪华派对适用。</li></ul> <ul><li><strong>安全性：</strong>确保您的食品在生产企业和零售商之间的运输过程中的安全，也可以防止产品在货架上的损坏。因此，产品包装必须坚固可靠。由回收纤维制成的纸罐具有内爆和抗压性。</li></ul> <ul><li><strong>方便存储：</strong>可堆叠包装还有助于保持存储整洁，使您的产品保持安全、新鲜和易于销售。良好的包装设计让包装、运输和存储都很方便。它不会让储存空间杂乱不堪，也避免占用太多地方。</li></ul> <ul><li><strong>保鲜：</strong>纸质容器易于打开和盖上，尤其是那些需要多次使用的密封容器。消费者不再需要担心不能重新包装他们的零食和剩菜，而且他们可以随时享受最佳新鲜度的产品。</li></ul> <h3><strong>关于</strong><strong>Sonoco</strong><strong></strong></h3> <p>Sonoco (NYSE: SON) 成立于 1899 年，是一家提供消费品、工业、医疗保健和保护性包装的全球供应商。公司年净销售额约为 52 亿，拥有 19,000 名员工，在 32 个国家拥有约 300 个业务部门，为约 85 个国家的世界知名品牌提供服务。Sonoco 致力于为我们的客户、员工和社区创造可持续的产品、服务和计划，以支持我们“好包装。好生活”的企业宗旨。</p> <p>公司被评为 2021 年《财富》全球最受尊敬的公司之一，并连续第三年入选《巴伦周刊》最具可持续性的 100 家公司。欲了解更多信息，请访问 <a href="http://www.sonoco.com">www.sonoco.com</a></p> <p></p> </div> <script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2022-10-13T14:21:03+08:00","datePublished":"2022-10-13T14:21:03+08:00","dateModified":"2022-10-13T14:24:44+08:00","headline":"\u98df\u54c1\u5305\u88c5\u8bbe\u8ba1","name":"\u98df\u54c1\u5305\u88c5\u8bbe\u8ba1","keywords":"\u4ea7\u54c1\u5305\u88c5,\u5305\u88c5\u8bbe\u8ba1,\u98df\u54c1\u5305\u88c5\u8bbe\u8ba1","url":"https:\/\/www.technewschina.cn\/food-packaging-design\/","description":"\u54c1\u724c\u8bb2\u8ff0\u516c\u53f8\u6545\u4e8b\uff0c\u8fd8\u6709\u4ec0\u4e48\u6bd4\u5305\u88c5\u66f4\u80fd\u5f3a\u8c03\u54c1\u724c\u5f62\u8c61\u5462\uff1f 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\u6d88\u8d39\u8005\u4e0d\u518d\u9700\u8981\u62c5\u5fc3\u4e0d\u80fd\u91cd\u65b0\u5305\u88c5\u4ed6\u4eec\u7684\u96f6\u98df\u548c\u5269\u83dc\uff0c\u800c\u4e14\u4ed6\u4eec\u53ef\u4ee5\u968f\u65f6\u4eab\u53d7\u6700\u4f73\u65b0\u9c9c\u5ea6\u7684\u4ea7\u54c1\u3002\n\n\n\n\u5173\u4e8eSonoco\n\n\n\nSonoco (NYSE: SON) \u6210\u7acb\u4e8e 1899 \u5e74\uff0c\u662f\u4e00\u5bb6\u63d0\u4f9b\u6d88\u8d39\u54c1\u3001\u5de5\u4e1a\u3001\u533b\u7597\u4fdd\u5065\u548c\u4fdd\u62a4\u6027\u5305\u88c5\u7684\u5168\u7403\u4f9b\u5e94\u5546\u3002\u516c\u53f8\u5e74\u51c0\u9500\u552e\u989d\u7ea6\u4e3a 52 \u4ebf\uff0c\u62e5\u6709 19,000 \u540d\u5458\u5de5\uff0c\u5728 32 \u4e2a\u56fd\u5bb6\u62e5\u6709\u7ea6 300 \u4e2a\u4e1a\u52a1\u90e8\u95e8\uff0c\u4e3a\u7ea6 85 \u4e2a\u56fd\u5bb6\u7684\u4e16\u754c\u77e5\u540d\u54c1\u724c\u63d0\u4f9b\u670d\u52a1\u3002Sonoco \u81f4\u529b\u4e8e\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u3001\u5458\u5de5\u548c\u793e\u533a\u521b\u9020\u53ef\u6301\u7eed\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u8ba1\u5212\uff0c\u4ee5\u652f\u6301\u6211\u4eec\u201c\u597d\u5305\u88c5\u3002\u597d\u751f\u6d3b\u201d\u7684\u4f01\u4e1a\u5b97\u65e8\u3002\n\n\n\n\u516c\u53f8\u88ab\u8bc4\u4e3a 2021 \u5e74\u300a\u8d22\u5bcc\u300b\u5168\u7403\u6700\u53d7\u5c0a\u656c\u7684\u516c\u53f8\u4e4b\u4e00\uff0c\u5e76\u8fde\u7eed\u7b2c\u4e09\u5e74\u5165\u9009\u300a\u5df4\u4f26\u5468\u520a\u300b\u6700\u5177\u53ef\u6301\u7eed\u6027\u7684 100 \u5bb6\u516c\u53f8\u3002 \u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee www.sonoco.com\n\n\n\n\n","image":{"@type":"ImageObject","url":"https:\/\/www.technewschina.cn\/wp-content\/uploads\/2022\/10\/\u98df\u54c1\u5305\u88c5\u8bbe\u8ba1-Sonoco\u5b9e\u8010\u683c.jpg","width":845,"height":475}}</script> <div class="cfix"></div><footer><div class="article-bottom-links article-tag-cloud"><span 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