CINXE.COM
ClickZ
<!DOCTYPE html><html lang="en" class="h-full antialiased"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a70031e3-d853-4682-8260-b797aa5a187a/0608.jpg"/><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/b1c74621-aed8-4450-b8bf-42b02dc798c2/Rachael_head_shot.jfif"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg"/><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/2401e5e7-8418-4679-b411-b5c4b30a5509/Digital_Marketing_Institute_Launches_New_Course_to_Bridge_AI_Skills_Gap_in_the_Industry.jpg"/><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a7bd7e30-3cbc-456f-99ee-52c6bfb2bac9/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial__7_.png"/><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/af5791b9-94a3-4f6d-908c-e85d2dd23ac3/Author_image__1_.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a231226d-426a-43cf-961e-461316a20668/Newsletter_Pieces__3_.png"/><script src="https://beehiiv-adnetwork-production.s3.amazonaws.com/pixel-js.js" async=""></script><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/d5f6fdba-0b48-43fd-9c2d-4d01ade2137f/adam_driver.png"/><link rel="preload" as="image" href="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c09cf90b-c155-4e7e-b915-53b8ffab43ec/Newsletter_Pieces__2_.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ac625c73-ad3b-415b-9d53-43c2bab7b15d/trump_piece.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/e354638b-f899-44b2-8121-07efc9b188cc/ClickZ_tiles__7_.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/88663ab6-41e6-4a1f-b141-aec543f8480b/0711_CZ_nl.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/42107933-bada-4143-a519-d72860bc1c23/NYC_marathon_signs.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/4c075dfb-d7bf-4690-b258-99e90ae7d73f/0211.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/8f87e8f6-5645-4e99-b665-7cc3561b62a3/top_mkt_campaigns_in_2024.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/01a72c80-72f5-4589-b873-a4a3b75b2992/cz_nl_1209.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/82861aea-9b73-4daa-a582-d3b2cd474a59/Alphabet_s_Strategic_Leap_Aiming_to_Reshape_Digital_Marketing_with_a__35_Billion_HubSpot_Acquisition__1_.png"/><link rel="preload" as="image" href="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/862bd008-b355-466e-a8fc-dbcc9e75eb14/18.10_cz_newsletter.png"/><meta name="mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"/><meta name="theme-color" content="#000000"/><title>ClickZ</title><meta content="business, marketing, artificial intelligence" name="keywords"/><meta content="ClickZ" name="author"/><meta content="Your digital marketing and advertising news source" name="description"/><meta content="website" property="og:type"/><meta content="https://beehiivorigin.clickz.com/" property="og:url"/><meta content="ClickZ" property="og:title"/><meta content="Your digital marketing and advertising news source" property="og:description"/><meta content="ClickZ" property="og:site_name"/><meta content="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png" property="og:image"/><meta content="1200" property="og:image:width"/><meta content="630" property="og:image:height"/><meta content="Your digital marketing and advertising news source" property="og:image:alt"/><meta content="https://beehiivorigin.clickz.com/" name="twitter:url"/><meta content="ClickZ" name="twitter:title"/><meta content="Your digital marketing and advertising news source" name="twitter:description"/><meta content="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png" name="twitter:image"/><meta content="summary_large_image" name="twitter:card"/><meta content="1932054120322754" name="fb:app_id"/><link href="https://beehiivorigin.clickz.com/" rel="canonical"/><link as="image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" rel="icon"/><link as="style" href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="preload"/><link href="https://rss.beehiiv.com/feeds/LavXkeAVtM.xml" rel="alternate" title="ClickZ RSS Feed" type="application/rss+xml"/><meta as="image" href="https://media.beehiiv.com/cdn-cgi/image/fit=cover,format=auto,onerror=redirect,quality=100,width=1920,height=1080,sharpen=2/uploads/home_page/main_bg_image/bee700ea-f20a-436b-aa3e-7edfda368184/Clickz_-_Home_Page_-_Hero_Image_New.jpg" rel="preload"/><link rel="apple-touch-icon" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"/><link rel="apple-touch-startup-image" href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="modulepreload" href="/assets/manifest-ba8709e8.js"/><link rel="modulepreload" href="/assets/entry.client-CuBsnk-1.js"/><link rel="modulepreload" href="/assets/index-D6da9p6-.js"/><link rel="modulepreload" href="/assets/jsx-runtime-BjG_zV1W.js"/><link rel="modulepreload" href="/assets/AppGlobals-2Br-8bZs.js"/><link rel="modulepreload" href="/assets/dayjs.min-B8CfgAhU.js"/><link rel="modulepreload" href="/assets/performance-dfU_ZKaW.js"/><link rel="modulepreload" href="/assets/i18next-BV1g0mjb.js"/><link rel="modulepreload" href="/assets/components-Oj2xMfGE.js"/><link rel="modulepreload" href="/assets/context-CxfOs_9L.js"/><link rel="modulepreload" href="/assets/index-x2da_zcv.js"/><link rel="modulepreload" href="/assets/index-BdpAPpdN.js"/><link rel="modulepreload" href="/assets/useTranslation-CfKJAmGY.js"/><link rel="modulepreload" href="/assets/index-CqJN8iQq.js"/><link rel="modulepreload" href="/assets/StatusInputs-JkVhk_jg.js"/><link rel="modulepreload" href="/assets/PageProvider-uKxoiNdl.js"/><link rel="modulepreload" href="/assets/useToast-DK42uF07.js"/><link rel="modulepreload" href="/assets/WebThemeContext-DttfuZxo.js"/><link rel="modulepreload" href="/assets/keyboard-CaEu2o0u.js"/><link rel="modulepreload" href="/assets/use-is-mounted-BaHv16bB.js"/><link rel="modulepreload" href="/assets/bugs-DVQzBh-s.js"/><link rel="modulepreload" href="/assets/transition-y-5XFFuu.js"/><link rel="modulepreload" href="/assets/hidden-KuoXmiN5.js"/><link rel="modulepreload" href="/assets/YoutubeIcon-DSouMQiN.js"/><link rel="modulepreload" href="/assets/use-root-containers-DmyWFwuo.js"/><link rel="modulepreload" href="/assets/use-tree-walker-Inv4mdsP.js"/><link rel="modulepreload" href="/assets/index-CJHGmWl4.js"/><link rel="modulepreload" href="/assets/useIsLoggedIn-BbU3-q43.js"/><link rel="modulepreload" href="/assets/index-EzvqLY92.js"/><link rel="modulepreload" href="/assets/Input-HUlJEznR.js"/><link rel="modulepreload" href="/assets/RedirectToHiddenInput-mUb4yii7.js"/><link rel="modulepreload" href="/assets/description-BklOXbF-.js"/><link rel="modulepreload" href="/assets/LoginWithPasswordAction-BShxROpw.js"/><link rel="modulepreload" href="/assets/Image-ycA_AFLr.js"/><link rel="modulepreload" href="/assets/dialog-CtpHvvfD.js"/><link rel="modulepreload" href="/assets/XMarkIcon-BIfmjQfr.js"/><link rel="modulepreload" href="/assets/index-COqk5b7U.js"/><link rel="modulepreload" href="/assets/index-DTtuIjz-.js"/><link rel="modulepreload" href="/assets/index-DWIcfCyK.js"/><link rel="modulepreload" href="/assets/index-BxYGUTX4.js"/><link rel="modulepreload" href="/assets/PoweredByBeehiiv-BmLCj73J.js"/><link rel="modulepreload" href="/assets/CreateAction-Dl0JjCOR.js"/><link rel="modulepreload" href="/assets/popover-CV1J-FFp.js"/><link rel="modulepreload" href="/assets/index-DIU-Hrs1.js"/><link rel="modulepreload" href="/assets/useSetLastViewedResource-YXtKzy-E.js"/><link rel="modulepreload" href="/assets/index-DcpNk-OI.js"/><link rel="modulepreload" href="/assets/ChevronDownIcon-CCywpT3m.js"/><link rel="modulepreload" href="/assets/XMarkIcon-Y2tO3Ykg.js"/><link rel="modulepreload" href="/assets/index-pnFxOaac.js"/><link rel="modulepreload" href="/assets/index-IxBbnf-Q.js"/><link rel="modulepreload" href="/assets/useIsMobile-onEuuMFV.js"/><link rel="modulepreload" href="/assets/disclosure-OT1gpdxK.js"/><link rel="modulepreload" href="/assets/SparklesIcon-DA4hsc2a.js"/><link rel="modulepreload" href="/assets/useSignupRedirects-DpD4LtfX.js"/><link rel="modulepreload" href="/assets/CheckIcon-681VH8qr.js"/><link rel="modulepreload" href="/assets/useTypedLoaderData-Bk1_tu68.js"/><link rel="modulepreload" href="/assets/useWebBuilderCommunicator-DoXoLq6Y.js"/><link rel="modulepreload" href="/assets/root-DyTVJERh.js"/><link rel="modulepreload" href="/assets/LockClosedIcon-BluoCUMI.js"/><link rel="modulepreload" href="/assets/ChevronRightIcon-Dsmk2epM.js"/><link rel="modulepreload" href="/assets/relativeTime-tlGPeD3Q.js"/><link rel="modulepreload" href="/assets/HeroChatIcon-DZxH_rr3.js"/><link rel="modulepreload" href="/assets/index-C-Fm2wxC.js"/><link rel="modulepreload" href="/assets/useDebounce-BdWoeQQs.js"/><link rel="modulepreload" href="/assets/MagnifyingGlassIcon-DyQ3eS5L.js"/><link rel="modulepreload" href="/assets/index-ClAoIu-D.js"/><link rel="modulepreload" href="/assets/ArrowLeftIcon-Dz9QYxn0.js"/><link rel="modulepreload" href="/assets/index-CUG6QOFP.js"/><link rel="modulepreload" href="/assets/FreeGatedContent-D-EWr0IZ.js"/><link rel="modulepreload" href="/assets/index-BFDoivjB.js"/><link rel="modulepreload" href="/assets/index-BbnTzeLf.js"/><link rel="modulepreload" href="/assets/index-C-hDBzZs.js"/><script>window.__AppGlobals__={"SENTRY_CLIENT_DSN":"https://35c3cc890abe9dbb51e6e513fcd6bbca@o922922.ingest.us.sentry.io/4507170453979136","SENTRY_ENV":"production","SENTRY_RELEASE":"db8f2fb594c411189813cd3fd7424600a837ab21","STRIPE_PUBLISHABLE_KEY":"pk_live_51IekcQKHPFAlBzyyGNBguT5BEI7NEBqrTxJhsYN1FI1lQb9iWxU5U2OXfi744NEMx5p7EDXh08YXrudrZkkG9bGc00ZCrkXrxL","VAPID_PUBLIC_KEY":"BEhdtfPr1iefl9Jd16511ML4L5eC4dp4exGTAqE95rZEgjRPqc-k1FymD_b-e7XaC5g43hejZ0y_VGJq72zncjY","REACT_APP_HUMAN_ENABLED":"true","REACT_APP_HUMAN_URL":"//client.px-cloud.net/PXeBumDLwe/main.min.js","REACT_APP_ADNETWORK_PIXELJS_URL":"https://beehiiv-adnetwork-production.s3.amazonaws.com/pixel-js.js"};</script><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel="stylesheet"/><script type="application/ld+json">{}</script><style>:root { --wt-primary-color: #030712; --wt-text-on-primary-color: #F9FAFB; --wt-secondary-color: #F9FAFB; --wt-text-on-secondary-color: #030712; --wt-tertiary-color: #FFFFFF; --wt-text-on-tertiary-color: #222222; --wt-background-color: #fcfdff; --wt-text-on-background-color: #030712; --wt-subscribe-background-color: #fcfdff; --wt-text-on-subscribe-background-color: #030712; --wt-header-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-body-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-button-font: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; --wt-border-radius: 8px } .bg-wt-primary { background-color: var(--wt-primary-color); } .text-wt-primary { color: var(--wt-primary-color); } .border-wt-primary { border-color: var(--wt-primary-color); } .bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); } .text-wt-text-on-primary { color: var(--wt-text-on-primary-color); } .border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); } .bg-wt-secondary { background-color: var(--wt-secondary-color); } .text-wt-secondary { color: var(--wt-secondary-color); } .border-wt-secondary { border-color: var(--wt-secondary-color); } .bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); } .text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); } .border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); } .bg-wt-tertiary { background-color: var(--wt-tertiary-color); } .text-wt-tertiary { color: var(--wt-tertiary-color); } .border-wt-tertiary { border-color: var(--wt-tertiary-color); } .bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); } .text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); } .border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); } .bg-wt-background { background-color: var(--wt-background-color); } .text-wt-background { color: var(--wt-background-color); } .border-wt-background { border-color: var(--wt-background-color); } .bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); } .text-wt-text-on-background { color: var(--wt-text-on-background-color); } .border-wt-text-on-background { border-color: var(--wt-text-on-background-color); } .bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); } .text-wt-subscribe-background { color: var(--wt-subscribe-background-color); } .border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); } .bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); } .text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); } .border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); } .rounded-wt { border-radius: var(--wt-border-radius); } .wt-header-font { font-family: var(--wt-header-font); } .wt-body-font { font-family: var(--wt-body-font); } .wt-button-font { font-family: var(--wt-button-font); } input:focus { --tw-ring-color: transparent !important; } li a { word-break: break-word; } @media only screen and (max-width:667px) { .mob-stack { display: block !important; width: 100% !important; } .mob-w-full { width: 100% !important; } } </style><link rel="stylesheet" href="/assets/root-BEWB8LJi.css"/></head><body class="flex h-full flex-col bg-wt-background text-wt-text-on-background"><div class=""><div class="flex min-h-screen flex-col"><div></div><div style="position:fixed;z-index:9999;top:16px;left:16px;right:16px;bottom:16px;pointer-events:none"></div><nav class="px-4 sm:px-6 w-full py-2" style="background-color:#11112d"><div class="mx-auto w-full max-w-6xl"><div class="mx-auto flex items-center justify-between"><div class="flex items-center space-x-2"><a class="rounded-lg transition:all px-2 py-1 hover:bg-black/5" href="/"><div class="flex items-center space-x-2"><div class="h-8 w-8 overflow-hidden rounded-wt"><figure class="aspect-square relative h-full overflow-hidden w-full"><img class="absolute inset-0 h-full w-full object-cover" width="100" height="100" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" alt="ClickZ logo"/></figure></div><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="sm:text-md wt-text-primary hidden text-sm md:block text-md font-regular font-ariel">ClickZ</span></div></a><div class="opacity-0 block"><div class="z-20 flex gap-1"><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="/c/about-us"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">About Us</span></a><div class="cursor-pointer" data-headlessui-state=""><div class=""><button style="color:#ffffff;font-family:Inter;z-index:0" class="rounded-lg inline-flex items-center px-2 py-2 hover:bg-black/5 focus:outline-none focus-visible:ring-2" type="button" aria-expanded="false" data-headlessui-state=""><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:block text-md font-regular font-ariel">Categories</span><div style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class=" ml-2 h-3 w-3 transition duration-150 ease-in-out"><path fill-rule="evenodd" d="M12.53 16.28a.75.75 0 0 1-1.06 0l-7.5-7.5a.75.75 0 0 1 1.06-1.06L12 14.69l6.97-6.97a.75.75 0 1 1 1.06 1.06l-7.5 7.5Z" clip-rule="evenodd"></path></svg></div></button></div></div><div style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://forms.office.com/e/j9GF17e46P" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Submit Your Opinion Piece</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://marketingtools.clickz.com/cpm-calculator" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">CPM Calculator</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="/c/advertise-with-us"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Advertise With Us</span></a><a class="transition:all rounded-wt px-2 py-2 hover:bg-black/5" href="https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0&mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD" target="_blank" rel="nofollow noreferrer noopener"><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs sm:block text-md font-regular font-ariel">Resources</span></a><div class="cursor-pointer" data-headlessui-state=""><div class=""><button style="color:#ffffff;font-family:Inter;z-index:0" class="rounded-lg inline-flex items-center px-2 py-2 hover:bg-black/5 focus:outline-none focus-visible:ring-2" type="button" aria-expanded="false" data-headlessui-state=""><span style="color:#ffffff;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:block text-md font-regular font-ariel">Terms of Use</span><div style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class=" ml-2 h-3 w-3 transition duration-150 ease-in-out"><path fill-rule="evenodd" d="M12.53 16.28a.75.75 0 0 1-1.06 0l-7.5-7.5a.75.75 0 0 1 1.06-1.06L12 14.69l6.97-6.97a.75.75 0 1 1 1.06 1.06l-7.5 7.5Z" clip-rule="evenodd"></path></svg></div></button></div></div><div style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div></div></div></div><div class="flex items-center space-x-2"><div class="flex items-center space-x-2"><a class="border font-medium shadow-sm wt-button-font inline-flex items-center disabled:bg-gray-400 disabled:cursor-not-allowed focus:outline-none focus:ring-2 focus:ring-offset-2 justify-center transition-colors rounded-wt px-4 py-2 text-sm border-wt-primary text-wt-text-on-primary bg-wt-primary disabled:border-gray-500 focus:ring-wt-primary whitespace-nowrap !text-sm !font-semibold shadow-none" style="background:#ffa12f;border:1px solid #030712;color:#F9FAFB;font-family:Inter" href="/subscribe">Subscribe</a></div><div class="relative inline-block text-left" data-headlessui-state=""><button aria-label="Menu" class="rounded-full transition-all" id="headlessui-menu-button-:Rd5al:" type="button" aria-haspopup="menu" aria-expanded="false" data-headlessui-state=""><div class="mt-1.5 rounded hover:bg-black/5" style="color:#ffffff"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6"><path stroke-linecap="round" stroke-linejoin="round" d="M3.75 6.75h16.5M3.75 12h16.5m-16.5 5.25h16.5"></path></svg></div></button></div></div></div></div></nav><main class="flex-grow"><div style="background-color:#fcfdff" class="min-h-screen overflow-x-hidden"><div class="relative py-8" style="background-color:#fcfdff;background-image:url(https://media.beehiiv.com/cdn-cgi/image/fit=cover,format=auto,onerror=redirect,quality=100,width=1920,height=1080,sharpen=2/uploads/home_page/main_bg_image/bee700ea-f20a-436b-aa3e-7edfda368184/Clickz_-_Home_Page_-_Hero_Image_New.jpg);background-position:center;background-repeat:no-repeat;background-size:cover"><div class="absolute left-0 top-0 h-full w-full opacity-0" style="background-color:#fcfdff"></div><div class="relative left-0 top-0 h-full w-full"><div class="px-4 sm:px-6"><div class="mx-auto w-full max-w-6xl"><div class="mx-auto mb-10 w-full max-w-2xl p-0 rounded-lg border" style="border-color:transparent;background-color:transparent"><div class="flex-start flex flex-col items-center py-2"><div class="space-y-4"><div class="mx-auto w-full max-w-xl"><h1 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="w-full text-center text-4xl sm:text-5xl font-bold font-ariel"><p>ClickZ</p></h1></div><div style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="w-full text-center text-xl sm:text-2xl font-regular font-ariel"><p>Your digital marketing and advertising news source</p></div></div></div><div class="mx-auto mt-4 max-w-sm sm:max-w-lg"><div class="flex w-full flex-col items-center"><form class="group w-full rounded-wt bg-transparent" action="/create" method="post"><input type="hidden" name="redirect_path" value="/forms/421b4507-455b-4e81-bf89-fc3454a63e93?email="/><input type="hidden" name="sent_from_orchid" value="true"/><input type="hidden" name="fallback_path" value="/"/><input type="hidden" name="double_opt" value="false"/><input type="hidden" name="trigger_redirect" value="true"/><input hidden="" name="subscribe_error_message" value="Oops, something went wrong."/><input hidden="" name="subscribe_success_message" value="Subscribed!"/><div class="flex flex-col"><div style="background-color:#F9FAFB;border:none" class="flex w-full flex-col items-center sm:flex-row overflow-hidden rounded-lg"><div class="flex w-full items-center" style="background-color:#F9FAFB"><div class="pl-2" style="color:#ffa12f"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6"><path stroke-linecap="round" stroke-linejoin="round" d="M21.75 6.75v10.5a2.25 2.25 0 0 1-2.25 2.25h-15a2.25 2.25 0 0 1-2.25-2.25V6.75m19.5 0A2.25 2.25 0 0 0 19.5 4.5h-15a2.25 2.25 0 0 0-2.25 2.25m19.5 0v.243a2.25 2.25 0 0 1-1.07 1.916l-7.5 4.615a2.25 2.25 0 0 1-2.36 0L3.32 8.91a2.25 2.25 0 0 1-1.07-1.916V6.75"></path></svg></div><input type="email" autoComplete="email" required="" style="font-family:Inter;color:#111827" class="wt-button-font z-10 w-full border-none bg-transparent placeholder-shown:text-ellipsis text-lg focus:text-lg active:text-lg sm:text-lg" placeholder="Enter Your Email" name="email"/></div><input type="submit" style="background-color:#ffa12f;color:#F9FAFB;font-family:Inter" class="cursor-pointer px-5 py-3 font-semibold w-full sm:w-auto text-lg focus:text-lg active:text-lg sm:text-lg rounded-lg rounded-none sm:rounded-lg-r" value="Subscribe"/></div><div class="mt-3 flex flex-row space-x-2"><input type="checkbox" class="text-lp-main-signup-cta-color h-4 w-4 rounded border-gray-300 focus:ring-indigo-500"/><p class="text-xs font-medium" style="color:#111827">I consent to receive newsletters via email.<!-- --> <!-- -->Sign Up<!-- --> <a href="/tos" target="_blank" class="underline underline-offset-1 hover:opacity-80" rel="noreferrer">Terms of Service</a>.</p></div></div></form></div></div></div><div class="flex flex-wrap items-end justify-between gap-4"><div class="space-y-2"><p style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-semibold text-md font-regular wt-body-font">Connect With Us</p><div class="flex flex-wrap items-center justify-center gap-2 sm:items-start sm:justify-start"><a target="_blank" rel="noreferrer" href="https://x.com/ClickZ" aria-label="Twitter" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#030712;color:#F9FAFB"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.linkedin.com/company/clickz-com/" aria-label="LinkedIn" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#030712;color:#F9FAFB"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" fill="currentColor"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.facebook.com/ClickZ/" aria-label="Facebook" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#030712;color:#F9FAFB"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://rss.beehiiv.com/feeds/LavXkeAVtM.xml" aria-label="RSS" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#030712;color:#F9FAFB"><svg xmlns="http://www.w3.org/2000/svg" role="img" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="h-3 w-3" fill="currentColor"><path d="M19.199 24C19.199 13.467 10.533 4.8 0 4.8V0c13.165 0 24 10.835 24 24h-4.801zM3.291 17.415c1.814 0 3.293 1.479 3.293 3.295 0 1.813-1.485 3.29-3.301 3.29C1.47 24 0 22.526 0 20.71s1.475-3.294 3.291-3.295zM15.909 24h-4.665c0-6.169-5.075-11.245-11.244-11.245V8.09c8.727 0 15.909 7.184 15.909 15.91z"></path></svg></div></a></div></div></div></div></div></div></div><div class="px-4 sm:px-6 mx-auto w-full max-w-6xl"><div class="mx-auto w-full max-w-6xl"><div id="header-ad-placement"></div></div></div><div class="px-4 sm:px-6"><div class="mx-auto w-full max-w-6xl"><div class="mb-0 lg:mb-16"><div class="space-y-6 py-8"><div class="flex items-center justify-between"><div class="flex flex-col space-y-0"><h4 style="font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-md font-bold wt-header-font">Featured Posts</h4></div></div><div class="grid grid-cols-3 gap-6"><div class="col-span-3 md:col-span-1"><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Social-Media-Marketing"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Social Media Marketing</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Social Media Marketing</span></span></div><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Influencer-Marketing"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></div></div><a class="" href="/p/every-brand-needs-shacarri-richardson"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a70031e3-d853-4682-8260-b797aa5a187a/0608.jpg" alt="Every brand needs a Sha’Carri Richardson " class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/every-brand-needs-shacarri-richardson"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-08-06T11:00:00.000Z">Aug 06, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Every brand needs a Sha’Carri Richardson </h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/b1c74621-aed8-4450-b8bf-42b02dc798c2/Rachael_head_shot.jfif" alt="Rachael Kennedy" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Rachael Kennedy</span></div></a></div></div></div></div><div class="col-span-3 md:col-span-1"><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Advertising-&-Promotion"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Advertising & Promotion</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Advertising & Promotion</span></span></div></div><a class="" href="/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg" alt="Analyzing the Success of Michael's CeraVe Super Bowl Commercial" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/analyzing-the-success-of-michaels-cerave-super-bowl-commercial"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-02-14T12:00:00.000Z">Feb 14, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Analyzing the Success of Michael's CeraVe Super Bowl Commercial</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png" alt="ClickZ" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">ClickZ</span></div></a></div></div></div></div><div class="col-span-3 md:col-span-1"><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/AI-and-Innovation"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">AI and Innovation</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">AI and Innovation</span></span></div><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Strategy"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></div></div><a class="" href="/p/digital-marketing-institute-launches-new-course-bridge-ai-skills-gap-industry"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/2401e5e7-8418-4679-b411-b5c4b30a5509/Digital_Marketing_Institute_Launches_New_Course_to_Bridge_AI_Skills_Gap_in_the_Industry.jpg" alt="Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/digital-marketing-institute-launches-new-course-bridge-ai-skills-gap-industry"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-02-22T12:00:00.000Z">Feb 22, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png" alt="Aaran Fronda" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Aaran Fronda</span></div></a></div></div></div></div><div class="col-span-3 md:col-span-1"><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Report"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Report</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Report</span></span></div><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Sponsored"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+1</span></span></div></div><a class="" href="/p/engagement-to-empowerment-winning-in-todays-experience-economy-212a"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a7bd7e30-3cbc-456f-99ee-52c6bfb2bac9/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial__7_.png" alt="Engagement To Empowerment - Winning in Today's Experience Economy" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/engagement-to-empowerment-winning-in-todays-experience-economy-212a"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-06-13T17:02:48.140Z">Jun 13, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Engagement To Empowerment - Winning in Today's Experience Economy</h2></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/af5791b9-94a3-4f6d-908c-e85d2dd23ac3/Author_image__1_.png" alt="MERKLE" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">MERKLE</span></div></a></div></div></div></div></div></div></div></div></div><div class="px-4 sm:px-6 pt-0"><div class="mx-auto w-full max-w-6xl"><div class="grid w-full grid-cols-12"><div class="order-last col-span-12 pb-4 pt-2 lg:order-first mb-8"><div><div class="mb-4"><div class="flex flex-col space-y-0"><h4 style="font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-3xl sm:text-4xl font-bold wt-header-font">Archive</h4></div></div><div class="mb-8"><div class="relative w-full pb-4"><div class="group relative w-full transition-all"><div class="absolute left-2 top-1/2 -translate-y-1/2 transform"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" style="color:#111827" class="h-4 w-4"><path stroke-linecap="round" stroke-linejoin="round" d="m21 21-5.197-5.197m0 0A7.5 7.5 0 1 0 5.196 5.196a7.5 7.5 0 0 0 10.607 10.607Z"></path></svg></div><input type="text" id="q" style="color:#111827;border:1px solid #F9FAFB;background-color:#F9FAFB" class="rounded-lg w-full max-w-none pl-8 sm:max-w-4xl" placeholder="Search posts..." name="q" value=""/></div></div><div class="mb-2 flex flex-wrap gap-2"><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Thought Leadership</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Event Highlights</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Newsletters</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Case Studies</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Social Media Marketing</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">News</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Digital Marketing</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">SEO</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Report</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Advertising & Promotion</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">AI and Innovation</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Ethical Marketing</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Maketing Technology</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Influencer Marketing</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Strategy</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">Sponsored</button><button type="button" style="border-color:#111827;color:#111827;background-color:transparent" class="rounded-lg cursor-pointer border px-4 py-1.5 text-xs">ROI Marketing</button></div></div><div class="grid grid-cols-1 gap-6 md:grid-cols-2 lg:grid-cols-3"><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/cmo-leadership-vision-2025"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a231226d-426a-43cf-961e-461316a20668/Newsletter_Pieces__3_.png" alt="CMO leadership vision 2025" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/cmo-leadership-vision-2025"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-22T17:38:55.522Z">7 hours ago</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">CMO leadership vision 2025</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: Adam Driver’s dramatic Amazon product review</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Digital-Marketing"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Digital Marketing</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Digital Marketing</span></span></div><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Advertising-&-Promotion"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+2</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">+2</span></span></div></div><a class="" href="/p/what-adam-driver-s-dramatic-product-reviews-tell-us-about-modern-marketing"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/d5f6fdba-0b48-43fd-9c2d-4d01ade2137f/adam_driver.png" alt="What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/what-adam-driver-s-dramatic-product-reviews-tell-us-about-modern-marketing"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-22T16:15:10.543Z">9 hours ago</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">Even retail giant Amazon needs a little Hollywood magic during the holiday season. </p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg" alt="Rachael Kennedy" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Rachael Kennedy</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/fashion-marketing-is-missing-its-most-valuable-customer"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c09cf90b-c155-4e7e-b915-53b8ffab43ec/Newsletter_Pieces__2_.png" alt="Fashion marketing is missing its most valuable customer" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/fashion-marketing-is-missing-its-most-valuable-customer"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-15T17:00:28.620Z">Nov 15, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Fashion marketing is missing its most valuable customer</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: More industry-specific insights from us!</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Strategy"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></div></div><a class="" href="/p/lessons-from-the-campaign-trail"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ac625c73-ad3b-415b-9d53-43c2bab7b15d/trump_piece.png" alt="Lessons from the campaign trail" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/lessons-from-the-campaign-trail"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-15T14:20:19.778Z">Nov 15, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Lessons from the campaign trail</h2></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png" alt="ClickZ" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">ClickZ</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" href="/p/is-fashion-marketing-missing-its-most-valuable-customer"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/e354638b-f899-44b2-8121-07efc9b188cc/ClickZ_tiles__7_.png" alt="Is Fashion Marketing Missing Its Most Valuable Customer?" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/is-fashion-marketing-missing-its-most-valuable-customer"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-14T14:06:00.000Z">Nov 14, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Is Fashion Marketing Missing Its Most Valuable Customer?</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg" alt="Rachael Kennedy" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Rachael Kennedy</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/cmos-feel-unprepared-as-duties-pile-up"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/88663ab6-41e6-4a1f-b141-aec543f8480b/0711_CZ_nl.png" alt="CMOs feel unprepared as duties pile up" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/cmos-feel-unprepared-as-duties-pile-up"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-07T18:12:00.000Z">Nov 07, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">CMOs feel unprepared as duties pile up</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: 99% of B2B ads on LinkedIn are terrible...</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Strategy"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></div></div><a class="" href="/p/want-your-marketing-to-go-the-distance-take-a-lesson-from-nyc-marathon-signs"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/42107933-bada-4143-a519-d72860bc1c23/NYC_marathon_signs.png" alt="Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/want-your-marketing-to-go-the-distance-take-a-lesson-from-nyc-marathon-signs"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-07T15:09:43.199Z">Nov 07, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs</h2></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg" alt="Rachael Kennedy" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Rachael Kennedy</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/best-marketing-campaigns-in-2024"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/4c075dfb-d7bf-4690-b258-99e90ae7d73f/0211.png" alt="Best Marketing Campaigns in 2024" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/best-marketing-campaigns-in-2024"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-03T21:09:00.000Z">Nov 03, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">Best Marketing Campaigns in 2024</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: Steven Bartlett's "Wallpaper Test"</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Strategy"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></div></div><a class="" href="/p/how-2024-s-top-campaigns-are-teaching-marketers-to-create-lasting-impressions"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/8f87e8f6-5645-4e99-b665-7cc3561b62a3/top_mkt_campaigns_in_2024.png" alt="How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/how-2024-s-top-campaigns-are-teaching-marketers-to-create-lasting-impressions"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-11-02T22:23:16.796Z">Nov 02, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png" alt="ClickZ" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">ClickZ</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/the-great-loyalty-paradox-ba80"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/01a72c80-72f5-4589-b873-a4a3b75b2992/cz_nl_1209.png" alt="The Great Loyalty Paradox" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/the-great-loyalty-paradox-ba80"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-10-27T21:02:00.000Z">Oct 27, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">The Great Loyalty Paradox</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: Content strategies for six social media platforms</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Strategy"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Strategy</span></span></div></div><a class="" href="/p/the-great-loyalty-paradox"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/82861aea-9b73-4daa-a582-d3b2cd474a59/Alphabet_s_Strategic_Leap_Aiming_to_Reshape_Digital_Marketing_with_a__35_Billion_HubSpot_Acquisition__1_.png" alt="The Great Loyalty Paradox" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/the-great-loyalty-paradox"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-10-25T15:47:41.252Z">Oct 25, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">The Great Loyalty Paradox</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. </p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png" alt="ClickZ" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">ClickZ</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"><div class="relative"><a style="background-color:#082F49;opacity:0.8" class="rounded-lg w-fit cursor-pointer px-4 py-2 text-xs text-white transition-all hover:bg-sky-950" href="/t/Newsletters"><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="whitespace-nowrap text-xs font-medium text-gray-50 opacity-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></a><span style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="absolute left-1/2 top-1/2 -translate-x-1/2 -translate-y-1/2 transform pt-[1px] text-xs font-medium text-gray-50 sm:pt-0 text-xs sm:text-sm font-regular wt-body-font"><span class="whitespace-nowrap pb-1 text-xs font-medium">Newsletters</span></span></div></div><a class="" href="/p/the-clickz-digest-18-10-2024"><div class="w-full rounded-lg overflow-hidden"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/862bd008-b355-466e-a8fc-dbcc9e75eb14/18.10_cz_newsletter.png" alt="🛒 Disney execs share how holiday marketing campaigns are evolving" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" href="/p/the-clickz-digest-18-10-2024"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#1F2937;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light wt-body-font"><time dateTime="2024-10-18T16:42:51.836Z">Oct 18, 2024</time></span></div><div class="flex items-center space-x-3"><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span><span style="color:#1F2937" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path fill-rule="evenodd" d="M4.848 2.771A49.144 49.144 0 0 1 12 2.25c2.43 0 4.817.178 7.152.52 1.978.292 3.348 2.024 3.348 3.97v6.02c0 1.946-1.37 3.678-3.348 3.97-1.94.284-3.916.455-5.922.505a.39.39 0 0 0-.266.112L8.78 21.53A.75.75 0 0 1 7.5 21v-3.955a48.842 48.842 0 0 1-2.652-.316c-1.978-.29-3.348-2.024-3.348-3.97V6.741c0-1.946 1.37-3.68 3.348-3.97Z" clip-rule="evenodd"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#111827;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold wt-header-font">🛒 Disney execs share how holiday marketing campaigns are evolving</h2><p style="color:#030712;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light wt-body-font">PLUS: 5 fundamentals of SEO </p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png" alt="Zihan Lyu" style="border:1px solid #ffffff"/></div></div><div class="flex items-center"><span style="color:#11112d;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold wt-body-font">Zihan Lyu</span></div></a></div></div></div></div><div class="mt-6 flex w-full justify-center"><button class="border font-medium shadow-sm wt-button-font inline-flex items-center disabled:bg-gray-400 disabled:cursor-not-allowed focus:outline-none focus:ring-2 focus:ring-offset-2 justify-center transition-colors rounded-wt px-4 py-2 text-sm border-wt-primary text-wt-text-on-primary bg-wt-primary disabled:border-gray-500 focus:ring-wt-primary transition-all group-hover:brightness-110" style="background-color:#F9FAFB;border-color:#E5E7EB;color:#030712">Load More</button></div></div></div></div></div></div></div></main><footer class="px-4 sm:px-6 py-8" style="background-color:#11112D"><div class="mx-auto w-full max-w-6xl"><div class="flex flex-col gap-y-6"><div class="grid grid-cols-1 gap-y-6 sm:grid-cols-3"><div class="sm:px-6"><div class="flex w-full flex-col items-center sm:items-start"><div class="flex items-center gap-x-2 py-4"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png" alt="Your digital marketing and advertising news source" width="40" height="40" class="overflow-hidden"/><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-md font-semibold font-ariel">ClickZ</p></div><div class="text-center sm:text-left"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-sm font-regular font-ariel">Your digital marketing and advertising news source</p></div></div></div><div class="mx-auto hidden sm:flex sm:flex-row w-10/12"><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Home</p><div class="flex flex-col gap-y-2"><a class="sm:max-w-36 sm:text-wrap" href="/"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Posts</p></a><a class="sm:max-w-36 sm:text-wrap" href="/publications"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Newsletters</p></a><a class="sm:max-w-36 sm:text-wrap" href="/authors"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">Authors</p></a></div></div><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">About Us</p><div class="flex flex-col gap-y-2"><a class="sm:max-w-36 sm:text-wrap" href="/c/about-us"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-regular font-ariel">About Us</p></a></div></div><div class="flex grow basis-0 flex-col gap-y-3"><p style="color:#F9FAFB;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Contribute</p><div class="flex flex-col gap-y-2"><a style="color:#FFFFFF" href="https://forms.office.com/e/j9GF17e46P" target="_blank" rel="nofollow noreferrer noopener" class="underline"><p style="color:#FFFFFF;font-family:Inter, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="text-xs sm:text-sm font-semibold font-ariel">Submit Your Opinion Piece</p></a></div></div></div><div class="flex flex-col items-center gap-y-4 sm:items-start sm:px-6"><div class="flex w-full flex-col items-center"><form class="group w-full rounded-wt bg-transparent" action="/create" method="post"><input type="hidden" name="redirect_path" value="/forms/421b4507-455b-4e81-bf89-fc3454a63e93?email="/><input type="hidden" name="sent_from_orchid" value="true"/><input type="hidden" name="fallback_path" value="/"/><input type="hidden" name="double_opt" value="false"/><input type="hidden" name="trigger_redirect" value="true"/><input hidden="" name="subscribe_error_message" value="Oops, something went wrong."/><input hidden="" name="subscribe_success_message" value="Subscribed!"/><div class="flex flex-col"><div style="background-color:#F9FAFB;border:none" class="flex w-full flex-col items-center sm:flex-row overflow-hidden rounded-lg"><div class="flex w-full items-center" style="background-color:#F9FAFB"><div class="pl-2" style="color:#030712"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6"><path stroke-linecap="round" stroke-linejoin="round" d="M21.75 6.75v10.5a2.25 2.25 0 0 1-2.25 2.25h-15a2.25 2.25 0 0 1-2.25-2.25V6.75m19.5 0A2.25 2.25 0 0 0 19.5 4.5h-15a2.25 2.25 0 0 0-2.25 2.25m19.5 0v.243a2.25 2.25 0 0 1-1.07 1.916l-7.5 4.615a2.25 2.25 0 0 1-2.36 0L3.32 8.91a2.25 2.25 0 0 1-1.07-1.916V6.75"></path></svg></div><input type="email" autoComplete="email" required="" style="font-family:Inter;color:#111827" class="wt-button-font z-10 w-full border-none bg-transparent placeholder-shown:text-ellipsis text-lg focus:text-lg active:text-lg sm:text-lg" placeholder="Enter Your Email" name="email"/></div><input type="submit" style="background-color:#030712;color:#F9FAFB;font-family:Inter" class="cursor-pointer px-5 py-3 font-semibold w-full sm:w-auto text-lg focus:text-lg active:text-lg sm:text-lg rounded-lg rounded-none sm:rounded-lg-r" value="Subscribe"/></div><div class="mt-3 flex flex-row space-x-2"><input type="checkbox" class="text-lp-main-signup-cta-color h-4 w-4 rounded border-gray-300 focus:ring-indigo-500"/><p class="text-xs font-medium" style="color:#111827">I consent to receive newsletters via email.<!-- --> <!-- -->Sign Up<!-- --> <a href="/tos" target="_blank" class="underline underline-offset-1 hover:opacity-80" rel="noreferrer">Terms of Service</a>.</p></div></div></form></div><div class="flex flex-wrap items-center justify-center gap-2 sm:items-start sm:justify-start"><a target="_blank" rel="noreferrer" href="https://x.com/ClickZ" aria-label="Twitter" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.linkedin.com/company/clickz-com/" aria-label="LinkedIn" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" fill="currentColor"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://www.facebook.com/ClickZ/" aria-label="Facebook" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg class="h-3 w-3" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z"></path></svg></div></a><a target="_blank" rel="noreferrer" href="https://rss.beehiiv.com/feeds/LavXkeAVtM.xml" aria-label="RSS" class="relative p-2"><div class="absolute left-0 top-0 h-full w-full rounded-full bg-black opacity-10"></div><div class="rounded-full bg-black p-2 text-white" style="background-color:#F9FAFB;color:#11112D"><svg xmlns="http://www.w3.org/2000/svg" role="img" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" class="h-3 w-3" fill="currentColor"><path d="M19.199 24C19.199 13.467 10.533 4.8 0 4.8V0c13.165 0 24 10.835 24 24h-4.801zM3.291 17.415c1.814 0 3.293 1.479 3.293 3.295 0 1.813-1.485 3.29-3.301 3.29C1.47 24 0 22.526 0 20.71s1.475-3.294 3.291-3.295zM15.909 24h-4.665c0-6.169-5.075-11.245-11.244-11.245V8.09c8.727 0 15.909 7.184 15.909 15.91z"></path></svg></div></a></div></div></div><div class="flex w-full flex-col items-center gap-y-4 sm:flex-row sm:justify-between sm:px-6"><div class="w-full text-center sm:w-1/2 sm:text-left"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">© 2024 ClickZ.</p></div><div class="flex w-full flex-col items-center gap-y-4 sm:w-1/2 sm:flex-row sm:justify-end sm:gap-x-4"><div class="flex gap-x-2 sm:gap-x-5"><a href="https://beehiiv.com/privacy" target="_blank" class="whitespace-nowrap underline underline-offset-1 hover:opacity-80" rel="noreferrer" style="color:#F9FAFB"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">Privacy Policy</p></a><a href="https://beehiiv.com/tou" target="_blank" class="whitespace-nowrap underline underline-offset-1 hover:opacity-80" rel="noreferrer" style="color:#F9FAFB"><p style="color:#F9FAFB" class="!text-xs text-md font-light font-ariel">Terms of Use</p></a></div></div></div></div></div></footer></div></div><script>((STORAGE_KEY, restoreKey) => { if (!window.history.state || !window.history.state.key) { let key = Math.random().toString(32).slice(2); window.history.replaceState({ key }, ""); } try { let positions = JSON.parse(sessionStorage.getItem(STORAGE_KEY) || "{}"); let storedY = positions[restoreKey || window.history.state.key]; if (typeof storedY === "number") { window.scrollTo(0, storedY); } } catch (error) { console.error(error); sessionStorage.removeItem(STORAGE_KEY); } })("positions", null)</script><script>window.__remixContext = {"url":"/","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false},"isSpaMode":false,"state":{"loaderData":{"root":{"canShowCookieBanner":true,"publication":{"id":"fc914daa-30ae-4d54-9739-6ce64add43dc","name":"ClickZ","description":"Your digital marketing and advertising news source","tags":[{"id":37,"name":"business","created_at":"2021-06-15T00:05:23.579Z","updated_at":"2021-06-15T00:05:23.579Z"},{"id":43,"name":"marketing","created_at":"2021-06-15T00:05:23.685Z","updated_at":"2021-06-15T00:05:23.685Z"},{"id":90,"name":"artificial intelligence","created_at":"2021-06-15T00:05:24.893Z","updated_at":"2021-06-15T00:05:24.893Z"}],"url":"https://beehiivorigin.clickz.com/","web_theme":{"primary_color":"#030712","text_on_primary_color":"#F9FAFB","secondary_color":"#F9FAFB","text_on_secondary_color":"#030712","tertiary_color":"#FFFFFF","text_on_tertiary_color":"#222222","background_color":"#fcfdff","text_on_background_color":"#030712","subscribe_background_color":"#fcfdff","text_on_subscribe_background_color":"#030712","subscribe_theme":"light","content_theme":"light","border_style":"round","border_radius":"8px","header_font":"Inter","body_font":"Inter","button_font":"Inter","logo_shadow":"md","name":null,"purpose":"web","owner_id":"fc914daa-30ae-4d54-9739-6ce64add43dc"},"cta_text":"Subscribe","copyright_text":null,"noindex_enabled":false,"double_opt_required":false,"premium_enabled":false,"premium_offering_name":"Premium Membership","premium_summary":null,"premium_features":[],"stripe_user_id":null,"facebook_url":"https://www.facebook.com/ClickZ/","instagram_url":null,"linkedin_url":"https://www.linkedin.com/company/clickz-com/","tiktok_url":null,"twitter_url":"https://x.com/ClickZ","youtube_url":null,"discord_url":null,"threads_url":null,"tiktok_pixel":null,"facebook_pixel":null,"google_analytics_4_pixel":"G-LETFR9RK2G","twitter_pixel":null,"google_analytics_pixel":null,"gtm_pixel":null,"gsc_verification_code":null,"post_subscribe_form_id":"421b4507-455b-4e81-bf89-fc3454a63e93","post_unsubscribe_form_id":"3e35c13a-98c5-4d68-ae38-d880736b222b","email_sender_name":"ClickZ","render_authors_widget":true,"render_breadcrumbs":true,"render_pagination":true,"enable_cookie_banner":true,"enable_signup_confirmation":true,"terms_of_service":"EFP 13(3): 12/2010.\n\nLAST UPDATED: November 14, 2016\n\n1. We are ClickZ Group and we own and operate this website (‘Site’).\n\n2. Your use of the Site is subject to these Terms of Use. By using the Site, you will be deemed to have accepted and agreed to be bound by these Terms of Use. We may make changes to these Terms of Use from time to time. We may notify you of such changes by any reasonable means, including by posting the revised version of these Terms of Use on the Site. You can determine when we last changed these Terms of Use by referring to the ‘LAST UPDATED’ statement above. Your use of the Site following changes to these Terms of Use will constitute your acceptance2 of those changes.\n\n3. You are responsible for all access to the Site using your Internet connection, even if the access is by another person.\n\n4. We reserve the right to restrict your access to the Site or part of it3. Access to restricted areas of the Site may be subject to registration and other conditions. If we grant you permission to access a restricted area, we may withdraw that permission at any time (including where you breach any of these Terms of Use).\n\n5. We will use reasonable efforts to ensure that the Site is available at all times. However, we cannot guarantee that the Site or any individual function or feature of the Site will always be available and/or error free. In particular, the Site may be unavailable during periods when we are implementing upgrades to or carrying out essential maintenance on the Site.\n\n6. The intellectual property rights in the Site and all of the text, pictures, videos and other content made available on it are owned by us and our licensors. You may not print or otherwise make copies of any such content without our express prior permission.\n\n7. We provide the Site on an ‘as is’ basis and make no representations as to the quality, completeness or accuracy of any content made available on the Site. To the maximum extent permitted by law, we expressly exclude:\n\n7.1 all conditions, warranties and other terms that might otherwise be implied by law into these Terms of Use; and\n\n7.2 any and all liability to you, whether arising under these Terms of Use or otherwise in connection with your use of the Site.\n\nThe foregoing is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. Notwithstanding the foregoing, nothing in these Terms of Use is intended to exclude or limit any liability that may not by law be excluded or limited, and in particular none of the exclusions and limitations in this clause are intended to limit any rights you may have as a consumer under local law or other statutory rights which may not be excluded, nor in any way to exclude or limit (site owner) liability to you for death or personal injury resulting from our negligence or that of our employees or agents.\n\n8. Your permission to use the Site is personal to you and non-transferable, and you may not use the Site for commercial purposes4. Your use of the Site is conditional on your compliance with the rules of conduct set forth in these Terms of Use and you agree that you will not:\n\n8.1 use the Site for any fraudulent or unlawful purpose;\n\n8.2 use the Site to defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including without limitation others’ privacy rights or rights of publicity;\n\n8.3 impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site; or express or imply that we endorse any statement you make;\n\n8.4 interfere with or disrupt the operation of the Site or the servers or networks used to make the Site available; or violate any requirements, procedures, policies or regulations of such networks;\n\n8.5 transmit or otherwise make available in connection with the Site any virus, worm, Trojan horse or other computer code that is harmful or invasive or may or is intended to damage the operation of, or to monitor the use of, any hardware, software, or equipment;\n\n8.6 reproduce, duplicate, copy, sell, resell, or otherwise exploit for any commercial purposes, any portion of, use of, or access to the Site;\n\n8.7 modify, adapt, translate, reverse engineer, decompile or disassemble any portion of the Site. If you wish to reverse engineer any part of the Site to create an interoperable program you must contact us and we may provide interface data subject to verification of your identity and other information;\n\n8.8 remove any copyright, trade mark or other proprietary rights notice from the Site or materials originating from the Site;\n\n8.9 frame or mirror any part of the Site without our express prior written consent;\n\n8.10 create a database by systematically downloading and storing Site content;\n\n8.11 use any manual or automatic device in any way to gather Site content or reproduce or circumvent the navigational structure or presentation of the Site without our express prior written consent. Notwithstanding the foregoing, we grant the operators of public online search engines limited permission to use search retrieval applications to reproduce materials from the Site for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of such materials solely in connection with each operator’s public online search service.\nWe reserve the right to revoke these exceptions either generally or in specific instances.\n\n8.12 The Site may provide links to other websites and online resources. We are not responsible for and do not endorse such external sites or resources. Your use of third party websites and resources is at your own risk.\n\n8.13 We may block any links to or from the Site. Additionally, we may provide tools to allow you to link to the Site directly from a third party site; if you do link to the Site (whether using such tools or otherwise), you agree that you will disable and remove any such link promptly upon our request.\n(or)\n\nYou may create a link to this Site, provided that:\n\n8.13.1 the link is fair and legal and is not presented in a way that is:\n\n8.13.1.1 misleading or could suggest any type of association, approval or endorsement by us that does not exist, or\n\n8.13.1.2 harmful to our reputation or the reputation of any of our affiliates;\n\n8.13.2 you retain the legal right and technical ability to immediately remove the link at any time, following a request by us to do so;\n\n8.13.3 the link will not cause this Site or any content on this Site to be:\n\n8.13.3.1 embedded in or ‘framed’ by any other website, or\n\n8.13.3.2 otherwise displayed in a way different to the way originally intended by us.\n\nWe reserve the right to require you to immediately remove any link to the Site at any time and you shall immediately comply with any request by us to remove any such link.","has_referral_program":true,"has_recommendations":false,"beehiiv_branding":false,"has_polls":true,"stripe_payment_method_domain_enabled":false,"has_pages":true,"language":"en","configured_domain":"beehiivorigin.clickz.com","has_live_web_posts":true,"has_web_builder_v2":true,"has_landing_pages":true,"has_upgrade_page":true,"has_subscriber_preferences":true,"has_subscription_password":true,"private":false,"require_subscriber_approval":false,"subscriber_tax_id_collection_enabled":false,"thumbnail":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"},"web_template":{"id":335302,"theme":"default","post_padding":"15px","enable_featured_post_badges":false,"enable_recommended_reading":true,"enable_customize_category_ids":true,"enable_recommendations":false,"enable_recaptcha":true,"category_ids":["1a156a74-69ee-471c-a834-20f7f3e2a287","73f9dbfb-d9bf-46e9-85b8-597a75e04390","520a555c-42a9-4c66-a4af-07458b3aa15c","4a0a5c29-f882-487e-9878-43e82af57a53","25987a51-095d-4f41-add6-ec8253353340","be09053d-fc5e-41e7-b186-dd49f52d2e13"],"signup_flow":[{"id":1,"title":"Recommendations Page","href":"/subscribe?recommendations=true","managed_type":"recommendations","enabled":false,"full_url":"https://beehiivorigin.clickz.com/subscribe?recommendations=true","action_text":"Remove","modal_header":"Remove any recommendations or boosts first!","modal_body":"To remove this page from your subscribe flow, you will need to make sure you have removed any active recommendations or boosts you currently have set up.","page_message":""},{"id":2,"title":"Welcome to ClickZ Community! 🤗","href":"/forms/421b4507-455b-4e81-bf89-fc3454a63e93","managed_type":"survey","enabled":true,"full_url":"https://beehiivorigin.clickz.com/forms/421b4507-455b-4e81-bf89-fc3454a63e93","action_text":"Remove","modal_header":"Remove Survey","modal_body":"This will remove the survey that users see after subscribing. You can always add it back later.","page_message":""},{"id":3,"title":"Upgrade Page","href":"/upgrade","managed_type":"upgrade","enabled":false,"full_url":"https://beehiivorigin.clickz.com/upgrade","action_text":"Remove","modal_header":"Remove Upgrade Redirect","modal_body":"This will remove the Upgrade Page from the subscribe flow. Not to worry, the Upgrade Page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":4,"title":"Multi Pubs","href":"/publications","managed_type":"publications","enabled":false,"full_url":"https://beehiivorigin.clickz.com/publications","action_text":"Remove","modal_header":"Remove Multi Publications","modal_body":"This will remove Multi Publications from the subscribe flow. Not to worry, the page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":5,"title":"Home Page","href":"","managed_type":"custom","enabled":false,"full_url":"","action_text":"Remove","modal_header":"Remove Custom Redirect","modal_body":"This will remove the custom redirect. When users complete the subscribe flow they will now be sent to the default home page. You can always add this back later.","page_message":""}],"multi_pub_ids":["5af79f73-b292-4fa6-9dc0-285dbb3f0da0","921c0d43-8f45-447d-8a45-c5e9abc71d7c","bf04d62e-dff4-45ae-8f3a-65f31272d066","8052477d-f8e1-4a37-b6c1-0d360a206005","277a0c1d-8aa4-4fee-915d-40775d645f93","2339ba6c-c751-400e-9926-237c896b474a","2d252ceb-c709-424c-8829-87f07400463a","5b41fea3-1791-4e7c-ab9c-eb390e3fba00","485b9078-4c4f-431c-b9fd-95d983ad191a","438f0cfc-67d0-4d86-912d-6793f07a32a6","afbcc6c0-115c-42a6-8131-dda65c4b0928","a39d7d3d-67c9-451d-a008-d896dfc75858","4c524c85-725c-46e6-a4ac-8f844739ab80","d7623b70-4579-4ba8-a793-e32899137643","c497a8b4-1489-4213-991b-b7dc47f4efd7","6ce48688-4f97-46a1-b420-017024909782","6c9147e7-d99f-4bfd-88dc-66d481581652","d2df478a-cf19-49cf-8c15-1b8809e03103","7bee8ddf-7d86-49ab-a72b-69594f77bdc4","c47c80d1-9554-4fb8-8af7-9a513a6a71a7","d1513165-06e7-464c-991a-58927e60e1bb","f472316a-b099-49eb-9680-7ba70a634a05","ca3029d3-8b7d-4a81-8802-8e8a0b9e0298","02e194e7-f54d-4477-b957-bf5538ab6926","daea6265-1611-4f49-8083-a12f0eb00d75"],"author_ids":["0cf6b4e7-3500-4393-913f-5a136d11b11a","1b11be87-8e33-4652-b918-7205e9c47f4a","dff3fb12-76ac-4200-9091-aac41373c73e"],"signup_flow_messaging":{"success_message":"","subscribe_survey_message":"","upgrade_message":"","recommendations_message":"","multi_pubs_message":""},"logged_subscribe_form":false,"signup_flow_avatar_url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/web_template/signup_flow_avatar/335302/ClickZ_-_Logo_Icon_White.png","external_upgrade_page_href":null,"comments_ordering":"desc","notifications_enabled":false,"pwa_enabled":false,"web_theme":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"global_fonts":["https://fonts.googleapis.com/css2?family=Inter\u0026display=swap"],"nav_groups":[{"id":"e9d69439-9dc5-412a-a60f-5a4fef799ab7","title":"About Us","managed":false,"is_category_group":false,"nav_links":[{"id":"4444fd3c-3334-4f4f-b81f-7429e1173a6c","cta_text":"About Us","href":"about-us","external_link":false}]},{"id":"eef1bc56-e93d-4291-b1fb-915020e4dc54","title":"Categories","managed":false,"is_category_group":true,"nav_links":[]},{"id":"8f3d2d3d-7c82-497c-83a7-3ab2110c1317","title":"Contribute","managed":false,"is_category_group":false,"nav_links":[{"id":"f0c797da-ca16-4e60-8a6b-4dc98cc8b1e6","cta_text":"Submit Your Opinion Piece","href":"https://forms.office.com/e/j9GF17e46P","external_link":true}]},{"id":"6000b9b4-8016-45c6-9cbb-0123dbea4184","title":"CPM Calculator","managed":false,"is_category_group":false,"nav_links":[{"id":"836e2cef-6a40-45cd-b878-79e494ee4309","cta_text":"CPM Calculator","href":"https://marketingtools.clickz.com/cpm-calculator","external_link":true}]},{"id":"15d170aa-1e04-4d54-b4a5-8ff70d3872e0","title":"Advertise With Us","managed":false,"is_category_group":false,"nav_links":[{"id":"fac329ed-6d40-44d5-aea2-d6a166e6a992","cta_text":"Advertise With Us","href":"advertise-with-us","external_link":false}]},{"id":"26c4430b-d68c-4850-825e-008590ba04a0","title":"Resources","managed":false,"is_category_group":false,"nav_links":[{"id":"de81229d-0c9a-497c-90fb-d171980a0b7e","cta_text":"Resources","href":"https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0\u0026mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD","external_link":true}]},{"id":"f35e932d-59b9-483d-ac6e-5bc6d3921334","title":"Terms of Use","managed":false,"is_category_group":false,"nav_links":[{"id":"bdc83402-8eff-4b94-9fd7-1413df72fd4b","cta_text":"GDPR Compliance","href":"https://www.contentive.com/gdpr-compliance/","external_link":true},{"id":"7460b9fe-5a00-4494-93a6-aec173eb580d","cta_text":"Privacy Policy","href":"https://www.contentive.com/privacy-policy/","external_link":true},{"id":"2a9735d7-6893-44b6-ba68-0c2a4520a456","cta_text":"Terms \u0026 Conditions","href":"https://www.contentive.com/terms-and-conditions/","external_link":true}]}]},"logo":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"}},"content_tags":[{"id":"0954b550-f483-453c-86bc-11b10f07ee72","display":"Thought Leadership","description":""},{"id":"13b6e48e-30a7-40ce-a5a9-7a1f2c6cdc23","display":"Event Highlights","description":""},{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters","description":""},{"id":"25987a51-095d-4f41-add6-ec8253353340","display":"Case Studies","description":""},{"id":"268d277a-32f3-4e5f-b966-ea44c443c736","display":"Social Media Marketing","description":""},{"id":"4a0a5c29-f882-487e-9878-43e82af57a53","display":"News","description":""},{"id":"520a555c-42a9-4c66-a4af-07458b3aa15c","display":"Digital Marketing","description":""},{"id":"569c7ae8-1a7c-4155-a7e4-acfd75629c7d","display":"SEO","description":""},{"id":"73f9dbfb-d9bf-46e9-85b8-597a75e04390","display":"Report","description":""},{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion","description":""},{"id":"8c9ad5b7-cd59-47ff-b080-d5bcab1f6b3d","display":"AI and Innovation","description":""},{"id":"92cac487-3718-45a5-aa9f-533adeb88a2d","display":"Ethical Marketing","description":""},{"id":"980081c7-e6c3-48df-881a-eefeedf8eb67","display":"Maketing Technology","description":""},{"id":"b6d73be8-0766-4cfb-a1c9-2f5bcfda50c2","display":"Influencer Marketing","description":""},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy","description":""},{"id":"be09053d-fc5e-41e7-b186-dd49f52d2e13","display":"Sponsored","description":""},{"id":"c18c8433-616c-4649-adf7-1542f7ed964d","display":"ROI Marketing","description":""}],"authors":[{"id":"223ce0da-749a-4d4b-bce8-59c0bd183326","name":"Trisa Tjahyaman","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/thumb_profile_picture.png"},"landscape":{"url":null}}}],"rss_feeds":[{"id":"18a43f46-8d19-4679-a002-de920efd23d3","slug":"LavXkeAVtM","url":"https://rss.beehiiv.com/feeds/LavXkeAVtM.xml"}]},"rootStyles":":root {\n --wt-primary-color: #030712;\n --wt-text-on-primary-color: #F9FAFB;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #fcfdff;\n --wt-text-on-background-color: #030712;\n\n --wt-subscribe-background-color: #fcfdff;\n --wt-text-on-subscribe-background-color: #030712;\n\n --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n","isLoggedIn":false,"admin":null,"subscription":null,"isProdEnv":true,"facebookAppId":"1932054120322754","currentPath":"/","hasWebBuilderV2":true,"webThemev2":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"signupWidgetConfigs":{"template":"template-2","buttonBgColor":"#030712","buttonTextColor":"#F9FAFB","fontFamily":"Inter","buttonFontFamily":"Inter","buttonText":"Subscribe","placeholderBgColor":"#F9FAFB","placeholderText":"Enter Your Email","borderEnabled":false,"borderColor":"#030712","emailIconEnabled":true,"bodyTextColor":"#111827"},"isInitialLoadFromSwarm":false,"showLoggedInToast":false,"hostName":"beehiivorigin.clickz.com","SENTRY_RELEASE":"db8f2fb594c411189813cd3fd7424600a837ab21","sentryTrace":"c4943a1de1564a10be0669beeef5b6e1-b96ce105791c00d5-0","sentryBaggage":"sentry-environment=production,sentry-release=db8f2fb594c411189813cd3fd7424600a837ab21,sentry-public_key=ffe2653c51aab60de49dce9ec5df09a6,sentry-trace_id=c4943a1de1564a10be0669beeef5b6e1,sentry-sampled=false","remixVersion":2},"routes/index":{"requestUrl":"http://beehiivorigin.clickz.com/","showExampleSite":false,"cardStyles":{"show_author_image":true,"bg_color":"","is_image_radius_applied":true,"border_color":"","text_color":"#111827","heading_font_family":"Inter","heading_font_color":"#111827","description_font_family":"Inter","description_font_color":"#030712","premium_bg_color":"#D1D5DB","premium_text_color":"#030712","timefields_enabled":true,"likes_comments_enabled":true,"timestamp_text_color":"#1F2937","likes_comments_color":"#1F2937","tags_enabled":true,"tags_bg_color":"#082F49","tags_text_color":"#F9FAFB","authors_text_color":"#11112d","border_radius":"lg","font":"Inter"},"signupWidgetConfigs":{"template":"template-2","buttonBgColor":"#ffa12f","buttonTextColor":"#F9FAFB","fontFamily":"Inter","buttonFontFamily":"Inter","buttonText":"Subscribe","placeholderBgColor":"#F9FAFB","placeholderText":"Enter Your Email","borderEnabled":false,"borderColor":"#030712","emailIconEnabled":true,"bodyTextColor":"#111827"},"paginatedPosts":{"pagination":{"page":1,"per_page":12,"total":63,"total_pages":6,"ids":null},"posts":[{"id":"c21dcb3c-f8d4-40f2-9cc2-e4747c263f0c","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"CMO leadership vision 2025","web_subtitle":"PLUS: Adam Driver’s dramatic Amazon product review","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-22T17:38:55.522Z","slug":"cmo-leadership-vision-2025","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/a231226d-426a-43cf-961e-461316a20668/Newsletter_Pieces__3_.png?t=1732296962","meta_default_title":"CMO leadership vision 2025","meta_default_description":"PLUS: Adam Driver’s dramatic Amazon product review","meta_og_title":"CMO leadership vision 2025","meta_og_description":"PLUS: Adam Driver’s dramatic Amazon product review","meta_twitter_title":"CMO leadership vision 2025","meta_twitter_description":"PLUS: Adam Driver’s dramatic Amazon product review","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-11-22T14:55:55Z","updated_at":"2024-11-22T17:39:41Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/c21dcb3c_f8d4_40f2_9cc2_e4747c263f0c.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=d37fcc187713d787dd32a1beaabab0e61ee0160f0d343dbab4ff8edd1ee8ec3a","audio_padding":"15"}},{"id":"ef5645fd-3ec0-4b9c-bc11-57b2938ce388","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing","web_subtitle":"Even retail giant Amazon needs a little Hollywood magic during the holiday season. ","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-22T16:15:10.543Z","slug":"what-adam-driver-s-dramatic-product-reviews-tell-us-about-modern-marketing","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/d5f6fdba-0b48-43fd-9c2d-4d01ade2137f/adam_driver.png?t=1732292035","meta_default_title":"What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing","meta_default_description":"Even retail giant Amazon needs a little Hollywood magic during the holiday season. ","meta_og_title":"What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing","meta_og_description":"Even retail giant Amazon needs a little Hollywood magic during the holiday season. ","meta_twitter_title":"What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing","meta_twitter_description":"Even retail giant Amazon needs a little Hollywood magic during the holiday season. ","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"0cf6b4e7-3500-4393-913f-5a136d11b11a","name":"Rachael Kennedy","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/thumb_Img3334.jpg"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/landscape_Img3334.jpg"}}}],"content_tags":[{"id":"520a555c-42a9-4c66-a4af-07458b3aa15c","display":"Digital Marketing"},{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion"},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-11-22T16:02:30Z","updated_at":"2024-11-22T16:15:31Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/ef5645fd_3ec0_4b9c_bc11_57b2938ce388.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=42978ec16d829a47768e8f30919dc481e7137f7a982c15c2b70f6b743fdd52cb","audio_padding":"15"}},{"id":"19c0f083-d7fd-4883-9a2d-234d3c733ec2","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Fashion marketing is missing its most valuable customer","web_subtitle":"PLUS: More industry-specific insights from us!","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-15T17:00:28.620Z","slug":"fashion-marketing-is-missing-its-most-valuable-customer","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/c09cf90b-c155-4e7e-b915-53b8ffab43ec/Newsletter_Pieces__2_.png?t=1731686254","meta_default_title":"Fashion marketing is missing its most valuable customer","meta_default_description":"PLUS: More industry-specific insights from us!","meta_og_title":"Fashion marketing is missing its most valuable customer","meta_og_description":"PLUS: More industry-specific insights from us!","meta_twitter_title":"Fashion marketing is missing its most valuable customer","meta_twitter_description":"PLUS: More industry-specific insights from us!","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-11-11T12:49:04Z","updated_at":"2024-11-15T17:09:30Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/19c0f083_d7fd_4883_9a2d_234d3c733ec2.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=3cd177dd0f861aeb3199c79f10151bfd8f6c31132ccb08b10cddf5b140db241a","audio_padding":"15"}},{"id":"1416a49f-c241-4226-aca1-1521bf694b2b","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Lessons from the campaign trail","web_subtitle":"","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-15T14:20:19.778Z","slug":"lessons-from-the-campaign-trail","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/ac625c73-ad3b-415b-9d53-43c2bab7b15d/trump_piece.png?t=1731680388","meta_default_title":"Lessons from the campaign trail","meta_default_description":"","meta_og_title":"Lessons from the campaign trail","meta_og_description":"","meta_twitter_title":"Lessons from the campaign trail","meta_twitter_description":"","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"48f36bf0-21a0-41b9-8998-28a86a3416ba","name":"ClickZ","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/landscape_ClickZ_-_Logo_Icon_White.png"}}}],"content_tags":[{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-11-13T09:52:25Z","updated_at":"2024-11-15T14:20:31Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/1416a49f_c241_4226_aca1_1521bf694b2b.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=374d453f014c191a6a00898994c5e40ceef2fce1bdc97629894fbd0a30c52a52","audio_padding":"15"}},{"id":"21a2d8f7-fbfe-4802-bf69-278255845fc4","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Is Fashion Marketing Missing Its Most Valuable Customer?","web_subtitle":"While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-14T14:06:00.000Z","slug":"is-fashion-marketing-missing-its-most-valuable-customer","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/e354638b-f899-44b2-8121-07efc9b188cc/ClickZ_tiles__7_.png?t=1731578280","meta_default_title":"Is Fashion Marketing Missing Its Most Valuable Customer?","meta_default_description":"While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.","meta_og_title":"Is Fashion Marketing Missing Its Most Valuable Customer?","meta_og_description":"While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.","meta_twitter_title":"Is Fashion Marketing Missing Its Most Valuable Customer?","meta_twitter_description":"While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"0cf6b4e7-3500-4393-913f-5a136d11b11a","name":"Rachael Kennedy","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/thumb_Img3334.jpg"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/landscape_Img3334.jpg"}}}],"content_tags":[],"created_at":"2024-11-14T09:17:22Z","updated_at":"2024-11-14T14:06:02Z"},{"id":"8c8f481c-d03e-4e3f-be2e-d16168881b41","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"CMOs feel unprepared as duties pile up","web_subtitle":"PLUS: 99% of B2B ads on LinkedIn are terrible...","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-07T18:12:00.000Z","slug":"cmos-feel-unprepared-as-duties-pile-up","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/88663ab6-41e6-4a1f-b141-aec543f8480b/0711_CZ_nl.png?t=1731000576","meta_default_title":"CMOs feel unprepared as duties pile up","meta_default_description":"PLUS: 99% of B2B ads on LinkedIn are terrible...","meta_og_title":"CMOs feel unprepared as duties pile up","meta_og_description":"PLUS: 99% of B2B ads on LinkedIn are terrible...","meta_twitter_title":"CMOs feel unprepared as duties pile up","meta_twitter_description":"PLUS: 99% of B2B ads on LinkedIn are terrible...","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-11-07T15:10:38Z","updated_at":"2024-11-07T18:12:18Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/8c8f481c_d03e_4e3f_be2e_d16168881b41.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=55dd69a9232218c474573fad345e274332ba4dea7aa32827bdaa18c02d764230","audio_padding":"15"}},{"id":"e7427f06-e811-48ae-b4a1-e8e6341325f8","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs","web_subtitle":"","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-07T15:09:43.199Z","slug":"want-your-marketing-to-go-the-distance-take-a-lesson-from-nyc-marathon-signs","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/42107933-bada-4143-a519-d72860bc1c23/NYC_marathon_signs.png?t=1730991520","meta_default_title":"Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs","meta_default_description":"","meta_og_title":"Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs","meta_og_description":"","meta_twitter_title":"Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs","meta_twitter_description":"","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"0cf6b4e7-3500-4393-913f-5a136d11b11a","name":"Rachael Kennedy","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/Img3334.jpg","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/thumb_Img3334.jpg"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/0cf6b4e7-3500-4393-913f-5a136d11b11a/landscape_Img3334.jpg"}}}],"content_tags":[{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-11-07T13:57:28Z","updated_at":"2024-11-07T15:14:46Z","text_to_speech_config":{"audio_url":null,"audio_padding":"15"}},{"id":"ab164526-9937-48ed-9359-5d65d2d42132","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Best Marketing Campaigns in 2024","web_subtitle":"PLUS: Steven Bartlett's \"Wallpaper Test\"","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-03T21:09:00.000Z","slug":"best-marketing-campaigns-in-2024","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/4c075dfb-d7bf-4690-b258-99e90ae7d73f/0211.png?t=1730591901","meta_default_title":"Best Marketing Campaigns in 2024","meta_default_description":"PLUS: Steven Bartlett's \"Wallpaper Test\"","meta_og_title":"Best Marketing Campaigns in 2024","meta_og_description":"PLUS: Steven Bartlett's \"Wallpaper Test\"","meta_twitter_title":"Best Marketing Campaigns in 2024","meta_twitter_description":"PLUS: Steven Bartlett's \"Wallpaper Test\"","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-11-02T22:25:16Z","updated_at":"2024-11-03T21:09:09Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/ab164526_9937_48ed_9359_5d65d2d42132.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=00a50109ec3450a1680112384285335dba879817978758c8885fd997baf1c466","audio_padding":"15"}},{"id":"71627ef6-8567-4836-a516-77cbb6ec00e8","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions","web_subtitle":"What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty","web_audiences":"free","status":"published","override_scheduled_at":"2024-11-02T22:23:16.796Z","slug":"how-2024-s-top-campaigns-are-teaching-marketers-to-create-lasting-impressions","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/8f87e8f6-5645-4e99-b665-7cc3561b62a3/top_mkt_campaigns_in_2024.png?t=1730586163","meta_default_title":"How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions","meta_default_description":"What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty","meta_og_title":"How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions","meta_og_description":"What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty","meta_twitter_title":"How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions","meta_twitter_description":"What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"48f36bf0-21a0-41b9-8998-28a86a3416ba","name":"ClickZ","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/landscape_ClickZ_-_Logo_Icon_White.png"}}}],"content_tags":[{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-11-02T21:49:13Z","updated_at":"2024-11-02T22:25:04Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/71627ef6_8567_4836_a516_77cbb6ec00e8.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=898e7b2c1bbfa86936fb52964d3192e2e127372f5958232c60c8182e95a0def7","audio_padding":"15"}},{"id":"32658bff-e527-4322-af17-c552716b3c8e","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"The Great Loyalty Paradox","web_subtitle":"PLUS: Content strategies for six social media platforms","web_audiences":"free","status":"published","override_scheduled_at":"2024-10-27T21:02:00.000Z","slug":"the-great-loyalty-paradox-ba80","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/01a72c80-72f5-4589-b873-a4a3b75b2992/cz_nl_1209.png?t=1729872347","meta_default_title":"The Great Loyalty Paradox","meta_default_description":"PLUS: Content strategies for six social media platforms","meta_og_title":"The Great Loyalty Paradox","meta_og_description":"PLUS: Content strategies for six social media platforms","meta_twitter_title":"The Great Loyalty Paradox","meta_twitter_description":"PLUS: Content strategies for six social media platform","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-10-24T12:18:43Z","updated_at":"2024-10-27T21:02:13Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/32658bff_e527_4322_af17_c552716b3c8e.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=e1335c74e49db6753b5a548b192bf918abec947a735bc94aac5e07c427cec365","audio_padding":"15"}},{"id":"beb7e39a-f465-4736-8275-1ddd8b509e27","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"The Great Loyalty Paradox","web_subtitle":"Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. ","web_audiences":"free","status":"published","override_scheduled_at":"2024-10-25T15:47:41.252Z","slug":"the-great-loyalty-paradox","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/82861aea-9b73-4daa-a582-d3b2cd474a59/Alphabet_s_Strategic_Leap_Aiming_to_Reshape_Digital_Marketing_with_a__35_Billion_HubSpot_Acquisition__1_.png?t=1729871242","meta_default_title":"The Great Loyalty Paradox","meta_default_description":"Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. ","meta_og_title":"The Great Loyalty Paradox","meta_og_description":"Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. ","meta_twitter_title":"The Great Loyalty Paradox","meta_twitter_description":"Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement. ","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"48f36bf0-21a0-41b9-8998-28a86a3416ba","name":"ClickZ","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/landscape_ClickZ_-_Logo_Icon_White.png"}}}],"content_tags":[{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-10-25T15:15:12Z","updated_at":"2024-10-25T15:48:02Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/beb7e39a_f465_4736_8275_1ddd8b509e27.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=4b7d5a5b767e8602947bdc5dece38ba5fb52b79640652463cfede46dfc3ff718","audio_padding":"15"}},{"id":"611ad188-d25a-4c27-a0a0-556a5b65dea1","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"🛒 Disney execs share how holiday marketing campaigns are evolving","web_subtitle":"PLUS: 5 fundamentals of SEO ","web_audiences":"free","status":"published","override_scheduled_at":"2024-10-18T16:42:51.836Z","slug":"the-clickz-digest-18-10-2024","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/862bd008-b355-466e-a8fc-dbcc9e75eb14/18.10_cz_newsletter.png?t=1729269553","meta_default_title":"🛒 Disney execs share how holiday marketing campaigns are evolving","meta_default_description":"PLUS: 5 fundamentals of SEO ","meta_og_title":"🛒 Disney execs share how holiday marketing campaigns are evolving","meta_og_description":"PLUS: 5 fundamentals of SEO ","meta_twitter_title":"🛒 Disney execs share how holiday marketing campaigns are evolving","meta_twitter_description":"PLUS: 5 fundamentals of SEO ","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"1b11be87-8e33-4652-b918-7205e9c47f4a","name":"Zihan Lyu","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/profile_image.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/thumb_profile_image.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1b11be87-8e33-4652-b918-7205e9c47f4a/landscape_profile_image.png"}}}],"content_tags":[{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters"}],"created_at":"2024-10-18T14:23:14Z","updated_at":"2024-10-18T16:43:12Z","text_to_speech_config":{"audio_url":"https://beehiiv-publication-files.s3.amazonaws.com/uploads/tts_files/fc914daa-30ae-4d54-9739-6ce64add43dc/611ad188_d25a_4c27_a0a0_556a5b65dea1.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256\u0026X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20241123%2Fus-east-1%2Fs3%2Faws4_request\u0026X-Amz-Date=20241123T012033Z\u0026X-Amz-Expires=604800\u0026X-Amz-SignedHeaders=host\u0026X-Amz-Signature=a313173be3eaf7631ba3fd0e34e228c0256a779c15b55fcd84cf25bce9651b30","audio_padding":"15"}}]},"publication":{"id":"fc914daa-30ae-4d54-9739-6ce64add43dc","name":"ClickZ","description":"Your digital marketing and advertising news source","tags":[{"id":37,"name":"business","created_at":"2021-06-15T00:05:23.579Z","updated_at":"2021-06-15T00:05:23.579Z"},{"id":43,"name":"marketing","created_at":"2021-06-15T00:05:23.685Z","updated_at":"2021-06-15T00:05:23.685Z"},{"id":90,"name":"artificial intelligence","created_at":"2021-06-15T00:05:24.893Z","updated_at":"2021-06-15T00:05:24.893Z"}],"url":"https://beehiivorigin.clickz.com/","web_theme":{"primary_color":"#030712","text_on_primary_color":"#F9FAFB","secondary_color":"#F9FAFB","text_on_secondary_color":"#030712","tertiary_color":"#FFFFFF","text_on_tertiary_color":"#222222","background_color":"#fcfdff","text_on_background_color":"#030712","subscribe_background_color":"#fcfdff","text_on_subscribe_background_color":"#030712","subscribe_theme":"light","content_theme":"light","border_style":"round","border_radius":"8px","header_font":"Inter","body_font":"Inter","button_font":"Inter","logo_shadow":"md","name":null,"purpose":"web","owner_id":"fc914daa-30ae-4d54-9739-6ce64add43dc"},"cta_text":"Subscribe","copyright_text":null,"noindex_enabled":false,"double_opt_required":false,"premium_enabled":false,"premium_offering_name":"Premium Membership","premium_summary":null,"premium_features":[],"stripe_user_id":null,"facebook_url":"https://www.facebook.com/ClickZ/","instagram_url":null,"linkedin_url":"https://www.linkedin.com/company/clickz-com/","tiktok_url":null,"twitter_url":"https://x.com/ClickZ","youtube_url":null,"discord_url":null,"threads_url":null,"tiktok_pixel":null,"facebook_pixel":null,"google_analytics_4_pixel":"G-LETFR9RK2G","twitter_pixel":null,"google_analytics_pixel":null,"gtm_pixel":null,"gsc_verification_code":null,"post_subscribe_form_id":"421b4507-455b-4e81-bf89-fc3454a63e93","post_unsubscribe_form_id":"3e35c13a-98c5-4d68-ae38-d880736b222b","email_sender_name":"ClickZ","render_authors_widget":true,"render_breadcrumbs":true,"render_pagination":true,"enable_cookie_banner":true,"enable_signup_confirmation":true,"terms_of_service":"EFP 13(3): 12/2010.\n\nLAST UPDATED: November 14, 2016\n\n1. We are ClickZ Group and we own and operate this website (‘Site’).\n\n2. Your use of the Site is subject to these Terms of Use. By using the Site, you will be deemed to have accepted and agreed to be bound by these Terms of Use. We may make changes to these Terms of Use from time to time. We may notify you of such changes by any reasonable means, including by posting the revised version of these Terms of Use on the Site. You can determine when we last changed these Terms of Use by referring to the ‘LAST UPDATED’ statement above. Your use of the Site following changes to these Terms of Use will constitute your acceptance2 of those changes.\n\n3. You are responsible for all access to the Site using your Internet connection, even if the access is by another person.\n\n4. We reserve the right to restrict your access to the Site or part of it3. Access to restricted areas of the Site may be subject to registration and other conditions. If we grant you permission to access a restricted area, we may withdraw that permission at any time (including where you breach any of these Terms of Use).\n\n5. We will use reasonable efforts to ensure that the Site is available at all times. However, we cannot guarantee that the Site or any individual function or feature of the Site will always be available and/or error free. In particular, the Site may be unavailable during periods when we are implementing upgrades to or carrying out essential maintenance on the Site.\n\n6. The intellectual property rights in the Site and all of the text, pictures, videos and other content made available on it are owned by us and our licensors. You may not print or otherwise make copies of any such content without our express prior permission.\n\n7. We provide the Site on an ‘as is’ basis and make no representations as to the quality, completeness or accuracy of any content made available on the Site. To the maximum extent permitted by law, we expressly exclude:\n\n7.1 all conditions, warranties and other terms that might otherwise be implied by law into these Terms of Use; and\n\n7.2 any and all liability to you, whether arising under these Terms of Use or otherwise in connection with your use of the Site.\n\nThe foregoing is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. Notwithstanding the foregoing, nothing in these Terms of Use is intended to exclude or limit any liability that may not by law be excluded or limited, and in particular none of the exclusions and limitations in this clause are intended to limit any rights you may have as a consumer under local law or other statutory rights which may not be excluded, nor in any way to exclude or limit (site owner) liability to you for death or personal injury resulting from our negligence or that of our employees or agents.\n\n8. Your permission to use the Site is personal to you and non-transferable, and you may not use the Site for commercial purposes4. Your use of the Site is conditional on your compliance with the rules of conduct set forth in these Terms of Use and you agree that you will not:\n\n8.1 use the Site for any fraudulent or unlawful purpose;\n\n8.2 use the Site to defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including without limitation others’ privacy rights or rights of publicity;\n\n8.3 impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site; or express or imply that we endorse any statement you make;\n\n8.4 interfere with or disrupt the operation of the Site or the servers or networks used to make the Site available; or violate any requirements, procedures, policies or regulations of such networks;\n\n8.5 transmit or otherwise make available in connection with the Site any virus, worm, Trojan horse or other computer code that is harmful or invasive or may or is intended to damage the operation of, or to monitor the use of, any hardware, software, or equipment;\n\n8.6 reproduce, duplicate, copy, sell, resell, or otherwise exploit for any commercial purposes, any portion of, use of, or access to the Site;\n\n8.7 modify, adapt, translate, reverse engineer, decompile or disassemble any portion of the Site. If you wish to reverse engineer any part of the Site to create an interoperable program you must contact us and we may provide interface data subject to verification of your identity and other information;\n\n8.8 remove any copyright, trade mark or other proprietary rights notice from the Site or materials originating from the Site;\n\n8.9 frame or mirror any part of the Site without our express prior written consent;\n\n8.10 create a database by systematically downloading and storing Site content;\n\n8.11 use any manual or automatic device in any way to gather Site content or reproduce or circumvent the navigational structure or presentation of the Site without our express prior written consent. Notwithstanding the foregoing, we grant the operators of public online search engines limited permission to use search retrieval applications to reproduce materials from the Site for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of such materials solely in connection with each operator’s public online search service.\nWe reserve the right to revoke these exceptions either generally or in specific instances.\n\n8.12 The Site may provide links to other websites and online resources. We are not responsible for and do not endorse such external sites or resources. Your use of third party websites and resources is at your own risk.\n\n8.13 We may block any links to or from the Site. Additionally, we may provide tools to allow you to link to the Site directly from a third party site; if you do link to the Site (whether using such tools or otherwise), you agree that you will disable and remove any such link promptly upon our request.\n(or)\n\nYou may create a link to this Site, provided that:\n\n8.13.1 the link is fair and legal and is not presented in a way that is:\n\n8.13.1.1 misleading or could suggest any type of association, approval or endorsement by us that does not exist, or\n\n8.13.1.2 harmful to our reputation or the reputation of any of our affiliates;\n\n8.13.2 you retain the legal right and technical ability to immediately remove the link at any time, following a request by us to do so;\n\n8.13.3 the link will not cause this Site or any content on this Site to be:\n\n8.13.3.1 embedded in or ‘framed’ by any other website, or\n\n8.13.3.2 otherwise displayed in a way different to the way originally intended by us.\n\nWe reserve the right to require you to immediately remove any link to the Site at any time and you shall immediately comply with any request by us to remove any such link.","has_referral_program":true,"has_recommendations":false,"beehiiv_branding":false,"has_polls":true,"stripe_payment_method_domain_enabled":false,"has_pages":true,"language":"en","configured_domain":"beehiivorigin.clickz.com","has_live_web_posts":true,"has_web_builder_v2":true,"has_landing_pages":true,"has_upgrade_page":true,"has_subscriber_preferences":true,"has_subscription_password":true,"private":false,"require_subscriber_approval":false,"subscriber_tax_id_collection_enabled":false,"thumbnail":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/fc914daa-30ae-4d54-9739-6ce64add43dc/landscape_ClickZ_-_Full_Logo_White.png"},"web_template":{"id":335302,"theme":"default","post_padding":"15px","enable_featured_post_badges":false,"enable_recommended_reading":true,"enable_customize_category_ids":true,"enable_recommendations":false,"enable_recaptcha":true,"category_ids":["1a156a74-69ee-471c-a834-20f7f3e2a287","73f9dbfb-d9bf-46e9-85b8-597a75e04390","520a555c-42a9-4c66-a4af-07458b3aa15c","4a0a5c29-f882-487e-9878-43e82af57a53","25987a51-095d-4f41-add6-ec8253353340","be09053d-fc5e-41e7-b186-dd49f52d2e13"],"signup_flow":[{"id":1,"title":"Recommendations Page","href":"/subscribe?recommendations=true","managed_type":"recommendations","enabled":false,"full_url":"https://beehiivorigin.clickz.com/subscribe?recommendations=true","action_text":"Remove","modal_header":"Remove any recommendations or boosts first!","modal_body":"To remove this page from your subscribe flow, you will need to make sure you have removed any active recommendations or boosts you currently have set up.","page_message":""},{"id":2,"title":"Welcome to ClickZ Community! 🤗","href":"/forms/421b4507-455b-4e81-bf89-fc3454a63e93","managed_type":"survey","enabled":true,"full_url":"https://beehiivorigin.clickz.com/forms/421b4507-455b-4e81-bf89-fc3454a63e93","action_text":"Remove","modal_header":"Remove Survey","modal_body":"This will remove the survey that users see after subscribing. You can always add it back later.","page_message":""},{"id":3,"title":"Upgrade Page","href":"/upgrade","managed_type":"upgrade","enabled":false,"full_url":"https://beehiivorigin.clickz.com/upgrade","action_text":"Remove","modal_header":"Remove Upgrade Redirect","modal_body":"This will remove the Upgrade Page from the subscribe flow. Not to worry, the Upgrade Page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":4,"title":"Multi Pubs","href":"/publications","managed_type":"publications","enabled":false,"full_url":"https://beehiivorigin.clickz.com/publications","action_text":"Remove","modal_header":"Remove Multi Publications","modal_body":"This will remove Multi Publications from the subscribe flow. Not to worry, the page will still be live and available on your site and you can always add it back to the subscribe flow later.","page_message":""},{"id":5,"title":"Home Page","href":"","managed_type":"custom","enabled":false,"full_url":"","action_text":"Remove","modal_header":"Remove Custom Redirect","modal_body":"This will remove the custom redirect. When users complete the subscribe flow they will now be sent to the default home page. You can always add this back later.","page_message":""}],"multi_pub_ids":["5af79f73-b292-4fa6-9dc0-285dbb3f0da0","921c0d43-8f45-447d-8a45-c5e9abc71d7c","bf04d62e-dff4-45ae-8f3a-65f31272d066","8052477d-f8e1-4a37-b6c1-0d360a206005","277a0c1d-8aa4-4fee-915d-40775d645f93","2339ba6c-c751-400e-9926-237c896b474a","2d252ceb-c709-424c-8829-87f07400463a","5b41fea3-1791-4e7c-ab9c-eb390e3fba00","485b9078-4c4f-431c-b9fd-95d983ad191a","438f0cfc-67d0-4d86-912d-6793f07a32a6","afbcc6c0-115c-42a6-8131-dda65c4b0928","a39d7d3d-67c9-451d-a008-d896dfc75858","4c524c85-725c-46e6-a4ac-8f844739ab80","d7623b70-4579-4ba8-a793-e32899137643","c497a8b4-1489-4213-991b-b7dc47f4efd7","6ce48688-4f97-46a1-b420-017024909782","6c9147e7-d99f-4bfd-88dc-66d481581652","d2df478a-cf19-49cf-8c15-1b8809e03103","7bee8ddf-7d86-49ab-a72b-69594f77bdc4","c47c80d1-9554-4fb8-8af7-9a513a6a71a7","d1513165-06e7-464c-991a-58927e60e1bb","f472316a-b099-49eb-9680-7ba70a634a05","ca3029d3-8b7d-4a81-8802-8e8a0b9e0298","02e194e7-f54d-4477-b957-bf5538ab6926","daea6265-1611-4f49-8083-a12f0eb00d75"],"author_ids":["0cf6b4e7-3500-4393-913f-5a136d11b11a","1b11be87-8e33-4652-b918-7205e9c47f4a","dff3fb12-76ac-4200-9091-aac41373c73e"],"signup_flow_messaging":{"success_message":"","subscribe_survey_message":"","upgrade_message":"","recommendations_message":"","multi_pubs_message":""},"logged_subscribe_form":false,"signup_flow_avatar_url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/web_template/signup_flow_avatar/335302/ClickZ_-_Logo_Icon_White.png","external_upgrade_page_href":null,"comments_ordering":"desc","notifications_enabled":false,"pwa_enabled":false,"web_theme":{"color_primary":"#030712","color_text_on_primary":"#F9FAFB","color_secondary":"#F9FAFB","color_text_on_secondary":"#030712","color_background":"#fcfdff","color_border":"#E5E7EB","color_link":"#11112d","color_overline_text":"#1F2937","color_heading":"#111827","color_body":"#030712","color_underline_text":"#249afa","shadow":null,"radius":"lg","font_header":"Inter","font_body":"Inter","font_button":"Inter","navbar_template":"template-1","navbar_background_color":"#11112d","navbar_text_color":"#ffffff","navbar_button_primary_background_color":"#ffa12f","navbar_button_primary_text_color":"#F9FAFB","navbar_button_primary_border_color":"#030712","navbar_button_primary_shadow":"","navbar_button_secondary_background_color":"#ffa12f","navbar_button_secondary_text_color":"#030712","navbar_button_secondary_border_color":"#E5E7EB","navbar_button_secondary_shadow":"","navbar_login_button_desktop_enabled":false,"navbar_font_family":"Inter","navbar_logo_width":"14px","subscribe_widget_template":"template-2","subscribe_widget_button_background_color":"#030712","subscribe_widget_button_border_color":null,"subscribe_widget_button_text_color":"#F9FAFB","subscribe_widget_font_family":"Inter","subscribe_widget_button_font_family":"Inter","subscribe_widget_border_enabled":false,"subscribe_widget_email_icon_enabled":true,"subscribe_widget_border_color":"#030712","subscribe_widget_body_color":"#111827","subscribe_widget_cta_text":"Subscribe","subscribe_widget_placeholder_text":"Enter Your Email","post_page_background_color":"#fcfdff","post_page_text_color":"#030712","posts_home_page_header_style":"default","post_background_fill_enabled":false,"post_background_color":"#fcfdff","post_border_radius":"lg","post_border_color":"#E5E7EB","post_content_tags_enabled":true,"post_content_tags_background_color":"#082F49","post_content_tags_text_color":"#F9FAFB","post_insights_likes_comments_enabled":true,"post_insights_time_fields_enabled":true,"post_insights_color":"#1F2937","post_premium_badge_background_color":"#D1D5DB","post_premium_badge_text_color":"#030712","post_heading_font_family":"Inter","post_heading_font_color":"#111827","post_description_font_family":"Inter","post_description_font_color":"#030712","post_authors_font_color":"#11112d","post_authors_show_image":true,"footer_background_color":"#11112D","footer_text_color":"#F9FAFB","footer_logo_width":"100","footer_external_link_color":"#FFFFFF","footer_external_link_underline_color":"#FFFFFF","subscribe_widget_text_color":"#F9FAFB"},"global_fonts":["https://fonts.googleapis.com/css2?family=Inter\u0026display=swap"],"nav_groups":[{"id":"e9d69439-9dc5-412a-a60f-5a4fef799ab7","title":"About Us","managed":false,"is_category_group":false,"nav_links":[{"id":"4444fd3c-3334-4f4f-b81f-7429e1173a6c","cta_text":"About Us","href":"about-us","external_link":false}]},{"id":"eef1bc56-e93d-4291-b1fb-915020e4dc54","title":"Categories","managed":false,"is_category_group":true,"nav_links":[]},{"id":"8f3d2d3d-7c82-497c-83a7-3ab2110c1317","title":"Contribute","managed":false,"is_category_group":false,"nav_links":[{"id":"f0c797da-ca16-4e60-8a6b-4dc98cc8b1e6","cta_text":"Submit Your Opinion Piece","href":"https://forms.office.com/e/j9GF17e46P","external_link":true}]},{"id":"6000b9b4-8016-45c6-9cbb-0123dbea4184","title":"CPM Calculator","managed":false,"is_category_group":false,"nav_links":[{"id":"836e2cef-6a40-45cd-b878-79e494ee4309","cta_text":"CPM Calculator","href":"https://marketingtools.clickz.com/cpm-calculator","external_link":true}]},{"id":"15d170aa-1e04-4d54-b4a5-8ff70d3872e0","title":"Advertise With Us","managed":false,"is_category_group":false,"nav_links":[{"id":"fac329ed-6d40-44d5-aea2-d6a166e6a992","cta_text":"Advertise With Us","href":"advertise-with-us","external_link":false}]},{"id":"26c4430b-d68c-4850-825e-008590ba04a0","title":"Resources","managed":false,"is_category_group":false,"nav_links":[{"id":"de81229d-0c9a-497c-90fb-d171980a0b7e","cta_text":"Resources","href":"https://pages.contentive.com/rs/243-MRR-459/images/Engagement-to-empowerment.pdf?version=0\u0026mkt_tok=MjQzLU1SUi00NTkAAAGTotGmjCPuk1kGLOPZ2cdMJsybGgTza7dewm7T3U7gcl_OCiPXRzitKr9cBa5bQr1TuSaFPa__ATGKtDETjPPo1wgBE1f53I7SpKteU56r0P2rkshD","external_link":true}]},{"id":"f35e932d-59b9-483d-ac6e-5bc6d3921334","title":"Terms of Use","managed":false,"is_category_group":false,"nav_links":[{"id":"bdc83402-8eff-4b94-9fd7-1413df72fd4b","cta_text":"GDPR Compliance","href":"https://www.contentive.com/gdpr-compliance/","external_link":true},{"id":"7460b9fe-5a00-4494-93a6-aec173eb580d","cta_text":"Privacy Policy","href":"https://www.contentive.com/privacy-policy/","external_link":true},{"id":"2a9735d7-6893-44b6-ba68-0c2a4520a456","cta_text":"Terms \u0026 Conditions","href":"https://www.contentive.com/terms-and-conditions/","external_link":true}]}]},"logo":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/fc914daa-30ae-4d54-9739-6ce64add43dc/thumb_ClickZ_-_Logo_Icon_White.png"}},"content_tags":[{"id":"0954b550-f483-453c-86bc-11b10f07ee72","display":"Thought Leadership","description":""},{"id":"13b6e48e-30a7-40ce-a5a9-7a1f2c6cdc23","display":"Event Highlights","description":""},{"id":"1a156a74-69ee-471c-a834-20f7f3e2a287","display":"Newsletters","description":""},{"id":"25987a51-095d-4f41-add6-ec8253353340","display":"Case Studies","description":""},{"id":"268d277a-32f3-4e5f-b966-ea44c443c736","display":"Social Media Marketing","description":""},{"id":"4a0a5c29-f882-487e-9878-43e82af57a53","display":"News","description":""},{"id":"520a555c-42a9-4c66-a4af-07458b3aa15c","display":"Digital Marketing","description":""},{"id":"569c7ae8-1a7c-4155-a7e4-acfd75629c7d","display":"SEO","description":""},{"id":"73f9dbfb-d9bf-46e9-85b8-597a75e04390","display":"Report","description":""},{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion","description":""},{"id":"8c9ad5b7-cd59-47ff-b080-d5bcab1f6b3d","display":"AI and Innovation","description":""},{"id":"92cac487-3718-45a5-aa9f-533adeb88a2d","display":"Ethical Marketing","description":""},{"id":"980081c7-e6c3-48df-881a-eefeedf8eb67","display":"Maketing Technology","description":""},{"id":"b6d73be8-0766-4cfb-a1c9-2f5bcfda50c2","display":"Influencer Marketing","description":""},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy","description":""},{"id":"be09053d-fc5e-41e7-b186-dd49f52d2e13","display":"Sponsored","description":""},{"id":"c18c8433-616c-4649-adf7-1542f7ed964d","display":"ROI Marketing","description":""}],"authors":[{"id":"223ce0da-749a-4d4b-bce8-59c0bd183326","name":"Trisa Tjahyaman","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/thumb_profile_picture.png"},"landscape":{"url":null}}}],"rss_feeds":[{"id":"18a43f46-8d19-4679-a002-de920efd23d3","slug":"LavXkeAVtM","url":"https://rss.beehiiv.com/feeds/LavXkeAVtM.xml"}]},"featuredPosts":[{"id":"44b70bca-9660-4e81-b81b-5106673015c3","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Every brand needs a Sha’Carri Richardson ","web_subtitle":"Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.","web_audiences":"free","status":"published","override_scheduled_at":"2024-08-06T11:00:00.000Z","slug":"every-brand-needs-shacarri-richardson","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/a70031e3-d853-4682-8260-b797aa5a187a/0608.jpg?t=1722955347","meta_default_title":"Every brand needs a Sha’Carri Richardson ","meta_default_description":"Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.","meta_og_title":"Every brand needs a Sha’Carri Richardson ","meta_og_description":"Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.","meta_twitter_title":"Every brand needs a Sha’Carri Richardson ","meta_twitter_description":"Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"b1c74621-aed8-4450-b8bf-42b02dc798c2","name":"Rachael Kennedy","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/b1c74621-aed8-4450-b8bf-42b02dc798c2/Rachael_head_shot.jfif","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/b1c74621-aed8-4450-b8bf-42b02dc798c2/thumb_Rachael_head_shot.jfif"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/b1c74621-aed8-4450-b8bf-42b02dc798c2/landscape_Rachael_head_shot.jfif"}}}],"content_tags":[{"id":"268d277a-32f3-4e5f-b966-ea44c443c736","display":"Social Media Marketing"},{"id":"b6d73be8-0766-4cfb-a1c9-2f5bcfda50c2","display":"Influencer Marketing"}],"created_at":"2024-08-06T10:19:16Z","updated_at":"2024-09-11T02:49:08Z"},{"id":"09149789-974e-4ad3-89ed-b7f6ee0b02ef","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","web_subtitle":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","web_audiences":"free","status":"published","override_scheduled_at":"2024-02-14T12:00:00.000Z","slug":"analyzing-the-success-of-michaels-cerave-super-bowl-commercial","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/f565042b-9f42-49d4-bb8c-6a363bf7f128/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial.jpg?t=1717354511","meta_default_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_default_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","meta_og_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_og_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","meta_twitter_title":"Analyzing the Success of Michael's CeraVe Super Bowl Commercial","meta_twitter_description":"The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"48f36bf0-21a0-41b9-8998-28a86a3416ba","name":"ClickZ","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/ClickZ_-_Logo_Icon_White.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/thumb_ClickZ_-_Logo_Icon_White.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/48f36bf0-21a0-41b9-8998-28a86a3416ba/landscape_ClickZ_-_Logo_Icon_White.png"}}}],"content_tags":[{"id":"846aeb3f-5c58-4e73-832d-84bfeacb9927","display":"Advertising \u0026 Promotion"}],"created_at":"2024-05-28T14:59:42Z","updated_at":"2024-06-02T18:59:22Z"},{"id":"0d77ef11-a846-4a42-accc-80a53821940e","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry","web_subtitle":"The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.","web_audiences":"free","status":"published","override_scheduled_at":"2024-02-22T12:00:00.000Z","slug":"digital-marketing-institute-launches-new-course-bridge-ai-skills-gap-industry","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/2401e5e7-8418-4679-b411-b5c4b30a5509/Digital_Marketing_Institute_Launches_New_Course_to_Bridge_AI_Skills_Gap_in_the_Industry.jpg?t=1717354511","meta_default_title":"Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry","meta_default_description":"The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.","meta_og_title":"Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry","meta_og_description":"The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.","meta_twitter_title":"Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry","meta_twitter_description":"The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"6d1a40a0-efac-4c37-852e-a9f8de09e0a8","name":"Aaran Fronda","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/profile_picture.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/static_assets/defaults/thumb_profile_picture.png"},"landscape":{"url":null}}}],"content_tags":[{"id":"8c9ad5b7-cd59-47ff-b080-d5bcab1f6b3d","display":"AI and Innovation"},{"id":"bb7d8abf-65d4-4f44-bf37-a4c556638db1","display":"Strategy"}],"created_at":"2024-05-28T14:48:19Z","updated_at":"2024-06-02T18:58:37Z"},{"id":"886f060d-120f-4ec0-8086-89c2ae0e159b","publication_id":"fc914daa-30ae-4d54-9739-6ce64add43dc","web_title":"Engagement To Empowerment - Winning in Today's Experience Economy","web_subtitle":"","web_audiences":"free","status":"published","override_scheduled_at":"2024-06-13T17:02:48.140Z","slug":"engagement-to-empowerment-winning-in-todays-experience-economy-212a","image_url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/a7bd7e30-3cbc-456f-99ee-52c6bfb2bac9/Analyzing_the_Success_of_Michael_s_CeraVe_Super_Bowl_Commercial__7_.png?t=1717778690","meta_default_title":"Engagement To Empowerment - Winning in Today's Experience Economy","meta_default_description":"","meta_og_title":"Engagement To Empowerment - Winning in Today's Experience Economy","meta_og_description":"","meta_twitter_title":"Engagement To Empowerment - Winning in Today's Experience Economy","meta_twitter_description":"","audience":"free","comments_enabled":true,"comments_state":"default","enforce_gated_content":false,"enable_popup_on_scroll":true,"email_capture_title":"Enjoying this post?","email_capture_message":"Subscribe to get more content like this delivered to your inbox for free!","email_capture_cta":"Subscribe","paywall_id":null,"authors":[{"id":"af5791b9-94a3-4f6d-908c-e85d2dd23ac3","name":"MERKLE","profile_picture":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/af5791b9-94a3-4f6d-908c-e85d2dd23ac3/Author_image__1_.png","thumb":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/af5791b9-94a3-4f6d-908c-e85d2dd23ac3/thumb_Author_image__1_.png"},"landscape":{"url":"https://beehiiv-images-production.s3.amazonaws.com/uploads/guest_author/profile_picture/af5791b9-94a3-4f6d-908c-e85d2dd23ac3/landscape_Author_image__1_.png"}}}],"content_tags":[{"id":"73f9dbfb-d9bf-46e9-85b8-597a75e04390","display":"Report"},{"id":"be09053d-fc5e-41e7-b186-dd49f52d2e13","display":"Sponsored"}],"created_at":"2024-06-10T04:56:38Z","updated_at":"2024-10-02T08:28:39Z"}],"homePage":{"id":"bee700ea-f20a-436b-aa3e-7edfda368184","main_bg_image_url":"https://media.beehiiv.com/cdn-cgi/image/fit=cover,format=auto,onerror=redirect,quality=100,width=1920,height=1080,sharpen=2/uploads/home_page/main_bg_image/bee700ea-f20a-436b-aa3e-7edfda368184/Clickz_-_Home_Page_-_Hero_Image_New.jpg","general_section":{"theme":{"bg_color":"#fcfdff","text_color":"#111827","body_color":"#030712","border_color":"#E5E7EB","accent_color":null,"font":"Inter","header_type":"default"},"header":{"width":"contained"}},"seo_section":{"title":"","description":""},"main_section":{"general":{"bg_color":"#fcfdff","bg_gloss_color":"#ffffff","bg_gloss_opacity":"0","bg_size":"auto","bg_width":null,"bg_height":null},"content_container":{"border_radius":"lg","border_color":"transparent","border_width":"xs","padding":"none","border_sides":"all","bg_color":"transparent"},"logo":{"enabled":false,"shadow":null,"size":"md"},"headline":{"text":"ClickZ","font":"Inter","size":"5xl","color":"#111827"},"description":{"text":"Your digital marketing and advertising news source","font":"Inter","size":"2xl","color":"#030712"},"signup_widget":{"bg_color":"#ffa12f","border_color":"#030712","text_color":"#F9FAFB","cta_text":"Subscribe","placeholder_text":"Enter Your Email","font":"Inter"},"authors_widget":{"enabled":true,"text_color":"#111827","dropdown_bg_color":"#FFFFFF","dropdown_text_color":"#030712","label":"","text":""},"social_widget":{"enabled":true,"text_color":"#111827","icons_bg_color":"#030712","icons_text_color":"#F9FAFB","label":"Connect With Us"}},"widgets_section":{"widgets_enabled":[]},"posts_section":{"featured_sections":{"font":"Inter","featured_posts_label":"Featured Posts","featured_posts_description":"","featured_posts":true,"latest_posts_label":"Latest Posts","latest_posts_description":"","latest_posts":true,"category_posts":[],"latest_posts_enabled":false},"archive":{"layout":"grid","load_more_posts_type":"load_more","header_text_color":null,"show_archive_header":true,"header_text":"Archive","font_size":"4xl","button_bg_color":"#F9FAFB","button_text_color":"#030712","button_active_bg_color":"#030712","button_active_text_color":"#F9FAFB"},"card":{"fill_enabled":false,"bg_color":"#fcfdff","border_color":"#E5E7EB","text_color":"#111827","body_text_color":"#030712","premium_text_color":"#030712","premium_bg_color":"#D1D5DB","authors_text_color":"#11112d","timestamp_text_color":"#1F2937","tags_enabled":true,"tags_bg_color":"#082F49","tags_text_color":"#F9FAFB","border_radius":"lg","shadow":"none","hover_shadow":"none","hover_underline":"none","heading_font":"Inter","font":"Inter"}},"renderable_fonts":["https://fonts.googleapis.com/css2?family=Inter\u0026display=swap"]},"metaTitle":"ClickZ","metaDescription":"Your digital marketing and advertising news source","isInitialLoadFromSwarm":false,"hasWebThemesEnabled":true,"isDraft":false}},"actionData":null,"errors":null}};</script><script type="module" async="">import "/assets/manifest-ba8709e8.js"; import * as route0 from "/assets/root-DyTVJERh.js"; import * as route1 from "/assets/index-C-hDBzZs.js"; window.__remixRouteModules = {"root":route0,"routes/index":route1}; import("/assets/entry.client-CuBsnk-1.js");</script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e743b755f63897d',t:'MTczMjM5NzEzMS4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>