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);}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-reviews .elementor-testimonial__text{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-table-of-contents{--header-color:var( --e-global-color-secondary );--item-text-color:var( --e-global-color-text );--item-text-hover-color:var( --e-global-color-accent );--marker-color:var( --e-global-color-text );}.elementor-widget-table-of-contents .elementor-toc__header, .elementor-widget-table-of-contents .elementor-toc__header-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-table-of-contents .elementor-toc__list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-item{background-color:var( --e-global-color-primary );}.elementor-widget-countdown .elementor-countdown-digits{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-countdown .elementor-countdown-expire--message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form input[type="search"].elementor-search-form__input{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form .elementor-search-form__input, .elementor-widget-search-form .elementor-search-form__icon, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button:hover, .elementor-widget-search-form.elementor-search-form--skin-full_screen input[type="search"].elementor-search-form__input{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-search-form .elementor-search-form__submit{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );background-color:var( --e-global-color-secondary );}.elementor-widget-author-box .elementor-author-box__name{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-author-box .elementor-author-box__bio{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-author-box .elementor-author-box__button{color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-author-box .elementor-author-box__button:hover{border-color:var( --e-global-color-secondary );color:var( --e-global-color-secondary );}.elementor-widget-post-navigation span.post-navigation__prev--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__next--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__prev--label, .elementor-widget-post-navigation span.post-navigation__next--label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-navigation span.post-navigation__prev--title, .elementor-widget-post-navigation span.post-navigation__next--title{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-sitemap .elementor-sitemap-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-sitemap .elementor-sitemap-item, .elementor-widget-sitemap span.elementor-sitemap-list, .elementor-widget-sitemap .elementor-sitemap-item a{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-sitemap .elementor-sitemap-item{color:var( --e-global-color-text );}.elementor-widget-breadcrumbs{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-blockquote .elementor-blockquote__content{color:var( --e-global-color-text );}.elementor-widget-blockquote .elementor-blockquote__author{color:var( --e-global-color-secondary );}.elementor-widget-lottie{--caption-color:var( --e-global-color-text );}.elementor-widget-lottie .e-lottie__caption{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-video-playlist .e-tabs-header .e-tabs-title{color:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tabs-header .e-tabs-videos-count{color:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tabs-header .e-tabs-header-right-side i{color:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tabs-header .e-tabs-header-right-side svg{fill:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tab-title .e-tab-title-text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-video-playlist .e-tab-title .e-tab-title-text a{color:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tab-title .e-tab-duration{color:var( --e-global-color-text );}.elementor-widget-video-playlist .e-tabs-items-wrapper .e-tab-title:where( .e-active, :hover ) .e-tab-title-text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-video-playlist .e-tabs-items-wrapper .e-tab-title:where( .e-active, :hover ) .e-tab-title-text a{color:var( --e-global-color-text 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-24fd696 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="24fd696" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">The Ultimate Guide to Paid Media for Public Companies</h1> </div> </div> <div class="elementor-element elementor-element-286cda4 author-list-bg elementor-widget elementor-widget-post-info" data-id="286cda4" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://www.benzinga.com/advertising/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css"><link rel="stylesheet" href="https://www.benzinga.com/advertising/wp-content/plugins/elementor-pro/assets/css/widget-theme-elements.min.css?ver=1724413359"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-232dd2b elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Alexis Savage </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-740efcf elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-far-calendar" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M400 64h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V112c0-26.5-21.5-48-48-48zm-6 400H54c-3.3 0-6-2.7-6-6V160h352v298c0 3.3-2.7 6-6 6z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>August 21, 2024</time> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-600a2d0 elementor-widget elementor-widget-spacer" data-id="600a2d0" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cc6eaa0 elementor-widget elementor-widget-theme-post-content" data-id="cc6eaa0" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p></p> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="680" src="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1-1024x680.jpg" alt="" class="wp-image-9148" srcset="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1-1024x680.jpg 1024w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1-300x199.jpg 300w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1-768x510.jpg 768w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Paid media is a crucial component of a comprehensive marketing strategy for public companies. It enables them to reach a wider audience, increase brand visibility, and drive targeted traffic to their websites. In this comprehensive guide, we’ll explore the world of paid media for public companies, including its benefits, best practices, and how to optimize campaigns for maximum success.</p> <h3>What is Paid Media for Public Companies?</h3> <p>Paid media refers to online advertising campaigns that are paid for by public companies to promote their brand, products, or services. This includes various digital advertising channels such as search engine advertising (SEM), display advertising, social media advertising, sponsored content, and more. Paid media allows public companies to target specific audiences, generate leads, and enhance their online presence.</p> <h3>Benefits of Paid Media for Public Companies</h3> <ol> <li><strong>Increased Visibility:</strong> Paid media helps public companies increase their visibility in search engine results, social media feeds, and other online platforms. By leveraging paid advertising, companies can ensure that their brand and offerings are seen by a larger audience, including potential investors, stakeholders, and customers.</li> <li><strong>Precise Targeting:</strong> Paid media platforms provide advanced targeting options, allowing public companies to reach specific demographics, locations, interests, or even individuals who have shown an interest in financial or industry-related topics. This precision targeting helps optimize ad spend and ensures relevant audiences are exposed to the company’s message.</li> <li><strong>Lead Generation: </strong>Paid media campaigns can be optimized to generate leads for public companies. By directing traffic to dedicated landing pages or lead capture forms, companies can collect contact information and nurture potential investors or customers through targeted follow-up campaigns.</li> <li><strong>Brand Awareness and Reputation Management:</strong> Paid media campaigns are effective in building brand awareness and managing the online reputation of public companies. By strategically promoting positive news, thought leadership content, and company updates, public companies can shape the narrative surrounding their brand and influence public perception.</li> <li><strong>Data and Analytics: </strong>Paid media platforms offer robust analytics tools to track and measure the performance of campaigns. Public companies can gain valuable insights into audience engagement, conversion rates, cost per acquisition, and other key metrics. This data-driven approach enables companies to refine their strategies, optimize their ad spend, and drive better results.</li> </ol> <h3>Paid Media Best Practices for Public Companies</h3> <ol> <li><strong>Define Clear Objectives:</strong> Set specific and measurable goals for your paid media campaigns. Whether it’s driving website traffic, generating leads, increasing brand visibility, or promoting specific announcements, clearly define your objectives to align your strategy and measure success.</li> <li><strong>Audience Research and Segmentation:</strong> Conduct thorough audience research to understand the demographics, interests, and behaviors of your target audience. Segment your audience based on investor profiles, industry professionals, or potential customers to deliver tailored messages that resonate with each segment.</li> <li><strong>Keyword Research and Optimization</strong>: For search engine advertising, conduct keyword research to identify relevant keywords that are commonly used in the finance or industry-specific context. Optimize your ad copy and landing pages with these keywords to improve visibility and relevance.</li> <li><strong>Compelling Ad Copy and Creative</strong>: Craft compelling and concise ad copy that highlights key value propositions, differentiators, and relevant call-to-actions (CTAs). Use attention-grabbing headlines, persuasive messaging, and engaging visuals to capture the audience’s attention and drive clicks.</li> <li><strong>Landing Page Optimization</strong>: Ensure that your landing pages are optimized for conversion. Provide clear and relevant information, a strong CTA, and an intuitive user experience. Continuously test and optimize landing page elements to improve conversion rates and overall campaign performance.</li> <li><strong>Continuous Monitoring and Optimization</strong>: Regularly monitor the performance of your paid media campaigns. Analyze key metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Identify underperforming ads or targeting strategies and make data-driven optimizations to improve campaign effectiveness and efficiency.</li> <li><strong>Remarketing and Retargeting</strong>: Implement remarketing and retargeting campaigns to re-engage users who have previously visited your website or interacted with your ads. This allows you to stay top-of-mind and encourage them to take the desired action, such as investing in your company’s stock or exploring your products or services further.</li> <li><strong>Utilize Social Media Advertising</strong>: Leverage social media platforms such as LinkedIn, Twitter, or Facebook to reach specific professional or investor audiences. Take advantage of the targeting options provided by these platforms to ensure your ads are seen by the right people at the right time.</li> <li><strong>Adhere to Regulatory Complianc</strong>e: Public companies operating in the finance industry must comply with regulations and guidelines set by relevant authorities such as the Securities and Exchange Commission (SEC) or Financial Conduct Authority (FCA). Ensure your paid media campaigns adhere to these regulations to avoid any legal complications.</li> <li><strong>Monitor Competitors</strong>: Keep an eye on your competitors’ paid media activities. Analyze their strategies, ad messaging, and creative approaches to gain insights and identify areas where you can differentiate yourself. Stay ahead of the competition by continuously refining and optimizing your campaigns.</li> <li><strong>Budget Management</strong>: Allocate your paid media budget strategically across different channels and campaigns. Regularly review the performance of each campaign and adjust your budget allocation based on their effectiveness and ROI. Consider experimenting with different channels and tactics to find the optimal mix for your objectives.</li> <li><strong>Stay Updated with Industry Trends</strong>: The digital advertising landscape is ever-evolving. Stay updated with the latest trends, emerging advertising platforms, and industry best practices. Join industry forums, attend conferences, and follow authoritative blogs or publications to stay ahead of the curve and maximize the impact of your paid media campaigns.</li> </ol> <h3>Conclusion</h3> <p>Paid media plays a vital role in the marketing strategy of public companies, enabling them to reach a wider audience, drive targeted traffic, and enhance brand visibility. By following the best practices outlined in this guide, public companies can optimize their paid media campaigns for success.</p> <p>Define clear objectives, conduct audience research, and optimize your ad copy and creative to deliver relevant messages to your target audience. Continuously monitor and optimize your campaigns based on data and analytics to improve performance and ROI. Stay compliant with regulations, stay updated with industry trends, and keep a close eye on your competitors to stay ahead of the curve.</p> <p>Remember, paid media is an ongoing process that requires testing, refinement, and adaptation. By leveraging the power of paid media effectively, public companies can achieve their marketing and business goals while building a strong brand presence in the online landscape.</p> <p>Photo by <a href="https://unsplash.com/@firmbee?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">Firmbee.com</a> on <a href="https://unsplash.com/photos/2mc2B5iX6as?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">Unsplash</a></p> </div> </div> </div> </div> <div class="elementor-element elementor-element-f0b98db e-flex e-con-boxed e-con e-parent" data-id="f0b98db" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-296953a elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-square elementor-grid-0 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href="https://www.benzinga.com/advertising/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css?ver=1724413359"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-9126 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="elementor-post__thumbnail__link" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-display-advertising/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="300" height="200" src="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3-300x200.jpg" class="attachment-medium size-medium wp-image-9146" alt="" /></div> </a> <div class="elementor-post__text"> <div class="elementor-post__meta-data"> <span class="elementor-post-author"> Alexis Savage </span> </div> <div class="elementor-post__excerpt"> <p>Display advertising is a powerful digital marketing strategy that allows businesses to promote their products or services through visually appealing ads across various websites and</p> </div> <div class="elementor-post__read-more-wrapper"> <a class="elementor-post__read-more" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-display-advertising/" aria-label="Read more about The Ultimate Guide to Display Advertising" tabindex="-1" > Read More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-9129 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="elementor-post__thumbnail__link" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-affiliate-marketing/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="300" height="214" src="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-2-1-300x214.jpg" class="attachment-medium size-medium wp-image-9147" alt="" /></div> </a> <div class="elementor-post__text"> <div class="elementor-post__meta-data"> <span class="elementor-post-author"> Alexis Savage </span> </div> <div class="elementor-post__excerpt"> <p>Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses to earn commissions by promoting other people’s products or services. In this comprehensive</p> </div> <div class="elementor-post__read-more-wrapper"> <a class="elementor-post__read-more" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-affiliate-marketing/" aria-label="Read more about The Ultimate Guide to Affiliate Marketing" tabindex="-1" > Read More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-9132 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="elementor-post__thumbnail__link" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-paid-media-for-public-companies/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="300" height="199" src="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-1-300x199.jpg" class="attachment-medium size-medium wp-image-9148" alt="" /></div> </a> <div class="elementor-post__text"> <div class="elementor-post__meta-data"> <span class="elementor-post-author"> Alexis Savage </span> </div> <div class="elementor-post__excerpt"> <p>Paid media is a crucial component of a comprehensive marketing strategy for public companies. It enables them to reach a wider audience, increase brand visibility,</p> </div> <div class="elementor-post__read-more-wrapper"> <a class="elementor-post__read-more" href="https://www.benzinga.com/advertising/the-ultimate-guide-to-paid-media-for-public-companies/" aria-label="Read more about The Ultimate Guide to Paid Media for Public Companies" tabindex="-1" > Read More </a> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-9ef9bab elementor-widget elementor-widget-spacer" data-id="9ef9bab" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="4306" class="elementor elementor-4306 elementor-location-footer" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-af09419 faq e-flex e-con-boxed e-con e-parent" data-id="af09419" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-6b2d58b e-con-full e-flex e-con e-child" data-id="6b2d58b" data-element_type="container"> <div class="elementor-element elementor-element-1cabb3b elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="1cabb3b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">FAQ</div> </div> </div> </div> <div class="elementor-element elementor-element-4330966 e-con-full e-flex e-con e-child" data-id="4330966" data-element_type="container"> <div class="elementor-element elementor-element-8526d7b elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="8526d7b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> Looking for help? Here are our most frequently asked questions. </div> </div> <div class="elementor-element elementor-element-398f8b4 acc-icon elementor-widget elementor-widget-accordion" data-id="398f8b4" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-6031" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-6031" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><svg class="e-font-icon-svg e-fas-chevron-down" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span> <span class="elementor-accordion-icon-opened"><svg class="e-font-icon-svg e-fas-chevron-up" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z"></path></svg></span> </span> <a class="elementor-accordion-title" tabindex="0">What is the Benzinga IR Reach Program?</a> </div> <div id="elementor-tab-content-6031" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-6031"><ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="0"><li data-stringify-indent="0" data-stringify-border="0">Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!</li></ul></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-6032" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-6032" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><svg class="e-font-icon-svg e-fas-chevron-down" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span> <span class="elementor-accordion-icon-opened"><svg class="e-font-icon-svg e-fas-chevron-up" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z"></path></svg></span> </span> <a class="elementor-accordion-title" tabindex="0">How does Benzinga help in distributing content?</a> </div> <div id="elementor-tab-content-6032" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-6032"><ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="0"><li data-stringify-indent="0" data-stringify-border="0">Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month. Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on <a class="c-link" href="http://benzinga.com/" target="_blank" rel="noopener noreferrer" data-stringify-link="http://Benzinga.com" data-sk="tooltip_parent">Benzinga.com</a>.</li></ul></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-6033" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-6033" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><svg class="e-font-icon-svg e-fas-chevron-down" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span> <span class="elementor-accordion-icon-opened"><svg class="e-font-icon-svg e-fas-chevron-up" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z"></path></svg></span> </span> <a class="elementor-accordion-title" tabindex="0">What types of video production services does Benzinga offer?</a> </div> <div id="elementor-tab-content-6033" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-6033"><ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="0"><li data-stringify-indent="0" data-stringify-border="0">Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.</li></ul></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-6034" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-6034" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><svg class="e-font-icon-svg e-fas-chevron-down" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span> <span class="elementor-accordion-icon-opened"><svg class="e-font-icon-svg e-fas-chevron-up" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z"></path></svg></span> </span> <a class="elementor-accordion-title" tabindex="0">What kind of audience does Benzinga reach with its content?</a> </div> <div id="elementor-tab-content-6034" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-6034"><ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="0"><li data-stringify-indent="0" data-stringify-border="0">Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a significant portion. 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wp-image-9147" alt="" srcset="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-2-1-1024x730.jpg 1024w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-2-1-300x214.jpg 300w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-2-1-768x547.jpg 768w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-2-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </div> </div> <div class="elementor-element elementor-element-b3c762d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="b3c762d" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default"><a href="https://www.benzinga.com/advertising/the-ultimate-guide-to-affiliate-marketing/">The Ultimate Guide to Affiliate Marketing</a></h1> </div> </div> <div class="elementor-element elementor-element-96c2d32 elementor-widget elementor-widget-post-info" data-id="96c2d32" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-6f52e7c elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Alexis Savage </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-49e20d6 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-fas-dot-circle" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>August 21, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> <div data-elementor-type="loop-item" data-elementor-id="7937" class="elementor elementor-7937 e-loop-item e-loop-item-9126 post-9126 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized" data-elementor-post-type="elementor_library" data-custom-edit-handle="1"> <div class="elementor-element elementor-element-512dd68 e-flex e-con-boxed e-con e-parent" data-id="512dd68" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-e15c5b1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="e15c5b1" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <a href="https://www.benzinga.com/advertising/the-ultimate-guide-to-display-advertising/"> <img width="1024" height="683" src="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3-1024x683.jpg" class="attachment-large size-large wp-image-9146" alt="" srcset="https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3-1024x683.jpg 1024w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3-300x200.jpg 300w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3-768x512.jpg 768w, https://www.benzinga.com/advertising/wp-content/uploads/2024/08/blog-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </div> </div> <div class="elementor-element elementor-element-b3c762d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="b3c762d" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default"><a href="https://www.benzinga.com/advertising/the-ultimate-guide-to-display-advertising/">The Ultimate Guide to Display Advertising</a></h1> </div> </div> <div class="elementor-element elementor-element-96c2d32 elementor-widget elementor-widget-post-info" data-id="96c2d32" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-6f52e7c elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Alexis Savage </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-49e20d6 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-fas-dot-circle" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>August 21, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-8974820 elementor-align-right elementor-widget elementor-widget-button" data-id="8974820" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/blog"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Show More</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-element 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Please fill out the form<br> below and we’ll get back to you within a day.</p> </div> </div> <div class="elementor-element elementor-element-40f320d elementor-widget elementor-widget-shortcode" data-id="40f320d" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> <form class="sf-lead-form" action="https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8&orgId=00DC0000000QE1h" method="POST"> <input type="hidden" name="oid" value="00DC0000000QE1h" /> <input type="hidden" name="retURL" value="https://www.benzinga.com/advertising/thank-you" /> <input type="hidden" name="recordType" id="recordType" value="012C0000000GNveIAG" /> <label style="display: none" for="url">Website</label><input style="display: none" value="benzinga.com/advertising/" id="url" maxlength="80" name="url" size="20" type="text" /> <div class="sf-frm-field two-f"> <input id="first_name" maxlength="40" name="first_name" 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value="Display Advertising">Display Advertising</option> <option value="Thought Leadership">Thought Leadership</option> <option value="Uncertain/Other">Uncertain/Other</option> </select> </div> <div class="sf-frm-field two-f"> <select id="00N8b00000JgDVI" name="00N8b00000JgDVI" title="Budget" required> <option value="">Budget Please select*...</option> <option value="$5000-25000">$5000-25000</option> <option value="$25000-50000">$25000-50000</option> <option value="$50000-100000">$50000-100000</option> <option value="$100000+">$100000+</option> </select> <select id="00N8b00000JgDAe" name="00N8b00000JgDAe" title="Who Is Your Target Audience?" required> <option value="">Who Is Your Target Audience?*</option> <option value="Retail Investors">Retail Investors</option> <option value="Targeted subset of Benzinga readers"> Targeted subset of Benzinga readers </option> <option value="Executives">Executives</option> <option value="Financial Advisors">Financial Advisors</option> <option value="Institutional Investors"> Institutional Investors </option> <option value="Other">Other</option> </select> </div> <label style="display: none" for="Opportunity_Vertical">Opportunity Vertical:</label><select style="display: none" id="00N8b00000DnBhz" name="00N8b00000DnBhz" title="Opportunity Vertical" multiple> <option value="Alternative Investments">Alternative Investments</option> <option value="Biotech">Biotech</option> <option value="Cannabis">Cannabis</option> <option value="Crypto">Crypto</option> <option value="Equity Crowdfunding">Equity Crowdfunding</option> <option value="ESports">ESports</option> <option value="ETF">ETF</option> <option value="Healthcare">Healthcare</option> <option value="Private Company">Private Company</option> <option value="Psychedelics">Psychedelics</option> <option value="Public Company">Public Company</option> <option value="Real Estate">Real Estate</option> <option value="Fintech">Fintech</option> <option value="ADD VERTICAL" selected>ADD VERTICAL</option> <option value="TradeTech">TradeTech</option> <option value="Mining">Mining</option> <option value="Media">Media</option> <option value="General Advertiser">General Advertiser</option> <option value="Fintech (Investing)">Fintech (Investing)</option> <option value="Lead Gen -Personal Finance"> Lead Gen -Personal Finance </option> <option value="Lead Gen -Real Estate Investing"> Lead Gen -Real Estate Investing </option> <option value="Lead Gen -Investing">Lead Gen -Investing</option> <option value="Lead Gen -SEO">Lead Gen -SEO</option> <option value="Lead Gen -Forex">Lead Gen -Forex</option> <option value="Lead Gen -Startups">Lead Gen -Startups</option> <option value="Lead Gen -Prop Trading">Lead Gen -Prop Trading</option> <option value="Lead Gen -Cryptocurrency">Lead Gen -Cryptocurrency</option> <option value="Lead Gen -Alternative Investments"> Lead Gen -Alternative Investments </option> <option value="Lead Gen -Cannabis">Lead Gen -Cannabis</option> <option value="Lead Gen -Misc">Lead Gen -Misc</option> <option value="Lead Gen -Insurance">Lead Gen -Insurance</option> <option value="Lead Gen -Mortgages">Lead Gen -Mortgages</option> <option value="Lead Gen -B2B">Lead Gen -B2B</option> </select> <label style="display: none" for="Business_Line">Business Line:</label><select style="display: none" id="00N0y000006PHIO" name="00N0y000006PHIO" title="Business Line"> <option value="">--None--</option> <option value="Advertising" selected>Advertising</option> <option value="Conference/Events">Conference/Events</option> <option value="LeadGen">LeadGen</option> <option value="Licensing">Licensing</option> </select> <label style="display: none;" for="Form_Type">Form Type:</label><select style="display: none;" id="00N8b00000JgELE" name="00N8b00000JgELE" title="Form Type"><option value="">--None--</option><option value="Advertising" selected>Advertising</option> <option value="Licensing">Licensing</option> <option value="Conference/Events">Conference/Events</option> </select> <input type="submit" name="submit" value="Submit" /> </form> <style> .sf-lead-form select, .sf-lead-form input[type="text"], .sf-lead-form input[type="tel"], .sf-lead-form input[type="email"], .sf-lead-form textarea { border-radius: 4px; background: var(--Blue-10, rgba(63, 131, 248, 0.10)); height: 48px; color: var(--Light-Blue-50---40, #395173); font-family: Manrope; font-size: 14px; font-style: normal; font-weight: 500; line-height: 20px; border: 0 !important; padding: 8px 20px !important; margin-bottom: 10px; border: 2px solid #ebf2fe !important; width: 100%; } .sf-frm-field.sbmt-button { justify-content: center; } .sf-frm-field { display: flex; align-items: center; justify-content: space-between; } .two-f input, .two-f select, .two-f textarea { width: 49% !important; } .three-f input, .three-f select { width: 32% !important; } form#salesforceForm { margin: 0 auto; max-width: 100%; } .sf-lead-form input[type="submit"] { position: relative; background: #3F83F8 !important; color: #fff !important; font-size: 18px !important; padding: 12px 28px !important; box-shadow: none !important; border: none !important; border-radius: 3px !important; display: inline-block !important; width: auto; cursor: pointer; } .sf-lead-form input[type="submit"]:hover { background: #0b50c6 !important; } @media only screen and (max-width: 600px) { .sf-frm-field { flex-wrap: wrap; } .two-f input, .two-f select, .three-f input, .three-f select, .two-f textarea, .three-f textarea { width: 100% !important; } form#salesforceForm { overflow-y: auto; max-height: 58vh; } } </style> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-6061e01 e-flex e-con-boxed e-con e-parent" data-id="6061e01" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-1b59e1f e-con-full e-flex e-con e-child" data-id="1b59e1f" data-element_type="container" 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