How to use Twitter analytics

<!doctype html> <html lang="en" prefix="og: http://ogp.me/ns#" dir="ltr"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://business.twitter.com/en/analytics.html","20190131082751","https://web.archive.org/","web","/_static/", "1548923271"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>How to use Twitter analytics</title> <meta name="description" content="Understand how every Tweet, like, and follower matters. 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<div class="sign-in"> <div class="btn-container"> <a href="https://web.archive.org/web/20190131082751/https://twitter.com/login"> <button type="button">Sign In</button> </a> </div> </div> </div> </div> <form class="search" action="/web/20190131082751/https://business.twitter.com/content/business-twitter/en/search.html" method="get" autocomplete="off"> <div class="input-container"> <div class="input"> <input type="text" name="q" maxlength="40"/> </div> </div> <div class="search-icon"> <i class="icon-navigation_search" aria-hidden="true"></i> <span class="screen-reader">Search icon</span> </div> </form> </div> </header> <div class="nav-drawer-menu"> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/basics.html" title="Basics"> Basics </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/intro-twitter-for-business.html" title="Intro to Twitter for Business"> Intro to Twitter </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/create-a-twitter-business-profile.html" title="Create a Twitter business profile"> Create a profile </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/twitter-followers.html" title="Twitter followers"> Twitter followers </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/what-to-tweet.html" title="What to Tweet"> What to Tweet </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/manage-your-business-account.html" title="Connect with your customers on Twitter"> Connect with customers </a> </dd> </dl> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/solutions.html" title="[NEW] Solutions"> Solutions </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/twitter-ads.html" title="[NEW] Twitter Ads campaigns"> Twitter Ads campaigns </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/twitter-promote-mode.html" title="[NEW] Twitter Promote Mode"> Promote Mode </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/agency.html" title="[NEW] Twitter Ads for agencies"> Twitter Ads for agencies </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/targeting.html" title="Ads targeting"> Targeting </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/analytics.html" title="Analytics"> Analytics </a> </dd> </dl> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/resources.html" title="Resources and guides"> Resources and guides </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/blog.html" title="Twitter Business Outlook"> Blog </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories.html" title="Success stories"> Success stories </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/resources/2018-play-book-sign-up.html" title="Twitter Playbook for Agencies"> Twitter Agency Playbook </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/a/video-campaign.html" title="Twitter video resources"> Twitter video resources </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/resources/Workbook-for-live-Tweeting.html" title="Workbook for live Tweeting"> Workbook for live Tweeting </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/a/2019-twitter-lineup-calendar2.html" title="2019 Twitter marketing calendar"> 2019 Twitter marketing calendar </a> </dd> </dl> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/help.html" title="Ads help center"> Ads help center </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/overview.html" title="Overview"> Overview </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/account-setup.html" title="Get started in your ads account"> Get started in your ads account </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-setup.html" title="Campaign setup"> Campaign setup </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-editing-and-optimization.html" title="Campaign editing and optimization"> Editing and optimization </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-measurement-and-analytics.html" title="Campaign measurement and analytics"> Measurement </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/troubleshooting.html" title="Troubleshooting and FAQs"> Troubleshooting and FAQs </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/ads-support-help-redirect.html" title="Ads Support Help Redirect"> Contact us </a> </dd> </dl> </div> </div> </div> </div> <div id="main-content"> <div class="c24-sticky-cta"> <div class="comp-wrapper sticky-cta align-right "> <div class="comp-container"> <div class="sticky-wrapper"> <a href="https://web.archive.org/web/20190131082751/https://ads.twitter.com/?ref=en-btc-analytics-home-header" target="_blank"> <button type="submit" class="yellow"> <span>Start a Campaign</span> </button> </a> </div> </div> </div> </div> <div class="c04-large-masthead"> <div class="comp-wrapper masthead medium side overlay-on cq-dd-image animate" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/analytics/jcr:content/par/c04_large_masthead_368681100.img.fullhd.medium.1461286657858.jpg);"> <div class="overlay"></div> <div class="comp-container"> <div class="copy-wrapper"> <div class="copy-container"> <h1>How to use Twitter analytics</h1> </div> </div> </div> </div> <div class="comp-wrapper nav-contextual-mobile"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190131082751/https://business.twitter.com/"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Business</span> </a> </li> </ul> <ul> <li> <a href="/web/20190131082751/https://business.twitter.com/en/basics.html"> Basics </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/solutions.html"> Solutions </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/advertising.html"> Advertising on Twitter </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting.html"> Targeting </a> </li> <li class="current"> <a href="/web/20190131082751/https://business.twitter.com/en/analytics.html"> Analytics <div class="arrow-down"> <i aria-hidden="true" class="icon-navigation_down_arrow"></i> <span class="screen-reader">Arrow down icon</span> </div> </a> <ul> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/account-home.html"> Account home</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/tweet-activity-dashboard.html"> Tweet activity dashboard</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/audience-insights.html"> Audience insights</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/campaign-dashboard.html"> Campaign dashboard</a></li> </ul> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories.html"> Success stories </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/resources.html"> Resources and guides </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/help.html"> Ads help center </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/Twitter-ads-signup.html"> Advertising on Twitter </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/ads-support-help-redirect.html"> Contact us </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/blog.html"> Blog </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/a.html"> a </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/autopopulation-articles.html"> Ads Help Center Autopopulation Config </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/video-on-twitter.html"> Video on Twitter </a> </li> </ul> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> <div class="u02-left-nav"><div class="comp-wrapper nav-contextual-desktop"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190131082751/https://business.twitter.com/"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Business</span> </a> </li> </ul> <ul> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/account-home.html"> Account home </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/tweet-activity-dashboard.html"> Tweet activity dashboard </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/audience-insights.html"> Audience insights </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/campaign-dashboard.html"> Campaign dashboard </a> </li> </ul> </div> </div> </div> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h2>Analyze your Tweets and understand your followers</h2> </div> </div> <div class="c29-introduction"> <div class="comp-wrapper introduction text "> <p>Every word, photo, video, and follower can have an impact.<br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p>Twitter’s analytics help you understand how the content you share on Twitter grows your business. Here’s what you can learn — and where:<br/> </p> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-12 center"> <div class="c21-image"> <div class="comp-wrapper comp-img cq-dd-image"> <picture> <source srcset="https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/Analytics_nav.png" media="(min-width: 901px)"> <img srcset="https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/Analytics_nav.png"> </picture> </div> </div> </div> </div> </div> </div> <div class="c19-numbered-list"> <div class="comp-wrapper numbered-list"> <div class="comp-container"> <div class="numbered-col"> <ol> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p><b>Account home</b> is your Twitter report card, with high-level statistics tracked from month to month. It’s also a gallery of your greatest hits: we’ll spotlight your top-performing Tweets and introduce you to the influencers in your network. <br/> <br/> <i><a href="https://web.archive.org/web/20190131082751/https://analytics.twitter.com/" title="Account Home">Visit your Account home</a> today or <a href="/web/20190131082751/https://business.twitter.com/en/analytics/account-home.html" title="Learn more account home">learn more</a>.</i><br/> </p> </div> </div> </div> </div> </li> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p>Your <b>Tweet activity dashboard</b> is where you’ll find metrics for every single one of your Tweets. You’ll know exactly how many times Twitter users have seen, Retweeted, liked and replied to each Tweet.<br/> <br/> <i><a href="https://web.archive.org/web/20190131082751/https://analytics.twitter.com/user/*/tweets" title="Tweet Activity Dashboard">Visit your Tweet activity dashboard</a> today or <a href="/web/20190131082751/https://business.twitter.com/en/analytics/tweet-activity-dashboard.html" title="Learn more Tweet activity dashboard">learn more</a>.</i><br/> </p> </div> </div> </div> </div> </li> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p>Your<b> audience insights dashboard </b>contains valuable information about the people who follow you on Twitter. You can track your follower growth over time and learn more about your followers’ interests and demographics. <br/> <br/> <i><a href="https://web.archive.org/web/20190131082751/https://analytics.twitter.com/" title="Audience insights">Visit your audience insights </a>today (click the “Followers” tab) or <a href="/web/20190131082751/https://business.twitter.com/en/analytics/audience-insights.html">learn more</a>.</i><br/> </p> </div> </div> </div> </div> </li> </ol> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2>Quickly promote your Tweets</h2> <p>Quick Promote allows you to share your best Tweets with a relevant audience in just a few clicks, from your analytics dashboards, Twitter timeline, or your mobile phone.</p> <p><i><a href="https://web.archive.org/web/20190131082751/https://analytics.twitter.com/user/*/tweets?filter=top">Explore your top Tweets</a> and quickly promote them from your dashboard, or learn more about <a href="/web/20190131082751/https://business.twitter.com/en/advertising/campaign-types/quick-promote.html" title="Quick Promote">Quick Promote</a>.</i></p> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c01-column"> <div class="container equal-heights "> <div class="t-row"> <div class="col col-1"> </div> <div class="col col-10"> <div class="c23-related-content"> <div class="container related-content"> <div class="t-row"> <div class="col col-12"> <h3 class="center headline-2">Measure your Twitter campaigns</h3> </div> </div> <div class="t-row"> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image1 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/campaigns_dashboard-image.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/campaign-dashboard.html"> Campaign dashboard </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/campaign-dashboard.html"> Campaign dashboard </a> </h4> <div class="copy-inner"> <span><p>You can track your impressions, results, and cost-per-result across all your different campaign objectives.</p> </span> <div class="link-cont link "> <a href="/web/20190131082751/https://business.twitter.com/en/analytics/campaign-dashboard.html"></a> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image2 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/oct-image.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html"> Online conversion tracking </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html"> Online conversion tracking </a> </h4> <div class="copy-inner"> <span><p>Conversion tracking starts where Twitter stops – learn how to set it up and gain a deeper understanding of how you get customers through Twitter.</p> </span> <div class="link-cont link "> <a href="/web/20190131082751/https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html"></a> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image3 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/measurement_partners-image.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="https://web.archive.org/web/20190131082751/https://unionmetrics.com/free-tools/twitter-assistant?utm_source=btc&utm_campaign=analytics&utm_content=box" target="_blank"> Craft better Tweets </a> </div> </div> <div class="copy-container"> <h4> <a href="https://web.archive.org/web/20190131082751/https://unionmetrics.com/free-tools/twitter-assistant?utm_source=btc&utm_campaign=analytics&utm_content=box" target="_blank"> Craft better Tweets </a> </h4> <div class="copy-inner"> <span><p>Looking for new Twitter strategies? Quickly analyze your Tweets and get customized tips with a free tool from our ecosystem partner Union Metrics.<br/> </p> </span> <div class="link-cont link "> <a href="https://web.archive.org/web/20190131082751/https://unionmetrics.com/free-tools/twitter-assistant?utm_source=btc&utm_campaign=analytics&utm_content=box" target="_blank"></a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-1"> </div> </div> </div> </div> <div class="c08-large-billboard-no-image"><div class="comp-wrapper billboard no-img align-center background-white text-blue"> <div class="comp-container"> <div class="copy-container"> <h2>Ready to improve your Tweet performance?</h2> <div><p>Get quick personalized recommendations with a free tool from Twitter ecosystem partner Union Metrics.<br/> </p> </div> <div class="btn-container"> <a 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