Artificial Intelligence

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Generative AI is a type of artificial intelligence that allows us to create, enhance, summarize, and analyze unstructured data, such as text, code, voice and images. This type of data makes up a large portion of enterprise data and affects everything that we do. It is the best window into the needs and wants of the customers, employees, candidates and collaborators for your business.</p> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" id="accordion-d43c1e123e-item-ed37f53bad"> <div class="cmp-accordion__header"> <button id="accordion-d43c1e123e-item-ed37f53bad-button" class="cmp-accordion__button" aria-controls="accordion-d43c1e123e-item-ed37f53bad-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">What is the impact of generative AI?</span> <span class="cmp-accordion__icon"></span> </button> </div> <div data-cmp-hook-accordion="panel" id="accordion-d43c1e123e-item-ed37f53bad-panel" class="cmp-accordion__panel cmp-accordion__panel--expanded cmp-accordion__publish" role="region" aria-labelledby="accordion-d43c1e123e-item-ed37f53bad-button"><div class="container responsivegrid"> <div id="container-ed37f53bad" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <p>Generative AI’s impact on business and society is already starting to be significant. As its capabilities rapidly expand, generative AI’s reach and its ease of use makes it even more accessible and applicable to even more use cases.</p> <p>With GenAI, developing and deploying new AI capabilities is no longer limited to data scientists. Business users can write prompts to apply it to new tasks, use it for brainstorming and many other uses. As they gain more experience in working with it and refining prompts and approaches, the resulting speed and productivity allows them to focus on higher-value activities. As GenAI use in business expands, organizations can transform their business — so long as they practice Responsible AI and manage the new risks to security, privacy, bias and brands.hat is the impact of generative AI?</p> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" id="accordion-d43c1e123e-item-09bc3a494c"> <div class="cmp-accordion__header"> <button id="accordion-d43c1e123e-item-09bc3a494c-button" class="cmp-accordion__button" aria-controls="accordion-d43c1e123e-item-09bc3a494c-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">How can generative AI improve business?</span> <span class="cmp-accordion__icon"></span> </button> </div> <div data-cmp-hook-accordion="panel" id="accordion-d43c1e123e-item-09bc3a494c-panel" class="cmp-accordion__panel cmp-accordion__panel--expanded cmp-accordion__publish" role="region" aria-labelledby="accordion-d43c1e123e-item-09bc3a494c-button"><div class="container responsivegrid"> <div id="container-09bc3a494c" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <p>Generative AI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:</p> <ul> <li><p>Improve how you engage with your customers by enabling self-service, providing a greater interaction or experience</p> </li> <li><p>Automate high-volume tasks, such as processing insurance claims and communications or rapidly streamline complex software development tasks</p> </li> <li><p>Make it easier for your teams to understand all the unstructured data that matters — e.g. contracts, invoices, customer feedback, policies, performance reviews.</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" id="accordion-d43c1e123e-item-1ebaa794af"> <div class="cmp-accordion__header"> <button id="accordion-d43c1e123e-item-1ebaa794af-button" class="cmp-accordion__button" aria-controls="accordion-d43c1e123e-item-1ebaa794af-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">What is responsible generative AI?</span> <span class="cmp-accordion__icon"></span> </button> </div> <div data-cmp-hook-accordion="panel" id="accordion-d43c1e123e-item-1ebaa794af-panel" class="cmp-accordion__panel cmp-accordion__panel--expanded cmp-accordion__publish" role="region" aria-labelledby="accordion-d43c1e123e-item-1ebaa794af-button"><div class="container responsivegrid"> <div id="container-1ebaa794af" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <p>Responsible AI is a set of practices that balances AI’s transformative potential against inherent risks. These practices help companies navigate the risks and benefits of AI solutions in a consistent, transparent, and accountable manner. Responsible AI encourages collaboration between stakeholders to implement strategies and policies that prioritize and promote effective risk management, responsible practices, and align AI systems use with the organization's values and objectives.</p> <p><a pwcbtnfile="HideSize" href="https://www.pwc.com/gx/en/issues/artificial-intelligence/what-is-responsible-ai.html" class="undefined btn btn--secondary btn--transparent">Learn more</a></p> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" id="accordion-d43c1e123e-item-4904e07751"> <div class="cmp-accordion__header"> <button id="accordion-d43c1e123e-item-4904e07751-button" class="cmp-accordion__button" aria-controls="accordion-d43c1e123e-item-4904e07751-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">Why PwC for generative AI?</span> <span class="cmp-accordion__icon"></span> </button> </div> <div data-cmp-hook-accordion="panel" id="accordion-d43c1e123e-item-4904e07751-panel" class="cmp-accordion__panel cmp-accordion__panel--expanded cmp-accordion__publish" role="region" aria-labelledby="accordion-d43c1e123e-item-4904e07751-button"><div class="container responsivegrid"> <div id="container-4904e07751" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <p>We are a community of solvers — consultants, engineers, developers, data scientists and designers — with the experience and knowledge to implement and provide oversight on generative AI. Our human-led and tech-powered mindset drives our success in harnessing the power of GenAI, both in house and with the companies we work for. Complemented by alliances with other leading tech companies and academic institutions, we are creating solutions that help you reimagine certain areas of your business to unlock more value.</p> <p>PwC is not only transforming its own business at scale across all functions, but also powering workforce transformation at scale. We’re investing in upskilling our entire workforce on GenAI to support our clients by incorporating trust and design. We introduce the right technologies, processes, and upskilling to address the risks and opportunities GenAI can bring. PwC is already working on hundreds of generative AI use cases — both for clients and within our own organization to drive efficiency and productivity. Examples of successful implementation include:</p> <ul> <li><p>Developed a custom generative language model for a Pharma client to automate the writing of safety narratives for drug-related adverse events.</p> </li> <li><p>Helped an insurance client apply AI to its claim estimation process, realizing efficiency savings across its estimator team.</p> </li> <li><p>An automotive retailer client is using GenAI in production to help generate vehicle descriptions at scale and to provide summaries of reviews, resulting in improved search and conversion rates.</p> </li> <li><p>Working with financial clients to analyze historical data and market trends where AI algorithms can generate more precise predictions for revenue, expenses, and cash flow. This can help our clients make better-informed decisions and develop more accurate financial plans.</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="responsible-generative-ai" class="cmp-container page-section page-section--col-white videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement59e793d3-d48c-cb56-2fbf-fb2a265eaeee" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="columnControl"> <div class="parsys_column pwccol2-longform "> <div class="parsys_column pwccol2-longform-c0"> <div id="container-82bd0b8da0" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <h2>Responsible Generative AI</h2> <p>AI is bringing limitless potential to push us forward as a society — but with great potential comes great risks. </p> <p>When you use AI to support business-critical decisions based on sensitive data, you need to be sure that you understand what AI is doing, and why. Is it making accurate, bias-aware decisions? Is it violating anyone’s privacy? Can you govern and monitor this powerful technology? Globally, organisations recognise the need for Responsible AI but are at different stages of the journey. </p> <p><a pwcbtnfile="HideSize" href="https://www.pwc.com/gx/en/issues/artificial-intelligence/what-is-responsible-ai.html" class="undefined btn btn--secondary btn--transparent">Learn more</a></p> </div> </div> </div> </div> <div class="parsys_column pwccol2-longform-c1"> <div id="container-890d7f9807" class="cmp-container"> <div class="image"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="/gx/en/issues/artificial-intelligence/resp-ai-component-image.jpg" alt="responsible ai" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="content-free-1-1514" class="cmp-container page-section page-section--col-light-grey hidden videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementa8f3db0e-66b1-24b7-241a-e34b1cb2e343" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="columnControl"> <div class="parsys_column pwccol1-longform-left "> <div class="parsys_column pwccol1-longform-left-c0"> <div id="container-1bfc0ad974" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <h2>AI capabilities</h2> </div> </div> </div> </div> </div> </div> <div class="secondary-navigation section"> <div class="dpe-component-wrapper secnav-tabs "> <div class="container"> <div class="row"> <div class="col-xs-12 secnav-tabs__navigation-container"> </div> </div> <div class="row delete-for-print"> <div class="col-xs-12 secnav-tabs__navigation-container"> <ul class="secnav-tabs__navigation"> <li class="active secnav-tabs__tab"> <a href="#tab_5-0-root_container_content-free-container_section-844034303_secondarynavigation-" aria-controls="tab_5-0-root_container_content-free-container_section-844034303_secondarynavigation-" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">GenAI Upskilling</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-1-root_container_content-free-container_section-844034303_secondarynavigation-" aria-controls="tab_5-1-root_container_content-free-container_section-844034303_secondarynavigation-" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Risk Link</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-2-root_container_content-free-container_section-844034303_secondarynavigation-" aria-controls="tab_5-2-root_container_content-free-container_section-844034303_secondarynavigation-" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Bias Analyser</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-3-root_container_content-free-container_section-844034303_secondarynavigation-" aria-controls="tab_5-3-root_container_content-free-container_section-844034303_secondarynavigation-" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Responsible AI Toolkit</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-4-root_container_content-free-container_section-844034303_secondarynavigation-" aria-controls="tab_5-4-root_container_content-free-container_section-844034303_secondarynavigation-" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Model Edge</span> </a> </li> </ul> <div class="secnav-tabs__tab-horizontal-line"></div> </div> </div> <div class="secnav-tabs__content-wrapper"> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content active" id="tab_5-0-root_container_content-free-container_section-844034303_secondarynavigation-"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">GenAI Upskilling</div> <div class="row"> <div class="col-sm-4"> <img src="/content/dam/pwc/network/collection-fallback-images/2.png" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">GenAI Upskilling</h3> <p><p>Organisations need to be ready to embrace GenAI opportunities and manage associated risks.<br /> </p> </p> <a href="/us/en/ghosts/solutions-generative-ai.html" class="btn btn--transparent">Learn more</a> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-1-root_container_content-free-container_section-844034303_secondarynavigation-"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Risk Link</div> <div class="row"> <div class="col-sm-4"> <img src="/us/en/products/risk-link-properties.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Risk Link</h3> <p><p>Our integrated risk intelligence platform helps empower your risk management program, streamlining efficiency and giving you a proactive approach to risk.</p> </p> <a href="/us/en/products/risk-link.html" class="btn btn--transparent">Learn more</a> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-2-root_container_content-free-container_section-844034303_secondarynavigation-"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Bias Analyser</div> <div class="row"> <div class="col-sm-4"> <img src="/us/en/services/consulting/cloud-digital/data-analytics/artificial-intelligence/assets/bias-analyzer-670x377-properties.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Bias Analyser</h3> <p><p>Bias Analyser examines AI systems to find hidden biases so you can proactively identify, monitor and manage potential risks and protect your organisation.</p> </p> <a href="/us/en/services/consulting/cloud-digital/data-analytics/artificial-intelligence/bias-analyzer.html" class="btn btn--transparent">Learn more</a> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-3-root_container_content-free-container_section-844034303_secondarynavigation-"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Responsible AI Toolkit</div> <div class="row"> <div class="col-sm-4"> <img src="/us/en/ghosts/images/what-is-responsible-ai.png" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Responsible AI Toolkit</h3> <p><p>AI will soon touch all of our lives, deeply. Organisations must wield AI’s power with care, so they—and their stakeholders—can trust it as it transforms our world.</p> </p> <a href="/gx/en/issues/data-and-analytics/artificial-intelligence/what-is-responsible-ai.html" class="btn btn--transparent">Learn more</a> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-4-root_container_content-free-container_section-844034303_secondarynavigation-"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Model Edge</div> <div class="row"> <div class="col-sm-4"> <img src="/us/en/products2/overview/product-risk-management-modeledge.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Model Edge</h3> <p><p>Streamline model risk management and model governance with a cloud-based platform that accelerates the end-to-end model lifecycle.</p> </p> <a href="/us/en/products/model-edge.html" class="btn btn--transparent">Learn more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="our-analyst-ratings" class="cmp-container page-section page-section--col-light-grey videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement2f153624-7ac4-5a8e-736f-bc6f9cd8b781" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="tabsnew highlights section"> <div class="speakers container highligths-container"> <div class="row"> <div class="col-xs-12 hl-dv-component-title"> <h2>Our analyst ratings</h2> </div> </div> <div class="row dvHighlights"> <div class="hl-content"> <div class="dv-article hl-article mod__4col_h hl-preview hl-simple col-sm-3"> <div class="heighlight-text-content" style="display:none;"></div> <a target="_self"> <div class="col-xs-4 col-sm-3 col-md-5 hl-dv-article-img"> <div class="alt-img"></div> <div class="hl-article-img" style="background-image: url(/content/dam/pwc/gx/en/brand-simplified/picto-images-132/orange-for-pwc-only/picto_aidrivenannotation_orange.svg)"></div> </div> <div class="no-padding col-xs-8 col-sm-9 col-md-7"> <h3 class="lg-text-link no-link">AI Service Providers</h3> <p class="hl-article-desc">PwC rated as a Leader in Artificial Intelligence Service Providers by Independent Research Firm, 2022.</p> </div> </a> </div> <div class="dv-article hl-article mod__4col_h hl-preview hl-simple col-sm-3"> <div class="heighlight-text-content" style="display:none;"></div> <a target="_self"> <div class="col-xs-4 col-sm-3 col-md-5 hl-dv-article-img"> <div class="alt-img"></div> <div class="hl-article-img" style="background-image: url(/content/dam/pwc/gx/en/brand-simplified/picto-images-132/orange-for-pwc-only/picto-technology-digital-orang.svg)"></div> </div> <div class="no-padding col-xs-8 col-sm-9 col-md-7"> <h3 class="lg-text-link no-link">Responsible Artificial Intelligence</h3> <p class="hl-article-desc">PwC named a Leader in the IDC MarketScape for Worldwide Responsible Artificial Intelligence for Integrated Financial Crime Management Platforms 2022</p> </div> </a> </div> <div class="dv-article hl-article mod__4col_h hl-preview hl-simple col-sm-3"> <div class="heighlight-text-content" style="display:none;"></div> <a target="_self"> <div class="col-xs-4 col-sm-3 col-md-5 hl-dv-article-img"> <div class="alt-img"></div> <div class="hl-article-img" style="background-image: url(/content/dam/pwc/gx/en/brand-simplified/picto-images-132/orange-for-pwc-only/picto_graphicdesign_orange.svg)"></div> </div> <div class="no-padding col-xs-8 col-sm-9 col-md-7"> <h3 class="lg-text-link no-link">AI IT Services</h3> <p class="hl-article-desc">PwC named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence IT Services 2021 Vendor Assessment</p> </div> </a> </div> <div class="dv-article hl-article mod__4col_h hl-preview hl-simple col-sm-3"> <div class="heighlight-text-content" style="display:none;"></div> <a target="_self"> <div class="col-xs-4 col-sm-3 col-md-5 hl-dv-article-img"> <div class="alt-img"></div> <div class="hl-article-img" style="background-image: url(/content/dam/pwc/gx/en/brand-simplified/picto-images-132/orange-for-pwc-only/picto_businesscard_orange.svg)"></div> </div> <div class="no-padding col-xs-8 col-sm-9 col-md-7"> <h3 class="lg-text-link no-link">AI Business Services</h3> <p class="hl-article-desc">PwC named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Business Services 2021 Vendor Assessment</p> </div> </a> </div> </div> <div class="dvModal hl-modal-hidden"> <div class="close-modal" aria-label="Back" onclick="highlights_modal.hide_modal(this)">< Back</div> <h4 class="hl-modal-title"></h4> <div class="hl-scroll-content"> <div class="hl-modal-content"> <p class="hl-modal-paragraph text-component"></p> <img src="" class="hl-modal-image"/> </div> </div> <div class="hl-close-modal-mobile" onclick="highlights_modal.hide_modal(this)">< Back</div> <div class="dv-read-more"> <div class="gradient-read-more"></div> <div class="txt-read-more" onclick="highlights_modal.read_more(this)">[+] Read More</div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="industry-role-powered-by" class="cmp-container page-section page-section--col-white videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement43b5c747-1ed1-87af-4a9a-08ff1aef80bd" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="quote"> <div class="quote-card"> <p class="h3">70% of CEOs believe generative AI will significantly change the way their company creates, delivers, and captures value in the next three years.</p> <small class="caption">PwC,<cite>CEO Survey 2024</cite></small> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="content-free-1-33be" class="cmp-container page-section page-section--col-light-grey videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement5787e8e0-4fd9-65b7-1a4a-e19527cb8dd2" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="columnControl"> <div class="parsys_column pwccol2-longform "> <div class="parsys_column pwccol2-longform-c0"> <div id="container-fb3af39ffe" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <h2>PwC and TED<br> </h2> <p>As TED's Strategic AI Partner, we’re working together to lead the global conversation on AI.</p> <p>AI is rapidly impacting the ways in which we interact, create, work, run our businesses and our homes. This moment needs bold leadership, thoughtful examination and fearlessness to ask hard questions. As the Strategic AI Partner at TED2024, PwC is working together with TED to ask these questions and show how AI can create real value for businesses, individuals and our wider societies.<br> </p> <p><a pwcbtnfile="HideSize" href="/gx/en/issues/technology/pwc-and-ted.html" class="undefined btn btn--secondary btn--transparent" pwcbtnrendition="Red">Learn more</a><br> </p> </div> </div> </div> </div> <div class="parsys_column pwccol2-longform-c1"> <div id="container-18cc6dcb99" class="cmp-container"> <div class="image"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="/gx/en/issues/technology/ted-image-14.jpg" alt="PwC and TED" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="content-free-1-5481" class="cmp-container page-section page-section--col-white 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countryhawkList).html($('#' + countryhawkList + ' option').sort(function (x, y) { return $(x).val() < $(y).val() ? -1 : 1; })); //changes by hemant //Set filter to display all by default on load starts $("#"+countryhawkList).prop('selectedIndex', 0); //Set filter to display all by default on load end if ($("#countryfilter").val() == "true") { var c = $("#currentLocation").val(); var countryExist = false; $('#' + countryhawkList + ' option').each(function () { if (this.value.toLowerCase() == c.toLowerCase()) countryExist = true; }); console.log('exist',countryExist); if (countryExist == true) { if (c != "xx") //if geo is ON, c cannot be xx, if client request territory cannot be determined, then set c to "us" { /*$('#'+rightrailcontacts+' div.contact_layout[country!="'+ c.toLowerCase() + '"]').each(function(index) { $(this).hide(); }); var div_counter =0; $('#'+rightrailcontacts+' div.contact_layout[country="'+ c.toLowerCase() + '"]').each(function(index) { $(this).show(); div_counter++; 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