Accelerating the Transition to a Circular Economy

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class="initiative-page--heading">Circular economy</h1> </div> <div class="initiative-page-carousel sus-gutter-horizontal"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-12-md glue-page-sm-full-bleed"> <div class="image-wrapper"> <div class="image-wrapper"> <picture> <source media="((min-width: 600px) and (max-width: 1023px))" srcset="https://www.gstatic.com/marketing-cms/assets/images/a0/4b/72ea33364b21ae0a5c688b0fcd57/circular-economy-header.webp=w750"> <source media="(min-width: 1024px)" srcset="https://www.gstatic.com/marketing-cms/assets/images/a0/4b/72ea33364b21ae0a5c688b0fcd57/circular-economy-header.webp=w1000"> <img class="image-wrapper--image" src="https://www.gstatic.com/marketing-cms/assets/images/a0/4b/72ea33364b21ae0a5c688b0fcd57/circular-economy-header.webp=w450" alt="A worker builds and inspects a Nest thermostat."> </picture> </div> <p class="initiative-page-caption">A look at how we’re building more sustainable hardware</p> <a class="sus-link" href="https://blog.google/products/devices-services/a-look-at-how-were-building-more-sustainable-hardware/" title="Learn more" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/google-plastic-pollution-reduction/" data-ga-section-name="circular-economy" data-ga-content-type="cta"> Learn more </a> </div> </div> </div> </div> <section class="section-gradient"> <div class="subsection-header-content"> <div class="scroll-header"> <div class="subsection"> <div class="subsection-content"> <h2 class="subsection-content-heading"> How we’re accelerating the transition to a circular economy </h2> <div class="subsection-content-para glue-spacer-3-top"> <p>Google is working to <a href="https://blog.google/outreach-initiatives/sustainability/circular-google-sustainable-world/" rel="noopener noreferrer" target="_blank">accelerate the transition to a circular economy</a> in which business creates environmental, economic, and community value through the maximum reuse of finite resources. Our approach to circularity is anchored around three core principles:</p> <p>1. Design-out waste and pollution. This means designing for circularity from the start, enabling existing products to become future resources.</p> <p>2. Keep products and materials in use. This means extending the effective life of products or materials as long as is safely possible, to make the most of all the resources that went into their creation.</p> <p>3. Promote safe and healthy materials. This means designing products with materials that are safe for both people and the planet, recognizing that these materials will be used and reused long into the future.</p> <p>Our impact on the circular economy cuts across all of our core business operations. It includes the data centers we build and operate to power our products, the workplaces where Googlers come together to create the next breakthrough technology, and the consumer hardware devices that people use every day. Our impact also spans the entire value chain, including safer chemistry, manufacturing waste, and electronic waste recycling.</p> </div> </div> </div> <h2 class="glue-headline glue-headline--headline-3 scroll-header-text"> Our key efforts </h2> </div> </div> <div class="js-section vertical-gap sust-vertical-gap-bottom"> <div class="section-with-intro" data-sub-section-size="small"> <div class="section-side-bar"> <div class="scroll-header sus-gutter-left"> <h2 class="glue-headline glue-headline--headline-3 scroll-heading"> Our key efforts </h2> </div> <div class="section-links"> <button class="section-link active" data-link="reducing-data-center-waste" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="reducing-data-center-waste"> Reducing data center waste </button> <button class="section-link" data-link="building-and-operating-circular-workplaces-and-stores" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="building-and-operating-circular-workplaces-and-stores"> Building and operating circular workplaces and stores </button> <button class="section-link" data-link="designing-more-sustainable-consumer-hardware-products" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="designing-more-sustainable-consumer-hardware-products"> Designing more sustainable consumer hardware products </button> <button class="section-link" data-link="working-with-suppliers" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="working-with-suppliers"> Working with suppliers </button> <button class="section-link" data-link="enabling-others" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="enabling-others"> Enabling others </button> </div> </div> <div class="section-content"> <div class="glue-jumplinks"> <button class="glue-jumplinks__button glue-jumplinks__button--prev" title="Previous Arrow" aria-label="Previous Arrow"></button> <ul class="glue-jumplinks__list" data-glue-jumplink-label="Jump to section within page"> <li class="glue-jumplinks__list-item"> <a class="glue-jumplinks__link" href="#reducing-data-center-waste" aria-label="Reducing data center waste"> Reducing data center waste </a> </li> <li class="glue-jumplinks__list-item"> <a class="glue-jumplinks__link" href="#building-and-operating-circular-workplaces-and-stores" aria-label="Building and operating circular workplaces and stores"> Building and operating circular workplaces and stores </a> </li> <li class="glue-jumplinks__list-item"> <a class="glue-jumplinks__link" href="#designing-more-sustainable-consumer-hardware-products" aria-label="Designing more sustainable consumer hardware products"> Designing more sustainable consumer hardware products </a> </li> <li class="glue-jumplinks__list-item"> <a class="glue-jumplinks__link" href="#working-with-suppliers" aria-label="Working with suppliers"> Working with suppliers </a> </li> <li class="glue-jumplinks__list-item"> <a class="glue-jumplinks__link" href="#enabling-others" aria-label="Enabling others"> Enabling others </a> </li> </ul> <button class="glue-jumplinks__button glue-jumplinks__button--next" title="Next Arrow" aria-label="Next Arrow"></button> </div> <div class="mobile-link-container"> <div class="section-mobile-links hide-scrollbars"> <div class="mobile-link-item"> <button id="reducing-data-center-waste-mobile-link" class="section-mobile-link" data-link="reducing-data-center-waste" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="reducing-data-center-waste"> Reducing data center waste </button> </div> <div class="mobile-link-item"> <button id="building-and-operating-circular-workplaces-and-stores-mobile-link" class="section-mobile-link" data-link="building-and-operating-circular-workplaces-and-stores" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="building-and-operating-circular-workplaces-and-stores"> Building and operating circular workplaces and stores </button> </div> <div class="mobile-link-item"> <button id="designing-more-sustainable-consumer-hardware-products-mobile-link" class="section-mobile-link" data-link="designing-more-sustainable-consumer-hardware-products" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="designing-more-sustainable-consumer-hardware-products"> Designing more sustainable consumer hardware products </button> </div> <div class="mobile-link-item"> <button id="working-with-suppliers-mobile-link" class="section-mobile-link" data-link="working-with-suppliers" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="working-with-suppliers"> Working with suppliers </button> </div> <div class="mobile-link-item"> <button id="enabling-others-mobile-link" class="section-mobile-link" data-link="enabling-others" data-ga-event="in_page_navigation" data-ga-section-name="our key efforts" data-ga-content-type="in_page_navigation" data-ga-item-id="enabling-others"> Enabling others </button> </div> </div> </div> <div class="section-article-container hide-scrollbars"> <div class="section-card-container"> <div class="scroll-content"> <div class="subsection"> <div class="subsection-content"> <h2 class="subsection-content-heading"> How we’re accelerating the transition to a circular economy </h2> <div class="subsection-content-para glue-spacer-3-top"> <p>Google is working to <a href="https://blog.google/outreach-initiatives/sustainability/circular-google-sustainable-world/" rel="noopener noreferrer" target="_blank">accelerate the transition to a circular economy</a> in which business creates environmental, economic, and community value through the maximum reuse of finite resources. Our approach to circularity is anchored around three core principles:</p> <p>1. Design-out waste and pollution. This means designing for circularity from the start, enabling existing products to become future resources.</p> <p>2. Keep products and materials in use. This means extending the effective life of products or materials as long as is safely possible, to make the most of all the resources that went into their creation.</p> <p>3. Promote safe and healthy materials. This means designing products with materials that are safe for both people and the planet, recognizing that these materials will be used and reused long into the future.</p> <p>Our impact on the circular economy cuts across all of our core business operations. It includes the data centers we build and operate to power our products, the workplaces where Googlers come together to create the next breakthrough technology, and the consumer hardware devices that people use every day. Our impact also spans the entire value chain, including safer chemistry, manufacturing waste, and electronic waste recycling.</p> </div> </div> </div> </div> <div class="subsection-cards"> <div class="subsection-cards-flex section-article js-section" id="reducing-data-center-waste"> <p class="glue-eyebrow subsection-cards-eyebrow"> Reducing data center waste </p> <div class="subsection-cards-container"> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/a9/2f/4b366abc4d539318803c30d4d2d1/our-data-center-card-one-large.webp=w300" alt="Aerial view of our Mayes County, OK data center at sunset"> </div> </div> <p class="subsection-cards-decs"> Zero Waste to Landfill </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/circular-economy/zero-waste-to-landfill/" data-ga-section-name="our data centers" data-ga-content-type="cta" id="zero-waste-to-landfill" tabindex="0"> <span class="material-symbols-outlined sus-button--icon"> add_circle </span> View more </button> </div> </div> </div> </div> <div class="subsection-cards-flex section-article js-section" id="building-and-operating-circular-workplaces-and-stores"> <p class="glue-eyebrow subsection-cards-eyebrow"> Building and operating circular workplaces and stores </p> <div class="subsection-cards-container"> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/eb/fd/8f181bdb4928bfad585d8a83c491/our-workplaces-card-one-large.webp=w300" alt="Our data center in Hamina, Finland, which was formerly an abandoned paper mill"> </div> </div> <p class="subsection-cards-decs"> Design and construction </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/circular-economy/design-and-construction/" data-ga-section-name="our workplaces and stories" data-ga-content-type="cta" id="design-and-construction" tabindex="0"> <span class="material-symbols-outlined sus-button--icon"> add_circle </span> View more </button> </div> </div> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/64/ea/abd9a9e74b9799e7fd7fe9eb3726/our-workplaces-card-two.webp=w300" alt="Chef taking stock of the pantry"> </div> </div> <p class="subsection-cards-decs"> Food waste </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/circular-economy/food-waste/" data-ga-section-name="our workplaces and stories" data-ga-content-type="cta" id="food-waste" tabindex="0"> <span class="material-symbols-outlined sus-button--icon"> add_circle </span> View more </button> </div> </div> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/1c/29/a1e898a04796a8191d4bf70a66d8/our-workplaces-card-three-large.webp=w300" alt="Person picks up a plastic water bottle on a sandy beach"> </div> </div> <p class="subsection-cards-decs"> Single-use plastics </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/circular-economy/single-use-plastics/" data-ga-section-name="our workplaces and stories " data-ga-content-type="cta" id="single-use-plastics" tabindex="0"> <span class="material-symbols-outlined sus-button--icon"> add_circle </span> View more </button> </div> </div> </div> </div> <div class="subsection-cards-flex section-article js-section" id="designing-more-sustainable-consumer-hardware-products"> <p class="glue-eyebrow subsection-cards-eyebrow"> Designing more sustainable consumer hardware products </p> <div class="subsection-cards-container"> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" 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class="subsection-cards-container"> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/3a/44/f85e68804fd691b775828e74a34f/our-supply-chain-card-two-large.webp=w300" alt="Image of supplier working on a device under a microscope"> </div> </div> <p class="subsection-cards-decs"> Safer chemistry </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/circular-economy/safer-chemistry/" data-ga-section-name="our supply chain" data-ga-content-type="cta" id="safer-chemistry" tabindex="0"> <span class="material-symbols-outlined sus-button--icon"> add_circle </span> View more </button> </div> </div> </div> </div> <div class="subsection-cards-flex section-article js-section" id="enabling-others"> <p class="glue-eyebrow subsection-cards-eyebrow"> Enabling others </p> <div class="subsection-cards-container"> <div class="subsection-cards-items"> <div class="subsection-cards-image-container"> <div class="image-wrapper"> <img class="subsection-cards-img hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/c4/e5/7e708e8b429d9f1ee45c8a1be456/enabling-others-card-one.webp=w300" alt="photos of three women accompanied by text boxes reading "LGBTQ+ friendly" and "plastic bottle recycling near me""> </div> </div> <p class="subsection-cards-decs"> Recycling services on Google Maps & Search </p> <div class="subsection-cards-cta preview-pane" data-update-url="false"> <button class="sus-button--low-emphasis glue-modal__trigger modal-trigger" data-ga-event="select_content" 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sus-button--icon"> add_circle</span> View report</a> </div> </div> </div> </div> <section class="sust-vertical-gap-top bottom-spacer js-section"> <div class="header-with-button-section"> <div class="card-header"> <div class="glue-grid"> <div class="grid-column glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-12-md glue-grid__col--span-6 card-text"> <h2 class="glue-headline glue-headline--headline-2 card-heading">Stay informed</h2> <p class="card-spacer-16 card-description">Read the latest news on our efforts and progress.</p> </div> <div class="grid-column glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-12-md glue-grid__col--span-6 card-button card-spacer-24"> <div class="button-container"> <a href="https://blog.google/outreach-initiatives/sustainability/" class="card-button-main" title="View all stories : Stay informed" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/" data-ga-section-name="stay informed" data-ga-content-type="story"> View all stories </a> </div> </div> </div> </div> </div> <div class="section-intro"> <div class="card-container hide-scrollbars"> <ul id="blog-feed-container" data-cta-text="View story" data-ga-details='{ "event": "select_content", "sectionName":"Stay informed", "contentType": "story" }' class="glue-grid card-container-main"></ul> </div> </div> </section> <section class="nav-header-flex"> <div class="js-section sust-vertical-gap-bottom"> <div class="initiative-nav hide-scrollbars"> <a class="initiative-nav-link" href="../../operating-sustainably/net-zero-carbon/"> <div class="initiative-nav-items-container"> <div class="initiative-nav-item"> <div class="initiative-nav-image-container"> <img class="initiative-nav-image" src="https://www.gstatic.com/marketing-cms/assets/images/fe/78/b41cb2d947b995bab4b5826fd254/eue-s.webp" alt="Group of workers assemble rows of solar panels in a green field" loading="lazy"> </div> <p class="initiative-nav-text" data-ga-event="in_page_navigation" data-ga-section-name="net-zero emissions" data-ga-content-type="in_page_navigation"> Net-zero carbon</p> </div> </div> </a> <a class="initiative-nav-link" href="../../operating-sustainably/water-stewardship/"> <div class="initiative-nav-items-container"> <div class="initiative-nav-item"> <div class="initiative-nav-image-container"> <img class="initiative-nav-image" src="https://www.gstatic.com/marketing-cms/assets/images/21/81/6a99d6fc4ac9b31610d9118431a6/nav-water-stewardship-large.webp" alt="View of Google's Bay View campus at dusk" loading="lazy"> </div> <p class="initiative-nav-text" data-ga-event="in_page_navigation" data-ga-section-name="water stewardship" data-ga-content-type="in_page_navigation"> Water stewardship</p> </div> </div> </a> <a class="initiative-nav-link" href="../../operating-sustainably/circular-economy/"> <div class="initiative-nav-items-container"> <div class="initiative-nav-item nav-active"> <div class="initiative-nav-image-container"> <img class="initiative-nav-image" src="https://www.gstatic.com/marketing-cms/assets/images/07/66/883491d64d66a53d74b59ac71f10/nav-circular-large.webp" alt="Pixel + Nest products which include the Nest Doorbell, Nest Wifi Pro, Pixel 7, and Pixel Watch" loading="lazy"> </div> <p class="initiative-nav-text" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy</p> </div> </div> </a> <a class="initiative-nav-link" href="../../operating-sustainably/nature-biodiversity/"> <div class="initiative-nav-items-container"> <div class="initiative-nav-item"> <div class="initiative-nav-image-container"> <img class="initiative-nav-image" src="https://www.gstatic.com/marketing-cms/assets/images/55/d3/3f8a507c4365a2b35809e47b0cd1/nav-nature-and-biodiver-large.webp" alt="A butterfly lands on purple flowers" loading="lazy"> </div> <p class="initiative-nav-text" data-ga-event="in_page_navigation" data-ga-section-name="nature & biodiversity" data-ga-content-type="in_page_navigation"> Nature & biodiversity</p> </div> </div> </a> </div> </div> </section> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-zero-waste-to-landfill" data-preview-id="zero-waste-to-landfill"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn zero-waste-to-landfill close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-zero-waste-to-landfill" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Zero Waste to Landfill</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/55/a5/ffb63ed2420da44ffbf3d11980cb/our-data-center-card-one-large.webp" alt="Aerial view of our Mayes County, OK data center at sunset"> <div class="glue-grid caption"> <div class="glue-grid__col--span-6"> <p class="image-caption-text"> Aerial view of our Mayes County, OK data center at sunset </p> </div> </div> <div class="caption-text"> <p>In 2016, we <a href="https://blog.google/outreach-initiatives/environment/six-google-data-centers-diverting-100/#:~:text=At%20Google%2C%20Zero%20Waste%20to,valuable%20than%20alternative%20diversion%20paths." target="_blank">announced</a> our aim to achieve Zero Waste to Landfill for our global data center operations. We consider “zero waste to landfill" for our data center operations to mean that more than 90% of waste is diverted from landfill and incineration, in line with industry standards.</p> <p>In 2023, following our updated waste accounting methodology, we diverted 78% of operational waste from disposal across our global fleet of Google-owned and -operated data centers, and 29% (8 out of 28) of our Google-owned and -operated data center campuses met our Zero Waste to Landfill goal.</p> <p>Beyond these goals for landfill waste, our approach to circularity for data center equipment is to maintain servers for as long as possible, refurbish components for future reuse, reuse or resell components following a rigorous security process, and recycle any components that can’t be reused.</p> <p>Since 2015, we’ve resold more than 44 million hardware components from our data centers into the secondary market for reuse by other organizations, including more than 7 million resold components in 2023 alone.</p> </div> </div> </section> <section class="card-section"> <div class="card-container target-grid-section"> <p class="subsection-title">Tracking our progress</p> <div class="glue-grid card-container-main target-main-section"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section label-text"> <p>Target</p> <h2 class="label-heading">Achieve Zero Waste to Landfill for our global data center operations.</h2> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section"> <div class="tracking-section"> <div class="tracking-subsection deadline label-text"> <p>Target year</p> <p>N/A</p> </div> <div class="tracking-subsection status label-text"> <p>Status</p> <p class="progress-button"> Ongoing </p> </div> </div> <div class="progress-section"> <p class="frame-heading"> 2023</p> <p class="frame-sub-heading"> <b>8 out of 28 (29%)</b> Google-owned and -operated data center campuses met our Zero Waste to Landfill goal. </p> </div> </div> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/b6/64/be8982e449f5ab4092c5de43cad8/zero-waste-preview-pane-card-one-large.webp" alt="Two people at an event engaging with an interactive screen"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Google for Startups Accelerator: Circular Economy</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://startup.google.com/accelerator/circular-economy/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://startup.google.com/accelerator/circular-economy/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/20/fb/75cdb0ad41b891251483fc28d9ad/zero-waste-preview-pane-card-two-large.webp" alt="Closeup of many small circuit boards in a pile."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Once is never enough</p> <div class="card-link-cta"> <div class="link-story"> <a href="../stories/circular-economy/" class="sus-link" title="" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/stories/circular-economy/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>As of the end of 2023, 29% of components used for server deployment, maintenance, and upgrades were refurbished inventory.</p> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>In 2023, the global waste diversion rate for our offices was 77%.<sup>1</sup></p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <sup>1</sup> In 2023, we adjusted our methodology for calculating waste generated and diversion for our offices, integrating new data sources for reused furniture and recycled e-waste. </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-e-waste-recycling" data-preview-id="e-waste-recycling"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn e-waste-recycling close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-e-waste-recycling" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">E-waste recycling</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/88/c9/8a33febe4309843f1f8c3ef11a98/mike-at-the-dalles-l.webp" alt="A worker swaps out a motherboard at our data center in The Dalles, Oregon."> <div class="caption-text"> <p>Since all products will eventually become obsolete, availability of and participation in e-waste recycling programs is important to help keep electronics out of landfills at their end of life. E-waste contains critical minerals such as cobalt, nickel, and copper that are vital to the production of new electronics and clean energy technologies, such as solar panels, wind turbines, electric vehicles, and batteries. Recycling generates significant environmental benefits by reducing the need to mine and process new materials.</p> <p>We are focused on sourcing recycled and sustainable materials from our supply chain, and we recognize that the supply chain is only able to provide recycled materials when robust recycling collection, processing infrastructure, and technologies are available. For devices at the end of their service life, we offer free recycling in every country where we ship consumer hardware products.<sup>1</sup></p> <p>While e-waste recycling programs are generally available, they often have low consumer participation rates. That’s why, in 2022, we joined forces with industry peers and electronics recycling startup Retrievr on a new e-waste recycling pilot designed to address the behavioral reasons that stop consumers from recycling. Unlike recycling household items like food packaging or shipping boxes, electronics have unique barriers to overcome before consumers feel comfortable taking action. The goal is to study how the industry can reduce barriers and increase participation in e-waste recycling.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/6e/9a/c111cfcc4054af3f50263b89b62e/e-waste-recycling-preview-pane-card-one-large.webp" alt="Man in a yellow reflector vest and baseball hat carries a device out of a home to be recycled"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Lowering emotional barriers to e-waste recycling for supply chain sustainability</p> <div class="card-link-cta"> <div class="link-story"> <a href="../stories/ewaste-recycling/" class="sus-link" title="" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/stories/ewaste-recycling/" data-ga-section-name="related resources" data-ga-content-type="cta"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/eb/da/44a5270f49a2a7da7857cf422af6/old-electronics-inline-2-width-1000-format-webp.webp" alt="Illustration of various generations of a smartphone lined up."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> What should we do with old electronics?</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/what-should-we-do-old-electronics/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/what-should-we-do-old-electronics/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <p><sup>1</sup> We offer free recycling for eligible products from any brand. Learn more about Google’s recycling program <a href="https://support.google.com/store/answer/3036017?hl=en&ref_topic=3244667#zippy=%2Citems-you-can-recycle-with-google" target="_blank">here</a>.</p> </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-safer-chemistry" data-preview-id="safer-chemistry"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn safer-chemistry close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-safer-chemistry" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Safer chemistry</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/e4/27/85f7bca94b2fb70f91574fc00906/our-supply-chain-card-two-large.webp" alt="Image of supplier working on a device under a microscope"> <div class="caption-text"> <p>We’re protecting our people—and planet—through safer chemistry and responsible management across our hardware products and processes aimed at protecting users and manufacturers alike.</p> <p>For many years we’ve been refining our approach and developing programs to drive processes with safer human and environmental outcomes, because the chemical safety of materials plays a role in the impacts they can have on supply chain workers, users, and natural ecosystems. Through our Product <a href="https://www.gstatic.com/gumdrop/sustainability/990-00012-00.pdf" rel="noopener noreferrer" target="_blank">Restricted Substances Specification</a> and Manufacturer Restricted Substances List (MRSL), we restrict many hazardous substances and ensure our suppliers have processes in place to detect and prevent them from entering the manufacturing process. We’ve laid a <a href="../stories/safer-chemistry2/">solid foundation</a> as we pursue our next level goals in safe chemistry.</p> <p>In 2023, we introduced <a href="../stories/proactive-safer-chemistry/">new hazard-based requirements</a>, including mandatory hazard ratings and restrictions for solvents and flame retardants with a ChemFORWARD Hazard Band rating of “F” (or equivalent rating from other hazard assessment frameworks). We also maintain a <a href="../stories/safer-chemistry2/">Responsible Chemical Management program</a>, which includes assessments, guidance, and training resources to help suppliers better mitigate occupational and environmental risks related to the chemicals they use.</p> <p>In 2024, Google, along with other companies, provided seed funding for the <a href="https://www.saferchemistryimpactfund.org/news/safer-chemistry-impact-fund-launches" target="_blank"><u>Safer Chemistry Impact Fund</u></a>, which aims to advance science-based, data-driven solutions to systematically eliminate hazardous chemicals and replace them with verified, safer alternatives.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/8a/06/1dfd820b41b1967a7f855e2c657f/saferchemistry.webp" alt="A supplier wearing red gloves, white shirt, black apron, mask, eyeglasses and face shield while handling a hose"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Making proactive safer chemistry a standard operating procedure</p> <div class="card-link-cta"> <div class="link-story"> <a href="../stories/proactive-safer-chemistry/" class="sus-link" title="" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/stories/proactive-safer-chemistry/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/62/15/cde0c9a04856a9a9e399f99121d4/cf-fr-announcement-social-1-4x.png" alt="Apple, Google, and ChemFORWARD join forces to drive support for safer flame retardants in the Electronics Sector"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Apple, Google, and ChemFORWARD join forces to drive support for safer flame retardants in the Electronics Sector</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://www.chemforward.org/news/chemforward-apple-and-google-join-forces-to-drive-support-for-safer-flame-retardants-in-the-electronics-sector" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://www.chemforward.org/news/chemforward-apple-and-google-join-forces-to-drive-support-for-safer-flame-retardants-in-the-electronics-sector" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-design-and-construction" data-preview-id="design-and-construction"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn design-and-construction close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-design-and-construction" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Design and construction</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/22/3d/dc09e17542e493fd0b5b18a21ae5/our-workplaces-card-one-large.webp" alt="Our data center in Hamina, Finland, which was formerly an abandoned paper mill."> <div class="glue-grid caption"> <div class="glue-grid__col--span-6"> <p class="image-caption-text"> Our data center in Hamina, Finland, which was formerly an abandoned paper mill </p> </div> </div> <div class="caption-text"> <p>Building design and construction is one of the largest sources of global waste, still adhering closely to a traditional take-make-waste model. Buildings are typically constructed using carbon-intensive materials such as concrete and steel, and they are typically demolished for total site clearance. Together, roughly 30%<sup>1</sup> of all global annual waste comes from building construction and demolition.</p> <p>When we design and build Google workplaces and stores around the world, we strive to be thoughtful about what materials we bring into our offices and use (and reuse) them more efficiently.</p> <p>When the right opportunity comes up, we pursue adaptive reuse projects, renovating existing buildings to serve a new purpose rather than demolishing them for new builds. Some examples include our Playa Vista, California, office—a repurposed 1943 airplane hangar, and our <a href="https://blog.google/inside-google/life-at-google/pier-57-new-york-opens-to-public/" target="_blank">Pier 57</a> office in New York City—a historic cruise terminal and transit depot that sat vacant for 20 years before Google reimagined it into an office and community space. We also consider adaptive reuse for our data centers, such as for our data center in <a href="https://www.google.com/about/datacenters/locations/hamina/" rel="noopener noreferrer" target="_blank">Hamina, Finland</a>, which was formerly an abandoned paper mill.</p> <p>To make our workplaces more circular, we design adaptable spaces that can be adjusted over time using fewer renovation materials, we incorporate <a href="https://blog.google/outreach-initiatives/sustainability/how-google-thinks-about-deconstruction/" rel="noopener noreferrer" target="_blank">reuse and material salvage</a> practices, and we provide a rigorous model for healthy materials that can be adopted by others.</p> <p>Once a building is open, we strive to minimize the amount of materials being sent to landfill from our workplaces through strategies like reserving adequate space for waste storage and containers; incorporating reusables; providing consistent signage and locations for containers; creating the ability to separate materials; and ensuring that loading docks can handle onsite processing.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/1d/4e/4b8a121d4f9982587b895b69a8cd/pier57-social-width-1000-format-webp.webp" alt="An aerial view of Pier 57 on the Hudson River with the Manhattan skyline in the background."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Pier 57, a love letter to New York City</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/inside-google/life-at-google/pier-57-new-york-opens-to-public/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/inside-google/life-at-google/pier-57-new-york-opens-to-public/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/e4/d2/b66b50424b47a423d661b3ba5ff3/store-facade-straight-on-crop-fo-width-1600-format-webp.webp" alt="A photograph of the outside of the Google Store in New York City."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Open for business: A look inside our Google Store in NYC</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/products/devices-services/google-store-nyc-opening/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/products/devices-services/google-store-nyc-opening/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>In total, 3,400 tons of waste (or 91% of total waste generated) was diverted from landfill during the construction of our newest addition to Google’s Sunnyvale campus—<a href="https://www.blog.google/outreach-initiatives/sustainability/living-building-challenge-2022/" target="_blank">237 Moffett Park Drive</a>.</p> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>In 2021, we opened our first flagship retail store in New York City’s Chelsea neighborhood, which achieved LEED Platinum status. And, in 2022, we opened our second retail location in Brooklyn, New York, which also earned a LEED Platinum rating.</p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <p><sup>1</sup> <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8745857/" target="_blank">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8745857/</a></p> </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-food-waste" data-preview-id="food-waste"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn food-waste close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-food-waste" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Food waste</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/5c/76/d1dddf204c9b98823b24b36c7f07/our-workplaces-card-two.webp" alt="Chef taking stock of the pantry"> <div class="caption-text"> <p>To achieve a low-carbon circular economy, we need to collectively cut back on food waste. At Google, that means doubling down on our efforts to reduce waste in our kitchens and cafes. In 2023, we reduced food waste per Googler by approximately 38% compared to 2019, building on an 18% reduction in 2022.<sup>1</sup> We also have an ambitious goal to send zero food waste to the landfill by 2025. In 2023, we diverted 82% of food waste from landfill.</p> <p><span class="list-heading">To further reduce food waste, we are strengthening our efforts in three key areas across our food program:</span><br></p> <ol class="rte2-style-ol" start="1"> <li>At the sourcing and procurement stage, we’re working with our suppliers, distributors, and vendors to prevent waste before it happens.</li> <li>In our kitchen and cafe operations, we’re preventing waste from the moment we receive ingredients all the way through to serving a finished dish.</li> <li>And when there’s excess food—whether as prepared dishes or plate waste—we’re ensuring it’s donated or properly composted.</li> </ol> <p>We are making measurable reductions across back-of-house operations through improved culinary practices and demand planning to ensure our production levels are consistent with user dining patterns.</p> <p>Further progress will rely heavily on continued engagement of our vendor partner operations teams, further enabling Googlers to join in and expanding partnerships with municipal and community organizations to accelerate the pace of food donations and develop compost infrastructure.</p> </div> </div> </section> <section class="card-section"> <div class="card-container target-grid-section"> <p class="subsection-title">Tracking our progress</p> <div class="glue-grid card-container-main target-main-section"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section label-text"> <p>Target</p> <h2 class="label-heading">Divert all food waste from landfill by 2025.</h2> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section"> <div class="tracking-section"> <div class="tracking-subsection deadline label-text"> <p>Target year</p> <p>2025</p> </div> <div class="tracking-subsection status label-text"> <p>Status</p> <p class="progress-button"> Ongoing </p> </div> </div> <div class="progress-section"> <p class="frame-heading"> 2023</p> <p class="frame-sub-heading"> <b>82%</b> of food waste diverted from landfill. </p> </div> </div> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/56/57/f9d83ec748a9ad19f151abf46100/food-waste-5-width-1600-format-webp.webp" alt="Article's hero media"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Two new pledges to reduce food loss and waste at Google</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/two-new-pledges-reduce-food-loss-and-waste-google/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/two-new-pledges-reduce-food-loss-and-waste-google/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/10/79/e8db0937421a91a7e7ba4edb0266/fw.webp" alt="What’s cooking: How Hellmann’s is using Google Cloud AI to turn leftovers into meals"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> What’s cooking: How Hellmann’s is using Google Cloud AI to turn leftovers into meals</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/around-the-globe/google-europe/united-kingdom/whats-cooking-how-hellmanns-is-using-google-cloud-ai-to-turn-leftovers-into-meals/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/around-the-globe/google-europe/united-kingdom/whats-cooking-how-hellmanns-is-using-google-cloud-ai-to-turn-leftovers-into-meals/" data-ga-section-name="related resources" data-ga-content-type="cta"> Learn more </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>From 2014 through 2021, we prevented nearly 10 million pounds of food from entering landfills.</p> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>Global searches for how to "reduce food waste” have more than doubled over the past five years.<sup>2</sup></p> </div> <div class="card-link-cta link-story"> <a href="https://sustainability.google/trends/reducing-waste/?slide=2" class="sus-link" title="Learn more" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://trends.google.com/trends/explore?date=2008-01-01%202022-12-31" data-ga-section-name="Did you know" data-ga-content-type="cta"> Learn more </a> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <sup>1</sup> Percent reduction in food waste per Googler was calculated as food waste generated in kitchens and cafes at Google’s global offices per unique building badge swipes, against a 2019 base year. </div> <div class="note-text"> <sup>2</sup> Based on Google Trends data as of April 2024 when comparing global Google Search interest from 2019 to 2024 to that of 2014 to 2019. </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-single-use-plastics" data-preview-id="single-use-plastics"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn single-use-plastics close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-single-use-plastics" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Single-use plastics</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/7e/9b/930bd4f7487c82e0a99c59dee285/our-workplaces-card-three-large.webp" alt="Person picks up a plastic water bottle on a sandy beach"> <div class="caption-text"> <p>The world’s <a href="https://www.gstatic.com/gumdrop/sustainability/closing-plastics-gap-full-report.pdf" target="_blank">plastic pollution</a> problem is a large and complex challenge—more than 91% of plastic isn’t recycled and the majority is left sitting in landfills or littering our oceans and communities.<sup>1</sup></p> <p>Reducing plastic waste requires entire industries to come together and take more meaningful action. At Google, that means rethinking our approach to the way we source products, serve food, and reduce our waste. On our journey toward reducing single-use plastics across our on-site food program, we’re switching from single-use disposable products to more reusable solutions—whether it’s snack wrappers or distribution and delivery packaging.</p> <p>Improving our plastics footprint isn’t as simple as just not buying single-use plastics. To reduce single-use plastics (upstream) and bridge the infrastructure gaps for recycling and composting (downstream), we need to activate the entire food ecosystem, from manufacturers to distributors to waste management companies. We do this by working with vendors and suppliers to avoid or phase out products with single-use plastics; rethinking how we handle, store, prepare, and serve food and beverages; and using recoverable materials that are recyclable or compostable.</p> <p>We’re piloting and scaling plastic-free processes and products in our kitchens and partnering with distributors that are using more reusable and durable containers to transport goods. In April 2023, we launched our <a href="https://blog.google/outreach-initiatives/sustainability/single-use-plastics-challenge/" target="_blank">Single-Use Plastics Challenge</a>, giving food companies that don’t use single-use plastics in their packaging the opportunity to test their products in Google’s U.S. campus cafes and kitchens. In December 2023, we announced the <a href="/operating-sustainably/stories/tackling-single-use-plastics/">nine finalist companies</a>, with solutions ranging from reusable snack bags to edible cutlery, refillable commercial cooking oil vessels, data-powered bulk food dispensers, and more.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/d8/17/7549e10a43708f772d1ffbfd5c24/zero-waste-challenge-hero-width-1600-format-webp.webp" alt="Small illustrations of food plastic waste against a blue background"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> An open invitation to help reduce plastic waste</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/single-use-plastics-challenge/#:~:text=The%20Single%2DUse%20Plastics%20Challenge,U.S.%2Dbased%20cafes%20and%20MicroKitchens." class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/single-use-plastics-challenge/#:~:text=The%20Single%2DUse%20Plastics%20Challenge,U.S.%2Dbased%20cafes%20and%20MicroKitchens." data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/34/b9/2b56392a4b1fa7237cbaf558a7d8/image-nest-pixel-2022q4-22h049x0-width-1000-format-webp-zezsouq.webp" alt="A row of Pixel and Nest products, including the Nest Doorbell, Nest Wifi Pro, Pixel 7 and Pixel Watch."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> 7 ways we’re helping to reduce plastic pollution</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/google-plastic-pollution-reduction/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/google-plastic-pollution-reduction/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>Up to 13 million tonnes of plastic leaks into the ocean every year—equivalent to dumping the contents of one garbage truck into the ocean every minute.<sup>2</sup></p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <p><sup>1</sup> <a href="https://education.nationalgeographic.org/resource/whopping-91-percent-plastic-isnt-recycled/" target="_blank">https://education.nationalgeographic.org/resource/whopping-91-percent-plastic-isnt-recycled/</a></p> </div> <div class="note-text"> <p><sup>2</sup> The State of Plastics: World Environment Day Outlook 2018. UNEP, 2018, <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/25513/state_plastics_WED.pdf?sequence=1&isAllowed=y" target="_blank">https://wedocs.unep.org/bitstream/handle/20.500.11822/25513/state_plastics_WED.pdf?sequence=1&isAllowed=y</a></p> </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-recycled-materials" data-preview-id="recycled-materials"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn recycled-materials close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-recycled-materials" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Recycled materials</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/62/c5/8c2e5a1b4dc2a86659c5abaa562f/our-consumer-card-one.webp" alt="A plastic bottle gets turned into recycled material that makes up a device"> <div class="caption-text"> <p>Our <a href="https://store.google.com/us/magazine/sustainability" target="_blank">ambition</a> is to create consumer hardware devices<sup>1</sup> that leave people, the planet, and our communities better than we found them.</p> <p>Since launching our first consumer hardware devices, we’ve set out to integrate sustainability considerations into materials sourcing and science, engineering and supply chain operations, carbon emissions reductions, waste reduction, packaging products, and designing our retail stores. We aim to decrease our use of virgin materials through our procurement of recycled materials and extend the life of our products through software updates and expanded repair options.</p> <p>Reducing how much waste we generate as a company and minimizing the demand for new raw materials starts with how we source materials that go into our products.</p> <p>In 2019, we <a href="https://blog.google/outreach-initiatives/sustainability/hardware-sustainability-commitments/" target="_blank">announced</a> our aim to include recycled materials in 100% of Google consumer hardware products launching in 2022 and every year after.<sup>2</sup> We first achieved this goal in 2020 for our Nest, Pixel, and Chromecast devices, and have maintained it for these products launched each year since—through 2023.<sup>3</sup> Additionally, Fitbit devices launched in 2023 included recycled materials—the first year Fitbit devices were included in this goal.<sup>4</sup><br></p> <p>In 2020, we <a href="https://blog.google/outreach-initiatives/sustainability/our-next-steps-journey-sustainable-hardware/" target="_blank">updated our target</a>, committing to use recycled or renewable material in at least 50% of plastic used across our consumer hardware product portfolio by 2025, prioritizing recycled plastic everywhere we can. 34% of the plastic Google used in products manufactured in 2023 was recycled content.<sup>5</sup> This includes recycled material used in our devices’ aluminum, stainless steel, rare earth magnet, glass, and plastic parts.</p> </div> </div> </section> <section class="card-section"> <div class="card-container target-grid-section"> <p class="subsection-title">Tracking our progress</p> <div class="glue-grid card-container-main target-main-section"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section label-text"> <p>Target</p> <h2 class="label-heading">Use recycled or renewable material in at least 50% of plastic used across our consumer hardware product portfolio by 2025.</h2> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section"> <div class="tracking-section"> <div class="tracking-subsection deadline label-text"> <p>Target year</p> <p>2025</p> </div> <div class="tracking-subsection status label-text"> <p>Status</p> <p class="progress-button"> Ongoing </p> </div> </div> <div class="progress-section"> <p class="frame-heading"> 2023</p> <p class="frame-sub-heading"> <b>34%</b> of the plastic Google used in products manufactured in 2023 was recycled content.<sup>5</sup> </p> </div> </div> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/a2/01/48d4e4184f0d8462931ba8350892/image1-kienjio-width-1600-format-webp.webp" alt="Pixel + Nest products which include the Nest Doorbell, Nest Wifi Pro, Pixel 7, and Pixel Watch"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> A look at how we’re building more sustainable hardware</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://www.blog.google/products/devices-services/a-look-at-how-were-building-more-sustainable-hardware/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://www.blog.google/products/devices-services/a-look-at-how-were-building-more-sustainable-hardware/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/5d/dd/640722544f65b84f1af629570099/google-hardware-packaging-width-1600-format-webp.webp" alt="Article's hero media"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Our next steps on the journey to sustainable hardware</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/our-next-steps-journey-sustainable-hardware/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/our-next-steps-journey-sustainable-hardware/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <p><sup>1</sup> Our <a href="https://store.google.com/" target="_blank">consumer hardware products</a> include Pixel, Nest, Chromecast, and Fitbit devices.</p> </div> <div class="note-text"> <sup>2</sup> Does not include third-party products such as the Nest x Yale Lock. </div> <div class="note-text"> <sup>3</sup> For products launched in 2020 and 2021: Nest, Pixel, and Chromecast devices are made with recycled plastic ranging between 9% and 68% based on weight of plastic used in each respective product launched during this timeframe. The following items are excluded: plastics in printed circuit boards, labels, cables, connectors, electronic components and modules, optical components, electrostatic discharge (ESD) components, electromagnetic interference (EMI) components, films, coatings, and adhesives. For products launched in 2022 and 2023: Pixel, Nest, and Chromecast devices are made with recycled materials ranging between 10% and 60% based on respective product weights. </div> <div class="note-text"> <sup>4</sup> For products launched in 2023: Fitbit devices are made with recycled materials of at least 5% based on product weight. </div> <div class="note-text"> <sup>5</sup> Based on total plastic weight of Google Pixel, Nest, Chromecast, and Fitbit products manufactured in 2023. This does not include plastics in printed circuit boards, labels, cables, connectors, electronic components and modules, optical components, electrostatic discharge (ESD) components, electromagnetic interference (EMI) components, films, coatings, and adhesives. </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-sustainable-packaging" data-preview-id="sustainable-packaging"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn sustainable-packaging close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-sustainable-packaging" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Sustainable packaging</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/82/40/085dac6441f295826b1b60027a7f/our-consumer-card-two.webp" alt="Sustainable bamboo packaging"> <div class="caption-text"> <p>Product packaging typically contains many materials—like the plastic film materials you often see on electronic packages—which can be difficult to recycle. That’s why we’re committed to eliminating plastic from our hardware product packaging by 2025. By focusing on fiber-based materials, we’re enabling consumers to more easily recycle our packaging and ensure that the materials will be accepted in as many recycling systems as possible.</p> <p>We’re working to achieve this commitment by designing Pixel, Nest, Chromecast, and Fitbit packaging to minimize the use of plastic. For new Google products launched and manufactured in 2023, our packaging was at least 99% plastic-free,<sup>1</sup> and packaging for Pixel 8 and 8 Pro uses 100% plastic-free materials,<sup>2</sup> getting us closer to this goal. For more information on packaging for each of our products, see our <a href="../../reports/">Product Environmental Reports</a>.</p> <p>By focusing on fiber-based materials, we’re also making our packaging more easily recyclable and ensuring that the materials will be accepted in as many recycling systems as possible. We’ll continue to work with suppliers to create plastic-free packaging solutions that are protective and aesthetic.</p> </div> </div> </section> <section class="card-section"> <div class="card-container target-grid-section"> <p class="subsection-title">Tracking our progress</p> <div class="glue-grid card-container-main target-main-section"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section label-text"> <p>Target</p> <h2 class="label-heading">Make product packaging 100% plastic-free by 2025.</h2> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md target-sub-section"> <div class="tracking-section"> <div class="tracking-subsection deadline label-text"> <p>Target year</p> <p>2025</p> </div> <div class="tracking-subsection status label-text"> <p>Status</p> <p class="progress-button"> Ongoing </p> </div> </div> <div class="progress-section"> <p class="frame-heading"> 2023</p> <p class="frame-sub-heading"> For new Google products launched and manufactured in 2023, our packaging was at least <b>99%</b> plastic-free.<sup>1</sup> </p> </div> </div> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/8b/5e/f3b8d3034beb807248ee4e8f9b80/image2-xyhzegw-width-1000-format-webp.webp" alt="A person wearing gloves picking up trash and placing it in a garbage bag"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Insights from our ongoing journey to create more sustainable product packaging</p> <div class="card-link-cta"> <div class="link-story"> <a href="../stories/plastic-free-packaging/" class="sus-link" title="" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/stories/plastic-free-packaging/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/b8/75/8b7549e34138a376ab129429d95f/gettyimages-1179252601-1-width-1600-format-webp.webp" alt="A gloved hand reaches for a plastic water bottle lying on a beach."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Seven ways we’re helping to reduce plastic pollution</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/google-plastic-pollution-reduction/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/google-plastic-pollution-reduction/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>Packaging for Pixel 8 and 8 Pro uses 100% plastic-free materials.<sup>2</sup></p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <sup>1</sup> Based on total weight of new Google Pixel and Fitbit retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic. </div> <div class="note-text"> <sup>2</sup> Based on total weight of new Google Pixel retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic. </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-product-longevity" data-preview-id="product-longevity"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn product-longevity close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-product-longevity" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Product longevity</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/f5/c2/aff332134523af930bac0d5420ae/our-consumer-card-three.webp" alt="Image of the Framework Laptop Chromebook Edition on a desk with repair tools around it"> <div class="caption-text"> <p>Creating truly sustainable electronics includes crafting experiences that guide consumers through the care, repair, reuse and recycling of their products. While there is much more work to do, we’ve taken some initial steps in understanding consumers’ and organizations’ needs and creating new services for them.</p> <p>It all starts with making sure products last long to begin with. Enabling security updates and bug fixes helps promote product longevity. For Google Nest, we issue critical bug fixes and patches for at least <a href="https://blog.google/products/google-nest/privacy-security-commitments/" target="_blank">five years</a> after launch. Pixel 6 and later Pixel phones will get security updates for five years from when they first become available on the Google Store in the United States.<sup>1</sup> In 2023, we announced our commitment to providing <a href="https://blog.google/products/pixel/software-support-pixel-8-pixel-8-pro/" target="_blank">seven years of software support</a> for Pixel 8, Pixel 8 Pro, and future Pixel phones, including Android operating system and security updates.<sup>1</sup> And new Chromebooks are built with sustainability in mind, with automatic updates for <a href="https://blog.google/outreach-initiatives/education/automatic-update-extension-chromebook/" target="_blank">10 years</a> that keep them running fast and secure.</p> <p>Providing new ways to repair electronics is an important way to extend their life. In 2022, we <a href="https://blog.google/outreach-initiatives/sustainability/pixel-phone-repairs/" rel="noopener noreferrer" target="_blank">announced</a> our partnership with iFixit to provide genuine Pixel spare parts, tools, and documentation on models as far back as Pixel 2 for users who are skilled in repair and independent service providers. This partnership, alongside our other mail-in and authorized service provider repair channels, lowers costs and expands the choices customers have in Pixel phone repair. In tandem with our <a href="https://store.google.com/us/magazine/trade_in?hl=en-US" rel="noopener noreferrer" target="_blank">trade-in program</a>, this extends the usable life of Pixel phones.</p> <p>In 2022, we announced <a href="https://cloud.google.com/blog/products/chrome-enterprise/chrome-os-flex" rel="noopener noreferrer" target="_blank">ChromeOS Flex</a> and the <a href="https://blog.google/outreach-initiatives/education/chromebook-repairs/" rel="noopener noreferrer" target="_blank">Chromebook Repair program</a> which aim to extend the useful life of laptops, PCs, and Chromebooks alike. ChromeOS Flex helps extend the life of aging Macs, PCs, and Linux devices by converting them to the ChromeOS ecosystem and reducing the amount of e-waste that’s generated.</p> <p>We partner with device manufacturers (OEMs) to help increase the number of <a href="https://blog.google/products/chromebooks/built-for-sustainability/" rel="noopener noreferrer" target="_blank">new Chromebooks</a> that are made with recycled materials and are easy to customize, repair, and upgrade. You can upgrade the laptop’s memory and storage and replace key parts like the screen, battery and webcam without needing to replace your entire laptop.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/d3/e1/c9ff5bf347acba600db723f7e7dd/productlongetivityrighttorepair.webp" alt="A Sorta Sunny color Pixel 6 Pro lies face-down on a table next to a variety of spare parts and iFixit-branded repair tools."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Google’s current repair capacities, and how Right to Repair can advance Google’s overall sustainability efforts</p> <div class="card-link-cta"> <div class="link-story"> <a href="../../reports/Right-to-Repair/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/reports/Right-to-Repair/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/fe/9a/c38aee114f01b2439999474feba4/prodcutlongetivityreducingwaste.webp" alt="A laptop on a desk is being repaired."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> Reducing Waste and Empowering Students: How an Oklahoma school is breathing new life into Chromebook</p> <div class="card-link-cta"> <div class="link-story"> <a href="../stories/reducing-waste-chromebooks/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://sustainability.google/operating-sustainably/stories/reducing-waste-chromebooks/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>The new Framework Laptop Chromebook Edition is made of 50% post-consumer recycled aluminum, and is the most customizable Chromebook yet.</p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <p><sup>1</sup> Update window begins when the device first becomes available on the Google Store in the U.S. See<a href="http://g.co/pixel/updates" target="_blank"> g.co/pixel/updates</a> for details.</p> </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-closing-plastics-gap-full-report" data-preview-id="closing-plastics-gap-full-report" data-parent-page="reports/"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn closing-plastics-gap-full-report close-button" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-closing-plastics-gap-full-report" class="preview-content" data-iframe="iframe"> <div class="preview-text"> <div class="modal-type"> <div class="modal-type-arrow"> <span class="material-symbols-outlined sus-button--icon"> arrow_back </span> </div> <p class="modal-type-text"> Report </p> </div> <h1 class="modal-title-text glue-spacer-3-top"> Closing the Plastics Circularity Gap: Full Report </h1> <p class="glue-headline glue-headline--headline-6 glue-spacer-3-top card-text-mobile" id="modal-desc"> This study determines the strategic low-risk and no-risk interventions under multiple future scenarios that can create irreversible momentum toward plastic circularity. It evaluates six polymers in three major regions of the world, representing 86% of current global plastics demand, examines a suite of interventions, and identifies critical elements to catalyze circular supply chains. </p> <div class="cta-parent glue-spacer-3-top"> <div class="download-button"> <a class="sus-button--medium-emphasis modal-download-button" download href="https://www.gstatic.com/gumdrop/sustainability/closing-plastics-gap-full-report.pdf" title="Download - Closing the Plastics Circularity Gap: Full Report" target="_blank" rel="noopener noreferrer" data-ga-event="download_report" data-ga-cta-url="https://www.gstatic.com/gumdrop/sustainability/closing-plastics-gap-full-report.pdf" data-ga-section-name="Recent report" data-ga-content-type="report"> <span role="presentation" aria-hidden="true" class="material-symbols-outlined sus-button--icon"> download </span> Download PDF </a> </div> <div class="month-year-text"> <p class="modal-text"> March 2022 </p> </div> <div class="month-year-text-mob-only"> <span aria-hidden="true" class="decoration-dot"> </span> <span class="card-year-mobile"> March 2022 </span> </div> <div class="share-button"> <div class="share-container"> <input aria-label="share" class="share-copy-value js-copy-text" value="https://sustainability.google/reports/closing-plastics-gap-full-report/" aria-disabled="true" tabindex="-1" readonly> <button data-ga-event="share" data-ga-content-type="reports" data-ga-method="copy to clipboard" data-ga-item-id="closing-plastics-gap-full-report" class="sus-button--low-emphasis share-copy-button js-copy-button modal-text"> <span role="presentation" aria-hidden="true" class="material-symbols-outlined sus-button--icon"> share </span> Share </button> <span class="share-message js-success" aria-live="polite" data-success="copied to clip board" data-error="fail"></span> </div> </div> <button class="slider-btn sus-button--low-emphasis"> <span class="slider-btn-txt" data-view-less="View Less" data-view-more="View More" data-updward-icon-text="arrow_upward" data-downward-icon-text="arrow_downward"></span> <span class="material-symbols-outlined slider-btn-icon sus-button--icon"> arrow_upward </span> </button> </div> </div> <div class="preview-report"> <iframe src="https://www.gstatic.com/gumdrop/sustainability/closing-plastics-gap-full-report.pdf#toolbar=0&view=FitH" frameBorder="0" width="100%" height="100%" class="subpage-iframe" loading="lazy" title="Closing the Plastics Circularity Gap: Full Report PDF"></iframe> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-recycling-services-on-google-maps-search" data-preview-id="recycling-services-on-google-maps-search"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn recycling-services-on-google-maps-search close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-recycling-services-on-google-maps-search" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Recycling services on Google Maps & Search</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ab/8d/7800a71944fbbcd3fed693042111/keyword-attributes-header-bann-width-1600-format-webp.webp" alt="photos of three women accompanied by text boxes reading "LGBTQ+ friendly" and "plastic bottle recycling near me""> <div class="caption-text"> <p>In 2022, we launched a new feature that makes it easier than ever for people to find nearby recycling points on Search and Maps.<sup>1</sup></p> <p>In addition to providing information on recycling depots and waste transfer stations, we’re also <a href="https://blog.google/outreach-initiatives/small-business/four-ways-to-share-your-values-with-shoppers/" rel="noopener noreferrer" target="_blank">helping small businesses</a> share when they offer in-store recycling. By adding the <a href="https://support.google.com/business/answer/12422710" rel="noopener noreferrer" target="_blank">recycling attribute</a> to Business Profiles on Search and Maps, local storefronts and shops can show the recycling services they offer in just a few clicks—whether it’s for plastic bottles, packaging, or electronics. As a result, people looking for something like “battery recycling near me” can more easily pinpoint local businesses with the in-store recycling they need.</p> <p>In addition, people who visit certain locations <a href="https://www.localguidesconnect.com/t5/Announcements/5-ways-to-support-sustainability-on-Google-Maps/ba-p/3415992" rel="noopener noreferrer" target="_blank">can make contributions in Maps</a> and let others in their community know what types of materials can be recycled.</p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/a5/ca/c5734a314e58b8cba81f190162a3/revolve-recycle-1920x1080-v1-width-1600-format-webp-1.webp" alt="A group of women are smiling holding up clothes in front of the R:evolve store."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> The power of recycling: Turning searches into store visits</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/power-recycling-turning-searches-store-visits/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/power-recycling-turning-searches-store-visits/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/a2/97/5468a6304919b0454a7f9bacb6d4/earth-day-local-guides-recycle-width-1600-format-webp.webp" alt="Illustration of people recycling"> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> 3 ways to find and support eco-friendly places on Maps</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/products/maps/find-and-support-eco-friendly-places/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/products/maps/find-and-support-eco-friendly-places/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>Supporting eco-conscious brands is top of mind for the 82% of consumers who have deemed <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/consumer-sustainability-trends/" target="_blank">sustainability</a> a top priority.</p> </div> </div> </li> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>And people using Google recognize that recycling plays a crucial role in preserving the future of our planet, since “recycling” has historically been one of the most popular <a href="https://trends.google.com/trends/explore?date=2004-01-01%202022-12-31&q=%2Fm%2F0j6v7,%2Fm%2F0d063v,%2Fm%2F0hkst,%2Fg%2F11b6sw4jlt,%2Fm%2F06fhs" target="_blank">Search topics</a>.<sup>2</sup></p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <sup>1</sup> Information on recycling sites in Google Search is available in the US, Spain, Denmark, Germany, France, Italy, Netherlands, Norway, Poland, Sweden, Brazil, and Japan. </div> <div class="note-text"> <sup>2</sup> Based on U.S. Google Trends data as of April 2023, when comparing Google Search interest from 2004 through 2024. </div> </div> </section> </div> </div> </div> </div> <div class="glue-modal modal-parent report-modal-parent" role="dialog" aria-modal="true" aria-labelledby="modal-label" aria-describedby="modal-content-buying-pre-owned-items" data-preview-id="buying-pre-owned-items"> <div class="preview-dialog" data-ga-page-view="page_view" data-ga-preview-text="preview/" data-ga-scroll-event="scroll" data-ga-scroll-depth="25,50,75,100"> <button class="glue-modal__close-btn buying-pre-owned-items close-button sus-icon-button" title="Close the modal" tabindex="0" aria-label="Close the modal"></button> <div id="modal-content-buying-pre-owned-items" class="preview-content"> <div class="commitment-model" id="modal-page"> <section> <div class="navigation-menu"> <span class="navigation-menu-text">Operating sustainably</span> <span class="material-symbols-outlined nav-icon navigation-menu-icon-font"> chevron_right</span> <span> <a href="../../operating-sustainably/circular-economy/" class="sus-link navigation-menu-text" title="Circular economy" data-ga-event="in_page_navigation" data-ga-section-name="circular economy" data-ga-content-type="in_page_navigation"> Circular economy </a> </span> </div> </section> <section class="main-content"> <h3 class="glue-spacer-3-top modal-title-text">Buying pre-owned items</h3> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-grid__col--span-8-xl glue-order-1 glue-order-2-md glue-order-2-xl scroll-section-img"> <img class="scroll-section-img-main commitment-overview-image" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/91/1a/8af9455c4d108882b251cdec820f/enabling-others-card-two.webp" alt="Young woman sitting on the floor of her living room on her computer"> <div class="caption-text"> <p>Global search interest in "<a href="https://trends.google.com/trends/explore?date=2008-01-01%202022-12-31&q=%2Fg%2F11hb1rx4yy" rel="noopener noreferer" target="_blank">slow fashion</a>" reached an all time high in the U.S. in 2024.<sup>1</sup> And global searches for “thrifting” more than doubled over the past 3 years,<sup>2</sup> <a href="/trends/reducing-waste/">reaching an all time high in 2023</a>.<sup>3</sup> Buying pre-owned items is a small action people can take to live more sustainably.</p> <p>In 2022, we <a href="https://blog.google/products/search/new-ways-to-make-more-sustainable-choices/" rel="noopener noreferrer" target="_blank">launched</a> enhancements to the Google Shopping experience in the U.S. for pre-owned products, such as used and refurbished products. We’re highlighting which products are pre-owned, making it easier for people to find and buy second-hand items.<sup>4</sup></p> </div> </div> </section> <section class="card-section js-section"> <div class="card-container"> <p class="subsection-title">Related resources</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-link-main"> <div class="image-wrapper"> <img class="card-link-image hide-image" data-src="https://www.gstatic.com/marketing-cms/assets/images/46/9d/b505efa8404facfade372427a576/boi.webp" alt="Aerial shot of an oceanside town with a graphic overlaid on top showing an illustration of Google Maps with a green leaf indicating an eco-friendly route."> </div> </div> <p class="card-link-copy glue-headline glue-headline--headline-5"> 10 ways to make more sustainable choices with Google</p> <div class="card-link-cta"> <div class="link-story"> <a href="https://blog.google/outreach-initiatives/sustainability/google-sustainability-tips-2024/" class="sus-link" title="" target="_blank" rel="noopener noreferrer" data-ga-event="select_content" data-ga-cta-url="https://blog.google/outreach-initiatives/sustainability/google-sustainability-tips-2024/" data-ga-section-name="related resources" data-ga-content-type="story"> View story </a> </div> </div> </div> </li> </ul> </div> </section> <section class="card-section"> <div class="card-container"> <p class="subsection-title">Did you know?</p> <ul class="resource-card-container-main"> <li class="resource-sub-card-container"> <div class="card-link"> <div class="card-bulb-cta"> <p class="sus-button-bulb-icon"> <span class="material-symbols-outlined">wb_incandescent</span> </p> </div> <div class="card-link-copy glue-headline frame-sub-heading"> <p>The apparel industry is responsible for nearly 7% of global carbon emissions, so clothing choices have a big impact on reducing both waste and emissions.<sup>5</sup></p> </div> </div> </li> </ul> </div> </section> <section class="card-section module-bottom-spacer"> <div class="footnotes-section"> <div class="note-text"> <sup>1</sup> Based on U.S. Google Trends data as of April 2024, when comparing Google Search interest from 2004 through 2023. </div> <div class="note-text"> <sup>2</sup> Based on Google Trends data as of April 2024 when comparing global Google Search interest from 2021 to 2024 to that of 2018 to 2021. </div> <div class="note-text"> <sup>3</sup> Based on Google Trends data as of April 2024, when comparing global Google Search interest from 2004 through 2023. </div> <div class="note-text"> <sup>4</sup> Information on pre-owned items is currently available in the U.S. </div> <div class="note-text"> <p><sup>5</sup> <a href="https://quantis.com/wp-content/uploads/2018/03/measuringfashion_globalimpactstudy_full-report_quantis_cwf_2018a.pdf" rel="noopener noreferrer" target="_blank">“Measuring Fashion: Environmental Impact of the Global Apparel and Footwear Industries Study," Quantis, 2018.</a></p> </div> </div> </section> </div> </div> </div> </div> </div> </div> <footer class="footer glue-footer glue-spacer-5-top"> <h2 class="glue-visually-hidden">Footer links</h2> <nav class="glue-footer__site-links"> <div class="glue-footer__site-links-grid glue-footer__site-links-grid--4-col footer-bottom-spacer"> <div class="footer-col-section"> <div class="glue-footer__site-links-column" id="empowering-individuals"> <h3 class="glue-footer__site-links-header"> <span class="glue-footer__site-links-header-button" id="empowering-individuals-toggle"> <span class="glue-footer__site-links-header-text"> Empowering individuals </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--footer glue-expansion-panel__header-arrow"> <use href="/static/img/glue-icons.svg#expand-more"></use> </svg> </span> </h3> <div class="glue-footer__site-links-list" id="empowering-individuals-content"> <ul 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