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sc-524d5167-0 vmEXy"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><span class="sc-b39372b9-0 hubBEz"><img alt="Hootsuite analytics dashboard with graphs and charts" data-contentful-id="3r3GpujYCMZTzeOIOe4goE" data-contentful-entry-id="3r3GpujYCMZTzeOIOe4goE" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="1801" height="1501" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FN0Nlrb8QGS8s6OcSH28PI%2F8c97d960ae35c64d884f9a85b84264c3%2FAnalytics-Hero-600x500__2_.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FN0Nlrb8QGS8s6OcSH28PI%2F8c97d960ae35c64d884f9a85b84264c3%2FAnalytics-Hero-600x500__2_.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FN0Nlrb8QGS8s6OcSH28PI%2F8c97d960ae35c64d884f9a85b84264c3%2FAnalytics-Hero-600x500__2_.png&w=3840&q=75"/></span></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><div class="sc-d0da441b-0 ezjKVJ"><h1 class="sc-9827fdd0-0 hxUZBQ sc-524d5167-3 dmAvqi"><span><span class="shortcode">Understand what's working</span> on social with <span class="shortcode">Hootsuite Analytics</span></span></h1><div class="sc-524d5167-4 fvPlit"><p>See what’s working, improve what’s not, and get results. Smart data and beautiful reports make it easy. No spreadsheets required.</p></div><div class="sc-524d5167-5 fIvsdi"><span data-button-type="primary" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_trial_hero" class="sc-84c8dcdb-2 sc-84c8dcdb-3 gWrIxm vbwCJ" data-contentful-entry-id="6bc5EJGTJiYTaScW2SL3aS" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6bc5EJGTJiYTaScW2SL3aS" data-ga-track-id="platform_analytics_trial_hero" href="/select-plan">Start your free 30-day trial</a></span><span data-button-type="text" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_demo_hero" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" data-contentful-entry-id="1lHDmHIPvRb1UV2AL7zUyK" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1lHDmHIPvRb1UV2AL7zUyK" data-ga-track-id="platform_analytics_demo_hero" href="/request-demo">Request a demo</a></span></div></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="1P2nhD0aOJZphn1B4ABYZc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1P2nhD0aOJZphn1B4ABYZc" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="4x8oafXJLiVYt2oCQQ6pxQ" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Track all your networks in one place</span></h2><p><span class="sc-b39372b9-0 hubBEz"><img alt="Instagram, Facebook, Twitter (X), TikTok, YouTube, LinkedIn, and Threads logos" data-contentful-id="1C8wNLvVu9PJmKPz8gI3MD" data-contentful-entry-id="1C8wNLvVu9PJmKPz8gI3MD" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="600" height="80" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DOzK4U9pQL190otr3FxTE%2F7a25b9ec57835b36c36cefb676f23c1c%2FAnalytics_platform_page_banner.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DOzK4U9pQL190otr3FxTE%2F7a25b9ec57835b36c36cefb676f23c1c%2FAnalytics_platform_page_banner.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DOzK4U9pQL190otr3FxTE%2F7a25b9ec57835b36c36cefb676f23c1c%2FAnalytics_platform_page_banner.png&w=1200&q=75"/></span></p></div></div></div></div></div></div></div><div class="sc-fec034cc-0 glZxzE"></div><div class="sc-fec034cc-0 glZxzE"></div><div data-contentful-id="qIxXlYjrkMiP7i3bJv5gZ" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><h2 class="sc-9827fdd0-1 lmvprZ sc-da9adadf-0 bWCJvi"><span>Sit back, relax, and watch your social media stats soar</span></h2></div><div class="sc-48abd0-2 bRburY"><p class="sc-9827fdd0-6 dfgtuq sc-da9adadf-3 dyBXaJ"><span>Show the value of your social media content with the ultimate social media analytics software.</span></p></div><div class="sc-48abd0-2 bRburY"><div class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="1cJNN5xMLLNH4BDhlwhL36" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="true" aria-controls=":R5dikq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iLJwJG" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ctNsCU">All your social media analytics in one tab</span></button><div id=":R5dikq6:" class="sc-52fb8eae-3 cdraqI"><p>All your performance metrics, for every network, in one user-friendly dashboard. Hootsuite shows you how you’re doing on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, YouTube, and Threads.</p></div><div class="sc-52fb8eae-6 bXzpcz"></div></div><div data-contentful-id="1F6S64RRZscQWqGHpiWvjp" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":R9dikq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">See exactly what works (and what doesn’t)</span></button><div id=":R9dikq6:" class="sc-52fb8eae-3 erikKB"><p>Quickly and easily show which posts drive the most engagement with post-, profile- and network-level metrics. Plus, view your social advertising performance right alongside your organic posts.</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="2qtQlnpxZKztbXhYfDUbjy" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rddikq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Boost engagement, reach, traffic, and awareness</span></button><div id=":Rddikq6:" class="sc-52fb8eae-3 erikKB"><p>Take your social strategy to the next level by posting at the exact time your audience is online. See when to post on every network to reach your specific goal — increase engagement, drive traffic, build awareness, or extend reach. </p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="3vYCd8wchphQy56Sydk6RE" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rhdikq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Beat your competitors and stand out in your industry</span></button><div id=":Rhdikq6:" class="sc-52fb8eae-3 erikKB"><p>Use Hootsuite’s competitive analysis tool to see your competitors’ posting frequency, audience growth, average engagement, and more. Plus, benchmark your own performance against big players in your industry.</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div class="sc-da9adadf-1 biDNPH"><img alt="Hootsuite analytics dashboard" fetchPriority="auto" loading="lazy" width="600" height="382" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1WhuO4fsnbm5XKOXHVhw8P%2F73cd31e63cd060599bc8c12d00c97280%2FAnalytics__1__1.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1WhuO4fsnbm5XKOXHVhw8P%2F73cd31e63cd060599bc8c12d00c97280%2FAnalytics__1__1.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1WhuO4fsnbm5XKOXHVhw8P%2F73cd31e63cd060599bc8c12d00c97280%2FAnalytics__1__1.png&w=1200&q=75"/></div><div class="sc-da9adadf-1 cwwrYU"><img alt="Hootsuite analytics with post details, competitor reports, and average impressions per post" fetchPriority="auto" loading="lazy" width="600" height="409" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Alh4yTlzncmrpx33VRKdB%2Fba51db343b04bbaade230e98d8d30558%2FAdvancedAnalytics-ForLakeBG_2x_1.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Alh4yTlzncmrpx33VRKdB%2Fba51db343b04bbaade230e98d8d30558%2FAdvancedAnalytics-ForLakeBG_2x_1.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Alh4yTlzncmrpx33VRKdB%2Fba51db343b04bbaade230e98d8d30558%2FAdvancedAnalytics-ForLakeBG_2x_1.png&w=1200&q=75"/></div><div class="sc-da9adadf-1 cwwrYU"><img alt="Hootsuite best time to post by goal — extend reach, build awareness, increase engagement, or drive traffic" fetchPriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQPZRv1lxFWiZKQ5HlH93B%2Fd56d7e6c72b2ffd57e29e6637e57c86d%2FPinterestManagement-Accordion3_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQPZRv1lxFWiZKQ5HlH93B%2Fd56d7e6c72b2ffd57e29e6637e57c86d%2FPinterestManagement-Accordion3_2x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQPZRv1lxFWiZKQ5HlH93B%2Fd56d7e6c72b2ffd57e29e6637e57c86d%2FPinterestManagement-Accordion3_2x.png&w=1200&q=75"/></div><div class="sc-da9adadf-1 cwwrYU"><img alt="Hootsuite competitive benchmarking feature showing competitor engagement" fetchPriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hYKTSM7nwvcMGOTVCTLLz%2F68210668ace0ed088a710bb4f9749396%2Ffb-analytics-competition_4x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hYKTSM7nwvcMGOTVCTLLz%2F68210668ace0ed088a710bb4f9749396%2Ffb-analytics-competition_4x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hYKTSM7nwvcMGOTVCTLLz%2F68210668ace0ed088a710bb4f9749396%2Ffb-analytics-competition_4x.png&w=1200&q=75"/></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"></div></div></div><div class="sc-fec034cc-0 glZxzE"></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="5vb4iopWFHP0EojJcniEjX" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5vb4iopWFHP0EojJcniEjX" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="1FnfyugVRffLO3ZKshUrYH" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Say goodbye to the stress-inducing, time-consuming side of social media tracking</span></h2><p>No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.</p></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="1tLl7VcKqYnIS835ELPAf9" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1tLl7VcKqYnIS835ELPAf9" class="sc-48abd0-0 jUoCAx sc-52c01e9e-0"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><span class="sc-b39372b9-0 hubBEz"><img alt="Post details in Hootsuite analytics with export button" data-contentful-id="297tnKUmLR08fLJG8y2LHJ" data-contentful-entry-id="297tnKUmLR08fLJG8y2LHJ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6QaQs8QIDjMlNYqmuzUWCK%2F99236588009f3d7a196d1aad30c135eb%2FSMAnalytics-Godeeper_2x.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6QaQs8QIDjMlNYqmuzUWCK%2F99236588009f3d7a196d1aad30c135eb%2FSMAnalytics-Godeeper_2x.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6QaQs8QIDjMlNYqmuzUWCK%2F99236588009f3d7a196d1aad30c135eb%2FSMAnalytics-Godeeper_2x.png&w=3840&q=75"/></span></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52c01e9e-3 gvwaiO"><div data-contentful-id="3NJOMIJQYOZI5frsbhyy5x" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Go deeper than native with hundreds of metrics</span></h2><p>No social media analytics tool goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising. Drill down to the post level, network level, or page level to determine what works for your brand.</p></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="1Z6ksyjg0xjMcxvjRjEEMU" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1Z6ksyjg0xjMcxvjRjEEMU" class="sc-48abd0-0 jUoCAx sc-52c01e9e-0 hZuZEk"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><span class="sc-b39372b9-0 hubBEz"><img alt="Woman on laptop with Hootsuite metrics and export button" data-contentful-id="5J1xH1YU6yF7XVqX5laVP5" data-contentful-entry-id="5J1xH1YU6yF7XVqX5laVP5" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F200bSQaKB0vQ84qofwRcE%2F61bce8612ba52e218e3de3d0baeef6f5%2FSMAnalytics-BuildStunning_2x.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F200bSQaKB0vQ84qofwRcE%2F61bce8612ba52e218e3de3d0baeef6f5%2FSMAnalytics-BuildStunning_2x.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F200bSQaKB0vQ84qofwRcE%2F61bce8612ba52e218e3de3d0baeef6f5%2FSMAnalytics-BuildStunning_2x.png&w=3840&q=75"/></span></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52c01e9e-3 gvwaiO"><div data-contentful-id="1y9N57fT40mDBhIDrs2x0k" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Build compelling custom reports or save time with a template</span></h2><p>Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Build detailed reports with the visuals that matter to you or plug and play with easily customizable templates.</p></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="4Bu5OUlzw77Z8sHTPWU7p3" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4Bu5OUlzw77Z8sHTPWU7p3" class="sc-48abd0-0 jUoCAx sc-52c01e9e-0"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><span class="sc-b39372b9-0 hubBEz"><img alt="Hootsuite dashboard with paid advertising scheduling" data-contentful-id="4yL0195Bkzsx364ADoXnMN" data-contentful-entry-id="4yL0195Bkzsx364ADoXnMN" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FIX2lsGPdrsAvcoiIxOG4d%2Fbd628a43666e2df5a3a34ab38433fae2%2FProPlan-Getmore-600x400_2x.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FIX2lsGPdrsAvcoiIxOG4d%2Fbd628a43666e2df5a3a34ab38433fae2%2FProPlan-Getmore-600x400_2x.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FIX2lsGPdrsAvcoiIxOG4d%2Fbd628a43666e2df5a3a34ab38433fae2%2FProPlan-Getmore-600x400_2x.png&w=3840&q=75"/></span></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52c01e9e-3 gvwaiO"><div data-contentful-id="67C06QxLMvraUkusJAHRao" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Monitor organic, paid, and earned content side by side</span></h2><p>Hootsuite not only helps you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more on Instagram, Facebook, X, and LinkedIn.</p></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="UVMnOshDRuUJk0bpUwR5U" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="UVMnOshDRuUJk0bpUwR5U" class="sc-48abd0-0 jUoCAx sc-52c01e9e-0 hZuZEk"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><span class="sc-b39372b9-0 hubBEz"><img alt="Hootsuite total mentions and mentions over time report" data-contentful-id="3rQPvsROpEm8v0vlfN9KQV" data-contentful-entry-id="3rQPvsROpEm8v0vlfN9KQV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="1801" height="1201" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6mVqovSv1Q9WYlYZoDXT6i%2F334bf9c84dac567ce2099a026dc462b7%2FTrackMentions__1_.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6mVqovSv1Q9WYlYZoDXT6i%2F334bf9c84dac567ce2099a026dc462b7%2FTrackMentions__1_.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6mVqovSv1Q9WYlYZoDXT6i%2F334bf9c84dac567ce2099a026dc462b7%2FTrackMentions__1_.png&w=3840&q=75"/></span></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52c01e9e-3 gvwaiO"><div data-contentful-id="5WacSoIA9gO1PaG8h1oF5R" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Keep your reputation in tip-top shape and stay on top of trends</span></h2><p>Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.</p></div></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="6xnySX4p8art45PV6xF2z9" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6xnySX4p8art45PV6xF2z9" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div class="sc-d0da441b-0 SyzBb sc-a847bffd-0 gZuXrC"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" class="sc-a847bffd-2 eokPBl" aria-hidden="true"><circle cx="25" cy="25" r="25" fill="#E03035"></circle><path fill="#fff" d="M20.352 24.015q1.2.528 1.872 1.584t.672 2.496q0 2.064-1.296 3.36-1.296 1.248-3.312 1.248t-3.36-1.296q-1.296-1.296-1.296-3.312 0-.96.24-1.92t1.056-2.88l2.784-6.912h4.752zm11.328 0q1.2.528 1.872 1.584t.672 2.496q0 2.064-1.296 3.36-1.296 1.248-3.312 1.248t-3.36-1.296q-1.296-1.296-1.296-3.312 0-.96.24-1.92t1.056-2.88l2.784-6.912h4.752z"></path></svg><blockquote lang="en-US" class="sc-a847bffd-1 fCDRvR">The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.</blockquote><div class="sc-a847bffd-9 jJaiHZ"><div class="sc-a847bffd-4 kEXllX"><span class="sc-b39372b9-0 hubBEz"><img alt="Slade Meadows the Man the Myth the Legend!" data-contentful-id="2174AeCw7GjmmGOuAnJfAK" data-contentful-entry-id="2174AeCw7GjmmGOuAnJfAK" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-a847bffd-5 hGmMOO" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2TnLMNnKJilSToVPNtCopT%2F0636981ae34cf0429118baf1bbbe4903%2F1624382824012.jpg&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2TnLMNnKJilSToVPNtCopT%2F0636981ae34cf0429118baf1bbbe4903%2F1624382824012.jpg&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2TnLMNnKJilSToVPNtCopT%2F0636981ae34cf0429118baf1bbbe4903%2F1624382824012.jpg&w=1920&q=75"/></span></div><div><cite class="sc-a847bffd-6 bFxtKF">Slade Meadows</cite><div class="sc-a847bffd-8 kRvQPV">Digital Marketing Manager</div><div class="sc-a847bffd-7 kNpWBB">Classic of Denton</div></div></div></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="4plyLc6mtv0BTq9kdAM5Zh" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4plyLc6mtv0BTq9kdAM5Zh" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="VCWsu4s0Y8AeR6rC1xzzT" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Go beyond detailed analytics reports</span></h2><p>In addition to custom reports and templates, Hootsuite comes with tons of useful social media analysis tools you can use to sharpen your strategy (and grow lightning-fast).</p></div></div></div></div></div></div></div><div data-contentful-id="7emH7cpwWOnDYrn9c9wwhw" class="sc-48abd0-0 hASofK"><div class="sc-48abd0-1 cDqORJ grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="Speedometer icon" data-contentful-id="50jUR60vzyFlYtZgKCm96S" data-contentful-entry-id="50jUR60vzyFlYtZgKCm96S" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F37dWtjB2GzO9Itr4k3TC8S%2F385a677d762fd74cfa13af7dd861d267%2FUntitled_design_-_2024-10-31T091806.202.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F37dWtjB2GzO9Itr4k3TC8S%2F385a677d762fd74cfa13af7dd861d267%2FUntitled_design_-_2024-10-31T091806.202.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F37dWtjB2GzO9Itr4k3TC8S%2F385a677d762fd74cfa13af7dd861d267%2FUntitled_design_-_2024-10-31T091806.202.png&w=256&q=75"/></span></div></div><div data-contentful-id="465vZNXY5AIpgTCNiXVqjd" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Social performance</span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>score</span></h3><p>View a weekly snapshot of your performance across Facebook, Instagram, and LinkedIn. Watch your score climb each week as you improve your content strategy.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="Sparkles icon" data-contentful-id="73Mn3TD9d675JdnOYXT1dn" data-contentful-entry-id="73Mn3TD9d675JdnOYXT1dn" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3OhMBLZAHvT5usxPRotRBG%2F424f33b5ce6547fa76e469bddaed819d%2FHomepage-Icon-AI_4x.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3OhMBLZAHvT5usxPRotRBG%2F424f33b5ce6547fa76e469bddaed819d%2FHomepage-Icon-AI_4x.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3OhMBLZAHvT5usxPRotRBG%2F424f33b5ce6547fa76e469bddaed819d%2FHomepage-Icon-AI_4x.png&w=256&q=75"/></span></div></div><div data-contentful-id="yVMLxc1AMz1gwOuafmUj0" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>AI recommendations </span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>and highlights</span></h3><p>Get AI-powered tips on how to boost your social performance score fast. Plus, see a quick snapshot of your most and least engaging posts from the past week.<br/></p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="Target icon" data-contentful-id="61qGKulMkAN0TfF8QpV5na" data-contentful-entry-id="61qGKulMkAN0TfF8QpV5na" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4mKBMuki9GZ8gNZsT5dpN4%2Fd36ee3d20d4aef542b6a8eb7f8e9d88a%2FAnalytics-Icon-Benchmarking4.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4mKBMuki9GZ8gNZsT5dpN4%2Fd36ee3d20d4aef542b6a8eb7f8e9d88a%2FAnalytics-Icon-Benchmarking4.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4mKBMuki9GZ8gNZsT5dpN4%2Fd36ee3d20d4aef542b6a8eb7f8e9d88a%2FAnalytics-Icon-Benchmarking4.png&w=256&q=75"/></span></div></div><div data-contentful-id="1YKqG3yfCWBu0yOZTNZZpr" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Competitive</span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>benchmarking</span></h3><p>Monitor up to 20 competitors simultaneously. Track their posts, posting frequency, follower growth, engagement rate, and more.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="analytics chart icon with bullseye" data-contentful-id="4GIrdVIujvJSdXQwhDA5Z" data-contentful-entry-id="4GIrdVIujvJSdXQwhDA5Z" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1g3pNiywilQ0DFYGLFDC6K%2Fd5dd772f32019865c8b92c6527526d9b%2FAnalytics-Icon-Benchmarking3.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1g3pNiywilQ0DFYGLFDC6K%2Fd5dd772f32019865c8b92c6527526d9b%2FAnalytics-Icon-Benchmarking3.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1g3pNiywilQ0DFYGLFDC6K%2Fd5dd772f32019865c8b92c6527526d9b%2FAnalytics-Icon-Benchmarking3.png&w=256&q=75"/></span></div></div><div data-contentful-id="4DldYW4iCIr1rs2TQLAxsu" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Industry </span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>benchmarking</span></h3><p>See how your business performs on social media compared to big players in the industry. Benchmark against different verticals and company sizes.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="Watch icon" data-contentful-id="7EIxXYui3xUsOzmHGw9ja0" data-contentful-entry-id="7EIxXYui3xUsOzmHGw9ja0" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1SDoDuLHuu3iKED90ztNPt%2Ff8caa88859b372d7a581462c4e2a70bc%2FPromote-calendar-icon-113x113.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1SDoDuLHuu3iKED90ztNPt%2Ff8caa88859b372d7a581462c4e2a70bc%2FPromote-calendar-icon-113x113.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1SDoDuLHuu3iKED90ztNPt%2Ff8caa88859b372d7a581462c4e2a70bc%2FPromote-calendar-icon-113x113.png&w=256&q=75"/></span></div></div><div data-contentful-id="3LZOyuPWknFGi9gi1n5IZ6" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Best time to post </span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>on social media</span></h3><p>See when to post on every network based on when your audience scrolls. Then schedule your posts to go live at that time.</p><p><br/></p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 gbXwcd"><div class="sc-e87696af-4 kdwLoX"><span class="sc-b39372b9-0 hubBEz"><img alt="AI writer icon" data-contentful-id="5xrwDjCgOYvyBgu1QD3xWv" data-contentful-entry-id="5xrwDjCgOYvyBgu1QD3xWv" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F155aiEtSixXgMcYc89Ftur%2Fce73c6cb817c238a4ab7f65171aef27a%2FProPlan-Icon-AIWriter_2x.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F155aiEtSixXgMcYc89Ftur%2Fce73c6cb817c238a4ab7f65171aef27a%2FProPlan-Icon-AIWriter_2x.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F155aiEtSixXgMcYc89Ftur%2Fce73c6cb817c238a4ab7f65171aef27a%2FProPlan-Icon-AIWriter_2x.png&w=256&q=75"/></span></div></div><div data-contentful-id="2frHo1X2zg9q3rufcJ95Y1" class="sc-d0da441b-0 ezjKVJ"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Repurpose </span></h3><h3 class="sc-9827fdd0-2 jqnsDq"><span>top-performing posts</span></h3><p>Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication.<br/></p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><div class="sc-6e11d915-0 lfSMeM"></div></div></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="4wVdbBr7rIM4Ij3WGimJto" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4wVdbBr7rIM4Ij3WGimJto" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="7N3T0bpEYR4pFY9SRU9A91" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Want to go deeper? Get more with Enterprise.</span></h2><p>Dig deeper into your stats with Hootsuite Enterprise and Advanced Analytics. </p><p></p></div></div></div></div></div></div></div><div data-contentful-id="2m4WS05czEPa5uieM3T0vI" class="sc-aad47d0b-1 jsxwa"><div class="sc-48abd0-0 hASofK sc-aad47d0b-0 bdcNfa"><div class="sc-48abd0-1 dSclBs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 eUYUwS sc-aad47d0b-2 cdfkJI"><div class="sc-aad47d0b-3 bIGOcg"><h3 class="sc-9827fdd0-2 jqnsDq sc-aad47d0b-4 kqSefk"><span>Basic Analytics</span></h3><div class="sc-9827fdd0-3 bPrYUD sc-aad47d0b-5 ceMJpQ"><span>Comes standard in all Hootsuite plans</span></div><ul class="sc-aad47d0b-6 bZcqYT"><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Paid and organic analytics</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Basic report customizations</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Best time to post by network and goal</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Benchmark against up to 5 competitors</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Basic report exporting (.pdf or .ppt)</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><p class="sc-aad47d0b-8 iTtRfa">Industry benchmarking</p></div></li></ul><span data-button-type="primary" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_trial_chart" class="sc-84c8dcdb-2 sc-84c8dcdb-3 gWrIxm vbwCJ" data-contentful-entry-id="5dsbOrT1Sm7j5BdjSn4s4u" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5dsbOrT1Sm7j5BdjSn4s4u" data-ga-track-id="platform_analytics_trial_chart" href="/select-plan">Try it free</a></span></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 vyUH sc-aad47d0b-2 jAUEjz"><div class="sc-aad47d0b-3 YLKSl"><h3 class="sc-9827fdd0-2 jqnsDq sc-aad47d0b-4 kqSefk"><span>Enterprise Analytics</span></h3><div class="sc-9827fdd0-3 bPrYUD sc-aad47d0b-5 ceMJpQ"><span>Available in Hootsuite Enterprise or as an Enterprise add-on for an extra fee</span></div><ul class="sc-aad47d0b-6 bZcqYT"><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Paid and organic analytics</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Advanced report customizations</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Best time to post by network and goal</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Benchmark against 20 competitors</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Advanced report exporting (.pdf, .ppt, .csv or .xlsx)</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Industry benchmarking</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Inbox performance reporting</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">ROI analysis and reporting (add-on)</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Integrate with Google Analytics and Adobe Analytics (add-on)</p></div></li><li><div class="sc-aad47d0b-7 fdWgya"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-aad47d0b-9 jlvNRx"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-aad47d0b-8 iTtRfa">Content comparison (add-on)</p></div></li></ul><span data-button-type="secondary" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_demo_chart" class="sc-84c8dcdb-2 sc-84c8dcdb-3 iOQxCp vbwCJ" data-contentful-entry-id="2DBFqlK30AE3bB6gxKKbyx" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2DBFqlK30AE3bB6gxKKbyx" data-ga-track-id="platform_analytics_demo_chart" href="/request-demo">Request a demo</a></span></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 eWsNZP"></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="2INaYP2kscMfLUnnl37KPV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2INaYP2kscMfLUnnl37KPV" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="1CugreUExXXKvwZfWeVZvq" class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 kdwLoX"><h2 class="sc-9827fdd0-1 lmvprZ"><span>Kickstart your strategy with helpful resources</span></h2><p></p></div></div></div></div></div></div></div><div data-contentful-id="1gZIw47ciHqzwV2doSmmX9" class="sc-48abd0-0 hASofK"><div class="sc-48abd0-1 cDqORJ grid"><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ieKdGV sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 jmNMaR"><div class="sc-e87696af-4 fQLPxM"><span class="sc-b39372b9-0 hubBEz"><img alt="Icon with graphs" data-contentful-id="52Sl4C07qo0Brp4ZgPGu5Y" data-contentful-entry-id="52Sl4C07qo0Brp4ZgPGu5Y" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="380" height="380" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5J34oH6G4d7VSAOnN9raYJ%2Fe709834b493bf940a120ee8f312bf462%2FPlatformPages_Analytics_1.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5J34oH6G4d7VSAOnN9raYJ%2Fe709834b493bf940a120ee8f312bf462%2FPlatformPages_Analytics_1.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5J34oH6G4d7VSAOnN9raYJ%2Fe709834b493bf940a120ee8f312bf462%2FPlatformPages_Analytics_1.png&w=828&q=75"/></span></div></div><div data-contentful-id="2IFSrE4EExLtKNADxdBNcD" class="sc-d0da441b-0 ieKdGV"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h3 class="sc-9827fdd0-2 jqnsDq"><span>The ultimate guide to social media analytics</span></h3><p>Learn everything there is to know about social media analytics, and get a free report template, with this guide.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><div class="sc-6e11d915-0 eNwEST"><span data-button-type="text" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_resources_card_1_learn_more" target="_blank" href="https://blog.hootsuite.com/social-media-analytics/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" data-contentful-entry-id="57Aa6YNGw8Xfdl6yhinuXf" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="57Aa6YNGw8Xfdl6yhinuXf" data-ga-track-id="platform_analytics_resources_card_1_learn_more" rel="noopener noreferrer" aria-label="Click here to read the blog 'The ultimate guide to social media analytics'">Read more →</a></span></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ieKdGV sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 jmNMaR"><div class="sc-e87696af-4 fQLPxM"><span class="sc-b39372b9-0 hubBEz"><img alt="graph icon with magnifying glass" data-contentful-id="1i7LpKY414n4ebQJF85HZq" data-contentful-entry-id="1i7LpKY414n4ebQJF85HZq" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="380" height="380" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4yw6Ic8OHaKoSX4OEbWi3w%2F0f70fb99d56c64f5a620181400992e19%2FPlatformPages_Analytics_2.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4yw6Ic8OHaKoSX4OEbWi3w%2F0f70fb99d56c64f5a620181400992e19%2FPlatformPages_Analytics_2.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4yw6Ic8OHaKoSX4OEbWi3w%2F0f70fb99d56c64f5a620181400992e19%2FPlatformPages_Analytics_2.png&w=828&q=75"/></span></div></div><div data-contentful-id="5tJH6CpMmtaCDH4zHA7gUP" class="sc-d0da441b-0 ieKdGV"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h3 class="sc-9827fdd0-2 jqnsDq"><span>Social media competitor analysis: Template and guide</span></h3><p>Beat your competitors on social media and fill gaps in your strategy with our competitor analysis guide.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><div class="sc-6e11d915-0 eNwEST"><span data-button-type="text" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_resource_card_2_learn_more" target="_blank" href="https://blog.hootsuite.com/competitive-analysis-on-social-media/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" data-contentful-entry-id="7fFkjY2OhL4U2A5hah7l7I" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="7fFkjY2OhL4U2A5hah7l7I" data-ga-track-id="platform_analytics_resource_card_2_learn_more" rel="noopener noreferrer" aria-label="Click here to read the blog "Social media competitor analysis: Template + guide"">Read more →</a></span></div></div></div></div></div></div><div class="sc-48abd0-2 bRburY"><div class="sc-d0da441b-0 ieKdGV sc-52018cdd-0 jXvHr"><div class="sc-e87696af-3 iytfPH sc-52018cdd-1 jmNMaR"><div class="sc-e87696af-4 fQLPxM"><span class="sc-b39372b9-0 hubBEz"><img alt="Smartphone with arrow and bullseye with checklist" data-contentful-id="33EOBavC8TgGC2o2MMeDHl" data-contentful-entry-id="33EOBavC8TgGC2o2MMeDHl" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchPriority="auto" loading="lazy" width="380" height="380" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DHMQPSAq3yQcv3BQLmtnq%2F989c6dd3370f16ea971328d964cbb6de%2FPlatformPages_Analytics_3.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DHMQPSAq3yQcv3BQLmtnq%2F989c6dd3370f16ea971328d964cbb6de%2FPlatformPages_Analytics_3.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1DHMQPSAq3yQcv3BQLmtnq%2F989c6dd3370f16ea971328d964cbb6de%2FPlatformPages_Analytics_3.png&w=828&q=75"/></span></div></div><div data-contentful-id="6qI3StZ0v4ecRrXWLP8zTx" class="sc-d0da441b-0 ieKdGV"><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><h3 class="sc-9827fdd0-2 jqnsDq"><span>The 21 essential social media metrics to track</span></h3><p>See which social media metrics actually matter and discover the tools that make them easier to track.</p></div></div><div class="sc-e87696af-3 iytfPH"><div class="sc-e87696af-4 fQLPxM"><div class="sc-6e11d915-0 eNwEST"><span data-button-type="text" class="sc-84c8dcdb-1 hbKlJf"><a id="platform_analytics_resource_card_3_learn_more" target="_blank" href="https://blog.hootsuite.com/social-media-metrics/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" data-contentful-entry-id="1bc94V5FOfBnKD0j6F0KFR" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1bc94V5FOfBnKD0j6F0KFR" data-ga-track-id="platform_analytics_resource_card_3_learn_more" rel="noopener noreferrer" aria-label="Click here to read the blog post "The 21 essential social media metrics to track"">Read more →</a></span></div></div></div></div></div></div></div></div><div class="sc-fec034cc-0 glZxzE"></div><div class="sc-fec034cc-0 glZxzE"></div><div data-contentful-id="5oAox3n8WPt7UjgxNUvxJM" class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><h2 class="sc-9827fdd0-1 lmvprZ sc-da9adadf-0 bWCJvi"><span>Frequently asked questions</span></h2></div><div class="sc-48abd0-2 bRburY"></div><div class="sc-48abd0-2 bRburY"><div class="sc-48abd0-0 jUoCAx"><div class="sc-48abd0-1 hwBhrs grid"><div class="sc-48abd0-2 bRburY"><div><div class="sc-d0da441b-0 ezjKVJ"><div data-contentful-id="3Br7hzivcbDH4j1EXNmIg3" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="true" aria-controls=":R5dskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iLJwJG" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ctNsCU">What is social media analytics?</span></button><div id=":R5dskq6:" class="sc-52fb8eae-3 cdraqI"><p>Social media analytics is a set of data points that tell you how your social media posts perform. Analytics is made up of a group of social media metrics, such as how many people liked or commented on a specific post. These metrics help you determine which types of content and which networks are most worthy of your efforts.</p><p>Getting insightful reports is quick and easy with Hootsuite Analytics. Your dashboard shows all your data for accounts across all your social networks. Plus, it allows you to create attractive and skimmable social media analytics reports to share with your team. Cue the snaps from your boss.<br/><span class="sc-84c8dcdb-1 hbKlJf sc-745f5514-0 gmmEGq" data-button-type="text"><a href="https://blog.hootsuite.com/social-media-analytics/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" aria-label="link to https://blog.hootsuite.com/social-media-analytics/"><u>Read our guide to social media analytics here</u></a></span><u>.</u></p></div><div class="sc-52fb8eae-6 bXzpcz"></div></div><div data-contentful-id="6jtSShDGz7JQimmy3jXyLT" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":R9dskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Which social networks does Hootsuite analytics track?</span></button><div id=":R9dskq6:" class="sc-52fb8eae-3 erikKB"><p>With Hootsuite, you can monitor the performance of paid and organic social media posts on all the most popular social media networks as well as the web. </p><ul><li><p><b>Facebook analytics </b>—<b> </b>Learn the best time to post on Facebook based on your followers and goals. View hundreds of post- and page-level metrics.</p></li><li><p><b>Instagram analytics — </b>Learn the best time to post on Instagram and track the performance of Reels, feed posts, Stories, and more. </p></li><li><p><b>X (Twitter) analytics</b> — Simplify Twitter reporting, track hundreds of metrics, and monitor mentions. See when to post and identify top-performing Tweets.</p></li><li><p><b>TikTok analytics </b>— Learn the best times to post on TikTok to boost your chances of going viral. Determine where views came from and much more.</p></li><li><p><b>LinkedIn analytics</b> — Figure out what’s working on LinkedIn with analytics for organic posts and paid ads. See when to post for the most engagement.</p></li><li><p><b>Pinterest analytics</b> — Prove your Pinterest ROI. Plan successful campaigns by tracking website visits and revenue generated by your Pins.</p></li><li><p><b>YouTube analytics </b>— Analyze YouTube performance alongside your other social media channels. Schedule automatic reports to stay in the know.</p></li><li><p><b>Threads analytics</b> — See how you're performing on Threads with report templates.</p></li><li><p><b>Paid ad analytics</b> — Analyze the performance of your paid ads, including Facebook, Instagram, LinkedIn, and — with Hootsuite Advanced Analytics — Twitter.</p></li><li><p><b>Web analytics</b> — Advanced Analytics integrates with Google Analytics and Adobe Analytics so all your social and web data is in one place.</p></li></ul><p>No more hopping between multiple different social data analytics platforms!</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="36fEXthkAno1JkKGVu8VlS" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rddskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Can Hootsuite be used for competitor analysis?</span></button><div id=":Rddskq6:" class="sc-52fb8eae-3 erikKB"><p>Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).</p><p>Within the Hootsuite dashboard, you can track various competitor analytics within a selected date range. Track their posts and post frequency, average engagement, followers and audience growth, and estimated engagement. You can also use Quick Search to get an idea of what people are saying — and how they feel — about your competitors. </p><p>Tracking what your competitors are doing on social media doesn’t make you nosy. It makes you smart. With the insights you gather, you can leverage brand-new ways to shine online. Discover where to post, how often to post, and which topics resonate with your shared audience.<br/></p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="tZQJgDKGUH7uLMNBs1CNi" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rhdskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">What are social media metrics?</span></button><div id=":Rhdskq6:" class="sc-52fb8eae-3 erikKB"><p>Your social media analytics dashboard is made up of a series of social media metrics. These are the numbers that show how many people interacted with your content and the ways they did so. Examples include the number of likes, comments, shares, saves, and views on a specific post. But there are hundreds of metrics you can (and should) measure on social media.</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="1V5ebAyzc5vfqblUyjxdh5" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rldskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Why is social media analytics important?</span></button><div id=":Rldskq6:" class="sc-52fb8eae-3 erikKB"><p>The right social media analytics tools can help you quickly identify what content your audience likes and doesn't like. That means you'll know how to get more attention, followers, and conversions on each post.</p><p>Another big reason to track analytics on social media? It helps you decide where to spend your time, money, and effort. Find out which types of posts and networks are your biggest money-makers so you can take your marketing dollars further.</p><p><span class="sc-84c8dcdb-1 hbKlJf sc-745f5514-0 gmmEGq" data-button-type="text"><a href="https://blog.hootsuite.com/social-media-metrics/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" aria-label="link to https://blog.hootsuite.com/social-media-metrics/"><u>Learn more about the social media metrics that really matter</u></a></span>.</p><p><br/></p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="5HjvEiZfT3anSjuWEUzMG2" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rpdskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">Do I need a social media analytics tool?</span></button><div id=":Rpdskq6:" class="sc-52fb8eae-3 erikKB"><p>If you want to take full advantage of the power of social media (who doesn't?) then it's definitely worth your while to invest in an analytics tool like Hootsuite. The best social media analytics tools can help you reach your goals much faster.</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="3xFbbgrNSUJn1et1L7Fhd7" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":Rtdskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">What analytics does Hootsuite provide?</span></button><div id=":Rtdskq6:" class="sc-52fb8eae-3 erikKB"></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="52fCauoRk3I5E2nDiNgiJY" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":R11dskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">What is Hootsuite Advanced Analytics?</span></button><div id=":R11dskq6:" class="sc-52fb8eae-3 erikKB"><p>Hootsuite Advanced Analytics (formerly Hootsuite Impact) is a social media analytics tool you can add to your Hootsuite Business or Enterprise plan. </p><p>While Hootsuite’s standard analytics can help you see exactly how your posts are performing on social media, Advanced Analytics gives you a deeper view into what social media content is bringing in the most money (and much more).</p><p>Advanced Analytics lets you see your total social media spend and, in turn, your total social media ROI. Plus, it allows you to build custom metrics that are hyper-relevant to your business.</p><p>The goal of Advanced Analytics is to give you a holistic view of how you’re performing on social media — from dollar amounts to vanity metrics to web analytics. It even helps you track how many people visit your website from social media with integrations for Google Analytics and Adobe Analytics.</p><p>Here are some of the extras you get with Advanced Analytics:</p><ul><li><p>See your total spend and total return on social media in one simple view</p></li><li><p>Create a customizable social ROI analysis that automatically updates</p></li><li><p>Build custom metrics with your own formulas relevant to your business</p></li><li><p>Easily export data and reports to SFTP, PDF, PPTX, CSV, and XLSX</p></li><li><p>Easily add Google Analytics and Adobe Analytics to your Hootsuite dashboard</p></li><li><p>Easily compare the performance of content and campaigns</p></li><li><p>Create and apply custom tags on published posts based on custom rules</p></li></ul><p><span class="sc-84c8dcdb-1 hbKlJf sc-745f5514-0 gmmEGq" data-button-type="text"><a href="https://www.hootsuite.com/request-demo" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" aria-label="link to https://www.hootsuite.com/request-demo"><u>Request a demo</u></a></span></p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="7hSiQvPUxhokRMPXUN2xU7" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":R15dskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">How frequently does Hootsuite update its analytics?</span></button><div id=":R15dskq6:" class="sc-52fb8eae-3 erikKB"><p>How often Hootsuite updates analytics varies based on the social media platform. Hootsuite pulls data from the native networks, which are only updated periodically.</p><p>Facebook metrics come from Facebook Insights, which is only updated once a day. Instagram updates its metrics every 48 hours, but it may take up to 64 hours to see the latest data in your dashboard. </p><p>For more information, <span class="sc-84c8dcdb-1 hbKlJf sc-745f5514-0 gmmEGq" data-button-type="text"><a href="https://help.hootsuite.com/hc/en-us/articles/1260804306809-Metrics-in-Analytics" class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" aria-label="link to https://help.hootsuite.com/hc/en-us/articles/1260804306809-Metrics-in-Analytics"><u>visit the help center</u></a></span>.</p></div><div class="sc-52fb8eae-6 elKvVC"></div></div><div data-contentful-id="4yX2ML2MubDej05Cyhpxeg" class="sc-52fb8eae-0 fOoVcT"><button aria-expanded="false" aria-controls=":R19dskq6:" class="sc-52fb8eae-1 zxNIo"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 cfyWJz" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 fUvkyD">How many social media accounts can you monitor with Hootsuite?</span></button><div id=":R19dskq6:" class="sc-52fb8eae-3 erikKB"><p>Hootsuite lets you connect and monitor the performance of dozens of social media accounts. Hootsuite Professional, Team, and Business allow you to connect 10, 20, and 35 social media accounts, respectively. 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Sign up now to kickstart your growth. ","image":null,"noIndex":null,"noFollow":null,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/platform/analytics","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Question mark":"Question mark","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually":"Pay annually","(Save up to 38%)":"(Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Content \u0026 Engagement":"Content \u0026 Engagement","Social Listening \u0026 Analytics":"Social Listening \u0026 Analytics","Success Stories":"Success Stories","Product Insights \u0026 Updates":"Product Insights \u0026 Updates","Social Media Strategy \u0026 Trends":"Social Media Strategy \u0026 Trends","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on-demand":"Watch on-demand","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","Upcoming live":"Upcoming live","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["platform","analytics"]},"buildId":"ljJ2h9nnLTqgEE8He6e_l","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>