Google Consent Mode: How to Manage Cookies for Ads and Analytics

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|| []; _iub.csConfiguration = { "cookiePolicyId": 252372, "siteId": 1, "lang": 'en', "logLevel": 'error', "enableRemoteConsent": false, "consentOnScroll": false, "enableUspr": true, "enableLgpd": true, "countryDetection": true, "perPurposeConsent": true, "whitelabel": false, "floatingPreferencesButtonDisplay": true, "consentOnContinuedBrowsing": false, "promptToAcceptOnBlockedElements": true, "banner": { "position": "float-top-center", "acceptButtonDisplay": true, "customizeButtonDisplay": true, "rejectButtonDisplay": true, "useCustomBrand": true, "brandTextColor": "#FFF", "brandBackgroundColor": "#1CC691", "acceptButtonColor": "#0073CE", "acceptButtonCaptionColor": "white", "customizeButtonColor": "#DADADA", "customizeButtonCaptionColor": "#4D4D4D", "rejectButtonColor": "#0073CE", "rejectButtonCaptionColor": "white", "textColor": "black", "backgroundColor": "white", "logo": "/assets/site/general/logo-whiteongreen-18a11ce988ecc91e9cd5433bcdc55e4023983ea75b8542ca108728f511881cf1.svg", "closeButtonRejects": true }, callback: { onActivationDone: function() { window.csActivationCompleted.resolve(); }, onPreferenceExpressedOrNotNeeded: function(prefs) { window.dispatchEvent(new Event('preference-expressed-or-not-needed')); const preferences = _iub.cs.api.getPreferences(); if (typeof preferences.id === 'undefined') { return; } // Handle quiz buttons for pricing pages const quizBtns = document.querySelectorAll(".appcues-quiz-btn"); if (preferences.purposes && preferences.purposes['4'] === true && preferences.purposes['5'] === true) { if( quizBtns.length > 0 ) { quizBtns.forEach( btn => { btn.classList.remove("disabled"); const alerts = document.querySelectorAll(".appcues-quiz-alert") alerts.forEach( alert => { alert.classList.add("d-none"); }); }); } } else { if( quizBtns.length > 0 ) { quizBtns.forEach( btn => { btn.classList.add("disabled"); const alerts = document.querySelectorAll(".appcues-quiz-alert") alerts.forEach( alert => { alert.classList.remove("d-none"); }); }); } } // Handle login button for Google Ads Login page const loginBtn = document.querySelector(".google-login-page .btn-google-oauth"); if (preferences.purposes && preferences.purposes['2'] === true) { if( loginBtn ) { loginBtn.classList.remove("disabled"); loginBtn.disabled = false; document.querySelector(".google-login-alert").classList.add("d-none"); } } else { if( loginBtn ) { loginBtn.classList.add("disabled"); loginBtn.disabled = true; document.querySelector(".google-login-alert").classList.remove("d-none"); } } // Handle chat button on dashboard sidebar const supportChatBtn = document.querySelector("#chat_support_box_button"); if( supportChatBtn ) { if (preferences.purposes && preferences.purposes['2'] === true && preferences.purposes['3'] === true && preferences.purposes['4'] === true && preferences.purposes['5'] === true) { document.querySelector("#support_box_accordion").classList.add("d-none"); supportChatBtn.classList.remove("d-none"); } } } }, "floatingPreferencesButtonZIndex": 1000, }; if (I18n.locale === 'da') { _iub.csConfiguration.banner.showPurposesToggles = true; } window.csActivationCompleted = jQuery.Deferred(); })(); //]]> </script> <script src="https://cs.iubenda.com/sync/252372.js" nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7"></script> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7"> //<![CDATA[ gtag('set', 'url_passthrough', true); //]]> </script>  <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7" type="text/javascript" src="//cdn.iubenda.com/cs/gpp/beta/stub.js"></script> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7" type="text/javascript" src= "//cdn.iubenda.com/cs/beta/iubenda_cs.js" charset="UTF-8" async></script> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7" type="text/plain" class="_iub_cs_activate" data-iub-purposes="5"> //<![CDATA[ (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? 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Integrated with the IAB TCF and CCPA Compliance Framework.<br /><br /> Our solution allows you to display a fully customizable cookie banner/consent banner, collect cookie consent, implement prior blocking (including auto-blocking), set advertising preferences, and more.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/cookie-solution">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#cookie-solution" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item mr-2"><a href="/en/help/1177-cookie-solution-getting-started" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> <div class="col-lg"> <div class="d-flex"> <div class="mr-3"> <img width="72" height="72" alt="Terms and Conditions icon" data-lazy-src="/assets/site/products/terms_and_conditions-b2ecac04071503f53269125183052405bee78d8199cd799047bf382eaf79e6c3.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="Terms and Conditions icon" src="/assets/site/products/terms_and_conditions-b2ecac04071503f53269125183052405bee78d8199cd799047bf382eaf79e6c3.svg" /> </noscript> </div> <div > <div class="products_tags mb-3"> <div><i class="i-check mr-1 text-md"></i>For websites/apps</div> </div> <h4 class="text-sm mb-1"><a href="/en/terms-and-conditions-generator">Terms and Conditions Generator</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/terms-and-conditions-generator">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Create your terms and conditions in minutes.<br /><br />Customizable from hundreds of combinations, available in 14 languages, powerful and precise — our solution is capable of handling even the most complex, individual scenarios. 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Our solution allows you to easily document all the data processing activities within your organization.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/internal-privacy-management">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#internal-privacy-management" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item"><a href="/en/help/6311-internal-privacy-management-getting-started" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="p-2 bg-faded-5-gray text-dark" style="border-top: 1px solid rgba(0,0,0,0.1)"> <div class="d-block d-lg-flex align-items-center justify-content-between text-md"> <div class="col-lg"> Not sure what you need? <a href="/en/help/5463" class="rarr link-underline line-highlight line-light-blue text-secondary"> Getting started guide </a> </div> 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placeholder="Search the documentation..."> </div> </div> <div class="mt-3 text-center"> <a href="#" id="activate-ai-search" class="invisible"> Try our new AI assistant -> </a> </div> </div> </div> </section> <section class="mt-5 mb-5 help-tpl__body"> <div class="container"> <div class="row gutter-lg"> <div class="col-lg-3 text-sm doc_aside help-tpl__side-menu" data-swiftype-index="false"> <div class="help_main_menu mb-4"> <div class="mb-3 d-block d-lg-none"> <button class="btn btn-sm btn-outline-light px-4 btn-aside">Hide index</button> </div> <nav> <ul> <li class="has_child category-title 5220"> Getting Started <ul> <li class="5463"> <a href="/en/help/5463-how-to-comply-with-the-gdpr-cookie-law-caloppa-and-ccpa-cpra">Getting Started Guide</a> </li> <li class="5428"> <a href="/en/help/5428-gdpr-guide">Complete guide to the GDPR</a> </li> <li class="separator 17976"> </li> <li class="category-title 17975"> <strong>Compliance for:</strong> </li> <li class="17366"> <a href="/en/help/17366-laws-regulations-every-blogger-should-know">Simple Websites / Blogs</a> </li> <li class="17754"> <a href="/en/help/17754-laws-regulations-every-ecommerce-owner-should-know">E-commerce Websites</a> </li> <li class="14787"> <a href="/en/help/14787-laws-regulations-every-app-developer-should-know">App Developers</a> </li> <li class="20713"> <a href="/en/help/20713-individual-services">Individual Services</a> </li> </ul> </li> <li class="has_child category-title 5135"> Legal Requirements <ul> <li class="5720"> <a href="/en/help/5720-legal-requirements-overview">Legal Requirements Overview</a> </li> <li class="524"> <a href="/en/help/524-how-to-determine-your-law-of-reference">How to Determine Your Law of Reference</a> </li> <li class="6187"> <a href="/en/help/6187-what-should-be-in-a-privacy-policy">What is a Privacy Policy and Do You Need One?</a> </li> <li class="7816"> <a href="/en/help/7816-impressum-what-is-it-and-when-is-it-needed">Impressum: What Is It and When Is It Needed</a> </li> <li class="has_child category-title 6835"> Main Legislations <ul> <li class="category-title 5234"> <strong>GDPR</strong> </li> <li class="5428"> <a href="/en/help/5428-gdpr-guide">Complete guide to the GDPR</a> </li> <li class="6738"> <a href="/en/help/6738-gdpr-offline-compliance-duties">GDPR Offline Compliance Duties</a> </li> <li class="66232"> <a href="/en/help/66232-third-party-vs-data-processor">Third party vs Data Processor</a> </li> <li class="26171"> <a href="/en/help/26171-web-agency-responsibilities-gdpr">Web agency’s responsibilities according to the GDPR</a> </li> <li class="5858"> <a href="/en/help/5858-switch-privacy-policy-options">Picking the Right Privacy Policy Options</a> </li> <li class="25229"> <a href="/en/help/25229-gdpr-treatment-of-services-that-do-not-collect-personal-data">GDPR treatment of services that do not collect personal data</a> </li> <li class="7399"> <a href="/en/help/7399-right-to-be-forgotten">How to Prove You Honored the Right to Be Forgotten</a> </li> <li class="3272"> <a href="/en/help/3272-eu-us-data-privacy-framework-certification-integration">EU-US Data Privacy Framework: How Can iubenda Help</a> </li> <li class="65844"> <a href="/en/help/65844-eu-us-trans-atlantic-data-privacy-framework">Green Light for the Data Privacy Framework: EU to US Personal Data Transfers Now Approved </a> </li> <li class="145851"> <a href="/en/help/145851-a-detailed-look-at-the-eu-ai-act">A Detailed Look at the EU AI Act</a> </li> <li class="71983"> <a href="/en/help/71983-uk-gdpr-post-brexit-updates">UK GDPR Post Brexit Updates</a> </li> <li class="73808"> <a href="/en/help/73808-uk-data-reform-bill-and-ai-regulation">UK Data Reform Bill and AI Regulation</a> </li> <li class="74228"> <a href="/en/help/74228-right-to-be-forgotten-and-iubendas-consent-solution">The Right to be Forgotten and iubenda’s Consent Database</a> </li> <li class="78656"> <a href="/en/help/78656-consent-vs-legitimate-interest">Consent vs. Legitimate interest: what’s the difference?</a> </li> <li class="separator 17455"> </li> <li class="category-title 6838"> <strong>Cookie Law / ePrivacy</strong> </li> <li class="5525"> <a href="/en/help/5525-cookies-gdpr-requirements">Cookies and the GDPR: What’s Really Required?</a> </li> <li class="64227"> <a href="/en/help/64227-what-are-trackers">What are trackers?</a> </li> <li class="6293"> <a href="/en/help/6293-cookie-consent-management-faq">Manage Cookie Consent Easily</a> </li> <li class="124203"> <a href="/en/help/124203-cookie-policy-do-you-need-one-heres-everything-you-need-to-know">Cookie Policy – Everything you need to know</a> </li> <li class="7515"> <a href="/en/help/7515-which-data-can-be-safely-stored-in-cookies-without-having-to-request-consent">Which Data Can Be Safely Stored in Cookies Without Having to Request Consent?</a> </li> <li class="24487"> <a href="/en/help/24487-cookie-walls-gdpr">Is the use of a cookie wall allowed in European Countries?</a> </li> <li class="6282"> <a href="/en/help/6282-legal-sources-third-party-cookie-names-opt-out-requirements">Legal Sources on Third-Party Cookie Names and Opt-Out Mechanisms</a> </li> <li class="31246"> <a href="/en/help/31246-italy-new-cookie-rules">Italy’s new cookie guidelines (and how to comply)</a> </li> <li class="separator 19148"> </li> <li class="category-title 19149"> <strong>US State Laws</strong> </li> <li class="111288"> <a href="/en/help/111288-us-state-privacy-laws-overview">US State Privacy Laws Overview</a> </li> <li class="19133"> <a href="/en/help/19133-ccpa-compliance-guide">Complete guide to the CCPA</a> </li> <li class="22574"> <a href="/en/help/22574-guide-to-the-ccpa-concept-of-sale">An In-depth Look at the CCPA Concept of Sale</a> </li> <li class="109571"> <a href="/en/help/109571-ccpa-toll-free-number-requirement">CCPA toll-free number requirement</a> </li> <li class="73819"> <a href="/en/help/73819-cpra-intro-to-the-ccpa-2-0-and-how-it-affects-you">CPRA: Intro to the CCPA 2.0 and how it affects you</a> </li> <li class="106345"> <a href="/en/help/106345-virginia-consumer-data-protection-act-vcdpa">Virginia Consumer Data Protection Act (VCDPA)</a> </li> <li class="107739"> <a href="/en/help/107739-colorado-privacy-act-cpa">Colorado Privacy Act (CPA)</a> </li> <li class="107774"> <a href="/en/help/107774-utah-consumer-privacy-act-the-ucpa">Utah Consumer Privacy Act (the UCPA)</a> </li> <li class="107759"> <a href="/en/help/107759-connecticut-data-privacy-act-ctdpa">Connecticut Data Privacy Act (CTDPA)</a> </li> <li class="separator 17456"> </li> <li class="category-title 17437"> <strong>CalOPPA and COPPA</strong> </li> <li class="6841"> <a href="https://www.iubenda.com/blog/guide-coppa-mobile-apps/">COPPA and Mobile Apps</a> </li> <li class="separator 17457"> </li> <li class="category-title 26861"> <strong>LGPD</strong> </li> <li class="26706"> <a href="/en/help/26706-lgpd-guide">Complete guide to the LGPD</a> </li> <li class="104366"> <a href="/en/help/104366-brazil-new-cookie-requirements">Brazil: New Cookie Requirements</a> </li> <li class="110776"> <a href="/en/help/110776-brazil-cookie-requirement-cheatsheet">Brazil Cookie Requirement Cheatsheet</a> </li> <li class="27616"> <a href="/en/help/27616-lgpd-privacy-policy-example">LGPD Privacy Policy Example</a> </li> <li class="separator 26860"> </li> <li class="category-title 146111"> <strong>Whistleblowing</strong> </li> <li class="142962"> <a href="/en/help/142962-understanding-the-basics-of-whistleblowing">Understanding the Basics of Whistleblowing</a> </li> <li class="143589"> <a href="/en/help/143589-navigating-whistleblowing-laws-an-international-overview">Navigating Whistleblowing Laws: An International Overview</a> </li> <li class="144294"> <a href="/en/help/144294-how-to-implement-whistleblower-protections-in-your-organization">How to Implement Whistleblower Protections in Your Organization</a> </li> <li class="separator 146112"> </li> <li class="category-title 17438"> <strong>Other Legislations</strong> </li> <li class="13856"> <a href="/en/help/13856-privacy-policies-and-australian-law">Privacy Policies and Australian Law</a> </li> <li class="75419"> <a href="/en/help/75419-fadp-updates-what-you-need-to-know">FADP Updates – What You Need to Know</a> </li> </ul> </li> <li class="has_child category-title 5237"> Common Scenarios <ul> <li class="category-title 17443"> <strong>Blogs and Websites</strong> </li> <li class="8385"> <a href="/en/help/8385-gdpr-for-bloggers">How to Make Your Site Compliant (for Bloggers and Web Publishers)</a> </li> <li class="11028"> <a href="/en/help/11028-wordpress-gdpr-compliance">How to Comply with the GDPR on a WordPress Site</a> </li> <li class="78016"> <a href="/en/help/78016-how-to-handle-data-privacy-complaints-your-5-step-guide">How to Handle Data Privacy Complaints | Your 5-Step guide</a> </li> <li class="separator 17458"> </li> <li class="category-title 25888"> <strong>E-commerce</strong> </li> <li class="25877"> <a href="/en/help/25877-terms-conditions-ecommerce-stores">Terms and Conditions for eCommerce (and how they protect your online store)</a> </li> <li class="separator 25886"> </li> <li class="category-title 6842"> <strong>Emails and Newsletters</strong> </li> <li class="5640"> <a href="/en/help/5640-email-newsletter-compliance-guide">How to Make your Emails and Newsletter Compliant (with Form Examples)</a> </li> <li class="4315"> <a href="/en/help/4315-eprivacy-direct-email-marketing">ePrivacy and Direct Email Marketing (DEM)</a> </li> <li class="6192"> <a href="/en/help/6192-opt-in-opt-out">Opt-In vs Opt-Out: What’s the Difference?</a> </li> <li class="13638"> <a href="/en/help/13638-privacy-policy-gdpr-forms-and-consent-collection-for-mailchimp">Privacy policy, GDPR forms and consent collection for Mailchimp</a> </li> <li class="39705"> <a href="/en/help/39705-global-email-marketing-cheatsheet">Global Email Marketing Cheatsheet</a> </li> <li class="separator 17459"> </li> <li class="category-title 6840"> <strong>Apps</strong> </li> <li class="147125"> <a href="/en/help/147125-app-privacy-policy-what-you-need-to-know-examples">App Privacy Policy: What you Need to Know + Examples</a> </li> <li class="401"> <a href="/en/help/401-privacy-policy-for-ios-and-macos-apps">Privacy Policy for iOS and macOS Apps</a> </li> <li class="11552"> <a href="/en/help/11552-privacy-policy-for-android-apps">Privacy Policy for Your Android App</a> </li> <li class="38933"> <a href="/en/help/38933-google-play-new-safety-section">Google Play adds new “safety section” to make data collection more transparent</a> </li> <li class="39254"> <a href="/en/help/39254-privacy-policy-for-windows-apps">Privacy Policy for Windows Apps</a> </li> <li class="1353"> <a href="/en/help/1353-cookies-mobile-apps">Cookies and Mobile Apps</a> </li> <li class="separator 24789"> </li> <li class="category-title 24788"> <strong>Facebook Pages and Apps</strong> </li> <li class="22930"> <a href="/en/help/22930-privacy-policy-facebook-page">Privacy Policy for Facebook Pages</a> </li> <li class="13561"> <a href="/en/help/13561-privacy-policy-for-facebook-apps">Privacy Policy for Facebook Apps</a> </li> <li class="separator 17460"> </li> <li class="category-title 17442"> <strong>Children</strong> </li> <li class="5717"> <a href="/en/help/5717-legal-requirements-websites-apps-children">Legal Requirements for Websites and Apps Used by Children</a> </li> <li class="11429"> <a href="/en/help/11429-minors-and-the-gdpr">Minors and the GDPR</a> </li> <li class="separator 17461"> </li> <li class="category-title 17444"> <strong>Multi-lingual Websites and Apps</strong> </li> <li class="539"> <a href="/en/help/539-privacy-policy-different-languages">When Do You Need a Privacy Policy in Different Languages</a> </li> <li class="separator 17462"> </li> <li class="category-title 14005"> <strong>Ads and Affiliate Programs</strong> </li> <li class="12047"> <a href="/en/help/12047-privacy-policy-for-google-adsense">Privacy Policy for Google AdSense</a> </li> <li class="12079"> <a href="/en/help/12079-privacy-policy-for-google-ads-remarketing">Privacy Policy for Google Ads Remarketing</a> </li> <li class="17620"> <a href="/en/help/16041">How to Collect Consent for Google Ad Personalization</a> </li> <li class="12158"> <a href="/en/help/12158-privacy-policy-facebook-lead-ads">Privacy Policy for Facebook Lead Ads</a> </li> <li class="13990"> <a href="/en/help/13990-amazon-affiliate-program-required-privacy-policy-additions">Amazon Affiliate Program</a> </li> <li class="separator 17463"> </li> <li class="category-title 6844"> <strong>Analytics and Other Google Services</strong> </li> <li class="72017"> <a href="/en/help/72017-is-google-analytics-illegal-in-the-eu-and-uk">Is Google Analytics illegal in the EU and UK?</a> </li> <li class="72356"> <a href="/en/help/72356-google-analytics-4-all-you-need-to-know">Google Analytics 4 – all you need to know</a> </li> <li class="11994"> <a href="/en/help/11994-privacy-policy-for-google-analytics">Privacy Policy for Google Analytics</a> </li> <li class="1184"> <a href="/en/help/1184-how-to-anonymize-ip-addresses-and-avoid-the-cross-referencing-of-data-in-google-analytics">How to Anonymize IP Addresses and Avoid the Cross-Referencing of Data in Google Analytics</a> </li> <li class="7227"> <a href="/en/help/7227-google-analytics-gdpr-monitoring-behavior">Google Analytics and the GDPR: Is It Considered Monitoring Behavior?</a> </li> <li class="12379"> <a href="/en/help/12379-privacy-policy-google-analytics-advertising-remarketing">Privacy Policy for Google Analytics Advertising and Remarketing Features</a> </li> <li class="18852"> <a href="/en/help/18852-privacy-policy-google-oauth">Privacy Policy for Google OAuth</a> </li> <li class="14936"> <a href="/en/help/14936-place-of-processing-customisation-for-google-services">Place of Processing Customisation for Google Services</a> </li> <li class="142541"> <a href="/en/help/142541-google-ads-consent-mode">Google Ads Consent Mode – Everything You Need To Know</a> </li> <li class="separator 146117"> </li> <li class="category-title 146116"> <strong>Workplace</strong> </li> <li class="144878"> <a href="/en/help/144878-how-technology-helps-businesses-build-effective-whistleblowing-systems">How Technology Helps Businesses Build Effective Whistleblowing Systems</a> </li> <li class="143344"> <a href="/en/help/143344-whistleblowing-reporting-process-in-the-workplace">The A-Z of Whistleblowing Reporting Process in the Workplace</a> </li> <li class="143363"> <a href="/en/help/143363-how-organizations-should-handle-whistleblowing-reports">Managing Whistleblowing: How Organizations Should Handle Reports</a> </li> <li class="142946"> <a href="/en/help/142946-whistleblowing-education-in-the-workplace">Whistleblowing 101: A Guide to Whistleblowing Education in the Workplace</a> </li> <li class="142908"> <a href="/en/help/142908-ethics-at-work-crafting-a-supportive-whistleblowing-culture">Ethics at Work: Crafting a Supportive Whistleblowing Culture</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 5222"> Privacy and Cookie Policy Generator <ul> <li class="has_child category-title 5223"> Creating Your Policy <ul> <li class="category-title 17502"> <strong>Generating</strong> </li> <li class="463"> <a href="/en/help/463-generate-privacy-policy">How to Create a Privacy Policy</a> </li> <li class="1175"> <a href="/en/help/1175-generate-cookie-policy">How to Generate a Cookie Policy</a> </li> <li class="25434"> <a href="/en/help/25434-cookie-lifetime">How to Display the Cookie Lifetime in Your Cookie Policy</a> </li> <li class="5853"> <a href="/en/help/5853-gdpr-protections-users">How to Apply GDPR Protections Only to EU Users or to All Users</a> </li> <li class="21474"> <a href="/en/help/21474-how-to-apply-state-specific-us-standards-within-the-generator">How to Apply State-Specific US Standards within the Generator</a> </li> <li class="separator 17511"> </li> <li class="category-title 17503"> <strong>Adding Services</strong> </li> <li class="20"> <a href="/en/help/20-services-privacy-policy">How to Add Services to Your Privacy Policy</a> </li> <li class="19004"> <a href="/en/help/19004-how-to-use-the-site-scanner-from-within-the-generator">Using the Site Scanner to Identify Missing Services</a> </li> <li class="386"> <a href="/en/help/386-how-to-add-a-custom-service-and-customize-to-your-needs">How to Add a Custom Service and Customize to Your Needs</a> </li> <li class="separator 17510"> </li> <li class="category-title 17504"> <strong>Adding Owner Details</strong> </li> <li class="7850"> <a href="/en/help/7850-what-is-meant-by-the-identifiying-details-of-the-data-controller">What is meant by the identifying details of the Data Controller</a> </li> <li class="3486"> <a href="/en/help/3486-the-owner-field-within-the-generator">The Owner Field Within the Generator</a> </li> <li class="separator 17509"> </li> <li class="category-title 17505"> <strong>Languages</strong> </li> <li class="137"> <a href="/en/help/137-add-language">How to Add Another Language to Your Documents</a> </li> </ul> </li> <li class="has_child category-title 17500"> Editing/Updating Your Policy <ul> <li class="2739"> <a href="/en/help/2739-edit-privacy-policy">How to Edit a Privacy Policy</a> </li> <li class="3810"> <a href="/en/help/3810-how-to-delete-a-privacy-policy">How to Delete a Privacy Policy</a> </li> <li class="68865"> <a href="/en/help/68865-how-to-duplicate-an-existing-site">How to duplicate an existing site</a> </li> <li class="separator 17508"> </li> <li class="category-title 17506"> <strong>iubenda Branding</strong> </li> <li class="166"> <a href="/en/help/166-remove-iubenda-branding">How to Remove iubenda Branding</a> </li> <li class="2848"> <a href="/en/help/2848-remove-iubenda-disclaimer">Can I Remove the "iubenda hosts this page" Disclaimer</a> </li> <li class="separator 5235"> </li> <li class="category-title 17507"> <strong>Advanced Settings</strong> </li> <li class="4158"> <a href="/en/help/4158-force-update">How to Force Update & Change the “Last updated” Date Information</a> </li> <li class="4825"> <a href="/en/help/4825-customize-this-application">Customize the Way Your Website or App Is Referred To in Your Privacy Policy</a> </li> <li class="11072"> <a href="/en/help/11072-customize-privacy-and-cookie-policy-internal-links">Customize Privacy and Cookie Policy Internal Links</a> </li> </ul> </li> <li class="has_child category-title 5224"> Embedding Your Policy <ul> <li class="category-title 17512"> <strong>General</strong> </li> <li class="231"> <a href="/en/help/231-ways-to-use-iubenda-privacy-policy-on-your-site-and-app">Ways to Use iubenda’s Privacy Policy on Your Site and App</a> </li> <li class="216"> <a href="/en/help/216-privacy-policy-standard-embedding">Standard Embedding</a> </li> <li class="228"> <a href="/en/help/228-privacy-policy-direct-link">Direct Link</a> </li> <li class="78"> <a href="/en/help/78-privacy-policy-direct-text-embedding-api">Direct Text Embedding via JS or API</a> </li> <li class="5339"> <a href="/en/help/5339-behavior-of-iubenda-embedding-options-when-javascript-is-disabled">Behavior of iubenda Embedding Options When JavaScript Is Disabled</a> </li> <li class="separator 17517"> </li> <li class="category-title 17513"> <strong>Apps</strong> </li> <li class="17838"> <a href="/en/help/401">iOS and macOS</a> </li> <li class="1528"> <a href="/en/help/1528-privacy-policy-for-tvos-apps-apple-tv">tvOS (Apple TV)</a> </li> <li class="17837"> <a href="/en/help/11552">Android</a> </li> <li class="3744"> <a href="/en/help/3744-how-to-add-android-and-ios-mobile-permissions-for-device-data">How to Add Android and iOS Mobile Permissions for Device Data</a> </li> <li class="337"> <a href="/en/help/337-legal-documents-offline-viewing">Make Your Legal Documents Available for Offline Viewing</a> </li> <li class="separator 5253"> </li> <li class="category-title 17514"> <strong>Popular Platforms</strong> </li> <li class="100"> <a href="/en/help/100-how-to-add-your-privacy-policy-to-the-amazon-store">Amazon Store</a> </li> <li class="53052"> <a href="/en/help/53052-how-to-add-a-privacy-and-cookie-policy-on-bigcommerce">Bigcommerce</a> </li> <li class="1419"> <a href="/en/help/1419-how-to-use-iubenda-privacy-and-cookie-policy-on-a-epages-website">ePages</a> </li> <li class="53619"> <a href="/en/help/53619-how-to-add-a-privacy-policy-on-ghost">Ghost</a> </li> <li class="53326"> <a href="/en/help/53326-how-to-add-a-privacy-policy-on-hubspot">HubSpot</a> </li> <li class="3798"> <a href="/en/help/3798-how-to-use-iubenda-privacy-and-cookie-policy-on-a-jimdo-website">Jimdo</a> </li> <li class="546"> <a href="/en/help/546-how-to-use-iubenda-privacy-and-cookie-policy-on-a-joomla-website">Joomla!</a> </li> <li class="567"> <a href="/en/help/567-how-to-use-iubenda-privacy-and-cookie-policy-on-a-magento-website">Magento</a> </li> <li class="3592"> <a href="/en/help/3592-how-to-add-matomo-clauses-to-iubendas-privacy-and-cookie-policy">Matomo (Formerly Piwik)</a> </li> <li class="1502"> <a href="/en/help/1502-how-to-use-iubenda-privacy-and-cookie-policy-on-a-prestashop-website">PrestaShop</a> </li> <li class="3796"> <a href="/en/help/3796-shopify-privacy-policy">Shopify</a> </li> <li class="12794"> <a href="/en/help/12794-squarespace-privacy-policy">Squarespace</a> </li> <li class="26324"> <a href="/en/help/26324-privacy-policy-ucraft">Ucraft</a> </li> <li class="18524"> <a href="/en/help/18524-privacy-policy-webflow">Webflow</a> </li> <li class="53504"> <a href="/en/help/53504-how-to-add-a-privacy-policy-on-weebly">Weebly</a> </li> <li class="23080"> <a href="/en/help/23080-privacy-policy-wix">Wix</a> </li> <li class="370"> <a href="/en/help/370-how-to-use-iubenda-privacy-and-cookie-policy-on-a-wordpress-website">WordPress</a> </li> <li class="3905"> <a href="/en/help/3905-how-to-use-iubenda-privacy-and-cookie-policy-on-wordpress-com">WordPress.com</a> </li> <li class="separator 19583"> </li> <li class="category-title 19584"> <strong>Advanced</strong> </li> <li class="12260"> <a href="/en/help/12260-how-to-configure-content-security-policy-to-allow-iubenda-scripts-to-execute">How to Configure your Content Security Policy for iubenda</a> </li> </ul> </li> <li class="has_child category-title 5832"> Troubleshooting and FAQs <ul> <li class="304"> <a href="/en/help/304-how-to-use-the-iubenda-dashboard">How to Access the iubenda Dashboard</a> </li> <li class="3803"> <a href="/en/help/3803-must-i-repeat-the-process-of-adding-services-for-every-language-in-which-i-generate-the-policy">Must I Repeat the Process of Adding Services for Every Language in Which I Generate the Policy?</a> </li> <li class="3953"> <a href="/en/help/3953-how-to-honor-and-include-a-do-not-track-clause-in-the-privacy-policy">How to Honor and Include a “Do Not Track” Clause in the Privacy Policy</a> </li> <li class="3025"> <a href="/en/help/3025-what-is-the-difference-between-the-privacy-and-cookies-policy-generator-and-the-cookie-solution">What Is the Difference Between the Privacy and Cookie Policy Generator and the Privacy Controls and Cookie Solution?</a> </li> <li class="2824"> <a href="/en/help/2824-what-is-the-difference-between-the-integration-of-the-privacy-policy-and-the-one-of-the-cookie-solution">What’s the Difference Between the Integration of the Privacy Policy and Cookie Solution?</a> </li> <li class="438"> <a href="/en/help/438-which-countries-is-your-privacy-policy-good-for">Which Countries Is Your Privacy Policy Good For?</a> </li> <li class="407"> <a href="/en/help/407-copy-and-paste">Can I Copy and Paste the Privacy Policy's Text into My Website?</a> </li> <li class="450"> <a href="/en/help/450-is-it-ok-to-include-the-same-privacy-policy-in-other-sites-and-apps">Is it ok to include the same privacy policy in other sites and apps?</a> </li> <li class="15546"> <a href="/en/help/15546-how-to-start-the-iubenda-initializer-asynchronously">How to start the iubenda initializer asynchronously</a> </li> <li class="separator 30085"> </li> <li class="category-title 30086"> <strong>Changelog</strong> </li> <li class="30061"> <a href="/en/help/30061-pcp-legal-changelog">Legal Changelog</a> </li> </ul> </li> </ul> </li> <li class="active has_child category-title 5225"> Privacy Controls and Cookie Solution <ul> <li class="has_child category-title 17486"> Introduction <ul> <li class="1177"> <a href="/en/help/1177-cookie-solution-getting-started">Introduction and Getting Started</a> </li> <li class="262"> <a href="/en/help/262-how-to-identify-the-cookies-your-site-installs-in-browsers">How to Identify the Cookies Your Site Installs in Browsers</a> </li> </ul> </li> <li class="has_child category-title 17482"> Cookie Banner Setup and Customization <ul> <li class="3831"> <a href="/en/help/3831-customize-cookie-banner">How to Customize the Look and Behavior of the Cookie Banner (Beginner’s Guide)</a> </li> <li class="1175"> <a href="/en/help/1175-generate-cookie-policy">How to Generate a Cookie Policy for the Cookie Banner</a> </li> <li class="1205"> <a href="/en/help/1205-how-to-configure-your-cookie-solution-advanced-guide">How to Configure Your Privacy Controls and Cookie Solution (Advanced Guide)</a> </li> <li class="separator 17615"> </li> <li class="category-title 17614"> <strong>Advertising Tracking Preferences</strong> </li> <li class="7440"> <a href="/en/help/7440-the-complete-guide-to-iubenda-cmp-and-iab-tcf-2-2">The complete guide to IAB GDPR Framework and iubenda’s Consent Management Platform</a> </li> <li class="16041"> <a href="/en/help/16041-google-tcf-consent-personalized-ads">Google and TCF 2.0: how to collect consent for personalized ads</a> </li> <li class="23271"> <a href="/en/help/23271-tcf-2-0-transition-guide">TCF 2.0 Transition Guide</a> </li> <li class="separator 17494"> </li> <li class="category-title 17488"> <strong>Languages</strong> </li> <li class="1180"> <a href="/en/help/1180-cookie-policy-and-cookie-solution-for-multilingual-websites">Cookie Policy and Privacy Controls and Cookie Solution for Multilingual Websites</a> </li> <li class="1209"> <a href="/en/help/1209-how-to-use-the-cookie-solution-in-a-multilingual-wordpress-site">How to Use the Privacy Controls and Cookie Solution in a Multilingual WordPress Site</a> </li> </ul> </li> <li class="has_child category-title 21259"> For US <ul> <li class="21165"> <a href="/en/help/21165-how-to-comply-with-us-state-privacy-laws-using-iubenda">How to comply with US state privacy laws using iubenda</a> </li> </ul> </li> <li class="active has_child category-title 5226"> Installation and Prior Blocking Implementation <ul> <li class="36226"> <a href="/en/help/36226-cookie-solution-custom-website-installation-guide">Custom Website</a> </li> <li class="separator 36291"> </li> <li class="category-title 36292"> <strong>Plugins and integrations</strong> </li> <li class="56404"> <a href="/en/help/56404-how-to-add-a-cookie-solution-to-bigcommerce">BigCommerce</a> </li> <li class="56370"> <a href="/en/help/56370-how-to-add-a-cookie-solution-to-ghost">Ghost</a> </li> <li class="148057"> <a href="/en/help/148057-hubspot-cookie-banner-how-to-add-a-cookie-banner-on-hubspot-with-iubenda">HubSpot</a> </li> <li class="10777"> <a href="/en/help/10777-cookie-solution-jimdo-integration-guide">Jimdo</a> </li> <li class="1323"> <a href="/en/help/1323-cookie-solution-joomla-plugin-installation-guide">Joomla! Extension</a> </li> <li class="9591"> <a href="/en/help/9591-cookie-solution-magento-extension-installation-guide">Magento Extension</a> </li> <li class="4338"> <a href="/en/help/4338-cookie-solution-prestashop-plugin-installation-guide">PrestaShop Plugin</a> </li> <li class="10811"> <a href="/en/help/10811-cookie-solution-shopify">Shopify</a> </li> <li class="12848"> <a href="/en/help/12848-cookie-solution-squarespace-integration-guide">Squarespace</a> </li> <li class="26363"> <a href="/en/help/26363-cookie-solution-ucraft">Ucraft</a> </li> <li class="18531"> <a href="/en/help/18531-cookie-solution-webflow">Webflow</a> </li> <li class="56488"> <a href="/en/help/56488-how-to-add-a-cookie-solution-to-weebly">Weebly</a> </li> <li class="24221"> <a href="/en/help/24221-cookie-banner-wix">Wix</a> </li> <li class="1215"> <a href="/en/help/1215-cookie-solution-wordpress-plugin-installation-guide">WordPress Plugin</a> </li> <li class="separator 5374"> </li> <li class="category-title 5358"> <strong>Prior Blocking Implementation</strong> </li> <li class="3081"> <a href="/en/help/3081-prior-blocking-of-cookie-scripts">Introduction to the Prior Blocking of Cookie Scripts</a> </li> <li class="1229"> <a href="/en/help/1229-manual-tagging-blocking-cookies">Manual Tagging (with Practical Examples)</a> </li> <li class="133036"> <a href="/en/help/133036-prior-blocking-of-cookies-automatic-blocking-auto-blocking">Automatic Blocking (auto-blocking)</a> </li> <li class="1235"> <a href="/en/help/1235-google-tag-manager-blocking-cookies">Google Tag Manager</a> </li> <li class="74198"> <a href="/en/help/74198-google-consent-mode-set-up-google-tag-manager-with-iubenda">Google Consent Mode: Set up Google Tag Manager with iubenda</a> </li> <li class="active 27137"> <a href="/en/help/27137-google-consent-mode">Google Consent Mode</a> </li> <li class="1182"> <a href="/en/help/1182-google-adsense-ad-manager-blocking-cookies">Google AdSense and Ad Manager</a> </li> <li class="1976"> <a href="/en/help/1976-php-class-blocking-cookies">PHP Class</a> </li> <li class="22135"> <a href="/en/help/22135-cookie-solution-amp-wordpress">How to integrate iubenda Privacy Controls and Cookie Solution with Google AMP (WordPress method included)</a> </li> <li class="separator 19644"> </li> <li class="category-title 17483"> <strong>Advanced</strong> </li> <li class="18678"> <a href="/en/help/18678-cookie-solution-consents-migration">How to migrate consents from a previous provider to the Privacy Controls and Cookie Solution</a> </li> <li class="46731"> <a href="/en/help/46731-how-to-retrieve-proof-of-a-cookie-preferences-for-specific-users">How to retrieve proof of cookie preferences</a> </li> <li class="3834"> <a href="/en/help/3834-cache-and-optimisation-of-the-iubenda-cookie-solution">Cache, Speed and Other Optimization of the iubenda Privacy Controls and Cookie Solution</a> </li> <li class="23633"> <a href="/en/help/23633-how-to-invoke-cookie-solution-api-methods-from-an-iframe">How to invoke Privacy Controls and Cookie Solution API methods from an iframe</a> </li> <li class="12503"> <a href="https://www.iubenda.com/en/help/12260">How to Configure your Content Security Policy for iubenda</a> </li> <li class="separator 17492"> </li> <li class="category-title 17490"> <strong>Stats</strong> </li> <li class="2426"> <a href="/en/help/2426-cookie-solution-analytics-and-stats">Analytics and Stats</a> </li> </ul> </li> <li class="has_child category-title 146392"> <strong>For Mobile</strong> <ul> <li class="19678"> <a href="/en/help/19678-cs-for-mobile-developers-guide">Privacy Controls and Cookie Solution for mobile | Developer’s Guide</a> </li> <li class="145991"> <a href="/en/help/145991-iubenda-sdk-integration-with-google-consent-mode-v2-for-firebase-analytics">iubenda mobile SDK – Integration with Google Consent Mode V2 for Firebase Analytics</a> </li> </ul> </li> <li class="has_child category-title 5357"> Troubleshooting and FAQs <ul> <li class="3062"> <a href="/en/help/3062-how-are-calculated-the-pageviews-of-the-cookie-solution">How Are the Privacy Controls and Cookie Solution Pageviews Calculated?</a> </li> <li class="3812"> <a href="/en/help/3812-where-can-i-find-my-cookie-policy-and-site-ids">Where Can I Find My Cookie Policy and Site Ids?</a> </li> <li class="2690"> <a href="/en/help/2690-can-i-integrate-the-cookie-policy-within-my-website-using-the-direct-text-embedding-and-api">Can I Integrate the Cookie Policy Within My Website Using the Direct Text Embedding and API?</a> </li> <li class="3182"> <a href="/en/help/3182-cookie-consent-amp-pages">How do I collect cookie consent on AMP pages?</a> </li> <li class="105616"> <a href="/en/help/105616-how-to-solve-common-cookie-solution-issues-with-cache-plugins-and-optimization-features">How to solve common Privacy Controls and Cookie Solution issues with cache plugins and optimization features</a> </li> <li class="151085"> <a href="/en/help/151085-why-is-data-decreasing-after-installing-google-consent-mode-v2">Why Is Data Decreasing After Installing Google Consent Mode v2?</a> </li> <li class="166100"> <a href="/en/help/166100-how-to-hide-the-iubenda-banner-on-specific-pages">How to Hide the iubenda Banner on Specific Pages</a> </li> <li class="separator 17493"> </li> <li class="category-title 17491"> <strong>Channels and Changelog</strong> </li> <li class="2158"> <a href="/en/help/2158-cookie-solution-release-channels">Delivery Channels</a> </li> <li class="1970"> <a href="/en/help/1970-cookie-solution-changelog">Changelog</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 17474"> Terms and Conditions Generator <ul> <li class="2859"> <a href="/en/help/2859-terms-and-conditions-when-are-they-needed">What Are the Terms and Conditions and When Are They Needed?</a> </li> <li class="19482"> <a href="/en/help/19482-what-should-basic-terms-and-conditions-include">What Should Basic Terms and Conditions Include?</a> </li> <li class="20504"> <a href="/en/help/20504-can-i-use-a-terms-and-conditions-template">Can I use a Terms and Conditions template?</a> </li> <li class="has_child category-title 19560"> Creating Your Document <ul> <li class="19461"> <a href="/en/help/19461-how-to-generate-terms-and-conditions">How to Generate Terms and Conditions</a> </li> <li class="19668"> <a href="/en/help/3486">The Owner Field Within the Generator</a> </li> <li class="19667"> <a href="/en/help/137">How to Add Another Language to Your Documents</a> </li> </ul> </li> <li class="has_child category-title 19561"> Editing/Updating Your Document <ul> <li class="19356"> <a href="/en/help/19356-edit-terms-and-conditions">How to Edit your Terms and Conditions</a> </li> <li class="19340"> <a href="/en/help/19340-delete-terms-and-conditions">How to Delete your Terms and Conditions</a> </li> <li class="separator 19570"> </li> <li class="category-title 19571"> <strong>Advanced options</strong> </li> <li class="19673"> <a href="/en/help/4158">How to Force Update & Change the "Last updated" Date Information</a> </li> <li class="19674"> <a href="/en/help/4825">Customize the way your website or app is referred to in your documents</a> </li> </ul> </li> <li class="has_child category-title 19562"> Embedding Your Document <ul> <li class="category-title 47874"> <strong>General</strong> </li> <li class="19253"> <a href="/en/help/19253-integrate-terms-and-conditions-on-your-site-and-app">How to Integrate iubenda’s Terms and Conditions on your Site and App</a> </li> <li class="19675"> <a href="/en/help/337">Make Your Legal Documents Available for Offline Viewing</a> </li> <li class="separator 47876"> </li> <li class="category-title 47875"> <strong>Popular Platforms</strong> </li> <li class="52091"> <a href="/en/help/52091-how-to-add-terms-and-condition-on-amazon">Amazon</a> </li> <li class="49324"> <a href="/en/help/49324-how-to-add-terms-and-conditions-on-bigcommerce">Bigcommerce</a> </li> <li class="51396"> <a href="/en/help/51396-how-to-add-terms-and-conditions-on-ghost">Ghost</a> </li> <li class="50402"> <a href="/en/help/50402-how-to-add-terms-and-conditions-on-hubspot">HubSpot</a> </li> <li class="51558"> <a href="/en/help/51558-how-to-add-terms-and-conditions-on-jimdo">Jimdo</a> </li> <li class="49571"> <a href="/en/help/49571-how-to-add-terms-and-conditions-on-joomla">Joomla!</a> </li> <li class="51470"> <a href="/en/help/51470-how-to-add-terms-and-conditions-on-magento">Magento</a> </li> <li class="49740"> <a href="/en/help/49740-how-to-add-terms-and-conditions-to-prestashop">PrestaShop</a> </li> <li class="49143"> <a href="/en/help/49143-how-to-add-terms-and-conditions-on-squarespace">Squarespace</a> </li> <li class="52812"> <a href="/en/help/52812-how-to-add-terms-and-conditions-on-shopify">Shopify</a> </li> <li class="50101"> <a href="/en/help/50101-how-to-add-terms-and-conditions-on-ucraft">Ucraft</a> </li> <li class="48828"> <a href="/en/help/48828-how-to-add-terms-and-conditions-on-webflow">Webflow</a> </li> <li class="50267"> <a href="/en/help/50267-how-to-add-terms-and-conditions-on-weebly">Weebly</a> </li> <li class="47938"> <a href="/en/help/47938-how-to-add-terms-and-conditions-to-wix">Wix</a> </li> <li class="45671"> <a href="/en/help/45671-how-to-add-terms-and-conditions-on-woocommerce-stores">WooCommerce</a> </li> <li class="47465"> <a href="/en/help/47465-how-to-add-terms-and-conditions-on-wordpress">WordPress</a> </li> <li class="46214"> <a href="/en/help/46214-how-to-add-terms-and-conditions-on-wordpress-com">WordPress.com</a> </li> <li class="separator 19581"> </li> <li class="category-title 19580"> <strong>Advanced</strong> </li> <li class="19579"> <a href="/en/help/12260">How to Configure your Content Security Policy for iubenda</a> </li> </ul> </li> <li class="has_child category-title 19563"> Troubleshooting and FAQs <ul> <li class="19676"> <a href="/en/help/407">Can I Copy and Paste the Text of the Legal Documents into My Website?</a> </li> <li class="separator 68080"> </li> <li class="category-title 68081"> <strong>Changelog</strong> </li> <li class="64425"> <a href="/en/help/64425-terms-and-conditions-generator-legal-changelog">Legal Changelog</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 6557"> Consent Database <ul> <li class="has_child category-title 17471"> Getting Started <ul> <li class="6469"> <a href="/en/help/6469-consent-solution-getting-started">Introduction and Methods</a> </li> <li class="7379"> <a href="/en/help/7379-how-to-sync-your-iubenda-legal-documents-with-the-consent-solution">How to Sync Your Legal Documents</a> </li> </ul> </li> <li class="has_child category-title 17472"> Implementation <ul> <li class="6473"> <a href="/en/help/6473-consent-solution-js-documentation">JavaScript</a> </li> <li class="6484"> <a href="/en/help/6484-consent-solution-http-api-documentation">HTTP API</a> </li> <li class="129285"> <a href="/en/help/129285-consent-database-integration-guide-all-major-platforms">Simple integration guide</a> </li> <li class="separator 18931"> </li> <li class="category-title 18930"> <strong>Popular Platforms</strong> </li> <li class="56957"> <a href="/en/help/56957-consent-solution-for-hubspot">HubSpot</a> </li> <li class="18710"> <a href="/en/help/18710-consent-solution-joomla-chronoforms">Joomla!</a> </li> <li class="67783"> <a href="/en/help/67783-make-integromat-consent-solution-integration">Make (Integromat)</a> </li> <li class="74560"> <a href="/en/help/74560-consent-solution-for-prestashop">Prestashop</a> </li> <li class="57099"> <a href="/en/help/57099-how-to-add-consent-solution-on-shopify">Shopify</a> </li> <li class="66387"> <a href="/en/help/66387-consent-solution-for-squarespace">Squarespace</a> </li> <li class="59704"> <a href="/en/help/59704-consent-solution-for-webflow">Webflow</a> </li> <li class="56770"> <a href="/en/help/56770-consent-solution-for-wix">Wix</a> </li> <li class="66023"> <a href="/en/help/66023-zapier-consent-solution-integration">Zapier</a> </li> <li class="separator 66377"> </li> <li class="category-title 66378"> <strong>WordPress</strong> </li> <li class="21330"> <a href="/en/help/21330-consent-solution-wordpress-plugin-installation-guide">WordPress (plugin)</a> </li> <li class="13083"> <a href="/en/help/13083-consent-solution-wordpress-contact-form-7">WordPress (JavaScript method)</a> </li> <li class="62292"> <a href="/en/help/62292-consent-solution-for-elementor">Elementor (WordPress website builder)</a> </li> <li class="61862"> <a href="/en/help/61862-consent-solution-for-gravity-forms">Gravity Forms (WordPress form plugin)</a> </li> <li class="separator 19582"> </li> <li class="category-title 17473"> <strong>Advanced</strong> </li> <li class="12502"> <a href="https://www.iubenda.com/en/help/12260">How to Configure your Content Security Policy for iubenda</a> </li> </ul> </li> <li class="has_child category-title 18268"> Troubleshooting and FAQs <ul> <li class="18199"> <a href="/en/help/18199-consent-solution-delivery-channels">Delivery Channels</a> </li> <li class="18024"> <a href="/en/help/18024-consent-solution-changelog">Changelog</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 141348"> Whistleblowing Management Tool <ul> <li class="141269"> <a href="/en/help/141269-eu-whistleblower-directive-guide-iubenda-tool">iubenda’s Guide to the EU Whistleblower Directive and Our Dedicated Tool</a> </li> </ul> </li> <li class="has_child category-title 6558"> Register of Data Processing Activities <ul> <li class="6311"> <a href="/en/help/6311-internal-privacy-management-getting-started">Guide to the Register of Data Processing Activities</a> </li> </ul> </li> <li class="has_child category-title 5238"> Resources <ul> <li class="13053"> <a href="/en/help/13053-iubenda-webinars">Webinars</a> </li> <li class="has_child category-title 25910"> Videos <ul> <li class="336"> <a href="/en/help/336-videos">All Video Guides</a> </li> <li class="separator 18397"> </li> <li class="category-title 18393"> <strong>Privacy and Cookie Policy Generator</strong> </li> <li class="34840"> <a href="/en/help/34840-privacy-and-cookie-policy-generator-overview-video">Overview</a> </li> <li class="327"> <a href="/en/help/327-intro-privacy-cookie-policy-generator-video">Introduction to the Generator</a> </li> <li class="310"> <a href="/en/help/310-add-services-privacy-policy-video">Adding services/clauses to your policy</a> </li> <li class="35004"> <a href="/en/help/35004-owner-info-privacy-policy-video">Filling in the owner info</a> </li> <li class="312"> <a href="/en/help/312-manage-languages-privacy-policy-video">Managing languages</a> </li> <li class="319"> <a href="/en/help/319-edit-privacy-policy-video">Editing your policy</a> </li> <li class="31830"> <a href="/en/help/31830-remove-iubenda-branding-video">Removing iubenda branding</a> </li> <li class="317"> <a href="/en/help/317-add-privacy-policy-to-your-site-video">Embedding your policy</a> </li> <li class="31834"> <a href="/en/help/31834-integrate-iubenda-wordpress-video">Integrating iubenda with WordPress</a> </li> <li class="separator 18398"> </li> <li class="category-title 18394"> <strong>Privacy Controls and Cookie Solution</strong> </li> <li class="31759"> <a href="/en/help/31759-cookie-solution-intro-video">Introduction to the Privacy Controls and Cookie Solution</a> </li> <li class="18387"> <a href="/en/help/18387-customize-cookie-banner-basic-video">How to customize the cookie banner (basic options)</a> </li> <li class="31752"> <a href="/en/help/31752-customize-cookie-banner-advanced-video">How to customize the cookie banner (advanced options)</a> </li> <li class="39065"> <a href="/en/help/39065-tcf-video">Transparency and Consent Framework (TCF)</a> </li> <li class="separator 33820"> </li> <li class="category-title 33821"> <strong>Terms and Conditions Generator</strong> </li> <li class="33817"> <a href="/en/help/33817-terms-and-conditions-generator-overview-video">Overview</a> </li> <li class="separator 18399"> </li> <li class="category-title 18395"> <strong>Consent Database</strong> </li> <li class="6827"> <a href="/en/help/6827-consent-solution-intro-video">Introduction to the Consent Database</a> </li> <li class="34721"> <a href="/en/help/34721-consent-solution-manual-implementation-javascript-video">Consent Database manual implementation (JavaScript)</a> </li> <li class="18353"> <a href="/en/help/18353-consent-solution-dashboard-video">Consent dashboard in action</a> </li> <li class="separator 18400"> </li> <li class="category-title 18396"> <strong>Register of Data Processing Activities</strong> </li> <li class="6667"> <a href="/en/help/6667-internal-privacy-management-video">How to use the IPM tool</a> </li> </ul> </li> <li class="has_child category-title 7679"> Templates <ul> <li class="category-title 25913"> <strong>GDPR</strong> </li> <li class="7687"> <a href="/en/help/7687-eu-representative-appointment-template">EU Representative Appointment</a> </li> <li class="7680"> <a href="/en/help/7680-data-processing-agreement-template-gdpr">Data Processing Agreement</a> </li> <li class="7689"> <a href="/en/help/7689-non-disclosure-and-confidentiality-obligation-for-employees">Non-Disclosure and Confidentiality Obligation for Employees</a> </li> <li class="7910"> <a href="/en/help/7910-data-protection-impact-assessment-dpia-template">Data Protection Impact Assessment (DPIA)</a> </li> <li class="separator 25914"> </li> <li class="category-title 22097"> <strong>CPRA & CCPA</strong> </li> <li class="22090"> <a href="/en/help/22090-us-data-processing-addendum-template">Service Provider Addendum</a> </li> </ul> </li> <li class="has_child category-title 25916"> Cheat Sheets, Checklists and Tests <ul> <li class="22835"> <a href="/en/help/22835-gdpr-compliance-checklist">GDPR cheat sheet</a> </li> <li class="23672"> <a href="/en/help/23672-gdpr-cookie-consent-cheatsheet">GDPR Cookie Consent Cheatsheet</a> </li> <li class="65132"> <a href="/en/help/65132-us-privacy-legislations-overview">US privacy legislations Cheatsheet</a> </li> <li class="39705"> <a href="/en/help/39705-global-email-marketing-cheatsheet">Global Email Marketing Cheatsheet</a> </li> <li class="22226"> <a href="/en/help/22226-ccpa-compliance-checklist">CCPA compliance checklist</a> </li> <li class="25920"> <a href="https://iubenda.typeform.com/to/cDGLymwf">CPRA quiz</a> </li> <li class="64214"> <a href="https://www.iubenda.com/en/help/5463-how-to-comply-with-the-gdpr-cookie-law-caloppa-and-ccpa#quiz">Compliance self-assessment test</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 5228"> Account and Billing <ul> <li class="6633"> <a href="/en/help/6633-pricing-faqs">Pricing FAQs</a> </li> <li class="4014"> <a href="/en/help/4014-delete-account">How to Delete Your Account</a> </li> <li class="167417"> <a href="/en/help/167417-iubenda-multi-user-accounts-feature-overview">iubenda Multi-User Accounts Feature Overview</a> </li> <li class="has_child category-title 5353"> Plans and Licenses <ul> <li class="379"> <a href="/en/help/379-basic-license-limits">Limits of the Free Plan</a> </li> <li class="163856"> <a href="/en/help/163856-how-to-renew-or-upgrade-your-iubenda-plan">How to Renew or Upgrade Your iubenda Plan</a> </li> <li class="162983"> <a href="/en/help/162983-how-to-manage-your-licenses-all-legacy-guides">How to Manage Your Licenses [All Legacy Guides]</a> </li> <li class="155774"> <a href="/en/help/155774-how-to-delete-a-site">How to Delete a Site</a> </li> </ul> </li> <li class="has_child category-title 5354"> Payment <ul> <li class="543"> <a href="/en/help/543-why-is-my-paypal-payment-failing">Why Is My Payment Failing?</a> </li> <li class="440"> <a href="/en/help/440-how-to-disable-auto-renewal">How to Disable Auto-Renewal</a> </li> <li class="62707"> <a href="/en/help/62707-can-i-pay-by-bank-transfer">Can I Pay by Bank Transfer?</a> </li> <li class="62688"> <a href="/en/help/62688-how-to-add-change-your-current-payment-method">How to Update your Payment Method</a> </li> <li class="3848"> <a href="/en/help/3848-recurring-basis">Why the iubenda Service Is On a Recurring Basis</a> </li> </ul> </li> <li class="has_child category-title 5355"> Invoices <ul> <li class="2800"> <a href="/en/help/2800-invoices">Where Can I Find My Invoices?</a> </li> <li class="517"> <a href="/en/help/517-update-invoicing-information">How to Update Your Invoicing Information</a> </li> <li class="11223"> <a href="/en/help/11223-invoices-different-email">How to Receive Invoices on a Different Email Address</a> </li> </ul> </li> </ul> </li> <li class="has_child category-title 17381"> Partners and Affiliates <ul> <li class="128"> <a href="/en/help/128-affiliate-referral">How to Set up a Basic Affiliate/Referral Program Partnership with iubenda</a> </li> <li class="30386"> <a href="/en/help/30386-how-to-resell-iubenda-to-your-clients">How to resell iubenda’s solutions to your clients</a> </li> <li class="22206"> <a href="https://www.iubenda.com/en/help/15138-partner-directory">Need help getting set up? View our directory of certified partners</a> </li> </ul> </li> <li class="has_child category-title 17445"> About iubenda <ul> <li class="6758"> <a href="/en/help/6758-data-processing-agreement-between-iubenda-and-its-users">Data Processing Agreement iubenda <> users</a> </li> <li class="1931"> <a href="/en/help/1931-what-iubenda-tracks-and-what-it-doesnt-track">What iubenda Does and Does Not Track</a> </li> <li class="5699"> <a href="/en/help/5699-5-reasons-why-we-host-your-documents">5 Reasons Why We Host Your Documents</a> </li> </ul> </li> </ul> </nav> </div> <div class="toc-wrap sticky-top"> <nav id="toc" data-toggle="toc"></nav> <div class="mb-4 text-sm text-uppercase font-weight-bold text-muted toc-label">Table of Contents</div> </div> </div>  <div class="col-lg-9 help-tpl__main"> <div class="mb-4 d-block d-lg-none"> <button class="btn btn-sm btn-outline-light px-4 btn-aside help-tpl__show-index-btn">Show index</button> </div> <h1 class="help-tpl__main-title mb-5 display-4 font-weight-semibold"data-swiftype-name="title" data-swiftype-type="string">Google Consent Mode: How to Manage Cookies for Ads and Analytics</h1> <div class="entry_content entry_body_content doc_body" data-swiftype-name="body" data-swiftype-type="text" data-toc-scope > <div data-toc-activator=""></div> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1280" height="720" src="https://help.iubenda.com/wp-content/uploads/2023/12/google-consent-mode-v2.png" alt="google consent mode v2" class="wp-image-144536" srcset="https://help.iubenda.com/wp-content/uploads/2023/12/google-consent-mode-v2.png 1280w, https://help.iubenda.com/wp-content/uploads/2023/12/google-consent-mode-v2-300x169.png 300w, https://help.iubenda.com/wp-content/uploads/2023/12/google-consent-mode-v2-1024x576.png 1024w, https://help.iubenda.com/wp-content/uploads/2023/12/google-consent-mode-v2-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /></figure> <div class="card my-5"> <div class="p-4 bg-note"> <h4>In a Nutshell 🔍</h4> <hr> <h5>Google Consent Mode and why you need it</h5> <br> <p class="card-text">Google Consent Mode is a Google solution designed to aid advertisers in targeting users in the EEU and the UK, ensuring adherence to their data preferences. This tool enables websites to directly communicate users’ consent decisions to Google, aligning with legal obligations and Google’s EU User Consent Policy.</p> <p>One significant challenge in digital advertising is the limited insights from users who reject consent banners. This can lead to decreased conversions and revenue. To address this, Consent Mode includes conversion modelling to give valuable insights even when consent isn’t granted by the user. Consent modeling uses machine learning to analyze aggregate data like user journeys and trends, to give useful estimations, filling in blind-spots and keeping your data accurate, comprehensive and useful.</p> <p><strong>🚀 Through conversion modeling, Google Consent Mode <a href="https://blog.google/products/marketingplatform/360/conversion-modeling-through-consent-mode-google-ads/" target="_blank" rel="noreferrer noopener">has been shown</a> to effectively recover around 65% of lost conversion data from ad clicks when users reject consent.</strong></p> <div class="my-4 rounded px-3 pt-3 pb-1 bg-important"> <p><strong>🚨 Alert: </strong>Starting March 2024, Google will progressively require the use of Consent Mode v2 for audience personalization and measurement features in its services, particularly for European users.</p> <p>If you’re a business running ads targeting EEA or UK users, it’s in your best interest to enable Consent Mode v2, or upgrade to v2 if you’re already using the previous version of Consent Mode.</p> </div> <hr> <h5>How to Enable it?</h5> <br> <p><mark> 🔔 Google Consent Mode activation is available for users across all plans, including free and legacy ones. There’s no need for a plan change or upgrade.</mark></p> <p>Activating Google Consent Mode is straightforward with iubenda’s Privacy Controls and Cookie Solution. <strong>The autoblocking feature, set as default, automatically activates and manages Google Consent Mode v2 for Google services-related scripts</strong>, requiring no extra effort from you.</p> <div class="text-center my-2 py-2 hide-from-amp"> <h4 data-toc-skip>Yes, it’s that easy!</h4> <a href="https://www.iubenda.com/en/google-consent-mode-v2-certified-cmp" class="btn btn-outline-green btn-xl text-green px-5 py-3 mt-2 text-lg sans-serif" rel="nofollow">Set up Consent Mode v2 Now</a> </div> <p class="text-center"><em>For an in-depth understanding of Consent Mode, continue reading below.</em> 👇</p> </div> </div> <div class="my-4 rounded p-3 bg-fade"> <h5 class="my-2">In this guide:</h5> <ul> <li><a href="#what-is-google-consent-mode">What is Google Consent Mode?</a></li> <li><a href="#how-does-google-consent-mode-work">How does Google Consent Mode work?</a></li> <ul> <li><a href="#tag-consent-settings">Tag Consent Settings</a></li> <li><a href="#advance-mode">Google Consent Mode: Basic vs. Advanced Implementation</a></li> </ul> <li><a href="#benefits-google-consent-mode">Benefits of Google Consent Mode</a></li> <li><a href="#google-consent-mode-iubenda">Can I use Google Consent Mode with iubenda?</a></li> <li><a href="#verify-consent-mode-works">How to check if Google Consent Mode is implemented?</a></li> <li><a href="#how-to-implement-google-consent-mode-v2">How to implement Google Consent Mode v2 with iubenda</a></li> <ol> <li><a href="#autoblocking">Autoblocking [Preferred Method]</a></li> <li><a href="#existing-configurations">For Users with Existing Configurations [Legacy Users]</a></li> <li><a href="#via-google-tag-manager">Via Google Tag Manager</a></li> </ol> <li><a href="#for-US-users">For US users, things to know: how to honor opt-out</a></li> </ul> </div> <div itemscope itemtype="https://schema.org/FAQPage"> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question" class="entry_body_content"> <h3 itemprop="name" id="what-is-google-consent-mode">What is the Google Consent Mode?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text" class="entry_body_content"> <p>Google Consent Mode is a framework that allows businesses to align their website operations with user consent choices, especially in compliance with regulations like the EU’s <a href="https://www.iubenda.com/en/help/5428-gdpr-guide" target="_blank" rel="noopener">GDPR</a>. It enables the transmission of consent signals from a website’s cookie banner to Google, ensuring that user preferences on sharing personal data for advertising purposes, including measurement and personalization, are respected.</p> <p><strong>When users consent</strong>, Google uses this data for detailed insights and analytics. Conversely, <strong>if users do not consent</strong>, Google restricts the use of cookies and identifiers to maintain privacy. Importantly, <strong>even without advertising cookie consent, Google Consent Mode still offers aggregate insights through conversion modeling</strong>. This method uses machine learning to analyze user journeys and trends, enhancing opportunities for conversion recovery while respecting user consent preferences.</p> </div> </div> </div> <div class="my-4 rounded px-3 pt-3 pb-1 bg-caution"> <p>🔎 Check Google’s official documentation on Consent Mode <a href="https://support.google.com/google-ads/answer/10000067" target="_blank" rel="noopener noreferrer">here</a>.</p> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question" class="entry_body_content"> <h3 itemprop="name" id="how-does-google-consent-mode-work">How does Google Consent Mode work?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text" class="entry_body_content"> <p>When a user visits a website that has implemented Google Consent Mode, the website sends a request to Google to determine whether the user has given consent for specific types of cookies and tracking technologies. Google then responds with a “consent status” signal, which indicates whether the user has given consent or not.</p> <p>If the user has given consent, the website can load cookies and tracking technologies as usual.</p> <p>However, if the user has not given consent, Google Consent Mode enables the website to either disable cookies and tracking technologies or modify them to reduce the amount of data collected. This means that the website can still function while respecting the user’s privacy preferences.</p> <p>When a user does not consent to advertising or analytics cookies, Google Consent Mode adjusts the behavior of relevant Google tags to not read or write cookies for those purposes. This can create a gap in advertisers’ measurement and visibility into user paths on their sites.</p> <p>To address this, Google offers conversion modeling, which uses machine learning to analyze observable data and historical trends, quantifying the relationship between consented and unconsented users. This allows assessing attribution paths for unconsented user journeys, creating a more complete and accurate view of advertising spend and outcomes while still respecting user consent choices.</p> <p>🔎 <a href="https://support.google.com/google-ads/answer/10548233" target="_blank" rel="noreferrer noopener">More info on conversion modeling</a></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="600" src="https://help.iubenda.com/wp-content/uploads/2023/03/183651849-About-consent-mode-modeling_SR_032921_v2A-1.png" alt="About consent mode modeling" class="wp-image-124577" target="_blank" rel="noreferrer noopener" srcset="https://help.iubenda.com/wp-content/uploads/2023/03/183651849-About-consent-mode-modeling_SR_032921_v2A-1.png 1200w, https://help.iubenda.com/wp-content/uploads/2023/03/183651849-About-consent-mode-modeling_SR_032921_v2A-1-300x150.png 300w, https://help.iubenda.com/wp-content/uploads/2023/03/183651849-About-consent-mode-modeling_SR_032921_v2A-1-1024x512.png 1024w, https://help.iubenda.com/wp-content/uploads/2023/03/183651849-About-consent-mode-modeling_SR_032921_v2A-1-768x384.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption align="center">Source: <a href="https://support.google.com/google-ads/answer/10548233" target="_blank" rel="noreferrer noopener">Google</a></figcaption></figure> </div> </div> </div> </div> <h3 class="wp-block-heading" id="tag-consent-settings">Tag Consent Settings</h3> <p>Consent Mode introduced two specific tag settings named <code>ad_storage</code> and <code>analytics_storage</code> that manage cookies for advertising and analytics purposes for advertisers using the Global Site Tag or Google Tag Manager.</p> <p>These two settings can be used to customize how Google tags behave before and after users make their consent decisions, helping advertisers more effectively measure conversions while respecting user consent choices for ad cookies and analytics cookies.</p> <p>By employing these settings, you can indicate whether consent has been granted for <strong>Ads</strong> and <strong>Analytics</strong> cookies. Subsequently, Google’s <code>ad_storage</code> and <code>analytics_storage</code> consent types will dynamically adapt, only utilizing cookies for the specified purposes when consent has been given by the user:</p> <ul class="wp-block-list"> <li>when consent is granted, the associated tags will function normally;</li> <li>when consent for ad storage or analytics storage is denied, the associated Google tags deployed via gtag.js or Google Tag Manager will adjust their behavior accordingly.</li> </ul> <p>For example, if a user does not provide consent for ads cookies (and therefore advertising purposes are disabled), but does provide consent for analytics cookies, you’ll still be able to measure site behavior and conversions in Analytics as the <code>analytics_storage</code> setting will be enabled.</p> <p>With the introduction of Consent Mode v2, Google is enhancing its approach to managing cookies for ads and analytics. This updated version, which becomes mandatory from March 2024 for new EEA users, incorporates two additional parameters:</p> <p><small class="bg-note px-2 mr-1">NEW</small> <code>ad_user_data</code>: This new parameter indicates whether a user has consented to send their data to Google for advertising purposes. It’s essential for collecting user data that informs targeted advertising strategies.</p> <p><small class="bg-note px-2 mr-1">NEW</small> <code>ad_personalization</code>: This parameter determines whether personalized advertising, such as remarketing campaigns, can be enabled. It respects user choices regarding personalized ads, taking values based on the consent granted or denied on your site’s cookie banner.</p> <p>The initial Consent Mode parameters (<code>analytics_storage</code> & <code>ad_storage</code>) focused on data collection, while the new v2 tags relate to data usage and sharing.</p> <p>In short, starting March 2024, Google Consent Mode v2 will mandate the transmission of four distinct signals to activate personalized advertising for new users in the European Economic Area (EEA). This means that if consent is denied for one or more parameters, the relevant tags either adjust their behavior or remain completely blocked.</p> <p>Beside the <code>analytics_storage</code> and <code>ad_storage</code> consent types, the Privacy Controls and Cookie Solution now values also the optional consent types:</p> <ul class="wp-block-list"> <li><code>functionality_storage</code>, related to the functionality of the website or app (e.g. language settings, etc.)</li> <li><code>personalization_storage</code>, related to personalization (e.g. video recommendations)</li> <li><code>security_storage</code>, related to security (e.g. authentication functionality, fraud prevention, and other user protection).</li> </ul> <p>Products that support Google Consent Mode include:</p> <ul class="wp-block-list"> <li>Google Ads (including Google Ads Conversion Tracking and Remarketing)</li> <li>Google Analytics</li> <li>Floodlight</li> <li>Conversion Linker</li> </ul> <div class="my-4 rounded p-3 bg-important"> <p class="mb-0"><strong>Consent Mode requires gtag.js or Google Tag Manager to run</strong>. If you use an older tag like ga.js, analytics.js or conversion.js, you’ll have to update to <a href="https://developers.google.com/analytics/devguides/collection/upgrade" target="_blank" rel="noreferrer noopener">gtag.js</a> or <a href="https://developers.google.com/tag-manager/quickstart" target="_blank" rel="noreferrer noopener">Google Tag Manager</a> first.</p> </div> <h3 class="wp-block-heading" id="advance-mode">Google Consent Mode: Basic vs. Advanced Implementation</h3> <p>Google Consent Mode v2 offers two implementation methods: <strong>Basic</strong> and <strong>Advanced</strong>. Here’s how they work:</p> <p><strong>Basic Consent Mode Implementation:</strong> In this mode, Google tags are blocked, and no data is collected or processed until the user explicitly gives their consent, ensuring that data collection and tag activation occur only after receiving positive user consent.</p> <p><strong>Advanced Consent Mode Implementation</strong>: Conversely, in the Advanced mode, Google tags are loaded before the consent banner is shown. If a user declines consent, the system still sends “cookieless pings,” allowing some data collection in an anonymized and non-personal manner. <a href="https://support.google.com/analytics/answer/9976101?hl=en#:~:text=Advanced%20implementation%20vs.%20basic%20implementation" target="_blank" rel="noreferrer noopener">According to Google</a>, this setup enables a broader collection of data, providing more insights into user behavior and campaign performance and filling gaps even without full consent.</p> <h4 class="wp-block-heading" id="comparison-table">Comparison Table: Advanced Implementation vs. Basic Implementation of Google Consent Mode</h4> <p></p> <table class="table table-bordered"> <thead> <tr> <th>Feature</th> <th>Advanced Implementation</th> <th>Basic Implementation</th> </tr> </thead> <tbody> <tr> <td>Tag Behavior</td> <td>Google tags are loaded before the consent dialog appears, sending cookieless pings when cookie consent is declined.</td> <td>Google tags are blocked until consent is explicitly granted.</td> </tr> <tr> <td>Behavioral Modeling in GA4</td> <td>✅ Enabled</td> <td>❌ Not Available</td> </tr> <tr> <td>Conversion Modeling in GA4</td> <td>✅ Enabled</td> <td>✅ Enabled, but limited*</td> </tr> <tr> <td>Conversion Modeling in Ads</td> <td>✅ Enabled</td> <td>✅ Enabled, but limited*</td> </tr> <tr> <td colspan="3" style="font-size: 0.8em;">* When tags are blocked due to consent choices, no data is collected, and conversion modeling in Ads relies on a general model. This model uses non-identifying variables such as browser type, key event action type, and time of day.</td> </tr> </tbody> </table> <p></p> <p></p> <div class="my-4 rounded p-3 bg-note"> <p>👉 Your choice between Basic and Advanced Consent Mode should be informed by your specific needs, compliance requirements, and the level of data insight required for your advertising strategies. Consider that our integration supports both modes, allowing you to select the one that best suits your strategy and legal obligations.</p> </div> <p></p> <p></p> <div class="my-4 rounded p-3 bg-caution"> <p class="mb-0">Don’t confuse Consent Mode with <a href="https://www.iubenda.com/en/help/16041#additional-consent-mode" target="_blank" rel="noopener"><strong>Additional</strong> Consent Mode</a>, a feature that allows you to gather consent for Google ad partners that are not yet part of the Transparency and Consent Framework but are on Google’s Ad Tech Providers (ATP) list.</p> </div> <p></p> <p></p> <h2 class="wp-block-heading" id="benefits-google-consent-mode">What are the benefits of Google Consent Mode, and why should you consider using it?</h2> <p></p> <p></p> <p>One way that Google Consent Mode can help website owners increase their advertising revenue is by providing better targeting and bidding optimization for Google Ads campaigns.</p> <p>By using the consent signals provided by Google Consent Mode, website owners can ensure that their ads are only shown to users who have given their consent for their data to be used for advertising purposes. This means that website owners can deliver more relevant ads to users who are interested in their products or services, leading to higher engagement rates and better ROI for advertisers.</p> <p>For example, let’s say a website owner runs a Google Ads campaign promoting a new line of athletic shoes. With Google Consent Mode, the website owner can ensure that the ads are only shown to users who have given their consent for their data to be used for advertising purposes.</p> <p>This means that the ads will only be shown to users who are interested in athletic shoes and are more likely to engage with the ad.</p> <p></p> <p></p> <h3 id="google-consent-mode-iubenda">Can I use Google Consent Mode with iubenda?</h3> <p></p> <p></p> <p><strong>Yes, <a href="https://www.iubenda.com/blog/iubenda-joins-google-in-cmp-partner-program/" target="_blank" rel="noopener">iubenda is among the Partner CMPs of Google.</a></strong> Our CMP is integrated with <strong>Google Consent Mode v2 and Google Tag Manager</strong>, allowing seamless implementation and helping to address technical challenges and comply with Google’s latest requirements.</p> <p></p> <p></p> <p>iubenda’s Privacy Controls and Cookie Solution is designed to manage the consent to cookies on a website or app and allows you to adjust how your Google tags behave based on the consent status of your users, particularly in relation to advertising and analytics cookies.</p> <p></p> <p></p> <div class="card my-5 bg-fade"> <div class="d-none d-sm-block" style="width:54px; height: 54px; background: #fff; border-radius: 50%; position: absolute; top: -27px; left: -27px; font-size: 25px; text-align: center; line-height: 54px; border: 1px solid rgba(0,0,0,0.125);">🔎</div> <div class="p-5"> <h3 data-toc-skip id="verify-consent-mode-works"><a href="#verify-consent-mode-works" style="text-decoration: none;">Wondering if Google Consent Mode is already active on your website or just installed it and want to check if it’s working correctly?</a></h3> <hr> <p><mark>Here are your options to verify Google Consent Mode status: ⬇️</mark></p> <h4 id="iubenda-scanner"><a href="#iubenda-scanner" style="text-decoration: none;">1. Use iubenda to Scan Your Site [Recommended]</a></h4> <p>iubenda makes checking easy:</p> <ol> <li>Go to the <a href="https://iubenda.typeform.com/to/IlHGAGCs" target="_blank" rel="noreferrer noopener"> <strong>iubenda site scan page</strong></a> </li> <li>Type in your website’s URL for the scan</li> <li>Enter your email address to get the results</li> <li>Check your inbox to find out if your site is using Google Consent Mode</li> </ol> <h4 id="manually"><a href="#manually" style="text-decoration: none;">2. Check Manually</a></h4> <p>To manually check if Google Consent Mode is working on your site, follow these steps:</p> <ol> <li>Open your website in Incognito or Private Browsing mode to ensure a clear cache</li> <li>Use your developer console and type in <code>dataLayer</code> and open the relative object </li> <li>Search for the very first <code>consent</code> event. The <code>analytics_storage</code> parameter should have a value equal to <code>denied</code> </li> <li>Accept all cookies on your cookie banner (or at least the categories related to the Google services).</li> <li>Find the <code>consent</code> event that changed in the <code>dataLayer</code>; <code>analytics_storage</code> should have a value equal to <code>granted</code>. </li> <li>If everything matches up, Google Consent Mode is up and running on your site!</li> </ol> <h4 id="gtm"><a href="#gtm" style="text-decoration: none;">3. Via Google Tag Manager (GTM)</a></h4> <p>To verify your consent mode implementation:</p> <ol> <li>Start <a href="https://tagassistant.google.com/" target="_blank" rel="noreferrer noopener"><br /> <strong>Tag Assistant</strong><br /> </a> and enter your site’s URL. <em>If Tag Assistant can’t connect, your Tag Manager might be blocked</em> </li> <li>Open the cookie banner on your site and <strong>accept all cookies</strong>. <em>If your container was blocked, Tag Assistant should connect now</em> </li> <li>Check Consent Settings</li> <ul> <li>Go to the <strong>Summary</strong> in Tag Assistant and click the first <strong>Consent</strong> event </li> <li>In the <strong>API Call</strong> section, make sure <code>ad_storage</code>, <code>ad_personalization</code>, <code>ad_user_data</code>, <code>analytics_storage</code> are correctly set </li> <li>Alternatively, in your tag’s Output section, click the Consent tab and check the On-page Default column</li> </ul> <li>Check for Consent Updates:</li> <ul> <li>Go to the <strong>Summary</strong> and click the latest Consent event </li> <li>Make sure the consent parameters updated correctly, either in the API Call section or in the On-page Update column under the Consent tab</li> </ul> <li>Test Tags:</li> <ul> <li>Look under the Tags tab to see if tags behave according to the consent settings</li> </ul> </ol></div> </div> <p></p> <p></p> <h2 class="wp-block-heading" id="how-to-implement-google-consent-mode-v2">How to implement Google Consent Mode v2 with iubenda</h2> <p></p> <p></p> <div class="my-4 rounded px-3 pt-3 pb-1 bg-caution"> <p>🔔 Google Consent Mode activation is available for all users, including those on free and legacy plans. There’s no need to change plans or upgrade.</p> </p></div> <p></p> <p></p> <p>Google’s Consent Mode marks a significant step forward in simplifying the management of cookies for ads and analytics. <strong>This latest version removes the need for code adjustments</strong>, providing an even more user-friendly approach to ensure compliance and optimize user experience.</p> <p></p> <p></p> <p>To effectively implement Google Consent Mode with iubenda, efficiently manage cookies and obtain user consent for ads and analytics, you have these options:</p> <p></p> <p></p> <div class="my-4 rounded px-3 pt-3 pb-1 bg-important"> <h5 class="my-2">⚠️ Important: Remember to update your privacy policy!</h5> <p>Since you’re using Google services, don’t forget to add the required clauses and disclosures in your privacy policy, such as <em>Google Analytics 4</em> and <em>Google Ads conversion tracking</em>. You can find them in our Generator.</p> </p></div> <p></p> <p></p> <h3 class="wp-block-heading" id="autoblocking">1. Autoblocking [Preferred Method]</h3> <p></p> <p></p> <p>The preferred method <strong>for implementing Google’s Consent Mode is to use the auto-blocking feature</strong> (<em>enabled by default</em>), which allows you to <strong>automatically trigger and manage Google’s Consent Mode</strong> on scripts related to Google services without requiring any additional action.</p> <p></p> <p></p> <p>This method allows the auto-blocking feature to set the default consent states, while the Privacy Controls and Cookie Solution works with the Consent Mode to enable or disable Google services based on user consent.</p> <p></p> <p></p> <div class="my-4 rounded px-3 pt-3 pb-1 bg-fade"> <p>❗️Please note that for new installations of the Privacy Controls and Cookie Solution, auto-blocking is enabled by default with the stricter approach (<strong>Basic implementation of “Google Consent Mode”</strong>). With this method, Google services are blocked completely until the user provides consent. This ensures that no data processing occurs without explicit user permission. Once consent is granted, Google services are unblocked and data processing activities commence.</p> <p>This means that the checkbox ‘<strong>Do not block Google’s services that adhere to Consent Mode</strong>‘ and ‘<strong>Do not block vendors that adhere to the TCF when the TCF is enabled</strong>‘ are NOT checked by default.</p> </p></div> <p></p> <p></p> <p><strong>If instead, you want to use the Advanced implementation of “Google Consent Mode”</strong>, and allow Google services to dynamically adapt based on changes in consent set by the user, <strong>simply follow these steps</strong>:</p> <p></p> <p></p> <p><mark>⚠️ Note that this method offers flexibility, <strong>but requires careful consideration to ensure privacy compliance</strong>.</mark></p> <p></p> <p></p> <p>Once the site/project is selected in the “<strong>Dashboard</strong>”, you can configure or edit automatic blocking by clicking on the settings icon located in the site info panel:</p> <p></p> <p></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1934" height="934" src="https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon.png" alt="icon dashboard" class="wp-image-151339" srcset="https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon.png 1934w, https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon-300x145.png 300w, https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon-1024x495.png 1024w, https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon-768x371.png 768w, https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon-1536x742.png 1536w, https://help.iubenda.com/wp-content/uploads/2024/04/dashboard-icon-1568x757.png 1568w" sizes="(max-width: 1934px) 100vw, 1934px" /></figure> <p></p> <p></p> <p>On the site info section “<strong>Block scripts prior to consent” </strong>under<strong> “Automatic blocking” </strong>you can find these two checkboxes:</p> <p></p> <p></p> <p><mark><strong>✅ Do not block Google’s services that adhere to Consent Mode:</mark> </strong>When this option is enabled, <strong>our Privacy Controls and Cookie Solution will automatically activate <a href="#advance-mode">advanced implementation of Google’s Consent Mode</a></strong>. This method allows Google services to adapt dynamically based on changes in consent set by the user. <br />For example, if a user initially denies consent for certain data processing activities, Google services will respect this choice and adjust their behavior accordingly. Even if consent is denied, certain user data, such as IP addresses, may still be processed by Google services.</p> <p></p> <p></p> <p><mark><strong>✅ Do not block vendors that adhere to the TCF when the TCF is enabled:</mark> </strong>When this feature is enabled, ad delivery is driven by the <a href="https://www.iubenda.com/en/help/7440-the-complete-guide-to-iubenda-cmp-and-iab-tcf-2-2" target="_blank" rel="noreferrer noopener">TCF</a> consent string, reflecting the user’s preferences. We recommend that you check with your associated vendors to find the best strategy that balances optimal performance with compliance.</p> <p></p> <p></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1718" height="966" src="https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent.png" alt="block scripts prior to consent" class="wp-image-151330" srcset="https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent.png 1718w, https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent-300x169.png 300w, https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent-1024x576.png 1024w, https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent-768x432.png 768w, https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent-1536x864.png 1536w, https://help.iubenda.com/wp-content/uploads/2024/04/block-scripts-prior-to-consent-1568x882.png 1568w" sizes="(max-width: 1718px) 100vw, 1718px" /></figure> <p></p> <p></p> <h3 class="wp-block-heading" id="existing-configurations">2. For Users with Existing Configurations [Legacy Users]:</h3> <p></p> <p></p> <p>Users who already have our solutions integrated (<em>known as ‘legacy users’</em>) <strong>need only a simple code update</strong>.</p> <p></p> <p></p> <p><strong>Copy</strong> and <strong>paste the new iubenda code</strong> to replace the existing code on your site.</p> <p></p> <p></p> <p>To do this, once the site/project is selected in the “<strong>Dashboard</strong>”, click <strong>Embed</strong>:</p> <p></p> <p></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1816" height="654" src="https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS.png" alt="embed code" class="wp-image-143758" srcset="https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS.png 1816w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS-300x108.png 300w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS-1024x369.png 1024w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS-768x277.png 768w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS-1536x553.png 1536w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-CS-1568x565.png 1568w" sizes="(max-width: 1816px) 100vw, 1816px" /></figure> <p></p> <p></p> <p><strong>Copy and place this new script </strong>in the <code><head></code> section of your website’s HTML, <strong><mark>as the first element</mark></strong>, to ensure the consent management functions load before any other scripts, and you’re done!</p> <p></p> <p></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1568" height="860" src="https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS.png" alt="copy paste code" class="wp-image-143769" srcset="https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS.png 1568w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS-300x165.png 300w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS-1024x562.png 1024w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS-768x421.png 768w, https://help.iubenda.com/wp-content/uploads/2023/11/embed-banner-CS-1536x842.png 1536w" sizes="(max-width: 1568px) 100vw, 1568px" /></figure> <p></p> <p></p> <p><strong>This way, our Privacy Controls and Cookie Solution will automatically set the default consent state for Google services</strong>, allowing you to manage them directly through ‘Consent Mode’ <strong>without any further action</strong>.</p> <p></p> <p></p> <h3 class="wp-block-heading" id="via-google-tag-manager">3. Via Google Tag Manager</h3> <p></p> <p></p> <p>Google Tag Manager (<a href="https://www.iubenda.com/en/help/23852-google-tag-manager-gdpr-how-to-be-compliant">GTM</a>) <strong>allows you to use already-configured templates for your GTM installation to simplify tag configuration</strong>. The iubenda Privacy Controls and Cookie Solution template is now <a href="https://tagmanager.google.com/gallery/#/owners/iubenda/templates/gtm-cookie-solution" target="_blank" rel="noreferrer noopener">listed in the Featured Community CMP Templates</a>.</p> <p></p> <p></p> <p>By using the Google Tag Manager Template, you can manage Google Consent Mode (GCM) automatically for tags that are natively compatible with Google Consent Mode, such as Google Analytics, AdSense, Floodlight, and Conversion Linker. Currently, the template allows you to manage prior consent for custom HTML tags using the ‘<strong>additional consent checks</strong>’ feature in a few simple steps.</p> <p></p> <p></p> <p><mark>💡 For more information on integrating Google Consent Mode with the iubenda Privacy Controls and Cookie Solution, see our <a href="https://www.iubenda.com/en/help/74198-how-to-set-up-google-tag-manager-with-the-iubenda-cookie-solution-template" target="_blank" rel="noopener">guide here</a></mark>.</p> <p></p> <p></p> <h3 class="wp-block-heading" id="for-US-users">For US users, things to know: how to honor opt-out</h3> <p></p> <p></p> <p>If you enable US Law in the ‘Privacy Controls and Cookie Solution’ configurator, the default behavior for a US user is that the Cookie Solution sets all the GCM (Google Consent Mode) purposes to ‘<strong>granted</strong>‘.</p> <p></p> <p></p> <p><strong>Note</strong>: If you are on a “Free” plan, this is true if you disable GDPR and apply only US Law in the configurator. Alternatively, if you want to apply GDPR for EU Users and US Law for US users, you’ll need at least an “Advanced” plan.</p> <p></p> <p></p> <p>When the user opts out of a specific purpose under US Law, we adjust the settings for ‘<code>ad_storage</code>‘ and ‘<code>analytics_storage</code>‘ accordingly.</p> <p></p> <p></p> <p>Specifically:</p> <p></p> <p></p> <p>‘<code>ad_storage</code>‘ is <strong>granted</strong> when the user either hasn’t opted out of any of the following USPR (US Privacy Rights) purposes or when they are not relevant (e.g., USPR does not apply):</p> <p></p> <p></p> <ul></p> <li>Sale of my personal information (purpose s)</li> <p></p> <p></p> <li>Sharing of my personal information (purpose sh)</li> <p></p> <p></p> <li>Processing of personal information for targeted advertising (purpose adv)</li> <p></ul> <p></p> <p></p> <p>‘<code>analytics_storage</code>‘ is set to <strong>granted</strong> when the user either hasn’t opted out of the US purpose ‘Sale of my personal information’ (purpose s) or when it’s not relevant (e.g., USPR does not apply).</p> <p></p> <p></p> <div class="my-4 rounded px-3 pt-3 pb-1 bg-note"> </p> <p></p> <h5 class="my-2">Unlock additional features with just one click 👉 <a href="https://www.iubenda.com/en/pricing" target="_blank" rel="noopener">Upgrade to the Advanced Plan now!</a></h5> <p></p> <p></p> <p>Apply US Law exclusively for US users, and unlock the full range of iubenda’s features</p> <p></p> <p></p> <p><strong><a href="https://www.iubenda.com/en/pricing" target="_blank" rel="noopener">Unlock now →</a></strong></p> <p></p> <p> </div> <p></p> <p></p> <p></p> <h3 data-toc-skip>See also</h3> <p></p> <p></p> <ul></p> <li><a href="https://www.iubenda.com/en/help/3081">Introduction to the Prior Blocking of Cookies</a></li> <p></p> <p></p> <li><a href="https://www.iubenda.com/en/help/1235">How to Use Google Tag Manager to Simplify the Blocking of Cookies</a></li> <p></p> <p></p> <li><a href="https://www.iubenda.com/en/help/23672">GDPR Cookie Consent Cheatsheet</a></li> <p></ul> <p></p> </div> <div class="help-tpl__still-questions-section mt-5 pt-5"> <h4 class="mb-3">Still have questions?</h4> <a href="/en/help/13053" class="btn btn-dark-gray txt-dark d-block d-lg-inline-block mb-2 mb-lg-0">Attend one of our free webinars</a> <a href="mailto:info@iubenda.com" class="btn btn-dark-gray txt-dark d-block d-lg-inline-block mb-2 mb-lg-0" data-elevio-module="2" data-elevio-style="nothing">Email us</a> <a href="#" class="btn btn-dark-gray txt-dark d-block d-lg-inline-block" data-elevio-module="9" data-elevio-style="nothing">Live chat</a> </div> </div>  </div> </div> </section> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7"> //<![CDATA[ // Swiftype search is always loaded, rather than only when purpose 3 is not granted, providing a fallback in case CS fails to load. 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href="https://www.iubenda.com/privacy-policy/252372" class="iubenda-white iubenda-embed" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/en/user/tos" class="iubenda-white iubenda-embed" title="Terms of Service">Terms and Conditions</a></li> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7"> //<![CDATA[ (function (w,d) {var loader = function () {var s = d.createElement("script"), tag = d.getElementsByTagName("script")[0];s.src = "https://cdn.iubenda.com/iubenda.js";tag.parentNode.insertBefore(s,tag);};w.addEventListener ? w.addEventListener("load", loader, false) : w.attachEvent("onload", loader);})(window, document); //]]> </script> <a href="https://www.iubenda.com/dsar-form/en/5bcb8bf5-5fe3-43fe-ae11-2065200c7827" class="iubenda-white iubenda-embed" title="Privacy rights request">Privacy rights request</a> <script nonce="45bc22faf14fd201a2e5cb3811803098c88612b1466d2cc408e1a643cfe00cf7"> //<![CDATA[ (function (w, d) { var loader = function () 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loader;}})(window, document); //]]> </script> <li class="pb-3"><a href="https://www.iubenda.com/terms-and-conditions/19521877">Whistleblower policy</a></li> <li class="pb-3"><a href="/en/help/158">Imprint/Impressum</a></li> <li><a href='#' class='iubenda-cs-preferences-link'> <img style="width: 2rem!important" src="data:image/svg+xml;charset=UTF-8,%3csvg version='1.1' id='Layer_1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0px' y='0px' viewBox='0 0 30 14' style='enable-background:new 0 0 30 14;' xml:space='preserve'%3e%3cstyle type='text/css'%3e .st0%7bfill-rule:evenodd;clip-rule:evenodd;fill:%23FFFFFF;%7d .st1%7bfill-rule:evenodd;clip-rule:evenodd;fill:%230066FF;%7d .st2%7bfill:%23FFFFFF;%7d .st3%7bfill:%230066FF;%7d %3c/style%3e%3cg%3e%3cg id='final---dec.11-2020_1_'%3e%3cg id='_x30_208-our-toggle_2_' transform='translate(-1275.000000, -200.000000)'%3e%3cg id='Final-Copy-2_2_' transform='translate(1275.000000, 200.000000)'%3e%3cpath class='st0' 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