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This gets a bit technical, so we’ve explained it in more detail ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/requests/new?ticket_form_id=360000016663&selectedAnswers=5749439348080640,5763539457277952"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Set advertising preferences.","nodeType":"text"},{"data":{},"marks":[],"value":" We try to show you ads that we think will be relevant to your interests, but if you’d like to have a less personalized experience, you can change your advertising settings in the Snapchat app. Learn more ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tracking.","nodeType":"text"},{"data":{},"marks":[],"value":" If you use an iPhone with iOS 14.5 or above, some specific requirements apply, which we’ve specified ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy#controlling-ads"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:2EmtsqVPYU4N8kprvfxRjx":{"__typename":"Block","sys":{"__ref":"Sys:2EmtsqVPYU4N8kprvfxRjx"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6Qvd9EeHWMzCEetqHaRnIr"}]},"anchorId":"control-over-your-information","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Sys","id":"6QYlcqIBtLmhGnMybHg7vN"},"Sys:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Sys","id":"6cJaWi02zmxRr1kIsQsUb2"},"Content:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Content","sys":{"__ref":"Sys:6cJaWi02zmxRr1kIsQsUb2"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Information We Collect","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section provides you with details on what information we collect. We’ve organized this in a few categories: information you provide to us, information we generate based on your use of our Services, and information we receive from others. Sometimes, we may also collect additional information, with your permission.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, such as Snapchat, we collect information you provide to us, generate information when you use our Services, and in some cases receive data from others. Let’s break these down in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information You Provide","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many of our Services require you to set up an account. To do this, we ask you to provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"account details","nodeType":"text"},{"data":{},"marks":[],"value":" (information about you, like your name, username, email address, birthday, and phone number). When you set up your profile, you’ll also provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"profile details","nodeType":"text"},{"data":{},"marks":[],"value":" (like your Bitmoji and profile picture). If you use our commerce products to buy something, like those latest sneakers, we may ask you for ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"payment and related information","nodeType":"text"},{"data":{},"marks":[],"value":" (like your physical address, so we can ship the product to you, payment information, so we can process the payment, and transaction history).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, you’ll also provide us with the information you send through or save within our Services. We consider some of this information to be ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" (like Snaps and Chats with friends, My Story set to Friends, Private Stories, voice and video calls, and content that is saved in My Eyes Only). On the other end of the spectrum, some of the information you send through or save within our Services may be ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"public content","nodeType":"text"},{"data":{},"marks":[],"value":" that is accessible to everyone (such as Public Story content, including My Story set to Everyone, Shared Stories, and Community Stories, Spotlight or Snap Map submissions, and Public Profile information). Keep in mind that Snapchatters who view your Snaps, Chats, and any other content, can always screenshot that content, save it, or copy it outside the Snapchat app. So please don’t send messages or share content that you wouldn’t want someone to save or share.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lastly, when you ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact Support","nodeType":"text"},{"data":{},"marks":[],"value":" (content and communications shared with Support) or our Safety team, or communicate with us in any other way, including through our ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"research efforts","nodeType":"text"},{"data":{},"marks":[],"value":" (like responses to surveys, consumer panels, or other research questions) we’ll collect whatever information you provide or that we need to resolve your question.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information We Generate When You Use Our Services","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, we collect information about which of those Services you’ve used and how you’ve used them. This helps us better understand the way our community uses our Services so that we can make improvements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"usage information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about how you interact with our Services — for example, which Lenses you view and apply, Stories you watch, and how often you communicate with other Snapchatters) and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"content information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about content you create or provide, your engagement with the camera and creative tools, your interactions with My AI, and metadata — for example, information about the content itself like the date and time it was posted and who viewed it). ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Content information","nodeType":"text"},{"data":{},"marks":[],"value":" includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This also includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as your hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (IP address), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and similar technologies","nodeType":"text"},{"data":{},"marks":[],"value":", depending on your settings, (cookies, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"web beacons","nodeType":"text"},{"data":{},"marks":[],"value":" (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"log information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’ve explicitly granted device-level permissions, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" may also include information about your ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device phonebook","nodeType":"text"},{"data":{},"marks":[],"value":" (contacts and related information), images and other information from your device’s ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"camera, photos, and microphone","nodeType":"text"},{"data":{},"marks":[],"value":" (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (precise location through methods like GPS signals).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data We Receive From Others","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The last category of data we collect is information about you that we may receive from others, such as other users, our ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7047492876308"},"content":[{"data":{},"marks":[],"value":"affiliates","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and third parties. This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"linked third-party service data","nodeType":"text"},{"data":{},"marks":[],"value":" (information we get when you link your Snapchat account to another service), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data from advertisers","nodeType":"text"},{"data":{},"marks":[],"value":" (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact info from other Snapchatters or third parties","nodeType":"text"},{"data":{},"marks":[],"value":" (if another Snapchatter uploads their contact list which includes your information, we may combine that with other information we have about you to better understand who you may want to communicate with. Or, if you provide us with your contact information, we may use that to determine if we can communicate with you in other ways, like SMS, email, or other messaging services), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data relating to potential violations of our Terms","nodeType":"text"},{"data":{},"marks":[],"value":" (we may receive information from third parties, including website publishers, social network providers, law enforcement, and others, about potential violators of our Terms of Service and Community Guidelines).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Other Information, With Your Permission","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Additionally, there may be instances when you interact with our Services that we will ask your permission to collect additional information. For example, before accessing your device’s camera roll or Contact Book.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Block","sys":{"__ref":"Sys:6QYlcqIBtLmhGnMybHg7vN"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6cJaWi02zmxRr1kIsQsUb2"}]},"anchorId":"information-we-collect","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:jzjT6OYdWaBmhYzG9zXF8":{"__typename":"Sys","id":"jzjT6OYdWaBmhYzG9zXF8"},"Sys:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Sys","id":"5CRZyjPPoNffEavlFLmEPK"},"Content:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Content","sys":{"__ref":"Sys:5CRZyjPPoNffEavlFLmEPK"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How We Use Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section explains how we use the information we collect. Among other things, we use the information we collect to provide you with personalized products and Services that we work hard to build and improve. Below, we walk through each purpose for which we use information in detail. If you’d like to see a mapping of the data we collect with the purposes for which we collect it, we have a table ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/22535044112532?utm_source=web&utm_medium=snap&utm_campaign=priv_prod"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keep Things Up & Running (i.e., operate, deliver, and maintain our Services)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use the information we collect in order to operate, deliver, and maintain our Services. For example, by delivering a Snap you want to send to a friend or, if you share your location on Snap Map, to show you suggestions like places you might like in your neighborhood, content others have posted to the Map, or your friends if they’re sharing their location with you. We also use some of your information to help keep our products up to date, for example to make sure that our Services work with the latest operating systems and devices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalize Your Experience & Give Context","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We offer personalized Services to Snapchatters. One of the ways we do this is by showing you content that is relevant to you or we think you may enjoy based on the information you share with us. To do so, we use information about you across different areas of the Services in order to add context to your Snapchat experience. For example, we automatically tag content with labels based on the content, your location, or the time of day. So if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Personalization can also help with suggesting friends or recommending a new friend to send a Snap to based on who you Snap with the most. We may show recommended places on the Snap Map, generate stickers, or even generate Snaps and other content using AI to share with friends, infer your interests based on your content or activity, or customize the content we show you, including ads. For example, if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map when you visit a new city or show you content about coffee that you may find interesting or relevant. Or, if you interact with a lot of music venues we may use that to show you ads for upcoming shows in town. Personalization also includes tailoring your experience based on what your friends are doing, including showing you content your friends create, like, or enjoy on Spotlight or Place recommendations that are popular with your friends.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our goal is to continuously provide you with more relevant and interesting content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, if you watch a lot of sports content, but skip content with hair and makeup tips, our recommendation algorithms will prioritize sports, but not those makeup tips. You can learn more about how we understand Snapchatter preferences and rank and moderate content ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/17338132910484"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We believe it is critical to also balance the benefits of personalization with our Snapchatters’ expectations of privacy. For example, we may automatically tag the Snaps you save to Memories based on the content within it (e.g., the Snap contained a dog), and then use that tag to personalize your experience, make recommendations, or show you ads (such as showing you Spotlight Snaps containing dogs). We do not use the ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" you send to your friends to personalize your experience, make recommendations, or show you ads.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Provide Relevant Ads","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another way we provide a personalized Service is through the ads we show. We use your interests and preferences from the information we’ve collected to personalize, target, and measure ads. We think ads are best when they’re relevant. That’s why we try to select the right ads and show them to you at the right time. For example, if you’ve interacted with ads for video games, we will infer that you like video games, and show you similar ads, but those won’t be the only ads you see. Similar to our content strategy, we try to ensure you receive a variety of ads. We also use your information to avoid showing you ads you probably won’t be interested in. For example, if a ticketing site tells us you’ve previously bought tickets for a movie — we can stop showing you ads for it. You can learn about the different types of advertising and your choices about which ads you receive ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796?lang=en-US"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can learn more about how we collect, use, and share your information for advertising purposes ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A note about ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and other technologies","nodeType":"text"},{"data":{},"marks":[],"value":": we may use these technologies to collect information when you interact with Services we offer through one of our partners. For example, we may use information collected on an advertiser’s website to show you more relevant ads. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our ","nodeType":"text"},{"data":{"uri":"https://www.snap.com/cookie-policy/"},"content":[{"data":{},"marks":[],"value":"Cookie Policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Develop & Improve Features, Algorithms & Machine Learning Models","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"generative AI features","nodeType":"text"},{"data":{},"marks":[],"value":" (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Analytics","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services. This helps inspire us to improve Snapchat on a larger scale. We perform analytics in order to identify, monitor, and analyze trends and usage. Based on this information, we will, among other things, create information about our users to help us understand demand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Research","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" or hardware, such as Spectacles). 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xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-up sdsm-icon css-dwfcyo"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 7.05849L11.8176 10.8271L12.7604 9.88428L8.04903 5.17287L3.33763 9.88428L4.28044 10.8271L8.04903 7.05849Z"></path></svg></span></button><ul role="menu" aria-label="Privacy" style="display:block"><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/privacy-center?lang=en-US">Privacy Center</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/privacy-principles?lang=en-US">Privacy Principles</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/privacy-by-product?lang=en-US">Privacy by Product</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/privacy-policy?lang=en-US">Privacy Policy</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/teens?lang=en-US">Teens on Snapchat</a></li><li class="css-xxm7yp"><a target="_self" role="menuitem" aria-current="page" href="/privacy/ads-privacy?lang=en-US">Snap and Ads</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/privacy-through-security?lang=en-US">Privacy Through Security</a></li></ul></li></ul></nav></section><div data-testid="page" class="mwp-page css-yidg79" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><div data-test-id="sdsm-page" class="sdsm-page css-1kb4d0b"><article id="introduction" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/7BKHEn6zV6xkdE0fRkZ5Bx/d8a7247efb1e15b5c63809fba42a60d5/06_Provide-Relevant-Ads.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/7BKHEn6zV6xkdE0fRkZ5Bx/d8a7247efb1e15b5c63809fba42a60d5/06_Provide-Relevant-Ads.png?q=40&h=400"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Snapchat Ads Transparency</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The purpose of this page is to provide transparency about how we collect, use, and share your data with respect to ads. We also cover the Snapchat settings you can use to control how your data is used for advertising. You can find more information about our privacy practices regarding your data in our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/privacy-center?lang=en-US">Privacy Center</a>.</p></div></div></div></div></section></section></div></article><article id="we-want-to-show-you" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/2c7skIrlymmZ0ynbOuCZyy/f79ee38419fc18b1592866ab126ff47b/advertise-advanced-ads-icon.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/2c7skIrlymmZ0ynbOuCZyy/f79ee38419fc18b1592866ab126ff47b/advertise-advanced-ads-icon.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Why We Show Personalized Ads</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Like most online information services, Snapchat is primarily supported by advertising. Advertisers pay a lot more to show ads to people who are more likely to be interested in them. It is not possible for us to keep Snapchat a fun, safe, and innovative online space, without charge, unless we show personalized ads.</p><p class="css-1go7wjq sdsm-p">Most people also prefer ads that are more relevant, fun, and interesting — and find irrelevant ads annoying. If you’re on your way to becoming the next top chef, ads about cookware and recipes may enhance your time on Snapchat; ads about trampolines, maybe not so much (unless you also like jumping!).</p><p class="css-1go7wjq sdsm-p">Your trust in Snap is very important to us. This is as true for advertising as it is for any other part of your experience on Snapchat. We believe personalized advertising can be a win for everyone, provided it is balanced correctly. To achieve this:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">We explain below how ads work on Snapchat, what information we collect and use to show you ads, and the settings we provide to control which ads you see.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">We have rigorous privacy and safety by design processes. These ensure our approach to personalized advertising on Snapchat stays balanced.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">We don’t share everything about you with advertisers. We only allow advertisers to specify what type of user should see their ads and measure whether their ads are successful.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">We also hold our advertisers to certain standards. We expect them to be honest about their products, services, and content, to be kind to our diverse community, and to not compromise your privacy.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">We reject ads that do not meet our <a href="https://snap.com/ad-policies?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener">Advertising Policies</a>, including where an ad is misleading, or fails to meet our community guidelines. If you spot a misleading ad, you can report it in-app using the learn more icon on the ad.</p></div></div></div></div></section></section></div></article><article id="information-snap-collects" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/5F9bXGEmwHXo5iZvYNhTGi/0ce7a21a10401484e0b76a20da38c703/03_How-we-gather-information.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/5F9bXGEmwHXo5iZvYNhTGi/0ce7a21a10401484e0b76a20da38c703/03_How-we-gather-information.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">The Information Snap Collects and Receives About You To Provide You Ads</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">To make our ads relevant, we use information we learn about you and that our advertisers and partners provide to us to try and show you the right ads at the right time. This means that the ads you see are often driven by what we think your interests are, your activity on our platform, and information that our partners and advertisers provide to us about you.</p><p class="css-1go7wjq sdsm-p">Each type of information we collect or receive has an impact on our ads system and some types are more heavily weighted than others. Note that as every ad has its own targeting and optimization settings made by the advertiser, the weightings (as outlined below) may vary as a result of those settings.</p><p class="css-1go7wjq sdsm-p">The main types of information we collect, including examples of how they are used, and their general relative weight in our ads systems (which is provided in parentheses), are:</p><p class="css-1go7wjq sdsm-p"><b>Information we receive directly from you</b></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Account registration info.</i> When you sign up for Snapchat, we collect certain information about you.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><b>Age.</b> (Higher weight) You provide us with your birthday, which we use to determine your age (and depending on your settings, this also leads to other fun experiences, like allowing your friends to wish you happy birthday!). As described further below, we also attempt to infer your age, which, among other things, serves as an additional way to increase the likelihood ads reach the correct and appropriate audience.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><b>Country/Language.</b> (Higher weight) We collect your country of residence and the language you prefer for a number of reasons, including to allow Snapchat to provide you localized content and Services, to provide you with ads that are relevant to your locale and language, and to ensure ads we show you comply with local laws and regulations. We may also use your location (as described below) for these purposes.</p></div></li></ul></div></li></ul><p class="css-1go7wjq sdsm-p"><b></b></p><p class="css-1go7wjq sdsm-p"><b>Your activity on Snapchat</b></p><p class="css-1go7wjq sdsm-p">When you view or engage with the Camera, Stories, the Snap Map, Spotlight Snaps, Lenses, My AI (see below for more details on My AI and ads), and other content and features on Snapchat, we learn (and sometimes guess) what you might be interested in. For example, if you watch or create a lot of Spotlight Snaps about basketball, we may show you an advertisement for professional basketball tickets.</p><p class="css-1go7wjq sdsm-p">We also make other inferences about you based on your activity on Snapchat, which may be informed by the information we collect from other sources, as described below. Inferences include:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Age</i>.<i> </i>(Higher weight) For example, while you enter your birthday when you sign up, we also infer your age based on your activity on Snapchat — this inference helps us keep our younger Snapchatters safe and enhances the accuracy of our age data. Advertisers might want to market certain products to certain age groups that may be more receptive to a particular ad or avoid groups for which an ad is not relevant or appropriate. For example, if you are under 21 in the U.S. we won’t show you ads for alcohol.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Gender cohort.</i> (Higher weight) We also infer your gender cohort based on a number of signals, including your Bitmoji, username and display name, friend demographics, and your activity on Snapchat. Similar to determining your interests, your inferred gender cohort assists our advertisers in showing you ads that may be relevant to you. For example, an advertiser may want to show ads to Snapchatters with a particular gender expression and we use inferred gender cohort to assist in showing ads to users who most closely relate to that cohort.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Interests.</i> (Higher weight) We are always trying to make our ads as relevant to you as possible, so we try to make inferences about your interests. For example, if you follow race car drivers and like watching or creating Stories about new cars or racing or click on Snapchat ads for auto racing gear, then we might guess that you’re an “Automotive Enthusiast.” Some of these guesses we call “Lifestyle Categories,” and you can <a href="https://help.snapchat.com/hc/articles/7012345515796?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>review</u></a> the Lifestyle Categories that we’ve guessed about you in Snapchat, and you can <a href="https://help.snapchat.com/hc/articles/7012345515796?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>change or clear</u></a> those Lifestyle Categories at any time. We also make other inferences about your interests that assist us in showing you content that you may be interested in — for example we have “Snapchat Content Categories,” which categorize the content on Snap that you interact with. You can review these Content Categories by downloading your data as described <a href="https://help.snapchat.com/hc/earticles/7012305371156-How-do-I-download-my-data-from-Snapchat-?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>here</u></a>. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Your friends.</i> (Lower weight) Many friends have similar interests. So, we may use information about your friends’ interactions with ads or content to determine whether to show those ads to you. For example, if your friends clicked on an ad for a new pair of shoes, we may use that to prioritize showing the same ad to you.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">If you are located in the EU, UK, Norway or Switzerland and have a teen account (ages 13-17) we do not use inferences about your gender cohort, interests or friends’ interests to personalize the ads you see.</p><p class="css-1go7wjq sdsm-p">We also use information about what ads you interacted with previously to determine what ads to show you (or not show you) next. It’s no secret that no one likes seeing the same advertisement over and over again!</p><p class="css-1go7wjq sdsm-p"><b>Information we receive from our advertisers and partners</b></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Your activity on the websites and platforms of our advertisers and partners.</i> (Higher weight) Our advertisers and partners provide us data from their own apps, websites, and platforms, which we use to help inform the ads we show. For example, if you search for a movie on a website that shares data with Snap, you may see ads for similar movies.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">We obtain this information in a few different ways, including through the Snap Pixel and Snap’s Conversion API. In both instances, a small bit of code is embedded in third-party platforms (think websites and apps) that collects information about limited activities on those platforms. We also use this information to provide advertisers reports about the effectiveness of their ads.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">If you are located in the EU, UK, Norway or Switzerland and have a teen account (ages 13-17), we do not use information collected by Snap from your activity on the websites and platforms of our advertisers and partners (i.e., “Activity-Based Ads”) to determine which ads to show you. Similarly, we may also limit the use of this information to certain age ranges in other jurisdictions to comply with local laws.</p></div></li></ul></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Audiences.</i> (Higher weight) Our advertisers may also upload to Snap a list of their customers, so they can target ads to those customers (or individuals like their customers on Snapchat). Typically, this matching is based on a hashed version of your phone number or email. For example, let’s say you’re an avid consumer of comic books. If a new comic book is coming out, the publisher may share their fan list to Snap to help make sure that you’ll see an ad about their latest release.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">If you are located in the EU, UK, Norway or Switzerland and have a teen account (ages 13-17), we do not include you in custom audiences.</p></div></li></ul></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Other data we receive from our advertisers and partners.</i> We may also use other data we receive about you from our advertisers and partners to inform which ads we show, as described in our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/privacy-policy?lang=en-US"><u>Privacy Policy</u></a>.</p></div></li></ul><p class="css-1go7wjq sdsm-p"><b></b></p><p class="css-1go7wjq sdsm-p"><b>Information we collect about your context, device and location</b></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Device information.</i> (Lower weight) When you use our products and Services, we collect information about your device, which helps us understand the operating system, screen size, language selection, apps installed, and other attributes. This in turn allows us to show you ads that are compatible with your device, in the language you prefer, targeted to specific operating systems, and aligned with your interests. For example, if you are using an iPhone, we may show you an ad for an app that is only available on iOS. Similarly, you won’t see ads in Mandarin if your device’s language is set to Farsi.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Location information.</i> (Lower weight) We think it’s important to show you ads that are relevant to your location. For example, if you are in Germany, it wouldn’t be fun or make sense for an advertiser to show you ads for movies that are only playing in the United States. We determine your approximate location based on a few pieces of data you provide us when you access our products and Services, including your IP address, and, if you grant us permission to collect it, your precise location based on GPS. We may also use places that you are near or frequent to show you ads that are relevant to you. For example, if you are near a coffee shop, an advertiser may want to show you ads for their coffee.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">If you are in California, you may <a href="https://help.snapchat.com/hc/articles/11399265637012-Your-Privacy-Choices-on-Snapchat?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>request</u></a> that Snap limit the use of your personal information, including the use of your precise location history to show you ads.</p></div></li></ul></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Keep in mind that Snap may use data from multiple sources described above to show you ads. For example, an advertiser may want to show ads to a certain population of Snapchat users, like 35-44 year olds interested in gardening. In that case, we might use your age and your activity on Snapchat or on other platforms to show ads to you if you fit in that audience.</p></div></div></div></div></section></section></div></article><article id="controlling-ads" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/2ZF5bA8O2YDkHG45vv4vEI/6f223bf8fdef44ddab47760b3004ed4c/05_Youre-in-Control.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="Notebook with heart shaped image" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/2ZF5bA8O2YDkHG45vv4vEI/6f223bf8fdef44ddab47760b3004ed4c/05_Youre-in-Control.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Controlling the Ads You See</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We believe you should have meaningful control over the ads you see. To change the ads you see, please use the settings described <a href="https://help.snapchat.com/hc/articles/7012345515796?utm_campaign=priv_prod&utm_medium=snap&utm_source=web&lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>here</u></a> to:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Opt-out of Activity-Based Ads.</i> If you do not want Snap to show you ads based on your activity on the websites and platforms of our advertisers and partners, you can opt-out.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Opt-out of Audience-Based Ads.</i> Use this opt-out if you do not want Snap to target you with ads based on audience lists we receive from advertisers and other partners.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Opt-out of third party ad networks.</i> Use this opt-out if you do not want third-party ad networks to serve you ads.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Opt-out of tracking (iOS users only).</i> If you set the privacy controls on your device running iOS 14.5 or later to not allow Snapchat to track you, we will not link your activity on third-party apps and websites collected while using that device with user or device data from Snapchat for targeted advertising or advertising measurement purposes, except on your device. However, we may link this information for advertising purposes in ways that we do not specifically identify you and your activity.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Change the ad topics you see.</i> This setting allows you to decide whether you want to see certain types of ads about sensitive topics, like political, alcohol, or gambling ads. Some of these ads are turned off by default for users under a specific age regardless of how this setting is set.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><i>Make changes to Lifestyle Categories.</i> This setting allows you to change the lifestyle category inferences Snap has made about you based on your interests and activity on Snapchat. This setting also will be overridden by age gating restrictions on certain types of ads and related categories.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">If you are in the European Economic Area, the UK or in Switzerland, in addition to the controls above, you can also opt out of personalized content including advertising. You can do this by accessing the “Personalization Controls” section of the Settings page.</p></div></div></div></div></section></section></div></article><article id="information-we-provide-to-partners" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/2Br3YnJtZBFjhN4qHUI8a6/304ab11c0316ea05fad0cd7d959428be/App_Conversions.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/2Br3YnJtZBFjhN4qHUI8a6/304ab11c0316ea05fad0cd7d959428be/App_Conversions.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Information We Provide to Advertisers and Measurement Partners</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We confirm to advertisers which of their ads you have viewed and clicked. Sometimes this occurs via third party measurement partners. They can then check whether your view or click of a Snap ad led you to buy or use the advertiser’s products and services (for example, purchasing a new watch, subscribing to a video streaming platform or downloading an application). We have written agreements with advertisers (and measurement partners) that restrict their use of this ad data to measuring the effectiveness of their ad campaigns. We do not share information with advertisers that directly identifies you, like a name, phone number or email address.</p></div></div></div></div></section></section></div></article><article id="ads-in-my-ai" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/421MpypRRIt9aHJWzF8fTE/79e899f235817133c5f8861a5264afdf/Conversation.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/421MpypRRIt9aHJWzF8fTE/79e899f235817133c5f8861a5264afdf/Conversation.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Ads in My AI</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads that are displayed in My AI work a bit differently from other ads on Snapchat: they are determined by the context of your My AI conversation and whether, for example, you are looking for recommendations for products or services. We call these “contextual ads.” Another difference from other ads on Snapchat: My AI ads are provided by Snap’s advertising partners, rather than by Snap. Our advertising partners receive your queries (if we determine there’s commercial intent) and additional context, including your age range (i.e., whether you are under 18 or not), country/language, operating system type (i.e., iOS/Android), and IP address to help provide appropriate and relevant ads for you. For example, if you ask My AI “who makes the best electric guitar?” you might see a “sponsored” ad section for a guitar maker. All of this may sound familiar, as My AI ads work a lot like search ads on other platforms.</p></div></div></div></div></section></section></div></article><article id="sponsored-snaps" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-10creib"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/7MeiaeIAEUqEwHquecYJLS/a288c55510fcecd4a4fa67e1228268af/privacy-by-product_snaps-and-chats.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/7MeiaeIAEUqEwHquecYJLS/a288c55510fcecd4a4fa67e1228268af/privacy-by-product_snaps-and-chats.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Sponsored Snaps</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads may appear in your Chat feed. These “Sponsored Snaps” will be labeled as an Ad and are another format for advertising on Snapchat. Although Sponsored Snaps are displayed in your Chat feed they <b>do not </b>rely on your private communications between friends — we do not use the contents of private communications you send to your friends to personalize your experience, make recommendations, or show you ads. The targeting of Sponsored Snaps follows the same logic as other personalized ads on Snapchat, as described on this page. </p></div></div></div></div></section></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><aside class="css-1eb7t5t" data-testid="mwp-page-bottom-sticky-portal"></aside></div><div 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