Google Economic Impact | state detail: Delaware

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glue-headline--headline-1 state-hero-name"> Delaware </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Delaware businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/8546ec4f3921b909d5691cd6bfc19eae61116eb90a472e1d32fd23bf8a2c24c8f625aef68cc45eb196fdf8e6616322de87c231b564501f5942318c75eb9e00bb" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Delaware report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-b72bcaa { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-b72bcaa { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-b72bcaa { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-b72bcaa { background-image: url(https://lh3.googleusercontent.com/E_fv5Dmc3vIvQMaloIea028V-YsjX8ma8MjPkqfa4kR7giTt_g3dtUQPk7LGVnIAIZ__skzijzl5whSCDKk6zTCAvofhClyfKEEx9PJL-gSF8Ccr0sU=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-b72bcaa" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $10.5 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $10.5 billion of economic activity for thousands of Delaware businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 59,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Delaware businesses </h4> <p class="state-hero-fact--copy">More than 59,000 Delaware businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $4.51 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $4.51 million in donated search ads to Delaware nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $10.5 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $10.5 billion of economic activity for thousands of Delaware businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 59,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Delaware businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 59,000 Delaware businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $4.51 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $4.51 million in donated search ads to Delaware nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=euphoric-herbals-apothecary aria-hidden="true"></div> <div class="business-hidden-jump-link" id=smart-kidz-club aria-hidden="true"></div> <div class="business-hidden-jump-link" id=the-frozen-farmer aria-hidden="true"></div> <div class="business-hidden-jump-link" id=greene-house-scents aria-hidden="true"></div> <div class="business-hidden-jump-link" id=food-bank-of-delaware aria-hidden="true"></div> <div class="business-hidden-jump-link" id=carpet-tile-mart aria-hidden="true"></div> <div class="business-hidden-jump-link" id=calvert-retail aria-hidden="true"></div> <div class="business-hidden-jump-link" id=harvest-ridge-winery aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#euphoric-herbals-apothecary" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Euphoric Herbals Apothecary </span> </li> <li class="mdc-list-item" data-value="#smart-kidz-club" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Smart Kidz Club </span> </li> <li class="mdc-list-item" data-value="#the-frozen-farmer" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> The Frozen Farmer </span> </li> <li class="mdc-list-item" data-value="#greene-house-scents" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Greene House Scents </span> </li> <li class="mdc-list-item" data-value="#food-bank-of-delaware" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Food Bank of Delaware </span> </li> <li class="mdc-list-item" data-value="#carpet-tile-mart" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Carpet & Tile Mart </span> </li> <li class="mdc-list-item" data-value="#calvert-retail" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Calvert Retail </span> </li> <li class="mdc-list-item" data-value="#harvest-ridge-winery" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Harvest Ridge Winery </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#euphoric-herbals-apothecary" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Euphoric Herbals Apothecary </div> </div> <div class="glue-tab tab-button" id="#smart-kidz-club" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Smart Kidz Club </div> </div> <div class="glue-tab tab-button" id="#the-frozen-farmer" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > The Frozen Farmer </div> </div> <div class="glue-tab tab-button" id="#greene-house-scents" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Greene House Scents </div> </div> <div class="glue-tab tab-button" id="#food-bank-of-delaware" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Food Bank of Delaware </div> </div> <div class="glue-tab tab-button" id="#carpet-tile-mart" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Carpet & Tile Mart </div> </div> <div class="glue-tab tab-button" id="#calvert-retail" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Calvert Retail </div> </div> <div class="glue-tab tab-button" id="#harvest-ridge-winery" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Harvest Ridge Winery </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#euphoric-herbals-apothecary"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1200-rw 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1200-rj 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1024-rw 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1024-rj 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w3400-rw 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w3400-rj 2x, https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD=w1700-rj" class="state-business-tab__image" alt="Euphoric Herbals Apothecary"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Euphoric Herbals Apothecary </h3> <p>Location: Milford, Delaware <br> Website: https://www.euphoricherbals.com/ <br> 2.6X return on ad spend in 2023</p> <p><p>Euphoric Herbals Apothecary founder Cindy Collins was already an Air Force veteran, a chef, a mom, a doula, and a photographer before adding business owner to her list. After the birth of her second son she developed her own blend of lactation support herbal tea to share with other doulas and breastfeeding moms. “I wanted to make sure I knew what I was putting in my body,” Cindy recalls. She started selling her teas at farmers markets–her three kids in tow–then via an online marketplace in 2010. She became a certified herbalist, and Euphoric Herbals was born. In 2013 she launched her e-commerce site, expanding to include salves, essential oils, soaps, and other wellness products for all ages. Business boomed, and Cindy used Google Analytics to understand how customers found her. “That was really insightful–when you’re running a business you may forget what it’s like to be a customer searching for things,” she says.</p> <p>By 2018, she had enough interest to open an herbal apothecary and smoothie bar in Milford. She uses Google Ads to reach national and local audiences, and saw over 6,600 clicks in six months and a 2.6X return on ad spend in 2023. When her store temporarily shut down during the pandemic, Cindy put her inventory online, expanding from 30 to 800 products. Business grew faster than she imagined, and she soon moved fulfillment operations to a 3,600-square-foot warehouse. She estimates 20 percent of foot traffic comes from her Google Business Profile, which includes product listings, reviews, and directions. “It’s important to build that trust factor,” she says. “People will drive pretty far to our store based on our reviews.” Cindy opened a second shop in Edgewater, Maryland in 2022, and actively supports international women’s and children’s charities. “Even a small business can make an impact globally,” she says. “We believe a mother’s love can change the world.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="euphoric-herbals-apothecary"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-01e2128 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-01e2128 { background-image: url(https://lh3.googleusercontent.com/9YTzZJGu6-gevSmEuV7Kt1EoKMyQjN9BPyglgK16-wsFawW6nTgliLQ0k2kjvTMsbOgpVWM4rJPEf_lRfsbjo-d0BNjfePCrTK9-A2dCls_o4yJ1Y-w=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-01e2128 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-01e2128 { background-image: url(https://lh3.googleusercontent.com/9YTzZJGu6-gevSmEuV7Kt1EoKMyQjN9BPyglgK16-wsFawW6nTgliLQ0k2kjvTMsbOgpVWM4rJPEf_lRfsbjo-d0BNjfePCrTK9-A2dCls_o4yJ1Y-w=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-01e2128 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-01e2128 { background-image: url(https://lh3.googleusercontent.com/9YTzZJGu6-gevSmEuV7Kt1EoKMyQjN9BPyglgK16-wsFawW6nTgliLQ0k2kjvTMsbOgpVWM4rJPEf_lRfsbjo-d0BNjfePCrTK9-A2dCls_o4yJ1Y-w=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-01e2128"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Euphoric Herbals Apothecary case study" data-image="https://lh3.googleusercontent.com/ew5HbC3kfDYTmYNRU7oI_qLrxtsDJgluJZXbKoV044JoeD8YgLwBY52RQLV5nbMUR_MdFFdi-LcQqclILGpWCosLPMuF-0i5FsHGnPXGoAHYv2b1VNqD"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Investing in Google Ads gives me better results than using social media platforms.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Cindy Collins </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Euphoric Herbals Apothecary </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Milford, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.euphoricherbals.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.euphoricherbals.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 2.6X return on ad spend in 2023 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Investing in Google Ads gives me better results than using social media platforms.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Cindy Collins </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Euphoric Herbals Apothecary founder Cindy Collins was already an Air Force veteran, a chef, a mom, a doula, and a photographer before adding business owner to her list. After the birth of her second son she developed her own blend of lactation support herbal tea to share with other doulas and breastfeeding moms. “I wanted to make sure I knew what I was putting in my body,” Cindy recalls. She started selling her teas at farmers markets–her three kids in tow–then via an online marketplace in 2010. She became a certified herbalist, and Euphoric Herbals was born. In 2013 she launched her e-commerce site, expanding to include salves, essential oils, soaps, and other wellness products for all ages. Business boomed, and Cindy used Google Analytics to understand how customers found her. “That was really insightful–when you’re running a business you may forget what it’s like to be a customer searching for things,” she says.</p> <p>By 2018, she had enough interest to open an herbal apothecary and smoothie bar in Milford. She uses Google Ads to reach national and local audiences, and saw over 6,600 clicks in six months and a 2.6X return on ad spend in 2023. When her store temporarily shut down during the pandemic, Cindy put her inventory online, expanding from 30 to 800 products. Business grew faster than she imagined, and she soon moved fulfillment operations to a 3,600-square-foot warehouse. She estimates 20 percent of foot traffic comes from her Google Business Profile, which includes product listings, reviews, and directions. “It’s important to build that trust factor,” she says. “People will drive pretty far to our store based on our reviews.” Cindy opened a second shop in Edgewater, Maryland in 2022, and actively supports international women’s and children’s charities. “Even a small business can make an impact globally,” she says. “We believe a mother’s love can change the world.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#smart-kidz-club"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1200-rw 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1200-rj 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1024-rw 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1024-rj 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w3400-rw 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w3400-rj 2x, https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4=w1700-rj" class="state-business-tab__image" alt="Smart Kidz Club"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Smart Kidz Club </h3> <p>Location: Bear, Delaware <br> Website: https://smartkidzclub.com/ <br> 760,000 downloads in 170+ countries</p> <p><p>Surinder Sharma is passionate about reading, but her younger son was drawn to mobile devices as a child and avoided books at all costs. So, Surinder used her background in publishing and apps to pass on her love of reading. “We realized that content should be made available to kids where they're spending a lot of their time,” Surinder says. “We developed an app and gave it to my son’s kindergarten class, and they loved it!” Smart Kidz Club launched globally in 2013 with a single app and a digital library of original content. They have since grown to include parent-facing and classroom-facing apps that eschew ads and animation that might distract kids from the growing library of read-aloud and audio books, reading and math flashcards, quizzes, and activities. Their B2C apps have been downloaded more than 760,000 times on Google Play, reaching users in over 170 countries.</p> <p>Smart Kidz Club began using Google Firebase in 2019, developing and sharing new apps with Test Lab before full release. Monitoring with Crashlytics has helped them improve their rate of crash-free users from 92 percent to 99.85 percent. With Google Analytics, they create journey funnels to assess drop-off rates and behavior. “Insights into how people are using the app are critical in enabling us to tweak and build for a better customer experience,” Surinder says. Smart Kidz Club is now testing conversational AI from Google’s Dialogflow tool to offer prompts that spark discussion between readers and parents. They’ve also created special apps for Namibia’s Ministry of Education and the NFL Alumni Association and are looking into a Head Start app to reach more kids in underserved communities. “Reading aloud is so important from an early age,” Surinder says. “Kids are attracted to animations and video games, but keeping something educational and still having the kids love it… that’s very gratifying.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="smart-kidz-club"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-a9aa98a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-a9aa98a { background-image: url(https://lh3.googleusercontent.com/Yj3CPjPb1gO9B_w_-ui2B9-Jb8FFRCr7-PFHBa4U_RqRtSHUsCq7EokBlvq52Rz2QyeOxSm4BoNpYlxyIsi-kIK8XDn2ZbJkK2Zk9TFIsIWv1l3qLg=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a9aa98a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-a9aa98a { background-image: url(https://lh3.googleusercontent.com/Yj3CPjPb1gO9B_w_-ui2B9-Jb8FFRCr7-PFHBa4U_RqRtSHUsCq7EokBlvq52Rz2QyeOxSm4BoNpYlxyIsi-kIK8XDn2ZbJkK2Zk9TFIsIWv1l3qLg=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a9aa98a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-a9aa98a { background-image: url(https://lh3.googleusercontent.com/Yj3CPjPb1gO9B_w_-ui2B9-Jb8FFRCr7-PFHBa4U_RqRtSHUsCq7EokBlvq52Rz2QyeOxSm4BoNpYlxyIsi-kIK8XDn2ZbJkK2Zk9TFIsIWv1l3qLg=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-a9aa98a"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Smart Kidz Club case study" data-image="https://lh3.googleusercontent.com/Qqt_wo4NaOkoZZ6MxJbAixwDs4WvyEUMgP5MUHAgZuDnafsgg5fweVl1rsL0NIMsqPQybc5EWYNNVAPM_BxJHyY932etUOwlUFx0U7p3p2Rci3Ba4-4"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our reviews on Google Play, along with the data Google Analytics offers, help us understand the impact of every new feature we provide and how we can improve it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Surinder Sharma </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://play.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Play </a> <a href="https://firebase.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Firebase </a> <a href="https://firebase.google.com/products/test-lab/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Test Lab </a> <a href="https://firebase.google.com/products/crashlytics/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Crashlytics </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://cloud.google.com/dialogflow/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Dialogflow </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Smart Kidz Club </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Bear, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://smartkidzclub.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://smartkidzclub.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 760,000 downloads in 170+ countries </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our reviews on Google Play, along with the data Google Analytics offers, help us understand the impact of every new feature we provide and how we can improve it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Surinder Sharma </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Surinder Sharma is passionate about reading, but her younger son was drawn to mobile devices as a child and avoided books at all costs. So, Surinder used her background in publishing and apps to pass on her love of reading. “We realized that content should be made available to kids where they're spending a lot of their time,” Surinder says. “We developed an app and gave it to my son’s kindergarten class, and they loved it!” Smart Kidz Club launched globally in 2013 with a single app and a digital library of original content. They have since grown to include parent-facing and classroom-facing apps that eschew ads and animation that might distract kids from the growing library of read-aloud and audio books, reading and math flashcards, quizzes, and activities. Their B2C apps have been downloaded more than 760,000 times on Google Play, reaching users in over 170 countries.</p> <p>Smart Kidz Club began using Google Firebase in 2019, developing and sharing new apps with Test Lab before full release. Monitoring with Crashlytics has helped them improve their rate of crash-free users from 92 percent to 99.85 percent. With Google Analytics, they create journey funnels to assess drop-off rates and behavior. “Insights into how people are using the app are critical in enabling us to tweak and build for a better customer experience,” Surinder says. Smart Kidz Club is now testing conversational AI from Google’s Dialogflow tool to offer prompts that spark discussion between readers and parents. They’ve also created special apps for Namibia’s Ministry of Education and the NFL Alumni Association and are looking into a Head Start app to reach more kids in underserved communities. “Reading aloud is so important from an early age,” Surinder says. “Kids are attracted to animations and video games, but keeping something educational and still having the kids love it… that’s very gratifying.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#the-frozen-farmer"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1200-rw 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1200-rj 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1024-rw 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1024-rj 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w3400-rw 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w3400-rj 2x, https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k=w1700-rj" class="state-business-tab__image" alt="The Frozen Farmer"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> The Frozen Farmer </h3> <p>Location: Bridgeville, Delaware <br> Website: https://www.thefrozenfarmer.com/ <br> 2,143% sales growth in 2021</p> <p><p>When Katey and Kevin Evans married and began working together on Kevin’s 3,000-acre grain, fruit, and vegetable farm, Katey was in for a few surprises. The biggest one? How many “misfit” fruits and veggies were wasted. “Grocery stores have very high cosmetic standards,” Katey says. Buyers reject 20 percent of produce that doesn’t conform to strict size or cosmetic ideals. Katey’s mom, Jo Ellen Algier, always made ice cream at home, so the two women launched Frozen Farmer in 2015 to create frozen desserts as a tasty outlet for the misfits. They’ve used Google Workspace products like Docs and Sheets from the start; sharing data in real time with harvest and logistics teams keeps the operation running smoothly. Sales exploded after an appearance on the reality show “Shark Tank” in 2020, and Katey turned to Google Ads to make the most of the publicity. “The show helped us gain initial national grocery distribution, but the Google Ads we've placed have helped our flavors sell now that we're on the shelf,” Katey explains.</p> <p>Frozen Farmer started with ice cream and sorbet, but after combining the two for their trademarked Frobert, which is creamy but low-fat, they really came into their own. The company has seen eye-popping growth in 2021: Both dollar and unit sales jumped over 2,100 percent. “A year ago we were a small business in fewer than 200 regional locations,” Katey says. “Now we’re in more than 8,000 stores across the U.S. We’re working on sustaining sales and growth, and improving that year on year.” She uses Google Analytics to track the metrics for orders and advertising, as well as to generate data for investors, and her Google Ads pay off in increased sales. “It’s a matter of gaining brand recognition and product recognition for Frobert. We raise awareness with Google Ads, and we ultimately gain loyal customers,” Katey says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="the-frozen-farmer"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-bb6c627 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-bb6c627 { background-image: url(https://lh3.googleusercontent.com/IS4P-ZuPNYok0KFer0TAOAT-IAMTroJbUWk8VxyLOT06xHTF2INo24mEgSIGzGINzhK__fyORmBaQGUBRvSF2pHZqR88Yili6Resm14dLoz4ndFNNCc=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-bb6c627 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-bb6c627 { background-image: url(https://lh3.googleusercontent.com/IS4P-ZuPNYok0KFer0TAOAT-IAMTroJbUWk8VxyLOT06xHTF2INo24mEgSIGzGINzhK__fyORmBaQGUBRvSF2pHZqR88Yili6Resm14dLoz4ndFNNCc=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-bb6c627 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-bb6c627 { background-image: url(https://lh3.googleusercontent.com/IS4P-ZuPNYok0KFer0TAOAT-IAMTroJbUWk8VxyLOT06xHTF2INo24mEgSIGzGINzhK__fyORmBaQGUBRvSF2pHZqR88Yili6Resm14dLoz4ndFNNCc=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-bb6c627"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="The Frozen Farmer case study" data-image="https://lh3.googleusercontent.com/GGwflRcKifzof2d1taSvs6wfBd4Eh7T82Qv6XeZyW068ROi-EMfULihd7UDhBhdzOPE2lOkktOsCp76fN6d6bWY-rvVlYh3KdXPEYDh_XhF3BbSt_3k"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Google Ads we've placed have helped give us brand awareness and ultimately loyal customers.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Katey Jo Evans </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> The Frozen Farmer </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Bridgeville, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.thefrozenfarmer.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.thefrozenfarmer.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 2,143% sales growth in 2021 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Google Ads we've placed have helped give us brand awareness and ultimately loyal customers.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Katey Jo Evans </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>When Katey and Kevin Evans married and began working together on Kevin’s 3,000-acre grain, fruit, and vegetable farm, Katey was in for a few surprises. The biggest one? How many “misfit” fruits and veggies were wasted. “Grocery stores have very high cosmetic standards,” Katey says. Buyers reject 20 percent of produce that doesn’t conform to strict size or cosmetic ideals. Katey’s mom, Jo Ellen Algier, always made ice cream at home, so the two women launched Frozen Farmer in 2015 to create frozen desserts as a tasty outlet for the misfits. They’ve used Google Workspace products like Docs and Sheets from the start; sharing data in real time with harvest and logistics teams keeps the operation running smoothly. Sales exploded after an appearance on the reality show “Shark Tank” in 2020, and Katey turned to Google Ads to make the most of the publicity. “The show helped us gain initial national grocery distribution, but the Google Ads we've placed have helped our flavors sell now that we're on the shelf,” Katey explains.</p> <p>Frozen Farmer started with ice cream and sorbet, but after combining the two for their trademarked Frobert, which is creamy but low-fat, they really came into their own. The company has seen eye-popping growth in 2021: Both dollar and unit sales jumped over 2,100 percent. “A year ago we were a small business in fewer than 200 regional locations,” Katey says. “Now we’re in more than 8,000 stores across the U.S. We’re working on sustaining sales and growth, and improving that year on year.” She uses Google Analytics to track the metrics for orders and advertising, as well as to generate data for investors, and her Google Ads pay off in increased sales. “It’s a matter of gaining brand recognition and product recognition for Frobert. We raise awareness with Google Ads, and we ultimately gain loyal customers,” Katey says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#greene-house-scents"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1200-rw 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1200-rj 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1024-rw 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1024-rj 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w3400-rw 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w3400-rj 2x, https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw=w1700-rj" class="state-business-tab__image" alt="Greene House Scents"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Greene House Scents </h3> <p>Location: Newark, Delaware <br> Website: https://greenehousescents.com/ <br> Served 19 years in U.S. Air Force</p> <p><p>Kemeshia Greene has no shortage of tasks to fill her day. She was already a wife, mother, full-time flight nurse in the Delaware National Guard, and part-time oncology nurse at the University of Pennsylvania two years ago when she added being an entrepreneur to the mix. “One day I bought my daughter a candle-making kit and I’m the one that got hooked,” Kemeshia recalls. In late 2018, she launched Greene House Scents, her online, made-to-order candle business. To help on the marketing front, Kemeshia started using Google Ads in 2019. “I know Google Ads helps tremendously, because when I drop the budget, sales go down, and when I raise it they almost immediately go up,” says Kemeshia. When COVID-19 hit, this one-woman business saw an increase in interest as folks from across the country sought ways to make their houses and apartments feel more serene, especially during quarantine.</p> <p>One of Kemeshia’s most successful sales drivers during the pandemic has been running daily deals, discounts, and special offers like “buy one, get one free.” She recounts, “Over the past four months, I’ve had over 1,000 conversions from Google Ads to my website. I use my Business Profile on Google to post deals and then amplify them using social media.” As a full-time flight nurse, Kemeshia has to be ready for duty at a moment’s notice. That’s why when it comes to managing her campaigns and online presence, she goes mobile. “I do everything from my phone. With the Google Ads app I run and monitor my Smart Campaigns, and update promotions using the Google My Business app. It makes it easy to do, wherever I am.” Greene House Scents doesn’t plan on slowing down anytime soon. Kemeshia is exploring new scents and virtual marketplaces as a way to reach new audiences online. As she expands the business, Kemeshia is bringing her favorite Google products along for the ride. She shares, “Google Ads is such an important resource for my business, so I absolutely plan on continuing to use it as Greene House Scents grows.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="greene-house-scents"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-9f92d5f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-9f92d5f { background-image: url(https://lh3.googleusercontent.com/y4Mup-8sf8I9pZbhzSiZ-ZWcobPqRbDpadjGQk5d_bXmSHor3eVuEqLC8Fo8U0KdFPO6GtFxOtUwHlASE9FI1iDbfLHIO6kZHD8CXQ=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9f92d5f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-9f92d5f { background-image: url(https://lh3.googleusercontent.com/y4Mup-8sf8I9pZbhzSiZ-ZWcobPqRbDpadjGQk5d_bXmSHor3eVuEqLC8Fo8U0KdFPO6GtFxOtUwHlASE9FI1iDbfLHIO6kZHD8CXQ=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9f92d5f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-9f92d5f { background-image: url(https://lh3.googleusercontent.com/y4Mup-8sf8I9pZbhzSiZ-ZWcobPqRbDpadjGQk5d_bXmSHor3eVuEqLC8Fo8U0KdFPO6GtFxOtUwHlASE9FI1iDbfLHIO6kZHD8CXQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-9f92d5f"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Greene House Scents case study" data-image="https://lh3.googleusercontent.com/rni7wagNBVsxjGl2zwqy5gXifhoLHxvkUjA8Qow9ce3mSDenj1qE9p5guxHOgY0MJ2yIjrYnAf5ltnZyOngKTfeSBOwCkNMk7MbZOw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Basically if someone is on my site, Google Ads is the reason.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kemeshia Greene </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Greene House Scents </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Newark, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://greenehousescents.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://greenehousescents.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Served 19 years in U.S. Air Force </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Basically if someone is on my site, Google Ads is the reason.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kemeshia Greene </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Kemeshia Greene has no shortage of tasks to fill her day. She was already a wife, mother, full-time flight nurse in the Delaware National Guard, and part-time oncology nurse at the University of Pennsylvania two years ago when she added being an entrepreneur to the mix. “One day I bought my daughter a candle-making kit and I’m the one that got hooked,” Kemeshia recalls. In late 2018, she launched Greene House Scents, her online, made-to-order candle business. To help on the marketing front, Kemeshia started using Google Ads in 2019. “I know Google Ads helps tremendously, because when I drop the budget, sales go down, and when I raise it they almost immediately go up,” says Kemeshia. When COVID-19 hit, this one-woman business saw an increase in interest as folks from across the country sought ways to make their houses and apartments feel more serene, especially during quarantine.</p> <p>One of Kemeshia’s most successful sales drivers during the pandemic has been running daily deals, discounts, and special offers like “buy one, get one free.” She recounts, “Over the past four months, I’ve had over 1,000 conversions from Google Ads to my website. I use my Business Profile on Google to post deals and then amplify them using social media.” As a full-time flight nurse, Kemeshia has to be ready for duty at a moment’s notice. That’s why when it comes to managing her campaigns and online presence, she goes mobile. “I do everything from my phone. With the Google Ads app I run and monitor my Smart Campaigns, and update promotions using the Google My Business app. It makes it easy to do, wherever I am.” Greene House Scents doesn’t plan on slowing down anytime soon. Kemeshia is exploring new scents and virtual marketplaces as a way to reach new audiences online. As she expands the business, Kemeshia is bringing her favorite Google products along for the ride. She shares, “Google Ads is such an important resource for my business, so I absolutely plan on continuing to use it as Greene House Scents grows.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#food-bank-of-delaware"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1200-rw 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1200-rj 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1024-rw 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1024-rj 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w3400-rw 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w3400-rj 2x, https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8=w1700-rj" class="state-business-tab__image" alt="Food Bank of Delaware"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Food Bank of Delaware </h3> <p>Location: Newark, Delaware <br> Website: www.fbd.org <br> 52 employees</p> <p><p>The Food Bank of Delaware’s vision is a community free of hunger. Conceived in 1977, the food bank has grown from a small group of people dedicated to hunger relief efforts to a statewide organization with locations in Newark and Milford. The organization, led by President and CEO Patricia Beebe, works with more than 500 partner agencies to collect donations from all sectors of the food industry and strives to safely and efficiently redistribute them to more than 114,000 food-insecure residents throughout the state. Kim Turner, who joined the food bank as communications director 10 years ago, has worked to get it online, build its social media presence, and bolster its digital marketing efforts. “The challenge is always getting the word out there because we rely on the generosity of the community to make our business run,” she said.</p> <p>After receiving a Google Ad Grant for nonprofits, Kim began trying Google Ads. “Google Ads is very helpful to our organization because it puts our listing at the top of the page when somebody’s looking for a charity in Delaware,” Kim said. In 2018, over half the traffic to The Food Bank of Delaware’s website was a result of both paid and organic clicks on Google Search. Kim also uses Google Analytics to measure the organization’s web traffic and YouTube to host any video content her team creates. “One in six children are at risk of hunger in our state, so our job as an organization is to mobilize the public and inspire them to act,” said Kim. “It’s important that we utilize platforms like Google to share our story with the community.”</p> <p>According to Kim, dialing up the organization’s online presence with Google has made it possible to spread awareness and share the stories of the people it serves. “I feel good about the communications work that I’m doing because it’s making sure someone is fed that day,” she said. Thanks to the support it has received from its digital campaigns, the food bank will be doubling its footprint in 2019 with a new 80,000-square-foot facility. The building will feature an onsite cafe that will serve as a training location for culinary students and as a respite for workers who want to unwind after a volunteer shift. In the next six months, Kim plans to increase the food bank’s marketing efforts and put more money into digital. “It’s a really exciting time for our organization. We’re just patiently waiting to get into that new facility so we can start the new programs that we have planned,” Kim concluded.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="food-bank-of-delaware"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Food Bank of Delaware case study" data-image="https://lh3.googleusercontent.com/HQukdpHjewqhMiIyjJcS3YQBjaXdp5EXgDo9S5EaVxjbfTO15-KU6bR2dzyxerQgANh0dGJDESQAcNAqMdyj96fK9qE07qQx9wc0aV8"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads is very helpful to our organization because it puts our listing at the top of the page when somebody’s looking for a charity in Delaware.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kim Turner </p> <p class="business-aside-quote-title"> Communications Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Food Bank of Delaware </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Newark, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.fbd.org class="business-main-website-link" target="_blank" rel="noopener"> www.fbd.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 52 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads is very helpful to our organization because it puts our listing at the top of the page when somebody’s looking for a charity in Delaware.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kim Turner </p> <p class="business-aside-quote-title"> Communications Director </p> </div> <p>The Food Bank of Delaware’s vision is a community free of hunger. Conceived in 1977, the food bank has grown from a small group of people dedicated to hunger relief efforts to a statewide organization with locations in Newark and Milford. The organization, led by President and CEO Patricia Beebe, works with more than 500 partner agencies to collect donations from all sectors of the food industry and strives to safely and efficiently redistribute them to more than 114,000 food-insecure residents throughout the state. Kim Turner, who joined the food bank as communications director 10 years ago, has worked to get it online, build its social media presence, and bolster its digital marketing efforts. “The challenge is always getting the word out there because we rely on the generosity of the community to make our business run,” she said.</p> <p>After receiving a Google Ad Grant for nonprofits, Kim began trying Google Ads. “Google Ads is very helpful to our organization because it puts our listing at the top of the page when somebody’s looking for a charity in Delaware,” Kim said. In 2018, over half the traffic to The Food Bank of Delaware’s website was a result of both paid and organic clicks on Google Search. Kim also uses Google Analytics to measure the organization’s web traffic and YouTube to host any video content her team creates. “One in six children are at risk of hunger in our state, so our job as an organization is to mobilize the public and inspire them to act,” said Kim. “It’s important that we utilize platforms like Google to share our story with the community.”</p> <p>According to Kim, dialing up the organization’s online presence with Google has made it possible to spread awareness and share the stories of the people it serves. “I feel good about the communications work that I’m doing because it’s making sure someone is fed that day,” she said. Thanks to the support it has received from its digital campaigns, the food bank will be doubling its footprint in 2019 with a new 80,000-square-foot facility. The building will feature an onsite cafe that will serve as a training location for culinary students and as a respite for workers who want to unwind after a volunteer shift. In the next six months, Kim plans to increase the food bank’s marketing efforts and put more money into digital. “It’s a really exciting time for our organization. We’re just patiently waiting to get into that new facility so we can start the new programs that we have planned,” Kim concluded.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#carpet-tile-mart"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1200-rw 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1200-rj 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1024-rw 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1024-rj 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w3400-rw 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w3400-rj 2x, https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg=w1700-rj" class="state-business-tab__image" alt="Carpet & Tile Mart"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Carpet & Tile Mart </h3> <p>Location: New Castle, Delaware <br> Website: shop.carpetmart.com <br> 300 employees</p> <p><p>When Sam Longwill opened his first surplus carpet store in 1967, it just made good business sense. “He figured he’d take a run at selling all of the rugs he’d accumulated in the rug cleaning business over the years,” his grandson Michael Longwill explains. Three generations and over half a century later, Carpet & Tile Mart has become a one-stop shop for all of the Mid-Atlantic’s flooring needs. They carry carpets, decorative rugs, hardwood flooring, ceramic tiles, luxury vinyl, laminate flooring, and more. “We’re not your average carpet and flooring store,” Michael says proudly. “Most home improvement stores have two aisles dedicated to carpets and flooring. If you take those aisles and blow them up by 100 times, that’s us.”</p> <p>For decades, Carpet & Tile Mart relied on print and television advertising to reach their customers. In recent years, however, “we have moved more and more to digital,” says Michael. “This is what’s effective now.” The company launched their first e-commerce website in 2015 and uses AdWords, Google’s advertising program, to connect with consumers searching for their products. “Last month, about 40 percent of our online traffic came through Google ads,” says Digital Marketing Director Kim Matthews. AdWords also works with their Google My Business listings to drive foot traffic to their physical locations. “We are one of the few companies that are continuing to open stores and grow their brick-and-mortar business,” she adds. And YouTube provides a platform for sharing the company’s long history with customers. The 51-year-old business posts fun commercials and videos from decades past to show how far they’ve come. “The videos are a blast from the past for us. They let us look back on some of the trends from the ‘70s and ‘80s and have a little fun with our audience,” shares Kim.</p> <p>Carpet & Tile Mart now operates 12 stores across Delaware, Pennsylvania, Maryland, New Jersey, and South Carolina, totaling over 600,000 square feet of retail space. Their online sales continue to grow at a double-digit rate every year, and over one-quarter of their advertising budget is now committed to digital. “It’s our goal to give customers the best shopping experience possible, one you can’t find anywhere else,” Kim says. “To do that, we need to make our online and store experiences seamless for the customer. So whether you’re shopping at home or in our stores, we can help you get the right tools you need to complete your project."</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="carpet-tile-mart"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Carpet & Tile Mart case study" data-image="https://lh3.googleusercontent.com/0yh4OxUALZRVyEKhpCZesioojUk8wz-MtCHtY7bIzeyBzLiXFng7-4xk4RVt__7bRAzaJ9cDh8pdzijdCq7EhdQPhX9edauqjJSHYg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Online marketing gives us the opportunity to reach a customer base that we weren’t able to reach before.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kim Matthews </p> <p class="business-aside-quote-title"> Digital Marketing Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Carpet & Tile Mart </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> New Castle, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://shop.carpetmart.com class="business-main-website-link" target="_blank" rel="noopener"> shop.carpetmart.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 300 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Online marketing gives us the opportunity to reach a customer base that we weren’t able to reach before.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kim Matthews </p> <p class="business-aside-quote-title"> Digital Marketing Director </p> </div> <p>When Sam Longwill opened his first surplus carpet store in 1967, it just made good business sense. “He figured he’d take a run at selling all of the rugs he’d accumulated in the rug cleaning business over the years,” his grandson Michael Longwill explains. Three generations and over half a century later, Carpet & Tile Mart has become a one-stop shop for all of the Mid-Atlantic’s flooring needs. They carry carpets, decorative rugs, hardwood flooring, ceramic tiles, luxury vinyl, laminate flooring, and more. “We’re not your average carpet and flooring store,” Michael says proudly. “Most home improvement stores have two aisles dedicated to carpets and flooring. If you take those aisles and blow them up by 100 times, that’s us.”</p> <p>For decades, Carpet & Tile Mart relied on print and television advertising to reach their customers. In recent years, however, “we have moved more and more to digital,” says Michael. “This is what’s effective now.” The company launched their first e-commerce website in 2015 and uses AdWords, Google’s advertising program, to connect with consumers searching for their products. “Last month, about 40 percent of our online traffic came through Google ads,” says Digital Marketing Director Kim Matthews. AdWords also works with their Google My Business listings to drive foot traffic to their physical locations. “We are one of the few companies that are continuing to open stores and grow their brick-and-mortar business,” she adds. And YouTube provides a platform for sharing the company’s long history with customers. The 51-year-old business posts fun commercials and videos from decades past to show how far they’ve come. “The videos are a blast from the past for us. They let us look back on some of the trends from the ‘70s and ‘80s and have a little fun with our audience,” shares Kim.</p> <p>Carpet & Tile Mart now operates 12 stores across Delaware, Pennsylvania, Maryland, New Jersey, and South Carolina, totaling over 600,000 square feet of retail space. Their online sales continue to grow at a double-digit rate every year, and over one-quarter of their advertising budget is now committed to digital. “It’s our goal to give customers the best shopping experience possible, one you can’t find anywhere else,” Kim says. “To do that, we need to make our online and store experiences seamless for the customer. So whether you’re shopping at home or in our stores, we can help you get the right tools you need to complete your project."</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#calvert-retail"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1200-rw 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1200-rj 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1024-rw 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1024-rj 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w3400-rw 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w3400-rj 2x, https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9=w1700-rj" class="state-business-tab__image" alt="Calvert Retail"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Calvert Retail </h3> <p>Location: Montchanin, Delaware <br> Website: www.calvertretail.com <br> 300 employees</p> <p><p>Eric Brinsfield founded Calvert Retail, a kitchenware business, in 1999, catering to consumers who love to cook, bake, grill, and entertain. He's since expanded to eight stores and three brands—Kitchen & Company, Reading China & Glass, and Southern Season. "Everyone loves to eat," says Marketing Manager Stephanie Graves, who describes store visitors as "anyone who loves to cook for their family or invite friends over for drinks, as well as chefs and restaurateurs." Today, the company uses the power of the web to draw “guests,” as Stephanie and other Calvert Retail employees call them, into their brick-and-mortar stores. “When you walk into one of our locations, it’s like you’re walking into our home. We want you to have the best possible experience.”</p> <p>AdWords, Google's advertising program, helps Calvert Retail attract consumers searching for a range of cooking and home-entertainment items. “We just want to show people that there's a local and relaxing shopping option with friendly, knowledgeable staff,” explains Stephanie. “AdWords lets us do that.” Their Google My Business listings keep guests up-to-date on all of their stores’ information, especially during holiday seasons. Stephanie notes that the listings are always accurate, which eliminates confusion and builds trust with their communities. They use Google Analytics to measure the success of their online campaigns. “Three clicks, and I have the data I need,” she adds. And G Suite tools, including Gmail, Docs, and Drive, keep internal operations cooking. "Google is very user-friendly. We can jump in and do things without a big learning curve. That's a huge relief for a small business."</p> <p>Calvert Retail is “small, but mighty,” Stephanie says. They host canned-food drives that benefit food banks all across the East Coast and try to support programs that teach kids the importance of nutrition and developing confidence in the kitchen. They plan to open more stores in the mid-Atlantic and southern states and hope their community impact will grow alongside their locations. "We love to see our stores packed with happy people," Stephanie says. "It’d be great to share our vast selection of products, company values, and the great things that we do now with everyone.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="calvert-retail"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Calvert Retail case study" data-image="https://lh3.googleusercontent.com/aH27qb1zDHHc7rGDrNc-V7lO0lOWFlAi1fM6VPkGqTPP8XnpeBzd_cBUzAGABWVB1TziFN9OHwkABbUM8jHW3IVWYJIPGjAKJ_G9"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our web presence gives us authority and helps us build trust with the community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Stephanie Graves </p> <p class="business-aside-quote-title"> Marketing Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Calvert Retail </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Montchanin, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.calvertretail.com class="business-main-website-link" target="_blank" rel="noopener"> www.calvertretail.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 300 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our web presence gives us authority and helps us build trust with the community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Stephanie Graves </p> <p class="business-aside-quote-title"> Marketing Manager </p> </div> <p>Eric Brinsfield founded Calvert Retail, a kitchenware business, in 1999, catering to consumers who love to cook, bake, grill, and entertain. He's since expanded to eight stores and three brands—Kitchen & Company, Reading China & Glass, and Southern Season. "Everyone loves to eat," says Marketing Manager Stephanie Graves, who describes store visitors as "anyone who loves to cook for their family or invite friends over for drinks, as well as chefs and restaurateurs." Today, the company uses the power of the web to draw “guests,” as Stephanie and other Calvert Retail employees call them, into their brick-and-mortar stores. “When you walk into one of our locations, it’s like you’re walking into our home. We want you to have the best possible experience.”</p> <p>AdWords, Google's advertising program, helps Calvert Retail attract consumers searching for a range of cooking and home-entertainment items. “We just want to show people that there's a local and relaxing shopping option with friendly, knowledgeable staff,” explains Stephanie. “AdWords lets us do that.” Their Google My Business listings keep guests up-to-date on all of their stores’ information, especially during holiday seasons. Stephanie notes that the listings are always accurate, which eliminates confusion and builds trust with their communities. They use Google Analytics to measure the success of their online campaigns. “Three clicks, and I have the data I need,” she adds. And G Suite tools, including Gmail, Docs, and Drive, keep internal operations cooking. "Google is very user-friendly. We can jump in and do things without a big learning curve. That's a huge relief for a small business."</p> <p>Calvert Retail is “small, but mighty,” Stephanie says. They host canned-food drives that benefit food banks all across the East Coast and try to support programs that teach kids the importance of nutrition and developing confidence in the kitchen. They plan to open more stores in the mid-Atlantic and southern states and hope their community impact will grow alongside their locations. "We love to see our stores packed with happy people," Stephanie says. "It’d be great to share our vast selection of products, company values, and the great things that we do now with everyone.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#harvest-ridge-winery"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1200-rw 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1200-rj 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1024-rw 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1024-rj 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w3400-rw 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w3400-rj 2x, https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g=w1700-rj" class="state-business-tab__image" alt="Harvest Ridge Winery"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Delaware"> Economic Impact --- Delaware </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Harvest Ridge Winery </h3> <p>Location: Marydel, Delaware <br> Website: www.harvestridgewinery.com <br> Harvest Ridge Winery has 20 varieties of wine sold online</p> <p><p>After making wine in his basement for many years, Chuck Nunan planted his first vines in 2011. His Harvest Ridge Winery was only the fourth winery in Delaware when he and his wife, Chris, opened for business with their sons in 2013. Located on the Delmarva Peninsula, their farm spans the Delaware-Maryland border as well as the historic Mason-Dixon Line. “We are not in a region that people typically associate with winemaking,” says Sofia Horvath, Social Media Manager. But they are certainly making their mark.</p> <p>The winery relies on the Internet to communicate, build the brand, and sell wines online. “I live and die by Google Calendar, to see what’s going on,” says Sofia, who works remotely from Minnesota. Gmail keeps everyone in touch. Google Analytics gives them insights into how people are finding and interacting with their site, which helps them keep the website relevant and user-friendly. Google+ is an important part of their aggressive social media strategy, which reaches some 15,000 people, and the winery has their own YouTube channel as well. Harvest Ridge also uses AdWords, Google’s advertising program, to connect with customers searching for wines. When they hold their special events each year to benefit local charities, they turn to AdWords to geographically target potential guests.</p> <p>Harvest Ridge Winery has a noticeable impact in their rural community. “We have reached a lot of the locals, who are really excited that we’re there,” says Chuck. “It is something new and different for them.” The business now has ten full-time employees plus 20 to 30 part-time workers. They have launched a sister brand to make hard cider, which they expect to market and distribute nationally. Overall, about 75% of the marketing budget goes to online activities. “We have found that you get more bang for the buck online,” Chuck says. “We really think that we can get out beyond just Delaware and the East Coast. That’s where we’re going.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="harvest-ridge-winery"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Harvest Ridge Winery case study" data-image="https://lh3.googleusercontent.com/LbW4uDDOFz1PBtU3iuIpcH0FYjt3D9NXm4vsUUvxdQ-EbbKBvbNkTzLG12p-nKcqQzd-Gkm10bZKQD3IL-TEvIJG9Ux5tL8abGLx2g"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>People like wine, and they like talking about wine online.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sofia Horvath </p> <p class="business-aside-quote-title"> Social Media Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Harvest Ridge Winery </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Marydel, Delaware </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.harvestridgewinery.com class="business-main-website-link" target="_blank" rel="noopener"> www.harvestridgewinery.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Harvest Ridge Winery has 20 varieties of wine sold online </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>People like wine, and they like talking about wine online.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sofia Horvath </p> <p class="business-aside-quote-title"> Social Media Manager </p> </div> <p>After making wine in his basement for many years, Chuck Nunan planted his first vines in 2011. His Harvest Ridge Winery was only the fourth winery in Delaware when he and his wife, Chris, opened for business with their sons in 2013. Located on the Delmarva Peninsula, their farm spans the Delaware-Maryland border as well as the historic Mason-Dixon Line. “We are not in a region that people typically associate with winemaking,” says Sofia Horvath, Social Media Manager. But they are certainly making their mark.</p> <p>The winery relies on the Internet to communicate, build the brand, and sell wines online. “I live and die by Google Calendar, to see what’s going on,” says Sofia, who works remotely from Minnesota. Gmail keeps everyone in touch. Google Analytics gives them insights into how people are finding and interacting with their site, which helps them keep the website relevant and user-friendly. Google+ is an important part of their aggressive social media strategy, which reaches some 15,000 people, and the winery has their own YouTube channel as well. Harvest Ridge also uses AdWords, Google’s advertising program, to connect with customers searching for wines. When they hold their special events each year to benefit local charities, they turn to AdWords to geographically target potential guests.</p> <p>Harvest Ridge Winery has a noticeable impact in their rural community. “We have reached a lot of the locals, who are really excited that we’re there,” says Chuck. “It is something new and different for them.” The business now has ten full-time employees plus 20 to 30 part-time workers. They have launched a sister brand to make hard cider, which they expect to market and distribute nationally. Overall, about 75% of the marketing budget goes to online activities. “We have found that you get more bang for the buck online,” Chuck says. “We really think that we can get out beyond just Delaware and the East Coast. That’s where we’re going.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-ec6d804 { background-position: center; 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} @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-698f43f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-698f43f"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> EdLight </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Ventnor City, New Jersey </p> </div> <p class="state-explore-card-quote"> <q>I was a little worried that I needed to be this expert to use Google Ads, but myth debunked! There's a ton of online resources along with customer support. I've been able to become fluent in Google Ads.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Teryn Thomas </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/nj/#edlight" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-f144d81"> </div> <style> .state-explore-card-image-b7b31f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-b7b31f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-b7b31f1"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Gainvest </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Pittsburgh, Pennsylvania </p> </div> <p class="state-explore-card-quote"> <q>If we have a million users tomorrow, I know Google Cloud is going to be able to handle it. I no longer have to worry about scalability.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Nashid Ali </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/pa/#gainvest" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-f883cd5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f883cd5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f883cd5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-f883cd5"> </div> <style> .state-explore-card-image-6675764 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-6675764 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-6675764"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> CyDeploy </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Baltimore, Maryland </p> </div> <p class="state-explore-card-quote"> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Tina Williams-Koroma </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/md/#cydeploy" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>EdLight</h3> <q>I was a little worried that I needed to be this expert to use Google Ads, but myth debunked! There's a ton of online resources along with customer support. I've been able to become fluent in Google Ads.</q> <p>Teryn Thomas</p> <p>Founder & CEO</p> <a href="/state/nj/#edlight">Read story</a> </li> <li> <h3>Gainvest</h3> <q>If we have a million users tomorrow, I know Google Cloud is going to be able to handle it. I no longer have to worry about scalability.</q> <p>Nashid Ali</p> <p>Founder & CEO</p> <a href="/state/pa/#gainvest">Read story</a> </li> <li> <h3>CyDeploy</h3> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> <p>Tina Williams-Koroma</p> <p>Co-founder & CEO</p> <a href="/state/md/#cydeploy">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js?cache=f550325"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="footer-reports-container glue-social__group"> <p class="footer-headline glue-headline">Download Reports</p> <ul class="footer-reports glue-social__list glue-no-bullet"> <li class="footer-link-container"> <a class="footer-link" href="https://kstatic.googleusercontent.com/files/40e3addb26c09bb844eb8393b4a54e0c9125cd2ec3399cdf35bda96a7bbf153521a212fd8817eced8892f554d602bf36a64ad9346131b7561d37f31a9884b22b" target="_blank" rel="noopener"> 2023 </a> </li> <li class="footer-link-container"> <a class="footer-link" 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