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Acceptable Ads Standard | Acceptable Ads

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Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-8c07b95" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183"><a href="https://acceptableads.com/about/" class="elementor-item menu-link" tabindex="-1">About</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-182"><a href="https://acceptableads.com/committee/" class="elementor-item menu-link" tabindex="-1">The Committee</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-105 current_page_item menu-item-181"><a href="https://acceptableads.com/standard/" aria-current="page" class="elementor-item elementor-item-active menu-link" tabindex="-1">The Standard</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9134fa6" data-id="9134fa6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b43e35a elementor-align-justify ha-has-bg-overlay elementor-widget elementor-widget-button" data-id="b43e35a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://acceptableads.com/join/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">JOIN</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-170c887 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="170c887" data-element_type="section" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cddc689" data-id="cddc689" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be325bb elementor-widget elementor-widget-image" data-id="be325bb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://acceptableads.com/"> <img width="1" height="1" src="https://acceptableads.com/wp-content/uploads/2020/03/aa-logo-small.svg" class="attachment-large size-large wp-image-243" alt=""/> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2adccbf" data-id="2adccbf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8aade72 elementor-view-default elementor-widget elementor-widget-icon" data-id="8aade72" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI0MSIsInRvZ2dsZSI6ZmFsc2V9"> <i aria-hidden="true" class="fas fa-bars"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-70bbcbf elementor-hidden-desktop elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70bbcbf" data-element_type="section" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5246cc2" data-id="5246cc2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c5b2f08 elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="c5b2f08" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://acceptableads.com"> <img src="https://acceptableads.com/wp-content/uploads/2020/03/aa-logo-medium.svg" class="attachment-full size-full wp-image-37 astra-logo-svg" alt=""/> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9efe7e9" data-id="9efe7e9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e62839c elementor-view-default elementor-widget elementor-widget-icon" data-id="e62839c" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI0MSIsInRvZ2dsZSI6ZmFsc2V9"> <i aria-hidden="true" class="fas fa-bars"></i> </a> </div> </div> </div> </div> </div> </div> </section> </div> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-105 page type-page status-publish ast-article-single" id="post-105" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <header class="entry-header ast-no-title ast-header-without-markup"> </header> <!-- .entry-header --> <div class="entry-content clear" itemprop="text"> <div data-elementor-type="wp-page" data-elementor-id="105" class="elementor elementor-105" data-elementor-settings="{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-bc79394 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default" data-id="bc79394" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea13891" data-id="ea13891" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b52211d elementor-widget elementor-widget-spacer" data-id="b52211d" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-285126d" data-id="285126d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-188c6eb elementor-widget elementor-widget-heading" data-id="188c6eb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">The Acceptable Ads Standard</h1> </div> </div> <div class="elementor-element elementor-element-614bcf1 elementor-widget elementor-widget-text-editor" data-id="614bcf1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria.</p><p> </p><p class="p1">For transparency, all proposed changes related to Acceptable Ads are publicly available and announced on the <a href="http://acceptableadscommittee.org">Acceptable Ads Committee website</a>.</p><p> </p><p>Users’ perspectives are important to us. If, for valid reasons, any Acceptable Ads proposal is rejected, the ad(s) will be excluded and thus not shown to ad-blocking users.</p><p> </p><p>Only large entities pay a fee for eyeo’s services, which means participation in Acceptable Ads remains free for approximately 90% of participants.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7a0a43d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a0a43d" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe9187" data-id="8fe9187" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ef7b5b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ef7b5b2" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3bf79be" data-id="3bf79be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21eca78 elementor-widget elementor-widget-heading" data-id="21eca78" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Distinction and size</h2> </div> </div> <div class="elementor-element elementor-element-730e955 elementor-widget elementor-widget-text-editor" data-id="730e955" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Acceptable Ads must comply with the following criteria to be shown to ad-filtering users.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a071f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a071f5c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06e5457" data-id="06e5457" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e7db4e8 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="e7db4e8" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">01 </span><span class="premium-dual-header-second-header ">Distinction</span></h4> </div> </div> <div class="elementor-element elementor-element-dbd8fc7 elementor-widget elementor-widget-text-editor" data-id="dbd8fc7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ads should always be recognizable as ads and distinguishable from other content. Ads should clearly be marked with the word “advertisement” or its equivalent.</p> </div> </div> <div class="elementor-element elementor-element-bf57290 elementor-widget elementor-widget-spacer" data-id="bf57290" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6019460" data-id="6019460" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9d8fe08 elementor-widget elementor-widget-image" data-id="9d8fe08" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1" height="1" src="https://acceptableads.com/wp-content/uploads/2020/03/distinction.svg" class="attachment-medium size-medium wp-image-13" alt=""/> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-312073d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="312073d" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-625e122" data-id="625e122" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296f78f elementor-widget elementor-widget-image" data-id="296f78f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1" height="1" src="https://acceptableads.com/wp-content/uploads/2020/03/size.svg" class="attachment-medium size-medium wp-image-21" alt=""/> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a5f24e" data-id="3a5f24e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-102d8a0 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="102d8a0" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">02 </span><span class="premium-dual-header-second-header ">Size</span></h4> </div> </div> <div class="elementor-element elementor-element-40b648d elementor-widget elementor-widget-text-editor" data-id="40b648d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>There are strict sizes for individual ads, as well as the total space occupied by ads. All ads that are visible in the browser window when the page first loads must not collectively occupy more than 15% of the visible portion of the web page. If placed lower on the page, ads must not collectively occupy more than 25% of the visible portion of the webpage.</p><p>Ads must also comply with size limitations, according to the ad position:</p><ul><li>Up to 200px high for ads above the Primary Content</li><li>Up to 350px wide for ads adjacent to the Primary Content</li><li>Up to 400px high for ads below the Primary Content</li><li>Up to 250px high for ads within the Primary Content⁴</li></ul><p>Ads must always leave sufficient space for the Primary Content on the common screen size of 1366×768 for desktop, 360×640 for mobile devices and 768×1024 for tablets. <a href="https://acceptableads.com/standard/#textads">1</a> <a href="https://acceptableads.com/standard/#imageads">2</a> <a href="https://acceptableads.com/en/standard#fn:3">3</a></p><p>All ads that are placed above the fold (the portion of the webpage visible in the browser window when the page first loads under the common screen size) must not occupy in total more than 15 percent of the visible portion of the web page. If placed below the fold, ads must not occupy in total more than 25 percent of the visible portion of the webpage.</p> </div> </div> <div class="elementor-element elementor-element-1287ac8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="1287ac8" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-01789ea elementor-widget elementor-widget-text-editor" data-id="01789ea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li id="fn:1"><p>The ‘common screen size’ for desktop is 1366×768, based on data from <a href="https://gs.statcounter.com/#desktop-resolution-ww-monthly-201401-201412" target="_blank" rel="noopener">StatCounter</a>.</p></li><li id="fn:2"><p>The ‘common screen size’ for mobile is 360×640, based on data from <a href="https://gs.statcounter.com/#mobile_resolution-ww-monthly-201401-201412" target="_blank" rel="noopener">StatCounter</a>.</p></li><li id="fn:3"><p>The ‘common screen size’ for tablets is 768×1024, based on data from <a href="https://gs.statcounter.com/#tablet-resolution-ww-monthly-201401-201412" target="_blank" rel="noopener">StatCounter</a>.</p></li><li>In the case of in-content advertising, the ad space must be pre-rendered so that the content the user consumes around it does not expand or move upon the rendering of the ad.</li></ol> </div> </div> <div class="elementor-element elementor-element-4a85cab elementor-widget elementor-widget-spacer" data-id="4a85cab" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b9f51a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b9f51a4" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-103ca80" data-id="103ca80" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f3a945e elementor-widget elementor-widget-heading" data-id="f3a945e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Specific criteria</h3> </div> </div> <div class="elementor-element elementor-element-4982948 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="4982948" data-element_type="widget" id="testads" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">01 </span><span class="premium-dual-header-second-header ">Text Ads</span></h4> </div> </div> <div class="elementor-element elementor-element-31d9313 elementor-widget elementor-widget-text-editor" data-id="31d9313" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Text ads designed with excessive use of colors and/or other elements to grab attention are not permitted. </div> </div> <div class="elementor-element elementor-element-c49fb33 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="c49fb33" data-element_type="widget" id="imageads" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">02 </span><span class="premium-dual-header-second-header ">Image Ads</span></h4> </div> </div> <div class="elementor-element elementor-element-2c44aab elementor-widget elementor-widget-text-editor" data-id="2c44aab" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiveness based on their integration on the webpage. </div> </div> <div class="elementor-element elementor-element-bcc1eb5 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="bcc1eb5" data-element_type="widget" id="infeedads" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">03 </span><span class="premium-dual-header-second-header ">In-feed Ads</span></h4> </div> </div> <div class="elementor-element elementor-element-aaf3552 elementor-widget elementor-widget-text-editor" data-id="aaf3552" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>For ads in lists and feeds, the general criteria differ depending on:<br/><br/>PLACEMENT REQUIREMENTS<br/>Ads are permitted in between entries and feeds.<br/><br/>SIZE REQUIREMENTS<br/>In-feed ads are permitted to take up more space, as long as they are not substantially larger than other elements in the list or feed.</p> </div> </div> <div class="elementor-element elementor-element-f6449a4 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="f6449a4" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">04 </span><span class="premium-dual-header-second-header ">Search Ads</span></h4> </div> </div> <div class="elementor-element elementor-element-8cfa353 elementor-widget elementor-widget-text-editor" data-id="8cfa353" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>For search ads—ads displayed following a user-initiated search query—the criteria differ depending on:<br/><br/>SIZE REQUIREMENTS<br/>Search ads are permitted to be larger and take up additional screen space.</p> </div> </div> <div class="elementor-element elementor-element-399bc87 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="399bc87" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">05 </span><span class="premium-dual-header-second-header ">Ads on pages with no Primary Content</span></h4> </div> </div> <div class="elementor-element elementor-element-44e6765 elementor-widget elementor-widget-text-editor" data-id="44e6765" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Only text ads are allowed. For web pages without any Primary Content (e.g. error or parking pages), the criteria differ depending on:</p><p>PLACEMENT REQUIREMENTS<br/>No placement limitations.</p><p>SIZE REQUIREMENTS<br/>No size limitations.</p> </div> </div> <div class="elementor-element elementor-element-2925ba7 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="2925ba7" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">06 </span><span class="premium-dual-header-second-header ">Ads in a desktop carousel gallery</span></h4> </div> </div> <div class="elementor-element elementor-element-7a2c443 elementor-widget elementor-widget-text-editor" data-id="7a2c443" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A carousel gallery is a sequence of content which the user can navigate through. Content is presented in a single image per slide style in a non-automated manner. Ads within a carousel gallery are only permitted under the following circumstances:<br/><br/>PLACEMENT REQUIREMENT:<br/>Ads may only be placed after all gallery content has been viewed. Ads must be placed as the final item of the carousel gallery.</p><p><br/>SIZE REQUIREMENT:<br/>Ads loaded in a carousel gallery must be static display ads with a maximum width of 468px and a maximum height of 400px.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-948d009" data-id="948d009" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21ea9d5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="21ea9d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1c9527b premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="1c9527b" data-element_type="widget" id="mobile-ads" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span">07 </span><span class="premium-dual-header-second-header ">In-view ad refresh</span></h4> </div> </div> <div class="elementor-element elementor-element-199ffb5 elementor-widget elementor-widget-text-editor" data-id="199ffb5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Refreshing ads are ads that replace the content of the existing ad unit with new ad content. Ad refreshes are permitted on desktop browsers, provided that:</p><ul><li>only a single ad unit on the page is refreshed;</li><li>the refreshed ad is the same size as the ad that it replaced; and,</li><li>the refreshing ad unit is located in the side rail (i.e. beside the Primary Content).</li></ul><p>In addition, only the following ad formats can be refreshed, at the stated frequency:</p><p> </p><p>On a scrollable single-page (e.g. article): a 300×250 or 160×600 static banner ad or smaller<sup aria-labelledby="static-banner">1</sup>, with a refresh rate<sup aria-labelledby="static-banner">2</sup> of 30 seconds or longer<sup aria-labelledby="static-banner">4</sup>.</p><p> </p><p>On a non-scrollable single-page<sup aria-labelledby="static-banner">3</sup> (e.g. game): a 300×250 or 160×600 static banner ad or smaller, with a refresh rate of 60 seconds<sup aria-labelledby="static-banner">4</sup>, only if there are no other ads on the page.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3b67663 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b67663" data-element_type="section" id="1" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7da09eb" data-id="7da09eb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2010117 elementor-widget elementor-widget-text-editor" data-id="2010117" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02c7c9f" data-id="02c7c9f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2361548 elementor-widget elementor-widget-text-editor" data-id="2361548" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Smaller ad unit sizes are permitted, provided that neither the height or width stated in each case is exceeded.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0264956 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0264956" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9cce4ac" data-id="9cce4ac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a030507 elementor-widget elementor-widget-text-editor" data-id="a030507" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17bcf85" data-id="17bcf85" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce8eeaf elementor-widget elementor-widget-text-editor" data-id="ce8eeaf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The “refresh rate” is the time period that elapses before content in an ad unit is replaced with new content.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-9edd9c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9edd9c6" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c1b1d0" data-id="7c1b1d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e05d4a0 elementor-widget elementor-widget-text-editor" data-id="e05d4a0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64da77f" data-id="64da77f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-83798e0 elementor-widget elementor-widget-text-editor" data-id="83798e0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A non-scrollable single-page includes a page that allows for a nominal amount of scrolling where such scrolling does not substantively display new primary content and/or the user is not reasonably expected to scroll on the page.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-98efa28 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98efa28" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2fbe06" data-id="f2fbe06" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fc551d2 elementor-widget elementor-widget-text-editor" data-id="fc551d2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e123e8" data-id="4e123e8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ee3f991 elementor-widget elementor-widget-text-editor" data-id="ee3f991" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Combination with user action and/or event-based trigger: User action and (or) event ad-refresh triggers are allowed only when combined with the acceptable time thresholds mentioned above.</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-7a5bcdd elementor-widget elementor-widget-text-editor" data-id="7a5bcdd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;"> </span></p><p><span style="font-weight: 400;">Note: The Acceptable Ads Committee retains the right to revise the Standard with respect to in-content ads larger than 150 px high for a period of 6 months, in order to account for matters that may arise when the revision is put into practice</span></p> </div> </div> <div class="elementor-element elementor-element-195a803 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header" data-id="195a803" data-element_type="widget" data-widget_type="premium-addon-dual-header.default"> <div class="elementor-widget-container"> <h4 class="premium-dual-header-first-header "><span class="premium-dual-header-first-span"> </span><span class="premium-dual-header-second-header "> Other acceptable ad formats?</span></h4> </div> </div> <div class="elementor-element elementor-element-e0bbcf1 elementor-widget elementor-widget-text-editor" data-id="e0bbcf1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Are your ads displayed on alternative screens, or are you convinced that you have an innovative Acceptable Ads format that doesn&#8217;t fit the ads outlined above? <a href="mailto:acceptableads@adblockplus.org"><span style="color: #17d612;">Let us know!</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f4cb4f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f4cb4f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50d7171" data-id="50d7171" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2abebe4 elementor-widget elementor-widget-heading" data-id="2abebe4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Mobile Ads</h3> </div> </div> <div class="elementor-element elementor-element-3cd9fa4 elementor-widget elementor-widget-text-editor" data-id="3cd9fa4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>PLACEMENT REQUIREMENTS</p><ul><li>Static ad types (e.g. 6&#215;1 banner<sup aria-labelledby="static-banner"><a href="https://acceptableads.com/standard/#1">1</a></sup> and 1&#215;1 tile ad<sup aria-labelledby="static-banner"><a href="https://acceptableads.com/standard/#1">1</a></sup>) are allowed to be placed anywhere on the mobile page.</li><li>Small ads (6&#215;1 banner or smaller) are allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick.</li><li>Large ad types<sup aria-labelledby="static-banner"><a href="https://acceptableads.com/standard/#1">1 </a></sup>(e.g. native tile ads) are only allowed to be placed under the Primary Content.<sup aria-labelledby="large-ad"><a href="https://acceptableads.com/standard/#2">2 </a></sup></li></ul><p>SIZE REQUIREMENTS</p><p>Ads showing on mobile screens are bound to the following size restrictions:</p><ul><li>Ads implemented on a webpage must not occupy in total more than 50 percent of the visible portion of the webpage.<sup aria-labelledby="standard-size"><a href="https://acceptableads.com/standard/#3">3</a></sup></li><li>Ads implemented as a ‘sticky ad’ have a maximum height restriction of 75px (or 15%).</li><li>Below the Primary Content, ads are limited to 100% of the screen space.<sup aria-labelledby="below-primary"><a href="https://acceptableads.com/standard/#4">4</a></sup></li></ul><p>ANIMATIONS</p><p>Animations are allowed for the 6&#215;1 ad type when placed as a ‘sticky’ ad on the bottom of the screen. Animations have to comply with the LEAN standard for animations, and a close button or some other closing mechanism must be included.<sup aria-labelledby="animations"><a href="https://acceptableads.com/standard/#5">5</a></sup></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6fc907" data-id="b6fc907" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ceeda7 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="7ceeda7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-9fc826c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9fc826c" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f572018" data-id="f572018" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d2806f7 elementor-widget elementor-widget-text-editor" data-id="d2806f7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c774f7c" data-id="c774f7c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df07a59 elementor-widget elementor-widget-text-editor" data-id="df07a59" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Large ad: any ad &gt;300px height</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-de3e45a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de3e45a" data-element_type="section" id="2" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-083bd52" data-id="083bd52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f6ebd49 elementor-widget elementor-widget-text-editor" data-id="f6ebd49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ece885" data-id="5ece885" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a31ec22 elementor-widget elementor-widget-text-editor" data-id="a31ec22" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The &#8216;Primary Content&#8217; is defined as (based on the <a class="no-scroll" href="https://html.spec.whatwg.org/multipage/grouping-content.html#the-main-element" target="_blank" rel="noopener"><strong>WHATWG Specification&#8217;s description</strong></a> of the HTML element): Content that is directly related to, or expands upon the central topic of a document or the central functionality of an application. This content should be unique to the document, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search forms (unless, of course, the document&#8217;s main function is a search form).</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2cc8383 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2cc8383" data-element_type="section" id="3" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9774049" data-id="9774049" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-09e7221 elementor-widget elementor-widget-text-editor" data-id="09e7221" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02056b6" data-id="02056b6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4357f66 elementor-widget elementor-widget-text-editor" data-id="4357f66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The visible portion of the webpage is defined as a standard CSS pixel size of <a href="https://drive.google.com/file/d/1JGn_-qdlAqMthA6OFImCdpMH7j3OxIFQ/view" target="_blank" rel="noopener">360x512px</a> (Samsung Galaxy S7 with SBrowser), which is based on the standard viewport of <a href="https://deviceatlas.com/blog/mobile-viewport-size-statistics-2017" target="_blank" rel="noopener">360x640px</a>, but with the OS- and browser UI elements deducted.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-baff0ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="baff0ca" data-element_type="section" id="4" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fab10e1" data-id="fab10e1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-12cf1aa elementor-widget elementor-widget-text-editor" data-id="12cf1aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-348c7df" data-id="348c7df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f26c380 elementor-widget elementor-widget-text-editor" data-id="f26c380" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>This means that users can scroll past the primary content and an ad unit served after it can take up the whole screen; but following this ad unit, additional ads cannot be implemented.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-bcdbad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bcdbad6" data-element_type="section" id="5" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0bad3a" data-id="b0bad3a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dabffb7 elementor-widget elementor-widget-text-editor" data-id="dabffb7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>5</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2e19e4" data-id="d2e19e4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b63d8cc elementor-widget elementor-widget-text-editor" data-id="b63d8cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>From: <a href="https://acceptableads.com/wp-content/uploads/2020/03/IABNewAdPortfolio_FINAL_2017.pdf" target="_blank" rel="noopener">IAB New Standard Ad Unit Portfolio (2017).pdf</a></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3ebb6a6 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ebb6a6" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-background-overlay"></div> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M0,6V0h1000v100L0,6z"/> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00d9f05" data-id="00d9f05" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b504b91 elementor-widget elementor-widget-heading" data-id="b504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">What is not considered an acceptable ad?</h3> </div> </div> <div class="elementor-element elementor-element-963c4e9 elementor-widget elementor-widget-text-editor" data-id="963c4e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The following types of ads are currently unacceptable and cannot be considered for inclusion on the allowlist<sup aria-labelledby="whitelist-exception"><a href="https://acceptableads.com/standard/#whitelist-exception">1</a></sup>:</p> <ul> <li><span style="font-size: 18px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Ads with excessive or non-user-initiated hover effects</span><br></li> <li>Animated ads<sup aria-labelledby="animated-exception"><a href="https://acceptableads.com/standard/#animated-exception">2</a></sup></li> <li>Autoplay-sound or video ads</li> <li>Expanding ads</li> <li>Generally oversized image ads</li> <li>Interstitial page ads</li> <li>Overlay ads</li> <li>Overlay in-video ads</li> <li>Pop-ups</li> <li>Pop-unders</li> <li>Pre-roll video ads</li> <li>Rich media ads (e.g. Flash ads, Shockwave ads, etc.)</li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d10e9d" data-id="2d10e9d" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3f12365 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f12365" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28ad7a1" data-id="28ad7a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-32e3e81 elementor-widget elementor-widget-text-editor" data-id="32e3e81" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e5a3b9" data-id="1e5a3b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e60044 elementor-widget elementor-widget-text-editor" data-id="1e60044" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Except when the user intentionally interacts with the ad (e.g. clicks on the ad to see a video ad playing).</p><p> </p><p>Review the exact implementation requirements <a href="https://www.acceptableadscommittee.org/wp-content/uploads/2024/04/Click-to-play-video-ads-requirements.pdf">here</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7dfc23e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7dfc23e" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b46ac46" data-id="b46ac46" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c3b2311 elementor-widget elementor-widget-text-editor" data-id="c3b2311" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3dd76b9" data-id="3dd76b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e35c9f1 elementor-widget elementor-widget-text-editor" data-id="e35c9f1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>With one exception, please see <a href="https://acceptableads.com/standard/#mobile-ads"><strong>Mobile Ads</strong></a>.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-31c82b7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31c82b7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-narrow"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3887406" data-id="3887406" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-33ed0bc elementor-widget elementor-widget-heading" data-id="33ed0bc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">What is not considered an Acceptable Ad?</h3> </div> </div> <div class="elementor-element elementor-element-2f2e2db elementor-widget elementor-widget-text-editor" data-id="2f2e2db" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The following types of ads are currently unacceptable and cannot be considered for inclusion on the allowlist<sup aria-labelledby="whitelist-exception"><a href="https://acceptableads.com/standard/#whitelist-exception">1</a></sup>:</p> <ul> <li><span style="font-size: 18px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Ads with excessive or non-user-initiated hover effects</span><br></li> <li>Animated ads<sup aria-labelledby="animated-exception"><a href="https://acceptableads.com/standard/#animated-exception">2</a></sup></li> <li>Autoplay-sound or video ads</li> <li>Expanding ads</li> <li>Generally oversized image ads</li> <li>Interstitial page ads</li> <li>Overlay ads</li> <li>Overlay in-video ads</li> <li>Pop-ups</li> <li>Pop-unders</li> <li>Pre-roll video ads</li> <li>Rich media ads (e.g. Flash ads, Shockwave ads, etc.)</li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48fd6c6" data-id="48fd6c6" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e30874 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e30874" data-element_type="section" id="whitelist-exception" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fceb6f4" data-id="fceb6f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dcdcea1 elementor-widget elementor-widget-text-editor" data-id="dcdcea1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-734ec9b" data-id="734ec9b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a7b8145 elementor-widget elementor-widget-text-editor" data-id="a7b8145" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Except when the user intentionally interacts with the ad (e.g. clicks on the ad to see a video ad playing).</p><p> </p><p>Review the exact implementation requirements <a href="https://www.acceptableadscommittee.org/wp-content/uploads/2024/04/Click-to-play-video-ads-requirements.pdf">here</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e3867c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e3867c" data-element_type="section" data-settings="{&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1e25a" data-id="7b1e25a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ef7a88 elementor-widget elementor-widget-text-editor" data-id="1ef7a88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-864a521" data-id="864a521" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a7f1d9 elementor-widget elementor-widget-text-editor" data-id="0a7f1d9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>With one exception, please see <a href="https://acceptableads.com/standard/#mobile-ads"><strong>Mobile Ads</strong></a>.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f6773a7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f6773a7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6bec789 elementor-hidden-tablet elementor-hidden-phone" data-id="6bec789" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-114ffb3" data-id="114ffb3" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div><!-- .entry-content .clear --> </article><!-- #post-## --> </main><!-- #main --> </div><!-- #primary --> </div> <!-- ast-container --> </div><!-- #content --> <div data-elementor-type="footer" data-elementor-id="254" class="elementor elementor-254 elementor-location-footer" data-elementor-settings="{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e7d6035 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="e7d6035" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b6d02a5" data-id="b6d02a5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-45464eb elementor-widget elementor-widget-heading" data-id="45464eb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Find Acceptable Ads on</h5> </div> </div> <div class="elementor-element elementor-element-eb51fb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="eb51fb8" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-15fc098 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="15fc098" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://adblockplus.org/" target="_blank"> <span class="elementor-icon-list-text">Adblock Plus (Desktop)</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://adblockbrowser.org/" target="_blank"> <span class="elementor-icon-list-text">Adblock Browser (iOS & Android)</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://itunes.apple.com/app/adblock-plus-abp/id1028871868" target="_blank"> <span class="elementor-icon-list-text">Adblock Plus (Safari iOS)</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://play.google.com/store/apps/details?id=co.crystalapp.crystal&#038;hl=en_US" target="_blank"> <span class="elementor-icon-list-text">Crystal products</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9858ea6" data-id="9858ea6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4992250 elementor-widget elementor-widget-heading" data-id="4992250" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Contact</h5> </div> </div> <div class="elementor-element elementor-element-17f0c09 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="17f0c09" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-1ea8e38 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1ea8e38" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://acceptableads.com/join#joinaa"> <span class="elementor-icon-list-text">Apply to participate in Acceptable Ads </span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://acceptableads.com/en/committee#join" target="_blank"> <span class="elementor-icon-list-text">Apply to join the AAC </span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://eyeo.com/" target="_blank"> <span class="elementor-icon-list-text">Visit eyeo.com </span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://eyeo.com/press/" target="_blank"> <span class="elementor-icon-list-text">Press</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-58475e6" data-id="58475e6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4a9fd8b elementor-widget elementor-widget-heading" data-id="4a9fd8b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Important</h5> </div> </div> <div class="elementor-element elementor-element-52f42d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="52f42d0" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-3efe379 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3efe379" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://acceptableads.com/privacy-policy/"> <span class="elementor-icon-list-text">Privacy policy</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://acceptableads.com/imprint/"> <span class="elementor-icon-list-text">Imprint</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://acceptableads.com/committee/#documents"> <span class="elementor-icon-list-text">Documents</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-62e47db" data-id="62e47db" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div><!-- #page --> <!-- Consent Management powered by Complianz | GDPR/CCPA Cookie Consent https://wordpress.org/plugins/complianz-gdpr --> <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-2 bottom-right-block optin cmplz-bottom-right cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-2-optin" aria-describedby="cmplz-message-2-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div> <div class="cmplz-title" id="cmplz-header-2-optin">Manage Cookie Consent</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Close dialog"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" 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class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.</span> </div> </details> <details class="cmplz-category cmplz-preferences"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.</span> </div> </details> <details class="cmplz-category cmplz-statistics"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">The technical storage or access that is used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.</span> </div> </details> <details class="cmplz-category cmplz-marketing"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.</span> </div> </details> </div><!-- categories end --> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Read more about these purposes</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Deny</button> <button class="cmplz-btn cmplz-view-preferences">View preferences</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">View preferences</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> <div class="cmplz-cookiebanner cmplz-hidden banner-2 bottom-right-block optout cmplz-bottom-right cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-2-optout" aria-describedby="cmplz-message-2-optout"> <div class="cmplz-header"> <div class="cmplz-logo"></div> <div class="cmplz-title" id="cmplz-header-2-optout">Manage Cookie Consent</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Close dialog"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-2-optout">We use cookies to optimize our website and our service.</div> <!-- categories start --> <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optout" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optout" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.</span> </div> </details> <details class="cmplz-category cmplz-preferences"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optout" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optout" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.</span> </div> </details> <details class="cmplz-category cmplz-statistics"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optout" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optout" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">The technical storage or access that is used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.</span> </div> </details> <details class="cmplz-category cmplz-marketing"> <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optout" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optout" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18"><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.</span> </div> </details> </div><!-- categories end --> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Read more about these purposes</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Deny</button> <button class="cmplz-btn cmplz-view-preferences">View preferences</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">View preferences</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-2">Manage consent</button> <button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-2">Manage consent</button> </div> <div data-elementor-type="popup" data-elementor-id="241" class="elementor elementor-241 elementor-location-popup" data-elementor-settings="{&quot;entrance_animation&quot;:&quot;slideInRight&quot;,&quot;exit_animation&quot;:&quot;fadeInRight&quot;,&quot;entrance_animation_duration&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;,&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f8b2106 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default" data-id="5f8b2106" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47397ec2" data-id="47397ec2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ad57c77 elementor-widget elementor-widget-image" data-id="ad57c77" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://acceptableads.com/"> <img width="400" height="400" src="https://acceptableads.com/wp-content/uploads/2020/03/aa-icon-colour.png" class="attachment-full size-full wp-image-645" alt="" srcset="https://acceptableads.com/wp-content/uploads/2020/03/aa-icon-colour.png 400w, https://acceptableads.com/wp-content/uploads/2020/03/aa-icon-colour-300x300.png 300w, https://acceptableads.com/wp-content/uploads/2020/03/aa-icon-colour-150x150.png 150w" sizes="(max-width: 400px) 100vw, 400px"/> </a> </div> </div> <div class="elementor-element elementor-element-c6d732f elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="c6d732f" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas fa-caret-down\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade"> <ul id="menu-1-c6d732f" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183"><a href="https://acceptableads.com/about/" class="elementor-item menu-link">About</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-182"><a href="https://acceptableads.com/committee/" class="elementor-item menu-link">The Committee</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-105 current_page_item menu-item-181"><a href="https://acceptableads.com/standard/" aria-current="page" class="elementor-item elementor-item-active menu-link">The Standard</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-c6d732f" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183"><a href="https://acceptableads.com/about/" class="elementor-item menu-link" tabindex="-1">About</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-182"><a href="https://acceptableads.com/committee/" class="elementor-item menu-link" tabindex="-1">The Committee</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-105 current_page_item menu-item-181"><a href="https://acceptableads.com/standard/" aria-current="page" class="elementor-item elementor-item-active menu-link" tabindex="-1">The Standard</a></li> </ul> </nav> </div> </div> <div class="elementor-element elementor-element-fb816e0 elementor-align-right elementor-widget elementor-widget-button" data-id="fb816e0" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xs" href="https://acceptableads.com/join"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Join now</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> 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