CINXE.COM
Analyzing the Success of Michael's CeraVe Super Bowl Commercial
<!DOCTYPE html><html lang="en" class="h-full antialiased"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"/><script src="https://beehiiv-adnetwork-production.s3.amazonaws.com/pixel-js.js" async=""></script><meta name="mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"/><meta name="theme-color" content="#000000"/><title>Analyzing the Success of Michael's CeraVe Super Bowl Commercial</title><meta content="business, marketing, artificial intelligence" name="keywords"/><meta content="ClickZ" name="author"/><meta content="The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand." name="description"/><meta content="website" property="og:type"/><meta content="https://beehiivorigin.clickz.com/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial" property="og:url"/><meta content="Analyzing the Success of Michael's CeraVe Super Bowl Commercial" property="og:title"/><meta content="The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand." property="og:description"/><meta content="ClickZ" property="og:site_name"/><meta content="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg?t=1717354511" property="og:image"/><meta content="1200" property="og:image:width"/><meta content="630" property="og:image:height"/><meta content="The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand." property="og:image:alt"/><meta content="https://beehiivorigin.clickz.com/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial" name="twitter:url"/><meta content="Analyzing the Success of Michael's CeraVe Super Bowl Commercial" name="twitter:title"/><meta content="The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand." name="twitter:description"/><meta content="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg?t=1717354511" name="twitter:image"/><meta content="summary_large_image" name="twitter:card"/><meta content="1932054120322754" name="fb:app_id"/><link href="https://beehiivorigin.clickz.com/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial" rel="canonical"/><link as="image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" rel="icon"/><link as="style" href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="preload"/><link href="https://rss.beehiiv.com/feeds/LavXkeAVtM.xml" rel="alternate" title="ClickZ RSS Feed" type="application/rss+xml"/><link rel="apple-touch-icon" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"/><link rel="apple-touch-startup-image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="modulepreload" href="/assets/manifest-ba8709e8.js"/><link rel="modulepreload" href="/assets/entry.client-CuBsnk-1.js"/><link rel="modulepreload" href="/assets/index-D6da9p6-.js"/><link rel="modulepreload" href="/assets/jsx-runtime-BjG_zV1W.js"/><link rel="modulepreload" href="/assets/AppGlobals-2Br-8bZs.js"/><link rel="modulepreload" href="/assets/dayjs.min-B8CfgAhU.js"/><link rel="modulepreload" href="/assets/performance-dfU_ZKaW.js"/><link rel="modulepreload" href="/assets/i18next-BV1g0mjb.js"/><link rel="modulepreload" href="/assets/components-Oj2xMfGE.js"/><link rel="modulepreload" href="/assets/context-CxfOs_9L.js"/><link rel="modulepreload" href="/assets/index-x2da_zcv.js"/><link rel="modulepreload" href="/assets/index-BdpAPpdN.js"/><link rel="modulepreload" href="/assets/useTranslation-CfKJAmGY.js"/><link rel="modulepreload" href="/assets/index-CqJN8iQq.js"/><link rel="modulepreload" href="/assets/StatusInputs-JkVhk_jg.js"/><link rel="modulepreload" href="/assets/PageProvider-uKxoiNdl.js"/><link rel="modulepreload" href="/assets/useToast-DK42uF07.js"/><link rel="modulepreload" href="/assets/WebThemeContext-DttfuZxo.js"/><link rel="modulepreload" href="/assets/keyboard-CaEu2o0u.js"/><link rel="modulepreload" href="/assets/use-is-mounted-BaHv16bB.js"/><link rel="modulepreload" href="/assets/bugs-DVQzBh-s.js"/><link rel="modulepreload" href="/assets/transition-y-5XFFuu.js"/><link rel="modulepreload" href="/assets/hidden-KuoXmiN5.js"/><link rel="modulepreload" href="/assets/YoutubeIcon-DSouMQiN.js"/><link rel="modulepreload" href="/assets/use-root-containers-DmyWFwuo.js"/><link rel="modulepreload" href="/assets/use-tree-walker-Inv4mdsP.js"/><link rel="modulepreload" href="/assets/index-CJHGmWl4.js"/><link rel="modulepreload" href="/assets/useIsLoggedIn-BbU3-q43.js"/><link rel="modulepreload" href="/assets/index-EzvqLY92.js"/><link rel="modulepreload" href="/assets/Input-HUlJEznR.js"/><link rel="modulepreload" href="/assets/RedirectToHiddenInput-mUb4yii7.js"/><link rel="modulepreload" href="/assets/description-BklOXbF-.js"/><link rel="modulepreload" href="/assets/LoginWithPasswordAction-BShxROpw.js"/><link rel="modulepreload" href="/assets/Image-ycA_AFLr.js"/><link rel="modulepreload" href="/assets/dialog-CtpHvvfD.js"/><link rel="modulepreload" href="/assets/XMarkIcon-BIfmjQfr.js"/><link rel="modulepreload" href="/assets/index-COqk5b7U.js"/><link rel="modulepreload" href="/assets/index-DTtuIjz-.js"/><link rel="modulepreload" href="/assets/index-DWIcfCyK.js"/><link rel="modulepreload" href="/assets/index-BxYGUTX4.js"/><link rel="modulepreload" href="/assets/PoweredByBeehiiv-BmLCj73J.js"/><link rel="modulepreload" href="/assets/CreateAction-Dl0JjCOR.js"/><link rel="modulepreload" href="/assets/popover-CV1J-FFp.js"/><link rel="modulepreload" href="/assets/index-DIU-Hrs1.js"/><link rel="modulepreload" href="/assets/useSetLastViewedResource-YXtKzy-E.js"/><link rel="modulepreload" href="/assets/index-DcpNk-OI.js"/><link rel="modulepreload" href="/assets/ChevronDownIcon-CCywpT3m.js"/><link rel="modulepreload" href="/assets/XMarkIcon-Y2tO3Ykg.js"/><link rel="modulepreload" href="/assets/index-pnFxOaac.js"/><link rel="modulepreload" href="/assets/index-IxBbnf-Q.js"/><link rel="modulepreload" href="/assets/useIsMobile-onEuuMFV.js"/><link rel="modulepreload" href="/assets/disclosure-OT1gpdxK.js"/><link rel="modulepreload" href="/assets/SparklesIcon-DA4hsc2a.js"/><link rel="modulepreload" href="/assets/useSignupRedirects-DpD4LtfX.js"/><link rel="modulepreload" href="/assets/CheckIcon-681VH8qr.js"/><link rel="modulepreload" href="/assets/useTypedLoaderData-Bk1_tu68.js"/><link rel="modulepreload" href="/assets/useWebBuilderCommunicator-DoXoLq6Y.js"/><link rel="modulepreload" href="/assets/root-DyTVJERh.js"/><link rel="modulepreload" href="/assets/LockClosedIcon-BluoCUMI.js"/><link rel="modulepreload" href="/assets/ArrowLeftIcon-Dz9QYxn0.js"/><link rel="modulepreload" href="/assets/ChevronRightIcon-Dsmk2epM.js"/><link rel="modulepreload" href="/assets/relativeTime-tlGPeD3Q.js"/><link rel="modulepreload" href="/assets/HeroChatIcon-DZxH_rr3.js"/><link rel="modulepreload" href="/assets/FreeGatedContent-D-EWr0IZ.js"/><link rel="modulepreload" href="/assets/TwitterEmbed-BV3-M1Zy.js"/><link rel="modulepreload" href="/assets/index-CCu-G_ty.js"/><link rel="modulepreload" href="/assets/index-D5Hq4kiz.js"/><link rel="modulepreload" href="/assets/index-BFDoivjB.js"/><link rel="modulepreload" href="/assets/index-BbnTzeLf.js"/><link rel="modulepreload" href="/assets/_slug-BLaqTSRC.js"/><script>window.__AppGlobals__={"SENTRY_CLIENT_DSN":"https://35c3cc890abe9dbb51e6e513fcd6bbca@o922922.ingest.us.sentry.io/4507170453979136","SENTRY_ENV":"production","SENTRY_RELEASE":"db8f2fb594c411189813cd3fd7424600a837ab21","STRIPE_PUBLISHABLE_KEY":"pk_live_51IekcQKHPFAlBzyyGNBguT5BEI7NEBqrTxJhsYN1FI1lQb9iWxU5U2OXfi744NEMx5p7EDXh08YXrudrZkkG9bGc00ZCrkXrxL","VAPID_PUBLIC_KEY":"BEhdtfPr1iefl9Jd16511ML4L5eC4dp4exGTAqE95rZEgjRPqc-k1FymD_b-e7XaC5g43hejZ0y_VGJq72zncjY","REACT_APP_HUMAN_ENABLED":"true","REACT_APP_HUMAN_URL":"//client.px-cloud.net/PXeBumDLwe/main.min.js","REACT_APP_ADNETWORK_PIXELJS_URL":"https://beehiiv-adnetwork-production.s3.amazonaws.com/pixel-js.js"};</script><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="stylesheet"/><script type="application/ld+json">{}</script><style>:root { --wt-primary-color: #030712; --wt-text-on-primary-color: #F9FAFB; --wt-secondary-color: #F9FAFB; --wt-text-on-secondary-color: #030712; --wt-tertiary-color: #FFFFFF; --wt-text-on-tertiary-color: #222222; --wt-background-color: #fcfdff; --wt-text-on-background-color: #030712; --wt-subscribe-background-color: #fcfdff; --wt-text-on-subscribe-background-color: #030712; --wt-header-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-body-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-button-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-border-radius: 8px } .bg-wt-primary { background-color: var(--wt-primary-color); } .text-wt-primary { color: var(--wt-primary-color); } .border-wt-primary { border-color: var(--wt-primary-color); } .bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); } .text-wt-text-on-primary { color: var(--wt-text-on-primary-color); } .border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); } .bg-wt-secondary { background-color: var(--wt-secondary-color); } .text-wt-secondary { color: var(--wt-secondary-color); } .border-wt-secondary { border-color: var(--wt-secondary-color); } .bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); } .text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); } .border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); } .bg-wt-tertiary { background-color: var(--wt-tertiary-color); } .text-wt-tertiary { color: var(--wt-tertiary-color); } .border-wt-tertiary { border-color: var(--wt-tertiary-color); } .bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); } .text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); } .border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); } .bg-wt-background { background-color: var(--wt-background-color); } .text-wt-background { color: var(--wt-background-color); } .border-wt-background { border-color: var(--wt-background-color); } .bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); } .text-wt-text-on-background { color: var(--wt-text-on-background-color); } .border-wt-text-on-background { border-color: var(--wt-text-on-background-color); } .bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); } .text-wt-subscribe-background { color: var(--wt-subscribe-background-color); } .border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); } .bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); } .text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); } .border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); } .rounded-wt { border-radius: var(--wt-border-radius); } .wt-header-font { font-family: var(--wt-header-font); } .wt-body-font { font-family: var(--wt-body-font); } .wt-button-font { font-family: var(--wt-button-font); } input:focus { --tw-ring-color: transparent !important; } li a { word-break: break-word; } @media only screen and (max-width:667px) { .mob-stack { display: block !important; width: 100% !important; } .mob-w-full { width: 100% !important; } } </style><link rel="stylesheet" href="/assets/root-BEWB8LJi.css"/></head><body class="flex h-full flex-col bg-wt-background text-wt-text-on-background"><div class=""><div class="flex min-h-screen flex-col"><div></div><div style="position:fixed;z-index:9999;top:16px;left:16px;right:16px;bottom:16px;pointer-events:none"></div><nav class="px-4 sm:px-6 w-full py-2" style="background-color:#11112d"><div class="mx-auto w-full max-w-6xl"><div class="mx-auto flex items-center justify-between"><div class="flex items-center space-x-2"><a class="rounded-lg transition:all px-2 py-1 hover:bg-black/5" href="/"><div class="flex items-center space-x-2"><div class="h-8 w-8 overflow-hidden rounded-wt"><figure class="aspect-square relative h-full overflow-hidden w-full"><img class="absolute inset-0 h-full w-full object-cover" width="100" height="100" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" alt="ClickZ logo"/></figure></div><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="sm:text-md wt-text-primary hidden text-sm md:block text-md font-regular font-ariel">ClickZ</span></div></a><div class="opacity-0 block"><div class="z-20 flex gap-1"><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="/c/about-us"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">About Us</span></a><div class="cursor-pointer" data-headlessui-state=""><div class=""><button style="color:#ffffff;font-family:Inter;z-index:0" class="rounded-lg inline-flex items-center px-2 py-2 hover:bg-black/5 focus:outline-none focus-visible:ring-2" type="button" aria-expanded="false" data-headlessui-state=""><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:block text-md font-regular font-ariel">Categories</span><div style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class=" ml-2 h-3 w-3 transition duration-150 ease-in-out"><path fill-rule="evenodd" d="M12.53 16.28a.75.75 0 0 1-1.06 0l-7.5-7.5a.75.75 0 0 1 1.06-1.06L12 14.69l6.97-6.97a.75.75 0 1 1 1.06 1.06l-7.5 7.5Z" clip-rule="evenodd"></path></svg></div></button></div></div><div style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://forms.office.com/e/j9GF17e46P" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Submit Your Opinion Piece</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://marketingtools.clickz.com/cpm-calculator" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">CPM Calculator</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="/c/advertise-with-us"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Advertise With Us</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0&mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Resources</span></a><div class="cursor-pointer" data-headlessui-state=""><div class=""><button style="color:#ffffff;font-family:Inter;z-index:0" class="rounded-lg inline-flex items-center px-2 py-2 hover:bg-black/5 focus:outline-none focus-visible:ring-2" type="button" aria-expanded="false" data-headlessui-state=""><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:block text-md font-regular font-ariel">Terms of Use</span><div style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class=" ml-2 h-3 w-3 transition duration-150 ease-in-out"><path fill-rule="evenodd" d="M12.53 16.28a.75.75 0 0 1-1.06 0l-7.5-7.5a.75.75 0 0 1 1.06-1.06L12 14.69l6.97-6.97a.75.75 0 1 1 1.06 1.06l-7.5 7.5Z" clip-rule="evenodd"></path></svg></div></button></div></div><div style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div></div></div></div><div class="flex items-center space-x-2"><div class="flex items-center space-x-2"><a class="border font-medium shadow-sm wt-button-font inline-flex items-center disabled:bg-gray-400 disabled:cursor-not-allowed focus:outline-none focus:ring-2 focus:ring-offset-2 justify-center transition-colors rounded-wt px-4 py-2 text-sm border-wt-primary text-wt-text-on-primary bg-wt-primary disabled:border-gray-500 focus:ring-wt-primary whitespace-nowrap !text-sm !font-semibold shadow-none" style="background:#ffa12f;border:1px solid #030712;color:#F9FAFB;font-family:Inter" href="/subscribe">Subscribe</a></div><div class="relative inline-block text-left" data-headlessui-state=""><button aria-label="Menu" class="rounded-full transition-all" id="headlessui-menu-button-:Rd5al:" type="button" aria-haspopup="menu" aria-expanded="false" data-headlessui-state=""><div class="mt-1.5 rounded hover:bg-black/5" style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6"><path stroke-linecap="round" stroke-linejoin="round" d="M3.75 6.75h16.5M3.75 12h16.5m-16.5 5.25h16.5"></path></svg></div></button></div></div></div></div></nav><main class="flex-grow"><div><div class="sticky top-0 z-50 w-full"><div aria-valuemax="100" aria-valuemin="0" aria-valuenow="0" aria-valuetext="0%" role="progressbar" data-state="loading" data-value="0" data-max="100" class="relative overflow-hidden h-1.5 bg-transparent w-full"><div data-state="loading" data-value="0" data-max="100" class="h-full w-full bg-wt-primary" style="width:0%"></div></div></div><div class="fixed bottom-0 left-0 z-50 px-4"></div><div class="relative mx-auto max-w-6xl px-4"><div class="fixed bottom-0 left-0 top-auto z-20 w-full rounded bg-wt-background shadow-xl transition-all duration-300 ease-in-out md:bottom-auto md:z-auto md:w-fit md:border-none md:shadow-none opacity-100 md:top-20"><div class="absolute left-0 top-0 w-full border border-t border-wt-text-on-background bg-wt-background opacity-10 md:hidden"></div><div class="mx-auto w-full max-w-6xl px-0 lg:px-4"><div class="flex flex-col gap-8 md:h-40"><div class=""><div class="grid grid-cols-3 p-4 px-8 sm:p-2 sm:px-2 md:grid-cols-1 md:gap-2"><div class="relative flex flex-col justify-center md:left-1"><div class="flex h-7 w-7 items-center justify-center rounded-wt transition-all hover:bg-black/5"><button class="cursor-pointer"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 stroke-1 text-wt-text-on-background opacity-50"><path stroke-linecap="round" stroke-linejoin="round" d="M10.5 19.5 3 12m0 0 7.5-7.5M3 12h18"></path></svg></button></div></div><div class="flex items-center justify-center gap-3 md:flex-col md:items-start md:gap-1"><button class="group" type="button"><div class="text-wt-text-on-background opacity-50 group-hover:opacity-100 flex items-center"><div class="rounded-full p-1 hover:bg-[#f3f4f6]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="h-7 w-7 outline-none h-4 w-4 stroke-1"><path stroke-linecap="round" stroke-linejoin="round" d="M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z"></path></svg></div><span class="hidden text-transparent text-sm font-medium group-hover:opacity-100">0</span></div></button><button class="group relative top-[1px] flex items-center outline-none md:pt-0"><div class="rounded-full p-1 hover:bg-[#f3f4f6]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="h-7 w-7 stroke-1 text-wt-text-on-background opacity-50 group-hover:opacity-100"><path stroke-linecap="round" stroke-linejoin="round" d="M20.25 8.511c.884.284 1.5 1.128 1.5 2.097v4.286c0 1.136-.847 2.1-1.98 2.193-.34.027-.68.052-1.02.072v3.091l-3-3c-1.354 0-2.694-.055-4.02-.163a2.115 2.115 0 0 1-.825-.242m9.345-8.334a2.126 2.126 0 0 0-.476-.095 48.64 48.64 0 0 0-8.048 0c-1.131.094-1.976 1.057-1.976 2.192v4.286c0 .837.46 1.58 1.155 1.951m9.345-8.334V6.637c0-1.621-1.152-3.026-2.76-3.235A48.455 48.455 0 0 0 11.25 3c-2.115 0-4.198.137-6.24.402-1.608.209-2.76 1.614-2.76 3.235v6.226c0 1.621 1.152 3.026 2.76 3.235.577.075 1.157.14 1.74.194V21l4.155-4.155"></path></svg></div><span class="hidden relative -top-[1px] text-sm font-medium group-hover:opacity-100 md:top-0">0</span></button><div class="relative z-20 inline-block text-left md:z-0" data-headlessui-state=""><button class="relative right-[2px] top-[1.5px] outline-none md:right-[0px]" id="headlessui-menu-button-:Rfamnal:" type="button" aria-haspopup="menu" aria-expanded="false" data-headlessui-state=""><div class="flex items-center rounded-full p-1 hover:bg-[#f3f4f6]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="text-wt-text-on-background opacity-50 hover:opacity-100 h-7 w-7 stroke-1 text-gray-400"><path stroke-linecap="round" stroke-linejoin="round" d="M7.217 10.907a2.25 2.25 0 1 0 0 2.186m0-2.186c.18.324.283.696.283 1.093s-.103.77-.283 1.093m0-2.186 9.566-5.314m-9.566 7.5 9.566 5.314m0 0a2.25 2.25 0 1 0 3.935 2.186 2.25 2.25 0 0 0-3.935-2.186Zm0-12.814a2.25 2.25 0 1 0 3.933-2.185 2.25 2.25 0 0 0-3.933 2.185Z"></path></svg></div></button></div></div></div></div></div></div></div><div class=""><div class="mx-auto flex max-w-2xl flex-col pb-4"><div class="mt-8" style="padding-left:15px;padding-right:15px"><ul class="flex flex-wrap items-center gap-2 text-xs font-semibold"><li class="flex items-center gap-2 text-wt-text-on-background"><a href="../" class="opacity-70">ClickZ</a><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" height="14px"><path stroke-linecap="round" stroke-linejoin="round" d="m8.25 4.5 7.5 7.5-7.5 7.5"></path></svg></li><li class="flex items-center gap-2 text-wt-text-on-background"><span class="opacity-70">Posts</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" height="14px"><path stroke-linecap="round" stroke-linejoin="round" d="m8.25 4.5 7.5 7.5-7.5 7.5"></path></svg></li><li class="flex items-center gap-2 text-wt-text-on-background"><span class="!opacity-100">Analyzing the Success of Michael's CeraVe Super Bowl Commercial</span></li></ul></div><div><div><div><link href="https://fonts.gstatic.com" rel="preconnect"><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="stylesheet"><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="stylesheet"><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="stylesheet"><style type="text/css"> :root { --wt-primary-color: #030712; --wt-text-on-primary-color: #F9FAFB; --wt-secondary-color: #F9FAFB; --wt-text-on-secondary-color: #030712; --wt-tertiary-color: #FFFFFF; --wt-text-on-tertiary-color: #222222; --wt-background-color: #fcfdff; --wt-text-on-background-color: #030712; --wt-subscribe-background-color: #fcfdff; --wt-text-on-subscribe-background-color: #030712; --wt-header-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-body-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-button-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-border-radius: 8px } .bg-wt-primary { background-color: var(--wt-primary-color); } .text-wt-primary { color: var(--wt-primary-color); } .border-wt-primary { border-color: var(--wt-primary-color); } .bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); } .text-wt-text-on-primary { color: var(--wt-text-on-primary-color); } .border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); } .bg-wt-secondary { background-color: var(--wt-secondary-color); } .text-wt-secondary { color: var(--wt-secondary-color); } .border-wt-secondary { border-color: var(--wt-secondary-color); } .bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); } .text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); } .border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); } .bg-wt-tertiary { background-color: var(--wt-tertiary-color); } .text-wt-tertiary { color: var(--wt-tertiary-color); } .border-wt-tertiary { border-color: var(--wt-tertiary-color); } .bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); } .text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); } .border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); } .bg-wt-background { background-color: var(--wt-background-color); } .text-wt-background { color: var(--wt-background-color); } .border-wt-background { border-color: var(--wt-background-color); } .bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); } .text-wt-text-on-background { color: var(--wt-text-on-background-color); } .border-wt-text-on-background { border-color: var(--wt-text-on-background-color); } .bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); } .text-wt-subscribe-background { color: var(--wt-subscribe-background-color); } .border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); } .bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); } .text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); } .border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); } .rounded-wt { border-radius: var(--wt-border-radius); } .wt-header-font { font-family: var(--wt-header-font); } .wt-body-font { font-family: var(--wt-body-font); } .wt-button-font { font-family: var(--wt-button-font); } input:focus { --tw-ring-color: transparent !important; } li a { word-break: break-word; } @media only screen and (max-width:667px) { .mob-stack { display: block !important; width: 100% !important; } .mob-w-full { width: 100% !important; } } </style><style> @font-face { font-family: 'Montserrat'; font-style: normal; font-weight: 400; src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2'); } @font-face { font-family: 'Montserrat'; font-style: normal; font-weight: 700; src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2'); } @font-face { font-family: 'Montserrat'; font-style: italic; font-weight: 400; src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2'); } @font-face { font-family: 'Montserrat'; font-style: italic; font-weight: 700; src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2'); } </style><script async="" id="tiktok-script" src="https://www.tiktok.com/embed.js" type="text/javascript"></script><script async="" defer="" id="twitter-wjs" src="https://platform.twitter.com/widgets.js" type="text/javascript"></script><style> .table-base, .table-c, .table-h { border: 1px solid #ffa12f; } .table-c { padding:2px; background-color:#FFFFFF; } .table-c p { color: #11112d; font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; } .table-h { padding:4px; background-color:#ffa12f; } .table-h p { color: #11112d; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; } </style></div><div class="bg-wt-background" style="color: var(--wt-text-on-background-color) !important;"><div class="rendered-post" style="max-width: 672px; margin: 0 auto;"><div class="bg-wt-background text-wt-text-on-background"><div style="padding-top:1.5rem; padding-bottom:1.5rem;"><style> .bh__byline_wrapper { font-size: .875rem; line-height: 1.25rem; vertical-align: middle; justify-content: space-between; display: block; } .bh__byline_social_wrapper { display: flex; margin-top: 0.5rem; align-items: center; } .bh__byline_social_wrapper > * + * { margin-left: 1rem; } @media (min-width: 768px) { .bh__byline_wrapper { display: flex; } .bh__byline_social_wrapper { margin-top: 0rem; } } </style><div id="web-header" style="padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;"><h1 style="font-size: 36px; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;">Analyzing the Success of Michael's CeraVe Super Bowl Commercial</h1><h2 style="font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;">The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.</h2><div class="bh__byline_wrapper"><div><div style="display:flex;"><div style="display:flex; flex-direction:row; justify-content:flex-start;"><div style="display:flex;"><img alt="Author" height="40" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png" style="height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;" width="40"></div><div style="display:flex; align-items:center;"><p style="left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;"><span>ClickZ</span><br><span class="text-wt-text-on-background" style="opacity:0.75;"> February 14, 2024 • Estimated Reading Time: 7 minutes </span></p></div></div></div></div><div class="bh__byline_social_wrapper"><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 212 212" width="100%" xmlns="http://www.w3.org/2000/svg"><circle cx="106.214" cy="105.5" fill-opacity="0.15" fill="#9CA3AF" r="105.5"></circle><path d="M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z" fill="#BAC2CE"></path></svg></div></a><a href="https://twitter.com/intent/tweet?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.&url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 52 52" width="100%" xmlns="http://www.w3.org/2000/svg"><circle cx="26" cy="26" fill-opacity="0.15" fill="#9CA3AF" r="26"></circle><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z" fill="#BAC2CE" transform="translate(14,14)"></path></svg></div></a><a href="https://www.threads.net/intent/post?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.+https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 211 211" width="100%" xmlns="http://www.w3.org/2000/svg"><circle cx="105.5" cy="105.5" fill-opacity="0.15" fill="#9CA3AF" r="105.5"></circle><path d="M125.185 102.469C124.828 102.298 124.465 102.133 124.097 101.975C123.456 90.1702 117.006 83.4121 106.175 83.3429C106.126 83.3426 106.077 83.3426 106.028 83.3426C99.5502 83.3426 94.1624 86.1078 90.8463 91.1396L96.8028 95.2256C99.2801 91.4671 103.168 90.6658 106.031 90.6658C106.064 90.6658 106.097 90.6658 106.13 90.6661C109.696 90.6889 112.387 91.7257 114.129 93.7477C115.397 95.2198 116.244 97.254 116.664 99.8213C113.502 99.2839 110.083 99.1187 106.427 99.3283C96.13 99.9214 89.5101 105.927 89.9547 114.272C90.1803 118.505 92.2891 122.147 95.8924 124.526C98.9389 126.537 102.863 127.52 106.941 127.297C112.326 127.002 116.551 124.948 119.498 121.19C121.737 118.337 123.152 114.64 123.777 109.981C126.344 111.53 128.246 113.568 129.296 116.019C131.083 120.184 131.187 127.028 125.602 132.608C120.709 137.496 114.827 139.611 105.938 139.677C96.0779 139.603 88.6207 136.441 83.7723 130.278C79.2321 124.506 76.8857 116.17 76.7982 105.5C76.8857 94.8301 79.2321 86.4937 83.7723 80.7222C88.6207 74.5587 96.0778 71.3965 105.938 71.3232C115.87 71.3971 123.457 74.5745 128.491 80.7677C130.959 83.8048 132.82 87.6242 134.047 92.0775L141.028 90.2151C139.54 84.7337 137.2 80.0102 134.016 76.0929C127.563 68.1529 118.124 64.0844 105.962 64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z" fill="#BAC2CE"></path></svg></div></a><a href="https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 211 211" width="100%" xmlns="http://www.w3.org/2000/svg"><circle cx="105.5" cy="105.5" fill-opacity="0.15" fill="#9CA3AF" r="105.5"></circle><path d="M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z" fill="#BAC2CE"></path></svg></div></a></div></div></div><div id="content-blocks"><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;"> When CeraVe, the esteemed skincare brand, unveiled its inaugural Super Bowl commercial, the marketing world turned its gaze to see how traditional advertising norms would be disrupted. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"><i>Michael</i> Cera, a notable figure in Hollywood, emerged as the linchpin of this novel marketing strategy, giving rise to countless discussions among industry professionals. Directed by the visionary Dean Fleischer-Camp, the Super Bowl campaign masterfully leveraged the “imposter character” concept, with Michael cleverly fueling rumors of being the founder of CeraVe—an unexpected twist that garnered immense traction. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> In the subsequent passage, the article probes into how this orchestrated buzz, intensified by over 6 billion earned impressions and energetic social media engagements, transformed the commercial into a phenomenon. Critically acclaimed and celebrated with a Super Clio award for creativity, the CeraVe campaign succeeded not only in captivating the Super Bowl audience but also in cementing its place in the pantheon of marketing excellence. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> The efficacy of CeraVe’s strategic approach to creating buzz prior to the Super Bowl and the elemental composition of its successful commercial will be closely examined. Analyzing the campaign’s imaginative prowess and its impact beyond the confines of the Super Bowl spectacle, the article presents an in-depth dissection of the CeraVe and <i>Michael</i> collaboration. </p></div><div id="strategic-approach-to-buzz-creation" style="padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;"><h2 style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;"><b>Strategic Approach to Buzz Creation</b></h2></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> In a landscape congested with advertisements, the choreography of building anticipation and curiosity is crucial. CeraVe’s Super Bowl foray, underpinned by <i>Michael’s</i> enigmatic affiliation, is a manifestation of multifaceted buzz marketing—strategically integrating diverse methodologies to create an inescapable resonance with the audience. This strategic approach was no mere happenstance; it was a meticulously architected blueprint, aiming to make the CeraVe brand synonymous with innovation and engagement in the minds of consumers. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> A pivotal facet of this approach was harnessing the power of social media tactics, to identify and captivate the target demographic. By researching the audience, the brand shaped its narrative to resonate on a personal level, crafting a story that was both relatable and share-worthy. Such digital sphere maneuvers are not just supplemental; as experts underscore, they are essential for sowing the seeds of a successful buzz. Through these channels, the campaign launched a barrage of engaging, shareable content that made <i>Michael</i> and CeraVe the talk of the town. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Seamlessly blurring the lines between advertisement and art, the campaign also employed stealth marketing techniques that subtly wove CeraVe into the tapestry of daily discourse. Such undercover marketing transcends the overt and often intrusive nature of traditional commercials, opting instead for a gentle nudge—an appearance here, a mention there—triggering curiosity rather than overt persuasion. It’s a nuanced dance, one where the brand flits across the consumer’s periphery, whispering rather than shouting, leaving a trail of intrigue that leads back to the brand itself. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Seven actionable buzz marketing strategies were judiciously leveraged by CeraVe: </p></div><div style="padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;"><ol start="1" style="color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Kicking off with online campaigns that blended the surreal with the familiar. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Transitioning to offline campaigns that drew a tangible connection to the brand’s values. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Cultivating partnerships with influencers who embodied authenticity. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Masterfully creating a demand that felt organic rather than constructed. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Propagating rumors that engaged the audience’s imagination. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Implementing the scarcity principle by offering a unique spectacle. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Infusing humor within narratives to create memorable moments. </p></li></ol></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Tracking the campaign’s effectiveness was equally as important as its creative components. It called for tools that measure engagement, growth, and impact—quantifying the buzz into actionable data. The end goal was clear: establish <i>Michael’s</i> CeraVe moment as an exemplar of creativity in buzz marketing. As <i>Michael</i> stepped into the Super Bowl limelight, it was evident that CeraVe had not just advertised a product; it had initiated a dialogue—a testament to a strategic orchestration that resonated with the collective consciousness of a massive audience. </p></div><div id="elements-of-success-in-the-cera-ve-" style="padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;"><h2 style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;"><b>Elements of Success in the CeraVe Commercial</b></h2></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Rooted in a strategy that considered consumer behavior and market trends, the success of the CeraVe Super Bowl commercial featuring <i>Michael</i> demonstrated the brand’s adeptness at tapping into the aspirations and needs of modern consumers. Especially notable was CeraVe’s pricing approach—smartly positioning itself as an accessibly priced alternative to premium skincare brands. This strategy proved particularly effective among <a class="link" href="https://www.indigo9digital.com/blog/ceravestrategyandgrowth?utm_source=clickz&utm_medium=newsletter&utm_campaign=CZweekly2024" target="_blank" style="-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;"><span style="color: rgb(255, 139, 0)">younger generations</span></a>, who often face more stringent financial constraints and are, therefore, drawn towards value-oriented choices without compromising on quality. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> A core aspect of <i>Michael’s CeraVe</i> commercial success stems from the strategic utilization of social media to strengthen the brand’s appeal. CeraVe’s vibrant social media presence, particularly on platforms like TikTok, underscores its resonance with a young, socially-connected customer base. Distinctly, the campaign’s potent mix of educational content, advocacy, and robust partnerships with dermatologists reflects a marketing stratagem that skilfully balances dermatologist endorsements with authentically engaging content as highlighted in a TikTok business case study about <a class="link" href="https://www.tiktok.com/business/en-US/inspiration/cerave-327?utm_source=clickz&utm_medium=newsletter&utm_campaign=CZweekly2024" target="_blank" style="-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;"><span style="color: rgb(255, 139, 0)">CeraVe’s strategy</span></a>. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Such concerted efforts manifested in not just increased sales, but an uplift in brand recall and preference, evidenced by the results of CeraVe’s Australian TikTok campaign which revealed over 15 million impressions and a 29% uplift in preference over competitors. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Beneath the commercial’s surface, these elements harmonized to depict CeraVe not just as a purveyor of skincare products, but as a beacon of trustworthiness and scientific integrity. <i>Michael’s</i> appearance in the Super Bowl commercial was an integral touchpoint, one that aligned with <i>CeraVe’s</i> marketing DNA—where innovation meets consumer education and high-quality skincare is made accessible. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> This Super Bowl commercial, featuring Michael, was not just about advertising skincare products; it was a vibrant declaration that skincare knows no gender, resonating with male audiences and engaging influencers from diverse backgrounds and demographics. CeraVe utilized these narrative elements to cultivate a brand perception rooted in inclusivity and accessibility. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> As the advertised promotion unfolded, the campaign also shined in its subtle nod to the “weird” and “unique,” with audience reception indicating that a dash of peculiarity could indeed complement beauty in marketing efforts. What began as whimsical online rumors surrounding Michael’s apparent ties to CeraVe culminated in an ad that expertly balanced quirkiness with product efficacy—a concoction that ultimately led to the Super Clio award win for its memorable emotional impact during the Super Bowl. </p></div><div id="fa-qs" style="padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;"><h2 style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;"><b>FAQs</b></h2></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;"> Frequently asked questions about Michael’s CeraVe Super Bowl commercial often revolve around the intricate details that contributed to the campaign’s overwhelming success. Below are the curated FAQs that provide further insights into this unique promotional venture: </p></div><div style="padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"><b>What was the objective behind CeraVe’s strategic global initiative featuring Michael Cera?</b> The campaign, a three-week endeavor, aimed to reinforce CeraVe’s message of “moisturize like a derm,” highlighting their status as the top dermatologist-recommended brand in the US. Through the partnership with Michael Cera and participation of TikTok celebrities, CeraVe sought to emphasize its dedication to developing products with dermatologists. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"><b>How did the ‘Michael CeraVe’ campaign garner engagement across various platforms?</b> The campaign’s execution spanned across digital media, including video and social media channels, with a strong influencer marketing approach that incorporated several partnership collaborations. This multifaceted strategy ensured widespread visibility and engagement, defining CeraVe’s presence as a fun, yet scientifically reputable skincare choice. </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"><b>Can you explain the significance behind the ‘Cera’ and ‘Ve’ in CeraVe?</b> The product name CeraVe is derived from ‘Cera,’ which refers to ceramides – vital lipids that play a role in protecting and reinforcing the skin barrier, and ‘Ve,’ which stands for MVE Technology. This trademarked technology enables a sustained release of moisturizing ingredients, a defining characteristic of CeraVe’s product line, collaboratively developed with dermatology experts. </p></li></ul></div></div></div></div></div></div></div></div></div></div></div><div class="px-4"></div><div id="comments" class="space-y-8 px-4"><div class="pb-8"><div class="mx-auto max-w-2xl" style="padding-left:15px;padding-right:15px"><div class="flex items-center justify-between gap-4 py-2"><h4 class="leading-none text-wt-text-on-background text-lg sm:text-xl font-bold">Reply</h4><div class=""><div class="relative inline-block text-left" data-headlessui-state=""><div><button class="inline-flex w-full justify-center whitespace-nowrap rounded-wt border bg-wt-background px-4 py-1 text-sm font-medium text-wt-text-on-background" id="headlessui-menu-button-:R1innal:" type="button" aria-haspopup="menu" aria-expanded="false" data-headlessui-state="">Newest first<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="-mr-1 ml-2 h-5 w-5 text-wt-text-on-background"><path fill-rule="evenodd" d="M5.22 8.22a.75.75 0 0 1 1.06 0L10 11.94l3.72-3.72a.75.75 0 1 1 1.06 1.06l-4.25 4.25a.75.75 0 0 1-1.06 0L5.22 9.28a.75.75 0 0 1 0-1.06Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="pb-4"><div class="relative"><div class="overflow-hidden rounded-wt border border-gray-300 shadow-sm focus-within:border-wt-primary focus-within:ring-1 focus-within:ring-wt-primary"><label for="comment" class="sr-only">Add your comment</label><textarea rows="2" name="content" id="comment" class="block w-full resize-none border-0 bg-transparent py-3 text-sm focus:ring-0" placeholder="Add your comment..." required=""></textarea><div class="py-2" aria-hidden="true"><div class="py-px"><div class="h-6"></div></div></div></div><div class="absolute inset-x-0 bottom-0 flex justify-between py-2 pl-3 pr-2"><div class="flex items-center space-x-5"><div class="flex-shrink-0"></div></div><div class="flex-shrink-0 pr-1"><button type="button" class="border font-medium shadow-sm wt-button-font inline-flex items-center disabled:bg-gray-400 disabled:cursor-not-allowed focus:outline-none focus:ring-2 focus:ring-offset-2 justify-center transition-colors rounded-wt px-2 py-1 text-sm border-wt-primary text-wt-text-on-primary bg-wt-primary disabled:border-gray-500 focus:ring-wt-primary">Login</button></div></div></div><span class="opacity-75 wt-body-font text-wt-text-on-background text-xs sm:text-sm font-regular"><button><span class="underline">Login</span></button> <!-- -->or<!-- --> <button><span class="underline">Subscribe</span></button> <!-- -->to participate<!-- -->.</span></div><div class="flex w-full animate-pulse flex-col space-y-6"><div class="space-y-4"><div class="h-8 w-full rounded bg-gray-300/80"></div><div class="h-8 w-full rounded bg-gray-300/80"></div><div class="h-8 w-full rounded bg-gray-300/80"></div><div class="h-8 w-full rounded bg-gray-300/80"></div></div></div></div></div></div></div></main><footer class="px-4 sm:px-6 py-8" style="background-color:#11112D"><div class="mx-auto w-full max-w-6xl"><div class="flex flex-col gap-y-6"><div class="grid grid-cols-1 gap-y-6 sm:grid-cols-3"><div class="sm:px-6"><div class="flex w-full flex-col items-center sm:items-start"><div class="flex items-center gap-x-2 py-4"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" alt="Your digital marketing and advertising news source" width="40" height="40" class="overflow-hidden"/><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-md font-semibold font-ariel">ClickZ</p></div><div class="text-center sm:text-left"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-sm font-regular font-ariel">Your digital marketing and advertising news source</p></div></div></div><div class="mx-auto hidden sm:flex sm:flex-row w-10/12"><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Home</p><div class="flex flex-col gap-y-2"><a class="sm:max-w-36 sm:text-wrap" href="/"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Posts</p></a><a class="sm:max-w-36 sm:text-wrap" href="/publications"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Newsletters</p></a><a class="sm:max-w-36 sm:text-wrap" href="/authors"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Authors</p></a></div></div><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">About Us</p><div class="flex flex-col gap-y-2"><a class="sm:max-w-36 sm:text-wrap" href="/c/about-us"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">About Us</p></a></div></div><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Contribute</p><div class="flex flex-col gap-y-2"><a style="color:#FFFFFF" href="https://forms.office.com/e/j9GF17e46P" target="_blank" rel="nofollow noreferrer noopener" class="underline"><p style="color:#FFFFFF;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Submit Your Opinion Piece</p></a></div></div></div><div class="flex flex-col items-center gap-y-4 sm:items-start sm:px-6"><div class="flex w-full flex-col items-center"><form class="group w-full rounded-wt bg-transparent" action="/create" method="post"><input type="hidden" name="redirect_path" value="/forms/421b4507-455b-4e81-bf89-fc3454a63e93?email="/><input type="hidden" name="sent_from_orchid" value="true"/><input type="hidden" name="fallback_path" value="/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial"/><input type="hidden" name="double_opt" value="false"/><input type="hidden" name="trigger_redirect" value="true"/><input hidden="" name="subscribe_error_message" value="Oops, something went wrong."/><input hidden="" name="subscribe_success_message" value="Subscribed!"/><div class="flex flex-col"><div style="background-color:#F9FAFB;border:none" class="flex w-full flex-col items-center sm:flex-row overflow-hidden rounded-lg"><div class="flex w-full items-center" style="background-color:#F9FAFB"><div class="pl-2" style="color:#030712"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6"><path stroke-linecap="round" stroke-linejoin="round" d="M21.75 6.75v10.5a2.25 2.25 0 0 1-2.25 2.25h-15a2.25 2.25 0 0 1-2.25-2.25V6.75m19.5 0A2.25 2.25 0 0 0 19.5 4.5h-15a2.25 2.25 0 0 0-2.25 2.25m19.5 0v.243a2.25 2.25 0 0 1-1.07 1.916l-7.5 4.615a2.25 2.25 0 0 1-2.36 0L3.32 8.91a2.25 2.25 0 0 1-1.07-1.916V6.75"></path></svg></div><input type="email" autoComplete="email" required="" style="font-family:Inter;color:#111827" class="wt-button-font z-10 w-full border-none bg-transparent placeholder-shown:text-ellipsis text-lg focus:text-lg active:text-lg sm:text-lg" placeholder="Enter Your Email" name="email"/></div><input type="submit" style="background-color:#030712;color:#F9FAFB;font-family:Inter" class="cursor-pointer px-5 py-3 font-semibold w-full sm:w-auto text-lg focus:text-lg active:text-lg sm:text-lg rounded-lg rounded-none sm:rounded-lg-r" value="Subscribe"/></div><div class="mt-3 flex flex-row space-x-2"><input type="checkbox" class="text-lp-main-signup-cta-color h-4 w-4 rounded border-gray-300 focus:ring-indigo-500"/><p class="text-xs font-medium" style="color:#111827">I consent to receive newsletters via email.<!-- --> <!-- -->Sign Up<!-- --> <a href="/tos" target="_blank" class="underline underline-offset-1 hover:opacity-80" rel="noreferrer">Terms of Service</a>.</p></div></div></form></div><div class="flex flex-wrap items-center justify-center gap-2 sm:items-start sm:justify-start"><a target="_blank" rel="noreferrer" href="https://x.com/ClickZ" aria-label="Twitter" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.linkedin.com/company/clickz-com/" aria-label="LinkedIn" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" fill="currentColor"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.facebook.com/ClickZ/" aria-label="Facebook" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://rss.beehiiv.com/feeds/LavXkeAVtM.xml" aria-label="RSS" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg xmlns="http://www.w3.org/2000/svg" role="img" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="h-3 w-3" fill="currentColor"><path d="M19.199 24C19.199 13.467 10.533 4.8 0 4.8V0c13.165 0 24 10.835 24 24h-4.801zM3.291 17.415c1.814 0 3.293 1.479 3.293 3.295 0 1.813-1.485 3.29-3.301 3.29C1.47 24 0 22.526 0 20.71s1.475-3.294 3.291-3.295zM15.909 24h-4.665c0-6.169-5.075-11.245-11.244-11.245V8.09c8.727 0 15.909 7.184 15.909 15.91z"></path></svg></div></a></div></div></div><div class="flex w-full flex-col items-center gap-y-4 sm:flex-row sm:justify-between sm:px-6"><div class="w-full text-center sm:w-1/2 sm:text-left"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">© 2024 ClickZ.</p></div><div class="flex w-full flex-col items-center gap-y-4 sm:w-1/2 sm:flex-row sm:justify-end sm:gap-x-4"><div class="flex gap-x-2 sm:gap-x-5"><a href="https://beehiiv.com/privacy" target="_blank" class="whitespace-nowrap underline underline-offset-1 hover:opacity-80" rel="noreferrer" style="color:#F9FAFB"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">Privacy Policy</p></a><a href="https://beehiiv.com/tou" target="_blank" class="whitespace-nowrap underline underline-offset-1 hover:opacity-80" rel="noreferrer" style="color:#F9FAFB"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">Terms of Use</p></a></div></div></div></div></div></footer></div></div><script>((STORAGE_KEY, restoreKey) => { if (!window.history.state || !window.history.state.key) { let key = Math.random().toString(32).slice(2); window.history.replaceState({ key }, ""); } try { let positions = JSON.parse(sessionStorage.getItem(STORAGE_KEY) || "{}"); let storedY = positions[restoreKey || window.history.state.key]; if (typeof storedY === "number") { window.scrollTo(0, storedY); } } catch (error) { console.error(error); sessionStorage.removeItem(STORAGE_KEY); } })("positions", null)</script><script>window.__remixContext = {"url":"/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false},"isSpaMode":false,"state":{"loaderData":{"root":{"canShowCookieBanner":true,"publication":{"id":"fc914daa-30ae-4d54-9739-6ce64add43dc","name":"ClickZ","description":"Your digital marketing and advertising news source","tags":[{"id":37,"name":"business","created_at":"2021-06-15T00:05:23.579Z","updated_at":"2021-06-15T00:05:23.579Z"},{"id":43,"name":"marketing","created_at":"2021-06-15T00:05:23.685Z","updated_at":"2021-06-15T00:05:23.685Z"},{"id":90,"name":"artificial intelligence","created_at":"2021-06-15T00:05:24.893Z","updated_at":"2021-06-15T00:05:24.893Z"}],"url":"https://beehiivorigin.clickz.com/","web_theme":{"primary_color":"#030712","text_on_primary_color":"#F9FAFB","secondary_color":"#F9FAFB","text_on_secondary_color":"#030712","tertiary_color":"#FFFFFF","text_on_tertiary_color":"#222222","background_color":"#fcfdff","text_on_background_color":"#030712","subscribe_background_color":"#fcfdff","text_on_subscribe_background_color":"#030712","subscribe_theme":"light","content_theme":"light","border_style":"round","border_radius":"8px","border_color":"#E5E7EB","header_font":"Inter","body_font":"Inter","button_font":"Inter","logo_shadow":"md","name":null,"purpose":"web","owner_id":"fc914daa-30ae-4d54-9739-6ce64add43dc"},"cta_text":"Subscribe","copyright_text":null,"noindex_enabled":false,"double_opt_required":false,"premium_enabled":false,"premium_offering_name":"Premium Membership","premium_summary":null,"premium_features":[],"stripe_user_id":null,"facebook_url":"https://www.facebook.com/ClickZ/","instagram_url":null,"linkedin_url":"https://www.linkedin.com/company/clickz-com/","tiktok_url":null,"twitter_url":"https://x.com/ClickZ","youtube_url":null,"discord_url":null,"threads_url":null,"tiktok_pixel":null,"facebook_pixel":null,"google_analytics_4_pixel":"G-LETFR9RK2G","twitter_pixel":null,"google_analytics_pixel":null,"gtm_pixel":null,"gsc_verification_code":null,"post_subscribe_form_id":"421b4507-455b-4e81-bf89-fc3454a63e93","post_unsubscribe_form_id":"3e35c13a-98c5-4d68-ae38-d880736b222b","email_sender_name":"ClickZ","render_authors_widget":true,"render_breadcrumbs":true,"render_pagination":true,"enable_cookie_banner":true,"enable_signup_confirmation":true,"terms_of_service":"EFP 13(3): 12/2010.\n\nLAST UPDATED: November 14, 2016\n\n1. We are ClickZ Group and we own and operate this website (‘Site’).\n\n2. Your use of the Site is subject to these Terms of Use. By using the Site, you will be deemed to have accepted and agreed to be bound by these Terms of Use. We may make changes to these Terms of Use from time to time. We may notify you of such changes by any reasonable means, including by posting the revised version of these Terms of Use on the Site. You can determine when we last changed these Terms of Use by referring to the ‘LAST UPDATED’ statement above. Your use of the Site following changes to these Terms of Use will constitute your acceptance2 of those changes.\n\n3. You are responsible for all access to the Site using your Internet connection, even if the access is by another person.\n\n4. We reserve the right to restrict your access to the Site or part of it3. Access to restricted areas of the Site may be subject to registration and other conditions. If we grant you permission to access a restricted area, we may withdraw that permission at any time (including where you breach any of these Terms of Use).\n\n5. We will use reasonable efforts to ensure that the Site is available at all times. However, we cannot guarantee that the Site or any individual function or feature of the Site will always be available and/or error free. In particular, the Site may be unavailable during periods when we are implementing upgrades to or carrying out essential maintenance on the Site.\n\n6. The intellectual property rights in the Site and all of the text, pictures, videos and other content made available on it are owned by us and our licensors. You may not print or otherwise make copies of any such content without our express prior permission.\n\n7. We provide the Site on an ‘as is’ basis and make no representations as to the quality, completeness or accuracy of any content made available on the Site. To the maximum extent permitted by law, we expressly exclude:\n\n7.1 all conditions, warranties and other terms that might otherwise be implied by law into these Terms of Use; and\n\n7.2 any and all liability to you, whether arising under these Terms of Use or otherwise in connection with your use of the Site.\n\nThe foregoing is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. Notwithstanding the foregoing, nothing in these Terms of Use is intended to exclude or limit any liability that may not by law be excluded or limited, and in particular none of the exclusions and limitations in this clause are intended to limit any rights you may have as a consumer under local law or other statutory rights which may not be excluded, nor in any way to exclude or limit (site owner) liability to you for death or personal injury resulting from our negligence or that of our employees or agents.\n\n8. Your permission to use the Site is personal to you and non-transferable, and you may not use the Site for commercial purposes4. Your use of the Site is conditional on your compliance with the rules of conduct set forth in these Terms of Use and you agree that you will not:\n\n8.1 use the Site for any fraudulent or unlawful purpose;\n\n8.2 use the Site to defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including without limitation others’ privacy rights or rights of publicity;\n\n8.3 impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site; or express or imply that we endorse any statement you make;\n\n8.4 interfere with or disrupt the operation of the Site or the servers or networks used to make the Site available; or violate any requirements, procedures, policies or regulations of such networks;\n\n8.5 transmit or otherwise make available in connection with the Site any virus, worm, Trojan horse or other computer code that is harmful or invasive or may or is intended to damage the operation of, or to monitor the use of, any hardware, software, or equipment;\n\n8.6 reproduce, duplicate, copy, sell, resell, or otherwise exploit for any commercial purposes, any portion of, use of, or access to the Site;\n\n8.7 modify, adapt, translate, reverse engineer, decompile or disassemble any portion of the Site. If you wish to reverse engineer any part of the Site to create an interoperable program you must contact us and we may provide interface data subject to verification of your identity and other information;\n\n8.8 remove any copyright, trade mark or other proprietary rights notice from the Site or materials originating from the Site;\n\n8.9 frame or mirror any part of the Site without our express prior written consent;\n\n8.10 create a database by systematically downloading and storing Site content;\n\n8.11 use any manual or automatic device in any way to gather Site content or reproduce or circumvent the navigational structure or presentation of the Site without our express prior written consent. Notwithstanding the foregoing, we grant the operators of public online search engines limited permission to use search retrieval applications to reproduce materials from the Site for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of such materials solely in connection with each operator’s public online search service.\nWe reserve the right to revoke these exceptions either generally or in specific instances.\n\n8.12 The Site may provide links to other websites and online resources. We are not responsible for and do not endorse such external sites or resources. Your use of third party websites and resources is at your own risk.\n\n8.13 We may block any links to or from the Site. Additionally, we may provide tools to allow you to link to the Site directly from a third party site; if you do link to the Site (whether using such tools or otherwise), you agree that you will disable and remove any such link promptly upon our request.\n(or)\n\nYou may create a link to this Site, provided that:\n\n8.13.1 the link is fair and legal and is not presented in a way that is:\n\n8.13.1.1 misleading or could suggest any type of association, approval or endorsement by us that does not exist, or\n\n8.13.1.2 harmful to our reputation or the reputation of any of our affiliates;\n\n8.13.2 you retain the legal right and technical ability to immediately remove the link at any time, following a request by us to do so;\n\n8.13.3 the link will not cause this Site or any content on this Site to be:\n\n8.13.3.1 embedded in or ‘framed’ by any other website, or\n\n8.13.3.2 otherwise displayed in a way different to the way originally intended by us.\n\nWe reserve the right to require you to immediately remove any link to the Site at any time and you shall immediately comply with any request by us to remove any such link.","has_referral_program":true,"has_recommendations":false,"beehiiv_branding":false,"has_polls":true,"stripe_payment_method_domain_enabled":false,"has_pages":true,"language":"en","configured_domain":"beehiivorigin.clickz.com","has_live_web_posts":true,"has_web_builder_v2":true,"has_landing_pages":true,"has_upgrade_page":true,"has_subscriber_preferences":true,"has_subscription_password":true,"private":false,"require_subscriber_approval":false,"subscriber_tax_id_collection_enabled":false,"thumbnail":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"},"web_template":{"id":335302,"theme":"default","post_padding":"15px","enable_featured_post_badges":false,"enable_recommended_reading":true,"enable_customize_category_ids":true,"enable_recommendations":false,"enable_recaptcha":true,"category_ids":["1a156a74-69ee-471c-a834-20f7f3e2a287","73f9dbfb-d9bf-46e9-85b8-597a75e04390","520a555c-42a9-4c66-a4af-07458b3aa15c","4a0a5c29-f882-487e-9878-43e82af57a53","25987a51-095d-4f41-add6-ec8253353340","be09053d-fc5e-41e7-b186-dd49f52d2e13"],"signup_flow":[{"id":1,"title":"Recommendations Page","href":"/subscribe?recommendations=true","managed_type":"recommendations","enabled":false,"full_url":"https://beehiivorigin.clickz.com/subscribe?recommendations=true","action_text":"Remove","modal_header":"Remove any recommendations or boosts first!","modal_body":"To remove this page from your subscribe flow, you will need to make sure you have removed any active recommendations or boosts you currently have set up.","page_message":""},{"id":2,"title":"Welcome to ClickZ Community! 🤗","href":"/forms/421b4507-455b-4e81-bf89-fc3454a63e93","managed_type":"survey","enabled":true,"full_url":"https://beehiivorigin.clickz.com/forms/421b4507-455b-4e81-bf89-fc3454a63e93","action_text":"Remove","modal_header":"Remove Survey","modal_body":"This will remove the survey that users see after subscribing. You can always add it back later.","page_message":""},{"id":3,"title":"Upgrade Page","href":"/upgrade","managed_type":"upgrade","enabled":false,"full_url":"https://beehiivorigin.clickz.com/upgrade","action_text":"Remove","modal_header":"Remove Upgrade Redirect","modal_body":"This will remove the Upgrade Page from the subscribe flow. Not to worry, the Upgrade Page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":4,"title":"Multi Pubs","href":"/publications","managed_type":"publications","enabled":false,"full_url":"https://beehiivorigin.clickz.com/publications","action_text":"Remove","modal_header":"Remove Multi Publications","modal_body":"This will remove Multi Publications from the subscribe flow. Not to worry, the page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":5,"title":"Home Page","href":"","managed_type":"custom","enabled":false,"full_url":"","action_text":"Remove","modal_header":"Remove Custom Redirect","modal_body":"This will remove the custom redirect. When users complete the subscribe flow they will now be sent to the default home page. You can always add this back later.","page_message":""}],"multi_pub_ids":["5af79f73-b292-4fa6-9dc0-285dbb3f0da0","921c0d43-8f45-447d-8a45-c5e9abc71d7c","bf04d62e-dff4-45ae-8f3a-65f31272d066","8052477d-f8e1-4a37-b6c1-0d360a206005","277a0c1d-8aa4-4fee-915d-40775d645f93","2339ba6c-c751-400e-9926-237c896b474a","2d252ceb-c709-424c-8829-87f07400463a","5b41fea3-1791-4e7c-ab9c-eb390e3fba00","485b9078-4c4f-431c-b9fd-95d983ad191a","438f0cfc-67d0-4d86-912d-6793f07a32a6","afbcc6c0-115c-42a6-8131-dda65c4b0928","a39d7d3d-67c9-451d-a008-d896dfc75858","4c524c85-725c-46e6-a4ac-8f844739ab80","d7623b70-4579-4ba8-a793-e32899137643","c497a8b4-1489-4213-991b-b7dc47f4efd7","6ce48688-4f97-46a1-b420-017024909782","6c9147e7-d99f-4bfd-88dc-66d481581652","d2df478a-cf19-49cf-8c15-1b8809e03103","7bee8ddf-7d86-49ab-a72b-69594f77bdc4","c47c80d1-9554-4fb8-8af7-9a513a6a71a7","d1513165-06e7-464c-991a-58927e60e1bb","f472316a-b099-49eb-9680-7ba70a634a05","ca3029d3-8b7d-4a81-8802-8e8a0b9e0298","02e194e7-f54d-4477-b957-bf5538ab6926","daea6265-1611-4f49-8083-a12f0eb00d75"],"author_ids":["0cf6b4e7-3500-4393-913f-5a136d11b11a","1b11be87-8e33-4652-b918-7205e9c47f4a","dff3fb12-76ac-4200-9091-aac41373c73e"],"signup_flow_messaging":{"success_message":"","subscribe_survey_message":"","upgrade_message":"","recommendations_message":"","multi_pubs_message":""},"logged_subscribe_form":false,"signup_flow_avatar_url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/web_template/signup_flow_avatar/335302/ClickZ_-_Logo_Icon_White.png","external_upgrade_page_href":null,"comments_ordering":"desc","notifications_enabled":false,"pwa_enabled":false,"web_theme":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"global_fonts":["https://fonts.googleapis.com/css2?family=Inter\u0026display=swap"],"nav_groups":[{"id":"e9d69439-9dc5-412a-a60f-5a4fef799ab7","title":"About Us","managed":false,"is_category_group":false,"nav_links":[{"id":"4444fd3c-3334-4f4f-b81f-7429e1173a6c","cta_text":"About Us","href":"about-us","external_link":false}]},{"id":"eef1bc56-e93d-4291-b1fb-915020e4dc54","title":"Categories","managed":false,"is_category_group":true,"nav_links":[]},{"id":"8f3d2d3d-7c82-497c-83a7-3ab2110c1317","title":"Contribute","managed":false,"is_category_group":false,"nav_links":[{"id":"f0c797da-ca16-4e60-8a6b-4dc98cc8b1e6","cta_text":"Submit Your Opinion Piece","href":"https://forms.office.com/e/j9GF17e46P","external_link":true}]},{"id":"6000b9b4-8016-45c6-9cbb-0123dbea4184","title":"CPM Calculator","managed":false,"is_category_group":false,"nav_links":[{"id":"836e2cef-6a40-45cd-b878-79e494ee4309","cta_text":"CPM Calculator","href":"https://marketingtools.clickz.com/cpm-calculator","external_link":true}]},{"id":"15d170aa-1e04-4d54-b4a5-8ff70d3872e0","title":"Advertise With Us","managed":false,"is_category_group":false,"nav_links":[{"id":"fac329ed-6d40-44d5-aea2-d6a166e6a992","cta_text":"Advertise With Us","href":"advertise-with-us","external_link":false}]},{"id":"26c4430b-d68c-4850-825e-008590ba04a0","title":"Resources","managed":false,"is_category_group":false,"nav_links":[{"id":"de81229d-0c9a-497c-90fb-d171980a0b7e","cta_text":"Resources","href":"https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0\u0026mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD","external_link":true}]},{"id":"f35e932d-59b9-483d-ac6e-5bc6d3921334","title":"Terms of Use","managed":false,"is_category_group":false,"nav_links":[{"id":"bdc83402-8eff-4b94-9fd7-1413df72fd4b","cta_text":"GDPR Compliance","href":"https://www.contentive.com/gdpr-compliance/","external_link":true},{"id":"7460b9fe-5a00-4494-93a6-aec173eb580d","cta_text":"Privacy Policy","href":"https://www.contentive.com/privacy-policy/","external_link":true},{"id":"2a9735d7-6893-44b6-ba68-0c2a4520a456","cta_text":"Terms \u0026 Conditions","href":"https://www.contentive.com/terms-and-conditions/","external_link":true}]}]},"logo":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"}},"content_tags":[{"id":"0954b550-f483-453c-86bc-11b10f07ee72","display":"Thought Leadership","description":""},{"id":"13b6e48e-30a7-40ce-a5a9-7a1f2c6cdc23","display":"Event Highlights","description":""},{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters","description":""},{"id":"25987a51-095d-4f41-add6-ec8253353340","display":"Case Studies","description":""},{"id":"268d277a-32f3-4e5f-b966-ea44c443c736","display":"Social Media Marketing","description":""},{"id":"4a0a5c29-f882-487e-9878-43e82af57a53","display":"News","description":""},{"id":"520a555c-42a9-4c66-a4af-07458b3aa15c","display":"Digital Marketing","description":""},{"id":"569c7ae8-1a7c-4155-a7e4-acfd75629c7d","display":"SEO","description":""},{"id":"73f9dbfb-d9bf-46e9-85b8-597a75e04390","display":"Report","description":""},{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion","description":""},{"id":"8c9ad5b7-cd59-47ff-b080-d5bcab1f6b3d","display":"AI and Innovation","description":""},{"id":"92cac487-3718-45a5-aa9f-533adeb88a2d","display":"Ethical Marketing","description":""},{"id":"980081c7-e6c3-48df-881a-eefeedf8eb67","display":"Maketing Technology","description":""},{"id":"b6d73be8-0766-4cfb-a1c9-2f5bcfda50c2","display":"Influencer Marketing","description":""},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy","description":""},{"id":"be09053d-fc5e-41e7-b186-dd49f52d2e13","display":"Sponsored","description":""},{"id":"c18c8433-616c-4649-adf7-1542f7ed964d","display":"ROI Marketing","description":""}],"authors":[{"id":"223ce0da-749a-4d4b-bce8-59c0bd183326","name":"Trisa Tjahyaman","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/thumb_profile_picture.png"},"landscape":{"url":null}}}],"rss_feeds":[{"id":"18a43f46-8d19-4679-a002-de920efd23d3","slug":"LavXkeAVtM","url":"https://rss.beehiiv.com/feeds/LavXkeAVtM.xml"}]},"rootStyles":":root {\n --wt-primary-color: #030712;\n --wt-text-on-primary-color: #F9FAFB;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #fcfdff;\n --wt-text-on-background-color: #030712;\n\n --wt-subscribe-background-color: #fcfdff;\n --wt-text-on-subscribe-background-color: #030712;\n\n --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n","isLoggedIn":false,"admin":null,"subscription":null,"isProdEnv":true,"facebookAppId":"1932054120322754","currentPath":"/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial","hasWebBuilderV2":true,"webThemev2":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"signupWidgetConfigs":{"template":"template-2","buttonBgColor":"#030712","buttonTextColor":"#F9FAFB","fontFamily":"Inter","buttonFontFamily":"Inter","buttonText":"Subscribe","placeholderBgColor":"#F9FAFB","placeholderText":"Enter Your Email","borderEnabled":false,"borderColor":"#030712","emailIconEnabled":true,"bodyTextColor":"#111827"},"isInitialLoadFromSwarm":false,"showLoggedInToast":false,"hostName":"beehiivorigin.clickz.com","SENTRY_RELEASE":"db8f2fb594c411189813cd3fd7424600a837ab21","sentryTrace":"27c25aa8c4b543d1810cebbe41ed23d2-9e8b6d494d21735f-0","sentryBaggage":"sentry-environment=production,sentry-release=db8f2fb594c411189813cd3fd7424600a837ab21,sentry-public_key=ffe2653c51aab60de49dce9ec5df09a6,sentry-trace_id=27c25aa8c4b543d1810cebbe41ed23d2,sentry-sampled=false","remixVersion":2},"routes/p/$slug":{"post":{"id":"09149789-974e-4ad3-89ed-b7f6ee0b02ef","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","web_subtitle":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","web_audiences":"free","status":"published","override_scheduled_at":"2024-02-14T12:00:00.000Z","slug":"analyzing-the-success-of-michaels-cerave-super-bowl-commercial","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg?t=1717354511","meta_default_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_default_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","meta_og_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_og_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","meta_twitter_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_twitter_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"48f36bf0-21a0-41b9-8998-28a86a3416ba","name":"ClickZ","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/landscape_ClickZ_-_Logo_Icon_White.png"}}}],"content_tags":[{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion"}],"created_at":"2024-05-28T14:59:42Z","updated_at":"2024-06-02T18:59:22Z","html":"\u003c!DOCTYPE html\u003e\u003chtml\u003e\u003chead\u003e\u003clink href='https://fonts.gstatic.com' rel='preconnect'\u003e\u003clink href='https://fonts.googleapis.com/css2?family=Inter\u0026display=swap' rel='stylesheet'\u003e\u003clink href='https://fonts.googleapis.com/css2?family=Inter\u0026display=swap' rel='stylesheet'\u003e\u003clink href='https://fonts.googleapis.com/css2?family=Inter\u0026display=swap' rel='stylesheet'\u003e\u003cstyle type='text/css'\u003e\n:root {\n --wt-primary-color: #030712;\n --wt-text-on-primary-color: #F9FAFB;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #fcfdff;\n --wt-text-on-background-color: #030712;\n\n --wt-subscribe-background-color: #fcfdff;\n --wt-text-on-subscribe-background-color: #030712;\n\n --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n\u003c/style\u003e\u003cstyle\u003e\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n\u003c/style\u003e\u003cscript async id='tiktok-script' src='https://www.tiktok.com/embed.js' type='text/javascript'\u003e\u003c/script\u003e\u003cscript async defer id='twitter-wjs' src='https://platform.twitter.com/widgets.js' type='text/javascript'\u003e\u003c/script\u003e\u003cstyle\u003e\n .table-base, .table-c, .table-h { border: 1px solid #ffa12f; }\n .table-c { padding:2px; background-color:#FFFFFF; }\n .table-c p { color: #11112d; font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }\n .table-h { padding:4px; background-color:#ffa12f; }\n .table-h p { color: #11112d; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n\u003c/style\u003e\u003c/head\u003e\u003cbody class='bg-wt-background' style='color: var(--wt-text-on-background-color) !important;'\u003e\u003cdiv class='rendered-post' style='max-width: 672px; margin: 0 auto;'\u003e\u003cdiv class='bg-wt-background text-wt-text-on-background'\u003e\u003cdiv style='padding-top:1.5rem; padding-bottom:1.5rem;'\u003e\u003cstyle\u003e\n .bh__byline_wrapper {\n font-size: .875rem;\n line-height: 1.25rem;\n vertical-align: middle;\n justify-content: space-between;\n display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id='web-header' style='padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;'\u003e\u003ch1 style='font-size: 36px; font-family:\u0026#39;Trebuchet MS\u0026#39;,\u0026#39;Lucida Grande\u0026#39;,Tahoma,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;'\u003eAnalyzing the Success of Michael\u0026#39;s CeraVe Super Bowl Commercial\u003c/h1\u003e\u003ch2 style='font-size: 20px; font-family:\u0026#39;Helvetica\u0026#39;,Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;'\u003eThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe\u0026#39;s dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.\u003c/h2\u003e\u003cdiv class='bh__byline_wrapper'\u003e\u003cdiv\u003e\u003cdiv style='display:flex;'\u003e\u003cdiv style='display:flex; flex-direction:row; justify-content:flex-start;'\u003e\u003cdiv style='display:flex;'\u003e\u003cimg alt='Author' height='40' src='https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png' style='height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;' width='40'\u003e\u003c/div\u003e\u003cdiv style='display:flex; align-items:center;'\u003e\u003cp style='left:8px;position:relative;font-family:\u0026#39;Helvetica\u0026#39;,Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;'\u003e\u003cspan\u003eClickZ\u003c/span\u003e\u003cbr\u003e\u003cspan class='text-wt-text-on-background' style='opacity:0.75;'\u003e February 14, 2024 • Estimated Reading Time: 7 minutes \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class='bh__byline_social_wrapper'\u003e\u003ca href='https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial' target='_blank'\u003e\u003cdiv style='max-width:28px;'\u003e\u003csvg fill='none' height='100%' viewBox='0 0 212 212' width='100%' xmlns='http://www.w3.org/2000/svg'\u003e\u003ccircle cx='106.214' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'\u003e\u003c/circle\u003e\u003cpath d='M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z' fill='#BAC2CE'\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href='https://twitter.com/intent/tweet?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.\u0026url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial' target='_blank'\u003e\u003cdiv style='max-width:28px;'\u003e\u003csvg fill='none' height='100%' viewBox='0 0 52 52' width='100%' xmlns='http://www.w3.org/2000/svg'\u003e\u003ccircle cx='26' cy='26' fill-opacity='0.15' fill='#9CA3AF' r='26'\u003e\u003c/circle\u003e\u003cpath d='M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z' fill='#BAC2CE' transform='translate(14,14)'\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href='https://www.threads.net/intent/post?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.+https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial' target='_blank'\u003e\u003cdiv style='max-width:28px;'\u003e\u003csvg fill='none' height='100%' viewBox='0 0 211 211' width='100%' xmlns='http://www.w3.org/2000/svg'\u003e\u003ccircle cx='105.5' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'\u003e\u003c/circle\u003e\u003cpath d='M125.185 102.469C124.828 102.298 124.465 102.133 124.097 101.975C123.456 90.1702 117.006 83.4121 106.175 83.3429C106.126 83.3426 106.077 83.3426 106.028 83.3426C99.5502 83.3426 94.1624 86.1078 90.8463 91.1396L96.8028 95.2256C99.2801 91.4671 103.168 90.6658 106.031 90.6658C106.064 90.6658 106.097 90.6658 106.13 90.6661C109.696 90.6889 112.387 91.7257 114.129 93.7477C115.397 95.2198 116.244 97.254 116.664 99.8213C113.502 99.2839 110.083 99.1187 106.427 99.3283C96.13 99.9214 89.5101 105.927 89.9547 114.272C90.1803 118.505 92.2891 122.147 95.8924 124.526C98.9389 126.537 102.863 127.52 106.941 127.297C112.326 127.002 116.551 124.948 119.498 121.19C121.737 118.337 123.152 114.64 123.777 109.981C126.344 111.53 128.246 113.568 129.296 116.019C131.083 120.184 131.187 127.028 125.602 132.608C120.709 137.496 114.827 139.611 105.938 139.677C96.0779 139.603 88.6207 136.441 83.7723 130.278C79.2321 124.506 76.8857 116.17 76.7982 105.5C76.8857 94.8301 79.2321 86.4937 83.7723 80.7222C88.6207 74.5587 96.0778 71.3965 105.938 71.3232C115.87 71.3971 123.457 74.5745 128.491 80.7677C130.959 83.8048 132.82 87.6242 134.047 92.0775L141.028 90.2151C139.54 84.7337 137.2 80.0102 134.016 76.0929C127.563 68.1529 118.124 64.0844 105.962 64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z' fill='#BAC2CE'\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href='https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial' target='_blank'\u003e\u003cdiv style='max-width:28px;'\u003e\u003csvg fill='none' height='100%' viewBox='0 0 211 211' width='100%' xmlns='http://www.w3.org/2000/svg'\u003e\u003ccircle cx='105.5' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'\u003e\u003c/circle\u003e\u003cpath d='M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z' fill='#BAC2CE'\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv id='content-blocks'\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e When CeraVe, the esteemed skincare brand, unveiled its inaugural Super Bowl commercial, the marketing world turned its gaze to see how traditional advertising norms would be disrupted. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e\u003ci\u003eMichael\u003c/i\u003e Cera, a notable figure in Hollywood, emerged as the linchpin of this novel marketing strategy, giving rise to countless discussions among industry professionals. Directed by the visionary Dean Fleischer-Camp, the Super Bowl campaign masterfully leveraged the “imposter character” concept, with Michael cleverly fueling rumors of being the founder of CeraVe—an unexpected twist that garnered immense traction. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In the subsequent passage, the article probes into how this orchestrated buzz, intensified by over 6 billion earned impressions and energetic social media engagements, transformed the commercial into a phenomenon. Critically acclaimed and celebrated with a Super Clio award for creativity, the CeraVe campaign succeeded not only in captivating the Super Bowl audience but also in cementing its place in the pantheon of marketing excellence. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e The efficacy of CeraVe’s strategic approach to creating buzz prior to the Super Bowl and the elemental composition of its successful commercial will be closely examined. Analyzing the campaign’s imaginative prowess and its impact beyond the confines of the Super Bowl spectacle, the article presents an in-depth dissection of the CeraVe and \u003ci\u003eMichael\u003c/i\u003e collaboration. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"strategic-approach-to-buzz-creation\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eStrategic Approach to Buzz Creation\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In a landscape congested with advertisements, the choreography of building anticipation and curiosity is crucial. CeraVe’s Super Bowl foray, underpinned by \u003ci\u003eMichael’s\u003c/i\u003e enigmatic affiliation, is a manifestation of multifaceted buzz marketing—strategically integrating diverse methodologies to create an inescapable resonance with the audience. This strategic approach was no mere happenstance; it was a meticulously architected blueprint, aiming to make the CeraVe brand synonymous with innovation and engagement in the minds of consumers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A pivotal facet of this approach was harnessing the power of social media tactics, to identify and captivate the target demographic. By researching the audience, the brand shaped its narrative to resonate on a personal level, crafting a story that was both relatable and share-worthy. Such digital sphere maneuvers are not just supplemental; as experts underscore, they are essential for sowing the seeds of a successful buzz. Through these channels, the campaign launched a barrage of engaging, shareable content that made \u003ci\u003eMichael\u003c/i\u003e and CeraVe the talk of the town. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seamlessly blurring the lines between advertisement and art, the campaign also employed stealth marketing techniques that subtly wove CeraVe into the tapestry of daily discourse. Such undercover marketing transcends the overt and often intrusive nature of traditional commercials, opting instead for a gentle nudge—an appearance here, a mention there—triggering curiosity rather than overt persuasion. It’s a nuanced dance, one where the brand flits across the consumer’s periphery, whispering rather than shouting, leaving a trail of intrigue that leads back to the brand itself. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seven actionable buzz marketing strategies were judiciously leveraged by CeraVe: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003col start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Kicking off with online campaigns that blended the surreal with the familiar. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Transitioning to offline campaigns that drew a tangible connection to the brand’s values. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Cultivating partnerships with influencers who embodied authenticity. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Masterfully creating a demand that felt organic rather than constructed. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Propagating rumors that engaged the audience’s imagination. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Implementing the scarcity principle by offering a unique spectacle. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Infusing humor within narratives to create memorable moments. \u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Tracking the campaign’s effectiveness was equally as important as its creative components. It called for tools that measure engagement, growth, and impact—quantifying the buzz into actionable data. The end goal was clear: establish \u003ci\u003eMichael’s\u003c/i\u003e CeraVe moment as an exemplar of creativity in buzz marketing. As \u003ci\u003eMichael\u003c/i\u003e stepped into the Super Bowl limelight, it was evident that CeraVe had not just advertised a product; it had initiated a dialogue—a testament to a strategic orchestration that resonated with the collective consciousness of a massive audience. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"elements-of-success-in-the-cera-ve-\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eElements of Success in the CeraVe Commercial\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Rooted in a strategy that considered consumer behavior and market trends, the success of the CeraVe Super Bowl commercial featuring \u003ci\u003eMichael\u003c/i\u003e demonstrated the brand’s adeptness at tapping into the aspirations and needs of modern consumers. Especially notable was CeraVe’s pricing approach—smartly positioning itself as an accessibly priced alternative to premium skincare brands. This strategy proved particularly effective among \u003ca class=\"link\" href=\"https://www.indigo9digital.com/blog/ceravestrategyandgrowth?utm_source=clickz\u0026utm_medium=newsletter\u0026utm_campaign=CZweekly2024\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eyounger generations\u003c/span\u003e\u003c/a\u003e, who often face more stringent financial constraints and are, therefore, drawn towards value-oriented choices without compromising on quality. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A core aspect of \u003ci\u003eMichael’s CeraVe\u003c/i\u003e commercial success stems from the strategic utilization of social media to strengthen the brand’s appeal. CeraVe’s vibrant social media presence, particularly on platforms like TikTok, underscores its resonance with a young, socially-connected customer base. Distinctly, the campaign’s potent mix of educational content, advocacy, and robust partnerships with dermatologists reflects a marketing stratagem that skilfully balances dermatologist endorsements with authentically engaging content as highlighted in a TikTok business case study about \u003ca class=\"link\" href=\"https://www.tiktok.com/business/en-US/inspiration/cerave-327?utm_source=clickz\u0026utm_medium=newsletter\u0026utm_campaign=CZweekly2024\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eCeraVe’s strategy\u003c/span\u003e\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Such concerted efforts manifested in not just increased sales, but an uplift in brand recall and preference, evidenced by the results of CeraVe’s Australian TikTok campaign which revealed over 15 million impressions and a 29% uplift in preference over competitors. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Beneath the commercial’s surface, these elements harmonized to depict CeraVe not just as a purveyor of skincare products, but as a beacon of trustworthiness and scientific integrity. \u003ci\u003eMichael’s\u003c/i\u003e appearance in the Super Bowl commercial was an integral touchpoint, one that aligned with \u003ci\u003eCeraVe’s\u003c/i\u003e marketing DNA—where innovation meets consumer education and high-quality skincare is made accessible. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e This Super Bowl commercial, featuring Michael, was not just about advertising skincare products; it was a vibrant declaration that skincare knows no gender, resonating with male audiences and engaging influencers from diverse backgrounds and demographics. CeraVe utilized these narrative elements to cultivate a brand perception rooted in inclusivity and accessibility. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e As the advertised promotion unfolded, the campaign also shined in its subtle nod to the “weird” and “unique,” with audience reception indicating that a dash of peculiarity could indeed complement beauty in marketing efforts. What began as whimsical online rumors surrounding Michael’s apparent ties to CeraVe culminated in an ad that expertly balanced quirkiness with product efficacy—a concoction that ultimately led to the Super Clio award win for its memorable emotional impact during the Super Bowl. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"fa-qs\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eFAQs\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Frequently asked questions about Michael’s CeraVe Super Bowl commercial often revolve around the intricate details that contributed to the campaign’s overwhelming success. Below are the curated FAQs that provide further insights into this unique promotional venture: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eWhat was the objective behind CeraVe’s strategic global initiative featuring Michael Cera?\u003c/b\u003e The campaign, a three-week endeavor, aimed to reinforce CeraVe’s message of “moisturize like a derm,” highlighting their status as the top dermatologist-recommended brand in the US. Through the partnership with Michael Cera and participation of TikTok celebrities, CeraVe sought to emphasize its dedication to developing products with dermatologists. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eHow did the ‘Michael CeraVe’ campaign garner engagement across various platforms?\u003c/b\u003e The campaign’s execution spanned across digital media, including video and social media channels, with a strong influencer marketing approach that incorporated several partnership collaborations. This multifaceted strategy ensured widespread visibility and engagement, defining CeraVe’s presence as a fun, yet scientifically reputable skincare choice. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eCan you explain the significance behind the ‘Cera’ and ‘Ve’ in CeraVe?\u003c/b\u003e The product name CeraVe is derived from ‘Cera,’ which refers to ceramides – vital lipids that play a role in protecting and reinforcing the skin barrier, and ‘Ve,’ which stands for MVE Technology. This trademarked technology enables a sustained release of moisturizing ingredients, a defining characteristic of CeraVe’s product line, collaboratively developed with dermatology experts. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/body\u003e\u003c/html\u003e","hide_premium_post":false,"contains_subscriber_break":false,"paywall_shown":false,"force_premium":false},"publication":{"id":"fc914daa-30ae-4d54-9739-6ce64add43dc","name":"ClickZ","description":"Your digital marketing and advertising news source","tags":[{"id":37,"name":"business","created_at":"2021-06-15T00:05:23.579Z","updated_at":"2021-06-15T00:05:23.579Z"},{"id":43,"name":"marketing","created_at":"2021-06-15T00:05:23.685Z","updated_at":"2021-06-15T00:05:23.685Z"},{"id":90,"name":"artificial intelligence","created_at":"2021-06-15T00:05:24.893Z","updated_at":"2021-06-15T00:05:24.893Z"}],"url":"https://beehiivorigin.clickz.com/","web_theme":{"primary_color":"#030712","text_on_primary_color":"#F9FAFB","secondary_color":"#F9FAFB","text_on_secondary_color":"#030712","tertiary_color":"#FFFFFF","text_on_tertiary_color":"#222222","background_color":"#fcfdff","text_on_background_color":"#030712","subscribe_background_color":"#fcfdff","text_on_subscribe_background_color":"#030712","subscribe_theme":"light","content_theme":"light","border_style":"round","border_radius":"8px","border_color":"#E5E7EB","header_font":"Inter","body_font":"Inter","button_font":"Inter","logo_shadow":"md","name":null,"purpose":"web","owner_id":"fc914daa-30ae-4d54-9739-6ce64add43dc"},"cta_text":"Subscribe","copyright_text":null,"noindex_enabled":false,"double_opt_required":false,"premium_enabled":false,"premium_offering_name":"Premium Membership","premium_summary":null,"premium_features":[],"stripe_user_id":null,"facebook_url":"https://www.facebook.com/ClickZ/","instagram_url":null,"linkedin_url":"https://www.linkedin.com/company/clickz-com/","tiktok_url":null,"twitter_url":"https://x.com/ClickZ","youtube_url":null,"discord_url":null,"threads_url":null,"tiktok_pixel":null,"facebook_pixel":null,"google_analytics_4_pixel":"G-LETFR9RK2G","twitter_pixel":null,"google_analytics_pixel":null,"gtm_pixel":null,"gsc_verification_code":null,"post_subscribe_form_id":"421b4507-455b-4e81-bf89-fc3454a63e93","post_unsubscribe_form_id":"3e35c13a-98c5-4d68-ae38-d880736b222b","email_sender_name":"ClickZ","render_authors_widget":true,"render_breadcrumbs":true,"render_pagination":true,"enable_cookie_banner":true,"enable_signup_confirmation":true,"terms_of_service":"EFP 13(3): 12/2010.\n\nLAST UPDATED: November 14, 2016\n\n1. We are ClickZ Group and we own and operate this website (‘Site’).\n\n2. Your use of the Site is subject to these Terms of Use. By using the Site, you will be deemed to have accepted and agreed to be bound by these Terms of Use. We may make changes to these Terms of Use from time to time. We may notify you of such changes by any reasonable means, including by posting the revised version of these Terms of Use on the Site. You can determine when we last changed these Terms of Use by referring to the ‘LAST UPDATED’ statement above. Your use of the Site following changes to these Terms of Use will constitute your acceptance2 of those changes.\n\n3. You are responsible for all access to the Site using your Internet connection, even if the access is by another person.\n\n4. We reserve the right to restrict your access to the Site or part of it3. Access to restricted areas of the Site may be subject to registration and other conditions. If we grant you permission to access a restricted area, we may withdraw that permission at any time (including where you breach any of these Terms of Use).\n\n5. We will use reasonable efforts to ensure that the Site is available at all times. However, we cannot guarantee that the Site or any individual function or feature of the Site will always be available and/or error free. In particular, the Site may be unavailable during periods when we are implementing upgrades to or carrying out essential maintenance on the Site.\n\n6. The intellectual property rights in the Site and all of the text, pictures, videos and other content made available on it are owned by us and our licensors. You may not print or otherwise make copies of any such content without our express prior permission.\n\n7. We provide the Site on an ‘as is’ basis and make no representations as to the quality, completeness or accuracy of any content made available on the Site. To the maximum extent permitted by law, we expressly exclude:\n\n7.1 all conditions, warranties and other terms that might otherwise be implied by law into these Terms of Use; and\n\n7.2 any and all liability to you, whether arising under these Terms of Use or otherwise in connection with your use of the Site.\n\nThe foregoing is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. Notwithstanding the foregoing, nothing in these Terms of Use is intended to exclude or limit any liability that may not by law be excluded or limited, and in particular none of the exclusions and limitations in this clause are intended to limit any rights you may have as a consumer under local law or other statutory rights which may not be excluded, nor in any way to exclude or limit (site owner) liability to you for death or personal injury resulting from our negligence or that of our employees or agents.\n\n8. Your permission to use the Site is personal to you and non-transferable, and you may not use the Site for commercial purposes4. Your use of the Site is conditional on your compliance with the rules of conduct set forth in these Terms of Use and you agree that you will not:\n\n8.1 use the Site for any fraudulent or unlawful purpose;\n\n8.2 use the Site to defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including without limitation others’ privacy rights or rights of publicity;\n\n8.3 impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site; or express or imply that we endorse any statement you make;\n\n8.4 interfere with or disrupt the operation of the Site or the servers or networks used to make the Site available; or violate any requirements, procedures, policies or regulations of such networks;\n\n8.5 transmit or otherwise make available in connection with the Site any virus, worm, Trojan horse or other computer code that is harmful or invasive or may or is intended to damage the operation of, or to monitor the use of, any hardware, software, or equipment;\n\n8.6 reproduce, duplicate, copy, sell, resell, or otherwise exploit for any commercial purposes, any portion of, use of, or access to the Site;\n\n8.7 modify, adapt, translate, reverse engineer, decompile or disassemble any portion of the Site. If you wish to reverse engineer any part of the Site to create an interoperable program you must contact us and we may provide interface data subject to verification of your identity and other information;\n\n8.8 remove any copyright, trade mark or other proprietary rights notice from the Site or materials originating from the Site;\n\n8.9 frame or mirror any part of the Site without our express prior written consent;\n\n8.10 create a database by systematically downloading and storing Site content;\n\n8.11 use any manual or automatic device in any way to gather Site content or reproduce or circumvent the navigational structure or presentation of the Site without our express prior written consent. Notwithstanding the foregoing, we grant the operators of public online search engines limited permission to use search retrieval applications to reproduce materials from the Site for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of such materials solely in connection with each operator’s public online search service.\nWe reserve the right to revoke these exceptions either generally or in specific instances.\n\n8.12 The Site may provide links to other websites and online resources. We are not responsible for and do not endorse such external sites or resources. Your use of third party websites and resources is at your own risk.\n\n8.13 We may block any links to or from the Site. Additionally, we may provide tools to allow you to link to the Site directly from a third party site; if you do link to the Site (whether using such tools or otherwise), you agree that you will disable and remove any such link promptly upon our request.\n(or)\n\nYou may create a link to this Site, provided that:\n\n8.13.1 the link is fair and legal and is not presented in a way that is:\n\n8.13.1.1 misleading or could suggest any type of association, approval or endorsement by us that does not exist, or\n\n8.13.1.2 harmful to our reputation or the reputation of any of our affiliates;\n\n8.13.2 you retain the legal right and technical ability to immediately remove the link at any time, following a request by us to do so;\n\n8.13.3 the link will not cause this Site or any content on this Site to be:\n\n8.13.3.1 embedded in or ‘framed’ by any other website, or\n\n8.13.3.2 otherwise displayed in a way different to the way originally intended by us.\n\nWe reserve the right to require you to immediately remove any link to the Site at any time and you shall immediately comply with any request by us to remove any such link.","has_referral_program":true,"has_recommendations":false,"beehiiv_branding":false,"has_polls":true,"stripe_payment_method_domain_enabled":false,"has_pages":true,"language":"en","configured_domain":"beehiivorigin.clickz.com","has_live_web_posts":true,"has_web_builder_v2":true,"has_landing_pages":true,"has_upgrade_page":true,"has_subscriber_preferences":true,"has_subscription_password":true,"private":false,"require_subscriber_approval":false,"subscriber_tax_id_collection_enabled":false,"thumbnail":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"},"web_template":{"id":335302,"theme":"default","post_padding":"15px","enable_featured_post_badges":false,"enable_recommended_reading":true,"enable_customize_category_ids":true,"enable_recommendations":false,"enable_recaptcha":true,"category_ids":["1a156a74-69ee-471c-a834-20f7f3e2a287","73f9dbfb-d9bf-46e9-85b8-597a75e04390","520a555c-42a9-4c66-a4af-07458b3aa15c","4a0a5c29-f882-487e-9878-43e82af57a53","25987a51-095d-4f41-add6-ec8253353340","be09053d-fc5e-41e7-b186-dd49f52d2e13"],"signup_flow":[{"id":1,"title":"Recommendations Page","href":"/subscribe?recommendations=true","managed_type":"recommendations","enabled":false,"full_url":"https://beehiivorigin.clickz.com/subscribe?recommendations=true","action_text":"Remove","modal_header":"Remove any recommendations or boosts first!","modal_body":"To remove this page from your subscribe flow, you will need to make sure you have removed any active recommendations or boosts you currently have set up.","page_message":""},{"id":2,"title":"Welcome to ClickZ Community! 🤗","href":"/forms/421b4507-455b-4e81-bf89-fc3454a63e93","managed_type":"survey","enabled":true,"full_url":"https://beehiivorigin.clickz.com/forms/421b4507-455b-4e81-bf89-fc3454a63e93","action_text":"Remove","modal_header":"Remove Survey","modal_body":"This will remove the survey that users see after subscribing. You can always add it back later.","page_message":""},{"id":3,"title":"Upgrade Page","href":"/upgrade","managed_type":"upgrade","enabled":false,"full_url":"https://beehiivorigin.clickz.com/upgrade","action_text":"Remove","modal_header":"Remove Upgrade Redirect","modal_body":"This will remove the Upgrade Page from the subscribe flow. Not to worry, the Upgrade Page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":4,"title":"Multi Pubs","href":"/publications","managed_type":"publications","enabled":false,"full_url":"https://beehiivorigin.clickz.com/publications","action_text":"Remove","modal_header":"Remove Multi Publications","modal_body":"This will remove Multi Publications from the subscribe flow. Not to worry, the page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":5,"title":"Home Page","href":"","managed_type":"custom","enabled":false,"full_url":"","action_text":"Remove","modal_header":"Remove Custom Redirect","modal_body":"This will remove the custom redirect. When users complete the subscribe flow they will now be sent to the default home page. You can always add this back later.","page_message":""}],"multi_pub_ids":["5af79f73-b292-4fa6-9dc0-285dbb3f0da0","921c0d43-8f45-447d-8a45-c5e9abc71d7c","bf04d62e-dff4-45ae-8f3a-65f31272d066","8052477d-f8e1-4a37-b6c1-0d360a206005","277a0c1d-8aa4-4fee-915d-40775d645f93","2339ba6c-c751-400e-9926-237c896b474a","2d252ceb-c709-424c-8829-87f07400463a","5b41fea3-1791-4e7c-ab9c-eb390e3fba00","485b9078-4c4f-431c-b9fd-95d983ad191a","438f0cfc-67d0-4d86-912d-6793f07a32a6","afbcc6c0-115c-42a6-8131-dda65c4b0928","a39d7d3d-67c9-451d-a008-d896dfc75858","4c524c85-725c-46e6-a4ac-8f844739ab80","d7623b70-4579-4ba8-a793-e32899137643","c497a8b4-1489-4213-991b-b7dc47f4efd7","6ce48688-4f97-46a1-b420-017024909782","6c9147e7-d99f-4bfd-88dc-66d481581652","d2df478a-cf19-49cf-8c15-1b8809e03103","7bee8ddf-7d86-49ab-a72b-69594f77bdc4","c47c80d1-9554-4fb8-8af7-9a513a6a71a7","d1513165-06e7-464c-991a-58927e60e1bb","f472316a-b099-49eb-9680-7ba70a634a05","ca3029d3-8b7d-4a81-8802-8e8a0b9e0298","02e194e7-f54d-4477-b957-bf5538ab6926","daea6265-1611-4f49-8083-a12f0eb00d75"],"author_ids":["0cf6b4e7-3500-4393-913f-5a136d11b11a","1b11be87-8e33-4652-b918-7205e9c47f4a","dff3fb12-76ac-4200-9091-aac41373c73e"],"signup_flow_messaging":{"success_message":"","subscribe_survey_message":"","upgrade_message":"","recommendations_message":"","multi_pubs_message":""},"logged_subscribe_form":false,"signup_flow_avatar_url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/web_template/signup_flow_avatar/335302/ClickZ_-_Logo_Icon_White.png","external_upgrade_page_href":null,"comments_ordering":"desc","notifications_enabled":false,"pwa_enabled":false,"web_theme":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"global_fonts":["https://fonts.googleapis.com/css2?family=Inter\u0026display=swap"],"nav_groups":[{"id":"e9d69439-9dc5-412a-a60f-5a4fef799ab7","title":"About Us","managed":false,"is_category_group":false,"nav_links":[{"id":"4444fd3c-3334-4f4f-b81f-7429e1173a6c","cta_text":"About Us","href":"about-us","external_link":false}]},{"id":"eef1bc56-e93d-4291-b1fb-915020e4dc54","title":"Categories","managed":false,"is_category_group":true,"nav_links":[]},{"id":"8f3d2d3d-7c82-497c-83a7-3ab2110c1317","title":"Contribute","managed":false,"is_category_group":false,"nav_links":[{"id":"f0c797da-ca16-4e60-8a6b-4dc98cc8b1e6","cta_text":"Submit Your Opinion Piece","href":"https://forms.office.com/e/j9GF17e46P","external_link":true}]},{"id":"6000b9b4-8016-45c6-9cbb-0123dbea4184","title":"CPM Calculator","managed":false,"is_category_group":false,"nav_links":[{"id":"836e2cef-6a40-45cd-b878-79e494ee4309","cta_text":"CPM Calculator","href":"https://marketingtools.clickz.com/cpm-calculator","external_link":true}]},{"id":"15d170aa-1e04-4d54-b4a5-8ff70d3872e0","title":"Advertise With Us","managed":false,"is_category_group":false,"nav_links":[{"id":"fac329ed-6d40-44d5-aea2-d6a166e6a992","cta_text":"Advertise With Us","href":"advertise-with-us","external_link":false}]},{"id":"26c4430b-d68c-4850-825e-008590ba04a0","title":"Resources","managed":false,"is_category_group":false,"nav_links":[{"id":"de81229d-0c9a-497c-90fb-d171980a0b7e","cta_text":"Resources","href":"https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0\u0026mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD","external_link":true}]},{"id":"f35e932d-59b9-483d-ac6e-5bc6d3921334","title":"Terms of Use","managed":false,"is_category_group":false,"nav_links":[{"id":"bdc83402-8eff-4b94-9fd7-1413df72fd4b","cta_text":"GDPR Compliance","href":"https://www.contentive.com/gdpr-compliance/","external_link":true},{"id":"7460b9fe-5a00-4494-93a6-aec173eb580d","cta_text":"Privacy Policy","href":"https://www.contentive.com/privacy-policy/","external_link":true},{"id":"2a9735d7-6893-44b6-ba68-0c2a4520a456","cta_text":"Terms \u0026 Conditions","href":"https://www.contentive.com/terms-and-conditions/","external_link":true}]}]},"logo":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"}},"content_tags":[{"id":"0954b550-f483-453c-86bc-11b10f07ee72","display":"Thought Leadership","description":""},{"id":"13b6e48e-30a7-40ce-a5a9-7a1f2c6cdc23","display":"Event Highlights","description":""},{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters","description":""},{"id":"25987a51-095d-4f41-add6-ec8253353340","display":"Case Studies","description":""},{"id":"268d277a-32f3-4e5f-b966-ea44c443c736","display":"Social Media Marketing","description":""},{"id":"4a0a5c29-f882-487e-9878-43e82af57a53","display":"News","description":""},{"id":"520a555c-42a9-4c66-a4af-07458b3aa15c","display":"Digital Marketing","description":""},{"id":"569c7ae8-1a7c-4155-a7e4-acfd75629c7d","display":"SEO","description":""},{"id":"73f9dbfb-d9bf-46e9-85b8-597a75e04390","display":"Report","description":""},{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion","description":""},{"id":"8c9ad5b7-cd59-47ff-b080-d5bcab1f6b3d","display":"AI and Innovation","description":""},{"id":"92cac487-3718-45a5-aa9f-533adeb88a2d","display":"Ethical Marketing","description":""},{"id":"980081c7-e6c3-48df-881a-eefeedf8eb67","display":"Maketing Technology","description":""},{"id":"b6d73be8-0766-4cfb-a1c9-2f5bcfda50c2","display":"Influencer Marketing","description":""},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy","description":""},{"id":"be09053d-fc5e-41e7-b186-dd49f52d2e13","display":"Sponsored","description":""},{"id":"c18c8433-616c-4649-adf7-1542f7ed964d","display":"ROI Marketing","description":""}],"authors":[{"id":"223ce0da-749a-4d4b-bce8-59c0bd183326","name":"Trisa Tjahyaman","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/thumb_profile_picture.png"},"landscape":{"url":null}}}],"rss_feeds":[{"id":"18a43f46-8d19-4679-a002-de920efd23d3","slug":"LavXkeAVtM","url":"https://rss.beehiiv.com/feeds/LavXkeAVtM.xml"}]},"commentsEnabled":true,"recommendedReadingEnabled":true,"requestUrl":"http://beehiivorigin.clickz.com/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial","html":"\u003cdiv\u003e\u003cdiv\u003e\u003clink href=\"https://fonts.gstatic.com\" rel=\"preconnect\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003cstyle type=\"text/css\"\u003e\n:root {\n --wt-primary-color: #030712;\n --wt-text-on-primary-color: #F9FAFB;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #fcfdff;\n --wt-text-on-background-color: #030712;\n\n --wt-subscribe-background-color: #fcfdff;\n --wt-text-on-subscribe-background-color: #030712;\n\n --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n\u003c/style\u003e\u003cstyle\u003e\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n\u003c/style\u003e\u003cscript async=\"\" id=\"tiktok-script\" src=\"https://www.tiktok.com/embed.js\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cscript async=\"\" defer=\"\" id=\"twitter-wjs\" src=\"https://platform.twitter.com/widgets.js\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cstyle\u003e\n .table-base, .table-c, .table-h { border: 1px solid #ffa12f; }\n .table-c { padding:2px; background-color:#FFFFFF; }\n .table-c p { color: #11112d; font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }\n .table-h { padding:4px; background-color:#ffa12f; }\n .table-h p { color: #11112d; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n\u003c/style\u003e\u003c/div\u003e\u003cdiv class=\"bg-wt-background\" style=\"color: var(--wt-text-on-background-color) !important;\"\u003e\u003cdiv class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\"\u003e\u003cdiv class=\"bg-wt-background text-wt-text-on-background\"\u003e\u003cdiv style=\"padding-top:1.5rem; padding-bottom:1.5rem;\"\u003e\u003cstyle\u003e\n .bh__byline_wrapper {\n font-size: .875rem;\n line-height: 1.25rem;\n vertical-align: middle;\n justify-content: space-between;\n display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id=\"web-header\" style=\"padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\"\u003e\u003ch1 style=\"font-size: 36px; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003eAnalyzing the Success of Michael's CeraVe Super Bowl Commercial\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;\"\u003eThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.\u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan\u003eClickZ\u003c/span\u003e\u003cbr\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e February 14, 2024 • Estimated Reading Time: 7 minutes \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"bh__byline_social_wrapper\"\u003e\u003ca href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 212 212\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"106.214\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://twitter.com/intent/tweet?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.\u0026amp;url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 52 52\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"26\" cy=\"26\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"26\"\u003e\u003c/circle\u003e\u003cpath d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\" fill=\"#BAC2CE\" transform=\"translate(14,14)\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.threads.net/intent/post?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.+https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M125.185 102.469C124.828 102.298 124.465 102.133 124.097 101.975C123.456 90.1702 117.006 83.4121 106.175 83.3429C106.126 83.3426 106.077 83.3426 106.028 83.3426C99.5502 83.3426 94.1624 86.1078 90.8463 91.1396L96.8028 95.2256C99.2801 91.4671 103.168 90.6658 106.031 90.6658C106.064 90.6658 106.097 90.6658 106.13 90.6661C109.696 90.6889 112.387 91.7257 114.129 93.7477C115.397 95.2198 116.244 97.254 116.664 99.8213C113.502 99.2839 110.083 99.1187 106.427 99.3283C96.13 99.9214 89.5101 105.927 89.9547 114.272C90.1803 118.505 92.2891 122.147 95.8924 124.526C98.9389 126.537 102.863 127.52 106.941 127.297C112.326 127.002 116.551 124.948 119.498 121.19C121.737 118.337 123.152 114.64 123.777 109.981C126.344 111.53 128.246 113.568 129.296 116.019C131.083 120.184 131.187 127.028 125.602 132.608C120.709 137.496 114.827 139.611 105.938 139.677C96.0779 139.603 88.6207 136.441 83.7723 130.278C79.2321 124.506 76.8857 116.17 76.7982 105.5C76.8857 94.8301 79.2321 86.4937 83.7723 80.7222C88.6207 74.5587 96.0778 71.3965 105.938 71.3232C115.87 71.3971 123.457 74.5745 128.491 80.7677C130.959 83.8048 132.82 87.6242 134.047 92.0775L141.028 90.2151C139.54 84.7337 137.2 80.0102 134.016 76.0929C127.563 68.1529 118.124 64.0844 105.962 64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e When CeraVe, the esteemed skincare brand, unveiled its inaugural Super Bowl commercial, the marketing world turned its gaze to see how traditional advertising norms would be disrupted. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e\u003ci\u003eMichael\u003c/i\u003e Cera, a notable figure in Hollywood, emerged as the linchpin of this novel marketing strategy, giving rise to countless discussions among industry professionals. Directed by the visionary Dean Fleischer-Camp, the Super Bowl campaign masterfully leveraged the “imposter character” concept, with Michael cleverly fueling rumors of being the founder of CeraVe—an unexpected twist that garnered immense traction. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In the subsequent passage, the article probes into how this orchestrated buzz, intensified by over 6 billion earned impressions and energetic social media engagements, transformed the commercial into a phenomenon. Critically acclaimed and celebrated with a Super Clio award for creativity, the CeraVe campaign succeeded not only in captivating the Super Bowl audience but also in cementing its place in the pantheon of marketing excellence. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e The efficacy of CeraVe’s strategic approach to creating buzz prior to the Super Bowl and the elemental composition of its successful commercial will be closely examined. Analyzing the campaign’s imaginative prowess and its impact beyond the confines of the Super Bowl spectacle, the article presents an in-depth dissection of the CeraVe and \u003ci\u003eMichael\u003c/i\u003e collaboration. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"strategic-approach-to-buzz-creation\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eStrategic Approach to Buzz Creation\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In a landscape congested with advertisements, the choreography of building anticipation and curiosity is crucial. CeraVe’s Super Bowl foray, underpinned by \u003ci\u003eMichael’s\u003c/i\u003e enigmatic affiliation, is a manifestation of multifaceted buzz marketing—strategically integrating diverse methodologies to create an inescapable resonance with the audience. This strategic approach was no mere happenstance; it was a meticulously architected blueprint, aiming to make the CeraVe brand synonymous with innovation and engagement in the minds of consumers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A pivotal facet of this approach was harnessing the power of social media tactics, to identify and captivate the target demographic. By researching the audience, the brand shaped its narrative to resonate on a personal level, crafting a story that was both relatable and share-worthy. Such digital sphere maneuvers are not just supplemental; as experts underscore, they are essential for sowing the seeds of a successful buzz. Through these channels, the campaign launched a barrage of engaging, shareable content that made \u003ci\u003eMichael\u003c/i\u003e and CeraVe the talk of the town. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seamlessly blurring the lines between advertisement and art, the campaign also employed stealth marketing techniques that subtly wove CeraVe into the tapestry of daily discourse. Such undercover marketing transcends the overt and often intrusive nature of traditional commercials, opting instead for a gentle nudge—an appearance here, a mention there—triggering curiosity rather than overt persuasion. It’s a nuanced dance, one where the brand flits across the consumer’s periphery, whispering rather than shouting, leaving a trail of intrigue that leads back to the brand itself. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seven actionable buzz marketing strategies were judiciously leveraged by CeraVe: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003col start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Kicking off with online campaigns that blended the surreal with the familiar. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Transitioning to offline campaigns that drew a tangible connection to the brand’s values. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Cultivating partnerships with influencers who embodied authenticity. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Masterfully creating a demand that felt organic rather than constructed. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Propagating rumors that engaged the audience’s imagination. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Implementing the scarcity principle by offering a unique spectacle. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Infusing humor within narratives to create memorable moments. \u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Tracking the campaign’s effectiveness was equally as important as its creative components. It called for tools that measure engagement, growth, and impact—quantifying the buzz into actionable data. The end goal was clear: establish \u003ci\u003eMichael’s\u003c/i\u003e CeraVe moment as an exemplar of creativity in buzz marketing. As \u003ci\u003eMichael\u003c/i\u003e stepped into the Super Bowl limelight, it was evident that CeraVe had not just advertised a product; it had initiated a dialogue—a testament to a strategic orchestration that resonated with the collective consciousness of a massive audience. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"elements-of-success-in-the-cera-ve-\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eElements of Success in the CeraVe Commercial\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Rooted in a strategy that considered consumer behavior and market trends, the success of the CeraVe Super Bowl commercial featuring \u003ci\u003eMichael\u003c/i\u003e demonstrated the brand’s adeptness at tapping into the aspirations and needs of modern consumers. Especially notable was CeraVe’s pricing approach—smartly positioning itself as an accessibly priced alternative to premium skincare brands. This strategy proved particularly effective among \u003ca class=\"link\" href=\"https://www.indigo9digital.com/blog/ceravestrategyandgrowth?utm_source=clickz\u0026amp;utm_medium=newsletter\u0026amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eyounger generations\u003c/span\u003e\u003c/a\u003e, who often face more stringent financial constraints and are, therefore, drawn towards value-oriented choices without compromising on quality. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A core aspect of \u003ci\u003eMichael’s CeraVe\u003c/i\u003e commercial success stems from the strategic utilization of social media to strengthen the brand’s appeal. CeraVe’s vibrant social media presence, particularly on platforms like TikTok, underscores its resonance with a young, socially-connected customer base. Distinctly, the campaign’s potent mix of educational content, advocacy, and robust partnerships with dermatologists reflects a marketing stratagem that skilfully balances dermatologist endorsements with authentically engaging content as highlighted in a TikTok business case study about \u003ca class=\"link\" href=\"https://www.tiktok.com/business/en-US/inspiration/cerave-327?utm_source=clickz\u0026amp;utm_medium=newsletter\u0026amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eCeraVe’s strategy\u003c/span\u003e\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Such concerted efforts manifested in not just increased sales, but an uplift in brand recall and preference, evidenced by the results of CeraVe’s Australian TikTok campaign which revealed over 15 million impressions and a 29% uplift in preference over competitors. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Beneath the commercial’s surface, these elements harmonized to depict CeraVe not just as a purveyor of skincare products, but as a beacon of trustworthiness and scientific integrity. \u003ci\u003eMichael’s\u003c/i\u003e appearance in the Super Bowl commercial was an integral touchpoint, one that aligned with \u003ci\u003eCeraVe’s\u003c/i\u003e marketing DNA—where innovation meets consumer education and high-quality skincare is made accessible. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e This Super Bowl commercial, featuring Michael, was not just about advertising skincare products; it was a vibrant declaration that skincare knows no gender, resonating with male audiences and engaging influencers from diverse backgrounds and demographics. CeraVe utilized these narrative elements to cultivate a brand perception rooted in inclusivity and accessibility. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e As the advertised promotion unfolded, the campaign also shined in its subtle nod to the “weird” and “unique,” with audience reception indicating that a dash of peculiarity could indeed complement beauty in marketing efforts. What began as whimsical online rumors surrounding Michael’s apparent ties to CeraVe culminated in an ad that expertly balanced quirkiness with product efficacy—a concoction that ultimately led to the Super Clio award win for its memorable emotional impact during the Super Bowl. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"fa-qs\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eFAQs\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Frequently asked questions about Michael’s CeraVe Super Bowl commercial often revolve around the intricate details that contributed to the campaign’s overwhelming success. Below are the curated FAQs that provide further insights into this unique promotional venture: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eWhat was the objective behind CeraVe’s strategic global initiative featuring Michael Cera?\u003c/b\u003e\u0026nbsp;The campaign, a three-week endeavor, aimed to reinforce CeraVe’s message of “moisturize like a derm,” highlighting their status as the top dermatologist-recommended brand in the US. Through the partnership with Michael Cera and participation of TikTok celebrities, CeraVe sought to emphasize its dedication to developing products with dermatologists. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eHow did the ‘Michael CeraVe’ campaign garner engagement across various platforms?\u003c/b\u003e\u0026nbsp;The campaign’s execution spanned across digital media, including video and social media channels, with a strong influencer marketing approach that incorporated several partnership collaborations. This multifaceted strategy ensured widespread visibility and engagement, defining CeraVe’s presence as a fun, yet scientifically reputable skincare choice. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eCan you explain the significance behind the ‘Cera’ and ‘Ve’ in CeraVe?\u003c/b\u003e\u0026nbsp;The product name CeraVe is derived from ‘Cera,’ which refers to ceramides – vital lipids that play a role in protecting and reinforcing the skin barrier, and ‘Ve,’ which stands for MVE Technology. This trademarked technology enables a sustained release of moisturizing ingredients, a defining characteristic of CeraVe’s product line, collaboratively developed with dermatology experts. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","truncatedHtml":"\u003cdiv\u003e\u003cdiv\u003e\u003clink href=\"https://fonts.gstatic.com\" rel=\"preconnect\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Inter\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003cstyle type=\"text/css\"\u003e\n:root {\n --wt-primary-color: #030712;\n --wt-text-on-primary-color: #F9FAFB;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #fcfdff;\n --wt-text-on-background-color: #030712;\n\n --wt-subscribe-background-color: #fcfdff;\n --wt-text-on-subscribe-background-color: #030712;\n\n --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n\u003c/style\u003e\u003cstyle\u003e\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: normal;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Montserrat';\n font-style: italic;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');\n }\n\u003c/style\u003e\u003cscript async=\"\" id=\"tiktok-script\" src=\"https://www.tiktok.com/embed.js\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cscript async=\"\" defer=\"\" id=\"twitter-wjs\" src=\"https://platform.twitter.com/widgets.js\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cstyle\u003e\n .table-base, .table-c, .table-h { border: 1px solid #ffa12f; }\n .table-c { padding:2px; background-color:#FFFFFF; }\n .table-c p { color: #11112d; font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }\n .table-h { padding:4px; background-color:#ffa12f; }\n .table-h p { color: #11112d; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n\u003c/style\u003e\u003c/div\u003e\u003cdiv class=\"bg-wt-background\" style=\"color: var(--wt-text-on-background-color) !important;\"\u003e\u003cdiv class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\"\u003e\u003cdiv class=\"bg-wt-background text-wt-text-on-background\"\u003e\u003cdiv style=\"padding-top:1.5rem; padding-bottom:1.5rem;\"\u003e\u003cstyle\u003e\n .bh__byline_wrapper {\n font-size: .875rem;\n line-height: 1.25rem;\n vertical-align: middle;\n justify-content: space-between;\n display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id=\"web-header\" style=\"padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\"\u003e\u003ch1 style=\"font-size: 36px; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003eAnalyzing the Success of Michael's CeraVe Super Bowl Commercial\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;\"\u003eThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.\u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan\u003eClickZ\u003c/span\u003e\u003cbr\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e February 14, 2024 • Estimated Reading Time: 7 minutes \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"bh__byline_social_wrapper\"\u003e\u003ca href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 212 212\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"106.214\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://twitter.com/intent/tweet?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.\u0026amp;url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 52 52\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"26\" cy=\"26\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"26\"\u003e\u003c/circle\u003e\u003cpath d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\" fill=\"#BAC2CE\" transform=\"translate(14,14)\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.threads.net/intent/post?text=The+campaign+became+a+testament+to+strategic+promotional+orchestration%2C+amplifying+awareness+about+CeraVe%27s+dermatologist-developed+products+and+endorsing+it+as+a+trustworthy+and+approachable+skincare+brand.+https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M125.185 102.469C124.828 102.298 124.465 102.133 124.097 101.975C123.456 90.1702 117.006 83.4121 106.175 83.3429C106.126 83.3426 106.077 83.3426 106.028 83.3426C99.5502 83.3426 94.1624 86.1078 90.8463 91.1396L96.8028 95.2256C99.2801 91.4671 103.168 90.6658 106.031 90.6658C106.064 90.6658 106.097 90.6658 106.13 90.6661C109.696 90.6889 112.387 91.7257 114.129 93.7477C115.397 95.2198 116.244 97.254 116.664 99.8213C113.502 99.2839 110.083 99.1187 106.427 99.3283C96.13 99.9214 89.5101 105.927 89.9547 114.272C90.1803 118.505 92.2891 122.147 95.8924 124.526C98.9389 126.537 102.863 127.52 106.941 127.297C112.326 127.002 116.551 124.948 119.498 121.19C121.737 118.337 123.152 114.64 123.777 109.981C126.344 111.53 128.246 113.568 129.296 116.019C131.083 120.184 131.187 127.028 125.602 132.608C120.709 137.496 114.827 139.611 105.938 139.677C96.0779 139.603 88.6207 136.441 83.7723 130.278C79.2321 124.506 76.8857 116.17 76.7982 105.5C76.8857 94.8301 79.2321 86.4937 83.7723 80.7222C88.6207 74.5587 96.0778 71.3965 105.938 71.3232C115.87 71.3971 123.457 74.5745 128.491 80.7677C130.959 83.8048 132.82 87.6242 134.047 92.0775L141.028 90.2151C139.54 84.7337 137.2 80.0102 134.016 76.0929C127.563 68.1529 118.124 64.0844 105.962 64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fanalyzing-the-success-of-michaels-cerave-super-bowl-commercial\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e When CeraVe, the esteemed skincare brand, unveiled its inaugural Super Bowl commercial, the marketing world turned its gaze to see how traditional advertising norms would be disrupted. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e\u003ci\u003eMichael\u003c/i\u003e Cera, a notable figure in Hollywood, emerged as the linchpin of this novel marketing strategy, giving rise to countless discussions among industry professionals. Directed by the visionary Dean Fleischer-Camp, the Super Bowl campaign masterfully leveraged the “imposter character” concept, with Michael cleverly fueling rumors of being the founder of CeraVe—an unexpected twist that garnered immense traction. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In the subsequent passage, the article probes into how this orchestrated buzz, intensified by over 6 billion earned impressions and energetic social media engagements, transformed the commercial into a phenomenon. Critically acclaimed and celebrated with a Super Clio award for creativity, the CeraVe campaign succeeded not only in captivating the Super Bowl audience but also in cementing its place in the pantheon of marketing excellence. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e The efficacy of CeraVe’s strategic approach to creating buzz prior to the Super Bowl and the elemental composition of its successful commercial will be closely examined. Analyzing the campaign’s imaginative prowess and its impact beyond the confines of the Super Bowl spectacle, the article presents an in-depth dissection of the CeraVe and \u003ci\u003eMichael\u003c/i\u003e collaboration. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"strategic-approach-to-buzz-creation\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eStrategic Approach to Buzz Creation\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e In a landscape congested with advertisements, the choreography of building anticipation and curiosity is crucial. CeraVe’s Super Bowl foray, underpinned by \u003ci\u003eMichael’s\u003c/i\u003e enigmatic affiliation, is a manifestation of multifaceted buzz marketing—strategically integrating diverse methodologies to create an inescapable resonance with the audience. This strategic approach was no mere happenstance; it was a meticulously architected blueprint, aiming to make the CeraVe brand synonymous with innovation and engagement in the minds of consumers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A pivotal facet of this approach was harnessing the power of social media tactics, to identify and captivate the target demographic. By researching the audience, the brand shaped its narrative to resonate on a personal level, crafting a story that was both relatable and share-worthy. Such digital sphere maneuvers are not just supplemental; as experts underscore, they are essential for sowing the seeds of a successful buzz. Through these channels, the campaign launched a barrage of engaging, shareable content that made \u003ci\u003eMichael\u003c/i\u003e and CeraVe the talk of the town. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seamlessly blurring the lines between advertisement and art, the campaign also employed stealth marketing techniques that subtly wove CeraVe into the tapestry of daily discourse. Such undercover marketing transcends the overt and often intrusive nature of traditional commercials, opting instead for a gentle nudge—an appearance here, a mention there—triggering curiosity rather than overt persuasion. It’s a nuanced dance, one where the brand flits across the consumer’s periphery, whispering rather than shouting, leaving a trail of intrigue that leads back to the brand itself. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Seven actionable buzz marketing strategies were judiciously leveraged by CeraVe: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003col start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Kicking off with online campaigns that blended the surreal with the familiar. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Transitioning to offline campaigns that drew a tangible connection to the brand’s values. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Cultivating partnerships with influencers who embodied authenticity. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Masterfully creating a demand that felt organic rather than constructed. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Propagating rumors that engaged the audience’s imagination. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Implementing the scarcity principle by offering a unique spectacle. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Infusing humor within narratives to create memorable moments. \u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Tracking the campaign’s effectiveness was equally as important as its creative components. It called for tools that measure engagement, growth, and impact—quantifying the buzz into actionable data. The end goal was clear: establish \u003ci\u003eMichael’s\u003c/i\u003e CeraVe moment as an exemplar of creativity in buzz marketing. As \u003ci\u003eMichael\u003c/i\u003e stepped into the Super Bowl limelight, it was evident that CeraVe had not just advertised a product; it had initiated a dialogue—a testament to a strategic orchestration that resonated with the collective consciousness of a massive audience. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"elements-of-success-in-the-cera-ve-\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eElements of Success in the CeraVe Commercial\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Rooted in a strategy that considered consumer behavior and market trends, the success of the CeraVe Super Bowl commercial featuring \u003ci\u003eMichael\u003c/i\u003e demonstrated the brand’s adeptness at tapping into the aspirations and needs of modern consumers. Especially notable was CeraVe’s pricing approach—smartly positioning itself as an accessibly priced alternative to premium skincare brands. This strategy proved particularly effective among \u003ca class=\"link\" href=\"https://www.indigo9digital.com/blog/ceravestrategyandgrowth?utm_source=clickz\u0026amp;utm_medium=newsletter\u0026amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eyounger generations\u003c/span\u003e\u003c/a\u003e, who often face more stringent financial constraints and are, therefore, drawn towards value-oriented choices without compromising on quality. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e A core aspect of \u003ci\u003eMichael’s CeraVe\u003c/i\u003e commercial success stems from the strategic utilization of social media to strengthen the brand’s appeal. CeraVe’s vibrant social media presence, particularly on platforms like TikTok, underscores its resonance with a young, socially-connected customer base. Distinctly, the campaign’s potent mix of educational content, advocacy, and robust partnerships with dermatologists reflects a marketing stratagem that skilfully balances dermatologist endorsements with authentically engaging content as highlighted in a TikTok business case study about \u003ca class=\"link\" href=\"https://www.tiktok.com/business/en-US/inspiration/cerave-327?utm_source=clickz\u0026amp;utm_medium=newsletter\u0026amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(255, 139, 0)\"\u003eCeraVe’s strategy\u003c/span\u003e\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Such concerted efforts manifested in not just increased sales, but an uplift in brand recall and preference, evidenced by the results of CeraVe’s Australian TikTok campaign which revealed over 15 million impressions and a 29% uplift in preference over competitors. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Beneath the commercial’s surface, these elements harmonized to depict CeraVe not just as a purveyor of skincare products, but as a beacon of trustworthiness and scientific integrity. \u003ci\u003eMichael’s\u003c/i\u003e appearance in the Super Bowl commercial was an integral touchpoint, one that aligned with \u003ci\u003eCeraVe’s\u003c/i\u003e marketing DNA—where innovation meets consumer education and high-quality skincare is made accessible. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e This Super Bowl commercial, featuring Michael, was not just about advertising skincare products; it was a vibrant declaration that skincare knows no gender, resonating with male audiences and engaging influencers from diverse backgrounds and demographics. CeraVe utilized these narrative elements to cultivate a brand perception rooted in inclusivity and accessibility. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e As the advertised promotion unfolded, the campaign also shined in its subtle nod to the “weird” and “unique,” with audience reception indicating that a dash of peculiarity could indeed complement beauty in marketing efforts. What began as whimsical online rumors surrounding Michael’s apparent ties to CeraVe culminated in an ad that expertly balanced quirkiness with product efficacy—a concoction that ultimately led to the Super Clio award win for its memorable emotional impact during the Super Bowl. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"fa-qs\" style=\"padding-bottom:10px;padding-left:15px;padding-right:15px;padding-top:10px;\"\u003e\u003ch2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:start;\"\u003e\u003cb\u003eFAQs\u003c/b\u003e\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\"\u003e\u003cp style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:start;\"\u003e Frequently asked questions about Michael’s CeraVe Super Bowl commercial often revolve around the intricate details that contributed to the campaign’s overwhelming success. Below are the curated FAQs that provide further insights into this unique promotional venture: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:25px;padding-right:25px;padding-top:10px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eWhat was the objective behind CeraVe’s strategic global initiative featuring Michael Cera?\u003c/b\u003e\u0026nbsp;The campaign, a three-week endeavor, aimed to reinforce CeraVe’s message of “moisturize like a derm,” highlighting their status as the top dermatologist-recommended brand in the US. Through the partnership with Michael Cera and participation of TikTok celebrities, CeraVe sought to emphasize its dedication to developing products with dermatologists. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eHow did the ‘Michael CeraVe’ campaign garner engagement across various platforms?\u003c/b\u003e\u0026nbsp;The campaign’s execution spanned across digital media, including video and social media channels, with a strong influencer marketing approach that incorporated several partnership collaborations. This multifaceted strategy ensured widespread visibility and engagement, defining CeraVe’s presence as a fun, yet scientifically reputable skincare choice. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:10px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cb\u003eCan you explain the significance behind the ‘Cera’ and ‘Ve’ in CeraVe?\u003c/b\u003e\u0026nbsp;The product name CeraVe is derived from ‘Cera,’ which refers to ceramides – vital lipids that play a role in protecting and reinforcing the skin barrier, and ‘Ve,’ which stands for MVE Technology. This trademarked technology enables a sustained release of moisturizing ingredients, a defining characteristic of CeraVe’s product line, collaboratively developed with dermatology experts. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","onlyRenderComments":false,"JWT_SECRET":"6e3e21b10ea657beb5e6be8681c99d50738dba071731fc616ee3112432c8de50fd89c29dd9c21c0bf231a72a7f22497a934e907be62faa94b16a21a76325eaa5","isDraft":false,"paywall":null,"currentSubscriberId":null,"currentTierId":null}},"actionData":null,"errors":null}};</script><script type="module" async="">import "/assets/manifest-ba8709e8.js"; import * as route0 from "/assets/root-DyTVJERh.js"; import * as route1 from "/assets/_slug-BLaqTSRC.js"; window.__remixRouteModules = {"root":route0,"routes/p/$slug":route1}; import("/assets/entry.client-CuBsnk-1.js");</script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e93d1538e5f40b5',t:'MTczMjcyODMyOS4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>