Blog | Association of Canadian Advertisers

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Home  (8)</option> <option class="level-0" value="253">Procurement  (9)</option> <option class="level-0" value="470">Programmatic  (10)</option> <option class="level-0" value="97">Research  (36)</option> <option class="level-0" value="549">Search Marketing  (4)</option> <option class="level-0" value="128">Social Media  (18)</option> <option class="level-0" value="77">Sponsorship  (20)</option> <option class="level-0" value="1">Uncategorised  (2)</option> </select> <noscript> <input type="submit" value="View" /> </noscript> </p> </form> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-want/" title="Stop Buying Programmatic Lemons When It’s Cherries You Really Want" rel="bookmark">Stop Buying Programmatic Lemons When It’s Cherries You Really Want</a></h3> <p> March 9th, 2025 | Andrew Altersohn, Co-Founder & President, SWYM.ai </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-want/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2025/03/lemon-market-300x182.png" alt="" /> </a> <p>Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]</p> <a href="https://acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-want/" class="read-more-post">Read More</a> </section> </article> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2024/beyond-trust-how-resilient-trust-fuels-price-premium-and-future-growth/" title="Beyond Trust: How Resilient Trust™ Fuels Price Premium and Future Growth" rel="bookmark">Beyond Trust: How Resilient Trust™ Fuels Price Premium and Future Growth</a></h3> <p> November 8th, 2024 | Scott Boyer, EVP and partner BrandSpark International </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2024/beyond-trust-how-resilient-trust-fuels-price-premium-and-future-growth/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/11/Blogue-Lart-dune-bonne-presentation.png" alt="" /> </a> <p>Since 2012, we have studied trust in depth, conducting the BrandSpark Canadian Trust Survey™ to recognize brands that consumers trust most which are announced as the BrandSpark Most Trusted® Awards winners. This year, the annual study gathered data from over 32,000 consumers across 292 categories, asking which brands they trust, why they trust them, and […]</p> <a href="https://acaweb.ca/en/2024/beyond-trust-how-resilient-trust-fuels-price-premium-and-future-growth/" class="read-more-post">Read More</a> </section> </article> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2024/a-starting-point-for-improving-pitches-the-state-of-the-pitch/" title="A starting point for improving pitches: the state of the pitch" rel="bookmark">A starting point for improving pitches: the state of the pitch</a></h3> <p> October 1st, 2024 | Stephan Argent, Founder and Principal, Listenmore Inc. </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2024/a-starting-point-for-improving-pitches-the-state-of-the-pitch/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/10/Blog-State-of-Pitch-300x225px.png" alt="" /> </a> <p>The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.</p> <a href="https://acaweb.ca/en/2024/a-starting-point-for-improving-pitches-the-state-of-the-pitch/" class="read-more-post">Read More</a> </section> </article> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2024/cricket-north-america-golden-opportunity-brands/" title="The Rising Tide of Cricket in North America: A Golden Opportunity for Brands" rel="bookmark">The Rising Tide of Cricket in North America: A Golden Opportunity for Brands</a></h3> <p> June 4th, 2024 | Jason Harper, Senior Account Director for Sports and Strategic Initiatives, Ethnicity Matters </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2024/cricket-north-america-golden-opportunity-brands/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/06/Blog-ACA-the-rising-tide-of-cricket-in-north-america-golden-opportunity-for-brands-300x225-1.png" alt="" /> </a> <p>By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.</p> <a href="https://acaweb.ca/en/2024/cricket-north-america-golden-opportunity-brands/" class="read-more-post">Read More</a> </section> </article> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2024/podcast-advertising-powerful-marketing-tool-canadian-brands/" title="Podcast advertising: a powerful marketing tool for Canadian brands" rel="bookmark">Podcast advertising: a powerful marketing tool for Canadian brands</a></h3> <p> March 6th, 2024 | Jeff Ulster, Co-publisher, Canadian Podcast Listener survey; co-founder/VP, The Podcast Exchange (TPX) </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2024/podcast-advertising-powerful-marketing-tool-canadian-brands/"> <img width="1200" height="1272" src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/03/Podcast-advertising-a-powerful-marketing-tool-for-Canadian-brands-ACA-blog-article-featured-image-1200x1272.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Podcast advertising a powerful marketing tool for Canadian brands - ACA blog article featured image" decoding="async" /> </a> <p>Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.</p> <a href="https://acaweb.ca/en/2024/podcast-advertising-powerful-marketing-tool-canadian-brands/" class="read-more-post">Read More</a> </section> </article> <hr /> <article class="article-loop blog-post"> <header class="blog-post-header"> <h3><a href="https://acaweb.ca/en/2023/the-media-tower-of-babel-and-the-industries-desire-to-babble-on/" title="The Media Tower of Babel and the industries desire to babble on" rel="bookmark">The Media Tower of Babel and the industries desire to babble on</a></h3> <p> October 29th, 2023 | Chris Williams, Chris Williams, Chief Marketing Officer, Arima </p> </header> <section class="blog-post-content"> <a href="https://acaweb.ca/en/2023/the-media-tower-of-babel-and-the-industries-desire-to-babble-on/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2023/10/question-7289231_640-300x225.png" alt="" /> </a> <p>At a recent conference, the position was posed by a YouTube rep that one day, Connected TV will be just thought of as TV. No more SVOD, AVOD, BVOD, Broadcast, Cable, FAST, Specialty, Top 10, YouTube; it will all be One Thing. </p> <p>What is that Thing and is it useful to advertisers?</p> <p>The simple answer is “of course”.</p> <p>But, and it’s a huge BUT, language matters and in that difference lies just how useful it could be.</p> <p>The current Broadcast/Digital Video conglomeration of sellers and buyers is a Tower of Babel debate. For some, its deliberate while others are blissfully unaware that flour and corn starch are being used interchangeably. The difference matters when your objective is cake.</p> <a href="https://acaweb.ca/en/2023/the-media-tower-of-babel-and-the-industries-desire-to-babble-on/" class="read-more-post">Read More</a> </section> </article> </div> </section> <section class="page-nav"> <div class="page-wrap"> <nav class="navigation pagination" aria-label="Posts"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://acaweb.ca/en/blog/page/2/">2</a> <a class="page-numbers" href="https://acaweb.ca/en/blog/page/3/">3</a> <a class="page-numbers" href="https://acaweb.ca/en/blog/page/4/">4</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://acaweb.ca/en/blog/page/52/">52</a> <a class="next page-numbers" href="https://acaweb.ca/en/blog/page/2/">Next Page ></a></div> </nav> <h3>Recent articles you might also be interested in:</h3> <ul class="recent-post-grid"> <li> <a href="https://acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-want/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2025/03/lemon-market-300x182.png" alt="" /> <p>Stop Buying Programmatic Lemons When It’s Cherries You Really Want</p> </a> </li> <li> <a href="https://acaweb.ca/en/2024/beyond-trust-how-resilient-trust-fuels-price-premium-and-future-growth/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/11/Blogue-Lart-dune-bonne-presentation.png" alt="" /> <p>Beyond Trust: How Resilient Trust™ Fuels Price Premium and Future Growth</p> </a> </li> <li> <a href="https://acaweb.ca/en/2024/a-starting-point-for-improving-pitches-the-state-of-the-pitch/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/10/Blog-State-of-Pitch-300x225px.png" alt="" /> <p>A starting point for improving pitches: the state of the pitch</p> </a> </li> <li> <a href="https://acaweb.ca/en/2024/cricket-north-america-golden-opportunity-brands/"> <img src="https://acaweb.ca/en/wp-content/uploads/sites/2/2024/06/Blog-ACA-the-rising-tide-of-cricket-in-north-america-golden-opportunity-for-brands-300x225-1.png" alt="" /> <p>The Rising Tide of Cricket in North America: A Golden Opportunity for Brands</p> </a> </li> </ul> </div> </section> </main> <footer id="colophon" class="footer" role="contentinfo"> <div class="footer-wrap"> <div class="footer-flex"> <section class="footer-address ft-col"> <nav class="get-in-touch"> <h4 class="get-in-touch-title">Get in Touch </h4> <ul class="social-icons">  <li><a class="linkedin" href="https://ca.linkedin.com/company/association-of-canadian-advertisers" target="_blank" title=""></a></li> </ul> <div class="site-lang"> </div> </nav> <section class="address-wrap"> <div> <a href="" title=""><img src="https://acaweb.ca/en/wp-content/themes/aca16/img/aca-logo-footer.png" alt="Association of Canadian Advertisers/Association canadienne des annonceurs"></a> </div><div> <div class="textwidget"><p>33 Bloor St East<br /> 5th Floor, Toronto, ON M4W 3H1</p> <p>T (416) 964-3805<br /> Toll Free 1-800-565-0109</p> <p><strong>Montreal Office<br /> </strong>505 boul. 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