Google Economic Impact | state detail: Washington, D.C.

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glue-headline--headline-1 state-hero-name"> Washington, D.C. </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Washington, D.C. businesses move toward their goals</h2> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-7ed0a37 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-7ed0a37 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-7ed0a37 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-7ed0a37 { background-image: url(https://lh3.googleusercontent.com/m7fYuM_fy3edHkwEzZuRq_SBrKY84GOrJPp40L3LrGhp9rrmKCZM6aKeqJ6fDKGhvzuKooMi2jgGnM2ptF8Na_bSEIRVRjuoPcfu_h11NkbWKgfsgdsl=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-7ed0a37" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $4.46 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $4.46 billion of economic activity for thousands of D.C. businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 62,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Washington, D.C. businesses </h4> <p class="state-hero-fact--copy">More than 62,000 D.C. businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $49.76 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $49.76 million in donated search ads to D.C. nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $4.46 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $4.46 billion of economic activity for thousands of D.C. businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 62,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Washington, D.C. businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 62,000 D.C. businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $49.76 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $49.76 million in donated search ads to D.C. nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=city-swing aria-hidden="true"></div> <div class="business-hidden-jump-link" id=creating-space-dc aria-hidden="true"></div> <div class="business-hidden-jump-link" id=steadfast-supply aria-hidden="true"></div> <div class="business-hidden-jump-link" id=workchew aria-hidden="true"></div> <div class="business-hidden-jump-link" id=hugh-and-crye aria-hidden="true"></div> <div class="business-hidden-jump-link" id=national-center-for-transgender-equality aria-hidden="true"></div> <div class="business-hidden-jump-link" id=thrive-dc aria-hidden="true"></div> <div class="business-hidden-jump-link" id=urbanstems aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#city-swing" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> CitySwing </span> </li> <li class="mdc-list-item" data-value="#creating-space-dc" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Creating Space DC </span> </li> <li class="mdc-list-item" data-value="#steadfast-supply" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Steadfast Supply </span> </li> <li class="mdc-list-item" data-value="#workchew" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> WorkChew </span> </li> <li class="mdc-list-item" data-value="#hugh-and-crye" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Hugh & Crye </span> </li> <li class="mdc-list-item" data-value="#national-center-for-transgender-equality" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> The National Center for Transgender Equality </span> </li> <li class="mdc-list-item" data-value="#thrive-dc" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Thrive DC </span> </li> <li class="mdc-list-item" data-value="#urbanstems" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> UrbanStems </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#city-swing" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > CitySwing </div> </div> <div class="glue-tab tab-button" id="#creating-space-dc" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Creating Space DC </div> </div> <div class="glue-tab tab-button" id="#steadfast-supply" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Steadfast Supply </div> </div> <div class="glue-tab tab-button" id="#workchew" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > WorkChew </div> </div> <div class="glue-tab tab-button" id="#hugh-and-crye" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Hugh & Crye </div> </div> <div class="glue-tab tab-button" id="#national-center-for-transgender-equality" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > The National Center for Transgender Equality </div> </div> <div class="glue-tab tab-button" id="#thrive-dc" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Thrive DC </div> </div> <div class="glue-tab tab-button" id="#urbanstems" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > UrbanStems </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#city-swing"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1200-rw 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1200-rj 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1024-rw 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1024-rj 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w3400-rw 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w3400-rj 2x, https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI=w1700-rj" class="state-business-tab__image" alt="CitySwing"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> CitySwing </h3> <p>Location: Washington, D.C. <br> Website: https://cityswingdc.com/ <br> 18 employees</p> <p><p>CitySwing founder Tari Cash worked in the corporate world long enough to see how relationships formed on the golf course affect business decisions. Her mom and dad had introduced her to the sport, giving her a competitive edge as she advanced in her career. “Golf was a networking tool, a way to build relationships with executives,” Tari says. She also saw the disparities in who was playing, and made it her mission to share that advantage by teaching the game to newcomers, especially women and people of color. She founded CitySwing in 2018. With a bar, lounges, and high-tech simulators, it’s a place where folks can have fun and learn to golf in a no-pressure environment. “We want to be the place for beginners to learn the game, and where people get better faster,” Tari says. CitySwing has also become a go-to place for private events, now a major source of revenue for the business.</p> <p>With a large convention center around the corner, CitySwing uses Google Ads to find the keywords customers search for, optimizing their ad campaigns to help visitors to the city–as well as locals–find their business. “I love the set-it-and-forget-it aspect. It’s so smart, it drives business without our small team needing to become experts,” says CitySwing’s Creative Director, Emily Moore. And when the team wants to share photos and info about special events, they post them on CitySwing’s Google Business Profile, alongside their glowing reviews and a 4.9-star rating. Says Emily, “The reviews and the ability to interact with customers, that’s currency to us.” With 7,000 customers last year–a 60 percent year-over-year rise–CitySwing now plans to open a second location; they’re also adding more personalized training programs to speed up clients’ learning curves. “Across all backgrounds, genders, and races, golf is a great equalizer. We want to give that opportunity to everyone,” Tari says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="city-swing"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-b992204 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-b992204 { background-image: url(https://lh3.googleusercontent.com/W3sUXWUgVMIq2mTIKPhKDrp-5cN7nE8eQTbjz9ndqsWTQtc5Hqfr4C5otl6ECJLfmEszjOYGzwpjnPSS74M-uAgR_D3TtQbH5o7r_MSAS8FRtSpAsw=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b992204 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-b992204 { background-image: url(https://lh3.googleusercontent.com/W3sUXWUgVMIq2mTIKPhKDrp-5cN7nE8eQTbjz9ndqsWTQtc5Hqfr4C5otl6ECJLfmEszjOYGzwpjnPSS74M-uAgR_D3TtQbH5o7r_MSAS8FRtSpAsw=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b992204 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-b992204 { background-image: url(https://lh3.googleusercontent.com/W3sUXWUgVMIq2mTIKPhKDrp-5cN7nE8eQTbjz9ndqsWTQtc5Hqfr4C5otl6ECJLfmEszjOYGzwpjnPSS74M-uAgR_D3TtQbH5o7r_MSAS8FRtSpAsw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-b992204"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="CitySwing case study" data-image="https://lh3.googleusercontent.com/b06hi6ydGCsZ-5A46MHwTyiEZQaddjvYRZQLkH8Xv9nfkbnKZuvBJv-CPxMCLvccwEcxPf_HEiep4ScL0eiC0vZtzS8E_h7nmOzNO1YnxEWJLPc_bQI"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools are like an extra employee that’s constantly looking out for us so our team doesn't have to wear so many hats.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tari Cash </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> CitySwing </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://cityswingdc.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://cityswingdc.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 18 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools are like an extra employee that’s constantly looking out for us so our team doesn't have to wear so many hats.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tari Cash </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>CitySwing founder Tari Cash worked in the corporate world long enough to see how relationships formed on the golf course affect business decisions. Her mom and dad had introduced her to the sport, giving her a competitive edge as she advanced in her career. “Golf was a networking tool, a way to build relationships with executives,” Tari says. She also saw the disparities in who was playing, and made it her mission to share that advantage by teaching the game to newcomers, especially women and people of color. She founded CitySwing in 2018. With a bar, lounges, and high-tech simulators, it’s a place where folks can have fun and learn to golf in a no-pressure environment. “We want to be the place for beginners to learn the game, and where people get better faster,” Tari says. CitySwing has also become a go-to place for private events, now a major source of revenue for the business.</p> <p>With a large convention center around the corner, CitySwing uses Google Ads to find the keywords customers search for, optimizing their ad campaigns to help visitors to the city–as well as locals–find their business. “I love the set-it-and-forget-it aspect. It’s so smart, it drives business without our small team needing to become experts,” says CitySwing’s Creative Director, Emily Moore. And when the team wants to share photos and info about special events, they post them on CitySwing’s Google Business Profile, alongside their glowing reviews and a 4.9-star rating. Says Emily, “The reviews and the ability to interact with customers, that’s currency to us.” With 7,000 customers last year–a 60 percent year-over-year rise–CitySwing now plans to open a second location; they’re also adding more personalized training programs to speed up clients’ learning curves. “Across all backgrounds, genders, and races, golf is a great equalizer. We want to give that opportunity to everyone,” Tari says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#creating-space-dc"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1200-rw 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1200-rj 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1024-rw 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1024-rj 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w3400-rw 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w3400-rj 2x, https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg=w1700-rj" class="state-business-tab__image" alt="Creating Space DC"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Creating Space DC </h3> <p>Location: Washington, D.C. <br> Website: https://creatingspacedc.com/ <br> 15 clients a month</p> <p><p>U.S. Navy veteran Christina Bond prides herself on running a tight ship at home. Inspired by organization guru Marie Kondo, she began to clear up the clutter in her life. Christina sorted through her old clothing, books, even childhood belongings in her parents' attic–keeping what brought her joy and getting rid of the rest. The process was so empowering, she earned a professional certification and launched her own consulting business, Creating Space DC, in April 2018. Christina helps clients organize their homes, freeing them from items that are no longer useful. “You have to have stuff in your home to support your life and goals,” Christina notes. “But you’ve got to take a fresh look at it from time to time to make sure it's supporting who you are now, and who you want to become.”</p> <p>A solo entrepreneur, Christina first tried marketing her business via online directories and direct mail. When the cost wasn’t giving her a strong return on investment, she turned to Google Ads in December 2020, matching ads to keyword searches on “professional organizer” and “decluttering.” This, combined with a Google Business Profile and user reviews, helped boost her business. “After I started using Google Ads, I saw a much better return on my investment compared to what I was using before,” she says. Christina now serves about 15 clients a month, which keeps her schedule full while allowing time for her volunteer work. She teaches yoga at the D.C. Jail and offers Creating Space services to schools and nonprofits for silent auction fundraising events. Now she’s studying with a new clutter-clearing mentor and plans to rebrand and relaunch her website. “Google Analytics shows me where my customers are coming from,” she says. “My Google Business Profile gives me the confidence to take that risk, because I know my business will still be found online and the transition will go smoothly.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="creating-space-dc"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-353dc15 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-353dc15 { background-image: url(https://lh3.googleusercontent.com/iMU03Ixm10npnAKkPUcpbqjCDjE5vGhSyBGeqQOGSHl4sUnOWz8onuwsCsNBKwts_lpV2DVWzlA_XvuP_FF48QDDkP23LDRXgUnfXMWJUriBHdk5Vr4=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-353dc15 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-353dc15 { background-image: url(https://lh3.googleusercontent.com/iMU03Ixm10npnAKkPUcpbqjCDjE5vGhSyBGeqQOGSHl4sUnOWz8onuwsCsNBKwts_lpV2DVWzlA_XvuP_FF48QDDkP23LDRXgUnfXMWJUriBHdk5Vr4=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-353dc15 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-353dc15 { background-image: url(https://lh3.googleusercontent.com/iMU03Ixm10npnAKkPUcpbqjCDjE5vGhSyBGeqQOGSHl4sUnOWz8onuwsCsNBKwts_lpV2DVWzlA_XvuP_FF48QDDkP23LDRXgUnfXMWJUriBHdk5Vr4=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-353dc15"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Creating Space DC case study" data-image="https://lh3.googleusercontent.com/MyvLlbKoAgFqARtLEem5MwA1R2d9LQzTbJX5F0EDq4HnbkUR7taCd3ZOs4tUmfU9lGwKzr1M_zkT1ADUp3IKsa63DM9iXPEjYZV8nowcxUIhYtk3hjg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>After I started using Google Ads, I saw a much better return on my investment compared to what I was using before.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Christina Bond </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Creating Space DC </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://creatingspacedc.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://creatingspacedc.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 15 clients a month </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>After I started using Google Ads, I saw a much better return on my investment compared to what I was using before.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Christina Bond </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>U.S. Navy veteran Christina Bond prides herself on running a tight ship at home. Inspired by organization guru Marie Kondo, she began to clear up the clutter in her life. Christina sorted through her old clothing, books, even childhood belongings in her parents' attic–keeping what brought her joy and getting rid of the rest. The process was so empowering, she earned a professional certification and launched her own consulting business, Creating Space DC, in April 2018. Christina helps clients organize their homes, freeing them from items that are no longer useful. “You have to have stuff in your home to support your life and goals,” Christina notes. “But you’ve got to take a fresh look at it from time to time to make sure it's supporting who you are now, and who you want to become.”</p> <p>A solo entrepreneur, Christina first tried marketing her business via online directories and direct mail. When the cost wasn’t giving her a strong return on investment, she turned to Google Ads in December 2020, matching ads to keyword searches on “professional organizer” and “decluttering.” This, combined with a Google Business Profile and user reviews, helped boost her business. “After I started using Google Ads, I saw a much better return on my investment compared to what I was using before,” she says. Christina now serves about 15 clients a month, which keeps her schedule full while allowing time for her volunteer work. She teaches yoga at the D.C. Jail and offers Creating Space services to schools and nonprofits for silent auction fundraising events. Now she’s studying with a new clutter-clearing mentor and plans to rebrand and relaunch her website. “Google Analytics shows me where my customers are coming from,” she says. “My Google Business Profile gives me the confidence to take that risk, because I know my business will still be found online and the transition will go smoothly.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#steadfast-supply"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1200-rw 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1200-rj 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1024-rw 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1024-rj 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w3400-rw 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w3400-rj 2x, https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w=w1700-rj" class="state-business-tab__image" alt="Steadfast Supply"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Steadfast Supply </h3> <p>Location: Washington, D.C. <br> Website: https://www.steadfastsupplydc.com/ <br> 63,000 customers served</p> <p><p>Ask anyone who lives in the nation’s capital: “Washington” is the place in the news, but “D.C.” is the vibrant community where the city’s residents live. And for Virginia Arrisueño, a first-generation American born to Peruvian immigrants, D.C. is near where her family’s entrepreneurial spirit took flight. “My dad built his business from scratch. From a young age, I got to see first-hand the opportunities that he provided for my family and I,” Virginia says. So after organizing her own successful events and pop-up shops in the District, she opened Steadfast Supply to showcase products made by local and global makers, artisans, and small business owners. More than just a retail space, Steadfast Supply hosts workshops, incubators, and community events where Virginia helps her fellow entrepreneurs to grow and thrive. To date, Steadfast Supply has served over 63,000 customers in the brick-and-mortar store, and using Google tools makes their mission for good possible.</p> <p>Virginia’s Google Ads campaigns ensure that shoppers looking for handmade gifts are prompted to make a visit to Steadfast Supply, and insights from Google Analytics allow Virginia to understand where people are searching from so she can hyper-focus her advertising and get more bang for her buck. As a mom with her own growing family, Virginia uses Google Workspace tools like Docs and Sheets to stay on top of her business even when she’s away from the office. “It helps me stay connected with my team, stay organized, and live a more balanced life,” Virginia says. With sales more than doubling in the past three years, she’s committed to using that growth to support more independent small businesses–and her D.C. community. “We love this city,” says Virginia. “We love the people here. It’s always been our home, and we want to help it flourish.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="steadfast-supply"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-d61df55 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-d61df55 { background-image: url(https://lh3.googleusercontent.com/mUmeRo-h_asMEggzouXRx1EYSzmdmrmUgexGsINMtYNQtv_pDhqyqClXkFF3cQkpDdSnbnCkGEVlR53f2M6VbtXiYoUg2H2W3Mh038eY-9Yk_si68Is=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d61df55 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-d61df55 { background-image: url(https://lh3.googleusercontent.com/mUmeRo-h_asMEggzouXRx1EYSzmdmrmUgexGsINMtYNQtv_pDhqyqClXkFF3cQkpDdSnbnCkGEVlR53f2M6VbtXiYoUg2H2W3Mh038eY-9Yk_si68Is=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d61df55 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-d61df55 { background-image: url(https://lh3.googleusercontent.com/mUmeRo-h_asMEggzouXRx1EYSzmdmrmUgexGsINMtYNQtv_pDhqyqClXkFF3cQkpDdSnbnCkGEVlR53f2M6VbtXiYoUg2H2W3Mh038eY-9Yk_si68Is=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-d61df55"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Steadfast Supply case study" data-image="https://lh3.googleusercontent.com/51CaJzxI4lQPniNx2PHzq8PQshHLoR7bzfmlYRsB9pM3n8t3RLwJWW0ZmCXUAderp0993yrJgWBrm78d0yR5nhwvOQ1ZFg1JB_dRxN9P3xVp-kjt0w"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Owning a small business is all about working smarter, not harder. Google lets us do that.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Virginia Arrisueño </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Steadfast Supply </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.steadfastsupplydc.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.steadfastsupplydc.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 63,000 customers served </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Owning a small business is all about working smarter, not harder. Google lets us do that.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Virginia Arrisueño </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Ask anyone who lives in the nation’s capital: “Washington” is the place in the news, but “D.C.” is the vibrant community where the city’s residents live. And for Virginia Arrisueño, a first-generation American born to Peruvian immigrants, D.C. is near where her family’s entrepreneurial spirit took flight. “My dad built his business from scratch. From a young age, I got to see first-hand the opportunities that he provided for my family and I,” Virginia says. So after organizing her own successful events and pop-up shops in the District, she opened Steadfast Supply to showcase products made by local and global makers, artisans, and small business owners. More than just a retail space, Steadfast Supply hosts workshops, incubators, and community events where Virginia helps her fellow entrepreneurs to grow and thrive. To date, Steadfast Supply has served over 63,000 customers in the brick-and-mortar store, and using Google tools makes their mission for good possible.</p> <p>Virginia’s Google Ads campaigns ensure that shoppers looking for handmade gifts are prompted to make a visit to Steadfast Supply, and insights from Google Analytics allow Virginia to understand where people are searching from so she can hyper-focus her advertising and get more bang for her buck. As a mom with her own growing family, Virginia uses Google Workspace tools like Docs and Sheets to stay on top of her business even when she’s away from the office. “It helps me stay connected with my team, stay organized, and live a more balanced life,” Virginia says. With sales more than doubling in the past three years, she’s committed to using that growth to support more independent small businesses–and her D.C. community. “We love this city,” says Virginia. “We love the people here. It’s always been our home, and we want to help it flourish.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#workchew"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1200-rw 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1200-rj 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1024-rw 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1024-rj 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w3400-rw 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w3400-rj 2x, https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ=w1700-rj" class="state-business-tab__image" alt="WorkChew"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> WorkChew </h3> <p>Location: Washington, D.C. <br> Website: https://workchew.com/ <br> 4,600 members</p> <p><p>WorkChew offers a membership-based shared workspace that cooks up a little something extra. By partnering with restaurants—70 percent of which have underutilized space during the day—WorkChew can offer members low-cost co-working space while giving the restaurants extra business. Another important part of their model is that members get food discounts at the restaurants they use as workspaces. WorkChew Co-founder Maisha Burt is a former remote worker who loved shared workspaces but not their high cost. “I was looking for alternatives,” she says. “Then one day I was working at a restaurant and got more done and had more fun.” When Maisha and fellow Co-founder Allyson McDougal began pitching WorkChew to D.C.-area restaurants, the idea took off. Within a year, WorkChew had more than 4,500 members working in over 40 restaurants. Along the way, digital platforms and Google products have aided WorkChew’s evolution. Maisha and Allyson took digital skills classes from Grow with Google Digital Coaches in Washington, D.C. They also learned to use Google Analytics to optimize their digital presence and launched Google Ads campaigns that drove 20 percent of member signups.</p> <p>When COVID-19 hit, the company pivoted to virtual models that connected members and incentivized them to support restaurants in D.C. and Chicago with off-peak delivery orders. As restaurants began to reopen, WorkChew began adding larger restaurants and hotels to their workspace roster and launched their enterprise offering. Today, they use Google Analytics to measure digital performance and continue boosting signups. To find new partners, they use Google Places, and the Google Maps API helps members find locations. In 2021, WorkChew plans to keep growing. “We want to expand into 20 major cities across the U.S.,” says Maisha. “We also want to continue supporting the growing community of freelancers and remote mobile workers, while helping to define the future of how Americans work, and work together.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="workchew"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-ddaf5bf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-ddaf5bf { background-image: url(https://lh3.googleusercontent.com/J3VGO2dehpV1sLNXmi5gLPsl8CYcGezKlRbjUj2yWdCLygoux3NIlnzNvmFdKe07c5q2ZQV5Maa0-IKREpMQzNCnjuGZ2L6H14vh=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-ddaf5bf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-ddaf5bf { background-image: url(https://lh3.googleusercontent.com/J3VGO2dehpV1sLNXmi5gLPsl8CYcGezKlRbjUj2yWdCLygoux3NIlnzNvmFdKe07c5q2ZQV5Maa0-IKREpMQzNCnjuGZ2L6H14vh=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-ddaf5bf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-ddaf5bf { background-image: url(https://lh3.googleusercontent.com/J3VGO2dehpV1sLNXmi5gLPsl8CYcGezKlRbjUj2yWdCLygoux3NIlnzNvmFdKe07c5q2ZQV5Maa0-IKREpMQzNCnjuGZ2L6H14vh=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-ddaf5bf"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="WorkChew case study" data-image="https://lh3.googleusercontent.com/y27YfXqg_EH_9unBvHI3jmzlzapqACUCsAOOd0Ox9LEtfVMyYkqg5MnkBEZVuhDwwgrQEztFfl2aaRHrIoKmXcydWez18Bq4sC_yVQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The insights Google Analytics provides really helps me determine where I want to focus my energy for advertising.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Maisha Burt </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://grow.google/smallbusinesses/#?modal_active=none?utm_source=website&utm_medium=eir&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Grow with Google </a> <a href="https://cloud.google.com/maps-platform/places/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Places </a> <a href="https://cloud.google.com/maps-platform/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Maps Platform </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> WorkChew </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://workchew.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://workchew.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 4,600 members </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The insights Google Analytics provides really helps me determine where I want to focus my energy for advertising.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Maisha Burt </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>WorkChew offers a membership-based shared workspace that cooks up a little something extra. By partnering with restaurants—70 percent of which have underutilized space during the day—WorkChew can offer members low-cost co-working space while giving the restaurants extra business. Another important part of their model is that members get food discounts at the restaurants they use as workspaces. WorkChew Co-founder Maisha Burt is a former remote worker who loved shared workspaces but not their high cost. “I was looking for alternatives,” she says. “Then one day I was working at a restaurant and got more done and had more fun.” When Maisha and fellow Co-founder Allyson McDougal began pitching WorkChew to D.C.-area restaurants, the idea took off. Within a year, WorkChew had more than 4,500 members working in over 40 restaurants. Along the way, digital platforms and Google products have aided WorkChew’s evolution. Maisha and Allyson took digital skills classes from Grow with Google Digital Coaches in Washington, D.C. They also learned to use Google Analytics to optimize their digital presence and launched Google Ads campaigns that drove 20 percent of member signups.</p> <p>When COVID-19 hit, the company pivoted to virtual models that connected members and incentivized them to support restaurants in D.C. and Chicago with off-peak delivery orders. As restaurants began to reopen, WorkChew began adding larger restaurants and hotels to their workspace roster and launched their enterprise offering. Today, they use Google Analytics to measure digital performance and continue boosting signups. To find new partners, they use Google Places, and the Google Maps API helps members find locations. In 2021, WorkChew plans to keep growing. “We want to expand into 20 major cities across the U.S.,” says Maisha. “We also want to continue supporting the growing community of freelancers and remote mobile workers, while helping to define the future of how Americans work, and work together.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#hugh-and-crye"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1200-rw 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1200-rj 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1024-rw 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1024-rj 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w3400-rw 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w3400-rj 2x, https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ=w1700-rj" class="state-business-tab__image" alt="Hugh & Crye"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Hugh & Crye </h3> <p>Location: Washington, D.C. <br> Website: www.hughandcrye.com <br> 15 employees</p> <p><p>Pranav Vora was working as a management consultant when inspiration struck. He was shopping for clothes and struggled to find the right fit. “I was just wondering why it was hard to find shirts that actually fit my body off the rack,” said Pranav. Not wanting to spend money on a custom fit, he decided to look into the problem himself. Pranav ended up taking some sewing and pattern-drafting classes and discovered that many brands use a cookie-cutter approach that produces ill-fitting, generic shirts. “It was almost like peeling back an onion,” he said. “I just learned one thing after another and kept following that trail.” The trail eventually led Pranav to start Hugh & Crye, an apparel brand that focuses on better-fitting menswear. Hugh & Crye offers 12 unique fits to appeal to different body types and, as a direct-to-consumer company, it’s been online from the very beginning. “We didn’t feel the need at the time to open a store, so everything we did was online,” said Pranav. “It was incredibly important because that was the lifeblood of our business.”</p> <p>At launch, Hugh & Crye used Google Ads to reach people searching for fitted shirts online and Google Analytics to monitor and optimize its digital presence. “It is very helpful to see our traffic and our site performance and learn what’s working and what’s not,” said Pranav. “Google products have always been very useful and very core to the business. I can’t remember running the business without them.” Today, the Hugh & Crye team also uses G Suite apps like Gmail, Calendar, Docs, Sheets, and Drive to communicate more efficiently and to stay organized.</p> <p>Thanks to Google’s reach, Hugh & Crye has customers in all 50 states and in 30 countries around the world. “We’re seeing more and more opportunities to launch and track performance of new products with the help of Google tools,” said Pranav, who is actively invested in the improvement of his company’s products and ethos. The brand is committed to fighting unsustainable manufacturing practices and regularly donates to organizations that provide food and clothing to families in Washington, D.C. “It’s important for us to figure out ways to work with our customers to help people in need,” said Pranav. “We’re trying to incentivize people to look into their closets and give as well.” For Pranav, the continued success of Hugh & Crye is a testament to the power of identifying a real consumer problem and solving it. “We provide a product and service that our customers appreciate — it’s a good feeling,” said Pranav.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="hugh-and-crye"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Hugh & Crye case study" data-image="https://lh3.googleusercontent.com/If5rud7QriOnnkMw9B_bpSJUNYiZQdx5iQtKck-ROUFzc6SK1nsx33JiPYDRX1fUNTsr_wbUyG4j_zcHGute-wBfkic9ZqJBrmaTFQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google products have always been very useful and very core to the business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Pranav Vora </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Hugh & Crye </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.hughandcrye.com class="business-main-website-link" target="_blank" rel="noopener"> www.hughandcrye.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 15 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google products have always been very useful and very core to the business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Pranav Vora </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Pranav Vora was working as a management consultant when inspiration struck. He was shopping for clothes and struggled to find the right fit. “I was just wondering why it was hard to find shirts that actually fit my body off the rack,” said Pranav. Not wanting to spend money on a custom fit, he decided to look into the problem himself. Pranav ended up taking some sewing and pattern-drafting classes and discovered that many brands use a cookie-cutter approach that produces ill-fitting, generic shirts. “It was almost like peeling back an onion,” he said. “I just learned one thing after another and kept following that trail.” The trail eventually led Pranav to start Hugh & Crye, an apparel brand that focuses on better-fitting menswear. Hugh & Crye offers 12 unique fits to appeal to different body types and, as a direct-to-consumer company, it’s been online from the very beginning. “We didn’t feel the need at the time to open a store, so everything we did was online,” said Pranav. “It was incredibly important because that was the lifeblood of our business.”</p> <p>At launch, Hugh & Crye used Google Ads to reach people searching for fitted shirts online and Google Analytics to monitor and optimize its digital presence. “It is very helpful to see our traffic and our site performance and learn what’s working and what’s not,” said Pranav. “Google products have always been very useful and very core to the business. I can’t remember running the business without them.” Today, the Hugh & Crye team also uses G Suite apps like Gmail, Calendar, Docs, Sheets, and Drive to communicate more efficiently and to stay organized.</p> <p>Thanks to Google’s reach, Hugh & Crye has customers in all 50 states and in 30 countries around the world. “We’re seeing more and more opportunities to launch and track performance of new products with the help of Google tools,” said Pranav, who is actively invested in the improvement of his company’s products and ethos. The brand is committed to fighting unsustainable manufacturing practices and regularly donates to organizations that provide food and clothing to families in Washington, D.C. “It’s important for us to figure out ways to work with our customers to help people in need,” said Pranav. “We’re trying to incentivize people to look into their closets and give as well.” For Pranav, the continued success of Hugh & Crye is a testament to the power of identifying a real consumer problem and solving it. “We provide a product and service that our customers appreciate — it’s a good feeling,” said Pranav.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#national-center-for-transgender-equality"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1200-rw 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1200-rj 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1024-rw 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1024-rj 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w3400-rw 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w3400-rj 2x, https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ=w1700-rj" class="state-business-tab__image" alt="The National Center for Transgender Equality"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> The National Center for Transgender Equality </h3> <p>Location: Washington, D.C. <br> Website: transequality.org <br> 20 employees</p> <p><p>Founded in 2003, the National Center for Transgender Equality (NCTE), based in Washington, D.C., is the country’s leading trans-advocacy organization. Founded by trans activist Mara Keisling and other supporters who recognized the need for policy change, the NCTE works to end discrimination and violence against transgender people and their communities through public education and advocacy. By establishing a powerful transgender- advocacy presence in the nation’s capital, the NCTE is able to provide helpful resources, including important legal information and tips for allies on how to take action. With so much information to spread and so many people to reach, the internet is a vital tool for the NCTE to educate the public, garner support, and field donations. “Our policy team does a lot of really incredible work,” said Jay Wu, the NCTE’s director of communications, “but it’s hard to get the word out there without the internet.” The organization uses Google Ads to reach not only the transgender community but also its allies and the public at large. “We don’t have a huge ad budget, so whatever we do is purely digital,” said Jay.</p> <p>The NCTE uses Google Analytics to figure out which resources people are using most, such as its ID Documents Center. This one-stop hub helps transgender people update federal documents such as birth certificates, passports, and Social Security records with their correct gender markers and names. Internally, the NCTE uses G Suite tools like Drive and Docs to share and store data and information. “We have so many text-heavy documents that go out. We’ve really found G Suite to be the best method,” said Jay.</p> <p>The organization’s digital efforts, including its use of Google tools, have helped it reach thousands of supporters, grow its programs, and spread its message. The NCTE currently employs 20 people and is in the process of bringing additional team members on board as it continues to grow. The organization also recently launched its Action Fund, a nonprofit political organization fighting for transgender equality at the local, state, and federal levels. The Action Fund will take center stage as the NCTE team works with the newest congressional class and looks toward 2020.</p> <p>Though there’s still plenty of work to be done, the NCTE is excited about its progress. “In the last 16 years, things have changed so much,” said Jay. “We’re really focused on making sure that people understand that trans people are their family members, friends, and neighbors. That kind of change is every bit as important as any kind of policy change we make.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="national-center-for-transgender-equality"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="The National Center for Transgender Equality case study" data-image="https://lh3.googleusercontent.com/1-bZnPA2g6xc3IxZXOj94pL3zkZuB_C-tdCP1EwZWwHsc8u6cD1d6jarnWQkCcgBk5lr6iYFDWeHxdHSHcxf6QyE4uHlmkX1_kzZ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Taking full advantage of our Google Ad Grant is going to help us reach our goals for public education.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jay Wu </p> <p class="business-aside-quote-title"> Director of Communications </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> The National Center for Transgender Equality </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://transequality.org class="business-main-website-link" target="_blank" rel="noopener"> transequality.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 20 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Taking full advantage of our Google Ad Grant is going to help us reach our goals for public education.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jay Wu </p> <p class="business-aside-quote-title"> Director of Communications </p> </div> <p>Founded in 2003, the National Center for Transgender Equality (NCTE), based in Washington, D.C., is the country’s leading trans-advocacy organization. Founded by trans activist Mara Keisling and other supporters who recognized the need for policy change, the NCTE works to end discrimination and violence against transgender people and their communities through public education and advocacy. By establishing a powerful transgender- advocacy presence in the nation’s capital, the NCTE is able to provide helpful resources, including important legal information and tips for allies on how to take action. With so much information to spread and so many people to reach, the internet is a vital tool for the NCTE to educate the public, garner support, and field donations. “Our policy team does a lot of really incredible work,” said Jay Wu, the NCTE’s director of communications, “but it’s hard to get the word out there without the internet.” The organization uses Google Ads to reach not only the transgender community but also its allies and the public at large. “We don’t have a huge ad budget, so whatever we do is purely digital,” said Jay.</p> <p>The NCTE uses Google Analytics to figure out which resources people are using most, such as its ID Documents Center. This one-stop hub helps transgender people update federal documents such as birth certificates, passports, and Social Security records with their correct gender markers and names. Internally, the NCTE uses G Suite tools like Drive and Docs to share and store data and information. “We have so many text-heavy documents that go out. We’ve really found G Suite to be the best method,” said Jay.</p> <p>The organization’s digital efforts, including its use of Google tools, have helped it reach thousands of supporters, grow its programs, and spread its message. The NCTE currently employs 20 people and is in the process of bringing additional team members on board as it continues to grow. The organization also recently launched its Action Fund, a nonprofit political organization fighting for transgender equality at the local, state, and federal levels. The Action Fund will take center stage as the NCTE team works with the newest congressional class and looks toward 2020.</p> <p>Though there’s still plenty of work to be done, the NCTE is excited about its progress. “In the last 16 years, things have changed so much,” said Jay. “We’re really focused on making sure that people understand that trans people are their family members, friends, and neighbors. That kind of change is every bit as important as any kind of policy change we make.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#thrive-dc"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1200-rw 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1200-rj 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1024-rw 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1024-rj 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w3400-rw 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w3400-rj 2x, https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw=w1700-rj" class="state-business-tab__image" alt="Thrive DC"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Thrive DC </h3> <p>Location: Washington, D.C. <br> Website: www.thrivedc.org <br> 12 full-time employees and 3 part-time employees.</p> <p><p>Positive change is happening in the nation’s capital, and Thrive DC is at the heart of it. Founded in 1979 as a dinner program for homeless women, the nonprofit today is a comprehensive, professionally staffed organization that serves more than 2,000 men, women, and children every year. Based out of Columbia Heights, they are the neighborhood’s only “one-stop shop” for people experiencing homelessness, unemployment, housing instability, and food insecurity. They provide a variety of services, including meals, showers, laundry, re-entry support, job training, and substance-abuse counseling. In short, “we work to provide stability,” explains Alicia Horton, Executive Director at Thrive DC. “And with our help, clients can take their first steps toward independence and self-sufficiency.”</p> <p>Thrive DC maximizes impact with digital tools. They use AdWords, Google’s advertising program, to bring visitors to their website, spread the word about their mission, and attract both donors and volunteers. “We really saw our outreach grow dramatically with AdWords,” Alicia says. “We went from 2,000 website visitors a year to over 12,000,” a six-fold increase. “Fast forward to today, and we have more volunteers than we can handle,” she adds. The organization now has sufficient volunteers to organize mail delivery for over a thousand clients without home addresses. They also take advantage of G Suite tools, such as Gmail and Google Calendar, to efficiently manage their volunteer operations. And with insights from Google Analytics, they can optimize their online presence, including their donation pages. “In 2017, our end of the year online giving increased by 61 percent!” Alicia notes.</p> <p>Thrive DC is determined to prevent and end homelessness in the nation’s capital, and the team shows no signs of slowing down. In-kind donations have doubled year-over-year, allowing the organization to further scale their operations. They currently provide life-changing support to 250 people every day and serve over 150,000 meals each year. "We're committed to addressing the real challenges of our client community," Alicia affirms. "At Thrive DC, we provide our clients real hope and a real chance at getting back on their feet."</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="thrive-dc"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Thrive DC case study" data-image="https://lh3.googleusercontent.com/VLKrPU6BOgdeqHYOAzRoU3JTClsSy6R0T5KOAs9NSy-EoZKJCxBUvXKNW7_HtsFn_8FhR3z2b0wKuE5NEWyLw_GQd1Hk1gbg07hgOw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>When you talk about the effect of the Internet on our organization, you’re talking about stability and a phenomenal increase in resources.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Alicia Horton </p> <p class="business-aside-quote-title"> Executive Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Thrive DC </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.thrivedc.org class="business-main-website-link" target="_blank" rel="noopener"> www.thrivedc.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 12 full-time employees and 3 part-time employees. </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>When you talk about the effect of the Internet on our organization, you’re talking about stability and a phenomenal increase in resources.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Alicia Horton </p> <p class="business-aside-quote-title"> Executive Director </p> </div> <p>Positive change is happening in the nation’s capital, and Thrive DC is at the heart of it. Founded in 1979 as a dinner program for homeless women, the nonprofit today is a comprehensive, professionally staffed organization that serves more than 2,000 men, women, and children every year. Based out of Columbia Heights, they are the neighborhood’s only “one-stop shop” for people experiencing homelessness, unemployment, housing instability, and food insecurity. They provide a variety of services, including meals, showers, laundry, re-entry support, job training, and substance-abuse counseling. In short, “we work to provide stability,” explains Alicia Horton, Executive Director at Thrive DC. “And with our help, clients can take their first steps toward independence and self-sufficiency.”</p> <p>Thrive DC maximizes impact with digital tools. They use AdWords, Google’s advertising program, to bring visitors to their website, spread the word about their mission, and attract both donors and volunteers. “We really saw our outreach grow dramatically with AdWords,” Alicia says. “We went from 2,000 website visitors a year to over 12,000,” a six-fold increase. “Fast forward to today, and we have more volunteers than we can handle,” she adds. The organization now has sufficient volunteers to organize mail delivery for over a thousand clients without home addresses. They also take advantage of G Suite tools, such as Gmail and Google Calendar, to efficiently manage their volunteer operations. And with insights from Google Analytics, they can optimize their online presence, including their donation pages. “In 2017, our end of the year online giving increased by 61 percent!” Alicia notes.</p> <p>Thrive DC is determined to prevent and end homelessness in the nation’s capital, and the team shows no signs of slowing down. In-kind donations have doubled year-over-year, allowing the organization to further scale their operations. They currently provide life-changing support to 250 people every day and serve over 150,000 meals each year. "We're committed to addressing the real challenges of our client community," Alicia affirms. "At Thrive DC, we provide our clients real hope and a real chance at getting back on their feet."</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#urbanstems"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1200-rw 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1200-rj 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1024-rw 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1024-rj 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w3400-rw 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w3400-rj 2x, https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA=w1700-rj" class="state-business-tab__image" alt="UrbanStems"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Washington, D.C."> Economic Impact --- Washington, D.C. </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> UrbanStems </h3> <p>Location: Washington, D.C. <br> Website: www.urbanstems.com <br> 80 employees</p> <p><p>Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity to revolutionize the industry and opened UrbanStems on Valentine's Day 2014. “We’re building a flower company that solves the issues they experienced firsthand,” Chief Marketing Officer Lauren Bates explains. By creating a seed-to-door supply chain—one that cuts out the middleman and sources directly from farms—UrbanStems passes on savings to the customer while also providing a better overall customer experience.</p> <p>The only way to send UrbanStems’ bouquets and gifts is online. Because of this, “we’re really prioritizing the customer’s web experience and investing a ton in digital marketing to grow our business,” Lauren remarks. Today, digital marketing comprises 80 percent of the company’s marketing budget, and it's yielding major results. AdWords, Google's advertising program, helps UrbanStems attract customers in an already crowded industry, while Google Analytics gives laser focus to their online campaigns. “Those tools are really important for understanding the granular details of our customers’ behaviors and making data-driven decisions to scale our business,” Lauren says. And for a company that strives to be lean and scrappy, “it’s been an incredible advantage to have access to a free tool like Analytics that can give us so much data,” she adds. Google Tag Manager also equips UrbanStems with the robust performance-tracking capabilities of a much larger company, while G Suite tools Gmail, Docs, Drive, and Calendar keep their administrative work as fast as their business model.</p> <p>UrbanStems is blossoming with year-over-year growth of over 300 percent. They currently operate in five cities across the U.S. and are expanding to more this year. As they grow, they continue to have a positive impact on everyone in their community. For the farms that are their partners, the company remains committed to providing great working conditions. And for their customers, they deliver happiness with each fresh bouquet. “At our core, we’re in the business of making people happy,” Lauren says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="urbanstems"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="UrbanStems case study" data-image="https://lh3.googleusercontent.com/YzvZTV7-4SwhRJTkZSYm2HVDYYH3Yce28RwnkVbCKErsedzDSBu5ua2agTrFGYnC-pFY5ZD7G6GXmBwzMOz6IkP5FcDg7t8w7flhCA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is the bread and butter of our business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lauren Bates </p> <p class="business-aside-quote-title"> Chief Marketing Officer </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> UrbanStems </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Washington, D.C. </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.urbanstems.com class="business-main-website-link" target="_blank" rel="noopener"> www.urbanstems.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 80 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is the bread and butter of our business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lauren Bates </p> <p class="business-aside-quote-title"> Chief Marketing Officer </p> </div> <p>Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity to revolutionize the industry and opened UrbanStems on Valentine's Day 2014. “We’re building a flower company that solves the issues they experienced firsthand,” Chief Marketing Officer Lauren Bates explains. By creating a seed-to-door supply chain—one that cuts out the middleman and sources directly from farms—UrbanStems passes on savings to the customer while also providing a better overall customer experience.</p> <p>The only way to send UrbanStems’ bouquets and gifts is online. Because of this, “we’re really prioritizing the customer’s web experience and investing a ton in digital marketing to grow our business,” Lauren remarks. Today, digital marketing comprises 80 percent of the company’s marketing budget, and it's yielding major results. AdWords, Google's advertising program, helps UrbanStems attract customers in an already crowded industry, while Google Analytics gives laser focus to their online campaigns. “Those tools are really important for understanding the granular details of our customers’ behaviors and making data-driven decisions to scale our business,” Lauren says. And for a company that strives to be lean and scrappy, “it’s been an incredible advantage to have access to a free tool like Analytics that can give us so much data,” she adds. Google Tag Manager also equips UrbanStems with the robust performance-tracking capabilities of a much larger company, while G Suite tools Gmail, Docs, Drive, and Calendar keep their administrative work as fast as their business model.</p> <p>UrbanStems is blossoming with year-over-year growth of over 300 percent. They currently operate in five cities across the U.S. and are expanding to more this year. As they grow, they continue to have a positive impact on everyone in their community. For the farms that are their partners, the company remains committed to providing great working conditions. And for their customers, they deliver happiness with each fresh bouquet. “At our core, we’re in the business of making people happy,” Lauren says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $280+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2005, Google.org has awarded over $280 million in funding to Washington, D.C. organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $11+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2006, our employees based in Washington, D.C. – including matching contributions and philanthropic giving from Google.org – have donated over $11 million to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 10,420+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> small businesses trained </h4> <p class="state-communities-fact--copy"> The Grow with Google D.C. Digital Coach has helped train more than 10,420 small business owners through digital skills workshops. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $280+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2005, Google.org has awarded over $280 million in funding to Washington, D.C. organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $11+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, our employees based in Washington, D.C. – including matching contributions and philanthropic giving from Google.org – have donated over $11 million to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 10,420+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> small businesses trained </h3> <p class="state-communities-carousel-fact--copy"> The Grow with Google D.C. Digital Coach has helped train more than 10,420 small business owners through digital skills workshops. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the District </h3> <p class="state-communities-callout-copy"> Google is proud to call Washington, D.C. home </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-c040c90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-c040c90 { background-image: url(https://lh3.googleusercontent.com/qyuqzuVem6ABdQD-MFP_BvAIG0QSgVwHSUjcHeMS3xDNvbbxKk7mY98vTFlZEivuOijcJl6XZyC0tEZAssB6I6LfgfRJCX_8Hj6V=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-c040c90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-c040c90 { background-image: url(https://lh3.googleusercontent.com/qyuqzuVem6ABdQD-MFP_BvAIG0QSgVwHSUjcHeMS3xDNvbbxKk7mY98vTFlZEivuOijcJl6XZyC0tEZAssB6I6LfgfRJCX_8Hj6V=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-c040c90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-c040c90 { background-image: url(https://lh3.googleusercontent.com/qyuqzuVem6ABdQD-MFP_BvAIG0QSgVwHSUjcHeMS3xDNvbbxKk7mY98vTFlZEivuOijcJl6XZyC0tEZAssB6I6LfgfRJCX_8Hj6V=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-c040c90"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="dc" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Washington, D.C. </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Located in the heart of the nation’s capital, Google D.C. is a few minutes walk from the historic Union Station. Since 2005, Google D.C. has served as a key policy hub and is also home to a growing engineering presence in a second site located on New York Avenue, including teams working on some of the newest features in Google Search. Our Global Business and Google Cloud Platform teams, who help support small and large businesses with their online advertising strategy, are also located in D.C.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&distance=50&jld=20&jlo=en_US&location=Washington%20D.C.,%20DC,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN WASHINGTON, D.C. </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-5512160 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-d94e135"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> CyDeploy </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Baltimore, Maryland </p> </div> <p class="state-explore-card-quote"> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Tina Williams-Koroma </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/md/#cydeploy" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-fcc7a93 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-fcc7a93 { background-image: url(https://lh3.googleusercontent.com/BDEEvvZnknQ9qMjZ-WJ3mNotaANO_enU10g_fSmiUQM4PN37v6VdACDb89-INd9EAmCSHhaIHy4DgnH37raOvy21jNYgslSE1AwHp1tQTnW2l2FlOzhk=w600-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-fcc7a93"> </div> <style> .state-explore-card-image-2e159a1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-2e159a1 { background-image: url(https://lh3.googleusercontent.com/fSST4p9gWGxLDGSP7ywsNNvAv9vXeKaWzr2Xfe4GP1dnimIOk_d0ZpjvkeZG95i_7vFOrmV_bqoQvAm2Rx7lCGNku5YAG8xur6O0DSmusjfj72FdCw=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-2e159a1 { background-image: url(https://lh3.googleusercontent.com/fSST4p9gWGxLDGSP7ywsNNvAv9vXeKaWzr2Xfe4GP1dnimIOk_d0ZpjvkeZG95i_7vFOrmV_bqoQvAm2Rx7lCGNku5YAG8xur6O0DSmusjfj72FdCw=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-2e159a1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-2e159a1 { background-image: url(https://lh3.googleusercontent.com/fSST4p9gWGxLDGSP7ywsNNvAv9vXeKaWzr2Xfe4GP1dnimIOk_d0ZpjvkeZG95i_7vFOrmV_bqoQvAm2Rx7lCGNku5YAG8xur6O0DSmusjfj72FdCw=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-2e159a1 { background-image: url(https://lh3.googleusercontent.com/fSST4p9gWGxLDGSP7ywsNNvAv9vXeKaWzr2Xfe4GP1dnimIOk_d0ZpjvkeZG95i_7vFOrmV_bqoQvAm2Rx7lCGNku5YAG8xur6O0DSmusjfj72FdCw=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-2e159a1"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Hill Top Contractors </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Roanoke, Virginia </p> </div> <p class="state-explore-card-quote"> <q>We constantly use Google to help us learn about maintenance and repairs to our equipment, and to assist us with reviewing rules and regulations … the information we get via Google is invaluable.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> John Stump </p> <p class="state-explore-card-quote-title"> Co-owner & CEO </p> <a href="/state/va/#hill-top-contractors" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-3679915 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-3679915 { background-image: url(https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-3679915 { background-image: url(https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-3679915 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-3679915 { background-image: url(https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1024-l80-sg-rw-e365-c0xffffff); 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} @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-3679915 { background-image: url(https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-3679915"> </div> <style> .state-explore-card-image-8ea13a0 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-8ea13a0 { background-image: url(https://lh3.googleusercontent.com/eVAXgNYI6BR41Au1LNKErlR_pbDysPUGLNI9-6Y9nLRtx3q8RVII7oDi0M_frO1H3xyKS3RKKcMhqzjkIb3KK-chHMco27LB-la5gUy3f8uDugqQTg=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-8ea13a0 { background-image: url(https://lh3.googleusercontent.com/eVAXgNYI6BR41Au1LNKErlR_pbDysPUGLNI9-6Y9nLRtx3q8RVII7oDi0M_frO1H3xyKS3RKKcMhqzjkIb3KK-chHMco27LB-la5gUy3f8uDugqQTg=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-8ea13a0 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-8ea13a0 { background-image: url(https://lh3.googleusercontent.com/eVAXgNYI6BR41Au1LNKErlR_pbDysPUGLNI9-6Y9nLRtx3q8RVII7oDi0M_frO1H3xyKS3RKKcMhqzjkIb3KK-chHMco27LB-la5gUy3f8uDugqQTg=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-8ea13a0 { background-image: url(https://lh3.googleusercontent.com/eVAXgNYI6BR41Au1LNKErlR_pbDysPUGLNI9-6Y9nLRtx3q8RVII7oDi0M_frO1H3xyKS3RKKcMhqzjkIb3KK-chHMco27LB-la5gUy3f8uDugqQTg=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-8ea13a0"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Euphoric Herbals Apothecary </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Milford, Delaware </p> </div> <p class="state-explore-card-quote"> <q>Investing in Google Ads gives me better results than using social media platforms.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Cindy Collins </p> <p class="state-explore-card-quote-title"> Founder </p> <a href="/state/de/#euphoric-herbals-apothecary" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>CyDeploy</h3> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> <p>Tina Williams-Koroma</p> <p>Co-founder & CEO</p> <a href="/state/md/#cydeploy">Read story</a> </li> <li> <h3>Hill Top Contractors</h3> <q>We constantly use Google to help us learn about maintenance and repairs to our equipment, and to assist us with reviewing rules and regulations … the information we get via Google is invaluable.</q> <p>John Stump</p> <p>Co-owner & CEO</p> <a href="/state/va/#hill-top-contractors">Read story</a> </li> <li> <h3>Euphoric Herbals Apothecary</h3> <q>Investing in Google Ads gives me better results than using social media platforms.</q> <p>Cindy Collins</p> <p>Founder</p> <a href="/state/de/#euphoric-herbals-apothecary">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> 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href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section 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