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href="https://alphatheta.com/en/product/dj-mixer/euphonia/black/" class="category_item"><div class="product_name">euphonia</div><div class="short_description">Professional 4-channel rotary mixer</div></a> </div></div><div class="category"><div class="category_title">All-in-one DJ systems</div><div class="category_items"><a href="https://alphatheta.com/en/product/all-in-one-dj-system/xdj-az/black/" class="category_item"><div class="product_name">XDJ-AZ</div><div class="short_description">4-channel professional all-in-one DJ system</div></a> <a href="https://alphatheta.com/en/product/all-in-one-dj-system/omnis-duo/indigo/" class="category_item"><div class="product_name">OMNIS-DUO</div><div class="short_description">Portable all-in-one DJ system</div></a> </div></div><div class="category"><div class="category_title">DJ controllers</div><div class="category_items"><a href="https://alphatheta.com/en/product/dj-controller/ddj-flx2/black/" class="category_item"><div 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class="product_name">XDJ-AZ</div><div class="short_description">4-channel professional all-in-one DJ system</div></a> <a href="https://support.pioneerdj.com/hc/en-us/sections/26559096570521" class="category_item"><div class="product_name">OMNIS-DUO</div><div class="short_description">Portable all-in-one DJ system</div></a> </div></div><div class="category"><div class="category_title">DJ controllers</div><div class="category_items"><a href="https://support.pioneerdj.com/hc/en-us/sections/32749270709529" class="category_item"><div class="product_name">DDJ-FLX2</div><div class="short_description">Compact 2-channel DJ controller</div></a> <a href="https://support.pioneerdj.com/hc/en-us/sections/37070449483417" class="category_item"><div class="product_name">DDJ-GRV6</div><div class="short_description">4-channel performance DJ controller</div></a> </div></div><div class="category"><div class="category_title">Headphones</div><div class="category_items"><a href="https://support.pioneerdj.com/hc/en-us/sections/37017263955609" class="category_item"><div class="product_name">HDJ-F10</div><div class="short_description">Professional wireless DJ headphones</div></a> <a href="https://support.pioneerdj.com/hc/en-us/sections/37017263955609" class="category_item"><div class="product_name">HDJ-F10-TX</div><div class="short_description">Professional wireless DJ headphones with transmitter</div></a> <a href="https://support.pioneerdj.com/hc/en-us/sections/37017263955609" class="category_item"><div class="product_name">HP-TX01</div><div class="short_description">Transmitter for professional wireless DJ headphones</div></a> </div></div><div class="category"><div class="category_title">Portable DJ speaker</div><div class="category_items"><a href="https://support.pioneerdj.com/hc/en-us/sections/26559897984153" class="category_item"><div class="product_name">WAVE-EIGHT</div><div class="short_description">8" portable DJ speaker with SonicLink</div></a> 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style="aspect-ratio:0.78125;"><video class="kv_video" src="https://assets.alphatheta.com/wp-content/uploads/2024/10/SP_white_fix_5MB.mp4" autoplay loop muted playsinline></video></div> <div class="anchors_wrap"> <div class="anchors_content"> <div class="anchors"> <a href="#business_overview" class="anchor"><span>Business Overview</span></a><a href="#product_design" class="anchor"><span>Product Design & Engineering Development </span></a><a href="#patent" class="anchor"><span>Patents</span></a><a href="#design" class="anchor"><span>Design</span></a><a href="#history" class="anchor"><span>History </span></a><a href="#sustainability" class="anchor"><span>Sustainability</span></a><a href="#topics" class="anchor"><span>News</span></a><a href="#message_from_ceo" class="anchor"><span>Message</span></a><a href="#company_profile" class="anchor"><span>Company Overview</span></a> </div> </div> </div> </section> <section id="business_overview"><div class="section_inner"><div class="section_header company_slidein_effect"><h2 class="section_title">Business Overview</h2><div class="section_description">Our fundamental policy is to develop and grow our business sustainably by building on the original technology we’ve created and the know-how we’ve accumulated over the years. We constantly strive to develop our core business of DJ equipment, as well as our emerging businesses such as software applications and digital services.</div></div><div class="section_content full company_slidein_effect"> <div class="items first_items"><div class="item modal_link first_item" data-target="bo_modal_0" > <div class="cover_image hover_overlay_image_effect pc" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/10/dj_equipment-PC.jpg);"></div><div class="cover_image hover_overlay_image_effect sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/dj_equipment_sp.webp);"></div><div class="item_nav" data-index="0"><div class="item_title">DJ Equipment</div><span class="modal_button no_hover_effect">more</span></div> </div></div> <div class="items"><div class="item modal_link" data-target="bo_modal_1" > <div class="cover_image hover_overlay_image_effect pc" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/10/Software-Applications-PC.jpg);"></div><div class="cover_image hover_overlay_image_effect sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sofware_sp.webp);"></div><div class="item_nav" data-index="1"><div class="item_title">Software Applications</div><span class="modal_button no_hover_effect">more</span></div> </div> <div class="item modal_link" data-target="bo_modal_2" > <div class="cover_image hover_overlay_image_effect pc" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/10/Audio-Equipment-PC.jpg);"></div><div class="cover_image hover_overlay_image_effect sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/audio_sp.webp);"></div><div class="item_nav" data-index="2"><div class="item_title">Audio Equipment</div><span class="modal_button no_hover_effect">more</span></div> </div></div> <div class="items"><div class="item modal_link" data-target="bo_modal_3" > <div class="cover_image hover_overlay_image_effect pc" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/10/Music-Production-Equipment-PC.jpg);"></div><div class="cover_image hover_overlay_image_effect sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/music_production_sp.webp);"></div><div class="item_nav" data-index="3"><div class="item_title">Music Production Equipment</div><span class="modal_button no_hover_effect">more</span></div> </div> <div class="item modal_link" data-target="bo_modal_4" > <div class="cover_image hover_overlay_image_effect pc" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/10/Digital-Service-PC.jpg);"></div><div class="cover_image hover_overlay_image_effect sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/Business-desital-service-sp.jpg);"></div><div class="item_nav" data-index="4"><div class="item_title">Digital Service</div><span class="modal_button no_hover_effect">more</span></div> </div></div></div></div></section> <section id="product_design"><div class="section_inner"><div class="section_header company_slidein_effect"><h2 class="section_title ">Product Design & Engineering Development </h2><div class="section_description ">Offering new ways to enjoy music more diversely and creatively by using the technology and knowledge we’ve accumulated over many years.</div></div> <div class="section_content narrow"><div class="section_content_inner"><div class="top_item company_slidein_effect modal_link" data-continue-target="pd_modal_t"><div class="cover_image pc hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/09/RD-1160x1160_en-2.png);"></div><div class="cover_image sp" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/09/RD-1160x1160_en-2.png);"></div><div class="item_title">AlphaTheta will provide high-quality equipment and services that bring creativity and diversity to the way people enjoy music. These products and services are built on the strength of our core technologies, cultivated through years of research and development, including user interface technology, digital audio, and signal processing technologies, high-quality sound technology, and data analytics technology.</div><div class="item_nav"><span class="modal_button">more</span><div id="pd_modal_t" class="continued_description">AlphaTheta is offering new ways of enjoying music by enhancing its various technologies, including technologies compatible with the latest forms of music media, wireless technologies and AI. Its technology for isolating vocals and instruments enables musical expression that was not possible before, such as by removing vocals and replacing instruments. The LAN system, which links the music to lights and visual elements, helps the DJ express their own world perspective and contributes to an innovative production. In addition, AlphaTheta is focusing on using cloud and networking technologies to build a digital database that collects, analyzes and accumulates the performance techniques of professional DJs.</div></div></div> <div class="items company_slidein_effect"><div class="item modal_link" data-target="pd_modal_0"><div class="cover_image pc hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/ui.webp);"></div><img class="cover_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/ui_sp.webp"/><div class="item_nav"><div class="item_title">User Interface Technology </div><span class="modal_button">more</span></div> </div> <div class="item modal_link" data-target="pd_modal_1"><div class="cover_image pc hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/audio_analysis.webp);"></div><img class="cover_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/audio_analysis_sp.webp"/><div class="item_nav"><div class="item_title">Digital Audio Analysis and Signal Processing Technologies</div><span class="modal_button">more</span></div> </div> <div class="item modal_link" data-target="pd_modal_2"><div class="cover_image pc hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/highquality_sound.webp);"></div><img class="cover_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/highquality_sound_sp.webp"/><div class="item_nav"><div class="item_title">High-Quality Sound Technology</div><span class="modal_button">more</span></div> </div> </div></div></div></div></section> <section id="patent"><div class="section_inner company_slidein_effect"><div class="section_header"><h2 class="section_title">Patents</h2></div> <div class="section_content narrow"><div class="section_content_inner"><div class="modal_link" data-target="patent_modal_0"><img class="cover_image pc hover_image_effect" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/patent.webp"/><img class="cover_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/patent_sp.webp"/><div class="item_nav"><div class="item_title">We provide products that exceed our customers' expectations by using our many patented technologies. We’ll continue to improve our technology to provide new value to our customers.</div><span class="modal_button">more</span></div></div></div></div></div></section> <section id="design"><div class="section_inner company_slidein_effect"><div class="section_header "><h2 class="section_title">Design</h2></div> <div class="section_content narrow"><div class="section_content_inner"><div class="modal_link" data-target="design_modal_0"><img class="cover_image pc hover_image_effect" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/design-pc.jpg"/><img class="cover_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/design-sp.jpg"/><div class="item_nav"><div class="item_description">Making dreams a reality </div><div class="item_description2">We dream of what customers will want in 5 years and use our creativity to make it happen.AlphaTheta has created a design center that specializes in product design, digital design, and communication design. </div><span class="modal_button">more</span></div></div></div></div></div></section> <section id="awards"><div class="section_inner company_slidein_effect"><div class="section_header"><h2 class="section_title ">Awards</h2></div> <div class="section_content narrow"><div class="section_content_inner"><div class="items "> <div class="item"><div class="image_area"><img class="image" src="https://assets.alphatheta.com/wp-content/uploads/2024/09/award_if.png"/></div><div class="description_area"><div class="item_title"><span>iF Design Awards</span></div><div class="item_history"><span>2024 / 2020 / 2019 / 2018 / 2017 / 2016 / 2015</span></div></div></div> <div class="item"><div class="image_area"><img class="image" src="https://assets.alphatheta.com/wp-content/uploads/2024/09/award_rd-2.png"/></div><div class="description_area"><div class="item_title"><span>Red Dot Design Awards</span></div><div class="item_history"><span>2024 / 2022</span></div></div></div> </div> </div></div></div></section> <section id="history"><div class="section_inner company_slidein_effect"><div class="section_header "><h2 class="section_title ">History </h2><div class="section_description ">A look back at how AlphaTheta has grown in unison with the DJ industry. </div></div> <div class="section_content full"><div class="section_content_inner"> <div id="history_chart" class=""><div class="history_chart_content"><div class="history_chart_year_items even"> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">January</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Introduced new products from the AlphaTheta.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history1.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">January</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>The company name changed from Pioneer DJ Corporation to AlphaTheta Corporation.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history3.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">April</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Announced entry into the music production business.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history5.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">July</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Announced entry into the professional audio equipment business.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history7.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">June</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Entered the DJ equipment business with the launch of the CDJ-500, the world’s first flat-top DJ CD player.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history9.webp" /></div></div></div></div> </div> <div class="history_chart_years"><div class="history_chart_year"><span>2024</span></div><div class="history_chart_year"><span>2022</span></div><div class="history_chart_year"><span>2020</span></div><div class="history_chart_year"><span>2019</span></div><div class="history_chart_year"><span>2016</span></div><div class="history_chart_year"><span>2015</span></div><div class="history_chart_year"><span>2013</span></div><div class="history_chart_year"><span>2009</span></div><div class="history_chart_year"><span>1994</span></div></div> <div class="history_chart_year_items odd"> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">September</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Announced a strategic investment and alliance with DJ Monitor B.V., a global market leader in music recognition technology.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history2.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">September</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Opened Pioneer DJ Yokohama DJ Lab (now AlphaTheta Yokohama DJ Lab), a DJ school in Yokohama City, as one of the related services businesses.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history4.webp" /></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">March</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Became independent from Pioneer Corporation, as Pioneer DJ Corporation, through a stock split.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history6.webp" /></div><div class="history_chart_item"><div class="history_chart_item_description"><p>The head office was established in the former Kawasaki Head Office of Pioneer Corporation.</p> </div></div></div></div><div class="history_chart_month_item"><div class="history_chart_month_label">November</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>The head office moved to the current location of Yokohama City.</p> </div></div></div></div></div> <div class="history_chart_year_item"><div class="history_chart_month_item"><div class="history_chart_month_label">September</div><div class="history_chart_items"><div class="history_chart_item"><div class="history_chart_item_description"><p>Introduced rekordbox as music management software.</p> </div><img class="history_chart_item_image" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/history8.webp" /></div></div></div></div> </div> </div></div> </div></div></div></section> <section id="sustainability"><div class="section_inner"><div class="section_header "><img class="section_image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/Sustainability-kv-pc.jpg"/><img class="section_image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/Sustainability-kv-sp.jpg"/><div class="section_header_inner company_slidein_effect"><h2 class="section_title">Sustainability</h2><div class="section_description">At AlphaTheta, through various business activities, we contribute to the sustainable development of society.</div></div></div> <div class="section_content narrow"><div class="section_content_inner company_slidein_effect"> <div class="mission_statement ">To create customer and social value and achieve sustainable growth in the industry, we identify material ways to achieve our mission of “One Through Music” and help solve environmental, social, and governance issues. We aim to achieve sustainable growth through the creation of medium-to-long-term corporate value.</div> <div class="mission_statement_2 ">AlphaTheta promotes group-wide initiatives to contribute to society and address global issues based on the Noritsu Koki Group's approach to sustainability. Through these sustainability initiatives, we aim to continue to deliver the Group's mission of “Prosperity for society and people”.</div> <div class="links "><a href="https://www.noritsu.co.jp/sustainability_en/" class="link"><span>Sustainability in the Noritsu Koki Group</span><svg width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12.5002 8.16223C12.3234 8.16223 12.1538 8.23246 12.0288 8.35749C11.9037 8.48251 11.8335 8.65208 11.8335 8.82889V13.6156C11.8335 13.7924 11.7633 13.9619 11.6382 14.087C11.5132 14.212 11.3436 14.2822 11.1668 14.2822H3.8335C3.65669 14.2822 3.48712 14.212 3.36209 14.087C3.23707 13.9619 3.16683 13.7924 3.16683 13.6156V6.28223C3.16683 6.10542 3.23707 5.93585 3.36209 5.81082C3.48712 5.6858 3.65669 5.61556 3.8335 5.61556H8.62016C8.79697 5.61556 8.96654 5.54532 9.09157 5.4203C9.21659 5.29527 9.28683 5.1257 9.28683 4.94889C9.28683 4.77208 9.21659 4.60251 9.09157 4.47749C8.96654 4.35246 8.79697 4.28223 8.62016 4.28223H3.8335C3.30306 4.28223 2.79436 4.49294 2.41928 4.86801C2.04421 5.24309 1.8335 5.75179 1.8335 6.28223V13.6156C1.8335 14.146 2.04421 14.6547 2.41928 15.0298C2.79436 15.4048 3.30306 15.6156 3.8335 15.6156H11.1668C11.6973 15.6156 12.206 15.4048 12.581 15.0298C12.9561 14.6547 13.1668 14.146 13.1668 13.6156V8.82889C13.1668 8.65208 13.0966 8.48251 12.9716 8.35749C12.8465 8.23246 12.677 8.16223 12.5002 8.16223ZM15.1135 2.69556C15.0458 2.53266 14.9164 2.40321 14.7535 2.33556C14.6733 2.3014 14.5873 2.28328 14.5002 2.28223H10.5002C10.3234 2.28223 10.1538 2.35246 10.0288 2.47749C9.90373 2.60251 9.8335 2.77208 9.8335 2.94889C9.8335 3.1257 9.90373 3.29527 10.0288 3.4203C10.1538 3.54532 10.3234 3.61556 10.5002 3.61556H12.8935L6.02683 10.4756C5.96434 10.5375 5.91475 10.6113 5.8809 10.6925C5.84706 10.7737 5.82963 10.8609 5.82963 10.9489C5.82963 11.0369 5.84706 11.124 5.8809 11.2053C5.91475 11.2865 5.96434 11.3603 6.02683 11.4222C6.0888 11.4847 6.16254 11.5343 6.24378 11.5682C6.32502 11.602 6.41216 11.6194 6.50016 11.6194C6.58817 11.6194 6.67531 11.602 6.75655 11.5682C6.83779 11.5343 6.91152 11.4847 6.9735 11.4222L13.8335 4.55556V6.94889C13.8335 7.1257 13.9037 7.29527 14.0288 7.4203C14.1538 7.54532 14.3234 7.61556 14.5002 7.61556C14.677 7.61556 14.8465 7.54532 14.9716 7.4203C15.0966 7.29527 15.1668 7.1257 15.1668 6.94889V2.94889C15.1658 2.86178 15.1477 2.77571 15.1135 2.69556Z" fill="#919191"/></svg></a><a href="https://alphatheta.com/company/sustainability-policies-and-statements/" class="link"><span>SUSTAINABILITY POLICIES and STATEMENTS</span><svg width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12.5002 8.16223C12.3234 8.16223 12.1538 8.23246 12.0288 8.35749C11.9037 8.48251 11.8335 8.65208 11.8335 8.82889V13.6156C11.8335 13.7924 11.7633 13.9619 11.6382 14.087C11.5132 14.212 11.3436 14.2822 11.1668 14.2822H3.8335C3.65669 14.2822 3.48712 14.212 3.36209 14.087C3.23707 13.9619 3.16683 13.7924 3.16683 13.6156V6.28223C3.16683 6.10542 3.23707 5.93585 3.36209 5.81082C3.48712 5.6858 3.65669 5.61556 3.8335 5.61556H8.62016C8.79697 5.61556 8.96654 5.54532 9.09157 5.4203C9.21659 5.29527 9.28683 5.1257 9.28683 4.94889C9.28683 4.77208 9.21659 4.60251 9.09157 4.47749C8.96654 4.35246 8.79697 4.28223 8.62016 4.28223H3.8335C3.30306 4.28223 2.79436 4.49294 2.41928 4.86801C2.04421 5.24309 1.8335 5.75179 1.8335 6.28223V13.6156C1.8335 14.146 2.04421 14.6547 2.41928 15.0298C2.79436 15.4048 3.30306 15.6156 3.8335 15.6156H11.1668C11.6973 15.6156 12.206 15.4048 12.581 15.0298C12.9561 14.6547 13.1668 14.146 13.1668 13.6156V8.82889C13.1668 8.65208 13.0966 8.48251 12.9716 8.35749C12.8465 8.23246 12.677 8.16223 12.5002 8.16223ZM15.1135 2.69556C15.0458 2.53266 14.9164 2.40321 14.7535 2.33556C14.6733 2.3014 14.5873 2.28328 14.5002 2.28223H10.5002C10.3234 2.28223 10.1538 2.35246 10.0288 2.47749C9.90373 2.60251 9.8335 2.77208 9.8335 2.94889C9.8335 3.1257 9.90373 3.29527 10.0288 3.4203C10.1538 3.54532 10.3234 3.61556 10.5002 3.61556H12.8935L6.02683 10.4756C5.96434 10.5375 5.91475 10.6113 5.8809 10.6925C5.84706 10.7737 5.82963 10.8609 5.82963 10.9489C5.82963 11.0369 5.84706 11.124 5.8809 11.2053C5.91475 11.2865 5.96434 11.3603 6.02683 11.4222C6.0888 11.4847 6.16254 11.5343 6.24378 11.5682C6.32502 11.602 6.41216 11.6194 6.50016 11.6194C6.58817 11.6194 6.67531 11.602 6.75655 11.5682C6.83779 11.5343 6.91152 11.4847 6.9735 11.4222L13.8335 4.55556V6.94889C13.8335 7.1257 13.9037 7.29527 14.0288 7.4203C14.1538 7.54532 14.3234 7.61556 14.5002 7.61556C14.677 7.61556 14.8465 7.54532 14.9716 7.4203C15.0966 7.29527 15.1668 7.1257 15.1668 6.94889V2.94889C15.1658 2.86178 15.1477 2.77571 15.1135 2.69556Z" fill="#919191"/></svg></a></div> <div class="sustainability_items "><div class="items pc"> <div class="item modal_link " data-target="sustainability_items_modal_0"><div class="item_inner"><div class="cover_image hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/11/Sustaina_DJ_Lab-486x360-1.jpg);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>Bridging Generations and Health Through Music – The Smiles and Dementia Prevention Brought by Smile DISCO</div></div><div class="description_wrap"><div>In October 2024, a collaborative event, Smile DISCO, was held at Isle Shinagawa with Em-Musubi, focusing on dementia prevention through music and entertainment. It was inspiring to see participants moving their bodies to Showa-era pop songs, all with smiles on their faces. The event welcomed people of all ages, from the elderly to children, promoting fun and health through the power of music.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link " data-target="sustainability_items_modal_1"><div class="item_inner"><div class="cover_image hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability1.webp);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>A new spatial-experience event in which the audience can experience DJ performances through sight and touch</div></div><div class="description_wrap"><div>As part of the innovative technology exhibition YOXO FESTIVAL, held at the Yokohama Landmark Plaza, we exhibited and demonstrated Club YOXO, a new club space using technology that combines DJ music, lighting, lyrics, and vibration devices. This event enabled the audience to enjoy the whole experience regardless of their hearing ability. We look forward to joining in more activities that connect people through music.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link " data-target="sustainability_items_modal_2"><div class="item_inner"><div class="cover_image hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability2.webp);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>AlphaTheta has partnered with Bridges for Music since 2012, empowering young talent in under-served South African communities.</div></div><div class="description_wrap"><div>Since Bridges for Music was established in 2012, AlphaTheta has supported its mission. We’ve championed the cause by providing products and equipment, collaborating on various initiatives, and sponsoring graduates who, in turn, have attained leadership roles within their communities. Leveraging the universal power of music, we strive to reintegrate the underprivileged into education, offering musical education and essential life skills, entrepreneurship training, and counselling. At AlphaTheta, we believe in the profound impact that music can have in bridging gaps, fostering education, and empowering communities.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link hidden" data-target="sustainability_items_modal_3"><div class="item_inner"><div class="cover_image hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability3.webp);"></div><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="item_nav"><div class="title_wrap"><div>Transition to environmentally friendly and recyclable materials</div></div><div class="description_wrap"><div>We’ve stopped using laminated packaging and transitioned to boxes that are easily recyclable. The cushioning material inside, previously made of Styrofoam, is now made of paper, reducing our use of plastic and contributing to the reduction of greenhouse gas emissions.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link hidden" data-target="sustainability_items_modal_4"><div class="item_inner"><div class="cover_image hover_image_effect" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability4.webp);"></div><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="item_nav"><div class="title_wrap"><div>AlphaTheta Care</div></div><div class="description_wrap"><div>“Extend Your Playability – For a longer, more reliable life for your valuable products.”</div></div><span class="modal_button">more</span></div></div></div> </div><div class="items sp"> <div class="item modal_link " data-target="sustainability_items_modal_0"><div class="item_inner"><div class="cover_image" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/11/Sustaina_DJ_Lab-686x392-1.jpg);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>Bridging Generations and Health Through Music – The Smiles and Dementia Prevention Brought by Smile DISCO</div></div><div class="description_wrap"><div>In October 2024, a collaborative event, Smile DISCO, was held at Isle Shinagawa with Em-Musubi, focusing on dementia prevention through music and entertainment. It was inspiring to see participants moving their bodies to Showa-era pop songs, all with smiles on their faces. The event welcomed people of all ages, from the elderly to children, promoting fun and health through the power of music.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link " data-target="sustainability_items_modal_1"><div class="item_inner"><div class="cover_image" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability1_modal_sp.webp);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>A new spatial-experience event in which the audience can experience DJ performances through sight and touch</div></div><div class="description_wrap"><div>As part of the innovative technology exhibition YOXO FESTIVAL, held at the Yokohama Landmark Plaza, we exhibited and demonstrated Club YOXO, a new club space using technology that combines DJ music, lighting, lyrics, and vibration devices. This event enabled the audience to enjoy the whole experience regardless of their hearing ability. We look forward to joining in more activities that connect people through music.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link " data-target="sustainability_items_modal_2"><div class="item_inner"><div class="cover_image" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability2_modal_sp.webp);"></div><div class="tags"><div class="tag social">Social contributions</div></div><div class="item_nav"><div class="title_wrap"><div>AlphaTheta has partnered with Bridges for Music since 2012, empowering young talent in under-served South African communities.</div></div><div class="description_wrap"><div>Since Bridges for Music was established in 2012, AlphaTheta has supported its mission. We’ve championed the cause by providing products and equipment, collaborating on various initiatives, and sponsoring graduates who, in turn, have attained leadership roles within their communities. Leveraging the universal power of music, we strive to reintegrate the underprivileged into education, offering musical education and essential life skills, entrepreneurship training, and counselling. At AlphaTheta, we believe in the profound impact that music can have in bridging gaps, fostering education, and empowering communities.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link hidden" data-target="sustainability_items_modal_3"><div class="item_inner"><div class="cover_image" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability3_modal_sp.webp);"></div><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="item_nav"><div class="title_wrap"><div>Transition to environmentally friendly and recyclable materials</div></div><div class="description_wrap"><div>We’ve stopped using laminated packaging and transitioned to boxes that are easily recyclable. The cushioning material inside, previously made of Styrofoam, is now made of paper, reducing our use of plastic and contributing to the reduction of greenhouse gas emissions.</div></div><span class="modal_button">more</span></div></div></div> <div class="item modal_link hidden" data-target="sustainability_items_modal_4"><div class="item_inner"><div class="cover_image" style="background-image:url(https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability4_modal_sp.webp);"></div><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="item_nav"><div class="title_wrap"><div>AlphaTheta Care</div></div><div class="description_wrap"><div>“Extend Your Playability – For a longer, more reliable life for your valuable products.”</div></div><span class="modal_button">more</span></div></div></div> </div><div class="sustainability_items_dots sp"></div><div class="sustainability_items_nav"><a href="#" class="sustainability_items_more"><span>View More</span></a></div></div> </div></div></div></section> <section id="topics"><div class="section_inner company_slidein_effect"><div class="section_header "><h2 class="section_title ">News</h2></div> <div class="section_content narrow"><div class="section_content_inner "> <div class="items"><a href="https://alphatheta.com/en/information/update-macos-sequoia-compatibility/" class="item"><div class="entry_date">November 14, 2024</div><div class="item_title">Update: macOS Sequoia compatibility</div></a> <a href="https://alphatheta.com/en/information/update-ipados-18-compatibility/" class="item"><div class="entry_date">November 14, 2024</div><div class="item_title">Update : iPadOS 18 compatibility</div></a> <a href="https://alphatheta.com/en/information/update-ios-18-compatibility/" class="item"><div class="entry_date">November 14, 2024</div><div class="item_title">Update: iOS 18 compatibility</div></a> <a href="https://alphatheta.com/en/information/important-notice-xdj-az/" class="item"><div class="entry_date">November 11, 2024</div><div class="item_title">Important Notice Regarding the XDJ-AZ All-in-One DJ System</div></a> <a href="https://alphatheta.com/en/information/introducing-ddj-flx2-compact-2-channel-dj-controller/" class="item"><div class="entry_date">October 29, 2024</div><div class="item_title">FREE YOUR INNER DJ: Introducing the DDJ-FLX2</div></a> <a href="https://alphatheta.com/en/information/update-xdj-az-firmware-ver-1-04/" class="item"><div class="entry_date">October 10, 2024</div><div class="item_title">Update: XDJ-AZ Firmware Ver. 1.04</div></a> <a href="https://alphatheta.com/en/information/meet-the-xdj-az-4-channel-professional-all-in-one-dj-system/" class="item"><div class="entry_date">October 10, 2024</div><div class="item_title">Meet the XDJ-AZ all-in-one DJ system</div></a> <a href="https://alphatheta.com/en/information/introducing-ddj-grv6-4-channel-performance-dj-controller/" class="item"><div class="entry_date">October 8, 2024</div><div class="item_title">FIND YOUR GROOVE: Introducing the DDJ-GRV6</div></a> </div> <div class="topics_nav"><a href="/en/information/" class="topics_more">Show all</a></div> </div></div></div></section> <section id="message_from_ceo"><div class="section_inner company_slidein_effect"><div class="section_header"><h2 class="section_title ">Message</h2></div> <div class="section_content narrow"><div class="section_content_inner "><div class="ceo_message_wrap"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/10/ceo-pc-3.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/10/ceo-sp-3.jpg"/></div><div class="message_area"><div class="message"><p>Our DJ business began as a division of Pioneer Corporation in 1994 when it released the worlds first commercially available flat-top DJ CD player, the CDJ-500. It was rated highly by top DJs, and as word spread throughout the dance music world, it received much media attention, glowing reviews, and prestigious awards. As part of the team involved in the design of the CDJ-500, I’m still hugely proud of how it was received.</p> <p>The year 2024 will mark the 9th anniversary since our company became independent from Pioneer Corporation. This year, we’re proud to announce we’ll release new products under the name, AlphaTheta that will propel us into the future while maintaining the quality and innovation you’ve come to expect from us. These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.</p> <p>Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.</p> <p>As a company, we’ll continue to evolve, create innovative products and services, strive for the development of the music industry, its culture, and take on new challenges.</p> <p>We look forward to another great year in music and hope our valued customers will continue to support AlphaTheta. As always, everyone at our company will work hard each day, to achieve our mission: One Through Music.</p> <p>January 2024<br /> Yoshinori Kataoka<br /> President and CEO</p> </div></div></div></div></div></section> <section id="company_profile"><div class="section_inner company_slidein_effect"><div class="section_header "><h2 class="section_title ">Company Overview</h2></div> <div class="section_content narrow"><div class="section_content_inner narrow "> <div class="company_wrap"><div class="image_and_map"> <div class="image_area "><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/11/atc-reception.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/11/atc-reception.jpg"/></div> <div class="map_area "><div class="map pc"><style type="text/css" id="gmpMapStyles_1_25215"> #google_map_easy_1_25215 { width: 100%; height: 640px; } #gmapControlsNum_1_25215 { width:100% } .gmpMapDetailsContainer#gmpMapDetailsContainer_1_25215 { height:640px; } .gmp_MapPreview#google_map_easy_1_25215 { /*position:absolute;*/ width: 100%; } #mapConElem_1_25215{ width: 100% } .gm-style .gm-style-iw-c{ padding: 12px!important; } </style> <div class="gmp_map_opts" id="mapConElem_1_25215" data-id="1" data-view-id="1_25215" > <div class="gmpMapDetailsContainer" id="gmpMapDetailsContainer_1_25215"> <i class="gmpKMLLayersPreloader fa fa-spinner fa-spin" aria-hidden="true" style="display: none;"></i> <div class="gmp_MapPreview " id="google_map_easy_1_25215"></div> </div> <div class="gmpMapMarkerFilters" id="gmpMapMarkerFilters_1_25215"> </div> <div class="gmpMapProControlsCon" id="gmpMapProControlsCon_1_25215"> <a title="Google Map Wordpress" style="display:none;" href="https://supsystic.com/plugins/google-maps-plugin/?utm_medium=love_link_hide" target="_blank">Google Map Wordpress</a><div style="clear: both;"></div> </div> <div class="gmpMapProDirectionsCon" id="gmpMapProDirectionsCon_1_25215" > </div> <div class="gmpMapProKmlFilterCon" id="gmpMapProKmlFilterCon_1_25215" > </div> <div class="gmpSocialSharingShell gmpSocialSharingShell_1_25215"> </div> <div style="clear: both;"></div> </div> </div><div class="map sp"><style type="text/css" id="gmpMapStyles_1_37826"> #google_map_easy_1_37826 { width: 100%; height: 340px; } #gmapControlsNum_1_37826 { width:100% } .gmpMapDetailsContainer#gmpMapDetailsContainer_1_37826 { height:340px; } .gmp_MapPreview#google_map_easy_1_37826 { /*position:absolute;*/ width: 100%; } #mapConElem_1_37826{ width: 100% } .gm-style .gm-style-iw-c{ padding: 12px!important; } </style> <div class="gmp_map_opts" id="mapConElem_1_37826" data-id="1" data-view-id="1_37826" > <div class="gmpMapDetailsContainer" id="gmpMapDetailsContainer_1_37826"> <i class="gmpKMLLayersPreloader fa fa-spinner fa-spin" aria-hidden="true" style="display: none;"></i> <div class="gmp_MapPreview " id="google_map_easy_1_37826"></div> </div> <div class="gmpMapMarkerFilters" id="gmpMapMarkerFilters_1_37826"> </div> <div class="gmpMapProControlsCon" id="gmpMapProControlsCon_1_37826"> <a title="Google Map Wordpress" style="display:none;" href="https://supsystic.com/plugins/google-maps-plugin/?utm_medium=love_link_hide" target="_blank">Google Map Wordpress</a><div style="clear: both;"></div> </div> <div class="gmpMapProDirectionsCon" id="gmpMapProDirectionsCon_1_37826" > </div> <div class="gmpMapProKmlFilterCon" id="gmpMapProKmlFilterCon_1_37826" > </div> <div class="gmpSocialSharingShell gmpSocialSharingShell_1_37826"> </div> <div style="clear: both;"></div> </div> </div></div></div> <div class="company_contents_area "><div class="company_contents"><p><strong>Company name</strong><br /> AlphaTheta Corporation<br /> * AlphaTheta Corporation is a subsidiary of Noritsu Koki Co., Ltd. listed in Prime Market of Tokyo Stock Exchange.</p> <p><strong>Headquarters</strong><br /> Yokohama i-Mark Place 6th floor, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan<br /> Phone +81-45-522-5400</p> <p><strong>Mission</strong><br /> One Through Music<br /> – To enhance the creative potential of music and enable a world filled with joy –</p> <p><strong>Management Team</strong><br /> YOSHINORI KATAOKA President and CEO<br /> MASAKAZU SUZUKI Executive Vice President and COO<br /> RYUKICHI IWAKIRI Director<br /> RYOSUKE YOKOBARI Director<br /> DAI NAKAMURA Corporate Auditor<br /> KEI AIKAWA Executive Officer<br /> SHOGO SUZUKI Executive Officer<br /> KAZUHITO TAKIGUCHI Executive Officer<br /> AKIRA YOKOYAMA Executive Officer</p> <p><strong>Number of employees</strong><br /> 503 (as of December, 2023)</p> <p><strong>Business</strong><br /> Design, production, sales, and related services for the DJ, Professional Audio, and Music Production markets</p> <p><strong>Capital</strong><br /> 100,000,000 Yen (as of December, 2023)</p> <p><strong>Shareholders’ composition</strong><br /> Parent Company: Noritsu Koki Co., Ltd.<br /> (Listing: Prime Market, Tokyo Stock Exchange)</p> </div></div></div></div></div></div></section> <section id="global_network"><div class="section_inner company_slidein_effect"><div class="section_header "><h2 class="section_title ">Global Network</h2></div> <div class="section_content narrow"><div class="section_content_inner company_slidein_effect"> <div class="network_map "> <img class="map_image pc" src="https://assets.alphatheta.com/static-assets/images/company2024/globe.webp" /><img class="map_image sp" src="https://assets.alphatheta.com/static-assets/images/company2024/globe_sp.webp" /> <div class="map_pin hq"></div><div class="map_label hq"><span>AlphaTheta Corporation</span></div> <div id="map_pin_gb" class="map_pin gb"></div><div class="map_label gb"><span>AlphaTheta EMEA Limited</span></div> <div id="map_pin_us" class="map_pin us"></div><div class="map_label us"><span>AlphaTheta Music Americas, Inc.</span></div> <div id="map_pin_cn" class="map_pin cn"></div><div class="map_label cn"><span>AlphaTheta (Shanghai) CO., Ltd.</span></div> <div id="map_pin_sg" class="map_pin sg"></div><div class="map_label sg"><span>AlphaTheta SG Pte. Ltd.</span></div> </div> <div class="subsidaries"><div class="subsidary_label">Sales subsidiaries</div> <div class="items"><div class="item subsidary_item gb" data-target="map_pin_gb"><div class="name">AlphaTheta EMEA Limited</div><div class="address">Unit 39, Tileyard Studios, Tileyard Road, London, N7 9AH, United Kingdom</div></div> <div class="item subsidary_item us" data-target="map_pin_us"><div class="name">AlphaTheta Music Americas, Inc.</div><div class="address">2050 W 190th Street, Suite #109, Torrance, CA 90504, USA</div></div> <div class="item subsidary_item cn" data-target="map_pin_cn"><div class="name">AlphaTheta (Shanghai) CO., Ltd.</div><div class="address">Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road, Changning District, Shanghai, China</div></div> <div class="item subsidary_item sg" data-target="map_pin_sg"><div class="name">AlphaTheta SG Pte. Ltd.</div><div class="address">109 North Bridge Road, #05-21, Singapore, 179097</div></div> </div> </div> </div></div></div></section> </div> </main> </div> <footer id="footer"> <div class="inner"> <div class="footer-menu"> <div class="menu-groups"> <div class="menu-group products"> <div class="menu-group-title">Products</div> <div class="menu-group-items"> <a href="https://alphatheta.com/en/product/dj-controller/ddj-flx2/black/" class="menu_link">DDJ-FLX2</a> <a href="https://alphatheta.com/en/product/dj-controller/ddj-grv6/black/" class="menu_link">DDJ-GRV6</a> <a href="https://alphatheta.com/en/product/dj-mixer/euphonia/black/" class="menu_link">euphonia</a> <a href="https://alphatheta.com/en/product/headphones/hdj-f10/black/" class="menu_link">HDJ-F10</a> <a href="https://alphatheta.com/en/product/headphones/hdj-f10-tx/black/" class="menu_link">HDJ-F10-TX</a> <a href="https://alphatheta.com/en/product/headphones/hp-tx01/black/" class="menu_link">HP-TX01</a> <a 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lang="nl">Nederlands</span></a> </li> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-list-vertical"> <a href="https://alphatheta.com/fr/company/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="fr">Français</span></a> </li> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-list-vertical"> <a href="https://alphatheta.com/de/company/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="de">Deutsch</span></a> </li> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-list-vertical"> <a href="https://alphatheta.com/it/company/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="it">Italiano</span></a> </li> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-list-vertical"> <a href="https://alphatheta.com/es/company/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="es">Español</span></a> </li> <li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt wpml-ls-last-item wpml-ls-item-legacy-list-vertical"> <a href="https://alphatheta.com/pt/company/" class="wpml-ls-link"> <span class="wpml-ls-native" lang="pt">Português</span></a> </li> </ul> </div> </div> </div> </div> </footer> </div> <div id="_dbg"></div> <div id="company-modal-bg"></div> <div class="modal_window company_modal" id="bo_modal_0" ><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/dj_equipment_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/dj_equipment_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>DJ Equipment</h3> <p>Since we launched the world’s first flat-top CD DJ player in 1994, the CDJ-500, we’ve worked tirelessly to fulfill our motto of providing “surprise and excitement” to our customers. AlphaTheta has earned the trust of professional DJs and clubs around the world with products that offer advanced functions, superior usability, and high quality with designs that reflect the evolving world of DJing. We’ll continue to provide new experiences and value to a wide range of customers by creating exciting advanced technology.</p> </div></div></div></div></div><div class="modal_next_button" data-target="bo_modal_1" ></div></div> <div class="modal_window company_modal" id="bo_modal_1" ><div class="modal_prev_button" data-target="bo_modal_0" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sofware_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sofware_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Software Applications (rekordbox)</h3> <p>In 2009, we introduced rekordbox for Mac/Windows, software DJs could use to manage music libraries. Since then, we’ve continuously updated it, adding the DJ performance feature (ver. 4.0) in 2015, the DJ playback feature using streaming services (ver. 5.6.1) in 2019, and the cloud-based music management feature Cloud Library Sync (ver. 6.0) in 2020, which enables synchronization of the library with the DJ application rekordbox for iOS/Android apps for mobile devices. And, in May 2024, we released the majorly updated ver. 7.0, incorporating the latest technology such as software learning, cloud, and automation technology. rekordbox keeps evolving as DJ software that “provides a comfortable DJ workflow”, and we continue to respond to the changing times, striving to help DJs create innovative performances, and to enhance their experiences behind the decks.</p> <h3>Software Applications (DanceTribe)</h3> <p>In December 2022, we released Dance Tribe, an iPhone application for dancers that fully supports their activities, from practicing and filming to choreography creation. We used our knowledge in music analysis, cultivated through our DJ app business to create the app, which is used by various kinds of dancers, regardless of the genre they prefer. We’ll continue to focus on developing products and services that meet the needs of dancers and bring innovation to their dance lives.</p> </div></div></div></div></div><div class="modal_next_button" data-target="bo_modal_2" ></div></div> <div class="modal_window company_modal" id="bo_modal_2" ><div class="modal_prev_button" data-target="bo_modal_1" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/audio_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/audio_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Audio Equipment</h3> <p>In 1997, we launched our first model of headphones for professional DJs, the SE-DJ5000, and in 2011, we released our first models of active reference speakers for DJs/producers, the S-DJ05 and S-DJ08. Then, in January 2024, we launched the WAVE-EIGHT, a portable wireless DJ speaker that enables you to set up effortlessly and perform in places you never imagined were possible.<br /> The products we’ve developed are used by customers all over the world, and we’re constantly trying to help DJs to maximize their creativity and performance capabilities.</p> <p>In 2013, we released the XY Series of professional PA speakers, and in 2016, the XPRS Series of active speakers, contributing to the creation of versatile entertainment spaces.</p> <p>In the XPRS2 Series, launched in January 2023, versatility, portability, and high-quality sound contribute to the musical expression of many artists.</p> </div></div></div></div></div><div class="modal_next_button" data-target="bo_modal_3" ></div></div> <div class="modal_window company_modal" id="bo_modal_3" ><div class="modal_prev_button" data-target="bo_modal_2" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/music_production_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/music_production_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Music Production Equipment</h3> <p>In 2016, the SP-16 standalone sampler was released as the first product for music producers based on the concept of “Inspiration Tools, where a series of sounds are generated beyond imagination”. Products in the TORAIZ Series boast an intuitive workflow and are highly playable, and can be used in a wide range of settings from music production to live performances. We’ll continue with our unique approach to creating new value that resonates with artists’ sensibilities.</p> </div></div></div></div></div><div class="modal_next_button" data-target="bo_modal_4" ></div></div> <div class="modal_window company_modal" id="bo_modal_4" ><div class="modal_prev_button" data-target="bo_modal_3" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/Business-desital-service-modal-pc.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/Business-desital-service-modal-sp.jpg"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Digital Service (KUVO)</h3> <p>In September 2022, we entered into a strategic investment and alliance with DJ Monitor B.V., a global market leader in monitoring and reporting music usage using AI music recognition technology, to help fairly provide the creators at the core of the music industry with the royalties they’re owed. This is something we believe is important for the continued growth of the music industry. By working on collaborative development projects such as KUVO, a service that supports the fair distribution of royalties, we aim to help foster an environment where music creators can achieve maximum creativity.</p> <h3>Digital Service (AlphaTheta Care)</h3> <p>To ensure our DJ equipment customers can use our products over long periods with more peace of mind, we launched AlphaTheta Care, the extended warranty service for DJ equipment, in April 2022.</p> </div></div></div></div></div></div> <div class="modal_window company_modal" id="pd_modal_0" ><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/ui_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/ui_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>User Interface Technology</h3> <p>A user interface that enables versatile performance expression is a key factor in elevating the DJ into an artist. AlphaTheta has been constantly working to further enhance the ease of use, intuitiveness, stability, and durability of the interfaces we make.</p> <h3>The MAGVEL FADER PRO, which withstands intense scratching</h3> <p>The MAGVEL FADER PRO combines delicacy and boldness. To enable smoother movement, the crossfader – which detects knob position without contact by sensing the magnetic field emitted from the magnets – is designed with the same precision as the traverse mechanism that moves the laser pickup in a CD drive. It’s also durable, so it won’t be damaged by intense scratching. And the top panel around the crossfader on each product it features on is protected by a highly durable coating to reduce wear and ensure long-term use. This crossfader features on products such as the scratch-style 2-channel professional DJ controller, the DDJ-REV7.</p> </div></div></div></div></div><div class="modal_next_button" data-target="pd_modal_1" ></div></div> <div class="modal_window company_modal" id="pd_modal_1" ><div class="modal_prev_button" data-target="pd_modal_0" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/audio-analysis-modal-pc.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/audio-analysis-modal-sp.jpg"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Digital Audio Analysis and Signal Processing Technologies</h3> <p>DJs deliver smooth performances by using their understanding of the composition and characteristics of the music to mix tracks with different tempos and keys. AlphaTheta’s products support more advanced and creative DJ performances by analyzing and visually representing the composition and features of songs and applying various processing to the songs, such as effects.</p> <h3>Enabling creative live mash-up performances</h3> <p>Using Mix Point Link on the DDJ-FLX10 4-channel performance DJ controller alongside our rekordbox DJ software, you can seamlessly link the playback of tracks in your set and free up your hands. With Track Separation, you can load a song in the usual way and play its vocal, drum, and instrumental parts separately.By combining these 2 features, you can create live mash-up performances that are more creative and innovative than ever before.</p> </div></div></div></div></div><div class="modal_next_button" data-target="pd_modal_2" ></div></div> <div class="modal_window company_modal" id="pd_modal_2" ><div class="modal_prev_button" data-target="pd_modal_1" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/highquality_sound_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/highquality_sound_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>High-Quality Sound Technology</h3> <p>We use our unique design knowledge to create a rich audio experience that moves audiences, even at high volume levels.</p> <h3>Stunningly clear sound</h3> <p>The next-generation club sound of products such as the DJM-A9 4-channel professional DJ mixer comes from extensive development and fine-tuning of technology from previous units, as well as brand-new components. The channel input section on the DJM-A9 is equipped with a 32-bit high-quality A/D converter for crystal-clear, high-resolution sound, while the master and booth output sections employ 32-bit high-quality D/A converters so you can experience the same crystal-clear sound from the booth monitors as the crowd hears on the dancefloor.</p> </div></div></div></div></div><div class="modal_next_button" data-target="pd_modal_3" ></div></div> <div class="modal_window company_modal" id="patent_modal_0" ><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/patent_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/patent_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Patents</h3> <p>We provide products that exceed our customers’ expectations by using our many patented technologies. We’ll continue to improve our technology to provide new value to our customers.</p> <h3>Comfortable operation made possible by patented technology</h3> <p>The CDJ-3000 is equipped with a jog wheel that utilizes our patented technology* to offer the smoothest operation in the history of the CDJ series. The CDJ-3000 features a sheet switch directly beneath the top panel for touch detection. This enables more direct and quick touch operation compared to placing a capacitive sensor on the jog wheel’s surface, as well as smoother rotation. Multiple brake pads are also located under the top panel to control the rotational force, and each pad’s height is adjustable. This structure allows for finely tuned control of the rotational force to match the DJ’s preferences.</p> <pre style="font-size: 77%; margin-top: 2.5em;">*Patented technology Japan: No. 7249402, No. 7254179, No. 7261880 United States: US11863141B, US20220350423A1, US11960666B Europe: EP3933873B1, EP3989601A1, EP3989600A1</pre> </div></div></div></div></div></div> <div class="modal_window company_modal" id="design_modal_0" ><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/design-modal-pc.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/design-sp.jpg"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="description"><h3>Design</h3> <h3>Making dreams a reality</h3> <p>We dream of what customers will want in 5 years and use our creativity to make it happen.AlphaTheta has created a design center that specializes in product design, digital design, and communication design.</p> <p>The mission of the design center is to “Make dreams a reality.” There, we work to envision what we and our customers will want in the near future, consult with people from diverse backgrounds, and combine our creativity to turn those ideas into real products, software, and services.</p> </div></div></div></div></div></div> <div class="modal_window company_modal" id="sustainability_items_modal_0" ><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/11/Sustaina_DJ_Lab-560x640-1.jpg"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/11/Sustaina_DJ_Lab-686x392-1.jpg"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="tags"><div class="tag social">Social contributions</div></div><div class="description"><h3>Bridging Generations and Health Through Music – The Smiles and Dementia Prevention Brought by Smile DISCO</h3> <p>In October 2024, a collaborative event, Smile DISCO, was held at Isle Shinagawa with Em-Musubi, focusing on dementia prevention through music and entertainment. It was inspiring to see participants moving their bodies to Showa-era pop songs, all with smiles on their faces. The event welcomed people of all ages, from the elderly to children, promoting fun and health through the power of music.</p> </div></div></div></div></div><div class="modal_next_button" data-target="sustainability_items_modal_1" ></div></div> <div class="modal_window company_modal" id="sustainability_items_modal_1" ><div class="modal_prev_button" data-target="sustainability_items_modal_0" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability1_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability1_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="tags"><div class="tag social">Social contributions</div></div><div class="description"><h3>A new spatial-experience event in which the audience can experience DJ performances through sight and touch</h3> <p>As part of the innovative technology exhibition YOXO FESTIVAL, held at the Yokohama Landmark Plaza, we exhibited and demonstrated Club YOXO, a new club space using technology that combines DJ music, lighting, lyrics, and vibration devices. This event enabled the audience to enjoy the whole experience regardless of their hearing ability. We look forward to joining in more activities that connect people through music.</p> </div></div></div></div></div><div class="modal_next_button" data-target="sustainability_items_modal_2" ></div></div> <div class="modal_window company_modal" id="sustainability_items_modal_2" ><div class="modal_prev_button" data-target="sustainability_items_modal_1" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability2_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability2_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="tags"><div class="tag social">Social contributions</div></div><div class="description"><h3>AlphaTheta has partnered with Bridges for Music since 2012, empowering young talent in under-served South African communities.</h3> <p>Since Bridges for Music was established in 2012, AlphaTheta has supported its mission. We’ve championed the cause by providing products and equipment, collaborating on various initiatives, and sponsoring graduates who, in turn, have attained leadership roles within their communities. Leveraging the universal power of music, we strive to reintegrate the underprivileged into education, offering musical education and essential life skills, entrepreneurship training, and counselling. At AlphaTheta, we believe in the profound impact that music can have in bridging gaps, fostering education, and empowering communities.</p> </div></div></div></div></div><div class="modal_next_button" data-target="sustainability_items_modal_3" ></div></div> <div class="modal_window company_modal" id="sustainability_items_modal_3" ><div class="modal_prev_button" data-target="sustainability_items_modal_2" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability3_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability3_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="description"><h3>Transition to environmentally friendly and recyclable materials</h3> <p>We’ve stopped using laminated packaging and transitioned to boxes that are easily recyclable.<br /> The cushioning material inside, previously made of Styrofoam, is now made of paper, reducing our use of plastic and contributing to the reduction of greenhouse gas emissions.</p> </div></div></div></div></div><div class="modal_next_button" data-target="sustainability_items_modal_4" ></div></div> <div class="modal_window company_modal" id="sustainability_items_modal_4" ><div class="modal_prev_button" data-target="sustainability_items_modal_3" ></div><div class="modal_contents company_modal_contents"><div class="image_area"><img class="image pc" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability4_modal.webp"/><img class="image sp" src="https://assets.alphatheta.com/wp-content/uploads/2024/08/sustainability4_modal_sp.webp"/></div><div class="description_area"><div class="description_wrap"><div class="description_content"><div class="tags"><div class="tag environment">Environmental consideration</div></div><div class="description"><h3>AlphaTheta Care</h3> <p>“Extend Your Playability – For a longer, more reliable life for your valuable products.”</p> <p>We offer an extended warranty service (Japan and US only) to ensure that our customers can use their DJ products for many years to come.</p> </div></div></div></div></div></div><div id="modal-close-button"> <svg xmlns="http://www.w3.org/2000/svg" width="56" height="56" viewBox="0 0 56 56" fill="none"> <rect 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