Digital Advertising Software with Cross-channel Optimization

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" />  <link rel="preload" href="/fonts/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-SemiBold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" as="style">  <link rel="stylesheet" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" />  <link rel="stylesheet" href="/css/features.css?id=91a20ea17c1c25ed537dc81ffd81988f" />  <title> Digital Advertising Software with Cross-channel Optimization | AdRoll </title>  <meta name="description" content="AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. 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href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a>  <a class="cta-alt" href="/request-demo">Get In Touch</a></p> </div> </div> </div> <img class="border" src="/assets/img/abm/hero-border.svg" alt=""> </section> <section class="container container-middle-align padding-top-5em padding-bottom-4em row"> <div class="col_6"> <video width="460" height="326" autoplay loop muted playsinline disablepictureinpicture poster="/assets/img/features/poster-eye_catching.jpg"> <source src="/assets/video/display-ads/eye-catching.webm" type="video/webm"> <source src="/assets/video/display-ads/eye-catching.mp4" type="video/mp4"> </video> </div> <div class="col_6"> <h3>Cast a wide net with display advertising</h3> <p>Quickly generate interest or recapture previous site visitors with prominent visuals and punchy ad copy.</p> <p><a href="/features/display-advertising-platform" class="cta-secondary">Explore display ads</a></p> </div> </section> <section class="container wrapper row container-middle-align"> <div class="col_6 desktop-hide"> <video width="460" height="270" autoplay loop muted playsinline disablepictureinpicture poster="/assets/img/features/poster-motion_and_sound.png"> <source src="/assets/video/video-ads/motion-and-sound.webm" type="video/webm"> <source src="/assets/video/video-ads/motion-and-sound.mp4" type="video/mp4"> </video> </div> <div class="col_6"> <h3>Elevate the user experience with<br>video advertising</h3> <p>Tell a more meaningful story with in-stream and out-stream video ad placements.</p> <p><a href="/features/video-advertising-platform" class="cta-secondary">Explore video ads</a></p> </div> <div class="col_6 text-center-align mobile-hide"> <video width="460" height="270" autoplay loop muted playsinline disablepictureinpicture poster="/assets/img/features/poster-motion_and_sound.png"> <source src="/assets/video/video-ads/motion-and-sound.webm" type="video/webm"> <source src="/assets/video/video-ads/motion-and-sound.mp4" type="video/mp4"> </video> </div> </section> <section class="container wrapper row container-middle-align"> <div class="col_6 text-center-align"> <img width="416" height="361" loading="lazy" class="lazy" alt="Native ads being managed on mobile and desktop platforms." src="/assets/img/features/img-native_ads_alt.png?auto=webp&format=png&width=415" srcset="/assets/img/features/img-native_ads_alt.png?auto=webp&format=png&width=415, /assets/img/features/img-native_ads_alt.png?auto=webp&format=png&width=415&dpr=1.5 1.5x, /assets/img/features/img-native_ads_alt.png?auto=webp&format=png&width=415&dpr=2 2x" > </div> <div class="col_6"> <h3>Increase click-throughs with<br>native advertising</h3> <p>Take a gentler marketing approach with ads that blend into their surrounding content.</p> <p><a href="/features/native-advertising-platform" class="cta-secondary">Explore native ads</a></p> </div> </section> <section class="container wrapper row container-middle-align"> <div class="col_6 desktop-hide"> <img width="460" height="284" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460, /assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h3>Stay top-of-mind when they’re on-the-go</h3> <p>Create unified marketing experiences throughout the customer journey. Highly targeted mobile ads reach prospects and customers on their phones, tablets, and other mobile devices.</p> </div> <div class="col_6 text-center-align mobile-hide"> <img width="460" height="284" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460, /assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-ad_reach.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> </section> <section class="container wrapper row container-middle-align"> <div class="col_6 text-center-align"> <img width="460" height="337" loading="lazy" class="lazy" alt="" src="/assets/img/globals/img-integrations_social.png?auto=webp&format=png&width=460" srcset="/assets/img/globals/img-integrations_social.png?auto=webp&format=png&width=460, /assets/img/globals/img-integrations_social.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/globals/img-integrations_social.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h3>Build stronger connections with<br>social media advertising</h3> <p>Target your ideal customers on their favorite social media networks. Create, manage, analyze, and optimize campaigns across Facebook, Instagram, TikTok, and Pinterest — all from one place.</p> <a href="/features/social-media-advertising-platform" class="cta-secondary">Explore social ads</a> </div> </section> <section class="container wrapper"> <div class="row container-middle-align"> <div class="col_8"> <div class="review-carousel"> <div> <p>It's very easy to use and launch campaigns. It's too easy to create conversion urls and load my own creatives.</p> <p><b>- G2 Reviewer</b></p> </div> <div> <p>It is extremely easy to use unlike Google, and I feel that it performs much better.</p> <p><b>- G2 Reviewer</b></p> </div> </div> </div> <div class="col_4 text-center-align"> <a title="Users love AdRoll on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img width="125" height="162" loading="lazy" style="width: 125px;" alt="Users love AdRoll on G2" src="https://www.g2.com/assets/product-badges/users-love-us-4fca521cb6d80c30d02e3df6bd0013f5395fb3ae22e81b3e3608e258d8feba63.svg" /></a> <a title="AdRoll is a leader in Email Marketing on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Email Marketing on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005139/medal.svg" /></a> <a title="AdRoll is a leader in Display Advertising on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge"><img style="width: 125px;" alt="AdRoll is a leader in Display Advertising on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005199/medal.svg" /></a> <a title="AdRoll is a leader in Retargeting on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Retargeting on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005135/medal.svg" /></a> </div> </div> </section> <section id="related-resources" class="wrapper bkgd-sky"> <div class="related-resources"> <h3 class="related-resources__heading text-center-align"> Learn more about programmatic digital advertising </h3> <ul class="related-resources__list row">  <li class="col_4 related-resources__resource text-center-align"> <a class="related-resources__link" href="/blog/the-benefits-of-data-driven-advertising-insights-and-examples"> <h4 class="related-resources__title">The Benefits of Data-Driven Advertising; Insights and Examples</h4> <p class="related-resources__cta"> Read Blog Post <i class="fa-solid fa-arrow-right" aria-hidden="true"></i> </p> </a> </li> <li class="col_4 related-resources__resource text-center-align"> <a class="related-resources__link" href="/resources/guides-and-reports/beginners-retargeting-guide-worksheet"> <h4 class="related-resources__title">The Beginner’s Guide to Retargeting [eBook + Worksheet]</h4> <p class="related-resources__cta"> Read Guide <i class="fa-solid fa-arrow-right" aria-hidden="true"></i> </p> </a> </li> <li class="col_4 related-resources__resource text-center-align"> <a class="related-resources__link" href="/blog/best-social-media-for-advertising"> <h4 class="related-resources__title">Best Social Media for Advertising Your Business</h4> <p class="related-resources__cta"> Read Blog Post <i 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