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Liz Stanton, Author at Social Media Marketing & Management Dashboard

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After years of freelance writing, she transitioned to a full-time marketing career in 2018. Before joining Hootsuite in 2022, Liz worked as a brand strategist, content editor, and digital campaign manager. She specialized in helping digital marketing agencies, B2C businesses, and SaaS startups build their brands and improve conversions through content marketing and social media.","sameAs":["https://www.linkedin.com/in/liz-stanton/"],"mainEntityOfPage":{"@id":"https://blog.hootsuite.com/author/liz-stanton-2/"}}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//a.omappapi.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Social Media Marketing &amp; Management Dashboard &raquo; Posts by Liz Stanton Feed" href="https://blog.hootsuite.com/author/liz-stanton-2/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blog.hootsuite.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! 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</header> <section class="p-8 lg:p-12"> <div class="flex flex-col max-w-4xl gap-4 mx-auto md:flex-row md:items-center md:gap-20"> <div class="md:w-72 md:flex-none"> <img alt='' src='https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=550&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=1100&#038;d=mm&#038;r=g 2x' class='avatar avatar-550 photo' height='550' width='550' fetchpriority='high' decoding='async'/> </div> <div class="prose"> <p>Liz Stanton is an Inbound Marketing Strategist and associate editor of the Hootsuite blog. After years of freelance writing, she transitioned to a full-time marketing career in 2018. Before joining Hootsuite in 2022, Liz worked as a brand strategist, content editor, and digital campaign manager. She specialized in helping digital marketing agencies, B2C businesses, and SaaS startups build their brands and improve conversions through content marketing and social media.</p> </div> </div> </section> <hr class="max-w-screen-lg mx-auto"> <hr class="max-w-screen-lg mx-auto"> <section class="p-8 lg:p-12"> <div class="flex flex-wrap max-w-4xl mx-auto"> <div class="flex flex-col gap-16"> <article id="post-70109" class="flex gap-4 md:flex-row md:items-center md:gap-20"> <figure class="m-0"> <a href="https://blog.hootsuite.com/social-media-etiquette-rules-for-business/"> <picture class="block lg:w-72 w-48 wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2019/03/social-media-etiquette.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-3xl"> <a class="hover:underline" href="https://blog.hootsuite.com/social-media-etiquette-rules-for-business/"> 15 Social Media Etiquette Blunders (And How To Avoid Them) </a> </h3> </header> <section class="leading-snug lg:block hidden"> <p>The rules of social media etiquette are sometimes unspoken 鈥斅燽ut no longer! We teach you how to make sure your posts don&#8217;t cross the line.</p> </section> <footer> <a class="btn btn-sm btn-spring" href="https://blog.hootsuite.com/social-media-etiquette-rules-for-business/"> Read now </a> </footer> </div> </article> <article id="post-134453" class="flex gap-4 md:flex-row md:items-center md:gap-20"> <figure class="m-0"> <a href="https://blog.hootsuite.com/how-to-write-effective-ctas/"> <picture class="block lg:w-72 w-48 wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-3xl"> <a class="hover:underline" href="https://blog.hootsuite.com/how-to-write-effective-ctas/"> How to Write a Great Social Media Call to Action </a> </h3> </header> <section class="leading-snug lg:block hidden"> <p>If you want your audience to do something, you can&#8217;t just hope and hint. You need a good social media call to action.</p> </section> <footer> <a class="btn btn-sm btn-spring" href="https://blog.hootsuite.com/how-to-write-effective-ctas/"> Read now </a> </footer> </div> </article> <article id="post-341604" class="flex gap-4 md:flex-row md:items-center md:gap-20"> <figure class="m-0"> <a href="https://blog.hootsuite.com/what-is-bereal/"> <picture class="block lg:w-72 w-48 wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2022/07/Rebrand-Blog-Imagery.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-3xl"> <a class="hover:underline" href="https://blog.hootsuite.com/what-is-bereal/"> What Is BeReal? 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BeReal offers an unfiltered peek at the daily lives of your nearest and dearest.</p> </section> <footer> <a class="btn btn-sm btn-spring" href="https://blog.hootsuite.com/what-is-bereal/"> Read now </a> </footer> </div> </article> </div> </div> </section> </main> </section> <footer> <div class="p-8 bg-tea lg:p-12"> <div class="max-w-screen-lg mx-auto text-center"> <h2 class="mb-8 text-3xl font-semibold">Read more about social media business strategy</h2> <a class="btn btn-spring" href="https://blog.hootsuite.com/"> Return to the blog </a> </div> </div> <section class="p-8 bg-nocturn lg:p-12"> <div class="justify-between max-w-screen-xl mx-auto md:flex"> <div class="mb-6 md:mr-12 md:mb-0"> <img loading="lazy" height="54" width="54" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/logos/hootsuite-compact.svg" alt="Hootsuite Logo"> </div> <ul id="footer-menu" class="xl:flex xl:justify-between grid grid-cols-2 md:grid-cols-3 grow"><li id="menu-item-70308" 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